The Build Cycle

The Build Cycle

thebuildcycle.com
#Startup Stories and growth hacks for Entrepreneurs
#055 - How to Build a Consumer Direct Brand w/ Fezzari Bike’s Chris Washburn
Sep 17 • 57 min
More and more entrepreneurs, myself included, are launching with a direct-to-consumer business model, and for good reason. It’s never been easier. But just because you can start easily, doesn’t mean running and scaling that business will be easy. Today,…
#054 - The Easy Way to Close More Sales with Matthew Pollard
Sep 5 • 52 min
Do you want to make more sales? Do you struggle to close the deal? Then you’re probably doing it all wrong. Matthew Pollard bills himself as “The Rapid Growth Guy”, and that branding is just the teaser to bring you into his world of story telling as the…
#053 - How to Double your Profits with Cadence author Pete Williams
Aug 29 • 53 min
What if I told you there were simple little things you could do that would double your revenues and profits? Sound to good to be true? At the top level, doubling your business can seem like a monumental task. Where do we start? What do we do? In his new…
#052: How to Create a Winning Brand w/ Ponysaurus’ David Baldwin
Aug 20 • 39 min
Do you want to create a brand that stands out? Wondering how to create a world class brand that people actually care about and love? Then you’ll love this Branding Master Class with Ponysaurus Brewing co-founder David Baldwin, who is also the founder of…
#051: Create a Platform & Monetize your Videos w/ Uscreen founder PJ Taei
Aug 13 • 51 min
This episode is a mix of “how I built this” and “how to make money making videos”, with equal parts business strategy, startup story, and best practices for monetizing your videos. The expert is Uscreen founder PJ Taei, who built a video-on-demand…
#050: How to Get Your Products as OEM Spec
Jul 26 • 28 min
This week’s episode is very short, under 30 minutes, but it’s packed with valuable insights about how to get your product spec’d as original equipment on something larger, or just get your product, service or tech bundled in as part of a bigger finished…
#049: Fireside Co-founders Tell How to (Possibly Not) Run a Conference
Jul 3 • 83 min
I’ll be honest. This conversation didn’t exactly head in the direction I thought it would, but that’s what makes it so darn fun to listen to. It might be my most entertaining episode yet, and in the end, it came out full of value, too. Dan Levine and…
#048: Build a Better Service Business w/ Bikeflights.com Founder Bill Alcorn
Jun 25 • 47 min
If you’re looking to build a service business, especially one that utilizes an existing service infrastructure, this episode is for you. There are some industries - finance, insurance, and telecom come to mind - that are so big and so regulated, that they…
#047: How to Build a Scalable Business w/ World Bicycle Relief founder FK Day
Jun 18 • 54 min
What if you start a non-profit out of a for-profit, then that non-profit starts its own for-profit to fund its non-profit operations? Sound confusing? It’s not, and it’s actually an incredibly smart way to help change the world without constantly relying…
#046 - How to Crush Kickstarter with Peak Design’s Peter Dering
Jun 12 • 69 min
Are you ready to CRUSH kickstarter? If you’re like me, you probably think of crowdfunding as a way to launch your product, using it to raise the money needed to fund the startup. Well, we might be all wrong. Peak Design did it differently, and they are…
#045 - How to Build a Better Brand with Stoked Roasters’ Jax Mariash
May 29 • 56 min
If you’ve ever dreamt about turning your passion into your business, this episode is for you. Jax Mariash is the founder of Stoked Roasters, a small but growing coffee company that took a different approach to their branding. See, Jax is also an insanely…
#044: Owning Your Outcome & Life w/ Jordan Harbinger
May 16 • 68 min
Long time fans have been wondering “Why did Jordan Harbinger leave the Art of Charm podcast?” Yes, Jordan’s departure from AoC came a surprise to its listeners, but it shouldn’t have come as a surprise to him. We discuss why he’s no longer there, but…
#043: How to Succeed on YouTube Long Term - Col Collective’s Mike Cotty, Part 2
May 11 • 75 min
What if you could leverage your work so that others pay for your passion project? That’s what Col Collective founder Mike Cotty is doing, getting his sponsors to fund his YouTube channel. In this Part 2, we explore how he films, edits and produces his…
#042: Start your business while working full time - Col Collective’s Mike Cotty, Part 1
Apr 26 • 46 min
If you’ve ever wondered how you could start your own business as a side hustle while being employed full time, this episdoe is for you. Especially if you actually like your job, but dream of more freedom. Mike Cotty started The Col Collective while…
#041 - Succeed by Being Cooler than the Competition w/ Tentsile founder Alex Shirley-Smith
Mar 25 • 52 min
I’ve long believed that if you made something so cool it can’t be ignored, then you’ve got a real business opportunity. Not a business yet, just an opportunity. But put in the work to build a real product, manage production and dial in the marketing, and…
#040 - Sell Something No One Knows They Need w/ Strider Bikes’ Ryan McFarland
Mar 15 • 72 min
What do you do if you have a life changing product, but no knows they need it? That’s the problem Strider Bikes founder Ryan McFarland faces. In this episode we talk about how he redesigned the bicycle for kids as young as 2 by throwing conventional…
#039 - How the Energy Bar Business Really Works w/ Bearded Bros’ Caleb Simpson
Feb 22 • 69 min
So, you want to start a nutrition or supplement company?. After all, energy bars and healthy snack foods are exploding, right? Here’s how the business really works, as told by someone who’s been doing it for almost eight years, gained distribution in REI…
#038 - How to Grow an Accessories Brand w/ Handup Gloves’ Cody Wallis
Jan 30 • 47 min
Do you want to start an apparel or accessories brand? Or see how others are using social media to grow their brand and sales? Handup Gloves founder Cody Wallis tells us how he does both, along with tips and tactics to create the designs and get a finsihed…
#037 - How to Change the Game w/ The Sufferfest Founder David McQuillen
Jan 17 • 95 min
“The best entrepreneurial ideas are when someone solves their own problem and then realizes there are other people out there that have the same problem.” Think about a product you use weekly, then think about every way you could make it better. Then…
#036 - How to Launch an Event Series w/ Kids Adventure Games
Jan 5 • 77 min
Wondering how to start an events business? It doesn’t matter if you’re running a tradeshow, a conference, a marathon, or a kids obstacle course race series, the fundamentals are the same. That last one is what Billy and Helen Mattison have done, building…