The Science of Social Media

The Science of Social Media

anchor.fm/the-science-of-social-media
Your weekly sandbox for social media insights, stories, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and businesses in every industry. Whether you’re a social media team of one, business owner, ecommerce marketer, growth strategist, community manager, or part of an emerging global brand, you’re sure to find something actionable in every single episode. Join our 30,000+ weekly listeners who are taking their social media marketing to the next level.


Best Instagram Apps for Marketers: The Rise of the Single-Job, Standalone App
Jul 15 • 12 min
The Instagram app by itself is supremely powerful. But did you know all the best apps to take your Instagram marketing to even greater heights? The trend of single-job, standalone apps has brought a huge amount of power into the hands of social media…
The Best New Pinterest Marketing Strategies Working Today
Jul 8 • 14 min
How are brands and businesses succeeding on Pinterest today? And how can you follow their playbooks to make waves yourself? We go deep on all things Pinterest marketing in this episode. Join us as we explain the latest strategies, best content tips, and…
8 Fun Things to Try on Instagram You Probably Haven’t Thought of Before
Jul 1 • 13 min
It can be hard to stay on top of the latest news for everything that’s coming to social media. We’d love to help you. This episode of The Science of Social Media takes a dive into Instagram marketing with a look at eight little-known features that you can…
How tentree created a record-breaking Instagram campaign
Jun 26 • 31 min
Welcome to a special edition of the Buffer podcast. In this episode, the team from tentree will share exactly how they created and launched an Instagram campaign that generated more than 15.5 million likes on a single post, making it the fourth most-liked…
Need a Chatbot Marketing Strategy? We’ve Got You Covered
Jun 24 • 15 min
When you think of chatbot marketing, what comes to mind? Opinions run the gamut from fear — “What’ll it be like to entrust my customer service to a computer?” — to humor — “Here comes the robot apocalypse!” But reality is that there are marketing teams…
Marie Kondo-ing Your LinkedIn: The LinkedIn Audit Blueprint to Help Your Profile Shine
Jun 17 • 15 min
We wish for you to have the very best, most fulfilling career possible, doing work that you love. And one of the best routes to that dream job is having a dreamy LinkedIn profile! We’ll show you how. Today we’re giving you a checklist for a LinkedIn…
The Most Essential (and Surprising) Social Media Statistics and Facts of 2019
Jun 10 • 14 min
What role do social media stats and facts play in your day-to-day? As social media marketers, we do our best to be data-informed with the decisions we make for our social media strategy at Buffer. Social media stats make a difference. Plus, you never know…
Tiny Tips for Delivering Out-of-This-World Customer Support on Social Media
Jun 3 • 14 min
If you’re serious about building a remarkable brand on social media, we believe that a core component of your strategy needs to be engagement. Engagement with fans. Engagement with your audience. And engagement with your customers. One of the primary…
What If Instagram Got Rid Of Likes? Plus Even More Social Media What Ifs
May 28 • 13 min
What if you had a magic wand and could make any change you wanted on social media? Quite a question, right? Well, we dove into the many different what if scenarios — both real and imagined — that may shape social media in the months and years to come. We…
The 7 Important Skills You Need to Be a Successful Social Media Marketer
May 20 • 12 min
A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. But what does it take to be a great social media manager? What are the skills to master in…
Why Brands are Turning to Spotify as the Next Big Social Platform
May 13 • 15 min
There are so many social networks to choose from today: Instagram, Facebook, Twitter, LinkedIn, Pinterest. Maybe YouTube? Maybe Reddit? We’d love to let you in on a secret one that’s flying under the radar. Spotify! We’ve spent time digging into the rise…
How to Get (Real!) Followers on Social Media in 2019
May 6 • 14 min
One of the most popular topics in social media marketing is how to get more followers. And not just any followers —- real followers, no bots. Brands want to grow their followers authentically by adding real people who love the brand and are looking to…
Why Isn’t Anyone Talking About Live Video Anymore? The Current State of Live
Apr 29 • 11 min
Live video remains a core feature of the top social networks, so … why isn’t anyone talking about it anymore? How should you be thinking about live video and your social media strategy in 2019? Today we’re examining the state of live video on social…
(SSM Selects) 6 Proven Instagram Marketing Tactics to Grow Followers and Engagement
Apr 22 • 12 min
A very special SSM Select episode from our archives! Instagram is one of the most important (if not the most important) for brands and businesses looking to succeed on social media in 2019. However, succeeding on Instagram is a whole different story. This…
6 Simple Ways You Can Use Neuroscience to Increase Marketing Productivity
Apr 15 • 14 min
Neuroscience is a multidisciplinary science that is concerned with the study of the structure and function of the nervous system. When applied to our professional lives, neuroscience can help us to unlock our greatest potential. Increasing your meaningful…
8 Unexpected Marketing Lessons from History’s Most Influential Leaders
Apr 8 • 13 min
This week we’re taking a journey through time and uncovering some of the greatest, yet most unexpected marketing lessons from some of history’s most influential thinkers, philosophers, and leaders. You may not realize it now, but there is so much we can…
How to Turn Fans and Customers Into Brand Champions in 2019
Apr 1 • 12 min
A group of highly engaged fans can have a huge impact on your marketing efforts. Those fans are your brand champions and they’re everywhere! One of the most powerful sources of authentic influence and brand advocacy is your very own customer and fan base.…
(SSM Selects) 6 Rules for Great Storytelling as Told by Pixar
Mar 25 • 14 min
A special episode from the SSM archives! This was one of the most popular episode from 2018 - voted on by our listeners! As a marketer, effective storytelling involves a deep understanding of human emotions, motivations, and psychology. Luckily for us,…
The Art of Copywriting: How to Write Better Captions and Tell Stories that Get Engagement
Mar 18 • 11 min
What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling. While we don’t…
9 Proven Techniques to Improve Your Instagram Content (Feed + Stories)
Mar 11 • 13 min
An incredible 500 million people actively use Instagram and Instagram Stories every day. But it’s not just the sheer number of users that’s impressive, Instagram is helping businesses grow in a big way. 80% of Instagram users follow a business, 72% of…
7 Easy Ways to Improve Your Retargeting Ad Campaigns
Mar 4 • 14 min
Retargeting, also known as remarketing, is a powerful form of digital advertising in which audiences (potential customers) are targeted with specific ads based on their behavior online. In other words, retargeting campaigns turn internet “window shoppers”…
Does Vertical Video Make a Difference in Results? We Spent $6,000 on Experiments to Find Out
Feb 25 • 15 min
Does vertical video really make a difference in your social media results? This week we have some brand new research lined up for you. Over the last three months we teamed up with Animoto and spent more than $6,000 on dozens of experiments to find out how…
How Nike, Square, Blenders Eyewear, and Other Top Brands Approach Instagram Marketing in 2019 (New Case Studies)
Feb 19 • 14 min
Ever wonder how some of the world’s top brands approach Instagram marketing? You’re in luck! This week we have a ton of great resources all tied up into one jam-packed episode. We spent the last few months interviewing marketers from leading brands like…
The Top 10 Social Media Marketing Tools Brands are Using to Succeed in 2019
Feb 11 • 13 min
Marketers are faced with an ever-growing list of responsibilities. From social media marketing to customer experience and advertising, it’s a challenge to stay on top of everything. Luckily for us, there are a plethora of great social media tools on the…
How Top Ecommerce Brands Use Shopping on Instagram to Drive Sales and Growth
Feb 4 • 14 min
Instagram now has more than 1 billion monthly active users worldwide and 500 million+ people use Instagram Stories on a daily basis. But, did you know that Instagram now makes up 36% of Facebook’s ad revenue? A number that is expected to grow to $9…
The State of Social 2019 Report: Insights From More Than 1,800 Marketing Professionals
Jan 28 • 13 min
Buffer’s annual State of Social report is here! This year we surveyed more than 1,800 marketers from businesses of all sizes (across a range of industries) to get their take on what the future of social media marketing looks like in 2019. The report is…
6 Powerful Psychological Biases And How They Influencer Human Behavior Online
Jan 21 • 13 min
Great campaigns happen at the intersection of marketing and psychology - the sweet spot where your content and messaging connects with your audience on a deep, human level. Understanding the growing field of marketing psychology and the concepts behind…
The Most In-Demand Skills of 2019 (According to LinkedIn), YouTube’s Big Advertising Opportunity, The Ultimate Facebook Engagement Guide, and More!
Jan 14 • 13 min
Looking to take your professional skills to the next level? Thinking about YouTube advertising as a new channel for your brand? Wondering about the best-practices for generating tons of Facebook engagement? In episode #129, Brian and Hailley discuss the…
What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)
Jan 7 • 13 min
Facebook marketing in 2019 isn’t dead. On the contrary, it’s far from it! Although we continue to see a rise in the usage and effectiveness of Stories content, traditional Facebook posts in the News Feed offer a powerful outlet for brands looking to…
5 Data-Backed Social Media Marketing Trends You Need to Know for 2019
Jan 2 • 14 min
2019 is officially here! Gone are the days where generating audience engagement on social media was primarily a passive process. The always-online audiences of today want to be involved, interact, and co-create. The brands that are successful in…
(SSM Selects) 11 Content Creation Hacks: Strategies & Tools to Take Your Social Media to the Next Level
Dec 26, 2018 • 14 min
A special episode from the SSM archives! This was the most popular episode from 2018 - voted on by our listeners. Content is the golden ticket to social media success. People know, love, and trust your brand on social because of the content you share…
13 Social Media Experts Share Their Biggest Piece of Marketing Advice
Dec 17, 2018 • 14 min
Often the best way to learn about a craft is from someone who has been in your shoes before. That’s why we turned to 13 social media experts for their biggest piece of marketing advice. Social media marketing is becoming increasingly pivotal for…
How to Use Video Content to Raise Brand Awareness and Sell Your Product
Dec 10, 2018 • 13 min
Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content. There’s data, too! For example, did you know that 76% of…
A Marketer’s Guide to Decoding Social Media Algorithms in 2019
Dec 3, 2018 • 12 min
Social media algorithms play a very important role in the ability for marketers and business owners to make an impact online. Yet they remain a mystery on so many different levels. We’re fortunate to have an inside look at the various algorithms that…
We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Research)
Nov 26, 2018 • 13 min
We gathered never-before-seen data from more than 15,000 Instagram Stories posted by over 200 of the world’s top accounts and brands. This is one of the largest studies ever conducted on Instagram Stories and this week we’re breaking down everything we…
Instagram Stories Strategy: How Businesses Can Create Thumb-Stopping Stories Content
Nov 19, 2018 • 12 min
More than 400 million people use the Instagram Stories every day - making Stories an amazing opportunity for your business to reach your customers on social media. Today we’re sharing tips, hacks, and strategies that you can use to create thumb-stopping…
Your Go-To Small Business Marketing Guide for 2019 (New Tips and Ideas)
Nov 12, 2018 • 12 min
According to the U.S. Small Business Administration, an incredible two-thirds of small business owners and entrepreneurs are personally responsible for three or more areas of their business, including marketing. That’s where we hope to help! We teamed up…
7 Invaluable Marketing Skills That Help Top Teams Produce Consistently Great Content
Nov 5, 2018 • 12 min
Marketing skills and career growth do not come easy in a field that moves at the speed of light. It seems like every single week companies are demanding an evolved skill set out of their marketing team. Brands that can successfully bring a variety of…
9 Marketing Ideas That Don’t Include Blogging (Plus How to Identify Big Opportunities)
Oct 29, 2018 • 13 min
Great marketing ideas are hard to come by. Which is why many businesses resort to blogging as their go-to marketing strategy. But there are so many great opportunities out there to expand channels and attract customers. But, focus is key when developing…
How to Launch on Product Hunt Like a Pro, Lessons from 17.2 Million Twitter Impressions, 4 Key Facebook Trends for 2019, and More!
Oct 22, 2018 • 15 min
Looking to catch up on the latest social media news and trends, but short on time? This week we’re covering everything you need to know to get caught up on social media: - How to launch your product on Product Hunt like a boss and generate tons of…
Influencer Marketing: The A to Z Guide on Getting Started and Calculating ROI
Oct 15, 2018 • 12 min
Influencer marketing is here to stay. Beauty, business, and tech influencers (among others) can have a huge impact in helping businesses to reach what can be difficult demographics. Great influencer marketing campaigns include content that is compelling…
Neuromarketing: Surprising Facts Businesses and Marketers Should Know
Oct 8, 2018 • 13 min
Neuromarketing. Sounds complicated, doesn’t it? Fortunately for marketers and small businesses it doesn’t have to be! Neuromarketing is when the principles of psychology are applied to marketing research and strategy. Understanding why people make…
Instagram’s Co-Founders Step Down, Vertical Video Gains Momentum, Facebook Launches Stories Ads, and More!
Oct 1, 2018 • 14 min
Looking to catch up on the latest social media news, but short on time? This week (ep. #114) we’re chatting about all of this and more: - Instagram’s co-founders stepping down from Facebook and what this critical change means for social giant. - Vertical…
How Two Brands Generate Hundreds of Thousands in Revenue on Social Media, Big News from Twitter, New LinkedIn Ad Formats, and More!
Sep 24, 2018 • 12 min
Looking to catch up on the latest social media news, but short on time? This week (episode #113) we’re chatting about all of this and more: How two brands are using social media to generate hundreds of thousands of dollars in revenue and why it’s not as…
How to Discover Irresistible Content Ideas Using Reddit, YouTube, Quora, and Other Social Networks
Sep 17, 2018 • 11 min
As businesses and marketers we’ve all had that feeling at one time or another… Where and how am I going to find my next great content ideas? Developing consistently for your social media accounts, blog, webinars, online courses, and workshops is a major…
5 Proven LinkedIn Marketing Tips to Grow Your Company Page 600% Faster
Sep 10, 2018 • 13 min
We asked you (our listeners) to let us know which social media networks you would like to learn more about - LinkedIn (53%) came in a close second, just after Instagram (62%). To get started, we teamed up with LinkedIn to share with you tried and true…
A Brand New Facebook Guide to Creating Video, The Shift to Instagram Stories Ads and Messenger, 5 YouTube Facts You Can’t Miss, and More!
Sep 4, 2018 • 14 min
Looking to catch up on the latest social media news, but short on time? We have you covered! After years of trying to sell brands on the Facebook news feed, they’re changing their pitch to Instagram, Stories, and Messenger engagement. Facebook interviewed…
We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands (New Research)
Aug 27, 2018 • 14 min
We partnered with BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook in one of the largest studies of 2018. Today, we’re excited to share the eye-opening research with you (hint: Page engagement continues to decline) as…
Facebook Redesigns Pages as Reach Declines, 5 Fascinating Facts About Gen Z, the ROI of Meme Accounts, and More!
Aug 20, 2018 • 14 min
Looking to catch up on the latest social media news, but short on time? We have you covered! This week we have a super interesting episode lined up for you, starting with specific details around Facebook’s plan to redesign business Pages from top to…
7 Psychology Facts That All Social Media Marketers Should Know
Aug 13, 2018 • 15 min
What do psychology and social media have in common? A lot more than you’d imagine! Believe it or not, there are some very scientific reasons that people like, share, comment, and purchase products online. Understanding the psychology facts behind the way…
Everything You Need to Know about Instagram Engagement, YouTube Launches Vertical Video, 3 Big Reasons Why Influencer Campaigns Fail, and More!
Aug 6, 2018 • 16 min
Is your business prepared for the future of social media? The social media industry changes so quickly that it can be a challenge to keep up with all of the different announcements and platform updates from your favorite networks. This week we’re chatting…
6 Old School Marketing Tactics That Still Work on Social Media
Jul 30, 2018 • 12 min
It seems like everywhere we look there’s some new social media marketing tactics being touted as the next big thing. As businesses, we’re constantly looking for ways to reach our audience in creative ways and so we often jump around from strategy to…
752,626 Facebook Ads Analyzed, How One eCommerce Store Generated 41,000 Emails and 10,000 Followers, New Social Media Tools, and More!
Jul 23, 2018 • 14 min
A ton of great stuff to talk about in the world of social media marketing this week! Several interesting and actionable articles published in the social media and marketing industry recently and we’re sharing the most important takeaways and learnings…
How to Sell Your Product or Service on Instagram Like the Pros
Jul 16, 2018 • 13 min
Instagram advertising is one of the most promising (and exciting) opportunities for businesses and brands to get their products or services directly in front of consumers. More than 1 billion Instagram consumers to be exact! Today’s episode is a list of…
A Customer-Focused Social Media Strategy to Increase Engagement and Social ROI
Jul 9, 2018 • 12 min
This week we’re looking at how you can create a customer-focused social media strategy that will work and pay dividends for your business or brand. We’ll be sharing a ton of ideas and information so that you can get started today setting up a social media…
Instagram IGTV (Television for the Mobile Generation) - How it Works Plus An Exclusive Creators Guide
Jul 2, 2018 • 12 min
Instagram IGTV is here! Today, we’re diving into one of the most exciting new platforms on the entire internet right now - Instagram’s brand new platform: IGTV. We’ve got everything you need to know about the new Instagram platform, plus, an exclusive…
One Million Downloads, One Hundred Episodes, Two Co-Hosts, and One Random Show
Jun 25, 2018 • 26 min
We’re celebrating one million downloads and our 100th episode! In this totally random episode, Brian and Hailley go completely off-script and give you a never-before seen or heard peek inside The Science of Social Media. They’ll be sharing their top…
99: How The Instagram Algorithm Actually Works (Plus Big Instagram Updates You Need to Know)
Jun 18, 2018 • 13 min
Did you know: Before Instagram implemented their new algorithm in 2016, users were missing 70% of all posts and 50% of their friends’ posts in the feed? The Instagram team shared some never-before seen or heard updates behind how the Instagram algorithm…
98: 2018 State of Social Media Marketing Industry Report (What the Future Holds for Businesses)
Jun 11, 2018 • 12 min
A brand new 2018 State of Social Media Marketing Report is live from Social Media Examiner and we’re breaking down all of the most important takeaways for businesses and marketers! Have you ever wondered how fellow businesses and marketers are using…
97: 10 Proven Social Media Tips for Small Businesses and Entrepreneurs
Jun 4, 2018 • 13 min
Small businesses and entrepreneurs have their own set of unique social media and marketing challenges and opportunities. The biggest one being having so many different responsibilities! But the fact remains… Social media marketing is a HUGE opportunity…
96: 50+ Marketers On How to Prove Social ROI, Where Video Marketing is Headed in 2018, Exciting New Instagram Features, and More!
May 29, 2018 • 13 min
Covering the biggest news in the social media marketing world, including one subject that we as marketers don’t talk about enough - Proving social media ROI. We’re also covering the biggest video trends in 2018 and what marketers need to know moving…
95: YouTube Marketing 101: How We Grew Our Channel By 59% in 30 Days
May 21, 2018 • 14 min
We partnered with Brian Dean of Backlinko to create a huge, step-by-step case study on how you can grow your brand’s YouTube channel in a big way… starting today. In just 30 days after implementing Brian Dean’s advice, we’ve grown our YouTube channel by…
94: GDPR: New Data Privacy Laws and Important Changes Businesses and Marketers Need to Know
May 14, 2018 • 12 min
GDPR (General Data Protection Regulation) is a new data privacy regulation that aims to give individuals in the EU protection and control over their personal data. It has major implications for your business and the marketing and social media tools you…
93: Facebook F8 Recap: The Biggest Announcements Marketers Need to Know & Why They’re Important
May 7, 2018 • 15 min
Facebook F8 is one of the most important conferences of the year for the social media world! With F8 2018 in the history books, we thought it’d be useful to recap some of the most important announcements Facebook made during its flagship conference. Today…
92: 20+ Key Social Demographic Facts, Facebook Q1 Earnings Report is Here, What Elon Musk Taught the Co-Founder of HubSpot, & More!
Apr 30, 2018 • 18 min
Understanding hundreds of different social media demographics-or the different characteristics of audiences on each social media network-is key to defining your strategy. We’ll be chatting about 20+ key social demographic facts for each of the major…
91: Your Personal Brand: Why It’s The Most Important Career Asset You Own
Apr 23, 2018 • 13 min
Did you know it takes less than two-tenths of a second for an online user to form a first opinion about your brand based on social media? Or that 77% of recruiters use search engines to learn about candidates? And of those researching candidates online,…
90: 21 Actionable Facebook and Instagram Video Tips You Can Try Today
Apr 16, 2018 • 14 min
As video content on social media becomes more widely used, it’s clear that companies not using video are missing out on a big opportunity to bring their brand to life. Video makes your brand more human, engaging, and helps to create trust because people…
89: The Best Times to Post on Social (According to Research), LinkedIn Launches Video Ads for Businesses, GIPHY Marketing Ideas, & More!
Apr 9, 2018 • 13 min
Tons of exciting and interesting things to talk about in the world of social media this week! We’re breaking down the best times to post to social media (according to more than 20 research studies). LinkedIn launched a great new video ad product for…
88: The 10 Top New Social Media Tools to Try in 2018 for Marketers
Apr 2, 2018 • 13 min
2018 is in full swing and you might be looking for new social media tools to add to your marketing stack! According to Scott Brinker of the Chief Marketing Technologist Blog, there are now more than 5,000 tools in the marketing technology landscape. So…
87: Facebook & Cambridge Analytica (What You Need to Know), 3 Must-Read Social Media Books in 2018, Instagram Algorithm Changes, and More!
Mar 26, 2018 • 13 min
Another busy week in the world of social media! We’re covering everything you need to know to stay up-to-date on the latest happenings in social media marketing. In episode #87, Hailley and Brian chat about the recent Facebook & Cambridge Analytica data…
86: 11 Content Creation Hacks: Strategies & Tools to Take Your Social Media to the Next Level (Plus a Big Announcement!)
Mar 19, 2018 • 15 min
Content is the golden ticket to social media success. People know, love, and trust your brand on social because of the content you share across each channel. How do we as marketers and business owners create consistently great content that audiences love…
85: 6 Rules For Great Storytelling & Why Stories Are Your Most Important Social Media Asset
Mar 12, 2018 • 14 min
Pixar and their team of incredible writers are arguably some of the greatest storytellers of our generation. As a marketer, effective storytelling involves a deep understanding of human emotions, motivations, and psychology. Luckily for us, Pixar openly…
84: Instagram Marketing Growth: 3 Proven Tactics To Grow Followers & Engagement (Plus An Exciting Announcement!)
Mar 5, 2018 • 16 min
Instagram now has more than 800 million monthly users - more than 500 million of whom use Instagram every single day, sharing more than 250 million piece of content each day. How can you stand out among the other millions photos, videos, & stories posted…
83: The State of Video Marketing in 2018, Big Changes Coming to Twitter, and Our Top 3 YouTube Hacks for Brands
Feb 26, 2018 • 11 min
We’re diving into the State of Video Marketing in 2018, including all of the incredible data and takeaways from Wyzowl’s 600+ marketer survey. After that we’re breaking down the monumental change that will be hitting Twitter in mid-March. This change will…
82: Habits of Successful Marketers, The Science of Confidence in Leadership, Why We’re Always Learning, and More!
Feb 19, 2018 • 12 min
We talk a lot about specific marketing and social media tactics and strategies on this show, but rarely do we talk about the soft or “intangible skills” that really great marketers have in common. In episode #82, Hailley and Brian chat about the habits of…
81: The New Facebook Algorithm: Secrets Behind How It Works & What You Can Do To Succeed
Feb 12, 2018 • 12 min
The Facebook algorithm is constantly evolving in order to provide a better experience for users. But few changes to the algorithm have sparked as much conversation as the recent ‘meaningful interactions’ update, in which Facebook said it would be…
80: Is The News Feed Gone Forever?, Instagram’s Exciting API Change, Paying For Social Media Followers, and More!
Feb 5, 2018 • 12 min
What an exciting week in social media! Facebook announces their Q4 earnings along with some groundbreaking revelations about the future of the News Feed. Instagram launches an exciting change to their API that will affect how we publish content from here…
79: Are 3rd-Party Social Media Tools Penalized? Our 200+ Post Study On Reach & Engagement
Jan 29, 2018 • 11 min
Putting your trust as a marketer or brand in 3rd-party social media tools to manage all of your posts can be a bit scary. You might be wondering: - Are my posts getting optimal reach and engagement? - Do social media platforms penalize 3rd-party tools? -…
78: State of Social Media 2018 Report: 1,700+ Marketers Share Brand New Insights
Jan 22, 2018 • 15 min
The way consumers and brands use social media is constantly evolving. To better understand what the future of social media will look like, we teamed up with Social Media Week to collect data from over 1,700 marketers and create our brand new State of…
77: Big Changes To The Facebook News Feed: What To Know & How It Will Affect Your Strategy
Jan 15, 2018 • 13 min
Mark Zuckerberg said that he wanted to “fix Facebook” in 2018, but not many marketers thought he would make such a big change so quickly! Twelve days into the new year, Zuckerberg and the Facebook team have dropped what might be the biggest Facebook News…
76: 21 Experts Talk Biggest Social Media Mistakes, Zuckerberg Wants To Fix Facebook, Our Results With Twitter Promote Mode, & More!
Jan 8, 2018 • 12 min
Everything marketers and brands need to know to catch up on the latest and greatest in social media marketing news. We’re excited to be back for 2018 and can’t wait to share everything that’s happened in the world of social media over the last two weeks.…
75: The 5 Biggest Social Media Trends For 2018 & What They Mean For You
Jan 2, 2018 • 13 min
2018 is here and it’s gearing up to be a big year in social media! This week we’re chatting about the 5 biggest (and most important) social media trends that marketers should keep a close eye on heading into 2018. Understanding and planning for each of…
74: New Instagram Features, Netflix Trolls Its Users on Twitter, Facebook Messenger For Kids, & More!
Dec 18, 2017 • 10 min
Covering another big week in social media marketing and news! Instagram has a couple of new great features for individuals and brands. Netflix takes their user data to a whole new level on social media. Facebook releases a brand new Messenger app for…
73: Social Media’s Top 10 Posts of 2017 & Why They Worked
Dec 11, 2017 • 14 min
What do Mr. Bean, National Geographic, and Red Bull all have in common? They created some of the internet’s most engaging social media content in 2017! Wondering how you might be able to do the same in 2018? Join us for episode #73 as Hailley and Brian…
72: What Does Facebook Know About You? The Truth Behind All That Data
Dec 4, 2017 • 13 min
Have you ever wondered how much Facebook really knows about you? Or how they collect all of that detailed information? Or how businesses are using your data to deliver specific advertising content across platforms? If so, you’re in luck! In episode #72,…
71: The $177,843 Facebook Ad Test, Current State of Messaging, Tweetstorms, & More!
Nov 27, 2017 • 11 min
There’s a ton of great stuff happening in the world of social media! In episode #71, we’re covering four of the biggest updates, articles, and data-backed studies from the last week that marketers should keep an eye on as we close out 2017. We’ll be…
70: How to Effortlessly Create Instagram Stories & Why They’re a Major Opportunity for Brands
Nov 20, 2017 • 16 min
More than 15 million businesses now use Instagram worldwide and over half of those businesses are creating Stories every month. Stories are an incredible way to connect with your audience in fresh and authentic ways. But creating attractive Instagram…
69: The Silent Rise of LinkedIn To 500M Members: What Marketers Need To Know For 2018
Nov 13, 2017 • 11 min
What if we told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing…
68: Facebook Organic Reach Continues To Decline, Our Chat with Gary Vee, LinkedIn Video, and More!
Nov 6, 2017 • 11 min
Important updates in the world of social media and marketing! This week, we chat about the continued decline of Facebook organic reach (including BuzzFeed Tasty’s unbelievable dip in video views), LinkedIn video and what marketers need to know, our chat…
67: 5 Under-the-Radar Social Media Studies to Make You A Smarter Marketer
Oct 30, 2017 • 14 min
Social media studies have given us great ideas to improve our social media marketing. To help you better understand the ever-changing social media landscape, we jumped into the latest social media research papers, hoping to discover some under-the-radar…
66: Creative Facebook Messenger Marketing Strategies You Can Try Today
Oct 23, 2017 • 16 min
There are now more than 1.3 billion people using Facebook Messenger every month. Yes, billion with a B! We’ve have been experimenting with different ways to include Messenger as one of our go-to marketing tools, by sending out our latest blog posts…
65: 8 Tips To Quickly Master Social Media for Businesses & Entrepreneurs
Oct 16, 2017 • 19 min
One thing that often gets overlooked in a lot of social media content is a general approach to social media for businesses and entrepreneurs. What should businesses be thinking about? What are trends that businesses can feel good about investing in? Hosts…
64: The 15-Minute Experts Guide to Facebook Advertising
Oct 9, 2017 • 15 min
Understanding how to leverage and strategically utilize Facebook Ads is becoming a staple part of almost every social media strategy. And if you want to get your posts seen on Facebook, it’s becoming more and more likely that you’ll have to pay for reach…
63: Why We Think Social Media Is For Branding & Engagement, Not Traffic or Revenue
Oct 2, 2017 • 15 min
Social media is changing. It used to be a one-to-many channel. Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales. Then, we hit…
62: Top 9 Books Every Social Media Marketer Should Read & What Makes Them Great
Sep 25, 2017 • 17 min
“Whenever you read a good book, somewhere in the world a door opens to allow in more light.” - Vera Nazarian As social media managers and marketers, books have the power to open our minds to new and tremendously exciting ideas - no matter the subject.…
61: Why Facebook Is Blue - The Science of Colors In Marketing & Social Media
Sep 18, 2017 • 13 min
Why is Facebook blue? Can colors impact how people perceive your brand and ultimately impact their purchasing decisions? Absolutely! The visual sense is the strongest developed one in most human beings. It’s only natural that 90% of an assessment for…
60: Understanding the Facebook and Instagram Algorithms [7 Key Factors That Determine Success]
Sep 11, 2017 • 13 min
The Facebook and Instagram algorithms are mysterious for so many marketers, yet they are also ingenious and brilliant in showing the best content to the most people. But how exactly do the Facebook and Instagram algorithms work? And how can marketers use…
59: Proven Ways to Get More Views, Engagement, and Shares for Your Facebook Videos
Sep 5, 2017 • 12 min
Now is the perfect time for marketers and businesses to take a closer look at Facebook video and how to use videos to engage more fans on the platform. With Facebook video being a top priority for marketers in 2017, we’d love to help you get ahead of this…
58: Creating Truly Remarkable Marketing & Social Media Content That Lasts
Aug 28, 2017 • 23 min
Ryan Holiday - best-selling author and media strategist - explains why marketers and businesses are approaching the art of content creation all wrong. We explore the current state of marketing and social media content and how short-term thinking only…
57: 7 Surprising Facts Behind Why People Like, Comment, and Share On Social Media
Aug 21, 2017 • 12 min
What if we could understand the psychology of social media and use that knowledge to bring customers closer, give them more of what they want, and create better relationships? In episode #57 of The Science of Social Media, we explore just that! We take a…
56: 10 Captivating Instagram Stories Content Ideas and Our Favorite Tools to Create Them
Aug 14, 2017 • 14 min
We explore everything you need to know about creating captivating Instagram Stories content that your audience will love. We also dive into our favorite tools for creating beautiful graphics and videos that we use here at Buffer.
55: 5 Exciting Social Media and Marketing Trends to Know in 2017
Aug 7, 2017 • 16 min
Noah Kagan joins us as we explore the top 5 most exciting social media and marketing trends that all marketers should consider in 2017 and examples of how you can get at started with each today.
54: How to Use Hashtags: How Many, Best Ones, and Where to Use Them
Jul 31, 2017 • 13 min
Have you ever found yourself explaining how to use hashtags to someone whose only connection with the word is as a telephone button? Hashtags have the potential to be a truly valuable in your overall social media strategy. Here’s what you need to know…
53: Our 5 Biggest Social Media Mistakes and What We Learned
Jul 24, 2017 • 12 min
We’ve made a good number of social media mistakes - Mistakes that have cost us reach and engagement, maybe even fans and customers. But with each mistake came a ton of great learnings that helped us to improve our social media marketing results. Here are…
52: 6 Proven Instagram Marketing Tactics To Grow Followers Engagement
Jul 17, 2017 • 11 min
It’s an exciting time to get to know Instagram. The popular photo-sharing app is fun, simple and growing—-Instagram now has more than 700 million monthly users and sky-high user engagement levels. Here are 6 proven Instagram marketing tactics to help grow…
51: The 20-Minute Social Media (PRISM) Sales Playbook for Marketers
Jul 10, 2017 • 20 min
Ian Cleary - Founder and CEO of RazorSocial, contributor to Forbes and Entrepreneur, and avid kick boxer - shares his unique PRISM funnel system that helps to convert loyal social media fans into customers. Ian has been using the PRISM funnel to help…
50: A Delightfully Short Guide to Social Media Benchmarks & ROI
Jul 3, 2017 • 9 min
Does the concept of social media benchmarking and ROI feel rather enormous? You’re not alone! That’s exactly what inspired this “delightfully short” guide to social media benchmarking and ROI and made it all the more fun and challenging to record.…
49: How to Get Your First 1,000 Followers on Every Major Social Media Network
Jun 26, 2017 • 10 min
Follower count is one of those metrics that has tons of meaning - both for the confidence of the social media manager and for the distribution of the content you share. If you want to grow your followers, there are tons of useful tips to try. In episode…
48: A Facebook Posting Strategy That Led to a 330% Increase in Reach & Engagement
Jun 19, 2017 • 12 min
Over the past year our Facebook organic reach and engagement were on a steady decline. We needed to make a change! In episode #48 of The Science of Social Media, we explore the change we made to our Facebook strategy and the eye-opening (and awesome)…
47: On Entrepreneurship, Creativity, Social Media and Becoming a Better Marketer - Paul Jarvis
Jun 12, 2017 • 17 min
Paul Jarvis - one-time touring musician, veterinary assistant, and paperboy turned full-time entrepreneur - has written 4 critically acclaimed books, built several software companies, and has taught more 10,000 students through his online courses. He also…
46: Change is Inevitable: How Will You Adapt on Social Media and in Marketing?
May 29, 2017 • 3 min
In this very special episode, Buffer co-host Brian Peters chats about how change is inevitable in both social media and marketing and why it’s important for marketers to adapt with the changing times.
45: 10 Little-Known Facebook Marketing Hacks You Can Try Today
May 22, 2017 • 8 min
Looking for new and exciting ways to use Facebook to reach fans and grow engagement? Join Hosts Hailley Griffis and Brian Peters as they explore and share 10 little-known Facebook marketing hacks and features that you may not have used before. Everything…
44: Inside the Thriving Six-Figure Facebook Ads Strategy at Classpass - Mary Rykaczewski
May 15, 2017 • 27 min
Classpass is one of the fastest-growing “all-in-one membership” startups out there today. Part of the reason is due to their useful (and awesome) product and part of it is due to their incredibly successful Facebook ads strategy. From managing their…
43: 11 Ways to Improve Your Social Media Marketing Using Buffer
May 8, 2017 • 10 min
Hosts Hailley and Brian explore 11 proven ways to use Buffer to get the most out of your social media marketing. From user generated content to video marketing to the Buffer app for iOS & Android, this episode is packed with behind-the-scenes insights…
42: 5 Key Elements of the Perfect Facebook Ad - Molly Pittman
May 1, 2017 • 28 min
Molly Pittman - VP of Marketing at DigitalMarketer - is one of the premier experts and resources for Facebook Advertising knowledge on the planet. And so we asked her: Is it possible to create the perfect Facebook ad? Today we’re excited to be exploring…
41: Social Media for Small Businesses: Less Is More - Marie Forleo
Apr 24, 2017 • 32 min
Marie Forleo shares specific ways that you can use social media to build an audience, connect with your customers, and eventually, grow your business. Whether you’re just starting out on social media or you’ve been using social media for years, you’ll…
40: Using Social Media for Good: Meet the Entrepreneur Changing the World One Story at a Time - Branden Harvey
Apr 17, 2017 • 26 min
Branden Harvey has built an audience of more than 120K on social media by telling stories of good in the world. Focusing on making a positive impact has allowed him to work with some of today’s most innovative companies and has earned him features in…
39: How Merriam-Webster Made Dictionaries Fun by Building a Powerful Brand Voice - Lauren Naturale
Apr 10, 2017 • 29 min
Lauren Naturale shares her expert insights into how Merriam-Webster has developed one of the most powerful and unique brand voices in the industry - which has led to major social media growth. Their Twitter account alone has grown by more than 200,000…
38: The 4 Ways to Fix Your Broken Content Marketing and Social Media - Jay Baer
Apr 3, 2017 • 30 min
Jay Baer has been building audiences, online and off, for more than 20 years. His approach to content marketing is simple yet incredibly effective. It all starts with an understanding of what your customers are looking for online and overdelivering on…
37: Why Marketers & Brands Should Be Using Square Video On Social Media
Mar 29, 2017 • 8 min
Join hosts Hailley and Brian as they break down one of the largest square video studies to date. This study (complete with research) explores how square video performs vs. landscape video and why marketers should consider adding square video to their…
36: Risk for Reward: Why Calculated Risk Is Critical For Designing Your Career In Marketing - Clair Byrd
Mar 27, 2017 • 30 min
Clair Byrd - Director of Competitive Marketing at Twilio - has become one of the most successful and forward-thinking marketers in Silicon Valley. Clair shares the incredible story of how she went from cook to marketing superstar - working on some of the…
35: How TechCrunch Approaches Video Marketing & Trends to Watch for in Video
Mar 20, 2017 • 30 min
Travis Bernard - TechCrunch Director of Audience Development - gives us an insider look into how his team at TechCrunch approaches video marketing in 2017. Travis also shares what makes videos successful for them on social media as well as the exact…
34: Harnessing the Power of LinkedIn Marketing to Monetize and Grow Your Business - Candice Galek
Mar 13, 2017 • 28 min
Candice Galek - CEO and founder of Bikini Luxe (one of the world’s largest and most successful online swimwear collections) - has seen first-hand how powerful LinkedIn marketing can be for both monetization and growth of a business. We had the pleasure of…
33: 15 Hidden Instagram Marketing Hacks That You Can Try Today
Mar 6, 2017 • 10 min
Join hosts Hailley Griffis and Brian Peters as they share 15 hidden Instagram marketing hacks that you can try today to enhance your content, boost your profile, and grow your account. This episode is part of our brand new Buffer “Minisode” series - Where…
32: Social Media Algorithms: How They Work and How to Use Them in Your Favor - Michael Stelzner
Feb 27, 2017 • 30 min
Michael Stelzner - CEO and founder of Social Media Examiner - shares his insider knowledge on exactly how social media algorithms work and why they’re important for marketers to understand. Michael also details out specific social media tactics and…
31: 5 Important Steps to Building Your Personal Brand Online - Minisode
Feb 23, 2017 • 10 min
Breaking down the 5 most important things you can do to begin to build your personal brand online. And why it’s important for both your personal and professional life. This episode covers everything you need to know about creating an expert personal brand…
30: Proven Instagram Stories Strategies from the Experts at Bustle - Hannah Caldwell
Feb 20, 2017 • 29 min
Bustle, with more than 1.4M followers on Instagram alone, is leading the way in Instagram Stories marketing. Everyday thousands of people tune into their Stories to watch one of the many fun, entertaining, and educational series that the Bustle team puts…