The Corporate Digital Marketing Podcast

The Corporate Digital Marketing Podcast

tickyes.com/podcast
If you’re a corporate marketer who wants to get better returns from your digital marketing investment, The Corporate Digital Marketing Podcast is for you. You’ll hear insights from a range of marketers and industry experts to help you take advantage of your many digital opportunities Your host, digital marketing expert, published author and regular media presenter, Peter Applebaum examines the latest digital strategies, tactics, case studies and technologies to help you drive your brand and your career to new heights.


11 – eBay: The Importance of Digital Product Management
Nov 6, 2017 • 37 min
With a rich digital marketing and sales background, Kristin Kunasingam has chosen to work as a Senior Product Manager for eBay. While digital marketing gets all the attention, looking after the digital ‘products’ that users access, use and rely on is just…
10 - Allen and Unwin: The Digital Disruption of Book Publishing
Aug 29, 2017 • 40 min
Jim Demetriou’s job as Allen and Unwin’s Group Sales and Marketing Director is to launch at least 20 new book titles (i.e. new brands) every month. He then has to factor in the challenges of managing multiple AandU digital platforms and integrating /…
09 - Tourism Australia: Pinpointing the Passion for Travel
Aug 2, 2017 • 37 min
Over 8.5 million people choose to travel to Australia every year. It’s the job of John Mackenney, General Manager Digital Transformation at Tourism Australia to ensure that the digital helps to create the best possible outcomes for visitors and the…
08 - L’Oréal: The Digital Transformation of Beauty
Jul 6, 2017 • 52 min
The business of beauty has seen L’Oréal become a massive global corporation with household name brands like Lancome, Garnier, Maybelline, Redken and L’Oréal Paris. With their large range of personal and emotionally engaging products, L’Oréal has decided…
07 - Bayer: A Cross-Functional Approach to Digital Marketing
Jun 2, 2017 • 31 min
Keirra Parry is the Digital Acceleration Manager for Bayer Consumer Healthcare mapping out what digital looks like for the organisation in Australia. In this episode, Keirra explains how she facilitates the digital transformation process in a highly…
06 - QBE Insurance: Using Social Media to Listen, Empathise and Respond
May 21, 2017 • 38 min
Ben Shute, Manager, Social Media Australia and New Zealand is the man responsible for QBE Insurance’s social media program. Insurance companies are often not particularly popular or top of mind with customers; except when they need them. Which makes how…
05 - Lithium Technologies: Meeting Extreme Customer Expectations With Digital
Apr 18, 2017 • 37 min
Adele Bernard, Marketing Director APAC of Lithium Technologies is a self-described “tech chick” having worked with several technology based small-medium organisations for over 15 years. With a remit that has covered up to 16 countries, Adele believes that…
04 - Abbott Vision Care: Digital Marketing in Highly Regulated Markets
Apr 17, 2017 • 36 min
Mandeep Grover, General Manager for Refractive Surgery, Asia-Pacific & Japan for Abbott Vision is passionate about the opportunities digital offers marketers even though the healthcare industry he works in is highly regulated. Having worked extensively in…
03 - 3M: Working Like a Start-Up in an Enterprise Environment
Apr 4, 2017 • 41 min
Joe Millward, Digital Strategist & Augmented Reality Architect at 3M is one of Australia’s most experienced corporate digital marketers. One of his predictions is that if you don’t understand digital 5 years from today, you won’t have a role in marketing.…
02 - ADMA: The Benefits of Data Driven Digital Marketing
Apr 3, 2017 • 36 min
Jodie Sangster, CEO of the Australian Data Driven Marketing Association (ADMA), discusses the benefits and the challenges for organisations looking to adopt data-driven marketing initiatives. Do consumers recognise and accept companies’ use of data to…
01 - Weight Watchers: Focusing on the ‘Why’ not the ‘What’ of Digital Marketing
Apr 3, 2017 • 44 min
Tony Karras, Director of Marketing and Commercial Business AUS/NZ for Weight Watchers takes us through his thoughts on focusing on the “why” rather than the “what” of digital marketing strategy is the way to provide the best customer experiences and…