Nir And Far: Business, Behaviour and the Brain

Nir And Far: Business, Behaviour and the Brain

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Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. Become a supporter of this podcast: https://anchor.fm/nirandfar/support
3 Ways to Make Better Decisions Using “The Power of Noticing”-Nir&Far-Episode#89
Jan 7 • 10 min
Nir’s Note: This book review is by Sam McNerney. Sam writes about cognitive psychology, business, and philosophy. In Moneyball, Michael Lewis tells the story of Billy Bean, the general manager of the Oakland Athletics who transformed the A’s using…
4 Simple Things I Did to Control My Bad Tech Habits-Nir&Far-Episode#87
Dec 24, 2018 • 12 min
Nir’s Note: In this guest post, Sharbani Roy explores techniques she used to break bad habits related to eating, sleeping and exercising. Sharbani blogs at sharbaniroy.com and you can follow her on twitter @Sharbani. It’s 2 AM and you’re exhausted, but…
From Laid to Paid: How Tinder Set Fire to Online Dating-Nir&Far-Episode#86
Dec 17, 2018 • 7 min
Nir’s Note: In this guest post, Ryan Hoover takes a look at Tinder, a red hot dating app. Ryan dives into what makes the Tinder app so popular and engaging. Ryan blogs at ryanhoover.me and you can follow him on Twitter at rrhoover. The Tinder app has…
Can Online Apps Change Real-Life Behavior?-Nir&Far-Episode#85
Dec 10, 2018 • 11 min
Nir’s Note: This guest post is written by Max Ogles. Max is an editor for NirAndFar.com and heads marketing for CoachAlba.com, a mobile health startup. Follow him on Twitter and read his blog at MaxOgles.com. Weight gain happens pound by pound, over many…
Bible App: Getting 100 Million Downloads is More Psychology Than Miracles-Nir&Far-Episode#84
Dec 3, 2018 • 19 min
Nir’s Note: An edited version of this essay appeared in The Atlantic. Below is my original. It’s not often an app has the power to keep someone out of a strip club. But according to Bobby Gruenewald, CEO of YouVersion, that’s exactly what his Bible app…
3 Ways I Use Technology to Find Happiness-Nir&Far-Episode#83
Nov 26, 2018 • 6 min
Nir’s Note: This guest post comes from Brendan Kane who has built technology for MTV, Paramount, Taylor Swift, Rihanna, and the NHL. In this article, Brendan describes how he reprogramed the way he views the world using little more than his iPhone and…
Go Ask Grandma: How To Design For “Normals”-Nir&Far-Episode#82
Nov 19, 2018 • 7 min
Note: This post originally appeared in Techcrunch. I’m proud to have co-authored this post with Katy Fike, PhD. Dr. Fike is a gerontologist, systems engineer and Partner at Innovate50, a consulting firm helping companies create products and services for…
Mass Persuasion, One User At A Time-Nir&Far-Episode#81
Nov 12, 2018 • 10 min
“Successful entrepreneurs recommend reading this article about the persuasion techniques companies use to drive engagement.” Scratch that, how’s this? “Tons of people are tweeting this article. Find out why.” You can read the Nir and Far blog post on:…
Time for Digital Hat Racks-Nir&Far-Episode#80
Nov 5, 2018 • 11 min
The first thing Don Draper does when he gets to his office is give his busty secretary a suggestive wink. The second thing he does is take off his fedora. Finally, depending on the severity of the previous night, he completes his morning routine with a…
Today’s Behaviors, Tomorrow’s Startups-Nir&Far-Episode#79
Oct 29, 2018 • 5 min
Nir’s Note: In this guest post, Ryan Hoover takes a look at how new behaviors are shaping tech opportunities. Ryan blogs at ryanhoover.me and you can follow him on Twitter at rrhoover. Startups that build a product attached to nascent behaviors have an…
User Growth & Engagement: A Hacker Metric-Nir&Far-Episode#78
Oct 22, 2018 • 14 min
If you’re like me, you’ve had enough of the Facebook IPO story. For tech entrepreneurs struggling to build stuff, the cacophony of recent press is just more noise. That’s why when my friend Andrew Chen posted an insightful analysis of Facebook user data,…
Why Startups Must Be Behavior Experts-Nir&Far-Episode#77
Oct 15, 2018 • 6 min
Face it; you’re hooked. It’s your uncontrollable urge to check for email notifications on your phone. It’s your compulsion to visit Facebook or Twitter for just a few minutes, but somehow find yourself still scrolling after an hour. It’s the fact that if…
Make Your Users Do the Work-Nir&Far-Episode#76
Oct 8, 2018 • 10 min
The belief that products should always be as easy to use as possible is a sacred cow of the tech world. The rise of design thinking, coinciding with beautiful new products like the iPhone, has led some to conclude that creating slick interfaces is a…
Who’se Really Addicting You to Technology?-Nir&Far-Episode#75
Oct 1, 2018 • 11 min
“Nearly everyone I know is addicted in some measure to the Internet,” wrote Tony Schwartz in a recent essay in The New York Times. It’s a common complaint these days. A steady stream of similar headlines accuse the Net and its offspring apps, social media…
What Is, and Is Not, Your Product’s Job-Nir&Far-Episode#74
Sep 24, 2018 • 5 min
The first step in the art of building a company is understanding customer motivation. Unless you deeply understand the job your customer is hiring your product to do, you may be surprised to learn what is, and is snot, the reason to buy your products. You…
The Best Word of Mouth Marketing-Nir&Far-Episode#73
Sep 17, 2018 • 7 min
Nir’s Note: Jonah Berger is a marketing professor at the Wharton School and author of the New York Times bestseller Contagious: Why Things Catch On. Contagious explains the science behind word of mouth, how six key factors drive products and ideas to…
‘Assistant-As-App’: Next Big Tech Trend-Nir&Far-Episode#72
Sep 10, 2018 • 10 min
App makers are returning to the roots of what our phones are for. They are after all communications devices. So called “invisible apps” engaging in “conversational commerce” are popping-up in all sorts of unrelated industries. Over the next few years,…
Why People Check Their Tech-NirandFar-Episode#71
Sep 3, 2018 • 9 min
Chances are you’ve experienced the following: You’re with a small group of friends at a nice restaurant. Everyone is enjoying the food and conversation when someone decides to take out his phone — not for an urgent call, but to check email, Instagram, and…
Want To Hook Users? Drive Them Crazy-Nir&Far-Episode#70
Aug 27, 2018 • 8 min
The Hook Model goes beyond reinforcing behavior; it creates habits, spurring users to act on their own, without the need for expensive external stimuli like advertising. The Hook Model is at the heart of many of today’s most habit-forming technologies.…
What A-Players Do That You Don’t-Nir&Far-Episode#69
Aug 22, 2018 • 6 min
There is a reason why jocks become Fortune 500 CEOs. But you don’t need a varsity jacket to apply these lessons to your own life. In fact, I’m a born nerd who until recently hated athleticism. You can read the Nir and Far blog post on: What A-Players Do…
Good Products Start With Good Questions-Nir&Far-Episode#68
Aug 13, 2018 • 7 min
Nir’s Note: My friend Jake Knapp just published a fantastic book titled, Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days. The book details a process he and his colleagues at Google Ventures use to quickly go from idea, to prototype,…
Designing to Reward Our Tribal Sides-Nir&Far-Episode#67
Aug 6, 2018 • 9 min
We are a species that depend on one another. Scientists theorize humans have specially adapted neurons that help us feel what others feel, providing evidence that we survive through our empathy for others. We’re meant to be part of a tribe and our brains…
What You Don’t Know About Human Intuition-Nir&Far-Episode#66
Jul 30, 2018 • 5 min
A few years ago, Joe Marks, then Disney’s vice president of research, visited Tokyo Disneyland and was puzzled by a particular behavior he observed there. Park visitors were standing in line, often for many hours at a time, outside a shop in the park’s…
Where is the Web Going?-Nir&Far-Episode#65
Jul 23, 2018 • 6 min
Here’s the gist: * Disruptive web innovation comes from changes in interface. * Interfaces, which make information easier to understand by mainstream users, create world-changing companies. * The next stage of the web is the Curated Web, which like the…
Why Your Goals Will Fail-Nir&Far-Episode#64
Jul 16, 2018 • 9 min
If you’re like most people, you have a New Year’s resolution in place and you may have even stuck to it so far this year. Good for you! Realistically though, you’re going to fail. How long have you said you really should get in shape, or lamented the need…
Would You Take a Bet - Nir&Far-Episode#63
Jul 9, 2018 • 6 min
Changing habits is hard. But what if there was a way to dramatically improve your odds of quitting even your worst habits? What if this method was shown to be over 8 times more effective than traditional methods at helping people quit a stubborn addiction…
The Two Words that Created a #1 App-Nir&Far-Episode#62
Jul 2, 2018 • 7 min
Nir’s Note: In contrast to last week’s post on the power of saying “no,” Eric Clymer shares how a creative attitude helped his team build a #1 ranked app. Eric was the lead developer of the “A Beautiful Mess” app and is a Partner at Rocket Mobile. In…
Designing to Reward our Tribal Sides-Nir&Far-Episode#61
Jun 25, 2018 • 9 min
We are a species that depend on one another. Scientists theorize humans have specially adapted neurons that help us feel what others feel, providing evidence that we survive through our empathy for others. We’re meant to be part of a tribe and our brains…
Are Companies Too Obsessed With Growth-Nir&Far-Episode#61
Jun 18, 2018 • 8 min
Nir’s Note: In this guest post, Abhay Vardhan, discusses how to measure the strength of user habits with cohort analysis and retention rate. Abhay is a founder of Blippy.com and blogs at abhayv.com. Follow Abhay on Twitter @abhayvardhan. A common mistake…
Getting Over Your Fear of Missing Out-Nir&Far-Episode#60
Jun 11, 2018 • 8 min
Nir’s Note: This post is co-authored with Stuart Luman, a science, technology, and business writer who has worked at Wired Magazine, the Bulletin of the Atomic Scientists, and IBM. In 2013, the word “FoMO” was added to the Oxford English Dictionary. The…
Forming New Habits - Nir&Far - Episode#59
Jun 4, 2018 • 7 min
Note: I’m proud to have co-authored this post with my good friend Charles Wang. Charles is a co-founder of LUMOback, a former classmate, and an accomplished psychiatrist. He brings a great perspective to the art of Behavior Engineering. You can read the…
Conquer Distractions With This Simple Chart-Nir&Far-Episode#58
May 28, 2018 • 10 min
Is the world more distracting? Sometimes it seems that way. With our digital devices buzzing, world events demanding our attention, and more things to entertain us than ever before, it certainly seems harder to focus on what’s really important. And yet,…
3 Ways to Make Better Decisions-Nir&Far-Episode#57
May 21, 2018 • 10 min
Nir’s Note: This book review is by Sam McNerney. Sam writes about cognitive psychology, business, and philosophy. In Moneyball, Michael Lewis tells the story of Billy Bean, the general manager of the Oakland Athletics who transformed the A’s using…
3 Ways I Use Technology to Find Happiness-Nir&Far-Episode 56
May 14, 2018 • 6 min
Nir’s Note: This guest post comes from Brendan Kane who has built technology for MTV, Paramount, Taylor Swift, Rihanna, and the NHL. In this article, Brendan describes how he reprogramed the way he views the world using little more than his iPhone and…
You’d Be Surprised By What Really Motivates Users-Nir&Far-Episode#55
May 7, 2018 • 10 min
Nir’s Note: This article is adapted from Hooked: A Guide to Building Habit-Forming Products, a book I wrote with Ryan Hoover and originally appeared on TechCrunch. Earlier this month, Twitter co-founder Biz Stone unveiled his mysterious startup Jelly. The…
Why do Fads Fade? The Inevitable Death of Flappy Bird-Nir&Far-Episode#54
Apr 30, 2018 • 11 min
On February 8, 2014, an app called Flappy Bird held the coveted No. 1 spot in the Apple App Store. The app’s 29-year-old creator, Dong Nguyen, reported earning $50,000 a day from the game. You can read the Nir and Far blog post on: Why do Fads Fade? The…
When Distraction is a Good Thing-Nir&Far-Episode#53
Apr 23, 2018 • 11 min
Is distraction a curse or a blessing? Not giving full attention to what we should be doing makes us miss deadlines, fail classes, and crash into other drivers. Distraction certainly has a price. Nonetheless, we love our distractions! Social media,…
Why Behavior Change Apps Fail to Change Behavior-Nir&Far-Episode#52
Apr 16, 2018 • 12 min
Imagine walking into a busy mall when someone approaches you with an open hand. “Would you have some coins to take the bus, please?” he asks. But in this case, the person is not a panhandler. The beggar is a PhD. As part of a French study, researchers…
The Sweet Spot: Where Technology Meets the Motivational Brain-Nir&Far-Episode#51
Apr 9, 2018 • 9 min
Nir’s Note: This guest post is by Dr. Marc Lewis, who studies the psychology and neuroscience of addiction. After years of active research, Marc now talks, writes, and blogs about the science and experience of addiction and how people outgrow it. Visit…
The Strange Way Being “Good” Hurts Your Willpower-Nir&Far-Episode#50
Apr 2, 2018 • 9 min
Nir’s Note: This guest post is by Paulette Perhach. Paulette writes about finances, psychology, technology, travel, and better living for the likes of The New York Times, Elle, and Slate. I learned how to respect authority from my father. At the top of a…
The Real Reason “Stupid” Startups Raise So Much Money-Nir&Far-Episode#49
Mar 26, 2018 • 5 min
Have you noticed all the startups raising massive sums of money recently? Perhaps you’ve scratched your head wondering how a company like Buzzfeed, known for its website full of animated gifs, listicles and quizzes, just raised $50 million dollars,…
How to Use Psychology to Make Persuasive Video-Nir&Far-Episode#48
Mar 19, 2018 • 13 min
Compared to other media types on the web, video is unique in the immediacy with which it can convey a vast amount of emotional and informational content to its viewers. By virtue of the fact that video is an instantaneous form of communication, it has the…
How to Build Habits In A Multi-Device World-Nir&Far-Episode#47
Mar 12, 2018 • 11 min
Allow me to take liberties with a philosophical question reworked for our digital age. If an app fails in the App Store and no one is around to use it, does it make a difference? Unlike the age-old thought experiment involving trees in forests, the answer…
Framing Reward is as Important as Reward Itself-Nir&Far-Episode#46
Mar 5, 2018 • 6 min
You can read the Nir&Far blog post on: Framing Reward is as Important as Reward Itself https://www.nirandfar.com/2014/11/framing.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on…
Stop Building Apps, Start Building User Behaviors-Nir&Far-Episode#45
Feb 26, 2018 • 5 min
You can read the Nir and Far blog post on Stop Building Apps, Start Building User Behaviors https://www.nirandfar.com/2012/07/stop-building-apps-and-start-building-behaviors.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If…
Psychology of Sports: How Sports Infect Your Brain-Nir&Far- Episode#44
Feb 19, 2018 • 10 min
Note: I co-authored this post with Andrew Martin and David Ngo. It originally appeared in TechCrunch. This week, fans packed stadiums in London wearing their nation’s colors like rebels ready for battle in Mel Gibson’s army. They screamed with excitement…
Infinite Scroll: The Web’s Slot Machine-Nir&Far-Episode#43
Feb 12, 2018 • 6 min
A few years ago, everyone was clicking. Today, we’re all scrolling. Twitter, Pinterest, Facebook, Instagram, and Medium – it seems everyone is getting on the infinite scroll bus. What is it about this magical design pattern that has so many consumer web…
Hooks: An Intro on How to Manufacture Desire-Nir&Far-Episode#42
Feb 5, 2018 • 10 min
Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait. Try “Facebook addict” or “Twitter addict” or even “Pinterest addict” and you’ll soon get a slew of results from…
Hooking Users In 3 Steps: An Intro to Habit Testing-Nir&Far-Episode#41
Jan 29, 2018 • 8 min
The truly great consumer technology companies of the past 25 years have all had one thing in common: they created habits. This is what separates world-changing businesses from the rest. Apple, Facebook, Amazon, Google, Microsoft, and Twitter are used…
Getting Your Product Into the Habit Zone - Nir&Far-Episode#40
Jan 22, 2018 • 7 min
As the web becomes an increasingly crowded place, users are desperate for solutions to sort through the online clutter. The Internet has become a giant hairball of choice-inhibiting noise and the need to make sense of it all has never been more acute.…
The Psychology of a Billion-Dollar Enterprise App: Why is Slack so Habit-Forming?-Nir&Far-Episode#39
Jan 15, 2018 • 7 min
Slack isn’t just another office collaboration app. The company has been called, “the fastest-growing workplace software ever.” Recent press reports claim that “users send more than 25 million messages each week,” and that the company is, “adding $1…
How to Clear Your Computer of Focus-Draining Distraction - Nir&Far - Episode #38
Jan 8, 2018 • 8 min
By the looks of his laptop, Robbert Van Els could be mistaken for a secret agent. His screen is an explosion of urgent files — a master control center for managing clandestine operatives. The man of mystery persona is typified by a side-sliding sports car…
This Weird Research-Backed Goal Setting Hack Actually Works - Nir&Far - Episode#37
Dec 26, 2017 • 9 min
Nir’s Note: This article on goal setting was originally published in early 2016 but got such a great reader response that I decided to expand and update it along with adding the video below. Let me know what you think in the comments. Over the past four…
Three Steps to Get Up To Speed On Any Subject Quickly - Nir&Far - Episode#36
Dec 18, 2017 • 10 min
“Don’t boil the ocean,” Terry said as he slapped a tall stack of papers on my desk. “Just tell us what we need to know.” I was staring at a serious problem. To help our firm win a multimillion-dollar consulting contract, I had five days to tell my new…
Happiness Hack: This One Ritual Made Me Much Happier - Nir&Far - Episode#35
Dec 11, 2017 • 9 min
When my wife and I moved to New York City in 2001, recently graduated from college and newly wed, we were eager to find friends. We knew nearly no one but were sure we’d soon find a fun-loving group like the 20- and 30-something New Yorkers who…
Think Different is Bad Advice - Nir&Far - Episode#34
Dec 4, 2017 • 10 min
Nir’s Note: This guest post is an excerpt from the new book Invisible Influence: The Hidden Factors that Shape Behavior, written by my friend and Wharton School professor, Jonah Berger. Being different, the notion goes, is the route to success. Think…
Die Dashboards, Die - Nir&Far - Episode#33
Nov 27, 2017 • 8 min
In years to come, conversations will breathe new life into software—particularly the boring enterprise tools millions of knowledge workers begrudgingly use every day. Conversational user interfaces (CUIs) work because of our familiarity with messaging.…
How to Stay Informed Without Losing Your Mind - Nir&Far - Episode#32
Nov 20, 2017 • 6 min
Around the election, in a desperate search for answers about our nation’s future, I found myself scrolling, reading, and watching everything I could. I was trapped in an endless pull-to-refresh cycle of consuming more news, tweets, posts, and videos than…
Hyperbolic Discounting: Why You Make Terrible Life Choices - Nir&Far - Episode#31
Nov 13, 2017 • 6 min
Nir’s Note: This guest post is written and illustrated by Lakshmi Mani, a product designer working in San Francisco. Have you ever had a mounting pile of work you know you need to do but for some reason didn’t? There’s an important deadline looming, your…
How to Get People to Help Each Other - Nir&Far - Episode#30
Nov 6, 2017 • 8 min
Nir’s Note: This guest post is by Max Ogles, who writes at MaxOgles.com. On March 27, 1964, Kitty Genovese was brutally attacked and killed in the open streets of New York City. What makes Genovese’s story so tragic is that police later discovered…
Human + A.I. = Your Digital Future - Nir&Far - Episode#29
Oct 30, 2017 • 12 min
In the new film Ex Machina, a reclusive billionaire invents a robotic artificial intelligence. To test whether his invention is indistinguishable from a human being, he helicopters-in a young engineer to see if he falls in love with the robot. Today,…
Confirmation Bias: Why You Make Terrible Life Choices -Nir&Far - Episode 28
Oct 23, 2017 • 8 min
You walk into your first yoga class. You’re a little insecure about your weight and how your yoga clothes cling to your body revealing every flaw. You’re nervous about making a fool of yourself. Your eyes instantly zoom onto the fit model-esque people…
Nir Eyal Interview with Adam Alter Author of Irresistible
Aug 21, 2017 • 30 min
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Nir Eyal Interview with Adam Alter Author of Irresistible
Aug 21, 2017 • 30 min
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Nir Eyal Interview with Adam Alter Author of Irresistible
Aug 21, 2017 • 29 min
In today’s episode, Nir talks with guest Adam Alter, best-selling author, about his book Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked. Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you…
Tech Companies Are Addicting People But Should They Stop-Nir&Far-Episode#26
Aug 15, 2017 • 16 min
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Tech Companies Are Addicting People But Should They Stop-Nir&Far-Episode#26
Aug 15, 2017 • 16 min
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Tech Companies Are Addicting People But Should They Stop-Nir&Far-Episode#26
Aug 15, 2017 • 15 min
To understand technology addiction (or any addiction for that matter) you need to understand the Q-tip. Perhaps you’ve never noticed there’s a scary warning on every box of cotton swabs that reads, “CAUTION: Do not enter ear canal…Entering the ear canal…
Darren Austin - Nir & Far - Episode #25
Aug 7, 2017 • 11 min
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Darren Austin - Nir & Far - Episode #25
Aug 7, 2017 • 11 min
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Darren Austin - Nir & Far - Episode #25
Aug 7, 2017 • 11 min
You can read the Nir and Far blog post on: Here’s How Alexa Hooks You https://www.nirandfar.com/2017/06/how-amazons-alexa-hooks-you.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe…
Focus - Nir & Far - Episode #24
Jul 31, 2017 • 10 min
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Focus - Nir & Far - Episode #24
Jul 31, 2017 • 10 min
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Focus - Nir & Far - Episode #24
Jul 31, 2017 • 10 min
Having a hard time focusing lately? You’re not alone. Research shows interruptions occur about every twelve minutes in the workplace, and every three minutes in university settings. In an age of constant digital interruptions, it is no wonder you’re…
Vanessa Van Edwards - Nir & Far - Episode #23
Jul 24, 2017 • 12 min
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Vanessa Van Edwards - Nir & Far - Episode #23
Jul 24, 2017 • 12 min
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Vanessa Van Edwards - Nir & Far - Episode #23
Jul 24, 2017 • 12 min
Vanessa Van Edwards is the author of “Captivate: The Science of Succeeding with People” Vanessa’s book is available here: http://amzn.to/2qmIbN8 Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please…
Alexandra Watkins - Nir & Far - Episode #22
Jul 17, 2017 • 13 min
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Alexandra Watkins - Nir & Far - Episode #22
Jul 17, 2017 • 13 min
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Alexandra Watkins - Nir & Far - Episode #22
Jul 17, 2017 • 13 min
Alexandra Watkins, author of “Hello, My Name Is Awesome: How to Create Brand Names That Stick Paperback” talks with Nir Eyal Get Alexandra’s book here: http://amzn.to/2gVOgiu Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you…
Dan Olsen - Nir & Far - Episode #21
Jul 10, 2017 • 17 min
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Dan Olsen - Nir & Far - Episode #21
Jul 10, 2017 • 17 min
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Dan Olsen - Nir & Far - Episode #21
Jul 10, 2017 • 17 min
Dan Olsen, author of “The Lean Product Playbook,” talks with Nir Eyal about how to innovate at companies large and small. Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and…
Compassion - Nir & Far - Episode #20
Jul 3, 2017 • 16 min
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Compassion - Nir & Far - Episode #20
Jul 3, 2017 • 16 min
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Compassion - Nir & Far - Episode #20
Jul 3, 2017 • 15 min
Nir Eyal is the author of Hooked: How to Build Habit-Forming Products, and an entrepreneur who regularly writes about the intersection of psychology, technology, and business. Recently, he hosted Monica Worline for a Heleo Conversation on the intersection…
Willpower - Nir & Far - Episode #19
Jun 26, 2017 • 13 min
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Willpower - Nir & Far - Episode #19
Jun 26, 2017 • 13 min
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Willpower - Nir & Far - Episode #19
Jun 26, 2017 • 12 min
Not so long ago, my after work routine looked like this: After a particularly grueling day, I’d sit on the couch and veg for hours, doing my solo version of “Netflix and chill,” which meant keeping company with a cold pint of ice cream. I knew the ice…
How to Build Tech that Feels like a Friend - Nir & Far - Episode #18
Jun 19, 2017 • 12 min
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How to Build Tech that Feels like a Friend - Nir & Far - Episode #18
Jun 19, 2017 • 12 min
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How to Build Tech that Feels like a Friend - Nir & Far - Episode #18
Jun 19, 2017 • 12 min
Recently, I needed to book a lunch meeting. To help coordinate, I asked Amy to assist and cc’d her on the email. “Amy,” I wrote, “please help us find a time to meet. Let’s plan for sushi at Tokyo Express on Spear Street.” Amy looked at my calendar, found…
Placebo Buttons - Nir & Far - Episode #17
Jun 12, 2017 • 7 min
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Placebo Buttons - Nir & Far - Episode #17
Jun 12, 2017 • 7 min
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Placebo Buttons - Nir & Far - Episode #17
Jun 12, 2017 • 7 min
All products and services, everything we buy and use, have but one job—to modulate our mood. The fundamental reason we use technology of all sorts, from stone tools to the latest iPhone, is to make us feel better. To prove the point, consider how…
Alison Levine - Nir & Far - Episode #16
Jun 5, 2017 • 21 min
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Alison Levine - Nir & Far - Episode #16
Jun 5, 2017 • 21 min
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Alison Levine - Nir & Far - Episode #16
Jun 5, 2017 • 20 min
Alison Levine, author of “On the Edge: Leadership Lessons from Mount Everest and Other Extreme Environments” talks with Nir Eyal Get Alison’s book here: http://amzn.to/2hHe6o6 Subscribe to Nir’s blog and receive a free workbook:…
Newsfeed - Nir & Far - Episode #15
May 29, 2017 • 8 min
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Newsfeed - Nir & Far - Episode #15
May 29, 2017 • 8 min
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Newsfeed - Nir & Far - Episode #15
May 29, 2017 • 7 min
Around the election, in a desperate search for answers about our nation’s future, I found myself scrolling, reading, and watching everything I could. I was trapped in an endless pull-to-refresh cycle of consuming more news, tweets, posts, and videos than…
How to Achieve Your Goals By Creating an Enemy
May 22, 2017 • 15 min
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How to Achieve Your Goals By Creating an Enemy
May 22, 2017 • 15 min
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How to Achieve Your Goals By Creating an Enemy
May 22, 2017 • 14 min
DJ Khaled, the one-man internet meme, is known for warning his tens of millions of social media followers about a group of villains he calls “they.” “They don’t want you motivated. They don’t want you inspired,” he blares on camera. “They don’t want you…
Steals Idea - Nir & Far - Episode #13
May 15, 2017 • 7 min
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Steals Idea - Nir & Far - Episode #13
May 15, 2017 • 7 min
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Steals Idea - Nir & Far - Episode #13
May 15, 2017 • 7 min
The subject line read: “did you see this?” The message was from my editor Jen. “Nir, I saw the headline on this story and thought it might be written by you—but no!” she wrote. “Very weird.” I instantly clicked on the link she’d sent. It was uncanny! An…
3 Pillars - Nir & Far - Episode #12
May 8, 2017 • 10 min
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3 Pillars - Nir & Far - Episode #12
May 8, 2017 • 10 min
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3 Pillars - Nir & Far - Episode #12
May 8, 2017 • 10 min
If you’ve started a tech company to make a lot of money, chances are you’re bad at math—or simply delusional. Statistically speaking, your odds of a big-time payday are somewhere between zero and almost zero. Ninety-two percent of startups fail within…
Monica Worline - Nir & Far - Episode #11
May 1, 2017 • 18 min
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Monica Worline - Nir & Far - Episode #11
May 1, 2017 • 18 min
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Monica Worline - Nir & Far - Episode #11
May 1, 2017 • 17 min
Nir Eyal is the author of Hooked: How to Build Habit-Forming Products, and an entrepreneur who regularly writes about the intersection of psychology, technology, and business. Recently, he hosted Monica Worline for a Heleo Conversation on the intersection…
Hard Goals - Nir & Far - Episode #10
Apr 25, 2017 • 8 min
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Hard Goals - Nir & Far - Episode #10
Apr 25, 2017 • 8 min
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Hard Goals - Nir & Far - Episode #10
Apr 25, 2017 • 7 min
Over the past four years, I’ve discovered many incredible ways to hack my habits, set better goals, and improve my life. I have taught myself to love running, dramatically improved my diet and found the focus to write a bestselling book. Understanding how…
Two Ways to Keep Customers Hooked - Nir & Far - Episode #9
Apr 17, 2017 • 13 min
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Two Ways to Keep Customers Hooked - Nir & Far - Episode #9
Apr 17, 2017 • 13 min
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Two Ways to Keep Customers Hooked - Nir & Far - Episode #9
Apr 17, 2017 • 12 min
Larry Page, CEO of Alphabet (the company formerly known as Google), has a quirky way of deciding which companies he likes. It’s called “The Toothbrush Test.” According to the New York Times, when Page looks at a potential company to acquire, he wants to…
Tipping - Nir & Far - Episode #8
Apr 11, 2017 • 8 min
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Tipping - Nir & Far - Episode #8
Apr 11, 2017 • 8 min
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Tipping - Nir & Far - Episode #8
Apr 11, 2017 • 8 min
My taxi pulled up to the hotel. I got out my credit card and prepared to pay for the ride. The journey was pleasant enough but little did I know I was about to encounter a bit of psychological trickery designed to get me to pay more for the lift. Chances…
Microsoft Habits - Nir & Far - Episode #7
Apr 3, 2017 • 10 min
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Microsoft Habits - Nir & Far - Episode #7
Apr 3, 2017 • 10 min
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Microsoft Habits - Nir & Far - Episode #7
Apr 3, 2017 • 10 min
“I’m endlessly loyal,” my wife said, staring straight into my eyes. But she wasn’t talking about our marriage — she was pledging her allegiance to a piece of software. “I’ll never quit Microsoft Office,” she told me. “It does too much for me to leave it.”…
Fat - Nir & Far - Episode #6
Mar 27, 2017 • 11 min
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Fat - Nir & Far - Episode #6
Mar 27, 2017 • 11 min
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Fat - Nir & Far - Episode #6
Mar 27, 2017 • 11 min
Fitness apps are all the rage. An explosion of new companies and products want to track your steps and count your calories with the aim of melting that excess blubber. There’s just one problem — most of these apps don’t work. In fact, there is good reason…
Email Habits - Nir & Far - Episode #5
Mar 20, 2017 • 10 min
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Email Habits - Nir & Far - Episode #5
Mar 20, 2017 • 10 min
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Email Habits - Nir & Far - Episode #5
Mar 20, 2017 • 10 min
I don’t usually write about personal and revealing matters, but recently I’ve noticed something I don’t like about myself–I check email too often. This confession doesn’t come easily, because, ironically, I am the author of a book titled Hooked: How to…
Distracted Tech - Nir & Far - Episode #4
Mar 13, 2017 • 9 min
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Distracted Tech - Nir & Far - Episode #4
Mar 13, 2017 • 9 min
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Distracted Tech - Nir & Far - Episode #4
Mar 13, 2017 • 9 min
Four minutes into pitching the wonders of his invention to an influential reporter, Patrick Paul gets hit with the kind of snarky comment startup entrepreneurs dread. Paul is the founder of Hemingwrite, a “distraction free writing tool with modern…
Bad Habits - Nir and Far - Episode #3
Mar 7, 2017 • 11 min
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Bad Habits - Nir and Far - Episode #3
Mar 7, 2017 • 11 min
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Bad Habits - Nir and Far - Episode #3
Mar 7, 2017 • 11 min
I had just finished giving a speech on building habits when a woman in the audience exclaimed, “You teach how to create habits, but that’s not my problem. I’m fat!” The frustration in her voice echoed throughout the room. “My problem is stopping bad…
Apple Watch - Nir and Far - Episode #2
Mar 7, 2017 • 10 min
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Apple Watch - Nir and Far - Episode #2
Mar 7, 2017 • 10 min
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Apple Watch - Nir and Far - Episode #2
Mar 7, 2017 • 10 min
If you are among the 19 million people Apple predicts will buy an Apple Watch, I have some bad news for you — I’m betting there is an important feature missing from the watch that’s going to drive you nuts. That doesn’t mean you shouldn’t buy one. In…
4 Ways To Break Customers’ Habits - Nir and Far - Episode #1
Mar 7, 2017 • 6 min
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4 Ways To Break Customers’ Habits - Nir and Far - Episode #1
Mar 7, 2017 • 6 min
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4 Ways To Break Customers’ Habits - Nir and Far - Episode #1
Mar 7, 2017 • 6 min
Consider just about any product you find yourself using without thinking and you’ll find a hook. Do you sometimes check your phone without really knowing why? Hook. Ever opened Facebook or Twitter to do just one thing only to find yourself scrolling and…
Nir And Far: Business, Behavior, and the Brain (Preview)
Feb 28, 2017 • 1 min
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Nir And Far: Business, Behavior, and the Brain (Preview)
Feb 28, 2017 • 1 min
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Nir And Far: Business, Behavior, and the Brain (Preview)
Feb 28, 2017 • 1 min
I’m excited to announce my first podcast episode about business, behavior, and the brain is now available on iTunes, Stitcher, Overcast, or wherever you get your podcasts. I will be posting our episodes every Monday starting next week and would love to…