The Business of Digital Podcast (Learn SEO, PPC, Social Media, Content Marketing & More!)

The Business of Digital Podcast (Learn SEO, PPC, Social Media, Content Marketing & More!)
A Digital Marketing Podcast.

E174 – Tools & Tips for Reusing Video and Audio Content
Oct 18 • 21 min
Listen for tools and tricks on ways to reuse audio content. We cover video, podcast, and really anything that has audio that you can reuse for social media easily.
E173 – Patterns in Social Media Posting, Podcasting, and Content Scheduling
Oct 11 • 18 min
Schedules are great and you need them but you also need to test them. Dig in as we walk you through how to try and balance scheduling and testing.
E172 – What is the Best Transcription Service?
Oct 4 • 20 min
Dig into to our comparisons and reviews of what the best AI transcription service is for podcasters and others that need transcription services.
E171 – Tips for Excelling as an In-House SEO w/ Kevin Indig
Sep 27 • 24 min
Kevin Indig joins to talk about ways to achieve greater SEO success by getting the resources and budget that are needed to compete.
E170 – How to Ask Questions & How it Can Impact Your Business
Sep 20 • 20 min
Who knew there was so much to asking a question. A 7 year old article spurs a debate on how to better ask questions and improve the answers we get.
E169 – Taking Social Media Offline
Sep 13 • 20 min
This episode digs into the idea of creating or doing things offline and then bringing it back to your online channels. In the past we talked about some online product marketing examples but that isnt quite the same, that really is more link bait type…
E168 – Q&A on Link Building
Sep 6 • 21 min
A question about outsourcing links sends the guys down a rabbit hole of recent articles and digging into link building basics.
E167 – Do You Deal in Trust? How to Unlock it for Your Business W/ Jay Sofer
Aug 30 • 23 min
This episode and interview focus on Jay Sofer of LockBusters NYC and how to unlock and build trust with people offline and online.
E166 – How To Be a Better Steward for Your Team & Organization
Aug 23 • 16 min
A thread online (as it often does) gives Dave an idea to dig into how people ask questions online, how people “help and how we can do both better.
E165 – Why Brands Need to Always Think Local
Aug 16 • 20 min
Often we only think we need to worry about localization when expanding into a new country but the English language here in the US requires its own localization. Listen as we walk through a number of examples and tips to help you localize your ad copy,…
E164 – Why Open Graph, Meta Descriptions and Other Tagging Matters
Aug 9 • 20 min
Do you see this? Can you read it? What does it look like when shared on social networks? What does your content look like? Find tools and tips to optimize your shared content.
E163 – Bing WordPress Plugin, Webmaster Tools & Guidelines W/ Fabrice Canel
Aug 1 • 31 min
Fabrice Canel from Bing joins to talk about the Bing WordPress Plugin, the updated Webmaster Tools & recently updated Webmaster Guidelines.
E162 – What is Digital Shelf Space and How Can it Help Your SEO?
Jul 26 • 20 min
What is digital shelf space, how do you measure digital shelf space and why does it even matter to your business? Dig in with us as we answer all those questions and more.
E161 – State of Business Report
Jul 19 • 21 min
Mat leads the episode digging into the State of Business from businesses that he has talked to in recent weeks.
E160 – Why You Should Always Question Data
Jul 12 • 18 min
Do you do monthly or yearly reporting for your job? Does your agency provide you reports? Does anyone trust them or do you ask questions? Listen to why you should always ask questions on any reported data!
E159 – Leadership & Teams W/ Mark Barrera
Jul 5 • 40 min
Mark Barrera joins for the final episode of our Leadership Series. The episode digs into running an agency vs. consulting vs. leading an in-house team, managing remote teams in 2020 & more.
E158 – Leadership & Growth W/ Amanda Orson
Jun 28 • 43 min
Part 3 of the Leadership Series has Amanda Orson, Head of North America at Curve. Amanda’s background is in technical marketing and SEO-driven growth. In her spare time she is also a Volunteer Firefighter / EMT.
E157 – Managing Marketing Teams W/ Lauren Vaccarello
Jun 24 • 43 min
Lauren Vaccarello joins the Leadership Series to dig into managing and building Enterprise Marketing Teams and dealing with remote & COVID-19 among many other topics.
E156 – Building and Hiring Digital Teams W/ Sean McGinnis
Jun 21 • 38 min
This episode is the first of the series where we deep dive into leadership. In this episode specifically Sean McGinnis joined us to talk about building teams and hiring teams for your digital marketing divisions and projects.
E155 – Leadership Series
Jun 18 • 3 min
Join Dave and Matt as they kickoff their Leadership Series of podcast episodes. Over the next couple weeks will be deep dives into hiring, building teams, growing teams and other leadership topics.
E154 – Signs That You Need to Audit Your Lead Process
Jun 14 • 24 min
When is the last time you audited your lead process? Have you tested your contact and other lead forms? Join us and get some ideas on how and what to test right now to improve your lead process.
E153 – Tips on How to Batch Content at Scale
Jun 7 • 23 min
Recently we created 150 videos on YouTube for all of our podcast episodes. Dave recalls some tips and things he learned along the way that you can use for any content or scaling project.
E152 – URL Best Practices With Rob Woods
May 31 • 31 min
Dig into the URL Guide & Best Practices with the guys and guest Rob Woods plus get tips on how to fight to keep URLs the same!
E151 – MDMC & Tools for Leveraging Google Search Console Data
May 24 • 18 min
Dave talks MDMC20 for a minute and then digs into analysis tools and reporting tools to leverage your Google Search Console data to improve your business.
E150 – Keyword Tools for Trends and Shopping
May 17 • 21 min
Traditional keyword tools don’t always tell us what products are popular or new and trending. Explore a number of Keyword Tools for Shopping and Overall Trends with us.
E149 – Why Every Business Needs a Community
May 10 • 22 min
Do you have a community? Learn Why Every Business Needs a Community to help grow now and in the future your business but also those around you.
E148 – Why You Should Conduct a Post-Mortem After Projects
May 3 • 18 min
Do you wish your team wouldnt repeat the same mistakes project after project? Dig into what a Post-Mortem is and how to do it with us.
E147 – Tips for Hiring an SEO
Apr 26 • 23 min
Is your team missing a piece of the puzzle? Jump in as the guys dig into questions and tips for hiring an SEO for your in-house or agency teams.
E146 – Live Streaming Tips W/ Stephanie Liu
Apr 18 • 29 min
Join Stephanie Liu as she digs into all of her tips and tricks to help newbies and veterans improve their video skills. We will talk about live streaming but also how to improve your virtual conference sessions and every day video Zoom sessions.
E145 – Why UX & UI Matter
Apr 12 • 19 min
How user friendly are your offline processes? Can people find things on your web site? Dig into UX & UI with the guys in this episode.
E144 – Personal Development & Training
Apr 5 • 21 min
Making time for personal development and improving skills can be tough. Dave & Mat walk through a number of resources to help you now and in the future to improve yourself.
E143 – Local Business Guide to Staying in Business During Covid-19
Mar 29 • 29 min
In this episode Matt leads us through a plan of what he has been doing with some local businesses as they try and be creative with their marketing and sales.
E142 – Tips for the Remote Work Life w/ Aleyda Solis
Mar 21 • 32 min
Dig into tips, tricks, rules and resources for working from home or working remote with guest Aleyda Solis of and Orainti.
E141 – Business Photoshoot Tips
Mar 15 • 24 min
From corporate headshots to your new social or LinkedIn profile or new photos for your GMB and Instagram post every business needs photos. Get tips and best practices from the guys.
E140 – Photo Optimization for Local SEO w/ Mike Blumenthal
Mar 8 • 27 min
Mike “Professor Maps” Blumenthal joins to talk Local SEO, Google My Business and digs deep into photo optimization for Local SEO Domination.
E139 – Should You Connect With Coworkers on Social Media?
Mar 1 • 20 min
Should you connect with your boss on Facebook? Should you follow your coworker on Instagram? What is the upside/downside to social media + coworkers? Lots to be honest!
E138 – Does a Website Need a Site Search?
Feb 23 • 19 min
A Yext article spurs a conversation around what sites should or shouldnt have site search and why. Does your website need site search to help your visitors?
E137 – Better Personal Time Management Tips
Feb 16 • 21 min
Dig into Better Personal Time Management Tips in this episode and combat burnout and over extending yourself.
E136 – Quick Guide to LinkedIn Ads W/ AJ Wilcox
Feb 9 • 23 min
Listen as AJ Wilcox talks LinkedIn Ads 101 but goes deep into what the “perfect” setup for him looks like. If you are thinking of starting on LinkedIn Ads make sure you take notes.
E135 – Google’s Content Removal Tool
Feb 1 • 17 min
Google launches a new Removal Tool and the guys dig into the good and bad of this new Google Search Console feature.
E134 – Tips for Starting a New Content Channel
Jan 26 • 21 min
Starting on a new Social Channel or maybe a blog, podcast or video channel? This episode walks you through the question of how much content to have at launch.
E133 – Sitemap XML Guide
Jan 19 • 21 min
Dig into some alternative ways to create a sitemap XML file should your out of the box or CMS plugin simply not cut it for you. No matter your CMS this is the Sitemap XML guide for you.
E132 – Company Data Security Guide
Jan 12 • 18 min
Whether you run a team, business or anything in between data security is something you need to think about. Join us as we walk through tips for on-boarding and de-boarding employees and contractors.
E131 – Maybe Digital Marketing Isn’t the Answer
Jan 5 • 19 min
Even in 2020 on a podcast about digital marketing we may say something like - Maybe Digital Marketing Isn’t the Answer. Listen to see why we would say such a thing.
E130 – 2019 Year in Review Podcast
Dec 15, 2019 • 23 min
The guys wrap up the year by covering some of the more popular episodes, making some 2020 predictions and seeing how well or badly they did with their 2019 predictions.
E129 – Why your Analytics Conversion Data is Trash
Dec 8, 2019 • 19 min
Dig into Analytics conversion data with the guys in this episode as they walk through the pitfalls and ways that your data is leading you down the wrong path.
E128 – SEO Tools
Dec 1, 2019 • 21 min
Dave digs into a number of SEO tools that are “newer” and gives some pricing and background on each of them along with use cases too.
E127 – When Best Practices Aren’t Best Practice
Nov 24, 2019 • 16 min
Inspired by a recent talk and 3 other things the guys dig into why we should ask more questions, listen more and really question best practices and test them ourselves.
E126 – Bugging Out Over Reviews With Thomas Ballantyne
Nov 17, 2019 • 28 min
Thomas Ballantyne joins to dig into aggregating reviews, responding to reviews and how to best use customer service and reviews to improve your business.
E125 – Digital Marketing is a Puzzle
Nov 10, 2019 • 23 min
Inspired by Copperfield and Chris Ramsay videos the guys dig into a number of things including how Marketing is a puzzle that fuels us and wears us down too.
E124 – Breaking Down the 3 Click Rule, Flat Sites & Site Navigation
Nov 3, 2019 • 19 min
Dig in as the guys Breaking Down the 3 Click Rule, Mega Menus, Flat Sites & more with a host of great resources.
E123 – Interview with Former FTC Commissioner & Chairwoman Maureen Ohlhausen
Oct 27, 2019 • 35 min
Former FTC Commissioner & Chairwoman Maureen Ohlhausen joins for an episode to talk antitrust, FTC, fake reviews and GDPR/CCPA.
E122 – Tactical Tips for Bidding on Brand Terms
Oct 18, 2019 • 27 min
Susan Wenograd joins for an episode to dig deeper into bidding on brand terms, how to bid and some overall tips to save you money.
E121 – Customer Service SEO
Oct 13, 2019 • 19 min
Customer service isn’t just good for your SEO it is good for your BUSINESS! The guys thought it was time to talk about how GOOD customer service can completely CHANGE a brand and business with…
E120 – What Goes Into Making a Podcast Episode
Oct 6, 2019 • 22 min
Dave tasks Matt with taking the raw podcast files and getting the final podcast episode done and live on the site. For non technical people this proves you can do it too!
E119 – Tips for Local Google Ads At Scale w/ Scott Clark
Sep 29, 2019 • 23 min
Scott Clark of Buzzmaven joins to talk Google Ads, Multiple Location PPC Management and some of the ways he optimizes his paid campaigns for his clients.
E118 – How to Use Boomerang in Your Content Strategy
Sep 22, 2019 • 16 min
Do you even Boomerang? Listen as Matt and Dave give you some ways to use them in ways that you likely arent doing in Instagram and your digital marketing efforts.
E117 – Instagram Tools for Business
Sep 15, 2019 • 20 min
So many Instagram tools so little time? Let Matt run down some of the tools and the guys give tips on how best to kick the tires of some popular Instagram Tools.
E116 – Should You Bid On Your Own Brand Keywords?
Sep 8, 2019 • 16 min
After a number of Tweets around if you should or be allowed to bid on brand terms happened the guys thought they too should jump in!
E115 – Mixing Politics and Business
Sep 1, 2019 • 18 min
In this episode we share why we got into business in the first place, besides freedom of our own time, of course we got into it, to make a living. We discuss all the reasons we did not get into business as well.
E114 – Digging into Google Core Updates w/ Casey Markee
Aug 25, 2019 • 27 min
Dig into Google Core Updates, Technical Audits, Optimizing Food Blogs and more with Matt, Dave and guest Casey Markee.
E113 – What is Conference PopUp?
Aug 18, 2019 • 20 min
Co-host Dave Rohrer explains what Conference PopUp is and some of the details around the first PopUp conference in Detroit in late September.
E112 – 13 Ways to Optimize Meetings & Webinars for Attendees
Aug 11, 2019
Join us as we cover How to Optimize Meetings & Webinars to better serve your team, attendees, clients and prospects. They will all thank you for not wasting their time!
E111 – 14 Newsletters Digital Marketers Need
Aug 4, 2019 • 17 min
Dig into 14 newsletters that you may not read but that will help you run your business and marketing efforts.
E110 – Tips on Getting Started with Facebook Ads w/ Akvile DeFazio
Jul 28, 2019 • 25 min
Get Tips on Getting Started with Facebook Ads with the guys and lots of help from Akvile DeFazio of AKvertise.
E109 – Do You Need Marketing Funnels?
Jul 21, 2019 • 19 min
Marketing Funnels have changed in some ways but have they really? Maybe we just have gotten smarter and have more data. Dig in with the guys as they walk through some examples of updated Marketing Funnels that you should look into.
E108 – What is best for you – Blog, Microsite or Other?
Jul 14, 2019 • 24 min
Should you blog? Should you blog on your site or another site? Maybe you need a microsite? What the heck is the difference? Read/Listen to find out which one is right for you and your business.
E107 – Is the Influencer Bubble Bursting?
Jul 7, 2019 • 17 min
Is the Influencer Bubble Bursting? Maybe for some influencers and campaigns it is but see how you can avoid making mistakes when using influencer marketing.
E106 – Botched SEO Migration Case Study
Jun 30, 2019 • 25 min
In 2018 Dave unknowingly created a mess for one of his personal sites. In the past few months he did a “test” and these are the observations and some tips for you to avoid such a mess of a website.
100th Episode With Dana Todd
Jun 21, 2019 • 50 min
In our final 100th Episode Dana Todd joins us to talk all things marketing and digital. Listen and dig in with us as we cover a whole host of topics such as FastTech, Voice Apps, IoT & Appliances, PPC, Ad Innovation and more.
100th Episode With Jim Banks
Jun 20, 2019 • 53 min
Jim Banks joins Matt & Dave on a blast to the past where pay per click was only a few pennies, the auction was still new, Larry Page joined product calls and much more from the past 20 years of Pay Per Click.
100th Episode With Debra Mastaler
Jun 18, 2019 • 49 min
Mat and Dave go down memory lane with Debra Mastaler and cover the past 20 years of link building and digital marketing communities.
100th Episode With Matt McGee
Jun 18, 2019 • 34 min
Former SearchEngineLand Editor in Chief and Digital Consultant Matt McGee jumps on our next installment of the 100th Episode Series. Go back in time for a bit with Matt, Matt and Dave.
100th Episode With Greg Boser
Jun 17, 2019 • 52 min
Greg Boser joins the show to talk about the history and future of SEO. Dig into this one with us as we kickoff our 100th Episode Series!
100th Episode Series Kickoff
Jun 16, 2019 • 4 min
Join us for Episode 100 as we kick off a week long series of longer interviews with some industry vets to talk about the past 20+ years of digital marketing.
E99 – How to Sell Your Project to Leadership
Jun 2, 2019 • 18 min
Dig in with your hosts as they give you some tips, steps and many examples to help you sell your project to your boss and leadership.
E98 – Partnership Marketing For Good
May 26, 2019 • 18 min
Dig into Partnership Marketing with us and help your community or charity that aligns with you and your business.
E97 – Productivity Tools for Digital Marketers
May 19, 2019 • 21 min
We all have a never ending list of tasks and projects. So why not dig into some Productivity Tools for Digital Marketers to help you and your digital team?
E96 – Do All Businesses and Influencers Need Websites?
May 12, 2019 • 23 min
So you think you don’t need a website do you? Give a listen to the long list of reasons and examples why we disagree and think that you still need a website!
E95 – How to Respond to Negative Reviews With Andy Beal
May 5, 2019 • 27 min
Andy Beal joins this episode to walk through Reputation Management and dig deep into how to respond to negative reviews about your business or products.
E94 – What are the Best Podcast & Site Hosting Options
Apr 28, 2019 • 20 min
Looking to start a podcast and have questions around what your hosting options are? We got you. Dig in with us as we cover 3 main ways to host podcasts.
E93 – Educating Using Disinformation & Misinformation
Apr 21, 2019 • 20 min
In the end the main thing we want to stress is that take all things with a grain of salt, learn whom to trust and be sure to test things and ask questions.
E92 – Signs That it is Time to Refresh Your Campaigns
Apr 14, 2019 • 19 min
Do you reuse campaigns each year? It is possible that while you may save yourself some time you are also hurting yourself. Listen as we dig into some ideas and ways to reuse campaigns but make sure you also know when to refresh them.
E91 – Business Decisions Based on Overreacting & How to Avoid Doing It
Apr 7, 2019 • 21 min
Often a single person can influence a CEO, project or business after months or even years of planning. While nothing is for sure this episode tries to dig into some ways to help combat knee jerk reactions and overreacting to single pieces of feedback no…
E90 – Using Ad Targeting & Paid Audience Data For SEO
Mar 31, 2019 • 19 min
The Paid side of the house has all the fun tools so why not leverage them for SEO? Listen as we go through some data sources and ways to use Paid Audience Data to improve your SEO and Content Marketing campaigns.
E89 – Customer First View and Content Balance
Mar 24, 2019 • 26 min
Kristy Morrison’s tweet spurs a discussion around customer first view of content, creating content with a purpose, owning your voice and connecting the dots between personas and the final result.
E88 – Minding & Closing the Gap of Digital Marketing Expectations
Mar 17, 2019 • 26 min
Minding & Closing the Gap of Digital Marketing Expectations Mat and Dave dive into what many people think or expect from a person and what that person actually really should do. Often companies want to…
E87 – SEO is Dead. X is Dead. Long live X!
Mar 10, 2019 • 22 min
Things evolve and this includes all things Digital. Instead of dwelling on the negative impact of change, look at how you can leverage it. Did Google or Bing change things? What can you do to leverage it to eclipse what you were doing prior?
E86 – Competitive Research Beyond Just Keywords
Mar 3, 2019 • 26 min
Aaron Friedman joins us to talk Competitive Research Beyond Just Keywords. The goal was to dig into ways and data points beyond just pulling some competitive keyword data and calling it a day.
E85 – How to Get Booked on Podcasts
Feb 24, 2019 • 20 min
Get some tips on how to get booked on podcasts and build your brand. From where to find opportunities to what to pitch we cover it all.
E84 – Tips for Getting PPC & SEO to Work Together Better
Feb 17, 2019 • 24 min
Does the person(s) that do your SEO & PPC talk to each other? Why not? That needs to change and this episode digs into some ways to make that happen & why it should be a priority.
E83 – Why (and How) You Need to Know What is in Your Marketing Stack
Feb 10, 2019 • 19 min
Do you know your webhost? Do you know where your domain is registered? Do you know what CMS and server your site is on? Listen to hear how and why you should know everything about your Marketing (& Tech) Stacks.
E82 – What is Amazon SEO and Amazon Advertising?
Feb 3, 2019 • 28 min
This episode we are joined by Ginny Marvin as we dig into the various ways you can advertise or SEO on Amazon. From Product Stores to the basics of Amazon SEO find a number of resources and ideas to crush it on a new platform in 2019.
E81 – The Digital Marketing Checklist for 2019 & Beyond
Jan 27, 2019 • 22 min
In this episode, we explore and highlight some of the 48 items on Ian Lurie’s Digital Marketing Checklist that he created and give our own takes on some of the items.
E80 – Tips for Starting an Online Business
Jan 20, 2019 • 23 min
Tips for Starting an Online Business As always – Mat and Dave are not lawyers. Unlike Ruth who is one (but you still need to hire her to get your questions answered). We are also…
E79 – Management Styles of Teams & The Super Mario Effect
Jan 13, 2019 • 23 min
Management Styles of Teams & The Super Mario Effect This episode was most recently inspired by Mark Rober’s (aka Glitter Bomb/NASA Guy) TED talk that Dave happened to find (thanks to the YouTube also). The…
E78 – Google and Antitrust
Jan 6, 2019 • 35 min
Dig into the complex topic of Google, Antitrust, European Union (EU), and more with special podcast guests Elmer Boutin and Steve Cernak.
E77 – 2019 Digital Marketing Predictions
Dec 30, 2018 • 22 min
2019 Digital Marketing Predictions Yes, we went there and this was 100% Dave’s idea so yell at him if needed! The guys dig into a number of topics and give a number of examples beyond…
E76 – Tools for Influencer Marketing
Dec 2, 2018 • 23 min
In this episode, the guys dig into various tools to help you find influencers, reach out to influencers and all around launch an influencer marketing campaign.
E75 – Blogging Legally 101 w/ Ruth Carter
Nov 25, 2018 • 25 min
Dig into some legal topics around logo, photo and content creation as well as some agreements you likely don’t use but should with awesome guest Ruth Carter.
E74 – How to do Live Video Correctly
Nov 11, 2018 • 21 min
Ever think of jumping into Live Video for Instagram or Facebook? Then check out some accounts to follow for ideas and some tips on what to do and not to do in this episode.
E73 – Mental Health, Entrepreneurship and Digital Marketing
Nov 4, 2018 • 21 min
Mental health in the digital marketing industry (startups) and real struggles that we all face.
E72 – SEO Horror Stories of 2018
Oct 28, 2018 • 22 min
In this “scary” SEO Horror Stories of 2018 episode Mat and Dave talk about some things that are still being done incorrectly or that are simply hurting businesses. Feel free to share your own stories in the comments!
E71 – Tips to Leveraging Conference Learnings After a Conference
Oct 21, 2018 • 20 min
After you attend a conference your next day and week back in the office is usually a bit chaotic. Episode 71 digs into how to make sure that time away and those learnings get worked into your daily work flow.
E70 – What Instagram Metrics Matter Anyways?
Oct 14, 2018 • 21 min
This is what happens when Mat gets a “cold call” email - we get a great topic idea. Listen as the guys dig into the metrics that matter for Instagram.
E69 – Common Digital Marketing Questions – Volume 1
Oct 7, 2018 • 20 min
In this episode the guys try and cover 10 common digital marketing questions that they get asked constantly. How many do they ge through? Listen and find out.
E68 – Lessons in Creating Corporate Videos w/ Amanda Doyle
Sep 30, 2018 • 29 min
Join Amanda Doyle and the team as we dig into the process and lessons you can apply to your next corporate video project and obtain better success with it.
E67 – Pre-Launch Marketing Best Practices
Sep 23, 2018 • 21 min
Listing this week as the guys walk through some ways to get your Pre Launch Marketing in a winning position to really have a great new product roll out or business launch.
E66 – Data Driven Content Marketing Audit (Pubcon Pro 2018)
Sep 16, 2018 • 19 min
Even if you aren’t attending Pubcon or Dave’s session this episode gives you some ideas on tools, reporting, data points to look at and ways to leverage data to sway decision makers. So give a listen and hopefully, we will spur some ideas to help you.
E65 – Web Analytics Basics For Every Business
Sep 9, 2018 • 21 min
In this episode, the guys dig into 5 free and simple things you can do to get more data about your website and digital audience.
E64 – Visual and Video Content Marketing (Pubcon Pro 2018)
Sep 2, 2018 • 22 min
Casie Gillette joins the guys to dig into Visual Content and take you beyond their upcoming Pubcon Pro session taking place in October 2018.
E63 – How Can You Market a Service Business on a Budget?
Aug 26, 2018 • 22 min
On a budget? Are you in the service business (B2B or B2C)? The guys break down some steps and ideas to maximize your budget while still promoting your service business.
E62 – Ways any Business Can Measure Paid Search & Social Offline
Aug 19, 2018 • 22 min
Damon Gochneaur joins this week to talk about his experience with not only single location businesses but large multi-location businesses and what they both can do to measure online spend offline.
E61 – What Makes Good Leadership?
Aug 12, 2018 • 21 min
Leadership in an industry and in your company isnt something you can cover in 20 minutes but the guys try and get the conversation started at least to answer “What Makes Good Leadership?”.
E60 – What is Agile Marketing
Aug 5, 2018 • 22 min
Guest Frank Days joins the podcast to talk scrums, Jira, product marketing, waterfalls and oh yeah - Agile Marketing. Listen to learn What is Agile Marketing.
E59 – Content Calendar Examples & Templates – Different Approaches
Jul 29, 2018 • 20 min
You often hear that you need a content plan or content calendar but what it looks like, how it works, and what works for your team/company likely will be different than what works for others. Every company has different hurdles and issues for pushing…
E58 – How to Grow a Digital Marketing Team
Jul 22, 2018 • 25 min
Get tips on how to grow a digital marketing team. The episode starts with hiring, moves to training, and ends with retention for your in-house or agency team.
E57 – Pitch Deck Best Practices
Jul 15, 2018 • 23 min
Pitch Deck Best Practice Podcast Whether you an agency pitching new business, an in-house marketer pitching your project to a boss/CEO or if you are pitching your business idea to VCs it is likely you…
E56 – How Should a Business Handle Holidays (Blogging & Social Media)
Jul 8, 2018 • 22 min
Every month & quarter there is at least one holiday that can impact a business’ normal hours, operations & sales. Get tips on social media posting and blogging.
E55 – Is There Value in Twitter Chats?
Jul 1, 2018 • 22 min
Twitter is sometimes ignored these days but there is still a not often used hidden gem - Twitter Chats. This week the guys dig into how they can help you and your business.
E54 – What is Your Time Worth?
Jun 24, 2018 • 23 min
This week Jenny Halasz again joins the show as ways to measure your time, track your time, how to value your time and finally a quiz (and tools) for you are all packed into this one episode. So give a listen and get some great ideas on valuing your own…
E53 – What Does Going Viral Mean (in 2018)?
Jun 17, 2018 • 22 min
How Do You Define Going Viral? What does it mean to go viral in 2018? The answer of course is - it depends. Learn how to calculate it for your business.
E52 – How to Ride the PR Wave
Jun 10, 2018 • 21 min
The guys give a number of ways that PR can happen and how to ride the PR wave for a long time. From customer service awards to local awards and beyond - get ideas on riding the PR wave.
E51 – Should Businesses Use Facebook Groups?
Jun 3, 2018 • 21 min
The guys cover the idea of using and participating in Facebook Groups to help drive business or awareness of your business. Give a listen and hear a number of great examples on how to leverage FB Groups for your business.
E50 – What Social Network Should My Business Be On? W/ Guest Simon Heseltine
May 20, 2018 • 23 min
What Social Media networks should your business be on and how to leverage them for content/PR? Simon Heseltine joins in the conversation and the “game” Dave creates to quickly brainstorm ideas for some industries.
E49 – What is GDPR and Does it Matter to You? W/ Guest Jenny Halasz
May 13, 2018 • 22 min
Jenny Halasz joins the guys this week and they dive into GDPR. Hopefully they save you some time researching! This new EU regulation has an upcoming deadline of May 25, 2018 and hopefully you are (at least a little) better prepared after this episode!
E48 – Why a Business Should Blog
May 6, 2018 • 20 min
Dave and Mat dig into some reasons why your business should be doing at least some blogging. They dig into some reasons why you should blog, some ideas on what to blog about and much more.
E47 – How Your Brand Can Reduce the Risk of Reputation Nightmares w/ Simon Heseltine
Apr 29, 2018 • 26 min
Listen to hear examples of what went wrong, ways to monitor your brand/employees/future hires, and what to think about for your own Social Media Policy. So if you want some ideas on how to prevent your own reputation nightmare or want some ideas on how to…
E46 – How to Make the Best Content In the World
Apr 22, 2018 • 21 min
Mat is giving a talk with Kevin Gibbons of BlueGlass at the Zenith Social Media Marketing Conference in late April. This episode is part session preview and part new material as we dug into some content marketing case studies that you won’t hear at the…
E45 – WordPress Plugin Performance & Security
Apr 15, 2018 • 19 min
Daily we hear about new data breaches and hacking of websites. If you use WordPress the security and performance of your site will partially fall on you. This week we give some tips and resources on how to better secure your WordPress website.
E44 – What is Martech and Why Martech Matters with Scott Brinker
Apr 8, 2018 • 24 min
What is Martech and Why Martech Matters with Scott Brinker Not sure what is Martech or if you even have a Martech Stack. A stack? What in the world is a Martech Stack or Marketing…
E43 – Podcasting Best Practices & Lessons
Apr 1, 2018 • 21 min
To celebrate our first year of podcasting (plus or minus a few weeks) we thought now was a great time to look back at our first 42 episodes. Hit play and listen as the guys cover some of what they have learned to do (and not do) when it comes to…
E42 – How to React to Google Algo Updates
Mar 25, 2018 • 19 min
This episode digs into a recent Google March 2018 Algo update as an example case to walk through what they do, how they do it, and what you should pay attention to for your business(es) as well.
E41 – Link Bait Product Marketing
Mar 18, 2018 • 21 min
Sometimes content marketing can come in the form of products and non traditional ways. Listen as the guys cover some product link bait examples from Adidas, O’Reilly Auto Center, Nadia Cakes and more.
E40 – Link Building is NOT Dead
Mar 11, 2018 • 20 min
Link Building is NOT Dead! Like everything it simply continues to grow and evolve as some tactics work, some don’t and some just are used to death and become non productive methods for achieving links.
E39 – Digital Knowledge Manager
Mar 4, 2018 • 22 min
Mat attended Daune Forrester’s session at Pubcon Austin. Mat listened. Mat told me about Duane and the Digital Knowledge Manager. Dave and Mat agree it is a great idea and topic. Confused? Listen and learn about what a Digital Knowledge Manager is!
E38 – Pros & Cons of Buying Likes, Followers, and Links
Feb 25, 2018 • 22 min
In this episode the guys dig into the pros and cons of buying followers on Twitter, likes and fans on Facebook, and links to improve SEO.
E37 – How to Talk to Speakers at a Conference
Feb 18, 2018 • 21 min
In this episode Mat & Dave dig into “best practices” for when and how to approach speakers at a conference. Many of the tips could also be applied for talking to anyone at a networking event, meetup or anywhere at a conference as well though.
E36 – Should Business Owners Build Their Own Website?
Feb 11, 2018 • 19 min
This podcast is thanks to the big game, Keanu Reeves and Akvile DeFazio who tweeted out something that caught our eye. So join us as we dig into the question “Should Business Owners Build Their Own Website?”.
E35 – Visual Content Trends for 2018
Feb 4, 2018 • 22 min
Visual Content Trends for 2018 As we really get into 2018 we wanted to talk about Visual Content trends popular in 2017 and what to expect in 2018. Mat is the man for this topic…
E34 – SEO Changes to Make and Rock It
Jan 28, 2018 • 24 min
This episode digs into things a busy in-house digital marketing person or a small business owner can focus on right now to improve SEO. So give a listen and get 5 quick SEO tips to get things going!
E33 – Setting Business Goals for a New Year
Jan 23, 2018 • 22 min
As we are kicking off a new year the topic of business goals came up with the guys and thus became the topic! So no matter if it is Q1 2018 or Q3 2019, goals and direction for a business are important and we dig into some ideas to help you set them.
E32 -What Skills do College Grads Need to be a Digital Marketer?
Jan 14, 2018 • 36 min
Scott Cowley joins this episode to talk about his question: “It’s 2018 and I’m teaching starting next week. What should today’s digital marketer be expected to know/have experience with coming out of college if they want to stand out?”.
E31 – PPC vs. SEO With Guest Kenny Hyder
Jan 7, 2018 • 23 min
This week the guys are joined by guest Kenny Hyder and they continue the discussion of one of Kenny’s Pubcon Vegas (2017) sessions - SEO vs. PPC (the ultimate throwdown battle royale!).
E30 – Favorite Marketing(ish) Related Books of 2017
Dec 18, 2017 • 25 min
The guys wrap up 2017 by highlighting some books they really enjoyed. So give a listen for some ideas on marketing (related) books to read in 2018.
E29 – Best Content Marketing Examples of 2017
Dec 11, 2017 • 25 min
In this episode the guys take the idea of what they did in a past Pubcon session and bring it to life for the podcast. In this short version they focus on taking you through a series of examples of great examples of content marketing they came across in…
E28 – What is Affiliate Marketing & Google Local Service Ads 101
Dec 6, 2017 • 25 min
This week the guys are happy to welcome Kenny Hyder to talk Affiliate Marketing, Affiliate Summit West (Las Vegas) and Google Local Service Ads.
E27 – Getting Value from Office Parties & Events
Nov 27, 2017 • 18 min
The guys dig into some examples and ways to really leverage team building events, end of quarter parties and holiday parties for the business AND employees.
E26 – Social Media Customer Service
Nov 13, 2017 • 23 min
The guys start with a personal story and end with one but in the middle give you a ton of reasons why your business should leverage social media for customer service.
E25 – Optimizing Pinterest Pins
Nov 7, 2017 • 28 min
This week the guys dig into a bit of Pinterest history and Mat drops a number of optimizations that you can do to better leverage Pinterest.
E24 – UnPodcasting Your Podcast
Oct 30, 2017 • 21 min
The guys get to talk with Alison Stratten again but this time they tackle podcasting and how to do it while breaking all (or at least some) of the rules of podcasting.
E23 – Unique Ways to Do Keyword Research
Oct 23, 2017 • 22 min
In “Unique Ways to Do Keyword Research” the guys walk through some free and paid keyword research tools and some different ways to approach even doing it. So get your thinking cap on and join them for some different ways to go about (and reasons for)…
E22 – UnMarketing Your Marketing With Alison Stratten
Oct 17, 2017 • 22 min
Alison Stratten of UnMarketing visits the show this week to talk about brand stories, brand lessons and the idea of UnMarketing Your Marketing.
E21 – Social Media and When Not to Newsjack
Oct 10, 2017 • 21 min
Think before you type. If nothing else that is one way to avoid social media fails (mostly). For more ideas listen to the guys talk about news jacking, scheduled content, and other tips on how not to end up in a PowerPoint deck somewhere of other social…
E20 – Death by PowerPoint
Oct 3, 2017 • 22 min
A great Tedx talk about PowerPoint spurs a discussion on how to better leverage the tool when speaking or giving internal presentations.
E19 – Surviving & Conquering Pubcon
Sep 26, 2017 • 23 min
This week Melissa Fach joins Mat and Dave to talk about Surviving & Conquering Pubcon (Vegas). The tips however can be used for most any conference you ever look to attend.
E18 – How to Win at Digital Marketing
Sep 18, 2017 • 19 min
Hear about Dave’s upcoming 3 hour training on How to Win at Digital Marketing taking place in October during SwivelNow Marketing Conference.
E17 – The Good, Bad and the Ugly of Content
Sep 12, 2017 • 24 min
Melissa Fach joins Mat and Dave to talk The Good, Bad and the Ugly of Content. Listen to them talk through the various examples of what you should and shouldn’t do!
E16 – Influencer and Micro Influencer Identification
Sep 5, 2017 • 19 min
In this episode the guys give a glimpse into Mat’s upcoming Pubcon Vegas session on Influencer and Micro Influencer Identification along with a number of examples.
E15 – Domains: Securing and Keeping Your Online Brand
Aug 29, 2017 • 23 min
So often the very simple (and cheap) domain is overlooked and not prioritized. In this episode the guys talk about some best practices to securing and keeping your company’s domains.
E14 – Tips on Avoiding Digital Scams
Aug 23, 2017 • 21 min
This episode is all about online and offline scams. From cheap link building to roofing scams to offers to register your domain for $99 a year we cover it all.
E13 – Alternative Ideas to Using Stock Photography
Aug 15, 2017 • 20 min
While stock photography is great for any business the guys discuss some reasons to avoid it and alternative ways and reasons to create your own photos for your business.
E12 – Are You a Content Creator or a Content Documenter?
Aug 8, 2017 • 20 min
The guys discuss what a Content Documenter is and how you can be one. Mat discusses his upcoming keynote at Swivel Conference and some of the story he will tell that serves as a great example.
E11 – Things to Know About Your Marketing Budget Before You Hire an Agency/Consultant
Aug 2, 2017 • 21 min
The guys dig into all the things a business owner needs to think about when thinking of hiring an agency or consultant. No matter if it is for Social Media, SEO, PPC or something else there are expenses beyond just their fees.
E10 – Digital Marketing Beyond Facebook and Google
Jul 25, 2017 • 22 min
The guys dig into the idea that putting all your eggs into one basket (Google or Facebook) is not the best idea and give you some ideas of ways to branch out.
E9 – Getting Ready for Seasonal Marketing Opportunities
Jul 19, 2017 • 21 min
The guys dig into how planning for seasonal events should happen not days or weeks but in some cases a month or two in advance. From landing pages to promo codes to legal approval there are always a ton of things to do!
E8 – When Should a Small Business Hire Interns?
Jul 12, 2017 • 25 min
Mat and Dave discuss who and when to hire as your first intern to help you with your business. Get some ideas of where to find help and ways to best help your business and them grow at the same time.
E7 – So What is Content Marketing?
Jul 6, 2017 • 24 min
All things evolve and follow along as we discuss the evolution of Content Marketing and what it means in 2017 for small businesses.
E6 – What is the Long Term Value of Networking (Events)
Jun 29, 2017 • 21 min
What is the long term value of attending conferences and networking events? Mat and Dave give some ideas on ways to build relationships and meet other people.
E5 – SEO Isn’t Set It and Forget It
Jun 23, 2017 • 23 min
In Episode 5 Mat and Dave discuss why SEO isn’t something that you do just once but rather it is ongoing. Learn how to keep SEO going no matter your budget.
E4 – SMB With Limited Budget: Social Media Tools
Jun 16, 2017 • 22 min
Mat and Dave continue the limited budget talk from Episode 1 and give you more ways to do Social Media on a budget and some great Social Media tools to try.
E3 – Why SMBs Need to Reserve Names on Social Media
Apr 18, 2017 • 22 min
In the third episode Mat & Dave talk reserving names on social handles, the basics of what to do with those accounts and several reasons why it is imperative that you do reserve your name everywhere on social media.
E2 – Personal Use of Social Media vs Business Use
Apr 18, 2017 • 21 min
Personal Use of Social Media vs Business Use Summary This episodes focuses on personal use vs business use for social media networks and how to make the transition. How using Twitter, FB, Yelp, Snapchat, etc…
E1 – Tips for Getting Started with Social Media as a SMB
Apr 17, 2017 • 18 min
Meet your hosts and get to know a bit about their backgrounds are and then listen as they get into Social Media on a budget for the SMB.