The Art of Product

The Art of Product

artofproductpodcast.com
Ben and Derrick chat weekly about building software companies.


122: SaaS Sales with Matt Wensing
Feb 20 • 40 min
Even if a product, such as Tuple, is good and people don’t need to be convinced to buy it, there’s still plenty of work to be done. It involves communication, coordination, and collaboration. Ben’s perfect sales pitch and ultimate goal: Sell once, revenue…
121: Futureproofing Your Business
Feb 13 • 30 min
Ben never wants to stop working on his startup company, Tuple. Despite some stress, it’s successful and satisfying. However, team members may be added to take over some of Ben’s responsibilities. Based on the book, The Great CEO Within, Ben continues to…
120: Product Pricing with Adam Wathan
Feb 6 • 68 min
When’s the last time you read a manual or document to know how to use product features and functions? Ben’s new mantra: Write it down! Rather than repeat expertise, reuse content. Currently, Tuple’s most unreliable part is its online users list. Beat the…
119: Undoing a Twitter Addiction
Jan 30 • 28 min
If you’re spending too much time on Twitter, Ben shares some helpful advice. Fully lock and block it by setting parental controls and content restrictions. While attending Big Snow Tiny Conf, Ben’s awareness of his Twitter addiction could no longer be…
118: Reliability and Minimalism
Jan 16 • 33 min
Ben’s back from Tuple’s ski trip retreat, where survey responses were reviewed for strategic planning purposes. Turns out that those who value pair programming actively use Tuple. What’s Tuple doing well? Latency and low friction. What can be added,…
117: Our 2020 Roadmap
Jan 9 • 34 min
New Year’s Resolutions? Ben’s goal is to drink less coffee and get a survey out to Tuple customers. What do they want in the future for Tuple features? Are people using Tuple for reasons other than original core assumptions? Ben is looking forward to…
116: Should We Be Setting Annual Goals?
Dec 26, 2019 • 27 min
In the last episode of 2019, Derrick and Ben focus on reflections and projections. Should they set goals for the coming year when it comes to Tuple and StaticKit? After all, nobody can predict the future, and hard work doesn’t always lead to perfect…
115: Debunking the Arrival Fallacy
Dec 19, 2019 • 23 min
Ben has turned out to be a terrific tweeter about Tuple on Twitter. So far, more than 750k impressions have been made regarding his post about the enterprise sales process. He also shared that Tuple’s scaling issues appear to be resolved and fixed. He…
114: Building Today For Tomorrow’s Growth
Dec 12, 2019 • 27 min
Ben describes how a recent Tuple tweet led to thousands of impressions and mentions, as well as possibly increased free trial sign-ups. Ben is experiencing the enterprise sales process where he could make a good deal of money from a large company, if he…
113: Rounding out the Product Roadmap
Dec 5, 2019 • 29 min
Derrick shipped a few things for StaticKit, including Mailchimp and ConvertKit integrations. What’s next? Stripe integration. For now, Derrick is targeting more technical users comfortable with code. At some point, he will involve “no-code” users who can…
112: The Evolution of Product Positioning
Nov 21, 2019 • 29 min
Ben announced the release of a new version of Tuple. The app includes improvements to its Webcam feature and requires less CPU usage and bandwidth. Also, Ben decided to turn off payment notifications from Stripe. Thankfully, too many emails created too…
111: Continuous Improvement for Growth
Nov 14, 2019 • 24 min
Derrick shipped a revamped version of StaticKit’s homepage and plans to add a payments section soon. He’s eager to conduct another round of customer development calls. If you want to chat about your experience with static sites and help shape product…
110: The Importance of Mentors
Nov 7, 2019 • 29 min
Derrick shipped config file for StaticKit’s UI migration and shifted his focus to other areas of the product. He plans to deliberately and consistently test email messages to determine which generate response and interest in StaticKit. He continues to…
109: Split Test = Optimization
Oct 31, 2019 • 27 min
Some podcasts present terrible sound quality, yet garner tons of listeners. Ben and Derrick are professionals, and care about the sound quality of their AoP podcast episodes. Despite audio difficulties, Ben and Derrick are back. They sound good, and…
108: Getting Back to Growth Planning
Oct 24, 2019 • 36 min
Derrick returned from JAMstack Conf with a jolt of energy and excitement thanks to face-to-face conversations and strategic connections with potential StaticKit customers. Ben expressed interest in once again speaking at developer conferences. After all,…
107: Becoming a Multi-Product Company (with Amir Salihefendić)
Oct 17, 2019 • 26 min
Derrick and Ben welcome Amir Salihefendić, founder and CEO of Doist. Ben was able to break away from Slack and uses Doist’s Twist app at Tuple for team communication. Also, Ben and Derrick share updates and experiences about their businesses that spark…
106: Creating Growth Key Metrics
Oct 10, 2019 • 34 min
Derrick spent his birthday at the north shore of Lake Superior to disconnect and getaway. Yet, he found some time to brainstorm and problem solve for StaticKit. Ben’s back from Martha’s Vineyard, only to experience less positive updates for Tuple. For the…
105: Exploring Freemium
Oct 3, 2019 • 24 min
Ben is living his best life with walks on the beach and wonderful weather. On the Tuple side, he shipped some code, got a pull request (PR) merged, and is now on the devise authentication gem. Derrick’s been busy, too. StaticKit’s official integration…
104: Tiny Conferences, and Business Growth Challenges
Sep 26, 2019 • 32 min
Ben is finding it easier to plan meetings to talk about challenges, and how he appreciates consistency. He describes his recent experiences with NanoConf and TupleConf. Derrick understands how perspectives shift as a business goes through different…
103: Code Quality and Balancing TDD
Sep 12, 2019 • 35 min
Ben’s been adding variety to work by biking to breakfast and the beach, while working in-between during his stay on Martha’s Vineyard. He’s feeling lucky to work remotely, and still be able to connect with co-founders! Derrick enjoys a change of scenery…
102: Single Sign On (SSO) for Tuple?
Sep 5, 2019 • 27 min
The true life of an entrepreneur! From backgrounds to beards, change is in the air for both Ben and Derrick. Ben is a 36-year-old man who is back living with his parents temporarily to save some cash. Ben considered himself a minimalist, until he realized…
101: Mentorship Momentum with Matt Wensing of SimSaaS
Aug 29, 2019 • 32 min
While Ben’s on vacation, Derrick welcomes Matt Wensing, founder of SimSaaS and co-host of the Out of Beta podcast. Matt was also the co-founder and CEO of Stormpulse. Derrick credits Matt for giving him great advice to make the winding down of Level less…
100: A Cool 100th Episode: Celebrating With Our Past Guests
Aug 22, 2019 • 62 min
One of the benefits of having a podcast is being able to interview interesting people. Being a podcast guest is the best gig in the universe. Spew some knowledge, or just ramble. It’s time to celebrate the 100th episode of the Art of Product (AoP) podcast…
99: The Binge Is Real, Countdown to the 100th Episode
Aug 15, 2019 • 25 min
There’s no need to ask them who they are, what they do, businesses and products they built because listeners know them through their stories. After a lot of random, but worthwhile conversations, they’re getting good at being podcast co-hosts. How long…
98: Adam Covers for Derrick
Aug 8, 2019 • 37 min
Derrick’s short notice about not co-hosting this episode because of being on a plane, and Ben not knowing or planning what to discuss, who and what’s left? Updates and reports on Tuple and Tailwind. Welcome back Adam Wathan! Today’s Topics Include:…
97: To Build, or Not to Build - Jane Portman of Userlist
Aug 1, 2019 • 28 min
While Ben’s on vacation, Derrick welcomes another podcast host who can commiserate with him about email automation. Jane Portman is a UI/UX expert and consultant who hosts the UI Breakfast Podcast and co-founded Userlist.io. She describes what it takes to…
96: Tuple Official Launch and Taking Time to Unplug
Jul 25, 2019 • 32 min
Is something bugging you? Need to get away from everything? Derrick can’t wait to once again ride rugged waters on Minnesota’s many lakes. Not unlike startups, it isn’t always easy to stay afloat when under pressure. Heeelllloooo! Are you there? Still…
95: What Really Happened to Screenhero
Jul 11, 2019 • 43 min
While Derrick is away, Ben welcomes Don Goodman-Wilson, who was the first hire at Screenhero in 2013. Don shares his version of Screenhero’s incredible journey, its migration to Slack, and Tuple coming to the rescue. Better late than never! Today’s Topics…
94: Seeking Clarity
Jul 4, 2019 • 34 min
Summer is in full swing. Ben spent a fun and productive day talking about work at a Red Sox game. It was an own-your-own business startup moment. Derrick can see clearly now, thanks to SMILE laser eye surgery. But he’s still seeking clarity on whether to…
93: Company of One with Paul Jarvis
Jun 27, 2019 • 48 min
After a QuickTime error eradicated Paul Jarvis’s conversation with Ben and Derrick for an Art of Product episode, he’s back with an update on his recently published book, Company of One. Should Paul strike while the iron is hot? Despite the book’s success…
92: Slack Leaves the Market
Jun 20, 2019 • 30 min
The world received amazing news in the form of a great gift: Slack is making a major change in the market—it’s leaving! Ben and Derrick share their thoughts on Slack’s reasonable and rational decision to remove remote control functionality. What happens…
91: Feeling Superhuman with Rahul Vohra
Jun 13, 2019 • 41 min
Derrick’s feeling “superhuman.” Fortunately, he’s a user and lover of the Superhuman product. Maybe that’s why today’s guest is Rahul Vohra, co-founder and CEO of Superhuman. Today’s Topics Include: Reason for Superhuman still being invite-only is not to…
90: The Mom Test with Rob Fitzpatrick
May 30, 2019 • 47 min
Ben and Derrick welcome Rob Fitzpatrick, author of The Mom Test: How to talk to customers and learn if your business is a good idea when everyone is lying to you. It’s not your typical non-fiction business book, but short and straight to the point. It…
89: Go Big, or Stay Small?
May 23, 2019 • 35 min
Ben announced a medium-sized step forward for Tuple. A bug where the video portion would freeze at the start of or during a call was replicated and resolved. It was a double bonus: Fixed the bug and made the Tuple app faster. Derrick’s contemplative mode…
88: Will They Make the Jump?
May 9, 2019 • 29 min
Recently, Ben felt gloriously empty and described how nice it was to have nothing going on. In his stomach, that is. He successfully finished a 48-hour fast. It was difficult, but pleasurable. Now, he’s back to craving calories, eating, and work! Derrick…
87: Meta Podcasting
May 2, 2019 • 47 min
Ben boldly admitted to doing a “weird” thing. He started listening to “us.” Not necessarily for quality control, but to spark his memory about topics Derrick and he talked about in previous AoP episodes. As a result, Ben’s become addicted to listening to…
86: The Importance of Paying Customers in Product Feedback
Apr 25, 2019 • 51 min
Ben had another good week. He signed up 25 new trials and about five conversions for Tuple. Are you one of the 500 chosen by Derrick to get access to Level? Be sure to check your Inbox on Monday for an email from him to find out. Also, Ben and Derrick…
85: The Hype Is Real
Apr 18, 2019 • 33 min
The hype about Tuple is real! Ben’s been busy adding a bunch of new customers. He’s selling and delivering the dream. Derrick is back after mentally struggling in the midst of moving, which meant a week of zero productivity on Level. Now, he’s in a better…
84: Developer Mindset with Brian Casel
Apr 11, 2019 • 40 min
Who’s the mystery voice that only gets better as you listen to this episode? Actually, you’re probably already familiar with the work of the man behind the microphone. Derrick is busy moving to a new home, so Ben’s co-host is Brian Casel of…
83: The Biggest Lever to Pull in Your Business
Apr 4, 2019 • 31 min
Ben and Derrick are back from MicroConf. There were plenty of solid talks and takeaways to help them think, theorize, and hypothesize about moving forward with their products. Also, Ben presented two Starter Edition sessions: Q & A with Rob Walling and…
82: Idea to Validation to Launch: MicroConf 2019
Mar 28, 2019 • 25 min
Derrick and Ben have descended upon Las Vegas for MicroConf and an audience hungry for valuable tips on how to successfully start and grow a business. Ben will have two Starter Edition sessions: Q & A with Rob Walling and Idea to Validation to Launch: The…
81: Sane and Sustainable Growth with Ben Curtis from Honeybadger
Mar 25, 2019 • 41 min
Derrick is still traveling. So, Ben’s co-host for this episode is Honeybadger Co-founder Ben Curtis. Honeybadger offers an application health monitoring tool featuring an easy-to-use platform with exception, uptime, and check-in monitoring. Since its…
80: Rediscovering Deep Work
Mar 21, 2019 • 29 min
Derrick’s been traveling and finding inspiration from re-reading Deep Work, a kind of manifesto of what Level stands for. He’s discovering how to position and market Level, as well as recognize things in his own work patterns that need to change. Ben’s…
79: Moving out of Alpha
Mar 18, 2019 • 28 min
Ben shares that Tuple is now out of alpha and into beta, which is an arbitrary marker of stability and feature ability. The move is working as planned by serving as a way for customers to choose to opt in or out, depending on if they want it now or wait…
78: Ultraworking with Sebastian Marshall
Mar 14, 2019 • 47 min
We all freak out about things from time to time. Ben becomes neurotic about feedback, but fellow Tuple team members have different triggers that put them into a tailspin. Fortunately, Ben has found ways to better handle stress. In this episode, Ben and…
77: Reset Your Perspective
Mar 7, 2019 • 60 min
Ben’s been checking in with Tuple users to find out how things are going. Things aren’t working perfectly with the product. Before this feedback, he was feeling pretty good about things. It’s not the feedback’s fault, but Ben focusing too much on it.…
76: The Scotch Budget
Feb 28, 2019 • 28 min
Derrick’s been on a startup roller coaster. It’s been one of those weeks for him. So, he’s grateful for Scotch! He just factors it into Level’s budget. Along the same lines, Tuple bought lunch today for its staff. It feels free, but Ben doesn’t think you…
75: Lots to Be Grateful For
Feb 21, 2019 • 35 min
Ben is thankful for Tuple’s success so far. It is helping companies improve efficiency and countries improve the quality of their residents’ lives. Derrick also expresses gratitude for companies being interested in his product, Level. He is setting up a…
74: The Only Way To Learn
Feb 7, 2019 • 35 min
Do you lack energy or motivation at work? Ben tried a new service called, Work Gym from Ultraworking. He found it worthwhile and got a lot of work done on Tuple that he had been putting off for quite awhile. Tuple is about to reach a major milestone -…
73: Helping Early Access Customers Get Value Quickly
Jan 31, 2019 • 40 min
Ben has been experiencing a mix of emotions. Thanks to Tuple, his calendar is packed, and he’s getting more emails, people, and trials. It feels nuts, but it feels like things are working with the new product. It’s a crazy spot to be in, but it feels…
72: How to Know If a Product Is Ready
Jan 24, 2019 • 45 min
Derrick set Jan. 21 as the date to start onboarding some pre-order people for Level. He is trying to keep things in perspective when it comes to both positive and negative feedback. So, he is preparing answers to address questions and concerns about the…
71: Beyond Alpha
Jan 17, 2019 • 42 min
Ben has been busy. The alpha launch date for Tuple was Jan. 7. He was nervous about it, but so far, it’s going well. One participant said, “I’m sort of surprised you’re calling this an ‘alpha,’ because everything seems to work!” Ben was glad to hear it,…
70: Refactoring UI: Concept to Launch
Jan 10, 2019 • 75 min
If you listen regularly to the Art of Product podcast, then you’re probably familiar with the ongoing joke: How long does it take before we mention Steve Schoger and Adam Wathan? Well, today is your lucky day because not only do Derrick and Ben mention…
69: Sound, Actionable Advice with Jason Cohen
Dec 27, 2018 • 70 min
Derrick is away, so Ben welcomes Jason Cohen, CTO of WP Engine and four-time entrepreneur. Jason knows a thing or two about startups and mentoring them to achieve profitability and growth. Jason is a straight talker and tells it like it is to get to…
68: Creating Differentiating Features
Dec 20, 2018 • 30 min
Derrick continues to make progress and work toward his self-imposed deadline for Level. He was able to implement and ship batched notifications for the product, which replaces the instantaneous push notifications you would get from a chat tool. It’ll…
67: Refining Level Notifications and Tuple Alpha Users
Dec 13, 2018 • 36 min
Derrick had an interesting week with Level. He focused on important features that will be a part of the product, including notifications dependent on team members’ jobs. Some may want more asynchronous and unobtrusive notifications than others. Level…
66: TinySeed Updates with Rob Walling
Dec 6, 2018 • 45 min
Ben and Derrick are joined by Rob Walling to share updates - their favorite part of most podcasts! It’s been a good week in Tuple marketing land. Thanks to Ben’s tweet announcing the release date for its alpha, his launch list goal was reached. He was…
65: Effectively Managing Launch Day
Nov 29, 2018 • 32 min
Ben launched Habits for Hackers, a workshop that cultivates habits that lead to an impressive and fulfilling dev career. He incorporates books written by others and makes that content applicable to participants. He’s going to figure out the rest of the…
64: Habits for Hackers
Nov 21, 2018 • 21 min
Derrick shipped Level’s Daily Digest feature, which includes a summary of unread/read posts, sampling of posts/replies, and call to action. Also, thanks to Derrick killing it on Twitter, Art of Product’s social media presence is now legit! Branding and…
63: Running Successful Early Access Programs
Nov 15, 2018 • 34 min
Ben and Derrick were hoping to share a great conversation they had with author, designer, and consultant Paul Jarvis. But, without warning, all was lost when Paul’s audio for the episode could not be saved. The plan is to have Paul back on the show in a…
62: Avoiding Negativity
Nov 8, 2018 • 38 min
Derrick had a productive week with Level. His deadline of late October to have alpha users try it was looming. So, he has been a bit stressed out. But thanks to relaxation techniques that work for him, Derrick was able to talk himself off the edge! Ben…
61: Unconventional Growth Tactics with Julian Shapiro
Nov 1, 2018 • 72 min
Ben is working on marketing plans for Tuple and it’s associated Pair Programming Guide. So, what does someone he admires think of his growth and content marketing plans? In this episode, Ben’s special guest is Julian Shapiro, who shares lesser known…
60: Celebrating the Small Wins
Oct 25, 2018 • 26 min
The feeling of accomplishment you get from doing hard things has become Derrick’s way of living recently. Building a startup like Level is hard, but he feels good when he makes small wins. It’s rewarding when he makes progress. Ben is on a roll right now…
59: Pros and Cons of Working Alone on a Product
Oct 18, 2018 • 41 min
Adam Wathan, a software developer, writer, speaker, and entrepreneur joins Ben and Derrick on this episode. Adam is also the creator of Nitpick CI, author of Refactoring to Collections, and host of the Full Stack Radio podcast. Usually isolated and…
58: Evolving Roles as a Startup Founder
Oct 11, 2018 • 56 min
Ben and Derrick are joined by Brian Casel, podcaster, cofounder of Big Snow Tiny Conf, and known as “Mr. Process.” The three are fans of podcasts and conferences because they offer time to build relationships with people and talk deeply about things. In…
57: Finding the Right Marketing/Product Balance
Oct 4, 2018 • 52 min
Ben recently returned from an entrepreneur retreat that featured sessions and activities focused on various topics, from projects people were working on to troubles with cofounders. Attendees were able to be honest, open, and transparent with each other.…
56: Finding Your One Thing
Sep 20, 2018 • 26 min
Ben is back from retreat #2 for Tuple. It may not have been as good as the first retreat, but was still above baseline productivity. The team worked on refactoring the app. Then, he went to CocoaHeads, which is for MacOS X and iOS developers to discuss…
55: The Entrepreneurial Rollercoaster
Sep 13, 2018 • 24 min
Derrick is in Washington for ElixirConf. Like Elixir, he is becoming more comfortable with stability, as opposed to constant churn and new stuff all the time. He knows you have to show restraint to try and not solve every problem. While at the conference,…
54: Continuous Learning
Aug 30, 2018 • 31 min
Ben has been focusing on MacOS development and writing code. There’s so much he doesn’t know. But that’s ok. He strives to regularly learn things - just keep making progress for it to feel less intimidating. Derrick has the same mindset. It’s ok to not…
53: Launching Transistor.fm with Justin Jackson
Aug 23, 2018 • 41 min
Today’s guest, Justin Jackson, just launched a podcast platform called, Transistor.fm. Justin describes the time he spent working with co-founder Jon Buda to get it ready to go live. Launching involves a lot of energy and emotion with ups and downs.…
52: Tuple Native App and Level Inbox Workflows
Aug 16, 2018 • 25 min
Ben is back from a productive retreat with his Tuple co-founders. It was deep concentration work that didn’t feel like a chore, but a feeling of joy. They experienced a milestone - scrapped the electron-based version of their app to work on a native…
51: Recast - The Origin of Level from Startups for the Rest of Us
Aug 9, 2018 • 35 min
Ben is out of town on a retreat with his Tuple co-founders, and Derrick is deep into building Level. So, this episode features Derrick as a recent guest on the Startups for the Rest of Us podcast. Rob Walling interviews Derrick about Level - what inspired…
50: Doing the Hard Things First
Jul 26, 2018 • 32 min
Derrick continues to reinvent himself with his new product, Level, and sporting a, “I work for myself beard.” He took a vacation to canoe and camp instead of code. It’s always a refreshing experience for him to get away from work from time to time. Now,…
49: The Evolving Tech Stack
Jul 12, 2018 • 21 min
Derrick continues to code to make progress on things he will need to build at some point for his product, Level. Also, he spent a lot of time in Elm land for refactoring and additions. Will Elm code work for scaling necessary for Level? Derrick is still…
48: When Is the Right Time to Take Outside Funding?
Jul 5, 2018 • 31 min
Derrick was hoping to finish mock-ups for communication flows inside Level to get feedback, but that turned out to be a lofty goal that he is still working on. The process of designing Level has generated more questions than answers and minute details…
47: Pacing Yourself When Starting Up
Jun 28, 2018 • 33 min
Despite being in the process of building new companies and products, Derrick and Ben understand the importance of sustainable pace - being able to unplug and get some rest to make smart decisions. So, Derrick just got back from vacation, and Ben plans to…
46: The Importance of Trust with Your Audience with Justin Jackson
Jun 14, 2018 • 66 min
Today’s episode features guest Justin Jackson, who is building a new podcasting startup called, Transistor.fm, and runs MegaMaker training and books for SaaS and indie software companies. He’s discovering that it’s a lot of work to build something.…
45: The Value of Teaching
Jun 7, 2018 • 41 min
He’s back! Ben returns from traveling to Hong Kong. He shared his rails knowledge by helping someone who is building a business and using a rails app. He made performance improvements and refactored items. Derrick is also doing some Vim tutoring. Learning…
44: Exploring the Open Source Business Model
May 31, 2018 • 26 min
Rob Walling, co-founder at Drip, MicroConf organizer, and host of the Startups For the Rest of Us podcast, continues to co-host with Derrick while Ben is in Hong Kong. Rob is becoming a believer in 3 to 6 hour work days; he is more productive and has more…
43: Strategizing Product Validation
May 24, 2018 • 40 min
Rob Walling joins Derrick once again as a guest co-host while Ben is traveling in Hong Kong. Rob was Derrick's co-founder at Drip, runs MicroConf, and hosts the Startups For the Rest of Us podcast. Derrick and Rob discuss the latest Level updates and…
42: Fostering a Culture of Creativity with Rob Walling
May 17, 2018 • 60 min
Ben is away, so Derrick invited a special guest for this episode. Rob Walling was the co-founder of Drip and is the co-host of MicroConf. Rob recently removed Slack from his phone, and is waiting for Derrick’s Level product. Level is an open source team…
41: MicroConf 2018 Takeaways
May 10, 2018 • 31 min
Ben and Derrick are recovering from days of being in Las Vegas for MicroConf. They spent time reconnecting with old friends, and making new friends. Knowledge floats around, and you can soak it all in. MicroConf has a culture of extreme transparency,…
40: MicroConf, Equity, and Corporate Entities
May 3, 2018 • 19 min
Ben and Derrick are together again, at MicroConf and working on their new products and businesses. From making T-shirts to thinking about finding funds, things are continuing to move forward. Derrick is focusing on Level, an open source team communication…
39: Another New Beginning
Apr 26, 2018 • 26 min
Derrick discovered his marketing and promotional tasks were eating up too much of his time and mind, so he took a break from them. He shifted his focus to the actual development of his product, Level. He made some forward strides on the product’s design.…
38: Choosing Tech Stack and Taking Preorders
Apr 19, 2018 • 18 min
Derrick is still moving in the right direction with the product he is developing called, Level. He used Product Hunt’s Ship to set up a landing page. He plans to promote his upcoming product and control its launch. Also, Derrick published a blog post…
37: Pairing and Building In Public
Apr 12, 2018 • 29 min
Ben is now a Level contributor! Ben has paired with Derrick and his team communication and management tool called, Level - which is officially open source. Also, Derrick recorded himself building a Level feature and posted it on YouTube for feedback. It…
36: Building Level
Apr 5, 2018 • 30 min
Derrick continues to talk with customers and gain insights about a team communication and management tool he is developing called, Level. Derrick is developing personal connections with people interested in his mission, and his conversations with…
35: Conducting Customer Development Interviews
Mar 29, 2018 • 46 min
As part of his new business journey, Derrick requested that customers schedule time to talk with him about Level, a team communication and management tool he is developing. Luckily, about 40 people signed up, and he has completed 14 of these calls. What…
34: Maker vs. Manager
Mar 15, 2018 • 48 min
It’s a Snow Day for Ben, and Derrick shares his woes about setting up his home office with two new, Dell monitors and his MacBook Pro featuring only two USB-C ports for a hub. You would think that laptops would offer more of a variety of ports. Other than…
33: The War on Developer Productivity
Mar 8, 2018 • 27 min
Derrick recounts his last day at Drip - from being locked out, the elevator breaking, turning in parking passes, wearing a shirt saying “Quit Your Day Job,” to happy hour. Although he has a feeling of being free now, he is bummed about not seeing his…
32: Big Changes
Mar 2, 2018 • 31 min
Some significant changes are going on in our professional lives and today is full of updates. Ben shares some of the details of his new job at Mackey Research Management Software. It’s providing him with structure, people, team interaction, and new…
31: Mental Health for Startup Founders with Sherry Walling
Feb 8, 2018 • 23 min
Today’s special episode features guest Sherry Walling, author of The Entrepreneur's Guide to Keeping Your S**t Together, to be released February 21, 2018. Sherry explains how her book came to life and her experience self-publishing. We also talk about the…
30: Nailing an Interview, and the New Drip Design
Jan 25, 2018 • 40 min
Ben has moved into his new apartment and had an interesting discussion about fitness with the movers. Derrick got back is Bod Pod results and is formulating his precise fitness goals for fat loss and muscle gain. Ben is still on the job market and had an…
29: Fitness and Code Quality in 2018
Jan 11, 2018 • 54 min
Ben and Derrick welcome the New Year with this first episode of 2018. Derrick provides an update on his fitness goals for the first quarter of 2018 and plans his Bod Pod evaluation this week. Derrick also shares his strategy improving and maintaining Drip…
28: Quarterly Goals, and Why They’re Better Than Annual Goals
Dec 28, 2017 • 69 min
Ben is having a successful push for the new cohort of The 30-Day Code Quality Challenge. He is also looking to improve future iterations of the challenge and is preparing to move to a new home outside of Boston. Ben and Derrick discuss their quarterly…
27: 30 Day Code Quality Challenge, and Elm Development
Dec 14, 2017 • 51 min
Ben is entering the last week of The 30-Day Code Quality Challenge. He has enjoyed getting the challenges out each day and seeing participants engage with the content. In the future he is deciding whether to personalize the programming languages or to…
26: Optimizing Team Structures
Dec 7, 2017 • 48 min
Drip successfully sailed through Black Friday and Cyber Monday unscathed with no queue backups or problems. Derrick has been thinking about shifting the Drip team structures after Black Friday weekend and is considering adopting more efficient workflows…
25: Chaos, and Growing an Engineering Team
Nov 30, 2017 • 60 min
Ben introduces The 30-Day Code Quality Challenge and updates us on the progress of his first cohort. He has been receiving positive feedback and participants are engaging with the exercises and community forums. They discuss his work on the project and…
24: Tailwind CSS with Adam Wathan
Nov 17, 2017 • 48 min
Ben and Derrick are joined by guest Adam Wathan, an esteemed software developer, writer, speaker and entrepreneur from Ontario, Canada. He is the creator of Tailwind CSS, author of Refactoring to Collections and host of the Full Stack Radio podcast.…
23: Refactoring Rails Launch Breakdown
Nov 9, 2017 • 25 min
Ben keeps us posted on the Refactoring Rails course launch progress and shares his continuing sales metrics and marketing strategies. He is considering experimenting with free samples, bundling and cross-promoting going forward. For his next project, Ben…
22: Finishing the Year Strong
Nov 2, 2017 • 26 min
Ben’s course sales are still going strong, and he shares his updated sales metrics and the purchasing trends of his customers. He also spoke on the Ruby on Rails podcast recently to discuss the course and his experience making it. Ben is scheduled to give…
21: Launching Refactoring Rails
Oct 26, 2017 • 35 min
Ben has officially launched his course Refactoring Rails. He is pleased with his choice of back-end tools including Gumroad for fulfillment. Ben shares his course launch metrics including email success rate, sales numbers and revenue. Early feedback has…
20: The Ups and Downs of Working From the Road
Oct 19, 2017 • 24 min
Ben is set to launch his course and is using the looming deadline as an efficiency booster. He recently spoke at Rocky Mountain Ruby, and spent time prepping the talk with a friend at a beach house but unfortunately lost his data due to a hardware…
19: Gourmet Ruby with Avdi Grimm
Oct 12, 2017 • 30 min
This week Ben Orenstein is interviewing guest Avdi Grimm, Founder of RubyTapas, which is a subscription service that provides screencasts of “gourmet” ruby programming. Avdi discusses the topic of his talk at Southeast Ruby in Nashville, which was the…
18: Preparing for Black Friday
Sep 28, 2017 • 27 min
Ben has finalized the logo for his Refactoring Rails course and is currently getting the intro/outro animations and the sales site designed. He also finished the notes for all the videos and was very pleased with the final edit quality. The launch date…
17: Launch Planning and Speaking at Conferences
Sep 21, 2017 • 32 min
Ben is coming back from a restorative vacation in Martha’s Vineyard and loves the vibe there. He is enjoying his Vitamix blender and the Dr. Rhonda Patrick micronutrient smoothie. In Refactoring Rails news, Ben is committing to a launch date of October…
16: Going Viral and Customer Driven Products
Sep 7, 2017 • 44 min
Ben and Derrick are back from vacation this week are feeling refreshed. Ben tweeted something that went viral and has dealt with some people’s misinterpretation and bias. He is working on hiring a designer for some of the course finishing touches and is…
15: Lessons in Scaling SaaS
Aug 31, 2017 • 6 min
This week Ben is on vacation and Derrick is here to share some fresh knowledge behind the scenes at Drip. They’re experimenting at Drip with how to scale the system to handle more customers and what changes are needed to make the architecture support all…
14: The Power of Simplicity
Aug 24, 2017 • 42 min
This week Ben has been managing his projects and to-do list with OmniFocus, which helps as his business and stress level continue to increase. He has outlined and will be recording his last video about form objects and is glad to be approaching the finish…
13: Crossing the Chasm
Aug 17, 2017 • 32 min
This past week Ben has hit a mental slump in the final phase of his course. However, he is moving through it and will be recording another video today towards the new final goal of 8 total course videos. He is tentatively scheduling the course launch for…
12: Free Trials and Live Streaming Video Lessons
Aug 10, 2017 • 38 min
This week Ben discusses his experiment live-streaming a practice recording of his next video. He received helpful feedback and saw a spike in email subscribers, so it was very successful. He now has six videos done in the course and is considering a…
11: The Founders Dilemma
Aug 3, 2017 • 33 min
Derrick is coming back from a much-needed vacation in San Francisco and enjoyed walking tours thanks to the Detour app. He returns refreshed and was able to get back into the swing of things and even into his yoga classes. It was also officially announced…
10: Dynamic Website Personalization with Brennan Dunn
Jul 27, 2017 • 40 min
Today Ben’s guest is Brennan Dunn, co-founder of RightMessage, a tool that allows you to personalize your website based on user information and behavior. This allows you to customize your messaging to each user’s unique story and needs. Brennan explains…
9: Deep Thinking and Finding Your Groove
Jul 20, 2017 • 24 min
This week Ben is adjusting to jet-lag from his travels to Las Vegas and Martha’s Vineyard last week. He did however manage to release another episode of his sample campaign that was recorded before his vacation, so he is making good progress with the…
8: Different Paths to Software Development with Ian Nance from Drip
Jul 13, 2017 • 29 min
This episode Ben is on vacation and we have a guest, Ian Nance, a Drip team member here to talk about his backstory and how he got into software development. Ian has an interesting story about how he started programming later in life and his work…
7: Learning from Successes, and Failures
Jul 6, 2017 • 38 min
This week Ben has been trying new productivity techniques and studying different systems of workflow. He finished a new course video on Page Objects, and has sketched out a second video to hit his pre-vacation goal. He also released a re-edit of his first…
6: Refactoring Rails and Shareable Workflows
Jun 29, 2017 • 33 min
On today’s episode we discuss Ben’s release of the first video in his Refactoring Rails course, on the benefits of following Rest in Rails applications. He goes over how he produced the video, sent it out and the feedback he got on his initial release. He…
5: Ways We Maintain Focus
Jun 22, 2017 • 33 min
Today we talk about how Ben just launched his new landing page and set up the domain for his new Rails video course. Ben’s also feeling pretty good about being committed to the first thing and now it’s full steam ahead with the video course. Now it is…
4: Always Talk With the Decision Maker
Jun 12, 2017 • 30 min
In this episode, Derrick is broadcasting from California as he visits his family. Ben went to Vermont last week and quickly realized how relaxing it is to be outside and see greenery. Such a different feel from the tension in the city. Ben has been…
3: New Pricing Strategies
Jun 5, 2017 • 33 min
Updates and pricing strategies highlight today’s episode. Ben did yoga this morning, and he is feeling relaxed as he is settling in with his new lifestyle. Next week Ben is closing his first part-time chief revenue officer engagement. Now it’s time to…
2: From Good to Great
Jun 1, 2017 • 35 min
Welcome to the Art of Product podcast. Derrick is rocking his “I ♥ yoga” shirt because he started practicing yoga at a studio down the street. He also gives us an update on new changes and features at Drip. Derrick was inspired by Ben’s newsletter and…
1: Welcome to The Art of Product
Jun 1, 2017 • 33 min
Welcome to the Art of Product podcast. This is episode 1, and just the beginning of the journey. This is a show with Ben Orenstein formerly from thoughtbot and Drip co-founder Derrick Reimer. Ben recently quit his job at thoughtbot, and is now focusing on…