So, Here's My Story...

So, Here's My Story...
So, Here’s My Story… is the only business podcast that promises wildly useful lessons from the absurd, the poignant and the seemingly irrelevant. This project arose out of a burning hatred of bullet point blogs, canned solutions and highlight-reel business conversations that look nothing like the realities of leadership. Business is messy and unpredictable. Business has depth and nuance. Business is more than spreadsheets. Business is stories.
Ep86: Intentional Failure
Feb 12 • 25 min
As you can imagine, the process of learning to do a headstand is a challenging thing. But did you know that it can also lead to a powerful business metaphor about commitment and failure? There is a huge difference, in yoga and in business,…
Ep85: Speak Volumes in an Instant
Feb 5 • 30 min
Branding is so much more than colors and fonts. Branding is part of how you tell people who you are, and who your ideal client is.
Ep84: Pacing For The Long Run
Jan 29 • 28 min
What can you learn about business through learning to run? We have a special cohost this week, and she teaches us an important lesson about regular check-ins, pacing, and starting small. If you are struggling to hit your business goals, maybe…
Ep83: When The Customer Needs to Hear NO
Jan 22 • 26 min
Going into an audition as an actor, you have to make a decision about how you are going to play a character. You can play it as you think the director wants to see it, or you can make your own choices about who the character is. Turns out,…
Ep82: Priority Hack
Jan 15 • 25 min
Most businesses dream about having their best year ever. But that doesn’t mean it comes without new problems and without competing priorities. There’s a limit to what you can say no to and still have the full life you want, and this episode is all…
Ep81: Business Karaoke
Jan 8 • 25 min
A night of karaoke might not seem like the most logical place for an epiphany about company culture. But that’s the beautiful thing about using stories to talk about business – you never know from where the lesson will come. Why is that important…
Ep80: Ever Been Business Depressed
Dec 18, 2018 • 31 min
You’ve heard of clinical depression. You’ve heard of post-partum depression. In this episode, Eliot introduces us to Seinfeldian depression. Sometimes, it just feels like you are moving forward with your shoulders over your shoes. It could be the dreaded…
Ep79: Embarrassment
Dec 11, 2018 • 28 min
It can be hard to ask for help, especially when the stakes are high or when you are supposed to be the leader. Almost as hard as asking for help in finding the small lump in a polyurethane testicle. Why is that important for business? …
Ep78: Fault
Dec 4, 2018 • 24 min
Everything you do is modeling things for people in your organization. You teach what you tolerate. And you teach what you model, even when you don’t know you are modeling it.
Ep77: When Time Does Not Equal Money
Nov 27, 2018 • 27 min
Just because you invest a precious asset - your time - doesn’t mean it automatically equates to value. The idea that time = dollars is very misleading.
Ep76: Being Sold
Nov 20, 2018 • 21 min
Although pressure can definitely cause your barriers to come up, there is a service to the kind of pressure that makes something a definitive choice. “I’ll think about it” is a burden for busy people. Helping people to make a decision simple is a gift. In…
Ep75: Hijacked Meetings
Nov 13, 2018 • 28 min
Audience Q&As can quickly devolve. Someone wants to share a story instead of a question; someone else wants to demonstrate their own expertise and “teach from the seats”. No one seems to know how to ask a succinct and relevant question and you…
Ep74: Confidence - An Origin Story
Nov 6, 2018 • 23 min
There are lots of different ways to win a million dollar case, and one of them is to do a terrible job on a 10 million dollar case. Confidence comes through action. That’s the topic of this episode of So Here’s My Story, and a great first action is to…
Ep73: I Would Have Hired You But
Oct 30, 2018 • 27 min
You don’t have to solve the client’s problem in the on-boarding process, but you should make it easy to get started. In this episode, Jodi tells an overwhelmed, frazzled story about how hard it is to hire some people. Is it hard to hire you? Take a listen.
Ep72: Deeper Connections - LIVE FROM NYC
Oct 23, 2018 • 24 min
In order to have ah-has and insights, you have to have alpha waves present. This is why you get many of your best ideas in the shower or while walking the dog. You need times when your business brain is not being directly stimulated. Sharpening the axe…
Ep71: Quitting
Oct 16, 2018 • 24 min
There is an unappreciated art and substance to quitting. It can be hard to think about quitting on a commitment. But consider that if you don’t, you have to spend your finite resources on it. Is it worth it?
Ep70: Komen
Oct 9, 2018 • 35 min
Even if your mission isn’t to cure cancer, you can still create a culture that creates organic buy-in from your clients and staff. Eliot walked 60 miles and learned a lot about building company culture. Why not take the lessons and leave the blisters?…
Ep69: In Sickness and In Health
Oct 2, 2018 • 29 min
Empathy is more than emotional intelligence. It is also the ability to be curious when you find yourself making assumptions. Lack of empathy isn’t always an emotional failure. It’s often a blind spot and a lack of information.
Ep68: Platitude Smackdown
Sep 25, 2018 • 29 min
Business platitudes: they aren’t wrong, but they also aren’t right. And they annoy Jodi. There are many business platitudes around leadership – how many leaders there should be, for instance. Even Mark Twain said, “the perfect committee is made up of…
Ep67: The Devil
Sep 18, 2018 • 29 min
You don’t want to micromanage, but you also don’t want to create an environment where you send the message that it doesn’t matter. And that distinction is what this episode is about. What can Albert Brooks teach you about business and your staff? Maybe a…
Ep66: Max Leadership
Sep 11, 2018 • 24 min
Some leaders micromanage and push people to do what they want. But compelling leaders make space for people to be great. Come, join us, as Max the therapy dog joins Eliot on a little adventure called “can we make this a relevant business analogy”!
Ep65: Fresh Start
Sep 4, 2018 • 22 min
September isn’t just the birthday month of your favorite podcasters (that’s us!). It’s also an opportunity for a fresh start. Ready?
Ep64: Secret Burger Joint
Aug 28, 2018 • 24 min
Accidents tend to happen when you do something unexpected. Other drivers have the right to anticipate what you are going to do, and the same is true of your staff and your clients. You are never going to create the behavior in your team that you want if…
Ep63: Not Giving a Dam
Aug 21, 2018 • 29 min
Not just any host of a popular podcast would be able to turn a disagreement with their spouse into a lesson for business. But that’s exactly what happens in this episode, as we discuss the layers and nuances of “good enough”.
Ep62: Seattle or San Diego?
Aug 14, 2018 • 33 min
Sometimes… you need to stop and get out the map. Yessss… we know it’s 2018, but WAZE just doesn’t WORK for the metaphor we’re trying to use in this week’s episode. Today, Jodi & Eliot explore getting stuck, spinning your wheels, when you need to know…
Ep61: When To Sweat The Small Stuff
Aug 7, 2018 • 30 min
Remember that time a cigarette flick cost a business 5 million dollars? No? Then you should listen in… Turns out, attention to detail matters. A flicked cigarette in a parking lot. A wait staff that cleans the table unobtrusively throughout the meal. A…
Ep60: Care and Feeding
Jul 31, 2018 • 27 min
It turns out, customers are a lot like cats – they are a lot happier when you follow their specific care and feeding instructions. Everyone has different priorities, different things that they care deeply about. In this episode, we discuss the importance…
Ep59: Staying vs Not Leaving
Jul 24, 2018 • 28 min
In business, people often act like emotional toddlers (no judgement!), and we have to hear them from a place of empathy. You have to listen for the unmet need. Almost all of our instincts in high emotional situations, especially those where we are…
Ep58: Pee my WHAT? The Encore Performance
Jul 17, 2018 • 30 min
You need to help clients define their expectations. Stories are especially helpful here, as words mean different things to different people at different times. When expectations become clear, solutions become clear.
Ep57: Certainty
Jul 10, 2018 • 31 min
Ep 57 – Certainty Have you ever noticed a tendency to view things in a binary, all-or-nothing way? Does delegating frustrate you, because you worry someone else would just mess things up, so why not do it yourself? Do you “hate conflict”? In…
Ep56: The Red Hen
Jul 3, 2018 • 27 min
If a company’s core values aren’t clear enough that some people might say “no thank you, that’s not for me”, then they aren’t clear enough. They need to be clear enough to hire and fire by. The idea of “fit” in business can be incredibly dangerous. But…
Ep55: Is It Too Late for Me?
Jun 26, 2018 • 28 min
This episode is about changing your mindset from “I’d love to do this, but…” to “I get to do this, IF…” We often feel a false sense of security in the idea of a middle ground. But confronting our dreams, to either let them go or pursue them, frees up a…
Ep54: Pick Your Lane
Jun 19, 2018 • 25 min
You are never going to create the behavior in your team that you want if everything is unexpected and changing and nobody has a north star to follow. That said, most businesses are not Outback Steakhouses; “no rules, just right” doesn’t always work.
Ep53: How the Yanni v.s. Laurel Debate Relates to Business
Jun 12, 2018 • 23 min
This episode, for when you can’t trust the language you are speaking, and the language your client/coworkers/team are speaking will match up. “Growth” means very different things to different people. This episode is all about discerning that difference.
Ep52: The Business Sommelier
Jun 5, 2018 • 27 min
First off… It’s our podcast’s first birthday!! We did it! We now begin season 2 of SHMS. Anywho, back to the episode. Do you have clients that you dread working with? Then this episode is for you. Sometimes, it isn’t about articulating a vision, but…
Ep51: The Line Between Satisfied and Full
May 29, 2018 • 27 min
This is the last episode of season 1. And good news - we’ve decided to pick up the show for another season! We really pulled one over on…ourselves in the negotiations, and the new season starts next week! But first, take a listen to the last episode of…
Ep50: Nicht Tiefgründig
May 22, 2018 • 32 min
How do you feel about the phrase “I wish I could, but I can’t”? However you feel, in this episode, we might change your mind! If you really truly want to do something, you have to want to do it enough to make the transition to the second question: how do…
Ep49: “With Your Tray Tables Locked In an Upright Position”
May 15, 2018 • 31 min
If you are having issues in your organization, but not being transparent about it, your employees can see the symptoms. Then this starts the mental fears of what is truly happening. This is when they will make up their own story, so it’s important to…
Ep48: The Shared Priority
May 8, 2018 • 28 min
You need to help clients define their expectations. Stories are especially helpful here, as words mean different things to different people at different times. Ever have a client ask you to serve two masters at once? That’s what we are talking about in…
Ep47: Sink, or Swim, or Other
May 1, 2018 • 31 min
When you are leading, you most likely are hoping to get others to do what you do. In order to do this, you have to be able to reach back to the beginning and have empathy for how it felt when you started.
Ep46: The Art of Finishing Well
Apr 24, 2018 • 34 min
When the end is in sight, it is often tempting to just let it taper off and fizzle into nothingness. But it is important to end things with as much joy as you started them. Just because something is ending, doesn’t mean it was a failure. That’s the belief…
Ep45: The Second Question Zing
Apr 17, 2018 • 29 min
Ever had the networking equivalent of water: has substance, but is tasteless? This episode of SHMS is for you! The whole reason people network is to build a business, together. If you don’t have a sense of someone, you won’t develop these relationships,…
Ep44: How Strong is Your Core (Competency)?
Apr 10, 2018 • 28 min
What is the core of your business? What is the thing you deliver and do you spend time developing it? One thing that is symptomatic of a problem with your core is if you can’t have consensus on what that core is, and have a culture where you can discuss…
Ep43: When Words Go Awry
Apr 3, 2018 • 27 min
Ever enter a new environment, and realize you don’t even have the vocabulary to ask or answer a question correctly? This episode is all about the unreliability of language. Words mean different things in different contexts, to different people. This is…
Ep42: The Power of the Petty
Mar 27, 2018 • 26 min
Ever gotten mad about what you are irrationally mad about? This is the episode for you. If you have a tendency to let others live rent-free in your head, you have to be aware of where you could be squatting in other people’s heads.
Ep41: The Sound of Silence
Mar 20, 2018 • 29 min
Knowing when to shut up is an art form all its own. Ever found yourself saying more than you should, just to fill the silence? This episode is all about knowing when to stop talking, and when to let a lack of talking enrich the conversation. If you’ve…
Ep40: There is an I in team
Mar 13, 2018 • 30 min
“Let’s move away from this ‘there is no I in team’, to ‘teams are made of nothing but I’s that just want to fit in’”. Let’s talk about all of those “I”s in your team, and how to deal with conflicts. Everyone’s decision matrix is invisible to everyone…
Ep39: How to Combat Your Inner Business Toddler
Mar 6, 2018 • 34 min
In business, people often act like emotional toddlers (no judgement!), and we have to hear them from a place of empathy. You have to listen for the unmet need. Sometimes the best thing to do when opposing sides can’t see each other’s unmet need is to look…
Ep38: When Knowledge Isn’t Enough
Feb 27, 2018 • 29 min
This episode, Eliot seizes the story and helps us see the difference between being taught something, and really learning it. If you hear or “learn” something - even if you are amazed - the brain is still in a relatively dormant state. If you introduce it…
Ep37: Of Paper Towels and Nespresso Machines
Feb 20, 2018 • 35 min
It is really easy to throw out big ideas that sound like great solutions without thinking through how you would actually implement them operationally. Sometimes simple solutions have unintended consequences. And that’s what this episode is all about.
Ep36: The Massage Saga Continues…
Feb 13, 2018 • 29 min
Finally - FINALLY - Eliot is back to telling massage stories. In this one, the massage place inspires rather than ires! How can you be more aware of your client’s emotional experience, and how can you craft that experience for them? Crafting your…
Ep35: Want-Shaming Free Zone
Feb 6, 2018 • 31 min
When someone asks what you really want, you can find you have some “Want Shame”. Often, people are really embarrassed to say what they really want. It takes a lot of trust to tell someone this. Remember that when you are asking. The best conversations are…
Ep34: Vibrancy in the Low Places
Jan 30, 2018 • 26 min
Look outside when you are feeling bad – often it will reflect what you are feeling. And often, you are very much not alone. Your down month might not always be January, but there is a seasonality to it. Where is there need to look forward and back; for…
Ep33: Own That Rant
Jan 23, 2018 • 33 min
Sure, Eliot gets annoyed by people who say “talking out loud” and “return the call at your convenience”, but today is a different kind of rant. Unlike the previous two, it does have a point other than the ire. You can listen here. The thread that weaves…
Ep32: You Need a Kristi
Jan 16, 2018 • 27 min
Do you ever get stuck in overthinking? Either indecision or second guessing the decision you already made? Well, so has Jodi (not Eliot – he’s perfect!), and in this episode, we try to figure out why, and maybe even some solutions when you catch yourself…
Ep31: The Price is Right
Jan 9, 2018 • 21 min
Feeling like you can’t get clients to understand your value? This episode of So Here’s My Story is all about showing potential clients the difference between your work as a commodity, and your work as an art form.
Ep30: New Years Evolutions
Jan 1, 2018 • 29 min
It’s New Years. Want to avoid setting the same ole’ “just add water, have shame in 3 weeks” resolutions? This is the episode for you!
Ep29: Cancer & Kudzu
Dec 26, 2017 • 31 min
Sometimes we set goals – like business growth – not because they are true goals, but because it feels like we are a failure if we don’t achieve them… Have you started your 2018 goal planning? We have some ideas on how to make that planning more effective,…
Ep28: Quack, Quack
Dec 19, 2017 • 30 min
In this episode of So Here’s My Story, Jodi tells Eliot that he is very wrong about advice, and we all get to join in on the learning. Because it’s not that they can’t be famous singers (I mean, they can’t, but let’s continue with this metaphor) but that…
Ep27: Patre-OFF
Dec 12, 2017 • 27 min
Are you in the mood for a rant? This week, Jodi and Eliot air some grievances about the newest changes to the Patreon fee structure, all in the spirit of championing honest business practices and taking care of you, the listener.
Ep26: Mental Feng Shui
Dec 5, 2017 • 30 min
Have you ever found yourself adding unnecessary steps to a project? Made something simple way too complicated? This week, Jodi and Eliot talk about the mental feng shui that happens when the mundane creates space for real business magic.
Ep25: “Does This Look Infected to You?”
Nov 28, 2017 • 15 min
This week, Jodi and Eliot talk about the situations where you don’t want to collaborate; there are times when you want the experts to lead. And it all starts with a trip to the doctor.
Ep24: Is There Anything ELSE I Can Help You With?
Nov 21, 2017 • 37 min
We’ve all had the experience of feeling like a company doesn’t care about us, but how many of us have examined how our own clients experience working with us? This week, Jodi and Eliot talk about Thanksgiving and whiskey, Saturday Night Live spoofs, and…
Ep23: A Story Taylor-Made
Nov 14, 2017 • 39 min
This week, Eliot and Jodi discuss Taylor’s car shopping experience, implicit bias, and the benefits of curiosity.
Ep22: Controlicating (Yes, that’s exactly what we meant.)
Nov 7, 2017 • 36 min
This week, Eliot and Jodi talk about those moments in business where we have irrational, emotional reactions and what that intrepid traveler, Indiana Jones, teaches us about how to deal with them like adults.
Ep21: What Kipling Saw
Oct 31, 2017 • 28 min
This week, Jodi and Eliot talk about that famous business poet, Rudyard Kipling, and what he has to say about riding the ups and downs of business.
Ep20: Ahava Story (with Ahava Leibtag!)
Oct 24, 2017 • 35 min
This week, Jodi and Eliot talk about their interview with Ahava Leibtag of Aha Media about why she started her unique business, the worst day of her business, and the heartwarming best day. And of course, being Eliot and Jodi, they also make time to…
Ep19: Will & Grace-less
Oct 17, 2017 • 27 min
We watched the new Will & Grace, and at the risk of losing die hard fans, we have some ideas about how it relates to your business. This week, Eliot and Jodi talk about knowing your value, and the importance of white space.
Ep18: The Agony and Ecstasy of High Expectations
Oct 10, 2017 • 34 min
This week, Jodi and Eliot talk about the psychology of loss, VIP sections, and goldfish the size of a continent, terrorizing the ocean. It all makes sense in the context of the divide between your own expectations, and those of your clients.
Ep17: Laser Focused Apathy
Oct 3, 2017 • 32 min
This week, Jodi and Eliot talk stereo equalizers, Top Gun, and goals, and how they all relate to your business.
Ep16: Being Ready Is Overrated
Sep 26, 2017 • 35 min
This week, Jodi and Eliot talk about bringing the wrong size of clothes into the dressing room, comedian Kumail Nanjiani, and somehow it all makes perfect sense relative to this weeks topic: confidence.
Ep15: Empty Out Your Trophy Room (With Chris Brogan)
Sep 19, 2017 • 39 min
This week, Jodi and Eliot talk about jiu jitsu, palm writing, and other interesting things that totally make sense once you listen to the episode with special guest Chris Brogan.
Ep14: I’ve Had It Up to Here With You People!
Sep 12, 2017 • 37 min
This week, Jodi and Eliot talk about how emotions in business relate to dental hygiene and peanut M&Ms. Trust us – it makes sense.
Ep13: PLEASE Don’t Say Please.
Sep 5, 2017 • 37 min
What does thawing bait in the microwave have to do with boundaries in business? This week, Jodi and Eliot discuss hard boundaries and why it’s not always kind to be polite.
Ep12: Corporate Imposter Syndrome
Aug 29, 2017 • 32 min
This week we have a special guest with us — Tamsen Webster! Tamsen is the Executive Producer of Tedx Cambridge, and CEO/Founder of Strategic Speaking and Find the Red Thread. Tamsen joined us today to share her story about imposter syndrome. Not only what…
Ep11: Cringe-worthy Compliments
Aug 22, 2017 • 27 min
This week, Jodi harasses Eliot into seeing how critical it is to be able to take a compliment.
Ep10: Two Tickets to Paradise
Aug 15, 2017 • 35 min
Have you ever had someone throw up a barrier when you are just trying to determine if you want to work with them? This week, Eliot and Jodi talk about how a $50 charge at a travel agency might relate to your business.
Ep09: We’ve seen your hustle. Let’s see your Hooky.
Aug 8, 2017 • 25 min
Nutrition and business – how much do they have in common? This week on So Here’s My Story, Jodi and Eliot talk about the importance of taking a break, in nutrition, and in business.
Ep08: My Safeword Is Cinnamon.
Aug 1, 2017 • 29 min
Why would you need a safe word in business? This week on So Here’s My Story, Eliot and Jodi talk about clients we don’t love and what you can do with clients that you feel like you can’t do your best work with…
Ep07: Just Say… THAT.
Jul 25, 2017 • 33 min
What could parenting anger possibly have to do with business? This week on So Here’s My Story, Eliot and Jodi talk hard conversations and, somehow, Sam Shepard (except, she REALLY meant Sam Elliott!!).
EP06: Ever Been “Business Depressed?”
Jul 18, 2017 • 29 min
This week, Jodi and Eliot talk about how motivation and routine are linked, and what filing cabinets and pit stops on a race track have to do with business. Why is routine important for business? When we are especially busy or stressed, it is easy…
Ep05: Christmas in July…?
Jul 12, 2017 • 29 min
Christmas in July… We know – Christmas is a weird topic in the middle of the summer. But this week, Jodi and Eliot explore what Christmas traditions share with business structure, and what to do when neither are making magic any more. Why is that…
EP04: How can a couples’ massage POSSIBLY leave you cranky…?
Jul 5, 2017 • 26 min
How could a couples’ massage possibly leave you cranky…? What do couples’ massages and unfulfilled expectations have in common? Probably not what you think! This week, and Jodi and Eliot talk about how a clear process can be just as…
Ep03: When Leadership = Looking Dumb?
Jun 27, 2017 • 21 min
When Leadership = Looking Dumb? “Are we weird?” is the topic at hand this week, and Jodi and Eliot talk about how a lot of business people feel that they should have the answers to all of the business questions that pop…
Ep02: Rule Number One
Jun 21, 2017 • 30 min
Rule #1 What do a parking ticket and a cashier’s cheque have to do with business? This week, Eliot and Jodi talk about the importance of not making things complicated for your customers, and the difference between process and outcome. Why is that…
Ep01: Seriously? We’re starting with a Pee Your Pants story…?
Jun 9, 2017 • 31 min
Pee my WHAT? What does peeing your pants have to do with better business? This week, Jodi and Eliot talk about the importance of sharing those vulnerable stories that businesses need to tell. Why is that important for business? There’s this weird…