Business of HYPE

Business of HYPE

anchor.fm/businessofhype
Business of HYPE with host jeffstaple is a weekly interview series that dives into the successful careers of well-known creatives, brand-builders and entrepreneurs from various corners of youth culture. We learn about the realities behind the dreams they?


John C Jay
May 19 • 88 min
On the Season 5 premiere of Business of HYPE, in part 1 of a two-part series, jeffstaple sits down with creative mastermind John C Jay. The man behind some of Nike’s legendary ad campaigns, details going from business journalism to Bloomingdale’s to…
Miki Agrawal
Apr 14 • 49 min
On the season 4 finale of Business of HYPE with jeffstaple, entrepreneur and author Miki Agrawal details on how she started her three companies: Wild, a gluten-free pizza restaurant, Thinx, period-proof underwear and Tushy, an affordable clip-on bidet.…
Jaysse Lopez of Urban Necessities
Apr 7 • 68 min
On this week’s episode of Business of HYPE with jeffstaple, Urban Necessities founder Jaysse Lopez tells us how he turned $20 into a $20 million dollar business and why he chose to partner with American Eagle. As always, thank you for tuning into…
Sean Wotherspoon - Part 2
Mar 31 • 54 min
On this week’s episode of Business of HYPE with jeffstaple, in part 2 of a two-part series, Round Two owner Sean Wotherspoon reflects on his Nike collaboration. Sparing us no details, he talks sustainability, being an “average joe”, haters and much more.…
Sean Wotherspoon - Part 1
Mar 24 • 66 min
On this week’s episode of Business of HYPE, in part 1 of a two-part series, jeffstaple sits down with Round Two owner Sean Wotherspoon. The vintage expert and recent Nike collaborator tells us how it all started from a vintage Polo Bear shirt, to Round…
Eric Koston
Mar 17 • 44 min
On this week’s episode of Business of HYPE, at a live recording, jeffstaple sits down with skateboarding legend Eric Koston. The “Michael Jordan” of skateboarding details on his early rise to the sport, the complexities of sponsorships, creating his own…
Jaden Smith
Mar 10 • 43 min
On this episode of Business of HYPE, at a special live recording, jeffstaple sits down with Jaden Smith. He shares with us how he wants to change the world by detailing his creative process and humanitarian concerns. Successfully paving his own path, the…
David X Prutting of BFA
Mar 3 • 76 min
On this week’s episode of Business of HYPE with jeffstaple, photographer and co-founder of BFA, David X Prutting tells us how he went from assisting photographers to running his own business. He shares his insight on the competitive industry and how BFA…
Peter Lundgren of T-Post
Feb 24 • 34 min
On this week’s episode of Business of HYPE, jeffstaple speaks with T-Post founder Peter Lundgren. Started 14 years ago, T-Post is a wearable magazine that delivers monthly t-shirts to your doorstep with a graphic on the outside and editorial feature…
Roy Choi
Feb 17 • 55 min
On this episode of Business of HYPE, Jeff sits with chef Roy Choi as he reflects on his ten-year milestone of being in the business. The founder of Kogi BBQ discusses his thought process, early beginnings and newest venture, Best Friend. As always, thank…
Jerry Lorenzo
Feb 10 • 63 min
To kickoff Season 4 of Business of HYPE, our host jeffstaple sits down with Fear of God founder Jerry Lorenzo. Recorded in his Los Angeles studio, Jerry begins the episode with a look back at his recently-launched collaborative line with Nike. The…
Jon Wexler of adidas
Jan 6 • 93 min
On the Season 3 finale of Business of HYPE, host jeffstaple sits down with Jon Wexler, the Vice President of Global Entertainment and Influencer Marketing for adidas. Jon has a job that everyone wants but no one knows how to get it, so listen in as he…
BlackRainbow
Dec 30, 2018 • 46 min
On this week’s episode of Business of HYPE, jeffstaple sits down with Greg Hervieux and Jay Smith, founders of creative marketing agency and media brand BlackRainbow. The Parisian businessmen discuss BKRW’s mysterious origins, why print will never die,…
Benny Gold
Dec 23, 2018 • 75 min
On this week’s episode of Business of HYPE, jeffstaple sits down with San Francisco-based designer and accidental clothing brand founder Benny Gold, delivering a show that centers on hard-work and acting on impulses as means to entrepreneurial success.…
James Whitner
Dec 16, 2018 • 82 min
On this week’s episode of Business of HYPE, jeffstaple sits down with James Whitner of The Whitaker Group, an East Coast retail empire that includes A Ma Maniere, Social Status, Prosper and A.P.B. On this show, James talks about getting shot and going to…
Kevin Liles of 300 Entertainment
Dec 9, 2018 • 71 min
On this week’s episode of Business of HYPE with jeffstaple, co-founder and CEO of 300 Entertainment, Kevin Liles, opens up about his massively influential career. The music mogul talks about hip-hop’s entrepreneurial spirit, protecting the art,…
Stephen Vanasco
Dec 2, 2018 • 72 min
On this week’s episode of Business of Hype, jeffstaple welcomes photographer extraordinaire and entrepreneur Stephen Vanasco, formerly known as Van Styles. Vanasco opens up about the importance of legacy, coming up directing adult films, the needs for…
Mai Ikuzawa
Nov 25, 2018 • 41 min
On this week’s episode of Business of HYPE, jeffstaple welcomes the magnetic Mai Ikuzawa. Many of our past guests have been single-minded experts in one particular field, Mai however is a creative entrepreneur with a pulse on a wide range of industries,…
Errolson Hugh
Nov 18, 2018 • 86 min
On this week’s episode of Business of HYPE with jeffstaple, we dive into the mind of ACRONYM’s co-founder and principal designer, Errolson Hugh. For 80 minutes, we learn how Hugh has become your favorite designer’s favorite designer, spawning a new…
Asa Akira
Nov 11, 2018 • 95 min
Warning: This show contains explicit language and subject matter. On this week’s episode of Business of HYPE With jeffstaple, the one and only Asa Akira opens up about the entrepreneurial side of the porn industry. This jam-packed episode features the…
Shepard Fairey
Nov 4, 2018 • 58 min
For the season 3 premiere episode of Business of HYPE With jeffstaple, our host sits down with world-renowned street artist, activist and entrepreneur Shepard Fairey. Fresh off the launch of his most ambitious project to date, one that brings his work…
Best of Season 2
Oct 21, 2018 • 12 min
The HYPEBEAST Radio team is hard at work, putting together amazing stories for Season 3 of Business of HYPE. In the meantime, we’ve compiled this mini episode in case you missed any of the many gems dropped in Season 2. And in case you did, go back and…
BLAMO!: How Jen Rubio Took Luggage Up, Up and AWAY
Sep 21, 2018 • 62 min
On this week’s episode of Business of HYPE, jeffstaple plays an episode of one of his favorite episodes from the BLAMO! podcast featuring AWAY founder Jen Rubio. “We saw an opportunity in this space to make a brand that people care about, talks about…
ICYMI: How Stadium Goods Flipped the Script on Retail (Redux)
Sep 21, 2018 • 54 min
Revisit our interview with the entrepreneurs bringing resale to the masses. Send in a voice message: https://anchor.fm/businessofhype/message
HYPEBEAST Founder Kevin Ma Announces HYPEFEST
Sep 17, 2018 • 18 min
On this special episode of Business of HYPE, HYPEBEAST’s Founder and CEO Kevin Ma announces plans for our most ambitious project to date, our first ever festival, aptly dubbed HYPEFEST. Although he doesn’t dive too deep into the specifics just yet, be…
Yassine Saidi of PUMA
Sep 9, 2018 • 71 min
On the Season 2 finale of Business of HYPE With jeffstaple, Yassine Saidi, head of PUMA’s lifestyle and collaborations division, details his exciting career path with some stellar advice along the way. As you’ll hear Jeff address in his opening, the…
George Bamford
Sep 2, 2018 • 60 min
On this week’s episode of Business of HYPE, jeffstaple sits down with George Bamford of Bamford Watch Department to find out how a lifelong tinkerer went from the watch-world’s “antichrist” to an industry inspiration, reigniting the lost art of…
Josh Luber of StockX
Aug 26, 2018 • 78 min
On this week’s episode of Business of HYPE With jeffstaple, Josh Luber details the rise of his unique business, a story, as he often tells it, of serendipity. As you’ll discover however, StockX was built on nothing short of hard work and sacrifice. As…
Julia Lang
Aug 19, 2018 • 52 min
On this week’s episode of Business of HYPE, jeffstaple sits down with brand consultant Julia Lang. The Tanzanian-German marketing specialist details her budding career in curating the digital voice and image for celebrities, boutique stores and large…
Bobby & Ben Hundreds of The Hundreds
Aug 12, 2018 • 73 min
On this week’s episode of Business of HYPE With jeffstaple, Bobby and Ben Hundreds of The Hundreds dive into their brand’s origin story, one many revere as the first streetwear brand born on the internet. In discussing everything from their first run of…
Ben Baller
Aug 5, 2018 • 89 min
On this week’s episode of Business of HYPE with jeffstaple, jeweler of the stars Ben Baller recounts his humbling rise from his moniker’s hardwood origins to multi-millionaire status hot on the heels of retirement…if his entrepreneurial spirit doesn’t…
Samuel Ross of A-COLD-WALL*
Jul 29, 2018 • 84 min
On this week’s episode of Business of HYPE, jeffstaple visits Samuel Ross of A-COLD-WALL* in London. The young accomplished designer talks, at great length, about his career trajectory thus far, from trading Instagram follows with Virgil Abloh, to working…
Shirt - Rapper, Artist, Maker of Things
Jul 22, 2018 • 103 min
On this week’s episode of Business of HYPE With jeffstaple, Shirt talks at length about navigating the music industry, signing to Jack White’s label, his bootlegged adidas x Nike project, parlaying a master’s degree and so much more. As always, thank you…
Live at WeWork Creator Awards
Jul 16, 2018 • 30 min
jeffstaple hosts a panel discussion on disruption in creative culture with designer Benny Gold, Boss Babe founder Natalie Ellis and dancer/fashion designer Dusty Button. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please…
Mike Shinoda of Linkin Park
Jul 9, 2018 • 69 min
To kickoff Season 2 of Business of HYPE With jeffstaple, Linkin Park frontman Mike Shinoda opens up about Chester’s passing, while discussing the band’s origins. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don’t…
jeffstaple: Ask Me Anything Episode
Jun 17, 2018 • 73 min
On this week’s episode of Business of Hype With jeffstaple, our host answers some of your questions on this AMA. He goes long on the Pigeon Dunks, its haters, and the nitty-gritty business savvy behind the streetwear industry. As always, thank you for…
ICYMI: The Business of HYPE With jeffstaple, Episode 1: Hiroshi Fujiwara of fragment design (REDUX)
May 18, 2018 • 39 min
While Business of HYPE takes a brief hiatus, revisit our interview with the fragment design head honcho where he explains how he makes lightning strike twice, over and over again. This episode contains references to the following: 02:28: Undercover 02:29:…
The Shoe Surgeon
May 6, 2018 • 75 min
On the season one finale of Business of HYPE With jeffstaple, the Shoe Surgeon opens about how he went from a counterfeiter to the customizer of choice for celebrities like Justin Bieber. As always, thank you for tuning into HYPEBEAST Radio and Business…
Levi Maestro
Apr 29, 2018 • 89 min
On this week’s episode of Business of HYPE With jeffstaple, the Maestro himself explains why he’s so much more than a vlogger. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don’t forget to rate, comment and subscribe to…
James Jean
Apr 22, 2018 • 66 min
On this week’s episode of Business of HYPE With jeffstaple, illustrator and artist James Jean explains how he made the leap from comic book covers to galleries worldwide. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please…
Yoon Ahn of Ambush
Apr 15, 2018 • 51 min
On this week’s episode of Business of HYPE With jeffstaple, Yoon Ahn of Ambush talks about breaking into the industry from Dior and beyond. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don’t forget to rate, comment and…
Season 2 Teaser
Apr 1, 2018 • 6 min
Get a taste of some highlights from the upcoming season of HYPEBEAST Radio’s The Business of HYPE With jeffstaple. Featuring artist James Jean, vlogger Levi Maestro, Yoon from Ambush, celebrity jeweler Ben Baller, and Dominic Chambrone, AKA The Shoe…
Melody Ehsani
Mar 25, 2018 • 59 min
On this week’s episode of Business of HYPE With jeffstaple, designer Melody Ehsani explains how she broke into Fairfax’s infamous boys’ club. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don’t forget to rate, comment…
Mike Cherman, ICNY & Chinatown Market
Mar 18, 2018 • 80 min
On this week’s episode of Business of HYPE, jeffstaple sits down with Mike Cherman of ICNY and Chinatown Market. “People say your brand dies when you go to Urban,” Mike Cherman says, “Enjoy making no money for the rest of your life. I’ve been in Urban…
Michael Camargo of Upscale Vandal
Mar 11, 2018 • 78 min
On this week’s episode of Business of HYPE With jeffstaple, Michael Camargo of Upscale Vandal explains why doesn’t have interns, why he bought the house he grew up in, and why everything really is Pusha T. As always, thank you for tuning into HYPEBEAST…
Season 1 Teaser
Mar 10, 2018 • 5 min
Here are some highlights from Season 1 of HypeRadio’s The Business of HYPE With jeffstaple. Featuring Hiroshi Fujiwara, Sarah Andelman, Ben Baller, Aaron Levant, Melody Ehsani, and Michael “Upscale Vandal” Camargo. Business of HYPE airs Sundays on…
Aaron Levant, Agenda & ComplexCon
Mar 4, 2018 • 66 min
On this week’s episode of Business of HYPE With jeffstaple, entrepreneur Aaron Levant explains how he moved from graffiti to the streetwear world, and his attitude of ‘oppositional defiance.’ As always, thank you for tuning into HYPEBEAST Radio and…
Sarah Andelman of colette
Feb 25, 2018 • 47 min
On this week’s episode of Business of HYPE, jeffstaple sits down Sarah Andelman — the mastermind behind 213 Rue Saint Honoré. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don’t forget to rate, comment and subscribe to…
Hiroshi Fujiwara of fragment design.
Feb 11, 2018 • 37 min
On the Season 1 premiere of Business of Hype With jeffstaple, Hiroshi Fujiwara explains how he makes lightning strike twice. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don’t forget to rate, comment and subscribe to…
HB•R: Announcing Our New Radio Series, ‘Business of HYPE’ Hosted by jeffstaple
Feb 9, 2018 • 57 min
The streetwear OG goes long on everything Staple, except the Pigeon Dunk. Send in a voice message: https://anchor.fm/businessofhype/message