The Business of Digital Podcast (Learn SEO, PPC, Social Media, Content Marketing & More!)

The Business of Digital Podcast (Learn SEO, PPC, Social Media, Content Marketing & More!)

www.businessof.digital
We Mean Business. Learn about Digital Marketing.


E143 – Local Business Guide to Staying in Business During Covid-19
Mar 29 • 29 min
In this episode Matt leads us through a plan of what he has been doing with some local businesses as they try and be creative with their marketing and sales. This isn’t the full outline but does cover 10 important points made during the episode.…
E142 – Tips for the Remote Work Life w/ Aleyda Solis
Mar 21 • 32 min
Taking advantage of Aleyda’s lack of a travel schedule, her past two years starting and working on Remoters.net and her life as remoter/work from home type the past 7+ years we thought she was the perfect guest to dig into this topic. She also just posted…
E141 – Business Photoshoot Tips
Mar 15 • 24 min
Do you need to do a professional photoshoot each week? No. Plan a day and a list of photos and yes have a professional come in every so often but many photos can be done by someone on the team using a phone or up your game and have a good camera on hand…
E140 – Photo Optimization for Local SEO w/ Mike Blumenthal
Mar 8 • 27 min
Jumping in to talk Local SEO, Google My Business and specifically Images and their impact on Google My Business & Local SEO is Mike “Professor Maps” Blumenthal. Local SEO Topics Covered Zero ClicksImmersive SearchTransnational SearchKnowledge GraphGoogle…
E139 – Should You Connect With Coworkers on Social Media?
Mar 1 • 20 min
What to do about coworkers and bosses and social media accounts? Should you connect with bosses, clients and even coworkers on Instagram? FB? What to do to walk that line? Disclaimer: Dave and Matt are not your HR Department or lawyers. For all legal…
E138 – Does a Website Need a Site Search?
Feb 23 • 19 min
Thanks to Yext for the blog post that spurred the need for us to talk about site search and if/who really needs it. After a recent football game they went through and picked one PAA (people also ask) about each of the advertisers and checked if they could…
E137 – Better Personal Time Management Tips
Feb 16 • 21 min
In this episode the goal is to help you avoid burnout and hopefully get more done at work! Other Episodes In the past we have covered some similar topics that may help. LeadershipMental health Tools We talked about a number of tools to help you with time…
E136 – Quick Guide to LinkedIn Ads W/ AJ Wilcox
Feb 9 • 23 min
Guest AJ joins this episode to highlight who should use LinkedIn Ads and give some tips for best practices and getting the most ROI out of the platform. So if you are a B2B marketer and you are NOT on LinkedIn advertising you need to read on or give a…
E135 – Google’s Content Removal Tool
Feb 1 • 17 min
If nothing else test the tool to see what an email from Google looks like so you can monitor for someone doing shady and trying to remove your content. Beyond that, use the tool as needed to remove content or monitor your removed content and that you…
E134 – Tips for Starting a New Content Channel
Jan 26 • 21 min
A question was posted some time ago by a non digital marketer friend of Dave but it is a great question with a tough answer. Here is a modified version of what they asked: I am starting a new business and want to have a blog and Instagram. How much…
E133 – Sitemap XML Guide
Jan 19 • 21 min
Sitemap XML Guide – Do You Need Them and How to Build Them. Thanks to the constant number of SEO Audits that Dave does each month he sees odd things across many sites, content management systems and more specifically in sitemap XML files. Recently there…
E132 – Company Data Security Guide
Jan 12 • 18 min
Company Data Security Guide for In-House Teams & Agencies While this episode is mostly based on our experience a great resource and motivator to the idea for this episode came from Dennis Yu’s post on LinkedIn so go check it out. Via Dennis Yu’s post on…
E131 – Maybe Digital Marketing Isn’t the Answer
Jan 5 • 19 min
In short we are not saying DON’T do digital marketing or to cut all or much of what you are doing but to measure, step back, ask questions, adjust, repeat. Online can drive offline and offline can drive online and whatever you do make sure you are…
E130 – 2019 Year in Review Podcast
Dec 15, 2019 • 23 min
Mat kicks off the review with talking about podcasting and for those interested in podcasting he drops a mention to our Podcasting Guide. 2019 Most Popular Podcast Episodes While we likely missed some, Dave quickly went through some handy data to give you…
E129 – Why your Analytics Conversion Data is Trash
Dec 8, 2019 • 19 min
Analytics Conversion Data Gap Mat kicks the episode off with a great example to set the tone and topic of what the guys dig into. Visits from Google, Facebook, Twitter, Bing, etc. can change from day to day and month to month but what really matters is…
E128 – SEO Tools
Dec 1, 2019 • 21 min
On a rainy day it was Dave’s turn to do a dive into tools as Mat just did one all about Instagram Tools. So give a listen or check out the quick summaries below of some “newer” free and paid tools that you might find interesting in your day to day SEO…
E127 – When Best Practices Aren’t Best Practice
Nov 24, 2019 • 16 min
Missing Obvious Clues As we said in the opening, there are a number of possible names for this episode but we think we picked the “best” one – or maybe we didnt. In the episode we misspoke when we said Facebook’s CFO as it appears it was Paypal’s former…
E126 – Bugging Out Over Reviews With Thomas Ballantyne
Nov 17, 2019 • 28 min
Mat and Dave are joined by Thomas to talk pest control, reviews, Local SEO and how he got his start with SEO and reviews. Thomas’ 3 Step System for Getting Reviews It really is a simple system or list of things that any company can do. Don’t suckFigure…
E125 – Digital Marketing is a Puzzle
Nov 10, 2019 • 23 min
Marketing Isn’t Magic But.. Puzzles are everywhere and we humans seem to love them – marketers and developers perhaps love them a bit more. This episode idea came to Dave from watching some Chris Ramsay and recently a deep dive into David Copperfield’s…
E124 – Breaking Down the 3 Click Rule, Flat Sites & Site Navigation
Nov 3, 2019 • 19 min
What is the 3 Click Rule? The first published mention of the 3 Click Rule came from Jeffrey Zeldman’s 2001 book, Taking Your Talent to the Web. In it he brings up an already popular rule with the web designer community: the 3-click rule. Are Mega Menus…
E123 – Interview with Former FTC Commissioner & Chairwoman Maureen Ohlhausen
Oct 27, 2019 • 35 min
Maureen K Ohlhausen In this episode Dave, Matt and Elmer were lucky to have a special guests to dig into a number of topics that digital marketers and business owners sometimes freak out about. If you are interested in the intersection of antitrust with…
E122 – Tactical Tips for Bidding on Brand Terms
Oct 18, 2019 • 27 min
Thanks to a tweet by Susan (see below) and some great timing by Dave to see it we quickly jumped into record this episode. In fact this is likely the fastest idea -> record w/guest -> publish full circle episodes we have ever done! I’m having a ton of…
E121 – Customer Service SEO
Oct 13, 2019 • 19 min
Customer service isn’t just good for your SEO it is good for your BUSINESS! The guys thought it was time to talk about how GOOD customer service can completely CHANGE a brand and business with a mini case study from Matt. How can Customer Service Help…
E120 – What Goes Into Making a Podcast Episode
Oct 6, 2019 • 22 min
Correction to the show – Dave said Episode 85 was about podcast hosting but really it is episode 94. To go along with our Pubcon talk called Podcasting Guide Dave thought putting Matt through the weekly process of creating the final MP3 file and doing the…
E119 – Tips for Local Google Ads At Scale w/ Scott Clark
Sep 29, 2019 • 23 min
Scott started by digging into his background and some of the most common things he sees wrong when looking at Google Ad accounts. Common Google Ad Mistakes & Problem Spots Opportunity costs that your spreadsheet doesn’t tell you. Lots of managers rely on…
E118 – How to Use Boomerang in Your Content Strategy
Sep 22, 2019 • 16 min
Matt has been working on some fun company and side projects and one of them has him making Boomerangs. If you don’t know what a Boomerang on Instagram is, just check out the video and it will break it down for you. So where can you use it? On Twitter,…
E117 – Instagram Tools for Business
Sep 15, 2019 • 20 min
Get ready to dig into a number of free, paid, and somewhere in the middle tools for helping you get more out of Instagram. Matt was tasked with digging into a number of tools for Instagram and here are his thoughts and reviews: Social Rank For more on…
E116 – Should You Bid On Your Own Brand Keywords?
Sep 8, 2019 • 16 min
Not to give an SEO answer to a PPC question but it does “depend”. There was a tweet that got this idea started but you can find it and some of the responses here at Why Bidding On Your Brand Name is Important . For more fun may we suggest you hit up…
E115 – Mixing Politics and Business
Sep 1, 2019 • 18 min
Regret? Dave and I already regret posting this because of the nature of the controversial content, but these are views that we share, and in some cases disagree on. Why we got into business in the first place? In this episode we share why we got into…
E114 – Digging into Google Core Updates w/ Casey Markee
Aug 25, 2019 • 27 min
Casey joins the show and digs into Technical Audits, Food Bloggers and Core Updates that have been hitting sites the past year. And yes we have covered Google Updates in the past and have suggested that you do NOT chase them but you do still need to pay…
E113 – What is Conference PopUp?
Aug 18, 2019 • 20 min
What is Conference PopUp? Show co-host Dave Rohrer’s new project is something in the middle of a conference and meetup with a strong hint of networking. He admits that isn’t the best explanation but close enough! The Detroit Conference PopUp is being put…
E112 – 13 Ways to Optimize Meetings & Webinars for Attendees
Aug 11, 2019
Tips on Optimizing Meetings & Webinars Matt starts us off with how a meeting drove him to take a drive and then quit his job. The concept went from Dave attending a horrible webinar and ranting about wasted time in meetings to hearing the story of what…
E111 – 14 Newsletters Digital Marketers Need
Aug 4, 2019 • 17 min
14(ish) Newsletters Digital Marketers Need We don’t often just list off tools, sites or anything but we thought that this was the best format this episode to really cover so many good (and a few bad) newsletters. Feel free to dig into the list and in the…
E110 – Tips on Getting Started with Facebook Ads w/ Akvile DeFazio
Jul 28, 2019 • 25 min
Tips on Getting Started with Facebook Ads Organic traffic from Facebook continues to be small if you get any at all. The typical percent of fans that will see an Organic post is still in the 1-2% if you are lucky. What is the best ad type to start a…
E109 – Do You Need Marketing Funnels?
Jul 21, 2019 • 19 min
What Marketing Funnel Do You Need? The guys dig into a number different marketing funnels – traditional, new, and in-between. They however start off with one by Duct Tape Marketing that finally spurred them to dig into this topic. Top of Funnel Know Like…
E108 – What is best for you – Blog, Microsite or Other?
Jul 14, 2019 • 24 min
What is a Microsite in 2019? There are so many names that we have heard people call things that we tried to list them out in the episode and will do so here too: Cornerstone Content Skyscraper Content Knowledge Centers Resource Centers Topic Center…
E107 – Is the Influencer Bubble Bursting?
Jul 7, 2019 • 17 min
Is the Influencer Bubble Bursting? Thanks to Jack Appleby and a Twitter thread that he started and really researched. The thread from start to finish is great and full of additional articles, facts and examples that we simply don’t have time to cover.…
E106 – Botched SEO Migration Case Study
Jun 30, 2019 • 25 min
Botched SEO Migration Case Study This migration was accidently messed up prior to this test/case study/experiment. It all started with a personal site project of Dave’s having an old WP theme that needed updating, it going sideways and there being more…
100th Episode With Dana Todd
Jun 21, 2019 • 50 min
100th Episode with Dana Todd Right from the start we got digging into some crazy old Internet History. AOL. Dial-up. Paying for internet by the hour (thanks AOL and others). Greg Boser said on Monday and credited Dana Todd with associating Organic with…
100th Episode With Jim Banks
Jun 20, 2019 • 53 min
100th Episode With Jim Banks Matt and Dave are joined by Jim Banks and dig into the early days of Paid Search with GoTo, Overture, Google AdWords and much more. History of Google Ads Jim talks Pre-IPO days of Google and working with many people high up…
100th Episode With Debra Mastaler
Jun 18, 2019 • 49 min
100th Episode With Debra Mastaler Mat and Dave go down memory lane with Debra Mastaler and cover the past 20 years of link building and digital marketing communities. Debra got her start a week after becoming a stay at home mom and like many of us fell…
100th Episode With Matt McGee
Jun 18, 2019 • 34 min
100th Episode With Matt McGee In this installment of our 100th Episode we were joined by Matt McGee. Many may know Matt for his love of the Seahawks, U2 and as a long time Editor in Chief at Third Door Media (Searchengineland, Marketingland and…
100th Episode With Greg Boser
Jun 17, 2019 • 52 min
History & Future of SEO With Greg Boser Do you the origins of the term/name SEO? Listen and find out. The guys dig into checkbook SEO vs SEO and what that even is. Greg was in it from the very early days and the stories he tells and people that are…
100th Episode Series Kickoff
Jun 16, 2019 • 4 min
100th Episode For the 100th episode the guys thought a week long series was a good idea. After 2(ish) years and 100 episodes they thought they would go “Old School”. So when we say old school what do we mean? Generation 1 SEOs. Link builders that started…
E99 – How to Sell Your Project to Leadership
Jun 2, 2019 • 18 min
How to Sell Your Project to Leadership No matter the size of the company you are at or if you are agency/in-house you likely have seen it happen or had it happen to you – projects just don’t launch. Companies often have one or maybe a few goals but how…
E98 – Partnership Marketing For Good
May 26, 2019 • 18 min
Partnership Marketing For Good & Profit The guys dig into examples from REI, Patagonia, and of course the recent Pissed Meal from Burger King. So What is Partnership Marketing for Small Business? Partnership marketing is a collaboration between two or…
E97 – Productivity Tools for Digital Marketers
May 19, 2019 • 21 min
Productivity Tools for Digital Marketers Dave talks about tools that in-house and solo consultants can use and Matt focuses on some growing agencies may want. Between the two they cover a whole number of tools and use cases to help you and your teams be…
E96 – Do All Businesses and Influencers Need Websites?
May 12, 2019 • 23 min
Its 2019, Do All Businesses and Influencers Need Websites? So you don’t need a website eh? We imagine that you likely fall into one of these reasons why you think you don’t need a website. I have a listing on Facebook so I don’t need a website. I already…
E95 – How to Respond to Negative Reviews With Andy Beal
May 5, 2019 • 27 min
How to Respond to Negative Reviews In the past we dug into How Your Brand Can Reduce the Risk of Reputation Nightmares but we didn’t really cover what to do when something happens and you get a negative review. In this episode a guest stops by to help…
E94 – What are the Best Podcast & Site Hosting Options
Apr 28, 2019 • 20 min
Breaking Down Podcast & Site Hosting Options After almost two years of podcasting one of the more common question we get is around what we use for hosting our podcasts. As with most thing that answer is changing now in 2019 and likely in the future. So…
E93 – Educating Using Disinformation & Misinformation
Apr 21, 2019 • 20 min
How to Battle Misinformation in the Classroom Matt’s Godaddy Rant is another name for this episode. There were actually others we either mentioned on the show or kicked around previously. The name we went with (well, Dave picked it honestly) is a play on…
E92 – Signs That it is Time to Refresh Your Campaigns
Apr 14, 2019 • 19 min
Signs That it is Time to Refresh Your Marketing Campaigns Every holiday and thus every month we all likely hear or see some advert that is promoting something from the past. It might be a concert that happened a few days ago, some sale that ended last…
E91 – Business Decisions Based on Overreacting & How to Avoid Doing It
Apr 7, 2019 • 21 min
Business Decisions Based on Overreacting & How to Avoid Doing It The initial idea for this episode was spurred by Lady Gaga and Bradley Cooper’s Oscars Performance but it is much more than that. For businesses focusing on data, customer feedback, market…
E90 – Using Ad Targeting & Paid Audience Data For SEO
Mar 31, 2019 • 19 min
Ad Targeting & Paid Audience Data For SEO Personas So the title is a mess of things and hopefully covers really what we talked about, or is as close as we could get! Once a year or so we both are in the same place, have time, and record a few episodes…
E89 – Customer First View and Content Balance
Mar 24, 2019 • 26 min
Customer First View and Content Balance – Getting the Share, Click, or Sale Kristy’s tweet was caught by Dave (see the tweet below) that spurred an idea for this show. Often people create content to get the click, spur debate, encite some type of reaction…
E88 – Minding & Closing the Gap of Digital Marketing Expectations
Mar 17, 2019 • 26 min
Minding & Closing the Gap of Digital Marketing Expectations Mat and Dave dive into what many people think or expect from a person and what that person actually really should do. Often companies want to hire a PPC person but expect them to do Social Media,…
E87 – SEO is Dead. X is Dead. Long live X!
Mar 10, 2019 • 22 min
Episode 87 – SEO is Dead. X is Dead. Long live X! Last year we talked about Link Building is NOT Dead and this episode is more about how you need to not just follow the hive mind thinking and best practices. Nothing dies, it just evolves as should your…
E86 – Competitive Research Beyond Just Keywords
Mar 3, 2019 • 26 min
Episode 86 – Competitive Research Beyond Just Keywords This episode the guys have guest Aaron Friedman of SimilarWeb joining the dig into Competitive Research. The goal of the episode was to dig into ways and data points beyond just pulling some…
E85 – How to Get Booked on Podcasts
Feb 24, 2019 • 20 min
How to be a Guest on a Podcast We get our fair share of people reaching out to be a guest and after a recent email thought it was time to dig into this topic. Getting booked as a guest on a podcast is just another form of PR and outreach. If your pitch is…
E84 – Tips for Getting PPC & SEO to Work Together Better
Feb 17, 2019 • 24 min
How to Work Together – Pay Per Click & Search Engine Optimization Do you have one person, team, agency or consultant that handles your SEO and another that handles your PPC? Maybe you do one and outsource just the other? Or maybe you have two internal…
E83 – Why (and How) You Need to Know What is in Your Marketing Stack
Feb 10, 2019 • 19 min
Why (and How) You Need to Know What is in Your Marketing Stack In this episode, if you get nothing else from it – know what technology your company uses for as many things as you can. Don’t rely on your IT consultant or your own IT Team, know your…
E82 – What is Amazon SEO and Amazon Advertising?
Feb 3, 2019 • 28 min
What is Amazon SEO and Amazon Advertising? With the help of guest Ginny Marvin, the episode digs into a number of ways that your company can leverage the many ways to advertise on Amazon. Just a few years ago Amazon was just a growing retailer but has…
E81 – The Digital Marketing Checklist for 2019 & Beyond
Jan 27, 2019 • 22 min
The Digital Marketing Checklist: 48 Things You Should Be Doing But Probably Aren’t In this episode, we explore and highlight some of the 48 items on Ian Lurie’s list that he created in late 2018. This list would have been a great list in 2017 and will…
E80 – Tips for Starting an Online Business
Jan 20, 2019 • 23 min
Tips for Starting an Online Business As always – Mat and Dave are not lawyers. Unlike Ruth who is one (but you still need to hire her to get your questions answered). We are also not your accountant. So when you are starting a business or digging into…
E79 – Management Styles of Teams & The Super Mario Effect
Jan 13, 2019 • 23 min
Management Styles of Teams & The Super Mario Effect This episode was most recently inspired by Mark Rober’s (aka Glitter Bomb/NASA Guy) TED talk that Dave happened to find (thanks to the YouTube also). The TED talk is called the “Super Mario Effect” – we…
E78 – Google and Antitrust
Jan 6, 2019 • 35 min
Google and Antitrust In the episode, the nonlawyers Dave and Mat (and Elmer as well) are joined by a real lawyer. As we stated in the past, Steve is a lawyer but not your lawyer! The notes below are a fairly high-level summary so while we try and break…
E77 – 2019 Digital Marketing Predictions
Dec 30, 2018 • 22 min
2019 Digital Marketing Predictions Yes, we went there and this was 100% Dave’s idea so yell at him if needed! The guys dig into a number of topics and give a number of examples beyond what is here so do give the show a listen. Social Media MS – usefulness…
E76 – Tools for Influencer Marketing
Dec 2, 2018 • 23 min
Tools for Influencer Marketing In this episode, the guys dig into various tools to help you find influencers, reach out to influencers and all around launch an influencer marketing campaign. Mat kicks things off by quickly running through a number of the…
E75 – Blogging Legally 101 w/ Ruth Carter
Nov 25, 2018 • 25 min
Blogging Legally 101 Ruth is a licensed attorney in the state of Arizona but is not your lawyer. As always Mat and Dave are not lawyers. In short, we suggest you contact your own lawyer or hire one if anything we talk about scares you or sparks your…
E74 – How to do Live Video Correctly
Nov 11, 2018 • 21 min
Episode 74 – How to do Live Video Correctly Want to see Mat during the first few minutes of this episode? Hop over to his Instagram and watch if you want – https://www.instagram.com/stories/highlights/17965670071141663/. “Grouchy” Greg Finn and Cypress…
E73 – Mental Health, Entrepreneurship and Digital Marketing
Nov 4, 2018 • 21 min
Mental Health, Entrepreneurship and Digital Marketing Mat leads the conversation in this episode and the guys try and offer some ideas on how to care for yourself and others that are close to you. As always, this is only a 20-minute podcast so we can only…
E72 – SEO Horror Stories of 2018
Oct 28, 2018 • 22 min
SEO Horror Stories of 2018 This not so original idea for an episode is 100% Dave’s fault – just getting that out there (and note he is the one that writes most of these summaries!). So while we know there have likely been MANY other horror stories we…
E71 – Tips to Leveraging Conference Learnings After a Conference
Oct 21, 2018 • 20 min
Tips to Leveraging Conference Learnings After a Conference After you attend a conference your next day and week back in the office is usually a bit chaotic. This episode digs into how to make sure you are able to process all of those learnings and get…
E70 – What Instagram Metrics Matter Anyways?
Oct 14, 2018 • 21 min
What Instagram Metrics Matter Anyways? This is what happens when Mat gets a “cold call” email – we get a great topic idea. So to the person that sent Mat the email, we thank you! The email explains some things that Mat could do better and the guys not…
E69 – Common Digital Marketing Questions – Volume 1
Oct 7, 2018 • 20 min
Common Digital Marketing Questions – Volume 1 This week’s episode is the brainchild of Mr. Mat. It seems that in recent weeks he started to write down all of the questions he got around Digital Marketing. While we often cover just one topic a show we…
E68 – Lessons in Creating Corporate Videos w/ Amanda Doyle
Sep 30, 2018 • 29 min
Lessons in Creating Business Marketing Videos w/ Amanda Doyle Amanda Doyle, Growth Manager for Avalaunch Media (yes, Mat’s company) joins the show to talk about some lessons learned in creating an internal video project this past year. She gives some…
E67 – Pre-Launch Marketing Best Practices
Sep 23, 2018 • 21 min
How to do Pre-Launch Marketing In this episode, the topic is a mix of timing and what a startup should do regarding a website before they launch. The show also gets into what companies rolling out new products should do to try and capture that initial…
E66 – Data Driven Content Marketing Audit (Pubcon Pro 2018)
Sep 16, 2018 • 19 min
Data Driven Content Marketing Audit Pubcon Session Preview This session will look at how to audit your content marketing strategy with data you have in hand. Dave’s content marketing session will happen RIGHT after Mat’s visual content marketing session.…
E65 – Web Analytics Basics For Every Business
Sep 9, 2018 • 21 min
Web Analytic Basics For Every Business In this episode, the guys dig into 5 free and simple things you can do to get more data about your website and digital audience. GSC – Google Search Console. – get error info, know when your site has been hacked and…
E64 – Visual and Video Content Marketing (Pubcon Pro 2018)
Sep 2, 2018 • 22 min
Episode 64 – Visual and Video Content Marketing (Pubcon Pro 2018) Casie Gillette joins the guys to dig into Visual Content and take you beyond their upcoming Pubcon Pro session taking place in October 2018. Not on the podcast is Kathleen Bodenlos,…
E63 – How Can You Market a Service Business on a Budget?
Aug 26, 2018 • 22 min
How Can You Market a Service Business on a Budget? This week the guys dig into a frequently asked question they have gotten over the years. Mat takes the lead and starts with those that have an example budget of $300 a month to market your Consulting…
E62 – Ways any Business Can Measure Paid Search & Social Offline
Aug 19, 2018 • 22 min
Ways any Business Can Measure Paid Search & Social Offline Damon Gochneaur joins this week to talk about his experience with not only single location businesses but large multi-location businesses and what they both can do to measure online spend offline.…
E61 – What Makes Good Leadership?
Aug 12, 2018 • 21 min
What Makes Good Leadership? This episode was spurred by a post by Tony Wright and a post he made that spurred Mat to want to dig into the idea around Leadership in the industry and even in your (and every) company. Mat leads the topic and explores some…
E60 – What is Agile Marketing
Aug 5, 2018 • 22 min
What is Agile Marketing? So it doesn’t matter if you call it Agile Marketing, Agile for Marketing or just Agile – it is clearly something that more Marketing teams are looking into and often implementing. If you AREN’T using Agile you likely are in the…
E59 – Content Calendar Examples & Templates – Different Approaches
Jul 29, 2018 • 20 min
Content Calendar Examples & Templates You often hear that you need a content plan or content calendar but what it looks like, how it works, and what works for your team/company likely will be different than what works for others. Every company has…
E58 – How to Grow a Digital Marketing Team
Jul 22, 2018 • 25 min
How to Grow a Digital Marketing Team The episode dives into three main topics around building either an in-house digital marketing team or building a digital marketing agency team. The examples the guys dig into can be applied for just about any skill…
E57 – Pitch Deck Best Practices
Jul 15, 2018 • 23 min
Pitch Deck Best Practice Podcast Whether you an agency pitching new business, an in-house marketer pitching your project to a boss/CEO or if you are pitching your business idea to VCs it is likely you will create a pitch deck at some point. As a marketer…
E56 – How Should a Business Handle Holidays (Blogging & Social Media)
Jul 8, 2018 • 22 min
What is Best Practice for Posting on Holidays? The TL;DR Version – It Depends. As Mat says during the show, what you do and how you handle each holiday will DEPEND. Every month and quarter there is at least one holiday that can impact a business’ normal…
E55 – Is There Value in Twitter Chats?
Jul 1, 2018 • 22 min
Is There Value in Twitter Chats? Twitter often gets a bad rap these days (sometimes it deserves it and other times maybe not so much). There is however one great thing about it even some 10+ years later, people from all over the world can connect. This…
E54 – What is Your Time Worth?
Jun 24, 2018 • 23 min
What is Your Time Worth? Time is Money! In this episode we were again happy to have Jenny join in on the discussion around managing time and getting your worth. As we winded through the episode we hopped around the topic of time management, all the ways…
E53 – What Does Going Viral Mean (in 2018)?
Jun 17, 2018 • 22 min
How Do You Define Going Viral? At one point there was the Digg Effect and more recently there was the Pinterest Effect. Over time the definition of “Going Viral” has changed but the guys dig into and break out how from one industry to another things are…
E52 – How to Ride the PR Wave
Jun 10, 2018 • 21 min
How to Take Advantage of a PR Wave PR can come in many forms and the guys dig into some ways to take advantage of it in some manner. One big story and example that they dig into is “Kiss Guy” and how he got called up on stage and rocked it for Foo…
E51 – Should Businesses Use Facebook Groups?
Jun 3, 2018 • 21 min
Should Businesses Use Facebook Groups? The guys cover the idea of using and participating in Facebook Groups to help drive business or awareness of your business. Note we don’t recommend just going into groups and spamming them or dropping links or only…
E50 – What Social Network Should My Business Be On? W/ Guest Simon Heseltine
May 20, 2018 • 23 min
What Social Network Should My Business Be On? In recent weeks there have been stories about Elon Musk and pub chains such as Wetherspoons with its 900 or so locations taking themselves off of Facebook or all Social Media. So should your company do that?…
E49 – What is GDPR and Does it Matter to You? W/ Guest Jenny Halasz
May 13, 2018 • 22 min
What is GDPR and Does it Matter to You? The first thing to do is talk to your lawyer. The second thing to do is to talk your lawyer. If you have a Digital Knowledge Manager, perhaps make them the point person to get all of this rolling by May 25th, 2018.…
E48 – Why a Business Should Blog
May 6, 2018 • 20 min
Why a Business Should Blog The guys dig into some reasons why you and really any business should be doing at least some blogging. They dig into some reasons why, some ideas on what to blog about and much more. Some of the stats that Dave mentioned from…
E47 – How Your Brand Can Reduce the Risk of Reputation Nightmares w/ Simon Heseltine
Apr 29, 2018 • 26 min
Episode 47 – How Your Brand Can Reduce the Risk of Reputation Nightmares w/ Simon Heseltine This week Simon Heseltine joins the guys to dig into the topic of reputation management and managing employees on Social Media. It seems that almost every week…
E46 – How to Make the Best Content In the World
Apr 22, 2018 • 21 min
How to Make the Best Content In the World Mat is giving a talk with Kevin Gibbons of BlueGlass at the Zenith Social Media Marketing Conference in late April. This episode is part session preview and part new material as we dug into some content marketing…
E45 – WordPress Plugin Performance & Security
Apr 15, 2018 • 19 min
WordPress Plugin Performance & Security This week the guys dig into WordPress Plugin Performance and WordPress Security. From people having 30 plugins to having 3 different sliders to not using plugins and updating really old plugins and allowing…
E44 – What is Martech and Why Martech Matters with Scott Brinker
Apr 8, 2018 • 24 min
What is Martech and Why Martech Matters with Scott Brinker Not sure what is Martech or if you even have a Martech Stack. A stack? What in the world is a Martech Stack or Marketing Stack? Don’t fret, this episode is for you. Even if you read that and know…
E43 – Podcasting Best Practices & Lessons
Apr 1, 2018 • 21 min
Podcasting Best Practices & Lessons To celebrate our first year of podcasting (plus or minus a few weeks) we thought now was a great time to look back at our first 42 episodes. Also to show that even after a year we ran into sound issues due to an…
E42 – How to React to Google Algo Updates
Mar 25, 2018 • 19 min
How to React to Google Algo Updates Neither Dave or Mat will admit to being “storm chasers” or “algo chasers” but they still have to pay attention to what Google does. If you are reading this we imagine you also are in the same boat as them! So what to…
E41 – Link Bait Product Marketing
Mar 18, 2018 • 21 min
Link Bait Product Marketing Not all content marketing or digital projects are you expect. In this episode the guys dig into some online and offline ways to leverage ideas and “fake” products to help reach your goals. There are tons of examples of…
E40 – Link Building is NOT Dead
Mar 11, 2018 • 20 min
Link Building is NOT Dead (Gary from Google said So!) At Pubcon Austin in 2018 Gary Illyes said this: “Links and mentions on trustworthy sites were just mentioned by @methode for quality raters. #Pubcon this mean link building is not dead?” which spurred…
E39 – Digital Knowledge Manager
Mar 4, 2018 • 22 min
Digital Knowledge Manager Recently Mat attended Pubcon Austin and from it came the idea for this episode. The topic was introduced by Duane Forrester (his Twitter and LinkedIn) at Pubcon Austin and could be a future job role option for those that do SEO…
E38 – Pros & Cons of Buying Likes, Followers, and Links
Feb 25, 2018 • 22 min
Pros & Cons of Buying Likes, Followers, and Links In this episode the guys dig into the pros and cons of buying followers on Twitter, likes and fans on Facebook, and links to improve SEO. Basically they walk through some of the pros and cons to think…
E37 – How to Talk to Speakers at a Conference
Feb 18, 2018 • 21 min
How to Talk to Strangers at a Conference In this episode Mat & Dave dig into “best practices” for when and how to approach speakers at a conference. Many of the tips could also be applied for talking to anyone at a networking event, meetup or anywhere at…
E36 – Should Business Owners Build Their Own Website?
Feb 11, 2018 • 19 min
Should Business Owners Build their Own Website? While both Wix and Squarespace had commercials during the Big Game, this episode doesnt focus on them specifically but more on the idea that a business owner (SMB, Midsize or Enterprise) should be the one to…
E35 – Visual Content Trends for 2018
Feb 4, 2018 • 22 min
Visual Content Trends for 2018 As we really get into 2018 we wanted to talk about Visual Content trends popular in 2017 and what to expect in 2018. Mat is the man for this topic as talks almost monthly somewhere in the world on the topic and Avalaunch…
E34 – SEO Changes to Make and Rock It
Jan 28, 2018 • 24 min
Things to do for SEO First in 2018 There are always things that can be done on and off a site to improve SEO but to get the new year started (2018) we wanted to give you a few important things to focus on. Honestly these items are likely things that any…
E33 – Setting Business Goals for a New Year
Jan 23, 2018 • 22 min
Setting Business Goals for a New Year The TL/DL version of what we talked about is this: What is Your Elevator Pitch? What is Your Mission Statement? Who Gets Involed with Setting Goals? Who is in and When do You have Strategy Sessions? For those still…
E32 -What Skills do College Grads Need to be a Digital Marketer?
Jan 14, 2018 • 36 min
What Skills do College Grads Need to be a Digital Marketer? This episode was quickly put together after seeing a great question by Scott Cowley on Twitter (Thanks for being a guest on such short notice Scott!). The thread on Twitter is great so if you are…
E31 – PPC vs. SEO With Guest Kenny Hyder
Jan 7, 2018 • 23 min
PPC vs. SEO Kenny Hyder joins the show again and talks about a recent Pubcon session where he “debated” PPC (or Paid) vs. SEO. The discussion quickly digs into what PPC or Paid is and how it isnt just Google AdWords or Bing Ads but it is so much more…
E30 – Favorite Marketing(ish) Related Books of 2017
Dec 18, 2017 • 25 min
Business of Digital’s Fave Marketing(ish) Books of 2017 In a bit of a departure from the normal topics the guys dig into some books they read in 2017. Dave and Mat both agree on UnBranding but also both bring some other great book ideas for anyone looking…
E29 – Best Content Marketing Examples of 2017
Dec 11, 2017 • 25 min
Best Content Marketing Examples of 2017 In this episode the guys take the idea of what they did in a past Pubcon session and bring it to life for the podcast. In this short version they focus on taking you through a series of great examples of content…
E28 – What is Affiliate Marketing & Google Local Service Ads 101
Dec 6, 2017 • 25 min
What is Affiliate Marketing & Google Home Services 101 This week the guys are happy to welcome Kenny Hyder to talk Affiliate Marketing, Affiliate Summit West (Las Vegas) and Google Local Service Ads. If you are new to affiliate marketing or looking to…
E27 – Getting Value from Office Parties & Events
Nov 27, 2017 • 18 min
Getting Value from Office Parties & Events Mat gives some great examples on team and company outings that can reward but also bring people together from beyond your company walls. Dave digs into some past team events that helped bridge the gap between…
E26 – Social Media Customer Service
Nov 13, 2017 • 23 min
Social Media Customer Service This episode is a story filled one from start to finish. Dave gets the party started with his long lost love for Pepsi and Mat wraps things up with a great story around the stained glass that you see below. And in the middle…
E25 – Optimizing Pinterest Pins
Nov 7, 2017 • 28 min
Optimizing Pinterest Pins This one is all Mat! The guys talk Pinterest and cover topics from optimizing your site for Pinterest to optimizing the pins themselves. Mat has a ton of experience and was a very early pinner (his wife is still a bit upset it…
E24 – UnPodcasting Your Podcast
Oct 30, 2017 • 21 min
UnPodcasting Your Podcast Alison Stratten joins the guys again this week to talk about chasing shiny objects and why you SHOULDN’T! Mat also points out that he and Dave are currently chasing the “podcast” shiny object and discusses with Alison how and…
E23 – Unique Ways to Do Keyword Research
Oct 23, 2017 • 22 min
Unique Ways to Do Keyword Research Digital Marketers have been doing keyword research for years now and the guys thought it was time to also try and cover the topic. From why keyword research is important for SEO and PPC and digging into the intent of…
E22 – UnMarketing Your Marketing With Alison Stratten
Oct 17, 2017 • 22 min
UnMarketing Your Marketing With Alison Stratten Alison Stratten of UnMarketing visits the show this week to talk about brand stories, brand lessons and the idea of UnMarketing Your Marketing. This episode touches heavily on Branding and the idea of…
E21 – Social Media and When Not to Newsjack
Oct 10, 2017 • 21 min
When Newsjacking on Social Media (or Marketing) Goes Badly An image on 9/11 and a conversation in a Facebook group spurs a topic and conversation for the guys. The guys dig a bit into news jacking and give some tips on ways to not get blasted on social…
E20 – Death by PowerPoint
Oct 3, 2017 • 22 min
Death by PowerPoint Matt talks about how bullet points kill kittens (or not). But what he and Dave do cover is a great Tedx talk and some tips on how not to suck at PowerPoint. Dave has spoken in front of a number of clients and at some 50+ sessions. Matt…
E19 – Surviving & Conquering Pubcon
Sep 26, 2017 • 23 min
Surviving & Conquering Pubcon This week Melissa Fach joins Mat and Dave (as do some pretty bad thunderstorms) to talk about Surviving & Conquering Pubcon. Pubcon Vegas is a huge conference with 10 tracks at times and many networking events. The team…
E18 – How to Win at Digital Marketing
Sep 18, 2017 • 19 min
How to Win at Digital Marketing While Mat is kicking off the Swivel Conference, Dave is closing it with a 3 hour training session. The SwivelNow Conference takes place Oct 9-10, 2017. Even if you aren’t attending the conference this episode gives some…
E17 – The Good, Bad and the Ugly of Content
Sep 12, 2017 • 24 min
Melissa Fach Talks Content With Dave & Mat In this episode Dave gives Melissa a new tagline (you are welcome!) and more importantly the guys tap into Melissa’s extensive history as an editor to talk good, bad and ugly content. If you are thinking of guest…
E16 – Influencer and Micro Influencer Identification
Sep 5, 2017 • 19 min
Influencer and Micro Influencer Identification In November Mat is one of two speakers on a panel at Pubcon Las Vegas. This episode dives into the topic he will cover and the guys tell some stories and give some examples of micro influencers. From using…
E15 – Domains: Securing and Keeping Your Online Brand
Aug 29, 2017 • 23 min
Domains: Securing and Keeping Your Online Brand After a recent story about a popular web service not keeping a domain registered the guys thought it was a good time to talk about domains. The guys dig into some reasons why you should own your own domain,…
E14 – Tips on Avoiding Digital Scams
Aug 23, 2017 • 21 min
Tips on Avoiding Digital Scams There are scams and too good to be true offers every day that you will receive. We highly encourage you to ask questions, think about if something is “too good to be true”, and make sure you kick the tires. The guys will…
E13 – Alternative Ideas to Using Stock Photography
Aug 15, 2017 • 20 min
Alternative Ideas to Using Stock Photography In this episode, the guys talk about some reasons to avoid stock photography and some alternatives to using it. Stock photography is great and can fill in gaps for category pages, service pages, and landing…
E12 – Are You a Content Creator or a Content Documenter?
Aug 8, 2017 • 20 min
Are You a Content Creator or a Content Documenter? In October Mat is not only giving a keynote but is the opener for Swivel Marketing Conference #SwivelNow. Oh, and Dave will be doing a training too so look for them both. This episode will give you a…
E11 – Things to Know About Your Marketing Budget Before You Hire an Agency/Consultant
Aug 2, 2017 • 21 min
What kind of budget should I have before talking to an agency? A simple and fair question that rarely ever has an easy answer. No matter if you have a store front, an offline services business (plumbing, HVAC, etc.), online store, or any other type of…
E10 – Digital Marketing Beyond Facebook and Google
Jul 25, 2017 • 22 min
Digital Marketing Beyond Facebook and Google Living by just one traffic source is asking for trouble no matter your business. Even if you can’t get to be #1 in Google/Bing for a certain keyword there are other ways to succeed with digital marketing. No…
E9 – Getting Ready for Seasonal Marketing Opportunities
Jul 19, 2017 • 21 min
Topic: Getting Ready for Seasonal Marketing Opportunities Do you have sales and specials for days like Black Friday, Xmas, Halloween, New Years Eve, Valentines Day, etc.? How far in advance do you plan? The guys dig into how planning for seasonal events…
E8 – When Should a Small Business Hire Interns?
Jul 12, 2017 • 25 min
When Should a Small Business Hire Interns? Mat and Dave discuss who and when to hire as your first intern. Mat talks about Avalaunch’s first intern and walks through what they are doing and gives some ideas for how best to get the most out of someone…
E7 – So What is Content Marketing?
Jul 6, 2017 • 24 min
What is Content Marketing? Content Marketing is often thought of as this huge project or series of projects and this huge big thing that every business must do to succeed online. Mat and Dave discuss what it really “is” and what it means for a Small…
E6 – What is the Long Term Value of Networking (Events)
Jun 29, 2017 • 21 min
Topic: What is the Long Term Value of Networking (Events) Mat and Dave talk about the value of attending Small and Local but also National conferences and events. From free local MeetUps to large conferences that cost hundreds of dollars there is value in…
E5 – SEO Isn’t Set It and Forget It
Jun 23, 2017 • 23 min
Topic: Can’t I Just do SEO Once and Forget it? In Episode 5 Mat and Dave discuss why SEO isn’t something that you do just once but rather it is ongoing. Covered in the episode is how even a small business or small site (1-5 pages) can do ongoing SEO (and…
E4 – SMB With Limited Budget: Social Media Tools
Jun 16, 2017 • 22 min
Topic:Free and Cheap Social Media Tools for the SMB Mat and Dave continue the limited budget talk from Episode 1 and give you more ways to do Social Media on a budget. This time however we tallk through some free and paid tools (links below to all the…
E3 – Why SMBs Need to Reserve Names on Social Media
Apr 18, 2017 • 22 min
Why SMBs Need to Reserve Names on Social Media Summary: In this episode, we discuss a few reasons why it is imperative that you get out there and at least reserve your business name on various social networks. From Twitter to FourSquare to Instagram and…
E2 – Personal Use of Social Media vs Business Use
Apr 18, 2017 • 21 min
Personal Use of Social Media vs Business Use Summary This episodes focuses on personal use vs business use for social media networks and how to make the transition. How using Twitter, FB, Yelp, Snapchat, etc for personal use CAN help them learn the…
E1 – Tips for Getting Started with Social Media as a SMB
Apr 17, 2017 • 18 min
Tips for Getting Started with Social Media as a SMB Summary Dave and Mat kickoff The Business of Digital Podcast with Episode 1 after a few months of kicking around the idea and finally meeting and saying “LETS DO IT”. Meet your hosts and get to know a…