Renegade Thinkers Unite

Renegade Thinkers Unite

renegadethinkersunite.libsyn.com/podcast
Host Drew Neisser
61: Going Beyond Marketing Through Social Media and Listening to Customer Voice
Jan 19 • 35 min
As the CMO of Hootsuite, Penny Wilson has some fantastic insights into the social media listening industry and why identifying the customer voice of your company is essential. Not only is customer voice important for executing exceptional customer service…
60: How to Reach Your Zone of Focus and the Top Marketing Trends for 2018
Jan 12 • 36 min
For the 60th episode of Renegade Thinkers Unite, Drew Neisser interviews Peter Shankman - author, serial entrepreneur, and a world-renowned speaker on social economics. He is a top-tier expert on customer service, social media, public relations, and…
59: Incorporating Listening into Social Marketing for Increased Customer Connections
Jan 5 • 43 min
On this episode of Renegade Thinkers Unite, Drew Neisser asks CMO of NetBase Solutions, Paige Leidig, the top questions surrounding social listening and analytics. Drew and Paige dive into social listening to give you and your business the best chance to…
58: Brand Building For Company Differentiation and Workplace Fulfillment
Dec 29, 2017 • 38 min
Drew’s guest on this episode, Juliette Rizkallah, has an MBA from Harvard University and over 20 years of marketing and cybersecurity experience. As the CMO for SailPoint, she has linked the idea of identity management to cybersecurity and built a brand…
57: Improving Customer Satisfaction Through Enhanced Marketing Techniques
Dec 22, 2017 • 38 min
With more than 15 years of healthcare marketing experience, Senior Vice President of Marketing at Binary Fountain, Aaron Clifford, talks with Drew in this episode about the importance of understanding what your customers are saying about your brand. As…
56: Social Marketing Campaigns: Engagement Matters More Than Publication
Dec 15, 2017 • 38 min
For some time now the social marketing campaigns of most brands have consisted of scheduling out loads of content through Buffer or another social management tool and letting it run. Kevan Lee, Director of Marketing at Buffer says your promotions, blog…
55: Courage: Why Any CMO Job Description Is Incomplete Without It
Dec 8, 2017 • 33 min
The role of the Chief Marketing Officer in any company is tough simply because it requires a seemingly contradictory set of skills - the foresight and courage of a brand marketer, and the detail and systems approach of a performance marketer. How can…
54: Story-Driven Content Marketing That Drives Leads
Dec 1, 2017 • 33 min
B2B storytelling isn’t easy especially on a modest budget. On this episode, Tungsten Network’s CMO Connie O’Brien breaks down how her internal and external team built a story-driven content marketing program that filled the company’s pipeline with…
53: Holiday Wishes to Do Something Good
Nov 23, 2017 • 5 min
Think of this episode as a happy holiday greeting with just a bit of meat on the bones as Michele Fino, CMO of DoSomething.org, offers family-friendly advice on how to give back during the holiday season. Michele’s suggestions are short and sweet offering…
52: Special Preview of 2018 CES w Shelly Palmer
Nov 20, 2017 • 42 min
Are you hyped for the 2018 International Consumer Electronics Show? Today’s guest, Shelly Palmer (CEO of the Palmer Group), covers some of the biggest tech trends that will be shown off at the event. Palmer talks about the future of AI, illustrating how…
51: The Power of a Crystal Clear Positioning to Turnaround Your Brand
Nov 17, 2017 • 39 min
Retail is not exactly rich with turnaround stories these days but that’s exactly what’s happened at Pearle Vision. CMO Doug Zarkin provides a step-by-step review of how the brand has gone from stagnant to revitalized, indicated by same-store sales growth,…
Special 50th Episode: Lessons from 200+ CMOs
Nov 10, 2017 • 45 min
We may be 50 episodes in, but we’ve only begun to scratch the surface of the many innovative marketing ideas out there. This special episode takes a unique twist; instead of asking the questions, Drew will be answering them! Marketing Today podcast host…
49: The Intersection of Marketing & Storytelling (with Chris Bohjalian)
Nov 7, 2017 • 20 min
Conveying an emotional idea is tricky. For marketers especially, it can be difficult to attach a sense of deep meaning to a product or service. Bestselling author Chris Bohjalian discusses strategies for pulling on an audience’s heartstrings in Part II of…
48: If Marketing is Storytelling Then Learn from NYT #1 Bestseller Chris Bohjalian
Nov 3, 2017 • 41 min
Marketing is all about telling stories. Who could share better storytelling insights than #1 New York Times bestselling author Chris Bohjalian? A character-driven novelist who imports his own emotional experiences into many of his deeply descriptive…
47: Diversity Matters for Marketers - Not Just HR
Oct 27, 2017 • 42 min
The days of remaining silent on social issues in the workplace are nearly over. As the subject of workplace inclusiveness explodes onto the scene, companies need to start thinking about diversity as a focal point. As award-winning entrepreneur Jennifer…
46: Visionary CEO Alan Trefler on Future of Marketing
Oct 20, 2017 • 38 min
If your CEO is skeptical about your marketing strategy, chances are you’ll run into problems internally and externally. To operate more effectively and with the board’s full support, you need to fully comprehend the data and communicate it honestly. Few…
45: Turning Your Blog or Podcast into a Lead Generation Machine
Oct 13, 2017 • 43 min
Whether you’re considering entrepreneurship or eager to rise another rung on the marketing ladder, now is the time to be thinking about your personal brand and enter the world of content creators. To understand how to navigate this potentially perilous…
44: Content Marketing Reinvented by 93-Year-Old WNYC
Oct 6, 2017 • 43 min
WNYC’s transformation from a traditional regional broadcaster to a multi-platform media powerhouse offers lessons for just about any marketer, especially those seeking to become content providers. Setting the stage for our extensive conversation, Peter…
43: Redefining Core Brand Values to Drive Marketing Success
Sep 29, 2017 • 26 min
A company without values is like a tree without roots. As soon it faces adversity, it will tumble over. When Denise Broady arrived at WorkForce Software, she was alarmed to find out that the company did not have any written values in place. In this…
42: Why The Best Talent is Going Client-side w CMO of Boxed.com
Sep 22, 2017 • 41 min
Boxed.com is in the business of delivering joy. Whether you work for the e-commerce startup or order from them, there’s a good chance they’ll make you smile. On this episode, Boxed.com’s CMO Jackson Jeyanayagam discusses his role in helping the brand…
41: Special Episode on Cybersecurity for Marketers
Sep 19, 2017 • 35 min
Although the Equifax hack put cybersecurity on the priority list for 140 million Americans, it is hardly a new issue for consumers. What’s new here is that your martech stack has created even more exposure for your company’s data. So have a listen as…
40: Meet McDonald’s Maestro of Social Customer Care
Sep 15, 2017 • 36 min
If you’re not focusing on customer experience, you may be missing out on a huge opportunity to build brand love. Dan Gingiss—Senior Director of Global Social Media for McDonald’s—believes in the power of service. He identifies social media as a key medium…
39: How Shell USA is Drilling for Brand Loyalty
Sep 8, 2017 • 30 min
Many fuel companies struggle to build loyalty among customers. With so many potential gas options out there, most consumers won’t go out of their way to choose a specific brand. At Shell, it is the job of Dan Little (Head of North American Marketing) to…
38: Why CMOs are Testing VR Now with Google’s Help
Sep 1, 2017 • 28 min
Is virtual reality putting us on the brink of a new marketing revolution? Google’s creative think tank, Zoo, has initiated a study on VR in hopes of recognizing its full potential. Abigail Posner, who is the Head of Strategic Planning at Zoo, boldly…
37: Drawing Up the Perfect Marketing Mix for Silicon Valley ComicCon
Aug 25, 2017 • 32 min
Not all heroes wear capes. Trip Hunter, CEO of Silicon Valley ComicCon, just happens to work with people who do. When he was tasked with creating buzz for the con from scratch in its inaugural year, Trip had just two weapons at his disposal: a renegade…
36: Special Episode on KFC Using VR to Energize & Train Their Cooks
Aug 24, 2017 • 37 min
Virtual Reality (VR) as a marketing tool is in the very early stages of development which is why we recorded this special episode live from the launch of “The Hard Way – a KFC Virtual Training Escape Room.” In this episode, you’ll learn why KFC spent six…
35: When Design Thinking is CMO Thinking
Aug 18, 2017 • 35 min
The goal of Renegade Thinkers Unite is to present you with fresh approaches to age old problems — and this episode does that in spades with guest Jerome Nadel, CMO of Rambus. Nadel will introduce you to the idea of design-led marketing and how rather than…
34: How Storytelling Begets Healthy Marketing for UCHealth
Aug 11, 2017 • 32 min
It’s not easy to get a breakthrough marketing strategy off the ground; it’s even more difficult to kick start a new idea in a highly regulated industry. This roadblock didn’t stop Manny Rodriguez, CMO of UCHealth, from developing an eye-opening campaign.…
33: How Avaya’s CMO Marketed Through Chapter 11
Aug 4, 2017 • 27 min
Fortunately for Avaya, which filed for Chapter 11 in January of 2017, CMO Morag Lucey provided the kind of courageous leadership that leaves one both awed and inspired. Lest you think we are exaggerating, have a listen to this episode and you’ll want to…
32: How Kofax’s CMO Built a Global Marketing Organization
Jul 28, 2017 • 26 min
Chief Marketing Renegade Drew Neisser interviews Grant Johnson, Chief Marketing Officer of Kofax, a global automation provider for businesses. As you will learn, Johnson’s proudest accomplishment as a marketer is bringing everyone together into a single,…
31: B2B Marketing Success Starts with Internal Alignment
Jul 25, 2017 • 24 min
This episode is the first of a two-part series with Grant Johnson, CMO of Kofax, a huge company you made not have heard of unless you’re in need of automation software. Grant is a veteran marketer who managed to pull together three separate organizations…
30: From Drug Dealer to Saks Studio - The Stirring Success Story of ConBody
Jul 21, 2017 • 38 min
Brace yourself for the most inspiring episode of Renegade Thinkers Unite thus far. In fact, our guest Coss Marte, had us choking back tears. His story begins a little over a decade ago, when he kick started his own enterprise as a teenager in front of a…
29: How Mars Cashes in on Content Marketing
Jul 14, 2017 • 30 min
Gone are the days of “just throw it out there” and “let’s see what happens” when it comes to marketing campaigns. The hard truth is that in 2017, we have too much information at our disposal to lean on our instincts and creative prowess to connect with…
28: Road-Tested Tips for Driving a Marketing Department
Jul 7, 2017 • 17 min
Without communication, businesses crumble. Sending a clear message is the only surefire way to get people to care about your brand. This need for coherence isn’t limited to the marketer-consumer relationship, however—all business branches should work in…
27: How A Regional Bank Built its Sterling Reputation
Jun 30, 2017 • 29 min
One of the most difficult but important things marketers can do is find a way to make their brand stand out from the competition. This is an especially weighty challenge in the financial industry, as Suzanne Copeland, the former CMO of Sterling National…
26: Proof Positive that Social Selling Works w Nimble CEO Jon Ferrara
Jun 27, 2017 • 26 min
Jon Ferrara, the founder and CEO of Nimble, fires up insights faster than you can say, “what does CRM stand for again?” As a CRM pioneer, Jon has build two successful companies, the latest being Nimble, a powerful tool for individuals and companies…
25: Marketing Your Business without Paid Media
Jun 23, 2017 • 24 min
Jon Ferrara grew the social selling platform Nimble from scratch to 100,000 users in just a couple of years without spending a dime on media. He has also converted 15% of those users to paid subscribers making Nimble a model for bootstrapping…
24: How BNY Mellon Marketing Sings with Hamilton
Jun 16, 2017 • 27 min
Is the key to immortality for brands simply about finding the right moment for reinvention? When Ron Chemow’s Hamilton became Lin-Manuel Miranda’s Broadway sensation, Global Head of Corporate Marketing Aniko Delaney recognized the opportunity for BNY…
23: How Cirque du Soleil Soared Above Vegas Competitors
Jun 9, 2017 • 37 min
Keeping a brand fresh means evolving with trends, but Alma Derricks, former VP of Sales & Marketing of the Retail Sales Division at Cirque du Soleil, knows that not every trend is right for every industry. As someone who runs towards moments of…
22: Special Episode on CRM from PegaWorld
Jun 6, 2017 • 30 min
This episode will help you understand the state-of-the-art for CRM (Customer Relationship Management) and how forward-thinking businesses are capitalizing on CRM to improve customer experiences and drive revenue.
21: Transformational B2B Marketing — The Modern Software Factory
Jun 2, 2017 • 33 min
In this podcast, you’ll learn about where to start your brand transformation, why your brand should be a “sage” instead of a “hero,” the importance of creating a tangible customer experience and the strategy behind CA’s new ad campaign, “The Modern…
20 - Inside Story on Marketing The New York Times
May 26, 2017 • 31 min
As Chief Revenue Officer, Meredith Kopit Levien is a driving force behind The New York Times’s digital transformation and their stunningly timely “The Truth is Hard” campaign. When the news became the news during the 2016 presidential election cycle,…
19 : Secret to B2B Marketing (Be Your Own Best Customer)
May 20, 2017 • 28 min
When Tom Libretto joined Pegasystems as Chief Marketing Officer, he recognized that his new company was on the cusp of huge changes. Applying his experience at major companies like IBM, Nokia and Chase, Libretto dove headfirst into his role, first by…
18: Engaged Employees Beget Better Marketing
May 13, 2017 • 35 min
Described as both a bulldog and a warrior, Intuit’s VP of Marketing Patti Newcomer-Simmons built her reputation by seeking out the difficult challenges most mortals try to avoid. One such challenge was to dramatically improve departmental performance at a…
17: How Mercy Corp Rebranded w $50,000
May 6, 2017 • 19 min
Dara Royer sat alone at her desk pondering the seemingly impossible—how do you rebrand a global organization with only a $50,000 budget? She knew in her heart of hearts that rebranding was not just a nice next step for Mercy Corps, but it was a critical…
16: Marketing’s Torrid Trio: Storytelling, Data + Tech
Apr 29, 2017 • 24 min
Digital rock star and Spotify’s Global Vice President for Growth & Marketing, Mayur Gupta, joins us in this week’s podcast to talk predictive marketing, lack of separation in online and offline worlds, and why quality beats quantity when it comes to…
15: 3 Keys to Creativity w Larry Robertson
Apr 22, 2017 • 31 min
There are three salient features of creativity, regardless of the form it takes: It’s new, it’s everywhere, and everyone can do it. This week we switch it up on RTU to talk to the expert on creativity, Larry Robertson. Robertson’s latest book, The…
14: Marketo’s CMO Reveals The Engagement Economy
Apr 15, 2017 • 29 min
At one point in our inspiring conversation, Chandar Pattabhiram says “I’ve always believed that people buy candles not because they need candles, but because they need light.” As CMO of Marketo, Chandar brings a floodlight to the world of marketing,…
13: Giving to Grow w Pete Krainik, The CMO Club
Apr 8, 2017 • 28 min
Every brand strives to build emotional connections with its constituents but few have succeeded in the manner of Pete Krainik, founder and CEO of The CMO Club. Starting from scratch in 2007, Pete has built a remarkably collaborative membership of over 800…
12: Building a Loyalty Program w Ryan Linders, Sally Beauty
Apr 1, 2017 • 28 min
Ryan Linders, VP CRM, Loyalty, and Marketing Analytics at Sally Beauty provides a rare glimpse into the initial phases of building a customer loyalty program from scratch. You’ll learn how Linders got the program off the ground and how Sally Beauty…
11: Art of Fan Building - Guest, Will Dailey (Performing Artist)
Mar 25, 2017 • 32 min
In episode 9, we take a break from big brand CMOs to hear from independent musician Will Dailey. Why this deviation? Well first, I’ve been trying to get an interview with Will Dailey ever since I saw him speak at a Content Marketing conference in 2016…
10: Special Episode 2 from IBM Amplify on Watson Marketing
Mar 22, 2017 • 24 min
Special Episode - A second report from IBM Amplify on Watson Marketing and Cognitive Computing. Drew Neisser talks with Amber Armstrong, IBM Director of Digital Amplification and Demand Generation. Explore the future of marketing and customer experience…
9 Special Episode from #IBMAmplify on Influencer Marketing
Mar 20, 2017 • 26 min
Drew Neisser Reports on Influencer Marketing
8: Building Loyalty - Guest, Rich Honiball, Navy Exchange
Mar 18, 2017 • 27 min
Rich Honiball, is the CMO of the Navy Exchange (NEX), which generates over $2 billion in sales through over 300 retail stores worldwide that range from a 200 square foot “Micro Market”, a 24/7 vending operation, to a 200,000 square foot flagship store…
7: Leading with Enthusiasm - Guest, Elissa Fink of Tableau
Mar 12, 2017 • 35 min
When Elissa Fink joined Tableau she was one of 40 employees that helped orchestrate a user conference for 200. Ten years later Tableau has a staff of over 3,200, a user conference for 13,000 and revenue that exceeds a billion dollars annually. It’s an…
6: RTU: Rebranding via Employees - Guest, Gina McDuffie, CMO of VER
Mar 5, 2017 • 26 min
Gina McDuffie of VER, one of the largest video/audio equipment providers in the world, shares how she helped evolve what was Video Equipment Rentals into VER, not just from a naming standpoint but also how they marketed and interacted with their global…
5: RTU: Repositioning - Guest, Arra Yerganian, CMO of Sutter Health
Feb 8, 2017 • 24 min
Lamenting the fact that the healthcare industry “says the same thing and blends into this mush,” Arra Yerganian is “working to change the conversation” about Sutter Health. To achieve this goal Yerganian is “leaning in when others lean away” and seeks to…
4: RTU: Content Marketing - Guest, David Beebe, Marriott
Feb 1, 2017 • 23 min
The notion of having a large-scale content studio in-house would be radical for many brands but that’s just the opening scene for David Beebe who “set out to establish [Marriott] as the largest producer of travel lifestyle content.” A veteran of…
3: RTU: Customer Centricity - Guest, Dan Marks, Hancock + Whitney Bank
Jan 30, 2017 • 22 min
As a long-time financial services marketer, you would expect Dan Marks to have the science of marketing down pat. And indeed he does, having built a predictive marketing spend model at First Tennessee Bank (see my book The CMO’s Periodic Table: A…
2: RTU: Brand Authenticity - Guest, Lee Applbaum, CMO, Patron Spirts
Jan 30, 2017 • 24 min
With over 70% share of the premium tequila market, it would be easy for Patrón’s CMO to rationalize a conservative marketing approach. Instead, Lee Applbaum believes that success can only be found by “challenging long-standing norms in luxury and in…
1: RTU: Influencer Marketing w Eric Reynolds, CMO, Clorox
Jan 29, 2017 • 23 min
Packaged goods companies are well known for their marketing discipline and not the place you’d expect to hear a CMO express the need for “tolerating a lot more chaos and ambiguity in the culture and the way we work in order to get to the good stuff.” But…
0: Welcome to Renegade Thinkers Unite!
Jan 28, 2017 • 17 min
Described by Inc as one of the “sharpest minds” in marketing, Renegade Thinkers Unite podcast host Drew Neisser is a recognized authority on cutting-edge techniques and has won innumerable awards for creativity and campaign effectiveness. In Episode 0,…