The Talent Cast

The Talent Cast
The World’s Most Caffeinated Employer Brand Podcast

Lean Into the Suck
Jan 20 • 53 min
with Elena Valentine
Useless Facts
Jan 13 • 26 min
Facts don’t do what you want them to
The Expectations Game
Jan 6 • 31 min
If you aren’t setting candidate expectations, who is?
No New Tale To Tell
Dec 30, 2019 • 25 min
How can a million employer brands really be different?
Why Employer Brands Fail - Part Three
Dec 23, 2019 • 24 min
Those who don’t learn from history, etc etc etc
Why Employer Brands Fail - Part Two
Dec 16, 2019 • 26 min
Making these mistakes will cost you
Why Employer Brands Fail - Part One
Dec 9, 2019 • 28 min
Avoid the most common pitfalls when developing your employer brand
The Integrated Employer Brand
Dec 2, 2019 • 27 min
Stop fighting with marketing. You are eventually going to be family.
Employer Brand 101
Nov 25, 2019 • 44 min
What does it mean to be an employer branding practitioner?
Content Creation for Employer Branding
Nov 18, 2019 • 47 min
How do you build employer brand narratives at scale?
Making an Impact?
Nov 11, 2019 • 26 min
Can “making an impact” really be a differentiator in our employer brands?
On Choice and Employer Brand
Nov 4, 2019 • 34 min
We ask people to make choices, but we don’t think about how they decide.
Make Your Employer Brand Stick
Oct 28, 2019 • 27 min
The real work happens after the EVP is finished
Junk Drawer (Vol 2)
Oct 28, 2019 • 40 min
Odds and ends
Does Salary Matter?
Oct 14, 2019 • 26 min
All the data suggests that salary is still the (or of the) primary drivers for job choices. But in a world where salary is be coming more transparent (and therefore similar), does a few bucks one way or the other really matter? The answer may surpris …
Is Your Employer Branding Working?
Oct 7, 2019 • 28 min
Okay, okay. You know employer brand is important as a means of attracting and hiring the great talent your business needs to grow. You’ve invested time and energy (and money!) establishing and promoting that brand, but…But…How do you know it’ …
Should Employer Brand Ignore Recruiting?
Sep 30, 2019 • 31 min
Have we made a huge mistake, putting recruiting at the front and center of our employer branding strategy?Hat tip to Ted MeulenkampFind me:Recruitcon - Nashvill …
Reflect It or Change It
Sep 23, 2019 • 22 min
A strong employer brand starts by revealing what exists. Your job is to uncover who the company is and what it’s really like to work there. But that’s only half the job. You can’t stop there.Because there are few people in the position you’re in, o …
How Employer Brand Pros See the World
Sep 16, 2019 • 20 min
If you make your living as an employer brand professional, what is your job? Is it to write better job posts? Raise your Glassdoor score a little? Suggest better outreach messaging? Manage a CRM? Make hashtags?Obviously, you’ll likely a lot of thos …
Make The Familiar Strange
Sep 9, 2019 • 14 min
How do you attract attention to your brand? Interestingly, its a lot like how you’re going to build internal buy-in. You’re going to make the familiar strange (and the strange familiar). Show notes:
Elephant In The Room
Sep 2, 2019 • 27 min
Every company and every brand has that thing they don’t talk about. That thing that everyone knows but bends over backwards to avoid referencing. They have an elephant in the room. And if you’re in charge of your employer brand, you can choose to ign …
Skin in the Game
Aug 26, 2019 • 26 min
The race to “easiest possible application” has not been a race worth winning. Our ATS’s are clogged with applicants we wouldn’t hire in a million years simply because we’ve made it so easy. So what’s past “peak easy application?” A world in which we …
Create Meaning
Aug 19, 2019 • 29 min
Influencing ratings, encouraging talking points, framing values and establishing a shared north star for every one in our company may sound like our job, but it isn’t. Our job as employer brand professionals is far deeper, far more difficult and inte …
Raise the Stakes
Aug 12, 2019 • 30 min
You know your employer brand is important. I know your employer brand is important. And there are probably a few other people in your company who would agree. But a lot of people see investment in employer brand as a vanity project, as a fluffy-bunny …
Creating Business Value with Employer Branding
Aug 5, 2019 • 28 min
It’s not a magic trick. A strong employer brand doesn’t just attract a better class of talent, it actually helps shape perceptions of everyone in the business. Done well, you can help people inside and outside your company see the business as more va …
What Is A Job?
Jul 29, 2019 • 28 min
Hold up! It’s not an arcane or crazy question or abstract zen koan. It’s a legit question: what exactly is a job. Turns out that how we see it, how we answer that question has huge repercussions on how we find and develop talent in our organization. …
Make Patterns, Not Consistency
Jul 22, 2019 • 16 min
Building consistency is easy: take what you already did and do it again. Take what someone learned and use it without learning. Follow the leader and paint by numbers someone else laid.And if that’s all branding was, robots would take all our jobs. …
Reach and Clarity: Why Your Employer Brand Is Never Really Done
Jul 15, 2019 • 28 min
Thinking about employer branding can get complicated in a hurry. There are so many ways to describe, measure and understand your brand, it makes it hard to compare one brand to another. When I audited brands, one tool I developed was the “reach and …
The Bonsai Tree
Jul 8, 2019 • 19 min
There seem to be two schools of thought on employer branding: reveal the brand and be authentic as possible, or manufacture what you think your audience wants to hear. These two positions seem mutually exclusive, but employer branding success happens …
How To Pay For Your Employer Brand
Jul 1, 2019 • 44 min
There are ways to spend a lot of money on your employer brand (and a lot of reasons to do so), but how on earth do you pay for it? In this episode, we walk through one scenario to show you how even you can pay for an impactful employer brand.
Painful Questions
Jun 24, 2019 • 35 min
You can’t find better solutions until you ask better questions. But too often we couch, hedge and soften our questions because deep down, we don’t REALLY want to know the answers. Rather than build questions to make ourselves look and feel better, if …
The Perfect Career Site
Jun 17, 2019 • 40 min
Ever been to an amazing career site? Me neither. Regardless of the platform, this thing you rely on to help candidates fall in love with your brand is a lot closer to stale bread than pastry. So we examine the question of how to build a great career …
Jun 10, 2019 • 40 min
When we talk about brands, we usually talk about brand leaders, the people in the market with the leverage and power to do amazing things because they are the market leaders. No one talks about the power of the Zune brand, they only talk about iPhone …
Thinking ‘Bout Bots with Chris Murdock
Jun 3, 2019 • 42 min
If you’re sure bots are evil… this conversation will not sway you. But since so many discussion about AI and bots are vendor-driven, I wanted to talk about the concept of bots with someone who actually uses them everyday. So I pinged Chris Murdoc …
Presenting Your Employer Brand
May 27, 2019 • 42 min
When it’s time to reveal your employer brand to leadership, what’s your plan? Were you just going to take a page from that episode of Mad Men and make a big creative reveal? Wow, that would be a mistake.Here is my surprisingly nuts-and-bolts approa …
Employer Brand Activation 101
May 20, 2019 • 36 min
A great brand position, brand promise or even strategy that sits in a deck without being used is 100% worthless. So while thinking strategically is a great start, you need to activate the brand in order to see your employer brand’s value.While we’v …
Skill vs Will with Torin Ellis
May 13, 2019 • 42 min
While I’m a big believer and proponent of opening the doors to let everyone find frustration and satisfaction at work, as a middle-ages white guy, I always feel out of my depth. Luckily, I know a guy who lives and breathes diversity. We have yet ano …
Why Hiring Is So Hard
May 6, 2019 • 34 min
Haven’t we been doing this recruiting thing for a LONG time already? Does it feel like we’re not really getting any better at it, that we’re all throwing up our hands and giving up that things can be better. And if we look at recruiters an …
The Big Red Phone
Apr 29, 2019 • 44 min
Today, we try a little experiment and talk to my friend and recruitment marketing genius Tracey Parsons. Topics covered along the way: why doesn’t the business work well with recruiting, creating surprise and delight in candidates and just how low th …
Strategy First
Apr 22, 2019 • 36 min
How do you define “strategy?” Go ahead. I’ll wait. It’s a lot harder than you might expect. Now take the definition and see how it fits as your employer brand strategy. A little awkward? Here’s the deal: it’s very rare that any of us are taught “stra …
Control (and your lack thereof)
Apr 15, 2019 • 28 min
It’s so much easier to work on and with the things we control. But… that’s pretty limiting, isn’t it? Especially in our jobs where we control almost nothing at all. If you want to succeed as an employer brand or recruitment marketing pro, the smar …
Employer Brand Is A Habit
Apr 8, 2019 • 31 min
If your employer brand is the perception someone has about what it must be like to work there. where does that perception come from? More to the point, what can we do to influence and shape that perception? The answer isn’t a campaign or a project, t …
EP 116 - Hooked On A Feeling
Apr 1, 2019 • 37 min
Freshly back from Talent Brand Summit an 100+ employer brand pros, I was struck by how much we talk of tactics, strategies, optimizations, tools and metrics, but very very very little about emotions. But people won’t do anything until they feel somet …
EP 115 - The Trouble with Tools
Mar 25, 2019 • 43 min
How much time do you think you spend on the tools you and your team use to source and recruit? Add in vendor demos and evaluation trials and internal conversations (not to mention budget conversations) and it adds up. But how often have those tools w …
EP 114 - Different Is the Difference
Mar 18, 2019 • 29 min
Your custom-designed and unique-to-you recruiting process that you developed is 99.995% the same as everyone else’s. When you do everything the same, you attract people who know how to pretend to be the same. Not only does that make it near impossibl …
EP 113 - Are They Buying What You’re Selling?
Mar 11, 2019 • 32 min
I’ve been interviewing people and a theme is emerging: even when the company has something unique to offer, even if it has a lot of positives to talk about, candidates simply don’t believe it until they are hired and see it for themselves. There are …
EP 112 - Recruiting’s 99% Problem
Mar 4, 2019 • 41 min
In your haste and zeal to find and hire that amazing candidate, how many people are you burning in the process? In a world where talent isn’t a never-ending resource, recruiters need to be very aware of how many negative brand impressions they are ma …
EP 111 - The Differentiated Employer Brand
Feb 25, 2019 • 31 min
Maybe it’s easy to talk about making an amazing employer brand when your consumer brand is famous, is infamous, is touched and known by its millions of customers. So how can you build an effective, differentiated employer brand when there’s nothing o …
EP 110 - The Recruiting Never Stops
Feb 18, 2019 • 25 min
If you think your jobs is to put butts in seats, your job ends the second that your hire shows up for work. But that’s old world thinking. We live in a world in which we are perpetually recruiting, not to join a company, but to be engaged at work, to …
EP 109 - Choice and Confidence
Feb 11, 2019 • 33 min
You’d think offering candidates lots of choices would attract and close more offers. But that’s not how it works. People think they want choice, but what they really want is certainty. Which means a recruiter should be focused on lowering uncertainty …
EP 108 - Marie Kondo for Your Employer Brand
Feb 4, 2019 • 27 min
In the spirit of the patron saint of filling resale shops, we ask what Marie Kondo can tell us about approaching our recruitment marketing and employer brand tactics. Show notes:T …
EP 107 - The Smallest Is The Biggest
Jan 28, 2019 • 24 min
For all the work you put into your employer brand, the most important part isn’t leadership buy-in, creative tagline or campaigns. It has nothing to do with what you say, but everything with what you do. And that’s the hardest lesson to learn.
EP 106 - The Woke Employer Brand
Jan 21, 2019 • 33 min
I’m certain that when I say the word “woke” I sound like an ass, but the new Gillette commercial has really forced us all to ask ourselves, “how woke should and can my employer brand be?” And that’s what we’ll talk about today. Show notes …
EP 105 - Changing Recruiting’s Minds About Employer Brand
Jan 14, 2019 • 42 min
When it comes to employer branding, the last holdouts who refuse who play along with you are the ones who most benefit from it. Aren’t we a crazy species? So how do you get recruiter’s to embrace these new ways of thinking? How do you get them to cha …
EP 104 - Culture Is Not The Employer Brand
Jan 7, 2019 • 30 min
It’s easy to get confused when we don’ take the time to define our terms, but you can’t swap out your employer brand for your culture. Why? Aside from the fact that they are different things, come from different places and are changed in different wa …
EP 103 - The Next Five Minutes
Dec 31, 2018 • 34 min
Welcome to the new year! Resolutions suck, but that doesn’t mean this isn’t a great time to make change happen. The trick isn’t focus on a big hairy audacious goal, but to build better habits that lead you to doing amazing things! Show n …
EP 102 - The Wrong Question
Dec 24, 2018 • 27 min
If you’re focused on being seen as a great place to work, as being an attractive employer, as having a string employer brand, you are asking yourself the wrong question to win the fight for talent. What’s the right question? Tune in and find out.
EP 101 - 2019 Predictions
Dec 17, 2018 • 29 min
What does the future hold? In this episode I pretend I know! Also, if you want that $200 discount code to the Talent Brand Summit in Austin in March (and the TTC sticker and the donation), just let me know (twitter, email, whatever works for you)! …
EP100 - Zen and the Art of Employer Brand
Dec 10, 2018 • 21 min
On this, our one hundredth episode, I try to explain the entirety of employer branding in sixty seconds. No special effects or auditory/podcast tricks. No visual aids or speed talking. I just get to the never-stated core of employer branding. Oh, and …
EP099 - I Hate Facebook / Advertising Is Not Marketing
Dec 3, 2018 • 38 min
It’s been a rough week for Facebook, and all of the advertising market. This wouldn’t be so much of an issue if so many recruitment and talent leaders weren’t confusing advertising and marketing. They aren’t the same. So here’s my chance to scare you …
EP 098 - When it Gets Quiet
Nov 26, 2018 • 25 min
This is an epic opportunity! Between Thanksgiving and New Years, things get much slower. The pace of new requisitions dries up and it’s time to think about the holiday party or next year’s planning and budgeting. This is when you need to identify and …
EP 097 - The Employer Brand Is The Brand
Nov 19, 2018 • 36 min
I know that the consumer marketing team gets all the money and attention. But should they? Can a case be made to say that your employer brand is more important than consumer marketing? Or at least that the employer brand is the beating heart of all o …
EP 096 - The Optimization Trap
Nov 12, 2018 • 33 min
Getting better is great. Sometimes, as we explore and experiment with recruiting and employer branding ideas, focusing on getting a little better might be all we can shoot for. But an over-reliance on optimization, the 2%, 3%, 5% increases year of ye …
EP 095 - Who Is Your Competition?
Nov 5, 2018 • 27 min
How many people think you are competing with Google/Facebook for dev talent? You’re nuts, but you’re not alone. So many companies consider Google/Facebook/Amazon/et al as competition for talent, but miss their real competition. In this episode, we th …
EP 094 - Let’s Get Emotional
Oct 29, 2018 • 30 min
If Maya Angelou was right, and people don’t remember what you say as much as how you made them feel, why aren’t we striving to make truly emotional employer brand messages? Why aren’t we trying to make candidates feel something? Show notes:< …
EP 093 - The Employer Brand Manifesto
Oct 22, 2018 • 35 min
There’s a reason employer brand people feel like a person without a country, not quite fitting into recruiting or marketing, but needing to influence both. In this episode, I try to plant a flag, defining the EB pro’s value (to ourselves and our empl …
EP 092 - Plumbers or Architects
Oct 15, 2018 • 16 min
Managing an employer brand usually means feeling more like a plumber than an architect. But here’s the twist: plumbers are more important and have a bigger impact than architects. Show notes: Pro …
EP 091 - Employer Brand for Employees
Oct 8, 2018 • 19 min
99% of all employer brand conversations are about recruiters, candidates and hiring managers. Um… how did we forget employees!? Not only are they the backbone and living embodiment of the brand, they are directly impacted by it. James Ellis: http …
EP 090 - Cast Offs
Oct 1, 2018 • 26 min
Every day, you are collecting resumes from hundreds or thousands of people thinking this is their dream job, even though most won’t get so much as a phone call. If I ran a business where I annoyed and disappointed so many potential customers, I’d fin …
EP 089 - When It’s Worth Sharing
Sep 24, 2018 • 30 min
How often should you email or reach out to your talent pool? I don’t know, how often do you call your best friend? Its such a crazy question, but we hear it more and more. In this episode, I try and flip over the apple-cart of content cadences and co …
EP 088 - Uncertainty Kills
Sep 17, 2018 • 27 min
The root of most recruiting problems is that we forget that candidates are riddled with uncertainty. Want more people to apply? Want more people to accept your offers? Remove uncertainty throughout the entire process!
EP 087 - How To Measure Your Employer Brand
Sep 10, 2018 • 25 min
How do you measure something that only exists in other people’s minds? And how do you set your metrics up so that your boss actually understands what you do and what your value is? Show Notes:
EP 086 - Employer Brand As Infinite Game
Sep 3, 2018 • 32 min
The hardest and most satisfying games to play are those without a clear way of keeping score, without start and stop times. You play to get better, not to win. This sure sounds like an employer brand to me.
EP085 - And the Kitchen Sink
Jun 25, 2018 • 44 min
In this really long episode, I clear out my notes and cover more than a dozen employer brand topics before we head out for summer break. Everything from social recruiting, deep branding, the invisible employer brand, and recruitment marketing’s race …
EP 084 - Being Different Is The Whole Point of Employer Brand
Jun 18, 2018 • 30 min
Everything about our industry is geared towards the middle: don’t do anything too different or clever with your job descriptions because you’ll alienate someone, maximize audience and reach (even if you’ll never hire that person), focus on the widest …
EP 083 - Closing Candidates with Employer Brand
Jun 11, 2018 • 22 min
Your employer brand isn’t just about attracting people at the top of the funnel, or getting them to accept your InMail request. It permeates every level of the talent funnel. So if you don’t know how to engage with your employer brand properly, it do …
EP 082 - The Only Recruiting Metric That Matters
Jun 4, 2018 • 29 min
We are awash in recruiting metrics being spewed out from out ATS, our media tools, our social tools, our magic metrics tools, etc. But that are almost all worthless. There is only one single metric that you need to care about because its the only met …
EP 081 - The End of Applications
May 28, 2018 • 22 min
Everything in your recruiting ecosystem (tech stack, processes, people… EVERYTHING) is predicated on getting the application: the thing EVERY CANDIDATE HATES. Sorry… I got wound up. Anyway, its time to kill the very idea of the application since …
EP 080 - Better Job Postings
May 21, 2018 • 39 min
Just because everyone knows job postings suck doesn’t mean that’s an excuse to keep sucking. A good or great job posting can radically change the type of people applying for jobs. But what should you change? Don’t worry: we break it down for you. Sh …
EP 079 - Boxing or Dancing?
May 14, 2018 • 29 min
Why are we still taking an adversarial approach to recruiting in a world where the talent has all the power? Why are we boxing when we should be dancing? Show notes:
EP 078 - The Best Network Wins
May 7, 2018 • 25 min
The most important difference between a 20th century recruiting organization and becoming a 21st century recruiting org? Your level of commitment to building and cultivating your network. Show Notes:
EP 077 - Where Your Employer Brand Lives
Apr 30, 2018 • 28 min
Working on your employer brand? Where? How? Unless you have a map of all the ways someone learns about your employer brand, you’re just messing around. So here’s the map. Show notes:
EP 076 - Storytelling for Recruiting
Apr 23, 2018 • 25 min
If everyone *knows* that storytelling is an effective means to get your recruiting message to stick, why do so many companies get it wrong? Because they think storytelling happens in a video or an article or a profile. Wrong! Show notes: http://wp. …
EP 075 - Serious Thoughts About Employer Brand
Apr 16, 2018 • 27 min
After some great conversations at ERE last week, I realized I was working under some assumptions that are rarely discussed. So here are the things employer brand people think about when they don’t realize they are thinking about employer brand. Show …
EP 074 - The End Of The ATS (ERE Wrap-up)
Apr 9, 2018 • 24 min
After two days in San Diego for the ERE Recruiting Conference #ERERC, I was left with a single clear trend: Your ATS will become less and less visible to the candidate as we build completely new entrances into the application process. What does that …
EP 073 - How To Manage Your Employer Brand
Apr 2, 2018 • 28 min
Everyone would love to sell you a better way to manage your employer brand, but we don’t usually talk about what “managing an employer brand” really means. In this episode, we try to get specific on a very vague and fluid idea. Show notes: http://wp …
EP 072 - When We’re Not
Mar 26, 2018 • 23 min
One of the most common questions about creating and implementing an employer brand completely misses the point. When someone asks how to make their employer brand fun/diverse/inclusive/collaborative/employee-focused, there’s an unstated part of the q …
EP 071 - The Unsexy Employer Brand
Mar 19, 2018 • 30 min
We’re always talking about who or what is the sexy employer brand of the moment, or how to make your employer brand sexy. But chances are, your brand is deeply unsexy. That’s okay. There are ways for your employer brand to succeed without trying to b …
Ep 070 - Stop Selling Jobs
Mar 12, 2018 • 18 min
Recruiters can be so focused on getting any kind of positive feedback (the “yes”) that they don’t realize that they are being lied to. The goal of recruiting isn’t to get people to say yes, but to get them to want to say yes. Stop selling!
Ep 069 - The Future of Hiring Is Female
Mar 5, 2018 • 22 min
Look, this isn’t about diversity. This isn’t about “doing good.” This is about straight up business and destroying the competition. How? By building a women-first recruiting and hiring model.
Ep 068 - Your Recruiting Funnel Is Lying To You
Feb 26, 2018 • 32 min
A helpful way of seeing recruiting issues and evaluating solutions for years, the recruiting funnel is completely broken. It forces your thinking into a transactional mode, which is not going to lead you to talent greatness. In this episode, publishe …
Ep 067 - The Professional Candidate
Feb 19, 2018 • 19 min
Stop and think of everything you ask from a candidate in return for a chance at a job. Now think of how desperate you are for talent and ask yourself: if you were a true professional, would you EVER give up so much without getting anything in return? …
Ep 066 - Sell The Future
Feb 12, 2018 • 19 min
My mantra for 2018 is simple, but that didn’t stop one of my friends from arguing with me about it. Anyway, if you’re serious about better recruiting, start with this mindset.
Ep 065 - Not for Attribution
Feb 5, 2018 • 26 min
All those lovely reports you get after your ad spend happens sure make it seem like “stuff happened.” But unless you understand attribution and connect it your the intent of your ad spend, they mean nothing. Don’t let that happen to you! Show notes: …
Ep 064 - The Secret to Amazing Entry Level Talent
Jan 29, 2018 • 23 min
Expecting kids straight out of college to know what jobs they can do or should do is insane. But that’s what’s happening, leading to a glut of unqualified applicants spamming our ATS’s and trouble identifying great candidates. But that’s something we …
Ep 063 - Epic Job Descriptions
Jan 22, 2018 • 36 min
If job descriptions are the heart of the entire recruiting and hiring process, why are they so bad? In this episode, we start with the “why” and figure out how to use some cool tech to make job descriptions suck less. Then we reach for the stars and …
Ep 062 - Technology Is Not Strategy
Jan 15, 2018 • 27 min
I know how much fun it is t pick new toys and tools to help you fix your talent issues. But too many companies start with the tech rather than a strategy and burn through piles of cash. Don’t do that. Show Notes:
Ep 061 - Measuring your Employer Brand
Jan 8, 2018 • 40 min
If your going to invest in your employer brand, the first thing your boss is going to ask is how you’ll measure it. In this episode, we look at ways to measure and evaluate your employer brand without having to invest in anything extra. Show notes: …
Ep 060 - A World Without ATSs
Jan 1, 2018 • 40 min
Do you love your ATS? Do your candidates? Of course not. But until now, they have been a necessary evil. No longer! The world is shifting to one in which a candidate should never even see the ATS, so how will you compete for talent then. It isn’t sci …
Ep 059 - Clarity Is Currency
Dec 25, 2017 • 18 min
The best way to hire talent isn’t to make videos or ebooks or super-funny job postings. It isn’t about social media or LinkedIn or Glassdoor. The most important element is being clear and destroying uncertainty. Show notes:
Ep 058 - Small is the new big in employer brand
Dec 18, 2017 • 22 min
You might be inclined to set some big goals and launch some big projects to impact your employer brand, but a smarter strategy might be to think small. Show notes:
Ep 057 - A Festivus Miracle for Recruiting and Employer Brand
Dec 11, 2017 • 38 min
As we wind down the year, let us celebrate that most amazing of holidays: Festivus! In this episode, we skip the feats of strength and gather around the aluminum pole to air our grievances. I’m guessing you will hear things you are annoyed by, too. A …
Ep 056 - Getting a Seat at the Table
Dec 4, 2017 • 24 min
What’s the one thing you want professionally more than anything else? Is it to get a seat at the decision-making table? It’s not impossible… Show notes:
Ep 055 - Build Your Own Recruiting Content Strategy
Nov 27, 2017 • 36 min
It’s true: content is probably the most effective way to activate your employer brand. But do you know how to build a proper content strategy? I’m not talking about deciding how many tweets you need a day, but a true strategy. Don’t spend huge chunks …
Ep 054 - The Myth of Talent Quality
Nov 20, 2017 • 34 min
You want to hire the best, I know that. But the concept of “quality” is both impossible to measure and impossible to define. So that leaves us with a simple question: what exactly is talent quality? Show notes:
Ep 053 - Employer Brand for Pennies a Day
Nov 13, 2017 • 38 min
If someone asked you to invest in your employer brand, it always seems to come with a steep price tag. But it doesn’t have to be that way. Most companies can get a huge lift with very little budget. Don’t believe me? Listen in! Show notes: http://wp …
EP 052 - Rethinking Your Budgets
Nov 6, 2017 • 35 min
Setting up your 2018 budgets? Chances are, you’re trying to figure out how to the stuff as last year with a budget plus or minus three percent of 2017. That’s a trap.
Ep 051 - What Glassdoor Gets Wrong
Oct 30, 2017 • 30 min
According to Glassdoor, your rating says you are a good or bad company to work for, but they’ve got it wrong. And understanding the cause of that misunderstanding is what can allow you to win the talent game, even if you aren’t a “top” employer. Ful …
Ep 050 - The End of Entry-Level Work
Oct 23, 2017 • 34 min
AI, bots and software can’t take all our jobs, just the entry-level ones. It’s like saying “we don’t need seeds because we’ve got all this food!” Where will new talent come from when we can’t hire entry-level people and make them great? The answer mi …
Ep 049 - Can Employer Brand Go Too Far?
Oct 16, 2017 • 35 min
A successful employer brand needs to have a strong point of view, but can you take it too far? We find an example where that’s true, explain where it created problems and suggest some fixes. Show notes:
Ep 048 - Measuring What Matters
Oct 9, 2017 • 35 min
Are you measuring what matters or just what’s easy to measure? Too many people are measuring things that have zero impact on their hiring (Likes! Bounce Rate! Traffic!). In this episode we break down the things that get reported on that have nothing …
Ep 047 - Your Employer Brand Already Exists
Oct 2, 2017 • 31 min
You don’t have to create or invest (or invest in) your employer brand, because it already exists. This may be good, or (more likely) it may be bad. And join the Employer Brand webinar series this fall:
Episode 046 - Hell Yeah or Hell No
Sep 25, 2017 • 28 min
You want a candidate you say “hell, yeah!” about. And you want that candidate to say “hell, yeah!” about you. That’s the goal of recruiting. So why are we talking to so many people indifferent to the job and the employer brand?
Episode 045 - The Big Leap
Sep 18, 2017 • 39 min
Recruiting has become a game of optimization, swapping one tool or tactic for another to see a 5% increase in something. But we’re about as optimized as we’re going to get. And if we want to truly have a seat at the business strategy table, we need t …
Ep 044 - What Talent Wants
Sep 11, 2017 • 33 min
You want to hire talent, but did you remember to ask talent what they wanted? And did you figure out if their motivations aligned with yours?
Ep 043 - Glassdoor: Down and Dirty
Sep 4, 2017 • 48 min
Let’s get tactical and specific about Glassdoor: how to use it to measure your employer brand, how to effectively respond to reviews (even the evil ones) and how to increase your overall rating without breaking the rules.
Ep 042 - Let’s Buy An Ad!
Aug 28, 2017 • 38 min
Are you getting the feeling that the value of your ads is diminishing day by day? You’re not imagining it. In this episode, we examine why the recruiting ad space is in decline, and how you can still find value in ads.
Ep 041 - Recruiting Happiness?
Aug 21, 2017 • 23 min
Recruiters have a brutal job, filled with unending rejection and disappointment. And those are the good days. So we wonder, is it possible for a recruiter to find happiness?
Ep 040 - That Conversation
Aug 14, 2017 • 37 min
The news this week has been ugly (Charlottesville, Uber, GitHub, Google), and they stem from a core problem: we talk about being committed to diversity and inclusion, but we don’t talk about why. That lack of “why” leads to manifestos and firings ins …
Episode 039 - Recruiting Fashion
Aug 7, 2017 • 17 min
Here comes the goon squad and we’re coming to town! Is recruiting and recruiting tech really just fashion? It certainly feels like it. In this podcast, aside from quoting David Bowie and Adam Ant, we talk about the fashion trends in recruiting and ta …
Episode 038 - Google Jobs, The New SEO Battle
Jul 31, 2017 • 30 min
Did you think we had past the SEO era for jobs? Well, we had until a few weeks ago when Google unveiled its new job search tool. In this episode, we talk about Google, its history and that likely course of Google for Jobs (and what that means for you …
Episode 037 - I Hate Your Apply Button
Jul 24, 2017 • 36 min
Do you think you’re in charge of your recruiting strategy? No, you’re not. Not by a long shot.
Episode 036 - The Future of Talent Is People
Jul 17, 2017 • 31 min
Regardless of what you hear, the future of talent isn’t AI or bots or more more more tech. But those things are real and when they come and we are able to offload so much of the rote chores of our day-to-day, what’s left for us to do? A lot, it turns …
Episode 035 - Finding Jobs
Jul 10, 2017 • 37 min
Everyone in talent acquisition says they are focused on “helping people find jobs” but that’s not what’s really happening. Not by a long shot.
Episode 034 - The Two Dirtiest Words in Employer Branding
Jul 3, 2017 • 31 min
When you play “follow the leader” you never catch up. Why best practices are the least effective means of growing or strengthening your employer brand.
Episode 033 - Who Arent You
Jun 26, 2017 • 35 min
Everyone is customer-focused. Everyone wants to hire a self-starter. Everyone thinks they have a “do what it takes” mentality. But in reality, these ideas do not define us or the issue. What defines us is the edge, what we’re not willing to do. That …
Episode 032 - Who Bought The First Fax Machine
Jun 19, 2017 • 30 min
Why does one job board succeed where another fails? It’s not a random question, because it might indicate why Google is launching it’s own. Is it a shot at Indeed, or someone else?
Episode 031 - How Much Content Does It Take To Get to the Center of a Candidate?
Jun 12, 2017 • 28 min
Should you have a lot of content, or get out of candidates’ way? We answer a listener’s question and eventually I make the case that job descriptions sound like advertisements for indentured servitude. Really.
Episode 030 - Thirty Seconds
Jun 5, 2017 • 29 min
You have thirty seconds to establish and plant the seed of your employer brand in someone’s mind. After that you can reinforce the brand pattern. It’s easy, right? Then why does everyone get this wrong?
Episode 029 - Solving the Wrong Problem
May 29, 2017 • 40 min
Too many tools, too many companies and too many brands are spinning their wheels, worrying about the wrong things and solving the wrong problems. Are you one of them?
Episode 028 - Content Strategy for Recruiting
May 15, 2017 • 32 min
Okay, so if you buy that employer brand is important and that it differentiates you from others, how do you communicate that employer brand? Content strategy. But “telling stories” about your brand isn’t enough. In this episode, we dive deep into how …
Episode 027 - HR Hates Recruitment Marketing
May 8, 2017 • 33 min
The “war for talent” starts with the “war for attention.” But the way you get attention is fundamentally from the way successful HR thinks. In this episode, we examine the friction between HR and Recruitment Marketing, friction that is killing your t …
Episode 026 - Instagram for Recruiting
May 1, 2017 • 40 min
For a long time, Instagram was resigned to the “nice to have” category for recruiting. A lack of clear CTA or linking to any other channel made it a place to show pretty pictures and little else. But changes in the last four months position Instagram …
Episode 025 - Tech Recruiting Silver Bullet
Apr 24, 2017 • 37 min
Everyone needs geeks, but few people know how to really recruit them. The game isn’t about salary and perks, but in about giving them something they really value. And investing in this kind of recruiting will let you compete against the mega-geek com …
Episode 024 - Barbarians at the Gate (employee-generated content)
Apr 17, 2017 • 40 min
So, you’ve decided to let your employees activate your employer brand (good choice, I know it wasn’t easy). But how? In this episode, we get down and dirty with the details of how to build an ongoing content-creation machine and all the ways to make …
Episode 023 - Employee Advocates for your Employer Brans
Apr 10, 2017 • 43 min
How do you get your staff and employees to embrace a central employer brand and actually share it with their own networks? It’s not easy.
Episode 022 - A Single Employer Brand Across Diverse Teams?
Apr 3, 2017 • 43 min
When we talk about an employer brand, we talk about something that is true for each person and team within the company. Is that possible? Teams and individuals are motivated by different things, so can you really have a single employer brand for all …
Episode 021 - No One Cares About Your Career Site
Mar 27, 2017 • 39 min
You spend a lot of time and energy getting people to your career site. Is that really the right strategy? In this episode, we unpack how people really look for work and how to change your strategy to meet the evolution in job hunting.
Episode 20 - The Trouble with Social Recruiting
Mar 20, 2017 • 41 min
Has your social recruiting initiatives paid off… at all? It seems like an idea that should work, but just hasn’t connected for some reason. In this episode, we break down the issues that lead to lackluster results and find a surprising solution.
Episode 019 - Uber Lessons
Mar 13, 2017 • 51 min
Can you learn some lessons from Uber’s no good, horrible, very bad month? If you care about your employer brand, and about how the million little decisions made at every level impact it, there’s a lot to learn.
Episode 018 - Is There Hope for Talent Tech?
Mar 6, 2017 • 40 min
No one loves their ATS. No one thinks their career site feels modern. No one is raving about the tech behind their talent ecosystems and there’s two major reasons why.
Episode 017 - What The Heck Is An Employer Brand?
Feb 27, 2017 • 44 min
I know everyone’s talking about the potential power of an employer brand, but does it seem like everyone’s talking… around each other? Here it is, a 101 and 102 Employer Brand class to get you up to speed in a hurry.
Episode 016 - Recruiters v Hiring Managers
Feb 20, 2017 • 32 min
The process of hiring talent takes two partners: recruiters to bring talent in and hiring managers to make decisions. But who’s in charge of the process and outcomes in your business? The answer might surprise you.
Episode 015 - Job Descriptions Suck (but you can fix them)
Feb 13, 2017 • 34 min
Hiring managers hate job descriptions. Recruiters hate job descriptions. Candidates hate job descriptions. And they’re right. These horrible legal documents can be turned into compelling and effective marketing tools, but not through some silly trick …
Episode 014 - Social Mythbusting
Feb 6, 2017 • 39 min
In this episode, we bust two myths in #socialrecruiting: hashtags and posting times. If you haven’t evaluated your tactics in these ares in the last year, you are missing out.
Episode 013 - No B.S. Social Recruiting
Jan 30, 2017 • 44 min
It’s been a VERY long time since just “being on social” was enough. With everyone on social, the “easy tricks” are all used up. So what’s left? Here’s your no-B.S. guide to doing social recruiting right.
Episode 012 - Snapchat Recruiting
Jan 23, 2017 • 43 min
Everyone is saying that they are using or about to use Snapchat for recruiting. At least, that’s what they tell you. In fact, the fastest growing social channel is a unique channel for marketing and a tough nut to crack. In this episode, we’ll get in …
Episode 011 - Saving Your Talent Community
Jan 17, 2017 • 30 min
When’s the last time you thought about your talent community (or talent pool, or people you email with jobs)? For a small fraction of the time you might spend on Snapchat and FB Live, you can grow an audience you own.
Episode 010 - Starting From Zero
Jan 4, 2017 • 47 min
What would you have to do if you had to build a recruitment marketing ecosystem from scratch? Or launch a channel from the ground up? Whether it’s a new job or a re-launch of a failed program, at some point, you will have to learn how to start from z …
Episode 009 - Recruiting Resolutions
Dec 30, 2016 • 40 min
It’s a new year, so that means resolutions. But instead of thinking about the five tactics you should add in 2017, maybe your resolution should be to keep things simple.
Episode 008 - The Stories We Tell
Dec 12, 2016 • 38 min
What content to prospects need to make a decision when applying or considering an offer? We reveal the secrets to recruiting content.
Episode 007 - It’s Okay to Be Funny
Dec 9, 2016 • 36 min
In a TTC first, we answer a listener’s question: Why can’t we be funny in recruiting or job searching?
Episode 006 - Facebook Jobs
Nov 29, 2016 • 36 min
Facebook launches a Jobs tool to its 1.6 billion active users, but is it a LinkedIn killer or yet another company who thinks they know recruiting? We talk it out!
Episode 005 - Creativity
Nov 21, 2016 • 32 min
We talk to Sarah Yang, Talent Content Marketing Manager at Workday about how you can introduce more storytelling to your recruitment marketing.
Episode 004 - Transparency
Nov 15, 2016 • 38 min
What will the talent world look like when everyone knows everyone else’s salary? In this episode of The Talent Cast, we talk to Kirsten Davidson, Head of Employer Brand at Glassdoor. (Apologies for my audio and weird gaps: I was getting some weird a …
Episode 003 - The Power of Context
Nov 8, 2016 • 40 min
In this episode of The Talent Cast, we try to sell a $100 bill for $20 to demonstrate that no matter how powerful your message is, the context dictates its success. TTC is dedicated to the new world of attracting and engaging talent. If you have a q …
Episode 002 - Facebook and the 7 Blind Men
Nov 1, 2016 • 47 min
Now 12 years old, Facebook remains a complicated channel for recruitment marketing, primarily because everyone sees a single piece and thinks they understand the whole thing. In this episode, we look at how people actually use Facebook (the Fence-sit …
Episode 001 - Millennials
Oct 24, 2016 • 40 min
If I had a dollar for every person who asked me, “How do we attract millennials?” I’d be podcasting from a very exclusive beach. In this episode, how to think about and reach the Google Generation