Practical Product

Practical Product

www.heavybit.com/library/podcasts/practical-product
Learn how to define the right product to build.
#16, Building and Leveraging Product Marketplaces
Nov 15 • 35 min
In episode 16 of Practical Product, Craig and Rimas are joined by Connie Kwan to walk through the process of buying and selling products on marketplaces.
#14, Roadmaps and Product Direction
Oct 30 • 41 min
In episode 14 of Practical Product, Craig and Rimas look at the differences between following a product roadmap and framing a strategy around product direction and user engagement.
#13, Authentication for Developers with Auth0
Sep 13 • 32 min
In episode 13 of Practical Product, Craig and Rimas are joined by Martin Gontovnikas to explore how Auth0 is growing its developer user base.
#12, Managing Stakeholder Relationships
Dec 6, 2017 • 36 min
In episode #12 of Practical Product, Craig and Rimas are joined by Kathy Simpson from GitHub. Kathy discusses her approach to identifying and managing product stakeholders.
#11, Reify: An Engineering Driven Marketing Consultancy
Sep 28, 2017 • 40 min
Craig and Rimas are joined by Brian Doll and Michael Bernstein to explain why two engineers decided to start Reify, a B2B focused marketing consultancy, after being inspired by the business side of selling software.
#10, Killing Products Gracefully
Aug 9, 2017 • 30 min
Craig and Rimas are joined by Suzie Prince from ThoughtWorks in Ep. #10 of Practical Product. Suzie explains how as a product manager she had to make the difficult decision to shut down her product, Snap CI.
#9, Demystifying Growth Hacking
Jul 26, 2017 • 38 min
In the latest episode of Practical Product, Sean Ellis from GrowthHackers dispels the confusion around Growth Hacking and describes it as a systematic process of experimentation across the entire customer journey.
#8, Launch Day Trifecta: Hacker News, Product Hunt, & TechCrunch
Feb 16, 2017 • 38 min
In this episode of Practical Product Craig and Rimas are joined by Heavybit’s PR Manager Malia Powers to discuss how startups can get more publicity.
#7, Digital Dev at Blue Bottle Coffee
Jan 5, 2017 • 39 min
In episode 7 of Practical Product, Craig and Rimas sit down with Scott Rocher, Director of Digital Product Development at Blue Bottle Coffee. Digital products and coffee, what do they have to do with each other? Rocher shows how the offline world of…
#6, Product Manager as CEO
Dec 13, 2016 • 32 min
In the latest edition of Practical Product, Craig and Rimas ask if PMs are the “CEOs” of their area. Do they have a similar level of authority and responsibility, just on a smaller scale? Is it easier for them to just be one of the group offsite? The pair…
#5, Data Driven Product Management At Yammer
Oct 15, 2016 • 41 min
In this episode of Practical Product, Craig and Rimas are joined by Anna Marie Clifton to discuss Data Driven Product Management at Yammer. Anna Marie discusses the role of data in her day to day at Yammer, and the group talks through how to get the data…
#4, When Should You Hire A PM?
Sep 27, 2016 • 31 min
In this episode of Practical Product, Craig and Rimas outline when you should hire your first PM, and what you should be looking for in your first PM hire.
#3, Killing Features In Your Product
Aug 30, 2016 • 28 min
In this episode of Practical Product, Craig and Rimas discuss the rarely shared processes behind killing features in your product. They dig into why you should care about removing features just as much as adding them, how not to go about killing features…
#2, Building for Enterprise Developers
Aug 2, 2016 • 45 min
In this episode of Practical Product, Craig and Rimas are joined by Docker’s Senior Director of Product Management, Banjot Chanana. The group discuss how selling to developers in the enterprise is different from what you may be familiar with, the…
#1, Driving Adoption With Your Product Launches
Jul 13, 2016 • 35 min
Welcome to Practical Product, a new podcast where you’ll learn how to define the right product to build. In this first episode, hosts Craig Kerstiens and Rimas Silkaitis discuss what makes a well executed product launch and build you a playbook to apply…