Marketing Mistakes (And How To Avoid Them)

Marketing Mistakes (And How To Avoid Them)

www.hollywoodbranded.com
Podcast by Hollywood Branded
The Top Holiday Movie Product Placements
Dec 12 • 9 min
In this episode, Stacy discusses some of her own personal favorite holiday product placements from over the years to turn you into a holiday marketing believer in product placement.
Brand Differentiation and Inbound Marketing with Jim Flynn | Hult Marketing
Dec 5 • 53 min
In this episode, Stacy sits down with Jim Flynn of Hult Marketing to discuss the ins and outs of brand differentiation while also considering the effectiveness of Inbound Marketing.
Creating A Podcast For Your Business with Stephen Woessner | Predictive ROI
Nov 28 • 58 min
In this episode, Stacy speaks with Predictive ROI CEO Stephen Woessner. Stephen is a digital marketing authority, author, and host of the “Onward Nation” podcast who shares his knowledge on creating profitable podcasts for your business.
Representing Celebrity Talent With Lori Sale | Artist & Brand
Nov 21 • 56 min
In this episode, Stacy sits down with Lori Sale of Artist & Brand to discuss her over thirty years of experience working in Celebrity Endorsement and Brand Partnerships.
Developing Personas With Susan Baier |Audience Audit
Nov 14 • 53 min
In this episode, Stacy speaks with Susan Baier about the most effective ways to build buyer personas when working with new clients.
Product Placement With Gary Moore Of Dell
Nov 7 • 38 min
In this episode, Stacy sits down with Gary Moore of Dell to discuss how they solidified themselves within the TV and Film industries.
Influencer Marketing Law with Sharon Toerek | Toerek Law
Oct 31 • 51 min
In the first episode of our brand new “Duo Podcast” series, Stacy sits down with Sharon Toerek of Tourek Law. Sharon is an intellectual property and marketing law attorney and discusses the legal “do’s” and “do not’s” of Influencer Marketing.
Creating Licensed Brands From TV Shows And Movies
Oct 24 • 20 min
In our 100th episode (that’s right…100), Stacy talks to you about how some brands with already built in buyers from the get-go have leveraged pop culture to create new brand lines that get massive consumer attention. After today’s episode, we’ll be mixing…
Advertising Through Podcasts
Oct 17 • 14 min
In this episode: Stacy talks to you about a fairly new marketing practice, and how you can leverage podcasts for branded content partnerships to get tremendous engagement for your brand.
What Brands Think About When Choosing A Celebrity
Oct 10 • 11 min
In this episode, Stacy talks to you about making sure your brand chooses the right celebrity partner for your advertising campaign.
Why Organic Product Placement Increases Brand Sales
Oct 3 • 12 min
In this episode, Stacy talks to you about the importance of organic product placement and provides detail to the types of product placement available for brand partnerships by sharing product placement success stories from over the years.
Dealing With A Celebrity Endorser’s Bad Behavior As A Brand - Part II
Sep 26 • 17 min
In this episode, Stacy shares what happens when a celebrity has more than just a bad day – and truly makes a mistake so big, that their celebrity endorsement brand partnerships suffer.
Dealing With A Celebrity Endorser’s Bad Behavior As A Brand - Part I
Sep 19 • 9 min
In this episode, Stacy talks to you about what happens when a celebrity has more than just a bad day – and truly makes a mistake so big, that their celebrity endorsement brand partnerships suffer.
How Blogging Helps Brands Get Sales
Sep 12 • 10 min
In this episode, Stacy explains how blogging helps brands get sales and customers. The reason she knows it works is…we’ve found it to be a phenomenal tool for Hollywood Branded.
What Our Team Learned That You May Not Know
Sep 6 • 11 min
In this episode, Stacy talks to you about some of the things you might not realize about product placement, celebrity endorsements, and influencers!
How To Launch An Influencer Marketing Campaign That Works
Aug 29 • 6 min
In this episode, Stacy Jones explains how to implement an influencer marketing strategy that works.
7 Fixes For When Your Brand Becomes The Bad Guy On Screen
Aug 22 • 11 min
In this episode, Stacy dishes out the 7 next step moves for what brands can do as part of crisis management when their product becomes the bad guy on TV.
Product Placement Versus Brand Integration
Aug 15 • 9 min
In this episode, Stacy explains the differences between product placement and brand integration.
The Power Of Award Shows For Brands
Aug 8 • 13 min
Stacy talks to you about the power of award shows for brands, and the best way to leverage opportunities like The Oscars for brand marketing partnerships.
Everyone On Your Team Makes A Difference
Aug 1 • 10 min
In this episode, Stacy explains why every individual on your team makes a difference to your company and that forgetting this is one of the biggest mistakes you can make.
5 Tricks To Staying On Top Of Emails For Any Business
Jul 25 • 10 min
In this episode, Stacy shares with you how our team has addressed a challenge felt across the nation by all business types - email organization - and provides a simple 5 step plan for staying on top of those emails.
What Papa John’s Can Do To Recover From A PR Nightmare
Jul 18 • 16 min
In this episode, Stacy reveals what brands like Papa John’s can do to recover from a PR nightmare caused by a celebrity – or in this case, their own self-created celebrity persona and brand founder.
Dealing With Fraud As A Business Owner - Part 3
Jul 11 • 17 min
In this episode, Stacy concludes her story of the international cyber fraud that nearly destroyed our agency, to help other business owners keep the same from happening to them.
Dealing With Fraud As A Business Owner - Part 2
Jul 5 • 18 min
In her last podcast, Stacy laid out the background knowledge as the prequel to her agency’s fraud nightmare. In this episode, Stacy continues to talk to you about the fraud that happened in the hopes that she can help prevent it from happening to your…
Dealing With Fraud As A Business Owner - Part 1
Jun 27 • 11 min
In this episode, Stacy revisits an agency nightmare to teach you how to protect your business from the same thing!
How To Get Your Team To Blog - Part 2
Jun 20 • 12 min
In part two of this episodic series, Stacy talks to you about how to get your team to blog, why it is just so important for your company to do so, and how Hollywood Branded has created over 700 blogs.
How To Get Your Team To Blog Part 1
Jun 13 • 10 min
In this episode, Stacy talks to you about how to motivate your team to blog. She also explains why it is just so important for your company to do so.
Product Placement Trade Out Opportunities in Hollywood TV and Film
Jun 6 • 10 min
In this episode, Stacy talks to you about product placement trade out opportunities in Hollywood!
Did The Brand Pay For The Celebrity To Hold That?
May 30 • 7 min
In this episode, Stacy helps to explain how some celebrities are paid to hold a brand with paparazzi hired to take the perfect shot in order to share it with media outlets.
18 Ways Tech Brands Can Leverage Content Marketing To Make Sales Happen: Part 2
May 23 • 12 min
In this episode, Stacy talks to you about even more ways that tech brands can leverage content marketing to help drive brand awareness and trigger sales.
18 Ways Tech Brands Can Leverage Content Marketing To Make Sales Happen: Part 1
May 16 • 15 min
In this episode, Stacy shares how tech brands can leverage content marketing to help drive brand awareness and trigger sales.
Cannabis and Product Placement Content Marketing Partnerships
May 9 • 9 min
In this episode, Stacy talks to you about how cannabis brands have been able to stand out and gain brand awareness through product placement content marketing partnerships.
PR For Medical Practices Part 4
May 2 • 9 min
In the conclusion to a four-part podcast series, Stacy provides you with very easy steps for you and your team to incorporate PR into your own company to help drive media awareness and make your appointment books even busier!
PR For Medical Practices - Part 3
Apr 25 • 12 min
In part three of this four-part podcast, Stacy shows you how to write a press release that can help you get media coverage for your medical practice.
PR For Medical Practices - Part 2
Apr 18 • 13 min
In part two of this four-part series, Stacy shows you how to make sure your medical practice website is ready for a journalist.
PR For Medical Practices - Part 1
Apr 11 • 15 min
In this episode, Stacy shares the tools you’ll need to create a PR program for your medical practice, and why it is just so important for your company to have a PR plan in place.
Celebrity Endorsements And The Olympics
Apr 4 • 10 min
In this episode, Stacy talks to you about some of the Olympic celebrity endorsement partnerships that were launched during the 2018 Winter Olympics.
Our Entertainment Marketing Survey Results
Mar 28 • 9 min
In this episode, Stacy continues the discussion from last week about our entertainment marketing survey and what it revealed about how brands and their agencies approach product placement to ensure success.
A Look Inside Our Entertainment Marketing Survey
Mar 21 • 8 min
In this episode, Stacy sheds light on the survey our agency launched on entertainment marketing that was created to better understand market perception on product placement and celebrity endorsements by brands and their agencies. And boy, did it have some…
Branding At The Oscars - Walmart short form branded content
Mar 14 • 9 min
In this episode, Stacy continues the conversation from last week about Oscar no-fee brand moments from the 90th Academy Awards, and specifically about Walmart’s sponsored short form branded content.
Branded At The Oscars
Mar 7 • 12 min
Welcome to another episode of Marketing Mistakes (And How To Avoid Them). In this episode, Stacy talks about Oscar brand moments from the 90th Academy Awards, and how a few brands won some major global exposure.
7 Reasons Why We Blog
Feb 28 • 15 min
In this episode, Stacy dishes out the seven reasons why our agency blogs.
The Truth About Independent Films and Brand Partnerships
Feb 21 • 11 min
In this episode, Stacy shares the truth about working with independent films and brand partnerships.
5 Ways To Evaluate If Your Content Is A Good Brand Vehicle For Product Placement
Feb 14 • 5 min
In this episode, Stacy discusses the 5 ways producers can evaluate if their content is a good brand vehicle for product placement.
How Influencers Buy Fake Followers And Why Brand Marketers Should Care
Feb 7 • 10 min
In this episode, Stacy explains how you can prote…
4 Reasons Why Productions Use Product Placement
Jan 31 • 6 min
In this episode, Stacy explains the four reasons …
What Makes Partnering With A Production Worth It To A Brand
Jan 24 • 6 min
In this episode, Stacy explains what makes a TV o…
Legal Rules About Product Placement In The USA
Jan 17 • 10 min
In this Episode, Stacy Jones provides more inform…
Why Logo Design Matters For Product Placement
Jan 10 • 5 min
In this episode, why a brand’s logo is one of the…
4 Key Ways Producers Can Get More Creative On Making Brand Partnerships Work
Jan 3 • 6 min
In this episode, Stacy shares the four key ways p…
13 Reasons Why Production Companies Need To Hire A Brand Marketing Strategist
Dec 27, 2017 • 8 min
In this episode, Stacy Jones unveils the 13 reaso…
12 Ways Apps Use Content To Drive Downloads And Brand Awareness
Dec 20, 2017 • 10 min
In this episode, Stacy discusses the 12 ways app …
3 Ways Apps Can Work With Influencers, Celebrities And Content Marketing
Dec 13, 2017 • 10 min
In this episode, Stacy discusses the three major …
12 Steps To Working With A Celebrity
Dec 6, 2017 • 12 min
In this episode, Stacy Jones shares the 12 steps …
Luxury Brands And Entertainment Marketing
Nov 29, 2017 • 8 min
In the latest episode, Stacy Jones discusses some…
A Day In The Life of Hollywood Branded
Nov 22, 2017 • 10 min
In this week’s podcast, Stacy Jones talks to you …
Global Audience Numbers You Need To Know About
Nov 15, 2017 • 8 min
In this episode, Stacy discusses what global bran…
6 Ways To Measure A Brands Product Placement Campaign
Nov 8, 2017 • 7 min
In this episode, Stacy shares 6 ways that you can…
4 Ways Brands Can Leverage Fashion For Sales Impact
Nov 1, 2017 • 11 min
In this episode, Stacy shares four ways to engage…
6 Ways Brands Can Leverage ‘Scary’ To Create More Sales
Oct 25, 2017 • 8 min
In this episode, Stacy shares 6 ways scary conten…
The Realities Of Paid Product Placement Today
Oct 18, 2017 • 12 min
In this episode, Stacy discusses the realities of…
TV Pilots And Brand Partnerships
Oct 11, 2017 • 8 min
In this episode, Stacy explains how a TV show com…
Flip And Fold Your Brand To Talk Show Success
Oct 4, 2017 • 8 min
In this episode, Stacy discusses how your brand c…
9 Ways To Leverage Product Placement Through Social Media
Sep 27, 2017 • 15 min
In this episode, Stacy shares 9 successful ways …
7 Steps To Create A Product Placement Program
Sep 20, 2017 • 7 min
In this episode, Stacy shares seven key steps to …
Top 10 Decision Makers On Set Who Need To Know Your Brand
Sep 13, 2017 • 9 min
In this episode, Stacy discusses the top 10 Decis…
Using Social Media At Brand Sponsored Events
Sep 6, 2017 • 8 min
In this episode, Stacy shares 10 tips that can h…
A Six Step Guide For Brands Wanting To Work With Influencers
Aug 30, 2017 • 9 min
In this episode, Stacy shares six steps you need …
Importance Of Social Media Influencers
Aug 23, 2017 • 8 min
In this episode, Stacy discusses the importance o…
10 Reasons For Product Placement
Aug 16, 2017 • 8 min
In this episode, Stacy shares ten reasons why bra…
Strategic (& Free!) Promotional Partnerships For Your Brand
Aug 9, 2017 • 12 min
In this episode, Stacy shares tips on how to get …
Repurposing Content From Social Influencers
Aug 2, 2017 • 11 min
In this episode, Stacy discusses what to do after…
Why Product Placement Provides An Advertising Solution To TV Clutter
Jul 26, 2017 • 8 min
In this episode, Stacy discusses why production p…
3 Reasons Micro Influencers Get Better Engagement
Jul 19, 2017 • 7 min
In this episode, Stacy shares three reasons why m…
History Of Product Placement And How Productions Can Become Better Brand Partners
Jul 12, 2017 • 9 min
In this episode, Stacy discusses the history of p…
How Hollywood Celebrities Are Used For Global Endorsements
Jul 5, 2017 • 7 min
In this episode, Stacy discusses how Hollywood ce…
Using Product Placement In Content For Baby Boomers
Jun 28, 2017 • 8 min
In this episode, Stacy discusses opportunities to…
Should The Business Behind Product Placement Be Kept Secret
Jun 21, 2017 • 6 min
In this episode, Stacy discusses whether the busi…
Entertainment Marketing Is A Long Game
Jun 14, 2017 • 7 min
In this episode, Stacy shares the reasons why ent…
The Risk Of Not Having A Public Relations Plan In Place
Jun 7, 2017 • 10 min
In this episode, Stacy discusses the importance o…
8 Step Guide To How Much To Spend On Social Influencer Marketing
May 31, 2017 • 18 min
In this episode, Stacy discusses how to best util…
The Risks And Costs Of Social Influencer Marketing
May 24, 2017 • 13 min
In this episode, Stacy discusses the risks of soc…
9 Reasons Why Programmatic Advertising Doesn’t Work For Product Placement
May 17, 2017 • 13 min
In this episode, Stacy discusses why programmatic…
7 Steps To A Celebrity Social Media Campaign
May 10, 2017 • 15 min
In this episode, Stacy shares 7 tips on how to pa…
9 Steps To Get Your Brand On A Talk Show
May 3, 2017 • 15 min
In this episode, Stacy explains how you can go ab…
Marketing To The Beat Of Music Video Product Placement
Apr 26, 2017 • 10 min
In this episode, Stacy talks about how your brand…
Product Placement Case Study – Securing Trade Out Opportunities In Hollywood
Apr 20, 2017 • 10 min
In this episode, Stacy shares information about a…
Cracking 15 Steps For Celebrity Influencer Buy In
Apr 12, 2017 • 13 min
In this epsiode, Stacy shares 15 steps to get soc…
The Differences Between Advertising, PR And Entertainment Marketing
Apr 5, 2017 • 7 min
In this episode, Stacy explains the difference be…
10 Tips For Social Media
Mar 31, 2017 • 12 min
In this episode, Stacy shares 10 tips which will …
Do You Want To Hire A Celebrity Or A Celebrity Influencer
Mar 30, 2017 • 5 min
In this episode, Stacy discusses the difference b…
Get Consumers To Remember Your Brand Faster
Mar 28, 2017 • 6 min
In this episode, Stacy discusses one of the more …
How Brands Use Retro Product Placement For Branding
Mar 22, 2017 • 7 min
In this episode, Stacy discusses the power of bra…
The Cost And Benefit Of A Celebrity Tweet Versus Paid Social Ads
Mar 21, 2017 • 9 min
In this episode, Stacy discusses the difference b…
How To Secure The Right Influencer For Your Brand
Mar 20, 2017 • 11 min
In this episode, Stacy shares tips on how to choo…
How Much Does Product Placement Cost
Mar 17, 2017 • 14 min
In this epsiode, Stacy discusses just how much pr…
How To Create More Successful Instagram Posts
Mar 16, 2017 • 7 min
In this episode, Stacy discusses 10 ways that bra…
How To Get Your Brand In Celebrity Swag Bags
Mar 16, 2017 • 11 min
In this episode, Stacy shares tips on how to get …
Creating Celebrity Endorsement Safeguards
Mar 14, 2017 • 8 min
In this episode, Stacy shares tips on how to crea…
Finding Out If Your Instagram Influencer Has Fake Followers
Mar 14, 2017 • 9 min
In this episode, Stacy shares five simple steps t…