The Scott King Show

The Scott King Show

thescottking.com
The Scott King Show provides you a view into how CMOs and marketing leaders run their businesses and build their brands.
How Sales and Marketing Can Use AI – Chad Burmeister
Feb 22 • 32 min
In this episode I talk with my friend, Chad Burmeister ( @scalexai ). Chad is the is the co-founder and CEO of ScaleX. Chad and I talk about some of the complexities that still exist inside sales and marketing teams when trying to use personalization and…
Marketing KPIs – Joe Chernov
Feb 15 • 40 min
In this episode I talk with Joe Chernov. Joe is currently the CMO at InsightSquared. He previously worked at HubSpot and Eloqua so he knows a lot about marketing technology. Joe and I talk about measuring marketing KPIs, how to use social media…
When to Protect Your Intellectual Property – Vincent LoTempio
Feb 8 • 40 min
Vincent LoTempio ( @LoTempio ) is a Registered Patent Attorney. His practice focuses on intellectual property matters including patent, trademark, copyright prosecution and infringement litigation. Prior to his current practice, Vin practiced intellectual…
Speak Like Your Ideal Customer – Jeffrey Shaw
Feb 1 • 38 min
This episode is all about writing and creating content using your customer s own language. My next guest, Jeffrey Shaw (@JeffreyShaw1 ), talks to me about how to help businesses stand out, attract their ideal customers, and create brand loyalty that…
Creating Long Form Content – Miles Anthony Smith
Jan 25 • 17 min
Miles Anthony Smith ( @Miles_Anthony ) is a seasoned content marketer and provides some tips on how to perform solid keyword research using a reputable tool. How to curate content with solid on-page SEO elements. Then, how to push your content out for…
Chatbots – Peter Lisoskie
Jan 18 • 28 min
Peter Lisoskie (@chatbotnation ) is helping companies integrate AI chatbots into their marketing, branding and customer service strategies. Peter thinks there’s a shift happening and much of the current digital economy has transformed from a blessing to a…
Contemporary Branding – Justin Foster and Emily Soccorsy
Jan 11 • 34 min
Justin Foster (@fosterthinking) and Emily Soccorsy (@emilyatlarge) operate Root and River. Root and River is a contemporary branding practice that finds a leader’s branding mission and enables the machine to spread the word. In this episode, Justin and…
Limit Buzzwords – Theresa Lanowitz
Jan 4 • 36 min
Theresa Lanowitz (@vokeinc) is Founder and Head Analyst at Voke. She is globally recognized as a relentless advocate for software quality. She is a strategic thinker, and influencer in the software development lifecycle including; testing, virtualization,…
Using Machine Learning to Mine Social Media Data – Lou Jordano
Dec 14, 2017 • 33 min
Lou Jordano is the chief marketing officer at Crimson Hexagon, bringing more than 20 years of experience building and leading high-impact teams within global enterprises and high growth startups. Prior to Crimson Hexagon, Lou served as the CMO for…
The Search for Marketing Strategy – Adam Pierno
Dec 7, 2017 • 41 min
Adam Pierno (@apierno) is a thinker, tinkerer and Chief Strategy Officer for Santy. His experience and cross-platform thinking led his leaders to task him with mentoring up and coming industry talents. He was to deliver the same marketing training he…
How to Create Personalized Videos at Scale – Eric Porres
Nov 30, 2017 • 35 min
The average consumer attention span continues to dwindle down to seconds. Eight seconds to be exact. So how are brands and marketers expected to truly connect and grab a customer s attention? Competition to gain and retain customers is fierce and the…
How I Won Webinar of the Year
Nov 23, 2017 • 24 min
Webinars are both a blessing and a curse. They are a blessing since you get a nice piece of content archiving a conversation for remarketing purposes. The archived webinar is easily shared amongst your prospects, partners, customers and digital campaigns.…
Optimizing Content for SEO – Aaron Agius
Nov 16, 2017 • 19 min
Aaron Agius (@IAmAaronAgius) is one of the world s leading digital marketers according to Forbes. Aaron is the CEO of Louder Online, a content marketing and digital agency, and a regular contributor on Entrepreneur.com, Hubspot.com for Search, Content…
Growth Marketing Risk – Laurent Bouty
Nov 9, 2017 • 30 min
Laurent Bouty (@LBouty) is a C-Level international Marketing and Strategy professional. Laurent brings has 25 years of international experience in Marketing, Sales, Strategy and Leadership. He has a broad Marketing experience including latest trends like…
Hyper Personalization – Brett St. Clair
Nov 2, 2017 • 24 min
Brett St.Clair ( @brett_stclair ) is an energetic, empathetic, humorous and passionate speaker interpreting the technical world into entertaining and actionable layman’s terms. Brett’s expertise is specifically focused on building businesses and helping…
How to Sell a Website – Jock Purtle
Oct 26, 2017 • 29 min
Jock Purtle is an expert on valuations of high growth internet companies, website valuations, and website brokerage. He has been featured and quoted in Forbes, CNBC, Entrepreneur, Business Insider, Inc.com, Wired, CBS News, Geekwire, TechCrunch about…
The Blockchain – Miko Matsumura and Jason English
Oct 19, 2017 • 31 min
Miko Matsumura ( @mikojava ) and Jason English ( @bluefug ) are expert enterprise software marketers that both recently moved into marketing and evangelizing the Blockchain. Miko founded crypto exchange Evercoin, and is a Limited Partner with the Pantera…
Content Marketing & SEO – James Norquay
Oct 12, 2017 • 36 min
James Norquay ( @connections8 ) founded Prosperity Media in 2012 after working in the SEO & Content Marketing space for over 10 years. James started working in digital marketing by developing his own network of content websites which went on to generate…
How to Create Effective Infographics – Brian Wallace
Oct 5, 2017 • 41 min
Brian Wallace (@nowsourcing) evolved from a CTO to an expert in infographics. Throughout the years Brian and his team worked on many different digital media campaigns and tactics. They looked to specialize so they evaluated their collective skills and…
Social Selling for the CEO – Jon Ferrara
Sep 28, 2017 • 41 min
Jon Ferrara ( @Jon_Ferrara ) invented customer relationship management, CRM, before the term actually existed. Jon created the award-winning customer management product, GoldMine, which was eventually acquired by FrontRange in 1999. Today, Jon is the CEO…
Why Your Brain Filters Out Marketing – Brynn Winegard
Sep 21, 2017 • 38 min
Dr. Brynn Winegard (@DrBrynnWinegard) is a world renowned business brain expert. She is a full-time professional keynote speaker who combines brain and business science to dissect, redevelop, and augment how we work. Dr. Winegard teaches about persuasion…
Intent Based Buyers – Doug Llewellyn
Sep 14, 2017 • 23 min
Doug Llewellyn (@DougLlewellyn) is President & Chief Operating Officer, at Purch. He is responsible for the company s three core business units, strategic planning, corporate development activities, and Purch s business metrics and operational framework.…
Growth Marketing is Not a Hack – Eddie Yoon
Sep 7, 2017 • 41 min
Eddie Yoon (@eddiewouldgrow) is a personal think tank and advisor on growth strategies. He learned and cultivated his craft at The Cambridge Group where he worked for 18 years teaching CEOs and senior leadership teams within Fortune 1000 corporations how…
How to Optimize Lead Acquisition – Shanik Patel
Aug 31, 2017 • 34 min
Shanik Patel (@Grammarly) is the Head of Acquisition at Grammarly. Grammarly helps you write mistake-free on Gmail, Facebook, Twitter, LinkedIn, and nearly anywhere else you write on the web. In this episode, Shanik talks about four years work of…
Simplicity is the Ultimate Sophistication – Alan Siegel
Aug 24, 2017 • 51 min
Alan Siegel (@siegelvision) is the CEO and Founder at Siegelvision and Chairman Emeritus at Siegel + Gale. Alan has spent much of his life working on over 300 campaigns simplifying for the sake of clarity. His accomplishments include creating new credit…
How to Relaunch a Global Brand – Josh London
Aug 17, 2017 • 30 min
Josh London (@joshdlondon) is the first ever CMO for IDG. IDG is the worlds largest media and technology service company with hundreds of properties in 147 countries. It s mission is to enable a global audience make the smartest technology purchase…
Digital Marketing is Dead – Tim Hughes
Aug 10, 2017 • 32 min
Tim Hughes (@Timothy_Hughes) is the CEO at Digital Leadership Associates providing social media consultancy for businesses. Tim helps organizations at the C-Level build new business by creating social selling programs. Tim s programs engage several…
Podcast ROI – Tom Schwab
Aug 3, 2017 • 28 min
Tom Schwab (@TMSchwab) is the Chief Evangelist at Interview Valet where he helps authors and influencers speak on established podcasts. Tom and his team found The Scott King Show and have suggested several marketing practitioners and CMOs that I ll have…
The Biggest Marketing Challenge – Ryan Shelley
Jul 27, 2017 • 33 min
Ryan Shelley (@ryan_shelley) is a self proclaimed conversion junkie. He helps new and established companies get the most of SEO and lead conversions for all types of products and services. Ryan hails from Melbourne, Florida and has found an interesting…
LinkedIn CMO Network Q & A with Sean Sheppard
Jul 20, 2017 • 39 min
Sean Sheppard (@seanasheppard) co-founded GrowthX Academy. GrowthX Academy trains individuals who want to transition into a career in Sales and Business Development, Growth Marketing or UX Design. Sean Sheppard is a serial entrepreneur who has…
The Challenges of Being a CMO – Kimberly A. Whitler
Jul 13, 2017 • 38 min
Assistant Professor Kimberly A. Whitler (@KimWhitler) recently released The Trouble with CMOs in Harvard Business Review. The article summarizes years of analysis on CMOs job descriptions, educations and how expectations rarely align to their actual job…
Complexity is the CMOs Biggest Issue – Margaret Molloy
Jul 6, 2017 • 39 min
Margaret Molloy (@MargaretMolloy) is the global chief marketing officer at Siegel+Gale, a renowned strategic branding and design firm. She oversees new business, sales and marketing and is one of the most visible CMOs on social media. In this episode,…
Reverse Engineering Red Bull Marketing – Rebecca Shine
Jun 29, 2017 • 34 min
It all started back in London. For the best part of ten years Rebecca Shine was immersed in what was to become one of the strongest lifestyle brands and products of our time; Red Bull. Her time with this hedonistic energy drink, synonymous with extreme…
How to Hire Digital Marketing Experts – Connor Gillivan
Jun 22, 2017 • 33 min
Connor Gillivan is a serial entrepreneur and an expert in eCommerce and online hiring. He co-founded his first eCommerce company out of his dorm room in 2009 and scaled it to sell over $20 million on the Amazon Marketplace. As the business grew, Connor…
How to Hire an Expert – Nikki Pechet
Jun 15, 2017 • 34 min
Nikki Pechet offers expert advice on marketing and recruiting and sometimes seeks expert advice with her own home improvement needs. She leads marketing at Thumbtack where millions of customers and over 250,000 paying professionals per quarter use the…
How to Create a Marketing Plan – Dave Chaffey
Jun 8, 2017 • 37 min
Dave Chaffey (@DaveChaffey) has specialized in sharing knowledge and providing actionable digital marketing advice on how to best apply digital media and technology for marketing through consulting, training and writing. Dave gave his first training…
Have a Consistent Message – Andy Shane
Jun 1, 2017 • 42 min
Andy Shane (@andyeshane) has more than 25 years of PR experience in both agency and corporate settings. He is an expert in media relations, corporate communications, spokesperson training, crisis management, reputation management, social media, and client…
Is SEO Dead? – Paul Kortman
May 25, 2017 • 41 min
In this episode, Paul joins me from Mexico and provides an overview of how SEO has evolved over the past decade and what small business owners can do themselves to optimize their digital real estate.
The $175M Facebook Ad – Ryan Stewman
May 18, 2017 • 35 min
Ryan Stewman (@ryanstewman) has been up and down and up and down and is now riding high providing social media management and lead generation services for sales people. Ryan has overcome objections and more heartache than most people can imagine only to…
Marketing with Purpose – Vineet Mehra
May 11, 2017 • 30 min
Vineet Mehra has just undertaken the job of a lifetime. Well, lots of lifetimes because at Ancestry they are in the business of documenting our lifetimes and telling us how close we really are to each other. In this episode, Vineet describes in great…
How to Execute a Marketing Strategy – Josh Goldberg
May 4, 2017 • 29 min
Strategy has typically been a service far removed from the teams responsible for execution something we see on both the client and agency side. The result: executing teams don t have clear guidelines for what they are solving and products don t deliver…
Creating a Customer Centric Culture – Chris Walker
Apr 27, 2017 • 33 min
Chris Walker (@WeRetaliate1st) owns and operates a growth marketing agency built by accident. Earning his scars in the music industry, Chris found that the most successful talent was assigned to work on the late year launches for the holiday season. He…
Realities of Agile Marketing – Roland Smart
Apr 20, 2017 • 46 min
Roland Smart ( @rsmartly ) is both a student and visionary of marketing practices, procedures and continuous improvement. Not being formally trained marketer, Roland is constantly learning and feeding his results back in a test driven development process.…
The Perils of PowerPoint – Julia Kline
Apr 13, 2017 • 35 min
Julia Kline (@Julia_Kline) is a speaker, author, trainer and sales coach, with sales accomplishments in a number of industries. Julia brings years of sales experience selling face to face and has some outstanding tips on preparedness, sales tools and best…
Data Driven Design – Joanna Peña-Bickley
Apr 6, 2017 • 39 min
Joanna Peña-Bickley (@jojobickley) is a true 21st century polymath and renaissance woman who is known as the mother of Cognitive Experience Design. The former Global Chief Creative Officer of IBM, Joanna is propelled by a multidisciplinary acumen in data…
Sales Role Specialization – Aaron Ross
Mar 30, 2017 • 29 min
Aaron Ross (@motoceo) wrote Silicon Valley s sales bible, Predicable Revenue , detailing how he helped build Salesforce.com s sales development team years ago in order to achieve predictable sales growth. His advice in sales role specialization has been…
You Should Adopt Agile Marketing – Jascha Kaykas-Wolff
Mar 23, 2017 • 37 min
Jascha Kaykas-Wolff ( @kaykas ) believes in two key principles: Find opportunities where no one else is looking; And, never fail the same way twice. It s a methodology centered around Agile marketing practices and marketing technology. Coupled with a B.A.…
Get More Insights From Your Marketing Data – Greg Myers
Mar 16, 2017 • 33 min
A conversation with Greg Myers, CEO Actio Insights, on gaining insights from disparate marketing data and systems.
Being Authentic – Adam Avitable
Mar 9, 2017 • 31 min
Adam Heath Avitable (@avitable) is an internationally touring comedian who became a viral sensation across the globe after blogging about the destruction of his marriage with transparency and honesty. Adam’s authenticity about the affair that changed his…
Promotional Products Leave A Lasting Impression – Larry Cohen
Mar 2, 2017 • 37 min
Larry ( @Larry_Axis ) has been President and CEO of Axis since he founded it in 1991. A graduate of Duke University and The University of Pennsylvania Law School, Larry quickly realized that his entrepreneurial spirit and creative energies were not being…
Make B2B Marketing More Human – Bhavesh Vaghela
Feb 23, 2017 • 35 min
Bhavesh Vaghela (@vaghela_b) is CMO at Paywizard where he is helping transform the business model in to a global SaaS software business. Paywizard offers subscription, billing and CRM solutions for pay TV operators today but it previously served as a an…
Connecting with Empathy and Authenticity – Lou Diamond
Feb 16, 2017 • 32 min
Lou Diamond (@ThriveLouD) is the CEO Thrive and is a master connector and coach. At Thrive, Lou works with the most amazing people and makes them more amazing. By extracting value from all of your pent up potential, Lou strengthens your connecting power…
Growth Marketing – Sean Sheppard and Will Bunker
Feb 9, 2017 • 40 min
Sean Sheppard (@seanasheppard) and Will Bunker (@wbunker) co-founded GrowthX Academy. GrowthX Academy trains individuals who want to transition into a career in Sales and Business Development, Growth Marketing or UX Design. Sean Sheppard is a serial…
Six Personal Branding Tips – Cynthia Johnson
Feb 2, 2017 • 28 min
Cynthia Johnson (@CynthiaLIVE) is an entrepreneur, marketing professional, author and keynote speaker. She is Co-Founder at Ipseity Media, a personal brand development and management agency in Los Angeles. Previously, she was Partner & Director of…
Marketing Blockchain Solutions – Jeremy Epstein
Jan 26, 2017 • 36 min
Jeremy Epstein (@jer979) is an expert marketer helping companies make sense of solutions built on blockchain technology. In this episode, Jeremy and I discuss and define blockchain and what are some of the most common issues when marketing the idea to new…
Growth Hacking a Conference for 13,000 People in 90 Days – Derek Weeks
Jan 5, 2017 • 37 min
Events and trade shows are big business. Many events have multi-million dollar budgets and require huge teams of people to organize, provide logistics and recruit sponsors and attendees. The high costs to attend these conferences limits the number of…
Storytelling as a Business Competency – Billee Howard
Dec 22, 2016 • 27 min
Billee Howard (@mashuptweet) is a storyteller. Billee’s experience at Weber Shandwick serving the worlds leading brands provided the insight to create her own storytelling brand, Brandthropologie. At Brandthropologie, Billee works with CMOs and business…
Advancing Digital Skills and Education – Edward Nevraumont
Dec 15, 2016 • 37 min
In 2008 Edward Nevraumont was working in Africa and found a consistent need amongst 6 different countries while working for the telecommunications company. He found there was a human capital problem and Africa couldn’t elevate itself out of the issue. He…
Technical Storytelling – Andi Mann
Dec 8, 2016 • 29 min
Marketing teams go to great lengths to get messaging out to customers and prospects in order to sell products or services. There are numerous assets from the content marketing teams explaining features and benefits. There are hundreds of marketing…
Data Driven Decisions – Susan Ganeshan
Dec 1, 2016 • 37 min
Susan Ganeshan is the CMO of Clarabridge. Clarabridge helps hundreds of the world’s leading brands understand and improve their customer experience. In this episode, Susan and I discuss how she reorganized her staff to make best use of the high cost…
Marketing Your Cause – Jason Mitchell
Nov 17, 2016 • 37 min
Value-based products and services sell themselves. Companies work to provide more for less and in exchange will sell a product or service so customers get more value than the price paid for the service. What if you are trying to solicit funds for your…
How the CMO Killed My Deal – Josh Steimle
Nov 10, 2016 • 27 min
Josh Steimle wanted to read a book about CMOs to brush up his sales skills. He searched for “CMOs at Work” since he had seen other “… at Work” books and couldn’t find one. This search led him to the publishers website and eventually to a form reading…
Social Selling vs. Social Prospecting - Trish Bertuzzi
Nov 3, 2016 • 24 min
If you are selling technology, chances are someone in your organization is saying, “social selling.” But, what really is “social selling?” I recently talked with Trish Bertuzzi, CEO of The Bridge Group (@BridgeGroupInc) and author of The Sales Development…
Following Your Passion – Melanie Ofenloch
Oct 27, 2016 • 26 min
Melanie Ofenloch ( @DallasWineChick ) was a successful marketing executive at one of the largest marketing firms and saw social media as a new frontier. She wanted to learn what it could do for her clients so she jumped on Twitter. Tweeting for a couple…
How to Sell to the CIO – Sven Gerjets
Oct 19, 2016 • 41 min
If you are in IT sales, you want to sell to the CIO. You want to sell to the ultimate decision maker and close the deal. But, you need to be prepared when you get there, really prepared. Sven Gerjets (@SvenGerjets) is the former CIO at Time Warner Cable.…
Fire Your Schwag – Jignesh Shah
Oct 13, 2016 • 27 min
Marketers constantly look for ways to influence our decisions and spend billions of dollars every year on advertising and useless schwag in order to do so. Expert marketers know how to influence people to obtain new customers and evolve quickly to stay…
Applying Virtual Reality – Jon Fullrich
Oct 6, 2016 • 23 min
Jon Fullrich is the creative director at VLG Advertising. At VLG, Jon is creating virtual reality applications as sales and marketing tools for medical and hi-tech companies. In this episode Jon discusses how he got started in animation at Texas A&M and…
Nothing Sells Product Like a Good Product – Matt Hillyer
Sep 29, 2016 • 49 min
Matt Hillyer has been making music for over 25 years. His career not only spans many decades but also different genres of music. Matt s early influencer, Jim Heath aka The Reverend Horton Heat, took him on the road when he was only 12 years old. Seeing…
How to Become a Successful Marketing Leader – Thomas Barta
Sep 22, 2016 • 30 min
Thomas Barta (@ThomasBarta) has consulted and marketed for over 20 years, in 14 industries, in 45 countries. A former McKinsey partner, Thomas conducts leadership research including the world s largest study, with over 68,000 executive assessments on what…
How to Build Social Media Relationships – Alan See
Sep 15, 2016 • 24 min
Forbes named Alan See ( @AlanSee ) one of the most influential CMOs on social media. He is one of the early adopters of both LinkedIn and Twitter and has been building his CMO advisory using his “Power Triangle.” Alan describes this triangle as a blog and…
Growth Hacking with Jim Mackay
Sep 8, 2016 • 26 min
Growth hacking is becoming a more popular term amongst modern day marketers. It is not a short cut or a way to cheat a system but it is a process of rapid experimentation across marketing channels. The goal is to identify the most effective, efficient…
How to Become a Modern CMO - Miko Matsumura
Sep 1, 2016 • 33 min
I am pleased to welcome Miko Matsumura (@mikojava), CMO of Gradle, as my latest podcast guest. I really enjoyed talking with Miko and absorbing his energy. In this episode Miko outlines what it takes to become a modern CMO. He gives five great points on…
How to Build a Content Marketing Strategy – Jason English
Aug 25, 2016 • 37 min
In this episode I talk with Jason English (@bluefug), an enterprise technology marketing consultant and writer with more than 20 years of practice and management experience, from the earliest interactive firms, to startups and large software companies.…
How My Blog Built My Business - Scott Baradell of Idea Grove
Aug 18, 2016 • 35 min
In this episode I talk with Scott Baradell (@DallasInbound). Scott and I talk about how his personal outlet built a multi-million dollar B2B marketing agency. His passion for writing began as a journalist and grew when he started blogging about his…
Digital Media Headhunter - Jim Durbin
Aug 11, 2016 • 49 min
In this episode Jim and I talk about his digital media recruiting efforts and why people contact him. Jim recruits and places marketing people in all types of digital media, demand generation and event planning roles in all parts of the country. If you…
Inaugural Kick Off Episode
Aug 4, 2016 • 2 min
Thanks so much to everyone that has agreed to be a part of my project. Here goes nothin’!