Marketing School - Digital Marketing and Online Marketing Tips

Marketing School - Digital Marketing and Online Marketing Tips

mschool.libsyn.com/podcast
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they’ve learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With over 35 million downloads and 1,400 episodes, you’re sure to find something that will help you grow faster. If you’re interested in being a guest on the show, e-mail eric@singlegrain.com to get on the waitlist.


Pier 1 Import Transaction - What We Can learn From It | Ep. #1467
Aug 7 • 5 min
In episode #1467, we discuss the recent Pier 1 Imports Transaction and what we can all learn from it. Most people thought that Tai Lopez was just a wealthy guy with Lamborghinis, but he is showing the world that he is an entrepreneur to be reckoned…
Why Twitter is a Severely Underrated Platform | Ep. #1466
Aug 6 • 5 min
In episode #1466, we talk about why Twitter is an underrated social media platform. Compared to most other channels, Twitter has many high net worth individuals engaging and sharing valuable information, making this the best platform for learning and…
7 New Ways to Grow Your SEO Traffic | Ep. #1465
Aug 5 • 6 min
In episode #1465, we discuss seven new ways to grow your SEO traffic. Creating new formats of content, setting up an FAQ schema, and building your own widget will all boost your traffic in significant ways. Tune in to hear how having a product can…
How to Run An Amazing Virtual Event | Ep. #1464
Aug 4 • 7 min
In episode #1464, we share how you can host a super successful virtual event. We recently had our Growth Accelerator event for which we got great feedback, but it wasn’t always smooth sailing. Tune in to hear what mistakes we made and what we did to…
How to Craft a Killer Offer That’s Irresistible to Your Market | Ep. #1463
Aug 3 • 7 min
In episode #1463, we discuss how you can create a killer offer that your audience cannot say not to. A killer offer is one that generates a lot of sales and converts well, and this only happens when what you offer provides more value than the price…
How to Create Legendary Content When You’re Short on Time | Ep. #1462
Aug 2 • 6 min
In episode #1462, we share how to create legendary content when you are strapped for time. Think about creating short, punchy tweets to begin with and build them out later into fuller length pieces when you have time. Tune in to hear the formula for…
The Step by Step Checklist to Spying on Your Competition’s Marketing | Ep. #1461
Aug 1 • 5 min
In episode #1461, we give you a step-by-step checklist for spying on your competition’s marketing. There are great tools for seeing what your competitors are getting up to in terms of their content, SEO, and ads, which allows you to stay ahead of…
How Apple’s IDFA Change Will Shift How We Do Marketing | Ep. #1460
Jul 31 • 5 min
In episode #1460, we discuss how Apple’s changing privacy regulations will affect people’s advertising strategies. Regulations are getting stricter and there is an increasing focus on people’s privacy and rights, which means that advertisers can…
What We Learned From Analyzing Our Podcast Analytics | Ep. #1459
Jul 30 • 8 min
In episode #1459, we share what we have learned from analyzing our podcast analytics. When you track the performance of your podcast and see how your audience responds to each episode, you can improve your show and keep refining it according to your…
Do Big Brands Boycotting Facebook & Instagram Ads Make A Difference? | Ep. #1458
Jul 29 • 4 min
In episode #1458, we talk about the impact of big brands boycotting Facebook and Instagram ads. A while ago, significant brands pulled their ads from Facebook, demanding that the platform implement stricter regulations around hate speech. Tune in to…
7 Unconventional Ways to Monetize Your Attention | Ep. #1457
Jul 28 • 9 min
In episode #1457, we share seven unconventional ways to monetize your attention. When you have established yourself as an authoritative voice in a specific field, you can begin to charge people for your expertise, for example by creating a paid…
The World Has Shifted to Remote. Here’s How to Make Your Marketing Work | Ep. #1456
Jul 27 • 9 min
In episode #1456, we talk about the move to remote work and how you can make your marketing work in the remote world! We discuss frequency of communication and huddles, how to break down tasks, and the different systems that can be utilized for the…
7 Marketing Tools That Will Save You Tons of Time | Ep. #1455
Jul 26 • 8 min
In episode #1455, we share the seven best tools for saving you a ton of time! From tools that help you to repurpose your content and automate your workflow to ones that offer graphic design solutions and help you identify decaying content, we have got…
Should You Join a Marketing Community If You’re Stuck? | Ep. #1454
Jul 25 • 4 min
In episode #1454, we talk about why you should think about joining a marketing community. Whether you are stuck on a particular marketing problem or seeing a decline in traction and a deteriorating growth rate, joining a marketing community is sure to…
The 7 Best Hacks for Your Facebook Ads | Ep. #1453
Jul 24 • 5 min
In episode #1453, we discuss the seven best hacks for your Facebook Ads. Facebook Messenger Ads are delivering promising results, so why not use an app like MobileMonkey or ManyChat to help you set up well-converting ads on Messenger? Tune in to hear…
10 Powerful Marketing Skills You Can’t Learn in College | Ep. #1452
Jul 23 • 7 min
In episode #1452, we share 10 powerful marketing skills that you cannot learn in college. The real world of marketing looks very different from what you see in textbooks, and often there is a lack of education when it comes to application. Tune in to…
7 Future-Proof SEO Techniques That’ll Scale Your Organic Traffic | Ep. #1451
Jul 22 • 7 min
In episode #1451, we share 7 future-proof SEO strategies to will help to scale your organic traffic. User experience will become increasingly important in how Google will rank pages, so be sure to create pages that are easy to navigate. Tune in to…
Is Affiliate Marketing Dead? | Ep. #1450
Jul 21 • 4 min
In episode #1450, we discuss whether affiliate marketing is dead or alive and kicking. Affiliate marketing has developed a bad rap over the years but there are many benefits to this form of marketing, especially when you are starting your business….
How to Build Killer Reporting to Uncover New Growth Ideas | Ep. #1449
Jul 20 • 5 min
In episode #1449, we discuss how to build killer reporting that will help you move the needle of your business. Oftentimes, people look at Google Analytics or Data Studio but are unsure of how to interpret the data and end up doing nothing about it….
Here’s How You Can Build a Widely-Known Brand in Your Niche (Without Spending a Fortune) | Ep. #1448
Jul 19 • 5 min
In episode #1448, we talk about how you can build a well-known brand in your niche without spending a fortune. Larry Kim, Dave Perell, and Logan Paul are only a few of the many people who have built successful brands doing what they are passionate…
How to Build a Community The Right Way | Ep. #1447
Jul 18 • 5 min
In episode #1447, we share how to build a community the right way! A strong and connected community can do wonders for your business but if you want it to work, you have to think beyond your own needs. It is about creating value for everyone and a…
How HEY Will Change Email Marketing | Ep. #1446
Jul 17 • 5 min
In episode #1446, we talk about how HEY will change email marketing! This new service from the team that designed Basecamp, is poised to bring a breath of fresh air into the email world. They might even make things a bit harder for marketers like us!…
How to Leverage Long-Tail Keywords to Supercharge Your Traffic | Ep. #1445
Jul 16 • 5 min
In episode #1445, we talk about how to leverage long-tail keywords to supercharge your traffic! Keyword research plays a crucial role in SEO and driving traffic, but many of us forget to utilize the long-tail variations of the keywords people search…
Our Top 5 Favorite SEO Hacks for 2020 | Ep. #1444
Jul 15 • 4 min
In episode #1444, we share our top five SEO hacks for 2020! From updating content and improving customer experience to niching down and expanding your scope, these are the tactics that can help you boost your rankings. Tune into hear all five!…
Here’s the Secret to Coming Up with Endless Content Ideas | Ep. #1443
Jul 14 • 3 min
In episode #1443, we share the secret to coming up with endless content ideas! All content creators need ideas, so how do you make sure that you have more than you need? From scouring social media and blogs to personalizing popular content, we give…
Can You Really Change Your Life with 1 Piece of Content? | Ep. #1442
Jul 13 • 5 min
In episode #1442, we talk about if you can really change your life with one piece of content! The answer, as you might have guessed, is yes. We talk about the benefits of writing often, publishing loads content and staying open-minded to the small…
Is It a Good Time to Start a Marketing Agency? | Ep. #1441
Jul 12 • 7 min
In episode #1441, we talk about whether it is a good time to start a marketing agency. With all the craziness happening in the world right now, you might be wondering where this leaves you and your business plans. Tune in to hear about how to take…
How Neil Unlocked a Flood of Sales with One Weird Retargeting Ad | Ep. #1440
Jul 11 • 4 min
In episode #1440, we share how Neil unlocked a flood of sales with one fun retargeting ad! Actually, scratch that, we are giving you two! Tune in to hear about fun Facebook campaigns and using your own face and expressions to get more traffic!…
4 Underrated SEO Plays That’ll Double Your Organic Traffic | Ep. #1439
Jul 10 • 3 min
In episode #1439, we discuss four underrated SEO strategies that will help you boost your organic traffic. Updating your content and keywords, removing old dates from your URLs, and using power and pillar pages effectively will all contribute to…
7 Creative Ways to Invest in Marketing | Ep. #1438
Jul 9 • 6 min
In episode #1438, we share seven creative ways to invest in marketing, from offering a free tool to adding an up and/or down-sell on your checkout page. But it doesn’t all start and end with marketing—there are other ideas related to your business…
How to do a Daily Marketing Standup | Ep. #1437
Jul 8 • 6 min
In episode #1437, we discuss how to do a daily marketing stand-up and the benefits of doing so when it comes to ads and scaling your business. These short meetings are invaluable for getting team members on the same page and ensuring that data is…
Why Learning to Say “No” Will Accelerate Your Success | Ep. #1436
Jul 7 • 5 min
In episode #1436, we talk about why learning to say no will accelerate your success. When you focus on what really matters and set other opportunities aside, you make real space to progress and grow and we can see this from many of the world’s great…
How to Write a “Power Offer” to Generate New Leads Overnight | Ep. #1435
Jul 6 • 5 min
In episode #1435, we share how to write a power offer to generate new leads overnight! If you want to know exactly what a power offer is, how it can apply to your business and the successes you can experience by implementing one, make sure to not miss…
7 Brilliant Founders and CEOs We’re Studying in 2020 | Ep. #1434
Jul 5 • 7 min
In episode #1434, we talk about six brilliant founders and CEOs that we are studying in 2020! From Ray Dalio and Bill Gates to Phil Knight and Patrick Collison, we cover a bunch of people that show us the way and the lead the world of business into…
Should You Build an Audience Before Launching Your Product? | Ep. #1433
Jul 4 • 5 min
In episode #1433, you’ll hear whether you should build an audience before launching your product or not! We talk about two main approaches today that you can take depending on whether you have an existing product or not. From there, we drill down on…
7 Game-Changing Growth Tools for Marketers on a Budget | Ep. #1432
Jul 3 • 5 min
In episode #1432, we are going to be giving you seven game-changing tools for marketers on a budget. This great session covers Eric and Neil’s famous self-made tools for optimizing traffic and SEO, getting more views on YouTube, tightening up your…
How Much Equity Should You Give To Your Partners? | Ep. #1431
Jul 2 • 6 min
In episode #1431, we talk about how much equity you should give your partners! When starting a new business or including partners in an existing one, the question of how to split equity is so important. Tune in and hear different ways to approach the…
The 7 Remote Work Trends That Will Impact Your Business | Ep. #1430
Jul 1 • 8 min
In episode #1430, we share seven remote work trends that will impact your business! As the world changes in front of our eyes, remote work has been a distinct component of the professional world during the pandemic. This is most likely to carry…
Google’s Upcoming Algorithm Update | Ep. #1429
Jun 30 • 6 min
In episode #1429, we unpack Google’s upcoming algorithm update! Google is taking more care than ever around user experience and it seems their new updates will be no different. We talk about the reasons behind the measures, how they are fine tuning…
What You Can Learn From Black Hat SEOs | Ep. #1428
Jun 29 • 5 min
In episode #1428, we talk about what you can learn from black hat SEOs! There is a whole array of strategies and tactics out there to grow you brand and boost your traffic, and some are more within the lines than others! Today we explore the lessons…
What You Can Learn From Growth Hackers | Ep. #1427
Jun 28 • 6 min
In episode #1427, we talk about growth hacking and what it can teach you about growing your company. You’ll hear where the term ‘growth hacking’ came from, what it means, and some examples of growth hacking strategies used by companies like…
What You Can Learn From Internet Marketers | Ep. #1426
Jun 27 • 7 min
In episode #1426, we get into the lessons to be learned from ‘internet marketers!’ We give you our definitions of what internet marketers are, list some unusual but successful online marketing innovations, and drill down on the concept that you…
The Best Email Marketing Strategy When You’re a Nobody | Ep. #1425
Jun 26 • 5 min
In episode #1425, we give you the best marketing strategy to use while you’re still a nobody! We drill down on different ways you can use to build up your audience and add them to your email list to the point where you can start to see revenue! From…
The Ultimate Checklist For Selling High Ticket Products (and Services!) | Ep. #1424
Jun 25 • 5 min
In episode #1424, we share the ultimate checklist for selling high-ticket products and services. Some of the benefits of higher price points are that you have more flexibility and margin for making mistakes, and you should use this to your benefit….
E-commerce Is Changing. Here’s How to Prepare. | Ep. #1423
Jun 24 • 6 min
In episode #1423, we talk about how e-commerce is changing and what you can do to prepare. It’s not only the big players like Amazon who are doing well, it is the one-product e-commerce stores that are having a moment right now. Tune in to hear how…
Simple Tweaks That Can Generate Massive ROI in Your Ads | Ep. #1422
Jun 23 • 5 min
In episode #1422, we discuss a few simple tweaks you can make to generate massive ROI in your ads. The best advertisers know to change up their ads frequently by writing new copy and/or adding striking images. Tune in to hear how Google Sheets…
If We Had to Start Over in SEO, Here’s What We Would Do First | Ep. #1421
Jun 22 • 5 min
In episode #1421, we tell you what we would do first if we were to start all over again! We imagine how we would play the SEO game if we had no resources but all our knowledge, and stress things like learning from the playbook of your competitors,…
What’s Changed in Marketing Since The Lockdown | Ep. #1420
Jun 21 • 4 min
In episode #1420, we lay out some of the ways that marketing has changed since the lockdown. We have been indoors for a few weeks now this has produced many opportunities for doing things in new ways. From shifts in messaging to lower marketing…
How to Spot Marketing Opportunities When Growth is Flat | Ep. #1419
Jun 20 • 5 min
In episode #1419, we show you how to spot marketing opportunities when growth is flat! Tune in and hear the best tips for when, how, and how much to adjust your business model in times of crisis. We talk about why you should rather focus on conversion…
Why You Should Be Segmenting Your Website Visitors | Ep. #1418
Jun 19 • 6 min
In episode #1418, we talk about why you should be segmenting your website visitors. There are a lot of different types of visitors that will arrive on your website, and segmentation allows you to put them in buckets so they can be shown different…
How Your Mental Health Affects Your Marketing (And How To Keep It Healthy) | Ep. #1417
Jun 18 • 7 min
In episode #1417, we speak about how your mental health affects your marketing and how to keep it healthy. Having the right mindset is so important for being effective and jumping on opportunities when they arrive, especially at a time like this. Tune…
How We’re Doing Our Virtual Event | Ep. #1416
Jun 17 • 6 min
In episode #1416, we talk about how we will be doing our virtual event! Joining this episode, you’ll hear all the systems we have implemented to make our upcoming virtual Marketing School Mastermind so much more than a glorified webinar! Tune in and…
Should You Accept Guest Bloggers? | Ep. #1415
Jun 16 • 4 min
In episode #1415, we are going to talk about if you should accept guest bloggers. Guest bloggers are great for cranking out a lot of content early on in your journey, but more content isn’t necessarily better anymore. Tune in and hear when and why…
7 Ways To Keep Your Marketing Knowledge Fresh | Ep. #1414
Jun 15 • 5 min
In episode #1414, we give you seven ways you can use to keep your marketing knowledge fresh! There is a whole bunch of thought leadership out there on this topic and today you’ll hear tips for how to use software platforms, link with people, and…
How Spending Half a Billion Dollars on Marketing Won’t Solve Your Problems | Ep. #1413
Jun 14 • 5 min
In episode #1413, we talk about how you won’t solve your problems by spending a billion dollars on marketing. By taking a look at the recent half a billion-dollar Bloomberg marketing campaign, we show you how being really rich on its own is not…
3 Actionable Lessons Every Marketer Can Learn from Tim Ferriss | Ep. #1412
Jun 13 • 4 min
In episode #1412, we give you three actionable lessons every marketer can learn from Tim Ferris! We talk about how Tim’s success can in part be attributed to his experimental nature, use of data in the content he produces, and willingness to keep…
How Marketers Have Adapted Their Business Model To The New Norm | Ep. #1411
Jun 12 • 5 min
In episode #1411, we talk about how marketers have adapted their business model to the new norm! Consumer behavior has changed so you’re going to have to adapt if you want to survive through this time. Listen in and hear about changing business…
How Often Should You Follow Your ‘Gut Feeling’? | Ep. #1410
Jun 11 • 5 min
In episode #1410, we talk about gut feelings, our initial reactions to information. Sometimes we take action, and other times we don’t, so today, we’re looking at how to trust these instincts. We learn more about Neil’s instincts, how gut…
30 Lessons After 30 Million SEO Visits - Part 4 | Ep. #1409
Jun 10 • 4 min
In episode #1409, we dive into the fourth and final installment of the 30 lessons we have learned after 30 million SEO visits! Today we look at lessons 24 to 30. You can expect to hear more about why niches are important, making the most of your…
30 Lessons After 30 Million SEO Visits - Part 3 | Ep. #1408
Jun 9 • 6 min
In episode #1408, we dive into numbers 17 to 23 of the 30 lessons we have learned after 30 million SEO visits! In this third installment, you can expect to learn more on subjects such as branding and how it can set you apart, why you should look to…
30 Lessons After 30 Million SEO Visits - Part 2 | Ep. #1407
Jun 8 • 6 min
In episode #1407, we share the second batch of thirty lessons we have learned after thirty million SEO visits! Today we are sharing lessons 9 through 16, including points on infographics, blackhat tactics, speed and more! Tune in to hear some more…
30 Lessons After 30 Million SEO Visits - Part 1 | Ep. #1406
Jun 7 • 5 min
In episode #1406, we share the first batch of thirty lessons we have learned after thirty million SEO visits! Today we are sharing lessons 1 through 8, so make sure not to miss out on these foundational points. We talk about translation, link…
Why Conversion Rate Optimization Has Become a Crucial Marketing Skill | Ep. #1405
Jun 6 • 5 min
In episode #1405, we talk about why conversion rate optimization has become a crucial marketing skill. We unpack exactly how to measure your CRO, as well as linking it to search engine optimization and placing it in the context of your other KPIs….
7 Lessons After 30 Million Podcast Downloads | Ep. #1404
Jun 5 • 6 min
In episode #1404, we share seven lessons we have learned after 30 million podcast downloads! That’s right Marketing School has had more than 30 million downloads since we started four years ago! We have learned a lot along the way and so we thought we…
7 Alternative Ways to Promote Your Content in 2020 | Ep. #1403
Jun 4 • 4 min
In episode #1403, we talk about five alternative ways to promote content in 2020! From a bunch of online tools like Zest and Taboola, to texting and Twitter, there are still ways to upend the system and get eyeballs on your content. Tune in hear them…
7 Unconventional Tactics to Scale Any Consulting Business | Ep. #1402
Jun 3 • 7 min
In episode #1402, we share seven unconventional tactics to scale any agency or consulting business right now! From better project management practices to using copywriting skills and niching down, these strategies can help you now, wherever you are….
How to Get a Good Digital Marketing Intern | Ep. #1401
Jun 2 • 5 min
In episode #1401, we share how to get a good digital marketing intern! If you, like us, want hungry, humble and smart new members on a growing team, hiring interns is a great way to do this and can benefit everyone in the process! Tune in to hear…
What We’ve Learned by Sending out 41.1 Million Marketing Emails | Ep #1400
Jun 1 • 5 min
In episode #1400, we talk about what we’ve learned by sending out 41.1 million marketing emails. Neil speaks about how and when to scrub your list depending on its size, and shares recent metrics for open, click, and deliverability rates he has…
7 Unknown Tools That’ll Double Your Revenue | Ep. #1399
May 31 • 4 min
In episode #1399, we talk about seven unknown tools that will double your revenue. You’ll definitely want to check out these tools that do everything from getting celebs to shout out your company to helping you upsell more effectively and…
7 Unique Blog Post Angles That Drive a Flood of Traffic and Links | Ep. #1398
May 30 • 5 min
In episode #1398 we give you seven unique blog post angles that drive a flood of traffic. From creating visualizations of other popular posts to hosting expert interviews and documenting how you solved a particular problem, you’ll hear how to get…
7 Simple Ways to Save Money on Your Marketing | Ep. #1397
May 29 • 5 min
In episode #1397, we talk about seven simple ways to save money on your marketing! Almost everyone is looking to cut costs at the moment and your marketing budget should be no different. Tune in to hear about you can save money through wage-reduction,…
Where The Good Investment Opportunities Are Right Now | Ep. #1396
May 28 • 5 min
In episode #1396, we talk about where the good investment opportunities are right now. In the middle of the current pandemic, the only safe action would be putting some money into the stock market, everything else is just too unclear at the moment!…
Special Behind the Scenes Q+A with Neil and Eric | Ep. #1395
May 27 • 8 min
In episode #1395, Eric and Neil respond to a bunch of diverse questions from their audience. From questions about purchasing expired websites and ranking well without backlinks to ones related to social sharing plugins and the best strategies to grow…
How to Use Your Digital Marketing Skills to Climb the ‘Wealth Ladder’ | Ep. #1394
May 26 • 4 min
In episode #1394, we share how to use your digital marketing skills to climb the wealth ladder. Keep in mind that there are no shortcuts to sustainable wealth, so take the longer-term approach and build your skills before getting in over your head….
The Most Successful Cold Email Eric Has Ever Written | Ep. #1393
May 25 • 4 min
In episode #1393, we discuss the most successful cold emails we’ve ever written. Sales and marketing letters need not be long and complicated: most of the time, a short, concise email is far more effective. Tune in to hear the best strategies for…
How to 10x Your Headline Success Rate | Ep. #1392
May 24 • 5 min
In episode #1392, we speak about how you can 10x your headline success rate! A good headline can go a long way and is almost always how you can capture traffic and the first step towards engagement. Tune in to hear about great copy, where to find…
How to Find Great Marketers During Hard Times | Ep. #1391
May 23 • 4 min
In episode #1391, we speak about how to find great marketers during hard times. The crisis in which we find ourselves currently means that a lot of people are out of jobs, at least in the US. But how do you go about finding good marketers and…
What’s A ‘Challenge’ & Should You Do One? | Ep. #1390
May 22 • 3 min
In episode #1390, we talk about what a “challenge” is and if you should do one. You may or may not have heard about challenges and how your business can run one, we are here to shed some light on this interesting topic! Tune in to hear about some…
7 Keyword Research Secrets That’ll Help Your Content Rank Faster | Ep. #1389
May 21 • 6 min
In episode #1389, we talk about seven keyword research secrets that will help your content rank faster. From finding out what’s working for your competitors to getting your URL crawled more quickly and using helpful terms to increase click flow, we…
How to Send Seinfeld Emails | Ep. #1388
May 20 • 5 min
In episode #1388, we talk about how to send Seinfeld emails. What are Seinfeld emails though? When you send a Seinfeld email to your subscribers, you write about something that has an arbitrary relationship to your product or service in a way that…
How to Go from Total Newbie to SEO Expert in Record Time | Ep. #1387
May 19 • 6 min
In episode #1387, we talk about how to go from total newbie to SEO expert in record time. Eric takes listeners through the three websites he made as a beginner, highlighting the importance of learning by making mistakes while building one’s own…
How to Livestream The Right Way | Ep. #1386
May 18 • 5 min
In episode #1386 we talk about how to live stream the right way. Topics we cover include the platforms we live stream to, how to live stream to all your outlets at once, apps that can help, and the bare minimum of what you need to get going! …
The #1 Paid Ads Campaign We Have Run (And Why You Should Copy it) | Ep. #1385
May 17 • 6 min
In episode #1385, we share our number one paid ad campaigns and why you should copy them! We look at the amazing risk and reward that Eric experienced at Treehouse a few years back and Neil’s use of webinar-based solutions to customer problems. Both…
Our Favorite Marketing Book of All Time | Ep. #1384
May 16 • 4 min
In episode #1384, we talk about our favorite marketing books of all time! We unpack why Breakthrough Advertising, Influence, Traffic Secrets and Ogilvy on Advertising can make a big difference to your marketing. Tune in to hear about the centrality of…
Do Headings Really Impact Your Rankings? (Neil’s Surprising Test Results) | Ep. #1383
May 15 • 4 min
In episode #1383, we ask whether headings really impact your rankings. We talk about the different ways Neil measured the effect of headings in a recent experiment. From font size and tags, to paragraphs and more, tune in to find the surprising effect…
The Most Impactful Marketing Article Neil & Eric Read for 2020 | Ep. #1382
May 14 • 5 min
In episode #1382, we are going to talk about the most impactful marketing article that we have read for 2020! That’s right, we each share the most valuable piece of content for marketing we have encountered this year. We describe the experience…
How to Structure a Pay for Performance Deal | Ep. #1381
May 13 • 5 min
In episode #1381, we talk about how to structure a performance deal. Finding performance-based agencies can take you and your business to the next level! Tune in to hear about how to connect with the right people, moving on from deals that are not…
The Future of Blogging as a Marketing Channel | Ep. #1380
May 12 • 6 min
In episode #1380, we talk about the future of blogging as a marketing channel. While blog posts drive a huge percentage of many business’ conversions, competition is steep now and the old strategy of posting widely to gobble keywords no longer…
Should You Run Paid Ads to Get Consulting and Agency Clients? | Ep. #1379
May 11 • 4 min
In episode #1379, we talk about if you should run paid ads to get consulting and agency clients. We hear two of Eric’s strategies which show how effective running paid ads are, one called the Evergreen Traffic Machine, and secondly the Agency…
5 Ways to Learn from Your Competitors and Shortcut Your Marketing Success | Ep. #1378
May 10 • 6 min
In episode #1378, we talk about five ways to learn from your competitors and shortcut your marketing success. We cover tips from how to work with the best people out there to learning from your competitors’ mistakes on podcasts they featured on!…
2 Free Ubersuggest Features You Can Use to Grow Your Traffic Today | Ep. #1377
May 9 • 5 min
In episode #1377, we share two free Ubersuggest features you can use to grow your traffic today! Top Pages and Site Audit are both free and can help you get your numbers up immediately. Tune in to hear from Neil about why he chose to keep Ubersuggest…
My Startup Has Exhausted Its Cash and We’ve Slashed Our Marketing Spend to Zilch | Ep. #1376
May 8 • 7 min
In episode #1376, we ask what happens if your startup has exhausted all of its cash and you slash your marketing spend to zilch? Marketing is often the first expense to get cut when money is low, and in some ways this makes sense. Tune in to hear our…
2 Free ClickFlow Features You Can Use to Grow Your Traffic Today | Ep. #1375
May 7 • 5 min
In episode #1375, we talk about two free features on ClickFlow that you can use to grow during tough times! ClickFlow has been serving more and more companies of different sizes over the last few years, why not give it a try? Tune in to hear about the…
4 Unorthodox Social Media Hacks That’ll Double Your Social Traffic | Ep. #1374
May 6 • 5 min
In episode #1370, we share four unorthodox social media hacks that will double your social traffic! Social media is not all about likes and retweets, it is also about comments! Learn this and more on today’s episode as we help you increase your reach,…
5 Secrets to Growing Your Ecommerce Sales with Paid Advertising | Ep. #1373
May 5 • 5 min
In episode #1369, we share five secrets to growing your e-commerce sales and paid advertising! This list of tips and tricks can take you from moderate to booming and they really are pretty straightforward and easy! Tune in to hear about product…
These 5 Tips Will Increase Your CTR | Ep. #1372
May 4 • 6 min
In episode #1368, we share five tips to increase your click-through rates. Higher click-through rates mean more traffic, more data and better opportunities to grow, all things that you should want for your business, today! Tune in to hear about…
How to Start a Wildly Successful Podcast from Scratch in 2020 | Ep. #1371
May 3 • 7 min
In episode #1371, we tell you how to start a wildly successful podcast from scratch in 2020! With more people staying home with more time on their hands, now is a better time than any to build a podcasting platform for your business! Tune into this…
7 Tools That Will Help Push Through Tough Times | Ep. #1370
May 2 • 4 min
In episode #1366, we give you seven tools that will help push you through the tough times! In the current global pandemic, we know that things in your business are probably taking a bit of strain so we decided to share this list of affordable tools…
How to Attract and Close Your First 6-Figure Consulting Deal | Ep. #1369
May 1 • 6 min
In episode #1369, we talk about how to attract and close your first six-figure consulting deal! As we sit in the midst of the coronavirus pandemic, consulting and side-hustle work is more important than ever, so we thought we would give you a little…
How to Skyrocket Your Search Traffic without Spending a Cent | Ep. #1368
Apr 30 • 5 min
In episode #1374, we talk about how you can skyrocket your search traffic without spending a cent! With more and more people staying home and spending time online, it is up to you to make sure they visit your site, and in today’s episode we show you…
How to Get a Job During Hard Times | Ep. #1377
Apr 29 • 4 min
In episode #1373, we talk about how you can find a job during tough times. As many people lose their jobs and unemployment rates skyrocket, there are still ways to find work. You may not find your dream job right now, but something is better than…
The Best Type of Content to Create During Rocky Times | Ep. #1366
Apr 28 • 6 min
In episode #1366, we talk about the best type of content to create during rocky times! As the landscape continues to shift and change with the uncertainty of the coronavirus pandemic, it is important for your business to stay agile and responsive….
This is How Your Business Can Survive During the Coronavirus | Ep. #1365
Apr 27 • 6 min
In episode #1365, we talk about how your business can survive during the coronavirus. As the global pandemic grows in scope and seriousness there is no longer any doubt that this will massively affect all businesses. Tune in to hear our suggestions of…
The 5 Social Media Strategies You Should STOP Doing in 2020 | Ep. #1364
Apr 26 • 4 min
In episode #1364, we share the five social media strategies that you should stop doing in 2020! Social media platforms are constantly evolving and that means your strategies need to too. What worked last year or even last month might not be effective…
The 5 SEO Strategies You Should STOP Doing in 2020 | Ep. #1363
Apr 25 • 5 min
In episode #1363, we give you five SEO strategies you should stop using in 2020! From buying links and product pages to publishing content for the sake of it, these are no-nos in today’s marketing world, so beware! Tune in to hear which strategies you…
Neil’s Favorite New Growth Strategy of 2020 (So Far) | Ep. #1362
Apr 24 • 3 min
In episode #1362, we share Neil’s favorite new growth strategy of 2020 so far! A recent experience filming a video on a boat with Rovert Herjavec showed Neil the power of the stars. If you can attach a big name to your product and marketing,…
Eric’s Favorite New Growth Strategy of 2020 (So Far) | Ep. #1361
Apr 23 • 4 min
In episode #1361, we share Eric’s favorite new growth strategy of 2020 so far! Eric has been testing the power of podcasting for a while now and is seeing just how far he can take this medium into monetization and beyond. With tools like Supercast,…
7 Simple Tricks for Running More Profitable Ads | Ep. #1360
Apr 22 • 6 min
In episode #1360, we share seven simple tricks for running more profitable ads. Wherever you are placing your ads, you are going to want to check out these easy strategies for improving your clickthroughs and conversions. Tune in to hear about social…
The 5 Tools You Need to Run a Remote Team | Ep. #1359
Apr 21 • 6 min
In episode #1359, we give you five tools to help you run a remote team. In the midst of the coronavirus pandemic, working remotely is a more important topic than ever before, so we wanted to give you these five things to boost your ability to excel!…
5 Unusual Hacks to Convert More Inbound Traffic into Customers | Ep. #1358
Apr 20 • 6 min
In episode #1358, we share five unusual hacks to convert more inbound traffic into customers for your business! From surveys and freemium experiences to retargeting and pic snippets, these are all worth you attention. Tune in to get these strategies…
7 New and Emerging Growth Channels That Aren’t Saturated Yet | Ep. #1357
Apr 19 • 6 min
In episode #1357, we give you seven new and emerging growth channels that aren’t saturated yet! We talk about tools, social platforms, podcasting and more. There is so much out there that you can utilize for your company’s growth, so listen in to hear…
5 Ways to Stand Out and Get Noticed as a Marketing Employee | Ep. #1356
Apr 18 • 6 min
In episode #1356, we share five ways to stand out and get noticed as a marketing employee! From writing out great content to fearlessness and work on the side, these are the five things to get you a raise and a promotion. Tune in to hear how you can…
How to Rank Your Content on a New Website for Less Than $1,000 | Ep. #1355
Apr 17 • 6 min
In episode #1355, we talk about how to rank your content on a new website for less than one thousand dollars! When starting out with a new site, it can be tricky to get higher up in search engine rankings at first, but with these few strategies and…
When to Go Beyond Basic SEO Tactics | Ep. #1354
Apr 16 • 6 min
In episode #1354, we talk about when you should go beyond basic SEO tactics. This means creating things like tools and widgets, using some helpful plugins, posting linkable content and more! Tune in as we unpack the ways that you can take your traffic…
Should You Start a Side Project to Level Up Your Marketing Skills? | Ep. #1353
Apr 15 • 5 min
In episode #1353, we discuss all the reasons why you should start a side hustle to level up your marketing skills. While some employers prohibit employees from doing work on the side, it can be a significant advantage to any company. Tune in to hear…
This is The #1 Reason Your Traffic is Not Growing | Ep. #1352
Apr 14 • 5 min
In episode #1352, why this is the number one reason why your traffic is not growing! Our biggest message is that marketing channels become crowded so to keep being different you need to use an experimentation/innovation model. By applying this…
The Top 7 Marketing Tools You Should Pay For | Ep. #1351
Apr 13 • 5 min
In episode #1351, we talk about the top seven marketing tools that you should pay for! We cover everything from back end analytics and CDP software to the best platforms for editing videos and finding templates on the cheap. Tune in to hear how you…
How to Hire Incredible Designers for Cheap | Ep. #1350
Apr 12 • 5 min
In episode #1350, we talk about how you can hire incredible designers for cheap! We touch on pointers like reaching out to designers in countries with a lower cost of living, what platforms to use, and all the different ways you can vet one to see if…
Where Social Media Marketing is Headed in 2020 and Beyond | Ep. #1349
Apr 11 • 6 min
In episode #1349, we talk about where social media marketing is headed in 2020 and beyond! We look at the rise of stories, moving away from landing page conversion and why you should be pumping all your money into video! Tune in to get the latest for…
7 Crazy Sales Tactics That Work Surprisingly Well | Ep. #1348
Apr 10 • 7 min
In episode #1348, we share seven crazy sales tactics that work surprisingly well! From personalized webinars and cold texting people using their first names to the idea of the ‘dream 100’, we cover some great ways to boost your sales. Tune in to hear…
How to Write a Chat Marketing Sequence That Converts! | Ep. #1347
Apr 9 • 8 min
In episode #1347, we talk about how you can write a very effective chat marketing sequence! Chat is proven to do well with converting people, especially when it comes to a product, so we are going to talk about how to structure it to get the…
Neil’s Crazy Instagram Strategy for 2020 | Ep. #1346
Apr 8 • 3 min
In episode #1346, we talk about Neil’s crazy Instagram strategy for 2020! Eric had his turn on the last one and now it’s time to hear from Neil! This great tip session includes the results of a testing process Neil has been conducting to find out…
Eric’s Crazy Instagram Strategy for 2020 | Ep #1345
Apr 7 • 5 min
In episode #1345, we talk about Eric’s crazy Instagram strategy for 2020! By crazy we don’t mean going out there and doing anything that outlandish, but simply that these tips will have crazy good outcomes if implemented! We highlight things like…
What You Should Do With Your Marketing During Times of Uncertainty | Ep. #1344
Apr 6 • 5 min
In episode #1344, we advise you on approaching your marketing in times of uncertainty. Rather than making irrational decisions based on fear, keep doing the things that have already proven to work and keep going it as long as you are making a profit….
Generalist vs Specialist - Who Should You Make Content For, and Why? | Ep. #1343
Apr 5 • 5 min
In episode #1343, we compare making content for specialist versus generalist audiences. Big brands have the budgets and other resources to do well with generalist content, but for smaller companies, it is best to specialize and focus on a very…
Is Google Stealing Half of Your Potential Traffic? Here’s How to Get it Back | Ep. #1342
Apr 4 • 7 min
In episode #1342, we share how Google might be stealing half of your potential traffic and how to get it back. The key is to diversify by having several different channels through which traffic can flow and thus not relying solely on SEO. Tune in to…
4 Secrets to Skyrocket Your Traffic with Long-Tail SEO | Ep. #1341
Apr 3 • 4 min
In episode #1341, we share four secrets to rapidly increase your traffic with long-tail SEO. There are several resources and tools that can help you find relevant keywords and thereby improve your SEO. Tune in to hear how monitoring the performance of…
How to Safeguard Your Marketing During an Economic Downturn | Ep. #1340
Apr 2 • 6 min
In episode #1340, we share how you can safeguard your marketing during an economic downturn. A crisis like the COVID-19 can have an astronomical impact on the economy, but if you make smart decisions now, you can thrive in a recession while everyone…
How to Maximize Revenues From Podcasting | Ep. #1339
Apr 1 • 5 min
In episode #1339, we discuss how you can maximize the revenue you make from podcasting. Rather than simply focusing on all the direct ways you can monetize your podcast, think about the various indirect ways that your podcast can increase your…
How to (Really) Get Your Site Ready for Voice Search | Ep. #1338
Mar 31 • 4 min
In episode #1338, we talk about how to really get your site ready for voice search! We have already covered just what a big deal voice search is and will be in the near future. It is already making up a large portion of the way that users are…
How Original Research Will Supercharge Your Content Marketing | Ep. #1337
Mar 30 • 5 min
In episode #1337, we talk about how original research can supercharge your content marketing! Creating content based on your own findings and research has proven to increase traffic and backlinks over recycled and old data available elsewhere. Tune in…
How AI Will Impact the Future of Digital Marketing | Ep. #1336
Mar 29 • 6 min
In episode #1336, we chat about how AI will impact the future of digital marketing. Artificial intelligence is arguably the biggest looming area of modern technology and the future of this field of development will undoubtedly have a huge impact on…
7 Places to Invest as a Digital Marketer | Ep. #1335
Mar 28 • 6 min
In episode #1335, we share seven places that you should invest in as a digital marketer. Investing in people, branding, and education is almost always guaranteed to deliver an ROI. Tune in to hear why email and webinars are not dead but still worth…
7 Deadly Facebook Ads Mistakes You Must Avoid in 2020 | Ep. #1334
Mar 27 • 7 min
In episode #1334, we discuss seven common mistakes people tend to make when it comes to Facebook ads. Selling through your educational content is a better strategy than simply directing prospects to your product page, and keeping your ads fresh and…
5 Proven Marketing Emails You Need to Be Sending Your List | Ep. #1333
Mar 26 • 4 min
In episode #1333, we talk about five proven marketing emails you need to be sending your list today! From resending unopened emails to annual surveys and holiday offers, we give you five essential things that you can do today to boost traffic and…
Weird Growth Experiment: What Neil Learned Spending $162,301 on Clothes | Ep. #1332
Mar 25 • 6 min
A Weird Growth Experiment! In episode #1332, we talk about a weird growth experiment that Neil carried out in which he vastly improved his wardrobe and started dressing really smartly. Neil wanted to see if he could up his conversion rates by spending…
What Happens When You Spend Over $100 Million a Month on TV Ads | Ep. #1331
Mar 24 • 5 min
In episode #1331, we are discussing what happens when you spend over one hundred million dollars a month on TV Ads! This is the story of Michael Bloomberg, the media and business mogul who is aiming for election. Tune in to hear how much coverage all…
How Peloton Went From Failing to Becoming a Billion Dollar Business Using 1 Marketing Tactic | Ep. #1330
Mar 23 • 6 min
In episode #1330, we chat about how Peloton turned a failing model around to become a billion-dollar business, using only one marketing tactic! That’s right, we are talking about pricing. If your products or services are priced to high or too low your…
Why Brandless Failed (Is This The End Of SoftBank?) | Ep. #1329
Mar 22 • 5 min
In episode #1329, we talk about why Brandless failed and if this means the end of SoftBank. We explain what Brandless were, their presumable opposition to Amazon and reasons they ended up going bust. Tune in to hear the lessons we can learn from…
Where is Voice Search Going? | Ep. #1328
Mar 21 • 5 min
In episode #1328, we discuss where voice-search is going! We look at the current market landscape, the big players in the game and imagine what the imminent improvements will mean for user experience and increased traffic. To get to the latest on a…
New Google Search Console Features You Should Pay Attention To | Ep. #1327
Mar 20 • 5 min
In episode #1327, we talk about new features that Google Search Console has recently released! Google Search console is only going to get stronger, so now is a great time to get on it if you aren’t already. We talk about how it shows you your overall…
How You Should Measure Your SEO Efforts | Ep. #1326
Mar 19 • 5 min
In episode #1326, we talk about how you should measure your SEO efforts. You can no longer build your company through one channel, whether pay per click, social media, or SEO, and it’s important to understand how to think about these things together…
7 Unconventional Ways We Run Our Companies | Ep. #1325
Mar 18 • 8 min
In episode #1325, we talk about seven unconventional ways that we run our companies. There are so many different ways to organize and direct a company and we share just seven that have helped us gain some of the success we have experienced. Tune in to…
The Differences Between A, B and C SEOs | Ep. #1324
Mar 17 • 6 min
In episode #1324, we talk about the difference between ‘A’, ‘B’ and ‘C’ SEO players! We all want the best team we can build and dead weight in your company is not only a waste of money but can also bring down the boat. Tune in hear how to find or…
How Pricing Can Be One of Your Biggest Marketing Levers | Ep. #1323
Mar 16 • 5 min
In episode #1323, we talk about how pricing can be one of your biggest levers. In crowded and competitive markets, you can use your pricing model as a way to get an advantage over your peers and capture the audience that is up for grabs. Tune in to…
What You Should Do If Your Traffic Keeps Declining | Ep. #1322
Mar 15 • 6 min
In episode #1322, we share advice for dealing with declining traffic. While the volume of traffic varies from month to month, there are means of ensuring that your traffic increases steadily over time. Tune in to hear how you can learn from your…
What To Do If Someone Isn’t Leveling Up | Ep. #1321
Mar 14 • 6 min
In episode #1321, we advise you on dealing with team members who are not leveling up as expected. Before simply firing someone, call them in for a few conversations and try to help them rise to their full potential. Tune in to hear how bringing in…
The Difference Between Optimization Vs. Innovation | Ep. #1320
Mar 13 • 5 min
In episode #1320, we discuss the difference between optimization and innovation. While both of these growth strategies are powerful, they have an even greater impact when they are used together! Tune in to hear how Dropbox, Uber, and Salesforce…
Does Influencer Marketing Work for B2B Companies? | Ep. #1319
Mar 12 • 3 min
In episode #1319, we discuss whether influencer marketing works for B2B companies. While there are usually higher success rates for B2Cs, there is still an opportunity for B2Bs to benefit from this type of marketing – it’s all about finding the…
Marketing Geniuses to Pay Attention to in 2020 | Ep. #1318
Mar 11 • 9 min
In episode #1318, we are going to talk about the top marketing geniuses to watch in the 2020. In marketing it is key to surround yourself with those are thinking outside the box, trying out novel ideas, and taking on the most creative approaches to…
The #1 Way to Get Noticed (and Promoted) as an In-House Marketer | Ep. #1317
Mar 10 • 6 min
In episode #1317, we discuss the number one way to get noticed and promoted as a marketer within your company. Most high-level marketers are so good at what they do that they often break out and start their own companies. However, if you are looking…
5 Overlooked SEO Tweaks That’ll Grow Your Organic Traffic Fast | Ep. #1316
Mar 9 • 5 min
In episode #1316, we talk about the five overlooked SEO tweaks that will ultimately help you grow your organic traffic faster. A lot of times we tend to forget about the organic growth we can gain by consistently repurposing and linking old content on…
Which Industries Have the Most Opportunity for Digital Marketing? | Ep. #1315
Mar 8 • 4 min
In episode #1315, we discuss which industries provide the most opportunities for digital marketing. Often times, it’s not about picking a specific industry, but rather knowing which trends to look out for as digital marketers. Stay tuned to this…
7 Simple Hacks That’ll Increase Your Mobile Conversion Rate | Ep. #1314
Mar 7 • 4 min
In episode #1314, we share seven simple hacks that can increase your mobile conversion rates! From pages and apps to avoid, to boosting user experience and compatibility, we cover it all. Tune to hear how you can get your mobile site making you…
How to Scale Your Branded Search Traffic (without Spending a Fortune) | Ep. #1313
Mar 6 • 4 min
In episode #1313, we share how to scale your branded search traffic and stay within your budget! From Instagram to free tools and calculators, there are a bunch of ways you can get more traffic without spending a lot of your money. Tune in to hear the…
5 Underrated Marketing Conferences You Should Attend in 2020 | Ep. #1312
Mar 5 • 4 min
In episode #1312, we list five underrated marketing conferences that you should attend this year! Getting great marketing inspiration shouldn’t be limited to strictly marketing conferences, so we look at five different places to be to get the most for…
How Neil Would Start All Over from Scratch in 2020 | Ep. #1311
Mar 4 • 4 min
In episode #1311, Neil shares what he would do differently if he had to start all over again in 2020. From his years of experience, he learned that tools tend to generate far better traffic than personal brands do, so it is worth creating or buying a…
How Eric Would Start All Over from Scratch in 2020 | Ep. #1310
Mar 3 • 5 min
In episode #1310, we give you some insight into what we would do if Eric had to start his whole business from scratch. Doing consulting work is a quick way to make cash and starting a podcast the best means of rebuilding your network. Tune in to hear…
3 Ways to Double Your Organic Traffic with International SEO | Ep. #1309
Mar 2 • 5 min
In episode #1309, we share three ways to increase your traffic with international SEO. Even if you have high domain authority, it is still necessary to go out there and build localized links in these regions. Tune in to hear whether using a subfolder,…
The Different Agency Models You Can Choose From | Ep. #1308
Mar 1 • 5 min
In episode #1308, we discuss the different agency models that you can choose from. Whether you pitch you work at a high level or aim for smaller, local business, the way you choose to promote yourself and capture customers will have a huge effect on…
How to Land Big Marketing Agency Clients When You’re Just Starting Out | Ep. #1307
Feb 28 • 6 min
In episode #1307, we explain how to land big agency clients when you are just starting out! From over-delivery and over-communication to posting regularly and valuably on the right platforms, there are bunch of simple ways you can land some big fish…
Spotify Acquired ‘The Ringer’ Podcast ($15M In Revenues) - Here’s What It Means | Ep. #1306
Feb 27 • 7 min
In episode #1306, we discuss Spotify’s acquisition of The Ringer. The podcasting industry is growing exponentially and Spotify wanted to make an aggressive move toward growing its market share. Tune in to hear why this was a super smart decision on…
7 Secrets to Selling a High-Ticket Course with Paid Advertising | Ep. #1305
Feb 26 • 8 min
In episode #1305, we share the secrets to selling high-ticket courses with paid advertising. Live webinars often lead to successful conversion and you can even leverage your recorded webinars to gain traction from your audience. Tune in to hear all…
7 E-commerce Trends for 2020 | Ep. #1304
Feb 25 • 6 min
In episode #1304, we share the top e-commerce trends for 2020 that you also want to tap into. We tell you how to use up and down-sales in your funnel, allow users to buy through chat, employ push notifications, and much more! Tune in to hear how the…
The 7 Best Marketing Conferences 2020 | Ep. #1303
Feb 24 • 5 min
In episode #1303, we give you a list of the marketing conferences that are not to be missed! From content and inbound marketing to everything technological and digital – there is a conference for each of your needs as an online marketer. Tune in to…
Your Site May Be Fined $15,000+ By The US Government. Here’s How To Avoid That. | Ep. #1302
Feb 23 • 4 min
In episode #1302, we talk about the possible fine the US government can give your website! If your site is not accessible and user-friendly for individuals with disabilities, you may find yourself in a sticky situation! Tune in to hear some good ways,…
Do Podcast Ads Actually Work? | Ep. #1301
Feb 22 • 4 min
In episode #1301, we discuss whether podcast ads actually work! Advertising placements on podcasts are typically hard to track and there are definitely scenarios in which you will struggle to see results. The main lesson here is to find a platform and…
Warren Buffett Sold All Of His Newspaper Businesses for $140M (What This Means) | Ep. #1300
Feb 21 • 5 min
In episode #1300, we talk about why Warren Buffett sold all of his newspaper businesses! It is quite commonly understood that newspaper media is not a growing space and we see this with the amount of journalism graduates who struggle to find work….
Trump Spent $19.4M On Facebook Ads in 2019 (Our Thoughts) | Ep. #1299
Feb 20 • 6 min
In episode #1299, we discuss how Donald Trump spent over $19 million on Facebook advertising in 2019! This huge amount of money, that dwarfs the democratic budget, is symptomatic of the current media and marketing landscape. Join us to hear about the…
7 SaaS Trends for 2020 | Ep. #1298
Feb 19 • 7 min
In episode #1298, we share seven trends in the software as a service space! From free tools and customer experience improvement to thought leadership and the move towards platforms, following these trends can help you and your SaaS business today!…
What Works Better For Affiliates? Niche Or General News? | Ep. #1297
Feb 18 • 5 min
In episode #1297, we ask what works better for affiliates, niche content or general news? There are a number of different routes you can take with your affiliate marketing, from very general to very niche. We recommend erring more on the side of…
How to Drive More Paid Signups In Your Funnel | Ep. #1296
Feb 17 • 6 min
In episode #1296, we talk about how to drive more paid sign-ups in your sale funnel. Funnels are the all-important part of your sales system and you need to optimize yours in order to get maximum customers and sales! Tune in to hear about using video,…
7 Course Tools to Help Spread Your Message | Ep. #1295
Feb 16 • 6 min
In episode #1295, we run through our list of highly recommended tools to help you get your brand and message out there. From email service providers to the best text message tools on the market, we share it all. Tune in to hear which of these tools…
Swipe Neil’s Course Funnel That Generated $381,722 Per Month Here | Ep. #1294
Feb 15 • 8 min
In episode #1294, we give you the inside scoop on Neil’s course funnel so that you can apply it to your business. Using an email to drive your audience to a webinar and following up with a week-long email sequence with an expiry date is a sure way…
How to Get Shit Done With A Small Team | Ep. #1293
Feb 14 • 7 min
In episode #1293, we talk about how you can actually get sh*t done with a small team! We discuss the ideal team size, how to set out your to-do lists, hiring, communication and more! Listen in to hear how you can start getting more done with less….
Should You Be Doing Events? | Ep. #1292
Feb 13 • 7 min
In episode #1292, we ask whether you should be doing events! Although events can feel like a slog and take up a lot of time and energy, they definitely do have their uses, as we have learned from hosting some of our own. Tune in to hear how you can…
What You Can Learn From Adobe to Help You Grow Faster | Ep. #1291
Feb 12 • 7 min
In episode #1291, we talk about what you can learn from Adobe to help your company grow faster! We discuss how Adobe reduce churn, put out consistent and compelling product design, acquire smartly and more! Listen in to hear how you can make similar…
7 Nifty Marketing Tactics to Deploy Now | Ep. #1290
Feb 11 • 6 min
In episode #1290, we share seven nifty marketing tactics to deploy right now! From social media posting to tools on your website, push notifications and messaging, we give you a whole bunch of ways to get more traffic, more reach and more sales today….
Is Copying a Shameless Tactic? | Ep. #1289
Feb 10 • 7 min
In episode #1289, we ask whether copying is a shameless tactic in marketing. Copying is part and parcel of the marketing game, we can see so many examples of companies copying each other wherever we look. From the biggest to the smallest names out…
5 Ways to Combat “Content Decay” and Protect Your SEO Investment | Ep. #1288
Feb 9 • 5 min
In episode #1288, we share five top ways to keep your content fresh and relevant, thereby protecting your SEO investment. Upgrading or adding a few paragraphs to your content is a simple way to boost the traffic to a post. Tune in to hear how you can…
How You Can Hack PR to Drive a Flood of Free Traffic | Ep. #1287
Feb 8 • 7 min
In episode #1287, we give you tips for getting the most out of your PR campaigns. Instead of hiring expensive PR firms, why not considering doing it yourself? There are at least two good reasons why the leader of a company often does the best job when…
The Truth About Ranking for Difficult SEO Head Terms | Ep. #1286
Feb 7 • 5 min
In episode #1286, we share the truth about ranking for difficult SEO head terms. There is really no use in trying to rank on broad terms that might apply to your business, the real money is in finding specific terms that you can rank for and…
How to Run 20 Powerful Growth Experiments per Month | Ep. #1285
Feb 6 • 7 min
In episode #1285, we explain how you can run twenty powerful growth experiments per month! So many of the biggest and most successful companies out there are fast-moving and run tests all the time. Tune in to hear how you can start implementing…
How Eric Grew a Dying Business | Ep. #1284
Feb 5 • 7 min
In episode #1284, we discuss how Eric grew a dying business into a company that earns millions! A few years ago, Eric acquired Single Grain and has since built into a really successful marketing powerhouse! Tune in to hear the strategies and actions…
What Neil Learned Buying a Blog for $500K | Ep. #1283
Feb 4 • 6 min
In episode #1283, we talk about what Neil learned buying a blog for 500k! A while ago, Neil bought his Kissmetrics blog back from the investors as a marketing move for his own website. Listen in to hear about the process, the reasons for the…
5 Uncommon Ways to Convert More Blog Traffic into Buyers | Ep. #1282
Feb 3 • 5 min
In episode #1282, we lay out five uncommon ways to convert blog traffic into buyers. From making better use of chatbots, to content upgrades and calls to action, we have you covered! Listen in to hear how you can get more buyers out of your blog…
A Good Culture Affects Your Marketing. Here’s How You Build A Great One | Ep. #1281
Feb 2 • 7 min
In episode #1281, we talk about how a good company culture affects your marketing and how you can go about building it. It is no coincidence that so many of the most successful leaders in the world of entrepreneurship put the utmost emphasis on…
How to Deal with Haters on Social Media | Ep. #1280
Feb 1 • 5 min
In episode #1280, we discuss how to deal with haters on social media. Our main lesson here to is to not waste your time, rather focus on yourself and let people say what they will! Tune in to hear why Gary V and many other successful entrepreneurs…
Hitting a Wall With Your SEO? Here’s How to Get Through It | Ep. #1279
Jan 31 • 5 min
In episode #1279, we talk about what to do if you are hitting a wall with your SEO! Every now and then we may hit a wall with our SEO strategies and your growth and traffic can stop growing. Do not fear, tune in to hear how you can use social media,…
How to Drive More Sales from Instagram | Ep. #1278
Jan 30 • 8 min
In episode #1278, we discuss the top tips for getting more sales from your Instagram following. Going live is the fastest way to generate sales because the engagement level is high and you gain credibility in the eyes of your audience. Tune in to hear…
How to Stay Consistent With Your Content Output | Ep. #1277
Jan 29 • 12 min
In episode #1277, we talk about how to stay consistent with your content output. With more and more content being created all the time, staying consistent in style and frequency can make all the difference in your marketing success. Tune in to hear…
The Easiest Way to Make Your WordPress Blog SEO Friendly | Ep. #1276
Jan 28 • 6 min
In episode #1276, we talk about the easiest way to make your WordPress Blog SEO-friendly! The episode is focussed on plug-ins that you can quickly use to get those SEO ranking all the way up! Tune to hear about FAQ schema, affiliate links, page speed…
How to Leverage Unfair Advantages in Your Marketing | Ep. #1275
Jan 27 • 6 min
In episode #1275, we unpack how to leverage unfair advantages in your marketing! We all have advantages, some bigger than others and building these and then leveraging them to get your business ahead is a huge part of the marketing game. Tune in hear…
7 Killer Growth Strategies for Lead Generation Companies | Ep. #1274
Jan 26 • 9 min
In episode #1274, we talk about seven killer growth strategies for your lead generation company! We look at quizzes, in-person interaction, useful tech tools, content creation and so much more! Tune in to hear how you can go from no leads to an…
7 Killer Growth Strategies for SaaS Companies | Ep. #1273
Jan 25 • 10 min
In episode #1273, we talk about seven killer growth strategies for SaaS companies! After looking at some strategies for e-commerce in our last episode, we now turn our attention to SaaS, talking about registration flow, content marketing, partner…
7 Killer Growth Strategies for E-commerce Companies | Ep. #1272
Jan 24 • 9 min
In episode #1272, we unpack seven killer growth strategies for your e-commerce company! We look at customer data, automation, subscriptions and more, so make sure to not miss this episode. Tune in to get your e-commerce platform up and running, fast!…
7 Actionable SEO Tips for 2020 | Ep. #1271
Jan 23 • 6 min
In episode #1271, we talk about seven actionable SEO tips for the year ahead! From bottom of the funnel keywords to easy ways to speed up your site, there is loads here to up your ranking and increase your traffic. Listen in with us on this episode of…
The Biggest Influencers in The World Do This (And What You Can Learn From Them) | Ep. #1270
Jan 22 • 6 min
In episode #1270, we share the most important lessons you can learn from the biggest influences in the world. Collaborating with other people who are on the same level as you can be super helpful in cross-promoting your offering. Tune in to hear what…
6 Proven Hacks to Increase Your Organic CTRs | Ep. #1269
Jan 21 • 7 min
In episode #1269, we share six proven hacks to improve your organic CTRs. Adding the date in your title tag, using Google Search Console to see which of the keywords your page is ranking for, and using a title separator or characters are great ways to…
5 Easy Ways to Find Keywords That Convert Into Sales | Ep. #1268
Jan 20 • 5 min
In episode #1268, we share five easy ways to discover those keywords that lead to sales. Use comparison-based keywords to capture an audience that is ready to make a purchase. Tune in to hear all about the most effective keyword generating tools!…
7 Underrated Marketing Lessons | Ep. #1267
Jan 19 • 9 min
In episode #1267, we share seven marketing lessons you may have overlooked. Despite being a fast-moving industry, you want to keep a long-term perspective and avoid cutting corners in your pursuit of success. Tune in to hear what all the best…
5 Ways to Find And Connect With Other Talented Marketers | Ep. #1266
Jan 18 • 5 min
In episode #1266, we share some strategies for connecting with and learning from other like-minded people. Media platforms such as LinkedIn, Slack, and Facebook are still the most recommended for engaging with fellow marketers online. Tune in to hear…
7 Marketing Lessons Learned From Gary Vaynerchuk | Ep. #1265
Jan 17 • 7 min
In episode #1265, we share seven important lessons you can learn from Gary Vaynerchuk. Being aware of your weaknesses, connecting with your ideal customers, experimenting with new things, and showing up as yourself will help you to build an…
5 Underrated Hacks to Rank a Brand New Website | Ep. #1264
Jan 16 • 4 min
In episode #1264, we share the secrets of boosting the rankings of your new website. Increase your brand queries, submit your site to index, and offer a free tool on your website to up your discoverability. Tune in to hear how you can also reach…
The Biggest Marketing Mistake Neil Made When He Started Off | Ep. #1263
Jan 15 • 6 min
In episode #1263, we share the biggest mistakes Neil made early in his career. Having a long-term perspective on success and doing the brand work yourself rather than handing it to someone else are two of the most significant lessons he has learned….
The Biggest Marketing Mistake Eric Made When He Started Off | Ep. #1262
Jan 14 • 5 min
In episode #1262, we disclose the biggest mistake Eric made in his early days in marketing. Opting for quality and impact is always going to be more sustainable and rewarding than trying to make quick money at the lowest cost. Tune in to how the why…
How to Build Multiple Income Streams at Once | Ep. #1261
Jan 13 • 6 min
In episode #1261, we discuss why and how you should go about building different income streams within your business. It’s not about having multiple businesses, but about knowing how to monetize the various aspects within your sphere. Tune in to hear…
7 Ways SEO Will Change in The Next Decade | Ep. #1260
Jan 12 • 8 min
In episode #1260, we share our take on how SEO will change in the next ten years. Imagine being able to search by simply thinking about it – this is the direction Neuralink seems to be taking consumer experience in the next decade. Tune in to hear…
The Best Ways to Build Wealth as a Digital Marketer | Ep. #1259
Jan 11 • 7 min
In episode #1259, we share the most effective ways of building your wealth as a new digital marketer. Doing tons of freelance work and making sure that your pitches are concise and well-researched will make you stand out from the crowd. Tune in to…
This 8-Year-Old Makes $26M A Year From YouTube - Here’s What You Can Learn | Ep. #1258
Jan 10 • 5 min
In episode #1258, we discuss the runaway success of an eight-year-old YouTube star, Ryan Kaji. Together with his parents, he has created the most lucrative YouTube channel on the internet. Tune in to hear all the lessons from his success that are also…
How to Create A Luxury Experience That Delights | Ep. #1257
Jan 9 • 5 min
In episode #1257, we share all about creating luxury experiences for your customers and clients that do not cost you a fortune. It’s all about going above and beyond and trying your best to deliver on requests. Tune in to hear what sets Emirates and…
How to Build An Ultra Engaged Audience That Buys From You | Ep. #1256
Jan 8 • 6 min
In episode #1256, we discuss different strategies for increasing your follower engagement. The most important thing to remember is to add value first before trying to pitch a product or service to your audience. Tune in to hear why it is crucial to…
The Best Podcast Tools for 2020 | Ep. #1255
Jan 7 • 5 min
In episode #1255, we talk about the best tools for podcasting in 2020! With the podcasting market still wide open and the barriers to entry as low as they are, putting some energy into creating platform this year is a great idea! Listen in as we share…
The Podcast Setup That Helped Us Get to 27M Downloads | Ep. #1254
Jan 6 • 7 min
In episode #1254, we talk about the podcast setup that helped us reach $27 million dollars. Our journey here at Marketing School has been so rewarding and the podcasting market is still a gold rush and definitely something you should consider. Tune in…
This Can Bring 10x More Results Than a Super Bowl Ad | Ep. #1253
Jan 5 • 6 min
In episode #1253, we talk about how TEDx can get more results than a Super Bowl ad! With so many useful platforms out there, an expensive Super Bowl ad is not necessarily the way to go to reach the most people. Tune in to hear about some of the…
Why Luminary Is Failing | Ep. #1252
Jan 4 • 6 min
In episode #1252, we discuss our reasons why we think Luminary is failing as a business. Luminary is a podcast production studio that raised well over $100 million to try to build the Netflix for podcasts. If you’re going to launch a business, you…
How Success Gaps Can Guide Your Content Marketing | Ep. #1251
Jan 3 • 5 min
In episode #1251, we look at how you can use success gaps to steer your content marketing strategy. So what exactly is a success gap and what does success look like for your customers? The key is that it is not always about selling! If you can educate…
The Latest Business Trends That Will Guide Your Marketing | Ep. #1250
Jan 2 • 7 min
In episode #1250, we go over all the latest business trends to guide your marketing in the new year. There are a lot of things going on in the business world that we do want to call out because these trends will certainly affect how you do your…
7 Social Media Tools for 2020 & Beyond | Ep. #1249
Jan 1 • 5 min
In episode #1249, we are going over 7 social media tools for 2020 to help you manage and organize all that is happening in the space. We start off with social media management and reporting, why now is a great time to build your messenger list, how to…
2020 Has Begun. Don’t Forget These Oldies But Goodies To Grow | Ep. #1248
Dec 31, 2019 • 7 min
In episode #1248, we are going to go over some oldies but goodies to help you grow your business in the new year. Often times we focus so much on all the new tools, but today we want to talk about the old, tried and true strategies that still work…
Should You Sign Up For TikTok in 2020? | Ep. #1247
Dec 30, 2019 • 6 min
In episode #1247, we discuss whether or not you should sign up for TikTok in 2020. TikTok is the newest social network, mainly used for much younger people, allowing users to create short lip-sync, comedy, and talent videos. Listen in to hear more…
A $3000 Story. Was it Really Worth It? | Ep. #1246
Dec 29, 2019 • 9 min
In episode #1246, we talk about a $3,000 story and if it was really worth it or not? Have you ever invested in something and then wondered if it was actually money well-spent? For today’s show, Neil interviews Eric on his experience of spending…
The Best Marketers Are The Most Entrepreneurial | Ep. #1245
Dec 28, 2019 • 6 min
In episode #1245, we discuss why the best marketers out there are usually more entrepreneurial! Looking at our own experiences coming up in marketing and in particular the example of our friend Syed Balkhi, we can see the links between creativity,…
How This Ad Lost One Company a Billion Dollars | Ep. #1244
Dec 27, 2019 • 7 min
In episode #1244, we talk about how Peloton lost a billion dollars in company valuation the day a new advert for their bike came out! The ad caused a big stir with claims of sexism and elitism and the share drop was very immediate. Tune in to hear our…
What You Can Learn From The Popeye’s Chicken Sandwich | Ep. #1243
Dec 27, 2019 • 6 min
In episode #1243, we talk about what you can learn from Popeyes’ chicken sandwich feeding frenzy. As marketers we often forget how effective it can be to test your strategies before doubling down on the right one. Tune in today to hear more about…
The Big Mistake You Are Making on Social Media | Ep. #1242
Dec 25, 2019 • 7 min
In episode #1242, we share the biggest mistake you’re making on social media. While repurposing content can be effective, it’s imperative to consider whether the content is appropriate for each new channel you publish to. Tune in to hear all about…
How to go Omnichannel With Your Content in Under 30 Minutes | Ep. #1241
Dec 24, 2019 • 7 min
In episode #1241, we discuss how you can share to various channels in less than 30 minutes! Sprouting your content means that you make new pieces from an existing “seed” piece, therefore saving a great deal of time and money. Tune in to hear which…
How to Market Like Apple in 2020 | Ep. #1240
Dec 23, 2019 • 7 min
In episode #1240, we share the strategies for marketing like Apple in 2020. By creating more products that are integrated, Apple keeps customers reliant on them, and people keep coming back to buy the latest devices. Tune in to hear how Apple is…
How Storytelling Helps Increase Conversion Rates | Ep. #1239
Dec 22, 2019 • 6 min
In episode #1239, we discuss the benefits of creating a story around your business. Before people will invest in your product or service, especially with higher-priced items, they want to relate to you, and stories are a great way of making yourself…
How to Leverage Facebook’s Library | Ep. #1238
Dec 21, 2019 • 6 min
In episode #1238, we discuss how you can leverage Facebook Ad Library. Seeing what similar size brands are doing to double down on their ad campaigns is a great way for you to stay in touch with the latest trends in advertising. Tune in to hear which…
How to Use Instagram Hashtags The Right Way | Ep. #1237
Dec 20, 2019 • 6 min
In episode #1237, we discuss how you can use Instagram hashtags optimally. If you wondered whether hashtags are still a thing – they are! Choosing a good mix of trending and specific hashtags will gain you more followers and extend the reach of your…
7 Unconventional Ways to Fund Your Marketing | Ep. #1236
Dec 19, 2019 • 10 min
In episode #1236, we share seven unconventional ways to raise money for marketing. Crowdfunding, revenue-based financing, trading services and getting a Small Business Administration loan are only a few of the innovative ways you can get your hands on…
7 Alternative Ways to Monetize Your Content | Ep. #1235
Dec 18, 2019 • 9 min
In episode #1235, we talk about seven different ways to monetize your content! From subscriptions and affiliate marketing to native advertising and speaking gigs, there are so many ways that you can use what you are already doing to get paid. Tune in…
What You Can Learn From The Tesla Cybertruck | Ep. #1234
Dec 17, 2019 • 8 min
In episode #1234, we talk about the lessons you can learn from the Tesla Cybertruck! Recently unveiled by Elon Musk and Tesla, the Cybertruck has been a huge talking point, with its unique design and grand claims, in our conversation we unpack the…
How to Weaponize Your Data | Ep. #1233
Dec 16, 2019 • 7 min
In episode #1233, we share strategies for making the most of your data. Customer data platforms and sales enablement tools can help you to track customer behavior and thus target them in more personalized and effective ways. Tune in to hear what you…
Smartest Marketing Examples That We’ve Seen Recently | Ep. #1232
Dec 15, 2019 • 6 min
In episode #1232, we share some of the smartest marketing strategies that we have come across lately. You will hear great examples of how people are leveraging design to drive user enthusiasm on their websites, and getting past pesky pay to play…
7 Ways To Skyrocket Your LinkedIn Engagement | Ep. #1231
Dec 14, 2019 • 4 min
In episode #1231, we share seven strategies that you can use to boost engagement on your LinkedIn significantly. We highlight LinkedIn’s great capacity for going live and teach you how to leverage tagging, commenting, opening lines, SRT video files,…
What You Can & Can’t Outsource with Social Media | Ep. #1230
Dec 13, 2019 • 8 min
In episode #1230, we give you some tips about when to pass off social media work to an employee or third party organization, and when to do it yourself. The audience that you have built around your personal brand can tell when the content you post…
A Simple Marketing Game Plan For the First 30 Days of 2020 | Ep. #1229
Dec 12, 2019 • 6 min
In episode #1229, we give you four marketing strategies that you can use to kick off 2020 in the best way possible. We thought that rather than us telling you what to do for the whole year, we’d start by just breaking down the first month. Make sure…
7 Marketing Trends for 2020 | Ep. #1228
Dec 11, 2019 • 7 min
In episode #1228, we discuss seven marketing trends that we see happening in 2020! 2019 has been a wild year and some things are falling by the wayside, while others are on the up. Our big predictions are the rise of voice search, tiered monetization,…
What Marketing Investments We Are Making For The Next 10 Years | Ep. #1227
Dec 10, 2019 • 7 min
In episode #1227, we talk about what marketing investments we will be making for the next ten years. The trends we consider to be worth your capital in the coming years are data leveraging, platform integration, the freemium strategy, personal brand…
7 Lessons Learn From Sam Oven’s 36 Million Dollar Business | Ep. #1226
Dec 9, 2019 • 10 min
In episode #1226, we share the seven best lessons we learned from Sam Ovens’ presentation at our recent marketing workshop. We talk about money-draining tasks, distracting habits such as networking and cooking, and tips for practicing a healthy…
7 Hacks for Performing at an Elite Level | Ep. #1225
Dec 8, 2019 • 8 min
In episode #1225, we will be sharing seven hacks that you can apply to your life to start performing at a more elite level. Whether you are already super successful but want to optimize even further, or you’re just starting along your path to…
How to Get 10k Followers a Week On Instagram Organically | Ep. #1224
Dec 7, 2019 • 6 min
In episode #1224, we share how you can organically grow your followers on Instagram by 10k, every week! We learned the benefit of Instagram carousels from Chris Do and the way he has used these to grow his following is simply remarkable! For a simple…
How to Actually Translate Your Content (The Biggest Hack For 2020) | Ep. #1223
Dec 6, 2019 • 7 min
In episode #1223, we unpack how to translate your content to make the most of it! In 2019 there is an over-saturation of US-centric, english-language content but a lack in many other regions and languages. This means that by merely transcribing and…
7 Things Small Businesses Can Do To Grow Faster in 2020 | Ep. #1222
Dec 5, 2019 • 7 min
In episode #1222, we talk about the seven things that can help your business grow faster next year! From the usefulness of webinars and text messaging to the best ways to boost your YouTube rankings, we cover it all. Tune in to hear how you can get…
7 Lessons Learned From a Mastermind | Ep. #1221
Dec 4, 2019 • 11 min
In episode #1221, we talk about the seven lessons we learned hosting our own mastermind! We had such a blast hosting this event, meeting all the attendees, and listening to the great speakers, so we thought we would share the seven biggest takeaways…
Marketing Checklist for 2020 | Ep. #1220
Dec 3, 2019 • 8 min
In episode #1220, we share our marketing checklist for the coming year. Monetizing voice-based traffic, using a customer data platform, and readjusting your SEO strategy are only a few of the tips we offer to help you stay relevant in 2020. Tune in to…
7 Social Media Opportunities We’re Excited About for 2020 | Ep. #1219
Dec 2, 2019 • 6 min
In episode #1219, we share the expected social media trends for 2020. From TikTok and advertising on live to connecting with people through ephemeral content, we give you everything you need to stay ahead of the game in the coming year. Tune in to…
7 SEO Opportunities We’re Excited About for 2020 | Ep. #1218
Dec 1, 2019 • 6 min
In episode #1218, we talk about 7 SEO opportunities that we are especially excited about for 2020. We cover content translation, snippets, updating old content, keywords and much more! Tune in to hear how you can get your ranking up in the new year!…
7 Ad Opportunities We’re Excited About for 2020 | Ep. #1217
Nov 30, 2019 • 8 min
In episode #1217, we unpack a list of 7 ad opportunities that we are really excited about for next year. We discuss new things on Google, chatbots, TV spots, LinkedIn and more! Listen in to hear all about it! TIME-STAMPED SHOW NOTES: [00:25]…
How to Do An Audience Survey To Serve Your Customers Better | Ep. #1216
Nov 29, 2019 • 8 min
In episode #1216, we talk about how to do a survey in order to better serve your audience! We use the example of our recent Growth Accelerator event and the survey we did after the fact to gauge what the audience liked the most and their thoughts for…
If You Want to Grow Fast, You Need to do This | Ep. #1215
Nov 28, 2019 • 6 min
In episode #1215, we discuss what you need to do to rapidly increase your growth. Providing your audience with innovative, value-adding freebies is a great way to get people talking about your business. Tune in to hear why you have to be willing to…
How to Crush It When You Speak | Ep. #1214
Nov 27, 2019 • 7 min
In episode #1214, we share our top tips for crushing a speaking opportunity. The key is to find out exactly who your audience is so that you can tailor content accordingly. Tune in to hear some great advice for interacting with your audience and…
How Eric Siu Saved His SEO Traffic from Tanking | Ep. #1213
Nov 26, 2019 • 7 min
In episode #1213, we discuss how Eric prevented his SEO traffic from dropping drastically. Failing to redirect correctly when redesigning and assuming that your developer knows the ropes are two big mistakes you should avoid. Tune in to hear which…
Marketing Trends for 2020 | Ep. #1212
Nov 25, 2019 • 9 min
In episode #1212, we share the top marketing trends for the coming year. You can expect to see wider use of chatbot software, voice search, and business intelligence (BI) tools. Tune in to hear why companies will continue to develop products only to…
Templates We Use To Grow Our Businesses Faster | Ep. #1211
Nov 24, 2019 • 8 min
In episode #1211, we share all the best templates for accelerating your business growth. Whether to stay organized, test and implement new ideas or find out the projected cash you’ll have left at any given point, there is a formula for each. Tune in…
7 Practical Ways to Make Use of Data to Grow Faster | Ep. #1210
Nov 23, 2019 • 7 min
In episode #1210, we share seven practical ways to use data to grow faster. It is all about finding the right tools to help you optimize and automate your operations so that you can get the maximum benefit from your marketing efforts. Tune in to hear…
What You Can Learn from WeWork’s Debacle | Ep. #1209
Nov 22, 2019 • 6 min
In episode #1209, we discuss the various problems that WeWork recently ran into. It is crucial to remain realistic about what your company is and what it offers rather than thinking it is more than it is. Tune in to hear what venture capitalists will…
How to Beat BERT, Google’s Latest Algorithm Update | Ep. #1208
Nov 21, 2019 • 5 min
In episode #1208, we discuss how BERT helps to refine Google searches and queries. It is estimated that one in ten searches will be affected by this update and this portion is likely to be increasing even more. Tune in to hear practical examples of…
A Simple Marketing Lesson You Can Learn From The Henokiens | Ep. #1207
Nov 20, 2019 • 6 min
In episode #1207, we share the secret to what has made the Henokiens so successful for over two centuries. Focusing on the big picture rather than on short-term goals is guaranteed to make your business more sustainable in the long run. Tune in to…
Which Pieces of Content Should You Update? | Ep. #1206
Nov 19, 2019 • 6 min
In episode #1206, we discuss the content that you want to keep updating. Start by identifying those posts that have experienced a drop in traffic and rewrite them to align with current topics and trends. Tune in to hear all about the new Clickflow…
Here’s What You Can Learn From This 20 Billion Dollar Unknown Company| Ep. #1205
Nov 18, 2019 • 6 min
In episode #1205, we share the best things you can learn from Constellation Software. Through strategic acquisitions and looking for markets with a big total addressable market (TAM), they’ve managed to skyrocket to success. Tune in to hear more…
Customer Reviews Are Important (Here’s How To Get More) | Ep. #1204
Nov 17, 2019 • 5 min
In episode #1204, we talk about why customer reviews are important and how you can actually get more. In our online society, reviews play a critical role in helping customers make their purchase decisions. Listen in to discover the tips and strategies…
How to Use Intent to Shape Your Content & SEO | Ep. #1203
Nov 16, 2019 • 7 min
In episode #1203, we share how you can use intent to shape your content and SEO. The buckets of intent are the best way to gauge where in the sales process your potential customer is, drive them toward the point of purchase and engage them most…
How to Come Up With Unlimited Content Topics | Ep. #1202
Nov 15, 2019 • 6 min
In episode #1202, we share how we constantly find fresh content topics. There are plenty of tools available that can help you track down the titles and topics that are hot at the moment. Tune in to hear how brainstorming activities can get you ten…
How Eric Siu Gets Ahead of His Competitors | Ep. #1201
Nov 14, 2019 • 8 min
In episode #1201, we talk about how Eric Siu gets ahead of his competitors! From attending events and going to bed early, Eric has a bunch of helpful tips and possible jumpstarts for you and your business. Tune in to hear what he does and find some…
How Neil Patel Gets Ahead of His Competitors | Ep. #1200
Nov 13, 2019 • 6 min
In episode #1200, we talk about how Neil Patel gets ahead of his competitors! From working in the holidays, allowing small amounts of downtime, and mapping out partnerships, Neil has some great strategies to share with everyone! Tune in to hear some…
Business Books That Will Help You Grow in 2020 | Ep. #1199
Nov 12, 2019 • 6 min
In episode #1199, we talk about a few books that can help you and your brand in 2020! We share some choices that deal with customers, coaching, ambition and more, while also considering the benefits of less reading and more action. Tune in to find the…
This Can Make or Break Your SEO | Ep. #1198
Nov 11, 2019 • 7 min
In episode #1198, we discuss the main thing that is preventing you from achieving SEO success. Your leads won’t convert to sales if you haven’t spent time on customer development. Tune in to hear what you can do to better understand your…
7 Practical Content Marketing Tips | Ep. #1197
Nov 10, 2019 • 7 min
In episode #1197, we share our top seven content marketing tips. One of the most effective and economical ways of keeping your content current is to update old material regularly rather than creating new content all the time. Tune in to hear…
How You Can Learn Digital Marketing Faster | Ep. #1196
Nov 9, 2019 • 5 min
In episode #1196, we share the quickest ways to get skilled at digital marketing. Keeping up to date with industry news, checking out what competitors are up to, and attending conferences are a few of the ways you can get a handle on marketing. Tune…
Alternative Ways to Fund Your Business | Ep. #1195
Nov 8, 2019 • 7 min
In episode #1195, we share several alternative (yet effective!) ways of funding your business. We give you all the details on crowdfunding, revenue-based financing, and the more traditional routes involving bank loans. Tune in to hear what you need to…
The Biggest Marketing Blunder Eric Made in 2019 (and What You Can Learn From It) | Ep. #1194
Nov 7, 2019 • 7 min
In episode #1194, we discuss Eric’s biggest marketing blunder of the year. Rebuilding a website can be tricky and there is a range of factors to keep in mind before you can roll out the revised version. Tune in to hear what is on our checklist that…
How to Survive a Google Core Update | Ep. #1193
Nov 6, 2019 • 8 min
In episode #1193, we discuss the best strategies for overcoming the traffic drop that often results from updates. Creating a product such as a simple game, tool, or widget is an effective means of getting your traffic numbers climbing again. Tune in…
7 Free SEO Tools That You Have to Checkout | Ep. #1192
Nov 5, 2019 • 5 min
In episode #1192, we share with you the best free SEO tools that we’ve come across. Whether you need to track snippets, check the vitality of your content, get rid of spam or create the most effective tags, there is the perfect tool for it. Tune in…
How Neil Grew His Instagram To 60k Followers In No Time | Ep. #1191
Nov 4, 2019 • 11 min
In episode #1191, we share how Neil grew his Instagram to 60k followers! With social media status being what is and all the theories floating around for how to grow your following on Instagram and other platforms, we thought we would weigh in on how…
Is Your Traffic Flat? Do This | Ep. #1190
Nov 3, 2019 • 7 min
In episode #1190, we discuss what you can do if your traffic is flat! Whichever platform you are wishing to promote, our number one piece of advice is to go find someone who is an expert at that field; there are so many resources and people out there…
How to Plan Your 2020 Marketing Goals | Ep. #1189
Nov 2, 2019 • 8 min
In episode #1189, we share how you can plan your 2020 marketing goals! From ways to think about goals, KPI’s, and the ability to pivot at the right time, we cover everything you need to know going into the new year. Tune in to get inspired and…
How to Plan For Black Friday and Cyber Monday This Year | Ep. #1188
Nov 1, 2019 • 6 min
In episode #1188, we talk about how to plan for Black Friday and Cyber Monday this year! We all know about the sales frenzy that happens every year over the weekend in question, but how can you make the most of it? Tune in to hear our strategies and…
What Eric Learned Talking With Gary Vee’s Social Team | Ep. #1187
Oct 31, 2019 • 6 min
In episode #1187, we talk about the conversation we had with Gary Vaynerchuk’s social team! As one of the leading content marketing personalities in the world, Gary Vee and his large content team has wisdom from which we could all benefit! Tune in…
Should You Even Use Twitter in 2020 | Ep. #1186
Oct 30, 2019 • 6 min
In episode #1186, we answer the question of whether or not you should be using Twitter in 2020. With a committed but stagnant user base, it can be hard to know if Twitter is even still worth your energy. Tune in to hear our thoughts on using Twitter…
The Biggest Mistake We’re Making In Social Media | Ep. #1185
Oct 29, 2019 • 4 min
In episode #1185, we dive into the aspects of social media that we get wrong. Being lazy or in a hurry often causes us to simply broadcast information rather than being thoughtful about the content we put up on these platforms. Tune in to hear whether…
7 Evergreen Books Guaranteed to Help You Grow | Ep. #1184
Oct 28, 2019 • 8 min
In episode #1184, we share with you our hit-list of 7 must-read books for leveling up in your business! The books we recommend will help anyone who is interested in learning more about startups, team management, simplicity, and making it happen in an…
When to Hire for Experience | Ep. #1183
Oct 27, 2019 • 6 min
In episode #1183, we share everything you need to consider when it comes to hiring someone who is still learning versus someone who is experienced. There are advantages and disadvantages to both, so it’s all about looking at the specific role you…
Why Marketers Shouldn’t Buy The Latest Gadgets | Ep. #1182
Oct 26, 2019 • 4 min
In episode #1182, we talk about why marketers should not buy the latest gadgets! Just because there are a million amazing looking tools and pieces of technology out there, does not mean you should go and get all of them! Tune in to hear about how…
7 Productivity Hacks We Use to Get More Out of the Day | Ep. #1181
Oct 25, 2019 • 7 min
In episode #1181, we share seven productivity hacks to help you make the most of your day! From sleep tools, to better to-do lists and useful literature to peruse, we cover a ton of stuff that will definitely help you! Tune in to learn how to optimize…
The Most Important Google Analytics Report Other Than Goal Tracking | Ep. #1180
Oct 24, 2019 • 4 min
In episode #1180, we are talking about the most important Google Analytics report, other than goal-tracking. Spoiler alert! It’s cohort reports! We talk about how useful these can be to your business and the basics of starting to utilize the data they…
How Long it REALLY Takes For a Business to be Successful | Ep. #1179
Oct 23, 2019 • 5 min
In episode #1179, we share how long it really takes for a business to become successful! There is always a period of learning and growing that happens with any business and we believe it often takes three years to experience profitability and…
Are You Leveraging This New Form of Marketing? | Ep. #1178
Oct 22, 2019 • 5 min
In episode #1178, we ask whether you are leveraging a great new form of marketing. Mobile text messaging as a marketing tool is becoming more and more attractive and companies are seeing great results from the creative ways that it can be used. Tune…
7 Evergreen Marketing Tools to Keep In Your Toolkit | Ep. #1177
Oct 21, 2019 • 5 min
In episode #1177, we share seven evergreen marketing tools that should be in your toolkit! We go through Ahrefs Content Explorer, Ubersuggest, IFTTT, and more. Tune in to hear about the best things to be adding to your marketing stack! …
Creative Ways to Boost Your Site Speed | Ep. #1176
Oct 20, 2019 • 6 min
In episode #1176, we share some creative ways to boost your site speed! From online tools to little trade secrets, there are a ton of ways you can get your website loading that much faster and we dive into all the reasons for doing this! Tune in to…
Why MoviePass Failed As A Business | Ep. #1175
Oct 19, 2019 • 5 min
In episode #1175, we talk about why MoviePass failed. Most of us remember MoviePass from a while back, a service that promised something that seemed too good to be true. Well, it turns out that it was a bit too good to be true and we unpack what…
How Eric & Neil Handle Their Marketing To Do List | Ep. #1174
Oct 18, 2019 • 6 min
In episode #1174, we talk about how we handle our to-do lists and get our marketing things done! From prioritizing and cutting excess to methods and frameworks, we cover a ton of great ways to get things moving in the right direction. Tune in to hear…
Email Newsletters and Podcasting is Trending Towards This | Ep. #1173
Oct 17, 2019 • 5 min
In episode #1173, we talk about the trend that email newsletters and podcasting is currently moving towards. We are seeing more paid subscription services for content creators, whereby subscribers can pay a small fee to get a direct content feed. Tune…
How to Do a Blazing Fast SEO Audit of a Website | Ep. #1172
Oct 16, 2019 • 4 min
In episode #1172, we discuss the best ways to do a blazing fast audit of a website! There are a ton of tools that make this process easy, cheap, and effective. Today we unpack which ones we use and why. So tune in get your website up to scratch! …
How to Deal with All the New Marketing Updates | Ep. #1171
Oct 15, 2019 • 5 min
In episode #1171, we talk about how to deal with the new marketing updates that happen all the time! Across search engines and social platforms, algorithms are constantly evolving and this can heavily influence your traffic and engagement. Tune in…
How to Get People to Respond to Your Emails | Ep. #1170
Oct 14, 2019 • 5 min
In episode #1170, we unpack how to get people to respond to your emails! From using questions and personal touches to the length and tone of your emails, we cover it all. Tune in to learn how to get your response rate all the way up! TIME-STAMPED SHOW…
How Peloton Beat Soul Cycle | Ep. #1169
Oct 13, 2019 • 6 min
In episode #1169, we share with you all the reasons why we think Peloton beats SoulCycle. In terms of the user, Peloton has the advantage of home convenience, it works out cheaper, and it offers a competitive, gamified experience. Tune in to hear why…
How to Get Your First Speaking Gig | Ep. #1167
Oct 11, 2019 • 6 min
In episode #1167, we discuss how you can get your first speaking gig and turn it into a paid activity over time. It’s all about applying until you get accepted and being consistent in showing up for these kinds of events. Tune in to hear where you…
Where Podcasting is Going in 2020 | Ep. #1166
Oct 10, 2019 • 7 min
In episode #1166, we discuss the developments you can expect from the podcasting industry in 2020. Podcasting has grown exponentially over the past few years and it will become increasingly competitive, also in terms of its traffic and reach. Tune in…
7 Ways to Build Deeper Relationships with Your Customers | Ep. #1165
Oct 9, 2019 • 8 min
In episode #1165, we share with you all the effective ways of building and strengthening the relationships with your customers. Connecting in person, giving thoughtful gifts, starting off on a good foot, and being generous are only a few of the ways…
Google’s New Link Building Rules | Ep. #1164
Oct 8, 2019 • 5 min
In episode #1164, we share the gist of Google’s new link building guidelines. As you will learn today, there are many great reasons why SEO builders would want to comply with these rules. Tune in to hear the nitty-gritty of their requirements and…
7 Laws of Highly Successful Marketing Campaigns | Ep. #1163
Oct 7, 2019 • 10 min
In episode #1163, we give you the 7 laws of highly successful marketing campaigns! We go through testing, omni-channel approaches, influencers, advertising and more! Tune in to hear about how you can make your campaigns that much more successful….
The High Converting Landing Page Formula | Ep. #1162
Oct 6, 2019 • 6 min
In episode #1162, we unpack the formula for high-converting landing pages! From the centrality of your headline, to types of content, we give you the low-down. Tune in to get your landing page conversion rates booming! TIME-STAMPED SHOW NOTES: …
7 LinkedIn Marketing Tips to Help You For 2020 | Ep. #1161
Oct 5, 2019 • 8 min
In episode #1161, we share 7 tips for LinkedIn marketing as you prepare for 2020. These tips can get your content and engagement all the way up, shared and gaining traction as you build your profile and business. Tune in to hear about tagging, channel…
How to Build a Company Your Customers Want to Be a Part of | Ep. #1160
Oct 4, 2019 • 8 min
In episode #1160, we discuss building a company that customers want to be a part of! The number one factor for creating this kind of brand or business is the customer and employee experience and their are a few simple and inexpensive ways to do this!…
Should You Niche Down Your Agency? | Ep. #1159
Oct 3, 2019 • 5 min
In episode #1159, we discuss the benefits of niching down in your agency. We all know that niching down can help you build a stronger and more dedicated customer base but how much does it really help? And how far should you take this process? Tune in…
What is Experiential Marketing? | Ep. #1158
Oct 2, 2019 • 6 min
In episode #1158, we talk about experiential marketing and what it is! From big campaigns by the likes of Halo and Red Bull to long-running experiential spaces like Disneyland, creating memorable experiences for an audience is a really powerful way to…
7 Customer Acquisition Ideas for the Rest of 2019 | Ep. #1157
Oct 1, 2019 • 6 min
In episode #1157, we are sharing 7 ideas for customer acquisition for the rest of the year! We run through collaborations, useful tools, expanding content, and more! Tune in today to get the best advice on increasing your customer count! TIME-STAMPED…
The High-Converting Landing Page Formula | Ep. #1156
Sep 30, 2019 • 7 min
In episode #1156, we explain the high-converting landing page formula! Your landing page and its contents are such a big deal in how you convert visitors to customers, so do not sleep on this important aspect of your business! Tune in to hear how you…
SEO Advice For a Brand New YouTube Channel | Ep. #1155
Sep 29, 2019 • 7 min
In episode #1155, we share some SEO advice for brand-new YouTube channels. From making the most of your first 24 hours, hitting your social channels and email lists, to transcribing your videos, we cover it all. Tune in to get the low-down on how to…
How to Skyrocket Your Traffic in Two Days | Ep. #1154
Sep 28, 2019 • 5 min
In episode #1154, we talk about a simple way that you can skyrocket your traffic in two days! Although there are strategies we could talk about in a five minute podcast episode, we want to invite you to our upcoming in-person event in Malibu! Listen…
How Do You Decide When to Monetize Your Podcast With Ads | Ep. #1153
Sep 27, 2019 • 6 min
In episode #1153, we discuss the option of monetizing your podcast! There are many considerations when thinking about ads and sponsors for your show and it is not something that you should rush into. Join us as we relay the most important factors in…
The Best Marketing Courses For Digital Marketers | Ep. #1152
Sep 26, 2019 • 7 min
In episode #1152, we talk about some of the best marketing courses for digital marketers. With so much free and paid learning content online, how do you decide which courses you should take and which option is best suited to you? Join us as we break…
How to Get the Most Out of Google Analytics | Ep. #1151
Sep 25, 2019 • 6 min
In episode #1151, we discuss how to get the most out of Google Analytics. From independent bloggers to Google’s own tools and services there is a wealth of ways you can improve your game, right at your fingertips! Tune in to hear us unpack everything…
Our Favorite Marketing Blogs for 2020 & Beyond | Ep. #1150
Sep 24, 2019 • 7 min
In episode #1150, we lay out our favorite marketing blogs for 2020 and beyond! We run through a whole host of useful resources for SEO optimization, algorithm updates, marketing costs, great copywriting, and much more! Join us today as we give you the…
How to Leverage Content Marketing When You Are Selling Multiple Products | Ep. #1149
Sep 23, 2019 • 5 min
In episode #1149, we discuss leveraging content marketing when you are selling multiple products. There are many ways to market content, from videos and podcasts to events and more. We find these avenues really powerful, especially when you have an…
How Often to Update Old Content | Ep. #1148
Sep 22, 2019 • 6 min
In episode #1148, we talk about the important idea of updating content and how often this should be done. A lot of content creators make the mistake of making new content constantly, instead of doubling down and improving already successful content…
How to Keep Your Content Fresh and Interesting | Ep. #1147
Sep 21, 2019 • 6 min
In episode #1147, we discuss keeping your content fresh and interesting for your audience! With so much content creation happening online all the time, information needs to be updated and repackaged in order to keep readers engaged and enticed by what…
Avoid These Fatal Mistakes If You’re in SaaS | Ep. #1146
Sep 20, 2019 • 7 min
In episode #1146, we talk about the fatal mistakes to avoid when working in software as a service! We look at some of our personal experiences, the stories of others, and deliver a handful of helpful directions to steer you away from danger. Tune in…
7 Creative Ways to Get More Links | Ep. #1145
Sep 19, 2019 • 7 min
In episode #1145, we share 7 creative ways to get more links to your business. From tools and broken links to websites that you can buy and merge your data into, we cover a ton of ways you can stimulate sharing and traffic and get more eyes on your…
Organic Click-Through Rate Lessons on 5 Million Google Search Results | Ep. #1144
Sep 18, 2019 • 7 min
In episode #1144, we unpack the recent collaborative study on organic click-through rates. This study, conducted by Backlinko and Marketing School, shows findings from over 5 millions Google search results and has a ton of surprising statistics to…
How to Pick The Ideal Price | Ep. #1143
Sep 17, 2019 • 6 min
In episode #1143, we help you think about how to pick the ideal price! We cover customized pricing models, calculators, pricing according to value, adjusting prices over time, and more! Tune in to hear how you can boost your sales with the number one…
7 Highly Effective Habits to Make You A Better Marketer | Ep. #1142
Sep 16, 2019 • 8 min
In episode #1142, we lay out 7 highly effective habits that make you a better marketer! From mindset to technology, testing to data collection, we cover it all. Tune in to give your marketing game that extra boost it needs! TIME-STAMPED SHOW NOTES: …
Are Joint Webinars Worth It? | Ep. #1141
Sep 15, 2019 • 7 min
In episode #1141, we discuss whether joint webinars are worth the effort. The answer to this question depends on the audience; you do not want to collaborate with someone whose audience is not suited to you and your business. Tune in to hear how you…
How Spotify’s New Dashboard Can Help Podcasters | Ep. #1140
Sep 14, 2019 • 4 min
In episode #1132, we look at the new podcast dashboard from Spotify and the data it provides. This allows you to see who is listening to you and how often, some information on the users and what other media they are streaming. Tune in to hear all…
Advanced SEO Todo List For Sites | Ep. #1139
Sep 13, 2019 • 9 min
In episode #1139, we give you an advanced SEO to-do list for 2020! Following our episode on the basic steps to optimize searchability and traffic for your new website, this episode is about how to get rolling for next year since we are already in…
How to Convert Live Viewers Into Customers | Ep. #1138
Sep 12, 2019 • 4 min
In episode #1138, we discuss the conversion of live-stream viewers into paying customers. With so many strategic ways to use the live-streaming format for building an audience and generating revenue, it is important to master the basics from the…
The Essential SEO Todo List For Brand New Sites | Ep. #1137
Sep 11, 2019 • 5 min
In episode #1137, we discuss the most important things on your to-do list when launching a new website. That’s right, we are breaking down the most fundamental parts of SEO and how to get your site ranked higher and receiving more traffic. Tune in to…
7 Tips on Live Streaming and Podcast at The Same Time | Ep. #1136
Sep 10, 2019 • 4 min
In episode #1136, we share several helpful tips for live streaming and podcasting at the same time. Frequently engaging with your audience, promoting your session ahead of time and being consistent in showing up with new content are just some of the…
Neil and Eric’s Secret Marketing Tools | Ep. #1135
Sep 9, 2019 • 4 min
In episode #1135, we share with listeners each of our favorite tools for marketing. There is a range of different data that is invaluable for optimizing your marketing efforts, while the Outreach tool has several great useful features that enable…
What’s The Difference Between a Short 10 Minute Podcast Versus 45 Minute One? | Ep. #1134
Sep 8, 2019 • 4 min
In episode #1134, we share the key differences between short 10-minute and long 45-minute podcast episodes. While longer episodes are great for running ads, they are much more time-consuming than the shorter episodes that require far less preparation….
Tumblr sold for $3M - Here’s What You Need to Know as a Marketer | Ep. #1133
Sep 7, 2019 • 3 min
In episode #1133, we discuss how the once-great Tumblr sold for a significantly lower price than before. After selling for a whopping $1.1 billion to Yahoo in 2013, it was recently acquired by Automattic for a mere $3 million. Tune in to hear all…
How to Set Up Effective Channel Partnerships | Ep. #1132
Sep 6, 2019 • 6 min
In episode #1132, we talk about setting up effective channel partnerships and the benefit that can be garnered from this. We look at different types of partnerships, how to reach out, and the patience it takes to allow them to grow naturally. Listen…
How to Get More Search From Google’s New Algorithm | Ep. #1131
Sep 5, 2019 • 3 min
In episode #1131, we discuss how to get more search hits from Google’s new algorithm. Tune in to hear how you can increase your rankings and visibility. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: How to Get More “Search” From…
The Most Successful Marketers Are… | Ep. #1130
Sep 4, 2019 • 5 min
In episode #1130, we discuss what makes a successful marketer. Tune in to hear the traits of the most successful marketers in the business. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: What Makes a Successful Marketer [00:30] Eric thinks…
Advanced SEO Hack That Gets Results in Less Than 30 Minutes | Ep. #1129
Sep 3, 2019 • 3 min
In episode #1129, we discuss an advanced SEO hack that gets you results in less than 30 minutes. Tune in to hear the SEO hacks you should be implementing now. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: An SEO hack that gets results in…
Is TikTok The Next Big Thing? | Ep. #1128
Sep 2, 2019 • 4 min
In episode #1128, we discuss whether TikTok is the next big thing. Tune in to hear if you should be investing in this social platform. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic is whether TikTok is the next big thing. [00:30] TikTok is a…
7 Marketing Tools For The 2nd Half of 2019 | Ep. #1127
Sep 1, 2019 • 6 min
In episode #1127, we share 7 marketing tools for the second half of 2019. Tune in to hear what tools you should be using. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Seven Marketing Tools for the Second Half of 2019 [00:30] Number 1: is a new…
How to Simulcast to Instagram | Ep. #1126
Aug 31, 2019 • 4 min
In episode #1126, we discuss how to go live on multiple social media platforms at once. As creators it is crucial to share your content on as many platforms as possible, so you can reach all your audiences in one effort. Tune in to hear how to…
Is Growth Hacking Still Relevant? | Ep. #1125
Aug 30, 2019 • 4 min
In episode #1125, we discuss growth hacking and if it is still relevant. Tune in to hear our thoughts! TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Is Growth Hacking Still Relevant? [00:40] Around 2012, one of Neil’s partners coined the term,…
When’s the Right Time to Jump into a New Social Network? | Ep. #1124
Aug 29, 2019 • 4 min
In episode #1124, we discuss when you should start using a new social network. Tune in to hear when you should leverage a trending new social network. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: The Right Time to Jump into a New Social Network…
Should You Integrate Virtual Reality Into Your Marketing? | Ep. #1123
Aug 28, 2019 • 3 min
In episode #1123, we discuss whether you should integrate VR into your marketing. Tune in to hear if you should leverage this up and coming technology. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Should You Integrate VR into Your Marketing?…
How to Become a Great Marketing Strategist | Ep. #1122
Aug 27, 2019 • 4 min
In episode #1122, we discuss how you can become a great marketing strategist. Tune in to hear how you can be great. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: How to Become a Great Marketing Strategist [00:37] Check out our episode on the…
Are Chatbots Still Relevant? | Ep. #1121
Aug 26, 2019 • 3 min
In episode #1121, we discuss if chat bots are worth using. Tune in to hear how they can possibly help your business. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Are Chat Bots Still Worth It? [00:38] Popular chat bot services are and [01:30]…
How to Supercharge Your Engagement | Ep. #1120
Aug 25, 2019 • 5 min
In episode #1120, we discuss how to supercharge your engagements. Tune in to hear how you can boost all of your social engagements. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: How to Supercharge Your Engagements [00:40] Encouraging comments…
How to Hire Amazing Designers For Cheap | Ep. #1119
Aug 24, 2019 • 4 min
In episode #1119, we discuss how you can find amazing designers on the cheap. Tune in to hear where we find quality workers for affordable rates. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: How to Hire Amazing Designers on the Cheap [00:40]…
‚ÄčIs it Good to Be “Jack of All Trades” in Digital Marketing | Ep. #1118
Aug 23, 2019 • 3 min
In episode #1118, we discuss whether it is useful to be a Digital Marketing Jack-of-All-Trades. Tune in to hear our take! TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Is it Useful to be a Jack-of-All-Trades in Digital Marketing? [00:44] Eric…
Does Live Cannibalize Your Video Audience | Ep. #1117
Aug 22, 2019 • 3 min
In episode #1117, we discuss whether going live cannibalized your video audience. Tune in to hear about our experiences with this. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Does Live Cannibalize Your Video Audience? [01:02] It has not…
How Neil and Eric View Business Differently | Ep. #1116
Aug 21, 2019 • 10 min
In episode #1116, we discuss our different approaches to business. Tune in to hear where we differ and if it matters. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Our Different Approaches to Business [00:33] Neil has been in business for 17…
Marketing Tactics on Which We Disagree | Ep. #1115
Aug 20, 2019 • 6 min
In episode #1115, we discuss marketing tactics on which we disagree. Tune in to hear why we don’t see eye-to-eye on everything. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Marketing Tactics on Which We Disagree [00:36] Eric didn’t agree…
Is Patreon Worth It? | Ep. #1114
Aug 19, 2019 • 3 min
In episode #1114, we discuss whether Patreon is worth using. Tune in to hear if you should be using or ignoring Patreon. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Is Patreon Worth It? [00:33] is a way to invite people to become monthly…
Our Favorite Marketing Channel | Ep. #1113
Aug 18, 2019 • 5 min
In episode #1113, we discuss our favorite marketing channels. Tune in to hear which methods we prefer. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Our Favorite Marketing Channels [00:35] Eric loves streaming right now. [01:20] Neil’s favorite…
Where Digital Marketing is Headed | Ep. #1112
Aug 17, 2019 • 5 min
In episode #1112, we discuss where digital marketing is headed in the future. Tune in to hear how you can prepare for the changing landscape of digital marketing. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: The Future of Digital Marketing…
Is it Too Late to Start a Podcast? | Ep. #1111
Aug 16, 2019 • 5 min
In episode #1111, we discuss if it’s too late for you to start a podcast. Tune in to hear if you missed the boat. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Is it too Late to Start a Podcast? [00:33] There are over a billion blogs, millions…
How to 19x Your Content Output| Ep. #1110
Aug 15, 2019 • 5 min
In episode #1110, we discuss the many ways you can increase your content output to 19x it’s usual amount. Tune in to hear the many ways you can increase your output. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: How to Increase Your Content…
Should You Charge on an Hourly, Monthly or Yearly Basis? | Ep. #1109
Aug 14, 2019 • 5 min
In episode #1109, we discuss how you should structure your pricing plan. Tune in to hear how you should charge your customers. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Your Pricing Plan [00:30] Should you charge hourly, monthly, or annually?…
Is AppSumo Worth It? | Ep. #1108
Aug 13, 2019 • 4 min
In episode #1108, we discuss if AppSumo is worth using. Tune in to hear what it is and if it is right for your business. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Is AppSumo Worth it? [00:30] is like , but for applications. [00:57] They can…
How to Leverage Product Hunt to Gain More Traffic | Ep. #1107
Aug 12, 2019 • 4 min
In episode #1107, we discuss how you can leverage Product Hunt to increase your traffic. Tune in to hear how to use this site to your advantage. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Leveraging Product Hunt for Increased Traffic [00:32]…
The Best Kind of Growth (pre-tax growth) | Ep. #1106
Aug 11, 2019 • 7 min
In episode #1106, we discuss the best kind of growth. Tune in to hear which type of growth is best for your business. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: The Best Kind of Growth [00:35] Spend less than you make. [00:45] “Revenue is…
You Should Spend the Majority of Your Time on These 2 Things | Ep. #1105
Aug 10, 2019 • 5 min
In episode #1105, we discuss how you should spend your time. Tune in to hear on what you should be focusing your energy. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: How You Should Spend Your Time [00:45] Branding! [01:45] Leveraging your brand…
Here’s What We Are Doing With Our Own Mastermind | Ep. #1104
Aug 9, 2019 • 5 min
In episode #1104, we discuss our future Mastermind group. Tune in to hear what our group is all about! TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Our Mastermind Group [01:00] We like hanging out with driven people. [01:05] We want it to be…
The Most Successful People Do This | Ep. #1103
Aug 8, 2019 • 6 min
In episode #1103, we discuss habits that contribute to success. Tune in to hear what you should be doing to ensure your success. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Habits That Contribute to Success [00:45] The most successful people…
How Much Should You Charge Clients? | Ep. #1103
Aug 7, 2019 • 6 min
In episode #1102, we discuss what you should charge your clients. Tune in to hear how you can figure out the right rate. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: How Much You Should Charge Clients[00:45] Neil bases his rate off of one simple…
Are Masterminds Really Worth It? | Ep. #1101
Aug 6, 2019 • 6 min
In episode #1101, we discuss whether Mastermind groups or worth the time and money. Tune in to hear if you should be in a Mastermind. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: If Masterminds are Worth It [00:33] A Mastermind group is a…
What’s the Best Way to Learn Marketing When You Don’t Have Your Own Site | Ep. #1100
Aug 5, 2019 • 4 min
In episode #1100, we discuss the best way to market, when you don’t have a website. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: The Best Way to Learn Marketing, When You Don’t Have a Website [00:33] Neil didn’t always have a website, so…
How Often Does Digital Marketing Really Change? | Ep. #1099
Aug 4, 2019 • 4 min
In episode #1099, we discuss how often digital marketing changes. Tune in to hear how you can stay up-to-date! TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: How Often Digital Marketing Changes [00:50] When we include the year on things, it helps…
How to Respond to Poor Reviews | Ep. #1098
Aug 3, 2019 • 5 min
In episode #1098, we discuss how you should deal with poor reviews. Tune in to hear how we deal with negative reviews. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: How to Respond to Poor Reviews [01:00] The first thing you should do is see why…
Does Rich Anchor Text Still Matter? | Ep. # 1097
Aug 2, 2019 • 4 min
In episode #1097, we discuss whether rich anchor text matters. Tune in to hear if this method of link building is still effective. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Does Rich Anchor Text Still Matter? [00:57] Neil recently made a…
When You Should Build Links to a Piece of Content | Ep. #1096
Aug 1, 2019 • 4 min
In episode #1096, we discuss when it’s the right time to build links to a piece of content. Tune in to hear when you should be focused on link building. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: When You Should Build Links to a Piece of…
When Should You Upgrade A Piece of Content? | Ep. #1095
Jul 31, 2019 • 5 min
In episode #1095, we discuss when you should upgrade your content. Tune in to hear when and how content should be improved upon. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: When You Should Upgrade a Piece of Content [00:57] Upgrading means…
The Difference Between Strategies and Tactics | Ep. # 1094
Jul 30, 2019 • 5 min
In episode #1094, we discuss the difference between strategies and tactics. Tune in to hear what the difference is and why it matters. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Difference Between Strategies and Tactics [00:45] Strategies…
The Genius of Superhuman’s Marketing | Ep. #1093
Jul 29, 2019 • 8 min
In episode #1093, we discuss the tool Superhuman and how effective their marketing is. Tune in to hear why their marketing is ingenious. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Genius of Super-Human’s Marketing [00:38] is an…
Where Our Live Events Are Going From Here | Ep. #1092
Jul 28, 2019 • 5 min
In episode #1092, we discuss where our live events are going from here. Tune in to hear the purpose behind our future Marketing School Live events. TIME-STAMPED SHOW NOTES: [00:52] Today’s Topic: Where Our Live Events are Going From Here [01:05]…
How to Increase Your Probability of Breakthrough Marketing Success | Ep. #1091
Jul 27, 2019 • 34 min
In episode #1091, Ryan Bonnici walks us through his marketing hacks. Tune in to hear how you can increase your probability of breakthrough marketing success. TIME-STAMPED SHOW NOTES: [00:52] Today’s Topic: How to Increase Your Probability of…
Marketing Tactics To Drive Business Growth with Yaniv Masjedi | Ep. #1090
Jul 26, 2019 • 32 min
In episode #1090, we offer a clip from Eric’s conversation with Yaniv from our Marketing School Live event. Tune in to hear them discuss Yaniv’s method for success. TIME-STAMPED SHOW NOTES: [00:52] Today’s Topic: A Conversation with Yaniv from…
How to Market in a Recession | Ep. #1089
Jul 25, 2019 • 9 min
In episode #1089, we bring you another portion of the Q & A from our Marketing School Live event in June. Tune in to hear us answer questions about the coming recession, HubSpot, and the future of voice search. TIME-STAMPED SHOW NOTES: [00:52]…
What Will Digital Marketing Look Like in 20 Years? | Ep. #1088
Jul 24, 2019 • 9 min
In episode #1088, we bring you another portion of the Q & A from our Marketing School Live event in June. Tune in to hear us discuss the best way to do link building and the impact of digital marketing 20 years down the road. TIME-STAMPED SHOW…
Will Publishing a Book Help You With Marketing? | Ep. #1087
Jul 23, 2019 • 11 min
In episode #1087, we bring you another portion of the Q & A from our Marketing School Live event in June. Tune in to hear us discuss whether SEO is different across the globe, if books are good marketing tools, and so much more! TIME-STAMPED SHOW…
Should You Start a Mastermind Group? | Ep. #1086
Jul 22, 2019 • 9 min
In episode #1086, we bring you another portion of the Q & A from our Marketing School Live event in June. Tune in to hear us discuss the use and creation of Mastermind groups. TIME-STAMPED SHOW NOTES: [00:54] Today’s Topic: Marketing School…
How Do You Grow a Podcast Audience? | Ep. #1085
Jul 21, 2019 • 11 min
In episode #1085, we present a segment of the Q & A from our Marketing School Live event. Tune in to hear some insightful questions from the conference attendees. TIME-STAMPED SHOW NOTES: [00:54] Today’s Topic: Marketing School Live Q…
The Future of Digital Marketing According to Neil Patel | Ep. #1084
Jul 20, 2019 • 38 min
Episode #1084 is another special edition installment, recorded at our Marketing School Live event in LA. Tune in to hear Neil discuss the future of digital marketing and what you can do to stay on top. TIME-STAMPED SHOW NOTES: [00:54] Today’s…
7 Proven Marketing Hacks That Work Really Well | Ep. #1083
Jul 19, 2019 • 32 min
Episode #1083 is another special, extra-long installment of Marketing School. Eric discusses proven marketing hacks that work really well. Tune in to hear this free segment from the Marketing School Live event in LA. TIME-STAMPED SHOW NOTES: [00:54]…
How To Design Your Thinking For Unstoppable Growth | Ep. #1082
Jul 18, 2019 • 40 min
In episode #1082, we give you the opportunity to hear Eric’s conversation with Syed Balkhi from the Marketing School Live event to talk about how to design your thinking for unstoppable growth. Tune in to hear all about what Syed does and…
Top 5 Favorite Facebook Marketing Hacks for 2020 and Beyond | Ep. #1081
Jul 17, 2019 • 36 min
In episode #1081, we offer a free listen to Larry Kim’s presentation from the Marketing School Live event in Los Angeles. Tune in to hear Larry discuss his hacks for Facebook marketing for 2020 and beyond. TIME-STAMPED SHOW NOTES: [00:55] Today’s…
Should You Charge For A Conference? Neil & Eric Debate | Ep. #1080
Jul 16, 2019 • 7 min
In episode #1080, we debate whether you should charge for a conference. Tune in to hear where each of us stands on this issue. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Charge For A Conference? Neil & Eric Debate [00:51] As the…
7 Mistakes We Made From Our First Conference | Ep. #1079
Jul 15, 2019 • 6 min
In episode #1079, we discuss the mistakes we made while putting on our first conference. Tune in to hear what went wrong and how we dealt with it. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Mistakes We Made From Our First Conference [00:35]…
How to Throw A Successful Live Event | Ep. #1078
Jul 14, 2019 • 6 min
In episode #1078, we discuss how to throw a successful live event. Tune in to hear how we did it! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Throw A Successful Live Event [01:07] For our first event, it went well. [02:17] Everything was…
How to Make Sense of Traffic Estimates From SEO Tools | Ep. #1077
Jul 13, 2019 • 6 min
In episode #1077, we discuss how to make sense of traffic estimates from SEO tools. Tune in to hear how we handle this data. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Make Sense of Traffic Estimates From SEO Tools [00:38] Examples of…
Here’s What You Should Do If You Lost Traffic From the June 2019 Update | Ep. #1076
Jul 12, 2019 • 5 min
In episode #1076, we discuss what you should do if you lost traffic from Google’s June update. Tune in to hear what you can do to salvage your rankings. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Here’s What You Should Do If You Lost…
How to Stay Up to Date With The Latest Marketing Trends | Ep. #1075
Jul 11, 2019 • 5 min
In episode #1075, we discuss how to stay up to date with the latest marketing trends. Tune in to hear our methods. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Stay Up to Date With The Latest Marketing Trends [00:38] Eric follows a few…
Here’s My Favorite Social Network That You Aren’t Using | Ep. #1074
Jul 10, 2019 • 4 min
In episode 1074, we discuss the best social networks that you aren’t using. Tune in to hear which social networks are our favorites. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Here’s My Favorite Social Network That You Aren’t Using…
How to Effortlessly Create Amazing Content | Ep. #1073
Jul 9, 2019 • 5 min
In episode #1073, we discuss how to effortlessly create amazing content. Tune in to hear how! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Effortlessly Create Amazing Content [01:00] Our format is unique and we enjoy making this podcast….
How to Collaborate with Influencers | Ep. #1072
Jul 8, 2019 • 5 min
In episode #1072, we discuss how you can collaborate with influencers. Tune in to hear how you can get people to promote your business. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Collaborate with Influencers [00:35] Influencers have a…
7 Conversion Hacks to Test Before 2019 Ends | Ep. #1071
Jul 7, 2019 • 7 min
In episode #1071, we discuss 7 conversion hacks. Tune in to hear which hacks you should try out. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Conversion Hacks to Test Before 2019 Ends [00:33] 1: [00:45] Intercom has expanded their products…
Are Joint Webinars Really Worth It? | Ep. #1070
Jul 6, 2019 • 4 min
In episode #1070, we discuss whether joint webinars are worth doing. Tune in to hear if you should be doing joint webinars. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Are Joint Webinars Really Worth It? [01:00] We’ve both done them in the…
How to Recover Your Rankings After a Google Update | Ep. #1069
Jul 5, 2019 • 4 min
In episode #1069, we discuss how to recover your rankings after a Google update. Tune in to hear how you can avoid a slump. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Recover Your Rankings After a Google Update [00:45] Google updated…
Is It Really Worth Building a Personal Brand? | Ep. #1068
Jul 4, 2019 • 6 min
In episode #1068, we discuss whether it is worth having a personal brand. Tune in to hear whether this matters. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Is It Really Worth Building a Personal Brand? [00:40] Happy Fourth of July to our…
7 Examples of World Class Content That Stand Out From The Rest | Ep. #1067
Jul 3, 2019 • 7 min
In episode #1067, we discuss 7 examples of world class content that stands out of the rest. Tune in to hear what makes this content stand out. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Examples Of World Class Content That Stand Out…
How Long Should Your Free Trial Be? A Data Driven Answer | Ep. #1066
Jul 2, 2019 • 6 min
In episode #1066, we discuss how long a free trial should last. Tune in to hear what the best timeframe is. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Long Should Your Free Trial Be? A Data Driven Answer [01:10] A free trial is allowing…
Is Google Taking All of The Search Traffic? | Ep. #1065
Jul 1, 2019 • 5 min
In episode #1065, we discuss whether Google is taking all of the search traffic for itself. Tune in to hear if this is the case. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Is Google Taking All of The Search Traffic? [00:45] 48.96% of Google…
Relying On SEO Alone Is Dangerous. Here’s What To Do Next | Ep. #1064
Jun 30, 2019 • 6 min
In episode #1064, we discuss why relying on SEO alone is dangerous. Tune in to hear what you can do. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Relying On SEO Alone Is Dangerous. Here’s What To Do Next [00:40] SEO is a great traffic source….
Video Reach is Dying- Here’s What You Need to Do | Ep. #1063
Jun 29, 2019 • 5 min
In episode #1063, we discuss why video reach is dying. Tune in to hear what you need to do to avoid this! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Video Reach is Dying- Here’s What You Need to Do [00:45] It’s getting harder and harder to…
How to Get Away From The Paid Advertising Crack Pipe | Ep. #1062
Jun 28, 2019 • 6 min
In episode #1062, we discuss how to get away from paid ads. Tune in to hear how you can do it. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Get Away From The Paid Advertising Crack Pipe [00:40] Paid ads are something many people do….
Freemium VS Free Trial Which One Should You Offer? | Ep. #1061
Jun 27, 2019 • 7 min
In episode 1061, we discuss freemium vs. free trial services. Tune in to hear which one you should offer. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Freemium VS Free Trial Which One Should You Offer? [00:45] Freemium allows you to use the…
Tim Ferriss podcast goes ad free: Our thoughts. | Ep. #1060
Jun 26, 2019 • 7 min
In episode #1060, we discuss Tim Ferriss’ podcast going ad free. Tune in to hear our thoughts on this new tactic. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Tim Ferriss podcast goes ad free: Our thoughts. [01:15] He may get 3 Million…
How to Create a B2B Marketing Funnel | Ep. #1059
Jun 25, 2019 • 6 min
In episode #1059, we discuss how to create a B2B marketing funnel. Tune in to hear how we do it. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Create a B2B Marketing Funnel [01:02] B2B funnels are different. [01:40] At Single Grain, they…
How This Library Will Make Your Facebook Ads Perform Better | Ep. #1058
Jun 24, 2019 • 7 min
In episode #1058, we discuss how this library will make your Facebook ads perform better. Tune in to hear how you can improve your Facebook ads. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How This Library Will Make Your Facebook Ads Perform…
How to Find Incredible Ad Examples | Ep. #1057
Jun 23, 2019 • 5 min
In episode #1057, we discuss how to find ad examples. Tune in to hear why you should refer to ad examples and where to find them. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Find Incredible Ad Examples [00:40] Advertising is expensive…
What to Expect From Marketing School Live (Our Live Event!) | Ep. #1056
Jun 22, 2019 • 7 min
In episode #1056, we discuss what you can expect from our live event. Tune in to hear what’s coming up on June 20th. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on if you would like to…
My Favorite Google Analytics Report (That You Aren’t Using) | Ep. #1055
Jun 21, 2019 • 5 min
In episode #1055, we discuss the best Google Analytics report that you aren’t using. Tune in to hear what tool you need to start using. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on if you…
The Biggest Mistake You’ll Ever Make in Business | Ep. #1054
Jun 20, 2019 • 5 min
In episode #1054, we discuss the biggest mistake you’ll ever make. Tune in to what you’re doing wrong. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on if you would like to attend….
Do Meta Tags Even Matter In 2019? (And How To Write Great Ones) | Ep. #1053
Jun 19, 2019 • 5 min
In episode #1053, we discuss whether meta tags matter. Tune in to hear if they matter and how you can improve yours. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on if you would like to…
Should You Put Ads On Your Site? | Ep. #1052
Jun 18, 2019 • 4 min
In episode #1052, we discuss whether you should put ads on your site. Tune in to hear what we think about this tactic. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on if you would like to…
How to Rank Higher Than Wikipedia | Ep. #1051
Jun 17, 2019 • 6 min
In episode #1051, we discuss how you can rank higher than Wikipedia. Tune in to hear how you can be one of the top-ranking search results. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on if…
How to Make The Most of Internal Linking | Ep. #1050
Jun 16, 2019 • 5 min
In episode #1050, we discuss how to make the most of internal linking. Tune in to hear how to improve internal links. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on if you would like to…
Prospects, MQLs, SQLs, Opportunities - What Do They All Mean? | Ep. #1049
Jun 15, 2019 • 5 min
In episode #1049, we discuss different types of leads. Tune in to hear the definitions of prospects, MQL’s, and SQL’s. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on if you would like to…
7 Reasons Why Your SEO Is Weak | Ep. #1048
Jun 14, 2019 • 6 min
In episode #1048, we discuss 7 reasons why your SEO is weak. Tune in to hear the 7 reasons. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on if you would like to attend. Remember: we are…
Podcasts Are Appearing in Google SERPs. Here’s What You Should Do | Ep. #1047
Jun 13, 2019 • 5 min
In episode #1047, we discuss how podcasts are showing up in SERPs. Tune in to hear what you should do in order to take advantage of this. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on if you…
The Hardest SEO Signal to Manipulate | Ep. #1046
Jun 12, 2019 • 7 min
In episode #1046, we discuss the hardest SEO signal to manipulate. Tune in to hear why it’s so difficult and what you can do about it. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on if you…
Google’s Top 3 Ranking Factors For 2019 | Ep. #1045
Jun 11, 2019 • 9 min
In episode #1045, we discuss Martin Splitt’s top three ranking factors for 2019. Tune in to hear if we agree with Martin. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on if you would like to…
3 Tips For Better Subject Lines | Ep. #1044
Jun 10, 2019 • 8 min
In episode #1044, we discuss tips for better subject lines. Tune in to hear what you could be doing better. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on if you would like to attend….
How Eric Siu’s Marketing His Brand New Startup | Ep. #1043
Jun 9, 2019 • 9 min
In episode #1043, we discuss how Eric is marketing his new startup. Tune in to hear how he’s pushing his new product. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on if you would like to…
Why We Aren’t the CEOs of Our Own Companies And Why You Shouldn’t Be Either | Ep. #1042
Jun 8, 2019 • 6 min
In episode #1042, we discuss why we aren’t the CEO’s of our own companies. Tune in to hear why being your own CEO isn’t the greatest idea. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on …
How Google’s SERP Listing Will Decrease Your Organic Traffic (And How You Can Combat This) | Ep. #1041
Jun 7, 2019 • 6 min
In episode #1041, we discuss how Google will decrease your organic traffic. Tune in to hear how you can combat this problem. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on if you would like…
What’s New In Ubersuggest? | Ep. #1040
Jun 6, 2019 • 7 min
In episode #1040, we discuss new features in Ubersuggest. Tune in to hear how this tool has improved. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on if you would like to attend. Remember: we…
Should You Buy Influencer Posts From Celebrities Like Kim Kardashian? | Ep. #1039
Jun 5, 2019 • 7 min
In episode #1039, we discuss whether you should buy influencer posts from celebrities. Tune in to hear if you should invest in this strategy. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on if…
How to Make $8,000+/mo From Podcasting With A Small Audience | Ep. #1038
Jun 4, 2019 • 6 min
In episode #1038, we discuss how you can make money while podcasting to a small audience. Tune in to hear how you can make $8000+/month. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on if you…
Yet ANOTHER New SEO Report From Google That Will Help You Grow | Ep. #1037
Jun 3, 2019 • 5 min
In episode #1037, we discuss yet another SEO report that will help you grow. Tune in to hear what the new report is and how it will help. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on if you…
7 Simple Ways to Do Due Diligence On A Website | Ep. #1036
Jun 2, 2019 • 8 min
In episode #1036, we discuss 7 ways to do your due diligence. Tune in to hear the 7 steps you should take to fully investigate a website’s potential. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the…
What Marketers Can Learn From Live Stream Shopping in China | Ep. #1035
Jun 1, 2019 • 5 min
In episode #1035, we discuss what you can learn from Chinese live stream shoppers. Tune in to hear what you can learn from this new trend. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on if…
A New SEO Report From Google That’ll Show You Where to Focus Your Efforts | Ep. #1034
May 31, 2019 • 4 min
In episode #1034, we discuss a new SEO report from Google. Tune in to hear where to find it and why it will prove so useful. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on if you would like…
How to Find a Reliable Marketer | Ep. #1033
May 30, 2019 • 8 min
In episode #1033, we discuss how to find a reliable marketer. Tune in to hear how you can sort the wheat from the chaff. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on if you would like to…
What Should You Look For in a Link Builder? | Ep. #1032
May 29, 2019 • 6 min
In episode #1032, we discuss what you should look for in a link builder. Tune in to hear what you need to think about when hiring a link builder. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on…
The One (Simple) Tool That Accounts For Over 20% of Our Sales | Ep. #1031
May 28, 2019 • 6 min
In episode #1031, we discuss the one tool that accounts for a big percentage of our sales. Tune in to hear which tool accounts for 20% of all of our sales. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the…
7 Examples of Really Smart Marketing That You Should Copy | Ep. #1030
May 27, 2019 • 6 min
In episode #1030, we discuss really smart marketing techniques you should copy. Tune in to hear which ideas are worth emulating. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on if you would…
7 Marketing Tasks You Should Never Outsource | Ep. #1029
May 26, 2019 • 7 min
In episode #1029, we discuss 7 tasks you shouldn’t outsource. Tune in to hear what you really need to keep in-house. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on if you would like to…
Which Marketing Tasks Should You Outsource? | Ep. #1028
May 25, 2019 • 5 min
In episode #1028, we discuss what tasks you can outsource. Tune in to hear the easiest and smartest things to outsource. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on if you would like to…
How to Create an Amazing User Experience That Google Loves | Ep. #1027
May 24, 2019 • 6 min
In episode #1027, we discuss how to create amazing user experiences for which Google will reward you. Tune in to hear how you can do this. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on if…
The Best Way to Monetize Your Site | Ep. #1026
May 23, 2019 • 5 min
In episode #1026, we discuss the best way to monetize your site. Tune in to hear our advice. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on if you would like to attend. Remember: we are…
How to “Network” at Marketing Conferences | Ep. #1025
May 22, 2019 • 7 min
In episode #1025, we discuss how to network at marketing conferences. Tune in to hear our tips for effective networking. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on if you would like to…
How Fortnite & Audi Capitalized On A Marvel Blockbuster Movie | Ep. #1024
May 21, 2019 • 7 min
In episode #1024, we discuss how brands capitalized on a Marvel blockbuster. Tune in to hear how they did it. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on if you would like to attend….
The Art of Doing a Deal | Ep. #1023
May 20, 2019 • 5 min
In episode #1023, we discuss the art of the deal. Tune in to hear how to negotiate successfully. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on if you would like to attend. Remember: we are…
The Forgotten Podcast Monetization Channel We Neglected to Mention | Ep. #1022
May 19, 2019 • 6 min
In episode #1022, we discuss the one monetization channel we previously neglected to mention. Tune in to hear us discuss this one channel! We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on if…
The Optimal Way to Get the Most Done in a Day Without Working | Ep. #1021
May 18, 2019 • 7 min
In episode #1021, we discuss how to get the most done without actually working. Tune in to hear the secret to being productive without actually producing anything yourself. We have committed to throwing a FREE Marketing School Live Event in Los…
Neil’s Billion Dollar Mistake | Ep. #1020
May 17, 2019 • 6 min
In episode #1020, we discuss Neil’s billion dollar mistake. Tune in to hear where Neil went wrong. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on if you would like to attend. Remember: we…
How Much Work it Takes to Build a “Popular” Podcast | Ep. #1019
May 16, 2019 • 5 min
In episode #1019, we discuss how much work it really takes to build a popular podcast. Tune in to hear what goes into a moderately successful podcast like ours. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out…
How to Fight Negative Press | Ep. #1018
May 15, 2019 • 6 min
In episode #1018, we discuss how you can deal with any type of negative press. Tune in to hear how you can fight negative press. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on if you would…
How to Make Your Live Video a Guaranteed Success | Ep. #1017
May 14, 2019 • 5 min
In episode #1017, we discuss how you can make your live video a guaranteed success. Tune in to hear how to maximize your live streams. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on if you…
Should You Reveal Your Income? A Rebuttal from John Lee Dumas | Ep. #1016
May 13, 2019 • 10 min
In episode #1016, we hear John Lee Dumas’ rebuttal to our previous episode about why you shouldn’t reveal your income. Tune in to hear why he thinks income reports are vital! We have committed to throwing a FREE Marketing School Live Event in Los…
How to Grow Your Facebook Group from 0-10,000 Members Without Spending a Dime | Ep. #1015
May 12, 2019 • 5 min
In episode #1015, we discuss how to grow your Facebook group for free. Tune in to hear how you can grow your group without spending a dime. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on if…
7 Steps to Getting Started with Affiliate Marketing | Ep. #1014
May 11, 2019 • 7 min
In episode #1014, we discuss the 7 Steps to Getting Started with Affiliate Marketing. Tune in to hear the most important steps to getting started! We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details…
How to Get Started with Paid Performance Marketing | Ep. #1013
May 10, 2019 • 6 min
In episode #1013, we discuss how to get started with paid performance marketing. Tune in to hear our tips for making this type of marketing work for you. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the…
How Podcasts can be Harmful (We Don’t Know Everything) | Ep. #1012
May 9, 2019 • 5 min
In episode #1012, we discuss how podcasts can be harmful. Tune in to understand exactly what we mean. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on if you would like to attend. Remember: we…
One Simple Hack to Driving Free Traffic | Ep. #1011
May 8, 2019 • 5 min
In episode #1011, we discuss one simple hack to driving free traffic. Tune in to hear which hack we like the most. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on if you would like to attend….
The Best SEO Tools for Beginners on a Budget | Ep. #1010
May 7, 2019 • 4 min
In episode #1010, we discuss which is the best tool for SEO on a budget. Tune in to hear what each of us thinks! We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on if you would like to attend….
Is Pinterest a Good Platform on Which to Advertise? | Ep. #1009
May 6, 2019 • 4 min
In episode #1009, we discuss whether Pinterest is a good platform on which to advertise. Tune in to hear if you should be using Pinterest. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on if…
When is it the Right Time to go Omni-channel? | Ep. #1008
May 5, 2019 • 4 min
In episode #1008, we discuss when it’s the right time to go omni-channel. Tune in to hear when you should leverage an omni-channel approach. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on …
How to Effectively Balance Multiple Projects at the Same Time | Ep. #1007
May 4, 2019 • 6 min
In episode #1007, we discuss how to effectively balance multiple projects at the same time. Tune in to hear how we balance so many things. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on if…
How to Uncover Your Competitor’s Facebook Strategy | Ep. #1006
May 3, 2019 • 4 min
In episode #1006, we discuss how you can figure out your competitor’s Facebook Strategy. Tune in to hear how you can figure out their plan of attack. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the…
How Long it Really Takes to Rank in Google | Ep. #1005
May 2, 2019 • 4 min
In episode #1005, we discuss how long it takes to rank in Google. Tune in to hear what has changed over the last couple of years and what kind of lag time you should expect. We have committed to throwing a FREE Marketing School Live Event in Los…
How to Monetize a Podcast | Ep. #1004
May 1, 2019 • 4 min
In episode #1004, we discuss how to monetize a podcast. Tune in to hear how you can make money off of a free podcast. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on if you would like to…
Why You Should Produce Less Content | Ep. #1003
Apr 30, 2019 • 4 min
In episode #1003, we discuss why you should, like us, produce less content. Tune in to hear why text-based content isn’t worth the trouble. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on if…
How We Make Millions, When We Suck at so Many Things! | Ep. #1002
Apr 29, 2019 • 10 min
In episode #1002, we discuss how you can make millions, even if you suck at a lot of things. Tune in to hear what we struggle with and how we work around our shortcomings. We have committed to throwing a FREE Marketing School Live Event in Los…
How to Uncover Your Competitor’s SEO Strategy | Ep. #1001
Apr 28, 2019 • 6 min
In episode #1001, we discuss how to uncover your competitor’s SEO strategy. Tune in to hear how you can figure out what works for your direct competition. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once…
7 Creative Ways to Make Your Blog Post Stand Out | Ep. #1000
Apr 27, 2019 • 6 min
In episode #1000, we count out 7 creative ways to make your posts stand out. Tune in to hear what you can do to make your content more interesting. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School…
How to Throw an Event Without Losing Money | Ep. #999
Apr 26, 2019 • 7 min
In episode #999, we discuss how to throw an event without losing money. Tune in to see how it can be done! We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period….
7 Marketing Tools That We Love | Ep. #998
Apr 25, 2019 • 9 min
In episode #998, we discuss 7 marketing tools that we love right now. Tune in to hear which new tools we think are the best. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in…
How to Make Broken Link-Building 10 Times Easier | Ep. #997
Apr 24, 2019 • 4 min
In episode #997, we discuss how to make broken link-building easier. Tune in to hear how you can streamline the process. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a…
How to Uncover Your Competitor’s Content Strategy | Ep. #996
Apr 23, 2019 • 4 min
In episode #996, we discuss how to uncover your competitor’s content strategy. Tune in to hear this great new way to get all the juicy details you want and need. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once…
How LinkedIn’s Algorithm is Changing | Ep. #995
Apr 22, 2019 • 5 min
In episode #995, we discuss how LinkedIn’s algorithm is changing. Tune in to hear how it’s changing and what you can do in the meantime. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches…
The Power of “No” | Ep. #994
Apr 21, 2019 • 4 min
In episode #994, we discuss the power of “no”. Tune in to hear why you shouldn’t automatically agree to client requests. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads…
How to Outrank Your Competition on YouTube | Ep. #993
Apr 20, 2019 • 6 min
In episode #993 , we discuss how you can outrank your YouTube competitors. Tune in to hear our secrets to ranking on YouTube. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads…
Does AMP Still Help With SEO? | Ep. #992
Apr 19, 2019 • 5 min
In episode #992 , we discuss whether AMP still helps with SEO. Tune in to hear what we think about this Google service. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30…
How Often Should You Scrub Your Email List | Ep. #991
Apr 18, 2019 • 6 min
In episode #991, we discuss how often you should scrub your email list. Tune in to hear how often you need to purge the rolls! We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads…
The Best Podcast Analytics Tool for 2019 | Ep. #990
Apr 17, 2019 • 5 min
In episode #990, we discuss the best podcast analytics tool for 2019. Tune in to hear which tool we think is best. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day…
Where Content Marketing Is Heading in 2019 & Beyond | Ep. #989
Apr 16, 2019 • 7 min
In episode #989, we discuss where content marketing is heading. Tune in to hear what we think are the most important facets of content marketing. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School…
When You Should Quit! | Ep. #988
Apr 15, 2019 • 6 min
In episode #988, we discuss when you should quit. Tune in to hear when and why you should give up on your business. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day…
How to Hire Offshore Marketing Talent | Ep. #987
Apr 14, 2019 • 7 min
In episode #987, we discuss how to hire offshore workers. Tune in to hear how you can get good results from talent from other countries. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M…
Pricing Secrets For Your Product or Service | Ep. #986
Apr 13, 2019 • 6 min
In episode #986, we discuss how to price your product or service appropriately. Tune in to hear if you can charge more for your product or service. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School…
Is Hiring a PR Firm Worth It?| Ep. #985
Apr 12, 2019 • 6 min
In episode #985, we discuss whether it is worth it to hire a PR firm. Tune in to hear if a PR firm would be helpful to your business. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M…
7 Tools For Running A Successful Content Marketing Campaign| Ep. #984
Apr 11, 2019 • 7 min
In episode #984, we count down 7 tools for a successful content marketing campaign. Tune in to hear which 7 tools we like best. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads…
When Should You Take Profits In Your Company?| Ep. #983
Apr 10, 2019 • 8 min
In episode #983, we discuss when or if you should take profits from your company. Tune in to hear when you should plan for this. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M…
How to Combat Your Declining Social Media Traffic| Ep. #982
Apr 9, 2019 • 8 min
In episode #982, we discuss how you can combat your declining social media traffic. Tune in to hear what you can do to fight the decline. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M…
How to Grow Your SEO Traffic Consistently| Ep. #981
Apr 8, 2019 • 7 min
In episode #981, we discuss how to grow your SEO traffic consistently. Tune in to hear what you should focus on for long-term success. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M…
When You Should Ignore SEO| Ep. #980
Apr 7, 2019 • 7 min
In episode #980, we discuss whether you should ignore SEO. Tune in to hear if you should ignore SEO when building a business. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads…
Should You Go Freemium?| Ep. #979
Apr 6, 2019 • 7 min
In episode #979, we discuss whether it pays to give out freemium services. Tune in to hear whether you should offer freemium plans to your customers. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing…
Should a Blog Post Focus on One Keyword or Multiple Keywords for SEO? | Ep. #978
Apr 5, 2019 • 4 min
In episode #978, we discuss whether you should focus on one or multiple keywords in your blog posts. Tune in to hear how we approach blogging and keyword rankings. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once…
Does Podcast Advertising Actually Work? | Ep. #977
Apr 4, 2019 • 4 min
In episode #977, we discuss if podcast advertising actually works. Tune in to here if this method of marketing is a good idea. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads…
What is the Ideal Amount of Blog Posts to Write Each Week? | Ep. #976
Apr 3, 2019 • 4 min
In episode #976, we discuss how often you should be blogging. Tune in to hear how often we blog. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take…
If You are Overwhelmed by All the New Marketing Tactics, Do This Instead | Ep. #975
Apr 2, 2019 • 5 min
In episode #975, we discuss what to do when you are overwhelmed by all the new marketing tactics. Tune in to hear what you can do to decrease the pressure you are putting on yourself. We have committed to throwing a FREE Marketing School Live Event in…
Why You Shouldn’t Share Income Information | Ep. #974
Apr 1, 2019 • 3 min
In episode #974, we discuss why you shouldn’t publicly share income information. Tune in to hear the dangers of being so forthcoming. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M…
What’s the ROI of a Live Event? | Ep. #973
Mar 31, 2019 • 7 min
In episode #973, we discuss what the ROI of a live event is. Tune in to hear what you can expect to get out of throwing a live event. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M…
Where Podcasting is Going Next | Ep. #972
Mar 30, 2019 • 6 min
In episode #972, we discuss the future of podcasting. Tune in to hear where we think podcasting is going next. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day…
Is Luck Even a Thing in Business? | Ep. #971
Mar 29, 2019 • 5 min
In episode #971, we discuss if luck is even a thing. Tune in to hear if success is just a matter of good luck. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day…
A Few Slick Ways to Get Ahold of Your Leads | Ep. #970
Mar 28, 2019 • 4 min
In episode #970, we discuss a few ways to get in touch with leads. Tune in to hear the crafty ways we try to reach leads. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a…
7 Creative Ways to Monetize Your Podcast | Ep. #969
Mar 27, 2019 • 6 min
In episode #969, we discuss 7 creative ways to monetize your podcast. Tune in to hear how you can actually make money from a podcast. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M…
The Best Slack Communities for Marketers | Ep. #968
Mar 26, 2019 • 4 min
In episode #968, we discuss which Slack community that is the best resource for marketers. Tune in to hear which community we both agree is the best. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing…
7 Creative Ways to Collect Email Addresses Without Being Spammy | Ep. #967
Mar 25, 2019 • 3 min
In episode #967, we count out 7 creative ways to add to your email list without being spammy. Tune in to hear our tactics for collecting email addresses. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing…
How to Market When You’re a Nobody | Ep. #966
Mar 24, 2019 • 5 min
In episode #966, we discuss how you can market when you’re a nobody. Tune in to hear how you can build your following and gain conversions. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School…
What You Should do When People Complain About Your Product or Service | Ep. #965
Mar 23, 2019 • 5 min
In episode #965, we discuss what you should do when you get complaints about your product or service. Tune in to hear how you should handle negative feedback. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once…
When Does it Make Sense to Have Sales Reps? | Ep. #964
Mar 22, 2019 • 5 min
In episode #964, we discuss when you should hire a sales rep. Tune in to hear if you need a sales rep and when it’s worth it to hire one. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches…
7 Questions to Make Sure Your Next Marketing Hire is a Slam Dunk | Ep. #963
Mar 21, 2019 • 6 min
In episode #963, we count out the 7 questions you need to ask a potential marketing hire. See which questions we think will guarantee that your next hire is a slam dunk. We have committed to throwing a FREE Marketing School Live Event in Los Angeles,…
How to Target Effectively on LinkedIn | Ep. #962
Mar 20, 2019 • 5 min
In episode #962, we discuss how to target effectively on LinkedIn. Tune in to hear how you can get the right people to engage with your content. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School…
Do You Even Need to Blog Anymore? | Ep. #961
Mar 19, 2019 • 5 min
In episode #961, we discuss whether blogging is still relevant. Tune in to hear if this method is still effective. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day…
7 Dead Simple Social Media Marketing Tactics That Still Work Today | Ep. #960
Mar 18, 2019 • 6 min
In episode #960, we discuss 7 simple tactics that always work. Tune in to hear how you can use social media marketing to your advantage. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M…
The Craziest Content Marketing Tactic EVER | Ep. #959
Mar 17, 2019 • 4 min
In episode #959, we discuss the craziest content marketing tactics. Tune in to hear what we think are the craziest tactics out there. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M…
How Often You Need to Post on Facebook | Ep. #958
Mar 16, 2019 • 5 min
In episode #958, we discuss how often you need to post on Facebook. Tune in to hear how often you need to post on this platform and why. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M…
How Paid Advertising is Actually Dying | Ep. #957
Mar 15, 2019 • 5 min
In episode #957, we discuss how paid ads are dying. Tune in to hear why this method doesn’t give you a good ROI anymore. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a…
If Your Business is About to Fail, What do You Do? | Ep. #956
Mar 14, 2019 • 6 min
In episode #956, we discuss what you should do if your business is failing. Tune in to hear how you can bring your company back from the brink. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School…
7 Hacks to Boost Your Conversion Rate | Ep. #955
Mar 13, 2019 • 6 min
In episode #955, we discuss 7 hacks that will boost your conversion rate. Tune in to see how you can get your conversion rates through the roof. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School…
How to Structure Your SEO Team | Ep. #954
Mar 12, 2019 • 7 min
In episode #954, we discuss how you should structure your SEO team. Tune in to hear how you should structure your SEO team for greater success. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School…
How to Hire a VP of Growth | Ep. #953
Mar 11, 2019 • 7 min
In episode #953, we discuss how to hire a VP of Growth. Tune in to hear how you should approach this type of hire. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day…
How to Structure Your Content Marketing Team | Ep. #952
Mar 10, 2019 • 8 min
In episode #952, we discuss structuring marketing teams. Tune in to hear how we structure our teams and what you can learn from our methods. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches…
7 Unconventional Ways to Generate More Leads | Ep. #951
Mar 9, 2019 • 6 min
In episode #951, we discuss 7 unconventional ways to generate more leads. Tune in to hear what you can do to increase revenue. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads…
A Simple hack to Combine Facebook and Google Ads | Ep. #950
Mar 8, 2019 • 5 min
In episode #950, we discuss a simple hack to combine Facebook and Google Ads. Tune in to hear how you can use this hack. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a…
7 New Marketing Tools that will help you Dominate in 2019 | Ep. #949
Mar 7, 2019 • 6 min
In episode #949, we discuss 7 marketing tools that will help you crush your competitors. Tune in to hear which 7 tools (and extra bonus tool) will allow you to dominate 2019. We have committed to throwing a FREE Marketing School Live Event in Los…
How SEO Will Change in 2020 (And You’re Not Going to Like It) | Ep. #948
Mar 6, 2019 • 5 min
In episode #948, we discuss how SEO will change in 2020. Tune in to hear how you can prepare for the future of SEO. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day…
A New Way to Get More Traffic From LinkedIn | Ep. #947
Mar 5, 2019 • 3 min
In episode #947, we discuss the new way to get more traffic from LinkedIn. Tune in to hear the new way you can market yourself on LinkedIn. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches…
7 Social Media Predictions That’ll Come True in 2019 | Ep. #946
Mar 4, 2019 • 5 min
In episode #946, we count down 7 social media predictions for 2019. Tune in to hear what changes will come in the ensuing year. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads…
How to Master Omnichannel Marketing In 2019 | Ep. #945
Mar 3, 2019 • 5 min
In episode #945, we discuss how you can master the omnichannel approach. Tune in to hear how you can increase conversions in 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M…
What Percentage of Your Revenue Should You Allocate to Marketing? | Ep. #944
Mar 2, 2019 • 5 min
In episode #944, we discuss what percentage of your revenue should be allocated to marketing. Tune in to hear how much you should be spending. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School…
How This One Simple Marketing Tool Will Power Up Your Sales | Ep. #943
Mar 1, 2019 • 5 min
In episode #943, we discuss the one marketing tool that will power up your sales. Tune in to hear which tool will help you increase your sales exponentially. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once…
How to Get Exponential Results With Your Content Marketing | Ep. #942
Feb 28, 2019 • 6 min
In episode #942, we discuss how to get results from content marketing. Tune in to hear how you can amp up your content marketing game. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M…
Neil Patel’s Instagram Strategy for 2019 | Ep. #941
Feb 27, 2019 • 7 min
In episode #941, we discuss Neil’s new Instagram strategy. Tune in to hear what you can learn from him. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period….
How to Rank One Page For THOUSANDS of Keywords | Ep. #940
Feb 26, 2019 • 6 min
In episode #940, we discuss how get one page to rank for thousands of keywords. Tune in to hear how you can crush your competition. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M…
Why you Should Throw a Conference (And How You Can Do It For Free) | Ep. #939
Feb 25, 2019 • 6 min
In episode #938, we discuss the details of putting on our conference in Downtown LA. Tune in to hear the great advice we received about throwing conferences from a mutual friend. We have committed to throwing a FREE Marketing School Live Event in Los…
Is it Worth it to Start a Digital Agency? | Ep. #938
Feb 24, 2019 • 8 min
In episode #938, we discuss whether it’s worth it to start a digital agency. Tune in to hear if an agency could help your cash flow. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M…
How to Effectively Collect More Emails In 2019 | Ep. #937
Feb 23, 2019 • 6 min
In episode #937, we discuss how to effectively collect more emails in 2019. Tune in to hear our tips and tricks. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day…
How Embedding YouTube Videos Can Hurt Your Traffic | Ep. #936
Feb 22, 2019 • 5 min
In episode #936, we discuss how embedding YouTube videos hurts your traffic. Tune in to hear how you can avoid this mistake. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in…
Does Influencer Marketing Really Work? | Ep. #935
Feb 21, 2019 • 7 min
In episode #935, we discuss how influencer marketing really works. Tune in to hear how you can make influencer marketing work for you. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M…
How to Create The Perfect Instagram Video Ad | Ep. #934
Feb 20, 2019 • 6 min
In episode #934, we discuss how to created the perfect Instagram ad. Tune in to hear what you have to do to make a splash. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a…
Should You Coin Your Own Terms For Marketing? | Ep. #933
Feb 19, 2019 • 5 min
In episode #933, we discuss whether you should coin your own marketing terms. Tune in to hear if you should create new terms in order to promote your business. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once…
What You Ought to Do With Your Old Content That Gets No Traffic | Ep. #932
Feb 18, 2019 • 7 min
In episode #932, we discuss what you ought to do with your old content that doesn’t get traffic. Tune in to hear our strategies for improving lackluster content. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once…
7 Simple Ways to Promote Your Podcast | Ep. #931
Feb 17, 2019 • 5 min
In episode #931, we discuss 7 ways to promote your podcast. Tune in to hear how you can gain listeners. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period….
How to Use Amazon for Content and Product Development | Ep. #930
Feb 16, 2019 • 5 min
In episode #930, we discuss how to use Amazon for content and product development. Tune in to hear how you can use reviews to your advantage. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School…
Should You Rebrand Your Logo? | Ep. #929
Feb 15, 2019 • 5 min
In episode #929, we discuss whether you should rebrand your logo. Tune in to hear if a rebranding is worth the trouble. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30…
What You Should Do in a PR Crisis | Ep. #928
Feb 14, 2019 • 6 min
In episode #928, we discuss how you should respond to a PR crisis. Tune in to hear how you can salvage your company’s reputation. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M…
The Secret to Winning With Social Media | Ep. #927
Feb 13, 2019 • 7 min
In episode #927, we discuss the secret to winning with social media. Tune in to hear how you can crush the social media game. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads…
7 Simple Ways to Promote Your Blog | Ep. #926
Feb 12, 2019 • 5 min
In episode #926, we discuss 7 simple ways to promote your blog. Tune in to hear the easiest steps you can take to promote yourself. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M…
Is It Worth Writing a Book? | Ep. #925
Feb 11, 2019 • 6 min
In episode #925, we discuss whether publishing is worth the hassle. Tune in to hear if publishing has helped our careers. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a…
How to Come Up With Unlimited Amount of Content Ideas | Ep. #924
Feb 10, 2019 • 6 min
In episode #924, we discuss how you can come up with unlimited content ideas. Tune in to hear how we do this every week. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a…
A Brilliant Example of Conference Marketing | Ep. #923
Feb 9, 2019 • 6 min
In episode #923, we discuss a brilliant example of conference marketing. Tune in to hear who and what we are talking about. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in…
We’re Throwing a Free Marketing Conference For You | Ep. #922
Feb 8, 2019 • 6 min
In episode #922, we discuss our free live event! Tune in to hear why and how this free conference in downtown LA came about. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in…
How to Produce 300 Blog Posts a Month | Ep. #921
Feb 7, 2019 • 6 min
In episode #921, we discuss how you can produce 300 blog posts a month. Tune in to hear how this feat is even possible. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30…
How Podcasts Can Make You More Money (Even If You Don’t Listen to Them) | Ep. #920
Feb 6, 2019 • 7 min
In episode #920, we discuss how podcasts can make you more money. Tune in to hear how podcasts can be lucrative. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day…
7 Traits That Make Amazing Content Marketers | Ep. #919
Feb 5, 2019 • 5 min
In episode #919, we discuss the 7 traits that make amazing content marketers. Tune in to hear what traits you need to be successful. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M…
How to Find Your Passion | Ep. #918
Feb 4, 2019 • 5 min
In episode #918, we discuss how to find your passion. Tune in to hear how we found ours and you can too! We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period….
7 Ways to Get Cheap Marketing Labor | Ep. #917
Feb 3, 2019 • 5 min
In episode #917, we discuss 7 ways to get cheap marketing labor. Tune in to hear where you can find quality, affordable workers. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M…
The Key to Marketing! | Ep. #916
Feb 2, 2019 • 6 min
In episode #916, we discuss the key to marketing. Tune in to hear what makes us so successful. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action:…
What Tai Lopez and Grant Cardone Can Teach You About Marketing | Ep. #915
Feb 1, 2019 • 7 min
In episode #915, we discuss what you can learn from Tai Lopez and Grant Cardone. Tune in to hear what they could teach you about marketing. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches…
The Best Twitter Traffic Hack | Ep. #914
Jan 31, 2019 • 4 min
In episode #914, we discuss our best Twitter traffic hacks. Tune in to hear how we drive traffic with Twitter. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day…
How to Only Produce Blog Posts People Want to Read | Ep. #913
Jan 30, 2019 • 7 min
In episode #913, we discuss how you can produce blog posts people will want to read. Tune in to hear how you can get more hits. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads…
The Number 1 Marketing Channel You Have to Leverage | Ep. #912
Jan 29, 2019 • 7 min
In episode #912, we discuss the number 1 marketing channel you have to leverage. Tune in to hear which channel will benefit you most. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M…
How to Juice LinkedIn | Ep. #911
Jan 28, 2019 • 5 min
In episode #911, we discuss how you can juice LinkedIn. Tune in to hear how to use this site to your advantage. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day…
Does Podcasting Make Good Money? (What We Learned From 16 Million Downloads) | Ep. #910
Jan 27, 2019 • 8 min
In episode #910, we discuss how and if podcasting can make good money. Tune in to hear how a podcast may be a lucrative endeavor. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M…
How SEO Will Change in 2019 | Ep. #909
Jan 26, 2019 • 6 min
In episode #909, we discuss how SEO is going to change in 2019. Tune in to hear what adjustments you will need to make. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30…
Hard Work Isn’t The Key to Success | Ep. #908
Jan 25, 2019 • 7 min
In episode #908, we discuss why hard work isn’t the sole factor in success. Tune in to hear what success is actually made of. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M…
How to Make Your Content Go As Far As It Can | Ep. #907
Jan 24, 2019 • 5 min
In episode #907, we discuss how you can make your content go the distance. Tune in to hear what techniques you should be leveraging to get the most bang for your buck. We have committed to throwing a FREE Marketing School Live Event in Los Angeles,…
Being Dumb Will Make You More Money | Ep. #906
Jan 23, 2019 • 7 min
In episode #906, we discuss how being dumb can make you more money. Tune in to see what we actually mean by this! We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day…
How Digital Marketing Will Change in 2019 | Ep. #905
Jan 22, 2019 • 8 min
In episode #905, we discuss how digital marketing will change in 2019. Tune in to hear what changes are on the horizon. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30…
Is Marketing Really Just Marketing? | Ep. #904
Jan 21, 2019 • 7 min
In episode #904, we discuss whether marketing is actually an engineering problem. Tune in to hear our verdict. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day…
I Got Hit by a Google Algorithm Update and I Can’t Recover | Ep. #903
Jan 20, 2019 • 5 min
In episode #903, we discuss how to recover from an algorithm update. Tune in to hear how you can prevent your traffic from going on a permanent decline. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing…
How to Meet Millionaires | Ep. #902
Jan 19, 2019 • 7 min
In episode #902, we discuss how to meet millionaires. Tune in for tips on how to ingratiate yourself with the wealthy. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30…
How to Control Page 1 of Google (Not Just Rank #1) | Ep. #901
Jan 18, 2019 • 7 min
In episode #901, we discuss how to control Page 1 of Google’s search results. Tune in to hear how you can dominate. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30…
How You Can Do SEO Without Build Links | Ep. #900
Jan 17, 2019 • 7 min
In episode #900, we discuss how to do SEO without building links. Tune in to hear what other types of SEO you can do. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30…
How to Self-Motivate | Ep. #899
Jan 16, 2019 • 6 min
In episode #899, we discuss how to self-motivate. Tune in to hear how you can stay motivated each and every day. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day…
Day in Life of a Newbie SEO | Ep. #898
Jan 15, 2019 • 6 min
In episode #898, we discuss a day of the life of a new SEO. Tune in to hear what we did when starting out. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period….
How to Find an Angel Investor | Ep. #897
Jan 14, 2019 • 6 min
In episode #897, we discuss raising money through Angel Investors. Tune in to hear how you can get your business initial funding. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M…
7 Facebook Ad Hacks That’ll Crush it in 2019 | Ep. #896
Jan 13, 2019 • 5 min
In episode #896, we discuss Facebook ad hacks. Tune in to hear the 7 hacks that will help you crush 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period….
7 YouTube Ad Hacks That’ll Crush it in 2019 | Ep. #895
Jan 12, 2019 • 5 min
In episode #895, we discuss useful YouTube ad hacks. Tune in to hear which hacks will help you crush 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period….
The Number 1 Hack to Converting Visitors into Leads | Ep. #894
Jan 11, 2019 • 4 min
In episode #894, we discuss the best conversion hack. Tune in to hear how you can turn visitors into leads. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period….
The Secret to Facebook’s Organic Algorithm | Ep. #893
Jan 10, 2019 • 4 min
In episode #893, we discuss the secret to Facebook marketing. Tune in to hear the secret to Facebook’s algorithm. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day…
You Have to Try This Marketing Strategy in 2019 | Ep. #892
Jan 9, 2019 • 6 min
In episode #892, we discuss the marketing strategy you need to try. See what you can change up in 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period….
7 Content Marketing Hacks That’ll Crush it in 2019 | Ep. #891
Jan 8, 2019 • 5 min
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress ! In episode #891, we…
7 Social Media Hacks That’ll Crush it in 2019 | Ep. #890
Jan 7, 2019 • 5 min
In episode #890, we discuss social media hacks. Tune in to hear which hacks will help you crush 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take…
7 SEO Hacks That’ll Crush it in 2019 | Ep. #889
Jan 6, 2019 • 6 min
In episode #889, we discuss 7 SEO hacks. Tune in to hear how you can crush it in 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate,…
7 Google Ads Hacks That’ll Crush it in 2019 | Ep. #888
Jan 5, 2019 • 5 min
In episode #888, we discuss Google Ad hacks. Tune in to hear how you can crush it in 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action:…
7 Marketing Lessons You Can Learn From Fortnite | Ep. #887
Jan 4, 2019 • 7 min
In episode #887, we discuss the marketing lessons you can learn from Fortnite. Tune in to hear what they did to become so successful. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M…
What You Can Learn From the Chinese About Business | Ep. #886
Jan 3, 2019 • 8 min
In episode #886, we discuss what you can learn from the Chinese. Tune in to hear why “copying” isn’t a bad thing. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30…
How Sending Fewer Emails Will Generate You More Traffic | Ep. #885
Jan 2, 2019 • 4 min
In episode #885, we discuss how sending fewer emails will actually generate more traffic. Tune in to hear why you should send fewer emails. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches…
How to Start Off Strong in The New Year | Ep. #884
Jan 1, 2019 • 6 min
In episode #844, we discuss how to start the year off strong. Tune in to hear what you can do to have a solid 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day…
You Have to Do This in 2019 if You Want to Dominate Google | Ep. #883
Dec 31, 2018 • 5 min
In episode #883, we discuss the one thing you have to do to dominate in the Google rankings. Tune in to hear how you can succeed. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M…
If You Ignore This SEO Strategy You’ve Already Lost | Ep. #882
Dec 30, 2018 • 7 min
In episode #882, we discuss which SEO strategy you shouldn’t ignore. Tune in to hear how you can beat everyone to the punch with this newer form of SEO. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing…
What No One Tells You About Content Marketing | Ep. #881
Dec 29, 2018 • 5 min
In episode #881, we discuss what no one tells you about content marketing. Tune in to hear what you need to know about keeping traffic up on your posts. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing…
How to Sell Anything on Facebook and Instagram | Ep. #880
Dec 28, 2018 • 6 min
In episode #880, we discuss how you can sell anything on Facebook and Instagram. Tune in to hear our methods for selling on social sites. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M…
The Truth About Content Marketing and Success | Ep. #879
Dec 27, 2018 • 4 min
In episode #879, we discuss the truth about content marketing success. Tune in to hear how you can be successful in the long term. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M…
Here’s What I Did When My Google Traffic Tanked | Ep. #878
Dec 26, 2018 • 5 min
In episode #878, we discuss what we did when our Google traffic tanked. Tune in to hear how we kept our businesses up and running. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M…
Our Marketing Predictions for 2019 | Ep. #877
Dec 25, 2018 • 6 min
In episode #877, we make our marketing predictions for 2019. Tune in to hear what’s to come! We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action:…
How to Craft an Irresistible Headline | Ep. #876
Dec 24, 2018 • 6 min
In episode #876, we discuss how you can craft an irresistible headline. Tune in to hear our tricks for great headlines. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30…
7 Landing Page Hacks to Test in 2019 | Ep. #875
Dec 23, 2018 • 5 min
In episode #875, we discuss 7 landing page hacks. Tune in to see which ones you should test in 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take…
Key Marketing Lessons Learned From Red Bull Vs. Monster Energy Drink | Ep. #874
Dec 22, 2018 • 6 min
In episode #874, we discuss key marketing lessons we learned from the Red Bull vs. Monster Energy beverage war. Tune in to hear what lessons can be derived from this story. We have committed to throwing a FREE Marketing School Live Event in Los…
A Simple Little Hack to Generate More Visitors (Without Spending on Ads) | Ep. #873
Dec 21, 2018 • 5 min
In episode #873, we discuss a simple hack to generate more visitors. Tune in to hear how you can increase your traffic and social media presence without spending money. We have committed to throwing a FREE Marketing School Live Event in Los Angeles,…
Our Master Marketing Plan for the New Year (Part 2) | Ep. #872
Dec 20, 2018 • 5 min
In episode #872, we discuss Eric’s marketing plan for the new year. Tune in to hear Eric’s tactics for success in 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in…
Our Master Marketing Plan for the New Year (Part 1) | Ep. #871
Dec 19, 2018 • 4 min
In episode #871, we discuss Neil’s master marketing plan for the new year. Tune in to hear what Neil plans to do in 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in…
7 Facebook Ads Tips For 2019 & Beyond | Ep. #870
Dec 18, 2018 • 7 min
In episode #870, we count out 7 Facebook Ad tips. Tune in to hear some lucrative Facebook tactics. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take…
How Books Can Make You More Money (Even if You Don’t Read Them) | Ep. #869
Dec 17, 2018 • 5 min
In episode #869, we discuss how books can make you more money. Tune in to hear how a book can increase your sales numbers. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a…
The Best Marketers Do This | Ep. #868
Dec 16, 2018 • 7 min
In episode #868, we discuss a tactic that the best marketers use. Tune in to hear what you can do to up your game. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day…
7 Email Marketing Hacks That You Aren’t Leveraging (But Should) | Ep. #867
Dec 15, 2018 • 6 min
In episode #867, we discuss 7 email marketing hacks that you probably aren’t leveraging. Tune in to hear what tactics you shouldn’t take for granted. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing…
The #1 Job Email Marketing Is Supposed To Do | Ep. #866
Dec 14, 2018 • 5 min
In episode #866, we discuss the #1 thing email marketing is supposed to do. Tune in to hear what you should be getting out of your email marketing campaign. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once…
The One Thing You Have to Do Before You Start Doing SEO | Ep. #865
Dec 13, 2018 • 4 min
In episode #865, we discuss the one thing you have to do before you start doing SEO. Tune in to hear what your first step should be. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M…
7 Quick Hacks to Boost Your Click-Through-Rate | Ep. #864
Dec 12, 2018 • 6 min
In episode #864, we discuss 7 hacks to boost your click-through rate. Tune in to hear these quick and easy hacks. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day…
How to Do Internal Linking The Right Way | Ep. #863
Dec 11, 2018 • 5 min
In episode #863, we discuss how to do internal linking. Tune in to hear how to do it the right way. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take…
The 12 Days of Christmas (Marketing Edition) | Ep. #862
Dec 10, 2018 • 4 min
In episode #862, we discuss a great holiday marketing campaign idea. Tune in to hear how you can run a 12 Days of Christmas marketing campaign. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School…
How to Get More Search Traffic in 30 Days (Without Paying for It) | Ep. #861
Dec 9, 2018 • 4 min
In episode #861, we discuss how you can get more search traffic in 30 days. Tune in to hear what you can do to bump up your traffic. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M…
7 Last Minute Holiday Marketing Ideas | Ep. #860
Dec 8, 2018 • 6 min
In episode #860, we discuss 7 last-minute holiday marketing ideas. Tune in to hear 7 great ways to promote your business this holiday season. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School…
How to Get Sales and Marketing to Work Together | Ep. #859
Dec 7, 2018 • 5 min
In episode #859, we discuss how to get Sales and Marketing departments to work together. Tune in to hear how to unify these separate teams. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches…
Why Dwell Time Matters for SEO (and How to Increase It) | Ep. #858
Dec 6, 2018 • 5 min
In episode #858, we discuss why dwell time matters for SEO. Tune in to hear how you can increase your dwell time. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day…
7 Tools Will Help You Kick Butt in 2019 & Beyond | Ep. #857
Dec 5, 2018 • 8 min
In episode #857, we discuss tools that will help you kick butt next year. Tune in to hear which tools are going to help you succeed. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M…
How to Create a Marketing Plan for 2019 | Ep. #856
Dec 4, 2018 • 6 min
In episode #856, we discuss how to create a marketing plan for 2019. Tune in to hear what things you should think about to help you create a plan. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School…
How Often Should You Re-Write Your Content? | Ep. #855
Dec 3, 2018 • 4 min
In episode #855, we discuss how often you should update your content. Tune in to hear how often you should be doing this. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a…
The One SEO Tactic We Use That You Don’t | Ep. #854
Dec 2, 2018 • 6 min
In episode #854, we discuss the one SEO tactic we use, but you probably aren’t. Tune in to hear what you should be doing to increase your traffic. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School…
The One Twitter Tool You Have to Use But Aren’t | Ep. #853
Dec 1, 2018 • 4 min
In episode #853, we discuss the one Twitter tool you have to use. Tune in to hear what vital tool you need to start using. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a…
How Long Does It Really Take For Marketing to Kick In? | Ep. #852
Nov 30, 2018 • 5 min
In episode #852, we discuss how long it takes for marketing to start working. Tune in to hear when you should expect to see results. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M…
The Majority of Your Customers Won’t Come From Marketing (It Will Come From This) | Ep. #851
Nov 29, 2018 • 6 min
In episode #851, we discuss why the majority of your customers won’t come from marketing. Tune in to hear where these customers are coming from. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School…
Should You Focus on Link Building in 2019? | Ep. #850
Nov 28, 2018 • 6 min
In episode #850, we discuss whether link building is still relevant. Tune in to hear what you should focus on in 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30…
How to Keep Your Team Up to Date With Marketing | Ep. #849
Nov 27, 2018 • 7 min
In episode #849, we discuss how you can keep your team up to date with marketing. Tune in to hear how you can stay on top of marketing trends. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School…
How to Put On A Simple Brand Building Event | Ep. #848
Nov 26, 2018 • 6 min
In episode #848, we discuss how to put on a simple brand building event. Tune in to hear what you can do to help build your brand with a live event. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School…
How Eric Got His Podcast Banned | Ep. #847
Nov 25, 2018 • 4 min
In episode #847, we discuss how Eric got his podcast banned. Tune in to hear what Eric did and how he fixed the situation. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a…
The Best SEO Tool That You Haven’t Tried | Ep. #846
Nov 24, 2018 • 5 min
In episode #846, we discuss the best SEO tool you haven’t tried. Tune in to hear what tool you need to use every day! We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30…
What Should You Do When Marketing is too Expensive? | Ep. #845
Nov 23, 2018 • 5 min
In episode #845, we discuss what to do when marketing becomes too expensive. Tune in to hear what your best bets are. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30…
How to Know Every Company That Visits Your Site | Ep. #844
Nov 22, 2018 • 5 min
In episode #844, we discuss how you can figure out who is visiting your site. Tune in to hear which tools can help you figure this out and what to do with the information. We have committed to throwing a FREE Marketing School Live Event in Los…
How Content Marketing Will Change in 2019 | Ep. #843
Nov 21, 2018 • 5 min
In episode #843, we discuss how content marketing will change in the coming year. Tune in to hear how you can get ahead of the trends. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M…
7 Growth Hacks That Will Help You Drive More Sales | Ep. #842
Nov 20, 2018 • 6 min
In episode #842, we discuss 7 growth hacks that will help you to drive more sales. Tune in to hear how you can increase your sales rates. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M…
How SEO Will Change in 2019 | Ep. #841
Nov 19, 2018 • 6 min
In episode #841, we discuss how SEO is going to change in 2019. Tune in to hear what is on the horizon for Internet marketing. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads…
Have No Audience? Do This | Ep. #840
Nov 18, 2018 • 8 min
In episode #840, we discuss what you should do to build an audience. Tune in to hear how you can build a following. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day…
Here’s The Secret Instagram Weapon No One Is Talking About | Ep. #839
Nov 17, 2018 • 7 min
In episode #839, we discuss the secret Instagram weapon no one is talking about. Tune in to hear about this new method of Instagram marketing you need to implement. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once…
How To Make Your SEO 10x More Effective | Ep. #838
Nov 16, 2018 • 8 min
In episode #838, we discuss ways to make your SEO 10x more effective. Tune in to hear the one thing you may not be doing. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a…
What Goes Up Must Come Down | Ep. #837
Nov 15, 2018 • 6 min
In episode #837, we discuss traffic patterns. Tune in to hear why losing traffic is normal. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action:…
Do You Really Need to Write 1890 Word Blog Posts to Rank on Page 1? | Ep. #836
Nov 14, 2018 • 5 min
In episode #836, we discuss the appropriate length for blog posts. Tune in to hear how long your posts should be. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day…
How Google Search Console Can Help You Avoid a Penalty | Ep. #835
Nov 13, 2018 • 6 min
In episode #835, we discuss how the Google Search Console can help you avoid a penalty. Tune in to hear how GSC can help you. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads…
How Often Should You Login to Google Analytics? | Ep. #834
Nov 12, 2018 • 5 min
In episode #834, we discuss how often you should be logging in to Google Analytics. Tune in to hear why checking every day is never a good thing. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School…
The One SEO Tool You Aren’t Using But Should | Ep. #833
Nov 11, 2018 • 7 min
In episode #833, we discuss the one SEO tool you aren’t using. Tune in to hear what you should be using and how it will help your business. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School…
How to Expand Your SEO Campaign Globally | Ep. #832
Nov 10, 2018 • 6 min
In episode #832, we discuss how you can expand your SEO campaign. Tune in to hear how you can target international markets. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in…
How Do You Market in a Brand New Industry? | Ep. #831
Nov 9, 2018 • 5 min
In episode #831, we discuss how you can market in a brand new industry. Tune in to hear what you can do to kick things off in a new industry. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School…
What’s The Purpose of Blogging if it Doesn’t Generate Sales? | Ep. #830
Nov 8, 2018 • 8 min
In episode #830, we discuss the purpose of blogging. Tune in to hear why you should keep blogging. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take…
7 Content Marketing Hacks You Aren’t Leveraging (But Should) | Ep. #829
Nov 7, 2018 • 7 min
In episode #829, we discuss the 7 hacks you aren’t leveraging. Tune in to hear which basic hacks you are overlooking. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30…
How to Deal With Google’s Ever Changing Algorithm | Ep. #828
Nov 6, 2018 • 7 min
In episode #828, we discuss how to deal with Google’s algorithm. Tune in to hear what you can do if your traffic slows down because of changes to the algorithm. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once…
How Developers Drive More Traffic Than Marketers | Ep. #827
Nov 5, 2018 • 5 min
In episode #827, we discuss how developers drive more traffic. Tune in to hear what they can do that marketers cannot. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30…
How Much Is Your Business Worth (And How Do You Sell It)? | Ep. #826
Nov 4, 2018 • 6 min
In episode #826, we discuss if you should sell your business and how. Tune in to hear what you should consider before selling your business and what steps to take in order to do so. We have committed to throwing a FREE Marketing School Live Event in…
Should You Sell Ads on Your Site? | Ep. #825
Nov 3, 2018 • 5 min
In episode #825, we discuss whether you should sell ads on your site. Tune in to hear why this may or may not work for you. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in…
Why Copying Your Competition Doesn’t Work Anymore | Ep. #824
Nov 2, 2018 • 7 min
In episode #824, we discuss why you shouldn’t copy your competitors. Tune in to hear how you can beat the competition without copying their tactics. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing…
How to Network with Rich People | Ep. #823
Nov 1, 2018 • 8 min
In episode #823, we discuss how you should network with rich people. Tune in to hear how you should court the wealthy. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30…
The One Tool That’ll Change Your Business | Ep. #822
Oct 31, 2018 • 7 min
In episode #822, we discuss the one tool that will change your business. Tune in to hear what this new, revolutionary tool is and what it does. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School…
What Should You Do if Paid Ads Don’t Work? | Ep. #821
Oct 30, 2018 • 6 min
In episode #821, we discuss what you should do if paid ads aren’t working. Tune in to hear how you can fix this failure. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads…
How to Scale Your Link Building | Ep. #820
Oct 29, 2018 • 6 min
In episode #820, we discuss how to scale your link building. Tune in to hear what you should be doing to create linkable assets. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M…
How to Compete in a Saturated Market | Ep. #819
Oct 28, 2018 • 6 min
In episode #819, we discuss tactics for competing in a saturated market. Tune in to hear how you can get an edge over the competition. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M…
How Often Do You Need to Adjust Your On-Page SEO? | Ep. #818
Oct 27, 2018 • 6 min
In episode #818, Eric and Neil discuss how often you need to adjust your on-page SEO. Tune in to hear how attentive you should be regarding this matter. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once…
How to Scale Your Content Marketing | Ep. #817
Oct 26, 2018 • 5 min
In episode #818, we discuss steps to scaling your content marketing. Tune in to hear each step you need to take to make sure your content ranks. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School…
How to Build a 6 Figure Software Business in 10 Months | Ep. #816
Oct 25, 2018 • 12 min
In episode #816, Eric and Neil discuss how to build a 6 figure software business in under a year. Tune in to hear the secrets to their successes. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once…
My Failed Attempt at Content Marketing | Ep. #815
Oct 24, 2018 • 7 min
In episode #815, Eric and Neil discuss their failed attempts at content marketing. Tune in to learn from their mistakes. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M…
Ugly Is the New Sexy: What You Can Learn From Southwest Airlines | Ep. #814
Oct 23, 2018 • 7 min
In episode #814, Eric and Neil discuss what you could learn from Southwest Airlines. Tune in to hear which tactics you should rip from this company. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once…
Conferences Will Lose You Money Unless You Do This | Ep. #813
Oct 22, 2018 • 6 min
In episode #813, Eric and Neil discuss conferences and their value for small businesses. Tune in to hear how you could actually lose money attending unless you heed their advice. Eric and Neil have committed to throwing a FREE Marketing School Live…
How We Grew Marketing School to Over 750,000 Monthly Listeners | Ep. #812
Oct 21, 2018 • 8 min
In episode #812, Eric and Neil discuss how to grow your podcast. Tune in to hear what you need to do to make your podcast a success. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School…
Amazon Sellers May Go Out of Business If They Don’t Do This | Ep. #810
Oct 20, 2018 • 7 min
In episode #810, Eric and Neil discuss the pitfalls of being an Amazon seller. Tune in to hear how you can avoid losing your shirt. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School…
7 Ecommerce Marketing Tools That’ll Skyrocket Your Growth | Ep. #811
Oct 19, 2018 • 6 min
In episode #811, Eric and Neil discuss 7 marketing tools that will skyrocket your growth. Tune in to hear which tools you should be using. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing…
Are All Links Created Equal? | Ep. #809
Oct 18, 2018 • 6 min
In episode #809, Eric and Neil discuss whether all links are created equal. Tune in to see if you are linking to the right sources. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School…
My Failed Attempt at SEO | Ep. #808
Oct 17, 2018 • 7 min
In episode #808, Eric and Neil discuss their early failures. Tune in to hear what not to do if you want long-term success. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M…
The Best Alternative to Facebook Ads (Hint: It’s Not Google) | Ep. #807
Oct 16, 2018 • 9 min
In episode #807, Eric and Neil discuss the best alternative to Facebook Ads. Tune in to hear what you should be doing to grow your business. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing…
Should You Really Start a Podcast? | Ep. #806
Oct 15, 2018 • 6 min
In episode #806, Eric and Neil discuss whether you should start podcasting. Tune in to hear if you are the right kind of person for a podcast. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing…
A Step-by-Step Guide to Writing a Earth Shattering Blog Post | Ep. #805
Oct 14, 2018 • 8 min
In episode #805, Eric and Neil break down a step-by-step guide to writing earth-shattering blog posts. Tune in to hear what steps you should take to up your click-through rate. Eric and Neil have committed to throwing a FREE Marketing School Live…
What Should You Do When You Are Not Hitting Your Numbers | Ep. #804
Oct 13, 2018 • 7 min
In episode #804, Eric and Neil discuss what you should do when you are not hitting your numbers. Tune in to hear why experiments are necessary for marketing. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles,…
How to Nail Your Social Media Marketing | Ep. #803
Oct 12, 2018 • 5 min
In episode #803, Eric and Neil discuss how to nail your social media marketing. Tune in to hear why engagement is the key to your success. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing…
The #1 Thing You Need to Do to Grow Any Business Successfully | Ep. #802
Oct 11, 2018 • 8 min
In episode #802, Eric and Neil discuss the #1 thing you need to grow a business successfully. Tune in to hear what you absolutely must do to be a success. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once…
The SEO Playbook: The First 7 Steps You Have to Take | Ep. #801
Oct 10, 2018 • 8 min
In episode #801, Eric and Neil discuss the 7 steps you have to take when creating a site from scratch. Tune in to hear the 7 most important steps in the SEO playbook. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los…
The Best Way to Compensate Marketers | Ep. #800
Oct 9, 2018 • 6 min
In episode #800, Eric and Neil discuss the best way to compensate marketers. Tune in to hear how you should be paying your marketing team. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing…
What Should You Expect From SEO In The First 30 Days | Ep. #799
Oct 8, 2018 • 6 min
In episode #799, Eric and Neil discuss expectations for SEO within the first 30 days. Tune in to hear where your site should be after 30 days. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing…
How You Can Grow Your Traffic By Blogging Less | Ep. #798
Oct 7, 2018 • 6 min
In episode #798, Eric and Neil discuss how you can grow your traffic without having to churn out new content. Tune in to hear what you can do to grow your traffic. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los…
One Simple Hack That Will Make Your Content Spread Like A Wildfire | Ep. #797
Oct 6, 2018 • 5 min
In episode #797, Eric and Neil discuss a simple hack that will make your content spread. Tune in to hear how you can increase your subscribers, readers, followers, etc. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: One Simple Hack That Will Make…
When Should You Give Up On A Lead | Ep. #796
Oct 5, 2018 • 6 min
In episode #796, Eric and Neil discuss when, if ever, you should give up on a lead. Tune in to hear how you should proceed with sales. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: When Should You Give Up On A Lead [00:35] Once people opt-in,…
How to Keep Your Ad Cost Down Even As More Competitors Jump On Board | Ep. #795
Oct 4, 2018 • 7 min
In episode #795, Eric and Neil Discuss how to keep your ad costs down. Tune in to hear how you could be saving money instead of losing it! TIME-STAMPED SHOW NOTES: [00;27] Today’s Topic: How to Keep Your Ad Cost Down Even As More Competitors Jump…
How Pepsi Defeated Coke In Two Battles (And What You Can Learn From It) | Ep. #794
Oct 3, 2018 • 6 min
In episode #794, Eric and Neil discuss how Pepsi managed to defeat Coke in two ways. Tune in to hear what you could learn from this soda giant. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Pepsi Defeated Coke In Two Battles (And What You Can…
Our Favorite SEO Strategy That You Aren’t Leveraging! | Ep. #793
Oct 2, 2018 • 5 min
In episode #793, Eric and Neil discuss some oft-ignored SEO strategies. Tune in to hear what techniques you should be leveraging. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Our Favorite SEO Strategy That You Aren’t Leveraging! [00:39]…
My Content Marketing Isn’t Working. What Should I Do? | Ep. #792
Oct 1, 2018 • 6 min
In episode #792, Eric and Neil discuss what you should do when your content marketing isn’t getting you any traffic or sales. Tune in to hear how you can turn things around. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topics: My Content Marketing…
How to Craft an Irresistible Hook | Ep. #791
Sep 30, 2018 • 7 min
In episode #791, Eric and Neil discuss how you can figure out your messaging. Tune in to hear how you can create an irresistible hook. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Craft an Irresistible Hook [00:36] A Hook is something…
Why You Shouldn’t Reveal Your Revenue Numbers | Ep. #790
Sep 29, 2018 • 5 min
In episode #790, Eric and Neil explain why you shouldn’t reveal your revenue numbers. Tune in to hear why secrecy is always the best policy. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why You Shouldn’t Reveal Your Revenue Numbers [00:45]…
Here’s a Hack to Shoot Past Your Competitors | Ep. #789
Sep 28, 2018 • 5 min
In episode #789, Eric and Neil discuss how you can shoot past your competitors. Tune in to hear this great hack! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Here’s a Hack to Shoot Past Your Competitors [00:45] says that when you want to shoot…
This Is Going to Disrupt the SEO Industry | Ep. #788
Sep 27, 2018 • 5 min
In episode #788, Eric and Neil talk about the one thing that is going to disrupt the SEO industry. Tune in to hear what their predictions are for the future of SEO. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: This Is Going to Disrupt the SEO…
Our Favorite SEO Hack | Ep. #787
Sep 26, 2018 • 5 min
In episode #787, Eric and Neil talk about their favorite SEO hacks. Tune in to her what hack you should be using. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Our Favorite SEO Hack [00:40] Neil’s current favorite hack is brand-building….
Our Biggest SEO Mistake | Ep. #786
Sep 25, 2018 • 6 min
In episode #786, Eric and Neil talk about their biggest SEO mistakes. Tune in to learn from their missteps. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Our Biggest SEO Mistake [00:40] Neil’s biggest mistake was always being short-sighted….
How Neil’s Email Management Strategy Capitalizes On Remarkable Opportunities | Ep. #785
Sep 24, 2018 • 8 min
In episode #785, Eric and Neil discuss email management strategies. Tune in to hear how you can stay on top of your email inbox. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Neil’s Email Management Strategy Capitalizes On Remarkable…
Why You Should Change Your Lead Forms to Applications | Ep. #784
Sep 23, 2018 • 9 min
In episode #784, Eric and Neil discuss why you should change your lead forms to applications. Tune in to hear how this could make a big difference in your conversion rates. TIME-STAMPED SHOW NOTES [00:27] Today’s Topic: Why You Should Change Your…
How to Throw Your Own Mastermind | Ep. #783
Sep 22, 2018 • 8 min
In episode #783, Eric and Neil discuss putting on a Mastermind group or conference. Tune in to hear how Eric put on a Mastermind weekend. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Throw Your Own Mastermind [00:45] Eric through his own…
How to Deal With Shit Talkers | Ep. #782
Sep 21, 2018 • 6 min
In episode #782, Eric and Neil discuss how they deal with shit-talkers. Tune in to hear how you can deal with the negativity. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Deal With Shit Talkers [00:40] Shit talkers don’t necessarily…
The Number 1 Marketing Channel You Are Taking For Granted (But Shouldn’t) | Ep. #781
Sep 20, 2018 • 7 min
In #781, Eric and Neil discuss the marketing channel you are taking for granted. Tune in to hear what you should be leveraging, but are probably neglecting. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Number 1 Marketing Channel You Are…
How We Are Going to Get to 1 Million Podcast Downloads Per Month | Ep. #780
Sep 19, 2018 • 6 min
In episode #780, Eric and Neil discuss how they are going to reach 1 Million downloads per month. Tune in to hear how they are going to do this and why they set this goal. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How We Are Going to Get to 1…
How to Convert More Leads Into Sales With This Ninja Hack | Ep. #779
Sep 18, 2018 • 5 min
In episode #779, Eric and Neil discuss how to convert more leads. Tune in to hear their great hack. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Convert More Leads Into Sales With This Ninja Hack [00:52] When doing a webinar, Neil…
What Should You Do With Your Keywords That Rank on The Middle of Page 1 | Ep. #778
Sep 17, 2018 • 6 min
In episode #778, Eric and Neil discuss what you should do with your keywords that rank in the middle, but not the top of the first search page. Tune in to hear how you can improve your rankings. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What…
What Should You Do With Your Blog Posts That Generate Traffic And No Revenue | Ep. #777
Sep 16, 2018 • 7 min
In episode #777, Eric and Neil discuss what you should do with blog posts that generate traffic and no revenue. Tune in to hear what you can do to turn things around. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Should You Do With Your Blog…
Why Blogging Too Often Will Hurt Your Rankings | Ep. #776
Sep 15, 2018 • 6 min
In episode #776, Eric and Neil discuss why blogging too often may hurt your rankings. Tune in to hear why you should consider blogging less. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why Blogging Too Often Will Hurt Your Rankings [00:45] A…
Why We’re Going to Do An In Person Event (and You Should Too) | Ep. #775
Sep 14, 2018 • 6 min
In episode #775, Eric and Neil discuss the reason they want to do a live event. Tune in to hear why you should also consider putting on a live event. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why We’re Going to Do An In Person Event (and You…
When to Keep, Cut, and Consolidate Your Content | Ep. #774
Sep 13, 2018 • 7 min
In episode #774, Eric and Neil discuss when it’s ok to prune your content. Tune in to hear if you should ever flush old content. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: When to Keep, Cut, and Consolidate Your Content [00:54] You may find…
What You Should do About Pages That Rank But Don’t Meet User Intent | Ep. #773
Sep 12, 2018 • 4 min
In episode #773, Eric and Neil discuss what you should do about pages that rank, but don’t meet user intent. Tune in to hear how you can fix this issue and keep your rankings. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What You Should do…
How to Push Your Rankings From Page 2 to Page 1 | Ep. #772
Sep 11, 2018 • 5 min
In episode #772, Eric and Neil discuss how to push your rankings to the first page of search results. Tune in to hear how you can easily boost your rankings. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Push Your Rankings From Page 2 to…
Should You Build Rich Anchor Text Links Still? | Ep. #771
Sep 10, 2018 • 5 min
In episode #771, Eric and Neil discuss whether you should build links using rich anchor text. Tune in to hear if you should be focusing your energy on anchor text. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Build Rich Anchor Text…
What Percent of Your Links Should Point to Your Homepage | Ep. #770
Sep 9, 2018 • 5 min
In episode #770, Eric and Neil discuss what percentage of your links should point to your homepage. Tune in to hear if there is a magical percentage that will help your homepage rank higher. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What…
Which Social Network Is The Best For Video | Ep. #769
Sep 8, 2018 • 5 min
In episode #769, Eric and Neil discuss which social network is the best for video. Tune in to hear which network you should be focusing on. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Which Social Network Is The Best For Video [00:45] There are…
How to Launch Like Apple | Ep. #768
Sep 7, 2018 • 5 min
In episode #768, Eric and Neil discuss how you can launch a product like Apple does. Tune in to hear how you can create hype. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Launch Like Apple [00:44] Apple has a PLF: Product Launch Formula….
How GDPR Changed Link Building | Ep. #767
Sep 6, 2018 • 3 min
In episode #767, Eric and Neil discuss how the GDPR has changed link building outside the US. Tune in to hear how you must go about link building now that the regulation has made it harder. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How GDPR…
How to Hire Full-Time SEOs That Don’t Suck | Ep. #766
Sep 5, 2018 • 5 min
In episode #766, Eric and Neil discuss how to hire solid SEOs. Tune in to hear how you find great SEOs that don’t suck. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Hire Full-Time SEOs That Don’t Suck [00:35] Don’t just believe the…
How to Find the Best Young Marketing Talent | Ep. #765
Sep 4, 2018 • 6 min
In episode #765, Eric and Neil discuss how to find the best marketing talent. Tune in to hear how you can find young, motivated workers. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Find the Best Young Marketing Talent [00:37] Eric’s…
Which Marketers Should You Listen To | Ep. #764
Sep 3, 2018 • 6 min
In episode #764, Eric and Neil Discuss whose advice you should follow. Tune in to hear how you know who to trust. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Which Marketers Should You Listen To [00:45] Take what most people say with a grain of…
How to Reduce Your Refund Rates | Ep. #763
Sep 2, 2018 • 5 min
In episode #763, Eric and Neil discuss how you can reduce refund rates. Tune in to hear how you can provide better service to avoid refund rates. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Reduce Your Refund Rates [00:35] First,…
Why You Should Only Stick to One Marketing Channel | Ep. #762
Sep 1, 2018 • 5 min
In episode #762, Eric and Neil discuss why you should stick to one marketing channel. Tune in to hear why focusing on one channel is so important. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why You Should Only Stick to One Marketing Channel…
How Many Marketing Funnels Do You Need | Ep. #761
Aug 31, 2018 • 5 min
In episode #761, Eric and Neil discuss how many funnels you need. Tune in to hear why more funnels doesn’t always equal greater success. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Many Marketing Funnels Do You Need [00:40] and are…
Should You Place a Phone Number on Your Website? | Ep. #760
Aug 30, 2018 • 4 min
In episode #760, Eric and Neil discuss putting a phone number on your website. Tune in to hear if this is a necessary tactic. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Place a Phone Number on Your Website? [00:38] Eric gets 10-15…
Low Hanging Fruit - SEO Tactics That Easy And Effective | Ep. #759
Aug 29, 2018 • 6 min
In episode #759, Eric and Neil discuss easy SEO tactics. Tune in to hear some of the easiest things you can do to improve your traffic. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Low Hanging Fruit - SEO Tactics That Easy And Effective [00:40]…
How to Find Cheap Freelancers That Don’t Suck | Ep. #758
Aug 28, 2018 • 6 min
In episode #758, Eric and Neil tell you how you can find freelancers that don’t suck. Tune in to hear how your hiring process could be improved. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Find Cheap Freelancers That Don’t Suck [00:43]…
7 Powerful Marketing Tools You May Not Have Heard Of | Ep. #757
Aug 27, 2018 • 6 min
In episode #757, Eric and Neil discuss 7 powerful marketing tools. Tune in to hear about some lesser-known marketing tools. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Powerful Marketing Tools You May Not Have Heard Of [00:35] 1: is top of…
Is It Better to Charge a Monthly Fee or a One-Time Fee | Ep. #756
Aug 26, 2018 • 6 min
In episode #756, Eric and Neil discuss whether it is better to charge a monthly fee or a one-time fee. Tune in to hear which is more lucrative. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Is It Better to Charge a Monthly Fee or a One-Time Fee…
Should You Give Up On Marketing Campaigns That Don’t Work Initially | Ep. #755
Aug 25, 2018 • 5 min
In episode #755, Eric and Neil discuss whether you should give up on marketing campaigns that don’t work right away. Tune in to hear whether you should stay the course or drop dead weight. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should…
How to Reduce Your Marketing Spend Without Hurting Your Traffic | Ep. #754
Aug 24, 2018 • 3 min
In episode 754, Eric and Neil discuss ways to reduce spending. Tune in to hear what you can do to cut spending without affecting your traffic. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Reduce Your Marketing Spend Without Hurting Your…
Best Way to Write a Cold Email | Ep. #753
Aug 23, 2018 • 5 min
In episode 753, Eric and Neil discuss the best way to write a cold email. Tune in to hear why you shouldn’t pitch someone right off the bat. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Best Way to Write a Cold Email [00:35] When Eric started…
The Easy Alternative to Content Marketing | Ep. #752
Aug 22, 2018 • 4 min
In episode #752, Eric and Neil discuss an easy alternative to content marketing. Tune in to hear how you can get great content for free. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Easy Alternative to Content Marketing [00:38] Have your…
How to Hire Marketing Interns | Ep. #751
Aug 21, 2018 • 6 min
In episode #751, Eric and Neil discuss how to properly hire interns. Tune in to hear tips on making the most of internships. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Hire Marketing Interns [00:45] Interns are awesome because they…
How to Get More Traffic From The Google Page Speed Update | Ep. #750
Aug 20, 2018 • 6 min
In episode #750, Eric and Neil discuss how you can get more traffic just by making your site load quickly. Tune in to hear how you can speed up your website. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Get More Traffic From The Google…
Are The Riches Really In The Niches? | Ep. #749
Aug 19, 2018 • 6 min
In episode #749, Eric and Neil discuss whether riches are in the niches. Tune in to hear whether you need to focus on a niche market. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Are The Riches Really In The Niches? [00:55] If they are, then why…
How to Learn the Best Marketing Hacks From the Top 1% | Ep. #748
Aug 18, 2018 • 5 min
In episode #748, Eric and Neil discuss how you could learn the best marketing hacks from the top 1%. Tune in to hear how you can get the best hacks from the best people. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Learn the Best…
How Seinfeld Emails Will Grow Your Sales | Ep. #747
Aug 17, 2018 • 5 min
In episode #747, Eric and Neil discuss how Seinfeld emails can increase your sales. Tune in to hear why you should be writing Seinfeld emails. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Seinfeld Emails Will Grow Your Sales [00:45] Ben…
The Best Way To Build Links Without Building Them | Ep. #746
Aug 16, 2018 • 5 min
In episode #746, Eric and Neil discuss the best way to build links without actually building them. Tune in to hear the long-term method for link building. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Best Way To Build Links Without Building…
The Land and Expand Content Marketing Strategy | Ep. #745
Aug 15, 2018 • 5 min
In episode #745, Eric and Neil discuss the “land and expand” content marketing strategy. Tune in to learn about this method and how to apply it to your site. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Land and Expand Content Marketing…
How to Add Long-Tail Keywords to Your Content | Ep. #744
Aug 14, 2018 • 5 min
In episode #744, Eric and Neil discuss how to add long-tail keywords to your content. Tune in to hear how you can rank for long-tail keywords. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Add Long-Tail Keywords to Your Content [00:33]…
How to Maintain a 30% Open Rate On Your Email List As It Grows | Ep. #743
Aug 13, 2018 • 4 min
In episode #743, Eric and Neil discuss how to maintain a 30% open rate for your emails. Tune in to hear how to grow your list and stay out of the spam folder. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Maintain a 30% Open Rate On Your…
A Simple Way To Come Up With The Most Effective Marketing Ideas | Ep. #742
Aug 12, 2018 • 7 min
In episode 742, Eric and Neil discuss simple ways to come up with effective marketing ideas. Tune in to hear some simple hacks. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: A Simple Way To Come Up With The Most Effective Marketing Ideas [00:40]…
What Should You Do With All of Your Visitors Who Don’t Buy | Ep. #741
Aug 11, 2018 • 5 min
In episode #741, Eric and Neil discuss what you should do with visitors who don’t buy. Tune in to hear how you should follow up with people who didn’t convert. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Should You Do With All of Your…
What Should You Do When You’re Not Growing | Ep. #740
Aug 10, 2018 • 5 min
In episode #740, Eric and Neil discuss what you should do when you aren’t growing. Tune in to hear how you can stimulate growth. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Should You Do When You’re Not Growing [00:45] If Eric is in a…
The New Way to Do Competitive Analysis | Ep. #739
Aug 9, 2018 • 4 min
In episode #739, Eric and Neil discuss news ways to do Competitive Analysis. Tune in to hear about new techniques. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The New Way to Do Competitive Analysis [00:38] Facebook is a great way to do…
The Unorthodox Strategy We Use to Come Up WIth Topics For Our Blog | Ep. #738
Aug 8, 2018 • 6 min
In today’s episode, Eric and Neil discuss unorthodox strategies for coming up with blog topics. Tune in to hear how you can spin any topic. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Unorthodox Strategy We Use to Come Up WIth Topics For…
Is Cheaper Better? | Ep. #737
Aug 7, 2018 • 4 min
In episode #737, Eric and Neil discuss whether cheaper is better. Tune in to hear if you are shooting yourself in the foot by charging less. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Is Cheaper Better? [01:00] Some people say you pay what you…
Why Marketers Change Their Minds a Lot | Ep. #736
Aug 6, 2018 • 4 min
In episode #736, Eric and Neil discuss why marketers change their minds so often. Tune in to hear why marketers are a fickle bunch. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why Marketers Change Their Minds a Lot [00:45] Eric and Neil…
How to Do Content Marketing on a Budget | Ep. #735
Aug 5, 2018 • 6 min
In episode #735, Eric and Neil discuss how to do content marketing on a budget. Tune in to hear what steps you can take to save some money. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Do Content Marketing on a Budget [00:45] Right now,…
How to Build Links (Without Being Sleazy) | Ep. #734
Aug 4, 2018 • 5 min
In episode #734, Eric and Neil discuss how to build links the right way. Tune in to hear what makes link-building sleazy. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Build Links (Without Being Sleazy) [01:00] Having a simple widget or…
This One Little Thing Can Screw Up Your Company (So Don’t Do It) | Ep. #733
Aug 3, 2018 • 4 min
In episode #733, Eric and Neil discuss the one thing that can screw up your company. Tune in to hear what you absolutely should not do. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: This One Little Thing Can Screw Up Your Company (So Don’t Do It)…
How to Educate Leads That Aren’t Ready to Become Customers | Ep. #732
Aug 2, 2018 • 6 min
In episode #732, Eric and Neil explain how to educate leads. Tune in to hear how you can grow your customer base through education. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Educate Leads That Aren’t Ready to Become Customers [00:45]…
How to Generate High Quality Traffic on a Budget | Ep. #731
Aug 1, 2018 • 6 min
In episode #731, Eric and Neil discuss how you can generate traffic on a budget. Tune in to hear what makes traffic “high quality” and how you can generate it. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Generate High Quality Traffic…
Why Google Analytics is Useless Without This… | Ep. #730
Jul 31, 2018 • 5 min
In episode #730, Eric and Neil discuss why Google Analytics is useless without this one thing. Tune in to hear what you might be missing. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why Google Analytics is Useless Without This… [00:42] Eric…
7 Questions You Ought to Ask Your Audience | Ep. #729
Jul 30, 2018 • 8 min
In episode #729, Eric and Neil discuss 7 questions you ought to ask your audience. Tune in to hear what types of questions you should be asking. TIME-STAMPED SHOW NOTES [00:27] Today’s Topic: 7 Questions You Ought to Ask Your Audience [00:50] #1:…
Why You Should and Shouldn’t Spend Money on Marketing Courses | Ep. #728
Jul 29, 2018 • 5 min
In episode #728, Eric and Neil discuss the pros and cons of taking online marketing courses. Tune in to hear both sides of this argument. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why You Should and Shouldn’t Spend Money on Marketing Courses…
How to Rank For Thousands of Keywords Fast | Ep. #727
Jul 28, 2018 • 5 min
In episode #727, Eric and Neil discuss how you can rank for thousands of keywords. Tune in to learn how you can earn a high ranking overnight. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Rank For Thousands of Keywords Fast [00:44]…
How to Grow Your Marketing Through Partnerships | Ep. #726
Jul 27, 2018 • 7 min
In episode #726, Eric and Neill discuss ways to grow your marketing through partnerships. Tune in to hear what makes a great partnership. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Grow Your Marketing Through Partnerships [00:40]…
7 Simple Hacks to Generate More Upsells | Ep. #725
Jul 26, 2018 • 4 min
In episode #725, Eric and Neil discuss how you can generate more upsells. Tune in to hear 7 great hacks! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Simple Hacks to Generate More Upsells [00:33] #1: If someone is buying from you, add an…
The 11 Billion Dollar Marketing Channel You Aren’t Leveraging (But Should) | Ep. #724
Jul 25, 2018 • 4 min
In episode #724, Eric and Neil discuss the channel you aren’t leveraging. Tune in to hear what new channel you need to try. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The 11 Billion Dollar Marketing Channel You Aren’t Leveraging (But Should)…
7 Marketing Lessons We Learned From Running Software Companies | Ep. #723
Jul 24, 2018 • 8 min
In episode #723, Eric and Neil count out the 7 lessons they learned from running software companies. Tune in to hear what lessons apply to your business. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Marketing Lessons We Learned From Running…
What You Ought to Do When a Social Network Stops Driving You Traffic | Ep. #722
Jul 23, 2018 • 7 min
In episode #722, Eric and Neil discuss what you should do when a social network stops driving traffic to your site. Tune in to hear what your options are. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What You Ought to Do When a Social Network…
7 Dead Simple SEO Tactics That Still Work Today | Ep. #721
Jul 22, 2018 • 6 min
In episode #721, Eric and Neil count out 7 simple SEO tactics. Tune in to hear what you should be doing on your site. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Dead Simple SEO Tactics That Still Work Today [00:33] #1: Upgrade your content….
You’re Spending Too Much Money! | Ep. #720
Jul 21, 2018 • 6 min
In episode #720, Eric and Neil discuss why marketers overspend. Tune in to hear why you are spending too much money. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: You’re Spending Too Much Money! [00:40] In marketing, everyone is about spending…
Do Midroll Ads Really Work? | Ep. #719
Jul 20, 2018 • 6 min
In episode #719, Eric and Neil discuss the efficacy of midrolls. Tune in to hear whether you should drop the midrolls or keep them. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Do Midroll Ads Really Work? [00:40] In podcasts, there are always…
The Number 1 Reason People Don’t Buy From Your Site | Ep. #718
Jul 19, 2018 • 5 min
In episode #718, Eric and Neil discuss the reason people don’t buy from your site. Tune in to hear what could be blocking your conversions. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Number 1 Reason People Don’t Buy From Your Site…
How Much Should You Spend on Marketing Software Per Month | Ep. #717
Jul 18, 2018 • 5 min
In episode #717, Eric and Neil discuss how much you should spend on marketing software. Tune in to hear why you might be over-spending. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Much Should You Spend on Marketing Software Per Month…
Why You Shouldn’t Copy Billion Dollar Companies | Ep. #716
Jul 17, 2018 • 5 min
In episode #716, Eric and Neil discuss why you shouldn’t copy the strategies of billion dollar companies. Tune in to hear why corporations don’t have all the answers. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why You Shouldn’t Copy…
Why You Should Repeat Your Message Over and Over Again | Ep. #715
Jul 16, 2018 • 7 min
In episode #715, Eric and Neil discuss repetition in marketing. Tune in to hear why it’s important to repeat yourself! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why You Should Repeat Your Message Over and Over Again [00:48] They repeat…
A Response: Neil’s Response to Critics On His New SEO Strategy | Ep. #714
Jul 15, 2018 • 8 min
In episode #714, Eric and Neil discuss the response to Neil’s SEO strategy. Tune in to hear why people think Neil’s strategy will fail. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: A Response: Neil’s Response to Critics On His New SEO…
How to Run and Manage Your Marketing Experiments | Ep. #713
Jul 14, 2018 • 8 min
In episode #713, Eric and Neil discuss how and why you need to manage your experiments. Tune in to hear how you can manage marketing experiments successfully. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Run and Manage Your Marketing…
Good Marketers Copy, Great Marketers Steal | Ep. #712
Jul 13, 2018 • 5 min
In episode #712, Eric and Neil discuss why great marketers steal. Tune in to hear why you should be jacking tactics from other marketers. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Good Marketers Copy, Great Marketers Steal [00:45] Growing up,…
The Most Exceptional Marketing Campaign in 2018 | Ep. #711
Jul 12, 2018 • 8 min
In episode #711, Eric and Neil discuss exceptional marketing campaigns. Tune in to find out who are the best marketers in the game. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Most Exceptional Marketing Campaign in 2018 [00:48] Neil loves …
How Clickfunnels Built Their Way To $100M ARR | Ep. #710
Jul 11, 2018 • 9 min
In episode #710, Eric and Neil discuss how Clickfunnels earned their success. Tune in to hear how Clickfunnels beat the competition. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Clickfunnels Built Their Way To $100M ARR [00:40] is a SAS…
The One Marketing Channel You Aren’t Investing in But Should | Ep. #709
Jul 10, 2018 • 7 min
In episode #709, Eric and Neil discuss the one marketing channel you are probably neglecting. Tune in to hear what important channel you haven’t leverage yet. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The One Marketing Channel You Aren’t…
Bundling: The Marketing Hack That You Aren’t Using | Ep. #708
Jul 9, 2018 • 6 min
In episode #708, Eric and Neil discuss a marketing hack you aren’t using. Tune in to hear why bundling can drive up your revenue. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Bundling: The Marketing Hack That You Aren’t Using [00:36] teaches…
This is Why Your Blog Isn’t Loved by Google | Ep. #707
Jul 8, 2018 • 5 min
In episode #707, Eric and Neil discuss why your blog isn’t loved by Google. Tune in to hear the one big mistake most people make. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: This is Why Your Blog Isn’t Loved by Google [00:35] People like…
You Need to Switch Email Service Providers | Ep. #706
Jul 7, 2018 • 5 min
In episode #706, Eric and Neil discuss why you should switch email service providers. Tune in to hear why you shouldn’t remain complacent. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: You Need to Switch Email Service Providers [00:38] Neil…
Why Eric Loves Conferences and Why Neil Hates Them | Ep. #705
Jul 6, 2018 • 7 min
In episode #705, Eric and Neil discuss their feelings about conferences. Tune in to hear why Eric loves them and Neil thinks they are a waste of time. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why Eric Loves Conferences and Why Neil Hates…
Why We Suck at Instagram (and You Should To) | Ep. #704
Jul 5, 2018 • 6 min
In episode #704, Eric and Neil discuss why they don’t worry about sucking at Instagram. Tune in to hear why it’s ok to suck at Instagram marketing. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why We Suck at Instagram (and You Should To)…
The SEO Hack You’ve Never Optimized For | Ep. #703
Jul 4, 2018 • 7 min
In episode #703, Eric and Neil discuss ways to optimize your website. Tune in to hear how you can increase conversions with simple SEO tricks. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The SEO Hack You’ve Never Optimized For [00:40] No…
7 Simple Hacks to Get You The Most Engagement on Your Facebook Ads | Ep. #702
Jul 3, 2018 • 6 min
In episode #702, Eric and Neil discuss the seven ways to get more engagement on your Facebook ads. Tune in to hear some neat tips and tricks. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Simple Hacks to Get You The Most Engagement on Your…
Here’s What Happens When You Buy Links | Ep. #701
Jul 2, 2018 • 5 min
In episode #701, Eric and Neil discuss what happens when you buy links. Tune in to hear why this isn’t the best practice. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Here’s What Happens When You Buy Links [00:35] When Eric was first doing…
How to Get a Blue Checkmark on Social Media | Ep. #700
Jul 1, 2018 • 4 min
In episode #700, Eric and Neil discuss the blue check mark and what it means. Tune in to hear how you can become a verified user on social media. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Get a Blue Checkmark on Social Media [00:35]…
7 Productivity Hacks For Marketers | Ep. #699
Jun 30, 2018 • 5 min
In episode #699, Eric and Neil count out productivity hacks. Tune in to hear the seven things you should be doing to enhance your success. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Productivity Hacks For Marketers [00:32] #1: Build…
Why We Don’t Blog Daily (and You Shouldn’t Either) | Ep. #698
Jun 29, 2018 • 6 min
In episode #698, Eric and Neil discuss why daily blogging is unnecessary. Tune in to hear what pace at which you should be producing content. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why We Don’t Blog Daily (and You Shouldn’t Either) [00:36]…
Why We Spent $46,452 on Marketing School | Ep. #697
Jun 28, 2018 • 8 min
In episode #697, Eric and Neil discuss why they spend so much money on this podcast. Tune in to hear why giving something away for free can be a good idea. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why We Spent $46,452 on Marketing School…
The Internet Doesn’t Start and Stop With Facebook and Google | Ep. #696
Jun 27, 2018 • 5 min
In episode 696, Eric and Neil discuss why Google and Facebook aren’t your only options. Tune in to figure out where else you can market yourself. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Internet Doesn’t Start and Stop With Facebook…
You Shouldn’t be an Entrepreneur First, You Should be an Employee | Ep. #695
Jun 26, 2018 • 5 min
In episode #695, Eric and Neil discuss why you should work for someone else before you start your own company. Tune in to hear why you should learn the ropes from someone else. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: You Shouldn’t be an…
One Simple Hack That’ll 10X Your LinkedIn Views | Ep. #694
Jun 25, 2018 • 4 min
In episode #694, Eric and Neil discuss a simple hack that will up your LinkedIn views. Tune in to hear what you should be doing to increase your LinkedIn presence. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: One Simple Hack That’ll 10X Your…
Should You Raise Venture Capital | Ep. #693
Jun 24, 2018 • 6 min
In episode #693, Eric and Neil discuss the pros and cons of raising venture capital. Tune in to hear why the juice may not be worth the squeeze. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Raise Venture Capital [00:40] Neil still…
How to get Rich People to Respond to Your Emails, When You’re a Nobody| Ep. #692
Jun 23, 2018 • 6 min
In episode #692, Eric and Neil discuss how you can get wealthy people to respond to your emails. Tune in to hear how you can tempt people into business deals. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to get Rich People to Respond to Your…
Why You Shouldn’t Read Books | Ep. #691
Jun 22, 2018 • 5 min
In episode #691, Eric and Neil Discuss why you shouldn’t just read books all day. Tune in to hear why you need to limit the time you spend absorbing information. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why You Shouldn’t Read Books [00:40]…
How to Rank Higher on Google (Without Doing SEO) | Ep. #690
Jun 21, 2018 • 7 min
In episode #690, Eric and Neil discuss how you can rank higher on Google without using SEO. Tune in to hear why optimizing user experience is key. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Rank Higher on Google (Without Doing SEO)…
7 Essentials to Building a Million Dollar Business | Ep. #689
Jun 20, 2018 • 5 min
In episode #689, Eric and Neil count out the essentials to building a million dollar business. Tune in to hear what steps you should take to achieve success. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Essentials to Building a Million Dollar…
How to Out-Market a Multi-Billion Dollar Company | Ep. #688
Jun 19, 2018 • 6 min
In episode #688, Eric and Neil discuss how you can out-market a multi-billion dollar company. Tune in to hear how you can beat out some of the biggest names in the game. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Out-Market a…
The Best Hack to Building Thousands of Backlinks Fast | Ep. #687
Jun 18, 2018 • 4 min
In episode #687, Eric and Neil discuss the best hack for building thousands of backlinks. Tune in to find out the simplest way to get more site traffic. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Best Hack to Building Thousands of…
Haters Gonna Hate- How to Deal With Negativity on Social Media | Ep. #686
Jun 17, 2018 • 6 min
In episode #686, Eric and Neil discuss dealing with haters. Tune in to hear how you can face negativity head-on. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Haters Gonna Hate- How to Deal With Negativity on Social Media [00:45] Eric and Neil…
How Much Should Your Charge For Your Product or Service | Ep. #685
Jun 16, 2018 • 9 min
In episode #685, Eric and Neil discuss pricing. Tune in to hear how you can figure out the right price for your product or service. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Much Should Your Charge For Your Product or Service [00:40] How…
How to Rank at the Top of Google Without SEO or Paid Ads | Ep. #684
Jun 15, 2018 • 5 min
In episode #684, Eric and Neil discuss one way you can rank without using SEO or paid ads. Tune in to hear how you can rank without all the work. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Rank at the Top of Google Without SEO or Paid…
How to Get Paid $10,000 For an Hour Speech | Ep. #683
Jun 14, 2018 • 9 min
In episode #683, Eric and Neil discuss how you can get paid speaking gigs. Tune in to hear how to land these lucrative opportunities. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Get Paid $10,000 For an Hour Speech [00:36] If you’ve…
How GDPR Affect Your Marketing Efforts | Ep. #682
Jun 13, 2018 • 9 min
In episode #682, Eric and Neil discuss GDPR. Tune in to hear how you can become GDPR compliant. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How GDPR Affect Your Marketing Efforts [00:52] This is something the EU came out with two years ago. As…
The Best Way to Survey Your Audience | Ep. #681
Jun 12, 2018 • 5 min
In episode #681, Eric and Neil discuss the best way to survey your audience. Tune in to hear how and why you should survey your customers and why it is so vital to improving your business. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Best…
Here’s What You Should Put on Your Thank You Page | Ep. #680
Jun 11, 2018 • 5 min
In episode #680, Eric and Neil discuss what you should be doing on your Thank You page. Tune in to hear how you can use this page to drive more conversions. TIME-STAMPED SHOW NOTES [00:27] Today’s Topic: Here’s What You Should Put on Your Thank You…
Why Videos Are Better Than Text Even Though They Don’t Rank on Google | Ep. #679
Jun 10, 2018 • 5 min
In episode #679, Eric and Neil discuss why videos are better than text content. Find out why you need to be incorporating videos into your marketing. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why Videos Are Better Than Text Even Though They…
A Really Cheap Way to Get Kim Kardashian to Promote Your Business | Ep. #678
Jun 9, 2018 • 4 min
In episode #678, Eric and Neil discuss cheap ways you can get celebrities to promote your business. Tune in to hear how you can get affordable celebrity plugs! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: A Really Cheap Way to Get Kim Kardashian…
Sex Still Sells | Ep. #677
Jun 8, 2018 • 6 min
In episode #677, Eric and Neil discuss how sex is still used in marketing. Tune in to hear what they think about this method of advertising and whether you should be using it. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Sex Still Sells [00:40]…
Content Marketing Doesn’t Work The Way You Think | Ep. #676
Jun 7, 2018 • 5 min
In episode #676, Eric and Neil Discuss the two schools of thought on content marketing. Tune in to hear how your conversions rates can be affected. TIME-STAMPED SHOW NOTES [00:27] Today’s Topic: Content Marketing Doesn’t Work The Way You Think…
Neil Patel’s Personal Marketing Strategy | Ep. #675
Jun 6, 2018 • 6 min
In episode #675, Neil breaks down his long and short-term strategies for success. Tune in to hear what keeps Neil in business. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Neil Patel’s Personal Marketing Strategy [00:50] Neil used to have an ad…
How First Mover Advantage Can Kill Your Business | Ep. #674
Jun 5, 2018 • 6 min
In episode #674, Eric and Neil discuss the First Mover Advantage. Tune in to hear why being first may not make you the best. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How First Mover Advantage Can Kill Your Business [00:50] Coca-Cola is…
Eric Siu’s Personal Marketing Strategy | Ep. #673
Jun 4, 2018 • 6 min
In episode #673, Eric describes his long and short-term goals for Singlegrain. Tune in to hear what makes Eric so successful! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Eric Siu’s Personal Marketing Strategy [00:55] Daily, Eric’s team is…
The Genius of HubSpot’s Marketing | Ep. #672
Jun 3, 2018 • 6 min
In episode #672, Eric and Neil gush about HubSpot’s stellar marketing. Tune in to hear how you can be more successful like HubSpot. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Genius of HubSpot’s Marketing [00:35] is a CRM and they are a…
What Kind of A/B Tests Should You Run to Improve Your Sales | Ep. #671
Jun 2, 2018 • 7 min
In episode #671, Eric and Neil discuss which A/B you should run to improve your sales. Tune in to hear what will help you up your conversions. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Kind of A/B Tests Should You Run to Improve Your…
How to Consolidate Your Marketing| Ep. #670
Jun 1, 2018 • 6 min
In episode #670, Eric and Neil discuss how you can consolidate your marketing. Tune in to hear how you can get back to basics. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Consolidate Your Marketing [00:36] When you look at anyone in…
How to Reach Influencers | Ep. #669
May 31, 2018 • 5 min
In episode #669, Eric and Neil discuss tactics for reaching influencers. Tune in to hear how and if you should be trying influencer marketing. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Reach Influencers [00:34] Influencer marketing is…
Where do Neil and Eric Spend Their Marketing Dollars? | Ep. #668
May 30, 2018 • 6 min
In episode #668, Eric and Neil break down their marketing dollars. Tune in to hear what the biggest marketing costs are and how you can avoid overspending. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Where do Neil and Eric Spend Their Marketing…
What Marketing Channel is Really Causing Your Sales? | Ep. #667
May 29, 2018 • 5 min
In episode #667, Eric and Neil discuss which channels are causing your sales. Tune in to hear how you can track this information. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Marketing Channel is Really Causing Your Sales? [01:03] If you…
So You’re Making Money Now… What’s Next? | Ep. #666
May 28, 2018 • 6 min
In episode #666, Eric and Neil discuss what to do with your success. Tune in to hear what your next steps should be. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: So You’re Making Money Now… What’s Next? [00:48] Neil’s current salary is $0…
Forget Starting a Business, Do This Instead | Ep. #665
May 27, 2018 • 6 min
In episode #665, Eric and Neil tell you what you should do instead of starting a business. Tune in to hear why you don’t have to start your own business. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Forget Starting a Business, Do This Instead…
A Stupidly Simple Way to Increase Your Time on Site by 19% | Ep. #664
May 26, 2018 • 4 min
In episode #664, Eric and Neil discuss a simple way to increase your time on site. Tune in to hear what you can do to give users a great experience. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: A Stupidly Simple Way to Increase Your Time…
Your Traffic Is Going to Tank and You Won’t be Able to Fix It | Ep. #663
May 25, 2018 • 5 min
In episode #663, Eric and Neil discuss why your traffic is going to tank. Tune in to hear how you should deal with this problem. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Your Traffic Is Going to Tank and You Won’t be Able to Fix It [00:52] A…
What The Oldest Brand in The World Can Teach You About Marketing | Ep. #662
May 24, 2018 • 5 min
In episode #662, Eric and Neil discuss what old brands can teach you about marketing. Tune in to hear how classic brands stay relevant. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What The Oldest Brand in The World Can Teach You About Marketing…
Should You Ever Change Your Company Name? | Ep. #661
May 23, 2018 • 5 min
In episode #661, Eric and Neil discuss whether you should ever change your company’s name. Tune in to find out if they think this is a fatal error or a smart move. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Ever Change Your…
How Often Do You Really Need to Blog | Ep. #660
May 22, 2018 • 6 min
In episode #660, Eric and Neil discuss how often you need to blog. Tune in to hear how often you should be blogging and why it matters. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Often Do You Really Need to Blog [00:35] Some people say…
The Introvert’s Guide to Networking | Ep. #659
May 21, 2018 • 6 min
In episode #659, Eric and Neil discuss how you can be an introvert and still network effectively. Tune in to hear how you can overcome shyness and build connections. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Introverts Guide to Networking…
How to Be Creative When You’re Not Creative | Ep. #658
May 20, 2018 • 6 min
In episode #658, Eric and Neil discuss how you can be creative when you are not a creative-minded person. Tune in to hear where you can find inspiration. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Be Creative When You’re Not Creative…
7 LinkedIn Marketing Tricks That You Have to Deploy | Ep. #657
May 19, 2018 • 6 min
In episode #657, Eric and Neil count out the 7 LinkedIn marketing tricks you must use. Tune in to hear what you could be doing do boost your visibility on LinkedIn. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 LinkedIn Marketing Tricks That…
Here’s What Donald Trump Can Teach You About Social Media | Ep. #656
May 18, 2018 • 5 min
In episode #656, Eric and Neil discuss why Trump has such an effective social media strategy. Tune in to hear how and why you should use his so-called technique. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Here’s What Donald Trump Can Teach You…
The Art of Speaking: How to Market Your Business From a Stage | Ep. #655
May 17, 2018 • 7 min
In episode #655, Eric and Neil discuss how you can market your business at speaking engagements. Tune in to hear if it’s wise to use the hard sell while on stage. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Art of Speaking: How to Market…
How to Grow Your Business Through Ringless Voicemails | Ep. #654
May 16, 2018 • 4 min
In episode #654, Eric and Neil discuss ringless voicemails. Tune in to hear how you should be using this tactic. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Grow Your Business Through Ringless Voicemails [00:37] Ringless Voicemail is a…
One Simple Hack That’ll Make Your Leads More Valuable | Ep. #653
May 15, 2018 • 5 min
In episode #653, Eric and Neil talk about the simple hack that will help you get more valuable leads. Tune in to hear how you can up your conversion rate. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: One Simple Hack That’ll Make Your Leads More…
Affiliate Marketing Made Simple_A Step-by-Step Guide | Ep. #652
May 14, 2018 • 7 min
In episode #652, Eric and Neil discuss affiliate marketing. Tune in to hear what steps you should take to be successful at affiliate marketing. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Affiliate Marketing Made Simple_A Step-by-Step Guide…
When SEO Goes Wrong How to Fix Your Declining Search Traffic | Ep. #651
May 13, 2018 • 7 min
In episode #651, Eric and Neil discuss how you can fix your declining traffic. Tune in to hear how you can fix problems with your SEO. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: When SEO Goes Wrong How to Fix Your Declining Search Traffic…
How Often Should You Run Experiments? | Ep. #650
May 12, 2018 • 7 min
In episode #650, Eric and Neil discuss how often you should be running experiments. Tune in to hear when, why, and how you should be running experiments. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Often Should You Run Experiments? [00:39]…
Is Twitch Worth Your Time? | Ep. #649
May 11, 2018 • 7 min
In episode #649, Eric and Neil discuss whether Twitch is worth your time. Tune in to hear why you might want to consider a new outlet. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Is Twitch Worth Your Time? [00:37] YouTubers are starting Twitch…
What Runs First? How to Prioritize Your Marketing | Ep. #648
May 10, 2018 • 7 min
In episode #648, Eric and Neil discuss how to prioritize your marketing. Tune in to hear what you should be doing before anything else. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Runs First? How to Prioritize Your Marketing [00:50] If you…
How Posting Less Frequently on Social Media Will Get You More Traffic | Ep. #647
May 9, 2018 • 5 min
In episode #647, Eric and Neil discuss why you should post less frequently on social media. Tune in to hear what you should be doing instead. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Posting Less Frequently on Social Media Will Get You…
How to Use Social Media to Dominate Google’s Search Results | Ep. #646
May 8, 2018 • 5 min
In episode #646, Eric and Neil discuss how you can use social media to dominate Google’s search results. Tune in to hear how you can leverage social media to rank higher in Google. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Use Social…
Here’s How SEO is Going to Change in 2019 | Ep. #645
May 7, 2018 • 5 min
In episode #645, Eric and Neil discuss how SEO is changing. Tune in to hear what will become of SEO next year and how you can adapt. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: [00:38] SEO is heading towards voice search. [00:40] However,…
You Should Never Rely on SEO or Social Media Marketing | Ep. #644
May 6, 2018 • 5 min
In episode #644, Eric and Neil discuss why you should never rely on SEO or social media marketing alone. Tune in to hear why and how you should diversify your efforts. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: You Should Never Rely on SEO or…
The Best Marketing Tools For Under $100 | Ep. #643
May 5, 2018 • 5 min
In episode #643, Eric and Neil discuss the best marketing tools for under $100. Tune in to hear which marketing tools are free or low cost and still get the job done. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Best Marketing Tools For…
The Social Network That’ll Drive You More Traffic Than Facebook | Ep. #642
May 4, 2018 • 4 min
In episode #642, Eric and Neil discuss the social media site that will drive more traffic to your site. Tune in to hear which social network you should be leveraging and what tactics you need to use. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic:…
The Simplest Way to Bring People Back to Your Website | Ep. #641
May 3, 2018 • 4 min
In episode #641, Eric and Neil discuss the simplest way to lure people back to your site. Tune in to hear how you can increase your traffic and conversions. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Simplest Way to Bring People Back to…
The Marketing Tactic You Must Master in 2018 | Ep. #640
May 2, 2018 • 5 min
In episode #640, Eric and Neil discuss the marketing tactic you need to master this year. Tune in to hear what one tactic you should be leveraging. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Marketing Tactic You Must Master in 2018 [00:33]…
The Three Best Marketing Strategies | Ep. #639
May 1, 2018 • 5 min
In episode #639, Eric and Neil discuss the three best marketing strategies. Tune in to hear what three things you should be doing to increase your conversions. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Three Best Marketing Strategies…
Small Things Make The Biggest Difference | Ep. #638
Apr 30, 2018 • 7 min
In episode #638, Eric and Neil discuss why the small things can make a big difference. Tune in to hear how many different facets go into creating a successful business. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Small Things Make The Biggest…
SEO Will Never be as Good as Paid Ads! | Ep. #637
Apr 29, 2018 • 5 min
In episode #637, Eric and Neil explain why paid ads are better than SEO. Tune in to hear why you should be focused more energy on paid ads. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: SEO Will Never be as Good as Paid Ads! [00:34] Content pages…
Is It Worth Spending $200 Per Blog Post? | Ep. #636
Apr 28, 2018 • 6 min
In episode #636, Eric and Neil discuss whether it is worth spending money on blog posts. Tune in to hear where your money should be going. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Is It Worth Spending $200 Per Blog Post? [00:33] Yes, it is…
95% of You Will Ignore This SEO Strategy | Ep. #635
Apr 27, 2018 • 5 min
In episode #635, Eric and Neil discuss an important SEO strategy. Tune in to hear what you may have been overlooking. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 95% of You Will Ignore This SEO Strategy [00:36] Branding is what separates good…
The Straightest Road to Success | Ep. #634
Apr 26, 2018 • 5 min
In episode #634, Eric and Neil discuss the easiest way to be successful. Tune in to hear why experiments are key. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Straightest Road to Success [00:33] The key to success is experimentation! [00:51]…
Don’t Fall in Love With an Idea | Ep. #633
Apr 25, 2018 • 6 min
In episode #633, Eric and Neil discuss why you shouldn’t fall in love with an idea. Tune in to hear what you should love in order to be successful. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Don’t Fall in Love With an Idea [00:35] Most…
Stop Copying Your Competition | Ep. #632
Apr 24, 2018 • 6 min
In episode #632, Eric and Neil discuss why you shouldn’t copy your competition. Tune in to see why past techniques may not work for you today. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Stop Copying Your Competition [00:38] What worked for…
Don’t Overthink Shit | Ep. #631
Apr 23, 2018 • 6 min
In episode #631, Eric and Neil discuss why it’s important to not overthink shit. Tune in to hear why overthinking could be ruining your business. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Don’t Overthink Shit [00:34] Everyone loves to come…
How Successful Marketers Think | Ep. #630
Apr 22, 2018 • 7 min
In episode #630, Eric and Neil explain how successful marketers think. Tune in to hear what you should be doing to become a more successful marketer. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Successful Marketers Think [00:35] Successful…
How to Start in SEO | Ep. #629
Apr 21, 2018 • 7 min
In episode #629, Eric and Neil Discuss how to get started in SEO. Tune in to hear what’s changed and how you can get a successful start doing SEO. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Start in SEO [00:45] The biggest thing that…
6 Minutes For the Next 60 Years of Your Entrepreneurial Journey | Ep. #628
Apr 20, 2018 • 7 min
In episode #628, Eric and Neil have a 6-ish minute chat about planning for the long-term. Tune in to hear why you should always focus on long-term goals and solutions. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 6 Minutes For the Next 60 Years…
How to Find a CMO | Ep. #627
Apr 19, 2018 • 5 min
In episode #627, Eric and Neil discuss how you can find a CMO. Tune in to hear what you should be doing to grab your next successful CMO. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Find a CMO [00:33] They get hit up all the time for…
To Focus or Not to Focus, The Marketer’s Dilemma | Ep. #625
Apr 18, 2018 • 5 min
In episode #625, Eric and Neil discuss where and how to focus your energy. Tune in to hear what you should actually be focusing on! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: To Focus or Not to Focus, The Marketer’s Dilemma [00:50] People have…
Why We Don’t Watch The News | Ep. #626
Apr 17, 2018 • 5 min
In episode #626, Eric and Neil explain why they don’t watch the news. Tune in to hear why television news is a waste of your time. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why We Don’t Watch The News [00:33] The news media is just…
How to Get More Out of Your Day | Ep. #624
Apr 16, 2018 • 7 min
In episode #624, Eric and Neil discuss how you can get more out of your day. Tune in to hear how you should be organizing your life. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Get More Out of Your Day [00:40] Google “”, which will…
Here’s A Unique Way To Keep Your Brand Top Of Mind | Ep. #623
Apr 15, 2018 • 6 min
In episode #623, Eric and Neil discuss how you can stay top of mind. Tune in to hear what you should be doing to remain popular. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Here’s A Unique Way To Keep Your Brand Top Of Mind [00:38] If you look…
Running Out of Marketing Ideas? Do this | Ep. #622
Apr 14, 2018 • 7 min
In episode #622, Eric and Neil discuss what you can do when you run out of marketing ideas. Tune in to hear where you can find inspiration to get you out of a rut. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Running Out of Marketing Ideas? Do…
Marketers Are Full of Shit | Ep. #621
Apr 13, 2018 • 6 min
In episode #621, Eric and Neil explain how marketers are full of shit. Tune in to hear how you can decipher a bullshitter from a talented marketer. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Marketers Are Full of Shit [00:34] Marketers always…
7 Unorthodox Marketing Hacks You Ought to Leverage | Ep. #620
Apr 12, 2018 • 6 min
In episode #620. Eric and Neil discuss 7 unorthodox marketing hacks. Tune in to hear what you could be doing to drive conversions. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Unorthodox Marketing Hacks You Ought to Leverage [00:35] #1: When…
How to Audit Your Content in 5 Minutes | Ep. #619
Apr 11, 2018 • 4 min
In episode #619. Eric and Neil discuss how you can audit your content in 5 minutes. Tune in to hear how you can quickly improve your content. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Audit Your Content in 5 Minutes [00:34] Eric likes…
Why You Shouldn’t Hire Harvard Graduates | Ep. #618
Apr 10, 2018 • 5 min
In episode #618, Eric and Neil discuss why Ivy League graduates aren’t always the best marketers. Tune in to hear why you shouldn’t hire a Harvard grad. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why You Shouldn’t Hire Harvard Graduates…
Our Favorite Marketing WordPress Plugins of 2018| Ep. #617
Apr 9, 2018 • 5 min
In episode #617, Eric and Neil count out their favorite WordPress plugins. Tune in to hear what plugins you should be using to optimize your posts. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Our Favorite Marketing WordPress Plugins of 2018…
7 Social Media Hacks That’ll Make You Stand Out From The Noise | Ep. #616
Apr 8, 2018 • 6 min
In episode #616, Eric and Neil discuss the 7 hacks you can use to stand out from the crowd. Tune in to hear what you should be doing to make an impression. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Social Media Hacks That’ll Make You Stand…
Which Marketing Channels Have The Best ROI | Ep. #615
Apr 7, 2018 • 5 min
In episode #615, Eric and Neil debate which marketing channel has the best ROI. Tune in to hear on which channel you should be focusing your energy. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Which Marketing Channels Have The Best ROI [00:35]…
The Only 10 Marketing Tools You Need | Ep. #614
Apr 6, 2018 • 6 min
In episode #614, Eric and Neil count out the 10 marketing tools you absolutely need. Tune in to hear which tools you should be using to help increase your revenue. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Only 10 Marketing Tools You Need…
Why We Work So Hard | Ep. #613
Apr 5, 2018 • 6 min
In episode #613, Eric and Neil explain why they work so hard. Tune in to hear why they spend so much time working and whether it is worth it. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why We Work So Hard [00:43] Neil says he works so hard…
The Craziest Marketing Tactic Ever | Ep. #612
Apr 4, 2018 • 6 min
In episode #612, Eric and Neil discuss their craziest marketing schemes. Tune in to hear some out-there ideas that may work for you, as well. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Craziest Marketing Tactic Ever [00:36] The craziest…
How to Do SEO Without Writing Content | Ep. #611
Apr 3, 2018 • 4 min
In episode #611, Eric and Neil discuss how you can improve your SEO without writing more content. Tune in to hear what steps you can take to increase site traffic without having to write new content. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic:…
How to Double Your Leads With These 7 Hacks | Ep. #610
Apr 2, 2018 • 5 min
In episode #610, Eric and Neil discuss 7 useful hacks that will double your leads. Tune in to hear what you could be doing to increase your business. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Double Your Leads With These 7 Hacks…
Do You Really Need More Backlinks to Outrank Your Competition? | Ep. #609
Apr 1, 2018 • 5 min
In episode #609, Eric and Neil discuss whether you really need more backlinks to outrank your competition. Tune in to hear what you can do to improve your ranking. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Do You Really Need More Backlinks to…
Email Marketing Is Dying (and Here’s What You Should Do Next) | Ep. #608
Mar 31, 2018 • 6 min
In episode #608, Eric and Neil discuss what you should do in light of the fact that email marketing is dying. Tune in to hear what avenues you should pursue to mitigate the loss of traffic through email marketing. TIME-STAMPED SHOW NOTES: [00:27]…
We Bought $100,000 Worth of Backlinks (and Here’s What Happened Next) | Ep. #607
Mar 30, 2018 • 4 min
In episode #607, Eric and Neil discuss what happened when they purchased backlinks. Tune in to hear whether this is still a valid marketing method. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: We Bought $100,000 Worth of Backlinks (and Here’s…
How to Outrank Your Competitors by Copying | Ep. #606
Mar 29, 2018 • 6 min
In episode #606, Eric and Neil discuss how you can outrank your competitors simply by copying them. Tune in to hear how and what you should be copying. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Outrank Your Competitors by Copying…
Quantity vs Quality: What’s Better For Link Building? | Ep. #605
Mar 28, 2018 • 5 min
In episode #605, Eric and Neil discuss whether you should focus on quantity or quality when it comes to link building. Tune in to hear what you might be doing wrong. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Quantity vs Quality: What’s Better…
How to Convert Your Visitors Into Repeat Visitors | Ep. #604
Mar 27, 2018 • 7 min
In episode #604, Eric and Neil discuss ways you can convert site visitors into repeat visitors. Tune in to hear how you can increase your conversions and revenue. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Convert Your Visitors Into…
How to Growth Hack Your Company by Copying Hubspot | Ep. #603
Mar 26, 2018 • 7 min
In episode #603, Eric and Neil discuss ways you should emulate HubSpot. Tune in to hear the ways in which HubSpot is successfully converting people into customers. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Growth Hack Your Company by…
7 Simple Copy Hacks That’ll Allow You to Sell Anything | Ep. #602
Mar 25, 2018 • 7 min
In episode #602, Eric and Neil count out 7 hacks that will help you increase your revenue. Tune in to hear these great hacks! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Simple Copy Hacks That’ll Allow You to Sell Anything [00:35] #1: Take a…
The One Essential Thing That Most Marketers Miss | Ep. #601
Mar 24, 2018 • 6 min
In episode #601, Eric and Neil discuss the one thing that Marketers tend to overlook. Tune in to hear what you might be neglecting in your business plan. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic:The One Essential Thing That Most Marketers…
How to Generate Traffic From Instagram When You Have No Followers | Ep. #600
Mar 23, 2018 • 5 min
In episode #600, Eric and Neil explain how you can generate traffic on Instagram. Tune in to hear how you can leverage social media in order to grow your business. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Generate Traffic From…
How To Run A Virtual Marketing Team | Ep. #599
Mar 22, 2018 • 9 min
In episode #599, Eric and Neil discuss how you can run a virtual marketing team. Tune in for tips on how to manage remote workers. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How To Run A Virtual Marketing Team [00:33] Neil was listening to …
7 Crazy Marketing Experiments That Will Change Your Business | Ep. #598
Mar 21, 2018 • 7 min
In episode #598, Eric and Neil discuss the 7 crazy ways you can improve your business. Tune in to hear how you can attract more customers and increase revenue! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Crazy Marketing Experiments That Will…
How to Market an ICO | Ep. #597
Mar 20, 2018 • 8 min
In episode #597, Eric and Neil discuss how you should market an ICO. Tune in to hear tips on how to approach marketing this new industry. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Market an ICO [00:33] An ICO is an “Initial Coin…
How to Convert Leads into Customers | Ep. #596
Mar 19, 2018 • 6 min
In episode #596, Eric and Neil explain how you can convert leads into customers. Tune in to hear what steps you can take to increase your sales revenue. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Convert Leads into Customers [00:34]…
How to Engage with Your Social Media Fans When They Keep Ignoring You | Ep. #595
Mar 18, 2018 • 7 min
In episode #595, Eric and Neil discuss the best ways to engage people on social media. Tune in to hear what you could be doing differently. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Engage with Your Social Media Fans When They Keep…
7 Unique Marketing Systems that Work | Ep. #594
Mar 17, 2018 • 8 min
In episode #594, Eric and Neil count the 7 unique marketing systems that always work. Tune in to hear what steps you should be taking to increase your revenue. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Unique Marketing Systems that Work…
Is it Worth it Spending Money on a Nice Office? | Ep. #593
Mar 16, 2018 • 7 min
In episode #593, Eric and Neil debate whether you need to spend money on a nice office. Tune in to hear the reasons you may need a great office space. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Is it Worth it Spending Money on a Nice Office?…
You Made a Bunch of Money. Now What? | Ep. #592
Mar 15, 2018 • 6 min
In episode #592, Eric and Neil discuss what you should do with your profits. Tune in to hear in what you should be investing. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: You Made a Bunch of Money. Now What? [00:45] If you make six figures, pay…
The Little Known Secret to Generating More Revenue From Every Customer | Ep. #591
Mar 14, 2018 • 6 min
In episode #591, Eric and Neil discuss the secret to engaging your customers in order to produce greater revenue. Tune in to hear the main thing you can do to generate sales. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Little Known Secret…
The Secret to Delivering a Remarkable Customer Experience | Ep. #590
Mar 13, 2018 • 6 min
In episode #590, Eric and Neil talk about delivering a remarkable customer service experience. Tune in to find out what it takes to create amazing experiences for your customers. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Secret to…
Why You Should Hire Developers as Marketers | Ep. #589
Mar 12, 2018 • 6 min
In episode #589, Eric and Neil explain why you should hire developers to work as marketers. Tune in to hear why developers are so good at marketing. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why You Should Hire Developers as Marketers [00:35]…
7 Unusual Marketing Tools That’ll Help You Grow | Ep. #588
Mar 11, 2018 • 6 min
In episode #588, Eric and Neil discuss marketing tools that can help you grow your business. Tune in to hear which tools Eric and Neil swear by. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Unusual Marketing Tools That’ll Help You Grow [00:37]…
Here’s the Very First Email that You Should Send to Customers | Ep. #587
Mar 10, 2018 • 5 min
In episode #587, Eric and Neil tell you what to put in the very first email you send to customers. Tune in to hear why on-boarding is so vital to your success. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Here’s the Very First Email that You…
How to Get Money out of Rich People | Ep. #586
Mar 9, 2018 • 6 min
In episode #586, Eric and Neil explain how you can get rich people to part with their money. Tune in to hear how you can convince rich people to invest or become clients themselves. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Get Money…
7 Age-Old Sales Hacks that Still Work Today | Ep. #585
Mar 8, 2018 • 6 min
In episode #585, Eric and Neil give you seven simple hacks that will increase your business. Tune in to hear how you can improve your ROI. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Age-Old Sales Hacks that Still Work Today [00:38]…
Lavish Business Costs that Are Actually Worth It | Ep. #584
Mar 7, 2018 • 8 min
In episode #584, Eric and Neil explain why spending lavishly on business expenses is worth it. Tune in to hear what you should be spending your money on! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Lavish Business Costs that Are Actually…
How to Boost Your Conversion Rate by Offering Bitcoin as a Payment Option | Ep. #583
Mar 6, 2018 • 5 min
In episode #583, Eric and Neil explain how you can boost your conversion rate by accepting bitcoin as a payment option. Tune in to hear if your business can handle a shift towards cryptocurrency payments. TIME-STAMPED SHOW NOTES: [00:27] Today’s…
The Fact That You’re Not Growing Fast Enough Because of 1 Thing - You’re Too Patient | Ep. #582
Mar 5, 2018 • 7 min
In episode #582, Eric and Neil explain why you shouldn’t be too patient. Tune in to hear why patience in the short-term will kill your business. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Fact That You’re Not Growing Fast Enough Because…
How You Can Beat Your Competition When They Have More Money and Have Been in Business Longer | Ep. #581
Mar 4, 2018 • 6 min
In episode #581, Eric and Neil explain how you can beat your established, monied competition. Tune in to hear steps you can take to beat your competitors at their own game! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How You Can Beat Your…
What You Ought to Know About Amazon Advertising Before Everyone Else | Ep. #580
Mar 3, 2018 • 5 min
In episode #580, Eric and Neil discuss what you must know about Amazon advertising before anyone else. Tune in to hear how you can leverage Amazon Advertising for your business. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What You Ought to Know…
How You Can Leverage Content Marketing When You Suck at Writing | Ep. #579
Mar 2, 2018 • 7 min
In episode #579, Eric and Neil explain how you can create great content when you suck at writing. Tune in to hear great tips on creating killer content with less-than-stellar writing skills. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How You…
How You Can Discover Affordable Marketing Channels That Have Huge Potential | Ep. #578
Mar 1, 2018 • 6 min
In episode #578, Eric and Neil talk about more affordable marketing avenues. Tune in to hear how you can spend less money marketing your business. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How You Can Discover Affordable Marketing…
How Long Should You Spend on Marketing Before You Give Up? | Ep. #577
Feb 28, 2018 • 6 min
In episode #577, Eric and Neil talk about when you should give up on marketing. Tune in to hear if, how, and when you need to call it quits. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Long Should You Spend on Marketing Before You Give Up?…
How You Can Steal Business Away From Your Competition — While Charging More Money | Ep. #576
Feb 27, 2018 • 6 min
In episode #576, Eric and Neil explain how you can get away with charging more and still be successful. Tune in to hear what “niching down” is and why it can help your business. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How…
Something Google Doesn’t Want You to Know | Ep. #575
Feb 26, 2018 • 7 min
In episode #575, Eric and Neil discuss the secret that Google doesn’t want you to know. Tune in to hear how branding and industry niches play a part. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Something Google Doesn’t Want You to Know…
How You Can Make Your Content Addictive | Ep. #574
Feb 25, 2018 • 7 min
In episode #574, Eric and Neil explain what makes content addictive. Tune in to hear specific ways you can create addictive content. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How You Can Make Your Content Addictive [00:52] Eric…
The One Thing That No Marketer Is Going to Tell You | Ep. #573
Feb 24, 2018 • 5 min
In episode #573, Eric and Neil explain why you can’t count on standardized techniques to grow your business. Tune in to hear why success is a numbers game. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The One Thing That No Marketer Is…
The Simplest Way to Make 6 Figures as a Marketer | Ep. #572
Feb 23, 2018 • 7 min
In episode #572, Eric and Neil explain ways that you can easily make 6 figures as a marketer. Tune in to hear how to prove yourself to be a valuable asset. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Simplest Way to Make 6 Figures as…
Is It Worth It to Pay $20K for a Mastermind? | Ep. #571
Feb 22, 2018 • 7 min
In episode #571, Eric and Neil explain why it may be worth paying to join a Mastermind group. Tune in to hear if joining a Mastermind is right for you and how you can get the most out of the membership. TIME-STAMPED SHOW NOTES: [00:27]…
How the Rich Get Richer | Ep. #570
Feb 21, 2018 • 6 min
In episode #570, Eric and Neil discuss how the rich get richer. Tune in to hear in which businesses you should be investing in. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How the Rich Get Richer [00:37] The way Neil makes more money is that he…
How to Market to the Wealthy | Ep. #569
Feb 20, 2018 • 6 min
In episode #569, Eric and Neil explain different ways that you can market your business to the wealthy. Tune in to hear tips on gaining traction with wealthy business people. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Market to the…
How You Are Doing Inbound Marketing All Wrong | Ep. #568
Feb 19, 2018 • 8 min
In episode #568, Eric and Neil talk about the difficulty of inbound marketing. Tune in to hear why inbound marketing isn’t an exact science and how you can use it to your advantage. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How You Are…
What Facebook’s New Algorithm Update Means for Marketers in Early 2018 | Ep. #567
Feb 18, 2018 • 6 min
In episode #567, Eric and Neil discuss the new Facebook algorithm and how it will affect your marketing strategy. Tune in to hear how you can still be seen after the algorithm shift. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What…
How You Can Use the New Facebook Analytics | Ep. #566
Feb 17, 2018 • 4 min
In episode #566, Eric and Neil talk about the new Facebook Analytics tool. Tune in to hear why and how you should be using it. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How You Can Use the New Facebook Analytics [00:50] In the recent months,…
How to Deal with Content Burnout | Ep. #565
Feb 16, 2018 • 5 min
In episode #565, Eric and Neil explain how to deal with burnout. Tune in to hear some tips on what to do if you reach your breaking point when it comes to content creation and still be successful. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How…
How to Make Your Ads Scale without Decreasing Your ROI | Ep. #564
Feb 15, 2018 • 7 min
In episode #564, Eric and Neil discuss ways you can scale your ads without decreasing your ROI. Tune in to hear simple ways you can increase your conversion rate and make more money. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How…
The Bare Minimum You Should Do With Every Blog Post You Publish | Ep. #563
Feb 14, 2018 • 6 min
In episode #563, Eric and Neil lay out what they do with their blog posts and how it helps them succeed. Tune in to hear some great blogging tips! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Bare Minimum You Should Do With Every Blog…
Should You Ever Buy a Multimillion Dollar Home? | Ep. #562
Feb 13, 2018 • 7 min
In episode #562, Eric and Neil discuss why you should probably not buy an expensive home. Tune in to hear on what you should actually be spending your money on. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Ever Buy a Multimillion…
How to Market Your Business for Less Than $1,000 | Ep. #561
Feb 12, 2018 • 6 min
In episode #561, Eric and Neil discuss how you can market your business for under $1,000. Tune in to hear how you can market your business for free! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Market Your Business for Less Than $1,000…
How Unhappy Customers Will Make You Grow - As Long As You Do This | Ep. #560
Feb 11, 2018 • 6 min
In episode #560, Eric and Neil discuss ways that unhappy customers can actually help you grow as a business. Tune in to hear how you can turn failure into future success. Time-Stamped Show Notes: [00:27] Today’s Topic: How Unhappy Customers Will…
When You Should NOT Use Freelancers | Ep. #559
Feb 10, 2018 • 6 min
In episode #559, Eric and Neil explain when and why you should not hire freelancers. Tune in to hear how the allure of low-priced freelancers may end up costing your company more. Time-Stamped Show Notes: [00:27] Today’s Topic: When You…
How Newsletters Are Dead: You Should Do this Instead | Ep. #558
Feb 9, 2018 • 6 min
In episode #558, Eric and Neil explain why newsletters are dying out and how chatbots are the next big thing. Tune in to hear how to leverage your chatbots for better results. Time-Stamped Show Notes: [00:27] Today’s Topic: How Newsletters Are…
What We Learned by Spending $11K on YouTube Advertising | Ep. #557
Feb 8, 2018 • 6 min
In episode #557, Eric and Neil discuss what they learned by putting a lot of money into YouTube Advertising. Tune in to hear killer tips for marketing yourself or your business on YouTube. Time-Stamped Show Notes: [00:27] Today’s Topic: What…
5 Creative Ad Hacks That Will Double Your Sales | Ep. #556
Feb 7, 2018 • 6 min
In episode #556, Eric and Neil lay out five hacks that will help you increase your sales. Tune in to hear how you can convert more clicks into customers. Time-Stamped Show Notes: [00:27] Today’s Topic: 5 Creative Ad Hacks That Will Double…
How to Market a Blockchain Company | Ep. #555
Feb 6, 2018 • 7 min
In episode #555, Eric and Neil discuss ways in which marketing blockchain companies is like being in the Wild West. Tune in to hear their thoughts on successfully navigating this new technology. Time-Stamped Show Notes: [00:27] Today’s…
Daily Habits Shared by the World’s Most Successful Marketers | Ep. #554
Feb 5, 2018 • 9 min
In episode #554, Eric and Neil share some of their daily habits that they believe contribute to their success. Tune in to hear some great tips for being productive! Time-Stamped Show Notes: [00:27] Today’s Topic: Daily Habits Shared by…
What Most Marketing Agencies Won’t Tell You | Ep. #553
Feb 4, 2018 • 7 min
In episode #553, Eric and Neil reveal some important things that big agencies won’t tell you. Tune in to hear what you should know before signing on to work with a major marketing agency. Time-Stamped Show Notes: [00:27] Today’s Topic: What Most…
How You Can Get the World’s Top Marketers to Share Their Secrets with You | Ep. #552
Feb 3, 2018 • 7 min
In episode #552, Eric and Neil explain how you can get the best marketing tactics from other marketers. Tune in to hear how you can learn the latest techniques and get ahead. Time-Stamped Show Notes: [00:27] Today’s Topic: How You Can Get the…
The Difference Between 7-, 8- and 9-Figure Businesses | Ep. #551
Feb 2, 2018 • 8 min
In episode #551, Eric and Neil lay out what makes a 7-figure business, 8-figure business, and 9-figure business. Tune in to hear great tips about how to gradually scale up your company. Time-Stamped Show Notes: [00:27] Today’s Topic: The…
The Marketers Checklist: 7 Stats You Need to Check Every Single Week | Ep. #550
Feb 1, 2018 • 7 min
In episode #550, Eric and Neil briefly lay out seven important stats you need to track. Tune in to hear what you should absolutely be checking in on every week. Time-Stamped Show Notes: [00:27] Today’s Topic: The Marketers Checklist_7 Stats You…
Marketing School Live: The #1 SEO Tip to Skyrocket Your Brand | Ep. #549
Jan 31, 2018 • 6 min
In episode #549 (a special episode for you!), Eric and Neil re-visit a live Marketing School show they did. Tune in to hear their number 1 SEO tip – as well as how they make their personal lives work in terms of being an entrepreneur. …
What Bitcoin Can Teach You about Marketing | Ep. #548
Jan 30, 2018 • 7 min
In episode #548, Eric and Neil discuss what Bitcoin has taught them about marketing. Tune in to hear how you can leverage trends for success. Time-Stamped Show Notes: [00:27] Today’s Topic: What Bitcoin Can Teach You about Marketing [00:45]…
How to Achieve Your Goals in 2018 | Ep. #547
Jan 29, 2018 • 9 min
In episode #547, Eric and Neil explain the best way to set and achieve your goals. Tune in to hear the easiest way to make sure your company succeeds. Time-Stamped Show Notes: [00:27] Today’s Topic: How to Achieve Your Goals in 2018 [00:35]…
How You Can Compete with the Shady Marketers Without Breaking the Rules | Ep. #546
Jan 28, 2018 • 7 min
In episode #546, Eric and Neil talk about what shady marketers do and how you can succeed in spite of them. Tune in to hear how Eric and Neil earn good will with their marketing techniques. Time-Stamped Show Notes: [00:27] Today’s…
How to Get Access to Influential People | Ep. #545
Jan 27, 2018 • 9 min
In episode #545, Eric and Neil discuss how to access influential people in your space. Tune in to hear some tips on reaching out to people, getting their attention, and building a relationship. Time-Stamped Show Notes: [00:27] Today’s Topic: How to…
The Cleverest Marketing Campaigns that We Have Seen | Ep. #544
Jan 26, 2018 • 10 min
In episode #544, Eric and Neil describe the best marketing campaigns they have seen. Tune in to hear some innovating marketing ideas! Time-Stamped Show Notes: [00:27] Today’s Topic: The Cleverest Marketing Campaigns that We Have Seen [01:00]…
How Successful Entrepreneurs Think | Ep. #543
Jan 25, 2018 • 8 min
In episode #543, Eric and Neil discuss what makes an entrepreneur tick. Tune in to hear how you can think like a successful entrepreneur. Time-Stamped Show Notes: [00:27] Today’s Topic: How Successful Entrepreneurs Think [00:42] When Jeff…
How to Become an Overnight Success | Ep. #542
Jan 24, 2018 • 7 min
In episode #542, Eric and Neil explain the reality of overnight success. Tune in to hear why being an overnight success may not be the key to long-term success. Time-Stamped Show Notes: [00:27] Today’s Topic: How to Become an Overnight…
How SEO Is Dying and What You Should Focus on Next | Ep. #541
Jan 23, 2018 • 7 min
In episode 541, Eric and Neil discuss how SEO, as we now know it, is slowly dying out. Tune in to hear how SEO is morphing and what you can do to continue successfully marketing your company. Time-Stamped Show Notes: [00:27] Today’s Topic:…
The Ultimate Advice for Every 20 Year Old | Ep. #540
Jan 22, 2018 • 10 min
In episode #540, Eric and Neil discuss the very best advice for people who are just starting out. Tune in to hear what one piece of advice they wish they had heeded when they were in their twenties. Time-Stamped Show Notes: [00:27] Today’s…
The Marketing Advice You Need to Hear, But Don’t Want To | Ep. #539
Jan 21, 2018 • 8 min
In episode #539 of Marketing School, Eric and Neil talk about some hard choices all marketers will have to make in the future. Tune in to hear about the future of marketing and what you can do to survive in the industry. Time-Stamped Show Notes:…
What You Should Do When Your Revenue Tanks | Ep. #538
Jan 20, 2018 • 9 min
In episode #538 of Marketing School, Eric and Neil discuss what you should do when your revenue tanks. Tune in to hear why you should have a plan of action for this eventuality and tips on how to overcome this hurdle. Time-Stamped Show Notes: …
Do We Think Tai Lopez Is a Scammer? | Ep. #537
Jan 19, 2018 • 6 min
In episode #537, Eric and Neil discuss whether Tai Lopez and other Internet marketers are scammers. Tune in to hear some surprising thoughts on this issue and how others could even learn from supposed scammers. Time-Stamped Show Notes: [00:27]…
The Killer Conversion Hack that Marketers Don’t Really Want to Share | Ep. #536
Jan 18, 2018 • 7 min
In episode #536, Eric and Neil discuss the one major marketing hack that professional marketers don’t want to share. Tune in to hear why “urgency” is key to making vital sales. Time-Stamped Show Notes: [00:27] Today’s Topic: The Killer…
How You Can Build a 6-Figure Business in Under 90 Days with YouTube Ads | Ep. #535
Jan 17, 2018 • 9 min
In episode #535, Eric and Neil discuss ways that YouTube ads can help you build a successful business. Tune in for their tips on how to create dynamic, long-form ad videos. Time-Stamped Show Notes: [00:27] Today’s Topic: How You Can Build a…
7 Productivity Hacks that Will Make You a More Efficient Marketer | Ep. #534
Jan 16, 2018 • 9 min
In episode #534, Eric and Neil count out 7 productivity hacks that will help you run your business more efficiently. Tune in to hear these great time-and-energy-saving hacks. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Productivity Hacks that…
How to Handle Clients that Always Want More for Less | Ep. #533
Jan 15, 2018 • 7 min
In episode #533, Eric and Neil discuss how to manage clients who are never satisfied and ask for work above and beyond their contract. Tune in for some great advice on how to satisfy clients and remain profitable. Time-Stamped Show Notes: …
What You Should Do After You Hit 7 Figures in Revenue | Ep. #532
Jan 14, 2018 • 11 min
In episode #532, Eric and Neil discuss what to do once your business hits 7 figures. Ultimately, there are two paths you can take. Tune in to hear their advice about optimizing your business for growth or stability. Time-Stamped Show Notes: …
Our Favorite Google Analytics Hacks that Actually Help You Grow | Ep. #531
Jan 13, 2018 • 7 min
In episode #531, Eric and Neil talk about how Google Intelligence can help you understand analytics and grow your business. Tune in to hear which analytics are key to interpreting content performance. Time-Stamped Show Notes: [00:27] Today’s Topic:…
Learn the Real Secret to Ranking on Page 1 (& What Most Marketers Won’t Tell You) | Ep. #530
Jan 12, 2018 • 8 min
In episode #530, Eric and Neil tell you the real secret about how to raise your Google ranking. Tune in to hear the honest truth that other marketers won’t tell you. Time-Stamped Show Notes: [00:27] Today’s Topic: Learn the Real Secret to Ranking…
How to be Insta-Famous Without Taking Off Your Clothes | Ep. #529
Jan 11, 2018 • 8 min
In episode #529, Eric and Neil discuss strategies for becoming “Instagram Famous.” Tune in to her great tips on building relationships, growing your following, and attracting Likes. Time-Stamped Show Notes: [00:27] Today’s Topic: How to be…
How to Get Paid to Speak Even if Nobody Knows You | Ep. #528
Jan 10, 2018 • 6 min
In episode #528, Eric and Neil explain how you can be an event speaker without being a household name. Tune in to hear how you can eventually earn money and a following speaking at conferences. Time-Stamped Show Notes: [00:27] Today’s Topic: How to…
How to Create a Webinar in Less than 45 Minutes | Ep. #527
Jan 9, 2018 • 7 min
In Episode #527, Eric and Neil explain how you can quickly and easily create webinars. Tune in to hear some great tips for creating webinars and an explanation of why these could be key to your success. Time-Stamped Show Notes: [00:27] Today’s…
How to Write a Killer Blog Introduction that Really Hooks the Reader | Ep. #526
Jan 8, 2018 • 6 min
In episode #526, Eric and Neil discuss the ways in which you can hook readers with a killer blog introduction. Tune in to hear their tips for creating great blog posts. Time-Stamped Show Notes: [00:27] Today’s Topic: How to Write a Killer…
The Best Way to Market to Individuals Who Make Over $150K a Year | Ep. #525
Jan 7, 2018 • 7 min
In episode #525, Eric and Neil discuss the best way to market to people making more than $150K per year. Tune in to hear the exciting ideas they have to boost your reach and potential earnings. Time-Stamped Show Notes: [00:27] Today’s Topic: The…
What You Should Do When You Get Hit by a Google Algorithm Update | Ep. #524
Jan 6, 2018 • 9 min
In episode #524, Eric and Neil discuss what to do when you get hit by a Google algorithm update. Tune in to hear why diversification is so important. Time-Stamped Show Notes: [00:27] Today’s Topic: What You Should Do When You Get Hit by a Google…
How to Exponentially Increase Your Social Media Traffic | Ep. #523
Jan 5, 2018 • 6 min
In episode #523, Eric and Neil explain how you can increase your social media traffic whether you have funding or not. Tune in to hear some basic ideas about how to gain new followers and increase your reach on social media. Time-Stamped Show Notes: …
How to Get Your First 1,000 Facebook Fans Without Paid Ads | Ep. #522
Jan 4, 2018 • 6 min
In episode #522, Eric and Neil outline ways that anyone can gain more Facebook fans without having to use paid ads. Tune in to hear their stellar advice on how to build a strong following. Time-Stamped Show Notes: [00:27] Today’s Topic: How to Get…
How to Start Being Successful with Marketing | Ep. #521
Jan 3, 2018 • 8 min
In episode #521, Eric and Neil discuss how you can start to be successful with marketing. Tune in to hear specific ways you can achieve daily success as a content marketer. Time-Stamped Show Notes: [00:27] Today’s Topic: How to Start Being…
6 Minutes of Marketing that Will Get You Ready for 2018 | Ep. #520
Jan 2, 2018 • 6 min
In episode #520, Eric and Neil talk about the year ahead in marketing and cover it all in six minutes. Tune in to hear what’s going to change and how to stay ahead of the curve in 2018. Time-Stamped Show Notes: [00:27] Today’s Topic: 6 Minutes of…
Simple Marketing Tips that We Would Give Our Younger Selves | Ep. #519
Jan 1, 2018 • 7 min
In episode #519, Eric and Neil give a few tips that they wish they had known when they were first starting out. Tune in to hear important tips that will help you succeed at content marketing. Time-Stamped Show Notes: [00:27] Today’s Topic: Simple…
How Traveling Helps You Become a Better Marketer | Ep. #518
Dec 31, 2017 • 7 min
In episode #518, Eric and Neil explain why it is very important to travel in order to successfully market to other countries and regions. Tune in to hear how traveling will help alter your perspective and the differences between some countries around…
Why You Should Play the Long Game | Ep. #517
Dec 30, 2017 • 8 min
In episode #517, Eric and Neil explain why you should be patient and play the long game. Tune in to hear what’s changed in content marketing over the years, how long you can expect to wait to see results, and how many followers you need before things…
What the ROI Is of Content Marketing | Ep. #516
Dec 29, 2017 • 8 min
In Episode #516, Eric and Neil discuss ROI and how it takes time to see the results of your hard work. Tune in to hear why patience is a virtue when working with content marketing. Time-Stamped Show Notes: [00:27] Today’s Topic: What the ROI Is of…
How to Hold Marketers Accountable | Ep. #515
Dec 28, 2017 • 7 min
In Episode #515, Eric and Neil discuss how although marketing is fundamentally quite gray (“We’ll help get you some impressions.”), nowadays you are able to hold marketers accountable. Tune in to learn how to make things less ambiguous by…
How We Convert Visitors into Customers | Ep. #514
Dec 27, 2017 • 6 min
In Episode #514, Eric and Neil discuss marketing funnels to convert visitors into customers. Contrary to what you may believe, you don’t need to have a complex funnel, so when you’re just starting off, keep it simple. Tune in to hear specific…
How to Buy Back Your Time so You Can Make More Money | Ep. #513
Dec 26, 2017 • 7 min
In Episode #513, Eric and Neil discuss how important it is to find places where you can buy back your time so you can focus on what’s important to your business and making money. They also share some apps that will prove helpful in showing you how…
The Biggest Thing that Will Change in Marketing in 2018 and Beyond | Ep. #512
Dec 25, 2017 • 8 min
In Episode #512, Eric and Neil talk about how marketing is where all the attention is and today that attention is split in many different ways. Tune in to learn how marketing has evolved from just content marketing to much more, the need to be…
How to Turn Shit into Sugar | Ep. #511
Dec 24, 2017 • 7 min
In episode #511, Eric and Neil discuss how it’s possible to turn a failing company around. Tune in to hear their advice for turning shit into sugar. Time-Stamped Show Notes: [00:27] Today’s Topic: How to Turn Shit into Sugar [00:32] Before…
How We Live in a World Where Common Sense Is No Longer Common | Ep. #510
Dec 23, 2017 • 6 min
On episode #510, Eric and Neil discuss how logical conclusions are not always the best marketing techniques. Tune in to hear how they flip the script and explain why common sense is no longer common. Time-Stamped Show Notes: [00:27] Today’s Topic:…
5 Tips to Become the Best Marketer | Ep. #509
Dec 22, 2017 • 5 min
In episode #509, Eric and Neil give 5 tips on how to become the best marketer. Tune in to hear their insightful list and why retaining new information is an important facet. Time-Stamped Show Notes: [00:27] Today’s Topic: 5 Tips to…
How to Sell Millions Without Ever Opening Your Mouth | Ep. #508
Dec 21, 2017 • 8 min
On episode #508, Eric and Neil explain how you can make money without having to speak. Tune in to hear the steps to making this possible and other great silent marketing tips. Time-Stamped Show Notes: [00:27] Today’s Topic: How to Sell Millions…
Why Marketing Is Your Most Important Education | Ep. #507
Dec 20, 2017 • 5 min
On episode #507, Eric and Neil explain why they believe that marketing is the best education you can get. Tune in to hear how being good at marketing is not just a business maneuver, but an important life skill. Time-Stamped Show Notes: [00:27]…
Why You’ll Lose Money by Going to College | Ep. #506
Dec 19, 2017 • 6 min
In episode #506, Eric and Neil explain why they believe college is an outdated process that isn’t necessary for everyone. They believe you can learn everything you need to know about marketing through Internet research, online courses, and…
The Best Financial Advice for Getting Rich as an Entrepreneur | Ep. #505
Dec 18, 2017 • 5 min
On Episode #505, Eric and Neil discuss the best financial advice for getting rich as an entrepreneur. Tune in to hear what Eric and Neil say is the best possible thing to do in order to achieve financial and professional success. Time-Stamped Show…
4 Fundamental Things You Need to Master in Marketing | Ep. #504
Dec 17, 2017 • 5 min
On episode #504, Eric and Neil discuss the four fundamental things you need to master in marketing. Tune in to hear what these four elements are and how they can massively improve your business. Time-Stamped Show Notes: [00:27] Today’s Topic: 4…
The Quickest Way to Make a 6-Figure Income as a Marketer | Ep. #503
Dec 16, 2017 • 6 min
On episode #503, Eric and Neil talk about the quickest ways to make a 6-figure salary. Tune in for great tips on how to build your customer and financial base! Time-Stamped Show Notes: [00:27] Today’s Topic: The Quickest Way to Make a 6-Figure…
How Billionaires Are Different From Millionaires | Ep. #502
Dec 15, 2017 • 7 min
On episode #502, Eric and Neil talk about what makes billionaires different from millionaires. Tune in to hear about the attitude and outlook that drive these successful people. Time-Stamped Show Notes: [00:27] Today’s topic: How Billionaires Are…
How to Work from Luxury Hotels for Free (and Why WeWork Sucks) | Ep. #501
Dec 14, 2017 • 4 min
On episode #501, Eric and Neil discuss why they enjoy working out of luxury hotel lobbies, as opposed to a communal work space like WeWork. Tune in to hear why you should consider spending some of your time in luxury hotel lobbies. Time-Stamped…
How to Fly First Class Around the World for Free | Ep. #500
Dec 13, 2017 • 6 min
On episode #500, Eric and Neil discuss the value of credit card points programs and how you can use them to your advantage. Tune in for some great tips on how to make money while spending money. Time-Stamped Show Notes: [00:27] Today’s Topic:…
5 Simple Yet Effective Hacks that’ll Get Your Customers to Pay You Double the Money | Ep. #499
Dec 12, 2017 • 6 min
On episode #499, Eric and Neil list five hacks that will help you make more money off your customers (particularly existing customers). Tune in to hear some great tips that will help to increase your profits! Time-Stamped Show Notes: …
How to Throw a Virtual Conference When You Have No Audience | Ep. #498
Dec 11, 2017 • 6 min
In episode #498, Eric and Neil discuss how to throw a virtual conference when you don’t have a built-in audience. Tune in for tips and tricks for building an audience and making sure your information reaches the masses. Time-Stamped Show…
How to Increase Your iTunes Podcast Ranking | Ep. #497
Dec 10, 2017 • 8 min
In episode #497, Eric and Neil talk about how you can boost your iTunes podcast rating. Tune in to hear some great tips and hacks in order to gain subscribers, increase your popularity, and expand your business. Time-Stamped Show Notes: [00:28]…
5 Hacks to Generate Clients Using LinkedIn | Ep. #496
Dec 9, 2017 • 8 min
In episode #496, Eric and Neil talk about the five hacks you can use in order to generate clients using LinkedIn. Tune in for some great advice about how to use this networking site to your advantage. Time-Stamped Show Notes: [00:28] Today’s…
6 Ways to Exponentially Increase Your Traffic | Ep. #495
Dec 8, 2017 • 8 min
In episode #495, Eric and Neil point out six ways to exponentially increase traffic to your site. Tune in to hear about simple and effective ways to boost your business’ visibility. Time-Stamped Show Notes: [00:28] Today’s Topic: 6 Ways to…
Top Marketing Tools to Win Business Without Being Sleazy | Ep. #494
Dec 7, 2017 • 8 min
In episode #494, Eric and Neil talk about ways to promote your business and retain customers without resorting to sleazy tactics. Tune in to hear how you can promote your business in an easy and fun way. Time-Stamped Show Notes: [00:28] Today’s…
How to Step Away From Your Business So It Grows on Its Own | Ep. #493
Dec 6, 2017 • 9 min
In episode #493, Eric and Neil discuss how you can create paid ad funnels through which you can drive traffic to your site and earn revenue through sales. Tune in to hear some great tips on how to automate your business in your absence. Time-Stamped…
How to Run a Business While Traveling | Ep. #492
Dec 5, 2017 • 9 min
In episode #492, Eric and Neil talk about how to manage your business while traveling. Tune in for some great tips on how to stay involved while also trusting others to step up in your absence. Time-Stamped Show Notes: [00:22] Today’s Topic: How to…
Google’s AMP Is Killing Your Revenue | Ep. #491
Dec 4, 2017 • 4 min
In episode #491, Eric and Neil explain the purpose of Google’s AMP and why it may be killing your revenue. If you are an e-commerce business, this episode should be of particular interest to you. Tune in to discover how AMP is hurting your business….
Buffer and Hootsuite Are Hurting Your Facebook Reach | Ep. #490
Dec 3, 2017 • 3 min
In episode #490 of Marketing School, Eric and Neil explain why social media scheduling tools can hurt your numbers in terms of reach. Ultimately, live posts are still where it’s at. Time-Stamped Show Notes: [00:30] Today’s Topic: Buffer and…
How to Get Your First 1,000 Instagram Followers | Ep. #489
Dec 2, 2017 • 5 min
In episode #489, Eric and Neil give advice on how to increase the number of your Instagram followers. A lot of it is as simple as interacting and engaging others on the social media platform. Listen in for more specific advice on how to get your first…
Should You Work with an Agency or Hire Freelancers? | Ep. #488
Dec 1, 2017 • 6 min
In episode #488 of Marketing School, Eric and Neil discuss whether it is better to hire an agency or a freelancer to market your business. Tune in to learn which approach is best for you and your company. Time-Stamped Show Notes: [00:27] Today’s…
How to Learn Copywriting When You Suck at Writing | Ep. #487
Nov 30, 2017 • 7 min
In Episode #487, Eric and Neil discuss how to learn copywriting when you suck at writing. Tune in to learn that you don’t have to be an expert writer to be a copywriter. Focus on overcoming objections and solving problems. They also shares books,…
How to Create the Perfect About Page | Ep. #486
Nov 29, 2017 • 4 min
In Episode #486, Eric and Neil discuss how to create the perfect “About” page. Tune in to learn how to have an About page that resonates with people through storytelling, connecting emotionally, and giving readers next steps to follow….
How to Write a Killer Blog Conclusion that Leaves the Reader Satisfied | Ep. #485
Nov 28, 2017 • 3 min
In Episode #485, Eric and Neil discuss how to write a killer blog conclusion that leaves the reader satisfied. Tune in to learn how having a conclusion can encourage the skimmer to read the entire article, encourage engagement through next steps and…
How to Turn Marketing Qualified Leads into Sales Qualified Leads | Ep. #484
Nov 27, 2017 • 6 min
In Episode #484, Eric and Neil discuss how to turn marketing qualified leads into sales qualified leads. Tune in to learn the difference between a marketing qualified lead and a sales qualified lead; how to convert an MQL into an SQL through criteria,…
How to Do Content Marketing if You’re in a Boring Industry | Ep. #483
Nov 26, 2017 • 5 min
In Episode #483, Eric and Neil discuss how to do content marketing if you’re in a boring industry. Tune in to learn how you can use other forms of content like video, make content that is either fun or useful, find out what is popular, and build a…
How to Drive Traffic to Your Website Using YouTube | Ep. #482
Nov 25, 2017 • 5 min
In Episode #482, Eric and Neil discuss how to drive traffic to your website using YouTube. Tune in to learn how you can boost your ranking by having transcriptions on your website, linking to your site from your video, asking for people to visit your…
How to Become a Successful Vlogger if You’re Just Starting Today | Ep. #481
Nov 24, 2017 • 5 min
In Episode #481, Eric and Neil discuss how to become a successful vlogger if you’re just starting today. Tune in to learn the importance of good editing, original content, great audio, and video quality – while cranking out volume so you can get…
Link-Building Techniques that Will Become More Risky in 2018 | Ep. #480
Nov 23, 2017 • 4 min
In Episode #480, Eric and Neil discuss link building techniques that will become more risky in 2018. Tune in to know which strategies will still work for you and why you should always implement long-term plays into your marketing strategy….
How to Make Money From Videos | Ep. #479
Nov 22, 2017 • 4 min
In Episode #479, Eric and Neil discuss how to make money from videos. Tune in to learn how you can monetize your videos and the types of videos you can create to attract viewers. Time-Stamped Show Notes: 00:27 – Today’s topic: How to Make Money…
Conferences Are Going to Lose You Money Unless You Follow This Checklist | Ep. #478
Nov 21, 2017 • 6 min
In Episode #478, Eric and Neil share their own personal checklist for throwing a successful live event. Tune in to hear them discuss whether to use a free venue or one that costs money, the various methods to get the word out about your event, the…
How to Get More Views From Your Videos | Ep. #477
Nov 20, 2017 • 5 min
In Episode #477, Eric and Neil discuss how to get more views from your videos. Tune in to hear them share which tools you can use to improve how your tags are ranking on YouTube, why you should be publishing your videos on multiple platforms, and the…
Should You Worry About Google’s Cache Date? | Ep. #476
Nov 19, 2017 • 3 min
In Episode #476, Eric and Neil discuss whether you should be worrying about Google’s cache date. Neither Eric nor Neil worry about this too much, and the results of Neil’s tests show that ranking isn’t affected by cache date. Time…
How Many Backlinks Do You Really Need? | Ep. #475
Nov 18, 2017 • 4 min
In Episode #475, Eric and Neil talk about backlinks and provide insights which will help you decide how many backlinks you actually need. Eric and Neil provide strategies which will help you zero in on your backlink strategy which will ultimately help…
Do Infographics Still Work in Today’s Day and Age? | Ep. #474
Nov 17, 2017 • 4 min
In Episode #474, Eric and Neil discuss how high-end infographics still work and manage to pull in traffic. They recommend various sources for finding some great infographic designers and provide tips and tricks which will help you create something…
How to Double Your Sales by Spending More Per Click | Ep. #473
Nov 16, 2017 • 4 min
In Episode #473, Eric and Neil discuss how to double your sales by spending more per click. In an attempt to save money and reduce one’s cost per click, many businesses lose out on their opportunity for significant growth. Eric and Neil persuade…
What We Learned by Throwing Our First Conference | Ep. #472
Nov 15, 2017 • 5 min
In Episode #472, Eric and Neil discuss what they learned from throwing their first conference. Tune in to hear about the benefits and value of throwing a live event or attending other events, the importance of connecting with your audience, and why…
5 Marketing Books That’ll Change Your Life | Ep. #471
Nov 14, 2017 • 3 min
In Episode #471, Eric and Neil discuss five marketing books that’ll change your life. Tune in to find out which books are most influential in the industry and that will help you master the art of marketing! Time Stamped Show Notes: 00:27 –…
5 Business Books That’ll Change Your Life | Ep. #470
Nov 13, 2017 • 4 min
In Episode #470, Eric and Neil discuss five business books that’ll change your life. Tune in to learn what entrepreneurs are reading and how these particular authors will change the way you look at your business. Time Stamped Show Notes: 00:27 –…
The Big Mistake You’re Going to Make With Content Marketing | Ep. #469
Nov 12, 2017 • 4 min
In Episode #469, Eric and Neil discuss the big mistake you’re going to make with content marketing. Tune in to learn how your content can still be rendered useless, even though you’re gaining a load of traffic. You’ll also find out the true goal…
How to Make The Most of Black Friday Traffic Surges | Ep. #468
Nov 11, 2017 • 5 min
In Episode #468, Eric and Neil discuss how to make the most of Black Friday traffic surges. Tune in to learn how you can make the most out of this holiday sale season while still keeping your profit margins healthy. Time Stamped Show Notes: 00:27 –…
Simple SEO Preparations You Can Make for Black Friday | Ep. #467
Nov 10, 2017 • 4 min
In Episode #467, Eric and Neil discuss simple SEO preparations that can be made for Black Friday. Tune in to learn how you can boost your ranking prior to Black Friday so that you can maximize your audience’s awareness of your upcoming sales and…
What Neil & Eric Think About Affiliate Marketing | Ep. #466
Nov 9, 2017 • 4 min
In Episode #466, Eric and Neil discuss what they think about affiliate marketing. Tune in to learn the pros and cons of affiliate marketing and why both Eric and Neil LOVE it. Time Stamped Show Notes: 00:27 – Today’s topic: What Neil & Eric…
How SEO Is Going to Change in 2018 | Ep. #465
Nov 8, 2017 • 3 min
In Episode #465, Eric and Neil discuss how SEO is going to change in 2018. You’ll find out why that #1 spot in a search result is becoming more and more crucial for the purpose of voice searches. You’ll also hear what will affect your likelihood…
How to Find New Growth Opportunities | Ep. #464
Nov 7, 2017 • 3 min
In Episode #464, Eric and Neil discuss how to find new growth opportunities. Tune in to learn the websites you can visit that will help take you to that next level in your copy, landing page, and marketing strategies. You’ll also find out why it’s…
What Makes a Brand Special? | Ep. #463
Nov 6, 2017 • 3 min
In Episode #463, Eric and Neil discuss what makes the brand special. Tune in to learn how the big brands become a permanent mark in people’s homes and memories. Eric and Neil discuss how you, too, can make this impression on your customers. Time…
7 Marketing Tools You Should Be Checking Weekly | Ep. #462
Nov 5, 2017 • 3 min
In Episode #462, Eric and Neil discuss 7 marketing tools you should be checking weekly. Check your ranking, keep track of HIT keywords, and know what your competition is up to so that you can stay ahead of the game! Time Stamped Show Notes: 00:27 –…
What Is Minimum Viable SEO? | Ep. #461
Nov 4, 2017 • 4 min
In Episode #461, Eric and Neil discuss what minimum viable SEO is. Tune in to know the basic things you need to know to win the SEO game. Time Stamped Show Notes: 00:27 – Today’s topic: What Is Minimum Viable SEO? 00:37 – The minimum viable…
How to Increase Audience Retention on YouTube | Ep. #460
Nov 3, 2017 • 4 min
In Episode #460, Eric and Neil discuss how to increase audience retention on YouTube. Tune in to know how long people usually stay engaged in a video, the retention rate you want to aim for, and why visual hooks and valuable content are KEY for…
What Does a Healthy Link Profile Look Like? | Ep. #459
Nov 2, 2017 • 3 min
In Episode #459, Eric and Neil discuss what a healthy link profile looks like. Tune in to learn which sites will help you check your spam score. You’ll also find out why deep links are important. Time Stamped Show Notes: 00:27 – Today’s topic:…
How to Network With Other Marketers | Ep. #458
Nov 1, 2017 • 3 min
In Episode #458, Eric and Neil discuss how to network with other marketers. Tune in to learn how organizing a small dinner can help you connect with people and why it is important to engage with people on the same level. Time Stamped Show Notes: …
7 Tools To Help With Mobile CRO | Ep. #457
Oct 31, 2017 • 4 min
In Episode #457, Eric and Neil discuss 7 tools to help with mobile conversion rate optimization. Tune in to hear about the tools that Eric and Neil stand behind and will ensure that your mobile game is operating at its finest! Time Stamped Show…
What Should You Do to Combat Your Declining Facebook Reach? | Ep. #456
Oct 30, 2017 • 3 min
In Episode #456, Eric and Neil discuss what you should do to combat your declining Facebook reach. Tune in to learn the tactics you can employ today to grow your reach and why boosting posts to gain more traffic may not work to your advantage. …
How AI Will Connect Offline Marketing with Online Marketing | Ep. #455
Oct 29, 2017 • 4 min
In Episode #455, Eric and Neil discuss how AI will connect offline marketing with online marketing. Tune in to learn the benefits of AI and the impact it has on the world of marketing today and in the near future. Time Stamped Show Notes: 00:27…
How to Improve Your Ranking Position on Google Maps | Ep. #454
Oct 28, 2017 • 3 min
In Episode #454, Eric and Neil discuss how to improve your ranking position on Google Maps. Tune in to learn why citation is important for your local SEO and why your name and address need to match what is used on Google Maps. Time Stamped Show Notes:…
How to Drive More Sales Using Google Shopping | Ep. #453
Oct 27, 2017 • 3 min
In Episode #453, Eric and Neil discuss how to drive more sales using Google Shopping. Tune in to learn how you can successfully use Google Shopping, why it’s an excellent platform to show off your products, and why free shipping is guaranteed to…
What Is the Optimal Way to Create a Sitemap? | Ep. #452
Oct 26, 2017 • 2 min
In Episode #452, Eric and Neil discuss the optimal way to create a sitemap. Tune in to learn why creating a sitemap manually is NOT beneficial for you—especially with all the online tools you can leverage today. Time Stamped Show Notes: 00:27…
Should You Hire Senior Marketers or Junior Marketers? | Ep. #451
Oct 25, 2017 • 4 min
In Episode #451, Eric and Neil discuss whether you should hire senior marketers or junior marketers. Tune in to learn the benefits of each and also why Eric leans on the side of hiring junior marketers. Experienced marketer or not, Eric and Neil…
How to Use Surveying to Boost Your Conversions | Ep. #450
Oct 24, 2017 • 4 min
In Episode #450, Eric and Neil discuss how to use surveying to boost your conversions. Tune in to learn how Neil uses surveys to boost his conversions and discover the RIGHT type of questions people will want to answer. Time Stamped Show Notes: 00:27…
How to Use Emojis in Your Marketing | Ep. #449
Oct 23, 2017 • 3 min
In Episode #449, Eric and Neil discuss how to use emojis in your marketing. Tune in to learn why you should integrate emojis into your campaigns. You’ll learn how Eric and Neil utilize them and why emojis can even humanize a bot’s response to…
7 Types of Marketing that Are Long-term Plays | Ep. #448
Oct 22, 2017 • 4 min
In Episode #448, Eric and Neil discuss the 7 types of marketing that are long-term plays. Tune in to learn why your content marketing, link building, and podcasting efforts are worth it—even if your results take more than a year to show. Time…
Should You Rely on Google Search Console Data? | Ep. #447
Oct 21, 2017 • 3 min
In Episode #447, Eric and Neil discuss whether or not you should rely on Google Search Console data. Tune in to learn the difference between Google Search Console’s data to Google Analytics’ data and why it’s important to cross-reference what…
Does Adding More Text to a Page Always Result in Increased Long-tail Traffic? | Ep. #446
Oct 20, 2017 • 3 min
In Episode #446, Eric and Neil discuss whether adding more text to a page will always result in increased long-tail traffic. Tune in to learn how to effectively add more text to your content and why you should NOT do it if you’re at rank zero. Time…
How to Make Google Analytics More Actionable | Ep. #445
Oct 19, 2017 • 4 min
In Episode #445, Eric and Neil discuss how to make Google Analytics more actionable. Tune in to learn how you can use Google Analytics to your advantage and which metrics you can track or test by using its many features. Time Stamped Show Notes: …
How to Make a Professional Podcast | Ep. #444
Oct 18, 2017 • 5 min
In Episode #444, Eric and Neil discuss how to make a professional podcast. Tune in to learn what Eric and Neil use to create their own podcast. They’ll break down their processes and tell you how they can remain hands-off, yet still maintain the…
How to Use Google Trends to Improve Your SEO | Ep. #443
Oct 17, 2017 • 3 min
In Episode #443, Eric and Neil discuss how to use Google Trends to improve your SEO. Tune in to learn how Google Trends can give you an edge with your content. From seeing what’s currently trending online to discovering what pops up when you search…
How to Create a Landing Page | Ep. #442
Oct 16, 2017 • 3 min
In Episode #442, Eric and Neil discuss how to create a landing page. Tune in to learn the tools that you can use to create a stunning landing page, and, if you need it, where you can find inspiration to make your landing page stand out! Time Stamped…
How to Avoid Over-Servicing Clients | Ep. #441
Oct 15, 2017 • 4 min
In Episode #441, Eric and Neil discuss how to avoid over-servicing clients. Tune in to learn what the Zero Dollar Charge Order is, the value of doing exactly what’s stated in your contract, and how to prevent being taken advantage of by your…
7 Ways to Keep Potential Clients Engaged During Business Pitches | Ep. #440
Oct 14, 2017 • 4 min
In Episode #440, Eric and Neil discuss seven ways to keep potential clients engaged during business pitches. Tune in to learn the value of being honest, using story, and ensuring that your clients are the ones doing most of the talking to increase…
What Are the Major Differences Between PPC Ads on Mobile and Desktop? | Ep. #439
Oct 13, 2017 • 3 min
In Episode #439, Eric and Neil discuss the major differences between PPC ads on mobile and desktop. Tune in to learn what you need to consider when creating a well-executed ad and the value of testing the experience on every single device. Time…
How to Improve Brand Loyalty | Ep. #438
Oct 12, 2017 • 3 min
In Episode #438, Eric and Neil discuss how to improve brand quality. Tune in to learn how you can effectively boost the quality of your brand, make people talk about you, and what you need to be doing to increase customer loyalty. Time Stamped…
How to Create an Irresistible Product or Service Guarantee | Ep. #437
Oct 11, 2017 • 4 min
In Episode #437, Eric and Neil discuss how to create an irresistible product or service guarantee. Tune in to learn what some of the big brands are doing to provide top-notch service guarantees and how you can effectively implement your own. …
Is TV Advertising Really Worth It? | Ep. #436
Oct 10, 2017 • 3 min
In Episode #436, Eric and Neil discuss if TV advertising is really worth it. Tune in to learn whether or not TV ads is worth your investment OR if it’s more advantageous for you to utilize digital ads. Time Stamped Show Notes: 00:27 – Today’s…
How to Own Negative Social Media Comments | Ep. #435
Oct 9, 2017 • 5 min
In Episode #435, Eric and Neil discuss how to own negative social media comments. Tune in to know just how Eric and Neil handle the criticism and why it helped them improve and grow as professionals in the long run! Time Stamped Show Notes: 00:27 –…
How Important Are Headings for SEO? | Ep. #434
Oct 8, 2017 • 2 min
In Episode #434, Eric and Neil discuss how important headings are for SEO. Tune in to learn why you should still take your sweet time on your headings and how it helps boost your website’s ranking. Time Stamped Show Notes: 00:27 – Today’s…
How to Quickly Find the Most Popular Blogs in a Niche | Ep. #433
Oct 7, 2017 • 3 min
In Episode #433, Eric and Neil discuss how to quickly find the most popular blogs in a niche and list the top websites that will help you find them. Tune in to find out the most reliable and useful tool to date. Time Stamped Show Notes: 00:27 –…
How to Secure Your Website | Ep. #432
Oct 6, 2017 • 4 min
In Episode #432, Eric and Neil discuss how to secure your website. Tune in to learn why a two-factor authentication for your website is better and the importance of backing up your website for security reasons. Time Stamped Show Notes: 00:27 –…
7 WordPress Plugins You Ought to Use | Ep. #431
Oct 5, 2017 • 3 min
In Episode #431, Eric and Neil discuss 7 WordPress plugins you ought to use. Tune in and take note of the plugins that you need for your WordPress site—especially if it is the face of your business. Time Stamped Show Notes: 00:27 – Today’s…
How to Generate More YouTube Search Traffic | Ep. #430
Oct 4, 2017 • 3 min
In episode #430, Eric and Neil discuss how to generate more YouTube search traffic. Tune in to learn how you can revamp your videos to attract more traffic and why your watch time is important. Time Stamped Show Notes: 00:27 – Today’s topic: How…
7 Tips for Increasing Engagement with Your Blog | Ep. #429
Oct 3, 2017 • 4 min
In Episode #429, Eric and Neil discuss 7 tips for increasing engagement with your blog. Tune in to learn how you can boost your viewer’s engagement levels and hook them so they have to keep coming back for more. Time Stamped Show Notes: 00:27…
How to Correctly Use Live Chat on Your Website | Ep. #428
Oct 2, 2017 • 5 min
In Episode #428, Eric and Neil discuss how to correctly use live chat on your website. Tune in to learn how you can target the right people using live chat and convert them into sales. Time Stamped Show Notes: 00:27 – Today’s topic: How to…
Should You Hire an Agency for Link Building? | Ep. #427
Oct 1, 2017 • 4 min
In Episode #427, Eric and Neil discuss if should you hire an agency for link building. Tune in to learn if it’s worth it to hire a great agency to do link building for you OR if you’re better off doing it in-house. Time Stamped Show Notes: 00:27…
How to Spy on Your Competition | Ep. #426
Sep 30, 2017 • 5 min
In Episode #426, Eric and Neil discuss how to spy on your competition. Tune in to discover the tools that will help you see what your competitors are up to, how you can compete, and ways you can replicate their strategies. Time Stamped Show Notes: …
How Much Should You Spend on Content Promotion? | Ep. #425
Sep 29, 2017 • 5 min
In Episode #425, Eric and Neil discuss how much you should spend on content promotion. Tune in to discover just how little you need to promote your content. And, if you prefer to spend nothing at all, the alternative methods you can employ to get your…
What Part of Your Funnel Should You Focus On? | Ep. #424
Sep 28, 2017 • 4 min
In Episode #424, Eric and Neil discuss what part of your funnel you should focus on. Tune in to learn the different parts of a funnel, how to find your weakness, and the actions you can take to make sure your funnel is running (and converting)…
7-Point Website Redesign Checklist | Ep. #423
Sep 27, 2017 • 4 min
In Episode #423, Eric and Neil discuss the 7 point, website redesign checklist. Tune in to know what you need to consider before changing or redesigning your website. This way you can make the changes without any risk to your traffic. Time Stamped…
How to Market Your Business at a Conference Without Sponsoring It | Ep. #422
Sep 26, 2017 • 4 min
In Episode #422, Eric and Neil discuss how to market your business at a conference without sponsoring it. Tune in to learn what you need to do on the day of the conference to market your business tactfully and effectively. Time Stamped Show Notes: …
How to Stay Consistent With Your Content Marketing | Ep. #421
Sep 25, 2017 • 3 min
In Episode #421, Eric and Neil discuss how to stay consistent with your content marketing. Tune in to learn the importance of following a routine, creating a content calendar and sticking to a 30-day timeframe. Time Stamped Show Notes: 00:27 –…
What Makes a Brand Stand Out? | Ep. #420
Sep 24, 2017 • 5 min
In Episode #420, Eric and Neil discuss what makes a brand stand out. Tune in to learn how a brand’s interaction with its customers only leads to customer loyalty and followers who will champion for your brand! Time Stamped Show Notes: 00:27 –…
Lessons Learned From Writing A Bestselling Book | Ep. #419
Sep 23, 2017 • 5 min
In Episode #419, Eric and Neil discuss the lessons Neil learned from writing a New York Times best-selling book. Tune in to learn Neil’s rather large disappoint AFTER writing his book and why being on the bestseller list doesn’t actually guarantee…
Why You Shouldn’t Copy Someone Else’s Marketing | Ep. #418
Sep 22, 2017 • 4 min
In Episode #418, Eric and Neil discuss why you shouldn’t copy someone else’s marketing. Tune in to discover if replicating other’s marketing techniques actually works for you OR if you’re better off creating your own marketing strategy. Time…
How to Identify Evergreen Content Opportunities | Ep. #417
Sep 21, 2017 • 4 min
In Episode #417, Eric and Neil discuss how to identify evergreen content opportunities. Tune in to learn how you can gain new ideas regarding the evergreen content you should be writing about and why it will help you maintain (or GAIN) traffic for…
How to Generate Leads With Free Tools | Ep. #416
Sep 20, 2017 • 4 min
In Episode #416, Eric and Neil discuss how to generate leads with free tools. Tune in to learn which tools you can create in order to generate more leads, and Neil shares his highly effective marketing tool that reels in an incredible amount of…
7 AdWords Tricks & Tips That’ll Boost Your ROI | Ep. #415
Sep 19, 2017 • 6 min
In Episode #415, Eric and Neil discuss 7 AdWords tricks and tips that’ll boost your ROI. Tune in to learn why you need to pay attention to your keywords and geo-target your offers. Time Stamped Show Notes: 00:27 – Today’s topic: 7 AdWords…
How to Generate Audience Insights Using Facebook | Ep. #414
Sep 18, 2017 • 4 min
In Episode #414, Eric and Neil discuss how to generate audience insights using Facebook. Tune in to learn why Facebook’s data is more accurate than Google Insights and how important Facebook Pixel can be for your website. Time Stamped Show…
How to Get Good Photos and Audio Files for Your Content | Ep. #413
Sep 17, 2017 • 4 min
In Episode #413, Eric and Neil discuss how to get good photos and audio files for your content. Tune in to discover where you can get royalty-free photos and audio files and why it’s advantageous for you to add media to your content today! Time…
How to Build Retargeting Lists With Outbound Prospecting | Ep. #412
Sep 16, 2017 • 7 min
In Episode #412, Eric and Neil discuss how to build retargeting lists with outbound prospecting. Tune in to learn how you can retarget without breaking any terms or service agreements and why the rule of 7 is still effective in marketing today. Time…
What Neil and Eric Do for Content Promotion | Ep. #411
Sep 15, 2017 • 6 min
In Episode #411, Eric and Neil discuss what they do for content promotion. Tune in to learn why your competitors in the same space are actually your allies. You’ll also find out the tools that Eric and Neil have leveraged to promote their content….
What Is an Advertorial (And How Can You Use Them)? | Ep. #410
Sep 14, 2017 • 4 min
In Episode #410, Eric and Neil discuss the bones of an advertorial and how you can use them to grow your business. Tune in to learn the characteristics of an effective advertorial and the websites that will market your advertorial for you. Time…
Why You Ought to Pay For Celebrity Endorsements | Ep. #409
Sep 13, 2017 • 6 min
In Episode #409, Eric and Neil discuss why you ought to pay for celebrity endorsements. Tune in to find out how to make celebrity endorsements possible and the potential gains you can receive by investing in them. Time Stamped Show Notes: 00:27 –…
Beginner’s Guide to Quora Ads | Ep. #408
Sep 12, 2017 • 7 min
In Episode #408, Eric and Neil provide the beginner’s guide to Quora ads. Tune in to learn what you need to know to start advertising on Quora and why now is the right time opt in! Time Stamped Show Notes: 00:27 – Today’s topic: Beginner’s…
How to Increase Your Email Deliverability | Ep. #407
Sep 11, 2017 • 3 min
In Episode #407, Eric and Neil discuss how to increase your email deliverability. Tune in to discover which provider works best and the techniques you can employ today to increase your deliverability! Time Stamped Show Notes: 00:27 – Today’s…
Do Webinars Still Work? | Ep. #406
Sep 10, 2017 • 6 min
In Episode #406, Eric and Neil discuss whether webinars still work. Tune in to learn why webinars still work, though it depends on several factors. Eric and Neil discuss why webinars no longer convert as well as they used to and give you the tools you…
Should You Sponsor Conferences or Not? | Ep. #405
Sep 9, 2017 • 4 min
In Episode #405, Eric and Neil discuss whether should you consider sponsoring conferences or not. Tune in to learn the ROI that you can get from sponsoring a conference and why Eric prefers to invest in small events. Time Stamped Show Notes: 00:27…
Should You Throw Live Events? | Ep. #404
Sep 8, 2017 • 7 min
In Episode #404, Eric and Neil discuss whether or not you should throw live events. Live events are excellent opportunities to expand your network. Tune in to learn why Eric throws his live events and dinners monthly and the reason he does them for…
How To Build A Personal Brand | Ep. #403
Sep 7, 2017 • 5 min
In Episode #403, Eric and Neil discuss how to build a personal brand. Tune in to learn the difference between a corporate and personal brand. You’ll also hear how Eric and Neil built their own personal brands up to where they are now. Time…
How to Build A Strong Corporate Brand Using Social Media | Ep. #402
Sep 6, 2017 • 5 min
In Episode #402, Eric and Neil discuss how to build a strong corporate brand using social media. Tune in to learn how you can strengthen your brand through social media and how you can fast track the growth process by using strategies that have worked…
How to Get Social Media Traffic When You Have No Followers (And No Money) | Ep. #401
Sep 5, 2017 • 5 min
In Episode #401, Eric and Neil discuss how to get social media traffic when you have no followers and no money. Tune in to learn a few easy tactics that can get people sharing your content. You’ll also find out the importance of reaching out to the…
Should You Host Your Own Conference? | Ep. #400
Sep 4, 2017 • 5 min
In Episode #400, Eric and Neil discuss the pros and cons of hosting your own conference, and why you need to accept the reality that you’re going to lose money at the front-end. Time Stamped Show Notes: 00:28 – Today’s topic: Should You Host…
How to Rank a 10-Page Website | Ep. #399
Sep 3, 2017 • 4 min
In Episode #399, Eric and Neil discuss how to rank a 10-page website. Tune in to learn how you can slowly gain traction in spite of only having a few pages by placing massive emphasis on the quality of those 10 pages. Time Stamped Show Notes: …
How to Scale Your Content Outreach | Ep. #398
Sep 2, 2017 • 5 min
In Episode #398, Eric and Neil discuss the art of scaling content for outreach. Tune in to learn exactly what you can do to not only develop great content, but promote it effectively. Time Stamped Show Notes: 00:27 – Today’s topic: How to Scale…
What Are Seinfeld Emails (And How to Leverage Them)? | Ep. #397
Sep 1, 2017 • 5 min
In Episode #397, Eric and Neil discuss what Seinfeld emails are and how you can leverage them to enhance your business. Tune in to learn how can writing about nothing (literally) can lead to increases in both your network and your sales. Time Stamped…
Should You Invest In Marketing Swag? | Ep. #396
Aug 31, 2017 • 5 min
In Episode #396, Eric and Neil discuss whether or not you should invest in typical marketing swag. Tune in to learn why Eric and Neil won’t spend a cent on swag while Sujan, Single Grain’s founder, blogged that he made $500K from it. Time Stamped…
Should You Involve an SEO When Building a New Website? | Ep. #395
Aug 30, 2017 • 3 min
In Episode #395, Eric and Neil discuss whether or not you should think heavily about SEO when building your new website, and what tools you should incorporate if you ultimately decide that an SEO needs to be a big part of your initial build. …
How to Get More Business Value Out of LinkedIn | Ep. #394
Aug 29, 2017 • 5 min
In Episode #394, Eric and Neil discuss how to get more business value out of LinkedIn. Tune in to learn how LinkedIn is enhancing its platform to create more engagement amongst its users, and the very real benefits of updating your LinkedIn profile…
How to Ensure that Your Team Stays Productive When You’re Out of Office | Ep. #393
Aug 28, 2017 • 6 min
In Episode #393, Eric and Neil discuss how to ensure that your team stays productive when you’re out of the office. Tune in to learn how you can keep your people on track with their goals regardless of your absence, and simultaneously build a…
Tools That Make Paid Advertising Easier | Ep. #392
Aug 27, 2017 • 4 min
In Episode #392, Eric and Neil discuss the tools that make paid advertising easier. Tune in to learn why Eric and Neil recommend sticking with Google and Facebook’s native tools to track paid advertising on every channel. Time Stamped Show Notes: …
Should You Be Worried About Your Domain Authority? | Ep. #391
Aug 26, 2017 • 4 min
In Episode #391, Eric and Neil discuss whether you should be worried about your domain authority. Tune in to learn how domain authority helps your search traffic and why Eric doesn’t worry about his domain authority. Time Stamped Show Notes: 00:27…
How to Avoid Writer’s Block | Ep. #390
Aug 25, 2017 • 4 min
In Episode #390, Eric and Neil talk about avoiding writer’s block. Tune in to learn how they keep their creative juices flowing even in those moments of low energy and low enthusiasm, and the tools they use to stay productive and focused. Time…
Neil and Eric’s Tips for First-Time Paid Advertisers | Ep. #389
Aug 24, 2017 • 7 min
In Episode #389, Eric and Neil discuss tips for first-time paid advertisers. Tune in to learn what Eric and Neil do personally in handling their paid advertising, how you can be cost efficient in your paid ads, and why it is essential to enroll in a…
Should You Invest Your Time in Snapchat Or Instagram Stories? | Ep. #388
Aug 23, 2017 • 4 min
In Episode #388, Eric and Neil discuss whether you should invest your time in Snapchat or in Instagram stories. Tune in to learn which social media site should take more of your time, energy and focus. Also, learn from the best as Eric and Neil…
Marketing Lessons from Classic Infomercials | Ep. #387
Aug 22, 2017 • 5 min
In Episode #387, Eric and Neil discuss marketing lessons you can gain from watching classic infomercials. Tune in to discover the similarities between infomercials and regular marketing tactics. You’ll also find out how infomercials have become so…
How To Manage Your First Marketing Hire if You’re Not a Marketer Yourself | Ep. #386
Aug 21, 2017 • 4 min
In Episode #386, Eric and Neil discuss how to manage your first marketing hire if you’re not a marketer yourself. Tune in to learn the right questions you need to ask a potential marketing hire and the importance of a marketer being able to plan and…
How to Monitor Your Backlink Profile in 15 Minutes or Less in a Week | Ep. #385
Aug 20, 2017 • 4 min
In Episode #385, Eric and Neil discuss how to monitor your backlinks in 15 minutes or less per week. Tune in to learn the advantages of checking your backlinks—such as building your network and watching for those who can negatively affect your…
Why It’s Important To Diversify Your Traffic Sources | Ep. #384
Aug 19, 2017 • 4 min
In Episode #384, Eric and Neil discuss why it’s important to diversify your traffic sources. Tune in to know the key traffic sources you should be leveraging and why you shouldn’t focus on just one traffic source. You’ll also discover the top,…
How to Make Users Watch Your Full Video | Ep. #383
Aug 18, 2017 • 5 min
In Episode #383, Eric and Neil discuss how to make users watch your full video. Tune in to learn what strategies you can employ to keep your audience engaged. You’ll find the value of a good hook and the importance of producing high quality…
How to Determine Customer Lifetime Value | Ep. #382
Aug 17, 2017 • 4 min
In Episode #382, Eric and Neil discuss how to determine customer lifetime value. Tune in to learn the simplest formula you can use to calculate your customer lifetime value. Eric and Neil also drop several online tools that simplify the process and…
The Difference Between Macro and Micro-Conversions | Ep. #381
Aug 16, 2017 • 4 min
In Episode #381, Eric and Neil discuss the difference between macro and micro-conversions. Tune in as Eric and Neil define what these conversions are and which ones deserve more of your attention and focus, what you need to track and how often, and…
How to Ramp Up Content Production | Ep. #380
Aug 15, 2017 • 6 min
In Episode #380, Eric and Neil discuss how to ramp up content production. Tune in to learn how to maintain structure, quality and form when it comes to rapid content production. You’ll also learn how known influencers, such as Chalene Johnson and…
What Is Link Blending (and How To Do It Fast) | Ep. #379
Aug 14, 2017 • 4 min
In Episode #379, Eric and Neil discuss what link blending is and how to do it fast. Tune in to learn how to execute link blending as a part of your process for boosting your rank. You’ll learn just what it takes to be in a “good neighborhood”…
The Marketing Benefits of Google Tag Manager | Ep. #378
Aug 13, 2017 • 4 min
In Episode #378, Eric and Neil discuss the marketing benefits of Google Tag Manager. Tune in to learn why marketers need to be using Google Tag Manager today and why you will no longer be needing to depend on your developer to get certain tasks done….
Tried and Tested Ways of Building Local Links | Ep. #377
Aug 12, 2017 • 4 min
In Episode #377, Eric and Neil discuss the tried and tested methods for building local links. Tune in to learn the simple steps that will help you increase your rank on a local scale. You’ll also find out who you need to be reaching out to when…
Is It Better to Create a Mobile Website or a Mobile App? | Ep. #376
Aug 11, 2017 • 5 min
In Episode #376, Eric and Neil discuss whether it is better to create a mobile website or a mobile app. Tune in to decide whether it’s worth your time to create an app or just focus on your website being optimized for mobile. Eric and Neil discuss…
How to Distribute Your Podcast | Ep. #375
Aug 10, 2017 • 6 min
In Episode #375, Eric and Neil discuss how to distribute your podcast. Not everyone is on YouTube or iTunes. With all the platforms that are out there for broadcasting podcasts, it’s your responsibility as a podcaster to get your content to the…
Should You Use Manual Bidding on Facebook Ads? | Ep. #374
Aug 9, 2017 • 4 min
In Episode #374, Eric and Neil discuss whether you should be using manual bidding for your Facebook ads. People have been running ads on Facebook for years now and still rely on the automatic bidding and optimization features for their ads. Tune in to…
How Many Links Do You Really Need to Rank Well? | Ep. #373
Aug 8, 2017 • 5 min
In Episode #373, Eric and Neil discuss how many links you really need to rank well. Tune in as Eric and Neil remind us of the TWO most important factors for SEO. They’ll also explain why The Penny Hoarder gets more traffic than Neil does and why…
Do Social Sharing Buttons Still Work? | Ep. #372
Aug 7, 2017 • 4 min
In Episode #372, Eric and Neil discuss whether social sharing buttons still work. Tune-in to learn whether social sharing buttons are effective in driving traffic to your site, how to use them properly if you still wish to use them, and an alternative…
How to Get Started With Podcast Advertising | Ep. #371
Aug 6, 2017 • 5 min
In Episode #371, Eric and Neil discuss how to get started with podcast advertising. Podcast advertising is becoming more and more lucrative—especially for leading podcasters such as John Lee Dumas and Tim Ferriss. Tune in to learn how much you can…
How to Determine Your One Key Metric | Ep. #370
Aug 5, 2017 • 4 min
In Episode #370, Eric and Neil discuss how to determine your one key metric. When you establish a set goal or priority, then all your tasks will follow suit to achieve that goal. But what IS that one measure that you look to as a company? Tune in to…
What Drives More Traffic: Quality Content VS Quantity | Ep. #369
Aug 4, 2017 • 4 min
In Episode #369, Eric and Neil discuss what drives more traffic, quality content or quantity content. This is an age-old debate and the answer depends on pretty obvious factors such as the size of your team and budget. Tune in to hear the route Eric…
Why You Should Pay Attention To Facebook Groups | Ep. #368
Aug 3, 2017 • 4 min
In Episode #368, Eric and Neil discuss why you should pay attention to Facebook groups. Tune in to learn the pros of joining Facebook groups, starting your own for your company, and how to extract and give value to these online communities. Time…
Is Blog Commenting Dead? | Ep. #367
Aug 2, 2017 • 4 min
In Episode #367, Eric and Neil discuss whether blog commenting is dead. Tune in to learn why blog commenting is NOT dead in Eric and Neil’s opinion. They’ll list the reasons why they still do it and explain the benefits you can gain from…
Growth Is Getting Harder (And What You Can Do About It) | Ep. #366
Aug 1, 2017 • 7 min
In Episode #366, Eric and Neil discuss how growth is getting harder and what you can do about it. In terms of marketing, it seems that everything repeats itself. Now, more than ever, is the time to get CREATIVE in order to stand out. Tune in to learn…
3 Creative Ways to Mine For Leads | Ep. #365
Jul 31, 2017 • 6 min
In Episode #365, Eric and Neil discuss 3 creative ways to mine for leads. Sifting through your inbox for relevant leads is a real time-killer. Eric can get anywhere from 2K to 25K emails a month for his agency and, therefore, knows why it’s…
7 Apps That Marketers Should Install On Their Phone | Ep. #364
Jul 30, 2017 • 6 min
In Episode #364, Eric and Neil discuss 7 apps that marketers should install on their phone. The ideas don’t stop flowing even though you’re on the move, so that’s why it’s good to have the right apps on mobile so you don’t miss a beat….
How to Get Traffic From Google News | Ep. #363
Jul 29, 2017 • 4 min
In Episode #363, Eric and Neil discuss how to get more traffic from Google News. Eric is currently going through the process of what it takes to be featured on Google News. He breaks down the requirements of Google News as well as the BENEFITS for…
How Marketing Can Help Your Sales Team | Ep. #362
Jul 28, 2017 • 6 min
In Episode #362, Eric and Neil discuss how marketing can help your sales team. These two teams have the tendency to be at odds with each other when there is so much opportunity to benefit from one another. In fact, when marketers are successful at…
How to Create Engaging Instagram Story Ads | Ep. #361
Jul 27, 2017 • 4 min
In Episode #361, Eric and Neil discuss how to create engaging Instagram story ads. Instagram is an effective tool that can be leveraged for your marketing strategy, but you need to know how to use it right. Tune in to learn how you construct an…
7 Growth Hacking Examples You Can Learn From | Ep. #360
Jul 26, 2017 • 7 min
In Episode #360, Eric and Neil discuss 7 growth hacking examples you can learn from. Tune in to be inspired by how these companies skyrocketed their branding and acquired more customers using a few tactical strategies. If you want to grow your…
5 Tools That’ll Help You Track Your Search Engine Rankings | Ep. #359
Jul 25, 2017 • 3 min
In Episode #359, Eric and Neil discuss 5 tools that’ll help you track your search engine rankings. Tune in to know the benefits of SEO tracking, why it’s good to see how your competitors are doing and how tracking can help you see what you need to…
Are Focus Groups Still Worth the Investment for Market Research? | Ep. #358
Jul 24, 2017 • 4 min
In Episode #358, Eric and Neil discuss whether a focus group is still worth the investment for market research. Tune in to learn more about focus groups and how technology has played a major role in how we conduct market research today! Time Stamped…
3 Creative Ways to Attract Your Ideal Customer | Ep. #357
Jul 23, 2017 • 4 min
In Episode #357, Eric and Neil discuss 3 creative ways to attract your ideal customer. Tune in to learn how you can draw the most curated customers to your website without coming off as spam. They’ll also discuss the benefits of hosting an event…
7 Metrics You Ought to Monitor in Google Analytics | Ep. #356
Jul 22, 2017 • 5 min
In Episode #356, Eric and Neil discuss the 7 metrics you ought to monitor in Google Analytics. Tune in to learn how you can use these metrics in Google Analytics to drive more traffic to your site and increase your ROI. Time Stamped Show Notes: …
How to Retain Your Customers | Ep. #355
Jul 21, 2017 • 6 min
In Episode #355, Eric and Neil discuss how to retain your customers. Customer experience has the largest impact when it comes to loyalty. When you treat your customers well—acknowledging their value as client and friend—they will stay true to you,…
How to Build DA 70+ Links | Ep. #354
Jul 20, 2017 • 3 min
In Episode #354, Eric and Neil discuss how to build DA 70+ links. Tune in to learn how you can effectively build your DA links and the importance of having the BEST content in your respective field before approaching high DA sites you want to link…
Should You Use Pop-ups? | Ep. #353
Jul 19, 2017 • 3 min
In Episode #353, Eric and Neil discuss whether or not you should use a pop-up. Tune in to hear Eric and Neil’s experience with pop-ups, why they still work, and how you can recoup your spending by using this tool. Time Stamped Show Notes: 00:27 –…
7 Advanced Segments You Ought to Set Up in Google Analytics | Ep. #352
Jul 18, 2017 • 6 min
In Episode #352, Eric and Neil discuss the 7 advanced segments you should be setting up in Google Analytics. Tune in to know how evaluating segmented data can improve your customers’ user experience, provide you a picture of your search traffic…
7 Chrome Extensions Every Marketer Ought to Use | Ep. #351
Jul 17, 2017 • 4 min
In Episode #351, Eric and Neil discuss 7 chrome extensions that every marketer ought to use. Tune in to learn how these chrome extensions can make your work as a marketer easier so that you’re using your time in a way that maximizes…
How to Get Press Like Richard Branson | Ep. #350
Jul 16, 2017 • 4 min
In Episode #350, Eric and Neil discuss how to get press like Richard Branson. Tune in to hear about Richard Branson’s unreal PR stunts that put Virgin company on the map! You’ll also find out why standing out and being bold is just what you…
How to Rank #1 in Google | Ep. #349
Jul 15, 2017 • 4 min
In Episode #349, Eric and Neil discuss how to rank #1 in Google. Tune in to learn how you can work your way up to the TOP of the Google search results and why being consistent and thorough with your content can skyrocket your ranking. Time Stamped…
How to Hire a Blog Editor | Ep. #348
Jul 14, 2017 • 6 min
In Episode #348, Eric and Neil discuss how to hire a blog editor. Tune in to learn the tasks you can assign your prospective editor. Assess as much as you can before hiring an editor such as whether or not you they can work well with you. You’ll…
Why Do Big Brands Get Away With Spammy Link Building? | Ep. #347
Jul 13, 2017 • 7 min
In Episode #347, Eric and Neil discuss why big brands get away with spammy link building. Tune in to learn how Google has changed their algorithms, making businesses think twice about using shady link tactics. And even if these tactics work, find out…
Is Public Speaking Worth It? | Ep. #346
Jul 12, 2017 • 5 min
In Episode #346, Eric and Neil discuss whether public speaking is worth it. Tune in to find out the benefits of public speaking, such as networking and increasing your brand awareness. Eric and Neil also discuss what they aim for whenever they…
How to Become a Contributor For Well-Known Publications | Ep. #345
Jul 11, 2017 • 5 min
In Episode #345, Eric and Neil discuss how to become a contributor for well-known publications. Tune in to learn the strategies that will land you that GREAT deal—you only need one to make your efforts worth it. You’ll find out the importance of…
How to Attract Top Marketing Talent | Ep. #344
Jul 10, 2017 • 6 min
In Episode #344, Eric and Neil discuss how to attract TOP marketing talent. Tune in to learn how you can easily find the top marketing talent, how to leverage LinkedIn updates for making those contacts, and the importance of communicating who you are…
How to Use Polls to Attract New Customers | Ep. #343
Jul 9, 2017 • 4 min
In Episode #343, Eric and Neil discuss how to use polls to attract new customers. Tune in to learn how you can use polls to engage and interact with your customers and, at the same time, attract new leads! Time Stamped Show Notes: 00:27 – Today’s…
How to Leverage Quora Ads | Ep. #342
Jul 8, 2017 • 6 min
In Episode #342, Eric and Neil discuss how to leverage Quora ads. Tune in to learn why NOW is a good time to invest in Quora ads and the do’s and don’ts when it comes to answering a question to draw new business in. Time Stamped Show Notes: 00:27…
What Pages on Your Site Should You Consider No-Indexing? | Ep. #341
Jul 7, 2017 • 4 min
In Episode #341, Eric and Neil discuss which pages on your site you should consider no-indexing. Tune in to learn what pages on your website are the BEST candidates for no-indexing and how no-indexing pages can affect your crawl budget for the…
How to Do Customer Development | Ep. #340
Jul 6, 2017 • 5 min
In Episode #340, Eric and Neil discuss how to do customer development. Tune in to learn the importance of getting every kind of customer’s feedback so that you can to adjust your sales strategy and boost your revenue, today! Time Stamped Show Notes:…
How to Leverage Micro Influencers | Ep. #339
Jul 5, 2017 • 5 min
In Episode #339, Eric and Neil discuss how to leverage micro influencers. Micro influencers are those who have anywhere from thousands to 10K followers. When you get into the millions, you’re dealing with macro influencers. Tune in to learn if you…
Is Bing Worth Your Attention? | Ep. #338
Jul 4, 2017 • 4 min
In Episode #338, Eric and Neil discuss if Bing is worth your attention. Tune in to learn why you should hop on Bing if you’re reaching an older demographic and the benefits and tools offered by Bing that will drive your ROI. Time Stamped Show Notes:…
How to Get Your Blog Readers to Come Back to Your Site | Ep. #337
Jul 3, 2017 • 4 min
In Episode #337, Eric and Neil discuss how to get your blog readers to come back to your site. Tune in to learn how you can keep your readers up to date on all your content, the importance of bringing your readers back to your website, and how being…
7 Tools to Help You Promote Your Content | Ep. #336
Jul 2, 2017 • 5 min
In Episode #336, Eric and Neil discuss 7 tools to help you promote your content. Tune in to learn these standout, effective tools that can elevate your content promotion. You’ll also find out why contacting those who follow your competitors can help…
How to Rank Higher on YouTube | Ep. #335
Jul 1, 2017 • 6 min
In Episode #335, Eric and Neil discuss how to rank higher on YouTube. Tune in to learn how you can successfully get your video ranking to new heights on YouTube and why a putting out a 20-minute video is better than a 2-minute one. Time Stamped Show…
How to Be Top Of Mind | Ep. #334
Jun 30, 2017 • 5 min
In Episode #334, Eric and Neil discuss how to be top of mind. Tune in to learn how Eric and Neil became top of mind with the content they put out there. They give you all their strategies that will increase your following and resulting views so that…
How to Create a Target Prospect List | Ep. #333
Jun 29, 2017 • 5 min
In Episode #333, Eric and Neil discuss how to create a target prospect list. Tune in to learn how a target prospect list is different from a simple prospect list. You’ll also see how a more targeted list creates a greater chance of conversion and…
Should You Document or Create Content? | Ep. #332
Jun 28, 2017 • 4 min
In Episode #332, Eric and Neil discuss if you should document or create content. Tune in to learn the difference between documenting and creating a content and why your personality and lifestyle are key factors for deciding what’s best for you. Time…
How to Find Influencers on Instagram | Ep. #331
Jun 27, 2017 • 5 min
In Episode #331, Eric and Neil discuss how to find influencers on Instagram. Tune in to learn how you can find influencers that are popular in your industry. Eric and Neil discuss the easiest and fastest way to get going with an influencer…
When You Should Be Upgrading, Consolidating or Deleting Your Content | Ep. #330
Jun 26, 2017 • 5 min
In Episode #330, Eric and Neil discuss when you should be upgrading, consolidating or deleting your content. Tune in to learn how updating your content can increase your traffic significantly, what’s worth deleting, and the benefit of consolidating…
What Are Alexa Skills (and How to Leverage This)? | Ep. #329
Jun 25, 2017 • 5 min
In Episode #329, Eric and Neil discuss what Alexa Skills are and how to leverage this. Tune in to find out how Alexa makes your life convenient and how Alexa Skills can help your customers access your product or podcast with ease. Time Stamped Show…
What Are Gmail Ads (and How to Leverage Them)? | Ep. #328
Jun 24, 2017 • 4 min
In Episode #328, Eric and Neil discuss what Gmail ads are and how to leverage them. Tune in to learn how you can get creative with Gmail ads and why they are more valuable for B2B than B2C. Time Stamped Show Notes: 00:27 – Today’s topic: What Are…
7 Things to Consider Before Investing in Facebook Ads | Ep. #327
Jun 23, 2017 • 5 min
In Episode #327, Eric and Neil discuss 7 things to consider before investing in Facebook ads. Tune in to learn how to successfully use Facebook ads and the checklist you should keep before putting your money down. Time Stamped Show Notes: 00:27 –…
How to Use Facebook Audience Insights to Create Highly Targeted Ads | Ep. #326
Jun 22, 2017 • 6 min
In Episode #326, Eric and Neil discuss how to use Facebook Audience Insights to create highly targeted ads. Tune in to learn how you make the most out of Facebook ads by using Audience Insights and why you have to dump your generic tags in Facebook…
Why You Ought to Leverage Call Tracking | Ep. #325
Jun 21, 2017 • 3 min
In Episode #325, Eric and Neil discuss why you ought to leverage call tracking. Tune in to learn how to find out the sources of your phone calls and how tracking your phone calls enables you to see which campaigns are working and which ones are not….
Why You Should Host Marketing Meetups | Ep. #324
Jun 20, 2017 • 5 min
In Episode #324, Eric and Neil discuss why you should host marketing meetups. Tune in to learn how you can benefit by either attending or hosting meetups consistently and why the focus should be one what you can learn from a meetup—not how many…
How to Create Professional YouTube Ads for Under $100 | Ep. #323
Jun 19, 2017 • 5 min
In Episode #323, Eric and Neil discuss how to create professional YouTube ads for under $100. Tune in to learn the tools that can help you create more cost-effective, but professional YouTube video ads and why Tai Lopez is being followed and copied by…
How Do You Know If Your SEO Efforts Are Paying Off? | Ep. #322
Jun 18, 2017 • 4 min
In Episode #322, Eric and Neil discuss how you will know if your SEO efforts are paying off. Tune in to learn the tools that you can use to track your ranking and why it pays to be patient with SEO. Time Stamped Show Notes: 00:27 – Today’s topic:…
What Is Google My Business (and How You Can Leverage It)? | Ep. #321
Jun 17, 2017 • 4 min
In Episode #321, Eric and Neil discuss what Google My Business is. Tune in to learn how you can leverage Google local listings and how it can BOOST your sales and search ranking. Time Stamped Show Notes: 00:27 – Today’s topic: What Is Google My…
Should You Send Gifts to Your Customers? | Ep. #320
Jun 16, 2017 • 6 min
In Episode #320, Eric and Neil discuss whether should you send gifts to your customers. Tune in to learn gift ideas for your clients, the benefits of being generous, and the importance of showing appreciation to your clients! Time Stamped Show Notes: …
What Are Ringless Voicemails (and How You Can Leverage Them)? | Ep. #319
Jun 15, 2017 • 6 min
In Episode #319, Eric and Neil discuss what ringless voicemails are and how you can leverage them. Tune in to learn the benefits of sending personalized ringless voicemails to your customers and how it can help you get a higher open rate. Time Stamped…
What Is SMS Marketing (and How You Can Leverage It)? | Ep. #318
Jun 14, 2017 • 7 min
In Episode #318, Eric and Neil discuss what SMS marketing is. Tune in to learn how you can optimize your SMS campaigns and increase those open rates! Eric and Neil also discuss what NOT to do when it comes to SMS. Time Stamped Show Notes: 00:27 –…
Are Chatbots Really Worth It? | Ep. #308
Jun 13, 2017 • 6 min
In Episode #308, Eric and Neil discuss if chatbots are really worth it. Since chatbots are still in its early days, the effectiveness and profitability of the tool is very much debatable. Eric and Neil discuss the tests that they’ve run and lay out…
7 Things to Consider Before You Start Accepting Guest Blogs | Ep. #317
Jun 12, 2017 • 5 min
In Episode #317, Eric and Neil discuss the 7 things to consider before you start accepting guest blogs. Tune in to learn how you can carefully evaluate your potential guest bloggers so that your website maintains its quality and consistency. Time…
7 Tools to Help You Promote Evergreen Content | Ep. #316
Jun 11, 2017 • 5 min
In Episode #316, Eric and Neil discuss the 7 tools to help you promote evergreen content. Tune in to learn which tools you can use to leverage your evergreen content to achieve that better ranking in Google and promote your best stuff! Time…
7 Fundamentals that Every Content Promotion Plan Should Include | Ep. #315
Jun 10, 2017 • 4 min
In Episode #315, Eric and Neil discuss the 7 fundamentals that every content promotion plan should include. Tune in to learn the checklists that you need for your content promotion plan and the importance of keeping your “unicorns” up to date!…
3 Simple Ways to Save Money on SEO Using PPC | Ep. #314
Jun 9, 2017 • 4 min
In Episode #314, Eric and Neil discuss 3 simple ways to save money on SEO using PPC. Tune in to learn the importance of knowing the right keywords to use in SEO so you won’t end up wasting money or time. Time Stamped Show Notes: 00:27 – Today’s…
How to Do SEO for Small Businesses with Less than $1000 a Month | Ep. #313
Jun 8, 2017 • 6 min
In Episode #313, Eric and Neil discuss how to do SEO for small businesses with less than $1000 a month. Tune in to learn how you can still do SEO effectively—even with a small budget—and why you shouldn’t believe everything that Google tells…
How to Create an Experimental Culture in Your Marketing Department | Ep. #312
Jun 7, 2017 • 6 min
In Episode #312, Eric and Neil discuss how to create an experimental culture in your marketing department. Tune in to find out how Eric and Neil do experiments with their respective teams and how it boosted engagement and a sense of value and pride…
The Marketing Tasks Eric and Neil Do Every Day | Ep. #311
Jun 6, 2017 • 5 min
In Episode #311, Eric and Neil discuss the marketing tasks they do daily. Tune in to know what Eric and Neil do every day and how these habits contribute to their success. Time Stamped Show Notes: 00:27 – Today’s topic: The Marketing Tasks Eric…
How to Rank in Google Image Search | Ep. #310
Jun 5, 2017 • 3 min
In Episode #310, Eric and Neil discuss how to rank in Google image search. Tune in to learn how Google can recognize your images more easily and how to adjust for Google’s limitations to BOOST your ranking. Time Stamped Show Notes: 00:27 –…
How to Get Tons of Views on Your LinkedIn Updates | Ep. #309
Jun 4, 2017 • 4 min
In Episode #309, Eric and Neil discuss how to get tons of views on your LinkedIn updates. Tune in to know the number of views Eric and Neil received on their first LinkedIn update and why you should leverage LinkedIn NOW. Time Stamped Show Notes: …
Where Can You Hire Great Developers?| Ep. #307
Jun 3, 2017 • 5 min
In Episode #307, Eric and Neil discuss where you can hire great developers. Tune in to learn how you can find great developers at a much cheaper rate WITHOUT compromising on value and efficiency. Time Stamped Show Notes: 00:27 – Today’s topic:…
Where Can You Hire Great Designers?| Ep. #306
Jun 2, 2017 • 3 min
In Episode #306, Eric and Neil discuss where you can hire great designers. Tune in to hear an exhaustive list of where you can find fantastic designers and view their work. Or, if you are designer and are just needing some inspiration, Eric and Neil…
Why You Should Clean Your Email List| Ep. #305
Jun 1, 2017 • 4 min
In Episode #305, Eric and Neil discuss why you should clean your email list. Tune in to learn what tools you can use to help you manage your email lists and the benefits of making this a TOP priority—including saving you money! Time Stamped…
Where Can You Hire Great Writers? | Ep. #304
May 31, 2017 • 3 min
In Episode #304, Eric and Neil discuss where you can hire great writers. Tune in to learn how you can easily find great writers in your space and why hiring a full-time writer may work as a disadvantage to you. Time Stamped Show Notes: 00:27…
What Type of Content Should You Create When You’re Starting Off? | Ep. #303
May 30, 2017 • 5 min
In Episode #303, Eric and Neil discuss the type of content marketing you should create when you’re starting off. Tune in to learn why Eric would still start with blog posting even if people are saying that it is dying and why you should start with…
What Should You Do if the Wrong Page Ranks for a Target Keyword? | Ep. #302
May 29, 2017 • 5 min
In Episode #302, Eric and Neil discuss what should you do if the wrong page ranks for a target keyword. Tune in to learn what Eric is currently testing and how Neil managed to redirect his traffic from the wrong page to the RIGHT one. Time Stamped…
Should You Buy Marketing Courses? | Ep. #301
May 28, 2017 • 5 min
In Episode #301, Eric and Neil discuss whether or not you should buy marketing courses. Tune in to learn the importance of putting learning BEFORE earning and why paying for a course is sometimes more beneficial than trying a free one. Time Stamped…
Marketing Tactics that Neil & Eric Still Use Today | Ep. #300
May 27, 2017 • 7 min
In Episode #300, Eric and Neil discuss marketing tactics that they still use today. Tune in to learn how content marketing has shifted and how Eric and Neil have grown from making simple blog posts to a whole host of different platforms to share their…
How to Deal with Negative PR | Ep. #299
May 26, 2017 • 4 min
In Episode #299, Eric and Neil discuss how to deal with a negative PR. Tune in to learn why negative PR should be IGNORED, how it eventually fades away, and what you should be doing in the meantime. Time Stamped Show Notes: 00:27 – Today’s topic:…
How To Do Reputation Management | Ep. #298
May 25, 2017 • 6 min
In Episode #298, Eric and Neil discuss how to do reputation management. Tune in to learn the strategies you can use to control your negative results regarding your brand or website. Also find out why getting help from a third party can be very helpful…
What to Look For in a CV as a Recruiter for a Marketing Role | Ep. #297
May 24, 2017 • 5 min
In Episode #297, Eric and Neil discuss what to look for in a CV as a recruiter for a marketing role. Tune in to learn why you shouldn’t be looking at CVs if you want to hire the crème of the crop and how LinkedIn, portfolios, and a good…
What Marketing Tactics You Should Do Regardless of ROI | Ep. #296
May 23, 2017 • 5 min
In Episode #296, Eric and Neil discuss the marketing tactics you should do regardless of ROI. Tune in to learn why Neil’s biggest tactic is to focus his energy on everything to do with branding and how helping others and fostering an attitude of…
How to Do B2B Marketing on Instagram | Ep. #295
May 22, 2017 • 6 min
In Episode #295, Eric and Neil discuss how to do B2B marketing on Instagram. Tune in to know how Instagram can help you close deals and how to use it well for B2B marketing. Time Stamped Show Notes: 00:27 – Today’s topic: How to Do B2B Marketing…
7 Questions to Ask Yourself Before Investing in Content Marketing | Ep. #294
May 21, 2017 • 6 min
In Episode #294, Eric and Neil discuss the 7 question to ask yourself before investing in content marketing. Tune in to learn why these questions are necessary for you to answer in deciding whether or not content marketing is right for you. Time…
How to Improve Your Net Promoter Score | Ep. #293
May 20, 2017 • 6 min
In Episode #293, Eric and Neil discuss how to improve your net promoter score. Do you know the level of satisfaction of your current customers? If not, you need to get on this and start listening to your feedback. Tune in to learn the importance of…
How to Generate Leads Through LinkedIn | Ep. #292
May 19, 2017 • 6 min
In Episode #292, Eric and Neil discuss how to generate leads through LinkedIn. Tune in to learn what LinkedIn lead gen ads are and how it compares to Facebook lead gen ads. You’ll also learn how Neil boosted his website traffic to a thousand plus…
7 Techniques For Keeping Users Engaged in 2000+ Word Blog Posts | Ep. #291
May 18, 2017 • 4 min
In Episode #291, Eric and Neil discuss 7 techniques for keeping users engaged in 2000+ word blog posts. You don’t want your blog post to read like a lecture—your readers will drop like flies. Instead, in you employ even just a few of these…
How to Delegate Marketing Tasks | Ep. #290
May 17, 2017 • 6 min
In Episode #290, Eric and Neil discuss how to delegate marketing tasks. Tune in to learn the key things you, as a leader, need to recognize before passing off a task to someone on your team. Can they create a replicable process for that task?…
How to Use Dropped Domains to Enhance Your SEO | Ep. #289
May 16, 2017 • 6 min
In Episode #289, Eric and Neil discuss how to use dropped domains to enhance your SEO. Tune in to learn how to maximize those dropped domains and why it is better to use an established website rather than dropped domains if you have the cash to spend….
Simple Methods for Calculating ROI on SEO | Ep. #288
May 15, 2017 • 5 min
In Episode #288, Eric and Neil discuss simple methods for calculating ROI on SEO. Tune in to learn the formula Eric and Neil use to project an estimated ROI and why some agencies won’t provide this information to their clients. Time Stamped Show…
Where Should You Focus Your Marketing Efforts First? | Ep. #287
May 14, 2017 • 5 min
In Episode #287, Eric and Neil discuss where you should focus your marketing efforts first. Tune in to learn why you need to market on your strengths, first and foremost, and the value of focusing on one task BEFORE moving or adding another. Time…
Simple Methods for Creating Fast and Effective Webinar Content | Ep. #286
May 13, 2017 • 6 min
In Episode #286, Eric and Neil discuss the simple methods for creating fast and effective webinar content. Tune in to learn how Eric and Neil produce their solo webinars successfully and the tools that help them execute those webinars…
How to Differentiate Your Product or Service in a Highly Competitive Market | Ep. #285
May 12, 2017 • 6 min
In Episode #285, Eric and Neil discuss how to differentiate your product or service in a highly competitive market. Tune in to find out the 2 main strategies that will set you apart from the rest and the importance of having a product that is…
How You Can Find a Reliable Blogger | Ep. #284
May 11, 2017 • 5 min
In Episode #284, Eric and Neil discuss how you can find a reliable blogger. Tune in to know where you can post job postings as well as search for great bloggers. Eric and Neil will also discuss why setting criteria is important to find your next…
Eric and Neil’s Biggest Marketing Frustrations | Ep. #283
May 10, 2017 • 6 min
In Episode #283, Eric and Neil discuss their biggest marketing frustrations. Tune in to learn why it’s OK to have marketing frustrations, the importance of sticking with them, and how you can keep ON TOP of the never-ending marketing strategies,…
Is It Important to Become Google Certified? | Ep. #282
May 9, 2017 • 6 min
In Episode #282, Eric and Neil discuss if it is important to become Google certified. Tune in to learn what Eric received from his Google certification, the importance of creating a culture of learning in your business, and why Neil believes being…
How to Reduce PPC Spending in 1 Hour Without Impacting Your Current Conversions | Ep. #281
May 8, 2017 • 5 min
In Episode #281, Eric and Neil discuss how to reduce PPC spending in 1 hour without impacting your content conversions. Tune in to learn how you can efficiently run your PCC and paid ads campaigns without spending more than your desired budget…
How to Move Your Target Keywords from Page 2 to Page 1 | Ep. #280
May 7, 2017 • 5 min
In Episode #280, Eric and Neil discuss how to move your target keywords from page 2 to page 1. Tune in to learn how you can move your website ranking from page 3 or 2 to 1 effectively and why being on page 2 is just not enough. Time Stamped Show…
Will SEO Still Be Around in 10 Years? | Ep. #279
May 6, 2017 • 6 min
In Episode #279, Eric and Neil discuss whether or not SEO will still be around in 10 years. Tune in to hear what Eric and Neil think SEO will look like in the future and how our younger generation will always dictate the changes and patterns…
How to Structure Your Marketing Team | Ep. #278
May 5, 2017 • 6 min
In Episode #278, Eric and Neil discuss how to structure your marketing team. Tune in to learn what you can do to improve your marketing team and the disadvantages of growing your team too big, too quickly. Time Stamped Show Notes: 00:27 – Today’s…
How to Create an SEO-Friendly Homepage | Ep. #277
May 4, 2017 • 6 min
In Episode #277, Eric and Neil highlight how to create an SEO-friendly homepage for your website. Tune in to learn how your homepage can bring a cornucopia of traffic to your entire website and why you have to spend more time thinking strategically…
How to Find Relevant Guests for Your Podcast | Ep. #276
May 3, 2017 • 6 min
In Episode #276, Eric and Neil talk about finding relevant guests for your podcast—who you should be asking depending on your niche and why it’s important to set a guest criteria. Time Stamped Show Notes: 00:27 – Today’s topic: How to Find…
Tools to Help You Build Your Infoproduct | Ep. #275
May 2, 2017 • 6 min
In Episode #275, Eric and Neil list the tools you need to build your very first (and very best) infoproduct. Infoproducts (like online courses) have never been so widely available and because of that more and more professionals are starting to offer…
Should You Sell Your Products Through Amazon or on Your Own Website? | Ep. #274
May 1, 2017 • 5 min
In Episode #274, Eric and Neil talk about whether you should sell your products through Amazon or just post it on your website. Listen as Neil and Eric lay down both pros and cons of Amazon and your own website and why they think you’re not…
How to Promote Old Content Without Being Spammy | Ep. #273
Apr 30, 2017 • 5 min
In Episode #273, Eric and Neil discuss how to promote old content without being spammy. Tune in to learn updating tactics that will help you refresh your old content to make it new. Eric and Neil also share how to republish, re-promote, and…
Do You Still Need to Build Links if Your Traffic Is Growing? | Ep. #272
Apr 29, 2017 • 5 min
In Episode #272, Eric and Neil discuss whether you still need to build links if your traffic is growing. Tune in to learn when it’s the RIGHT time to build your links and when it’s time to work on creating great content. This will help you save…
How Small Businesses Can Get Started with PR Without Hiring an Agency | Ep. #271
Apr 28, 2017 • 6 min
In Episode #271, Eric and Neil discuss how a small business can get started with public relations without hiring an agency. Tune in to learn the online tools that can help make your PR a breeze and other effective ways that do not cost you a single…
How to Make Videos on a Budget | Ep. #270
Apr 27, 2017 • 6 min
In Episode #270, Eric and Neil discuss how to make videos on a budget. Tune in to learn why videos are significant to you content strategy and why you should hire a videographer and video editor instead of doing everything on your own. Time…
How to Find and Work with Influencers | Ep. #269
Apr 26, 2017 • 7 min
In Episode #269, Eric and Neil discuss how to find and work with influencers. Tune in to learn the ins and outs of influencer marketing including where and how to find them, why they’re cheaper than celebrities, and the importance of…
How to Track Brand Awareness | Ep. #268
Apr 25, 2017 • 5 min
In Episode #268, Eric and Neil discuss how to track brand awareness. Tune in to learn just how important it is to be on top of your brand awareness, the tools that you will help you track your brand’s online presence, and the NEW giveaway from ….
How to Start a Marketing Agency | Ep. #267
Apr 24, 2017 • 10 min
In Episode #267, Eric and Neil discuss how to start a marketing agency. Tune in to learn how to scale yourself up from zero to a million as well as how to create an effective marketing tactic when you’re just starting out. It’ll get you…
How to Leverage Pinterest Search Ads | Ep. #266
Apr 23, 2017 • 4 min
In Episode #266, Eric and Neil discuss how to leverage Pinterest search ads. Tune in to learn why the best time to try Pinterest search ads is NOW and how you can leverage it efficiently to get the most success. Time Stamped Show Notes: 00:27 –…
What Are Apple Search Ads? | Ep. #265
Apr 22, 2017 • 3 min
In Episode #265, Eric and Neil discuss what Apple search ads are. Tune in to find out the benefits of investing in an app, whether it’s a fit for your business, and the ways you can boost your install rate via Apple apps. Time Stamped Show Notes: …
How to Master the Art of Upselling | Ep. #264
Apr 21, 2017 • 6 min
In Episode #264, Eric and Neil discuss how you can master the art of upselling. Tune in to find out how YOU can master the art of upselling, the benefit of targeting your existing clients, and how offering more speed and more automation can be your…
What Does Boosting a Facebook Post Actually Do? | Ep. #263
Apr 20, 2017 • 4 min
In Episode #263, Eric and Neil discuss what boosting a Facebook post actually does. Tune in to learn the benefits of boosting a Facebook post, whether it’s right for your company, and how to bank off that increase of traffic and engagement. Time…
How to Drive Traffic with LinkedIn | Ep. #262
Apr 19, 2017 • 4 min
In Episode #262, Eric and Neil discuss how to drive traffic with LinkedIn. Tune in to learn how LinkedIn can actually be cheaper, some tactics you can apply to increase your click-through rate, and how you can divert your LinkedIn traffic to your own…
How to Capture More Email Addresses at Conferences | Ep. #261
Apr 18, 2017 • 5 min
In Episode #261, Eric and Neil discuss how to capture more email addresses at conferences. Tune in to learn the routers that you can bring to conferences that make acquiring new email addresses easier. Eric and Neil also discuss the right and most…
7 SEO Tasks You Can Start Automating Today | Ep. #260
Apr 17, 2017 • 7 min
In Episode #260, Eric and Neil discuss the 7 SEO tasks you can start automating today. They drop tried and true tools that will help you automate SEO tasks—eliminating the risk for human error and streamlining your workflow processes. Time…
How to Improve Your Conversion Rate Using Images | Ep. #259
Apr 16, 2017 • 6 min
In Episode #259, Eric and Neil discuss how to improve your conversion rate using images. Images can easily work for or against you—do they support your message or story? Do they evoke the right emotions? Tune in to learn why custom images convert…
7 Ways to Increase Facebook Likes Without Spending a Dollar | Ep. #258
Apr 15, 2017 • 4 min
In Episode #258, Eric and Neil discuss the 7 ways to increase Facebook likes without spending a dollar. Increasing your Facebook likes doesn’t have to be an over-complicated process—sometimes all it takes is you asking and reaching out to the…
Is It a Good Time to Start a Marketing Agency? | Ep. #257
Apr 14, 2017 • 7 min
In Episode #257, Eric and Neil discuss whether it is a good time to start a marketing agency. Tune in to learn why starting a marketing agency today IS a great thing due to the internet. Also, Eric and Neil tell you how to keep yourself competitive…
How to Convert Your Leads into Paying Clients | Ep. #256
Apr 13, 2017 • 7 min
In Episode #256, Eric and Neil discuss how to convert your leads into paying clients. Tune in to learn the most effective ways to convert your leads, such as being mindful of your response time and how often you check in with your clients. Eric and…
How to Keep Track of Emerging Trends in Your Industry | Ep. #255
Apr 12, 2017 • 7 min
In Episode #255, Eric and Neil discuss how to keep track of emerging trends in your industry. Tune in to learn why networking is of the utmost importance when it comes to being up to date with the latest trends and tools. You’ll also find out what…
7 Tools to Help You With Reputation Management | Ep. #254
Apr 11, 2017 • 4 min
In Episode #254, Eric and Neil discuss the 7 tools to help you with reputation management. Tune in to learn which tools will help you keep track of your reputation, respond to negative feedback, and also preempt any future, negative domain names…
What Is Negative SEO? | Ep. #253
Apr 10, 2017 • 5 min
In Episode #253, Eric and Neil discuss what negative SEO is. Tune in to know how you can protect your site from negative SEO and the way Google works in regards to dishing out penalties and pushing one’s website ranking down. Time Stamped Show…
How to Maximize Your SERP Real Estate | Ep. #252
Apr 9, 2017 • 7 min
In Episode #252, Eric and Neil discuss how to maximize SERP real estate. Tune in to learns tips and strategies that will get your rank to 0 as well as the ways in which you can occupy multiple slots in SERP. Time Stamped Show Notes: 00:27 –…
7 Types of Content Upgrades You Can Try Today | Ep. #251
Apr 8, 2017 • 6 min
In Episode #251, Eric and Neil discuss the 7 types of content upgrades you can try today. Content upgrades are a great opportunity to grow your email list and thus, those conversions. Tune in to learn about the different types of content upgrades you…
7 Ways You Can Use Video to Improve Conversion Rates | Ep. #250
Apr 7, 2017 • 8 min
In Episode #250, Eric and Neil discuss 7 ways you can use video to improve conversion rates. Tune in to learn the type videos you should have, where they need to be placed, and the value of doing live video for your audience. Eric and Neil also…
How to Create a Seamless Checkout Process | Ep. #249
Apr 6, 2017 • 6 min
In Episode #249, Eric and Neil discuss how to create a seamless checkout process. Your processes can easily make or break a sale. So what defines a seamless checkout process? Eric and Neil provide you with first-hand advice for how to clean up your…
7 Creative Ways to Market to Your Email List | Ep. #248
Apr 5, 2017 • 7 min
In Episode #248, Eric and Neil discuss the 7 creative ways to market to your email list. Sending a personal message or doing a bit more front end research regarding data on your leads can all be effective methods to market better. Tune in to maximize…
7 Techniques for Speeding Up Your Keyword Research | Ep. #247
Apr 4, 2017 • 5 min
In Episode #247, Eric and Neil discuss the 7 techniques for speeding up your keyword research. Eric and Neil give you the top online tools to quicken your keyword research so that you can stay ahead of your competitors when it comes to how well you…
How to Integrate Chatbots into Your Marketing | Ep. #246
Apr 3, 2017 • 6 min
In Episode #246, Eric and Neil discuss how to integrate chatbots into your marketing. Tune in to learn what chatbot is, its limitations and strengths in regards to its function, and whether or not it is essential for your marketing strategy. They also…
How to Analyze Your Competition in Less Than 10 Minutes | Ep. #245
Apr 2, 2017 • 5 min
In Episode #245, Eric and Neil discuss how to analyze your competition in less than 10 minutes. Tune in to find out the tools that Eric and Neil have tried and tested. They tell you exactly what your competitors are doing—from their best keywords to…
Is Omniture or Google 360 Premium Worth the Cost? | Ep. #244
Apr 1, 2017 • 4 min
In Episode #244, Eric and Neil discuss whether Omniture or Google 360 premium are worth the extra cost. Tune in to find out if you’re making the right decision in purchasing the paid versions of these products and Eric and Neil’s firsthand…
How to Win More Business as a Freelance Digital Marketer | Ep. #243
Mar 31, 2017 • 9 min
In Episode #243, Eric and Neil discuss how to win more business as a freelance digital marketer. Tune in to learn how you can leverage online tools to get more people to use your services and the importance of building a strong network. Time Stamped…
7 Ways to Make Money from Your First Blog | Ep. #242
Mar 30, 2017 • 6 min
In Episode #242, Eric and Neil discuss the 7 ways to make money from your first blog. Tune in to find out the value of partnering with others, how to find and create the right services and products for your audience, and other methods that have been…
7 Keys to Becoming a Successful Blogger | Ep. #241
Mar 29, 2017 • 6 min
In Episode #241, Eric and Neil discuss the 7 keys to becoming a successful blogger. They discuss Chris Coyier and Chalene Johnson—some of the most successful in this space—to see what makes their content stand apart. Tune in to find out…
How to Make the Most of Your Twitter Audience Before It Dies | Ep. #240
Mar 28, 2017 • 6 min
In Episode #240, Eric and Neil discuss how to make the most of your Twitter audience before it dies. Tune in to learn why Twitter is still very much alive and the impact you can have by having quality and consistent interactions with your Twitter…
The Top Marketing Tools that Eric and Neil Use to Run Their Businesses | Ep. #239
Mar 27, 2017 • 8 min
In Episode #239, Eric and Neil discuss the top marketing tools that they both use to run their businesses. Tune in as they list the marketing tools that help their ships run smoothly so that you can know which tools are worth incorporating into your…
New Google AdWords Tricks to Try in 2017 | Ep. #238
Mar 26, 2017 • 5 min
In Episode #238, Eric and Neil discuss the new Google AdWords tricks that you can try in 2017. Tune in to learn how remarketing videos can drive your conversion and how to minimize your spending on ads without sacrificing your traffic and conversion…
Are LinkedIn Ads Worth It? | Ep. #237
Mar 25, 2017 • 5 min
In Episode #237, Eric and Neil discuss if LinkedIn ads are worth it. Tune in to find out how LinkedIn ads work, if it is the right space for you, and why Eric deems it worthy to invest his dollars into its advertising campaigns. Time Stamped Show…
How to Maximize Your Live Stream Sessions | Ep. #236
Mar 24, 2017 • 5 min
In Episode #236, Eric and Neil discuss maximizing the effectiveness of your live stream sessions. Tune in to learn how you can use your live stream sessions to increase traffic, and how you can repurpose the live content for other, more evergreen,…
How to Launch Your Info Product | Ep. #235
Mar 23, 2017 • 7 min
In Episode #235, Eric and Neil talk about how to launch an info product—what you should consider prior to launch, and the key metrics you should use to measure success. Time Stamped Show Notes: 00:27 – Today’s topic: How to Launch Your…
What Is an Info Product and How Can You Create One? | Ep. #234
Mar 22, 2017 • 6 min
In Episode #234, Eric and Neil define what an info product is and discuss how can you create one for your business. Time Stamped Show Notes: 00:27 – Today’s topic: What Is Info Product and How Can You Create One? 00:33 – Eric describes what an…
Should You Be Using Outbrain or Taboola? | Ep. #233
Mar 21, 2017 • 5 min
In Episode #233, Eric and Neil discuss whether or not you should use Outbrain or Taboola. Tune in to learn whether or not Outbrain or Taboola are still truly relevant in today’s environment, and why some people still swear by them. Time…
How to Get More Blog Comments | Ep. #232
Mar 20, 2017 • 3 min
In Episode #232, Eric and Neil discuss how to get more blog comments. That interaction with your readers is an excellent way to build relationships, trust and loyalty. Tune in to learn the basics of interacting with your audience so that you can keep…
Is it a Good Time to Start a Podcast? | Ep. #231
Mar 19, 2017 • 6 min
In Episode #231, Eric and Neil discuss whether it’s a good time to start a podcast. Tune in to learn if the best time to plunge into podcasting is now and the ways that will help you be successful in this channel. Time Stamped Show Notes: 00:27…
7 Ways You Can Add Link Building to Your Daily Routine | Ep. #230
Mar 18, 2017 • 7 min
In Episode #230, Eric and Neil discuss the 7 ways you can add link building to your daily routine. Take note of how you can incorporate simple strategies into your daily routine to build your links such as emailing people you’ve linked out to in the…
How to Build More Traffic When You Already Rank for All Your Head Terms | Ep. #229
Mar 17, 2017 • 5 min
In Episode #229, Eric and Neil discuss how to build more traffic when you already rank for your head terms. Tune in to learn as Eric and Neil provide a step-by-step guide to see how you’re ranking on specific pages and also share with you their…
How to Scale Content Marketing Without Hiring More People | Ep. #228
Mar 16, 2017 • 7 min
In Episode #228, Eric and Neil discuss how to scale content marketing without hiring more people. Whether it be discerning what deserves your attention and what doesn’t or setting up systems that keep you organized—there are practical things you…
7 Questions to Ask When Hiring a Growth Hacker | Ep. #227
Mar 15, 2017 • 7 min
In Episode #227, Eric and Neil discuss the 7 questions to ask when hiring a growth hacker. Tune in to find out what you should ask your prospective growth hacker and how these questions will reveal their work ethic, problem solving and analytical…
How to Get Started with Public Speaking | Ep. #226
Mar 14, 2017 • 7 min
In Episode #226, Eric and Neil discuss how to get started with public speaking. Tune in to learn several ways to find those speaking gigs, how it helps publicize your brand, and the benefits of using live, social media platforms for public…
What a Marketing Nurture Sequence Is and What You Should be Putting Into It | Ep. #225
Mar 13, 2017 • 6 min
In Episode #225, Eric and Neil discuss what a marketing nurture sequence is and what you should be putting into it. Tune in to know how you can successfully nurture your viewers, so they will convert over time. Time Stamped Show Notes: 00:27 –…
How to Generate Consulting Leads From Your Website | Ep. #224
Mar 12, 2017 • 8 min
In Episode #224, Eric and Neil discuss how to generate consulting leads from your website. How do you attract these leads? What needs to change with your website, today, in order to increase those potential clients? From live chat to webinars, tune in…
How To Do SEO On a Tiny Website that Doesn’t Have Any Visitors or Money | Ep. #223
Mar 11, 2017 • 6 min
In Episode #223, Eric and Neil discuss how to do an SEO to a tiny website that doesn’t have any visitors or money. When starting with very little, it can a daunting task to draw people to your website. Tune in to find out that there is hope—there…
7 Free Marketing Tools that You Ought to Use | Ep. #222
Mar 10, 2017 • 5 min
In Episode #222, Eric and Neil discuss the 7 free marketing tools that you ought to use. People oftentimes become overwhelmed about where to start with their marketing campaigns with little knowledge of the tools that are already at their disposal….
7 Ways to Repurpose Your Content | Ep. #221
Mar 9, 2017 • 5 min
In Episode #221, Eric and Neil discuss the 7 ways to repurpose your content. Repurposing your content is a great opportunity to extend your reach and maximize the value of your content. Tune in to find out key strategies of how to repurpose your…
Where Marketing Is Going in 2017 | Ep. #220
Mar 8, 2017 • 10 min
In Episode #220, Eric and Neil discuss where marketing is going in 2017. YouTube videos, personal branding, and building an online community are the popular trends in marketing today. Tune in and get a glimpse of each of these streams and who’s…
How Much to Spend on Marketing When You’re First Starting | Ep. #219
Mar 7, 2017 • 5 min
In Episode #219, Eric and Neil discuss how much you should spend on marketing when you’re first starting out. Tune in to find out the importance of establishing that budget before you begin and why you need to stick with what works. Time Stamped…
How to Run Weekly Growth Meetings | Ep. #218
Mar 6, 2017 • 8 min
In Episode #218, Eric and Neil discuss how to run weekly growth meetings. Weekly growth meetings can drive results for your business and how to do it effectively. Tune in to find out key strategies that can help guide your meeting and direct you to…
How to Measure Your Branding Efforts | Ep. #217
Mar 5, 2017 • 7 min
In Episode #217, Eric and Neil discuss how to measure your branding efforts. Tune in to find out the importance of assessing your branding efforts, how to adjust to increase that engagement, and just how much effort and time it takes to make your…
7-Point SEO Checklist | Ep. #216
Mar 4, 2017 • 4 min
In Episode #216, Eric and Neil discuss the 7-point SEO checklist. Add these pointers to your checklist of things to look for in order to amplify your website’s SEO and boost your Google ranking. Find out the importance of mobile usability as well as…
Our Favorite Marketing Books | Ep. #215
Mar 3, 2017 • 6 min
In Episode #215, Eric and Neil discuss their favorite marketing books. They give you a quick synopsis of the value offered by each book and how these principles can help your marketing strategy. Whether you’re starting out or are an experienced…
How to Efficiently Manage Your Marketing Projects | Ep. #214
Mar 2, 2017 • 5 min
In Episode #214, Eric and Neil discuss how you can efficiently manage your marketing projects. Tune in to learn a few project management tools that you can use today. Find out also how marketing experiments and campaigns are worth the effort and the…
Does Black Hat SEO Still Work? | Ep. #213
Mar 1, 2017 • 5 min
In Episode #213, Eric and Neil discuss whether or not black hat SEO still works. Black hat SEO refers to any practice that you use to boost your website’s ranking in a way that violates the search engine’s terms of service. Tune in to find out if…
7 Ideal Tasks to Give Your New Marketing Intern | Ep. #212
Feb 28, 2017 • 5 min
In Episode #212, Eric and Neil discuss the 7 ideal tasks to give your new marketing intern. Tune in and take note of how to maximize your intern’s time. These specific tasks will contribute to your company’s growth and improve your processes. Time…
7 Key Elements of a High Converting Homepage | Ep. #211
Feb 27, 2017 • 5 min
In Episode #211, Eric and Neil discuss the 7 key elements of a high converting homepage. Your homepage should be the star as this is the page that generates the most traffic. Tune in to find out how you can convert your traffic to sales making these…
What Is a PBN? | Ep. #210
Feb 26, 2017 • 6 min
In Episode #210, Eric and Neil discuss what a private blog network (PBN) is and its usefulness. Tune in to learn why you should avoid PBNs as well as the alternatives that you can use in the SEO space to grow your following. Time Stamped Show Notes: …
How to Recruit Great Marketers | Ep. #209
Feb 25, 2017 • 8 min
In Episode #209, Eric and Neil discuss how to recruit great marketers. Tune in to learn how you can recruit someone who is the BEST in the marketing field and why going to local marketing meetups or conferences are fantastic places to find that next…
How Effective Are 301 Redirects? | Ep. #208
Feb 24, 2017 • 6 min
In Episode #208, Eric and Neil discuss how effective 301 redirects are. Tune in to know how 301 and 302 redirects work, when you would use either of them, and what Eric and Neil did to boost their website traffic. Time Stamped Show Notes: 00:27 –…
How to Build a Sellable Website | Ep. #207
Feb 23, 2017 • 8 min
In Episode #207, Eric and Neil discuss how you can build a sellable website. Tune in to learn how to create a sellable website, why you should think long-term in regards to what you build, and how to choose a niche big enough to…
7 Key Strategies You Can Learn from Apple’s Marketing | Ep. #206
Feb 22, 2017 • 6 min
In Episode #206, Eric and Neil discuss the 7 key strategies that you must learn from Apple’s marketing. Apple stresses the importance of keeping things simple—from their written copy to how they display their products. Tune in to find out how…
How to Get 300 Real Targeted Followers Per Day in Instagram | Ep. #205
Feb 21, 2017 • 7 min
In Episode #205, Eric and Neil discuss how to get 300 real targeted followers in per day. Tune in to learn how you can grow your following on Instagram from zero to 300K. Also find out how powerful campaign made his presence known to people outside…
How to Get Actionable Data from Google Analytics in 10 Minutes | Ep. #204
Feb 20, 2017 • 9 min
In Episode #204, Eric and Neil discuss how you can get actionable data with Google analytics for 10 minutes. Tune in to learn how tracking and assessing your data from Google analytics can help you optimize your website’s performance. Time Stamped…
How to Get Your Content into Google’s Featured Snippet | Ep. #203
Feb 19, 2017 • 6 min
In Episode #203, Eric and Neil discuss how to get your content into Google’s featured snippets. Tune in to learn how your content can land on Google’s 1st page, search results by optimizing your paragraphs, lists and tables. Time Stamped Show…
How to Grow Your Business with YouTube in 2017 | Ep. #202
Feb 18, 2017 • 8 min
In Episode #202, Eric and Neil discuss how to grow your business with YouTube in 2017. Tune in to learn what type of videos attract a larger audience and how to get the most out of your videos through collaborating with others and repurposing…
How to Rank for Head Terms | Ep. #201
Feb 17, 2017 • 5 min
In Episode #201, Eric and Neil discuss how to rank for head terms. Tune in to know if the head terms and long-tail terms you are using are ranking well. Also, find out how easy it is for Google to read and rank your head terms. Time Stamped Show…
How to Approach SEO for a 10,000-Page Website | Ep. #200
Feb 16, 2017 • 8 min
In Episode #200, Eric and Neil discuss how you should approach SEO for a 10,000-page website. Internal linking, SEO audits, and long-term brand campaigns are all key strategies that will optimize your ranking on Google. Eric and Neil break down these…
How to Get Your First Thousand Email Subscribers | Ep. #199
Feb 15, 2017 • 7 min
In Episode #199, Eric and Neil discuss how to get your first thousand email subscribers. What can be a tedious process is broken down into proven strategies that Eric and Neil have used in the past to grow their own email lists. Tune in to find the…
Should You Be Syndicating Your Content? | Ep. #198
Feb 14, 2017 • 5 min
In Episode #198, Eric and Neil discuss whether you should syndicate your content. Syndication simply means reposting content that you have onto other sites. Eric and Neil discuss how to best syndicate your content and why it is important to know where…
7-Point Facebook Advertising Checklist | Ep. #197
Feb 13, 2017 • 5 min
In Episode #197, Eric and Neil discuss the 7-point advertising checklist. Tune in to find out how you can best leverage Facebook advertising for your marketing campaign. Eric and Neil discuss 7 key tips that will get you on track to increasing your…
7-Point Content Promotion Checklist | Ep. #196
Feb 12, 2017 • 6 min
In Episode #196, Eric and Neil discuss the 7-point content promotion checklist. Many people focus too much of their energy on the creating side of content, when really, their energy needs to be spent on promoting it. Tune in to see whether you’re…
7 Interview Questions You Should Ask Before You Hire a Marketer | Ep. #195
Feb 11, 2017 • 7 min
In Episode #195, Eric and Neil discuss the 7 interview questions you should ask before hiring a marketer. There is a lot you can assess about a potential hire from interview questions alone. How do they respond when they’re put on the spot? What is…
How to Attract 9,000 Visitors a Month from Quora | Ep. #194
Feb 10, 2017 • 6 min
In Episode #194, Eric and Neil discuss how to attract 9,000 visitors a month from . Quora is a fantastic platform to increase your visibility and boost traffic to your site—all you have to do is answer some questions. Tune in to find out how …
Why Your SEO Sucks and How to Fix It | Ep. #193
Feb 9, 2017 • 9 min
In Episode #193, Eric and Neil discuss why your SEO sucks and how to fix it. Your SEO isn’t something you just figure out once and then drop it. It needs to be maintained and deserves your attention in order to stay ahead of your competitors. Tune…
7 Neat SEO Tricks for 2017 | Ep. #192
Feb 8, 2017 • 7 min
In Episode #192, Eric and Neil discuss 7 neat SEO tricks for 2017. There are smarter ways to increase your search engine traffic and Eric and Neil have the know-how. Tune in to find out how removing the dates on your Wordpress URL or building links to…
How to Hire an SEO Agency | Ep. #191
Feb 7, 2017 • 7 min
In Episode #191, Eric and Neil discuss how to hire an SEO agency. What questions should you ask? What are great signs that prove the agency is and will be successful? Tune in to learn how to investigate a great SEO agency and why it’s worth doing…
7 Cost Effective Ways to Rank in a Competitive Niche | Ep. #190
Feb 6, 2017 • 8 min
In Episode #190, Eric and Neil discuss the 7 cost effective ways to rank in a competitive niche. From building your community on Facebook to repurposing your content—there are some cost effective ways that keep you competitive. Find out the tips and…
How to Increase Your E-commerce Conversion Rate | Ep. #189
Feb 5, 2017 • 7 min
In Episode #189, Eric and Neil discuss how to increase your e-commerce conversion rate. Tune it to learn valuable tips and strategies to make the online buying experience as positive and streamlined as possible. From ensuring that there are product…
7 Copywriting Hacks that Will Double Your Conversions | Ep. #188
Feb 4, 2017 • 5 min
In Episode #188, Eric and Neil discuss the 7 copywriting hacks that will double your conversions. What makes great copy? How do you fine tune your text to get people to convert? Tune in to learn some quick hacks that are tested and proven to boost…
7 Unconventional Marketing Tactics for 2017 | Ep. #187
Feb 3, 2017 • 8 min
In Episode #187, Eric and Neil discuss the 7 unconventional marketing tactics that you can use for 2017. Tune in to hear what tactics are trending today and the online resources that can get you to speed. Time Stamped Show Notes: 00:27 –…
Is Twitter Still Worth Using? | Ep. #186
Feb 2, 2017 • 6 min
In Episode #186, Eric and Neil discuss if Twitter is still worth using. Tune in to find out if Twitter is really dead and what alternatives you can use to effectively increase your traffic. Time Stamped Show Notes: 00:27 – Today’s topic: Is…
7 Ways to Get More Engagement on Social Media | Ep. #185
Feb 1, 2017 • 5 min
In Episode #185, Eric and Neil discuss the 7 ways you can get more engagement on social media. Tune in to learn some tips and tricks to grow your audience as well as some useful online tools that you can use to optimize engagement. It’s not just…
What Should You Do When Your Business Stops Growing? | Ep. #184
Jan 31, 2017 • 10 min
In Episode #184, Eric and Neil discuss what you should do when your business stops growing. There are many different solutions and options you can explore before deciding to throw the towel. Tune in to find out what Eric and Neil used as solutions…
When Is It Time to Give Up on a Marketing Campaign? | Ep. #183
Jan 30, 2017 • 6 min
In Episode #183, Eric and Neil discuss when you should give up on a marketing campaign. Tune in to find out if it is the right time to give up your current marketing campaign or whether it’s time to just pause it. Neil also shares from his own…
How to Effectively Integrate Design Into Your Marketing Collateral | Ep. #182
Jan 29, 2017 • 7 min
In Episode #182, Eric and Neil discuss how you can effectively integrate design into your marketing collateral. Tune in to discover just how important design is in your marketing campaign and why you need to be more careful in picking the right…
Live Streaming 101: What Kind of Videos Should You Be Creating? | Ep. #181
Jan 28, 2017 • 5 min
In Episode #181, Eric and Neil discuss what kind of videos you should be creating when doing live streaming. They also delve into what interests viewers in terms of content and how you should carry yourself in your videos. Tune in to get some…
How to Get Started with Affiliate Marketing | Ep. #180
Jan 27, 2017 • 7 min
In Episode #180, Eric and Neil discuss how you can get started with affiliate marketing. What is affiliate marketing and how can this benefit your brand and company? Tune in to find out how to be successful in affiliate marketing and the…
What Type of Content Should You Create When You Can Only Blog 1x a Week? | Ep. #179
Jan 26, 2017 • 6 min
In Episode #179, Eric and Neil discuss the type of content you should be creating when you can only blog one time a week. Tune in to learn how to make a blog that strikes its audience—and not just to read the blog—but compelling enough to share…
How to Get Sales and Marketing to Work Together | Ep. #178
Jan 25, 2017 • 6 min
In Episode #178, Eric and Neil discuss how you can get sales and marketing to work together. Sales and marketing are a vital part of your company whose roles/tasks are mutually dependent on one another. Therefore, it’s wise to get these teams…
The Ideal URL Structure for SEO | Ep. #177
Jan 24, 2017 • 6 min
In Episode #177, Eric and Neil discuss the ideal URL structure for SEO. People often overlook the importance of their URL address and end up losing out on organic traffic. Tune in as Eric and Neil discuss how to clean up your URL and share their own…
How Topical Relevancy Can Boost Your Ranking | Ep. #176
Jan 23, 2017 • 5 min
In Episode #176, Eric and Neil discuss how topical relevancy can boost your ranking. It’s important to know how your keywords and content work against and for you through Google’s ranking systems. Tune in to know how to master topical relevancy…
How to Reduce Your Bounce Rate | Ep. #175
Jan 22, 2017 • 6 min
In Episode #175, Eric and Neil discuss how to reduce your bounce rate. A bounce rate is the percentage of visitors to a particular website who navigate away after viewing only one page. Simply put—if your page is boring, people leave, and the higher…
Which Social Media Metrics Actually Matter? | Ep. #174
Jan 21, 2017 • 5 min
In Episode #174, Eric and Neil discuss the two social media metrics that actually matter. These metrics are THE indicators that show whether or not your marketing strategy is working. Tune in to find out what they are and how to improve upon your…
How to Write a Killer Blog Post | Ep. #173
Jan 20, 2017 • 9 min
In Episode #173, Eric and Neil discuss how you can write a killer blog post. Many people can slap a string of coherent sentences together and call it a blog—but, can they capture their readers’ attention? Tune in as Eric and Neil reveal solid…
How to Keep Your Users Engaged with Your Video | Ep. #172
Jan 19, 2017 • 8 min
In Episode #172, Eric and Neil discuss how you can keep your users engaged with your video. Videos are becoming a more common way in which we share content, so how do you know if you’re doing it right? Tune in to find out some practical tips and…
7 Age-Old Advertising Principles that Are Still Relevant Today | Ep. #171
Jan 18, 2017 • 6 min
In Episode #171, Eric and Neil discuss the 7 age-old advertising principles that are still relevant and effective to this day. Tune in to learn how the big companies like Coca-Cola, McDonald’s, and AT&T are still winning in the advertising world…
7 Advanced Marketing Automation Tactics for Your Blog | Ep. #170
Jan 17, 2017 • 8 min
In Episode #170, Eric and Neil discuss 7 advanced marketing automation tactics for your blog. Marketing automation allows you to know your subscribers better and respond to their behavior. Tune in to learn how advanced marketing automation can be very…
7 Steps for Running a Successful Webinar | Ep. #169
Jan 16, 2017 • 7 min
In Episode #169, Eric and Neil discuss the 7 steps for running a successful webinar. Using webinars is one of the best ways to drive people to your website. Half the battle is in the preparation—and, yes, there are right ways to set yourself up for…
How to Create Content that People Actually Search For | Ep. #168
Jan 15, 2017 • 10 min
In Episode #168, Eric and Neil discuss how to create content that people actually search for. Creating content that grabs an audience and attracts visitors requires some effort on your part, but where do you start? Tune in to find out what drives…
7 Unconventional Ways to Learn Marketing | Ep. #167
Jan 14, 2017 • 8 min
In Episode #167, Eric and Neil discuss the 7 unconventional ways to learn marketing. You can learn in more ways than just reading a Dummies Guide or checking in at the next university. Time Stamped Show Notes: 00:27 - Today’s topic: 7…
Why No One Is Reading Your Content | Ep. #166
Jan 13, 2017 • 10 min
In Episode #166, Eric and Neil discuss the reasons why no one reads your content. Writing content may be easy for you, but are people actually reading it? Is it reaching the right audience? Tune in to find out how posting daily is just as important as…
How We Got Our Podcast to One Million Downloads in Just 4 Months | Ep. #165
Jan 12, 2017 • 9 min
In Episode #165, Eric and Neil discuss how they got their podcast to 1 million downloads in just 4 months. Starting a podcast requires a knowledge base. You need to know how to keep your listeners engaged! Tune in as Eric and Neil tell you just how…
What Is Account-Based Marketing and How Can You Leverage It? | Ep. #164
Jan 11, 2017 • 6 min
In Episode #164, Eric and Neil discuss what account-based marketing is and how to leverage it. Account-based marketing is a new term for an old, tried and true practice for marketers. Tune in to find out more about account-based marketing and the…
How to Build a Brand Using Live Video | Ep. #163
Jan 10, 2017 • 9 min
In Episode #163, Eric and Neil teach us how to build a brand using live video. In 2016, live videos became the new trend in business. From SnapChat to Facebook Live, almost every platform has their own channel to facilitate this service—so, why not…
How to Outrank Your Competition When You Have Less Links | Ep. #162
Jan 9, 2017 • 8 min
In Episode #162, Eric and Neil discuss how to outrank your competition when you have fewer links. Link building is an essential part of ranking your website; however, Neil and Eric teach us that it is possible to outrank your competitors thanks to…
7 Elements of an Effective Marketing Report | Ep. #161
Jan 8, 2017 • 11 min
In Episode #161, Eric and Neil discuss the 7 elements of an effective marketing report. The marketing report reflects the health of your business and is a great sending base to inform that next step. Tune in to find out WHAT you need to assess and HOW…
7 Tips to Improve the Reach of Your Podcast | Ep. #160
Jan 7, 2017 • 8 min
In Episode #160, Eric and Neil discuss the 7 tips that will help you improve the reach of your podcast. Starting a podcast is not easy and improving its reach requires putting in some work. Tune in to learn tips and strategies such as growing…
What You Need to Know About Digital Marketing Before Investing in It | Ep. #159
Jan 6, 2017 • 10 min
In Episode #159, Eric and Neil discuss what you need to know about digital marketing before investing your time and money. Listen as they explain the benefits of zeroing in on one channel over time and more first hand advice about how to tackle…
How Long It Takes for SEO to Work | Ep. #158
Jan 5, 2017 • 8 min
In Episode #158, Eric and Neil discuss a how long it actually takes for SEO to work. Having the right expectations in mind will help you as you wait for results. Tune is as Eric and Neil discuss their own experiences with SEO and the techniques that…
Is Guest Posting Still Worth It? | Ep. #157
Jan 4, 2017 • 7 min
In Episode #157, Eric and Neil discuss whether guest posting is irrelevant or still effective. Guest posting today works differently than it did before – its main ROI is not to build links, but to deliver value and drive those leads. Listen as Neil…
How to Hire Marketing Interns | Ep. #156
Jan 3, 2017 • 8 min
In Episode #156, Eric and Neil discuss a valuable opportunity that is worth considering for your team and business—hiring marketing interns. Listen as they reveal the benefits of hiring interns, tips and tools that can make the hiring process easy,…
7 Creative Marketing Tactics that You Ought to be Leveraging | Ep. #155
Jan 2, 2017 • 8 min
In Episode #155, Eric and Neil talk about 7 creative marketing tactics that you ought to be leveraging. Tune in to discover the online tools that will work for you and the tactics you need to keep your content one step ahead of your competitors….
How to Get Started with Facebook Ads | Ep. #154
Jan 1, 2017 • 6 min
In Episode #154, Eric and Neil teach entrepreneurs how to get started with . Facebook Ads have proven to be a really effective tool to grow conversion and traffic. Business owners are now able to customize more of their ads on this platform without…
4 Steps to Getting Started with RSLA | Ep. #153
Dec 31, 2016 • 6 min
In Episode #153, Eric and Neil discuss the 4 steps to get started with RSLA (Remarketing Lists for Search Ads). RLSA allow you to target your past website visitors to open up more possibilities for marketing and promotion. Listen to find out how you…
Which Google Analytics Metrics Should You Be Tracking? | Ep. #152
Dec 30, 2016 • 7 min
In Episode #152, Eric and Neil tackle the Google Analytics metrics that you should be tracking for your business. Listen to discover the metrics worth monitoring on a weekly basis that will help you improve your conversion rates. Understanding your…
How to Prepare for Google’s First Mobile Index | Ep. #151
Dec 29, 2016 • 5 min
In Episode #151, Eric and Neil discuss how to prepare for Google’s first mobile index. Google has announced that starting January 1st, 2017, they will start indexing the mobile pages of websites. Google has also laid out the AMP framework to be used…
7 Ways to Get People to Show Up to Your Webinar | Ep. #150
Dec 28, 2016 • 6 min
In Episode #150, Eric and Neil discuss 7 ways to get people to show up to your webinar. Webinars require planned marketing to get qualified leads to participate. Unlike podcasts, your webinar’s success depends on the number of people who show up….
How to Create a First-Class Case Study | Ep. #149
Dec 27, 2016 • 6 min
In Episode #149, Eric and Neil discuss how to create a first-class case study. Tune in to discover the ins and outs of a well-designed case study and how case studies will boost your marketing and draw in those quality leads you’ve been needing….
7 Ways To Get More People To Open Your Emails | Ep. #148
Dec 26, 2016 • 6 min
In Episode #148, Eric and Neil discuss 7 ways to get more people to open your emails. Tune in to find out how tweaking and adjusting your subject line can lead to a higher open rate. In addition to this, Eric and Neil also stress that providing…
How, When and Why to Rebrand Your Business | Ep. #147
Dec 25, 2016 • 8 min
In Episode #147, Eric and Neil discuss the how, when and why of rebranding. The decision to restructure your brand requires a lot of upfront deliberation and Eric and Neil walk you through that very discussion. Tune in to find out the scenarios in…
How to Do a Website Migration | Ep. #146
Dec 24, 2016 • 6 min
In Episode #146, Eric and Neil teach us how to migrate a website. Whether it’s for a redesign, server improvement, new services offered, or overall better customer experience—at some point, you’ll need to migrate your website to a new one. Tune…
How to Do an SEO Audit Using Google Search Console | Ep. #145
Dec 23, 2016 • 10 min
In Episode #145, Eric and Neil teach us how we can do an SEO audit using Google Search Console. Since SEO plays such a valuable part in our content marketing, we need to tighten our SEO campaigns and understand how they work. Learn more about how you…
7 Creative Ways to Increase Google Ranking | Ep. #144
Dec 22, 2016 • 8 min
In Episode #144, Eric and Neil discuss the 7 creative ways to increase Google ranking. Making your website appear on Google’s first search page is extremely advantageous for marketers, but achieving that rank and maintaining it is where you need to…
How to Map Out Your Marketing Funnel | Ep. #143
Dec 21, 2016 • 7 min
In Episode #143, Eric and Neil discuss how to map out your marketing funnel. Tune in to discover the importance of knowing how your funnel affects potential customers, how to troubleshoot questions they may have along the way, and how to make a…
7 Tools to Help You in Marketing Design | Ep. #142
Dec 20, 2016 • 6 min
In Episode #142, Eric and Neil discuss the 7 tools that can help you in marketing design. Tune in to discover some of the best online tools that provide you quality images and designs for your marketing campaign that are both easy-to-use and…
How to Make Changes to Your Website Without the Help of Developers | Ep. #141
Dec 19, 2016 • 6 min
In Episode #141, Eric and Neil discuss the ways you can make changes to your website without the help of developers. Tune in to know that you do NOT have to be a technical person to know the ways around your site and to use the tools that can help you…
Why You Need to Be Surveying Your Audience | Ep. #140
Dec 18, 2016 • 7 min
In Episode #140, Eric and Neil reminds us why it’s very important to survey your audience. Listen to find out the most effective ways to survey your customers, the online tools that can assist you, and why it’s important to know WHO you are…
How Important Is Testing for Your Business or Product? | Ep. #139
Dec 17, 2016 • 7 min
In Episode #139, Eric and Neil talk about how you can create a culture of testing for your business. How important is testing for your business and product? Listen as Eric and Neil discuss from their experiences the benefits of continual testing, the…
Does Direct Mail Still Work? | Ep. #138
Dec 16, 2016 • 7 min
In Episode #138, Eric and Neil discuss whether or not direct mail is a fading marketing strategy. Listen as they discuss how targeting advertisements to the right demographic as well as being creative with your copy and message can be the…
Why and How You Should Control Your Crawl Budget | Ep. #137
Dec 15, 2016 • 7 min
In Episode #137, Neil and Eric discuss the importance of knowing how to control your crawl budget. Tune in to discover how the quality of your pages affects your crawl budget and, in turn, can directly influence the level of traffic to your…
How to Validate Your Business Idea for Under $100 | Ep. #136
Dec 14, 2016 • 8 min
In Episode #136, Eric and Neil list and explain the different ways you can validate your business idea for less than $100. Validating your business idea does NOT have to be expensive and these two experts will give you the tools you need to…
How to Use Quizzes to Increase Leads | Ep. #135
Dec 13, 2016 • 6 min
In Episode #135, Neil and Eric discuss the importance of quizzes to increase your leads. Tune in to discover how to create a short, well-made quiz that can increase your sales and how businesses today are taking advantage of this technique. Time…
How to Use Pinterest to Drive More Traffic and Revenue | Ep. #134
Dec 12, 2016 • 7 min
In Episode #134, Neil and Eric discuss how to use Pinterest to drive more traffic and revenue. Tune in to discover the ways Neil, Eric and other entrepreneurs use Pinterest to drive more interest to their business at a low cost. Time Stamped Show…
7 Things to Assess When Your Content Is Failing | Ep. #133
Dec 11, 2016 • 9 min
In Episode #133, Neil and Eric list the 7 things to assess when your content marketing is failing. Tune in to discover how Neil and Eric use different tools and websites to understand their viewer engagement and the effectivity of their content…
How to Generate Content Ideas Without Keyword Research | Ep. #132
Dec 10, 2016 • 7 min
In Episode #132, Eric and Neil share how you can generate content ideas for your website without having to do keyword research. Listen as Neil and Eric drop tips and tricks to help you generate better content for your website and for your specific…
How to Improve Your Mobile Conversions | Ep. #131
Dec 9, 2016 • 7 min
In Episode #131, Neil and Eric discuss how to improve your mobile conversions. Listen to know how you can optimize your mobile conversions and what to expect in Google’s upcoming changes for 2017. Time Stamped Show Notes: 00:27 – Today’s topic:…
How to Use Live Chat to Grow Your Business | Ep. #130
Dec 8, 2016 • 10 min
In Episode #130, Neil and Eric list the ways you can use live chat to grow your business. The two men discuss that there are right and wrong ways to use live chat in order to increase your sales. Also, tune in to discover how Neil tests Eric’s own…
How to Amplify Your Content | Ep. #129
Dec 7, 2016 • 12 min
In Episode #129, Neil and Eric discuss the ways you can amplify your content. Listen to learn the tips and tactics you can use to boost your viewership and get that traction you’ve been looking for. Time Stamped Show Notes: 00:28 – Today’s…
How to Use Google’s Search Console to Grow your Traffic | Ep. #128
Dec 6, 2016 • 8 min
In Episode #128, Neil and Eric share tips on how to use Google’s Search Console to grow your traffic. Listen to grow your understanding of the Google Search Console and how Google’s features can help you drive more traffic to your website. Time…
How to Combine Content Marketing with Paid Advertising | Ep. #127
Dec 5, 2016 • 9 min
In Episode #127, Neil and Eric talk about the different ways you can combine your content marketing with paid advertising. Listen as they list down pros and cons for different Facebook ads, and the difference between Facebook, LinkedIn, Google and…
How to Set Up a Basic Re-marketing Campaign | Ep. #126
Dec 4, 2016 • 8 min
In Episode #126, Neil and Eric discuss strategies for setting up a basic re-marketing campaign—what it is, why it works, and how it can drive significant increases in conversion. Time Stamped Show Notes: 00:27 – Today’s topic: How to Set-up a…
How to Set a Marketing Budget | Ep. #125
Dec 3, 2016 • 8 min
In Episode #125 Neil and Eric talk about the factors you need to consider when setting up a marketing budget. Listen as they illustrate why marketing budgets don’t need to be BIG so long as they adequately accommodate the marketing strategy in…
What To Do When You’re Not Seeing Marketing Results | Ep. #124
Dec 2, 2016 • 8 min
In Episode #124 Neil and Eric talk about what you should do when you don’t see the marketing results you were looking for. Listen to learn about the elements you might be missing in the marketing equation, and hear them discuss the common causes for…
How to Create Form Fields that Actually Convert | Ep. #123
Dec 1, 2016 • 6 min
In Episode #123, Neil and Eric discuss the ways you can create form fields that lead to conversion. Listen to know more about which form field strategies actually work and which ideas you can incorporate into your own. Time Stamped Show Notes: 00:27…
How to Integrate the Holiday Seasons into Your Marketing Campaign | Ep. #122
Nov 30, 2016 • 7 min
In Episode #122, Neil and Eric share about how to integrate the holidays into your marketing campaign. Listen as they list down the ways and tactics you can use to get that “most wonderful time of the year” feel in your marketing. Time Stamped…
How to Improve Your PPC Campaigns in 10 Minutes per Day | Ep. #121
Nov 29, 2016 • 9 min
In Episode #121, Eric and Neil discuss the ways you can improve your PPC campaigns with just 10 minutes per day. Working at your PPC campaigns can be as simple as looking at your keywords’ reports or evaluating your landing page and copy. Listen as…
7 Ways to Become a Thought Leader | Ep. #120
Nov 28, 2016 • 10 min
In Episode #120, Neil and Eric share the 7 ways you can become a thought leader. Listen as Neil shares his experience in becoming a thought leader to help you become one as well. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ways to Become a…
How to Craft High Converting Explainer Videos | Ep. #119
Nov 27, 2016 • 8 min
In Episode #119, Neil and Eric discuss how you can craft high converting explainer videos for your website. Listen as they help you uncover the feasibility of having explainer videos on every budget and how to craft an excellent explainer video that…
7 Unorthodox SEO Strategies and Tactics that You Should Try | Ep. #118
Nov 26, 2016 • 8 min
In Episode #118, Neil and Eric drop 7 unorthodox SEO strategies you might be missing out on. Listen to learn what these 7 strategies and tactics are and discern whether these tools can fit your current business’ SEO plan. Time Stamped Show Notes: …
7 Ways to Use Zapier & IFTTT to Speed Up Your Workflow | Ep. #117
Nov 25, 2016 • 7 min
In Episode #117, Neil and Eric share 7 ways you can use and to efficiently speed up workflow. Listen to discover new and effective ways to help you automate your business. Time Stamped Show Notes: 00:27 – Today’s topic: 7 ways to use and …
7 Ways to Optimize Your Marketing Proposals | Ep. #116
Nov 24, 2016 • 6 min
In Episode #116, Neil and Eric list the 7 ways you can optimize your marketing proposals. Listen to learn more about optimizing proposals so you can ace that deal you’ve been aiming for. Time Stamped Show Notes: 00:27 – Today’s topic: 7 ways to…
7 Things You Should Say NO to as a Marketer | Ep. #115
Nov 23, 2016 • 7 min
In Episode #115, Eric and Neil discuss the 7 things you should say NO to as a marketer. Listen to know more about which things to say no to and the reason why. Time Stamped Show Notes: 00:27 – Today’s topic: 7 things you should say no to as a…
How Tools Create a Better Marketing ROI | Ep. #114
Nov 22, 2016 • 9 min
In Episode #114 Eric and Neil discuss how tools create better marketing ROIs for your business. Listen to hear their examples and to better understand that links are a big factor for tools. Time Stamped Show Notes: 00:27 – Today’s topic: How…
Should I Hire a PR Agency for My Business? | Ep. #113
Nov 21, 2016 • 8 min