Business of Software Podcast

Business of Software Podcast
Business of Software is a place that brings together the brightest minds and greatest practitioners in software into one place. World-Class software leaders such as Joel Spolsky, Gail Goodman, Seth Godin, DHH, Dharmesh Shah, & Kathy Sierra come to teach everything except the code in how to scale great software companies that stay profitable in the long term. Expect the latest thinking and fresh perspectives from some of the world’s leading software practitioners. Stay up to date and hear about new talks, videos, podcasts and conference updates.

Bottoms up with OKRs (with Whitney O’Banner)
Jun 1 • 34 min
The year is 1999 and Google launch their defining OKRs video. Twenty years later Whitney O’Banner takes to the BoS stage to ask why these goals have never been redefined for the ever changing world we now live in. Hear how Whitney (the Engineering Manager…
Design Metrics that Matter (With Jared Spool)
May 26 • 62 min
Design is a process where we finely tune our intuition to create great user experiences. Yet, sometimes, what we think is best rivals the metrics. What do we believe – our gut or the data? This talk from Jared Spool will teach you: What easily-collected…
Build Iron Man Suits, Not Terminators (with Carl Ryden)
May 19 • 67 min
Carl Ryden has been a regular attendee at Business of Software Conferences for a long time. His company PrecisionLender has seen incredible growth leading to acquisition in 2019 and providing a huge amount of value in the banking sector. In this talk,…
Cancer, Competitors, and being a CEO (with Patrick Campbell)
May 12 • 60 min
Building a company takes an extraordinary amount of effort, no matter your role, and both life and competitors don’t hold punches for anyone. CEO and Founder of ProfitWell, Patrick Campbell knows this first hand. Using his experience bootstrapping…
Shifting From Outputs To Outcomes (with Teresa Torres)
May 5 • 60 min
Teresa Torres is a Product coach at advocating strong critical thinking practices to ensure there is a strong connection between what teams are learning in their research with the product decisions that they are making. If you are like…
Product-Market Fit Engine (with Rahul Vohra)
Apr 28 • 58 min
Rahul Vohra – CEO and Founder of Superhuman – presents his BoS 2018 talk Product-Market Fit Engine, a five step plan to revolutionise the way you think about product market fit, metrics, and understanding the needs of the people that really matter. Rahul…
Bootstrapping A Business In The Face Of Well-Funded Competition (with Laura Roeder)
Apr 21 • 46 min
So you want to start a business? No problem. You want to bootstrap it yourself? Okay. You want to position yourself directly against huge competitors and play them at their own game? You’ve got guts! Laura Roeder launched MeetEdgar - a social media…
Customers Are Not The Source Of Innovation (with Marty Cagan)
Apr 14 • 53 min
Marty Cagan has worked with some of the biggest tech product companies in the world. He was involved in the early stages of Netscape and eBay, and has since formed SVPG, who work with tech product teams to help them make the most of their products. With…
AI, hype, and the future of humanity (with Rick Nucci)
Apr 7 • 60 min
We’ve all seen movies about artificial intelligence getting smarter than us and overthrowing our stronghold to make us obsolete, but how close are we to total subordination, and is the fear of losing jobs to robots as real as we are led to believe? In…
Long. slow SaaS ramp of Death (with Gail Goodman)
Mar 31 • 51 min
Gail Goodman (CEO of Constant Contact) describes Constant Contact’s roadblocks that many face, and gives her actionable advice for overcoming it. (Listen in particular for the advice to do a roadshow to local Chamber of Commerce events, get an…
Supporting Employees Struggling With Mental Health (with Greg Baugues)
Mar 24 • 21 min
Greg Baugues is the Manager of the Developer Community at Twilio. In this talk, Greg shares an honest and brave story of his own struggles with mental health, and offers advice to employers to help them support their team members fighting similar battles.…
Hiring Remotely Is A Superpower (with Amir Salihefendic)
Mar 17 • 53 min
Amir Salihefendic is the founder and CEO of Doist, a fully remote company. In this talk, Amir shares ten lessons from his entrepreneurial journey, including why he thinks hiring remotely is a superpower. There’s a lengthy Q&A after the talk with some…
Why your ‘brilliant’ tech fails to have an impact (with Tom Adeyoola)
Mar 10 • 59 min
Tom Adeyoola’s self-confessed list of ‘fails’ at previous jobs is… significant. Technology launched before the market was ready, a funded company run into the grown, struggling to reach the heights of an American counterpart. However his latest venture,…
New ways of working (with Dame Stephanie Shirley)
Mar 3 • 41 min
***Don’t forget : Business of Software Europe is on 23-24 March 2020 in Cambridge UK. Get your tickets at*** Dame Stephanie is 50 years ahead of her time. While remote work is becoming more popular now, Dame Stephanie’s company was…
The Accidental Bad Manager (with Claire Lew)
Feb 25 • 55 min
This week on the BoS Podcast we have Claire Lew - professor of entrepreneurship at Northwestern University and CEO of Know Your Team (a software tool that helps managers become better leaders) - talking about how no one sets out to be a bad boss, but it’s…
Running A Remote Company (with Wade Foster)
Feb 18 • 61 min
Business of Software Conference Europe 2020: 23-24 March, Cambridge UK. For more info, go to This week’s talk is by Wade Foster – CEO and co-founder of Zapier, a fully remote company. Wade talks about how he builds operating…
Software Pricing Demystified (with Rich Mironov)
Feb 11 • 33 min
Software pricing is notoriously difficult and it doesn’t matter how much you spend – the customer only cares about it’s value to them. You can’t sell your product until it’s built and the developers need paid to create the product; so how do software…
Product Culture Eats Execution Culture (with Bruce McCarthy)
Feb 4 • 62 min
This week, Bruce McCarthy shares his vision of what he calls ‘Product Culture’. Bruce outlines the 4 key aspects of a product culture. 1 - Lead with a vision of Human Awesomeness. 2 - Build small diverse teams. 3 - Trust people to manage their work. 4 -…
Keeping the Fun in your Buisness Life (with Natalie Nagele)
Jan 28 • 58 min
This week we have Natalie Nagele - CEO and Co-Founder of Wildbit. Natalie is striving to prove that you can grow your business whilst ensuring developers aren’t spending time in the weeds of process, infrastructure, and communication. Their products and…
Making Complex Products Obviously Awesome (with April Dunford)
Jan 21 • 54 min
The Business of Software Podcast is back! In this BoS Talk April Dunford shows you how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly. April is an expert marketing practitioner…
Writing Copy For SaaS (with Joanna Wiebe)
Nov 23, 2018 • 53 min
In this episode, Mark interviews Joanna Wiebe, founder of Copy Hackers, about writing copy for SaaS. Joanna gave a brilliant talk at Business of Software Conference USA 2017 about using old-school copy tactics in your SaaS copy, and here they pick up on…
How To: Sell Your Software Better
May 31, 2018 • 57 min
This week, we sit down of Steli Efti of to talk about selling software. You can find Steli’s talks from BoS Conferences here:
How To: Write Non-Sucky Copy
Apr 13, 2018 • 53 min
If copy is your online salesperson, you can’t afford to ignore it. In this talk from Business of Software USA 2014, Joanna Wiebe instructs us on how to write ‘Non-Sucky’ Copy.
How To: Do Remote Working Well
Apr 5, 2018 • 66 min
This week, we sit down with Bridget Harris (CEO, YouCanBook.Me) and Peldi Guilizzoni (CEO, Balsamiq) to talk about remote working. Both are experienced practitioners of running a remote company, and here they employ their experience to answer some tough…
A Founder In Pain
Mar 22, 2018 • 62 min
Jason Cohen gives a sermon from the book of Hacker News at Business of Software Conference USA 2017.
Designing Organisational Culture
Mar 16, 2018 • 51 min
Alexander Osterwalder on Designing Organisational Culture. Watch the talk here;
Your Company Should Be Your Best Product
Mar 8, 2018 • 70 min
Jason Fried, CEO of Basecamp, talks about how they treat their company as a Product by iterating on it to fix ‘bugs’. A peak behind the curtain to see how a well established SaaS company designs its employees’ user experience. Watch the talk here:…
How We Almost Messed Up Trello
Mar 1, 2018 • 59 min
In early 2017, Trello was acquired by Atlassian for the mammoth sum of $425 million. In 2016, Michael Pryor sat down with Paul Kenny at Business of Software Conference USA to discuss how they almost messed up Trello. Seems like they managed to do alright…
The End Of Competitive Advantage
Feb 22, 2018 • 53 min
In this week’s episode, Thinkers50 nominee Professor Rita Gunther McGrath of Columbia Business School talks about the End of Competitive Advantage - how do you stay ahead in a rapidly moving, fast-paced business environment?
What Is Jobs To Be Done?
Feb 15, 2018 • 58 min
Bob Moesta & Chris Spiek demonstrate how to use JTBD practically in your business by conducting a live interview with a BoS attendee.
Interview with David Heinemeier Hansson
Feb 9, 2018 • 58 min
Joel Spolsky says: “Never rewrite your software from scratch”. DHH says: “Rewrite your damn software”. In this interview, he explains why.
Why A SaaS Pricing Consultancy Gives Away Free Software | Patrick Campbell | BoS USA 2016
May 5, 2017 • 51 min
Come to one of our events!
The Five Habits Of Highly Successful SaaS Companies | Tim Barker | BoS EU 2014
May 5, 2017 • 60 min
Come to one of our events!
Looking Good For Fun And Profit | Robert J Moore| BoS USA 2015
May 5, 2017 • 51 min
Come to one of our events!
Lessons Learned In 17 Years Building And Exiting A SaaS Company | Gail Goodman | BoS USA 2016
May 5, 2017 • 62 min
Come to one of our events!
How To Grow And Market A SaaS Business | AMA with Duane Jackson
May 5, 2017 • 47 min
Duane Jackson, Founder, Kashflow Come to one of our events!
Agile Master Class | AMA With Jenni Jepsen
May 2, 2017 • 16 min
Jenni Jepsen is a partner at goAgile, a Denmark-based Agile consulting firm. Her focus in on helping people deliver value faster and create lasting change. By getting to the core of WHY Agile works and helping people thrive through change, Organisations…
The Job Your Product Does | Clayton Christensen | BoS USA 2011
Apr 20, 2017 • 92 min
This is probably one of the most important talks you will ever see if you are an entrepreneur in any discipline. Professor Clayton Christensen talks models of disruptive innovation, what the job of your product is and explains why there will always be…
Want to go from stuck to creative spark? | AMA with Scott Berkun
Apr 12, 2017 • 57 min
Scott Berkun, bestselling author and popular speaker on philosophy, culture and business, introduces a fresh way to understand creative thinking, how ideas work, plus how to be more productive. He’s recently published a new book, The Dance of the Possible…
Things I Wish I Could Have Told Young Mr Fishkin | Rand Fishkin | BOS EU 2016
Apr 11, 2017 • 61 min
Things I Wish I Could Have Told Young Mr Fishkin | Rand Fishkin | BOS EU 2016 by Business of Software
SaaS & The Art Of Software Pricing | Jeff Lawson | BoS USA 2011
Apr 11, 2017 • 51 min
Beware! Jeff knows a lot of words that could offend some. It doesn’t stop him giving one of the sharpest talks on Software Pricing we have ever seen at the 2011 Business of Software Conference. He is also an expert in drawing owls and can teach you his…
5 Habits Of Highly Successful Cloud Businesses | Tim Barker | BoS EU
Apr 6, 2017 • 60 min
Recorded at BoS2014 Europe, Tim Barker draws on his years of experience in cloud enterprises, not just to write a great click bait talk title, but also to think about the ways great SaaS businesses move the needle. In this talk, Tim will discuss the top-5…
The Secret Psychology Behind Online Persuasion | Nathalie Nahai | BoS EU
Apr 6, 2017 • 65 min
In this revealing presentation, Web Psychologist Nathalie Nahai reveals how you can understand the brain’s primal, emotional and rational systems to predict the behaviour of prospects and tailor your marketing communications for more engagement.
The Buskers Guide To Running A Tech Startup | Bridget Harris, YouCanBookMe | BoS EU 2016
Nov 10, 2016 • 57 min
Bridget is the co-founder and CEO of, a SaaS tool which allows your customers to easily book your time, fuss free. At BoS Conference Europe 2016, she discussed the growth of the company, and likened her busking background to that of her…
Rich Vs King- Founder’s Dilemma | Noam Wasserman | BoS USA 2008
Oct 31, 2016 • 65 min
According to Noam Wasserman, a professor at Harvard Business School, if you’re an entrepreneur then you will often face situations where you need to confront this dichotomy. When you start up, do you set off on your own (and stay king), or find a…
Why I Sold My Business And Gave The Money Away | Derek Sivers, CD Baby | BoS 2010
Oct 17, 2016 • 35 min
Derek A/B tests his possible talks with the audience before talking about how and why he grew one of the most successful online music distribution businesses in the world. Why did he sell it and why has he given the money away?
The Number One Goal Of Your Website | Rob Walling | BoS 2010
Oct 5, 2016 • 50 min
What’s the primary goal of your website? Not to sell software. With most visitors returning multiple times before making a purchase, your primary goal should be to draw visitors back to your site. In this talk, Rob looks in-depth at why this is the case,…
How Data Will Make You Do Totally The Wrong Thing | Jason Cohen | Business Of Software 2012
Oct 3, 2016 • 50 min
Jason has been worried that too many people take A/B Testing too seriously, or at least take it seriously without understanding what it can do for your business. He is worried that not enough people know when to use AB Testing and when you should do…
Motivation Matters | Kathy Sierra | BoS EU 2014
Sep 29, 2016 • 59 min
Kathy takes a deep dive into the psychology of motivation and look at simple but powerful tools to help us think about and create products, services, support, and marketing. But secrets to motivation are counter-intuitive. Typically we struggle to get and…
Building A Successful Software Business | Dharmesh Shah, Hubspot | BoS 2010
Sep 29, 2016 • 64 min
Dharmesh is obsessed by code and making customers happy. In this talk at Business of Software 2010, Dharmesh talks about why venture capital is neither necessary, nor evil, how value is created, why user experience is EVERYTHING and how Hubspot developed…
How To Sell Using… Sales | Steli Efti | BoS USA 2015
Sep 14, 2016 • 67 min
The inbound dream: Every sale you make comes to you magically through the internet with no human touch. Does that mean you can’t do better? Is there another way to more sales? Steli has accelerated sales in some of the fastest growing Silicon Valley…
The Things I Wish I Could Have Told Young Mr Fishkin | Rand Fishkin, Moz | BOS EU 2016
Sep 5, 2016 • 61 min
Rand Fishkin, Founder, now Wizard of, Moz gave a very honest and open talk at BoS Europe this year reflecting on what he could have told his younger self. We’ll let Rand provide some context for the talk from his blog post about it but take it from us, it…
Beyond Happiness | Jennifer Aaker | BoS USA 2009
Aug 30, 2016 • 63 min
Jennifer Aaker gives a talk on how we can achieve happiness, and how the pursuit of that is a miserable business.
The Job Your Product Does | Clayton Christensen | Business of Software Conference
Aug 23, 2016 • 92 min
This is probably one of the most important talks you will ever hear if you are an entrepreneur in any discipline. Professor Clayton Christensen talks models of disruptive innovation, what the job of your product is and explains why there will always be…
Difficult Conversations when Scaling | Paul Kenny | Business of Software
Aug 15, 2016 • 61 min
Difficult Conversations for Growing Companies. Every business person faces hard conversations at some point in their growth. One of Paul Kenny’s best talks at Business of Software Conference. Not about sales, but about the challenges that everyone faces…
The Science Of Lean Startups | Eric Ries | Business of Software Conference
Aug 9, 2016 • 58 min
Most software projects fail. Most startups fail. Most new products are never used. But it doesn’t have to be that way. The Lean Startup is a disciplined approach to imagining, designing, and building new products. By testing our assumptions earlier,…
Mark Dalgarno | The Worst Lightning Talk In History | Business Of Software
Aug 1, 2016 • 8 min
Mark Dalgarno, speaking about motivating people and coming up with new ideas through a technique he calls “The Anti-Problem”
Tania Katan | It Was Never A Dress | Business of Software Conference
Aug 1, 2016 • 8 min
In an effort to break down barriers and shift perceptions of women in technology—and all spaces—Axosoft used their tech superhero powers of collaboration, cross-functionality, and agility to offer up a radically reimagined women’s bathroom symbol. This…
From Bootstrap To $60m. What I’ve Learnt | Scott Farquhar, Atlassian | Business of Software
Aug 1, 2016 • 35 min
Scott talks about running a software company . You’ll hear about how to pick a business model & how they built a workplace that has won numerous HR awards.
Marketing To Minorities | Patrick McKenzie | Business of Software Conference
Aug 1, 2016 • 7 min
If you want to learn about how to target niche minority markets like non-Americans, non-techies and even the 50% of the world’s population that is, shock horror, female, and you enjoy laughing out loud, this is worth 7 minutes 30 seconds of your life.
Building The Minimum Badass User | Kathy Sierra | Business Of Software Conference
Jul 25, 2016 • 60 min
Not only some of the smartest advice anyone has given about how to approach software development, there is also a trick that is guaranteed to make you feel more confident, more powerful and more in control of what you do. It costs nothing, takes no time…
Too Important To Be Left To The Marketing Department | Seth Godin | Business of Software Conference
Jul 18, 2016 • 60 min
Seth talks about how ideas that spread win. And takes us through his laws of Software!
Rewrite! | David Heinemeier Hansson | Business Of Software Conference USA 2015
Jul 13, 2016 • 69 min
What’s number one on Joel Spolsky’s list of ‘Things You Should Never Do’? “Rewrite your software from scratch.“ David Heinemeier Hansson disagrees. In this talk, ‘Rewrite!‘ at Business of Software Conference USA 2015, David Heinemeier Hansson, Co-Founder,…