Engage Video Marketing Podcast

Engage Video Marketing Podcast

www.engagevideomarketing.com/podcast
Exploring the power of online video to move people to take action.


How to Define and Communicate What You Do in Business
Aug 4 • 17 min
In this episode of the Engage Video Marketing podcast, we’ll be exploring the 1-4-1 methodology which allows you to get clear on what it is that you do and how you help people. With this method in your toolkit you’ll be able to clearly communicate who you…
How to Know When to DIY Video Vs Hiring a Professional
Jul 27 • 6 min
In this episode of the Engage Video Marketing podcast, we’ll dive deep into how you can make the right decision in doing a DIY video vs. investing in a professional videographer for your business. When is it best to record videos yourself and when is the…
Planning an Integrated Video Content Strategy with Glenn Hughes
Jul 20 • 45 min
In this episode of the Engage Video Marketing podcast, we’ll dive deep into an integrated content strategy and how this approach can add a new level of depth to a video strategy for business. I’m joined by an in-house video strategist and video producer…
Local Business Marketing With Video with Bruce Irving
Jul 13 • 37 min
In this episode of the Engage Video Marketing podcast, we’ll dive deep into the untapped power for local businesses by making themselves more visible using video, and we’re not talking highly produced big budget stuff either. Just getting out there, using…
Remote Selling with Video with Todd Hartley
Jul 6 • 47 min
In this episode of the Engage Video Marketing podcast, I am joined by Todd Hartley of WireBuzz and together we dived deep into the critical role of video in remote selling with the current post-pandemic new normal. Todd Hartley is the founder and CEO of…
How Video Creation Opens Up Opportunity with Rob Balasabas
Jun 29 • 36 min
In this episode of the Engage Video Marketing podcast, we’ll talk about the importance and leverage of having a consistent video strategy as Rob Balasabas takes me through his journey on growing his YouTube channel and the opportunities that opened up for…
My Online Course Journey - From 0 to over $125K
Jun 22 • 35 min
In this episode of the Engage Video Marketing podcast I’m excited to share with you my 4-year journey as a course creator. We are going to dive deep how I was able to generate over $125k of income from the courses I’ve offered.…
Building a Business By Design with James Wedmore
Jun 15 • 58 min
In this episode of the Engage Video Marketing podcast I’d like to introduce you to my friend and mentor James Wedmore as we discuss the guidance and coaching I got from him on business over the last few years. James helped me build my online course and…
Leveraging Your YouTube Videos Off YouTube with Natalie Hailey
Jun 8 • 41 min
In this episode of the Engage Video Marketing podcast I’m joined by Natalie Hailey from YouTube Agency Hot Content to find out more about leveraging your YouTube videos in various ways off YouTube, and there’s some practical, actionable tips here for…
Ninja Tactics For Engaging Webinars with Omar Zenhom
Jun 1 • 50 min
In this episode of the Engage Video Marketing Podcast, Omar Zenhom co-founder of WebinarNinja (http://www.engagevideomarketing.com/webinarninja) shares some ninja tactics for hosting engaging webinars so whether it’s your first webinar or your next one……
How to Make Effective Videos in an Age of Social Distancing with Ryan Spanger
May 25 • 37 min
In this episode of the Engage Video Marketing Podcast, Ryan Spanger discusses the opportunities that have resurfaced and the new approaches that allowed businesses to continue their visibility through video marketing and grow their business. Ryan Spanger…
The Age of Influencer Marketing and Video with Neal Schaffer
May 18 • 42 min
In this episode of the Engage Video Marketing Podcast, Neal Schaffer shares his insights on influencer marketing and the role that video plays when it comes to influence in business. Neal Schaffer is a leading authority on helping businesses through their…
Creating the Perfect Ad for YouTube with Brett Curry
May 11 • 48 min
In this episode of the Engage Video Marketing Podcast, we’re diving in to best practice when creating YouTube ads for business and the untapped opportunities it provides for business owners in 2020. Brett Curry is the CEO of OMG Commerce, a digital…
Video Strategy Coaching Call with Sophia Abbasi from Death Wish Coffee
May 4 • 48 min
In this episode of the Engage Video Marketing Podcast, I am taking you behind the scenes of a one-to-one video strategy coaching call with Sophia Abbasi from Death Wish Coffee. In 2012, Death Wish Coffee Co. started in a small coffee shop in Saratoga…
Using Video to Build Community when Crowdfunding with Pozible & Your Mates Brewing
Apr 27 • 47 min
In this episode of the podcast, we’re going to dive deep into how important video is when it comes to crowdfunding campaigns with guests Alan Crabbe from Pozible and Matt Hepburn from Your Mates Brewing Co. Originally from Northern Ireland, Alan is the…
Facebook and Instagram Video Ads: What’s Working Right Now with Andrew Hubbard
Apr 20 • 46 min
In this episode of the podcast, we’re going to dive deep into what’s working right now for Facebook and Instagram video ads in 2020 with Andrew Hubbard. Andrew is the founder of Hubbard Digital, a Canberra based digital marketing agency with a focus on…
Video Strategy And Personal Branding with Rich Cardona
Apr 14 • 38 min
(https://www.onlinevideostrategyblueprint.com/) In this episode of the podcast, we will talk about the power of video and video strategy in building a personal brand around your business with my guest, Rich Cardona. Rich Cardona is a first generation…
The Need for Video Strategy in our Changing Industry with Wesley Dean
Apr 7 • 38 min
Right now, the video production industry is in a strange place. Video shoots cancelled, projects put on hold, anything with a crew larger than 1 basically against the law… but then conversely, right now there is so much more focus on video as a medium of…
How to Design Your First Online Video Course with Ben Amos
Apr 2 • 23 min
Did you know that it is projected that by the year 2025 the global e-learning market will reach $325 billion USD? Combined with that 60% of internet users report that online courses are preferable to fit their lifestyle and schedules. Right now, with…
Video and the Desire For Human Engagement with Nick Francis
Mar 23 • 43 min
As the world is dealing with fear and uncertainty caused by this terrible virus pandemic I feel more than ever the importance of video in building authentic human relationships and communication. In this episode of the podcast we’re exploring the role…
Inside a Video Strategy Coaching Call with Liz Moscrop
Mar 16 • 64 min
In this episode of the Engage Video Marketing Podcast, I am taking you behind the scenes of a one-to-one coaching call that I did with one of the founding students of the Engage Video Marketing Academy - Liz Moscrop. Liz Moscrop is the founder of…
The Truth About Video Attribution with Phil Nottingham
Mar 9 • 41 min
In this episode of the Engage Video Marketing Podcast, we are diving deep into the strategy behind good video marketing and how we can measure its success. Phil Nottingham is a marketing strategist who specialises in media transformation and regularly…
The Power of Relationship Marketing with Jessika Phillips
Mar 5 • 39 min
In this episode of the Engage Video Marketing Podcast, I am thrilled to share with you my interview with Jessika Phillips as we talked about the importance of establishing relationship and trust with your customer audience and how this can be beneficial…
How to Hack the Hook and Get Viewers Watching
Feb 24 • 8 min
In this episode of the Engage Video Marketing Podcast I’ll be sharing tips on how to capture the attention of your audience in your video strategy and encourage higher viewer retention across your video.
How to Use Video for Conversion, Activation, and Advocacy with Matt Barnett
Feb 17 • 38 min
In this episode of the Engage Video Marketing Podcast we’re exploring all about how to use personalised 1:1 video messaging for conversion, activation and advocacy with Matt Barnett from Bonjoro (https://www.engagevideomarketing.com/bonjoro). Originally a…
The Truth About YouTube Success in 2020 with Erika Vieira
Feb 10 • 46 min
In this episode of the Engage Video Marketing Podcast, I am excited to share with you all my interview with Erika Vieira who is a wealth of knowledge when it comes to starting, growing, and scaling a YouTube channel. Erika Vieira is the host of the…
Automations for Increased Productivity with Jimmy Rose
Feb 3 • 36 min
In this episode of the Engage Video Marketing Podcast, it’s going to be an out of the ordinary interview with Jimmy Rose as we discuss automation and how we can use it to be more productive and grow our businesses. Jimmy is the co-founder of Content Snare…
What Makes a Video Go Viral with Matt Johnston
Jan 27 • 37 min
In this episode of the Engage Video Marketing Podcast, I’m excited to share my interview with Matt Johnston as we discuss the world of viral video. Matt helped invent the format, system, and science of viral videos in the publishing world at Business…
The Do’s and Don’ts of Video Marketing in 2020
Jan 20 • 17 min
In this episode of the Engage Video Marketing Podcast, I’m sharing the Do’s and Don’ts when it comes to video marketing in 2020.
Storybrand and Video Marketing with Dr JJ Peterson
Jan 13 • 46 min
In this episode of the Engage Video Marketing Podcast, we will be unpacking the power of story in business with a focus on the Storybrand framework in a video context. My guest in this episode is the Chief of Teaching and Facilitation of StoryBrand as…
How to Design a Video Strategy that Leads to Action with Ryan Snaadt
Jan 6 • 40 min
Happy new year to everyone! This episode of the Engage Video Marketing Podcast, we will be discussing how to make videos that actually work. My guest in this episode is video marketer and speaker based in Des Moines, IA (USA) - Ryan Snaadt. He works…
[REPLAY] How to Increase YouTube Engagement with Tim Schmoyer
Dec 30, 2019 • 47 min
This episode of the Engage Video Marketing Podcast, I will bring you back one of my favorite episodes in 2019. My guest for this episode is Tim Schmoyer, where we discussed how best to use YouTube in business in today’s modern world. Here is a detailed…
[REPLAY] How to Market to Millennials with Brian Fanzo
Dec 23, 2019 • 36 min
This episode of the Engage Video Marketing Podcast, I will share a replay of my interview with Brian Fanzo where we talked about marketing strategies with millennials. Here is a detailed summary on what we covered during the interview -…
How to Do Big Marketing in a Small Business with Tim Reid
Dec 16, 2019 • 34 min
In this episode of the Engage Video Marketing Podcast, it’s all about doing big marketing for small business owners with Tim Reid. Tim Reid is the founder and host of Australia and New Zealand’s number one business and marketing podcast – The Small…
The Unexpected Benefits of Open Captions with Jason Toevs
Dec 9, 2019 • 49 min
In this episode of the Engage Video Marketing Podcast, we’re diving into a world of open captions on social media and how this can be impactful for video marketing. With a focus on creating disruptive technology & building a community focused on…
How to Get A Return on Facebook Ads with Loren Bartley
Dec 2, 2019 • 51 min
In this episode of the Engage Video Marketing Podcast, we’re diving into a world of Facebook ads and how business owners can better set themselves up for a return on their ad spend. Join me as I interview the awesome Loren Bartley. Loren Bartley is a…
A Strategic Approach to Creating Video Content Quickly
Nov 25, 2019 • 27 min
In this episode of the Engage Video Marketing Podcast, I’m sharing the recording of the presentation I did on creating quality video content quickly at Click Engage Convert Conference in Melbourne, Australia. Click Engage Convert…
Creating Video Content Consistently to Build a Business with Gavin Bell
Nov 19, 2019 • 47 min
In this episode of the Engage Video Marketing Podcast, I’m exploring the increasing need for businesses to be producing more video content, more consistently and publishing this content regularly online. My guest today is the owner and founder ofFat Pony…
How to Use Hollywood Storytelling in Your Video Marketing with Jeff Bartsch
Nov 11, 2019 • 50 min
In this episode of the Engage Video Marketing Podcast, I am thrilled to have spoken to Jeff Bartsch, founder of Story Greenlight, an online community that helps YouTubers and human-centred brands create their best content so they can connect with their…
Video Strategy: What’s Working Now… and What’s Next?
Nov 6, 2019 • 58 min
The tables are turned in this week’s episode of the Engage Video Marketing Podcast. This time I am interviewed by one of my students, Gord Isman. Gord Isman is a video editing and video marketing coach at GordIsman.com and works with businesses to produce…
3 Video Strategists Share Their Story
Oct 28, 2019 • 43 min
In this week’s episode of the Engage Video Marketing Podcast, I’ll be interviewing 3 founding students of the Online Video Strategy Blueprint Course (http://www.onlinevideostrategyblueprint.com) to share more about their journey as they worked their way…
Best Practices for Your Video Marketing with Geoff Anderson
Oct 21, 2019 • 40 min
In this week’s episode of the Engage Video Marketing Podcast, we’ll be unpacking 10 tips for business owners to help them start thinking more strategically about the videos they are creating, and how they’re being used online. My guest in this episode is…
How to Use Personalised Videos to Grow Your Business with George B Thomas
Oct 13, 2019 • 52 min
In this week’s episode of the Engage Video Marketing Podcast, we’ll be unraveling how you can use personalised videos to grow your business. My guest in this episode is an Inbound Marketing Marketer, Video Jedi & HubSpot Certified Trainer with more than…
7 Phases of Business Cinema with Holly Gillen
Oct 7, 2019 • 36 min
In this week’s episode of the Engage Video Marketing Podcast, we’ll be diving into creating videos with a plan, a purpose, a system and a strategy. My guest in this episode is the CEO of HollyGStudios.com, Holly Gillen. Holly empowers high performing…
The Number 1 Attribute for Good Video Marketers
Oct 2, 2019 • 18 min
In this week’s episode of the Engage Video Marketing Podcast, I’m going to share with you how empathy can be a powerful driving force in engaging your target audience and driving action for your video marketing.
Getting a Crap-ton of Eyeballs on Your Videos the Harmon Brothers Way
Sep 23, 2019 • 47 min
In this week’s episode of the Engage Video Marketing Podcast, we’ll be diving into how humor and storytelling can have an impact in video marketing and in your business. My guest in this episode is Benton Crane, the CEO of Harmon Brothers, an ad agency…
Brain Science and Video Marketing
Sep 16, 2019 • 16 min
In this week’s episode of the Engage Video Marketing Podcast, I’m going to share with you about brain science and how powerful it is in video marketing. Knowing a little about how our brains work can have a huge impact on how you engage with clients.
The Role of Emotion and Storytelling in Video Marketing with Trevor Rappleye
Sep 11, 2019 • 33 min
In this episode of the Engage Video Marketing Podcast, I am pleased to welcome Trevor Rappleye to shed light on how powerful emotion and storytelling can be in your video marketing. Many people understand the power of video in communicating emotion and…
Understanding Facebook Video Ad Funnels with Charlie Lawrance
Sep 3, 2019 • 50 min
In this episode of the Engage Video Marketing Podcast, I am pleased to welcome Charlie Lawrance to help us understand about Facebook Video Ad Funnels and how to make them work effectively for your business. Charlie Lawrance is a Facebook advertising…
Facebook Video Ranking Factors
Aug 26, 2019 • 19 min
In episode 107 of the Engage Video Marketing Podcast your host Ben Amos (founder of Engage Video Marketing) is breaking down the critical factors that influence video ranking and optimization on Facebook. Back in May 2019 Facebook released some indepth…
What Marketers Need to Know About Video in 2019 with Michael Stelzner
Aug 19, 2019 • 42 min
My guest today is the awesome Michael Stelzner - founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry’s largest conference. I really wanted to bring Mike on the…
How Systems Supercharge Your Business with Den Lennie
Aug 15, 2019 • 47 min
If you’re a creative business owner like me you probably struggle with, tune out and drift away when people start talking about completely rational things like systems, standard operating procedures, processes. It’s for exactly this reason that I wanted…
EVM104 YouTube Live for Business with Nick Nimmin
Aug 5, 2019 • 51 min
In this episode, I’m pleased to welcome Nick Nimmin to the show to explore more about YouTube Live and the opportunity right now for business.
EVM103 What to say in YouTube Videos for Maximum Engagement with Dane Golden
Jul 29, 2019 • 39 min
What can you do to encourage people to keep watching the videos you create for your business? In Episode 103 of the Engage Video Marketing Podcast, Dane Golden joins us again to share his expertise on what to say and share when creating content that keeps…
EVM102 How to Use YouTube to Build an Email List with Anthony Ambriz
Jul 22, 2019 • 53 min
Anthony Ambriz, a YouTube certified Growth & Content Strategist, owner of VidStrategy, and founder of Video Creator Secrets, chats with us today on growing your email list using YouTube. He shares with us smart strategies and tactics of using email lists…
EVM101 How to Use YouTube for Your Business with Scott Simson
Jul 15, 2019 • 39 min
Scott Simson, video marketer, YouTuber, founder of Rafitti Media and CEO of the Video Marketing World LLC, joins us today to talk about our month-long series on YouTube. We’ll be touching on various topics on how businesses today can use the YouTube…
EVM100 EPISODE 100! Meet the Listeners…
Jul 8, 2019 • 54 min
This episode is a very special one because it is our 100th episode since I started my podcasting journey. If you’re listening, thank you for being with me on this milestone. Today, I’ll be bringing you 4 different interviews with listeners from around the…
EVM099 How Story Builds YouTube Engagement with Tim Schmoyer
Jul 1, 2019 • 45 min
Episode 99 is the first episode of our new YouTube series in the Engage Video Marketing Podcast. I’m so excited to have Tim Schmoyer, the founder of Video Creators, join us to talk about how to use YouTube in business today. Tim is an absolute legend in…
EVM098 The Future of Online Video… what’s next? (with Amanda Horvath)
Jun 24, 2019 • 33 min
Episode 98 of the Engage Video Marketing Podcast is a really fun and interesting conversation with Amanda Horvath, a video producer and strategist based in the US. Amanda is currently transitioning from video production to just providing video strategy…
EVM097 Workshop: How to Engage Better and Sell Faster with Online Video
Jun 17, 2019 • 38 min
In this episode of the Engage Video Marketing Podcast, I’m going to share with you the audio of a recent workshop I did on “How to Engage Faster and Sell Better with Online Video.” I will give you an overview of how important video is in marketing today…
EVM096 How to Approach LinkedIn Video with David Kilkelly
Jun 10, 2019 • 49 min
Episode 96 of the Engage Video Marketing Podcast will be all about LinkedIn Video. My guest is David Kilkelly of BlinkBack - a video production company based in the UK. David is the brains behind the LinkedIn Video Creators Course where he aims to help…
EVM095 How to Transition from Video Producer to Video Strategist
Jun 3, 2019 • 52 min
In this episode, I’m bringing you 2 different interviews with recent founding member students of the Online Video Strategy Blueprint Course, my flagship online training program to help video producers become confident online video strategists to help get…
EVM094 Video Strategy Business Models
May 27, 2019 • 20 min
Episode 94 of the Engage Video Marketing Podcast is a solo episode where I talk about something I’m super passionate about. The world of video production for businesses is constantly changing and it’s no longer enough to be just making good videos. Solid…
EVM093 Why Attention and Relevance is key to your Video Strategy with Todd Hartley
May 20, 2019 • 37 min
Effective video marketing is about creating video for the right person and using it in the right way online to move people to take the right action and therefore get a return on your investment. In Episode 93 of the Engage Video Marketing Podcast, Founder…
EVM092 YouTube Growth and Engagement with Jeremy Vest from VidIQ
May 13, 2019 • 46 min
In Episode 92 of the Engage Video Marketing Podcast, Jeremy Vest, Director of Marketing at VidIQ, joins us for an interesting chat on using your YouTube channel to grow your audience and business. We discuss the key factors for growth and engagement on…
EVM091 How Captions Command Attention and Engagement with Gideon Shalwick
May 6, 2019 • 53 min
In Episode 91 of the Engage Video Marketing Podcast, Gideon Shalwick, the founder of Splasheo joins me as we explore one of the best ways to capture and hold the attention of your audience in your video content amidst the noise in the different social…
EVM090 Encouraging Visible Leadership Through Video with Jenny De Lacy
Apr 29, 2019 • 40 min
In Episode 90 of the Engage Video Marketing Podcast, Visibility Coach Jenny de Lacy chats with us and shares her expertise on how leaders can get over their fears of going on camera and confidently deliver their business messages through video to…
EVM089 How to Get Your Brand YouTube Channel Set Up Right
Apr 21, 2019 • 23 min
How are you using YouTube to grow your business and reach your audience or clients? Episode 89 of the Engage Video Marketing Podcast is a solo episode where I share with you my 4-part method on how to supercharge your YouTube channel and give it an…
EVM088 How to Get Video Right with Simon Banks
Apr 15, 2019 • 45 min
In Episode 88 of the Engage Video Marketing Podcast, we chat with Simon Banks - author, video producer, owner & founder of Tallboy Communications - to talk about how to get video right. Video can be so overwhelming for many businesses today and many find…
EVM087 Inspiring Action for Non-Profits through Live Video with Chris Strubb
Apr 8, 2019 • 64 min
In Episode 87 of the Engage Video Marketing Podcast, we interview Chris Strub, a travelling mobile storyteller with a passion for working with non-profit organizations. He is known as the Giving Day Guy who drives measurable increases in online donations…
EVM086 What’s Working Right Now for Online Video Strategy
Apr 1, 2019 • 17 min
In this solo episode, I will be sharing an audio recording from my first ever YouTube live video. I will share my top 3 takeaways about what’s working right now in the world of online video strategy from the Social media Marketing World 2019 Conference…
EVM085 Which Metrics Matter Across Your Video Strategy
Mar 18, 2019 • 8 min
In the previous episode, we talked about the 5 buckets of metrics that you need to pay attention to in your video strategy. In this episode, we take things one step further as we deepen our knowledge in understanding the metrics that matter for each video…
EVM084 The 5 Video Metrics Buckets
Mar 10, 2019 • 11 min
Albert Einstein is quoted as saying, “not everything that can be counted counts and not everything that counts can be counted.” And this is so true when it comes to implementing an effective online video strategy. In this solo episode, we will talk about…
EVM083 Fueling your YouTube Channel with Tom Martin
Mar 4, 2019 • 56 min
Channel Growth Expert and YouTube Strategist Tom Martin of ChannelFuel.co joins us in this episode to talk about fueling and supercharging your YouTube channel in 2019. With over 1.9 billion subscribers and over a billion hours per day of video watched…
EVM082 Using Video and Storytelling to Raise Awareness with Zach Jordan
Feb 25, 2019 • 42 min
Zach Jordann an award-winning producer and storyteller joins us in this episode to talk about his passion project - My Alzheimer’s Story. The mission of this project is to raise awareness and provide support to those affected by Alzheimer’s through video…
EVM081 How Wave.video are Making Social Video Creation Easier and Better for Everyone
Feb 18, 2019 • 43 min
Daniel Glickman - CMO of the video creation platform called Wave.video joins us as we talk about creating branded video content that stands out amidst all the noise in social media. Video on social media has now become a staple for businesses who want to…
EVM080 How to Approach Video Production with a “Strategy First” Mindset
Feb 10, 2019 • 11 min
In this solo episode, Ben gives us a sneak peek of his recently launched course, The Online Video Strategy Blueprint, by sharing with us the audio of one of the video lessons in the course about approaching video content production from a strategy-based…
EVM079 The Rise of the Online Video Strategist
Feb 4, 2019 • 30 min
This week, Ben is opening the doors for enrolment to his first online course entitled The Online Video Strategy Blueprint. And in this episode, he tells us more about the backstory on how he arrived at this point in his career. He shares his journey with…
EVM078 How Educating Clients Leads to Better Video Marketing with Doug Darling
Jan 28, 2019 • 44 min
Doug Darling, Executive Director and Founder of Tripwire Media Group - a video and animation company, joins us in this episode as we talk about the importance of educating and helping clients grow their business by creating effective and impactive videos…
EVM077 From Video Producer to Video Strategist in the Philippines with Dennis Abad
Jan 21, 2019 • 50 min
Dennis Abad, a video producer now video strategist based out of Manila, Philippines, joins us today as we talk about the importance of having strategic planning, implementation and distribution behind creating beautiful videos for businesses, and how he…
EVM076 From Broadcast Ads to Online Video in the Auto Industry with Jeff Hayes
Jan 14, 2019 • 60 min
Jeff Hayes, a 30-year creative production and advertising pro and Founder of Capstone Production Group and Dealer Creative in the USA, joins us in this episode as we explore traditional and online video marketing, the changes advertising has gone through…
EVM075 [REPLAY] Chris Marr: Content Marketing What’s Now and What’s Next
Dec 17, 2018 • 52 min
In this episode, the final episode of 2018 I’m bringing back one of the most popular interviews since the start of the Engage Video Marketing Podcast. Chris Marr is the founder of the Content Marketing Academy in the UK and is a leading voice in the world…
EVM074 Client Testimonials or Client Stories?
Dec 10, 2018 • 22 min
Episode 74 of Engage Video Marketing is a solo episode with me, Ben Amos, and I share with you the audio of my Facebook live mini masterclass on the differences between having client testimonial videos and what we prefer businesses to steer towards which…
EVM073 How this Local Auto-Electrician is Dominating with their Video Strategy
Dec 3, 2018 • 47 min
Briohny DeVere, co-owner of Accelerate Auto Electrics and Air Conditioning, shares valuable information with us in this episode as she tells us the story of how they managed to grow their 20-year small business using video marketing. Be inspired as you…
EVM072 How to set goals for your video marketing strategy
Nov 26, 2018 • 9 min
In this episode, I share and break down the 3 levels of goal setting for your video marketing for you which are: Content Level, Platform Level and Business Development Level. We discuss the definitions of each, what we need to do for each level and how…
EVM071 The Recipe for Your (Video) SEO Success with Kate Toon
Nov 19, 2018 • 48 min
Kate Toon, expert copywriter and search optimization engine legend, joins us in this episode as we explore the world of SEO. Kate is a writing entrepreneur, popular coach, speaker and podcaster. She established a digital education business called The…
EVM070 Why Video Optimisation is not just about SEO
Nov 12, 2018 • 20 min
In this episode, I help you understand what video optimisation is and how it can help you reach your audience effectively. I give you a rundown of what to consider and my top tips to help you improve how to deal with the optimisations you need. In this…
EVM069 Messenger Bots and Your Video Strategy with Dan Pinne
Nov 5, 2018 • 54 min
Dan Pinne from Organik Digital, a Facebook marketing and bots agency, joins us in this episode as we talk about building, engaging and communicating with our audience through the integration of video content strategies and Facebook messenger bots. We…
EVM068 The YouTube Growth Tipping Point with Philip Van Dusen
Oct 29, 2018 • 49 min
Philip VanDusen, Principal and CCO of Verhaal Brand Design, has over 20 years of experience in strategic branding, graphic design, and product development. He is back with us on this episode to talk about YouTube growth triggers and strategy. He shares…
EVM067 How to be Confident on Live Video with Ian Anderson Grey
Oct 22, 2018 • 50 min
Ian Anderson Grey, a live video consultant and founder of Seriously Social and The Confident Live Marketing Academy, joins us in this episode as we discuss the benefits of live video for our business. He shows us how to be more confident, get over our…
EVM066 From Storytelling to Selling
Oct 15, 2018 • 37 min
I share with you my presentation “From Storytelling to Selling - Building a Full Funnel Video Strategy” at the Click, Engage, Convert Conference on this episode. I discuss the power of understanding video from a funnel perspective, understanding where you…
EVM065 Go-to Video Marketing Tools
Oct 8, 2018 • 18 min
In this episode, I share with you 6 cloud-based tools that are critical to my video marketing business. One of the key benefits of these tools is that it can be accessed anywhere. Listen on to learn more information about the tools, their use and how…
EVM064 Personal Branding and LinkedIn Video with String Nguyen
Oct 1, 2018 • 47 min
String Nguyen, our guest on this episode, is a new kid on the video platform block who launched herself on the LinkedIn platform just last September 2017. She is a LinkedIn video success story who was recently recognized as a top voice on LinkedIn and…
EVM063 5 Steps to Position Yourself as an Expert through Online Video
Sep 24, 2018 • 21 min
In this solo episode, I share with you 5 important steps that you need to do to position yourself as an expert in video. In this episode The importance of positioning yourself as an expert in business and video Some key questions you need to ask yourself…
EVM062 Connecting with Millennials through Social Video Strategy with Brian Fanzo
Sep 17, 2018 • 35 min
In this episode I am joined by Brian Fanzo, founder of iSocialFanz, to talk about engaging with millennials in your marketing and video. Brian inspires, educates and motivates businesses on how to leverage emerging technologies and digital marketing to…
EVM061 Video and Facebook Ads with Paul Ramondo
Sep 10, 2018 • 61 min
In this episode, I talk to Paul Ramondo, digital marketing speaker, content creator, Facebook ads expert and founder of Remondo Media, and we explore everything about video in Facebook ads. Paul will walk us through how to set up an entire Facebook video…
EVM060 Video marketing strategy at scale with Hope Horner
Sep 3, 2018 • 36 min
In this episode I talk to Hope Horner, CEO of Lemonlight and a three-time entrepreneur that has been featured in Inc.’s Top 25 Entrepreneurs to watch in 2017, Entrepreneur’s 11 Marketing Experts that Could Changes Your Business, and Pepperdine’s 40 Under…
EVM059 Listening to Your Audience to Supercharge YouTube Growth with Justin Brown
Aug 27, 2018 • 43 min
In this episode I talk to Justin Brown of Primal Video, and we talk about how to approach your YouTube channel strategically to grow your audience and maximize your impact. Primal Video, composed of Justin and Mike Brown, has grown their YouTube…
EVM058 A Full Funnel Video Framework
Aug 20, 2018 • 24 min
In this episode, I share with you my full funnel video strategy framework which has been a game-changer for our business and the clients we work with. This has been the heart of my online video strategy agency for the last 3 years. In this episode What is…
EVM057 How Collaborative Production Workflows Lead to More Effective Video Marketing with Emery Wells, CEO of Frame.io
Aug 13, 2018 • 27 min
In this episode, we engage in conversation with Emery Wells, CEO, and Founder of Frame IO In this episode What led Emery to build Frame IO and how he found the need for this type of service Workflow of creating videos before Frame IO Starting the business…
EVM056 Taking Personal Training Virtual with Video with Jeff McMahon
Aug 6, 2018 • 29 min
In this episode, we engage in conversation with Jeff McMahon, a personal trainer who’s taking personal training virtual. In this episode How Jeff started with personal training and virtual personal training What is virtual personal training The typical…
EVM055 How Video Marketing Led to Massive Growth of this Physio Practice with Jack O’Brien
Jul 30, 2018 • 37 min
My guest today has grown his bricks and mortar Physiotherapy practice from 1 location to now 5 thriving locations in his local area, and one of the key drivers of this success he attributes to video marketing. Jack O’Brien is the owner of Terrace Physio…
EVM054 7 Elements to Effective Video Strategy
Jul 23, 2018 • 23 min
In this episode, I talk about the 7 key elements to an effective online video strategy. I break down all the steps to you for a deeper understanding of the framework that sits behind these elements. I also discuss how you can apply these in order to use…
EVM053 Storytelling and Brain Science with Clare Edwards
Jul 16, 2018 • 47 min
In this episode, we engage in conversation with Clare Edwards, a facilitator, speaker, coach and author, to explore the power of storytelling and understand the neuroscience behind why they are so effective in moving people to take action. Clare has spent…
EVM052 Content Marketing: What’s Hot Now and What’s Next with Chris Marr
Jul 9, 2018 • 54 min
In today’s episode, we are talking all things content marketing with Chris Marr from Content Marketing Academy. We also dive into the world of video in this conversation. We talk about the idea of getting over the fear of video and using video…
EVM051 Welcome to the New Engage Video Marketing Podcast
Jul 1, 2018 • 19 min
The Engage With Story Podcast has now officially become the Engage Video Marketing Podcast… and I’m excited. In this episode, your host Ben Amos shares all about the new format and focus for the podcast, a bit about the backstory behind the change and a…
EWS050: What’s Next for the Podcast
May 21, 2018 • 7 min
After 50 episodes, 31 amazing guests with different backgrounds who were storytellers in their own right, and so much learning and insights on this storytelling masterclass.. Engage with Story is ending. BUT… I’m so excited to let you know that the Engage…
EWS049: Engaging Sports Fans with Story
May 14, 2018 • 33 min
Jason Davis, founder of the Haflback.co, is a story practitioner using story marketing for sporting teams and organisations. Halfback.co, the un-agency digital agency, is a digital content and strategy agency serving sport and business. Jason has been…
EWS048: Why Attention Pays
May 7, 2018 • 31 min
My guest today is none other than Neen James, named one of 2017’s Top 30 Leadership Speakers by Global Guru and the author of 2 books - Folding Time™ and Attention Pays™. She has worked with big and multi-national companies such as Viacom, Comcast, and…
EWS047: The Power of Voice: Podcasting and Storytelling
Apr 30, 2018 • 36 min
My guest today is someone who, without her help, guidance and encouragement this podcast wouldn’t even exist. Lyndal Harris has been my secret podcast ninja helping me each week to publish the show, write and compile show notes pages, and create artwork…
EWS046: Getting Your Voice Heard Online with Story
Apr 23, 2018 • 37 min
My guest today is passionate about empowering purpose-driven women leaders and change-makers to help them tell their story for greater exposure and impact. She’s worked across a wide of range of traditional media and PR publications and organisations over…
EWS045: Building a Personal Brand through Story
Apr 16, 2018 • 52 min
In this episode, I am joined by none other than Chris Ducker - proud Brit, leading entrepreneur and someone I’m pleased to consider a mentor. Chris is a serial entrepreneur and author of the bestseller, “Virtual Freedom”, and his new book released not to…
EWS044: 4 Brand Story Prompts
Apr 9, 2018 • 12 min
In today’s solo episode, we’re going to talk about 4 of the most popular brand story types. And how you can think about these to prompt your own brand storytelling. Back in episodes 19 & 20, I unpacked Christopher Booker’s 7 Basic Plots for Stories in…
EWS043: Understanding the 4 Stories for Work
Mar 26, 2018 • 31 min
In today’s episode, I speak with Gabrielle Dolan, author of the book ‘Stories for Work; the Essential Guide to Business Storytelling’. Gabrielle is on a mission to change the way we communicate in business and is considered a global thought-leader on…
EWS042: Storytelling and Philanthropy
Mar 19, 2018 • 40 min
My guest today has helped share stories in the social sector for over a decade. and has worked across not-for- profit, private and public sectors, writing for and consulting to start-ups, NGOs, trusts and foundations, state and federal government…
EWS041 - The Social Story Project
Mar 12, 2018 • 27 min
Today we’re going to be telling a story about telling a story. For the last 8 years my business, Innovate Media, have been working with businesses locally and around the country to tell their stories through video. Last year, in 2017, we launched…
EWS040: The Four Pillars of Story
Mar 5, 2018 • 16 min
In today’s episode, I’m taking you back to one of my favourite moments in this podcast series so far. Back in episode 9 of Engage With Story I had the chance to sit down with one of my film-making and storytelling inspirations Patrick Moreau from…
EWS039: The Online Video Strategy Blueprint: My Story
Feb 26, 2018 • 9 min
A special episode today as I share with you a little more about what I’ve been working on lately, along with my own story. I’ve just released my latest eBook ‘Online Entrepreneur’s Video Strategy Blueprint’. (http://engagevideomarketing.com/ebook) Links…
EWS038: Why You’re Not the Hero of Your Own Brand Story
Feb 19, 2018 • 6 min
In today’s short episode, I address a common error so many businesses I see are making when marketing their brand, or communicating their brand story. You are not the hero of your story. In this episode: Heroes are flawed WIIFM not WIIF Them Can your…
EWS037: Give Your Story Legs with my Story Strategy Framework
Feb 12, 2018 • 15 min
In this episode, we talk about the three things underpinning the success of your storytelling for business. In business story can sometimes end up becoming just another tactic, potentially noise before defeat. That’s why you need to story strategically.…
EWS036: Supercharging Small Business PR with Story
Feb 5, 2018 • 0 min
With over 20 years experience in PR, community engagement and people development industries, my guest today focuses on empowering people to bring out the best in themselves, their team and their business through fun and engaging communication. She is…
EWS035: How Effective Leaders Use Story
Jan 29, 2018 • 39 min
Today’s guest is a storyteller, a business leader, a professional speaker and a coach and consultant working to develop leaders and help people speak and present with impact. She is Robyn Pulman. Robyn’s garnered over 25 years of experience in senior…
EWS034: 4 Questions for Better Business Storytelling
Jan 22, 2018 • 10 min
In this episode I break down for you the 4 big questions we really need to be asking ourselves when crafting stories for business. These 4 questions will help us be better business storytellers but more importantly, I feel, help guide the formation of…
EWS033: Taking the BS out of Business Storytelling
Jan 15, 2018 • 34 min
This episode is all about clearing out the BS that can so often surround story marketing. My guest is is a marketing consultant and educator who helps people keep their marketing simple in a world where business BS and complexity threaten to stifle…
EWS032: What Does Story Mean to You (compilation)?
Jan 8, 2018 • 10 min
In this episode, I’ve made a compilation from my previous guests to put together an show outlining what story meant to some of them. In this episode: Mike Ganino - Episode 22 Simone de Haas - Episode 5 Patrick Moreau - Episode 9 Jess Thoms - Episode 24
EWS031: [Re-Broadcast]: Story Structure and the Changing Face of Television
Jan 1, 2018 • 36 min
Today’s guest is a writer, content marketer, passionate wordsmith, and a Canadian who now calls Australia home. Julia Carter is currently undertaking her doctorate studies in creative writing with a focus on screenwriting for serial television. Do you…
EWS030: A Christmas story
Dec 25, 2017 • 6 min
A little Christmas story for you. Wishing you and your families a very Merry Christmas & Happy New Year.
EWS029: Do Stories Make the Man?
Dec 18, 2017 • 36 min
In this episode, I speak to a man who for more than 25 years, has been researching, exploring and discovering for himself the steps men can take to instill lasting change, resulting in authentic men, connected relationships, happier families and stronger…
EWS028: Storytelling and Social Media: Do’s and Don’ts
Dec 11, 2017 • 27 min
In today’s episode, I speak to the man who, with the help of a viral campaign, a kickstarter project and hundreds of random strangers, destroyed his Jeep. Yes he smashed it with hammers, ripped doors off with crowbars, shot it with metal tipped arrows and…
EWS027: Telling your Family Stories through Video
Dec 4, 2017 • 26 min
In this episode, I chat with Luke Brown. Luke is the founder of Our Family Film School, (http://www.ourfamilyfilmschool.com/) an online community that teaches everyday people how to shoot and edit amazing videos with their mobile devices. Luke’s worked in…
EWS026: Getting the Story Straight: Good Marketing & Consistent Storytelling
Nov 27, 2017 • 25 min
My guest today has a diverse range of expertise working with clients to develop brand and digital strategy, social media, creative content, online advertising, and so much more. He is a gun-for-hire helping his clients understand their customers, and find…
EWS025: Top 5 tips for better business storytelling
Nov 20, 2017 • 16 min
This is a solo episode with Ben Amos where he takes us through his top 5 tips to better business storytelling to engage people to take action. In this episode: Story for a defined audience Story with purpose Story for the medium Story with conflict Story…
EWS024: Startups and Story Marketing
Nov 13, 2017 • 33 min
In today’s episode, we’re talking Startups and Storytelling with the awesome Jess Thoms from White Lane Creative. Jess helps brands to articulate their purpose, ideate creativity, and curate community. She works to bring start-up and early stage…
EWS023: Storytelling for Children… and what we can learn from them
Nov 6, 2017 • 30 min
In today’s episode I’m chatting with a guest who has published 18 picture books and two novels. He is a highly accomplished and awarded author and illustrator from the Sunshine Coast in Queensland. He is Peter Carnavas. Engage With Story often takes a…
EWS022: Using Story to Build Stronger Company Cultures
Oct 30, 2017 • 45 min
Today’s guest is Mike Ganino. Mike has spent over 20 years in the hospitality industry helping to grow iconic brands like Potbelly Sandwich Shop, Lettuce Entertain You, Yum Brands, Pressed Juicery and Protein Bar — where he was Chief Operating Officer. He…
EWS021: Using Story to Attract Your Tribe
Oct 23, 2017 • 35 min
My guest today is someone who exudes energy and authenticity. She’s had a rich history in the corporate sector owning and running a national media training & recruitment agency, along with a wide ranging career across the sales and training services…
EWS020: The 7 Basic Plots and Your Business Story (Part 2)
Oct 16, 2017 • 8 min
Today’s episode is part 2 of a two part series continuing on from last week’s Episode 19. In this series we’re unpacking the 7 Basic Plots that Christopher Booker wrote about in The Seven Basic Plots: Why We Tell Stories (2004) and I’m tying each plot…
EWS019: The 7 Basic Plots and Your Business (Part 1)
Oct 9, 2017 • 9 min
Christopher Booker wrote The Seven Basic Plots: Why We Tell Stories (2004) where he explains that “there are indeed a small number of plots which are so fundamental to the way we tell stories that it is virtually impossible for any storyteller ever to…
EWS018: LinkedIn and the Power of Professional Storytelling
Oct 2, 2017 • 24 min
Today’s guest is LinkedIn Specialist, Karen Hollenbach. I organised this interview with Karen after seeing her present at the Australian Professional Video Producers’ conference. Karen has been described as the ‘LinkedIn Lady’ and her business is Think…
EWS017: Baked Beans & Story: A Story Marketing Case Study
Sep 25, 2017 • 11 min
Today is the first of what I plan to be periodic ‘case study’ episodes bringing the best story marketing campaigns, concepts and ideas to you to help you grow and learn more about using story to move people to take action for your brand. And in this…
EWS016: Communicating a Brand’s Story through Video
Sep 18, 2017 • 38 min
In today’s episode, I talk with my guest on how he approaches storytelling and video for his clients. He’s a filmmaker, a speaker, a coach and as he says… a contagiously happy person! He is Ryan Koral. Ryan is an award winning corporate filmmaker and has…
EWS015: Building a Blog and a Business through Story
Sep 11, 2017 • 32 min
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EWS014: How Professional Service Firms can Differentiate with Story
Sep 4, 2017 • 41 min
In today’s episode my guest is a B2B marketer here in Brisbane, Australia. He’s an inbound marketing specialist, content marketing enthusiast, and Head of Marketing at businessDEPOT where he develops digital & content driven experiences for the business,…
EWS013: The Story Cycle Process & Business of Story
Aug 28, 2017 • 50 min
In today’s episode, I want to lift the blindfold for you as we explore how developing, refining and owning your story will bring clarity to your brands adventure. My guest today has been in advertising for 30 years, and has been seriously focused on story…
EWS012: Story Structure and the Changing Face of Television
Aug 21, 2017 • 38 min
Today’s guest is a writer, content marketer, passionate wordsmith, and a Canadian who now calls Australia home. Julia Carter is currently undertaking her doctorate studies in creative writing with a focus on screenwriting for serial television. Do you…
EWS011: The Hero’s Journey Made Simple
Aug 14, 2017 • 23 min
Today is a solo show, and I’m going to breakdown a popular story structure that has been mentioned numerous times by the Engage With Story guests -Joseph Campbell’s, Hero’s Journey. The Hero’s Journey is a pattern of narrative identified by American…
EWS010: Understanding Story to Build a Tribe
Aug 7, 2017 • 46 min
In this episode, my guest and I get into a deep conversation about life and story and it goes in places that took me by surprise. Serendipity has played big part in our relationship over the years and I really enjoyed this chat with Gideon Shalwick.…
EWS009: Storytelling to Guide the Heart But Move the Mind
Jul 31, 2017 • 50 min
In this episode, I interview a man behind my inspiration from many years ago. Today, we unpack story with Patrick Moreau, a man who is literally obsessed with story. A man I have so much respect for. He is an Emmy-award winner and filmmaker with a deep…
EWS008: The Story’s in my Bathroom (and what we can learn from them)
Jul 24, 2017 • 11 min
The episode today is taken from 3 stories that stood out to me….in my bathroom. Three stories with similarities and differences that intrigued me so I’m going to take a moment to break them down for you. And discover how these stories from my bathroom can…
EWS007: How to Use Story to Grow Your Influence Online
Jul 17, 2017 • 33 min
The really interesting thing about storytelling on online story platforms such as Instagram and Snapchat lies in the real and authentic human connection that these platforms thrive on. The challenge though in business is to learn how to embrace the art of…
EWS006: Defining Corporate Culture Through Story
Jul 10, 2017 • 39 min
Stories told internally and externally, both perceived and authentic, are the groundwork for strong and appealing company culture and are a powerful tool to communicate this. Today’s guest is a professional writer and researcher with a Master’s degree in…
EWS005: The Art of Storytelling from the Stage
Jul 3, 2017 • 39 min
Episode 5 of Engage With Story explores the power of storytelling from the stage - it’s ability to engage a room full of people on a deeper and more connected level regardless of the subject matter. This is something that really intrigues me and so…
EWS004: 5 Tips to Uncover Your Brand’s Story
Jun 26, 2017 • 20 min
So, what is a brand’s story and how can you uncover yours? In this solo show, your Engage With Story host Ben Amos unpacks how they approach uncovering a brand’s story in his video strategy agency. Breaking things down into the top 5 tips for approaching…
EWS003: How to Use Story to Design Your Brand with Philip VanDusen
Jun 26, 2017 • 41 min
Welcome to episode 3 of Engage With Story… Today’s guest is all about Brand Design as I bring to you Philip VanDusen of Verhaal Brand Design. In this episode we explore the importance of a consistent story across your brand touch points, we unpack some…
EWS002: The Power of Story to Write Better Blogs
Jun 26, 2017 • 32 min
I’m excited today to welcome my very first guest to Engage With Story and it is Caroline McCullough aka Cas McCullough, an award winning content marketer, author, podcaster and now startup founder of Writally - an awesome resource which provides…
EWS001: The Power of Story (An Introduction to Engage With Story)
Jun 25, 2017 • 5 min
So, what is it about stories that are so powerful? How do stories connect with us on a different level? And what can we learn from this in order to more effectively engage our audiences in business? There is a science behind good storytelling. It is a…