Everyone Hates Marketers | No-Fluff, Actionable Marketing Podcast

Everyone Hates Marketers | No-Fluff, Actionable Marketing Podcast

everyonehatesmarketers.com
EveryoneHatesMarketers.com is a no-fluff and actionable marketing podcast for people sick of shady, aggressive marketing. Louis Grenier interviews marketers who are not afraid to cut through the BS and say things as they are. Learn how to get more visitors, more leads, more customers, more long-term profits, by using good digital marketing: by treating people the way you’d like to be treated.
Q&A - Part 2
Sep 18 • 25 min
Welcome to another special episode. Last week I answered your questions on topics about the podcast and the Everyone Hates Marketers brand. Today’s episode is dedicated to answering your marketing questions. You all want to know more about subjects…
Q&A - Part 1
Sep 11 • 27 min
We’re going to switch things up this week. Last month I asked if you had any questions for me. Quite a few of you reached out to me via LinkedIn, Twitter, and email. Now I’m going to spend some time answering everything you submitted over the next two…
Storytelling Marketing Strategy: Tell Your Business Story in 6 Steps
Sep 4 • 61 min
What does it take to develop a captivating story? How can we use story in our marketing strategy and drive business? Storytelling is a skill just like anything else. All it takes to write a mesmerizing story is understanding the key elements of a good…
How to Grab Attention: Kevin Rodger’s 60-Second Sales Hook
Aug 30 • 54 min
Want to learn how to write a sales hook for your business in 60 seconds? Former stand-up comedian and copywriting coach Kevin Rogers joins the podcast to talk about personality marketing and how to use humor to capture your customers’ attention. Not…
How to Do User Research (Even if You’re on a Budget)
Aug 21 • 52 min
Want to create a better user experience for your customers? Start with user research. Before you develop a user experience design you need to understand what your customer really wants. In this episode, Els Aerts joins us to explain what user research…
Finding Social Media Influencers The No-BS Way in 7 Steps
Aug 14 • 52 min
Who are social media influencers and how can they help your business? In this episode, Tyler Farnsworth joins the podcast to cover a marketing topic we haven’t dug into yet: influencer marketing. We talk about the role influencers play in…
Brand Positioning 101: How to Tell a Memorable Story
Aug 7 • 52 min
How can your brand stand out in an oversaturated market today? If you’re a frequent listener, you already know we talk a lot about branding on this podcast. It’s because I believe that branding is the core of marketing. Without a solid foundation…
Neville Medhora on How to Craft Better Copy (Even If You’re Not a Writer)
Jul 31 • 62 min
Want to find the best way to learn copywriting? Neville Medhora from Kopywriting Kourse stopped by the podcast to talk about website copy and his framework for content marketing. If you’re ready to conquer your fear of writer’s block and face the…
Why Your Promotions Get Ignored (And How to Fix This) with Jack Born
Jul 24 • 54 min
Scarcity and urgency are powerful persuasion triggers, but are they ethical? We’ve all seen companies misuse urgency with fake limited time offers. They sell “live” webinar replays with only 20 seats left or slap a countdown timer on their…
How to Optimize Your Website for Conversions Without Sacrificing SEO or Speed
Jul 17 • 58 min
You want your website to rank high on Google, right? You’re in a constant battle to bring in organic traffic and provide a phenomenal user experience. It might even feel like you have to abandon a beautiful design in order to optimize your website…
26 Ways to Stand Out In Your Customer’s Mind with Ulli Appelbaum
Jul 10 • 60 min
Why should companies and marketers care about brand positioning? Positioning is one of those “marketing buzzwords” that gets tossed around a lot. But if you dig into what the term really means, it’s about making your company occupy a distinct…
Why the “Jobs to be Done” Framework Creates Better Products: Alan Klement
Jul 3 • 60 min
What motivates customers to buy? Conventional marketing techniques get it backward. These outdated methods focus on the product first, not the human buying it. They use data to justify the need for a product, like analyzing the demographics of a…
3 No-BS Principles for Unforgettable Marketing with Margo Aaron
Jun 26 • 54 min
Why are so many marketers bad at marketing themselves? This episode of the podcast tackles an issue most entrepreneurs face at some point: the art of self-promotion. When it comes to marketing ourselves we get uncomfortable. Nobody wants to be another…
Social Media Is Bullshit and Here’s Why with BJ Mendelson
Jun 19 • 51 min
Most companies get the customer experience all wrong—they’re too busy drowning in marketing data to see the bigger picture. In episode 67 of the podcast, author BJ Mendelson stopped by to discuss his views on why most consumer data is worthless…
The Most Effective Way to Generate Demand with Jeanne Hopkins
Jun 12 • 52 min
Most marketers focus on lead generation but it is enough? There’s another step in your marketing system that comes first: demand generation. While lead generation is a system focused on collecting contact information from potential customers, demand…
4 Original Ways to Jumpstart a Career You Love with Jennifer Dziura
Jun 11 • 52 min
Why is it so damn tough to design a fulfilling career? How do you get the job you want and earn enough money to stop worrying about the next paycheck? This week we’re joined by Jennifer Dzuira. She’s the founder of GetBullish.com and the annual…
7 Simple Ideas for Repurposing Your Content (And Why It Matters) with Brittany Berger
Jun 5 • 49 min
Want to spend less time on content creation? I know the feeling. Producing high-quality content isn’t easy work. But according to content marketing expert Brittany Berger, there’s a better way to make the most of your marketing: content…
4 Steps to Creating a Rock-Solid Marketing Strategy With Mark Ritson
May 22 • 53 min
When it comes to your strategy, nothing is more important than market research. My guest today is Mark Ritson. He’s a marketing expert, consultant, and writer for Marketing Week. Mark sat down with me to share his principles for developing a…
Building a Marketing Team for Growth with Ferdinand Goetzen
May 15 • 50 min
Is there an honest way to approach growth hacking? Today we tackle how to jumpstart a guilt-free marketing team with growth expert Ferdinand Goetzen. We spoke about the role of growth in authentic marketing teams and where you can go to find the ideal…
3 Steps to Validating Your Business Idea The Right Way Josh Pigford from Baremetrics
May 8 • 45 min
Marketers have become obsessed with conversion optimization over the last few years. We’re trying to squeeze conversions out of each part of our website. But are we forgetting there’s another human involved on the other side of the screen? We tackle…
How to Tell Better Stories With Data
May 1 • 63 min
Businesses try to squeeze every lead through the funnel, get you hooked on their products, and produce garbage content to capture your interest. Don’t feed the bears! And by that, we mean, as consumers, don’t give away your email address. And…
The 1-Page Marketing Plan Build Yours in 9 Steps
Apr 24 • 55 min
Are you overwhelmed by a sea of possibilities for your marketing? Have you read 1-Page Marketing Plan by Allan Dib? If you haven’t, you should. Today, I’m talking to Allan, a serial entrepreneur, technology freak, and rebellious marketer who…
The Long-Term Principles to Create Effective Facebook Ads
Apr 17 • 51 min
How often do you look at Facebook? Facebook is the largest media company in the world, and it has generated more than $27 billion in revenue. In this episode, you will learn long-term principles to create effective Facebook ads. Today, I’m talking…
[Republished] Branding 101: How to Build a Strong Brand in the Digital Age
Apr 11 • 47 min
[The wrong audio file has been updated by mistake yesterday so I’m republishing the episode with the correct file. My apologies!] Are brands dead due to the Internet and direct accessibility to companies? Today, I’m talking to Bernie…
Rob Walling: The Stairstep, No-Bull Approach to Bootstrapping
Apr 3 • 55 min
For start-up marketing, how do you get something off the ground without outside funding? What’s required to launch a product? Marketers and developers will learn a lot today! In this episode, I’m talking to Rob Walling, a Web developer, podcaster,…
How to Earn Your Customers’ Love and Attention
Mar 27 • 45 min
Surprisingly, companies still need to be convinced to focus on their customers before making money. Treating customers badly is no longer an option. In this episode, learn how to earn your customers’ love and admiration, as well as grow your…
How to Create (& Launch) Your First Digital PR Campaign
Mar 20 • 48 min
Get more reach, visibility, credibility, trust, and SEO with digital PR - a way to build relationships with content writers and journalists to get them to mention you and your business. Today, I’m talking to Lexi Mills, a digital PR expert and…
Customer Journey Mapping: Get Started in a Few Steps
Mar 13 • 57 min
Most companies believe they are customer centric, but many don’t know what that means and involves. So, they don’t truly practice it. Today I’m talking to Georgiana (Gia) Laudi, who has been developing strategies and launching campaigns for…
Value Proposition: What Is It & How to Create One
Mar 6 • 59 min
Today I’m talking to Momoko Price, a commercial copywriter who works for giants (AT&T and Base CRM) and startups (Respondly, which was acquired by Buffer). Copywriting is important and one of the biggest parts of marketing. Naming your value…
How to Spot Shady SEO Providers
Feb 27 • 51 min
This week I’m talking to Gavin Duff, Head of Digital Performance for the Irish-based digital agency, Friday. The world of search engine optimization (SEO) is full of shady people and practices and it’s much more difficult than you might think to…
How to Create 100% Accurate and Detailed Buyer Persona
Feb 20 • 51 min
My guest this episode is Adele Revella, CEO of the Buyer Persona Institute, speaker and author of a top five business book by Fortune magazine of 2015, Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing…
How Noah Kagan Would Launch a Business With $1k Anonymously
Feb 13 • 39 min
Today I’m talking to Noah Kagan, a successful entrepreneur and founder of two multi-million dollar businesses including AppSumo, Sumo and Briefcase. Noah is someone who does marketing all day long, but rarely calls it marketing. He has a successful…
How to Blow Shit up and Make a Difference
Feb 6 • 52 min
My guest this episode is Cindy Gallop, a former advertiser who has worked for brands such as Coca-Cola, Ray-Ban and Polaroid. In 2009 she launched makelovenotporn.tv to make real world sex socially acceptable and shareable. If you are dissatisfied…
3 Steps to Write Copy That Converts with Joanna Wiebe
Jan 30 • 56 min
Today I’m talking to Joanna Wiebe, Co-Founder and Head of Growth for Airstory.co and the co-founder of CopyHackers.com. She is a master conversion copywriter who has worked with companies like Wistia, Buffer, Crazy Egg, Shopify, InVision and many…
How to Send Emails with 83%+ Open Rates (Not a Clickbait)
Jan 23 • 53 min
My guest this episode is master copywriter and email marketer André Chaperon. André will teach us his system to send emails that people are actually interested in, gain their trust, and raise email open rates. He has tips to improve your email…
Online Advertising Is Dead; Long Live Traditional Advertising?
Jan 16 • 51 min
In this episode we are challenging the current model of online advertising and making a case for the traditional methods advertising. Bob Hoffman is my guest, author of the popular blog The Ad Contrarian and has been named one of the most influential…
How to Turn Website Data into Insights You Can Actually Use
Jan 9 • 51 min
My guest this episode is Adam Greco, a web analytics expert who has worked for companies such as Omniture and Salesforce. Most people are easily overwhelmed with data analytics and don’t know where to start. Many organizations also function in a…
What to Expect in 2018: Future Guests & Improvements
Jan 2 • 19 min
This week we have another special edition episode of Everyone Hates Marketers. I am glad to share my future plans for the podcast including guests to be interviewed next and those already recorded that will be published soon. We’re also going to…
2017 in Review: Stats, Mistakes Made, Lessons Learned
Dec 26, 2017 • 43 min
Today’s episode is a special edition of Everyone Hates Marketers where I will share behind the scenes knowledge such as the story behind the podcast, never before shared listener stats, and go through the main lessons I’ve learned since starting…
How to Track the Right Metrics & KPIs Throughout Your Funnel
Dec 19, 2017 • 48 min
This episode I’m talking to Dan McGaw, former Head of Marketing at Kissmetrics behavioral analytics solution company. Dan is now the CMO of Effin Amazing, an analytics and growth consultancy company. Dan is an analytics expert and has consulted for…
How to Start a Marketing Agency (a Practical, No-Bull Guide)
Dec 12, 2017 • 48 min
My guest today is David Baker, author of The Business of Expertise and speaker, who has worked with 750+ firms and in house departments and is an expert on our topic today. David will share with us a practical, no bullshit guide to starting a…
4 Vital Things To Do Before Marketing Your New Startup
Dec 5, 2017 • 47 min
Today I’m joined by my guest Nichole Elizabeth DeMeré, an esteemed SaaS consultant, customer service evangelist, writer and community moderator. Her work has been featured in leading industry media such as Hubspot, Moz, CopyHackers, Forbes, Canva…
7 Steps To Launch Your First Outreach Marketing Campaign
Nov 28, 2017 • 50 min
My guest today is Kai Davis, founder of Double Your Ecommerce and Double Your Audience, host of the Make Money Online and Get More Clients podcasts, and author of The Outreach Blueprint and Podcast Outreach. In this episode Kai will teach you the…
Oli Gardner’s Blunt Advice to Becoming a Great Marketer
Nov 21, 2017 • 68 min
This episode is a special Facebook Live interview with Oli Gardner, international marketing speaker and Co-Founder of Unbounce landing page software. Today we are talking about marketing bullshit and how to fight it together. Oli shares his…
What Motivates Human Behavior: 5 Drivers You Should Know About
Nov 14, 2017 • 55 min
My guest today is Susan Weinschenk, behavioral scientist, author, speaker, consultant and mentor. She is an expert in understanding, predicting and directing human behavior. Her books include How to Get People to Do Stuff, 100 Things Every Designer…
Website Personalization: What Is It And How To Get Started
Nov 7, 2017 • 52 min
This episode is all about website personalization: what it is, how it works, and how to get it started in your business today. My guest to discuss this and and his new website personalization tool is Brennan Dunn of Double Your Freelancing and…
How To Calculate The Value Of Your Leads Overtime
Oct 31, 2017 • 48 min
My guest today is Keith Perhac, of DevelopYourMarketing.com and Segmetrics. Keith is a developer and marketer, and he is here to teach you how to calculate the value of your leads over the long-term. Focusing on lead value over time will enable you to…
How To Use Jobs To Be Done to Read Your Customers’ Minds
Oct 24, 2017 • 48 min
On today’s episode I’m joined by my guest Claire Suellentrop, a messaging and conversion expert at Loveyourcustomers.co. Claire is also a published author and the former Director of Marketing for Calendly. In this episode she will introduce us to…
Why People Don’t Connect With Your Marketing & How To Fix It
Oct 17, 2017 • 53 min
My guest today is Dave Gerhardt, Director of Marketing at Drift, a conversation-driven marketing and sales platform that works as a virtual assistant for your website. Dave joined Drift as their first marketer two years ago, and he’s also the cohost…
Overwhelmed? How to Overcome Marketing Information Overload
Oct 10, 2017 • 41 min
On this episode I’m talking to Yam Regev, CMO and Co-Founder of Zest.is, a place where marketers can discover quality peer-reviewed content. Yam is based in Israel and has 10 years experience in marketing, previously serving as CMO of Webydo web…
SaaS Content Marketing: Why Education is a Powerful Approach
Oct 3, 2017 • 60 min
My guest today is Shayla Price, a content and email marketing consultant for SaaS businesses. She has worked with companies such as Leadpages, Agorapulse, Hostgator.com, Kissmetrics, Shopify Plus and more. She has published many articles in her work…
Customer Research 101: Uncover What Your Audience Wants
Sep 26, 2017 • 57 min
This episode I’m talking to Liston Witherill, conversion optimization and copywriting expert and CEO of Good Funnel. He believes that marketing is about helping customers make informed decisions in their buying process, and he wants to teach every…
How to Convince People to Buy Without Being Pushy
Sep 19, 2017 • 55 min
My guest today is Sean D’Souza, author of The Brain Audit and the owner of Psychotactics.com. He’s a cartoonist and a marketer with more than 15 years experience in the field and makes a point to take a three month vacation every year. In this…
Google’s Scary Future: What Every Marketer Should Know
Sep 12, 2017 • 52 min
Today’s episode is all about the future of Google in the long-term and the consequences for users and marketers worldwide. My guest is Barry Adams, an SEO Consultant at Polemic Digital, co-chief editor at State of Digital and public speaker at…
How to Use Emotional Targeting to Acquire Happier Customers
Sep 5, 2017 • 54 min
My guest this episode is Talia Wolf, Founder and Conversion Consultant at GetUplift.co. Talia is an expert speaker on the topic of emotional thinking and customer driven conversion optimization. If you are struggling to connect with customers online…
How to Conduct a Social Media Competitive Analysis
Aug 29, 2017 • 60 min
This week we are talking about competitive analysis and my guest is Cassandra Schwartz, Senior Product Marketing Manager for Rival IQ, a social media marketing analytics tool. If you want to stand out from the crowd, you should be conducting social…
SaaS Monetization: How to Make More From Current Customers
Aug 22, 2017 • 54 min
SaaS companies today tend to focus more on customer acquisition and less on customer retention and monetization. My guest this week is Patrick Campbell, CEO of Price Intelligently, a price optimization software agency that helps SaaS businesses adopt…
4 Ethical Growth Marketing Ideas to Test in Your Business
Aug 15, 2017 • 50 min
My guest today is marketer Josh Fechter, formerly of Autopilot marketing automation tool, who has recently created his own agency Badass Marketers and Founders. He is also an entrepreneur who has learned many lessons from his previous startup…
5 Content Marketing Promotion Tactics You Should Try Today
Aug 8, 2017 • 50 min
My guest this episode is Sujan Patel, a brilliant marketer with many years of internet marketing experience who has strategized for Fortune 500 companies such as Salesforce, Mint, Intuit and more. He is also an entrepreneur with his own marketing…
Marketing for Developers: How to Build Software People Want
Aug 1, 2017 • 53 min
This week I’m talking to Justin Jackson, Canadian entrepreneur, speaker, Saas growth and marketing advisor, and author of Marketing for Developers and Jolt!. This episode is a great listen for marketers and developers who aren’t marketers…
How Smart Positioning Can Make Your Marketing 10x Better
Jul 25, 2017 • 57 min
My guest this episode is Philip Morgan, an expert consultant in positioning, and he is here to help you improve your company’s messaging step-by-step. He specializes in positioning for tech companies and literally wrote the book on this topic, The…
Seth Godin’s Marketing Secrets to Launching a New Business
Jul 18, 2017 • 52 min
This week’s episode was a special challenge to my guest, the famous marketer, author and entrepreneur Seth Godin. I asked him to come up with a business idea on the fly, and walk us through how he would launch an online business with $1000 and…
How Long-Term Marketing Can Help You Generate More Profits
Jul 11, 2017 • 65 min
This week I’m talking to Conner Keppel about how long-term marketing can help you generate more profits than short-term marketing. Conner is the Head of Marketing for Phorest, salon software that helps salons grow their businesses. On today’s…
Why Marketing Storytelling Matters Now More Than Ever
Jul 4, 2017 • 56 min
My guest today is Michael Troiano, a Harvard Business School graduate and former Chief Marketing Office of Actifio, a global enterprise data-as-a-service provider. He is currently venture capitalist based in Boston at G20 Ventures, and has nearly 25…
Why Weak Marketing Foundations Are Killing Your Business
Jun 27, 2017 • 60 min
Today I’m talking to Dan Kaplan, a former magazine journalist turned product marketer who is now a marketing consultant with Exponents in Silicon Valley. Dan is fighting for marketing to be great again, for the first time. He has seen many tech…
Lean Marketing Principles to Become an Unstoppable Marketer
Jun 20, 2017 • 55 min
Using lean marketing principles can help you to become a more productive digital marketer. In this episode, I’m talking to Monica Georgieff, Marketing Director of Kanbanize, a lean management platform that combines principles of Lean and Kanban. It…
How To Solve People’s Most Painful Problems With Content
Jun 13, 2017 • 51 min
Helping to solve people’s most painful problems is the marketer’s job. In this episode, Dan Levy and I are describing how to to go about it using content marketing. Dan Levy is the Content Director of Unbounce, a software product that allows us to…
TOFU, MOFU & BOFU in Content Marketing: Which Do You Need?
Jun 6, 2017 • 50 min
What do TOFU, MOFU & BOFU stand for in marketing? It helps digital marketers to serve the right content to the right person at the right time using the sales funnel. Today, I am interviewing Greg Elfrink, Content Marketing Manager for Empire…
Rand Fishkin’s Step-by-Step Guide to Inbound Marketing
May 30, 2017 • 61 min
How to sell more? By earning the awareness, trust, and respect of people who could buy from you. This is, in essence, the core of Rand Fiskin’s inbound marketing philosophy. In this episode, Rand Fishkin shares his step-by-step guide to selling online…
Why Trust-Based Marketing Is Eating Branding for Breakfast
May 23, 2017 • 65 min
Trust-based marketing eats branding for breakfast, any day of the week according to Jonathan Salem Baskin, Founder of Arcadia Lab, which helps businesses to communicate about innovation. Jonathan has 30 years of marketing experience in major global…
How Hubstaff SaaS Business Grew from 0 to 4,500 Customers
May 16, 2017 • 59 min
How did Hubstaff, a remote team management software business, managed to grow from 0 to over 4,500 customers? Dave Nevogt, Founder and CEO of Hubstaff, shares how he got Hubstaff started, including missteps along the way, and transparency in how the…
Why Email Newsletters Should Die (and What to Do Instead)
May 9, 2017 • 53 min
On today’s podcast episode, I’m talking to Tom Hunt, entrepreneur and founder of Sneez, a social selling software tool. He believes that email newsletters should die and offers an alternative… In this episode, Tom shares his experiences leaving…
How to Create “Knock-Your-Socks-Off” Customer Experiences
May 2, 2017 • 54 min
My guest today is Blake Morgan, a Customer Experience Consultant and author of More is More. Blake teaches brands to create “Knock Your Socks Off” customer experiences. Join us as we learn the best ways to improve your customer’s…
4 Proven Ways to Become a Better, More Authentic Copywriter
Apr 25, 2017 • 55 min
Want to become a better, more authentic copywriter? On today’s episode I’m talking to Dave Schneider, Founder of Ninja Outreach, a software tool to get in touch with influencers and bloggers. He’s studied applied mathematics at Harvard,…
3 Content Marketing Techniques to Get More Visitors & Leads
Apr 18, 2017 • 55 min
Do you want more online visitors and more leads? Justin McGill describes in this episode 3 content marketing techniques to help you achieve this result. Justin McGill is the Founder of LeadFuze, an online service to help businesses to generate more…
Digital Marketers: Here’s How Stand Out From the Crowd
Apr 11, 2017 • 53 min
Today I’m talking to Violeta Nedkova, from VioletaNedkova.com and The Creative Rebel Academy. She’s a creative rebel: she does things in her own way, instead of following what everybody else says. She can help you to stand out from the crowd as a…
The Good Marketing Guide to Market Your Business Online
Apr 7, 2017 • 55 min
My guest today is John Doherty from GetCredo.com, a marketplace to find the best SEO experts. John is very transparent in his business and in today’s episode he candidly shares his background in marketing and journey launching Credo. Do you want to…
David Darmanin: Avoid Marketing Best Practices at All Costs
Apr 4, 2017 • 61 min
Today I’m talking to David Darmanin, CEO of Hotjar, an all-in-one analytics and feedback tool for your website. Hotjar is a six-product suite I personally use in my own business and recommend to others. David’s background as an entrepreneur…
Laura Roeder: Here’s Why Digital Marketers Should Never Lie
Apr 1, 2017 • 53 min
My guest today is Laura Roeder, CEO of MeetEdgar.com, a social media tool that helps you reshare older content your audience may have missed the first time. Laura is a former social media consultant who built her audience and knowledge to bootstrap…
DHH and Basecamp’s Guide to No-Bullshit Digital Marketing
Mar 30, 2017 • 64 min
On today’s episode I’m talking to David Heinemeier Hansson, co-founder of Basecamp project management software and creator of Ruby on Rails. He is well-known as a talented developer, but I also think he is one of the best no-bullshit…