Marketing Mistakes (And How To Avoid Them)

Marketing Mistakes (And How To Avoid Them)

www.hollywoodbranded.com
Join Stacy Jones, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.


The Art of the AirDrop with Adrian Belina | Jam3
Dec 10 • 39 min
In this episode, Stacy sits down with Adrian Belina, Executive Creative Director and one of the founders of Jam3. The two discuss the importance of digital marketing in influencer campaigns as well as how to use technology to solve problems and…
Be Authentic and Bring In Sales with LinkedIn with Sarah Santacroce |The Gentle Business Revolution Movement
Dec 3 • 38 min
In this episode, Stacy sits down with Sarah Santacroce, LinkedIn Consultant and Strategist as well as founder of The Gentle Business Revolution Movement. The two discuss how to remain genuine and authentic, while improving your profile and engagement…
Pitching Your Podcast with Kelly Glover | The Talent Squad
Nov 26 • 36 min
In this episode, Stacy sits down with Kelly Glover, the booking agent and publicist for The Talent Squad. The two discuss Kelly’s experience as a podcaster and she gives helpful tips on how to pitch podcasts, organize episodes, and gain PR…
7 Insights To Product Placement Brand Marketers Need To Know
Nov 19 • 18 min
In this episode, Stacy shares 7 insights brand marketers really need to know before you start utilizing product placement as a marketing practice.
Product Placement Insights That Savvy Brand Marketers Need To Know
Nov 12 • 9 min
In this episode, Stacy discusses new insights that savvy brand marketers need to know about product placement – including recent changes in product placement, why they matter and how this marketing practice is skyrocketing.
Understanding Privacy Laws with Jodi Daniels | Red Clover Advisors
Nov 5 • 42 min
In this episode, Stacy sits down with Jodi Daniels, the CEO and founder of Red Clover Advisors. The two discuss why it is important for businesses to be knowledgable about current privacy laws and its impact on customer data collection, digital…
Becoming An Effective Leader Of A Successful Business with Jen McFarland | Women Conquer Business
Oct 29 • 34 min
In this episode, Stacy sits down with CEO of Women Conquer Business, Jen McFarland. The two discuss Jen’s three pillars for becoming a great business leader and little ways to distinguish yourself in the growing economy.
Becoming A Successful Entrepreneur with Mike Watts | LoveHandle
Oct 22 • 31 min
In this episode, Stacy sits down with Mike Watts, the CEO and founder of DMD Products, LLC and LoveHandle. The two discuss the importance of taking risks and what it takes to be a successful entrepreneur.
Using Facebook Groups To Build Your Business with Iryna Shevchenko | The Savvy Action Taker Entrepreneur Academy
Oct 15 • 38 min
In this episode, Stacy sits down with the Facebook Group expert and the founder of The Savvy Action Taker Entrepreneur Academy, Iryna Shevchenko. The two discuss how service providers and entrepreneurs can make money with Facebook Groups and run a…
Bringing Your Business To The Next Level with Drew McLellan | McLellan Marketing Group
Oct 8 • 48 min
In this episode, Stacy sits down with CEO and founder of McLellan Marketing Group, Drew McLellan. The two discuss the many ways in which you can enhance your business and transform it from being good to great by addressing everyday issues that can…
Understanding The Intricacies Of Product Placement with Dominic Artzrouni | Concave Brand Tracking
Oct 1 • 53 min
In this episode, Stacy sits down with founder and director or Concave Brand Tracking, Dominic Artzrouni. The two discuss how product placement has evolved over the years and the ways in which it is most effective in the current market.
Discovering The Importance Of The Voice with Arthur Joseph | Vocal Awareness
Sep 24 • 39 min
In this episode, Stacy sits down with founder and CEO of Vocal Awareness, Arthur Joseph. The two discuss the importance of the human voice and the effect it can have on success in the work place and in every day life.
Creating PR Opportunities For Your Business with Zack Jenkins | Critical Mention
Sep 17 • 38 min
In this episode, Stacy sits down with Vice President of Sales and Account Management at Critical Mention, Zack Jenkins. The two discuss the benefits of exposure and the ways in which you can maximize your PR.
Maximizing Productivity In The Office with Mark Green | Performance Dynamics Group
Sep 10 • 43 min
In this episode, Stacy sits down with strategic advisor and coach, Mark Green, the founder and president of Performance Dynamics Group. The two discuss the best ways to maximize productivity in the office from multiple angles ranging from…
Improve Your Digital Marketing Strategies With Chris Madden | Matchnode
Sep 3 • 49 min
In this episode, Stacy sits down with experienced entrepreneur and co-founder of Matchnode, Chris Madden. The two discuss Facebook ads and boosting posts, and how you can set up a marketing plan that allows for iteration.
Being About The Buyer With Todd Hockenberry | Top Line Results
Aug 27 • 45 min
In this episode, Stacy sits down with Todd Hockenberry, the owner of Top Line Results and the co-author of “Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles.” The two discuss just how much a…
Conveying A Message Using A Published Book with Wendy Keller | Keller Media, Inc.
Aug 20 • 45 min
In this episode, Stacy sits down with Chief Talent Launcher and Senior Agent of Keller Media, Inc., Wendy Keller. The two discuss the benefits that a published book can have as a business leader and the ways in which it can be done most…
Understanding Blockchain with Mimi Slavin | Greenfence Consumer
Aug 13 • 46 min
In this episode, Stacy sits down with Mimi Slavin, the head of marketing and business development at Greenfence Consumer. The two discuss marketing and promotions on Blockchain and how this technology is enabling new ways to provide value, monetize…
Identifying Your Market As An Entrepreneur with Preston Alder | Neighbor
Aug 6 • 35 min
In this episode, Stacy sits down with Preston Alder, the CEO of storage rental company, Neighbor. The two discuss the importance of market identification as an entrepreneur and the benefits in can have on the success of your company.
Convert Connections Into Customers With Charlie Whyman | The Curiosity Key Podcast
Jul 30 • 52 min
In this episode, Stacy sits down with B2B Development strategist and coach, Charlie Whyman. The two discuss how the most common mistakes people make every day on LinkedIn that stop them from winning new business inquiries, and how you can convert your…
Increase Business Profitability With Thor Conklin | Peak Performance Group
Jul 23 • 26 min
In this episode, Stacy sits down with seasoned entrepreneur and consultant, Thor Conklin of Peak Performance Group. The two discuss how to make a business more profitable, and why he qualifies the psychology of success in one word: “Execution”!
Use Virtual Assistants To Streamline Business With Molly Rose Speed | The Academy for Virtual Assistants
Jul 16 • 28 min
In this episode, Stacy sits down with entrepreneur, Molly Rose Speed. The two discuss how effectively a Virtual Assistant can augment your efficiency and how to best outsource the perfect helper for your business.
Use Influencers To Make Brand Integrations With Justin Purser | Olio Creative
Jul 9 • 58 min
In this episode, Stacy sits down with filmmaker and director, Justin Purser of Olio Creative. The two discuss Justin’s tremendous background in writing music video treatments and what it has taught him about making successful brand integrations…
Re-Post How Brands Use Retro Product Placement For Branding
Jul 5 • 7 min
In this episode, Stacy discusses the power of brands using retro product placement to stand out from competitors and gain auhentic and memorable connections to the audience.
Talking Your Way Into Talk Shows With Courtney Jackson| Steve Harvey Show
Jul 2 • 53 min
In this episode, Stacy sits down with Courtney Jackson, the integration and trade out producer of the Emmy Award winning Steve Harvey Show. The two discuss Courtney’s career in brand integration and how brands can make the most out of talk show…
Use Writing To Demonstrate Your Expertise With Tara Alemany| Emerald Lake Books
Jun 27 • 44 min
In this episode, Stacy sits down with founder and CEO of Emerald Lake Books, Tara Alemany. The two discuss methods on how to best market your book, and how writing and publishing a book helps demonstrate your expertise and credibility.
Detect And Combat Influencer Fraud With Yaro Pat | HypeAuditor
Jun 25 • 47 min
In this episode, Stacy sits down with the product manager at HypeAuditor, the seasoned Yaro Pat. The two discuss how to find the most efficient and authentic influencers for your marketing campaign, and they dive into methods on how you can detect and…
Using Authority Marketing to Lead Your Business with Michael Greenberg | Gentleman of Technology
Jun 20 • 37 min
In this episode, Stacy sits down with the founder of Gentleman of Technology and Call for Content, Michael Greenberg. The two discuss their experience as podcasters and the importance of Authority Marketing: why it’s important, how to use it, and…
Building Transparency And Trust With Nick Usborne | Conversational Copywriting
Jun 18 • 42 min
In this episode, Stacy sits down with copywriting veteran and consultant, Nick Usborne. The two discuss Nick’s extensive background working as a copywriter, and they reveal how to avoid traditional sales copy by using an honest and transparent voice.
Effectively Promote Your Brand With Trust With Alex Lyman
Jun 13 • 41 min
In this episode, Stacy sits down with experienced media professional, Alex Lyman. The two discuss how to sell yourself as an industry expert and thought leader, and they cover the important role that honesty, transparency, and building trust play in…
Surprise And Delight Your Customers With Linsi Brownson | Spark Collaborative
Jun 11 • 39 min
In this episode, Stacy sits down with the creative director and founder of Spark Collaborative, Linsi Brownson. The two discuss how to fight against business burnout, and Linsi shares the proper ways to train your mind to strategize using out of the box…
Reclaim Your Independence And Freedom With Steve Gordon | The Unstoppable CEO
Jun 6 • 40 min
In this episode, Stacy sits down with podcaster and CEO of The Unstoppable CEO Podcast, Steve Gordon. The two discuss Steve’s extensive career as both a CEO and a consultant, and the pair shed light on what Steve considers to be the most…
Buying And Selling Your Business (The Right Way) With David Barnett
Jun 4 • 46 min
In this episode, Stacy sits down with savvy business expert and author, David Barnett. The two discuss David’s wealth of knowledge regarding buying and selling businesses, and he even provides insight suggesting why you should keep your business…
Understanding The Law Of Attraction With Kelli Cooper
May 30 • 51 min
In this episode, Stacy sits down with coach and consultant, Kelli Cooper. The two discuss common misconceptions surrounding the law of attraction, and they’ll even explain how to apply the law of attraction principles all aspects of your business.
Email Marketing Is (Not) Dead With Lakisha Sarbah | Saavy Simple Marketing
May 28 • 26 min
In this episode, Stacy sits down with email marketer and the founder of Savvy Simple Marketing, Lakisha Sarbah. The two discuss Lakisha’s passion for empowering women in business, why email marketing is alive and well, and how you can master the art…
Improving Workplace Culture With Kris Boesch | Choose People
May 23 • 49 min
In this episode, Stacy sits down with the founder and CEO of Choose People, Kris Boesch. The two discuss Kris’s book “Culture Works: How to Create Happiness in the Workplace,” and together they show how to create a culture that drives a powerful…
Drop Everything and Dropship: Mastering eCommerce With Anton Kraly | Drop Ship Lifestyle & eCommerce Lifestyle
May 21 • 35 min
In this episode, Stacy sits down with eCommerce coach Anton Kraly. The two discuss Anton’s best practices for digital marketing to drive eCommerce businesses, why Facebook ads shouldn’t be your main source of traffic, and how to add 30% to your…
Using Artificial Intelligence For Product Placement and Storytelling With Roy Taylor | Ryff
May 16 • 47 min
In this episode, Stacy sits down to chat with virtual reality advocate and Ryff CEO, Roy Taylor. The two discuss Roy’s passion for artificial intelligence, and their discussion provides further insight into how artificial intelligence is already…
The 5 Most Asked Questions About The Game Of Thrones Starbucks Coffee Cup Placement
May 14 • 23 min
In this episode, Stacy Jones, Hollywood Branded’s CEO shares 5 of the most asked questions regarding the PR stemming from Starbuck’s perceived product placement appearance in Game of Thrones, and the resulting worldwide PR phenomena.
Better, More Optimized Facebook Ads With Sally Hendrick | Social Media Traffic School
May 9 • 28 min
In this episode, Stacy sits down with international keynote speaker and digital marketer, Sally Hendrick. The two discuss Sally’s extensive experience working in target market research, and Sally shares her best tips for making Facebook ads work for your…
Get Published: The Next Chapter Of Business Development With Eric Anderson
May 7 • 29 min
In this episode, Stacy sits down with book developer and writing coach, Eric Anderson. The two draw upon Eric’s experience to discuss the steps to becoming a published author, whether to be self-published or have a literary agent, and how to use…
Influencers Are Humans Too With Dana Malstaff | Boss Mom
May 2 • 42 min
In this episode, Stacy sits down with business strategist, author, podcaster, CEO and founder of Boss Mom, Dana Malstaff. The two discuss how Dana has used her experience as an influencer to share insights on building “human” and successful influencer…
Make The Campaign Work For Your Brand With Susana Yee | Digital Everything
Apr 30 • 49 min
In this episode, Stacy sits down with digital marketing consultant, Susana Yee. The two discuss Susana’s experience working with brands like Guess and Kate Spade, and reveal the best ways to engineer effective strategy driven influencer marketing…
Simplify Your Business with Kevin Geary | Digital Ambition
Apr 25 • 37 min
In this episode, Stacy sits down with the founder of Digital Ambition and host of the Digital Ambition Podcast, Kevin Geary. The two discuss how to overcome overcomplicated business practices, whether it’s creating crazy funnels, intricate products…
Mastering Systems & Processes with Bradley Benner | Semantic Mastery
Apr 23 • 49 min
In this episode, Stacy sits down with digital marketing consultant and co-founder of Semantic Mastery, Bradley Benner. Before speaking on how to simplify the business model to grow effortlessly overtime, the two discuss the necessity of systems and…
Talk TO Someone, Not AT Them With Shauna Armitage | Making Moxie
Apr 18 • 35 min
In this episode, Stacy sits down with growth consultant and founder of Making Moxie, Shauna Armitage. The two discuss Shauna’s experience with creating an online publication community for female entrepreneurs, and they break down the difference between…
Redefining SEO With Jason Berkowitz | Break The Web
Apr 16 • 43 min
In this episode, Stacy sits down with the founder and SEO director of Break The Web, Jason Berkowitz. The two discuss SEO best practices, old school SEO strategies to avoid, and how to recover from a bad SEO campaign
The Keys To Successful Internet Marketing With Greg Jameson | WebStores Ltd.
Apr 11 • 45 min
In this episode, Stacy sits down with business consultant and President of WebStores Ltd., Greg Jameson. The two discuss the best ways to manage your business website in order to increase your market position, bolster revenue and strengthen your brand.
The Truth Behind Influencer Marketing With Brett Garfinkel | Sylo
Apr 9 • 54 min
In this episode, Stacy sits down with Brett Garfinkel, the co-founder and CEO of measurement firm Sylo. The two attempt to understand the current state of influencer marketing while discussing the misconceptions of bots and the role they play in the realm…
Managing Agency Relationships With Suzanne Brown | OKSuzi
Apr 4 • 54 min
In this episode, Stacy sits down with Suzanne Brown of OKSuzi Marketing. The two discuss Suzanne’s extensive experience as a business consultant helping seasoned entrepreneurs with high-level marketing challenges, and Suzanne shares her step-by-step guide…
Becoming An Influencer In Your Own Space With Matt Johnson | Pursuing Results
Apr 2 • 59 min
In this episode, Stacy sits down with expert podcast host and Pursuing Results CEO Matt Johnson. The two reveal Matt’s extensive experience working in podcasts to discuss scalable marketing systems, turning expertise into business freedom, and the three…
Writing Down Your Strategy With John Rohe | HyCap Consulting
Mar 28 • 47 min
In this episode, Stacy sits down with HyCap Consulting expert, John Rohe. The two discuss how to integrate strategy and tactical plans for the total commercialization of brands, the proper definition of a “trainer,” and how to be honest with yourself and…
Become A LinkedIn Authority With Joe Apfelbaum | Ajax Union
Mar 26 • 39 min
In this episode, Stacy sits down digital marketing expert and CEO of Ajax Union, Joe Apfelbaum. The two discuss how to become an authority on LinkedIn, and dive into why less than 1% of the 600 million professionals on LinkedIn globally actually post…
A Smarter, Faster Marketing Program With Sam Underwood | Futurety
Mar 21 • 42 min
In this episode, Stacy sits down with Futurety’s Business Strategy Vice President, Sam Underwood. The pair discuss Sam’s two rules of fishing: “You can’t catch fish where there aren’t fish’ and ‘don’t leave fish to find fish,” revealing how these rules…
Web Optimization And How To Fix It With Chris Dayley | Disruptive Advertising
Mar 19 • 50 min
In this episode, Stacy sits down with digital marketing entrepreneur, speaker, and neuromarketing expert Chris Dayley. They discuss the biggest problems that most companies are facing with their websites and why fixing them is not as simple as just…
Law And Privacy Order with Richard Chapo | Business Lawyer
Mar 14 • 50 min
In this episode, Stacy sits down with business lawyer Richard Chapo to discuss all things legal. They’ll explain the “hot” topic in 2019, the new California Consumer Privacy Act, and how it will impact the majority of online businesses that gather…
Amplify Your Brand And Increase Engagement With Kristi Porter | Signify
Mar 12 • 49 min
In this episode, Stacy sits down with cause marketing philanthropist, Kristi Porter. The two discuss the best ways to use cause marketing and social issues to amplify a brand’s messaging and engagement to consumers.
Women Drink Liquor Too: Gender Bias and Female Targeted Marketing With Dr. Nicola Nice | Pomp & Whimsy
Mar 7 • 44 min
In this episode, Stacy sits down with sociologist and consumer insights strategist Dr. Nicola Nice to examine the male-dominated landscape of marketing insights. We’ll learn why liquor brands seem to only target men, how to speak to women as women, and…
Studying The Science Of Fan Behavior With Zac Logsdon | Old Hat
Mar 5 • 29 min
In this episode, Stacy sits down with CEO and founder of Old Hat Zac Logsdon to discuss how understanding fan science will ultimately reverse declining sports attendance across the nation.
Using Social Media To Boost Authority And Influence With Josh Elledge | UpMyInfluence
Feb 28 • 44 min
In this episode, Stacy sits down with consumer expert Josh Elledge to discuss the importance of using social media to increase authority and influence.
How To Automate Your Sales And Business Operations With Mangus Unemyr | Marketing Automation And AI Consultant
Feb 26 • 46 min
In this episode, Stacy sits down with Marketing Automation And AI Consultant Magnus Unemyr to share his knowledge about the best automation practices to boost your operations.
Using Influencer Marketing To Create Brand Partnerships With Keith Stoeckeler | MKTG
Feb 21 • 47 min
Stacy sits down with Vice President and Group Director for digital at MKTG, Keith Stoeckeler, to discuss how he utilizes influencer marketing as true brand partnerships and not just an amplification of the brand.
Using The Right Words With Naresh Vissa | Krish Media & Marketing
Feb 19 • 47 min
Stacy sits down with Naresh Vissa, Founder & CEO of Krish Media & Marketing, to discuss the benefits of direct marketing and the tools you need to establish a digital footprint.
Developing Simple And Effective Sales Strategies With Anthony Kirby | Marketing And Business Consultant
Feb 14 • 48 min
In this episode, Stacy sits down with marketing and business consultant Anthony Kirby to discuss his turnkey sales strategies that guarantee success.
How To Hire The Best Agency With Dave Rohrer | Northside Metrics
Feb 13 • 49 min
In this episode, Stacy Jones sits down with “Business Of Digital” co-host and Northside Metrics founder Dave Rohrer to discuss what brands need to know before you hire an agency.
How To Leverage PR and Secure Free Publicity With Heather Burgett | The Burgett Group
Feb 6 • 33 min
In this episode, Stacy sits down with CEO and founder Heather Burgett of The Burgett Group. They discuss how important, fast and easy it can be to use PR to become a leader in your industry, and they’ll even show you how securing free publicity…
Effective Digital Media Marketing With Sharifah Hardie | X ROADS TV
Jan 30 • 45 min
In this episode, Stacy speaks with Sharifah Hardie to discuss her over twenty-five years of experience as a radio host, online marketing specialist, and business consultant.
Celebrity Endorsement And Brand Partnership With Lash Fary | Distinctive Assets
Jan 23 • 51 min
In this episode, Stacy Jones sits down with Lash Fary to discuss his over twenty years of experience in gifting celebrities and celebrity lounge producing.
Eleven Steps To Creating Your Social Influencer Plan - Part 2
Jan 16 • 9 min
In part two of this two-part podcast, Stacy finishes teaching you how to create a plan to work with influencers. Go back and listen to the first podcast if you haven’t already to hear all ten actionable steps to take along the way!
Creating Your Plan To Work With Influencers In 11 Steps – PART 1
Jan 9 • 12 min
In part one of this two part podcast, Stacy talks to you about creating your plan to work with influencers. News flash: you need a plan!
Branded Content And Product Placement Strategy With Vatche Arabian | FLIR Systems
Jan 3 • 52 min
In this episode, Stacy chats with Vatche Arabian of FLIR systems to discuss how he worked with influencers, media, and film & TV content producers to incorporate FLIR products and messaging.
How Much Does Product Placement Cost
Dec 26, 2018 • 12 min
(Original Broadcast Date: March 17, 2017) In this episode, Stacy discusses just how much product placement costs, ranging from a single one-off to a comprehensive program.
9 Steps To Get Your Brand On A Talk Show
Dec 19, 2018 • 14 min
(Original Broadcast: Date May 3, 2017) In this episode, Stacy explains how you can go about getting your brand on a TV talk show.
The Top Holiday Movie Product Placements
Dec 12, 2018 • 9 min
In this episode, Stacy discusses some of her own personal favorite holiday product placements from over the years to turn you into a holiday marketing believer in product placement.
Brand Differentiation and Inbound Marketing with Jim Flynn | Hult Marketing
Dec 5, 2018 • 53 min
In this episode, Stacy sits down with Jim Flynn of Hult Marketing to discuss the ins and outs of brand differentiation while also considering the effectiveness of Inbound Marketing.
Creating A Podcast For Your Business with Stephen Woessner | Predictive ROI
Nov 28, 2018 • 58 min
In this episode, Stacy speaks with Predictive ROI CEO Stephen Woessner. Stephen is a digital marketing authority, author, and host of the “Onward Nation” podcast who shares his knowledge on creating profitable podcasts for your business.
Representing Celebrity Talent With Lori Sale | Artist & Brand
Nov 21, 2018 • 56 min
In this episode, Stacy sits down with Lori Sale of Artist & Brand to discuss her over thirty years of experience working in Celebrity Endorsement and Brand Partnerships.
Developing Personas With Susan Baier |Audience Audit
Nov 14, 2018 • 53 min
In this episode, Stacy speaks with Susan Baier about the most effective ways to build buyer personas when working with new clients.
Product Placement With Gary Moore Of Dell
Nov 7, 2018 • 38 min
In this episode, Stacy sits down with Gary Moore of Dell to discuss how they solidified themselves within the TV and Film industries.
Influencer Marketing Law with Sharon Toerek | Legal
Oct 31, 2018 • 51 min
In the first episode of our brand new “Duo Podcast” series, Stacy sits down with Sharon Toerek of Tourek Law. Sharon is an intellectual property and marketing law attorney and discusses the legal “do’s” and “do not’s” of Influencer Marketing.
Creating Licensed Brands From TV Shows And Movies
Oct 24, 2018 • 20 min
In our 100th episode (that’s right…100), Stacy talks to you about how some brands with already built in buyers from the get-go have leveraged pop culture to create new brand lines that get massive consumer attention. After today’s episode, we’ll be mixing…
Advertising Through Podcasts
Oct 17, 2018 • 14 min
In this episode: Stacy talks to you about a fairly new marketing practice, and how you can leverage podcasts for branded content partnerships to get tremendous engagement for your brand.
What Brands Think About When Choosing A Celebrity
Oct 10, 2018 • 11 min
In this episode, Stacy talks to you about making sure your brand chooses the right celebrity partner for your advertising campaign.
Why Organic Product Placement Increases Brand Sales
Oct 3, 2018 • 12 min
In this episode, Stacy talks to you about the importance of organic product placement and provides detail to the types of product placement available for brand partnerships by sharing product placement success stories from over the years.
Dealing With A Celebrity Endorser’s Bad Behavior As A Brand - Part II
Sep 26, 2018 • 17 min
In this episode, Stacy shares what happens when a celebrity has more than just a bad day – and truly makes a mistake so big, that their celebrity endorsement brand partnerships suffer.
Dealing With A Celebrity Endorser’s Bad Behavior As A Brand - Part I
Sep 19, 2018 • 9 min
In this episode, Stacy talks to you about what happens when a celebrity has more than just a bad day – and truly makes a mistake so big, that their celebrity endorsement brand partnerships suffer.
How Blogging Helps Brands Get Sales
Sep 12, 2018 • 10 min
In this episode, Stacy explains how blogging helps brands get sales and customers. The reason she knows it works is…we’ve found it to be a phenomenal tool for Hollywood Branded.
What Our Team Learned That You May Not Know
Sep 6, 2018 • 11 min
In this episode, Stacy talks to you about some of the things you might not realize about product placement, celebrity endorsements, and influencers!
How To Launch An Influencer Marketing Campaign That Works
Aug 29, 2018 • 6 min
In this episode, Stacy Jones explains how to implement an influencer marketing strategy that works.
7 Fixes For When Your Brand Becomes The Bad Guy On Screen
Aug 22, 2018 • 11 min
In this episode, Stacy dishes out the 7 next step moves for what brands can do as part of crisis management when their product becomes the bad guy on TV.
Product Placement Versus Brand Integration
Aug 15, 2018 • 9 min
In this episode, Stacy explains the differences between product placement and brand integration.
The Power Of Award Shows For Brands
Aug 8, 2018 • 13 min
Stacy talks to you about the power of award shows for brands, and the best way to leverage opportunities like The Oscars for brand marketing partnerships.
Everyone On Your Team Makes A Difference
Aug 1, 2018 • 10 min
In this episode, Stacy explains why every individual on your team makes a difference to your company and that forgetting this is one of the biggest mistakes you can make.
5 Tricks To Staying On Top Of Emails For Any Business
Jul 25, 2018 • 10 min
In this episode, Stacy shares with you how our team has addressed a challenge felt across the nation by all business types - email organization - and provides a simple 5 step plan for staying on top of those emails.
What Papa John’s Can Do To Recover From A PR Nightmare
Jul 18, 2018 • 16 min
In this episode, Stacy reveals what brands like Papa John’s can do to recover from a PR nightmare caused by a celebrity – or in this case, their own self-created celebrity persona and brand founder.
Dealing With Fraud As A Business Owner - Part 3
Jul 11, 2018 • 17 min
In this episode, Stacy concludes her story of the international cyber fraud that nearly destroyed our agency, to help other business owners keep the same from happening to them.
Dealing With Fraud As A Business Owner - Part 2
Jul 5, 2018 • 18 min
In her last podcast, Stacy laid out the background knowledge as the prequel to her agency’s fraud nightmare. In this episode, Stacy continues to talk to you about the fraud that happened in the hopes that she can help prevent it from happening to your…
Dealing With Fraud As A Business Owner - Part 1
Jun 27, 2018 • 11 min
In this episode, Stacy revisits an agency nightmare to teach you how to protect your business from the same thing!
How To Get Your Team To Blog - Part 2
Jun 20, 2018 • 12 min
In part two of this episodic series, Stacy talks to you about how to get your team to blog, why it is just so important for your company to do so, and how Hollywood Branded has created over 700 blogs.
How To Get Your Team To Blog Part 1
Jun 13, 2018 • 10 min
In this episode, Stacy talks to you about how to motivate your team to blog. She also explains why it is just so important for your company to do so.