Sales for Nerds

Sales for Nerds
Sales and marketing for nerds, engineers, and other experts.
023 Rohan Kale
Dec 19, 2017 • 42 min
Rohan Kale left the typical grind of software engineering for a giant company in India. He headed to Germany, learned German, and started a video marketing company. Find out how, including the coincidence that led to his company idea, how he got his first…
022 Laura Roeder of MeetEdgar
Nov 27, 2017 • 27 min founder Laura Roeder talks about how she started her consulting, online training and software businesses, and how she decided to move on from earlier efforts. Laura also discusses: -How to connect with thought leaders online -How she got her…
021 Michael Katz on being a likeable expert
Oct 31, 2017 • 43 min
Would you take marketing and customer service advice from someone who spent a decade at a cable company? In this case, you should, as Michael Katz, Chief Penguin and Blue Penguin Development, talks about the series of happy accidents that led him to a…
020 Aaron Ross From Impossible to Inevitable
Oct 2, 2017 • 32 min
Aaron Ross, co-author of “Predictable Revenue”, along with Mary Lou Tyler from episode 14, is back with a new book, “From Impossible to Inevitable: How Hypergrowth companies create predictable revenue”. Learn what Aaron had to learn the hard way about…
019 Brennan Dunn on Selling without Sales
Aug 28, 2017 • 48 min
Brennan Dunn wasn’t always a whiz internet marketer. He started off pursuing a degree in electrical engineering, but switched gear to study Classical Languages (which did come in very handy later). Along the way, he learned how to do internet marketing,…
018: Ben Seigel on Website Planning
Jul 31, 2017 • 52 min
In this week’s show: Building awareness of a growing medium Systematization The intake process is all about the business owner Planning isn’t sexy Interrogating a problem Keeping it simple Ben’s top 3 quick tests for your website
017 Anil Dash on Lessons for Sales from Tech
Jun 6, 2017 • 85 min
Anil Dash has done it all, except graduate from college. He’s started companies, helped launch the social media revolution, served on President Obama’s Office of Digital Strategy, uses Twitter prolifically, and is the CEO of Fog Creek Software. In…
016 Maura Thomas on Attention Management
Apr 18, 2017 • 55 min
Author and productivity consultant Maura Thomas talks about how she got into the field (by accident), working with David Allen, where she agrees (and disagrees) with Getting Things Done (GTD), why time management is outdated, and how to manage your attent
015 Jill Konrath on More Sales in Less Time
Apr 5, 2017 • 72 min
Best selling author and sales guru Jill Konrath details her own struggles with digital distractions and how to sell more in less time.
014 Marylou Tyler on Predictable Revenue and Predictable Prospecting
Mar 21, 2017 • 66 min
How you can go from an engineer writing software to a sales expert
013 How to Price
Mar 7, 2017 • 40 min
Don’t stress, better pricing is within reach
012 Caleb Sidel
Feb 21, 2017 • 36 min
How technical people can find a market niche, sell effectively, and build a team
011 Brian Spross on Legal Advice
Feb 7, 2017 • 49 min
Attorney (and mechanical engineer) Brian Spross on when you need a lawyer and how to protect yourself and your company.
010 Scott Ingram on going from Networking Engineering to Sales Success
Jan 24, 2017 • 48 min
Scott shares his story and tips he learned along the way and from his show
009 Matthew Pollard
Jan 10, 2017 • 64 min
Matthew Pollard, the Rapid Growth Guy, on Learning to Sell
008 Erik Luhrs on Positioning
Dec 27, 2016 • 68 min
Erik Luhrs, “The Bruce Lee of Lead Generation”, talks about how effective positioning creates a foundation for successful sales, and how poor positioning leads to frustration, not matter how well you execute on the tactics.
007 Ash Maurya on Scaling Lean
Dec 12, 2016 • 64 min
Ash Maurya talks about how to turn great ideas into great products and avoid building things that don’t matter. Because, “life’s too short to build products nobody wants.”
006 John Livesay on How to Pitch
Nov 29, 2016 • 45 min
The simple rules of what to do and what not to do.
005 June Rodil
Nov 15, 2016 • 68 min
How to enjoy wine, from a beginner to Master Sommelier, great customer service, and more.
004 Joe Williamson
Nov 1, 2016 • 65 min
How to price new offerings and more
003 Adam Boyd
Oct 18, 2016 • 69 min
Building good habits, not talking too much, and more.
002 Jason Cohen Interview Part 2
Oct 4, 2016 • 61 min
Jason Cohen returns for part 2, including what kind of company do you want and want to keep, why you should be honest, and more.
001 Jason Cohen Interview Part 1
Oct 3, 2016 • 72 min
How to use your technical background to your advantage in sales