Product Launch Rebel

Product Launch Rebel

venturesuperfly.com
Get insider tips for launching your own physical-product business.


054: On Launching a Snowboard Outerwear Company — The Mike West Interview
Apr 20, 2018 • 56 min
Hear how Mike West, the founder of 686 Outerwear, launched his snowboard brand just out of college, with no formal design experience. Listen as Mike describes his past mistakes as a “blessing in disguise.” Hear him express the importance of curiosity,…
053: On Launching a Smartphone Accessory Brand — The David Barnett Interview
Apr 12, 2018 • 32 min
Hear how David Barnett, the founder of PopSockets, evolved from philosophy professor to entrepreneur, and quickly grew his smartphone accessory company to 40 million units sold in his fourth year. Listen as he describes how employing “the power of reason”…
052: On Launching a Performance Apparel Brand — The Joe Kudla Interview
Mar 21, 2018 • 46 min
Hear this new episode where John interviews entrepreneur Joe Kudla, the founder of Vuori Clothing. Listen as Joe uses fear as an opportunity to grow professionally and personally. Learn how Joe raised capital for his startup, who has influenced him the…
051: On Launching a Tea Company — The Jim Lamancusa Interview
Mar 1, 2018 • 41 min
Hear this inspiring interview of Jim Lamancusa, the founder of Cusa Tea company. Listen as he describes the joys of starting the world’s first “premium instant tea” brand, along with his advice on partnering with a manufacturer, selling to retailers,…
050: On Launching an Innovative Bedding Company — The Eugene Alletto Interview
Feb 22, 2018 • 63 min
Hear the spectacular entrepreneur journey of Eugene Alletto, the Founder of Bedgear, a performance bedding company. Learn how overcoming the loss of his father as a teenager, in large part, drove him to eventually succeed as an innovator and business…
049: On Launching an Innovative Pet Product Company — The Ken Goldman Interview
Jan 23, 2018 • 43 min
Hear the fascinating story of how Ken Goldman launched his dog gear company, Stunt Puppy. Learn how he started producing dog leashes and collars by hand, and how he utilized his professional marketing experience to grow the brand. Listen as he describes…
048: On Launching an Innovative Baked Goods Company — The Michael Tierney Interview
Dec 13, 2017 • 40 min
Learn how young Michael Tierney, the founder of Mikey’s Muffins, launched his company and, within three short years, is selling through major grocery retailers. Hear how he gets motivated, mostly, by failure. Listen as he describes what he’s most proud of…
047: On Launching Justin’s Nut Butter — The Justin Gold Interview
Oct 10, 2017 • 54 min
Hear this exciting interview with Justin Gold, the founder of Justin’s Nut Butter. Listen as he describes overcoming a deluge of obstacles in starting and growing his company. Learn where he discovered his entrepreneurial drive, how he raised money and…
046: On Launching a Healthy Food and Beverage Brand — The Rita Katona Interview
Jul 5, 2017 • 33 min
Hear how Rita Katona followed her passion to launch a healthy food and beverage company called So Good Brands, Inc. Listen as she shares her inspiration to start the company, and her biggest joy as an entrepreneur. Learn Rita’s biggest challenge of…
45: On Launching an Adventure Travel Clothing Brand — The Ryan Hitzel Interview
Jun 23, 2017 • 46 min
Hear the amazing startup story of the wildly successful Roark Revival apparel brand, founded by Ryan Hitzel. Learn how he channeled his experience as an adventure traveler and surfer, as a creative director in advertising, and as an employee at Volcom…
044: How to Unleash Imagination and Create New Products — The Barry Kudrowitz Interview
Jun 9, 2017 • 33 min
Hear how Barry Kudrowitz, a leading authority on design, innovation and new product development, helps people to think more creatively and unleash their imagination to create new products. Leave a Rating & Review in iTunes for the Product Launch Rebel…
043: The Launch and Growth of Pure Cycles — The Michael Fishman Interview
Jun 4, 2017 • 41 min
Hear the exciting story of how three childhood buddies launched their own bicycle brand, in college. Learn how they first bootstrapped the business with their own startup capital. Listen to Michael Fishman, Pure Cycles co-founder (and our interview…
042: On Launching a Domestic Bike Manufacturing Company — The Zak Pashak Interview
May 25, 2017 • 45 min
Hear how this young Canadian serial entrepreneur moved to Detroit, USA, to start the largest US-based bicycle manufacturer, Detroit Bikes. Learn what drove him to start a bike company (it wasn’t primarily about bikes) and the personal and professional…
041: On Starting and Growing a Pickle Company — The Rick Field Interview
May 19, 2017 • 35 min
Hear how a series of mid-life challenges, and a passion for pickles, drove Rick Field to launch Rick’s Picks, a fancy product line of pickles. Learn how he tweaked his family recipes based on customer feedback from NYC farmers’ markets. Listen as he…
040: On Disrupting the Food Condiment Business — The Scott Norton Interview
May 10, 2017 • 45 min
Hear the amazing story of how this young entrepreneur, Scott Norton, and his business partner, sought to disrupt the sleepy food condiment industry. Learn what inspired Scott to see a career in “business” in a whole new light. Learn how he tested early…
039: On Launching a Women’s Surfwear Brand — The Amanda Chinchelli Interview
May 3, 2017 • 36 min
Hear how this accomplished surfer started one of today’s hottest surf wear brands — Seea. Listen as she describes how entrepreneurship has changed her, where she draws her inspiration and where she finds joy as a business owner. Learn who has influenced…
038: On Launching Two Ski Companies — The Jason Levinthal Interview
Apr 30, 2017 • 49 min
Hear the wild story about how Jason Levinthal started and grew Line Skis (the first modern twin-tip ski company) and ignited a youth ski movement and helped save skiing. After a few years of struggle and lackluster sales, learn how another competing brand…
037: On Launching a Line of Fitness Products — The Tee Major Interview
Apr 20, 2017 • 84 min
Hear how entrepreneur, Tee Major, expanded his fitness training business by launching a new line of unconventional fitness products, including — of all things — steel maces. Learn how he went from strained “solopreneur” to relief by choosing to work with…
036: On Starting an Outdoor Consumer Electronics Brand — The Caro Krissman Interview
Apr 13, 2017 • 48 min
Hear how this perpetual entrepreneur, Caro Krissman, launched the consumer electronics brand, Outdoor Tech, to better serve outdoor enthusiasts. Learn how his network of peers motivated him to achieve. Listen as he describes how entrepreneurship has…
035: How to Launch a Fitness Wearable Tech Company — The Davide Vigano Interview
Apr 6, 2017 • 40 min
Hear how this successful Microsoft executive escaped the corporate world to start his own wearable tech company. Learn how he spotted the business opportunity, identified a key strategic investor and found a manufacturing partner — after an exhaustive…
034: How to Launch a Green Juice Company — The Shauna Martin Interview
Mar 31, 2017 • 42 min
Hear how a life-threatening scare led to the life-changing creation of Shauna Martin’s hot new juice company, Daily Greens. Learn how Shauna evolved from producing green juice in her kitchen, to now producing juice, on a mass scale, in a 20,000…
033: On Launching Love Your Melon Headwear — The Zachary Quinn Interview
Mar 21, 2017 • 50 min
Hear how entrepreneur, Zachary Quinn, co-created a business idea in college, dropped out, and led the astonishing growth of Love Your Melon headwear. Learn how he and his business partner chose to regularly give 50 percent of their profits to support…
032: How to Launch a Natural Nut Butter Company — The Andrew Kincheloe Interview
Mar 16, 2017 • 49 min
Hear how Andrew Kincheloe started and grew his Buddy’s Nut Butter brand out of college, with absolutely no business experience. Learn how he humbled himself by making mistakes and facing challenges in production, marketing and small or zero budgets.…
031: On How to Launch a Frozen Treat Company — The Erik Brust Interview
Mar 8, 2017 • 39 min
Hear how this young entrepreneur, Erik Brust, started a company in honor of his cousin, who — with Erik — conceptualized the Jonny Pops frozen treat idea. Learn the exciting story of how Erik started in his college dorm room, and grew the company into a…
030: On Starting a Natural Snack Brand — The Mary Kosir Interview
Mar 2, 2017 • 50 min
Listen to Mary Kosir, the Co-Founder of WholeMe foods, talk about her journey to become an “accidental entrepreneur.” Learn the details of why she delayed starting WholeMe for 5 years, only until she found the right business partner. Hear her wise advice…
029: On Launching Epic Provisions — The Taylor Collins Interview
Feb 22, 2017 • 53 min
Hear the astonishing success story of Taylor Collins, the Co-Founder and Chief of Epic Provisions. Learn how he and his wife channeled their athletic spirit into rapidly growing this 100% mission-driven, grass-fed and meat-based natural food company.…
028: On Launching a Ski Company and Movement — The Matthew Sterbenz Interview
Feb 16, 2017 • 42 min
Hear how this young entrepreneur became a driving force in skiing’s revolution. Learn how the founder of 4FRNT Skis, Matthew Sterbenz, went from pro athlete — with zero industry knowledge — to manufacturing his own skis, raising capital, and recruiting a…
027: How to Launch a Pillow Company and Awaken a Sleepy Industry — The Mike Lindell Interview
Feb 7, 2017 • 48 min
Hear the extraordinary success story of Mike Lindell, the Founder of MyPillow, Inc. Learn how he overcame a deluge of rejection, legal mistakes and drug addition to rapidly grow into a $500 million dollar company. Discover how he ignored “expert” advice…
026: How to Launch in the Natural Products Channel — The Bob Burke Interview
Feb 2, 2017 • 61 min
Curious about launching a natural food or beverage product? Want to get your product into Whole Foods Market and other natural product retailers? This is an interview you don’t want to miss! Listen to our interview with Bob Burke and get insider tips on…
025: Going from Rubble to Riches — The Sara and David Russick Interview
Jan 24, 2017 • 49 min
Hear how this visionary couple grew an innovative garbage collection business into a windfall of profits. Listen as they describe careful planning and team-building as keys to their success. Score insider tips about raising capital, finding the right…
024: How to Launch a Vodka Brand — The Ben Brueshoff Interview
Jan 17, 2017 • 29 min
Hear how this savvy, young co-founder and entrepreneur launched a vodka company, based on locally farm-raised beets. Hear how they found a distilling partner, convinced a great design firm, sourced raw materials, and worked with distributors to launch and…
023: On Launching a Farm-Based Distillery — The Cheri Reese Interview
Jan 10, 2017 • 41 min
Do you long for a simpler life that is more meaningful? Then be inspired by Cheri Reese, who left the hectic city life with her husband to start a unique farm-based “field-to-glass” distillery. Hear how they came up with their business idea, raised…
022: How to Begin Your Personal Transformation in 2017 — with John Benzick
Jan 5, 2017 • 8 min
Do you seek new growth opportunities? Are you frustrated with seeing only incremental change, at best, in your personal or professional life? In this episode, John Benzick introduces the topic of “leverage points,” and how they can help revolutionize your…
021: On How to Launch a Yard Product Company — The Michael Miller Interview
Dec 30, 2016 • 49 min
Hear the story of how Michael Miller started a yard product business. Learn about his journey of bootstrapping the business; working with retailers, distributors and sales representatives; and working with manufacturing partners. Listen as he describes…
020: On How to Launch a Healthy Food Company — The Donn Kelly Interview
Dec 22, 2016 • 46 min
Hear about how this entrepreneur started a healthy food product company. Learn his stories about bootstrapping the business; working with retailers, distributors and brokers; and finding a manufacturing partner. Listen as he describes his top joys and…
019: On How to Launch a Fitness Equipment Company — The Tim Porth Interview
Dec 14, 2016 • 49 min
Hear Tim Porth, Co-Founder of Octane Fitness, describe his successes, joys and frustrations in building one of the most respected fitness equipment companies in the world. Learn how, in 2001, he left his previous job and overcame startup issues from…
018: How Elite Athletes Conquer Fear — The Levi LaVallee Interview
Dec 7, 2016 • 100 min
Hear how 10-time X-Games medalist, Levi LaVallee, went from small-town snowmobiler to elite athlete, world-record holder and entrepreneur by conquering fear and competing against only himself. Learn how he became the first person to attempt a double-back…
017: On How to Change the Face of Bicycle Apparel — The Brent Gale Interview
Dec 1, 2016 • 51 min
Listen how Brent Gale, Co-Founder of Twin Six, became fed up with the uninspired choices for bike gear to spark a revolution in bicycle apparel. Learn how they successfully bootstrapped their business, without outside investors, to expand into multiple…
016: How We Launched a Line of DIY Project Kits
Nov 23, 2016 • 41 min
Hear how Josh Porter and his MakersKit co-founders went from zero sales to over 300,000 units sold in less than three years. Listen as he describes their unique evolution to becoming a product-based company selling to over 4000 retailer doors and in every…
015: 8 “Must Do” Tips on How to Launch a Physical Product — With John Benzick
Nov 17, 2016 • 25 min
Are you thinking about launching a consumer product business? Then get the inside scoop on how to boost your chances for success. Listen to John’s 8 insider tips on how to launch a product, even if you’re feeling frustrated, confused and uncertain. Leave…
014: How to Find Your Career “Sweet Spot” — with John Benzick
Nov 10, 2016 • 20 min
In your career, do you feel like you’re using your talents and being rewarded for them? Are you operating in the best environment, with the right people, that will maximize your career satisfaction, growth and income? Listen to John explain how you can…
013: How to Launch a Wearable Tech Brand — The Andrea Perdomo Interview
Nov 1, 2016 • 52 min
Be inspired by this young female entrepreneur, and her co-founder, and how they’re blazing a revolutionary new trail in wearable technology. Hear her describe the challenges (and opportunities) of raising capital, learning fast, creating a high-performing…
012: How to Conquer Rejection (Even If You’re In a Sea of Self Doubt) — With John Benzick
Oct 27, 2016 • 35 min
Is the fear of rejection holding you back? Hear John Benzick, the host of the Product Launch Rebel podcast, explain his “Top 8 Tips for Conquering Rejection.” Listen to his specific proven methods on how he has reduced his chances of rejection by up to…
011: On Launching an Apparel Company — The Mike Arbeiter Interview
Oct 11, 2016 • 52 min
Hear serial entrepreneur, Mike Arbeiter, explain how he started two apparel brands, and a technology company. Listen to his ideas on how to raise capital, work with overseas apparel manufacturers and create consumer demand on a limited marketing budget.…
010: On Launching a Pet Tech Product — The Lisa Lavin Interview
Oct 4, 2016 • 49 min
Listen how Lisa Lavin explains her launch of PetChatz, the revolutionary pet technology product. Hear how she wisely began with solid “voice-of-the-consumer” research to work out many issues before the launch. Discover how she raised capital, found a…
009: Selling to Large Retailers — The Chad Hetherington Interview
Sep 29, 2016 • 33 min
Listen how Chad Hetherington helps entrepreneurs find retail partners to launch and grow their products. Learn the keys to success in distributing products through large brick-and-mortar retailers. Leave a Rating & Review in iTunes for the Product Launch…
008: On Launching a Nutritional Beverage — The Will Brown Interview
Sep 26, 2016 • 47 min
Listen as William Brown describes how he was inspired to improve the nutrition of cancer patients. Hear about his challenges of raising capital, marketing with small budgets, and convincing a manufacturer to produce his new product idea. Leave a Rating &…
007: On Disrupting the Bottled Water Industry — The Matthew Swanson Interview
Aug 5, 2016 • 48 min
Hear the inspiring story of how this young entrepreneur is disrupting the bottled water industry. Listen as he describes his secret to raising money, of working with distributors and beating the mega-competitors by out-hustling them. Leave a Rating &…
006: On Launching a Brewery — The Adam Sjogren Interview
Aug 2, 2016 • 34 min
Hear the thrilling entrepreneurial journey of brewery founder, Adam Sjogren, of Northgate Brewing. Listen as he describes why and how they started, what it was like to raise capital, and how he promotes the company on a limited budget. Leave a Rating &…
005: On Launching Three Beverage Companies — The Joe Heron Interview
Jul 22, 2016 • 35 min
Hear Joe Heron explain the keys to success in launching three beverage companies and selling two to PepsiAmericas and MillerCoors. Listen how Joe Heron thoughtfully identified beverage-growth opportunities and then – through careful execution – set up…
004: On Launching Handsome Bicycles — The Ben Morrison Interview
Jul 12, 2016 • 48 min
Learn about the exciting entrepreneurial journey of bike-company co-founder, Ben Morrison, of Handsome Cycles. Hear Ben describe how he and his co-founder discovered their business idea, raised money, found a manufacturer, chose a pricing strategy and set…
003: On Launching a Drum Accessory Company — The Jeff Sevaldson Interview
Jul 3, 2016 • 37 min
Learn how two bootstrapping college roommates launched a drum accessory company. Hear how they networked with industry insiders, attended key trade shows and used Google to get the company going. And see how social media marketing has been “huge” for…
002: On Launching a Beverage Company — The Bob Safford Interview
Jun 30, 2016 • 34 min
Learn about the thrilling startup journey of beverage-company founder, Bob Safford. Hear Bob describe how he got serious about his business idea, how he found investors, how he deals with startup challenges, and what he has learned most about himself.…
001: Introduction to Product Launch Rebel Podcast
Jun 28, 2016 • 8 min
Greetings everyone, this is John Benzick from Venture Superfly.com, and I’m excited to tell you about my podcast called “Product Launch Rebel.” It’s a weekly podcast that helps people launch physical consumer products. There aren’t many online resources…