Business of HYPE

Business of HYPE

hypebeast.com/radio
Business of HYPE with host jeffstaple is a weekly interview series that dives into the successful careers of well-known creatives, brand-builders and entrepreneurs from various corners of youth culture. We learn about the realities behind the dreams they?


ICYMI: Melody Ehsani Tells Us How She Broke Into Streetwear’s Infamous Boys’ Club
Nov 24 • 59 min
While Business of HYPE currently takes a seasonal break, revisit our episode with Melody Ehsani from season 1 (ICYMI: in case you missed it). The designer, known for her namesake label, is known for her infectious designs ranging from jewelry, clothing,…
adidas MakerLab Event Live at Brooklyn Creator Farm
Nov 10 • 107 min
With season 6 under wraps, we bring you a special bonus episode as we prep for season 7. In this episode, jeffstaple sat down with three innovative footwear designers around the globe—Helen Kirkum, Shun Hirose of RECOUTURE and Alex Nash—and is later…
Joe Freshgoods
Oct 27 • 88 min
Joe “Freshgoods” Robinson is a designer from Chicago whose quirky collaborations and pun-intended designs have garnered him a cult following. His brick & mortar store, Fat Tiger:http://www.fattigerworkshop.com/, is a creative space that hosts pop-ups,…
Rob Cristofaro and Treis Hill of Alife
Oct 21 • 78 min
Rob Cristofaro is the Co-Founder of Alife and Treis Hill is the Partner and General Manager of Alife. An all-in-one footwear, art, streetwear store also serving as a creative agency, the brand has been a forerunner in the streetwear industry, laying the…
Miguel McKelvey of WeWork
Oct 13 • 62 min
Earlier in the year, jeff sat down with the Co-Founder and Chief Culture Officer of WeWork, Miguel McKelvey. What started as a single office in New York to now being located in 100 cities globally, the former architect details how he built his massive…
Christina Paik
Oct 6 • 85 min
Christina Paik is a photographer who’s worked with a major labels from Stüssy and Kith to Off-White and Comme des Garçons and plenty more. While she’s made a name for herself in fashion, Christina is also a fine art photographer, consultant, stylist and…
Liz Beecroft
Sep 29 • 65 min
Liz Beecroft is a psychotherapist and licensed master social worker currently focusing in foster care who was recently chosen for Nike’s “NYC By You” sneaker design contest. With a stylish Instagram that integrates fashion, footwear and mental health…
Mike Cherman, Jeanne Grey and Scott Patt
Sep 22 • 46 min
Mike Cherman is a designer and founder of Chinatown Market. Jeanne Grey is an influencer and founder of GREYLAYERS and Scott Patt is an artist and Chief Creative Officer of Cole Haan. In this intimate, live recording inside Cole Haan’s Soho location,…
Jason Markk
Sep 15 • 82 min
Jason Markk is the founder of his name-sake cleaning solution that changed the landscape of the sneaker industry. After reading Rich Dad Poor Dad, the California native was inspired to view his life through a lens of opportunity and has since applied this…
Sharifa Murdock of Liberty Fairs and ENVSN Festival
Sep 8 • 68 min
Sharifa Murdock is the Co-Owner of Liberty Fairs and Founder of ENVSN Festival. From working retail at Atrium to partnering with Sam Ben-Avraham to change the landscape of trade shows, she details the value of hard work, the desire to give back to her…
Tremaine Emory aka Denim Tears of No Vacancy Inn
Sep 1 • 89 min
Tremaine Emory is the co-founder of No Vacancy Inn — a global, nomadic collective featuring a medley of nightlife mixed with art and fashion, catching the likes of A$AP Mob, Virgil Abloh and GOOD Music to name a few. He sits down with jeffstaple to…
Alexandre Arnault of RIMOWA ft. Kim Jones of Dior Men’s
Aug 25 • 52 min
Alexandre Arnault is the CEO of RIMOWA and Kim Jones is the Artistic Director of Dior Men’s. On the season 6 premiere of Business of HYPE, jeff sits down with both to discuss their cutting-edge collaboration that not only elevates the culture of travel,…
Special Finance Q&A
Aug 18 • 31 min
Business of HYPE is a show that centers around entrepreneurs and their paths to success. Often times some of the most important questions when it comes to building your own business are around financial investments. We noticed a number of incoming…
ICYMI: Lupe Fiasco Breaks Down How Martial Arts Impacted His Life
Aug 11 • 77 min
While Business of HYPE currently takes a seasonal break, we’d like to bring to attention our other podcasts under the HYPEBEAST Radio network. HYPETALKS rebroadcasts live recordings from HYPEBEAST-hosted events around the world, so you can listen to gems…
Introducing Our Newest Podcast Series: The Anthropology
Aug 4 • 24 min
With five seasons deep into Business of HYPE, we want to thank all of our listeners for subscribing and keeping up with the show. We’ve had an amazing roster of guests from entrepreneurs and streetwear og’s to artists and athletes. As we prep for our next…
A$AP Ferg
Jul 21 • 69 min
The triple-platinum selling rapper discusses his multi-facted career with jeffstaple. Telling us why he’s more than just a rapper he details his background in fashion, fine art, repping Harlem, meeting Dapper Dan and more. For Ferg it’s all about working…
Woody of Sneaker Freaker
Jul 14 • 82 min
The founder of Sneaker Freaker, Woody began his successful publication from what as a Nikon Coolpix and just a mere 32 pages. From making a zine to cop free gear and showcase his design skills to what is now a globally recognized publication, he details…
Jason Stein of Laundry Service, Cycle Media and Steins
Jun 30 • 73 min
Founder of Laundry Service, Cycle Media and investment management company, Steins, Jason Stein sits down with jeffstaple to discuss his early beginnings. He discusses finding clients on Craigslist to landing powerhouse brands such as Jordan and Beats by…
Luke Tadashi of Bristol Studio
Jun 23 • 69 min
Luke Tadashi is the co-founder and creative director of Bristol Studio. Alongside Maasai Ephraim and Jake Fenster, they run the brand which caters towards modern day sportswear. In this episode, Luke used Bristol Studio’s first collection as a visual…
Louis Colon of FILA
Jun 16 • 89 min
FILA’s VP of Heritage & Trend, Louis Colon details their unique approach to marketing and how the brand’s comeback is here to stay. He tells us about his rocky beginnings from calling quits on his sneaker businesses to party promoting to working in temp…
Daniel Kasidi of Rastaclat
Jun 9 • 43 min
Rastaclat founder Daniel Kasidi tells us the meaning behind his bracelet company. What started as a shoelace that has grown into a global movement, Rastaclat came from a simple idea that Daniel had while skateboarding. Today the brand aims in building…
Nicole McLaughlin
Jun 2 • 68 min
Nicole McLaughlin is an unconventional conceptual designer. If you’re unfamiliar with her name, you have most likely come across her Instagram account. From slippers made out of Ikea bags, to sweaters made from Carhartt beanies, Nicole’s side hobby of…
John C Jay - Part 2
May 26 • 57 min
John C Jay details working with Uniqlo founder Tadashi Yanai to become the Global Creative of Fast Retailing. Despite his seasoned resume, John admits there is never an end to learning in this business. “Experimenting in your life is the most valuable…
John C Jay - Part 1
May 19 • 88 min
John C Jay is the President of Global Creative at Fast Retailing and Uniqlo and formerly the Executive Creative Director at Wieden+Kennedy. On the Season 5 premiere of Business of HYPE, in part 1 of a two-part series, jeffstaple sits down with the…
Miki Agrawal
Apr 14 • 49 min
Miki Agrawal is the founder of Wild, Thinx and Tushy. On the season 4 finale jeffstaple sit down with the entrepreneur and author to discuss how she started her three companies: Wild, a gluten-free pizza restaurant, Thinx, period-proof underwear and…
Jaysse Lopez of Urban Necessities
Apr 7 • 68 min
Jaysse Lopez is the founder of Urban Necessities. In this episode he details how he turned $20 into a $20 million dollar business and why he chose to partner with American Eagle. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE.…
Sean Wotherspoon - Part 2
Mar 31 • 54 min
In part 2 of a two-part series, Round Two owner Sean Wotherspoon reflects on his Nike collaboration. Sparing us no details, he talks sustainability, being an “average joe”, haters and much more. As always, thank you for tuning into HYPEBEAST Radio and…
Sean Wotherspoon - Part 1
Mar 24 • 66 min
Co-Founder of Round Two, Sean Wotherspoon sits down with jeffstaple in part 1 of this two-part series to discuss how he became a household name in streetwear. The vintage expert and recent Nike collaborator tells us how it all started from a vintage Polo…
Eric Koston
Mar 17 • 44 min
Eric Koston is a skateboarding legend, labeled often as the “Michael Jordan” of skateboarding. In this live recording, he details on his early rise to the sport, the complexities of sponsorships, creating his own brand and the interwoven cultures of…
Jaden Smith
Mar 10 • 43 min
Jaden Smith is a cultural icon who’s gained a following for his acting, modeling, music, clothing and humanitarian efforts. To only associate Jaden Smith with his parents, Will and Jada, would be downplaying the massive career he’s built. In this special…
David X Prutting of BFA
Mar 3 • 76 min
Co-founder of BFA, David X Prutting tells us how he went from assisting photographers to running his own business. He shares his insight on the competitive industry and how BFA became one of the most coveted sources for event photography. As always, thank…
Peter Lundgren of T-Post
Feb 24 • 34 min
Peter Lundgren is the founder of T-Post. Started 14 years ago, T-Post is a wearable magazine that delivers monthly t-shirts to your doorstep with a graphic on the outside and editorial feature printed on the inside. T-Post aims to reinvent storytelling…
Roy Choi
Feb 17 • 55 min
Roy Choi is a chef and restaurateur known for his game-changing business Kogi Truck. As he reflects on his ten-year milestone of being in the business, he discusses his thought process, early beginnings and newest venture, Best Friend. As always, thank…
Jerry Lorenzo
Feb 10 • 63 min
Jerry Lorenzo is the founder of popular streetwear brand, Fear of God. Recorded in his Los Angeles studio, Jerry begins the episode with a look back at his recently-launched collaborative line with Nike. The designer then recounts his time as a club…
Jon Wexler of adidas
Jan 6 • 93 min
Jon Wexler is the Vice President of Global Entertainment and Influencer Marketing for adidas. He has a job that everyone wants, but no one knows how to get it, so listen in as he details his journey, from losing thousands of dollars booking gigs in…
BlackRainbow
Dec 30, 2018 • 46 min
BlackRainbow is a creative marketing agency and media brand founded by Greg Hervieux and Jay Smith. The Parisian businessmen discuss BKRW’s mysterious origins, why print will never die, balancing the digital and real worlds, creating your cool no matter…
Benny Gold
Dec 23, 2018 • 75 min
Benny Gold is a San Francisco-based designer and accidental clothing brand founder. He tells us how hard-work and acting on impulses is a means to entrepreneurial success. Listen in as Benny documents the progression of his accomplished career, from…
James Whitner
Dec 16, 2018 • 82 min
James Whitner is the founder of The Whitaker Group, an East Coast retail empire that includes A Ma Maniere, Social Status, Prosper and A.P.B. On this show, James talks about getting shot and going to prison in Pittsburgh, finding his escape in fashion,…
Kevin Liles of 300 Entertainment
Dec 9, 2018 • 71 min
Kevin Liles is the co-founder and CEO of 300 Entertainment. The music mogul talks about hip-hop’s entrepreneurial spirit, protecting the art, maintaining an intern mindset, being of service, finding purpose in your work, mentoring and so much more. As…
Stephen Vanasco
Dec 2, 2018 • 72 min
Stephen Vanasco, formerly known as Van Styles, is a photographer extraordinaire and entrepreneur. Vanasco opens up about the importance of legacy, coming up directing adult films, the needs for flexibility as an entrepreneur, and the effect of social…
Mai Ikuzawa
Nov 25, 2018 • 41 min
This week we welcome the magnetic Mai Ikuzawa. Many of our past guests have been single-minded experts in one particular field, Mai however is a creative entrepreneur with a pulse on a wide range of industries, including automotive, high-fashion, film and…
Errolson Hugh
Nov 18, 2018 • 86 min
Errolson Hugh is the co-founder and principal designer of ACRONYM. In this episode we learn how Hugh has become your favorite designer’s favorite designer, spawning a new generation of street-minded technical fashion brands. He talks about discovering the…
Asa Akira
Nov 11, 2018 • 95 min
Warning: This show contains explicit language and subject matter. On this week’s episode of Business of HYPE With jeffstaple, the one and only Asa Akira opens up about the entrepreneurial side of the porn industry. This jam-packed episode features the…
Shepard Fairey
Nov 4, 2018 • 58 min
Shepard Fairey is a world-renowned street artist, activist and entrepreneur. Fresh off the launch of his most ambitious project to date, one that brings his work into the world of virtual reality, the 48-year-old dives into the genesis of his “Andre the…
Best of Season 2
Oct 21, 2018 • 12 min
The HYPEBEAST Radio team is hard at work, putting together amazing stories for Season 3 of Business of HYPE. In the meantime, we’ve compiled this mini episode in case you missed any of the many gems dropped in Season 2. And in case you did, go back and…
BLAMO!: How Jen Rubio Took Luggage Up, Up and AWAY
Sep 21, 2018 • 62 min
On this week’s episode of Business of HYPE, jeffstaple plays an episode of one of his favorite episodes from the BLAMO! podcast featuring AWAY founder Jen Rubio. “We saw an opportunity in this space to make a brand that people care about, talks about…
ICYMI: How Stadium Goods Flipped the Script on Retail (Redux)
Sep 21, 2018 • 54 min
Revisit our interview with the entrepreneurs bringing resale to the masses.
HYPEBEAST Founder Kevin Ma Announces HYPEFEST
Sep 17, 2018 • 18 min
On this special episode of Business of HYPE, HYPEBEAST’s Founder and CEO Kevin Ma announces plans for our most ambitious project to date, our first ever festival, aptly dubbed HYPEFEST. Although he doesn’t dive too deep into the specifics just yet, be…
Yassine Saidi of PUMA
Sep 9, 2018 • 71 min
Yassine Saidi, head of PUMA’s lifestyle and collaborations division, details his exciting career path with some stellar advice along the way. On the Season 2 finale of Business of HYPE With jeffstaple, you’ll hear Jeff address in his opening, the success…
George Bamford
Sep 2, 2018 • 60 min
George Bamford of Bamford Watch Department – the first company to offer full personalization of the world’s most iconic watches — explains how the once “antichrist” of the watch-world inspired the industry to rethink its approach to building brand…
Josh Luber of StockX
Aug 26, 2018 • 78 min
Josh Luber, CEO and Co-Founder of StockX details the rise of his unique business, a story, as he often tells it, of serendipity. As you’ll discover however, StockX was built on nothing short of hard work and sacrifice. As always, thank you for tuning into…
Julia Lang
Aug 19, 2018 • 52 min
Julia Lang is a brand consultant and digital marketing specialist. The Tanzanian-German marketing specialist details her budding career in curating the digital voice and image for celebrities, boutique stores and large corporations around the globe. As…
Bobby & Ben Hundreds of The Hundreds
Aug 12, 2018 • 73 min
Bobby and Ben Hundreds of The Hundreds dive into their brand’s origin story, one many revere as the first streetwear brand born on the internet. In discussing everything from their first run of shirts, to their first employee and first trade show, we…
Ben Baller
Aug 5, 2018 • 89 min
Jeweler of the stars Ben Baller recounts his humbling rise from his moniker’s hardwood origins to multi-millionaire status hot on the heels of retirement…if his entrepreneurial spirit doesn’t spark yet another career metamorphosis, that is. Listen in and…
Samuel Ross of A-COLD-WALL*
Jul 29, 2018 • 84 min
Samuel Ross is the founder of A-COLD-WALL* . In this episode, jeffstaple visits the designer in London to discuss his career trajectory thus far, from trading Instagram follows with Virgil Abloh, to working as a top designer at DONDA, and finally moving…
Shirt - Rapper, Artist, Maker of Things
Jul 22, 2018 • 103 min
Shirt is a rapper, artists and maker of things. He talks at length about navigating the music industry, signing to Jack White’s label, his bootlegged adidas x Nike project, parlaying a master’s degree and so much more. As always, thank you for tuning into…
Live at WeWork Creator Awards
Jul 16, 2018 • 30 min
jeffstaple hosts a panel discussion on disruption in creative culture with designer Benny Gold, Boss Babe founder Natalie Ellis and dancer/fashion designer Dusty Button. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please…
Mike Shinoda of Linkin Park
Jul 9, 2018 • 69 min
Linkin Park frontman Mike Shinoda opens up about Chester’s passing, while discussing the band’s origins. His career is one of many highlights. Linkin Park’s massive success at the turn of the century earned Shinoda a place on the pop pantheon: the group’s…
jeffstaple: Ask Me Anything Episode
Jun 17, 2018 • 73 min
On this week’s episode of Business of Hype With jeffstaple, our host answers some of your questions on this AMA. He goes long on the Pigeon Dunks, its haters, and the nitty-gritty business savvy behind the streetwear industry. As always, thank you for…
ICYMI: The Business of HYPE With jeffstaple, Episode 1: Hiroshi Fujiwara of fragment design (REDUX)
May 18, 2018 • 39 min
While Business of HYPE takes a brief hiatus, revisit our interview with the fragment design head honcho where he explains how he makes lightning strike twice, over and over again. This episode contains references to the following: (02:28) Undercover…
The Shoe Surgeon
May 6, 2018 • 75 min
Dominic Chambrone, better known as the Shoe Surgeon opens about how he went from a counterfeiter to the customizer of choice for celebrities like Justin Bieber. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don’t forget…
Levi Maestro
Apr 29, 2018 • 89 min
Levi Maestro is a videographer, consultant and social media jack-of-all-trades. In true early adopter fashion, Maestro has since migrated from platform to platform, consulting brands as he goes, designing and steering brands with his agency becomb. He’s…
James Jean
Apr 22, 2018 • 66 min
Illustrator and artist James Jean explains how he made the leap from comic book covers to galleries worldwide. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don’t forget to rate, comment and subscribe to our other shows…
Yoon Ahn of Ambush
Apr 15, 2018 • 51 min
Yoon Ahn of Ambush talks about breaking into the industry from Dior and beyond. Yoon Ahn is a bit of a polymath: her duties have ranged from music packaging to jewelry design and everywhere in between, but it is her consistent work ethic that have made…
Season 2 Teaser
Apr 1, 2018 • 6 min
Get a taste of some highlights from the upcoming season of HYPEBEAST Radio’s The Business of HYPE With jeffstaple. Featuring artist James Jean, vlogger Levi Maestro, Yoon from Ambush, celebrity jeweler Ben Baller, and Dominic Chambrone, AKA The Shoe…
Melody Ehsani
Mar 25, 2018 • 59 min
Designer Melody Ehsani explains how she broke into Fairfax’s infamous boys’ club. On this week’s episode, Jeff sits down with Melody Ehsani at Sole DXB in Dubai to discuss how she navigated her career to become a namesake in the streetwear world. As…
Mike Cherman, ICNY & Chinatown Market
Mar 18, 2018 • 80 min
Mike Cherman is the founder of ICNY and Chinatown Market. Despite his myriad contributions to streetwear, Mike’s working hand was largely invisible. Much of his work is instantly recognizable, though: he designed all of KITH’s branding from the box logo…
Michael Camargo of Upscale Vandal
Mar 11, 2018 • 78 min
Michael Camargo of Upscale Vandal explains why doesn’t have interns, why he bought the house he grew up in, and why everything really is Pusha T. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don’t forget to rate,…
Season 1 Teaser
Mar 10, 2018 • 5 min
Here are some highlights from Season 1 of HypeRadio’s The Business of HYPE With jeffstaple. Featuring Hiroshi Fujiwara, Sarah Andelman, Ben Baller, Aaron Levant, Melody Ehsani, and Michael “Upscale Vandal” Camargo. Business of HYPE airs Sundays on…
Aaron Levant, Agenda & ComplexCon
Mar 4, 2018 • 66 min
jeffstaple, entrepreneur Aaron Levant explains how he moved from graffiti to the streetwear world, and his attitude of ‘oppositional defiance.’ As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don’t forget to rate, comment…
Sarah Andelman of colette
Feb 25, 2018 • 47 min
On the second episode of Business of HYPE, jeffstaple sits down Sarah Andelman —the petite mastermind behind the French concept store colette. Sarah and her mother, the storefront’s namesake, created a singular experience at 213 Rue Saint Honoré: a…
Hiroshi Fujiwara of fragment design
Feb 11, 2018 • 37 min
On the Season 1 premiere of Business of Hype With jeffstaple, Hiroshi Fujiwara explains how he makes lightning strike twice. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. As always, thank you for tuning into HYPEBEAST Radio…
HB•R: Announcing Our New Radio Series, ‘Business of HYPE’ Hosted by jeffstaple
Feb 9, 2018 • 57 min
The streetwear OG goes long on everything Staple, except the Pigeon Dunk.
Introducing: Business of HYPE
Jan 28, 2018 • 0 min
From HYPEBEAST Radio, we introduce our newest podcast, Business of HYPE. Hosted by streetwear veteran, sneaker connoisseur, designer and founder of Staple Design, jeffstaple dives into an immersive conversation with some of the industry’s biggest names.…