Deep Dive into Local Search & SEO

Deep Dive into Local Search & SEO

localu.org
Join regular hosts, Mike Blumenthal and Mary Bowing, As they dig into issues that affect Local Search and Local SEO!


#4/9 Creating the right kind of content for your local website
Jul 18 • 41 min
Deep Dive 07.15.19
#4/8 Learn about Mobile Moxie’s Mobile Tool Set
Jun 26 • 34 min
Deep Dive 6/24/19
#4/7 ThriveHive Grader with David Mihm
Jun 18 • 22 min
DD 04.22.19
#4/6 A closer look at ZipSprout’s Local Sponsorship Finder
Mar 22 • 43 min
Deep Dive 3/30/19
#4/5 Local Attribution for Enterprise
Mar 13 • 29 min
DD 03.11.19
Google Posts - What the data says about conversions
Feb 27 • 27 min
DD 02.20.19
Google Data Studio for Local Search
Jan 30 • 23 min
DD 01.28.19
Local SEO for the Automotive Industry
Jan 23 • 30 min
DD 01.21.19
Mobile Knowledge Graph with Cindy Krum
Jan 16 • 29 min
DD 01.14/19
#3/31 Local Search: A looking back at 2018 & a look forward to 2019
Dec 20, 2018 • 61 min
Local Search: A looking back at 2018 & a look forward to 2019
#3/30 Local Brand Building
Dec 5, 2018 • 23 min
Local Brand Building
#3/29 Exploring LocalFalcon - Innovative Local Map Ranking Tool with Founder Yan Gilbert
Nov 7, 2018 • 23 min
Exploring LocalFalcon - Innovative Local Map Ranking Tool
#3/28 What Drives Local Mobile SERP Images?
Oct 17, 2018 • 19 min
DD 10/15.18
#3/27 Scoring Google as Your New Home page - an agency view
Oct 8, 2018 • 23 min
Scoring Google as Your New Home page - an agency view
#3/26 Online Reputation Management
Oct 3, 2018 • 28 min
Online Reputation Management
#3/24 Is it hard to run an Agency in 2018?
Sep 12, 2018 • 21 min
Is it harder to run an Agency in 2018?
#3/23 Is Content Marketing the Best Approach for Local Businesses?
Aug 29, 2018 • 16 min
Is Content Marketing the Best Approach for Local Businesses?
#3/22 Google’s Algo Update- How did it affect local seo?
Aug 22, 2018 • 39 min
Algo Update- How did it affect local
#3/21 How Google Exploits Hotels
Aug 13, 2018 • 28 min
How Google Exploits Hotels
#3/20 Starting your own Agency
Aug 1, 2018 • 23 min
Starting your own agency DD 07.16.18
#3/19 Google as Home Page Scoring tool
Jul 25, 2018 • 38 min
Google as Home Page Scoring tool
#3/18 Next Level ROI Reporting for Local SEO
Jul 18, 2018 • 21 min
DD2 07.09.18
#3/17 Google Insights: Queries to Find Your Business Overview
Jul 11, 2018 • 21 min
DD 07.09.18
#3-17 A systematic approach to effective content writing
Jun 27, 2018 • 24 min
A systematic approach to effective content writing
#3-16 Deep Dive “Reading the Industry” – Discussion Willys Devoll
Jun 6, 2018 • 28 min
DD 06.04.18
#03-15 Changes at Google Driving Results
May 16, 2018 • 38 min
Special presentation from LocalU Advanced by Mike Blumenthal
#03-14 Diversifying Your Marketing -
May 9, 2018 • 25 min
Diversifying Your Marketing
#03-13 Localu advanced - themes and common threads
Apr 25, 2018 • 13 min
Localu advanced - themes and common threads
#3-12 Google Q&A Update
Apr 18, 2018 • 13 min
Google Q&A Update
#3-11 The Future of Search is Entities
Apr 4, 2018 • 26 min
#3-11 The Future of Search is Entities
#3-1- The Ins and Outs of Advanced Verification and Local Service Ads
Mar 21, 2018 • 30 min
The Ins and Outs of Advanced Verification and Local Service Ads
#3-09 Sponsorships and Local SEO
Mar 7, 2018 • 16 min
Sponsorships and Local SEO
#3-08 Google Posts Impact Study
Feb 28, 2018 • 32 min
Google Posts Impact Study DD-02.07.18
#3-07 A Look at Review Spam with Jason Brown & Joy “The Hawk” Hawkins
Feb 21, 2018 • 18 min
Deep Dive - A Look at Review Spam with Jason Brown & Joy “The Hawk” Hawkins
#3-06 The Ins and Out of Reviews and Reputation in 2018
Feb 19, 2018 • 56 min
Webinar-Review-Reputation-2018 02.19.18
#3-05 New opportunities in Local for Agencies
Jan 31, 2018 • 27 min
Deep Dive - New opportunities for Agencies using new features in Google Local
#3-04 Google’s Questions and Answers examined
Jan 24, 2018 • 20 min
Google’s Questions and Answers & how to best use this feature.
#3-03 Discussion of Knowledge Panel not showing on brand searches
Jan 17, 2018 • 12 min
What happened to the Knowledge Panel? A Google Bug?
#3-02 Next Year in Local - Local Seo Predictions and Possibilities for 2018
Jan 10, 2018 • 23 min
Next Year in Local - Local Seo Predictions and Possibilities for 2018
#3-01 Interview with Stephan Spencer
Jan 3, 2018 • 27 min
DD 12.04.17 Interview with Stephan Spencer
#40 Local Branding vs Google Local Services
Dec 27, 2017 • 18 min
Local Branding vs Google Local Services
#39 What happening last year (2017) in Local Search
Dec 20, 2017 • 29 min
Deep Dive - What happening last year (2017) in Local Search
#38 What happened at LocalU Advanced Seminar in Santa Monica?
Dec 13, 2017 • 13 min
What happened at LocalU Advanced Seminar in Santa Monica?
#37 Why are Reviews being taken down?
Dec 6, 2017 • 18 min
#37 Why are reviews being taken down? DD 11.13.17
#36 Recent rollout of Local Services Ads previously Home Services
Nov 29, 2017 • 12 min
11.06.17 Mike Blumenthal, Mary Bowling - Recent rollout of Local Services Ads previously Home Services
#35 Local Ecosystem Chart & Discussion part 2
Nov 22, 2017 • 27 min
10.30.17p2 Mike Blumenthal, Nyagoslav Zhekov, Darren Shaw, Mary Bowling on Local Ecosystem Chart & Discussion
#34 Local Search Ecosystem Chart & Discussion Part 1
Nov 15, 2017 • 22 min
10.30.17p1 Mike Blumenthal, Nyagoslav Zhekov, Darren Shaw, Mary Bowling on Local Ecosystem Chart & Discussion
#33 This year in local at Google, an overview
Nov 3, 2017 • 15 min
Mike Blumenthal & Mary Bowling take a Deep Dive into This year in local at Google, with an overview. DD 10.23.17
#32 Getting your Google GMB business listing ready for the holidays
Oct 25, 2017 • 21 min
#32 Getting your Google GMB business listing ready for the holidays.
#33 Google’s utilization of crowd sourced data
Oct 11, 2017 • 26 min
Join Mike Blumenthal & Joel Headley as they take a Deep Dive into Google’s utilization of crowd sourced data
#31.5 Categories and Relevance in Google Local Search
Oct 4, 2017 • 16 min
Mike Blumenthal & Joel Headley take a Deep Dive in Categories and Relevance in Google Local Search DD 08.28.17
#31 Localu Advanced Preview - when leads come from Google do you still need a website?
Sep 27, 2017 • 11 min
Localu Advanced Preview topics - when leads come from Google do you still need a website?
#30 The changing landscape for Service Area Businesses (SAB’s)
Sep 20, 2017 • 13 min
Mike Blumenthal, Mary Bowling - The changing landscape for Service Area Businesses (SAB’s) DeepDive 08.21.17
#29 Final attribution, What prompted the customer to buy?
Sep 13, 2017 • 19 min
Mike Blumenthal, Mary Bowling & Ed Reese deep dive into Final attribution, What prompted the customer to buy? DD 08.08.17
#28 Recent major changes in the search industry
Sep 6, 2017 • 7 min
Mike Blumenthal & Mary Bowling Deep Dive into recent major changes in the search industry. DD 07.24.17
#27 Messaging vs. Posts in Google My Business
Aug 30, 2017 • 19 min
Mike Blumenthal & Mary Bowling discuss Google’s new messaging product. Deep Dive 07.17.17
#26 How to rank in cities where you don’t have a physical location
Aug 23, 2017 • 25 min
Join Mike Blumenthal & Darren Shaw as they take a Deep Dive into How to rank in cities where you don’t have a physical location Recorded 07.10.17
#25 New from Google: Places Q&A
Aug 16, 2017 • 16 min
Mike Blumenthal & Mary Bowling take a Deep Dive into Google’s new Places Q&A DD 08.14.17
#24 Google Posts, how it relates to search, how SMB can manage & leverage
Aug 9, 2017 • 19 min
Mike and Mary Deep Dive into Google Posts. How it relates to search, & how SMB can manage & leverage this product. Deep Dive 06.26.17
#23 Google as your new Home Page
Aug 2, 2017 • 17 min
Join Mike Blumenthal & Mary Bowling from Localu as they Deep Dive into Google’s new Home Page Builder
#22 Google’s efforts to increase SMB engagement in Google My Business Dashboard with Website Builder
Jul 19, 2017 • 16 min
Mike Blumenthal and Mary Bowling Deep Dive into Google’s efforts to increase SMB engagement in Dashboard with website builder
#21 The Local Marketing Stack: A Roadmap for Small Business Marketing Decisions with David Mihm
Jul 5, 2017 • 23 min
Mike Blumenthal, David Mihm & Mary Bowling discuss The Local Marketing Stack: A Roadmap for Small Business Marketing Decisions. Check out the charts & other links on our Localu.org blog
#20 Local Search for Medical Practices - Interview w/ Joel Headley
Jun 28, 2017 • 22 min
This week Mike Blumenthal, Mary Bowling and Joel Headley discuss Local Search for Medical Practices
#19 Should you ad CITY to your local business name on Google?
Jun 21, 2017 • 14 min
This week Mike Blumenthal and Mary Bowling Deep dive into this question: Should you add city to your business name at Google? This question recently came in at the Local U forum. A multi-location retailer who just starting using Yext was told by a Y…
#18 Consumer propensity to leave reviews
Jun 14, 2017 • 10 min
Mike Blumenthal & Mary Bowling discuss Consumer propensity to leave reviews. Check out the charts & other links on our Localu.org blog
#17 The Need for Local SEO to Be Integrated with Marketing
Jun 6, 2017 • 5 min
Mike Blumenthal & Mary Bowling discuss The Need for Local SEO to Be Integrated with Marketing
#16 Big Brands & Local Search
Jun 6, 2017 • 11 min
How do big brands in the local search area? Its a mixed bag why some are caught in the past.
#15 Sponsorships as an opportunity in Local Marketing
Jun 1, 2017 • 19 min
Mike Blumenthal & Megan Hannay Deep Dive into Sponsorships as an opportunity in Local Marketing. Check out the charts & other links on our Localu.org blog
#14 Small Business and email marketing tips
May 24, 2017 • 13 min
Mike Blumenthal and Beth Kahlich take a Deep Dive into Small Business and email marketing. In this episode Mike and Beth discuss some of the biggest issues confronting small businesses, email marketing, the biggest mistakes small business owners make i…
#13 Review Spamming
May 18, 2017 • 12 min
Deep Dive Into Local series from April 17th, 2017. In our Deep Dive series, Mike and Mary look at review spamming which is one thing in local that caught our attention this week and deserves a longer discussion.
#12 Google and Local Search Success w/Joyanne Hawkins
May 10, 2017 • 20 min
05.10.17 Join Mike Blumenthal and Joyanne Hawkins with an in-depth discussion of Google and Local Search Success
#11 The pillars of local brand-building off & online
May 3, 2017 • 11 min
How do the elements that comprise local brand building correlate with prominence in the digital marketing world defined by Google.
#10 Local Search Ranking Factor Survey from Whitespark discussed in depth
Apr 19, 2017 • 24 min
Deep Dive Special Edition - Darren Shaw of Whitespark, just released the 2017 Local Search Factor Ranking Factor Survey. Join Darren and Mike Blumenthal as they discuss the results.
#9 How Google determines authority of local entities
Apr 12, 2017 • 21 min
Mike and Mary Deep Dive into how Google determines authority of local entities
#8 How reviews positively and negatively impact client satisfaction
Mar 30, 2017 • 9 min
High reviews star ratings on a product led to increased sales often in the range of 10 to 15 percent, but often result in even higher product returns that more than wiped out the benefit of the increased sales. The same thing happens in local search. I…
#7 Local Search Ranking Factors
Mar 27, 2017 • 14 min
Mike and Mary Dive Deep into the release of the Local Search Ranking Factors.
#6 Marketing and Politics, is taking a political stand good or bad for business?
Feb 20, 2017 • 9 min
Mike and Mary Deep Dive into Marketing and Politics, is taking a political stand good or bad for business?
#5 Key Performance Indicators in local - which ones really matter
Feb 13, 2017 • 9 min
Mike and Mary Deep Dive into KPI’s. Key Performance Indicators. and which ones really matter in local, and how they’re going to differ for different types of businesses.
#4 Getting review rich snippets and the benefit of rich snippets on single location websites
Feb 6, 2017 • 8 min
Mike and Mary Deep Dive into Getting review rich snippets and the benefit of rich snippets on single location websites
#3 Bricks & Mortar Key Performance Indicators Case Study
Jan 16, 2017 • 14 min
01.16.17 Mike and Dive Deep into the a Case study of Key Performance Indicators for Bricks & Mortar
#2 Building the Essential Digital Marketing Bundle for Local Businesses
Nov 28, 2016 • 9 min
Mike and Mary Deep Dive into Building the Essential Digital Marketing Bundle for Local Businesses
#1 Case Study: What happens when you cancel Yext?
Nov 22, 2016 • 6 min
Mike and Mary Deep Dive into a Case Study done by Nyagoslav Zhekov, at Whitespark about what happens when you cancel Yext