After a successful hotel career, Trent joined the world of spa and wellness. Today, with 30 years combined experience in hotel and spa industry, there are few better qualified to question them. Come along as Trent continues to ask ‘Why?’.

The Very Real Danger Of Data Fatigue #914
Jun 1 • 1 min
I can honestly say I don’t even bother looking at the latest data on the COVID-19 pandemic anymore. I’ve just had enough. It’s not even that I’m sick of hearing all the sad news. I’m just numb to all the numbers. To the data. Data Fatigue is real. So as…
Never Underestimate The Role Of Luck And Timing #913
May 31 • 1 min
Hard Work. Hustle. Grind. All are crucial to achieving success. Right? Maybe. But Luck and Timing can also play a major role. We don’t acknowledge that enough. You may have incredible talent. You may well have worked really hard. Well done. But don’t kid…
The Art Of Selling Is To Help Them Buy #912
May 30 • 2 min
There’s no shortage of expert advice out there on how to sell. But here’s my non-expert take on it… You can’t SELL me anything, you can only HELP me buy. Ultimately, the decision to purchase is up to me. You help me by educating and informing me of the…
The Real Problem With Managing Remote Performance #911
May 29 • 3 min
Are you having trouble monitoring and managing the performance of you people in the new era of Work From Home? Many have. Look a bit deeper. There’s a real good chance that this is nothing to do with being remote. The real issue may well be that you just…
What Happens If The Game Never Ends? #910
May 28 • 3 min
A random observation… There are two types of game - Those That End & Those That Do Not. Endless games like CandyCrush & BubbleShoot seem much harder to put down. They seem inherently more addictive. Puzzle-type games, like Sudoku or Angry Birds, have an…
People Ultimately Buy The Fix, Not The Solution #909
May 27 • 1 min
If you’re selling a solution to a problem - which, let’s face of it, most of us are in some way - you’re selling the wrong thing. People don’t buy Solutions. The buy the Fix. Within reason, they often don’t even don’t even care how you arrived at the Fix.…
The Genius Of IKEA - Same Product, Different Markets #908
May 26 • 2 min
There’s more to IKEA than meets the eye. They’ve found a way to create a product that appeals simultaneously to different markets. And I’m not talking about the geographical markets. That bit is relatively easy. The one product is equally appealing to…
Face Masks Role Beyond COVID-19 - Fighting Air Pollution #907
May 25 • 3 min
Face Masks have become part of our daily dress code. The folks at Reebok’s European Innovation Lab, the Creation Centre, seem to think this might be the way it is for some time yet. They’ve started to play around with some design concepts for Fitness Face…
By The Time We Seek Change, It’s Already Happening #906
May 24 • 2 min
Consider this, rather than seeking change, what will really should be doing is finding a way to navigate that change. Why? Well, because by the time we seek change, it’s already happening. By continuing to seek change, we are able to give ourselves an…
The Sushi Train - The Next Big Thing In Retail #905
May 23 • 2 min
With all these new rules around social distancing, retail stores are limiting the number of shoppers inside the shop at any one time. But of course retail footprints have been designed for a time when many people can move freely around the space. That…
Seek Out The Root Cause, Not The Solution #904
May 22 • 2 min
Ray Dalio is the billionaire founder of Bridgewater Capital. Perhaps more importantly though, he is the author of Principles for Success. There are many great insights in the book. This particular one, around problem solving, really resonated with me.…
Now Is A Good Time To Rethink Your Entire Work Flow #903
May 21 • 4 min
As many businesses around the world are starting to re-open, or at least plan for that, COVID-19 guidelines are the first priority. But it would be wise to re-think your entire work flow now too. There may well be parts of your guest flow, your service…
It’s Your Story, Not Your Business, That We’re Buying #902
May 20 • 2 min
I’ve said it before. I’ll say it again. People buy your story! That’s what they resonate with. That’s what hooks them. That’s what keeps them loyal. Now, more than ever, it matters. As I see businesses opening up again, they’re still missing it. Unless…
Airlines Hedge On Fuel Prices. What Costs Can You Hedge? #901
May 19 • 3 min
Hedging is something usually associated with a commodity. Like fuel. By hedging on fuel prices, an airline commits to buy X amount of fuel over a set period of time at a fixed price. The reason they do this is to protect them against fluctuations in the…
Escapism vs Essentialism - Short Term vs Long Term #900
May 18 • 2 min
In a recent interview on The Raad Life, Nicolas Ronco discussed the topic of Escapism vs Essentialism with host, Raad Ghantous. The suggestion is that many spas are servicing Escapism wants vs Essentialism needs. To me, Escapism is about the Short Term,…
The Role Of Vending Machines In A Contactless World #899
May 17 • 2 min
We are moving into a world where, at least for a while, physical contact is bad. That’s good news for Vending Machines. Some are saying hotels will remove minibars in guest rooms due to the need to santise each and every item before a new guest checks in.…
Increased Inventory Costs Role In The ‘New Normal’ #898
May 16 • 2 min
The ‘New Normal’ is on the mind of every business owner and manager right now. For many, that means Face Masks, Social Distancing, Sanitising. But what about the secondary financial impacts? Not just the costs of these new safety measures, but of…
You Can Always Control Effort & Intent #897
May 15 • 2 min
In times of crisis like we’re all experiencing right now, it’s easy to feel like you have no control. We are all being severely influenced by factors beyond our control. But it’s important to remember you can always control your Effort and your Intent.…
Mixed Messages Is The New Normal #896
May 14 • 2 min
Over the past few weeks I’ve had people from all over the world reaching out to discuss various issues. They’re seeking for clarity in a world of confusion. The problem is they keep receiving Mixed Messages. Conflicting information. And that is the New…
Trust Is Your Most Valuable Asset - Now More Than Ever #895
May 13 • 2 min
Trust has always been an important factor in any client relationship. On the other side of this COVID-19 Crisis, it will be critical. Trust has taken a beating during this current crisis. We’re not sure who or what we can trust anymore. In every action,…
How Long Would It Take To Change The Culture? #894
May 12 • 2 min
There’s been a bit of talk during these COVID-19 lockdowns about how long it takes to change a habit. Most of what I’ve read suggests that after about 2 months, you’ll find your new habits forming. But how long would it take to change the culture? Take…
How Many Moments In Time Have You Already Missed? #893
May 11 • 3 min
This current COVID-19 Crisis is a unique Moment in Time. There will be much pain and suffering for many. But there will also be a lot of opportunity. There always is from these big Moments in Time. For those that are able to see them and are prepared to…
When The Pain Of Shopping Reaches A Tipping Point #892
May 10 • 1 min
Most arguments in favour of online shopping have traditionally centred around convenience. There’s been nothing really wrong with shopping the old fashioned way. It’s just that online is a bit more convenient. That was Pre COVID-19. In a Post COVID-19…
Don’t Underestimate The Youth’s Desire For Speed #891
May 9 • 2 min
It seems like all the world can talk about right now, in the midst of this COVID-19 pandemic, is the need for the world to slow down. This is the wake up call we needed to give the planet and ourselves a time out. However, as my dear friend Annie Devine…
What Of The Democratisation Of Wellness In A Post COVID-19 World? #890
May 8 • 2 min
The Democratisation of Wellness is all about making Wellness available to all. It’s a noble tenet. Wellness has always been a privilege for wealthy. It’s a concept I raised back in Ep. #566 of this show - I’ve heard many suggest…
Here’s Why The Wake Up Call Will Be Short-Lived #889
May 7 • 1 min
The current COVID-19 Crisis is the wake up call the world needed. This will make the world see the need for living a better life, taking more care of the planet and of our fellow man. Maybe. But I don’t think it will last very long. I believe that a more…
We All Have Different Thresholds…For Everything #888
May 5 • 2 min
One thing that has become very apparent to me during the past few months of this COVID-19 Crisis has been just how different our individual thresholds are. Threshold for pain. Our threshold for alcohol. Even our threshold for isolation. Many are about to…
What Happens When Spa Becomes A Liability For The Hotel? #887
May 5 • 2 min
Spas have long been standard feature for many hotels. But what happens when the Spa becomes a liability for the Hotel? That’s the call we go yesterday from one of our hotel partners. Whilst this specific case may not happen to you, I do believe Spas will…
The First Day After Lockdown #886
May 4 • 5 min
What does life look like after 47 Days of Lockdown? After 47 days of what has been one of the world’s stricter lockdowns, we were finally able to go back to work in Malaysia today. Well, most of us. A number of businesses, including Spas & Salons…
Is It Time For Hotels To Embrace The AirBnB Model? #885
May 3 • 3 min
Ever since it started, AirBnB has drawn the ire of the hotel industry. The home sharing juggernaut competes with hotels for the accommodation-seeking consumer, yet doesn’t have to adhere to many of the regulations and restrictions that the hotels do. Fair…
Smart Houses Are Nice, Smart Communities Are Better #884
May 2 • 2 min
We’ve heard a lot about Smart Homes over the years. But as James Ehrlich says, there’s no point having Smart Homes in Dumb Communities. Ehrlich is the founder of ReGen Villages which is a company he started to design and create those Smart Communities.…
Productivity Over Presence Will Be The New Mantra Of Work #883
May 1 • 2 min
What will the future of work look like in the wake of this COVID-19 crisis? Allison Baum wrote a great piece on exactly that. Here it is… A focus on Productivity over Presence will be…
Just 1 Degree Of Separation Can Insulate You From Impact #882
Apr 30 • 2 min
During this time of crisis, many of those in management positions are being forced to make tough decisions, especially those related to furloughing or laying off staff. It’s worthing noting that any time there is even just ONE degree of separation between…
This Could Signal An End An To Mental Health Stigma #881
Apr 29 • 2 min
Mental Health and Mental Wellness has long had a stigma attached to it. One potentially positive outcome from this COVID-19 pandemic and subsequent lockdowns and isolation will be an increased awareness of these issues. Of course, the sad downside is that…
Time to Understand to Whom, What And How You Are Connected #880
Apr 28 • 2 min
There will be some positive outcomes from the global lockdowns and isolation that we are all experiencing as a result of this COVID-19 pandemic. One of them is an awareness of just how we’re connected to everything else. I’m not just talking about…
A Post COVID-19 World Is Great News For Customer Service #879
Apr 27 • 2 min
Customer Service will be a big winner in the aftermath of this COVID-19 crisis. Social Distancing will mean limited customers in your store at the same time. Many will prefer to stick with online shopping where possible. So you need to make every customer…
Now Is The Time For Ideas Sex #878
Apr 26 • 3 min
New ideas are great. At a time of crisis you could argue they are actually essential. The only thing better than one idea, is many ideas. The only thing better than many ideas is what happens when you have IDEAS SEX! It’s not as rude as it sounds. Quite…
De-Urbanisation Makes Sense In Our Post-Crisis World #877
Apr 25 • 3 min
As countries around the world are closing their borders amidst the global COVID-19 pandemic, many are declaring the end of Globalisation. The time has come for countries to ensure their domestic house is in order so they can be self-sufficient. Maybe we…
Crisis Content Strategy - Deepen Relationships & Open Gateways #876
Apr 24 • 2 min
Whatever you’re sharing another person’s post, commenting on a post, creating your own videos or writing a blog, your Content Strategy at a time of Crisis, like right now, should fall into one of two buckets. Deepen Relationships OR Open Gateways. If…
Virtual Wellness And The Ad-Supported Revenue Model Opportunity #875
Apr 23 • 3 min
Virtual Wellness is everywhere right now. Virtual Meditation. Virtual Yoga. Virtual Healing. Virtual Massage Techniques. Spa & Wellness businesses forced to close their doors during the global lockdown are offering all sorts of virtual alternatives - for…
When The Ecosystem Starts Dictating To The Market Everyone Loses #874
Apr 22 • 3 min
Industries are built in this order… Market - Supply - Ecosystem The Market demands certain need/want/desire to be met. Supplies create various products & services to meet that demand. And Ecosystem forms above & around all of that to support the industry.…
Controlled Access Is The Key To Safe Haven Opportunities #873
Apr 21 • 1 min
If you can control the access to your business premises, you have the opportunity to create a Safe Haven for your customers. Coming out of this COVID-19 global pandemic, Safe Havens are what people will look for in everything they do and everywhere they…
Cruise Ships - The Ultimate Safe Haven At A Time Of Crisis? #872
Apr 20 • 1 min
Cruise Ships have taken a lot of heat during this COVID-19 pandemic There’s no doubt that they have contributed to the spread of the virus. But here’s a twist, in the event of a global virus outbreak like this one, is there any better place to be in the…
Time To Re-Think The Privatisation Of Essential Services? #871
Apr 19 • 1 min
Many countries around the world have privatised many of their Essential Services. At a time of crisis like right now, if these companies fail, the government has an obligation to bail them out. So if the government will always been on the hook for these…
It’s Not About The Utility, It’s About The Experience #870
Apr 18 • 3 min
One thing that this global lockdown is teaching us is the difference between Utility and Experience. When it comes to retail items, many of them can just be delivered to us. There is no need for us to go to the stores and shopping malls. But what many of…
The Hotel Spa Industry Emerged At A Time Of Crisis #869
Apr 17 • 3 min
Just as some new and interesting businesses will emerge from this current crisis, so too may entire industries. That’s what happened with the Hotel Spa Industry after the Asian Financial Crisis of the mid 1990’s. So start thinking about what industries…
A Pivot At A Time Of Crisis Saw The Birth Of Mandara Spa #868
Apr 16 • 2 min
Mandara Spa was born out of the Asian Financial Crisis of the mid-1990’s. The founder’s pivoted from a Spa Village concept when the economic crisis enveloped Indonesia, Asia and many other parts of the world. But in that ruin, they found a tiny glimmer of…
How Will Your SOPs Change After The Lockdown? #867
Apr 15 • 2 min
What exactly will your business look like on the other side of this crisis? For many, it’s impossible to be certain. But we can make some assumptions based on what we’ve seen so far during this COVID-19 pandemic. Based on those assumptions, businesses…
Will The Tyranny Of Proximity Be The New Normal? #866
Apr 14 • 3 min
The Tyranny of Distance has been something societies have been working to overcome for generations. And I think we’re largely succeeded. Right now, in the midst of this COVID-19 crisis, many in the world are experiencing the Tyranny of Proximity. What…
Crisis Is The Time To Plan - So You Can Execute In The Chaos #865
Apr 13 • 2 min
Right now the world is in Crisis. We’re all about survival. Just getting through this. Nobody knows what the word will look like on the other side of this. The one thing you can be sure of though, is it will be Chaos! And that is when you need to be able…
Don’t Sweat The Algorithms In Times Of Crisis #864
Apr 12 • 2 min
Anyone who’s ever posted content for anything more than the personal satisfaction of the process, has probably obsessed over the algorithm. That mystical thing that determine which bits of content get seen by which audience and when. But right now, with…
What’s The Point Of CEO Pay Cuts In Times Of Crisis? #863
Apr 11 • 3 min
At times of economic crisis, like right now, many CEOs and Executive Teams take pay cuts. Why? For a small business, sure, executive pay cuts might mean the difference between the company’s survival or not. But for the big companies, especially the big…
Community Will Be The Key To Building A Strong Business Post COVID-19 #862
Apr 10 • 4 min
The businesses that will be best equipped to survive and thrive in the Post COVID-19 World will be those that manage to build a Sense of Community around what they do. It’s a concept that lots of companies pay lip service to, but not so many really do it.…
Making The Best Use Of Your Expiring Products #861
Apr 9 • 3 min
If you have stock on your shelves that has a Use By date on it, every day it sits there is one day closer to its expiration. Start thinking about how you can move that inventory. Ideally, try to sell it. If necessary, offer value added incentives for…
Turning Your Fixed Costs Into Variable Costs #860
Apr 8 • 2 min
During a turndown in business, like many of us are experiencing right now, it’s the Fixed Costs that can ultimately kill the business. But what if they could convert some of those Fixed Costs into Variable Costs? Rent, is a great example. What if you…
How You Can Create Content Like The Big Boys #859
Apr 7 • 2 min
A key deterrent to most people in creating and publishing content is the fear that it won’t be good enough. That the production quality won’t be high and therefore they will come across as unprofessional. Pre-COVID-19, that may have been true. But take a…
Media Will Play An Important Role In A Cultural Reset #858
Apr 6 • 2 min
Are we in need of a Cultural Reset? Many are saying that this forced Lockdown and slow down is giving our planet a much needed chance to rest, recover and reset. Many more are taking this as an opportunity to reset their own lives and reassess priorities.…
‘Panic Media’ Plays An Important Role At A Time Of Crisis #857
Apr 5 • 2 min
There’s no shortage of people ready to take a swipe at the media. No doubt, it’s often justified. But sometimes I feel like we’re by laying blame on the media we can somehow absolve ourself of any blame or responsibility or accountability. Right now, many…
Time To Re-Think Your Business Operation Hours #856
Apr 4 • 2 min
Many businesses have been forced into drastic changes in their operational hours during this COVID-19 Crisis. Some have been completely shut down. Others are operating on limited hours. Most are hoping that when this is over, things will go back to…
You Don’t Have To Be THE Leader To Be A Leader #855
Apr 3 • 2 min
At a time of crisis, like right now, we need all the leadership we can get. According to Mark Cuban, that means all of us can have a role to play in the leadership of our organisation, social group and even our family. Leadership should not be limited to…
When ‘Branding First’ Becomes The Only Option #854
Apr 2 • 3 min
Branding or Sales. Which is more important? It’s a debate as old as business itself. Truth is, of course, that a sustainable business needs both. Just how much of each at any given time really depends on each company’s unique circumstances. But right now,…
Not Every New Habit Needs To Be For Life #853
Apr 1 • 3 min
Many people around the world right now are experiencing some form of lockdown or quarantine or restricted movement. Much of the advice given is to stick to your old habits and routines as much as you can to try to maintain a sense of normality during this…
Are You A Comfort-Seeker or an Opportunity-Seeker? #852
Mar 31 • 2 min
At at time of crisis I think we all seek comfort. It’s only natural. But coming out of this crisis it will be important for people to understand are they inherently a Comfort-Seeker or an Opportunity-Seeker. There will undoubtedly be some big…
Wellness Only Resonates If You’re Focussed On The Long Term #851
Mar 30 • 2 min
Jeremy McCarthy - Group Director of Spa & Wellness for Mandarin Oriental Hotel Group recently said… ‘People who are inspired by wellness are people who are future-focused’ This is part of the reason, according to Jeremy, that Wellness is often seen as…
Life Gets Real Interesting When You Stop Hiding Behind The Status Quo #850
Mar 29 • 2 min
Most of us, at some point in our lives, have hidden behind the Status Quo..whether we realised it at the time or not. If you’ve ever said, ‘I’d love to that, but…’ , then that’s exactly what you were doing. Because those ‘buts’ are the Status Quo. Or…
This Too Will Pass…But The World Will Not Be The Same #849
Mar 28 • 4 min
There’s lots of positive messages flying around at this time of global crisis, which is great. One the popular ones is the phrase…’This Too Shall Pass’. And it probably will. BUT…the world will not be the same after this. And I genuinely believe that most…
Can Your Organisational Structure Survive The Post-Crisis World? #848
Mar 27 • 2 min
Many things will be very different on the other side of this Global COVID-19 Pandemic. Potentially, the entire Organisational Structure of many companies will need to change to adapt to the Brave New World. Is your company’s Organisational Structure…
In Times Of Crisis You Need To Flirt With Stupid #847
Mar 26 • 2 min
It’s time to Flirt With Stupid! You know all those crazy ideas you had that nobody wanted to listen to? Well, guess what? When we finally come through this current crisis, you just might find the powers that be much more willing to listen. The world will…
Beware of Hindsight After The Crisis Has Passed #846
Mar 25 • 3 min
Hindsight is 20/20 they say. And they’re right. Because once you have all the facts and have also been able to observe the results of any decisions made earlier, it’s usually pretty clear what actions should or should not have been taken. But right now,…
Who Said Wellness Is A Recession-Proof Industry? #845
Mar 24 • 3 min
‘I always assumed Wellness would be a Recession-Proof industry.’ That was a comment I heard from someone in the Wellness space that was recently laid off. So it turns out, Wellness is NOT recession-proof. Of course, there are those who would argue that…
Multi-Tasking Staff Will Be The Future Of Our New World #844
Mar 23 • 2 min
Are you ready for the New World Order? I think it’s coming. We should all be thinking about how we can best equip ourselves to be of value in the New World Economy. One way to do that is to be Multi-Skilled. I genuinely believe that the most valuable…
Content Can Make A Big Difference To Your Business - Now More Than Ever #843
Mar 22 • 3 min
I’ve been telling you for years that creating content should be a key part of the overall marketing strategy for any business. Now, with the world on LOCKDOWN, that is more true than ever before. Just look at what we’re all doing, all day long, for days…
Will This Current Crisis Signal An End To Globalisation? #842
Mar 21 • 3 min
Many things have been exposed as a result of this COVID-19 coronavirus crisis. Perhaps the one that will result in the biggest change in our lives with Globalisation. Over the past several years we have been running full speed towards Globalisation.…
Positive Messages Are Great At A Time Of Crisis - But Ranting Is Ok Too. #841
Mar 20 • 3 min
Lots of social media right now is full of messages of positivity and hope. Stay Strong! We Will Get Through This Together! This Too Shall Pass. And that’s GREAT. Lots of people at a tough time like now are really in need of those kind of messages. But…
Tough Management Decisions In Times Of Crisis #840
Mar 19 • 5 min
For any business trying to make decisions at a time like this is really difficult. The toughest of those decisions often revolve around your people. Your employees. Your teams. Your colleagues. Your friends. If your business operates multiple units and…
Trent365! - Sharing Daily Perspectives At A Time Of Crisis #839
Mar 18 • 8 min
I’m in LOCKDOWN. So we’re changing things up a bit. I’ve decided to try a bit of a Daily Journal kinda format for the Trent365! Show - at least while I’m in this limited lockdown here in Malaysia. Multiple, random thoughts as they occur to me throughout…
Force Majeure Could Mean The End Of Your Business #838
Mar 17 • 2 min
Force Majeure is defined as - unforeseeable circumstances that prevent someone from fulfilling a contract. Many contracts have such a clause. It would typically come into play in the event of a tsunami or earthquake or similar. But this current COVID-19…
There Are No Absolutes. The World Is Flexible. You Must Be Too. #837
Mar 16 • 3 min
This is a sentiment from a conversation I overheard a few months ago. I don’t recall exactly where or when. But at the time I heard it, it just felt like a meaningful thought. So I wrote it down. Today, right now, in the post-COVID-19 world in which we…
It’s Time Society Started Encouraging People To Not Chase That Thing #836
Mar 15 • 2 min
As a society we just don’t tend to encourage people to NOT chase that thing…especially when we’re succeeding. And maybe it’s time we did. That’s the message I picked up in this recent interview with the actor Robert Downey Jr on the Joe Rogan Show……
The HUGE Sponsorship Opportunity For YOUR Business #835
Mar 14 • 2 min
Events all around the world are being cancelled. What about all the sponsors of these events? They were hoping for some brand exposure. Now they won’t get it. And therein lies an opportunity for your business. Reach out to those sponsors who’ve been…
A Look Inside The Emotions Of Cancelling Events During COVID-19 #834
Mar 13 • 4 min
All around the world events of all types are being cancelled. No doubt this causes lots of inconvenience for those planning to attend, not to mention the financial implications. But as someone who has just had to make the decision to cancel an annual…
How To Promote Your Spa Business During This COVID-19 Crisis #833
Mar 12 • 3 min
At this time of heightened concerns about the coronavirus COVID-19, many Spa Business are suffering. We’re being told to avoid close contact with other people. And let’s face it, Spas mean close contact. There’s also so much noise around what to do and…
Double Check Your Travel Insurance Policy At A Time Of Crisis #832
Mar 11 • 2 min
At a time of crisis like we’re experiencing now with this COVID-19 outbreak, most people prefer not to travel. However, if like me, you still need travel, at the very least you need to be well aware of what’s covered by your Travel Insurance Policy. For…
How To Handle Cancellations Due To The COVID-19 Crisis #831
Mar 10 • 2 min
Many businesses in the travel and tourism industry are suffering from mass cancellations due to the COVID-19 coronavirus crisis. How should these businesses be handling the requests for cancellations? Should they waive their existing cancellation policy?…
Fear Is Real, Even If The Reality Is Not #830
Mar 9 • 2 min
Fear is a funny thing. Often the fears that we hold on to are the result of us overestimating the risk. They’re not entirely rational. But that doesn’t really matter. My fears are very real - to me. No matter how irrational they may be. Right now, many…
Subtle Yet Significant Differences Make The Biggest Impact #829
Mar 8 • 2 min
Making a big impact does not necessarily require you to make big changes or even big efforts. It is often the smallest of things that make a difference to our customers and therefore end up making the biggest impact. That was certainly the case on my…
Why You Should Be Selling Tickets, Not Taking Bookings #828
Mar 7 • 1 min
When people buy a ticket, they’re committed to the purchase. They’ve already made it. But when people make a reservation or a booking, the commitment just isn’t as strong. Even if you’re insisting on a credit card to secure the booking, the purchase still…
Story Is The Difference Between Data And Information #827
Mar 6 • 2 min
Seth Godin has said that data without a narrative is really just noise. We, as humans, simply aren’t programmed to process data. Instead, we relate and react to stories. We need not look any further the current COVID-19 outbreak for a prime example of…
Dunkin’ Donuts & The Danger Of Literal Branding #826
Mar 5 • 2 min
Many will tell you that, as a new brand, you need to have a narrow focus. It helps you as the brand to not spread your resources too thin and it also helps the market better understand who you are and what you do. Part of that is your brand name. The more…
What Would It Take To Break Our Most Sticky Habits? #825
Mar 4 • 1 min
Using public transport in any city always provides fascinating insights into human behaviour. Riding the rails at this moment in time is an interesting study in how the COVID-19 is impacting people in their daily lives. Yesterday in Bangkok, just about…
BREAKING NEWS: Asia Spa Magazine Is Open For Business - Again #824
Mar 3 • 1 min
Remember back in October last year - in Ep. 699 to be exact - I told you that Asia Spa Magazine was closing it’s doors at the end of October? Well, they did. But now they’re open again! Yes. That’s right. AsiaSpa Magazine is back! The first edition of the…
How To Tell Your Brand Story Through Your People #823
Mar 2 • 2 min
A couple of years ago I wrote a blog post about how all brands and businesses should focus on telling their unique stories. Here’s that post… Perhaps the easiest and…
Brandless Is Dead. Long Live Purposeful Brands. #822
Mar 1 • 2 min
Brandless launched in 2017. Raised almost $300 million in funding (including $240 million from SoftBank’s Vision Fund). Now, they have shut down. The vision of Brandless was to sell plain label products at a significant discount. The discount coming from…
There Are No Accidents. Stop Making Excuses. #821
Feb 29 • 1 min
There are no accidents. Everything that happens to you is a direct or indirect result of your actions or inactions. You didn’t accidentally fall down - you we’re watching where you were walking. You didn’t have a car accident - there was a collision as a…
Do You Need An Image Release If Your Staff Are In Your Social Media Content? #820
Feb 28 • 2 min
Smart companies and brands and businesses are creating lots of content as part of their overall marketing and branding strategies. And if they’re really smart, they’re using their own employees in that content. It’s what helps make the messaging seem more…
TEMPO Home Weightlifting Solution Launches #819
Feb 27 • 2 min
TEMPO is being called ‘the Peleton of dumbells’. It’s another of what I call the Mirror-Led Home Fitness Solutions. There’s a 42 inch high mirror built into a free standing cabinet that contains the rest of the tech - and a set of dumbells of course. The…
Memes And Challenges - Nonsense Or Smart Content Strategy? #818
Feb 26 • 3 min
Memes on Social Media are silly, right? And don’t even get me started about these Challenges, like you see on TikTok! No serious business or brand would waste their time…would they? Well…what do you think your customers, guests, clients are spending time…
Embedding Wellness Into Education Today Makes For A Better Tomorrow #817
Feb 25 • 3 min
Nepal has just announced that they will be making Yoga compulsory in schools. The reasoning is to encourage and promote healthy lifestyles amongst the young generation. If we dig a little deeper into why a government would want to do this, I believe it…
How To Identify Opportunities At A Time Of Crisis…Like Now #816
Feb 24 • 4 min
The Coronavirus - or COVID19 as it’s now officially called - is a crisis. Not quite a global crisis, at least not yet. But a serious crisis in China for sure. And as with all crises, there will be opportunities that arise. Being able to identify those…
Where Can We Find Serendipity In A Modern World? #815
Feb 23 • 2 min
Serendipity is a great part of life. The unexpected happenstance that just, well, happens. But in a world where so much of our lives are dictated by The Algorithm, can we really still have Serendipity? Think of the content you consume. Netflix, Hulu,…
Are You Looking For Feedback Or Validation? #814
Feb 22 • 2 min
Have you ever been asked to provide your feedback or advice or opinion and then, as soon as you give it, the person you give it to is instantly dismissive and even defensive? I have. Now, it could be that you’re just not delivering the feedback very well.…
NEW: The Insignificant Increase Pricing Strategy #813
Feb 21 • 3 min
I’ve just stumbled upon what I reckon might just be a brilliant pricing strategy, all thanks to Netflix. Netflix have just increase their subscription prices in Malaysia, where I live. The top tier level will now cost me an extra MYR 10 per month (approx.…
The Very Real Danger Of Spas Offering Wellness #812
Feb 20 • 3 min
“This is a matter of trust – spa and wellness operators must be scrupulous when making claims about the benefits of all treatments and wellness experiences.” - Liz Terry, CEO Leisure Media. This comment was in reference to an article in Spa Business about…
Is Achieving Excellence Worth The Price You Pay? #811
Feb 19 • 2 min
Striving for Excellence or Perfection or Best is great…but it obviously comes at a price. You will no doubt need to sacrifice a lot to reach those lofty heights of achievement. But here’s the thing…Excellent, Perfect, Best are essentially subjective…
“Why Not?” Is A Really Bad Answer To The Question of Why. #810
Feb 18 • 1 min
Some men see things as they are, and ask why. I dream of things that never were, and ask why not. Robert Kennedy said that. So too did George Bernard Shaw, essentially. But unless you’re a Kennedy or a Noble Laureate, it might not be the most practical…
My Earliest Memory Of The Power Of Context #809
Feb 17 • 2 min
Engelbert Humperdinck taught me the Power of Context! When I was 9 or 10 years old, our teacher played the Quando Quando Quando song in class and asked us what ‘quando’ meant. I had no idea. None of us did. But when I thought about that word in the…
Don’t Underestimate The Reach Of watchOS #808
Feb 16 • 2 min
Almost 8% of the downloads of this show in recent weeks has occurred on the watchOS. In 2019 Apple shipped 31 million units of the Apple Watch. The entire Swiss watch industry only shipped around 21 million units. The Apple Watch is becoming a serious…
Why We Must Stop The War On Conventional Fuels #807
Feb 15 • 3 min
Global Warming is bad. Climate Change is bad. I get it. BUT… Eliminating all Fossil Fuels and Nuclear Fuels immediately just isn’t realistic. That’s the essence of the message delivered by Forbes Asia Editor-At-Large, Rich Karlgaard, in an article titled…
How The Dynamic of Long Haul Vs Short Haul Impacts Your Customers #806
Feb 14 • 1 min
Our perspective of most things can vary considerably depending on whether we are taking a Long Term or a Short Term view. When it comes to Hotel Spas specifically, we have guests who are usually only in the hotel for a few days. Their perspective is very…
Host The Party With Your Own Meet-Up #805
Feb 13 • 2 min
Organising a simple Meet Up at your local Starbucks or Cafe is a great way to establish your authority within your industry OR within the circle you want to be a part of. It’s another simple example of you Hosting the Party and controlling the narrative,…
Host The Party By Starting A Blog Or Vlog #804
Feb 12 • 2 min
In a follow up to Ep. #803, today we look at another great way to raise your profile… Start a Blog or even a Vlog. It’s just another way that you can control the narrative. Invite the people whose attention you’re trying to grab to write a Feature Article…
Host The Party By Starting A Podcast #803
Feb 11 • 2 min
If you want to control the narrative…Host the Party. It’s a concept first introduced to me by Gary Vaynerchuck and it makes perfect sense. Be the person who controls the space where your target market wants to hang out and you will get their attention.…
A Customer-First Default Will Never Let You Down #802
Feb 10 • 1 min
It’s time to review your systems and processes. They may well work great for you, your people and your organisation…but what about your guests / customers? Way to often we miss the boat when it comes to instilling a Customer-First culture in our…
Freedom or Privacy? You can’t have both. #801
Feb 9 • 2 min
Freedom is something many of us take for granted and most would assume it’s just something that all law-abiding human beings should be entitled to. Privacy is kinda the same. But the reality is, in a modern world, to be free to move around usually means…
Fake Grass Is Greener On The Other Side Too #800
Feb 8 • 1 min
To celebrate Ep. #800 of the Trent365 Show…a little perspective. Sometimes the grass actually IS greener on the other side. BUT…beware… It could just be Fake Grass! In a world where our lives play out on social media, it’s now easier that ever to get…
Should You Speak At A Conference For Free? #799
Feb 7 • 2 min
Speaking at an industry event can be a great opportunity to raise your profile and also to gain valuable exposure for your brand. But should you be willing to do it for free? That’s the question Simon Shepherdson asked a couple of days ago on the back of…
How To Use A Colour Wheel To Enhance Your Designs #798
Feb 6 • 2 min
Do you know how to use those Colour Wheels properly to help you with choosing your colour schemes? I didn’t. But now I do. Thanks to the folks over at The Futur. Here’s a link to their awesome Instagram post which explained it all in terms so simple even…
Fun Fact : J. Lo’s Fee For Super Bowl Performance #797
Feb 5 • 1 min
The Super Bowl is one of the most watched events in the world. 100+ million people see it every year. So how much do you think Jennifer Lopez & Shakira got paid to play at the Half Time Show this year? The answer will AMAZE you… ZERO! Yep. They are just…
How TikTok Killed Bloomberg’s Twitter News Play #796
Feb 4 • 3 min
Bloomberg is arguably the most well known brand in business media. A few years ago they launched a social-first, Twitter-first new brand which they called Tic Toc. Everything was going fine, until a crazy little social network all about dancing and lip…
It Could Be Them…But It’s Probably You #795
Feb 3 • 1 min
Many of us these days are very good at blaming everyone and everything else for the problem. It much easier to do that that to own up and accept that maybe it was me who did something wrong. I heard a great analogy on The Tim Ferriss Show podcast recently…
Byte Is Your a Chance To Get In Early And Grab Attention #794
Feb 2 • 3 min
Byte is a reincarnation of Vine, that 6 second looping video app that was acquired by Twitter and then slowly died. Why should you care? Well, Vine very quickly developed a strong following. There’s a good chance Byte will too. And as it only just…
Your USP Can Be And Should Be Variable #793
Feb 1 • 3 min
Your USP (Unique Selling Proposition) does not have to be static. It CAN and probably SHOULD change and adapt, based on what’s happening in your market at any given time. A few years ago, I wrote about how promoting the fact that your Spa is clean and…
The Simple Way To Make Your Instagram Locations Pop #792
Jan 31 • 3 min
Lots of businesses reply on Instagram to give them some ‘social cred’. Hospitality related businesses, especially, often have #nameofhotel #nameofattraction #nameofspa type of sign posted in a specific location around their property to encourage you to…
Isn’t Recycled Packaging Is Missing The Whole Point? #791
Jan 30 • 2 min
Recycling is a hot topic. It has been for a long time. And so it should be. We need to work hard to minimise the the impact we make on our environment. But whilst lots of big brands like to talk about their Sustainability Goals and how much of their…
How Do You Look Offline #790
Jan 29 • 1 min
In a world obsessed about how our business looks Online, it’s important not to forget how we look Offline. Many companies today have their own Apps. Many of those Apps work great…as long as your customers are Online. But what happens when they are not?…
Your Spa Menus Are Failing Due To Unrealistic Expectations #789
Jan 28 • 2 min
If you try to be everything to everyone, you’ll end up being nothing to no one. I reckon that statement goes a long way to explaining the inefficiency of the Hotel Spa Menu. We expect it to be a Sales Tool, a Branding Tool and an Informational Tool. For…
The Difference Between Selling And Branding Is The Intent #788
Jan 27 • 2 min
If you’re looking to build a long-term, emotional connection with your customers…you’re branding. If you just want to close the sale today, right now…you’re selling. Neither one is better or more noble than the other. They are just different things. And…
Emotion Is At The Core Of A Strong Brand #787
Jan 26 • 2 min
Branding is not about Products & Services. It’s not even about Features & Benefits. Branding is about emotions. How do people FEEL when they interact with your brand? Just take a look at what the big, successful brands do. Coke’s brand messaging is people…
What If Dynamic Pricing Favoured The Buyer, Not The Seller? #786
Jan 25 • 5 min
Dynamic Pricing is all about adjusting your prices based on the market demand. Usually that means, if the demand is high, the price goes up. If demand is low, the price goes down. Airlines are the masters at this. Many airlines let you pay a bit extra for…
The Power Of Slow Retailing #785
Jan 24 • 2 min
The luxury boutiques like Chanel & Dior are masters at Slow Retailing. They don’t want you to rush. Take your time. Stay a little longer. Spend a little more. At the other end of the spectrum are supermarkets and convenience stores. They’re all about Fast…
How To Build Your Own Personal Branding Statement #784
Jan 23 • 2 min
Personal Branding is something just about everyone should be thinking about these days. Whether you’re an Influencer, or trying to sell your online courses or just trying to progress in your career, your Personal Brand matters. PS: Remember when we used…
The Fading Efficacy Of Interruption #783
Jan 22 • 2 min
According to Seth Godin, advertising is essentially interruption. We’re being interrupted from whatever we’re doing - be it watch TV, flicking through Facebook or walking down the street - to see or hear a message to compel us to buy or do something that…
Retail Is Not Dead - Just Overpriced And Irrelevant #782
Jan 21 • 1 min
Retail is Dead. Everyone’s saying it. It must be true. But it’s NOT. Retail Spaces are simply Overpriced for the value they currently give to the sellers or retailers. Once upon a time, when we all shopped in Bricks n Mortar stores, high retail rents made…
Why Isn’t YouTube A Proprietary Eponym? #781
Jan 20 • 2 min
We don’t search online…we Google it. We don’t book a ride-hailing service…we call an Uber. Just like Kleenex & Xerox before them, these brands have become generic trademarks (or proprietary eponyms). They have come to define the category. So what happened…
A Simple Template For A New Startup Business #780
Jan 19 • 2 min
Help People Do X At Home. That’s a basic template for a potentially infinite number of new startup businesses, according to Paul Graham, Founder of YCombinator. YCombinator is one of the most famous startup accelerators of our time, having created such…
The Diminishing Returns Of More #779
Jan 18 • 3 min
More customers. More sales. More revenue. More is usually what we strive for. But it’s important to remember that at some point, the Law of Diminishing Returns will probably come in to play. If you add more items to your menu, your customers might get…
What If The Hotel Spa Concept Never Existed? #778
Jan 17 • 3 min
Can you imagine a world where Hotels did not have Spas? Many can’t. But the fact is, just 25 years ago, most Hotels did not have a Spa. But if we are to be able to effectively imagine the Hotel Spa of Tomorrow, I would suggest what we need to do is forget…
Understanding The Power Of Inconvenience #777
Jan 16 • 1 min
One man’s inconvenience is another man’s value. After-Sales Service is an inconvenience to the Seller…but potentially invaluable to the Buyer. Amazon’s return policy is a massive inconvenience to the organisation…yet, for many customers, it’s a key factor…
When Is The Best Time To Call #776
Jan 15 • 2 min
Not so long ago we often found ourselves asking ‘When’s the best time to call?’ But that was a different time. A different world. A world without the mobile phone. Today, we’re in a mobile-first world. We’re always on. Always connected. And with that…
The Experience Economy - A Shift To Time Well Spent #775
Jan 14 • 2 min
Author Joseph Pine is credited with coining the phrase The Experience Economy. What’s it’s all about is the shift, over time, from a Commodities-based Economy, to a Goods-based Economy, to a Services-based Economy and now, heading into an Experience-based…
Actively Listening Is Better Than Actively Looking #774
Jan 13 • 1 min
If you’re looking for a new customer, a new product innovation, a new market opportunity or even a new job, it’s time to STOP LOOKING and START LISTENING! The problem with Actively Looking is that your bias kicks in. You’re looking for a result and so you…
Why Aged Care Will Integrate Wellness Better Than Hotels #773
Jan 12 • 2 min
The Aged Care industry is looking to Hospitality and Wellness for fresh ideas and ways of doing things. But I believe it won’t be too long before it’s the Hotel Industry looking to Aged Care to find better ways to integrate Wellness. And there’s a very…
You Can Move But You Can’t Run Away #772
Jan 11 • 1 min
“The only thing you change by moving, is your address.” A great quote for the show The River on Netflix. The point they’re making is that running away won’t necessarily solve your problems. I don’t totally agree. Especially if your problem is being in a…
Breaking Your Routines To Identify New Opportunities #771
Jan 10 • 2 min
Routines are great thing in business. In many ways, they’re critical in achieving operational efficiencies. But they also can inhibit our ability to see what is right in front of us and to identify new opportunities. By breaking your routine and doing…
Can Someone Please Explain The Global Success Of Sushi? #770
Jan 9 • 2 min
Let me pitch you a new cuisine concept… We’re going to take a slab of raw fish, stick it on a slab of cold rice. And you’re going to eat it! Doesn’t sound very appetising, does it? And yet, Sushi is one of those global phenomenons in the world of food.…
The Golden Globes Just Went Vegan. What About You? #769
Jan 8 • 2 min
When it comes to Wellness Trends for 2020, many have said that Veganism is right up there. And whilst I’m often skeptical about whether or not many of these so-called Trends are little more than fleeting Fads, I’m thinking Veganism may well be having it’s…
The Irony Of Sleep and Technology #768
Jan 7 • 2 min
Brain Heater over at TechCrunch reckon CES 2020 might just go down in history as The Year of Sleep Tech. But he also ponders the irony of why we seek out technology to solve our sleep problems when in fact it’s technology that’s largely to blame? Great…
Value Journal - Track The Value You Bring Every Day #767
Jan 6 • 3 min
What Value Do You Bring? This is really what every potential employer is trying to work out when considering candidates. But it’s amazing how many candidates don’t have a good answer to the question. So I’d like to propose that you start your own Value…
Surprise And Delight - Good For Your Business And Your Brand #766
Jan 5 • 3 min
Do you have a Surprise and Delight Strategy in place for 2020? If not, you really should. Malaysia’s KLIA Airport had a great one in place. On two incoming flights, just a few days before Christmas, while the passengers were waiting for their luggage, the…
One Man’s Collaboration Is Another’s Joint Venture #765
Jan 4 • 1 min
Academics want to Collaborate. Business people want to Compete. I spoke about this a bit back in Ep. #253 of this show… Competition or Collaboration But a recent discussion with my buddy Lee Duke made me realise that if you re-frame the discussion…
The Price Of Transparency Is Your Self-Esteem #764
Jan 3 • 2 min
Transparency is a good thing. Right? Well, brand guru Martin Lindstrom isn’t so sure. He reckons the cost of transparency is that we’re always comparing ourselves to others…and often coming up short. As a result, as transparency increases, our self-esteem…
Don’t Let The Journey Distract You From The Destination #763
Jan 2 • 1 min
It’s not the destination, it’s the journey. Famed American essayist, poet, philosopher and leading transcendentalist Ralph Waldo Emerson introduced the world to this concept back in the 1800’s. In more modern times, it has become something of a catch cry…
You’re Gonna Die #762
Jan 1 • 2 min
Let’s kick of 2020 with the ultimate motivational quote from Gary Vaynerchuk… You Are Going To Die! It’s a fact. We all know it. But if you’re really looking for a reason to take a little risk, to try something new, to strive for a more complete and…
The Power of Simultaneous Audacity And Empathy #761
Dec 31, 2019 • 2 min
In this, the final episode of Trent365 for 2019, I wanted to leave you with a Gary-ism. Or is it a Vayner-ism? A Word of Wisdom from Gary Vaynerchuck. To achieve success, Audacity is important. You need to dare to dream and dream big. You must have those…
Creating Content Is A Great Way To Clarify Your Thoughts #760
Dec 30, 2019 • 2 min
He Who Can, Does. He Who Cannot, Teaches. That quote is attributed to George Bernard Shaw. Well, I’ve got a bit to add to it. Those Who Aren’t Sure, Create Content. I genuinely believe that the more you try to put your thoughts into words - be that in…
TimeBoxing - The Ultimate Time Management Solution #759
Dec 29, 2019 • 2 min
TimeBoxing is a great system of time management. It’s basically a way to power-up your To-Do List. The idea is that you allocate a fixed period of time within which to complete a task. Once that time is up, you’re done. It’s great, in fact maybe…
From Zero To 70% Audio Consumption - A Modern Media Case Study #758
Dec 28, 2019 • 2 min
Are you still questioning the value of making your content available in audio format? Listen to this… Danish online magazine, Zetland, started getting the authors of the stories published on the site to read them and make them available in audio format,…
Applying The Toothbrush Test To Identify A Wellness Opportunity #757
Dec 27, 2019 • 1 min
The Toothbrush Test is credited to Google founder, Larry Page. It’s a simple criteria he applies when they look at acquiring new companies. They only want to buy companies who have a product or service that people need to use at least once or twice every…
Embracing Positive Feedback - The Key To Real Personal Growth #756
Dec 26, 2019 • 2 min
As humans, we seem to be almost programmed to focus on the negative, rather than the positive. But a recent article in Harvard Business Review suggest that embracing and understanding the positive feedback we get may well be the key to unlocking real,…
Build Brand Equity - Tell Your Christmas Work Stories #755
Dec 25, 2019 • 1 min
While the rest of us are enjoying the Christmas Holiday Season, many more are out there working today. And for those companies that do have people working today, it’s actually a great time to build Brand Equity by telling your Christmas Work Stories.…
New Hotel Management Contract Survey Released #754
Dec 24, 2019 • 3 min
Hospitality consulting firm Hotelivate, has just just released their Hotel Management Contract Survey 2020 – South Asia, entailing a comprehensive review of 85 contracts/LOIs, representing around 16,200 rooms, signed in the region over the last two…
What’s On Your Wall? When Did It Last Change? Why Does It Matter? #753
Dec 23, 2019 • 6 min
If you’re in a consumer-facing business, chances are you spend a lot of time thinking about the environment you create for your customers. What’s on the wall? How’s the lighting? What music is playing in the background? What ambience are you creating for…
Dreams Are Free - The Journey Is Not #752
Dec 22, 2019 • 1 min
Mark Wuttke, President & COO of Barbor Cosmetics in the USA said this… Dreams are free but the journey is not. There is a price that must be paid sooner than expected. The price is almost always higher than planned. The price may also require payment more…
The Great Dichotomy Of Success - Think Big, Execute Small #751
Dec 21, 2019 • 2 min
Thinking Big is important for long term success. But if you do that at the expense of Executing Small, then your business may not survive long enough to reap the rewards of your big thoughts. It’s easy to get lost in big picture, strategic thinking. And…
The Value Of A Personal Brand Avatar #750
Dec 20, 2019 • 2 min
Personal Branding matters. Whether you’re working within a bigger company or organisational structure or out there on your own as an independent business, it’s important that those around you know who you are and what you stand for. That is your Personal…
New Global Spa Benchmark Report Now Available #749
Dec 19, 2019 • 1 min
Intelligent Spas have just released their 2019 Global Spa Benchmark Report. The Report covers over 1,130 operational and financial statistics and data points. Some of the types of Spa benchmarks covered in the Report include Treatment Revenue, Retail…
If You’re A Supplier, You Still Have 13 Days Left #748
Dec 18, 2019 • 2 min
If you’re a supplier of just about ANY goods or services to just about ANY industry, these next 13 days could be HUGE for you! There’s just 13 days to go until the end of the year, which for many businesses, also represents the end of the Financial Year.…
How The Massage Gun Could Elevate Your Spa Offering #747
Dec 17, 2019 • 2 min
Massage Guns certainly seem to be having a moment in the sun right now. The Spa purists will no doubt tell you that these relatively simple devices can not possibly replace the skilled hands of a trained massage therapist. And of course, they’re right!…
If Ever You Needed A Reason - Tomorrow Is Not Promised #746
Dec 16, 2019 • 2 min
There’s a great line in the Will Smith movie, Collateral Beauty. Tomorrow is not promised. Whilst I’m not usually one for touting motivational quotes or spiritual realisations, this one simple quote is, I think, a great outlook to have on life. Whether in…
Thai Massage Added To UNESCO Intangible Cultural Heritage List #745
Dec 15, 2019 • 1 min
UNESCO has just added Traditional Thai Massage to its Intangible Cultural Heritage list. The legend goes that Monks brought these massage techniques and methods, which focus on directing blood circulation to the ares of pain, to Thailand over 2,500 years…
Top Wellness Tip for The Festive Season #744
Dec 14, 2019 • 2 min
OK. So this might seem a bit Meta. But my Top Wellness Tip For The Festive Season… is to create YOUR Top Wellness Tips For The Festive Season! Get it? The point is, other people are coming out with their Top Wellness Tips. So, the conversation is taking…
NEWS: WTS International Sells Majority Stake to CI Capital Partners #743
Dec 13, 2019 • 2 min
2019 has been a busy year in terms of Mergers & Acquisitions within the Spa & Wellness sector. In what will almost certainly be the last of 2019, Spa & Wellness Management & Consulting firm WTS International has sold a majority steak in their business to…
Spa Capture Rate Could Be The Most Dangerous Metric of All #742
Dec 12, 2019 • 2 min
Capture Rate is one of the most common KPI’s to track in a Hotel Spa. But beware. Remember that old adage, ‘You Manage What You Measure’ ? Well, if you’re not careful, you could find your Spa team putting so much focus on the Capture Rate, or any other…
Top 4 Exceptions To The No Discount Rule #741
Dec 11, 2019 • 2 min
Discounting is always a hot topic, whether you’re selling a Product or a Service. Many experts say you should never discount as it devalues what you do. Others say it’s the only way to survive. The folks at The Futur reckon the best best approach is a No…
A Social Network With A One-Post-Per-Day Limit #740
Dec 10, 2019 • 2 min
Social Networks seem to have all geared up to post MORE. Sure, Quality is always going to be a huge variable of success. BUT…Quality is subjective, it’s allusive, it’s constantly being redefined. xSo as a result, we feel compelled to just keep posting…
An Impact of One, Never Stops At One #739
Dec 9, 2019 • 4 min
Making an impact is something we all want to do, in one form or other. And this is especially true of those who produce content. But never forget that it only takes ONE person to be impacted by what you put out for it all to be worthwhile. Because, in…
Christmas Storytelling Ideas For Your Business #738
Dec 8, 2019 • 2 min
Giving your customers and clients insights into the people behind your business or your brand goes a long way towards building a stronger bond with them. And the backdrop of Christmas provides a perfect opportunity to do that. Everyone has their own…
Why Your Content Needs To Be Entertaining, Not Engaging #737
Dec 7, 2019 • 1 min
We tend to focus on producing content that is Engaging. Elemis CEO Sean Harrington says we should be aiming for Entertaining, not Engaging. I think he’s got a good point. #contentcreation #contentmarketing #engagementmarketing
I’m Sick - And There’s A Lesson In Content Creation In That For You #736
Dec 6, 2019 • 1 min
Pretty much the Golden Rule of anyone who wants to publish content on daily or even weekly basis is to make sure you have a back up plan. Make sure you have at least 1 or 2 episodes of ready to go at any one time. Because you never know when you might get…
Whitepaper - How Spas Can Help Clients With Cancer #735
Dec 5, 2019 • 1 min
My new besties over at the Good Spa Guide have just released a Whitepaper on how Spas can help people suffering from Cancer. It’s a great read and shares some simple steps that your Spa can take to embrace the realities of clients with Cancer. It’s…
Aural Architecture - How Buildings Sound & Why Spas Must Listen #734
Dec 4, 2019 • 2 min
The field of Aural Architecture is a fascinating one and certainly something that Spas should be aware of. It’s all about the relationship between sound and buildings and spaces. And Cymatics - the way structures vibrate. And Sonically Interactive…
Embrace Your Routine, Save Time And Get Smarter #733
Dec 3, 2019 • 2 min
Oftentimes we look at Routines and Habits as a negative thing. If we stick to our same Routines and continue with the same Habits, we get stuck in a rut. But the great thing about following Routines & Habits is that it allows you to flick into cruise…
How A Broad Brand Definition Could Save Your Business #732
Dec 2, 2019 • 2 min
Kodak is an awesome Case Study in branding. What was once one of the most powerful brands in the world, today seems to barely clinging to existence. Sure, they face some massive changes in technology which went to the core of their legacy business. But,…
The Double-Edged Sword Of The Cloud Wage #731
Dec 1, 2019 • 3 min
The concept of the Cloud Wage is that, if workers do not have to physically be in a specific location to do their job, then that job could, in theory be done by any individual, anywhere in the world. A Cloud Wage suggests the skill and ability to complete…
2nd Anniversary Show #730
Nov 30, 2019 • 5 min
This is the 2nd Anniversary of the Trent365 Show! Yup! 730 consecutive daily episodes of my personal Thoughts, Ideas & Insights! To celebrate, I’m giving away a FREE eBook - Instagram Strategy For Spas Here’s the link……
Integrity Always Pays In The Long Run #729
Nov 29, 2019 • 1 min
A great lesson in Integrity from the folks in charge of the Barangaroo Reserve in Sydney, Australia. They’ve set aside 50% of this prime development land for Green Spaces. Of course, this adds a Wellness element to the city. It also respects the original…
Penguin Books Classics - No Picture Is Worth A Thousand Words #728
Nov 28, 2019 • 2 min
A Picture Is Worth A Thousand Words. We’ve all heard it before. But it seems like Penguin Books, arguably the best know book publisher of all, might not agree. A recent visit to a bookstore uncovered what I call ‘Penguin Plain Label Classic Books’. All…
Connect On Social, Then Get Them Onto Your Platform #727
Nov 27, 2019 • 2 min
The smartest people I know on have the same key strategy when it comes to Social Platforms… Connect on Social…but then, get them off on to your own platform as soon as possible. Your platform might be nothing more than just an email database. It might be…
If You’re Going To Be On LinkedIn…LINK! #726
Nov 26, 2019 • 2 min
On Linkedin, one of the very first pieces of information people will see about you is what you write in the Headline section of your profile. So, a great tip from James Tuckerman (that I totally agree with, by the way!) is to put your email address in…
Trent’s Secret To A Happy Life - No Right Answers #725
Nov 25, 2019 • 2 min
After 50 years on this planet, I figured I’m now qualified to offer up some sage advice. So, I wanted to share the most important lesson I’ve learned over the years… In Life, there are NO Right Answers! We seem to spend so much of our time worrying about…
First Watch Your Users, Then Design Your Space #724
Nov 24, 2019 • 2 min
Have you noticed how so many people these days are carrying their refillable water bottles with them everywhere - including at work. Even for those who work front of house in retail or banks and numerous other businesses. I know they are, because I keep…
Maybe Pubs Could Be An Even Big Threat to WeWork #723
Nov 23, 2019 • 1 min
Co-Working Concepts have been extremely popular in recent years. On the back of the prevailing WeWork controversy, maybe some of that interest will wane. But here in Melbourne, I think I’ve uncovered significant untapped potential on the supply side AND…
How Hotels Can Dominate The Cloud Kitchen Space #722
Nov 22, 2019 • 2 min
Cloud Kitchens are essentially shared kitchen spaces that support delivery only. They offer no dine-in facilities or services. And they are becoming really popular. I believe there is an opportunity here for hotels to make better use of their kitchen…
Top Tip For Efficient Meetings - Rounds #721
Nov 21, 2019 • 2 min
A great tip from the folks at The Ready on making your business meetings more efficient. Use ‘Rounds’. The concept of a Round is that everyone around the table gets a few minutes to share their thoughts on the topic at hand. Then, you move on to the next…
Different Is Always Better - In The Short Term #720
Nov 20, 2019 • 2 min
Being different works - at least for a while. In the short term, it allows you to stand out. To be noticed. To get the market’s attention. However, in the longer term, if your product or service is not of high quality, even being different will not save…
Your LinkedIn Profile Needs To Be About Them, Not You #719
Nov 19, 2019 • 1 min
People don’t really care about what you do…they care about what you can do for them. So the best Linkedin profile you can have is… I help [target audience] achieve [results] by [what you do]. That is a compelling narrative according to James Tuckerman…and…
How Your Expectations Can Stand In The Way Of Your Empathy #718
Nov 18, 2019 • 2 min
Empathy is as important in business as it is in life. Ultimately, people care about themselves. So the more you are able to put yourself in their shoes and relate to the things that they feel are important, the deeper they will connect to you. The main…
Gary Vee’s Guide To Making 64 Pieces Of Content In One Day #717
Nov 17, 2019 • 1 min
Gary Vaynerchuck has just released a deck that shows how you can create 64 pieces of content…in one day! In this noisey social media world in which we all operate, content is the way to people’s eyes, ears & minds. Quality content is great. But quality is…
The Strategic Why Vs The Operational How #716
Nov 16, 2019 • 1 min
Asking WHY drives the conversation up, to a more strategic level. Asking HOW drives the conversation down, to an implementation level. So says Alan Weiss, author of The Million Dollar Consultant. That’s a great way to think of it. Thanks to Noah Kagan for…
If You Are Not Your Only Customer, Listen #715
Nov 15, 2019 • 2 min
I just learned a great lesson in marketing from this Tweet from Wimintra Raj of … @Wimintra This is what every spa should offer. Do you know how uncomfortable it is for women to have her boobies press against the massage bed She was talking…
Forget Being Visible - Focus On Being Memorable #714
Nov 14, 2019 • 2 min
These days, we all seem to be focussed on being seen. Being Visible. But what does it matter is someone sees you, if you’re not Memorable? James Tuckerman says the smart money is on being Memorable. And, of course, he’s right. Don’t sell products. Tell…
Vanity - The Key To Every Influencer’s Heart #713
Nov 13, 2019 • 3 min
Influencer Marketing is all the rage. But finding the right influencer for your business and getting to them to help promote your product or service for a price which you can afford, is a tricky thing. Maybe instead of appealing to their wallet or…
Your 3 Year Old Knows How To Find The Answer #712
Nov 12, 2019 • 1 min
As adults seems to spend all our life searching for answers. But we’ve forgotten the easiest way to find them. Just look at what a 3 year old does when he wants to know something. But why mummy? Why mummy? Why? The answer usually lies down a rabbit hole…
Language Isn’t The Problem - Effort Is #711
Nov 11, 2019 • 2 min
In today’s world of Google Translate and the endless array of translation apps on the market, language can no longer be used as an excuse when it comes to communication. The problem today is just about the effort. Do you care enough to open that app, and…
Announcing A Revolutionary New Design For Airplane Toilets #710
Nov 10, 2019 • 1 min
Airplane toilets are disgusting! It’s nobody’s fault really. It’s just a poor design. That’s why I’m calling for a radical re-design of the humble airplane toilet. The key addition…a urinal. If men simply had a closer target, instead of having to take…
Beware The Slippery Slope Of Assumptions In Meetings #709
Nov 9, 2019 • 2 min
This Number 1 reason I see people fail in negotiations! (Also the #1 reason I’ve failed in negotiations) Going in with assumptions about what the other side is thinking or expecting. Being prepared for your meeting is one thing. It’s smart. But going in…
WhatsApp’s Catalogs - The Mobile Storefront For Small Business #708
Nov 8, 2019 • 1 min
WhatsApp has just launched Catalogs - a mobile storefront for businesses! This thing look super simple to use. It will mean that for many small businesses, they won’t even need to worry about having a website to sell their goods and services. Instead,…
To Sell More, Help Them Justify The Buy #707
Nov 7, 2019 • 2 min
A great article on Medium from Cole Schafer exploring the reasons why people buy. A key takeaway for me was the concept that after the purchase, people will need to justify it - either to themselves, or to someone else. So it’s our job as the Seller, to…
The Fine Line Between Reflection And Regret #706
Nov 6, 2019 • 2 min
Reflection is great. Regret can be crippling. I would argue that without looking back, without reflecting on what worked and what didn’t, without some analysis of what’s come before you, your chances of success today are limited. But the danger of…
You Must Be An Imposter To Do Great Work #705
Nov 5, 2019 • 2 min
Imposter Syndrome occurs when you doubt your ability to live up to expectations. To the promises you’ve made. But if you’re doing something truly innovative, by definition, you are an Imposter, because you’re promising that you can do something that has…
Essential Oils - Are They Real Wellness Or Essentially Useless? #704
Nov 4, 2019 • 2 min
An interesting article in the Huffington Post recently suggests that Essential Oils are Essentially Useless. Writer, Julie Ries, states that according to experts, there’s just not enough scientific data to prove the benefits of Essential Oils. After a…
Here’s Why Heroes Are Better Than Mentors #703
Nov 3, 2019 • 2 min
As Seth Godin says, ‘Mentors don’t Scale.’ There’s just not enough Mentors out there for all the potential Mentees. Michael Bierut says, ‘You don’t need their permission. Just watch and be curious.’ All this and more in a great little video by Chris Do at…
BREAKING NEWS: Google To Buy Fitbit For $2.1 Billion #702
Nov 2, 2019 • 1 min
Google has agreed to buy Fitbit for $2.1 billion. Fitbit, one of the pioneers in the wearable space, has been around for 12 years and currently boasts 28 million active users. The acquisition looks especially interesting in the context of Google’s…
The Future of Spa Education #701
Nov 1, 2019 • 3 min
University of Derby, UK has announced that they will be dropping their Spa Management degree courses, due to a steady decline in student numbers. On the other side of the world, Melbourne’s RMIT University no longer offers its Master in Wellness degree.…
Fear Of Success Can Be Worse Than Fear Of Failure #700
Oct 31, 2019 • 2 min
Fear of Failure can be crippling. But what about Fear of Success? Some people effectively self-sabotage their own work, even without realising it, for fear of what might happen if they actually succeed. This is especially true of those working on a ‘Side…
BREAKING NEWS: Announcing The End Of AsiaSpa Magazine #699
Oct 30, 2019 • 1 min
One of the last remaining consumer magazines for the Spa industry in Asia, AsiaSpa, has announced they have ceased operations, as of October 28th, 2019. The publisher of AsiaSpa, Blue Inc Media, is itself a subsidiary of Singapore Press Holdings (SPH).…
BIG NEWS: The Full Trent365 Archive Is Now Available #698
Oct 29, 2019 • 2 min
BIG NEWS…for those that have been asking. I have now got the FULL archive of Trent365, in both Audio and Video format, on my website for your listening and viewing pleasure. :-) Just head on over to and on the menu bar you’ll…
This Is How Much You Dehydrate On A Long Haul Flight #697
Oct 28, 2019 • 1 min
We all know that you get dehydrated when you fly. But even I didn’t realise just how much. It turns out you can loose up to 2 litres of water on a long haul flight - like the 13 hr flight I just did from London to Kuala Lumpur. So drink up! #dehydration…
Google’s BERT Update - The Long Tail Of Search #696
Oct 27, 2019 • 2 min
Google has just made a meaningful update to their search algorithm. BERT - Bidirectional Encoder Representations from Transformers. There’s lots of technical explanations to exactly what the new update means, but in short, it makes it better and…
How A Great But Guy Could Have Saved WeWork #695
Oct 26, 2019 • 2 min
We all know WeWork has been a train wreck. Legendary Silicon Valley Venture Capitalist Ben Horowitz says if only they had a Great But guy in the organisation, things might have turned out very differently. Every company needs at least one person who will…
Google Is Upping Their Wellness Game With The Digital Wellbeing Experiments #694
Oct 25, 2019 • 2 min
Google has launched their Digital Wellbeing Experiments. 6 new Apps, designed for Android of course, created to help you manage your time and exposure to your digital devices. They’re also inviting developers to download the Hack Pack to get access to the…
The Simple Brilliance Of How A Chocolate Chip Cookie Helps Build Brand #693
Oct 24, 2019 • 3 min
The simplest of gestures can make a significant impact. Case in point, The Cookie by Doubletree! Whenever you check in at a Doubletree by Hilton hotel, they give you a really yummy, warm, chocolate chip cookie. It is the ONLY welcome / arrive gift that I…
How To Use Tinder For Serious Market Research #692
Oct 23, 2019 • 2 min
Have you got a specific age demographic in mind for your product or service and would like to do some market research to find out a little bit more about what makes them tick? Get on to Tinder! Yes, the Match Making app. That’s what David Harry Stewart,…
Random ‘Speed Dating’ Can Add Huge Value To Your Next Conference #691
Oct 22, 2019 • 2 min
The Number 1 benefit of attending most conferences is meeting people. When you’re at an event for the first time and/or don’t know anyone else, it can be difficult to connect. So why not have random Speed Dating sessions on the first day of your event? If…
Thought Leader Vs Thought Contributor #690
Oct 21, 2019 • 2 min
In today’s world of Influencers, being a Thought Leader is something lots of people strive to be. To be completely honest, I do too. But maybe simply being a Thought Contributor is enough for most people. Join in the conversation. Add your thoughts. But…
Baby Boomer Marketing - The Real Technology Natives #689
Oct 20, 2019 • 1 min
Many think of Baby Boomers as a bit slow when it comes to technology. But as David McCaughan pointed out in his presentation at the Global Wellness Summit in Singapore last week, they could in fact be considered the true technology natives. The Boomers…
Baby Boomer Marketing - 60 Is The New 40 #688
Oct 19, 2019 • 2 min
NEWS FLASH - although the Baby Boomers are today aged between 55 - 75 years old…they think of themselves as 20 years younger than their biological age. We’re living better, longer. So when it comes to marketing to the Baby Boomers, make sure your…
Here’s An Amazing Way To Tackle Dementia In Society #687
Oct 18, 2019 • 1 min
The Restaurant Of Mistaken Orders in Japan openly states on its website… ‘All of our servers are people living with dementia. They may, or may not, get your order right’ ‘It’s OK if my order was wrong. It tastes so good anyway.’ Brilliant! Their aim is…
3 Things I Learned About CBD This Week #686
Oct 17, 2019 • 2 min
CBD is all the rage in Wellness circles right now. Indeed, it was a topic discussed this week at the Global Wellness Summit in Singapore. Here’s a few things I didn’t know… 1. There’s no evidence that too much topical application of CBD oil (ie: when you…
Here’s How Hotel Spas Can Cash-In On Wellness Tourism #685
Oct 16, 2019 • 2 min
Wellness Tourism is a market segment valued at $639 billon according to the most current data published by the Global Wellness Economy Monitor. Yesterday I heard a discussion on a recent study by the Wellness Tourism Initiative that people are turning to…
BREAKING NEWS: Global Wellness Economy Value Increased to $4.5 Trillion #684
Oct 15, 2019 • 1 min
The Global Wellness Economy is now valued at $4.5 trillion. The Global Economy of Physical Activity report has just been published. They have expanded the scope of what was Fitness Mind Body, which was a $595 billion industry. The Physical Activity…
Where Do Visiting Practitioners Go For Personal Liability Insurance? #683
Oct 14, 2019 • 2 min
Visiting Practitioners are a great way for a Spa to keep their offering fresh, interesting and exciting. As with any therapist or practitioner in your Spa, it is important that you as the Manager or Business Owner have the appropriate insurances in place.…
Telling Your Story Is As Easy As This #682
Oct 13, 2019 • 2 min
Storytelling is, quite simply, the way people remember. The more you can tell interesting stories around your brand, your business, your product or your service, the more chance you have of that resonating with the market. Many struggle with knowing where…
Top 5 Reasons Why Even YOU Should Be On TikTok #681
Oct 12, 2019 • 3 min
TikTok is far and away the hottest social platform today. Is it just a flash in the pan? Is it just a fad for the kids? Or is it maybe going to become the next big social network? Only time will tell us for certain. But in the meantime, you’d be naive to…
Content Is Not King. Platform Is King. #680
Oct 11, 2019 • 3 min
It has long been said that Content is King. Not true…according to Jeffrey Katzenberg. The former Chairman of Disney, Founder of Dreamworks Animation and the soon to launch short-form video platform Quibi knows a thing or two about content and platforms.…
Meet Up At The Global Wellness Summit #679
Oct 10, 2019 • 1 min
I’ll be at the Global Wellness Summit in Singapore next week. If you’ve been watching and listening to the Trent365 Show at all over the past couple of years, I’d love to meet you. Just to shake a hand, put a face to the name and to say G’day! I’ve…
Will The Rise Of Audio Signal The End Of Radio? #678
Oct 9, 2019 • 2 min
Audio is booming! (Pun intended) Of course, it’s not a new medium, but it is increasingly becoming a major force in content consumption. In my opinion, the rise of influence really started with Siri and the generation of Voice Assistants. Then we put them…
Green Coin Program Proves We Expect More From Hotels #677
Oct 8, 2019 • 3 min
Going Green used to be all the rage. For any hotel, implementing any kind of Green initiative, was once seen as a great way to stand out from the crowd…until the crowd started doing it too. These days, guests expect much more when it comes to…
Transparency Can Build Brands - If You’re All In #676
Oct 7, 2019 • 2 min
Transparency can be a massive asset when it comes to building a brand. That’s the lesson I just learned from a foam pump soap bottle in an airport hotel in Japan. How? Listen to this… #brandbuilding #transparency #branding
Are You Listening To Understand Or To Respond? #675
Oct 6, 2019
“Most people do not listen with the intent to understand; they listen with the intent to reply.” —Stephen R. Covey. Covey was the author of 7 Habits of Highly Effective People, which was first published in 1989. But these words are probably even more true…
The Future Of Spas As A Symbol Of Status #674
Oct 5, 2019 • 3 min
A few weeks ago, in Ep. #654 I spoke about the Future of Status Symbols. At that time, I wasn’t talking about Spas. But in the final segment of my interview with Spa Executive, they asked me about the future of Spas as a status symbol. If Spas are…
Marketing In The Spa Industry - Today & Tomorrow #673
Oct 4, 2019 • 2 min
“How is marketing changing in this industry and how should it be changing to move into the future?” In Part 4 of my interview with Spa Executive, that’s the question we tackled. For me, the future of Spa Marketing all about focussing on the creating &…
Can A 20/80 Tomorrow Spa Model Still Be Called A Spa? #672
Oct 3, 2019 • 2 min
In a follow up from Ep. #671 - where I shared my thesis that the Spa of Tomorrow will be only 20% of what we know a Spa to be today, with the other 80% being something completely different - today’s question was… If you’re 20% massages and manicures and…
What Does The 20/80 Tomorrow Spa Model Look Like? #671
Oct 2, 2019 • 3 min
In Part 3 of my interview with Spa Executive, they asked me to expand upon my 20/80 Tomorrow Spa Model. I believe that the Spa of Tomorrow will need to be a multi-function, multi-discipline space. My thesis is that the Spa of Tomorrow will have only 20%…
Who Says Spas Must Offer Wellness? #670
Oct 1, 2019 • 2 min
Spas have a bit of history when it comes to following the next shiny, new thing. So it has been, in my opinion, when it comes to Wellness. That’s not to say that Spas should not do Wellness. But it also doesn’t mean that Spas must do Wellness. In the…
What Role Will Spas Play In An Ageing World? #669
Sep 30, 2019 • 3 min
Recently, the folks over at Spa Executive asked me… “The global older population is growing dramatically. Can you please share your thoughts on how the world’s aging population will affect the spa industry in a few years?” My answer…I reckon a significant…
Calling Out To All The Celebrity Spa Therapists #668
Sep 29, 2019 • 3 min
CALLING ALL THE WORLD’S CELEBRITY SPA THERAPISTS… Where are you? Do you even exist? We have Celebrity Chefs, Celebrity Hair Stylists, Celebrity Make-up Artists, Celebrity Dog Trainers…so why shouldn’t we also have Celebrity Spa Therapists? I personally…
Who Says Branded Podcasts Can’t Breakthrough? #667
Sep 28, 2019 • 2 min
“Brands, stop launching podcasts. No chance you will break through. You just won’t.” That was a quote from Rafat Ali, Founder of Skift. Whilst I have a lot of respect for what Rafat has done with Skift, I have to disagree with him on this one. It is…
TRUE STORY: Why You Must Prioritise Your Systems & Processes #666
Sep 27, 2019 • 4 min
Here’s a REAL LIFE LESSON from me to you. I travel a lot. I have a process in place for preparing, packing, traveling, etc. so that things don’t go wrong. It’s a process that’s work great…until it didn’t. This has NEVER happened in 1,000+ trips to the…
ANNOUNCEMENT: Dying Well Initiative Launched #665
Sep 26, 2019 • 2 min
Nobody likes to talk about death and dying. But we need to. Now we can. Amy McDonald and Diane Doster have just launched the Dying Well Initiative under the auspices of of the Global Wellness Institute. The Dying Well Initiative’s core objective is to…
The Starbucks $1.6 Billion Cash Flow Hack You Can Apply To Your Business #664
Sep 25, 2019 • 2 min
Starbucks have $1.6 billion on there books as ‘Stored value card liabilities’. Basically, this is from customers topping up their Starbucks card with money in lieu of needing to pay cash at the store when they buy their daily cup of caffeine. It’s really…
No.1 Strategy For That Fork-In-The-Road Moment #663
Sep 24, 2019 • 2 min
We’ve all had times in our lives where we come to a Fork in the Road. We need to make a decision on which direction to take with our career, our relationship, our life - but we’re just not sure which way is the right way. Truth is, there’s no way to be…
Beware The Wellness Industrial Complex #662
Sep 23, 2019 • 3 min
In 1961 US President Dwight D Eisenhower famously warned of the dangers Military Industrial Complex. Now, Joe Vennare has just introduced us to the Wellness Industrial Complex - — a mesmerizing combination of medicine, magic, and marketing. And he poses…
Yeasty Boys Founder Mick Simmons #LIVE #1
Sep 23, 2019 • 61 min
Yeasty Boys is a group of blokes that go out once a month for a chat and a meal to make sure that our mates are okay. It’s not magic but it creates a safe place for men to talk to men. We are based in the Mornington Peninsula and are very inclusive. Check…
NEWS: Trent365 Launches LIVE SHOWS #661
Sep 22, 2019 • 3 min
EXCITING NEWS Trent365 will now start doing LIVE Shows. Podbean, where I host my podcast, has just enabled a LIVE Stream function. So that means I will be able to go live with guests and have folks call in to chat and get involved in the discussion. At…
NEWS: Lobster Ink Launches Spa Professionals Course Online #660
Sep 21, 2019 • 1 min
Lobster Ink is an online training resource for hospitality. They have over 250 courses covering just about every area of hospitality. And they’ve just launched a Spa Professionals course. The course covers Spa Therapists, Receptionists, Manager and even…
Satisfaction Is A Moment In Time…But Loyalty Tells The Future #659
Sep 20, 2019 • 3 min
Guest Satisfaction that most of us in the Hotel and Spa space tend to obsess about. We put so much stock in those Guests Satisfaction Surveys. Our people’s bonuses…and sometimes their jobs, often depend on it. But what’s the point of Satisfaction if it…
ANNOUNCEMENT: Yoga Therapy Initiative Launches #658
Sep 19, 2019 • 2 min
The Global Wellness Institute has announced the launch of the Yoga Therapy Initiative. The Yoga Therapy Initiative plans to define the ancient and evolving, multidimensional science of yoga therapy as a legitimate wellness modality for the 21st century.…
How Yeasty Boys Is Tackling Men’s Mental Wellness #657
Sep 18, 2019 • 2 min
Mental Wellness is a big deal. Especially for me. We’ve been conditioned to basically suffer in silence. But Mick Simmons decided that was just dumb! So he started… YEASTY BOYS! As Mick describes the phenomenon…Yeasty Boys is a group of blokes that go out…
According to Tim Ferriss…We’re All Investors #656
Sep 17, 2019 • 1 min
Tim Ferriss is a smart bloke. If you haven’t heard of Tim, here’s a link to his website where you’ll find links to all his blogs, podcasts, books, etc. In a recent episode of his podcast, he made the comment… We’re all investors. His…
The Future of CBD in Thailand #655
Sep 16, 2019 • 1 min
A few days ago in Ep. #649, I spoke about the Future of CBD in China. Here’s a link to that episode… The general consensus is, it will be some time before…
What Can Uber & Apple Watch Teach Us About The Future of Status Symbols? #654
Sep 15, 2019 • 2 min
A luxury watch is a status symbol. So too is a luxury car. But what happens in a future of Ubers and Apple Watches? Car ownership will likely become the exception rather than the rule. Smart Watches may well replace the Rolex & the TAG. What will be the…
What Can Barber Shops Teach Us About Marketing? #653
Sep 14, 2019 • 2 min
The Barber Pole is the universal symbol for the Barber Shop. It’s been that way since the Middle Ages. The red stripe represents bloodletting. The white stripe represents the bandages. The blue stripe represents the blood-filled vein. The downward…
Eye on China - The Serenity of an Electric World #652
Sep 13, 2019 • 2 min
Walking the streets of Shanghai this morning I got a glimpse of what an electric world will sound like…. And it’s bloody serene! Imagine the silence in a city where all transport is electric… πŸ’­ #future #electricvehicles #serenity #futuretrends
Eye on China - Strategy Vs Tactics : The Great Debate #651
Sep 12, 2019 • 2 min
Vision is the WHY Strategy is the WHAT Tactics are the HOW If you really are the next Steve Jobs or the next Mark Zuckerberg…go ahead and focus on Vision and Strategy. But for most of us, we need to be focussed on the TACTICS. That’s the execution piece.…
Eye on China - Animal Testing & The Spa Industry #650
Sep 11, 2019 • 1 min
As of today, any cosmetic product being imported to China must undergo animal testing before it is approved for sale to humans. This of course is a major stumbling block for many International brands who have taken a strong Cruelty Free stance. There are…
Eye on China - CBD, TCM & US-China Trade War #649
Sep 10, 2019 • 4 min
The US-China Trade War is impacting the economy in China. In Spa & Wellness it’s having a significant impact on those looking to import & export. Traditional Chinese Medicine (TCM) represents a great opportunity if someone can just re-package and market…
Eye on China - What A Rising Middle Class & Ageing Population Means For Spas #648
Sep 9, 2019 • 3 min
China’s Middle Class is growing. With that, they become more educated about what the world has to offer. As a result, they’re demanding more from their Spas. Results, evidence, efficacy is increasingly more important in this market. And as the population…
Eye on China - State of the Spa Nation #647
Sep 8, 2019 • 4 min
I’m here in Xi’an at the Spa China Summit this week. First thoughts on the State of Spa Nation here… - 48% of Spa Operators expect business to get worse, not better - there have been more Spa Closings than Spa Openings in the last year - rising…
Spa Business Model Series - Rent the Space #646
Sep 7, 2019 • 3 min
When all else fails…Hotels often decide to just rent out their spa space to an operator to do as they wish. The two big PROs here are…a guaranteed revenue stream & no hassle. The big CON is a lack of control. #hotelspa #spabusiness #businessmodel
Spa Business Model Series - Spa Consultant #645
Sep 6, 2019 • 4 min
We’re all familiar with the idea of working with a Spa Consultant to help get your Hotel Spa open. But what about using the Spa Consultant on an on-going basis as part of your overall management solution? If you get the right fit, you can actually fill…
Spa Business Model Series - Product House #644
Sep 5, 2019 • 4 min
Even if a Product House does not have their own spa management division, it is still possible to use them to help run your spa. Their main objective is to sell more product so it is in their best interest to help your spa succeed. The more treatments you…
Spa Business Model Series - Management Company #643
Sep 4, 2019 • 6 min
For many Hotels, partnering with a Spa Management company to operate the Spa is a good idea. There are, nonetheless, many potential conflicts that may arise. Thus, hammering out the details of Management Agreement beforehand is essential. Key Commercial…
Spa Business Model Series - Self Manage #642
Sep 3, 2019 • 2 min
The most obvious Business Model for a Hotel Spa, if for the Hotel to simply manage the spa themselves. Just like any other department in the hotel. PROS: Control and Flexibility CONS: Headaches! And don’t be fooled by the attraction of keeping all the Spa…
This Simple Trick Will Help 10x Your Spa Business #641
Sep 2, 2019 • 1 min
There is a really simple trick to dramatically improve your business. Stop Chasing Shortcuts! If Shortcuts really worked, they wouldn’t really be Shortcuts…they’d just be the standard way of doing things. And if you can’t afford to do something properly…
Should Spa Associations Be The Industry’s Watchdog? #640
Sep 1, 2019 • 2 min
In some countries, the Spa Association is expected to be not only the voice of the industry but also the policeman. A government authority responsible for issuing a spa business license, for example, may require that spa to first be approved by the Spa…
The 5 Pillars Of Storytelling For Your Small Business #639
Aug 31, 2019 • 3 min
People tell stories. We always have and we always will. With the Social and Digital Platforms available to us today, it’s now easier than ever for Small Businesses to share their unique stories with the world. Unfortunately, many Small Businesses draw a…
Is It Time For Hotels To Subsidise Their Spas? #638
Aug 30, 2019 • 4 min
Most General Managers feel they want or need to have a Spa in their Hotel. But sometimes, the financials just don’t stack up. When that happens, the smartest thing to do, may well be to outsource the Spa to a professional Spa Operator AND subsidise the…
The Fine Line Between Stability And Inertia #637
Aug 29, 2019 • 2 min
Stability, especially in management, is considered critical to any organisation. But it can be a fine line between Stability and Inertia. And Inertia can be deadly for any business in today’s fast moving business climate. Whether you’re embarking on a…
Is Branded Spa Music A Thing Of The Past? #636
Aug 28, 2019 • 3 min
Not so long ago, having a Spa Music CD for sale as part of your Spa Retail offering was commonplace. For the serious Spa Brands, they would even have their own bespoke branded Spa Music. But who even has a CD player anymore? More importantly, regardless…
Solve Analysis Paralysis With MUD - Minimum Usable Data #635
Aug 27, 2019 • 3 min
We all suffer from Analysis Paralysis to some degree. The search for just a little bit more data, more information, more proof, before we make a decision. In today’s fast moving world, it could cripple your business as you continue to stall, whilst…
The Power of a Positive No #634
Aug 26, 2019 • 3 min
They reckon saying Yes can be all-empowering. Maybe. But so can saying No! Sometimes, the best thing you can do for someone wanting to join you is to tell them No - even though it might actually be a good thing for you if they did. And that’s ok. Here’s…
The Hidden Cost That’s Silently Killing Your Small Business #633
Aug 25, 2019 • 3 min
All businesses ultimately have a limit to the time and money they have at their disposal. So there will always be some level of Opportunity Cost to consider. A trade-off. But for small business especially, and Owner-Operator businesses in particular, the…
Should Hotels Base Spa Budgets on Rooms or Guests? #632
Aug 24, 2019 • 3 min
Here’s an interesting question I was asked today on Linkedin… I’ve always referred back to spa budget templates that base the spas capture rate off of number of occupied hotel room. Do you think this is the best scenario? I was thinking that perhaps I…
Are The Benefits of Botox More Than Skin Deep? #631
Aug 23, 2019 • 2 min
Botox is a toxin. A poison. Most people know that. Fans of Botox says it helps make them look younger and it doesn’t really do any harm to their bodies. Detractors of Botox say it’s madness to knowingly introduce a poison to your system if you don’t…
Commonalities of Non-Customers Can Help Identify New Markets #630
Aug 22, 2019 • 3 min
Identifying new customers and new markets is a problem that most businesses face at some stage. According to the Blue Ocean Strategy, one powerful way to identify them is by exploring the Commonalities of Non-Customers. Makes sense. If you can identify…
Is Your Strategic Roadmap Leading Your Business To The Graveyard? #629
Aug 21, 2019 • 3 min
Strategic Roadmaps have been a part of corporate culture for some time. They’re intended to make the complex task of getting to our destination and achieving that grand corporate vision more understandable. The path is set. Steps can be taken. Results…
Why It’s Time For An End To Time Zone Abbreviations #628
Aug 20, 2019 • 3 min
“Call me at 4pm ADTC Time.” Huh? What the hell does that mean? How am I supposed to know what time that is? And when you say you want to schedule a video conference for 10am BST, are you talking about British Standard Time or Bouganville Standard Time?…
Is Sexual Wellness The Sleeping Giant of the $4.2 trillion Wellness Industry #627
Aug 19, 2019 • 1 min
Sexual Wellness is a segment of the Wellness Economy that is expected to be valued at $39 billion by 2024 and grow at a CAGR of 7% over the next 5 years. CES (Consumer Electronics Show) will feature sex toys in its Health & Wellness section in 2020. But…
Weight Watchers is Targeting Your Kids with Kurbo #626
Aug 18, 2019 • 3 min
Weight Watchers - or WW as they now prefer to be known - has launched a new App called Kurbo to target your kids. Gamification of Weight Loss for Kids is something I discussed with brand guru Martin Lindstrom earlier in the year. We both agreed it seemed…
The Fundamental Flaw of the SWOT Analysis #625
Aug 17, 2019 • 2 min
The SWOT Analysis has long been used as a tool for businesses to assess where they’re at. Strength - Weaknesses - Opportunities - Threats But there is a fundamental flaw to this process… It relies on Self-Analysis. And that means there will always be an…
BREAKING NEWS: Global Wellness Summit Moves To Singapore #624
Aug 16, 2019 • 1 min
The Global Wellness Summit will now NOT be happening in Hong Kong. As a result of the ongoing political unrest in Hong Kong, the decision has been made to move the event to Singapore. Same dates. 15th - 17th October, 2019. I’m still going. What about you?…
Why Do Airports Advertise? #623
Aug 15, 2019 • 2 min
WARNING: Random Question Alert! Have you ever seen an ad for an airport? Did that ad compel you to go visit that airport? Of course not! Even if there’s a choice of airports in your city, it’s not an ad on a billboard or at a football stadium that’s going…
Instagram’s Latest Move Suggests An End To Amplifier Marketing #622
Aug 14, 2019 • 3 min
Instagram is experimenting with not showing the number of likes a post gets on the platform. Is this really about the good of the platform…or something more sinister? Influencer Marketing is all the rage…but is it effective? Have we instead entered a…
Best Measure of Success For Your Spa - GOP PATH
Aug 13, 2019 • 2 min
GOP PATH stands for Gross Operating Profit Per Available Treatment Hour. This is the ultimate indicator of how efficient your spa business is operating overall. Not just in terms of generating revenue, but in terms of controlling expenses and ultimately…
RevPATH - Ultimate Measure of Revenue Generating Efficiency #620
Aug 12, 2019 • 2 min
RevPATH is Revenue Per Available Treatment Hour. This is a similar measurement to RevPAR in hotels. The key difference is that RevPATH is based on total treatment beds, rather the total treatment rooms. This metric is the ultimate indicator of how…
Can Your Team Sell The Dream? #619
Aug 11, 2019 • 3 min
Upsells are simply a good measure of the effectiveness of your spa team to sell. This metric is expressed as % And calculated by Number of Treatment Upgrades Sold / Total Treatments Sold Upgrades can be sold any time after the initial booking is…
Find Your True Evangelists With This Spa Metric #618
Aug 10, 2019 • 2 min
A satisfied customer can be a great endorsement for your business. A Repeat Guest can potentially be a True Evangelist for you. This metric is expressed as % And is calculated by Number of Repeat Guest / Total Spa Guests A Repeat Guest is the ultimate…
Best Spa Metric To Measure Real-Time Impact #617
Aug 9, 2019 • 1 min
You can do all the Customer Satisfaction Surveys you like. For me, the real answer on how well you’re doing is…Are Guests Coming Back? Re-bookings are, in my mind, the best measure of real-time impact or customer satisfaction. This metric is expressed as…
Do You Know Your Revenue Per m2 ? #616
Aug 8, 2019 • 2 min
Revenue Per m2 / ft2 is a measurement commonly used in the retail industry, but not so common in the spa industry. It is expressed as $0.00 And is calculated by Total Spa Revenue / Total Size (in m2 or ft2) of the Spa In many ways it is a reflection on an…
Treatment Room Occupancy Vs Spa Occupancy #615
Aug 7, 2019 • 2 min
Treatment Room Occupancy might be a better metric for your Spa than Spa Occupancy, especially if you have all Double Rooms. If you only have Double Rooms and you need to do a Single Treatment, you really have no option. This KPI will tell you how busy…
Why Don’t We Talk About Spa Occupancy? #614
Aug 6, 2019 • 2 min
Hotel’s live and die by their Occupancy. So why don’t Hotel Spas do the same? Spa Occupancy is expressed as a % And is calculated by Total Treatment Hours Sold / Total Treatment Hours Available (nb: Total Treatment Hours Available is calculated by the…
Is Therapist Utilisation The Most Important Spa Metric? #613
Aug 5, 2019 • 2 min
Spa Therapist Utilisation is ALMOST the most important metric for a Hotel Spa. It is expressed as a %. And is calculated by Total Treatment Hours Performed / Total Hours Worked. This is a measure of how productive your spa therapists are in terms of…
A Smarter Way To Increase Retail Average Check #612
Aug 4, 2019 • 1 min
Spa Retail Average Check is expressed as a $0.00 - or whatever the prevailing currency is where you are. And it’s calculated by Total Retail Revenue / Total Spa Retail Guests The retail products in your spa will most likely have a wide range of prices…
Why Average Check Can Be A Misleading KPI #611
Aug 3, 2019 • 2 min
Spas sometimes can try to read more into this KPI than there really is. Average Check for Treatment is… Expressed as a $0.00 And is calculated by taking Total Treatment Revenue / Total Spa Guests The pricing of the treatments on your spa menu is the key…
The Enigma Of Spa Retail Capture Rate #610
Aug 2, 2019 • 2 min
Retail in Spa, for many, is a bit of an enigma. But Spa Retail Capture Rate is definitely a metric I reckon you should be tracking. It is expressed as a % And is calculated by Total Retail Guests / Total Spa Guests What we are measuring here is how many…
How To Calculate Spa Capture Rate…And Why You Should #609
Aug 1, 2019 • 2 min
Capture Rate for Treatments is one of the most common metrics tracked in Hotel Spas. It is expressed as a % Calculated by Total Spa Guests / Total Hotel Guests in-house And to me, this is really a measure of relevance. It tells you how many of the guests…
What Is Boots Thinking About Wellness Retail? #608
Jul 31, 2019 • 1 min
UK pharmacy giant Boots has announced plans for a Wellness Concept store. According to an article in Well To Do, the Covent Garden store… “…will house 36 new brands and over 300 new lines, ranging from eco-friendly sanitary care and CBD products to…
Forget About FOMO…Embrace JOMO #607
Jul 30, 2019 • 3 min
FOMO - Fear Of Missing Out - is a term that, for many, captures the essence of the Millennial Generation. Always on. Always Connected. Instant Gratification. Instagram Influencers. Facebook Famous. Now, to contrast that, we have JOMO - Joy Of Missing Out.…
NEWS: Wellness Retail Initiative Launch #606
Jul 29, 2019 • 2 min
The Global Wellness Institute (GWI) has announced the launch of the Wellness Retail Initiative. According to GWI… The purpose of the GWI Wellness Retail Initiative is to explore how the concept of wellness is creating new opportunities in the rapidly…
What Are Today’s Wellness Travellers Thinking About? #605
Jul 28, 2019 • 2 min
Wellness Tourism is valued at $639 billion according to the Global Wellness Economy Monitor 2018. And it’s growing. Over 6% growth over the past couple of years. And at double the growth rate of regular tourism. But what does today’s Wellness traveller…
Should The Wet Areas Be Charged To The Spa P&L? #604
Jul 27, 2019 • 3 min
Hotel Spas often have Steams, Saunas, Jacuzzi’s, etc as part of their facilities. The costs of operating these facilities can often be considerable. But should these expenses necessarily be charged to the Spa P&L. Maybe. Sometimes. But in my opinion,…
How to Apply CAC & LTV Metrics to your Referral Program #603
Jul 26, 2019 • 3 min
CAC (Cost of Acquiring a Customer) & LTV (Life Time Value) are metrics I spoke about back in Ep. 590. Referral Programs make sense for Spa businesses, but I don’t see such programs in place very often. But what happens when you view your Referral Program…
Why Your Brand Must Have A Split Personality #602
Jul 25, 2019 • 1 min
Many branding experts will tell you that to build a strong brand, you need to be consistent. True enough. But consistent does not mean the same. Just as each of your customers has different personalities, so too must your brand. We don’t behave the same…
What Tyra Banks Taught Me About Branding #601
Jul 24, 2019 • 2 min
Tyra Banks is clearly much more than just a pretty face. She has built quite the business empire on the back of modelling, television, writing and investing. Tyra has a great perspective on branding too - be it for Personal Brand or a Corporate Brand.…
Why Over Delivering Is A Bad Strategy #600
Jul 23, 2019 • 1 min
Most people would tell you that Over Delivering on your promise is good strategy. But not always. Sometimes, the best thing you can do is to simply do what you said you would do. Nothing more. You see, the problem with Over Delivery is that more is not…
In a Commoditised World - Brand Matters #599
Jul 22, 2019 • 1 min
Brand has always been important. But in a world where so many things are being commoditised, Brand will matter even more. Even more so when there are just a few platforms that command our attention. If you ask Alexa to order some toothpaste for you,…
Is This The Next Killer Feature For Group Chat? #598
Jul 21, 2019 • 2 min
Group Chats, for some, are a key part of their social media & communications activities. But what if you want to call any one person in your group chat? Not all of the group, just any one of them? At the moment you need to call the whole group, or call…
Have We Become An Opt-Out Society? #597
Jul 20, 2019 • 2 min
Once upon a time, if we wanted to receive updates, promotions, special offers, we could Opt-In. These days, it seems we’re in automatically, whether we like it or not. Today it seems that Opt Out has become the default. #optin #optout #marketing…
What’s The Difference Between Wellness & Well-being? #596
Jul 19, 2019 • 2 min
Is there really a difference between Wellness and Well-being? Honestly, I’m not really sure that there needs to be. But according to Global VP of Well-Being for Accor, Emlyn Brown, there is. Emlyn says… Wellness is the Actions. Well-Being is the Outcome.…
People Buy From People - Eventually #595
Jul 18, 2019 • 2 min
There’s an old adage in Sales that ‘People Buy From People’. So the goal of a good salesperson is to establish a rapport with their potential customers. Sure. But what if I don’t know you at all? Never met you? In this situation, people are really buying…
What Does The Slow-Shopping Trend Mean For Hotel Spas? #594
Jul 17, 2019 • 2 min
Trendhunter has identified Slow-Shopping as a future trend in Retail. I spoke some time ago about Hotel Spas adopting a…
Best Benchmark To Estimate Construction Cost of Your Hotel Spa #593
Jul 16, 2019 • 3 min
Most seasoned hoteliers have a pretty good idea of the Per Room Construction Cost of a Hotel. But many have no idea when it comes to the same for their Spa. Here’s what I see as the best Benchmark to use… PS: Here’s the report for HVS referenced in…
The Serendipity of Social Media #592
Jul 15, 2019 • 3 min
We tend to obsess about social media metrics. How many Likes, Shares, Comments we get on our content and social media posts becomes more important than the content itself. But the amazing thing about social media is the serendipity that surrounds it. Once…
Is Privacy The Next Business Model? #591
Jul 14, 2019 • 2 min
It seems like every few months or so there’s another conversation in the zeitgeist about Privacy - or lack thereof. Would you pay a monthly fee to Facebook to ensure they do NOT sell your data to advertisers? Apple Co-founder Steve Wozniak would.…
Two New Metrics For Spas #590
Jul 13, 2019 • 2 min
Each industry has their Own preferred metrics to measure success. I’d suggest there’s a couple of metrics more commonly found at internet startups that might be worth a look for spas… Cost of Acquiring a Customer & Lifetime Value. #businessmetrics…
Is Equinox Hotels A Signal For The Spa of Tomorrow? #589
Jul 11, 2019 • 2 min
Equinox is a Fitness Club Brand. But they’re also about to become a hotel brand. The first Equinox Hotel is opening in New York in a few days. Could this open the door for more Spa & Wellness / Hotel brand opportunities? Tomorrow Spa anyone? #hotelspa…
The Bottle Cap Challenge Comes To Spas #588
Jul 11, 2019 • 1 min
The Bottle Cap Challenge has quickly become a viral sensation. We’ve seen MMA Fighters, Celebrities, Movie Stars, all sorts of people posting videos of them doing a roundhouse kick to remove a bottle cap. Jen Hickman saw that and said, ‘We could do that…
3 Keys To Finding Your Passion #587
Jul 10, 2019 • 3 min
Here’s my Top 3 Learnings (so far) from my quest to find my passion. 1. Passion is a Journey 2. Passion can change over time 3. Passion is not a zero sum game Hope it helps you in your search. :-) #passion #meaning #purpose
Is The Pop-Up Trend Fading? #586
Jul 9, 2019 • 1 min
Some would say that Pop-Up concepts have had their peak. That maybe they’re not quite as impactful as they once were. I would disagree. I think the folks at Taco Bell would too. The fast food company’s upcoming hotel takeover - The Bell - sold out of…
How To Execute Accountable Influence Using Instagram Stories #585
Jul 8, 2019 • 2 min
Accountable Influence is a great term in the context of social media marketing. A company called, that sells supplements Direct-To-Consumer is requiring any Influencers selling their products to first complete an education program… on Instagram…
No. 1 Direct Marketing Strategy #584
Jul 7, 2019 • 2 min
Email Marketing was great…until it wasn’t. Social Media Marketing is great…if you get can craft the right message to get in front of the right people. But neither has the kind of Open Rates you can get with a simple SMS. So, before the marketers out there…
Get Smarter. Info-Sponge. #583
Jul 6, 2019 • 2 min
Jeff Hoffman, co-founder of and countless other achievements introduced me to Info-Sponging. Do yourself a favour. Set aside a few hours a week to Info-Sponge. What is it? Stay tuned… #information #learning #learnandgrow #learnsomethingnew
The Ultimate Wellness Venue #582
Jul 5, 2019 • 2 min
Imagine the Ultimate Wellness Venue. In my mind it should combine Food, Beverage, Spa & Community. The right combination of these four elements could create an ideal Wellness environment. So…here it is… #wellness #spa #disruption #pub
Don’t Shop Amazon. Shop Amazon Smile. #581
Jul 4, 2019 • 1 min
If you shop online via Amazon Smile, they will donate 0.5% of the purchase price to your chosen charity. Like they say…You Shop. Amazon Gives. It doesn’t cost you any extra. Just go to and log in with your Amazon credentials,…
The Total Spa Takeover #580
Jul 3, 2019 • 1 min
What would a Spa look like, if it was conceptualised by Nike? What a Spa built by Snapchat look like? We tend to view Spa through a limited lens…but what if we didn’t? Are you brave enough to allow another brand to do a Total Spa Takeover? #hotelspa…
A Logo Should Identify…Not Explain #579
Jul 2, 2019 • 2 min
A logo is just part of your brand story. An important part, sure. But it does not need to tell the whole story of your brand. A logo is simply there to act as an identifying mark. End of story! Go check out the Building A Brand series on The Futur…
The 20% Penalty For Personal Brands #578
Jul 1, 2019 • 2 min
One thing to keep in mind if you’re building a Personal Brand…it’s personal. And that means, some will like you, some won’t. Just like with real people. This is less of an issue with Company Brands. So are you willing to pay the penalty for the potential…
Hotel Spas Get A Do-Over…Every Day #577
Jun 30, 2019 • 3 min
Just imagine how liberating it would be if every day you got a fresh start? If every day you got a do-over? When you think about it, that’s exactly what we get in Hotel Spas. Last night’s guests leave and new guest arrive. Maybe it’s time we started…
Don’t Memorise A Script…Recall A Story #576
Jun 29, 2019 • 2 min
Remembering facts and figures is sometimes difficult. Recalling stories is much easier. We relate better to stories. So if you’re looking to teach someone, instead of a script, try delivering a story instead. #storytelling #learning #teaching #educating
Are You A Sceptic Or A Truth Seeker? #575
Jun 28, 2019 • 2 min
A sceptic is one who questions the truth or validity of something. Many see that as a negative thing. But a Truth Seeker takes it a step further and seeks to find…well…the truth. And that can’t be a bad thing. #sceptic #truth #reality #negativity…
Top 3 Tactics For Engaging With Influencers #574
Jun 27, 2019 • 4 min
All the experts say you should engage with Influencers on Social Media. That’s the way to get their attention. Great! But how exactly? Here’s what I’d suggest… #influencermarketing #socialmedia #engagement
Why Post-Treatment Consultations Matter #573
Jun 26, 2019 • 2 min
Spas will usually conduct some version of a Post-Treatment Consultation after a facial - even if it’s often with the intention of selling some retail home care. The same doesn’t happen as much when it comes to massage treatments. You may not necessarily…
What Is Luxury To You #572
Jun 25, 2019 • 3 min
Hotel Spas are still, for many, considered a luxury purchase. The tricky thing is Luxury means different things to different people. Pampering, Time, Service, Convenience can all be considered Luxury. If you’re in the Hotel Spa business, this is something…
Mentor vs Sponsor #571
Jun 24, 2019 • 2 min
I’ve spoken before about the value of finding Mentors for various stages of your life and career. But Sylvia Ann Hewlett suggests that maybe seeking a Sponsor is a better alternative? Here’s a link to her book. The Sponsor Effect……
A Few Thoughts On Personal Branding #570
Jun 23, 2019 • 4 min
Creating your own Personal Brand seems to be all the rage. But it’s not for everyone. And it may not even be the best thing for you or your business. Here’s a few things you might want to consider… #personalbranding #branding #identity #brand
A Great Spa Music Solution #569
Jun 22, 2019 • 1 min
Soundtrack Your Brand is Spotify’s answer for music for your business. So if you’re looking for a Spa Music Solution, this could be for you. At $35 per month and millions of tracks to chose from, this seems like a great deal. And there’s even a free one…
Are Your Spa Therapists Being Racially Profiled? #568
Jun 21, 2019 • 2 min
Have you ever had a situation where a guest asks about the nationality of your spa therapists? Is that a form of Racial Profiling? Of discrimination? Or is it simply a matter of the personal preference of the guest? And if so, is that their right?…
The Power of Relevant Benefits #567
Jun 20, 2019 • 3 min
Understanding that your core product/service can in fact offer different Relevant Benefits to multiple customers is a powerful realisation. From there, with just a bit of creative packaging at the front end and the back end, you can service multiple…
How Do We Democratise Wellness? #566
Jun 19, 2019 • 3 min
Many people talk about the need to Democratise Wellness. To make it available and accessible to the average person. Wellness is not a Luxury. Most would agree this is the way it should be. But how do we achieve that? By sharing knowledge. #wellness…
Why Yield Management Does NOT Work in Hotel Spas #565
Jun 18, 2019 • 5 min
Yield Management is not something we see a lot in Hotel Spas. And there’s a few good reasons for that. Demand vs Supply. Wants vs Needs. If you plan to try to implement a Yield Management Strategy in your Hotel Spa, you should probably be aware of some of…
Dusit on Demand #564
Jun 17, 2019 • 2 min
If you can recall back in Ep. 13 of this show (Hotels Win The Gig Economy) I spoke about how Marriott could be the Number 1 Food Delivery Service in the world ; or Hilton the Number 1 Domestic Cleaning Service in the world. You can take a listen here -…
Buyers Club Business Model For Hotel Spas #563
Jun 16, 2019 • 2 min
What about a business model where we sell Treatments and Services at cost? But to have the right to buy, you need to be a member of our Buyers Club? That’s the business model serial (and highly successful!) entrepreneur Marcia Kilgore has chose for her…
Supplements - Did You Know About This? #562
Jun 15, 2019 • 3 min
The Supplements Industry has boomed in recent years. Natural. Healthy. Safe. Or are they? Much of this increased demand is as a result of us seeking out more natural alternatives to pharmaceuticals - but also I think a bit of laziness in terms of eating…
Are You Ready for Workplace Wellness? #561
Jun 14, 2019 • 2 min
Renee Moorefield and the folks over at the Wellness at Work Initiative have publish a great little guide on preparing your company for Workplace Wellness. There are 15 questions for your organisation to ponder to help assess their readiness and…
The Question We’re NOT Asking #560
Jun 13, 2019 • 1 min
ISPA has just released their 2019 Consumer Snapshot Initiative. Consumer Insights like this are fine…for those customers or guests who are already going to the Spa. But the question I really want to see answered is… Why are hotel guests NOT going to the…
Are Celebrities Bad for Wellness? #559
Jun 12, 2019 • 2 min
A recent article in AdWeek suggested that Wellness needed to be reclaimed from celebrities. Wellness is a much more serious thing than a running shoe or a razor blade. So, if you’ve been contemplating exploring celebrity endorsements to help bring…
Are Hotel Spas A Commodity Business? #558
Jun 11, 2019 • 2 min
A commodity, in economic terms, is basically defined as… a good or service that is easily interchangeable with and largely indistinguishable from, another Is your Hotel Spa really so unique and special compared to your competitors? Or is it, at least in…
3 Tips To Leverage Global Wellness Day…moving forward #557
Jun 10, 2019 • 4 min
A few years ago I asked the question - Is Wellness a Movement or an Industry? The Global Wellness Day is a clear example of why maybe we should be striving for Movement status. Time to start planning now for 2020! #gwd2019 #wellness #globalwellnessday…
Culture is Read Only #556
Jun 9, 2019 • 1 min
A company culture is not created…it emerges over time. Culture doesn’t happen TO people…it happens AMONG people. Hmmm? An interesting perspective to consider for any organisation seeking to change their culture. #culture #culturechange #changeleadership…
Swarm Intelligence #555
Jun 8, 2019 • 2 min
So Mother Nature seems to be telling us that the decisions of the collective are superior to those of any individual. That’s basically the theory of Swarm Intelligence. Do yourself a favour…go check out #intelligence…
Pokémon Sleep is Coming #554
Jun 7, 2019 • 2 min
Pokémon Go was a viral sensation. A smash hit. In 2020, they’re going to try again with Pokémon Sleep. 😴 I spoke in Ep. #258 - Sleeping Games about the opportunity for the gamification of Sleep. It’d be a brave person to be against Pokémon making this…
Being Right or Finding Right? #553
Jun 6, 2019 • 1 min
Oftentimes the leader assumes it’s their job to be Right. To give the right answer to the team. But the reality is, finding Right is really the objective. So as a leader, your job is to help facilitate that outcome - regardless of where it comes from.…
Guaranteed Fees - Sensible But Not Sustainable #552
Jun 5, 2019 • 2 min
Sometimes it makes perfect sense for a hotel to pay a guaranteed fee to the spa operator to run their spa. Not forever. But for an initial period, it can actually be a smart move. #hotelspa #businessmodels #revenuemodels #feestructure
The Complete Collagen Experience #551
Jun 4, 2019 • 2 min
Collagen is good for the skin. Everyone knows that. It’s why we pay so much for those fancy face creams. But what about foods & exercises that help give us a bit of a collagen boost? That’s the AMAZING new Complete Collagen Experience! Take a look… #spa…
Why I’m Making Changes…and maybe you should too! #550
Jun 3, 2019 • 3 min
Just a quick heads up to let you know there will be some changes coming to the way I’m producing and distributing the content you’ve been seeing and hearing here for the past couple of years. Why? Because sometimes fresh air just what’s needed. #changes…
Why You Need A 7 Second Story #549
Jun 2, 2019 • 1 min
Our attention span is getting shorter. Ever noticed how long those mid-roll ads are in videos on Facebook? Then there’s this little data point… “Human attention span is at its lowest ever (thanks to technology!). According to a study by Microsoft, the…
Build Up Steam - Release Creativity #548
Jun 1, 2019 • 2 min
What if instead of posting your thoughts, ideas & Insights on social media every day, you let your steam build up? Maybe then you could create something really meaningful. (ps: not to self!) #contentcreator #contentstrategy #creativity #timeout
What If YES Was The Only Option? #547
May 31, 2019 • 2 min
Do your internal systems, policies & procedures maker it easier or harder to say yes? Yes to Guests. Yes to Customers? Yes to Internal Stakeholders? My favourite hotel General Manager had a great way to ensure we could say yes. Listen to this……
Hotel App Promotion Opportunity #546
May 30, 2019 • 2 min
If your spa (or any other business unit) is in a major hotel brand’s property, there is a MASSIVE opportunity you’re probably not taking advantage of. I understand there’s company politics. I get it. There’s lots of Red Tape. BUT…if you’re not leveraging…
What’s Your Default? #545
May 29, 2019 • 1 min
Are you a Listener or a Talker? Is your organisation a place for Collaborators or Individuals? Understanding what both your and your company’s default is goes a long way to ensuring success. That’s according to Aaron Dignan in his book Brave New Work.…
Should You Show The Price On In-House Promotions? #544
May 28, 2019 • 2 min
Some say, leave the price off. That way the guests will come to you to ask. From there you have a chance to close the sale. Others say, put the price out there. No point hiding it if the guest isn’t willing to pay it. Here’s the discussion we had…
Global Warming is a Marketing Problem #543
May 27, 2019 • 1 min
Atmosphere Cancer! πŸ’₯ Boom! Now there’s a problem we need to all get behind…and quickly. Messaging Matters. Words Matter. Branding Matters. All of this matters if you want to encourage people to take action. What actions are you trying to make happen in…
Key to Unlocking Creativity #542
May 26, 2019 • 2 min
I saw a great quote that I think provides a good hint. “Write drunk, edit sober” - Peter De Vries No, I’m not suggesting you get everyone drunk. But maybe harnessing the altered state you’re in when raw emotions come out, could have a similar effect.…
Would You Accept Mental Health First Aid? #541
May 25, 2019 • 2 min
Whilst I applaud the clever branding, I worry that the ‘First Aid’ label promises more than it can deliver. What do you think? #mentalhealth #mentalwellness #mentalhealthawarenessweek #mentalhealthfirstaid
Latest Spa & Wellness Trends #540
May 24, 2019 • 1 min
Digital Detox. CBD. They’re a couple that I think are impactful - in very different ways and for different reasons. But there’s a lot more which might in fact be Fads rather than Trends. What’s the difference? Why does it matter? I wrote about that in Spa…
Are Wellness Tourists Good For Hotels? #539
May 23, 2019 • 1 min
Wellness is all the rage right now. Many hotels are trying to target Wellness Tourists because they’re a higher spending guest. But are they? It’s a question of Causation Vs Correlation #wellness #hotels #wellnesstourism #wellnesstrends
What Your Spa Guests DON’T Tell You #538
May 22, 2019 • 1 min
“It’s a nice lie down ruined by aggravations and distractions.” Interesting perspective from someone who’s maybe not the biggest fan of the Hotel Spa experience. The full article from Will Hersey in Esquire UK magazine is here……
Conversation with Hotelintel #103 #ITSB
May 22, 2019 • 19 min
Recently I was asked by the good folks over at Hotelintel to share my thoughts on the hotels, spas and wellness. They asked me about the Pros and Cons of Self Managing vs Outsourcing, the importance of the location of the Spa, Traditional vs Scientific…
How Important Is Location To Your Spa? #537
May 21, 2019 • 2 min
Spas are often, in my opinion, in less than prime locations in hotels. Are Gym & Swim guests necessarily Spa Guests? What if the guests can’t find your Spa? These answers and more in this short video. And here in : Spa Design For Dummies - Location…
Is Nestle Abandoning OR Doubling-Down on Wellness? #536
May 20, 2019 • 2 min
I believe Nestle is as well positioned as any company to become a Global Wellness Brand. Some think the pending sale of their Skin Health Division suggests they don’t want to go that way. I disagree. #wellness #mergersandacquisitions #skincare #skinhealth…
How To Generate More Spa Revenue #535
May 19, 2019 • 1 min
Many turn to Spa Retail as the answer. I think the answer is actually much more simple…and it’s all about Needs vs Wants. But if you really want to focus on retail, take a look at some ideas in this article - Retail Spa of Tomorrow…
How To Integrate Wellness In Hotels #534
May 18, 2019 • 2 min
This seems to be the question on every hotelier’s lips these days. Wimintra J. Raj over at Hotelintel asked me for my thoughts. Here’s some simple steps any hotel or resort can take… #wellness #hotelspa #hotels #spa #hoteltrends
Hotel Spa & Wellness Programs : Traditional or Scientific? #533
May 17, 2019 • 1 min
Should Hotel Spas focus their Wellness Programs On Traditional Elements or Scientific ones? That’s what I was asked. Here’s what I said… #wellness #hotelspa #wellnessprograms #traditional #scientific
Should Hotels Outsource The Spa? #532
May 16, 2019 • 2 min
This question was recently put to me by Wimintra J. Raj and the folks over at Hotelintel. Here’s what I said… #hotels #hotelspa #spamanagement #spa
Your Ignorance Is Their Power #531
May 15, 2019 • 2 min
Hey! You’re ignorant! Don’t worry though. We all are. About some things. But in today’s information world, there’s no excuse for letting your ignorance put you at a disadvantage. #information #learning #ignorance #power #advantage
My Headline Struggle #530
May 14, 2019 • 2 min
The Elevator Pitch is DEAD! It’s been replaced by … The 3 Second Headline! If you don’t know what your 3 Second Headline is…you’d better start thinking about it. #headlines #attention #attentioneconomy #marketingstrategy #branding
Lessons From The Fall of Venice #529
May 13, 2019 • 2 min
“Tech monopolies tend not to fall like Rome. They fall like Venice. They’re still there, and no-one actually invades them, but the trade routes moved, the things that gave them power and wealth stop mattering, and they become just another city, and then a…
Is Cultural Fit A Bad Thing? #528
May 12, 2019 • 1 min
In the early stages of a company, hiring for Cultural Fit makes perfect sense. but as a company mature, it can be a really bad idea. Much better to hire for Cultural Contribution in a mature organisation.
What’s Uber’s Path to Profitability? #527
May 11, 2019 • 3 min
Uber has just gone public and raised $8 billion. But in 2018 it had lasses of $2 billion. Maybe the only way they can become profitable is to kill of the very thing that got them there in the first place? #uber #IPO #businessmodels #gigeconomy…
Words You Don’t Want To Hear In Recovery #526
May 10, 2019 • 1 min
“Wow! Never seen a reaction like that!” So, with apologies to Derek Barton & Gary White, there was no follow up Bowen Therapy treatment today. Need to let the swelling down first. #injuryrecovery #treatment #healing #therapies
3 Days After Bowen Therapy #525
May 9, 2019 • 1 min
The Storm before the Calm! Worst pain yet! Just couldn’t escape it. Despite reduced swelling. A couple of pain killers and few hours lying down, and much better. Hoping this is the last big hurdle. Looking forward to a dramatic improvement tomorrow. PS:…
48 Hrs After Bowen Therapy #524
May 8, 2019 • 2 min
Well, the bus just backed up and got me again! Today, most pain is centred around the ankle, though the ball of the foot is still too sore to put pressure on. Calf tightness has basically gone. So, will mark that down as progress and cross my fingers for…
What Happens After Bowen Therapy? #523
May 7, 2019 • 1 min
Answer: It feels like you’ve been hit by a bus. But I think that’s a good thing. Or at least, it’s a sign that your body has started to heal your problem. In layman’s terms, at least as I understand it, Bowen Therapy focuses on manipulating the fascia and…
Open Plan Offices Are Dumb! #522
May 6, 2019 • 2 min
It turns out, employees actually have LESS face to face interactions in an Open Plan Office than a traditional office set up. That’s according to a Harvard study. As reported by Geoffrey James over at #openplan…
When Is A Beer Not A Beer? #521
May 5, 2019 • 1 min
Could Heineken be making a play for the title of ‘The Wellness Beer’? They’ve just launched a 0% Alcohol Beer. But isn’t a Beer, by definition, alcoholic? #alcohol #wellness #wellnesstrends #wellnessmarketing
Petulance or Passion? #520
May 4, 2019 • 2 min
Ep. 520 - Trent365! - Petulance or Passion? Show a bit too much attitude or aggression when you’re young and they’ll say you’re Petulant. That same behaviour when you’re a bit older and more mature is somehow a positive exhibition of your Passion.…
Uncertainty & Relative Performance #519
May 3, 2019 • 2 min
The world 🌍 turns so fast these days. Things are always changing. Always uncertain. In times of uncertainty, relative performance is the ONLY benchmark. Valuable perspective from Aaron Dignan. #budgeting #performance #management #changemanagement
White Label Digital Wallets #518
May 2, 2019 • 2 min
Digital Wallets or eWallets are making major waves in the payments space. Just talk to the folks over at Visa or MasterCard and ask them if they’re worried about them. (Hint: They Are!) Maybe it’s time to have your own Digital Wallet for your business?…
Hotel Spas - The Third Place #102 #ITSB
May 1, 2019 • 17 min
Starbucks has famously declared itself to be the Third Place - the place you go between Home and Work. It’s not just a place for a coffee and a pastry. It’s a place to hang out. I believe that the Hotel Spa of Tomorrow could leverage this concept to…
Hiring & Firing #517
May 1, 2019 • 2 min
Some will tell you to Hire Slow & Fire Fast. Others will say you should Hire Fast AND Fire Fast. I like that idea. Because no matter how good you are at recruiting, there are no guarantees. So, just get on with it. As Gary Vaynerchuck says… Hiring is…
Introductions : Free and Powerful #516
Apr 30, 2019 • 2 min
What’s the actual cost to you of making an introduction? Free! So why not make it? I think we tend to be too precious and protective when it comes to making professional introductions. Remember, there’s a big difference between and introduction and an…
Decisions : How not Who - #515
Apr 29, 2019 • 2 min
There’s a great book πŸ“š I’m reading at the moment. It’s all about re-thinking the way we run our companies and organisations. It’s Brave New Work by Aaron Dignan In it, Dignan suggests we focus on WHO makes decisions, but are ‘positively lackadaisical’…
5G Will Look Different #514
Apr 28, 2019 • 1 min
A 5G World will free us from many of our current limitations. What will that mean for the form factor of many of our current devices… Like the smartphone? #5G #mobiledevices #mobiletechnology #5gtechnology #5gishere
Skinmade Personalised Skincare #513
Apr 27, 2019 • 2 min
Skincare that is personalised precisely to you is obviously where the industry ends up. A German startup called Skindeep has a new kiosk system that can analyse and then create your skincare in 7 minutes. So the tech is here. Which big name brand will be…
Why Grown-Ups Will Win Voice #512
Apr 26, 2019 • 2 min
We usually expect early adopters of new technology to be the young folks. But I reckon with Voice, it might just be us old folks that lead the way. #voicefirst #voicetechnology #voiceplatforms #earlyadopters
Distribution & Diversification #511
Apr 25, 2019 • 2 min
Air BnB is planning to launch a streaming media service. Why? Because they have a Distribution Platform that has 500 million people on it. How could YOU leverage YOUR base? #distribution #diversification #platforms
Religion, Culture & Spa #101 #ITSB
Apr 24, 2019 • 16 min
The concept of massage is very much at the core of some cultures. In others, it is frowned upon. A lack of understanding of the cultural and or religious sensitivities around massage specifically and spas in general can lead to embarrassing situations. In…
Behaviour : Reward or Change? #510
Apr 24, 2019 • 3 min
Much of our focus on growing our business is, if you really look at, about changing behaviour. If you don’t come to the spa, we want to change your behaviour and get you to the Spa. How would our strategies differ if we focussed on Rewarding behaviour,…
Do Silence #509
Apr 23, 2019 • 2 min
Meditation 🧘🏽‍♀️ isn’t for everyone. There’s a number of reasons why that is. But we could all do with a little more silence in our lives. It ain’t quite meditating…but it’s maybe a good place to start for many of us. #wellness #meditation #meditate…
The Eyeballs Have It #508
Apr 22, 2019 • 1 min
Our customer’s eyeballs πŸ‘ are often not where they used to be. These days, a lot of time, they’re glued to their smartphones πŸ“² So maybe location based mobile ads in social networks is money πŸ’° better spent than on in-house collateral? #advertising…
Claim Your Day #507
Apr 21, 2019 • 1 min
There seems to be an International Day for just about everything these days. Whilst not every business can get United Nations backing to claim an official day…that shouldn’t stop you. #marketing #branding #event #movement
TRAVEL TIP: Using Credit Cards Overseas #506
Apr 20, 2019 • 2 min
‘Would you like to pay in Local Currency or your Home Currency?’ Ever been asked that question when buying something overseas? Here’s what you should say… #traveling #creditcards #foreignexchange #currencyexchange
Immediacy is Relative #505
Apr 19, 2019 • 3 min
“It was done immediately, within 24 hrs.” To some 24 hrs is immediate. To others, it’s way too long to wait. It’s all relative. #customerservice #customercentricity #companyculture #customerfirst
Organisational Debt #504
Apr 18, 2019 • 2 min
An interesting concept explored by Aaron Dignan Organizational Debt: The interest companies pay when their structure and policies stay fixed and/or accumulate as the world changes. #organisation #change #companyculture #changemangement
My Personal Origin Story #100 #ITSB
Apr 17, 2019 • 58 min
In this week’s episode…it’s getting personal! I genuinely believe that the best lessons in life are the ones you experience. But what if you’re only starting out and you don’t have a lot of life experience to call on? In that case, a great way to learn is…
Pandora’s Interactive Voice Ads #503
Apr 17, 2019 • 2 min
Music & Podcast Discovery Platform, Pandora, is hoping to crack the code on voice advertising. This could be a really big deal. #voice #voicefirst #platforms #advertising #voiceads
Simplicity in a World of Choice #502
Apr 16, 2019 • 3 min
In a world of seemingly unlimited choices, the most powerful strategy of all can be simplicity. It’s as Simple As That! #simplicity #differentiation #marketingstrategy #usp #pointofdifference
Nike, Tiger & the Long Game #501
Apr 15, 2019 • 4 min
Tiger Woods just won his 5th US Master and his 15th Major. A triumph in overcoming adversity - even if it was self-inflicted. And also a big lesson in branding. #branding #brandvalue #influencer #longgame
FREE TICKETS to Spa Education Academy Online Conference #500
Apr 14, 2019 • 4 min
To celebrate the 500th episode of the show, I’m giving away TWO tickets to the event. Just answer either of these questions in the comments below, over on LinkedIn… A. What courses would you like to see. offered by the Spa Education Academy? B. What…
Spa & Wellness Mergers and Acquisitions #499
Apr 13, 2019 • 2 min
Many of the founders who where there when the Spa Industry started to take shape 20+ years ago, are approaching retirement age. That might mean some good businesses are ripe for acquisition…and at a good price too. #spa #listening #mergersandacquisitions…
Earthlite Buys TARA Spa Therapy #498
Apr 12, 2019 • 2 min
Last year I predicted 2019 would be a big year for Spa & Wellness Mergers & Acquisitions. That seems to be playing out. But something I didn’t see was consolidation within the industry like this. #spa #wellness #mergersandacquisitions #spabusiness
BREAKING NEWS : Wellness Collective Event is Cancelled #497
Apr 12, 2019 • 1 min
The organiser has officially released a statement to say that the event has been cancelled. They have said that those who have incurred financial losses as a result of the cancellation and is looking for a refund, should email ……
Hotel Spa Retail - Wrap Up #99 #ITSB
Apr 11, 2019 • 20 min
Hotel Spa Retail. Love it or hate it. For many, it’s this an unfulfilled opportunity, just waiting to be exploited. For others, it’s an enigma. SPONSOR We are thrilled to announce a new sponsor for the show… Kapwing - a modern editor for images, GIFs and…
You Are The Sum #496
Apr 10, 2019 • 2 min
Someone told me last week that I am what I type - ie: what I post on social media. But the reality is we are each the sum of all that we do and all that we say - everywhere. In this world of ours where so much of us is out there on social media. It’s…
Sponsorship Vs Free Trial #495
Apr 8, 2019 • 2 min
Instead of pursuing a pure sponsorship opportunity, what about offering the venue a Free Trial of your product/service? That way you get your exposure PLUS the opportunity of a long term supply contract too. #conference #eventmarketing #conferencevenue…
Application over Ability #494
Apr 8, 2019 • 2 min
When it comes to sports, we tend to accept that all the skill and ability in the world will only get you so far. But somehow, when it comes to business, we think a great product/service is enough. It rarely is. #quality #marketing #product #service…
Impact over Scale #493
Apr 7, 2019 • 2 min
We all have Impact, it’s just the size of the circle that differs. And the size of that circle does not necessarily define the significance of your impact. #influencers #integritymatters #socialimpact #impact
The Essence of Tribe #492
Apr 6, 2019 • 2 min
People like us, Do things like this. If that’s not your thing, that’s ok. You don’t have to join. Thanks again to Seth Godin. Perfectly sums up my feelings towards the events of this past week. #tribe #market #followers #sentiment
Wellbeing, Wellness and Spa #491
Apr 5, 2019 • 2 min
What’s the difference? How do they all link together? Well, thanks to Mia Kyricos, we have an answer… #spa #wellness #wellbeing
Moments & Movements #490
Apr 4, 2019 • 2 min
You never know when just one Moment can snowball and create a Movement. #moments #movement #causes
Minimum Viable Audience #489
Apr 3, 2019 • 2 min
We tend to focus on the Maximum Possible Audience. Seth Godin suggests that’s maybe not always the best strategy. Here’s why… You can also find my article on the same here… #marketing #market #customerbase #minimumviableaudience
Minimum Viable Audience for Hotel Spas #98 #ITSB
Apr 3, 2019 • 17 min
Hotel Spas, as much as any other business, dream of the potential market. But maybe it’s time we focussed on the Minimum Viable Audience? The theory of Minimum Viable Audience, as with many of those espoused by marketing genius Seth Godin, is firmly…
BREAKING NEWS : I’m OUT of the Wellness Collective Event…with EXTREME PREJUDICE #488
Apr 2, 2019 • 4 min
Many of you will know that I was to be a speaker/panelist at this event in Sicily in a few weeks. Wellness Collective Events Well…now I’m not. I will not be associated with what has become a highly questionable event. I don’t know what’s going on. Nobody…
Bad Decision Vs Wrong Decision #487
Apr 1, 2019 • 3 min
What separates a Wrong Decision from a Bad Decision is effort and intent. And a Wrong Decision can still be a Good Decision. Confused? 🀷‍♀️ Take a listen πŸ”Š #decisions #right #wrong #decisionmaking
Just Start #486
Mar 31, 2019 • 2 min
It’ll never be perfect, no matter how long you wait. If you wait till it is, you’ve probably waited too long. Don’t worry about others seeing your imperfections. Most won’t notice…and they’ll forget it anyway when you eventually get it right. #action…
Unknown Impact #485
Mar 30, 2019 • 2 min
With so much data available today, we sometimes forget just how much of the impact we make, for better or worse, goes unknown. #customerfeedback #impact #consumerdata #customersatisfaction
Half Truth Becomes A Lie #484
Mar 29, 2019 • 2 min
When does a Half Truth become a lie? For me, it all comes down to intent. And as soon as your Half Truth compels someone to invest their time, money, effort, reputation, etc when they otherwise wouldn’t have…then it’s a lie! #integrity #integritymatters…
Choice Vs Ultimatum #483
Mar 28, 2019 • 2 min
Offering your customers options and choices is great. Just make sure your intent is pure. Otherwise you might be seen to be given them and ultimatum rather than a choice. #options #choices #choicematters #ultimatum #intentions
Sensory Branding for Spas - Martin Lindstrom - Part VIII #482
Mar 27, 2019 • 2 min
Branding, if done right, should resonate with as many of your senses as possible. Spas are actually ideally positioned to leverage Sensory Branding. How? Here’s what brand guru Martin Lindstrom thinks. #spa #branding #sensorybranding #senses #hotelspa
Trust Dynamics in Business #97 #ITSB
Mar 27, 2019 • 22 min
Trust seems like a pretty simple concept. You either have it, or you don’t. But the more you explore real-life scenarios, the more ambiguous trust becomes. In this episode I explore a number of different aspects on trust and how they can impact upon your…
Brand Equity of Hotel Spas - Martin Lindstrom - Part VII #481
Mar 26, 2019 • 4 min
Brand Guru Martin Lindstrom and I discuss the Hotel Spa of Tomorrow from a brand perspective & the Brand Equity of Hotel Spas. #branding #brandequity #hotelspa #tomorrowspa #hotels
Marriott BonVoy Branding Confusion #480
Mar 25, 2019 • 2 min
Did you hear that ‘Marriott’ is re-branding itself to ‘Marriott BonVoy’? No? Me either. But take a look at their website (any of them) and you’d be forgiven for thinking that. πŸ€” #branding #hotels #brand #hospitality
Brand Spa Vs Brand Wellness - Martin Lindstrom - Part VI #479
Mar 24, 2019 • 4 min
How can Spa maintain relevant in a world full of wellness? Is it Digital Detox? Is it Mental Wellness? I chat with brand guru Martin Lindstrom to get his thoughts. #branding #wellness #hotelspa #tomorrowspa
Gamification & Collaboration in Branding - Martin Lindstrom - Part V #478
Mar 23, 2019 • 3 min
Gamification can be a powerful tool in building your brand - not just for gamers but for everyone. And unless you have serious skills in that space…collaborate! #branding #rebranding #brandrefresh #gamification #collaboration
Risks of Wellness Branding - Martin Lindstrom - Part IV #477
Mar 22, 2019 • 3 min
Wellness is all the rage. That’s undeniable. Weight Watchers have declared they want to be a ‘digital wellness brand’. Martin and I discuss if that was a smart move or not. #wellness #branding #rebranding #brandrecognition #brandrefresh
Brand or Trust Mark? Martin Lindstrom - Part III #476
Mar 21, 2019 • 2 min
What’s the difference between a Brand and a Trust Mark? What is a Brand without Trust? Brand Guru Martin Lindstrom has the answers. #brands #trust #logo #branding #trustmark
BREAKING NEWS: Haymaker and One Spa World Deal Done #475
Mar 20, 2019 • 2 min
One Spa World (OSW) have completed their business combination transaction with Nasdaq listed Haymaker Acquisition Corp. With a final transaction value of just over $850 million, the deal sees OSW effectively become a public company. #business #spa…
Hotel Spas and Wellness - Where Do We Belong? #96 #ITSB
Mar 20, 2019 • 20 min
Spa is NOT Wellness. And Wellness is NOT Spa. There. I said it. Of course, they can co-exist quite nicely. But they don’t have to. Here’s why… SPONSOR We are thrilled to announce a new sponsor for the show… Kapwing - a modern editor for images, GIFs and…
Celebrity Influencers- Martin Lindstrom- Part II #474
Mar 19, 2019 • 3 min
Analyts are around if Weight Watchers try to leverage too much on Oprah Winfrey’s brand, it may not be sustainable. Brand Guru Martin Lindstrom disagrees. Today in Part II of my chat with Martin, we explore… #branding #rebranding #influencers #celebrity…
Branding with Martin Lindstrom - Part I #473
Mar 18, 2019 • 4 min
In Part I of my chat with brand guru Martin Lindstrom, we take a look at what went wrong with the Weight Watchers rebranding. HINT: Weight Watchers is like a Religion. #branding #rebranding #brandrefresh #brandrecognition #brandequity
Human Nature Sometimes Demands Change #472
Mar 17, 2019 • 3 min
Maybe it’s because we don’t want to put in the effort required this time. Or maybe it’s because we don’t want that same outcome today. Regardless, sometimes we just need a change. #change #variety #consistency #humannature
Hearing & Listening in a Noisy World #471
Mar 16, 2019 • 2 min
Hearing is passive, involuntary. Listening is active and intentional, intended to really understand. In our noisy social world, it’s often hard to know which your customers are doing. #hearing #listening #intention #marketing #messaging
System Trust Vs Individual Trust #470
Mar 15, 2019 • 3 min
We basically either trust a System or an Individual. It’s important to understand what or who your customers are putting their trust in. #trust #customerintelligence #guestservice #consumertrust
Hyatt’s Wellbeing Ideation Labs #469
Mar 14, 2019 • 2 min
Mia Kyricos is getting together industry experts to brainstorm how they can better implement wellbeing in all areas of Hyatt Hotels Corporation. Meetings is the first focus area, with the help of Renee Moorefield and others. Interesting stuff to come, no…
Martin Lindstrom - Branding Insights #95 #ITSB
Mar 13, 2019 • 31 min
This week I had the opportunity to sit down with one of the world’s leading branding experts, and author of 7 New York Time’s Best Sellers - Martin Lindstrom. The Lindstrom Company today is the world’s leading brand & culture transformation group,…
Trusting The Man Behind The Brand #468
Mar 13, 2019 • 2 min
Is it possible to trust the product, if you don’t trust the person behind it? Maybe, but it’s often really hard to overcome that type of emotional bias. #trust #brands #integritymatters #biases
Reimagining Airline Food #467
Mar 12, 2019 • 3 min
What would airline food look like - and taste like - if the airlines truly took a customer-first approach? Pretty different I reckon. #airlines #customercentric #reimagine #customerfirst #customerfocused
Don’t Overthink It #466
Mar 11, 2019 • 2 min
Often times we tend to make things more complicated than they need to be. We try to get too fancy. When the simple option is not only easier but more effective. #options #overthinking #complicated #keepitsimple
Authenticity Vs Accessibility #465
Mar 10, 2019 • 2 min
The rules of an authentic Onsen require total nudity. Some cultures aren’t comfortable with that. Should a hotel’s Onsen rules be modified to make it more accessible? #hotels #onsen #wellness #spa #authenticity #accessibility
Unfriendly Facial Sheet Masks #464
Mar 9, 2019 • 3 min
They represent a great retail opportunity for spas. But they’re not always good for the environment. #mask #facials #retail #spas #environmentalsustainability
Seniors Day Care and Spas #463
Mar 8, 2019 • 1 min
Most think of Day Care as something for young kids. But here in Japan πŸ‡―πŸ‡΅ , a country with an ageing population, Seniors Day Care is a big thing. Is this an area spas could get into? #spas #agedcare #seniors #seniorliving #ageingpopulation
Do Your Homework or Eat Your Dog Food #462
Mar 7, 2019 • 2 min
Everyone wants to be an Entrepreneur these days. Lots of people are starting businesses they don’t understand. That’s ok. As long as you do your Homework! #business #entrpreneur #domainexperience #startup
Julien Elis - European Massage Championship #94 #ITSB
Mar 6, 2019 • 56 min
In this week’s epsiode, Julien Elis stops by to tell us all about the European Massage Championship. Here’s the details of that event… The European Massage ChampionshipMarch 30th to April 1st, 2019 - Spilamberto, Italy (Bologna)Registration…
Global Spa Community #461
Mar 6, 2019 • 2 min
What would a true Global Spa Community really look like? What sort of structure and support systems would we need to build around it? If we can work it out, it could be something really valuable on multiple levels. #community #globalcommunity #spa…
Umbrella Brands #460
Mar 5, 2019 • 2 min
Another lesson from The Great Weight Watchers Branding Debacle. Creating a new parent brand above your existing brand might be a better strategy. Worked ok for Google with Alphabet. #branding #umbrellabrand #repositioning #rebranding
Behind the Curtain #459
Mar 4, 2019 • 1 min
Another little lesson from The Great Weight Watchers Branding Debacle. Whenever you make a change that directly impacts your customers, never assume they know all the reasons why. PS: trying out a new captions tool from Kapwing . Let me know what you…
We Trust Brands, Not Companies #458
Mar 3, 2019 • 1 min
Another lesson learned from the Weight Watchers re-Branding exercise. Don’t assume your customers trust your business. It’s your brand they know. #brands #trust #customerloyalty #rebranding
Beholden To The Platform #457
Mar 2, 2019 • 2 min
Apple has just introduced new rules for podcasts. Ultimately, they should be good for the listeners. But it means we podcasters need to make some changes. We’re always beholden to the platforms. #podcasts #platforms #contentcreators
Don’t Underestimate The Power of Community #456
Mar 1, 2019 • 2 min
Lessons from the Weight Watchers Branding Debacle. They had what many brands would kill for - a community that actively engaged with it. Rather than double-down, they may have blown it! #branding #community #brandloyalty #brandrefresh #rebrand
The Great Weight Watchers Branding Debacle #455
Feb 28, 2019 • 4 min
I told you! Way back in Ep. 301 of Trent365! I told you about the rebranding to WW and how I thought it wasn’t the right move. Here’s that episode, in case you missed it… Well, seems the market agrees. WW has missed number,…
Naomi Chatterley of Wellness Collective Events #93 #ITSB
Feb 27, 2019 • 53 min
Today in Ep. 93, I sit down with Naomi Chatterley - Head of Global Marketing for Wellness Collective Events. It’s an interesting new take on the spa conference concept. I will be there in Sicily at the end of April as a panelist. See you there! 24th -…
How & What vs Why & What If #454
Feb 27, 2019 • 2 min
How & What are efficient questions to ask. They’re the ones that lead most efficiently to outcomes. Why & What If are inefficient questions, but the answers to these can change the world. #questions #questioneverything #managementstyle #thinking
What3Words Mapping Service #453
Feb 26, 2019 • 3 min
If you have a business, event or activity in a remote location, chances are traditionally addressing & directions won’t get people there. What3Words, however, can get you within 3 metres of the exact spot you need to be. #mapping…
Solutions Looking For Problems #452
Feb 25, 2019 • 1 min
Create a Solution to a Problem you understand. That’s how it’s usually done. But what if you go looking for Problems that fit your Solution? #problemsolving #solutionorientated #innovation #productdevelopment
Why Not? #451
Feb 24, 2019 • 2 min
If someone says no to your crazy idea - like setting up a big ice bucket full of beer in your manicure / pedicure room - just JFK ‘em! #questioneverything #whynot #newideas #thinkdifferently
Where Does Wellness Belong? #450
Feb 23, 2019 • 2 min
In Ep. 448 I discussed how hotel spas do NOT have to offer wellness. And in the reverse, as mentioned by Arkadiusz Dawidowski…hotels do not need a spa to offer Wellnesss. #wellness #spa #hotelspa #wellnessopportunity
Online Retail : Convenience or Choice? #449
Feb 22, 2019 • 2 min
If online retail is winning because of Convenience, fair enough. But if it’s winning because it offers Choice…maybe it’s time to get more critical about your spa retail offering? #spa #retail #onlineretail #convenience #choice
Relevance of Wellnesss in Spas #448
Feb 21, 2019 • 2 min
Every hotel owner or manager I speak to these days is telling me they need to offer in Wellness in their spas. I’m telling many of them, they’re wrong. Here’s why… #wellness #hotel #spa
Why Do Airplane Seats Face Forward? ✈️ πŸ’Ί #447
Feb 20, 2019 • 2 min
Is it for safety? Is to avoid motion sickness? 🀒 Or could it be something much simpler? #seating #airplanes #whyisitso #didyouknow
The Real Story of Hotel Spa Brands #92 #ITSB
Feb 20, 2019 • 23 min
In Episode 92 I take a look at some of the issues around Hotel Spa Brands. There’s a lot of myth and mystic around the value of hotel spa brands. With a number of recent acquisitions in the hotel wellness space, it’s time to talk.
Who Are Spa Conferences For? #446
Feb 19, 2019 • 5 min
Most events are pretty much same same. That’s fine for newbies to the industry or junior folks coming through. But what about the others? How can these events bring more value to the vast majority who attend them - ie: more senior/experienced folks? Let…
Customers Don’t Care Why #445
Feb 18, 2019 • 2 min
If your customers have a problem, they just want it fixed. They don’t care why it’s not working or who’s fault it is. That’s YOUR internal issue. Be sure your systems reflect that. #customersatisfaction #serviceexcellence #peoplefirst…
The Spa of Tomorrow #444
Feb 17, 2019 • 1 min
Do the hotel Spas of Tomorrow have to all be the same, offering the same basic products & services - like it is today? The don’t, they won’t, they can’t. #hotels #spa #tomorrowspa #futurespa
Demand Pricing Vs Market Pricing #443
Feb 16, 2019 • 2 min
If you’re in a services business, you need to know your limits - ie: Your Time! So if you have too much demand for your service, you MUST increase your price, regardless of what the market price is. #pricingstrategy #supplyanddemand #serviceindustries…
Dangers of Event-Based Marketing #442
Feb 15, 2019 • 2 min
Leveraging events to market your brand or business can be a great strategy…unless the event flops. #events #marketing #promotions #advertising #businessstrategy
What’s Your Kryptonite? #441
Feb 14, 2019 • 1 min
Being positive is great. Saying yes is awesome. But not if it comes without serious consideration. For some, saying Yes, is their weakness. Their Kryptonite. What’s yours? #decisionmaking #selfawareness #strength #weaknesses
Embracing Accountability #91 #ITSB
Feb 13, 2019 • 14 min
Today in Episode 91 we explore the concept of accountability. It’s something we’re almost born into. We’ve kinda always been accountable to someone or something. Though many strive to be free of accountability, they often fail without it.
BREAKING NEWS: IHG buys Six Senses #440
Feb 13, 2019 • 1 min
InterContinental Hotels Group (IHG) has just announced they’re buying Six Senses for £300 million. Told you it was going to be a big year! ;-) Press Release: #hotelnews #acquisitions #wellness #hotels InterContinental Hotels Group…
NEWS: Announcing LinkedIn Live #439
Feb 12, 2019 • 3 min
LinkedIn is finally rolling out a live video broadcast feature. Invite only in the US for now, but hopefully we can all get our hands on it soon. How will you use LinkedIn Live? #livevideo #livebroadcast #socialnetworks #videocollaboration
The Power of Immersion #438
Feb 11, 2019 • 2 min
Never underestimate the power and long-term, deep learning that comes from being totally immersed in what you do. #learning #knowledge #immersion
The Rise of the Audio Tag #437
Feb 10, 2019 • 2 min
As personal brands become more important and as audio increases its relevance as a medium, we will all need a our signature sound bite. #personalbranding #audio #sensorybranding #audiotag
Certified B Corporations #436
Feb 9, 2019 • 3 min
B Corp certification basically says you’re a company that does the right thing. You’re about Purpose, not just Profit. Click below if you want to take a free assessment… #corporatesocialresponsibility #purpose #sustainable…
Brand Loyalty in a Sharing Economy #435
Feb 8, 2019 • 1 min
If you can use Uber to satisfy your transport NEEDS, then the few times you actually want your own vehicle, you can choose the brands you WANT. #sharingeconomy #brandloyalty #brandvalue #wants #needs
Spotify to buy Anchor & Gimlet #434
Feb 7, 2019 • 2 min
In case you haven’t been paying attention, podcasts are becoming a big deal. That’s why Spotify is buying a top podcast content producer (Gimlet) and top podcast creation and distribution platform (Anchor) #podcasts #audio #contentcreation Spotify Anchor…
Learnings From The Death of Google+ #433
Feb 6, 2019 • 2 min
Google+ is about to be shut down. If, instead of going it alone, Google acquired an existing social network, it may have been a much different story. If you don’t have the money to acquire, look for strategic partnerships & alliances. #strategicpartners…
Spa Marketing and Communication #90 #ITSB
Feb 6, 2019 • 24 min
In Episode 90 I share some thoughts, ideas, tips and tricks for marketing your hotel spa. The most critical understanding is that you need to be where your potential customer’s attention is. That means where their eyeballs AND ear holes are focussed.
Think Loyalty, Think Spouse #432
Feb 5, 2019 • 2 min
Often we think about giving more to our loyal customer, when in fact, they have all they need. Offer something to his or her spouse instead, and you might unlock some real long term loyalty. #loyaltyprogram #customerloyalty #rewardsandrecognition #rewards
If You Innovate - Communicate #431
Feb 4, 2019 • 2 min
Anytime you make changes to the way you offer and deliver your product or service, make sure you communicate those changes clearly to your customers. Seems obvious, but often isn’t. #businessmodel #innovate #communication #customercommunication
The Miracle of Accountability #430
Feb 3, 2019 • 2 min
We’re kinda programmed from very early on to be accountable - to parents, teachers, bosses, etc. So when we move beyond being accountable, many falter. #accountability #motivations #personaldevelopment
ECloudKitchens #429
Feb 2, 2019 • 2 min
An increasing amount of restaurant orders today are for delivery, not dine-in. So why pay high rent for prime real estate? Why not share a commercial kitchen? Enter…CloudKitchens #sharingeconomy #restauranttrends #businessmodel #consumerbehaviour
Vaping Vitamins #428
Feb 1, 2019 • 1 min
Vaping Vitamins seem to be becoming a trend. But beware. Claims of scientific data to back it up are still in dispute. #spabusiness #vaping #verify #spafads #spatrends
Don’t Outsource Your Eyes & Ears #427
Jan 31, 2019 • 1 min
Market research is often something farmed off to a third party agency. It shouldn’t be. Direct feedback from your customers to you is GOLD! You don’t want someone in between that. #marketresearch #feedback #customerexperience #customerinterface
Mia Kyricos of Hyatt Hotels #89 #ITSB
Jan 30, 2019 • 55 min
In Episode 89 I sit down with Mia Kyricos - Senior Vice President and Global Head of Wellbeing for Hyatt Hotels. Mia is a veteran of the hotel spa business and a highly respected leader in the field of spa and wellness. Lots to talk about.
WeWork Go : The Third Place #426
Jan 30, 2019 • 1 min
WeWork Go is aiming to become the Third Place. Sound familiar? It’s a logical brand extension for them and a good example for hotels and even spas. #spa #hotels #businessmodel #thirdplace
The Practicality of Exclusivity #425
Jan 29, 2019 • 3 min
Discussions about exclusivity of brands/products/services are usually one sided. When it comes to hotel spas, more often than not, it’s not a big deal. #spabusiness #spa #hotel #hotelspa #contracts
DNA Testing Inconsistency #424
Jan 28, 2019 • 2 min
Most would assume that DNA 🧬 Testing is a strict science and tightly regulated. But maybe that’s not always the case. #dnatesting #wellness #hotelspa #spa
Starbucks Delivers Brand Risk #423
Jan 27, 2019 • 1 min
Starbucks has always pushed this idea of The Third Place - the place you go between home and work. But now they’ve started delivery, they could be risking it all. #branding #starbucks #brandstrategy
Australia Day : My Country πŸ‡¦πŸ‡Ί #422
Jan 26, 2019 • 2 min
Dorethea McKellar first published this iconic poem in 1908 under the title ‘Core of My Heart’. Some great words in here for all those Aussie expats today. #australiaday #literature #poetry #australian
Door to Door Refills Business #421
Jan 25, 2019 • 1 min
Selling refills of household consumable products like dishwashing liquid, washing powders & liquids, shampoos, soaps, etc could be real opportunity in a world of Conscious Consumerism. #consumerism #sustainable #packaging #businessmodels
Dentist and Spa Opportunity #420
Jan 24, 2019 • 2 min
Adding a 15 minute express spa treatment to the end of a dentist 🦷 appointment could create an opportunity for both businesses. #spabusiness #businesspartnership #collaborations
Packaging Skincare - A Paradigm Shift #88 #ITSB
Jan 23, 2019 • 16 min
In Episode 88 we talk about what I kinda call The Great Packaging Re-Think. Packaging has been almost as much a part of the luxury skincare game as the product inside. But the Rise of Conscious Consumerism may change all that.
LUSH Cosmetics Gets Naked #419
Jan 23, 2019 • 2 min
Conscious Consumerism is a thing. And it’s real. Offering consumers packaging-free products is smart. And what LUSH | UK & Europe is doing opens the door for luxury skincare brands too. #consciousconsumerism #retail #skincare #cosmetics #packaging
Jan 22, 2019 • 3 min
Today I announce the 5 (or more?) lucky πŸ€ winners of Gary Vaynerchuk book - Thank You Economy. Paying Forward Gratitude πŸ™πŸΌ Ben Hollandsworth Mark A. McKenney Phil Zepeda Ms. Tracey Poole Dennis Harvey Daniel Levin Clairy Nitsa Team GaryVee #thankyou…
Last Mile of Recommendation #417
Jan 21, 2019 • 2 min
Invariably you’ll give credit to the last person who recommended something to you. If you own the Last Mile of Recommendation, you own the trust of the consumer. #consumertrust #recommendations #attribution
Is Spa a Trusted Profession? #416
Jan 20, 2019 • 2 min
Nursing is the most trusted profession in USA. I wonder where Spa ranks on that list? Would your customers trust you enough to follow you in to a Blue Ocean? #blueoceanstrategy #customerexperience #trust #spa
Are Your SOPs Part if Your IP? #415
Jan 19, 2019 • 2 min
Intellectual Property in a services business like spas can be a tricky thing to define. But when a contract partner asks to see all your SOPs, you’d better be clear on when a SOP becomes IP. #contractnegotiation #contracts #businesspartners…
Re-thinking Subscription Revenue Models #414
Jan 18, 2019 • 2 min
MasterCard has just announced that they will no longer allow subscription products & services to automatically charge a customer’s card. They will need unique approval each time. #subscription #businessmodels #paymentsolutions
CES and the Future of Mental Wellness #413
Jan 17, 2019 • 2 min
Many look to the Consumer Electronics Show for a glimpse at the future. This year Mental Wellness solutions abounded. Hmmm? πŸ€” #wellness #futurism #consumerelectronics #mentalhealth #mentalwellness
Kraft Now, Pay Later #412
Jan 16, 2019 • 2 min
The Kraft Heinz Company is giving away free food at a Pop Up in Washington DC for government workers impacted by the shutdown. 1. It’s a good thing to do. 2. They’re doing it in a way that will build brand equity. Here’s how… #branding #kraft…
Spa Business Model Series : #5 Rent The Space #87 #ITSB
Jan 16, 2019 • 18 min
In Episode #87, I bring you the fifth and final instalment of our series on Spa Business Models. This week, the seemingly simplest of all options - Rent The Space. But what else do you need to be aware of? Tune in to find out.
LinkedIn Language Problem #411
Jan 15, 2019 • 2 min
ATTN: LinkedIn…. I do NOT speak German, French, Italian, Chinese, Korea, Swedish…So please stop πŸ›‘ filling my fee with that content UNLESS you can give me a translation tool. #linkedin #translation #feed #content #personalisation
ELEMIS to be sold for $900M #410
Jan 14, 2019 • 2 min
The British skincare brand is set to be acquired by global French brand L’Occitane for $900 million. Maybe the first of many moves in and around out industry in 2019. Congrats Sean Harrington Noella Gabriel Oriele Frank #elemis #skincarecompany…
FREE eBook - Organisational Face of Wellness #409
Jan 13, 2019 • 2 min
I first spoke about this concept a couple of years ago. Now, with Wellness seemingly everywhere, seems like a good time to think about how your hotel spa could be the bridge, the safe entry point, the guide to Wellness for all. Get your FREE copy of my…
Kohl’s Embraces Amazon #408
Jan 12, 2019 • 2 min
Kohl’s new CEO Michelle Gass is welcoming the Amazon Fox 🦊 into her henhouse πŸ“in a move that I reckon is genius! #kohls #retailers #amazon #partnerships #collaboration
Nuraphone Smart Headphones #407
Jan 11, 2019 • 2 min
Headphones with a tiny speaker built in so it can listen to the sounds your ears send back and then adjust based on your personal hearing profile. Who knew?!? #personalization #artificialintelligence #smarttechnology
Edit with #406
Jan 10, 2019 • 2 min
If you’re looking for a simple FREE tool to re one the background from your images…this is it! #editing #photoshop #contentmarketing
Spa Business Model Series : #4 Spa Consultant #86 #ITSB
Jan 9, 2019 • 14 min
In Episode #86, the fourth of our series on Spa Business Models, we consider Spa Consultants. A good Spa Consultant can help you get your hotel spa open. But they could be much more. What about using them to help manage your spa moving forward?
Carl’s Jr Goes Beyond Meat #405
Jan 9, 2019 • 1 min
International fast food burger chain, Carl’s Jr has introduced non-meat burgers. Could this be the tipping point for vegan to go mainstream? #vegans #fastfood #healthyeating #wellness
No Receipts Campaign #404
Jan 8, 2019 • 1 min
How many times to you buy something and get a receipt that you never even look at, then throw in the trash? It’s time to change the default to ‘Receipt Available on Request’. #campaigns #causes #environmentalsustainability
Plastic Straw Alternative #403
Jan 7, 2019 • 2 min
I have no issue with stopping plastic straws, but haven’t seen a decent replacement product…till now. Sugarcane Fibre is the answer! #plastics #biodegradable #environmentalsustainability
FitBit’s Pay Pivot #402
Jan 6, 2019 • 1 min
Once the brand that owned the fitness tracker space, FitBit has struggled in recent years. Maybe payments could be the pivot it needs to survive? #fitness #payments #fitbit #digitalwallet
Match Your Actions to Your Instagram Captions #401
Jan 5, 2019 • 1 min
That’s a little quote from Tyler Babin and I’m now adding it to my list of 2019 Operating Principles. PS: Note the irony of today’s subject & the new title clip. πŸ˜‰ #instagram #bereal #authenticity #captions
Busy is the new Stupid #400
Jan 4, 2019 • 1 min
I don’t know who said it, but I love it! Smart people find time to not be busy so they can focus on the bigger picture. #focus #timemanagement #strategicthinking #bigpicture
Opportunities in Lack of Trust #399
Jan 3, 2019 • 1 min
Where the Incumbents don’t have the trust of the market, is where there is a potential opportunity for you. #trusts #marketforces #businessdevelopment #businessopportunity
Spa Business Model Series : #3 Product House #85 #ITSB
Jan 2, 2019 • 17 min
In Episode #85, the third of our series on Spa Business Models, we explore how you can use the resources of a Product House to help operate your hotel spa. A true partnership with these skincare brands could give you much more than just another supplier.
Time: The Ultimate Perishable Good #398
Jan 2, 2019 • 0 min
Sure, there’s 8,712 hours of 2019 left. But…48 hrs have already gone. And they aren’t coming back. So it’s time to get cracking! #goals #time #perishables #gettingstarted
See a Future or See an End #397
Jan 1, 2019 • 1 min
Many of the toughest decisions in your life could be made a lot easier if you just followed this principle… If you can’t see a Future…you must see an End #principles #philosophy #lifelessons
Past Year Assessment Vs New Year’s Resolution #396
Dec 31, 2018 • 2 min
How about making a To Do and a Not To Do list based on a Past Year Assessment, rather than pie in the sky New Year’s Resolutions. #newyearsresolution #planning #future #goalsetting #resolutions
Illusion of Living in the Moment #395
Dec 30, 2018 • 1 min
We’re often told the key to success and happiness is being present, living in the moment. The only problem is, our entire lifestyle is programming us to do the opposite. #mentalhealth #motivation #happiness #success
Netflix Interactive TV #394
Dec 29, 2018 • 1 min
Imagine watching a TV show where YOU determine the next scenes. That’s Interactive TV and you can check it out on Netflix with the Bandersnatch episode of the Black Mirror series. #interactiveTV #televisionprogramming #televisionstudioproduction #newmedia
Tactile Paving Problem #393
Dec 28, 2018 • 2 min
Those truncated dome pavings, designed to aid visually impaired folks work for them, but cause problems for others. Surely there’s a better solution. #design #visuallyimpaired #publicspace #accessibility
Single Helix Lacing #392
Dec 27, 2018 • 1 min
You know that crazy method of lacing new shoes that has one side run diagonal from bottom to top and the other zig zagging it’s way up? What’s the point of that? Does anyone lace their shoes that way at home? #procedures #manufacturing #processes #footwear
Spa Business Model Series : #2 Spa Management Company #84 #ITSB
Dec 26, 2018 • 20 min
This week, in Episode #84, the second of our series on Spa Business Models, we discuss enlisting a Spa Management Company to help run your hotel spa. It can be a good option. However, it’s not always the right one for all scenarios.
Loyalty : What’s the Point? #391
Dec 26, 2018 • 2 min
When it comes to your Loyalty or Rewards program, it is not a case of one size fits all. Customer Retention, Increased Spend, etc. Your program may need to be tweaked based on the goals you’re trying to achieve. #rewards #loyaltyrewards #loyaltyprograms
When Wants Beat Needs #390
Dec 25, 2018 • 1 min
Needs are almost always more compelling than Wants. Almost. But especially at this time of the year, Wants May just be a better play. #marketing #wants #needs #leverage
Value is a Perception #389
Dec 24, 2018 • 1 min
Payless, the discount show retailer, made a fancy pop up store, called it Paylessi (yes, seriously!), marked up the shoes by 1800%…and they still sold! How? Because Value is a Perception. #marketing #value #perception #Paylessi
AirBnB Project Backyard #388
Dec 23, 2018 • 1 min
Re-imagining the way we design & build our living spaces for a shared living world makes sense. So AirBnB decided to do it! #sharingeconomy #future #living #design
Accor + NextDoor = Co-Working Hotels #387
Dec 22, 2018 • 1 min
A recent partnership between Accor and NextDoor is just a smart move. NextDoor’s Co-working space business relies on maximising under-utilised spaces. Hotels have a lot of that. #hotels #coworking #partnerships #accorhotels
TIP: Desktop Version on Mobile #386
Dec 21, 2018 • 1 min
Sometimes, especially if you’re a content creator working on the go, accessing a desktop version of a site is a big help. Here’s how to do it… #contentcreation #mobile #hacks #content
If You Can’t Beat ‘Em…Use ‘Em! #385
Dec 20, 2018 • 1 min
Everything I’m hearing from Spas in markets where On-Demand Massage companies are operating says they’re winning the battle for therapists. So maybe we need to find a way to work WITH them? #marketing #spa #ondemand #gigeconomy
Purpose Branding #384
Dec 19, 2018 • 1 min
Especially when it comes to commodity products, why spend big money on build a Brand Name when maybe all you need is a Brand Purpose? #branding #marketing #commoditymarkets
Spa Business Model Series : #1 Self Manage #83 #ITSB
Dec 19, 2018 • 18 min
In Episode 83 we discuss the option of Self Managing your hotel spa. It’s often the default option, but not always the right one. This is the first of a short series of episodes looking at some of the different business models available.
NEWS: European Massage Championships #383
Dec 18, 2018 • 1 min
It’s on March 30th - April 1st, 2019 in Spliamberto, Italy. Open to all therapists, any nationality, as long as you’re working in Europe. Use the promo code TRENT before 15 January for a 10% discount on your registration. Thanks…
Leverage Your Heritage #382
Dec 17, 2018 • 2 min
Puma is re-releasing the RS model sport shoe, first launched in 1986, as a one-off Limited Edition. A bit of nostalgia might just make sense for your business too. #sportsshoes #relaunch #nostalgia #heritage #branding
Talent, Skill or Experience? #381
Dec 16, 2018 • 2 min
Which is more important? Or maybe Attitude trumps all? Maybe, Ability is what really matters - regardless of how you got there? #skillsforlife hashtag#talentmanagement hashtag#experience hashtag#ability Alena Stavnjak
Offline Trajectory #380
Dec 15, 2018 • 1 min
Facebook has filed for a patent on technology that will predict where you’re going next. Make sense? Chance are you could get that information from your clients too and it might be useful. #marketing #facebook #locationintelligence #customerintelligence
Diversify Content : Platforms & Formats #379
Dec 14, 2018 • 2 min
Tumblr is banning porn in their platform, effective Dec 17th. What can we learn from porn? Don’t rely too much on one platform or one format for your content. #platforms #contentmarketing #contentstrategy #distribution
Wellness Travel : Pre & Post Opportunity #378
Dec 13, 2018 • 2 min
A recent study revealed vacationers get more joy from the anticipation than the actual holiday itself. Also, that the happiness benefits of the holiday soon wear off. So, Pre & Post represents opportunities for Wellness. #vacations #vacation…
OTRO Football Fan Platform #377
Dec 12, 2018 • 1 min
This is a great example of what any group of professionals/experts can create to bring value, build community and reap the benefits. #marketing #communityengagement #platform #contentmarketing #contentstrategy
More #82 #ITSB
Dec 12, 2018 • 18 min
In this crazy, noisy, always on world we live in, the answer to many of your questions is simply… MORE. More content, more engagement, more validation, etc. A little just isn’t enough to make a dent. Today in Episode 82, I explore why MORE matters.
Zero Agenda Meetings #376
Dec 11, 2018 • 2 min
Try going into your next business meeting or contract negotiation with no preferred outcome. Finding a best fit solution for the situation can result in an even better commercial outcome than you’d planned. #planb #businessmeeting #contractnegotiation…
Behaviour: Dictating or Catering #375
Dec 10, 2018 • 1 min
We’re the experts! That’s why the guests come to us. But it can be a fine line between being an expert and being a benevolent dictator. #behavioural #guestexperience #customerservice #hotelspa
Avocado : From Super Food to Blood Diamond #374
Dec 9, 2018 • 1 min
For all the good that Super Foods can do, what happens when they’re so Super, even the Drug Cartels want in? #healthyfood #superfoods #agribusiness #foodindustry #environmentalimpact
Status Shifting #373
Dec 8, 2018 • 2 min
If people can legally change their gender status, why not their age? A Dutch court just ruled it’s not the same - here’s why… #legalstatus #agediscrimination #ageing #humanidentity
Burger Wars #372
Dec 7, 2018 • 1 min
Burger πŸ” King 🀴 has launched a clever guerrilla ambush of McDonalds using a geo-fence. Clever stuff! #guerrillamarketing #ambushmarketing #geolocation #marketing #advertising
Mental Wellness White Paper #371
Dec 6, 2018 • 2 min
This is important work! Please download your FREE copy of Mental Wellness : Pathways, Evidence & Horizons. It gives you exactly what it says on the tin! #mentalhealth #mentalwellness #wellness #mentalillness
Professor Gerry Bodeker - Mental Wellness Initiative #81 #ITSB
Dec 5, 2018 • 51 min
In Episode 81 I down with Chair of the Global Wellness Initiative on Mental Wellness, Professor Gerry Bodeker, who recently launched the group’s White Paper - Mental Wellness : Pathways, Evidence & Horizons Get your free copy - You…
Splinter Industry Association #370
Dec 5, 2018 • 2 min
There’s plans for a UK Sustainable Spa Association. I’m all for sustainability, but wonder if a splinter industry association such as this is…well…sustainable. #sustainability #industryassociations #industrybodies #spaassociation
First, Why…Then, How #369
Dec 3, 2018 • 1 min
If you can add a layer of HOW on top of what you learned by asking WHY, you are well on the way to real foundational change. #changemanagement #process #systems #innovationmanagement #blueoceanstrategy Thanks Justin C. Mills
My Skin Track UV #368
Dec 2, 2018 • 2 min
La Roche-Posay My Skin Track UV is a cool new battery-free wearable electronic to measure UV exposure. Helping to reduce skin cancer risk - & probably sell some more skincare products too. ;-) #wellness #skincareproducts #sunscreens #sunsmart
Wellness Food : Beyond Meat #367
Dec 1, 2018 • 2 min
Meat substitutes are clearly going to be big business in a world where we’re all more aware of what we eat. With the likes of Bill Gates, Jack Welch, Leonardo DiCaprio & Kliendienst Perkins as investors, they’ve got some serious money. #wellnessfood…
Self Driving Spa #366
Nov 30, 2018 • 4 min
If you’re not going to be driving your πŸš—…why not a Self Driving Spa!
Hotel Industry Ad Platform #80 #ITSB
Nov 29, 2018 • 16 min
Today in Episode 80, we may have found a new opportunity for hotels. Ad Platforms make a lot of money for the people who control them. Hotels have a lot of data on their guests. Is it time for hotels to create their own industry wide Ad Platform?
Spa Menu Pricing #79 #ITSB
Nov 29, 2018 • 30 min
In Episode 79 we dig in deep and get practical, then take a step back and look at some of the more philosophical concepts around pricing your spa menu. I also share my thoughts on what I call the Discount Addiction. Lots and lots of info in this one!
Spa Design for Dummies - Location #78 #ITSB
Nov 29, 2018 • 18 min
In Episode 78 I discuss the issue of the location of the spa inside the hotel. We’re always told ‘location matters’. Yet when it comes to the spa, we just keep putting it in the same place without ever asking why. So…I asked why!
Quest for Passion #77 #ITSB
Nov 29, 2018 • 12 min
In Episode 77 I explore the concept of Passion. Finding your passion is the key to success. Everybody says so. But knowing that and actually finding your passion, are sometimes far apart.
Katherine Johnston - Global Wellness Economy Monitor #76 #ITSB
Nov 29, 2018 • 79 min
In Episode 76 I sit down with Katherine Johnston, Senior Research Fellow at the Global Wellness Institute and co-author of the Global Wellness Economy Monitor, to find out what’s behind the latest industry numbers.
Spa Associations - What’s Going On? #75 #ITSB
Nov 29, 2018 • 24 min
In Episode 75 I respond to a few questions I have had recently around Spa Associations. Who are they there for? What are they supposed to be doing? Who’s funding them? Why are there so many? Are they really effective? What needs to change?
Spa China Interview with… Me! #74 #ITSB
Nov 29, 2018 • 16 min
In Episode 74 of the show I share an interview I did recently with the folks at Spa China. I discuss my views of the state of the hotel spa industry in China and some thoughts on possible future directions. #wellness #sustainability #hotelspa #tomorrowspa
Hotelier Maldives Interview with Me #73 #ITSB
Nov 29, 2018 • 14 min
In Episode 73 I share an interview I did recently with the good folks at Hotelier Maldives. They wanted my opinions on the state of the spa industry in Maldives and also my thoughts of the future of the industry. Unsurprisingly, I had some.
Wellness Branding - From Weight Watchers to WW #72 #ITSB
Nov 29, 2018 • 15 min
In Episode 72 we look at Wellness Branding. Weight Watchers, long a leader in the weight loss space, now wants to own Wellness too. Moving from a brand name to a trustmark is just one of many steps.
Workshop Gymnasium - The Future of Hotel Spas #71 #ITSB
Nov 29, 2018 • 15 min
In Episode 71 I share my thoughts on Workshop Gymnasium. This is a brand that is quickly establishing a nice little niche in what is essentially a commodity industry - fitness. And it could also provide a glimpse of the Future of Hotel Spas.
The Danger of Validation #70 #ITSB
Nov 29, 2018 • 11 min
In Episode #70 we explore the possibility that maybe a little validation can be a dangerous thing. It seems counterintuitive, but sometimes we get just enough to move forward, when in fact we should not. Sometimes, we need the overwhelming YES.
Wellness Pragmatism #69 #ITSB
Nov 29, 2018 • 13 min
In Episode 69 we explore the concept of Wellness Pragmatism. And it’s a funny thing. Many think they have it, yet few display it. Most agree it’s a great attribute, yet many are unable to apply it. How pragmatic are you when it comes to Wellness?
Stella Artois - The Wellness Beer Brand #68 #ITSB
Nov 29, 2018 • 13 min
In Episode 68 we take a journey into STELLASPACE. What’s that? It’s a new mindfulness experience created by the Belgian Beer Brand - Stella Artois. Many will accuse the beer brand of Wellness Washing. And maybe it is. But maybe it’s something more?
Hotel Spas and the Outside World #67 #ITSB
Nov 29, 2018 • 14 min
In Episode 67 I ask is it time for a re-think? Hotel spas have always been focussed on the hotel guests. Makes sense, right? Well, it does until you start getting more external clients than hotel guests.
Lee Duke - Humble Hero #66 #ITSB
Nov 29, 2018 • 15 min
In Episode 66 I share the story of Lee Duke. Lee is just a guy. But no ordinary guy. He is a guy doing good work. A humble hero.
Chad Finnegan of IMPACT Cryotherapy #65 #ITSB
Nov 29, 2018 • 49 min
In Episode 65 I sit down with Chad Finnegan of IMPACT Cryotherapy to talk about a cool thing (pun intended) that is really taking off in the world of spas-whole body cryotherapy. MPACT Cryotherapy is leading the way in the US & expanding internationally.
Spa Retail - Lifestyle Branding Opportunity #64 #ITSB
Nov 29, 2018 • 14 min
In Episode 64 I explore the idea that Spa Retail is much more than just an additional revenue stream. If done right, it can be a critical piece in building a true Lifestyle Brand.
Sandra Moore of Hygenisis #63 #ITSB
Nov 29, 2018 • 52 min
In Episode 63 I speak with Sandra Moore of Hygenisis about the Healthy and Safety issues around the spa industry. Much of what she shares is UK focussed but still relevant to spas in other countries. And I share some business tips for Sandra along the way
Tomorrow Spa Meet Up - MALDIVES #62 #ITSB
Nov 29, 2018 • 111 min
In Episode 62 I share the entire audio from our first ever Tomorrow Spa Meet Up. I hope you stick with this one - it’s a long episode. And the sound quality isn’t great. BUT…I think you’ll find some interesting conversations in here.
Brand Integrity Vs Brand Growth #61 #ITSB
Nov 29, 2018 • 17 min
A critical consideration in any discussion about growing a brand is that of brand integrity. Often times hotel brands have been all too willing to compromise, within reason. But as we are seeing now with the Sheraton brand, it looks like enough is enough.
Trent’s Top 5 Customer Service Fails #60 #ITSB
Nov 29, 2018 • 16 min
In Episode 60 I share my frustrations - but with the best of intentions. As I travel around I’m regularly confronted with annoying little customer service failures. Some more annoying than others. Here’s my Top 5 in the hope that you can learn from them.
Beata Aleksandrowicz of Pure Massage #59 #ITSB
Nov 29, 2018 • 76 min
Today, in Episode 59, I sit down with Beata Aleksandrowicz, Founder of Pure Massage. Come and hear what influence the Kalahari Bushmen of Africa had on Beata and see what happens when I suggest that robots will one day replace massage therapists.
Interview with Steve Sprio of Global Halotherapy Solutions #58 #ITSB
Nov 29, 2018 • 52 min
In Episode 58 I sit down with Steve Spiro of Global Halotherapy Solutions to find about more about the wonders of salt. Steve gives us some of the history and benefits of Halotherapy and shares some interesting stories about his life’s journey.
Interview with Daniel Levin of The Mosaic #57 #ITSB
Nov 29, 2018 • 87 min
In Episode 57 I sit down with Daniel Levin, author of The Mosaic. Danny shares the story of how The Mosaic came to be and how we are all connected. I even read a section of the book on air to help give you a feel for the little fable that is The Mosaic.
Art of Storytelling for your Spa Business #56 #ITSB
Nov 29, 2018 • 18 min
Stories are the way we communicate. The big question is, What’s Your Story? Many don’t know. In Episode 56 I share 5 Simple Storylines for Every Spa Business. That should be enough to get you started.
Governments and Spas - A Regulatory Tango #55 #ITSB
Nov 29, 2018 • 21 min
In Episode 55 we look at the relationship between Governments and Spas. In many cases, it’s a complex relationship. As with most nascent industries, it takes time for government regulations to catch up. But as this industry matures, this needs to change.
Death of In-Room Marketing #54 #ITSB
Nov 29, 2018 • 15 min
In Episode 54 we take a look at In-Room Marketing. Hotels have had a long love affair with In-Room Marketing. Hotel guests, not so much. Many General Manager’s think digital is the answer. They may be partially right. But there’s much more to do.
Wellness Real Estate #53 #ITSB
Nov 29, 2018 • 12 min
In our first episode of our 2nd year we discuss a big development in the world of wellness - Wellness Real Estate. Yes, it’s a thing. And it’s growing fast. Estimates expect the segment to be valued at USD $180 billion by 2022.
Special Interview with Me (Trent Munday) #52 #ITSB
Nov 29, 2018 • 18 min
In Episode 52 I interview myself - with the help of my friends over at Spa Business School. They wanted to know more about what makes Trent Munday tick. To use their words, they “wanted to find out more about the man compelled to ask “Why?”
Liquid Wellness - The Real Soda War #51 #ITSB
Nov 29, 2018 • 13 min
The search for Liquid Wellness may well signal the end of two of the world’s most iconic brands. In Episode 51 I ask whether Liquid Wellness is really what they should be focussing on - instead of each other.
Ego, Humility & Gratitude #364
Nov 29, 2018 • 3 min
These are the 3 Keys to Success as a Content Creator. Simultaneously deploy all three and the rest is just a matter of process and a bit of discipline. #contentstrategy #contentmarketing #humility #gratitude #ego
Retail Spa of Tomorrow #50 #ITSB
Nov 28, 2018 • 16 min
Hotel Spas are in need of some new business models if they are to remain relevant in a fast-changing world. Maybe a Retail Spa? Retail First, Services Second. A quick look into the world skincare brands may give us some clues. In Episode #50, we explore.
Machine Man #49 #ITSB
Nov 28, 2018 • 14 min
In Episode 49 I suggest a potential business model for the spa industry of tomorrow. The Machine Man. No, not the character from Marvel Comics back in the 1970’s. This is a way for equipment manufacturers to #OwnTheUpside and for all parties to benefit.
Top 15 Spa Key Performance Indicators #48 #ITSB
Nov 28, 2018 • 17 min
In Episode 48 I share my Top 15 Spa KPI’s - in no particular order. Why no order or priority? Because it all depends on the specific business priorities of your spa. Remember, you manage what you measure. What metrics are key to your business?
Glass Half Empty & Almost Opportunities #47 #ITSB
Nov 28, 2018 • 13 min
In Episode 47 I expand upon a couple of concepts uncovered during my daily podcast - Trent365! Is the Glass Half Empty - or Half Full? And what implication does this have on Almost Opportunities? Tune in and find out.
Spa Management Options #46 #ITSB
Nov 28, 2018 • 17 min
In Episode 46 we take a look at the various management options for you hotel spa. Self-Managed, Outsourced, Product House, Spa Consultant? Or maybe it’s a combination of these. We discuss the Pros & Cons of each.
Spa Design for Dummies - Spa Size #45 #ITSB
Nov 28, 2018 • 12 min
Episode 45 is our third instalment in the Spa Design for Dummies series. In this episode - Spa Size. What’s the ideal size for your hotel spa? How many treatments hours are you likely to perform? How many treatment rooms do you really need?
Michelle Hammond of Spa Business School - Part 2 #44 #ITSB
Nov 28, 2018 • 33 min
In Episode 44 I share Part II of my interview with Michelle Hammond of the Spa Business School. In this episode we discuss the Skills Gap, Spa Career prospects, Spa Managers vs Spa Directors and the real demand of hotel spas.
Michelle Hammond of Spa Business School - Part 1 #43 #ITSB
Nov 28, 2018 • 16 min
Episode 43 is Part I of my interview with Michelle Hammond of the Spa Business School. In this episode we discuss the inspiration behind the business and Michelle reveals a few key developments in the business over the years.
Lessons from the Massage Envy Scandal #42 #ITSB
Nov 28, 2018 • 13 min
In Episode 42, now that the dust has settled a bit on one of the biggest scandals to ever hit the spa industry, I thought it would be a good time to reflect on the lessons we can all learn from the Massage Envy Scandal.
Mentors Matter #41 #ITSB
Nov 28, 2018 • 24 min
In Episode 41 I get a bit personal, sharing with my own personal stories and experiences with mentors in my life. I believe we need different mentors for different phases of our life. Some are sought out, but many come along just at the right times.
Hotel Spas - State of the Nation - Part 2 #40 #ITSB
Nov 28, 2018 • 12 min
In Episode 40 we wrap up State of the Nation of Hotel Spas with a look at some possible alternatives for the spa of tomorrow. If the whole idea of a spa didn’t exist at all and there was empty space in the hotel… would we put in a spa as we know it today?
Hotel Spas - State of the Nation - Part 1 #39 #ITSB
Nov 28, 2018 • 14 min
In Episode 39 I take a look at the State of the Nation of Hotel Spas. In my mind, we’re at a crossroads. Many elements of the hotel spa business are broken or at least not optimal. For those that can evolve, the opportunities are endless.
Wellness - Movement or Industry? #38 #ITSB
Nov 28, 2018 • 11 min
In Episode 38 I ask the question - Is Wellness a Movement or Industry? Does it really even matter? To those that choose to embrace the concept, no. But to those looking to build a business, I think the answer is yes.
Permission to Ask #37 #ITSB
Nov 28, 2018 • 8 min
In Episode 37 I share with you the real motivation behind this show. In fact, the motivation behind all my content. It’s all about encouraging everyone in the spa industry to ask questions. Not to simply accept the status quo. You have permission.
Robot Spa #36 #ITSB
Nov 28, 2018 • 10 min
In Episode 36 we take a bit of a glimpse into the future. Robots are disrupting human labour. But spas are high touch. A robot can’t replace a spa therapist - could it? Could The Robot Spa become a reality?
Features vs Benefits #35 #ITSB
Nov 28, 2018 • 11 min
In Episode 35 I explore the difference between Features and Benefits. Which is will win the sales race? (Hint: It’s not even close) What are we selling in spas? What are our customers really buying? Why does it matter?
Spa Trends vs Spa Fads #34 #ITSB
Nov 28, 2018 • 9 min
In Episode 34 I share my thoughts on Spa Trends vs Spa Fads. Spa Trends are great. Spa Fads can be risky. You need to distinguish between trends and fads and act accordingly. TIP: Look for cross-industry trends for the real opportunities.
Yield Management in Spas #33 #ITSB
Nov 28, 2018 • 12 min
In Episode 33 I take a look at Yield Management. Is it a concept that can work in hotel spas? It works for airlines and hotels, so why not? It’s all about supply and demand. The key is the stickiness of demand. Are spas sticky enough?
Have Hotel Spas Come Full Circle? #32 #ITSB
Nov 28, 2018 • 12 min
In Episode #32 I question if hotel spas have come full circle. Most hotel spas in the early days were simply hotel guest rooms with the furniture replaced by massage tables. Then spa design exploded. But today, maybe it’s time we went back.
Customer First Culture #31 #ITSB
Nov 28, 2018 • 8 min
In Episode #31 I share some thoughts on Company Culture. Many pay lip service to it but all too few really deliver. Company Culture is what your employees do when you’re not looking. Identify your Customer Touch Points, then delight at every interaction.
Absence of Thoughts #30 #ITSB
Nov 28, 2018 • 6 min
In Episode #30 I ask the question if we are losing our ability to think. The constant ‘always on’ presence of content on mobile devices are keeping our eyes and minds fixed on someone else’s content. And by extension, their ideas. What about our thoughts?
Spa Design for Dummies - Showers, Baths & more #29 #ITSB
Nov 28, 2018 • 10 min
Episode #29 is our second part of the Spa Design for Dummies Series. In this episode I share my thoughts on the need for showers and baths in spa treatment rooms. Do we need them? Will the clients use them? And can we make any money from them?
Spa Conferences - The Value Proposition #28 #ITSB
Nov 28, 2018 • 8 min
Episode #28 is a mild rant about the cost-benefit of Spa Conferences. Don’t get me wrong, I think there’s some good value in some of these events. The question is, at what cost? More importantly, is this the best we can do? Is there a better way?
Sex and the Spa Industry #27 #ITSB
Nov 28, 2018 • 14 min
Episode #27 we talk about the ever-present but rarely discussed issue of Sexual Harassment! Spas offer intimate, even sensual treatments. It can be a fine and sometimes blurry line between intimate and sensual and sex. How do we protect our people?
The Story of YeloSpa with Nicolas Ronco - Part 3 #26 #ITSB
Nov 28, 2018 • 24 min
Episode 26, is the final part of my chat with Nicolas Ronco - Founder & CEO of YeloSpa in New York City. We talk the Business of Sleep, USPs of the YeloSpa brand, learn about the franchise plans and some hints at future developments.
The Story of YeloSpa with Nicolas Ronco - Part 2 #25 #ITSB
Nov 28, 2018 • 19 min
In Episode 25, I continue my chat with Nicolas Ronco - Founder & CEO of YeloSpa in New York City. This week Nico shares the story of how he went from concept to reality. You’ll hear the lessons he learned, the successes & the challenges.
The Story of YeloSpa with Nicolas Ronco - Part 1 #24 #ITSB
Nov 28, 2018 • 19 min
In Episode 24 I sit down with the founder of YeloSpa in New York City - Nicolas Ronco. Nico opens up and shares his journey from being a successful marketing exec for Fortune 500 company to being happily unemployed and creating his vision - YeloSpa.
Spa Design for Dummies - Climate Control #23 #ITSB
Nov 28, 2018 • 10 min
Episode #23 is the first instalment of series of episodes on some of the things mistakes and missteps I’ve seen in spa design over the years. And we’ll call this series… Spa Design for Dummies. This time - Climate Control.
Spas as Entertainment #22 #ITSB
Nov 28, 2018 • 10 min
In Episode #22 we consider what role entertainment could play in the Spa of Tomorrow. While everyone else is focussed on spas as a place of peace & quiet, maybe we should think about spas as a more active place?
Is Wellness Killing the Spa Industry? #21 #ITSB
Nov 28, 2018 • 12 min
In Episode #21 I pose the question - Is Wellness Killing the Spa Industry? Wellness is concept, not a place. And if wellness is everywhere, then why do we need to go to the spa to get our wellness fix?
Attention Led Innovation #20 #ITSB
Nov 28, 2018 • 10 min
Episode #20 we discuss a new concept I like to call Attention Led Innovation. Much of what we call product innovation is often little more than clever packaging in an attempt grab your attention. Sports shoes, Razor Blades, Toothbrushes…Spa!
Laziness - The Next Big Wellness Trend #19 #ITSB
Nov 28, 2018 • 10 min
Episode #19 I think I’ve uncovered a hot new Wellness trend - Laziness. From the 7 minute workout to Hilton’s Five Feet to Fitness, we keep finding new levels of laziness when it comes to getting fit and well. How can spas leverage laziness?
Destination Marketing - The Wellness Opportunity #18 #ITSB
Nov 28, 2018 • 10 min
Episode #18 is kinda more of a macro conversation. It’s not so much about spas at the coal face, but more a discussion about wellness and how that can be leveraged as a destination marketing tool. But just because you can…doesn’t mean you should.
Motti Essakow Interview - Part 2 #17 #ITSB
Nov 28, 2018 • 16 min
In Episode #17 - I continue my chat with Motti Essakow, the Founder and Chief Imagineer, Rythms by Design and Rythms House. WELL Buildings, Clean vs Green, Sourcing vs Procurement and much, much more. Check it out!
Motti Essakow Interview - Part 1 #16 #ITSB
Nov 28, 2018 • 20 min
In Episode #16 - I catch up with Motti Essakow, the Founder and Chief Imagineer, Rythms by Design and Rythms House, to talk about responsible luxury in the hotel, spa & wellness sectors. Eco & Green is yesterday. Today it’s Sustainable & Responsible.
Spa Ratings System #15 #ITSB
Nov 28, 2018 • 11 min
In Episode #15 - We take a look at Spa Ratings Systems. We all know about 4 Star or 5 Diamond hotel ratings. But what about spas? And what about a TripAdvisor for Spas? Do we even really need all this stuff anyway?
Barry White Interview - Part 2 #14 #ITSB
Nov 28, 2018 • 13 min
In Episode #14 - I continue my chat with Barry White, former Group Spa Director of Langham Hospitality Group and now the Founder of WHITE Living. Come a learn about Barry’s journey to the ‘Dark Side’ of Spa Consulting.
Barry White Interview - Part 1 #13 #ITSB
Nov 28, 2018 • 19 min
In Episode #13 - I sit down for a chat with Barry White to talk about his role with Langham Hospitality Group as Group Spa Director for the past 13 years and get his views on the current state of the hotel spa industry.
Spa Market Share #12 #ITSB
Nov 28, 2018 • 7 min
In Episode #12 - Spa Market Share - I consider a possible new metric for tracking spa performance. Is there anyone out there asking about Spa Market Share? How can you calculate it? Would it be useful? What are the limitations?
Lessons from a Spa Manager Meeting #11 #ITSB
Nov 28, 2018 • 13 min
In Episode #11 - Lessons from a Spa Manager Meeting - we start our series of real life, practical examples, lessons learned, etc. See what happens when I challenged them to answer - WHY? - HOW? - WHAT?
Future of Hotel Spas #10 #ITSB
Nov 28, 2018 • 19 min
In Episode #10 - The Future of Hotel Spas - We’ll take a look what the Tomorrow Spa might look like. What if we completely reimagined the hotel spa? What would it have? What would be missing from today’s spas? We must evolve and adapt to stay relevant.
Recruiting Millennials #9 #ITSB
Nov 28, 2018 • 13 min
In Episode #9 I share a real life recruiting experience that I went through recently and what I learned about Millennials. The ways I was taught to recruit don’t really resonate with this generation of the workforce. My 5 tips for recruiting …
Demystifying the Hotel Spa #8 #ITSB
Nov 28, 2018 • 22 min
In Episode #8 - Demystifying the Hotel Spa - I’ll share some ideas on what options a hotel manager has when it comes to his spa. Self Managed, Spa Management Company, Spa Consultant, Product House, etc. I also give my Pros and Cons on each.
Conundrum of Skincare Products #7 #ITSB
Nov 28, 2018 • 13 min
In Episode #7 The Conundrum of Skincare Companies we discuss the dilemma of innovation is the spa business. Can’t we just copy F&B? Or use the product house as our de-facto innovation partner? It can work great. But you’ve gotta understand the game.
Hotel Operator or Spa Operator - Which Comes First? #6 #ITSB
Nov 28, 2018 • 10 min
In Episode #6 I share some thoughts on one of the biggest questions I get asked from hotel developers - When do we appoint the Spa Operator? If you leave it too late, it can get messy. And if you do it early, you might even save some money.
Spas - Lifestyle Brands of the Future #5 #ITSB
Nov 28, 2018 • 12 min
In Episode #5 I introduce you to a totally new perspective on spas. That idea is that of Spas as Lifestyle Brands of the Future. The biggest brands of tomorrow will be lifestyle brands. Seems obvious to me that spas should be part of them!
Evolution of Hotel Spas #4 #ITSB
Nov 28, 2018 • 13 min
In Episode #4 Evolution of Hotel Spas we’ll explore how we got here. In just 20+ years spas have become a required facility in hotels. We’ll see how Hotel Spas have followed the same path as swimming pools & fitness centres in hotels. What of the future?
Evolution of Destination Spas #3 #ITSB
Nov 28, 2018 • 12 min
In Episode #3 The Evolution of Destination Spas we will explore how the Destination Spas of today have evolved from yesterday’s Fat Farms. We’ll also see how now could be 3rd time lucky for this segment of the spa industry - but beware Wellness Living.
Evolution of Day Spas #2 #ITSB
Nov 28, 2018 • 11 min
In Episode #2 I’ll take you for a brief history lesson to show you how this whole Day Spa concept came to be. Amazing female entrepreneurs like Martha Matilda Harper & Helena Rubinstein blazed the trail.
Spa - What’s in a name? #1 #ITSB
Nov 28, 2018 • 13 min
In Episode #1 we start with a discussion on what spa really means. Though it’s a word that has become part of the lexicon all over the world, it is one that means different things to different people in different parts of the world.
What Facebook Knows About You #363
Nov 27, 2018 • 2 min
Facebook has now made it super easy for you to know what they know about you. You probably should know this, but be prepared…you may not like what you see. #marketing #wellness #privacyissues #dataprivacy #userdata #datamining #bigbrother
Switching Benefits Vs Switching Costs #362
Nov 26, 2018 • 2 min
When contemplating a change, we tend to over think the Cost of Switching and are often too quick to underplay the Benefits of Switching. #changemanagement #transition #systems #processes #costbenefit
Losses Don’t Linger #361
Nov 26, 2018 • 2 min
The world doesn’t really care about your losses. History has a tendency to only focus on the winners & forget the losers. #winning #losing #perception #fear #perspective #history
User Data : Use It! #360
Nov 24, 2018 • 2 min
So many brands and businesses put so much effort into getting user data, yet when push comes to shove, they rarely use it to provide value or to surprise and delight. #datamining #data #customerinsight #userdata #customervalue
Welcome to Insights with Trent Munday
Nov 24, 2018 • 3 min
Insights with Trent Munday is a collection of all Trent’s audio shows from across the airwaves. At the time of launching, we have two shows… Inside the Spa Business - a weekly show where we cover a whole range of topics in and around and related to the…
Hotel Ad Platform #359
Nov 23, 2018 • 2 min
The guest database of the big hotel chains could unlock serious value as an ad platform. #marketing #advertising #hotels #database #adplatform
Accor : The Facebook of the Hotel Industry #358
Nov 22, 2018 • 2 min
At a recent event in LA, the company’s Chief Digital Officer said… “Eighty per cent of guests are will to share their information to get a more personalised stay.” Sound familiar? Thanks PhysiqueIntelligence Roberto Fabris for sharing the article…
LinkedIn Email Privacy #357
Nov 21, 2018 • 2 min
LinkedIn has just sneaked in a new setting that stops your connections downloading your email address as part of their archive. #linkedin #emailmarketing #emailsecurity #privacy #marketing
More #356
Nov 21, 2018 • 2 min
You need more proof of concept. You also need more proof it doesn’t work. You need to produce more content. More, more often than not, is the answer in today’s noisy world. #proofofconcept #contentstrategy #proof #work #effort #more
Brands Vs Logos #355
Nov 20, 2018 • 3 min
If your brand entered another vertical, another industry, how would that look? If you’re not really sure &/or if your customers can’t imagine it, maybe you just have a logo, not a brand. #branding #marketing #businessdevelopment #businessstrategy…
Mirror Fitness App #354
Nov 18, 2018 • 2 min
There’s a cool new fitness app called Mirror - and its a Mirror! With an LCD screen, & speakers built in, you can live stream fitness classes and join in. You can even do private tuition coz there’s a camera built in too. #fitness…
The Spa Line #353
Nov 17, 2018 • 1 min
Kudos to the UK Spa Association. They’ve just launched a help line for its members. Ask any question you like - marketing, HR, products, anything. Within 48 hrs they’ll get back to you with some answers. #SpaAssociation…
The Security of Voice #178
Nov 17, 2018 • 1 min
GDPR has brought data privacy to the forefront. Need that Alexa, Amazon’s voice platform, recently mistakenly recorded a conversation in a household and sent it to another, is a timely warning on the Privacy of Voice.
Wrong is Wrong. The End! #352
Nov 16, 2018 • 2 min
Doing the wrong thing for the right reasons is still the wrong thing. Doesn’t matter how polite you are about it either. #integrity #humanbehavior #humannature #intent #thoughtfulness
The Chef by James Patterson #351
Nov 15, 2018 • 3 min
Wanna see a great example of story telling on social media? Search ‘The Chef by James Patterson’ on Facebook. Follow the instructions & enjoy an interactive crime novel in the shape of a Facebook Messenger bot. Very cool! 😎 #socialmedia #storytelling…
Skills are Commodities: Relationships are the Key πŸ”‘ #350
Nov 15, 2018 • 2 min
We’ve already democratised and commoditised knowledge. Skills will be next. So relationships will become even more critical. #skills #futuretrends #relationships #businessrelationshipmanagement #peopleskills
Digital Store Directories - Dumb #349
Nov 14, 2018 • 2 min
Always consider customer improvements based on the totality, not the individual. If not, you might end up like this… #retail #customerexperience #innovation #marketing #guestexperience
Great Water Bottle Conspiracy #348
Nov 12, 2018 • 2 min
Yes, your bottle is swarming with 300,000 germs 🦠 - but they’re your germs, so no problem. And yes, the plastic’s chemicals leach into the water πŸ’§ - but at insanely low levels, well below the safe mark. #waterbottles #safewater #safety #wellness…
Wellness Tipping Point #347
Nov 12, 2018 • 2 min
Maybe when the big tech companies start talking about Wellness instead of Health, we’ll finally reach the Wellness Tipping Point. #wellness #tippingpoint #language #tech #cultureshift
Magic in Contradictions #346
Nov 10, 2018 • 2 min
Being able to simultaneously hold contradictory opinions and play them based on the situation is a real strength. For in the contradictions lies the magic! #success #contradiction #opposingviews #decisionanalysis #managementstyle
Just Put it Down! #345
Nov 9, 2018 • 2 min
A new study has shows that limiting time on social media to 30 minutes per day significantly reduces loneliness, depression, etc. Full study here… #socialmedia #depression #mentalhealth #mentalwellness #loneliness
Forget Followers, Work the Ads #344
Nov 8, 2018 • 2 min
Time to stop being romantic about organic reach. Ad products are so good on social media, focus there. Get better at that. #socialmedia #advertising #organicreach #listbuilding #followers
‘Poach-Proof’ Your Staff #343
Nov 7, 2018 • 2 min
If you have ever had someone poach a member of your team, you MUST watch this! #humanresources #staffing #employeerecognition #teambuilding #recruitment
Apple’s Commodity Pivot : Lessons for the Spa Industry #342
Nov 6, 2018 • 2 min
Apple has said they’ll stop reporting on unit sales. They want to shift the focus to their services biz rather than the product biz. Why? Maybe coz their product is becoming commoditised. Just as spas are. #pivot #businessstrategy #innovation #spaindustry…
Mindfulness: The Branding Opportunity #341
Nov 6, 2018 • 2 min
Mindfulness is all about the here and now. Being present. So if you’re genuine, that actually represents a big branding opportunity. #branding #wellness #mindfulness #opportunity #marketing
Assisted Isolated Stretching #340
Nov 5, 2018 • 2 min
This looks to be a developing trend. Paying for someone to stretch you. Personally, I’m a fan! Sign me up! Just makes perfect sense. PS: Thanks to Kath Hudson at Spa Business Magazine! #wellness #health #fitness #spa #stretching #trending
Causes not Symptoms #339
Nov 4, 2018 • 2 min
These simple conversation starter cards on a restaurant table are a great example of going to the root cause of a problem, not just targeting the symptoms. #marketing #customercare #causes #symptoms #businessowners #opportunity
BREAKING NEWS: One Spa World to go Public #338
Nov 2, 2018 • 2 min
One Spa World, the company within Steiner Leisure that manages spas on cruise ships and hotels & resorts, is set to join the NASDAQ. #businessintelligence #spa #wellness #onespaworld #publiccompany
Less for More #337
Nov 2, 2018 • 2 min
Paying More for Less of course doesn’t make sense. But sometimes that’s the dynamic we’re actually creating. #pricing #businessstrategy #value #wants #needs #benefits
Be Real…then Sell the Upside #336
Nov 1, 2018 • 2 min
Fake it Till You Make it is a dangerous strategy. You are probably missing out on very real opportunities because they believe your BS and think you’re too good for them. #recruitment #personalbranding #fakeittillyoumakeit #jobsearch #careeropportunities
Ooops! #335
Oct 31, 2018 • 2 min
I screwed up! I messed up the numbering sequence for this show. Double-episoded back in June. So let’s correct it here. The lesson? Perfection is Overrated! ;-) #mistakes #ownership #transparency #faceup #correction #imperfection
Global Spa Association #334
Oct 31, 2018 • 2 min
It doesn’t exist. But it could. How about it? We get all the Spa Associations to pool their resources and come up with a set of global best practices. #spa #industry #association #bestpractices #standards
Own Your Shit! #333
Oct 30, 2018 • 3 min
Especially when it comes to deep cultural change, the first step is owning the current state of play. You made it. You Own it. It’s your mess to fix. Make a statement. Say it loud! #transformations #corporateculture #management #ownership #accountability
Power is Where Power Goes #332
Oct 29, 2018 • 1 min
If you have it, it goes where you go. Of course, it’s yours to lose too. And maybe the same is true of leadership? #leadership #power #presence #control #management
Passion #331
Oct 28, 2018 • 2 min
Ep. 331 - Trent365! - Passion Passion is the key to success. Everybody says it. We all know it. But finding your passion isn’t always easy. Don’t despair. #passion #motivation…
Snapchat: The Content Platform? #330
Oct 27, 2018 • 1 min
Two recent hires in the C-Suite night gives us some clues about where Snapchat thinks their future lies. #business #contentstrategy #socialnetwork #pivot #businessstrategy
Don’t Listen…Watch! #329
Oct 25, 2018 • 1 min
Sure, words are powerful & listening more than talking can be insightful. But… Actions tell all! #lessons #learnability #learningstyles #listen #watch #observation
Whose Club? #328
Oct 24, 2018 • 1 min
“I DON’T WANT TO BELONG TO ANY CLUB THAT WILL ACCEPT PEOPLE LIKE ME AS A MEMBER.” (Groucho Marx) NB: Not the silliest thing I ever heard! ;-) #membership #businessdevelopment #customeracquisition #clientacquisition #business #club
Change Your Competitors #327
Oct 23, 2018 • 2 min
If you’re not winning, maybe instead of changing your business you should think about changing your competitors. #business #marketshare #competitivedifferentiation #competition #marketing
Are You Rocket Fuel? #326
Oct 23, 2018 • 2 min
To which organisation could you become Rocket Fuel? That’s the company you should be working with. If you can effectively become their secret sauce, your upside is unlimited. #career #opportunity #personaldevelopment #personalbranding #careeropportunities
Behind the Numbers #325
Oct 22, 2018 • 2 min
The Global Spa Economy has grown by almost 10% in the past 2 years - or has it? It’s important to know the data behind the numbers. #spa #wellness #business #economicdataanalysis #researchreport
Hotel Luggage Opportunity #324
Oct 21, 2018 • 1 min
If guests have issues with their luggage when staying in hotels - and they do - could this represent a unique branding opportunity for hotels? I think so! #branding #hotels #travel #luggage #opportunity
Walk a Mile in my Shoes #323
Oct 20, 2018 • 3 min
A fundamental lesson in marketing - understand the customer experience. A message to hoteliers - luggage is a critical part of your guest’s experience. You’re not helping as much as you could. #marketing #hotels #travel #guestexperience #guestjourney…
Building a Business around a Personal Brand #322
Oct 19, 2018 • 3 min
If you’re building a business around your personal brand, make sure you’re clear on your End Game. If not, you might find exiting the business nigh on impossible. #business #personalbranding #branding #businessstrategy #exitstrategies
Sensory Branding : Lessons from Beer #321
Oct 18, 2018 • 2 min
A visit to the BeerWall in Bruges provided a shining example of sensory Branding in action. No. Seriously! I mean it! Check it out… #branding #sensorybranding #senses #marketing #beer #lessons
Live Chat : Your Marketing Edge #320
Oct 17, 2018 • 2 min
Chatbots have been getting lots of attention recently. They’re not a bad option. But…Live Chat is even better. It’s the ultimate marketing edge - chatting with your customers! #marketing #customerservice #customerengagement #customersatisfaction #service…
Cigarettes, Alcohol & Smartphones = Social Crutch #319
Oct 16, 2018 • 2 min
Sure, some are addicted to cigarettes & alcohol. But for many, it’s more about the social crutch. The smartphone is the new social crutch. So will that mean less cigs & booze? #humanbehavior #pyschology #addiction #smartphones #socialcrutch
Leveraging Weight in your USP #318
Oct 15, 2018 • 2 min
Luggage Weight is a big issue for many travellers. So why don’t hotels provide an airline-calibrated weighing scale for guests to check their luggage before they leave? Especially at the 3 star & 4 star end of the market, that could be a USP. #usp…
One Word! #317
Oct 14, 2018 • 2 min
If you’re lucky enough to have one word that clearly defines your brand, please PLLLEEEAAASSSEEE stay true to that! #branding #core #essence #identity #usp
The Imperfections are your USP #316
Oct 13, 2018 • 2 min
We often spend all our energy fixing the imperfections. Maybe it’s time to realise they could actually be our USP? #usp #pointofdifference #uniqueness #uniquesellingproposition #branding
Pizza Perspectives #315
Oct 12, 2018 • 2 min
Who’d have thought sitting down for a simple pizza πŸ• in Venice would’ve taught me lesson in marketing and business - but it did. #marketing #business #conditioning #habit #branding
Collective Responsibility Vs Individual Accountability #314
Oct 11, 2018 • 1 min
It’s easy to hide from your obligations in a group. But, it’s also possible that the responsibility you have to other group members can encourage greater responsibility. #teamspirit #teamdynamics #management #humanresources #accountability #responsibility
Meeting Size a la Bezos #313
Oct 10, 2018 • 1 min
When it comes to how many people you should have in a meeting, less is more. So says Jeff Bezos…with an interesting perspective. :-) #business #management #humanresources #timemanagement #meetings
Wellness = Live, Work, Travel #312
Oct 9, 2018 • 2 min
The Global Wellness Economy Monitor identified that the big business opportunities and the exponential growth opportunities will lie at the intersections of these three phases of our lives. #wellness #business #opportunity…
New Old World of Wellness #311
Oct 8, 2018 • 1 min
This trendy new word called ‘Wellness’ has actually been used in academic journals, in this context, since at least 1958. Just sayin’…! #wellness #terminology #branding #identity #academia
Genetics Vs Epigenetics #310
Oct 7, 2018 • 1 min
Genes predict probabilities, not certainties. How your genes are expressed really determines who you become - and you can influence your gene expression. #genetics #epigenetics #health #wellness #lifestyle
$4.2 trillion Global Wellness Economy #309
Oct 6, 2018 • 1 min
The latest Global Wellness Economy Monitor is out! This is getting pretty serious! #wellness #spa #economy #business #industry #research
Probability 101 : Likelihood x Consequence #308
Oct 5, 2018 • 2 min
I think this is a great way to approach any problem. Multiply the Likelihood of it happening by the Consequences if it does. Then you know how seriously you should take it. #problemsolving #probability #consequences #management #reality
Leverage the Sentiment of the Season #307
Oct 4, 2018 • 2 min
‘Become a Stylist for Christmas!’ What a great idea for a job ad. Many people are thinking about their life, career, etc., around this time of year. So why not leverage the Sentiment of the Season if you’re recruiting. #recruiting #humanresources…
Digiceuticals #306
Oct 3, 2018 • 2 min
200 investments in the space in the first half of 2018. $3.4 billion. The generation of digital medicines that rely on software for curing or managing a disease is apparently a very real thing! #innovation #software #wellness #medicine #digitization…
The Glue Guy #305
Oct 2, 2018 • 2 min
Every company has that one guy or gal who is the glue that keeps everything else together. Their value is not always apparent…until they’re gone. Then it’s too late. Who is your Glue Guy or Glue Gal? Are you taking care of them? #humanresourcedevelopment…
Electro-Muscle Stimulation (EMS) #304
Oct 1, 2018 • 2 min
This new fitness concept sees clients wearing special clothing embedded with sensors, wires and pads. As you πŸ‹οΈ‍♂️ Work out, electric currents are sent to specific spots in your clothing to greater stimulate the muscles you are working. Thanks Mark A.…
Win or Lose : It’s the Sum of The Moments #303
Sep 29, 2018 • 2 min
There is never just one play that list you the game. Not is there just one moment that turned the tide to allow you to win. In sport, as it is in business and in life…It’s the Sum of the Moments #business #winning #sports #attitude #moments #life
Just Work! #302
Sep 28, 2018 • 3 min
How important is a university degree or diploma these days? In my opinion, not as important as work expert - never! #work #education #qualifications #university #experience
Weight Watchers Re-Branding #301
Sep 28, 2018 • 4 min
Regardless of the success or failure of the WW re-brand, my question is… do all brands in Wellness-adjacent fields necessarily need to become ‘Wellness’ brands? Maybe owning their existing niche within a wellness-type market is the smarter play.…
Hit Them With Your Best Shot! #300
Sep 26, 2018 • 2 min
Don’t worry about keeping your powder dry πŸ’₯! There’s no point saving the best till last. Your customers may never get that far. Hit them with your best stuff right out the gate! #customerexperience #customerengagement #surpriseanddelight #branding…
Footfall = Retail…Always #299
Sep 26, 2018 • 2 min
BP CEO, Bob Dudley says Retail is one of their 3 core businesses moving forward. Is that how YOU think about your business? If not, maybe you should. #business #retail #revenuestreams #footfall #sales #revenue #businessmodel
Orangetheory Fitness #298
Sep 25, 2018 • 4 min
OTF is a pretty cool gym franchise that has a few clever little hooks. Have a listen to how they’ve created their own little niche in this crowded space. #fitness #branding #innovation #tribe #wellness #franchise
Content, Control, Culture & Core #297
Sep 24, 2018 • 2 min
Apple’s content strategy provides some really interesting lessons for all companies in all industries around being true to who you are. #technologytrends #contentstrategy #platform #ecosystem #apple
Leveraging Laziness #296
Sep 23, 2018 • 1 min
“I will always choose a lazy person to do a difficult job because a lazy person will find an easy way to do it.” - Bill Gates. Hey, I’m not endorsing laziness BUT I do love Bill’s alternate perspective. #motivation #problemsolving #peoplemanagement…
Charging Station Spas #295
Sep 22, 2018 • 1 min
Until battery life gets a lot better, drivers of electric cars on long trips will need to stop for an hours or so to charge their car. Sounds like a great opportunity for spas. #innovation #electriccars #spa #futuretrends #technology #lifestyle #massage
Cannabis : The Green Revolution #294
Sep 20, 2018 • 2 min
Tilray (TLRY) has been a stock market darling since its IPO. It’s a Pot Stock - and I don’t mean ceramics ;-) . It may be a bit of a bubble right now, but The Cannabis industry is real and getting ‘realer’. Dismiss it at your peril. #cannabis…
Shaping the Future of Wellness & Wellbeing #293
Sep 19, 2018 • 1 min
I’ve been invited to join a special panel at the Global Wellness Summit in Italy in October to discuss the future of Wellness and Wellbeing in Hospitality & Travel. There’s a bunch of great people on the panel. Should be a great discussion. Who’s coming?…
BPme: Convenience or Danger? #292
Sep 19, 2018 • 1 min
BP has introduced an phone app that speaks to the pump and allows you to pay for your petrol. But is encouraging drivers to use their mobile phones at the petrol station really a good idea? #innovation #mobilepayments #app #technologytrends #safety
Amazon Alexa Hardware Plays #291
Sep 17, 2018 • 2 min
Amazon is introducing 8 new hardware devices for Alexa before the end of 2018 - including an in-car device and a microwave oven. #amazon #alexa #voice #platforms #future -#technology #innovation Voice Platform #290
Sep 17, 2018 • 2 min
A great new voice platform. Publish your content on and it’ll automatically appear on Amazon Alexa and Google Home. Invite Only right now…but you can always ask for an invite ;-) #voiceplatform #voice #platforms #futuretrends #digitalmarketing
Do What You Love or Love What You Do #289
Sep 16, 2018 • 1 min
The message these days seems to be all about finding your passion and doing that. But if you don’t know what it is or can’t do that, at least Love What You Do. #motivation #passion #focus #workethic #mindfulness #selfawareness
‘Cook Your Own’ Hotel #288
Sep 15, 2018 • 1 min
Sleep, Shower and Food - the 3 core pillars of a hotel stay. Air BnB gives you a kitchen. You can cook your food your way. What if hotels did the same? #hotels #cooking #businessmodel #airBNB #accommodation #lodging
Walk My Path #287
Sep 13, 2018 • 2 min
Just as you should eat your own dog food, so too should you walk my path. You need to understand how people navigate your business. #signage #wayfinding #business #navigation #customerexperience
Advertising : Art or Science? #286
Sep 13, 2018 • 1 min
The Art was arguably the most important part in the early days of advertising. But as we push for more and more analytics, is the Science taking over? #analytics #art #science #advertising #creative #marketing #branding
Personalised Probiotics #285
Sep 12, 2018 • 1 min
A new study has suggested that unless probiotics are personalised they may well be no good at all. Worse still, generic solutions may have negative side effects. #medical #bacteria #probiotics #science #health #wellness
Is there a Market in your Gap #284
Sep 11, 2018 • 1 min
Just because you’ve identified a gap in the market, doesn’t necessarily mean there’s a market in your gap. #marketing #gapanalysis #gap #innovation #demand #market #opportunity
Attribute Based Selling #283
Sep 10, 2018 • 2 min
AB Selling is the idea that you sell your hotel rooms based in very specific attributes that are often unique to many rooms. Would it work in your business? #pricingstrategy #pricingoptimization #business #marketing #creativity #attributes…
Solutionism #282
Sep 9, 2018 • 2 min
Solutionism is the idea that technology is the answer to every problem. Of course, it’s not. In some ways each industry has its own version of Solutionism too, based on its own biases. #problemsolving #solutionism #creativeproblemsolving #innovation #bias
People Waiting? Pop Up! #281
Sep 8, 2018 • 1 min
Anywhere you have people forced to wait around for something, you have an opportunity to introduce your Pop Up Spa concept. #innovation #popup #spa #branding #businessdevelopment #marketing #creative
Return on Wellness #280
Sep 6, 2018 • 3 min
As we continue the push towards Wellness, more and more owners and investors are getting worried about the extra cost of delivering it to our guests. We need to start measuring the Return on Wellness. Here’s a few thoughts…
Touch Me - Touch Points #279
Sep 6, 2018 • 2 min
In a hotel journey there are so many touch points where we have the opportunity to help guests with their personal health and wellness requirements. What are you doing to help? #hotelmanagement #hotelspa #wellness #spa #health Derek Barton Zoe Wall Lynsey…
Burning Building Philosophy #278
Sep 4, 2018 • 2 min
If your office was on fire πŸ”₯ and you’re on the outside, how many people would you go back in to get? If it’s not most of them, you’ve got some work to do! #management #teambuilding #peoplemanagement #teamdynamics #leadership #personnel #development
5 Star : Man Vs Machine #277
Sep 4, 2018 • 2 min
Never forget, that 5 star service is all about delivering the service that your guests / customers need. It doesn’t always have to mean a human touch. Sometimes, a machine can do it better. #robots #customerservice #technology #future #machines #5star…
Airline Seat Number Mystery #276
Sep 3, 2018 • 2 min
Ever wondered why the 5th row of seats on the airplane is number 31? Or why the exit rows start at number 20, regardless of how many rows are in front of them? #travel #airlines #operations #seatnumber #mystery #inflight #why #howcome
Burning Bridge Philosophy #275
Sep 2, 2018 • 2 min
If you want to enable change, you need to first convince others of the futility of the current path. Once they see the bridge is burning, they will be desperate to get off the current path - even if the new path isn’t guaranteed. #retail #changemanagement…
Qantas Re-imagines Long Haul Flights #274
Aug 31, 2018 • 2 min
Qantas are hoping to launch 20 hour non-stop flights in a few years. So they’re asking themselves how should these flight have different offerings to make them bearable. #innovation #transportation #airlines #futurism #qantas #travel
A Little Validation Can Kill #273
Aug 31, 2018 • 2 min
Be careful, when looking for validation of your business/product/service/strategy that you don’t get fooled but getting just a little. #businessintelligence #validation #proofofconcept #marketingstrategy #businessdevelopment #business #innovation
Impractical Exclusivity #272
Aug 30, 2018 • 2 min
We all like to feel special. So we like to get exclusivity where we can. But exclusivity deals must work for both sides. Give some thought to how you can find a middle ground on exclusivity. #branding #spa #exclusivity #uniqueness #usp…
The Clarity of Talk #271
Aug 28, 2018 • 1 min
As Voice platforms continue to evolve, it will become a dominant interface in our lives. But in the current world of text & emojis, have we lost our ability to talk - at least in a clear and concise way? #voice #communication #platforms #mobile…
Ipsy Pop-Up Opportunity #270
Aug 28, 2018 • 2 min
Beauty box subscription service Ipsy is bigger than better know Birchbox and is now offering full size products, not sample sizes. I see another Pop-Up Opportunity. #innovation #retail #branding #popups #subscription #businesspartnership #collaboration
Digital Drivers License #269
Aug 27, 2018 • 1 min
Australia is set to kick off a trail of a Digital Drivers License in November in the state of New South Wales. The phone is fast becoming the wallet. Though I can see some fun and games developing with this one. #innovation #digitalwallet #digitization…
Your Gateway Goals #268
Aug 26, 2018 • 2 min
When it comes to your Gateway Product/Service you need to make it the best it can be. Too often, we don’t focus enough in this ‘free intro offer’. #branding #marketing #service #customerexperience #customerengagement #guestexperience
Beer & Mindfulness - Who Knew? #267
Aug 24, 2018 • 2 min
That famous Belgian Beer Brand Stella Artois has launched a mindfulness app. Help you be present in the moment as you sip your amber goodness. Why not? #branding #retail #wellness #mindfulness #customerexperience #beer #stellaartois #meditation #drinking…
Security Vs Advancement #266
Aug 23, 2018 • 2 min
Australia has reportedly banned two big Chinese companies from participating in 5G infrastructure projects in the country. Will this focus on security hurt Australia’s pace of advancement? #innovation #technology #5G #internetofthings #advancement…
Wellness Pragmatism #265
Aug 23, 2018 • 3 min
The Wellness Pragmatist sits right in the mushy middle, between the Old School and the New. And that might just be the sweet spot. #wellness #businessconcept #innovation #oldschool #marketingstrategy #middlemarket #pragmatics
Legacy Matters #264
Aug 22, 2018 • 2 min
You may not realise it right now, but what you’re doing today is making a difference to someone - either positively or negatively. What will your legacy be? #management #peoplemanagement #peopledevelopment #attitude #positivity #impact #humanresources
Jeff Says…Meditate! #263
Aug 21, 2018 • 2 min
Amazon is taking a crack at the online meditation space, via a partnership with Audible and Aaptiv. #meditation #partnerships #online #mentalwellness #apps #audible #amazon #aaptiv
Sharing is Cheating #262
Aug 20, 2018 • 3 min
A study has revealed Millennials are sharers - of passwords for Netflix, Hulu, etc. and it’s costing these companies a lot! So what’s the answer? #millennials #online #streamingmedia #sharing #technology #passwordmanagement
Herding Cats & Moving Food #261
Aug 19, 2018 • 2 min
You may not be able to herd cats, but you can always move their food. An interesting perspective on managing your workforce. #management #humanresources #leadership #development #teammanagement #teamdynamics
Canyon Ranch In-Flight #260
Aug 17, 2018 • 2 min
Singapore Airlines has partnered with Canyon Ranch to provide a more well experience to their passengers. In-flight Wellness has taken flight, literally. #airlines #wellness #inflight #singaporeairlines #canyonranch #futuretrends #travel #passenger
A Vertical World #259
Aug 16, 2018 • 2 min
So much of our view these days is vertical - mainly due the mobile devices that rule our world. It’s time you started thinking about how your brand performs vertically. #branding #marketing #perspective #mobiledevices #touchpoints #branddesign
Sleeping Games #258
Aug 15, 2018 • 3 min
There’s lots of Apps out there to help you sleep. But what about an App Game that is designed to help put you to sleep? #gaming #gamedesign #sleep #innovation #appeconomy
New Spa Award Categories #257
Aug 14, 2018 • 3 min
It’s time for some new Spa Award Categories that anyone can win - not just the big guys & gals. #award #spa #hotelspa #spaindustry #ideas #innovation #recognitionawards
The Permanent Pop Up #256
Aug 14, 2018 • 2 min
Here’s a crazy idea that might just work for hotel spas… A Permanent Pop Up that rotates a different skincare brand through each month. #popup #businessideas #businessinnovation #hotelspa #tomorrowspa
The Data of Incumbents #255
Aug 12, 2018 • 2 min
The real value of being the incumbent is not that the market knows you, but that you know the market. #marketing #incumbent #customerdata #data #brand
Your Story is Interesting #254
Aug 12, 2018 • 2 min
It may not seem like it to you, but to someone else, your story is probably an interesting one. Don’t be afraid to tell it. #personalbranding #storytelling #transparency #yourstory #marketing #branding
Competition or Collaboration #253
Aug 11, 2018 • 2 min
What’s your default strategy? To compete or to collaborate? #collaboration #competition #businessstrategy #valueproposition #growth #MandA
Treatment Variety & Product Houses #252
Aug 10, 2018 • 2 min
I’ve said in the past there has been a lack of innovation in the Spa industry. One theory raised recently at our London Meet Up was that the reliance of Product Houses is part of the reason for this. #spa #skincareproducts #producthouse #innovation…
5G or Bust! #251
Aug 9, 2018 • 2 min
China is reportedly outspending the US on 5G infrastructure. 5G I expected to deliver up to 1,000 tones faster internet speeds and will enable us to scale driverless technology, IoT, etc. If you want to win the future, 5G is going to be crucial.…
Hotel Spas and the Outside World #250
Aug 8, 2018 • 2 min
Maybe he whole purpose of hotel spas in the future is not to service the hotel guest, but to bring outside guests in. #futurism #hotelspa #tomorrowspa #spa2.0 #shiftingfocus
The Wrong Bus #249
Aug 7, 2018 • 2 min
If you’re on the wrong bus - get off. If you’re on the wrong path, turn around and go back the other way. Getting in isn’t the problem - it’s staying on when you already know it’s the wrong way. #decisionmaking #commitment #changedetection #adaptation…
Brand Your Thoughtfulness #248
Aug 6, 2018 • 2 min
Look at all those little things you do in your business. The little touches. If you’re being thoughtful, why not put your brand on that. #branding #customerservice #details #servicefirst #thoughtfulness
Look at Me #247
Aug 4, 2018 • 2 min
We complain that technology drives a wedge between human interaction. What happens when it MAKES us connect? #futuretrends #tomorrow #technology #AR #humaninteraction
Worst Case Scenario #246
Aug 4, 2018 • 2 min
If you can imagine the absolute worst possible outcome and realise you’ll still be ok, that can be extremely liberating! #scenario #contingency #contingencyplanning #outcomemanagement #bestcase #upside #optimism
You (can’t) Suck! #245
Aug 3, 2018 • 2 min
They’ll forget your misses but they’ll remember your hits, if you have them. Do you have nothing to lose. Start! Try! #try #innovate #mistakes #failure #success #motivation #selfbelief
Sonos : The Original Smart Speaker #244
Aug 2, 2018 • 2 min
Remember this one? Haven’t heard much about it lately as Amazon Alexa & Google Home have taken centre stage. Well, Sonos lists on NASDAQ today. Will it find a place of relevance in the new world of Voice? #alexa #goglehome #voice #future #nasdaq #IPO…
Spa: The Life Platform #243
Jul 31, 2018 • 2 min
The internet has become the platform on which we run our lives today. Could the Spa be the Life Platform of Tomorrow? #spa #living #platforms #wellness #futuretrends #tomorrowspa
Alexa for Hospitality #242
Jul 31, 2018 • 2 min
Alexa have just launched a division focussed on providing solutions for the hospitality sector. Reckon it won’t be long before Amazon rules that too! #alexa #hospitalityindustry #hotelmanagement #voice #futuretrends #amazon #hotels
Trust over Competence #241
Jul 30, 2018 • 1 min
If you had to make a choice between Trust and Competence when hiring, which would you choose? #trust #humanresources #hiring #management #peoplemanagement
Wellness Breakfast #240
Jul 28, 2018 • 2 min
There’s a big opportunity in the 4–Star hotel market to step into Wellness by simply offering a simple, healthy breakfast option. #wellness #breakfast #options #marketing #hotels
Know Thine Enemy #239
Jul 28, 2018 • 2 min
Even though we see our numbers declining, without an enemy to unite against, we lack the desire to take action. #competition #enemy #artofwar #business #customers
The Purity of Intentions #238
Jul 27, 2018 • 2 min
Most digital marketers say their goal is to determine your intent. If they can do that and then server ads in line with that intent…isn’t that a good thing? #digitalmarketing #advertising #intent #marketing #marketintelligence #marketingstrategy
Retail First : A Case Study #237
Jul 26, 2018 • 3 min
Sell a spa-related product with a healthy margin, include in it voucher for a free spa treatment, pay the spa full price for the service, keep enough to make your profit. Customer Wins, Spa Wins, You Win. It’s genius. It’s Retail First! #retail #spa…
I Spy with my little Eye #40
Jul 26, 2018 • 2 min
Never underestimate the power of having multiple individuals focussed on solving the same problem. I tried this little hack 25 years ago. It worked then. Still works today. Just like when we were kids
Mentors Matter #41
Jul 26, 2018 • 3 min
Looking back on a select few folks that have been key influences on my life, I’ve realised Mentors Matter. At the time, I didn’t see these as watershed moments, or them as mentors - but they were.
Even Just One #236
Jul 25, 2018 • 3 min
Don’t obsess about vanity metrics. If you can impact or influence or help Even Just One person…all the effort is worth it. #personalization #impact #influence #mentoring #motivation
In-Flight Meditation #235
Jul 24, 2018 • 2 min
Being stuck on a plane for a few hours is a perfect opportunity to learn something new. It’s an ideal business opportunity for companies selling meditation. #meditation #business #opportunity #innovation #wellness
Smash Your Brand #234
Jul 23, 2018 • 2 min
Take any element of your brand, smash it in to 1,000 pieces, pick up one piece…is it uniquely recognisable as your brand? If not, try harder. @martinlindstrom #howto #uniqueness #smashyourbrand #branding
LinkedIn QR Codes #233
Jul 22, 2018 • 2 min
LinkedIn now gives you your own unique QR code. Perfect for connecting instantly at conferences or events. #linkedin #conferences #qr #socialnetwork #networking #events
Two Sides to Every Gate #232
Jul 21, 2018 • 3 min
Put yourself in the shoes of your customers/clients/guests. Experience all elements of your product or service from their perspective, not just yours. #customerexperience #customerservice #guest #clientcentered #perspective
Tomorrow Spa Meet Up LONDON EDITION #231
Jul 19, 2018 • 2 min
It’s locked in! Thursday 26th July 6:30pm - 8:00pm Mandara Spa at Park Plaza Westminster Bridge Bookings Essential! DM me! #spa #tomorrowspa #futurespa #meetup #hotelspa #wellness
Data-Informed NOT Data-Driven #230
Jul 19, 2018 • 2 min
By all means use the data. Let it inform your decision. But be careful not to get sucked in to relying only on the data, to the exclusion of other available information. #bigdata #dataanalysis #decisionmaking #research #businessmetrics…
Hotel Executive Spa Feature #229
Jul 17, 2018 • 2 min
Anyone with a interest in hotel spas should check out the July Focus of Hotel Executive. Some interesting people sharing valuable insights. Here’s a link - #spa #hotelspa #wellness #retail #brand #tomorrowspa #futurespa
WhyHotel Pop Ups #228
Jul 17, 2018 • 1 min
WhyHotel has raised a seed round of $3.9 million. The business? Pop Up hotels for 1-2 years in newly-built luxury appartments. Another Air BnB moment for the hotel industry? #business #hotelindustry #startups #disruption #businessmodels
Function over Form #227
Jul 16, 2018 • 4 min
Form, style, design and aesthetics all matter - but not as much as function. #design #functionality #form #style #features #aesthetics
Interruption Marketing #226
Jul 15, 2018 • 3 min
If Permission Marketing is the right way (and it is), then Interruption Marketing can’t be a good idea. But here it is. #marketing #permissionmarketing #interruptionmarketing #service
Community & Giving #225
Jul 14, 2018 • 2 min
A community takes care of it’s own. Give to that community and you’ll reap the rewards . #communityengagement #communitysupport #giving #value #brandbuilding
End to End Wellness Brand #224
Jul 13, 2018 • 2 min
Talk about an opportunity!! Who will be the first to create a truly End to End Wellness Brand? #wellness #branding #opportunity #innovation #market #entrepreneurship
De-Humanisation of Personalisation #223
Jul 12, 2018 • 2 min
Marriott & Alibaba have teamed up to trial facial recognition checkin in two hotels in China this month. They say it will increase personalisation. But will it also de-humanise the hotel experience? #hotelmanagement #customerexperience #technologytrends…
Meet Up Wrap Up - Maldives #222
Jul 11, 2018 • 4 min
A quick wrap up of what was discussed at our Maldives Meet Up yesterday in the Future of Hotel Spas.
You Manipulate What You Measure #221
Jul 9, 2018 • 2 min
Managing what you Measure is one thing. But keep in mind…it’s easy to fall into the trap of Manipulating what you Measure too. #management #data #statistics #measurement
Mental illness and the ER #220
Jul 8, 2018 • 3 min
In the Emergency Room it’s ‘Worst Case First’. So what does that mean for someone suffering from a mental illness? #emergency #illness #mentalhealth #mentalhealthcare #mentalwellness
Brand Sense by Martin Lindstrom #219
Jul 8, 2018 • 2 min
If you’re looking for a great book on sensory branding, here it is… #branding #bookreviews #businessstrategy #sensorybranding #spa #wellness
How do you Sound? #218
Jul 6, 2018 • 2 min
If you don’t have any sounds that are unique to your brand - you should. Sound, not just music, but sound, can really have build brand recognition. #branding #sound #uniqueness #tomorrowspa #brandawareness #brandbuilding
Maldives Meet Up #217
Jul 5, 2018 • 2 min
Tuesday 10th July 6pm-7:30pm Come join me for a chat with some like-minded people to discuss the State of the Nation of the Hotel Spa Business. I’ll be London in a couple of weeks. Then St.Petersburg & Moscow a few weeks later. Anyone interested in…
Spa Co-Op #216
Jul 4, 2018 • 1 min
Maybe your local competitors could help you save a lot of money? Ever thought about leveraging your collective purchasing power? #savings #spa #purchasingpower #coops #localization
Wellness Transition Market #215
Jul 3, 2018 • 2 min
Let’s not become obsessed with needing to provide a total wellness solution. There is a massive opportunity in the Transition Wellness Market.
Gift Certificates- No Brainer #214
Jul 3, 2018 • 4 min
Every spa business should be doing this. Especially if you’re in a hotel spa. #business #gifts #spa #spabusiness #revenueideas #sales #promotions #upselling
Pricing for Benefit #213
Jul 2, 2018 • 2 min
Don’t get sucked into the Features Frenzy! Think about what BENEFIT you’re providing when setting your pricing policies. #menupricing #pricingstrategy #benefits #features #pricing
Less is More…in the right context #212
Jul 1, 2018 • 3 min
I guess it makes sense that in a poster for the new Ant-Man 🐜 movie I found a great example of the importance of context for Less is More. #movieposters #movies #marketing #promotion #context
NEWS: Headspace Health Prescription Meditation #211
Jun 30, 2018 • 1 min
Top meditation app, Headspace, created a new company this month to deliver prescription meditation at scale by 2020.
How to find a good Spa Consultant #210
Jun 28, 2018 • 2 min
Having trouble finding a good Spa Consultant? Fear not. There’s a great resource over at the Global Wellness Institute’s Initiatives page.
World Cup Promo Opportunity #209
Jun 28, 2018 • 2 min
The World Cup is not just about football. It’s about promotion. And there’s no reason you can’t leverage this world event for your Spa business too. Yes, spa!
Luxury is not a USP #208
Jun 27, 2018 • 2 min
Luxury is aspirational…until you get there. And so, Luxury is really only a USP to those who can’t afford it.
The Stay Project by Ritz Carlton #207
Jun 25, 2018 • 3 min
A cool Initiative from the folks at Ritz Carlton that bring to life many of the concepts we’ve spoken about here on this show. Storytelling. Collaborations. Being a Media Company.
Spas & the Innovation Dilemma #206
Jun 24, 2018 • 2 min
Is youth the key to innovation in the spa business? If so, has it been out focus on the luxury consumer that has kept youth out?
Own The Upside #205
Jun 23, 2018 • 2 min
If you really believe in your product or service, instead of the one time fee, think about getting a piece of the ongoing upside.
Blame the Followers, Not the Leaders #204
Jun 22, 2018 • 1 min
In this modern Information Age there’s no excuse for blindly following the leaders.
Co-branding your Mattress #203
Jun 21, 2018 • 1 min
The massage bed is central to a good spa experience. So why not consider Co-branding with a mattress brand?
Co-branding Your Linen Experience #202
Jun 20, 2018 • 2 min
All spas need linen. Why not work with on me of the specialise linen brands to Co-brand your linens experience?
Partners not Suppliers #201
Jun 20, 2018 • 1 min
Spas need to stop thinking about Suppliers and start thinking about Co-Branding Partners.
Your CSR Story #200
Jun 19, 2018 • 3 min
If your CSR Initiatives are aligned with your brand…don’t be shy! Tell the world. It sort of your story.
Branding In-flight Sleep #199
Jun 18, 2018 • 2 min
Airlines are focusing on proving better sleeping experience. They’re partnering with linen companies to do so. Why not hotels? Or even Spas?
Creating Raw Content #198
Jun 16, 2018 • 2 min
If you can’t do ‘raw’ content naturally, then don’t. Creating good content is much more important.
It’s Your Fault #197
Jun 15, 2018 • 1 min
Don’t look to blame others or circumstances for where you’re at. It’s always your fault.
O-Bike Oh Dear! #196
Jun 14, 2018 • 3 min
The O-Bike Dockless Bike Sharing Program isn’t working. The bikes are getting stripped, dumped in rivers, etc. What does that say about us as a society? Sad.
Tourism Revenue Vs Tourist Arrivals #195
Jun 13, 2018 • 1 min
The main KPI for many tourism authorities will soon shift from Arrivals to Revenue.
Many Reasons - No Excuses #194
Jun 12, 2018 • 2 min
By all means, find as many reasons why as you possibly can. Just don’t use them as excuses. That’s on you!
Jacques Yves Cousteau Day #193
Jun 11, 2018 • 1 min
Legendary oceanic explorer - and one of my personal hero’s growing up - was born in June 11, 1910. Bravo for him! With the state of our oceans today, we need him more than ever.
NEWS: Five Elements & Evolution Wellness #192
Jun 10, 2018 • 2 min
Five Elements is joining Fitness First and Celebrity Fitness as part of Evoloution Wellness
Robot Love #191
Jun 9, 2018 • 1 min
Some fear once the robots get smarter than us, we’re doomed. They’ll wipe us out. But will they?
Hotel Innovations #190
Jun 8, 2018 • 2 min
Marriott’s planned refresh of the Sheraton brand has led to a few interesting innovations.
Hang Out Spaces not Service Centres #189
Jun 7, 2018 • 1 min
Spas need to be more than just service centres. We need to give people more reasons to come and more reasons to stay.
Professional Vs Practical #189
Jun 6, 2018 • 2 min
Don’t let the offical professional standards get in the way of delivering real customer service.
Brand Integrity Vs Brand Growth #188
Jun 5, 2018 • 2 min
There’s a time for being flexible to grow your brand and then there’s a time to tighten up. Where is your brand at on the growth curve?
NEWS : Now an Alexa Flash Briefing #187
Jun 4, 2018 • 1 min
Hey! Exciting news! Trent365! Is now available as an Alexa Flash Briefing! Go check it out and let me know what you think.
Practical Vs Polite #186
Jun 3, 2018 • 1 min
When it come to good customer service, I’ll always take Practical over Polite. What about you?
There’s No Place Like Home #185
Jun 2, 2018 • 2 min
This hotel is not my home. A script telling the receptionist to say ‘Welcome to your home’ isn’t going to change that. Get real!
Shrinkflation #184
Jun 1, 2018 • 2 min
Who even knew this was a word?!? But it is. The shrinking of sizes or quantities of products in order to reduce price increases.
Double Click Voice Ads #183
May 31, 2018 • 1 min
You can now but voice-only ads on Double-Click & they’re the same price as video ads!
Just Start #182.5
May 31, 2018 • 1 min
There’s always a million excuses and reasons not to try something new. All you need is one reason to start - Just Start!
In Flight Conference #182
May 30, 2018 • 2 min
Jetstar has teamed up with the Tech in Asia Conference to run an in-flight conference. Well done!
Spam is in the Eye of the Beholder #181
May 29, 2018 • 2 min
Just one email from your brand or business could be considered Spam - in the mind of the person receiving it.
Disappearing Ad Spots #180
May 28, 2018 • 1 min
TV networks are cutting back on ad spots. Why? Presumably because viewers aren’t watching any more. Big brands are turning to product placements instead. How about product placements in your business?
Intersections, Collisions & Roundabouts #179
May 28, 2018 • 2 min
Collisions are a necessary by-product of intersections. And intersections are essential if you’re going to build something great. What about Roundabouts?
Phones Down! #177
May 26, 2018 • 1 min
Front line service people in hotels, spas, restaurants, etc DO NOT need their mobile phones! Enough!
Collaborations & Partnerships #176
May 24, 2018 • 1 min
Find synergies with other companies, products and businesses. Collaborations and Partnerships are the smart way to create something truly innovative.
Create Your Land Value #175
May 23, 2018 • 1 min
We’re always told location matters and that the land is valuable. I’d argue it’s YOU who creates the value. So go make your own!
Death of In-Room Marketing #174
May 22, 2018 • 2 min
Tent cards, hang tags & guest compendiums are a thing of the past. But will going digital make this form of marketing any better?
Kindness SOPs #173
May 22, 2018 • 1 min
Your SOPs can help ensure good service. But look at them for a kindness angle and they can create genuine caring.
Dream Big, Live Simple #172
May 21, 2018 • 2 min
Imagine a life where money was no issue. What would you do each day/week/year if you had no constraints? In that answer lies true contentment.
Gift Liberally #171
May 20, 2018 • 2 min
Gift Vouchers should be honoured, even well beyond their validity date. Why? Why not?
Storytelling on-site #170
May 18, 2018 • 1 min
Telling your story across social media is one thing. But how can you tell your story to guests who are in your spa right now?
Context over Content #169
May 18, 2018 • 2 min
What we say and do is important, but the context in which we do it is sometimes even more important.
Netflix Hotel Pop-Up #168
May 17, 2018 • 1 min
Hotel meeting rooms are usually empty - a lot. What if Netflix did pop up mini-cinemas in them?
Essence is Scalable #167
May 16, 2018 • 3 min
Scaling a truly bespoke concept is difficult - especially if it’s dependant on the location. But if you can identify the true essence of what you do and find some elements of that elsewhere, then you can start to scale it.
ListenNotes Search Engine #166
May 15, 2018 • 2 min
Finding the right podcast for you isn’t easy. But now there’s a great new podcast search engine - Check it Out!
Digital Wellness Whitepaper #165
May 13, 2018 • 2 min
The Digital Wellness Initiative of the Global Wellness Institute has just published their Whitepaper. Take a look…
KLOUT is closing down #164
May 13, 2018 • 2 min
KLOUT! was, at one time, the ultimate measure of your influence across the social networks. Now, it’s closing down. A ‘victim’ of the new GDPR data rules?
Shift in Workplace Wellness #163
May 11, 2018 • 1 min
An interesting new report out in Workplace Wellness. Renee Moorefield, Chair of the GWI Initiative on Wellness at Work identifies 10 shifts in wellness at work.
Franchise Due Diligence #162
May 10, 2018 • 2 min
Franchises can be a great way to get into your own business. But they are NOT a guarantee of success. Serious due diligence is essential.
Malaysia - a new beginning #161
May 9, 2018 • 2 min
After 61 years of same-party rule, Malaysia has voted out the incumbent and voted to re-instate a 92 year old former Prime Minister
Addicted to Love (or Likes) #160
May 8, 2018 • 2 min
We crave recognition. If human interaction won’t provide it for us, we’ll turn to social media and in turn our mobile devices.
Return on Wellness - Pt II #159
May 7, 2018 • 1 min
… this time it’s personal! The Human perspective of Return on Wellness is just as important , if not more so, than the financial perspective.
Return on Wellness - Part I #158
May 6, 2018 • 3 min
ROW - Return on Wellness. Simply put, how much profit do you make from your wellness-related activities, relative to the costs of providing it. Let’s start reporting on it!
Consolidation Kills Super Size Me #157
May 6, 2018 • 1 min
To offer value we often offer added volume at the same price. But maybe consolidation in the FMCG markets could lead to an end to that?
Health & Wellness Research #156
May 4, 2018 • 2 min
There’s a new research report out. It sure to have to some useful information, but follow the money. Don’t just blindly accept the results. If you want to spend $3500 for the report, here’s the link -…
Hotels - Face of Retail #155
May 4, 2018 • 1 min
Bricks and Mortar retails is dying. But online isn’t the only alternative. What about hotels?
Acorns at the Lumberyard #154
May 2, 2018 • 2 min
If you’re trying to sell your new thing, don’t expect the establishment to care. They’re invested in the status quo.
Lonely? Rent a Family! #153
May 1, 2018 • 2 min
As loneliness becomes more and more prevalent in society, will people turn to the option of hiring people to play the role of a family? #152
Apr 30, 2018 • 2 min
I’ve found this great little utility to highlight and correct basic spelling, punctuation & grammar mistakes in your emails, documents, etc. And the free version alone will make a difference . Best of all, it’s not in your face. Check it out.
Accor, Mövenpick & Culture #151
Apr 30, 2018 • 2 min
Accor is acquiring Mövenpick Hotels. Accor’s rapid expansion and growth across multiple segments has been impressive. But what about the Culture?
Leveraging Weaknesses #150
Apr 29, 2018 • 2 min
It’s almost impossible to get the top off that Super Glue tube when it’s time to reuse it. Weakness or Opportunity?
Office of Healthy Tourism #149
Apr 28, 2018 • 1 min
Air BnB has just launched the Office of Healthy Tourism in a bid to encourage sustainable tourism. How long till they launch the Office of Wellness Tourism?
The Death of Coca-Cola #148
Apr 27, 2018 • 1 min
What’s the average age of a Coca-Cola consumer? It’s much older than you probably think. And that’s not a good sign.
To Retain or To Restore #147
Apr 25, 2018 • 2 min
What is it with Modern Man’s (Woman’s) obsession to restore things to their former glory?
Amazon In-Car Delivery #146
Apr 24, 2018 • 2 min
Amazon has teamed up with Volvo to allow you to have packages left in your car.
Drinkfinity and Beyond! #145
Apr 23, 2018 • 2 min
Pepsi has just launched a new customisable, refillable drink concept - Drinkfinity.
IBM will get you fired! #144
Apr 23, 2018 • 1 min
Nobody got fired for buying IBM was a cliche back in the day. The same cliche could be applied to hotel spas today.
Brain Optimization #143
Apr 21, 2018 • 2 min
Would you be willing to try ‘Accupuncture for your Brain’ to improve you brain’s efficiency?
Retail First #142
Apr 20, 2018 • 1 min
Bricks and Mortar retail is struggling. Maybe spas and hotels can offer an alternative for retailers?
Dead Brand Walking #141
Apr 19, 2018 • 2 min
John Deere is a strong brand - today. But as techonologies advance, will that still be true in the future? Or are they going to need to innovate themselves into obsolescence?
Transparency of Rubbish #140
Apr 18, 2018 • 1 min
Will transparent rubbish bins increase awareness of the need to recycle? One council in Western Australia is going to find out.
WELL Building Standard #139
Apr 18, 2018 • 2 min
The IWBI has enrolled more than 780 projects across 32 countries representing over 147 million square feet of real estate. Wow!
Car Park Spaces #137
Apr 16, 2018 • 1 min
Why haven’t car park spaces been designed to let you fully open your car door? Maybe today it’s because of limited space, but that hasn’t always been a consideration.
Mega City Future #136
Apr 15, 2018 • 2 min
Mega Cities may we’ll be a reality for the not too distant future. What will that mean for your customers?
Optimism Vs Pessimism #135
Apr 13, 2018 • 1 min
It’s all about attitude. See every difficulty as an opportunity OR see the difficulty in every opportunity. The choice is yours. What Would Winston Do?
Wellness Real Estate #134
Apr 13, 2018 • 2 min
Back in 2015, the Global Wellness Economy Monitor valued the Wellness Real Estate segment at $199 Billion. I’m starting to see this play out.
Move Slow & Absorb Things #133
Apr 12, 2018 • 1 min
Move Fast & Break Things doesn’t work in a service business. Instead, try this…
Nurses and Spa Therapists #132
Apr 11, 2018 • 2 min
Could nurses be the ideal recruits for the spa industry?
Ask a Little, Listen a Lot #131
Apr 10, 2018 • 1 min
You don’t know what you don’t know. Go with a shorter list of questions and then listen, observe and absorb.
Open Plan Kills Productivity #130
Apr 8, 2018 • 2 min
Open Plan offices are said to improve communication & collaboration. Maybe so. But I reckon they can hurt productivity.
Compared to What? #129
Apr 8, 2018 • 2 min
For my assessment of your services and facilities to be of any use, you need to first understand my point of reference.
Fresh Eyes #128
Apr 6, 2018 • 2 min
Fresh Eyes just see things differently. Here’s a couple of little tips for you to keep your team’s eyes fresh…
Authentic Wins! #127
Apr 5, 2018 • 2 min
Services and Facilities are important but if you can’t deliver them authentically, it won’t amount to much.
Proximity of Strangers #126
Apr 4, 2018 • 2 min
I don’t want to sit at a restaurant table right next to total strangers. Stop pretending this is for efficiency reasons. #customerfirst
The Palau Pledge #125
Apr 3, 2018 • 2 min
Every guest arriving into this unique island paradise must sign a pledge at immigration to be a responsible tourist. Brilliant!
Airline Food or a Pill? #124
Apr 2, 2018 • 1 min
Nobody likes airline food. So let’s stop it. Why can’t we have a pill or a supplement to sustain our hunger for the flight? Astronauts survive ok, don’t they?
Changing Behaviour #123
Apr 1, 2018 • 2 min
If you want consumers to change their behaviour, you need to give them an immediate benefit.
Sleep, Rest, Reboot, or…? #122
Mar 31, 2018 • 1 min
All of these terms have positive connotations and I think could be the foundation of some really strong wellness brands. Who’s going to build them?
IBM’s Watson Assistant #121
Mar 30, 2018 • 2 min
If you want a white label voice solution for your business - check out IBM’s Watson Assistant
Silly Sports #120
Mar 29, 2018 • 1 min
Why isn’t there a Harlem Globetrotters for every sport?
Being Early & Being Wrong #119
Mar 29, 2018 • 1 min
If you’re new product or service is too far ahead of the market, it won’t resonate. Effectively, you’re wrong.
Perspective Matters #118
Mar 27, 2018 • 1 min
An upside down 9 can look like a 6. It all depends on where you’re standing. The same is true for all aspects of your business. So take time to understand the perspective of your customers or clients. Because it matters!
Everybody’s Watching #117
Mar 27, 2018 • 1 min
You can dance like nobody’s watching, but you better be sure to act like everybody’s watching. Coz they are.
The Validation Effect #116
Mar 25, 2018 • 1 min
In lieu of any other informs to the contrary, a trophy, an award, or a stamp offers validation of quality.
Culture Can’t be Taught #115
Mar 24, 2018 • 1 min
Culture must be lived. You really can’t expect to teach someone your culture. They must experience it. They must live it.
Content is your CV #114
Mar 23, 2018 • 2 min
You blog, YouTube channel, Facebook Page, Instagram account, your self-published book. A bank of YOUR content with YOUR voice is better than CV you create.
Facebook Killers? #113
Mar 22, 2018 • 2 min
The last Facebook privacy scandal could be the beginning of the end according to some. Here’s a fee possible replacements …
Secret to Success #112
Mar 21, 2018 • 1 min
Some say it’s about working smarter, not harder. Why not do both?
Domain Names Will Die #111
Mar 20, 2018 • 1 min
In a world where voice search is dominant, what will be the value in a strong domain name? My guess…not much.
Maybe This Time #110
Mar 19, 2018 • 1 min
Just because you tried it before and it didn’t work doesn’t mean that it won’t work this time.
No Secrets. No Lies. #109
Mar 18, 2018 • 2 min
Too many companies and businesses worry about protecting their IP when there really isn’t too much Intellectual about it. Transparency is almost always a better option.
Poison Vs Medicine #108
Mar 17, 2018 • 0 min
Poison is just medicine - but in a higher dose. The same principle could apply to many other things in life too.
Toys’r’Us Homeless Opportunity #107
Mar 16, 2018 • 2 min
Offices and Retail spaces around the world are empty BUT still people are sleeping on the streets. Surely there’s a way we can tap in to that under-utilised capacity.
Cheeseburgers and Spas #106
Mar 15, 2018 • 1 min
What’s the connection between the cheeseburger on your room service menu and your Spa?
Starbucks Values #105
Mar 14, 2018 • 1 min
The company is famous for providing medical insurance to all employees. But when they entered China the company realised this policy wasn’t quite right.
AirBnB Spas #104
Mar 13, 2018 • 1 min
AirBnB has NOT launched a Spa Division. But don’t you think they could/should?
My House My Rules #103
Mar 12, 2018 • 4 min
If you don’t control the platform, you must follow someone else’s rules. What can you do to insulate yourself from rule changes?
Sensor Opportunity #102
Mar 11, 2018 • 1 min
Sensors are being embedded into our daily lives, especially in products that help track health & wellness markets. Spas are the perfect place to guide consumers through the myriad of options available.
Feel My Pain #101
Mar 10, 2018 • 2 min
If you can understand the pain points of your customers and help them at least manage that pain, if not alleviate it, you’re on a winner!
Celebrating Milestones #100
Mar 9, 2018 • 4 min
*SPECIAL GIVE AWAY* To celebrate the 100th episode of the show, I’m giving away 1 HOUR of my time. Just send an email to with the word WINNER in the subject line. If you’re one of the first THREE emails I receive…YOU WIN!
Create & Claim #99
Mar 8, 2018 • 2 min
What’s the ‘Offical XYZ’ of your Industry? If it doesn’t exist, go and create it. Then claim it.
Almost Opportunities #98
Mar 7, 2018 • 1 min
Be careful not to be too distracted by Almost Opportunities. By all means, fully explore them, but don’t allow yourself to lose focus on the bigger picture or the business of the day.
Unexpected Impact #97
Mar 6, 2018 • 2 min
The unexpected always makes an impact. Think about what you can do in your business that would not be expected. If you can, you’re sure to make an impact.
Storytelling #96
Mar 5, 2018 • 2 min
The person / product / service / business that tells the best story wins! Today, more than ever, story telling cam truly be the variable of your success.
Impatience is a Virtue #95
Mar 4, 2018 • 1 min
If it enables you to break through the barrier of fear that so often holds us back, then impatience can indeed be a virtue.
Video Apps for Voice #94
Mar 3, 2018 • 3 min
Short videos help a lot when sharing your audio shows across the social networks. 3 simple tools I use - Anchor, Lumen5 & Sparemin
Voice:Amazon or Google? #93
Mar 2, 2018 • 3 min
Which voice platform is right for you? Amazon, Google, Apple or Microsoft? A lot will depend on what other devices you have in your life and what your use case is.
Ecosystem of Voice #92
Mar 1, 2018 • 2 min
Alexa Skills and Briefings, Google Actions and Apps - what’s it all about?
Ads on Voice #91
Feb 28, 2018 • 2 min
Voice is the new frontier. Advertisers are clambering. But for now at least, they don’t have many options. That’s great for your Customers.
Voice and FAQ #90
Feb 27, 2018 • 1 min
As Voice becomes the preferred option for search, your Customers will be asking questions to find you. Your FAQ section now becomes critical.
SEO for Voice #89
Feb 26, 2018 • 2 min
SEO helps you get found on the web. The same principles apply to being found on Voice. But the tactics vary. The trick - just think about how people speak. Phrases, not just key words.
Why Voice Matters #88
Feb 25, 2018 • 2 min
Today I want to share some of the statistics and data that support my suggestions that Voice is coming - and quickly.
Social Media Rules #87
Feb 24, 2018 • 2 min
Theres are only 25 countries in the world where Facebook does NOT own the number 1 messenging app. And organic reach is declining. But social media still rules!
Accountability is Human #86
Feb 23, 2018 • 2 min
Accountability is not to a number or a metric, it is to the person on the other side of that metric. It’s always personal.
World Wellness Weekend #85
Feb 22, 2018 • 4 min
23 - 24 September is the date. The idea is to create an annual global event that promotes wellness. It’s like a global Open House for wellness. Check out the website for more information -
The Chinese Wave #84
Feb 21, 2018 • 2 min
Less than 10% of the Chinese population has a passport. So if you think the current flood of Chinese tourists has been hard to handle - look out!
Baked in not Locked Down #83
Feb 20, 2018 • 2 min
Spas are pretty much embedded into the fabric of hotels these days. But the concept isn’t set in stone. That presents a massive up side for those willing to innovate.
Pop Up Hospital Hotel #82
Feb 19, 2018 • 1 min
I was in a hospital recently that shut down a whole ward because there weren’t enough patients to justify keeping it open. They just moved the patients to another ward. Maybe that empty ward could be used for a Pop Up Hotel?
Air Quality Dilemma #81
Feb 18, 2018 • 1 min
According to the WHO, 92% of the world’s population live in air that is below their acceptable standards. Wow! How’s your air?
Pop Up Uni-Hotel #80
Feb 17, 2018 • 1 min
When University’s are on a break, the dorms are empty. A company in Sydney has seen that as an opportunity to create a Pop Up Hotel. Brilliant.
Self Driving Bicycle #79
Feb 16, 2018 • 1 min
Google has developed a Self Driving Bicycle. It’s very cool. The business lesson here? Technology has the potential to disrupt everything!
The 80/20 Inefficiency #78
Feb 15, 2018 • 1 min
We’re all familiar with the idea of The 80/20 Principle. 80% of the revenue comes from 20% of your treatments/products/services. But isn’t that incredibly inefficient.
Opposite Works #77
Feb 14, 2018 • 1 min
Instead of doing the same as everyone else, trying doing the opposite. Maybe the market is smaller, but a bigger slice of a smaller pie is sometimes better.
Quality vs Time #76
Feb 13, 2018 • 2 min
Time always seems to be the focus these days. We all talk about saving time for our customers. And it’s important - unless you’re offering something special. Unique, Bespoke, Custom Made, Quality are always another option.
Beware the Exposure #75
Feb 12, 2018 • 1 min
Many businesses obsess about how they can get more exposure for their business. But if the product or service isn’t the best it can be, Advertising and PR will only serve to accelerate your demise.
Does Motivation Matter? #74
Feb 11, 2018 • 2 min
If you’re doing the right thing for the wrong reason, does it matter? Regardless of your motivation for doing the right thing, no matter how selfish or self-serving, in the end, the outcome is what counts.
Travel Tip #1 #73
Feb 10, 2018 • 1 min
Lots of countries now require biometric scanning before entry. For most, that includes fingerprints. But those fingerprint scanners don’t always work well. Here’s a little hack to get it right every time…
Loser to Leader #72
Feb 9, 2018 • 2 min
Massage Envy copped a lot of flack from all of us (including me) when the sex scandal broke late last year. They were shown to have a lack of Policies and Processes, especially around Safety and Security. But they’ve taken action…
Medical Re-Bookings #71
Feb 8, 2018 • 2 min
Spa Managers talk a lot about the need for re-bookings. Doctors and Hospitals have got that process all sorted. What can we learn from them?
Know Your Niche #70
Feb 7, 2018 • 3 min
It’s easier today than ever before to start your own business. But it’s also harder than ever to stand out from the crowd. So it’s more important than ever to Know Your Niche.
Water into Wine #69
Feb 6, 2018 • 1 min
Research by Dr. Marc Cohen & Dr. Vincenzo Romano Spica into the mfDNA (micro floral DNA) of water sources could create a massive new marketing opportunity. Not just for thermal waters but maybe all water.
Smarter Vs Harder #68
Feb 5, 2018 • 1 min
Work hard, until you know enough to work smart - then do both! It’s not a case of either / or. People who say they’re all about working harder are just too lazy to work harder anymore.
Influence is Real #67
Feb 4, 2018 • 3 min
Influencers hasn’t really changed - just their platforms. Hollywood, magazines and newspapers have been replaced by YouTube, Instagram & Snapchat.
Talk to Customers #66
Feb 3, 2018 • 1 min
A recent research report of 40,000 gym members showed that if you reach out and talk to your Customers, they’ll be better advocates for your business. No shit!
The Snap Store #65
Feb 2, 2018 • 1 min
Snapchat has officially launched a Store on its platform. Currently it’s just a place to buy Snapchat merchandise, but I think we can expected to see much more happening here in the near future.
Anti-Placebo Effect #64
Feb 1, 2018 • 1 min
The Placebo Effect is a well known theory that, in essence, suggests the mind can heal the body. So it follows that the mind could also make the body sick too.
Language Equals Attitude #63
Jan 31, 2018 • 2 min
Your attitude impacts the language you use. It’s as true for people as it is for companies, businesses and brands. What does your language say about your attitude?
Wake Up Call #62
Jan 30, 2018 • 1 min
Last night in the Le Meridien hotel in Jakarta, the room service deliver guy asked me if I wanted to book a wake up call. Brilliant! What a great service touch.
What if it wasn’t? #61
Jan 29, 2018 • 2 min
The way true innovation happens is by someone looking at the way things are done today and asking ‘What if it wasn’t?’ What if that wasn’t the way we did things? What if that isn’t where we put things? What if we didn’t sell those products? What would we…
Movement or Industry #60
Jan 28, 2018 • 2 min
Is Wellness a Movement or an Industry? A quick look at a number of attributes of each suggests Wellness is indeed a Movement. Let’s take a look…
Workplace Wellness #59
Jan 27, 2018 • 2 min
Do Workplace Wellness programs work? A new study out of the University of Illinois in the US would suggest…maybe not.
Portable Photo Studio #58
Jan 26, 2018 • 2 min
I just found a great little product to allow you to get great quality photos of your products. It’s called a Portable Photo Studio Lightbox. Simply unfold the sides, place your product inside, point and click.
Instagram Store #57
Jan 25, 2018 • 2 min
Recent changes to the ad products at Facebook & YouTube seem to be intent on making it harder for buyers and sellers to transact. This is where Instagram’s new Store feature has the chance to make its mark…IF it existed!
Tomorrow Spa #56
Jan 24, 2018 • 2 min
What is the future for hotel spas? Will they look like they do today? Or will they be significantly different? Well, there’s a new eBook, just released, that explores these questions and more. The Tomorrow Spa.
DNA Opportunity #55
Jan 23, 2018 • 2 min
DNA analysis, once I limited supply, is quickly becoming accessible to the masses. With it comes a big opportunity for spas to be at the front end and back end of the value chain. Very Exciting!
Video Overload #54
Jan 22, 2018 • 3 min
The big Social Networks have been pushing video content hard in recent years. But it seems to be working against them. Attention and Engagement is the key to any content marketing strategy.
Video Overload #54
Jan 22, 2018 • 3 min
The big Social Networks have been pushing video content hard in recent years. But it seems to be working against them. Attention and Engagement is the key to any content marketing strategy.
Thrive Yourself! #53
Jan 21, 2018 • 3 min
Ariana Huffington’s new company - Thrive Global - has launched the Thrive App. The idea is to help YOU take back control of YOUR usage if YOUR smartphone. But guess what? You’ve always had control.
Windows not Mirrors #52
Jan 20, 2018 • 1 min
Forget about taking a long, hard look in the mirror. More important is to look out the window. Self Reflection is great, but will only result in incremental change. True innovation is out the window.
Producer of Outcomes #51
Jan 19, 2018 • 3 min
Think of your business not as a producer of products or a provider of services, but as a Producer of Outcomes. Ultimately, that’s what your customers are really buying.
NEWS: One Spa World #50
Jan 18, 2018 • 2 min
Steiner Leisure have announced the formation of ONE SPA WORLD. A new company that combines our Spas On Sea, On Land & Online. 220+ Spas, 3,000 employees, 4 million Spa & Beauty services annually.
Content is King #49
Jan 17, 2018 • 3 min
L’Oreal has just launched their own in-house digital content studio. We should all take note. To stay relevant in today’s world you need to be pumping out digital content regularly. And you CAN!
Give Graciously #48
Jan 16, 2018 • 2 min
If you’re going to give - Give Graciously! It’s a pretty simple principle, but at the same time a really powerful one. To give with Terms & Conditions can have the opposite impact to what was intended
LinkedIn Profiles #47
Jan 15, 2018 • 4 min
LinkedIn is supposed to be the Professional Social Network. So your profile should reflect that. Use your content and contributions to stand out - not emojis, symbols, catch phrases, initials, etc.
Facebook Feed Changes #46
Jan 14, 2018 • 5 min
Facebook is making changes to the way your Feed works. You will now see more content from your friends, rather than for businesses and news sites. Just like a Social Network! ;-)
The Reality of News #45
Jan 13, 2018 • 2 min
In days gone by, we all got our news from the same few sources (TV, Radio, Papers). We were all fed the same basic perspective. Today, the algorithms show us what we want to see. What’s next for news?
What industry are we in? #44
Jan 12, 2018 • 1 min
@timblake suggested on Twitter that Healthcare is really in the Information Industry. Following that thinking , what industry is Spa & We’ll was in? Maybe the Education industry? The Leisure industry?
Departure Experience #43
Jan 11, 2018 • 3 min
First impressions count - Last impressions multiply! Spas do a good job with the arrival experience but not so at departure. And it’s here we have the greatest potential to impact the business.
Hard Rock Spas #42
Jan 10, 2018 • 2 min
Creating unique Hotel Spa concepts is hard. It helps if your hotel Brand is truly unique to begin with. Just like Hard Rock Hotels. Imagine the experiences you could create blending Rock and Spa?
Facial Sheet Masks #39
Jan 7, 2018 • 2 min
Facial Sheet Masks offer a convenience that today’s busy consumer will appreciate. Big Beauty Brands should embrace them as a gateway product. And they could be the Holy Grail for male facial care.
Golf Courses & Wellness #38
Jan 6, 2018 • 2 min
Golf Courses have a bad reputation when it comes to the environment. Golf & Spa have worked well together over the years. Can Golf & Wellness co-exist in the Wellness Resorts of Tomorrow?
Product Registration #37
Jan 5, 2018 • 2 min
In most countries, skincare products need to be registered. This requires a local entity. What if your product house doesn’t have a local company established or a local distributor appointed?
Respect People’s Time #36
Jan 4, 2018 • 4 min
Even if they don’t respect yours, you should always be respectful of the time and attention others have give you. It’s just smart business. I know you’re busy, but find the time.
Brand Pull #35
Jan 3, 2018 • 2 min
To what extent can a brand pull in customers, purely on the strength of the brand alone? When it comes to Spa brands, in most cases, not too much. So can we still offer brand value to the hotels? Yes.
Facebook Live your Spa #34
Jan 2, 2018 • 3 min
Content Marketing matters. Today there is no excuse for not creating your own content. It’s easy to do with tools like Facebook Live. No fancy scripts or storyboards. Just record what you do. LIVE.
Podcast to your Customer #33
Jan 1, 2018 • 3 min
A regular short-form podcast, just like Trent365!, is a great way to bring value and build a closer relationship with your customer base. With Anchor it’s as easy as talking on the phone. Just try.
Weighted Sleep Blankets #32
Dec 31, 2017 • 1 min
Research suggests that laying under a weighted blanket that is 10% of your body weight, will help you sleep. It’s said to simulate being hugged and has been used in occupational therapy for years.
Ode to Tomorrow Spa #31
Dec 30, 2017 • 2 min
My New Year’s Resolution is to try to convince just a few key decision makers that the Spa of Tomorrow has only some of the Spa of Today. We need to try new elements, new combinations. Let’s try!
Top Wellness Hotel Brand #30
Dec 29, 2017 • 2 min
A new report released by research firm Technavio names the hotel brands leading the wellness tourism race. Some of the names might surprise you. Wellness is no longer just the domain of the Spa.
Spas and Jazz Bars #29
Dec 28, 2017 • 2 min
What can Spas learn from Jazz Bars? If Jazz Bars can create a space where talent comes to give and customers come to receive, why can’t Spas do the same? It’d be like a Therapist Jam Session.
How Voice Enhances #28
Dec 27, 2017 • 1 min
I’m bullish on Voice as a future interface, mainly as it will save us time. But it can also enhance our experiences. Imagine reading a book aloud and your Home speaker providing a backing track.
Privacy vs Safety #27
Dec 26, 2017 • 2 min
Is this the end of the hotel Do Not Disturb sign? Disney hotels believes so. Why? Safety & Security. Now every guest room will be entered at least once per day. Do you want Privacy or Safety?
People are the Same #26
Dec 25, 2017 • 2 min
Every nationality is different, but so too is every person. At their core, people are the same. Treat them with a basic level of respect and decency and you will always find a way to work together.
The Customer has Control @25
Dec 24, 2017 • 4 min
Never forget that the customer always wants to feel they have the upper hand in any negotiation. It’s even more true when the biz fails to deliver on a promise. Be honest. Listen. Then play your hand.
Through Their Eyes #24
Dec 23, 2017 • 2 min
If you have a consumer facing element to your business you MUST do this! Walk the Floor. See things through the eyes of a customer, not as someone who works there. Details matter - a lot. See them.
Trent365! - Voice is Coming #23
Dec 22, 2017 • 3 min
Alexa, Siri, Google Home. Whatever the device. Whatever the platform. Voice is Coming - and fast. Voice saves us time. Voice is also closest to the consumer. Time and Proximity = WIN! Start now.
Glass Half Empty #22
Dec 21, 2017 • 1 min
Is the glass Half Full or Half Empty? Your answer supposedly tells if you’re a positive person or negative. To me, it is always Half Empty - & that’s positive. In the Empty Lies the Opportunity.