The Podcast Accelerator - Design, Launch & Grow Your Podcast!

The Podcast Accelerator - Design, Launch & Grow Your Podcast!
Podcast education, industry insights and straight-talking reactions to podcasting news. It’s a podcast about podcasting!

Podcast SEO 101: Google’s Algorithm Basics
Sep 21 • 7 min
Your podcast, like any form of content on the web, is searchable by Google. So, to make your podcast more visible and win more listeners, you need to master the mighty Google Algorithm! In this episode, I break down exactly what Google wants and how you…
Podcast SEO 101: A Quick SEO Keyword Hack
Sep 18 • 7 min
You know you should include keywords in your podcast metadata for SEO. But what’s the recipe for the best, most effective keyword for your show? Here I explain how to identify and choose your keywords to maximise your podcast’s discoverability.
Podcast SEO 101: What Are Keywords?
Sep 16 • 6 min
If you’ve looked into SEO for your podcast, chances are you’ve heard about keywords. But how do you identify the most effective keywords to use, and how do you use them correctly to get the most benefit? In this episode, I’m going to demystify keywords…
Setting Expectations for Your Podcast SEO
Sep 14 • 7 min
Optimizing your podcast for search engines is really important, but it is a long game to play. Small, consistent tweaks to your podcast SEO will add up to long-term benefit eventually, but it won’t happen overnight.
Podcast SEO 101: The Basics of Metadata
Sep 11 • 7 min
Meta-what-now!? If you’re just getting started with SEO for your podcast, terms like ‘metadata’ can have you pretty stumped. Spoiler: it refers to something you already do every. Single. Time you upload! Here’s how you should use metadata to boost the…
Podcast SEO 101: Should You Create Podcast Transcriptions?
Sep 9 • 9 min
Creating transcripts from your podcasts is a really popular method of repurposing your audio. They’re also really handy for SEO purposes, and really important for accessibility too. But are they worth the time it takes to transcribe and correct them?! I…
Podcast SEO 101: The Future of Podcast Discoverability?
Sep 7 • 6 min
It’s competitive out there for us podcasters! There’s well over a million podcasts by now, so how do you make sure your brilliant audio content gets in front of the right people? In this episode, I’m going to tell you why you should bother with SEO for…
Should I Optimise My Podcast For Voice Search?
Sep 4 • 8 min
Google started indexing podcasts waaaay back in 2019. Lots has changed since then, including the continued rise of voice search. Whether it’s Alexa, Cortana, Siri or just plain old ‘Google’, should you optimise your podcast episodes for voice search, and…
One Simple Thing You Can Do Right Now To Grow Your Podcast
Sep 2 • 8 min
What can you start doing today to market, promote and grow your podcast, that is easy to implement but still gets results? Sounds like the Holy Grail, doesn’t it?! Today, I list a super simple thing that you can do today (yes, really) to help grow your…
How Do I Get My Listeners To Share My Podcast?
Aug 31 • 8 min
Let’s be honest: when was the last time you shared a piece of content you liked with your friends or network? Word of mouth, referrals or social proof is one of the most powerful marketing tools available to us as podcasters. Here’s how to foster it for…
Happy 200th Episode Podcast Accelerator!
Aug 28 • 8 min
Today marks the 200th episode of Podcast Accelerator, so it seems as good a time as any to reflect on how much this show, this industry and my audience has changed since I started it, and why evolution in podcasting is so essential.
3 Key Concepts of Effective Podcast Marketing!
Aug 26 • 10 min
In order to be effective and really grow your show, you need to understand and create a marketing strategy that covers the three hurdles that every podcaster faces. Today, I want to introduce you to the Podcast Discoverability Triangle and what it means…
Podcast Marketing: Treat Your Show Like a Business
Aug 24 • 7 min
As a business owner, you think in terms of marketing campaigns. You set goals and outcomes, define messaging and personas. You test, measure, stop, revisit. As podcasters, we’re the exact opposite. Here’s why when it comes to marketing your podcast, you…
How to Market Your Podcast Locally
Aug 21 • 7 min
There are people out there that don’t know what podcasts are! There could be - in fact, probably is - a big portion of your target audience out there, but they just don’t know your podcast exists or how to access it. Here’s how to fix it.
Your Podcast Listener Experience Needs an Upgrade
Aug 19 • 8 min
Listening to a podcast is an investment (here’s looking at you, Dan Carlin). None of us can turn back time, so you need to be giving your audience the very best listening experience every single time they tune in. Here are some of my tried-and-tested ways…
Podcast Branding Misconceptions
Aug 17 • 7 min
Not colours, fonts, logos or even your audio, but your living, breathing podcast brand. It’s crucial to your podcast’s growth, and in fact everything you do that is tied to your podcast, but is it truly reflective of what you want it to be?
How Many Podcast Episodes is Too Many?
Aug 14 • 6 min
If your listeners are tapering off or your downloads have flattened, you might be tempted to produce more content to try and get your numbers back up. That’s exactly what you SHOULDN’T be doing. Here’s why.
The Way To Guarantee Sustained Podcast Growth
Aug 12 • 7 min
Podcasting is a long game to play. A handful of episodes down the line, how do you continue to give your listeners what they want and stay relevant to their interests? How do you even find out what that is? Here’s one thing to apply to your podcast in…
How to Design a Podcast Listener Avatar
Aug 10 • 11 min
Your podcast probably doesn’t have global appeal, and it doesn’t need to, either. Instead of trying to get in Apple’s Top 50, you need to be marketing to the people who will love and value your podcast. But who are they, and how do you reach them?
Forget What You Know About Podcast Marketing
Aug 7 • 7 min
It’s a waste of energy trying to sell your podcast episodes to people who may not even want to listen. Here’s my take on how to create a podcast marketing strategy that is focused, targeted, and aimed at every level of your podcast, not just growing…
The Importance of a Podcast Marketing Strategy
Aug 5 • 8 min
Podcasting is no different from any other media, content or business, but podcasters aren’t told that they need an actual strategy when it comes to marketing their show. It’s a HUGE problem when it comes to how to market your podcast!
How To Market Your Podcast
Aug 3 • 7 min
I work with so many podcasters just like you and the single biggest question that I’m asked is about the best ways to market and promote a podcast. So, over the next couple of weeks, I’m focusing on the long-term strategies, tips and tactics to help. In…
Should I Write a Book Around My Podcast?!
Jul 31 • 7 min
Writing a book for your podcast, or using your podcast to promote your book, is a great way to make money from your expertise as well as being a huge bonus for your listeners. But should you do it?
How To Make FOMO-Inducing Podcast Merch
Jul 29 • 6 min
Creating branded merch for your podcast is a definite milestone. It’s a big step towards creating a real buzz, culture and community for your show. Today I want to talk about how you can make the best podcast merch possible and where to start!
Should I Build an Email List for My Podcast?
Jul 27 • 7 min
I get questions all the time from people worried this subject. If you don’t have a podcast mailing list, don’t sweat! There are still so many ways to reach your audience, promote your show, AND if you want, start building a list of your own.
Do You Need to Make The Best Podcast of ALL TIME?
Jul 24 • 7 min
It’s simple, really. A+ podcast production = loads of loyal listeners = more chances to make money. Today I’m going to talk to you about why investing in the quality of your content is your best chance of growing your show!
Your Podcast’s Brand Needs More of You!
Jul 22 • 7 min
Your podcast brand isn’t just about your cover art or how you sound - it’s about YOU. In today’s episode I talk about how developing your individual voice and sharing your expertise drives your podcast brand, including some personal tips and experience.…
How Many Podcast Listeners Do You Need to Make Money?
Jul 20 • 6 min
I believe that any podcaster, big or small, can negotiate a sponsorship deal. As long as you can prove your audience can engage, you’re onto a winner. Here’s why your audience should be your number one priority if you want to make money.
How To Start A Coaching Programme From Your Podcast
Jul 17 • 9 min
If you’re thinking of setting up a course, coaching, membership structure or a consulting service around your podcast, don’t hold back. Here’s my experience of doing just that, and some of the things I wish I’d known when I started out!
Should I Sell My Own Stuff On My Podcast?
Jul 15 • 7 min
Almost half of Captivate’s podcasters make the most money from selling their own products and services. If you’re thinking about starting a course, writing a book or designing your own merch, I’ve got one word of advice: go for it!
Podcast Sponsorships: Why Niche Matters More Than Numbers
Jul 13 • 6 min
As indie podcasters, we’ve cornered niches for our podcasts. With that comes a strong, well-owned point of view - aka, music to the ears of potential sponsors! Here’s why focusing on one thing really, really well can be super lucrative.
Should I Start a Patreon for My Podcast?
Jul 10 • 6 min
Everyone and their dog has a Patreon for their podcast, right? Well, kinda - but if done right, it’s a surefire way start earning, build your community and offer bonus content to your listeners. Here’s how I’ve made it work for my podcasts along with some…
How Much Should I Charge For Premium Podcast Content?
Jul 8 • 7 min
So, you want to introduce premium content and encourage listener donations but you don’t want to rip your podcast listeners off. How can you make sure you’re rewarding listeners with valuable stuff they actually want? Here are some answers!
What is Podcast Premium Content?
Jul 6 • 7 min
Your fans love your podcast, so why wouldn’t they want to hear more of it! In this episode, I’m chatting sneak peaks, bonus episodes, guest interviews, Q&As, ad-free content and why premium and featured content is a great way to monetize your podcast.
Podcast Sponsorships: Am I Selling Out?!
Jul 3 • 7 min
Ever wondered how to choose the right affiliates and sponsors for your podcast brand? What about delivering authentic recommendations to your audience without feeling like you’re selling out? In today’s Podcast Accelerator I’ll tell you what’s worked for…
Fixed-Price Podcast Sponsorships vs CPM - 3, 2, 1…
Jul 1 • 7 min
What’s a fixed-price sponsorship? What the hell is CPM?! In today’s show I take you through your two options for finding podcast sponsors, what it all means and what’s best for indie podcasters like you and me.
Should I Go Mass Market With My Podcast Sponsorships?
Jun 29 • 8 min
Sure, choosing to go mass market with your sponsors opens you up to more opportunities and potential big bucks. On the other hand, there’s tons of competition for them. Here are some pros and cons for you to consider.
How To Pitch To Sponsors: Everything You Need To Know
Jun 26 • 9 min
You’ve tracked down your ideal sponsor, but how do you catch their eye? Here are my do’s and don’ts for what to include in your pitch to potential sponsors, including some handy tips for getting started.
Podcast Sponsorships Explained
Jun 24 • 8 min
A third of our listeners say the number one way they make money through podcasting is through sponsorships. But what does that actually mean, and what’s the best way to go about it?
How to Make Money From Podcasting with Affiliate Marketing
Jun 22 • 8 min
You want to monetize your podcast using affiliate programmes, right? Today, I dig into how to get mileage out of affiliate links by implementing in-episode reviews, using some social sharing tips, building quality calls to action and becoming an…
Podcast Affiliate Marketing Explained
Jun 19 • 7 min
Affiliate marketing is where you receive a commission for referring people to a company, a product and/or a service. In today’s show, I’ll talk you through everything I know about affiliate marketing and how I’ve applied it (successfully!) to my own…
How to Monetize Your Podcast - What To Do Before You Start
Jun 17 • 10 min
So you want to start earning money from your show but you don’t know where to start. I’ve been there, and I’m here to tell you why the best place to start is looking at what you already have: a voice, your fans, and your brand. Welcome to The Podcast…
How Do I Make Money From Podcasting?
Jun 15 • 12 min
Podcasts are a real labour of love, so it makes sense to want to get something back! This is the beginning of a whopping series about how to monetise your podcast with some easy, practical ideas to implement now. In this episode, I’m going to quickly run…
Stop. Listen. Learn. #BlackLivesMatter
Jun 5 • 9 min
I have taken the decision to suspend The Podcast Accelerator for the week 8th to 12th June 2020 so that we can all spend more time learning about the issues affecting the BAME community both local to us and around the world.
Should I Tell My Podcast Audience If I Make a Mistake?
Jun 5 • 8 min
We all make mistakes and as podcasters, it’s important to communicate when something goes wrong because we’re a very, very personal medium. One of my listeners asked me how to handle this today, so here it is…
How to Properly Title Your Podcast Episodes
Jun 3 • 8 min
Titling your podcast episodes is easy, right? Well, sure - but what about optimising them for clicks, search and more - is that important?
Should I Have a Separate Twitter Account for My Podcast?
Jun 1 • 8 min
One of my epic listeners, Charlie Whyman, has just launched a brand new podcast and she asked me over on Twitter whether or not she should have a separate Twitter account for it, or not. So… which is it?
A Measured Fear of Spotify
May 29 • 8 min
Spotify is brilliant. I use it a LOT and yes, I use it to listen to podcasts. But, the platform and the brand’s strategy in podcasting scares me. Here’s why…
Are We Too Hung Up on the Word “Podcast”?
May 27 • 10 min
This is going to get me some grief… I can feel it already. But, are we too hung up on calling our podcasts, well, “podcasts”? There’s more to it than a quick OG podcaster Facebook complaint here and there…
IAB Certification Explained
May 25 • 8 min last week gained IAB Tech Lab certification as a podcast host. The UK’s only host to do this and the youngest podcast host to do so. But, what does it mean?
Not All Podcast Marketing is Created Equally, Pick a Focus
May 22 • 8 min
“Marketing” is a broad term and all good marketers know that they must specialise in something whilst having a broad general sense of the discipline. But, podcasters don’t get that and they often bite off more than they can chew.
You Need to Be Specific About Your Podcasting Goals
May 20 • 7 min
I don’t know why, but “take it to the next level” seems to be a goal that many podcasters have. What the heck does that even mean?! Let’s dig into why you’re underperforming here…
Treat Your Podcast Like a Business If You Expect It To Perform Like One!
May 18 • 7 min
So many podcasters ask me why their podcast isn’t growing and, when we get to it, they expect their show to perform like a business but yet, treat it like a hobby! We need to talk about that, now.
Podcast Hosting Explained Simply
May 15 • 7 min
For new podcasters, there’s a heck of a lot to think about and podcast hosting can be super confusing. So, I decided to explain it in simple terms for new podcasters.
Be Willing To Do The Little Work
May 13 • 7 min
The reason that I’ve been able to build several successful businesses over the years is largely due to having amazing people around me and the willingness to get my hands dirty to do the “little” work - but are you willing to do the same to grow your…
May 12 • 9 min
It’s #GivingTuesdayPodcasts so, I decided to record a bonus episode recommending three brand new amazing podcasts to listen to, including @gerryandersontv, @srvd_vet and @london_podcast!
A Better Way to Get Podcast Reviews
May 11 • 9 min
Ok, I get it - it’s nice to be nice and it’s nice to be liked. That’s why we love seeing reviews on our podcast, right? It’s certainly not for other reasons like “growing our show”, is it? Hmmmm let’s look into this a little…
How to Livestream Your Podcast to Facebook
May 8 • 8 min
Ok, there are numerous ways to do this AND a debate about whether you should, but hey - if you want to livestream your podcast to Facebook, here’s how I do it personally (when I do, ha!)
Introducing The Podcaster’s Presence Promise
May 6 • 7 min
Podcast marketing, just like any other marketing, is tough. But, as a podcaster you have a unique route into peoples’ lives. So, in order to connect with your listeners you must promise to BE there for them. This is a concept I call “The Presence Promise”
YES, You CAN Change Your Apple ID For Your Podcast!
May 4 • 7 min
After publishing the last episode, a friend of mine and Captivate user Bevan Wilton emailed me saying he’d JUST gone through the process of changing the Apple ID associated with his podcast and gave me permission to share.
Can You Change the Apple ID Associated with a Podcast?
May 1 • 6 min
I had a great question in from a long time listener and friend this week asking whether or not they could change an Apple ID associated with their podcast. But there was something else, too…
Help Me to Help You (Asking a Favour!)
Apr 30 • 3 min
If you’ve been following me for a while, you know that I’ve been working hard to build podcasting tech with our teams at Rebel Base Media but also to provide the right information to podcasters when they need it. Could you take 20 seconds to help me out…
Podcasters, Time to Shake the “Entrepreneur” Tag?
Apr 29 • 6 min
The amount of podcasters that I speak to who tag themselves a first-time entrepreneur because they start a podcast is staggering. Being entrepreneurial is amazing, but we need to be realistic about the OTHER skills we need, first.
Reflecting On 150 Episodes of The Show
Apr 27 • 9 min
It’s taken me exactly one year to produce 150 episodes of The Podcast Accelerator (not counting bonus episodes!) so in this episode I decided to reflect and to ask a small favor…
Podcast Cover Art Specifications Explained Simply
Apr 24 • 10 min
Podcast cover art can be confusing - sure, making it look nice is fairly straightforward - but there’s nothing more frustrating than having your show rejected by Apple because of something in your cover art being not quite right. I’ve talked about it…
Should I Transcribe My Podcast?
Apr 22 • 9 min
Transcription is something that some people swear by and others really do not like. But what are the pros and cons? In this episode I discuss why the decision to transcribe your show may not be as easy as you think.
A Million Podcasts! What Does it Mean For Your Show?
Apr 20 • 8 min
My good friend and Captivate advisor, Daniel J. Lewis, has this weekend released the data showing we’re now at one MILLION active podcasts in Apple Podcasts. What does that mean for your show right now? Let’s take a look see…
Knee Jerk Podcasters, Let’s Talk Monetization
Apr 17 • 8 min
During the current pandemic, we’re seeing more and more people flock to begin their podcasts, so much so, it’ll probably become a meme at some point! But, there are two types of podcasters starting up: the long haulers and the knee jerkers. Let’s have a…
Can You Find Out How Long a Listener Has Listened to a Podcast Episode?
Apr 15 • 11 min
Right now in podcasting, the main success metric for most shows is the number of downloads that each episode receives. But, what we’re really striving for is listeners, right? Is there a way to find out how much of an episode a listener has listened to?
Meet the Captivate Podcaster Experience Team!
Apr 13 • 10 min
At the heart of every great platform is a passionate, personal and conscientious support & experience team. Our Rebel Base Media team are the best in the business, working not only on Captivate but Podcast Websites and Podcast Success Academy, too. Let me…
How Do Podcast Downloads Get Counted?
Apr 10 • 24 min
Podcast downloads can be confusing and in particular, what “counts” as a download isn’t always as clear as it could be so on this episode I’m joined by Rebel Base Media co-founder, CTO and the tech geek behind Captivate’s engineering, Kieran McKeefery,…
How Long Does it Take Apple Podcasts to Approve My Podcast?
Apr 8 • 8 min
Did you know that Apple Podcasts reviews podcasts manually right now? Well, they do and that can mean that you have to wait a little for your show to be approved. Here’s how it works.
RSS Feeds 101, What is a Podcast RSS Feed?
Apr 6 • 11 min
Podcasting is getting “easier”, but there will always be questions. One that comes up time and time again for new podcasters is about what exactly an RSS feed does. So, here’s a simple, no jargon explanation!
What Is the Best Microphone to Start a New Podcast With for Under $100?
Apr 3 • 8 min
Starting a podcast is fraught with decisions and the microphone that you use is one of the most important pieces of your early podcasting journey. But, which mic should you choose to get started with, especially if you’re budget conscious?
Inside My Video Setup for Podcasting
Apr 1 • 10 min
Say what, Mark? Your video setup for podcasting?! As more podcasters look to extend their reach, I want to spend a little time today discussing my video setup so that you have a head start if YOU want to start introducing video to your podcast’s marketing…
How to Get the Best Support from Your Podcast Hosting Team
Mar 30 • 10 min
We all need help from time to time and when it comes to podcasting, there’re fewer people better to help you than your podcast hosting company’s team of podcasting and tech geeks. But, you need to help us to help you, here’s how you can do that.
COVID19: An Honest Talk About Podcasting
Mar 27 • 8 min
Ok, let’s address it. I’ve had a fair few emails this week asking me whether or not people should change how they podcast during this unprecedented time in our history. I’ve given it some thought and hope this helps.
3 Ways to Quickly Lower Your Podcast Website Bounce Rate
Mar 25 • 9 min
What is bounce rate? Why is it important to a podcaster and how the heck can we make ours as low as possible? Heck, WHY is “low” good when it comes to bounce rate?! Let’s go…
How Much Prep Time Should I Put into My Podcast?
Mar 23 • 9 min
How long does it take to prep for a high-quality podcast episode and how do you start that process? Well, the answer is that it’s different for us all, but here are some pointers to help you plan the best episodes, every single time. Welcome to The…
Bingeworthy Podcasts: Youpreneur FM
Mar 20 • 7 min
What is a personal brand and why should podcasters care? I have one, Kieran has one and YOU as a podcaster have one whether you like it or not and that is why I recommend binging on Chris Ducker’s Youpreneur FM podcast - learn why you need to nurture your…
Bingeworthy Podcasts: Podcast Pontifications
Mar 18 • 7 min
Much of the time I teach you with The Podcast Accelerator specific tactics, thought exercises and strategies to help you with your podcast. But there’s one person that also helps you to think differently as a podcaster, Mr. EvoTerra, and that’s why today…
Bingeworthy Podcasts: Content10x
Mar 16 • 7 min
We’re all consuming a little more content this last few weeks and so this week, I’ve decided to recommend some bingeworthy shows that will complement your podcasting education. First up, it’s Amy Woods and the Content10x podcast! Check Amy out at…
Finding the Right Podcast SEO Partner
Mar 13 • 8 min
A friend of mine, Cat, who is a long-time listener to the show emailed me after episode 127 where I discuss how to find the right marketing partner. Cat asked me how to find a quality SEO partner now that she’s found a marketing partner. So, Cat, here’s…
What is SEO and Why Care as a Podcaster?
Mar 11 • 10 min
SEO, or search engine optimization, is one of the core components of generating organic traffic on the web. As a former digital agency owner, I often get asked about why SEO is important for podcasters but first, what the heck is it?! Welcome to The…
Podfest Multimedia Expo Review 2020
Mar 9 • 12 min
The Rebel Base Media team just wrapped up a fun weekend at Podfest Multimedia Expo 2020 in Orlando. What was the skinny…? Here’s my Podfest Multimedia Expo 2020 review!
The Best Mobile Podcasting Setup
Mar 6 • 9 min
A huge thanks to Coach Rita for writing in to me asking how I produce the show on the road - it’s a great topic to dig into so let me give you the skinny right now!
How to Find the Right Podcast Marketing Partner
Mar 4 • 8 min
Finding the right partner when the budget for investing in your podcast is tight, can be hard - especially if you’re looking to hire someone like a marketer for your show. Here’s how to make sure you don’t waste your valuable investment. Thanks, Larry,…
How to Invest in Your Podcast When You Have No Money!
Mar 2 • 9 min
Thanks to Danny Brown, a regular listener to the show for checking in after last weeks episode on recruiting your podcast team. Danny asks: how do you do that as a small show looking to grow with not quite as much to invest? Let’s take a look…
What is Apple Building Next in Podcasting?
Feb 28 • 49 min
Apple is building something, or some things, in podcasting - of that, I have no doubt. But what? Well, I’ve spent a while collating my thoughts into this deep-dive analysis. Check out the blog post at…
How Often Should I Publish My Podcast?
Feb 26 • 8 min
Podcast publishing schedules are often a hot topic and we see so many support requests asking for the “right” schedule. So let’s answer this one right now… what is the right publishing schedule for your podcast?
How to Recruit Your Podcast Team
Feb 24 • 8 min
Overwhelm is hard and in podcasting, things can really get on top of you because heck, there’s always someone telling you that you need to do extra stuff to promote your show - I get it and want to talk about hiring your team to help, today.
What I Learned from Podcast Movement Evolutions, Year One
Feb 21 • 14 min
Last week the Rebel Base Media team descended upon Los Angeles for the inaugural Podcast Movement Evolutions event. In some ways, the event was very familiar. In others, not so much. Here’s what I learned. Welcome to The Podcast Accelerator, the…
The Podcast Academy, Let’s All Just Take a Minute, Please?
Feb 19 • 16 min
With the recent announcement of The Podcast Awards it’s clear that the industry’s moment of perceived maturity is beginning to hit us hard. Having written about the divide between indie and the business of podcasting before, here’s my take on the recent…
Becoming Comfortable with Your Voice as a New Podcaster
Feb 17 • 10 min
I met a lady called Priya this week at Podcast Movement Evolutions and, after some chat, I could tell that she was so excited to launch her show but then she told me that she was worried about hearing her voice back and even putting it out there at all.…
Are You Missing Out on Vital Listener Relationships Via Email?
Feb 14 • 8 min
Ok, you know that AWeber sponsors the show here, which leads to a few questions each week on why email marketing is so important for podcasters - so, I figured I’d dive a bit deeper into it.
About That #1 Growth Hack for Podcasters You’ve Been Promised
Feb 12 • 9 min
There’s a big movement in podcasting that focusses on growth-hacking your way to the top of the podcasting space. But honestly, if it was that easy then everyone would be doing it. Let’s speak some truth here. Welcome to The Podcast Accelerator, the…
Podcast Movement Evolutions, A Personal Preview
Feb 10 • 9 min
This week sees the inaugural Podcast Movement Evolutions conference hit Los Angeles, California. I’ll be in town speaking at the event so figured hey, why not give you a run down of what I’m looking forward to!
Should You Compare Your Podcast to Others in Your Niche?
Feb 7 • 8 min
We had an interesting support request in this week to our Captivate support team, and it got me thinking about whether you should be comparing your show against others in your niche…
You Need Podcast Photography. Seriously.
Feb 5 • 9 min
The truth is that whilst podcasting is an audio medium, the brand around our podcasts is very much a visual one. As the creator or host of your show it’s important that you take the time to craft your brand image and as uncomfortable as it might be, that…
A Quick Instagram Tip for Podcasters
Feb 3 • 9 min
Instagram is the platform of choice for many of your listeners so why are we all, me included, a little lazy on the platform as podcasters? Here’s something I’ve been pondering.
How to Bring a Dead Podcast Back to Life
Jan 31 • 9 min
So you decided podcasting wasn’t for you, but you’d already created a show and now you want to give it another go - you want to pick it back up and dust it off. But, what’s the best way to max out the impact it has?
How NOT to Pitch to Be a Podcast Guest
Jan 29 • 9 min
Podcasts are the trendiest ways for business people, entrepreneurs and more to gain exposure - the trouble is, many guest booking services and guests alike are taking advantage of hosts and honestly, putting out repeatable rubbish.
Please, Set Realistic Podcast Monetization Goals Early On
Jan 27 • 8 min
It seems there’s a trend in podcasting right now to want to start a podcast and monetize it immediately. I know this has been happening for such a long time now, but it’s time to call BS on a lot of it. Sounds like my style, right? Welcome to The Podcast…
Can I Get Fixed-Price Podcast Sponsorship Instead of CPM?
Jan 24 • 9 min
Is there merit in exploring a fixed-price sponsorship model for your podcast as opposed to being held at the whim of a low CPM rate that relies solely on download numbers? I believe so, you know.
Should I Launch My Podcast With Just a Trailer?
Jan 22 • 8 min
I’ve covered this before to a degree, but more and more new podcasters are beginning to adopt launch strategies that didn’t exist even just a year ago. This is thanks to more widespread use of the RSS tag that allows you to mark an episode as a trailer,…
How to Avoid Podcaster Burnout
Jan 20 • 11 min
Podcasting is hard and most podcasters, at least indies like you and I, are producing our shows in our spare time around jobs, study and real-life. With so much to do and more cropping up each day, how do you avoid podcaster burnout?
Is Running a Meet-up for My Podcast a Good Idea?
Jan 17 • 8 min
Podcasting is all about people, no matter the growth of the industry and tech or advertising innovations that we’re seeing. There’s nothing more powerful than connecting with other humans, so should you run a meet-up for your podcast?
How to Record a Remote Podcast Guest Interview
Jan 15 • 9 min
This may sound so simple to seasoned podcasters, but new podcasters still wonder how to record their guests remotely every single day. There are a few options for this, here are my favourites.
Should You Announce Your Download Numbers?
Jan 13 • 8 min
Podcasters’ currency is download numbers, right?! It’s what we sell, more often than not, so how protective should we be over those numbers and should we announce them publicly?
Should I Pre-Market My Podcast Episodes?
Jan 10 • 8 min
Barely ANY podcaster markets their show enough, but when they think about marketing they’re often thinking about marketing their most recent episode AFTER it has been released. But what about pre-marketing?
How Far Ahead Should I Batch Record My Podcast?
Jan 8 • 8 min
There’s a huge focus in certain podcasting circles about batching your show and, whilst it has merit, it’s not always the most effective way of recording your show for growth. Here’s my take on it…
How to Measure Success for Your Podcast This Year
Jan 6 • 10 min
Happy New Year! I’m back and I’m bringing with me some straight-talking chit-chat today about exactly how you should be measuring your podcast’s success this year. The answers may surprise you but hey, it’s a great way to kick off the year!
Understanding Apple Podcasts and Alexa
Dec 20, 2019 • 16 min
Podcasting collectively had a big ol’ complain in 2019 when Apple asked us to remove our episode numbers from titles and stop spamming our author tags - now we know why, so how can you benefit from Apple Podcasts on Alexa?
3 Podcast New Year Resolutions That You Can Copy
Dec 18, 2019 • 11 min
Along with that gym membership, that brand new morning routine and every other new year resolution that you make as a podcaster, you should be putting together some goals for the new year. Here are mine, you can copy them if you like.
Should I Publish My Podcast to YouTube?
Dec 16, 2019 • 7 min
Ah YouTube, we love you but as podcasters we sometimes don’t understand you… so, should we be publishing to you?! Here’s my take on it…
What is the Best Way to Get Sponsors for Your Podcast?
Dec 13, 2019 • 8 min
We all want sponsors, but honestly not many podcasters know how to get them. The answer? Well, you might not like it…
How to Promote Your Podcast’s Back Catalog
Dec 11, 2019 • 10 min
As indie podcasters, all we focus on so often is being consistent with the production of our next episode but wait - we’re sitting on a mass inventory of amazing content, so how do we use that?
The First Three Emails Every Podcaster Should Send to a New Email Subscriber
Dec 9, 2019 • 12 min
We’re told lots as podcasters about lead magnets, signing people up to our own email list so that we own the data and it’s hammered into us that we need to do this. But, what do we do after someone is ON the email list? These three emails are vital to…
Learn Apple’s New Podcast Marketing Tools
Dec 6, 2019 • 10 min
Apple continues to chip away at their podcasting platform, releasing tidbits of features semi-regularly now. Ramping up to a big release/overhaul/new toolset, perhaps, in my opinion but for now, let’s dive into their new podcast marketing tools! Here’s…
Is a Consistent Podcast Schedule Important?
Dec 4, 2019 • 8 min
Podcasting is such a flexible medium but your audience expects it to be extremely clear when you publish, but do you need a consistent schedule or just really good communication? Well, I think both…
Print Marketing for Podcasters. Seriously.
Dec 2, 2019 • 8 min
Remember when people said newspapers would die, or that email is dead? Well, they say the same about print marketing - so why do companies still do it? Heck, why should YOU do it to build a bigger listenership?!
You Have a Podcast But Please, Don’t Become a Coach Yet!
Nov 29, 2019 • 9 min
Despite my belief that podcast companies over-complicate the early stages of a podcast, everything post-launch is extremely difficult - well, the growth part is at least. So sure, you have a podcast and could teach someone to launch, but what then? Is it…
Ad-Retargeting for Podcasters, Yay or Nay?
Nov 27, 2019 • 9 min
We’re getting “markety” today on the show. We’ve discussed recently the idea of a quality podcast website for your show, but could we be doing more retargeting to help people through our listener acquisition flow?
Doing Too Much, Too Soon - The Creator Curse!
Nov 25, 2019 • 8 min
I LOVE podcasting and run 3 active shows. But, I didn’t start that way and when we built Captivate, we realised that well, creators gon’ create! But, it’s easy to do too much too soon and never gain any actual traction - let’s talk about that…
New Apple Podcast Launch Options
Nov 22, 2019 • 9 min
Apple Podcasts is getting more and more updates recently and as 2020 rolls around, I’ve no doubt the team at Apple are lining up more and more sweet features for us. So, what have they just done with this new podcast launch function?
How to Choose a Podcast Domain Name
Nov 20, 2019 • 12 min
Let’s continue the podcast website chat! Today I want to talk about domains, the must-dos, the absolutely must-not-dos and some of the common mistakes I see people, businesses and yes podcasters too, making with their domain name choices.
Does My Podcast Really Need a Website, Though?
Nov 18, 2019 • 10 min
Remember, the second you record a smidgen of audio and release it to the world, you become a brand to someone. And, just like any brand, you need a way to build trust - but is a website the way to do that for a podcaster?
Sponsorships, Right or Wrong for You? Is There More to It?
Nov 15, 2019 • 19 min
It’s super rare that I do podcast interviews but every now and then I like to mix it up. So, it’s with great pleasure that I welcome my friend and all-round marketing super-bod, David Bain, to the show to talk through the rights and wrongs of podcast…
The Apple Podcasts API Explained, What It Is and Why It Matters
Nov 13, 2019 • 8 min
Apple’s podcast API is one of those unseen behemoths that sits behind the scenes, never troubles anyone but yet powers a LOT of the podcasting industry - so what is it and why should you care?!
How Do I Get My Podcast in Google Podcasts?
Nov 11, 2019 • 10 min
Ok, let’s talk Google. From the confusion between Google Play and Google Podcasts to the “weird” way that Google finds your show if you aren’t a techie, Google has big ambitions in the space but isn’t always as user-friendly as you’d expect.
How Much Does a Podcast Editor Cost?
Nov 8, 2019 • 8 min
How long is a piece of string? Nay, that’s the wrong question… what do you need the string to do and what do you expect of it? The same goes for your podcast editor, the budget range is wide but the quality range matches what you spend!
Purposeful Networking for Podcasters with Vision
Nov 6, 2019 • 9 min
I’m known for moving quickly and somehow being able to access difficult places and people relatively quickly. Why? Because my vision is clear and my purpose highly focussed. This lesson from business can be applied to podcasting, too.
Should I Livestream My Podcast, Too?
Nov 4, 2019 • 8 min
This is a question that came in during my Podcast Accelerator mastermind session from my friend Stephanie Lee and, having experimented with live streaming my podcast, I have a few thoughts on the matter.
Is Podcasting Too Saturated to Start? No, But…
Nov 1, 2019 • 9 min
Podcasting is booming but it’s never too late to start because ultimately, this medium is about finding your people and connecting, long-term, with them. But, you have to stay up to date with the medium - you can’t do what you did 4, 6, 10 years ago.
Why Do Podcasting Companies Try to Complicate Things?
Oct 30, 2019 • 11 min
Being in podcasting now for 6 years or so, I can honestly say that one of the biggest things holding the industry’s reputation back is that many of the ‘old school’ people in the industry still try to hold on to podcasting being complicated, generally…
Why Does it Take A While for Apple Podcasts to Show My New Episode?
Oct 28, 2019 • 13 min
By far one of the biggest support questions that we see via and Podcast Websites is “I’ve published a new episode but it’s not on Apple Podcasts yet, why is that?” - well, here’s why.
The ONLY Thing You Need to Be a Podcaster is Nothing to Do With Tech
Oct 25, 2019 • 7 min
I bloody love Star Wars, and I bloody love DC Comics. In fact, I love reading so much that I’d rather do that than watch TV any day of the week. And it got me thinking that podcasters, often, are being taught to spin up shows without too much thought -…
The Case Against Free Podcast Hosting
Oct 23, 2019 • 7 min
Rightly or wrongly, people start their shows using free podcast hosting and the reason is simple - it is free! But, there comes a point (usually very quickly) when you should be moving from that free hosting to something that you control, own and can…
The Case For Free Podcast Hosting
Oct 21, 2019 • 8 min
Free hosting such as Anchor gets a bad rap at times and more often than not, that venom is directed from podcast purists from a defensive angle. Whilst I hear that and understand it, free podcast hosting has its place - but it’s a very specific place…
Why Are Podcast Statistics Affected by the IAB?
Oct 18, 2019 • 11 min
Although contentious at times, the IAB (or Interactive Advertising Bureau) governs the way that we measure “downloads” in the podcasting industry and as the major hosts move toward IAB certification (a fairly new certification), what does this mean and…
What is a CDN and Why Should You Care?
Oct 16, 2019 • 9 min
Tech talk! CDNs are boring but vital to podcasting. I hear a lot of people being confused by the techy terms so figured I’d demystify some of them, starting with this one. Strap in, it’s going to get crazy. Honestly. I’ll try to at least brighten it up…
This is Captivate Insider, from Rebel Base Media
Oct 14, 2019 • 1 min
Captivate Insider is brought to you by Rebel Base Media, the creators of, the world’s only growth-oriented podcast host™. Featuring news, feature release round-ups and behind-the-scenes insights into the creation, evolution and development of…
Introducing: Captivate Insider
Oct 14, 2019 • 6 min
Introducing Captivate Insider, covering news, feature release round-ups and behind-the-scenes of the podcast hosting, analytics & marketing platform by Rebel Base Media.
The Importance of a Podcasting Vision
Oct 11, 2019 • 9 min
Do you have a podcasting vision? And I don’t mean “Sure, I’ll have a bazillion downloads and be an ‘entrepreneur’ in 4 days” - I mean a brand vision, because that’s what you are - you’re a brand and every brand has a vision. Let’s dive in…
Why Won’t My Listeners Engage With Me?
Oct 9, 2019 • 10 min
We’re so often enamoured by a spike in downloads that we forget that the real goal with a podcast is to build an engaged set of listeners. But, engagement is hard and there’s one big thing you’re probably doing wrong, in my opinion, when it comes to…
3 Lessons I’ve Learned from Over 1,100 Episodes
Oct 7, 2019 • 7 min
I’ve produced over 1,100 podcast episodes over the last five years and no matter the show, the topic or the outlet, three lessons recur time and again: patience, personal critique and humility - three keys to podcasting longevity.
Introducing: 40 Plus: Real Men, Real Talk, Rick Clemons
Oct 4, 2019 • 1 min
Life isn’t always easy, but the thing that separates out those who succeed from those who don’t is their willingness to step up and make bold choices. That’s why today, I’m shining a spotlight on my friend Rick Clemons, the bold move expert!
Spotlight: Rick Clemons, 40 Plus: Real Men. Real Talk.
Oct 4, 2019 • 7 min
Life isn’t always easy, but the thing that separates out those who succeed from those who don’t is their willingness to step up and make bold choices. That’s why today, I’m shining a spotlight on my friend Rick Clemons, the bold move expert!
Introducing: Spark of Rebellion by Garry Aylott & Mark Asquith
Oct 2, 2019 • 55 min
The weekly Star Wars show for casual fans and veteran lovers of a galaxy far, far away. Spark of Rebellion is the Star Wars show for casual fans and veterans alike. Featuring weekly news, reviews and discussion plus deep dives into Star Wars lore and…
Spotlight: Garry Aylott, Spark of Rebellion
Oct 2, 2019 • 7 min
Five years ago I was coerced into creating my first podcast, a duet of a show with my friend Garry Aylott, host of the UK’s finest Doctor Who podcast and also, our own Star Wars weekly show, Spark of Rebellion. Without this guy, I wouldn’t be doing a…
#InternationalPodcastDay: My First Ever Podcast Episode - “From Burnout to Broadcast”
Sep 30, 2019 • 29 min
5 years ago today I launched my first ever personally branded podcast with immense support from the podcasting community. Today, I’m looking back with gratitude AND re-publishing that first episode so that you can hear the change - because our first time…
#InternationalPodcastDay: 5 Years of Podcasting in Retrospect
Sep 30, 2019 • 11 min
5 years ago today I launched my first ever personally branded podcast with immense support from the podcasting community. Today, I’m looking back with gratitude AND re-publishing that first episode so that you can hear the change - because our first time…
Introducing: Remarkable Results by Carm Capriotto
Sep 27, 2019 • 2 min
As we approach International Podcast Day, I’m spending the next week or so highlighting independent podcasters who I feel are doing a great job of building a brand around their voice - today, Carm Capriotto from Remarkable Results Radio! Carm’s website:…
Spotlight: Carm Capriotto, Remarkable Results
Sep 27, 2019 • 8 min
I’m a firm believer in podcasters building and acting like, from day one, a brand. And a brand is more than audio, a brand is an experience which is why, as part of my International Podcast Day celebrations, I’m spotlighting one of the best niche…
Introducing: Your London Legacy by Steve Lazarus
Sep 25, 2019 • 2 min
As we approach International Podcast Day, I’m spending the next week or so highlighting independent podcasters who I feel are doing a great job of building a brand around their voice - first up, Steve Lazarus from Your London Legacy (@YourLondonLegacy).…
Spotlight: Steve Lazarus, Your London Legacy
Sep 25, 2019 • 9 min
As we approach International Podcast Day, I’m spending the next week or so highlighting independent podcasters who I feel are doing a great job of building a brand around their voice - first up, Steve Lazarus from Your London Legacy.
Do Big-Name Guests Really Boost Downloads?
Sep 23, 2019 • 7 min
The interview format is rife in certain niches and done well, it can be a wonderfully engaging format. But, wait a second before chasing that “big-name” guest - will it really do anything for your download numbers?
The Importance of Episode Level Cover Art
Sep 20, 2019 • 9 min
Argh, more work to do for your podcast! Not so long ago, not very many podcast apps supported episode level cover art but now, rightly so, it’s rife and outlets like Spotify are even creating it for you if you don’t create it yourself - the time is right…
Should You Build a Membership for Your Podcast?
Sep 18, 2019 • 9 min
Memberships are superb, they allow “passive” income - well, kinda. The truth is that so many podcasters aim for a membership income stream without realising two key things: they’re a TON of work and you NEED an audience, and I mean a real audience!
Your Podcast’s Brand Needs More of You
Sep 16, 2019 • 9 min
Podcasting is hyper-personal, perhaps the most personal of any content medium. And, as podcasting grows the power is in creating a tribe of people who love you and your personality - so why are you only being 60% “real”?
How to Properly Take a Podcast Hiatus
Sep 13, 2019 • 8 min
Look, I get it - podcasting can be pretty draining and as much as “batching” can help it’s not always doable. Sometimes you do need to take a hiatus - and that’s totally fine - but there is a right way to do it.
How to Make Sure Your Podcast Cover Art Doesn’t Get Rejected!
Sep 11, 2019 • 8 min
As the creator of I’m fortunate enough to see all types of cover art, from the good to the bad to the sometimes rejected - and this is by far the biggest reason we see those rejections.
You Should Probably be Editing More…
Sep 9, 2019 • 8 min
Honestly, I don’t edit my show too much but as a short-form podcast, that’s kind of ok. But, editing your show as a longer-form podcaster has more benefits than just cutting out the “ums” and “ahs” - you should really be editing way more…
Has Podcasting Hit a Plateau?
Sep 6, 2019 • 9 min
Podcasting is everywhere these days. We’re always hearing about this golden age of podcasting, but I have another take on it - as podcasting enters its teenage years, has it hit a plateau?
Podcast Movement Recap: The One Lesson We All Need to Learn as Podcasters
Sep 4, 2019 • 8 min
Wrapping up my Podcast Movement 2019 content for this year, I’m digging into the skill that I believe you need to focus on to become a better podcaster instantly. I’ve talked about it before, but now the big guys are here it’s time to take some action.
Podcast Movement Sessions: Honing Your Podcasting Craft, Jordan Harbinger
Sep 2, 2019 • 9 min
Podcasting is easy. But being a great podcaster isn’t and one of the most challenging parts of the medium is honing the craft content creations. Today, my friend Jordan Harbinger joins me from Podcast Movement to discuss the difference between good and…
Podcast Movement Sessions: Podcasting Into the Future, James Cridland
Aug 30, 2019 • 10 min
I’m fortunate enough to have spent a lot of time with James Cridland, editor of Podnews and advisor to There are few people who love the industry as James does and who are more insuisitive about podcasting than he. So, when James talks, it’s…
Podcast Movement Sessions: Evo Terra, Staying Ahead as an Indie Podcaster
Aug 28, 2019 • 14 min
I meet a lot of people and most of them become friends, but few have struck me quite as much as Evo Terra, the OG podcast contrarian and the man who literally wrote the book on podcasting. So I asked Evo what we indie creators can do to stay ahead of all…
Podcast Movement Sessions: Conference Collisions with Chris Krimitsos
Aug 26, 2019 • 7 min
My good friend Chris Krimitsos joins me today to talk about the power of community for indie podcasters and why people are so vital to any podcast’s success. Not to be missed!
Podcast Movement Sessions: Turning One Episode into 10x Content Pieces with Amy Woods
Aug 23, 2019 • 11 min
I’ve talked SO much about podcasters being on the content hamster wheel of continual production but without new ideas, what can you do to get off that hamster wheel? Well, how about repurposing your content…? Live from Podcast Movement 2019, this is Amy…
How to Conduct Short, Snappy In-Person Guest Interviews
Aug 21, 2019 • 8 min
Summer is often the time that people head out to conferences and as any good podcaster will tell you, being equipped with a mic is vital. But, how do you garner quality content quickly, when you might only have a moment with the guest?!
Never Run Out of Podcast Content Ideas Again
Aug 19, 2019 • 9 min
I run a three-times per week show, in a really tight niche of podcasting and people wonder how the heck I keep up with ideas without being an interview show. Let me tell you…
How Long Should a Bonus Episode Be?
Aug 16, 2019 • 6 min
Bonus episodes are superb for so many different types of content, from special guests to reactions; from experimental content to just a bit of fun - but how long should your bonus episode be?!
The Power of “The Bonus Episode” for Podcast Growth
Aug 14, 2019 • 6 min
So, you’ve stagnated a little and your downloads aren’t growing - what do you do? Well, rather than produce more content to increase your downloads, why not experiment with certain types of “more” content to test new ideas for your “main” content, without…
The Wrong Way to Promote Your Guest Appearance on Another Show
Aug 12, 2019 • 6 min
Ok I’ve talked about how to work with guests to produce a show that their audience will love, but what about when YOU are the one guesting? How can you give the best to your audience whilst doing the same for the host of the show?
What to Do the Day After You Publish an Episode
Aug 9, 2019 • 8 min
Most podcasters think that being on the content hamster wheel is great - just keep producing and the numbers will come. But that’s just not true. You have to do more than that so why do so many podcasters just work hard on their marketing on the day of…
Stop Over Analysing and Hit Record!
Aug 7, 2019 • 7 min
Hey look, I know it’s scary to hit record for the first time, but you got this - I promise. The best way to begin anything is with small steps and an eye on practice, podcasting is no different so stop rewriting your format, your scripts and your ideas…
Please, Stop Buying Podcasting Gear! 🤬
Aug 5, 2019 • 8 min
Argh this drives me nuts. When something isn’t working with your podcast, the last thing you should do is throw money at it and buy new gear! Let me demystify a few things about mics and podcasting gear right here…
The Foundations of a Fanatical Podcast Audience
Aug 2, 2019 • 9 min
We all want more listeners, but do we truly understand what separates a true listener from a casual lurker? By digging deeper into this, we can learn what it takes to build true fans amongst our listener base.
You’re Marketing Your Podcast “Inside Out” And It’s Costing You
Jul 31, 2019 • 9 min
I’ve got some bad news for you, you’re marketing your podcast for YOU, not for your listeners. This is “inside out” marketing, where you market your episode based on the knowledge you already have about it, you’re on the “inside” - trouble is, no one else…
How to Prepare to Max Out a Podcasting Conference
Jul 29, 2019 • 13 min
I got an email from my friend Arnie last week asking me how best to prepare for his first ever podcasting conference, and it’s not the first time I’ve been asked so… as a bit of a podcast conference veteran, let’s dig in to my tips!
Why Are You Changing Your Podcast Too Much?
Jul 26, 2019 • 9 min
Like any touring band, you’ll get sick of saying the same things over and over and repeating the same format time and again. But instead of making changes for the sake of it and confusing your audience, maybe it’s time to double down because after all,…
Podcast Success Starts with Repeated Discipline!
Jul 24, 2019 • 9 min
Success in any field stems from repetition and discipline in podcasting is no different. The “Golden Age of Podcasting” that is often thrown around belies the fact that success in podcasting requires hard work and practice. Sorry to burst the bubble!
Behind the Scenes: Squadcast v2!
Jul 23, 2019 • 17 min
Woah! I’ve been a fan of Squadcast since I first met founders and my friends Zach and Rockwell a couple of years ago. I’ve been using it ever since to record any interviews that I do so I decided to invite the pair on to the Podcast Accelerator to talk…
Why Don’t You Set the Right Goals for Your Podcast?
Jul 22, 2019 • 8 min
Podcast goal setting sounds easy - you just put a really high download number down on paper and try to hit it, right? Wrong. Podcasting is about gradual growth and focusing on goals that aren’t just download-oriented!
Are You Producing Too Many Episodes?
Jul 19, 2019 • 10 min
Less is often more when it comes to podcast episodes and certainly, quality over quantity wins out every time - look at Dan Carlin, for example. Stop trying to keep up with your content hamster wheel and start thinking about actual podcast growth. Welcome…
The 80/20 Rule of Podcast Marketing
Jul 17, 2019 • 10 min
When your podcast downloads aren’t trending upwards, the most common decision that you’ll make as a podcaster is to introduce more and more content - and it’s THAT which is causing your growth to stagnate… try this instead.
The 80/20 Rule of Podcast Production
Jul 15, 2019 • 8 min
Podcast production is undoubtedly getting easier, with tools like Alitu, SquadCast and the RODECaster Pro it’s easier than ever to produce higher quality audio. But, most podcasters still spend too long on the production and not enough on the planning…
It’s Time to Be Realistic About Your Download Numbers
Jul 12, 2019 • 7 min
Look, just because the person that you follow online gets 10k downloads per episode doesn’t mean that you should feel bad if you never get to that number - in fact, you probably don’t NEED to. Let’s stop beating ourselves up and be realistic, here.
The Best Place to Promote Your Stuff in Your Podcast Episode Is…
Jul 10, 2019 • 10 min
So you have a sponsor and they pay for a pre-roll, so sure, you gotta do a pre-roll. But what about selling your own stuff? Where’s the best place to talk about that during an episode?
How Many Downloads Do I Need to Monetize My Podcast?
Jul 8, 2019 • 10 min
Most podcasters at some point want to monetize their show. I saw a post last week from a podcaster who mentioned that their guests were asking why they weren’t making money yet, with only 500 downloads TOTAL - and it worried me, so I want to dive in here.
When an Interview Format Isn’t the Right Choice
Jul 5, 2019 • 8 min
I love interviewing people and I love interview shows, but even though this is the most popular format amongst many categories of podcasts, It’s not always the best choice. Here’s why and when it isn’t…
Podcasting is Changing Quickly, What Should I Do?
Jul 3, 2019 • 8 min
There’s a LOT of money flowing into the podcasting space right now. How will that affect you and I, the independent creators and what should you do right now?
When NOT to Batch Record Your Podcast
Jul 1, 2019 • 8 min
Batching anything is a great way to manage a heavy amount of content in one go. But, although that can be superb for your podcast there are times when batching content actually holds you back. Let’s take a look at how to stay flexible… Welcome to The…
Making Your Podcast Easy to Share, A Vital Lesson
Jun 28, 2019 • 9 min
Taking potential listeners through the listener acquisition flow is a vital piece of the podcast growth formula and making sure that your podcast is easily shareable is absolutely paramount. Let’s find out how you can make some changes to that, today.
A Quick, Surefire Podcast Trailer Format That You Can Copy
Jun 26, 2019 • 7 min
Podcast trailers didn’t really exist as they do now before late 2017 when Apple introduced the new “trailer” tag. Gone is the “Episode 000”, and here’s a simple yet effective trailer format that you can copy right now.
Understanding The Listener Acquisition Flow
Jun 24, 2019 • 11 min
The podcast landscape has changed and with it, more and more podcasts are appearing daily. No longer can we expect potential listeners to just dive into our show, rather we must consider how we nurture them with our audio. Here’s my take on the Listener…
The One Skill That You Must Master as a Podcaster
Jun 21, 2019 • 8 min
Being a podcaster is easy. Being a good podcaster is fairly easy. Being a great podcast, well, that’s not quite as easy and requires the same level of practice as mastering any art does. This is where I would recommend you start…
What is a Good Podcast Download Number?
Jun 19, 2019 • 8 min
Podcast download growth is the single biggest challenge facing podcasters but with so many podcasters at so many different levels, how the heck do you even know what a “good” number is?! Welcome to The Podcast Accelerator, the thrice-weekly show that…
Are Your Social Profiles Costing You Podcast Listeners?
Jun 17, 2019 • 8 min
Social media is vital to any modern marketing plan, but so many podcasters get the basics wrong and in particular, they think of their social profiles in isolation from their wider brand and marketing. That ain’t gravy.
The Key to Podcast Growth: Consistency in Testing
Jun 14, 2019 • 9 min
Podcasting is a long-term commitment and part of that is ensuring that you continue to give your audience what they want, but also that you make sure that you not only test your content, but also your marketing, listener engagement and every facet of your…
Which Download Metrics Matter? A Primer on Podcast Analytics
Jun 12, 2019 • 9 min
Podcast download metrics can be confusing, addictive and honestly a little misleading at times. So, as a podcaster where should your attention be focussed when it comes to download statistics? Welcome to The Podcast Accelerator, the thrice-weekly show…
Maximising Your Podcast’s Visibility With These Simple Tweaks
Jun 10, 2019 • 9 min
Podcasting is becoming busier and busier every day. More money is being spent on marketing the “big” shows and thanks to that, making sure your podcast is as visible as possible has never been more important.
Apple Podcasts Now Supporting Guest and Host Images - What Should You Do?
Jun 7, 2019 • 7 min
Podcast teams & guests are something that we feel passionate about and that is built right into our podcast hosting platform, now Apple has joined many in the industry in helping to put talent at the front of podcasting. They just announced…
New Apple Podcast Categories - What Do You Need to Do?
Jun 5, 2019 • 10 min
Apple has this week responded to the podcast community at large by vastly expanding the number of podcast categories available, in a move that is set to help podcasters and listeners to enjoy a better experience. Rolling out in September 2019, what do you…
iTunes is Gone & Podcast Search Engine Changes! Every Podcast Announcement from Apple’s WWDC 2019
Jun 3, 2019 • 12 min
So, iTunes is gone! That’s right, in a move that has been speculated and guarded terribly for a long while now, Apple just announced the break-up of iTunes in favour of three new apps that includes Apple Podcasts for desktop! Also, they announced a far…
Measuring the Success of Your Podcast Rebrand
May 31, 2019 • 7 min
Rebranding a podcast can feel like a mammoth task, but once you’ve gone through it, what key metrics should you be looking at outside of downloads? Well, what about softer, brand-led metrics and how you feel?!
Apple WWDC 2019: What Announcements Can Podcasters Expect?
May 30, 2019 • 21 min
Worldwide Developer Conference (WWDC) is upon us on Monday 3rd June and there’s a seemingly keen focus from Apple on podcasting this time around, so what can we expect to be announced and what will it mean for you as a podcaster?
A Rebranded Podcast Launch Strategy
May 29, 2019 • 7 min
If you’re rebranding a podcast you’ve been through a launch before, right? Let me give you a quick relaunch strategy that you can use in order to gain that first bit of traction for your podcast’s rebrand. Welcome to The Podcast Accelerator, the…
3 Tips for Choosing a Podcast Name
May 27, 2019 • 8 min
Choosing a podcast name sounds easy, but it’s too important to rush and it’s too easy to try to be cute with your name. There’re some things you MUST consider during this process, let’s look at them.
Single & Multi RSS Feed Opportunities
May 24, 2019 • 9 min
RSS feeds are boring, but right now they power podcasting. So, let’s look today at two options for your podcast RSS feed when you’ve decided to rebrand your podcast, the choice then becomes centred around the experience you’d like to give to your…
Keeping Subscribers When You Change RSS Feed
May 22, 2019 • 9 min
Ok this is a big one - when rebranding our podcast it’s vital to do TWO things to keep your subscribers: 1 is about your RSS feed, 2. is about your communications! Let’s explore these two vital pieces of the podcast rebrand puzzle, today.
How to Create Your First Podcast Network
May 20, 2019 • 10 min
We’ve talked about DIY podcast networks before and when it comes to a podcast brand, there’s a decision that you need to make - is this the right time to start that first network?
Some Honest Podcast Cover Art Advice
May 17, 2019 • 12 min
Podcast cover art is easy, right? Hmmmm not quite! There are plenty of things to consider when putting your rebranded podcast cover art together, including brand continuity across potential networks and the “clickability” of your show based on how it…
What are Podcast “Notables”?
May 15, 2019 • 9 min
What the heck is a podcast “notable”?! This is a term that I use to reference certain things that people recognise about your podcast instantly, e.g. for me, my theme music - for you it may be a segment or a tagline - when rebranding your show, it’s…
Has Google Just Changed Podcast SEO Forever?
May 14, 2019 • 15 min
Google has announced backend transcription for podcast episode indexing and that it will show podcast episodes in search results complete with their own players, let’s think about the future and what this might mean for podcast SEO…
They Come for the Content But Stay For You
May 13, 2019 • 8 min
So many podcasters forget that the reason so many listeners love their show is because of THEM, the host! When you’re rebranding your podcast it’s easy to go OTT with formats, but I want to remind you today that you’re the reason that people tune in -…
Podcast Rebrand Goal Setting
May 10, 2019 • 9 min
Shooting from the hip when you start your podcast can be forgiven, I did it! But when you create your second or third shows, or decide to rebrand your current show you can’t simply record and forget - today, let’s talk about some goal setting options for…
3 Questions to Ask Your Listeners Before Rebranding Your Podcast
May 8, 2019 • 9 min
I’ve said this before many times, your podcast doesn’t just belong to YOU. Rather, your listeners are your biggest stakeholders and honestly, I believe that they should have a say in this - so let’s ask them these three questions.
3 Questions to Ask Yourself Before Rebranding Your Podcast
May 6, 2019 • 8 min
Like most things, rebranding a podcast sounds easy but once you get started, you realise how much work there actually is to do in order to do it properly. Let’s dig into three questions that will help you to decide whether this is the right move for you…
What Does it Mean to “Rebrand” Your Podcast?
May 3, 2019 • 8 min
Rebranding a podcast isn’t as simple as changing a logo and updating your cover art. We live in the audio world and as such, our whole brand is based upon what people hear - so what does it really mean to rebrand your podcast?
How To Successfully Rebrand Your Podcast
May 1, 2019 • 8 min
Podcasting is ever evolving and as a podcaster, it’s our duty to push the limits of the medium to bring the very best content to our audience. But to do that, we must iterate and change. How do we do that safely and effectively? That’s what I’m going to…
Why Should You Listen & Who The Heck Am I?!
May 1, 2019 • 1 min
Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.