The Chat Bubble

The Chat Bubble
Let’s talk about Messaging

Two Announcements
Feb 15 • 8 min
Just two quick announcements on the podcast this week.
Strategic trends for messaging platforms in 2020
Feb 8 • 24 min
Following last week’s conversation with Jed Alpert, and channeling by best Ben Thompson (or Scott Galloway) in this week’s episode I pull apart different approaches for how messaging platforms might grow. Most episodes are focused on tactics,…
Jed Alpert, Mobile Commons founder and SVP at Upland Software
Jan 24 • 24 min
Jed founded Mobile Commons, which was one of the earliest mobile messaging platforms. Mobile Commons brought thousands of messaging campaigns to hundreds of non-profits, government agencies and healthcare companies. Mobile Commons was acquired by…
Jeremy Horowitz from the Messenger Mastermind podcast
Jan 18 • 33 min
Today’s guest is Jeremy Horowitz, host of the Messenger Mastermind podcast. We talk about how eCommerce companies use Facebook Messenger and what to expect with the upcoming changes to Facebook Messenger
Facebook’s Messenger pricing could be fixed so everyone wins
Jan 11 • 19 min
The new Facebook Messenger pricing model, might hurt the channel and all of the developers that have built on Messenger. There is a different approach that might work better for everyone involved.
Messaging as a digital marketing channel in 2020
Jan 4 • 25 min
Messaging is digital marketing. This podcast explores how text messaging, RCS, SMS, Facebook Messenger, WhatsApp and Instagram Threads will be used as marketing channels in 2020.
Text Messaging, Facebook Messenger and RCS in 2019
Dec 28, 2019 • 21 min
Let’s review the year 2019 in the messaging space. The one word that summarizes what’s going on is “uncertainty”. The biggest messaging platforms, Facebook Messenger and SMS/RCS, are undergoing big changes and nobody knows what’s going to happen. Peer…
OutreachCircle Launches P2P SMS
Dec 20, 2019 • 25 min
Sangeeth Peruri joins the podcast to talk about OutreachCircle and the recent launch of P2P texting into the product. OutreachCircle is a tool that helps businesses or organizations like political campaigns or local unions communicate and drive…
5 Industries with an unfair advantage with messaging campaigns
Dec 14, 2019 • 21 min
Certain types of organizations are predisposed to be more successful with messaging. Let’s list those industries and talk through why certain verticals are better than others with messaging as a marketing and communication channel.
Why isn’t SMS marketing bigger than email marketing?
Dec 7, 2019 • 27 min
Anyone that’s worked on SMS marketing campaigns has seen incredible response rates and conversion rates. It’s extremely common for the SMS list to convert at 3x, 5x or even 10x the rate of the email list. We’ve all wondered, why is there so…
Facebook Messenger Case Study: Chatfuel with Leeds Beckett University
Dec 1, 2019 • 25 min
This podcast is a review of a case study . A written review has been posted on This is a great example of how Facebook Messenger can work with an existing sales and marketing process to make customers happier and make the whole process more…
How to optimize the new, top metric in Facebook Messenger
Nov 24, 2019 • 19 min
The “welcome message” is part of the Facebook ad, and the most critical piece taking users from the ad click to the Messenger conversation. In this episode we talk about best practices for the welcome message and how to build tests for welcome…
Andre Sternberg shares Sierra Club’s approach to Facebook Messenger
Nov 9, 2019 • 25 min
Sierra Club is well known for their environmental protection efforts. In the non-profit tech world they are also known for being an innovative and data driven organization. They were an early adopter of Facebook Messenger and over the past few years…
Announcing @Mssg -
Nov 2, 2019 • 7 min is a site that shares news, best practices and case studies about everything messaging. The idea is to build community around people running messaging campaigns and to provide information for those looking to launch messaging at their…
What’s still possible with Facebook Messenger
Oct 19, 2019 • 16 min
Facebook announced big changes with the Messenger platform. These changes greatly affect how organizations can use Messenger in the future. This has created a lot of uncertainty in the space and frankly a lot of worry. The good times are…
Facebook crushes their Messenger ecosystem and may just reinvent mobile ads in the process
Sep 28, 2019 • 24 min
Facebook announced that only verified news Pages can send broadcasts. I personally don’t know what it takes to become a verified news Page, but I imagine that less than 1% of Pages doing Messenger can be verified. So any Page that has built a…
The Holy Grail of Messaging
Jun 15, 2019 • 15 min
This episode talks through the big ideas around how messaging can reach it’s full potential for organizations. Spoiler alert - we’re not there yet.
How to ask for data in a text message conversation
Jun 1, 2019 • 22 min
This is a more advanced episode that talks through the best practices for collecting user data in an SMS conversation.
Why non-profits own the messaging space.
May 25, 2019 • 23 min
I’d suggest that when it comes to messaging, non-profits have launched the most interesting and successful campaigns. In this episode we talk about why that might be the case.
Why Non-profits Are Rushing to Messaging
May 18, 2019 • 16 min
This episode details why messaging is such an exciting channel for non-profits (and businesses). The ideas behind this podcast are also posted at In June I’m presenting a talking about non-profits using messaging channels…
How can organizations use WhatsApp?
May 11, 2019 • 18 min
WhatsApp provides some new tools for non-profits and business to communicate on using their app. Here is an overview of the basics as to where an organization can start with WhatsApp.
Derek Johnson, Tatango CEO, talks shared short codes and 10DLC
Apr 27, 2019 • 25 min
Derek Johnson is prolific, talking about SMS, RCS and the messaging space on the and . He chats with me today about changes to how the carriers plan to manage shared short codes and long codes. Derek provides valuable information, echoing what…
Messaging Drives More Action
Apr 12, 2019 • 19 min
Messaging campaigns bring More People
Apr 4, 2019 • 20 min
The framework that I like to use when an organization is thinking about their messaging strategy is “More People + More Action”. When an organization ads messaging as a channel, it brings More People and drives More Action. In this episode we talk…
Opt-in vs. Peer to Peer SMS messaging
Mar 23, 2019 • 16 min
Kate Myers joins The Chat Bubble to help explain the differences between opt-in and peer to peer SMS messaging. The short answer is that if an organization wants to do automated messaging they’re required to have users opt in. An organization…
Best Practices for SMS Keywords
Mar 15, 2019 • 12 min
Last week’s episode was about call to action best practices. This week we are going to focus on a specific piece of the call to action - they keyword. Here are keyword best practices. I like to capitalize the keyword. It highlights what the user…
SMS Call to Action Best Practices
Mar 9, 2019 • 15 min
To review, a keyword call to action (or text call to action) is when a promotion tells the viewer to text in. This takes the form of “Text KEYWORD to SHORTCODE”, where the short code is a 5-6 digit number that is statice and the keyword can be…
What the heck do I know?
Mar 2, 2019 • 32 min
It was pointed out to me that I should share some of the campaigns I’ve been a part of and my experiences in the messaging space. So that’s what this episode is about.
Why bots were D.O.A but messaging is still thriving
Feb 24, 2019 • 21 min
In early 2016 Facebook released an API for Messenger and introduced the age of bots. Quickly it became obvious to everyone that bots were the next huge trend, startups got funded, Medium posts were written and the space was officially hot. I’d been…
The Superpower of Messaging = Response
Feb 17, 2019 • 19 min
The super power of messaging is response. With a messaging campaign it’s possible to ask people to respond, they’ll do it and the response can be valuable. I don’t know a better way to say it.
What’s better short codes or long codes?
Feb 8, 2019 • 21 min
We talk through the ins and outs of long codes and short codes for SMS campaigns.
Usage and Ubiquity of Messaging
Feb 4, 2019 • 16 min
Messaging has the most reach and is the most used communication channel in the world. This episode details how big it actually is.
The Pitch for Messaging
Jan 28, 2019 • 19 min
The Chat Bubble is back with a new spin. We’re going to publish regular episodes that focus more on education explaining how messaging works as a communication and marketing channel for organizations. This episode focuses on the basic pitch -…
The Facebook Apocalypse
Apr 21, 2018 • 26 min
It’s been a bumping road for Facebook and anyone working in their ecosystem. Here are my thoughts on what happened and where all of this will lead. Facebook is back, approving new apps! So it appears that things will be back to normal…
Messenger Platform 2.3 Release
Mar 24, 2018 • 18 min
The last few episodes focused on SMS. This episode we are going to snap back into the FB Messenger world in a big way. Today we’ll talk about new features that Facebook released, and we’ll get into a big permission update included in the Messenger…
Messaging and non-profit fundraising
Mar 10, 2018 • 20 min
Today’s show is another response to questions that I found this week. This time the questions came from a list serve that I subscribe to, and the focus was about how non-profits can use text messaging for fundraising. I responded on the list serve and…
Q&A Episode - Use cases and differences of messaging channels
Mar 4, 2018 • 26 min
This is a pretty niche podcast and when I started it I thought that maybe there is a thousand people in the world that might be interested in this stuff. That audience would grow, but I’ve never really cared about the number of downloads - I’ve cared…
Testing Facebook Ad Objectives That Route to Messenger
Feb 17, 2018 • 21 min
This episode provides a little more insight to the article below. We test the different types of Facebook Ads to see which objective works best when routing users to Messenger.
Balint Pataki, CEO of Chatbot Tutorial and Host of Chatbot Tutorial Podcast
Feb 3, 2018 • 26 min
Another episode with a fellow podcast host. Balint founded Chatbot Tutorial and hosts the Chatbot Tutorial podcast. Part One of the episode airs on the Balint’s podcast. Part Two is here in The Chat Bubble feed. You can also click…
Thomas Hybki, Host of the Yakker Bot Talk podcast
Jan 27, 2018 • 24 min
I found another podcast about messaging, and we are guesting on each other’s shows. Thomas Hybki is the host of Yakker Bot Talk and he’s on The Chat Bubble today to talk about what’s new and interesting with Facebook Bots. You can get his…
Messaging for the Election
Jan 21, 2018 • 24 min
This episode is an overview of how messaging works for political campaigns. We’re working on a more thorough written overview, but wanted to get the audio out. Here are some links to pages mentioned in the audio. First, the interview with Lloyd…
Messaging Playbook, Step 3 Engage
Jan 14, 2018 • 14 min
Today we are doing another solo series and I am talking through Chapter 3 of the messaging playbook. This part is all about engagement and how to start using messenger for engagement. If you haven’t checked out the Playbook yet, you can message in and…
Michael Lamb, President and Co-Founder of nativeMsg
Jan 6, 2018 • 32 min
Welcome to 2018. As we’re releasing this episode it’s early 2018 and absolutely freezing in DC where I am and all over the East Coast. On today’s show we have a Chicago native, so he’s probably used to the cold > Michael Lamb, the President and…
Chris Messina Discusses Conversational Commerce, Voice and the Erosion of Brands
Dec 24, 2017 • 37 min
Today’s guest on The Chat Bubble is Chris Messina. He’s pretty internet famous. Most notably, he popularized the hashtag— like the original hashtag for Tech and for Twitter, that hashtag— and more recently he coined the phrase Conversational…
Messaging Playbook, Step 2 Test
Dec 16, 2017 • 18 min
We are back working through the Playbook. This week we talk about measuring results from conversations, the best ways to compare conversations to landing pages, and the long term benefits of conversations and the data that they generate.
Messaging Playbook, Step 1 Convert
Dec 10, 2017 • 19 min
We published a Playbook for Messaging. It highlights the top marketing use cases for Messenger. The Playbook lays everything out in a step by step guide so that any marketer can launch Messenger campaigns and focus on their existing KPIs. The…
Part 2: Hillary for America, SMS Campaign Manager Lloyd Cotler
Dec 2, 2017 • 27 min
We’re back with Part 2. Be sure to listen to the first half before listening to the second. If you’re not already, please subscribe to The Chat Bubble Podcast on or wherever you listen to podcasts. I’ve launched a Playbook for Messaging….
Lloyd Cotler, SMS Campaign Manager for Hillary For America
Nov 25, 2017 • 24 min
I’ve been in to a lot of the guests that have come on The Chat Bubble podcast, but I think this episode is the best story we’ve heard so far. On today’s show we are speaking with Lloyd Cotler. He was the SMS Campaign Manager for the Hillary Clinton…
The Playbook Overview: The 4 top marketing use cases for Facebook Messenger
Nov 19, 2017 • 20 min
We’re releasing a Playbook for Messaging. The focus is making messaging a marketing channel. It highlights the top 4 marketing use cases for Facebook Messenger and lays everything out in a step by step guide. The hope is to share an approach…
Sandi Fox, Founder of Smart as a Fox shares the organization’s perspective on SMS
Nov 12, 2017 • 32 min
On today’s show we have Sandi Fox. She is the founder and principle at Smart as a Fox, which is a Digital Strategy agency. Recently on the show, I’ve been talking to people that really know the messaging space, but they’ve all been vendors. On this…
Max Kamin-Cross from Hustle discusses Peer to Peer SMS
Nov 4, 2017 • 29 min
On today’s show we have Max Kamin-Cross from Hustle. Officially, his title is Director of Product Partnerships, but he was the first DC employee at Hustle, and has been a big part of building everything they’re doing in Washington DC. If you haven’t…
Derek Johnson, CEO of Tatango discusses a decade of SMS campaigns
Oct 29, 2017 • 50 min
This episode shares some great information about text messaging campaigns. Derek Johnson, Founder and CEO of Tatango is today’s guest. We’ll let Derek tell us more about Tatango, but it’s safe to say that his company Tatango is one of the best known…
Facebook Messenger vs. SMS - FBM’s 3 biggest advantages
Oct 15, 2017 • 11 min
Sick, busy and baby. So this podcast is short. Actually have some very interesting guests coming up, so stay tuned. Today I’m doing a short overview of the top advantages that Facebook Messenger has over SMS. These are the simple simple basics. For…
SMS+Messaging FAQs
Oct 2, 2017 • 32 min
SMS, Facebook Messenger, WhatsApp or iMessage? This answer is evolving. It’s now October of 2017 and I think this answer might be different in the future. The short answer is SMS is the dominant channel right now, but in the future one of the…
Jason Brenier, Director of Strategy at Georgian Partners Impact discusses conversation, NLP and AI
Sep 24, 2017 • 44 min
Jason is a linguist that works at Georgian Partners, a growth-stage investment firm. Georgian Partners focuses on conversational business as an investment thesis. They’ve written a great deal of best practices and think pieces on where the space…
The benefits of SMS as a marketing & communications channel
Sep 17, 2017 • 22 min
Why companies and organizations should do SMS. The solo series has been about explaining messaging channels. We’ve been concentrating on SMS and there is a lot of background information and terms that we’ve discussed over the last two…
Elliott Golden founder of Civic Shout talks advocacy over Messenger
Sep 10, 2017 • 28 min
Elliott Golden joins the pod to talk about using Facebook Messenger to help people contact Congress. Civic Shout walks the user through a quick conversation and then sends a fax to the user’s legislators. Elliott created most if not all the…
SMS terms you need to know before launch
Sep 2, 2017 • 28 min
We’re going to stick with SMS campaigns on today’s show and talk through the different terms, definitions and service providers in the space. This is a follow-on to the last episode where we talked through the different types of SMS campaigns….
Different types of SMS campaigns
Aug 21, 2017 • 22 min
We discuss different types of B2C SMS campaigns including SMS broadcasts, Premium SMS, Mobile Donations, P2P and reminders.
Episode #19 Ishay Tentser, CEO of Initech
Aug 13, 2017 • 35 min
Ishay joined the podcast to share a few different projects that his agency has worked on, as well as a perspective of what’s happening outside the US. Ishay’s firm, Initech, has been in business for about a decade and within the last 2 years they’ve begun…
Episode 18- Solo Series #2, All of the Messaging Platforms
Aug 6, 2017 • 18 min
This week, we have another solo podcasts that discusses messaging in detail. We dig into the different messaging platforms out there (SMS, Messenger, Snapchat, Whatsapp, WeChat).
Episode #17 Arte Merritt Co-founder and CEO of Dashbot
Jul 30, 2017 • 29 min
Arte Merritt joins the podcast to talk about Dashbot and analytics for conversations and bots. Dashbot helps builders track what’s happening on their messaging and conversation applications. Dashbot works on messaging channels like Facebook Messenger…
Episode #16 - Here’s why messaging is worth investigating
Jul 23, 2017 • 9 min
We’re starting something new with The Chat Bubble. This is the first episode in a series that will explain terms, share best practices, strategies and benchmarks for messaging and how organizations’ approach to the channel. We’re keeping these…
Paul de Gregorio, Director of Digital Engagement at Open, shares amazing messaging + fundraising examples
Jul 17, 2017 • 43 min
Wow what an episode! We’re chatting with Paul de Gregorio. He is the Director of Digital Engagement at Open - a full service creative agency in the UK that also builds messaging technology. Paul is a true believer in the power of messaging and he’s…
Episode #14 Kate Myers, co-founder of Shop or Not
Jul 8, 2017 • 24 min
This is a live, in-person chat with Kate Myers from Shop or Not (). We talk about SMS as a channel to make purchases and her journey from video and picture apps to the world of messaging.
Lessons learned from an amazing, failed campaign
Jun 19, 2017 • 22 min
It’s just me telling a story about some amazing stats in a Facebook Messenger campaign that ultimately was a failure.
Episode 12 -Stevan Simich CEO of Tact and builder of Mogli
Apr 30, 2017 • 47 min
Tact is the company that built Mogli, which is an SMS program administered inside of Salesforce. Mogli focuses on Impact work, both in the US and globally. Stevan shares some great campaign examples and we get into some detail with regard to…
Episode 11 Seth Louey, co-founder of Botlist
Mar 31, 2017 • 42 min
I loved chatting with Seth about roadtrips in your 20’s, moving to tech centers and everything that’s happening in the messaging space. I feel like I’ve really made it as an interviewer when I can get a guy like Seth to admit his infatuation with…
Conversation with Danny Free from Joy
Mar 26, 2017 • 35 min
On this episode of The Chat Bubble we talk to Danny Freed, the creator of Facebook Messenger campaign, Joy. Joy helps you track your mental state, the same way that Fitbit tracks your steps. Joy has been featured in several publications and in…
Episode 9 - Adelyn Zhou Founder of TOPBOTS discusses growth, messaging and AI
Mar 5, 2017 • 34 min
Adelyn was one of the first people I found online when I started focusing on Facebook Messenger. She’s a thought leader in the messaging & AI space and if you do any research, you’ll probably stumble on to one of her articles. We pack a lot of…
Episode 8 - Anicia Gau on The Chat Bubble to talk about Qwazou
Feb 26, 2017 • 24 min
I first discovered Qwazou in the Messenger Platform Developer Community Facebook Group. Qwazou is a bot that helps people discover other bots through categories or search. They’ve launched on Faceook and are looking to be the go to…
Episode 7 - Purple founders Rebecca and David
Feb 20, 2017 • 56 min
In my opinion, Purple has been the most successful Facebook Messenger campaign since the start of the Facebook Messenger platform. They started as an SMS campaign to explain 2016 election events clearly and in a non-partisan way. In the Summer of…
Daniel Souweine - Founder of Relay and former Director of National Texting Program for Bernie 2016
Feb 6, 2017 • 45 min
This is an amazing episode. Daniel has been in the messaging space since 2009 and has been a driving force for some of the most notable campaigns. He’s currently heading a company focused on P2P SMS, which is the newest and most interesting…
Messenger As a Destination for Facebook Ads - solo episode
Jan 30, 2017 • 14 min
Explanation of the new Facebook Ads that point clickers to Messenger
Sean McDonald CEO of Frontline SMS
Jan 30, 2017 • 51 min
Sean McDonald is the CEO of FrontlineSMS Frontline uses automated SMS to streamline complex problems at large organizations. Sean and I had an amazing conversation talking amazing campaigns that Frontline as powered, and getting in to the…
The Chat Bubble with Austen Levihn-Coon
Jan 30, 2017 • 22 min
Marketing, messaging and strategy for non-profits.
Chris Lundberg CEO of Frakture
Jan 30, 2017 • 25 min
Chris Lundberg is the Founder and CEO of Frakture - a company that helps non-profits get their list done. Frakture helps non profit organization work smarter by moving data and integrating process across systems. Prior to Founding Frakture, Chris was…
The Chat Bubble - Test Episode intro music
Jan 2, 2017 • 0 min
Just a test