The Business Of Self-Publishing

The Business Of Self-Publishing

kunzonpublishing.com
An Insider’s Guide To Becoming A Financially Successful And Happy Self-Publisher, with Joseph C. Kunz, Jr.


Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales
Mar 14 • 7 min
Synopsis Your needs and wants, as an author, can be surprisingly and distinctly different than those of your reader. But, once you realize these differences between you and the reader, you can then focus your attention on truly understanding who your…
Successful Non-Fiction Authors Don’t Confuse “Empathy” With “Sympathy”
Dec 13, 2018 • 6 min
Synopsis Even though empathy and sympathy both involve your “feelings” about your readers, they refer to two distinctly different emotions. As an author, and book marketer, (and as an emotionally mature adult that is trying to help people) you must…
5 Surefire Ways To Optimize Your Book’s Sell Sheet
Sep 20, 2018 • 8 min
Synopsis In order to become, or remain, financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book’s sell sheet is an excellent tool to do this. The sell sheet…
Is A Large Platform Critical For An Author’s Success?
Mar 15, 2018 • 7 min
Synopsis Creating a huge platform with many thousands of followers might seem like the most obvious way to achieve success. But, there’s more to it than that. A huge email list, and huge Twitter and Facebook following, are all great, and are always an…
Do We Write Books For “Financial Success” Or “Critical-Acclaim”?
Nov 13, 2017 • 7 min
Synopsis Do we write books for profit alone, or to gain favorable approval from others? Or is it a combination of both? Is money more important than fame? Does fame guarantee a stream of income? These questions are a good place to start to understand why…
The Strategic Advantage Of A Credible Book-Foreword-Author
Sep 14, 2017 • 4 min
Synopsis In order for a book foreword to give a book a substantial strategic advantage over all the other books competing for the same audience, it must be written by someone with a high level of believable credibility. And this credibility must be…
Mass-Market Paperback Books Vs. Trade Paperback Books: A Guide For Self-Publishers
Jul 20, 2017 • 8 min
Synopsis Here is an explanation of the differences between the two main types of paperback books: mass-market paperbacks, and trade paperbacks. As a self-publisher, these are the two formats that you will be typically dealing with most often. Therefore,…
Examples of Great Customer Testimonial Statements
Jul 17, 2017 • 8 min
Synopsis Testimonials are a very effective way to get more clients and customers, and sell more books. As a business person, self-publisher, and author, you must understand what characteristics make up a great testimonial. So here I give you a list of…
Book Dedications To Spur Your Imagination
Jul 13, 2017 • 9 min
Synopsis To be a successful book marketer, you must never miss an opportunity to reach out and make a connection with the reader. Whether your book’s dedication is only a few sentences or an entire paragraph, you shouldn’t miss this opportunity to give…
How to Write a Book Foreword: A Checklist For Authors
Jul 10, 2017 • 5 min
Click here to download a free PDF of this checklist. Synopsis Here is a list of important questions that you should think about to help you make sure that you have written a full and complete foreword. Not all questions here will apply to your foreword.…
How To Use Marketing Channels To Drive Book Sales
Jun 15, 2017 • 6 min
Synopsis Understanding how online and offline marketing channels can work together is essential for your book’s financial success. These channels, if consistently used together, can help you as an author achieve a sustainable competitive advantage. It…
Understanding The 3-Stages Of The Buying Cycle Can Improve Your Book Sales
May 11, 2017 • 6 min
Synopsis Helping book shoppers though the 3 stages of the buying cycle can dramatically improve your chances of making more book sales. If you understand what these 3 stages are about, and where the book shoppers are within that cycle, you will be able to…
3 Steps To Creating A Winning Sell Sheet For Your Book
Apr 13, 2017 • 7 min
Synopsis Sell sheets have a simple mission. To Sell More Books. They’re really just a way to showcase the benefits of your book in a concise and impelling way. And if your sell sheet is created and utilized skillfully, it can become a powerful marketing…
What Is A Tweetable?
Dec 5, 2016 • 6 min
Synopsis Tweetables can be a very practical and powerful way to improve the number of social shares that you can receive for your blog posts. Here I show you what they about, how they are typically used, and what they should look like. What You Will Learn…
3 Easy Steps To Adding A Tweetable To Your Blog Post (Without A Plugin)
Dec 1, 2016 • 6 min
Synopsis Here are three simple steps that I follow in order to create and embed a tweetable quote into my blog posts. The entire process is fast, easy, and free. What You Will Learn In This Post 1. You will learn how to add a tweetable to you blog post…
Computer-Data Backup-Strategy For Self-Publishers
Nov 28, 2016 • 10 min
Synopsis Protecting your computer’s data files is something every self-publisher must know about and deal with before it’s too late. Therefore, it’s essential that you keep the back-up process simple and automatic. It’s also imperative to create multiple…
Sell Sheet Terminology For Book Marketers
Nov 24, 2016 • 8 min
Synopsis Book sell sheets are an essential and integral part of a book’s marketing and publicity plans. For this reason, it is important for you to understand what goes into a great sell sheet. So, to help you get a firm handle on the basics, here is a…
The 5 Basic Ingredients Of Successful Book Marketing
Nov 21, 2016 • 5 min
Synopsis In order to become a successful self-publisher, you will need do devote a large part of your life to marketing. This will encompass marketing yourself, as well as your book. Understanding these five ingredients will insure that your book…
Sell Sheets: An Intro Guide For New Self-Publishers
Nov 17, 2016 • 6 min
Synopsis A sell sheet is a one-sheet flyer that gives some detailed information about a book and its author. Here is a short discussion of what a sell sheet is and is not, how to use it, and what information it should include. What You Will Learn In This…
10 Reasons Self-Publishers Should Avoid Selling To Bookstores
Nov 14, 2016 • 7 min
Synopsis Trying to get bookstores to accept your book and give it shelf space is very time-consuming, difficult to achieve, and can become very costly for the self-publisher. Here are ten good reasons that a new self-publisher should AVOID spending…
5 Profitable Ways To Use Your Book’s Sell Sheet
Nov 10, 2016 • 6 min
Synopsis Your sell sheet is the equivalent of your book’s resume. And, because of this, it can become a very powerful and profitable marketing tool. The five places on this list are where you can most quickly get your sell sheet to the actual audience for…
Personalize Your Foreword With Anecdotes To Make It More Powerful
Nov 7, 2016 • 6 min
Synopsis Anecdotes are an amazing literary device for writers, as well as marketers. They are a deceptively powerful writing and marketing tool. Here is a short discussion about anecdotes, and how to use them in a book’s foreword to help make an emotional…
Differentiation And Positioning For Authors
Nov 3, 2016 • 7 min
Synopsis In order to become a financially successful author, you must learn how to differentiate and position yourself and your book as the go-to person and book that will help the readers solve their problems. This is not a difficult or overly…
3 Questions To Help You Decide If Your Passion Can Become A Profitable Business
Oct 31, 2016 • 5 min
Synopsis Turning your passion, or passions, into a profitable business takes planning, research, commitment, an honest assessment of your life and your abilities, and a realistic assessment of what the market needs and wants – and is willing to pay for.…
11 Free Testimonial Sources For Non-Fiction Authors
Oct 27, 2016 • 7 min
Synopsis Testimonials from a wide variety of people is a great way to bring credibility, exposure (eyeballs), and higher sales for your book. Here are eleven sources to find free testimonials that you can use to help promote your book on your website, and…
2 Amazon Marketing Tools To Help Make Your Book A Financial Success
Oct 24, 2016 • 8 min
Synopsis Amazon provides two very powerful and easy-to-use tools to get our books in front of millions of potential readers and buyers. Together these two tools help form the basic foundation of an author’s marketing plan. So, to help get you to start…
Health Care Vs. Health-Care Vs. Healthcare: The Debate Continues
Oct 20, 2016 • 11 min
Synopsis The term “healthcare” will eventually become widely accepted as one word, not two, whether die-hard grammarians, linguists, and editors like it or not. Our language, and any discussions about health, will be greatly improved by ending this…
How A Book Foreword Can Help An Author’s Career
Oct 17, 2016 • 5 min
Synopsis How a carefully written book foreword can boost the career and book sales of both the author of the book, AND the author of the foreword. What You Will Learn In This Post 1. You will learn how a carefully written book foreword can boost the…
3 Questions To Help You Discover Your Passion
Oct 13, 2016 • 4 min
Synopsis How to start the questioning and exploration process that will help you discover your passion. Here are three basic questions that I believe you should ask yourself to help you start your journey to discovering your life’s passion. What You Will…
4 Hot Tips To Writing A Sell Sheet’s “Call-To-Action”
Oct 10, 2016 • 5 min
Synopsis An effective call-to-action is the linchpin of a successful sell sheet. If it’s done right it can help generate greater book sales. The sell sheet’s call-to-action will play a pivotal role in making this happen. What You Will Learn In This Post…
9 Tips On Writing A Great Description For A Non-Fiction Book
Oct 6, 2016 • 6 min
Synopsis If your book’s description does not grab the reader by the collar, and quickly convince them that you have the answers that they are looking for, you are going to lose them. This short list of tips that can improve how you write your book’s…
8 Tips For Safe-Guarding Small-Business Computer Data
Oct 3, 2016 • 6 min
Click here to download a free PDF of these 8 tips plus the infographic. Synopsis No matter how small your business is, you still must have a data backup plan in place. No one method alone is a guarantee that your data is completely safe. So here are some…
2 Essential Ingredients That Make A Book Foreword Great
Sep 29, 2016 • 5 min
Synopsis A foreword is an essential marketing tool for your non-fiction book. If it’s written properly, and with some understanding and forethought about its role in your book’s success, it can have a substantial impact on your book sales. In order to…
What Is Niche And Micro-Niche Publishing?
Sep 26, 2016 • 6 min
Synopsis Niche marketing and micro-niche marketing are essential and powerful ingredients in the success of your book and your self-publishing business. Here’s an introduction to some of the terms and ingredients needed to develop and grow your specific…
Questions To Ask Yourself BEFORE Writing Your Book’s Introduction
Sep 22, 2016 • 7 min
Click here to download a free PDF of this questionnaire. Synopsis Your book’s Introduction is a crucial first step for readers. It prepares them for what’s to come AND ignites their interest to read on. This makes your book’s Introduction an important…
7 Types Of Testimonials: The Good, The Bad, And The Ugly
Sep 19, 2016 • 9 min
Synopsis Testimonials need to be one of the key ingredients of your book’s marketing plan. If they’re created and utilized properly, they can have a very positive impact on your sales. This list gives you a quick run-down of a variety of testimonials.…
10 More Small-Business Start-Up Mistakes To Avoid
Sep 15, 2016 • 10 min
Synopsis Although mistakes made can be our greatest teacher, they can be time-consuming and costly. So here I share with you my hard-earned experiences and insights that I gained from creating and building my small-business. What You Will Learn In This…
10 More Cons Of Self-Publishing: Or Why Self-Publishing Might Not Be Right For You
Sep 12, 2016 • 7 min
Synopsis Here are ten more reasons that explain why self-publishing might not be the right thing for you to get into when you are trying to publish your new book. What You Will Learn In This Post 1. You will learn some of the major reasons why…
3 Important Questions That Will Help You Create An Amazing Preface
Sep 8, 2016 • 6 min
How To Write A Preface That Will Make You Look Like A Pro, AND Get You More Book Sales Synopsis The preface is one of the important places for you to make an emotional connection with the reader. The more that the reader understands you, and can identify…
Direct Mail Marketing Vs. Email Marketing: What’s Best For Your Small Business?
Sep 5, 2016 • 8 min
Synopsis Direct mail marketing and email marketing both have their advantages and disadvantages. But, both are an efficient and cost-effective way to find new customers, make new sales, up-sell to current customers, and stay connected with existing…
4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts
Sep 1, 2016 • 7 min
Synopsis Among the basic foundations of a thriving profitable business is an active, ongoing, and professional-looking outbound marketing presence. It doesn’t matter if you are a home-based business, or one-person professional office, or a business with…
4 Myths About Sell Sheets That Can RUIN Your Book Sales
Aug 29, 2016 • 8 min
Synopsis Understanding the myths and misperceptions that many self-publishers have about the role of their book’s sell sheet can dramatically improve a book’s overall success. Having a well-prepared and professional-looking sell sheet for your book will…
5 Signs Your Sell Sheet Needs A Makeover
Aug 25, 2016 • 7 min
Synopsis Is your sell sheet driving the results you want or need? If not, it might be time for a makeover. The solution may be to rebrand, adjust your value proposition, or simply modify your existing strategy before these danger signs turn into…
7 Questions To Ask Before Writing Your Book’s Sell Sheet
Aug 22, 2016 • 8 min
Click here to download a free PDF of this questionnaire. Synopsis A sell sheet is not as simplistic as it might first appear. It’s much more than a simple list of physical facts about your book, and a picture of you and your book. It’s a sophisticated and…
7 Things Readers Notice When Picking Up A Book
Aug 18, 2016 • 8 min
Synopsis If you have any hope of having your book achieve financial and critical success, you must understand how your readers, view your book when they first see it. Once you fully understand how your readers will perceive your book when they first see…
Who Should Be Acknowledged In Your Book?
Aug 15, 2016 • 7 min
Synopsis Your Acknowledgements Page does not need to be an exhaustive listing of every last person that helped you. But at the very least, you must include all the people that had an important impact on you and your book. Here is a list to help you get…
10 Great Reasons To Self-Publish Now
Aug 11, 2016 • 6 min
Synopsis Here are ten fantastic reasons that explain why self-publishing is a great business to get into. Now, more than ever before, self-publishing can be a fascinating and profitable way to improve your career, your bank account, your self-esteem, and…
What Is Print-On-Demand (POD) Publishing?
Aug 8, 2016 • 5 min
Synopsis Print-on-demand (POD) publishing is a way to have books immediately printed and bound AFTER a customer places an order for the book. This can be a very efficient, fast, and cost-effective way to get books into the hands of customers and readers.…
The 5 Elements Of Successful Online Marketing
Aug 4, 2016 • 6 min
Synopsis If you want to share your book with the world, and thereby help as many people as possible, and make some money doing that, you will need to treat your book like a product that your business sells. And that means learning about marketing,…
10 Amazing Low-Cost Ways To Market Your Book
Aug 1, 2016 • 8 min
Synopsis Here is a beginner’s list of effective, popular, proven-to-work, and low-cost ways to market your book. The steps to marketing your book, and deciding which avenues are good for you to utilize for this, might take you a few months to figure out.…
Getting a Big Name to Write Your Book’s Foreword
Jul 28, 2016 • 5 min
Synopsis Getting a “big-name” to write the foreword for your book is a great way to jump-start bigger sales and get positive publicity for your book. If you are an unknown author, getting a notable leader in your field to write your foreword is essential…
10 Basic Steps To Setting-Up Your Blog
Jul 25, 2016 • 9 min
Synopsis There is a learning curve to successful blogging. And it will take several months to fully learn most aspects of blogging and how to do it successfully. But the benefits that you and your business might gain can be enormous. Here are ten…
Do The Best Book Ideas Originate In The Marketplace Or In The Heart Of The Author?
Jul 21, 2016 • 5 min
Marketplace Or Heart: Where Do The Best Book Ideas Originate? Synopsis This is one of the initial big questions would-be authors ask when they finally decide that they want to write their first book. The answer is not as elusive as many might believe. And…
What Makes A Great Sell Sheet?
Jul 18, 2016 • 5 min
Synopsis On its surface, the sell sheet might simply look like a static piece of marketing material. But under the surface it is actually a practical, useful, and powerful marketing tool. Here is a quick discussion of the 3 key ingredients needed to…
Direct Mail Marketing For The Self-Publisher
Jul 14, 2016 • 6 min
Synopsis Many self-publishers have probably forgotten the power of this marketing strategy – or don’t believe that this method can work for a tech-savvy self-publisher. But, for the authors of non-fiction, especially those that own a business, a book’s…
Citation Styles: An Intro Guide for Self-Publishers
Jul 11, 2016 • 7 min
Synopsis Citing your sources is a well-respected form of professional courtesy, and also your duty as an author and publisher. You must give credit where credit is due. Therefore, when using another person’s words or ideas, citing that person’s work is…
10 Cons Of Self-Publishing: Or Why Self-Publishing Might Not Be Right For You
Jul 7, 2016 • 8 min
Synopsis The odds against becoming a successful self-publisher can seem daunting. But if you’re really serious about seeing yourself in print, and using your writing to help as many people as possible, then no number of negatives can stop you from…
What Is Self-Publishing?: A Quick Overview
Jul 4, 2016 • 4 min
Synopsis Self-publishing is where you, the author, bypass all the intermediaries that are involved in traditional publishing. These intermediaries do the editing, designing, illustrating, marketing, promotion, etc. of your book. As a self-publisher, you…
7 Key Ingredients Needed To Create Compelling Blog Content
Jun 30, 2016 • 6 min
How To Create Great Content For Your Blog Synopsis In order to attract readers to your blog, and actually get them to read your writing, you must create compelling content. This means that your content must quickly get the reader’s attention – and hold on…
8 Tips To Using Testimonials And Endorsements to Promote Your Book
Jun 27, 2016 • 6 min
Synopsis Testimonials and endorsements must be an integral part of your self-published-book marketing program. They should be shown and used everywhere and anywhere you have an opportunity to show them. These eight tips will give you a very powerful way…
3 Tips To Writing A Great Acknowledgements Page
Jun 23, 2016 • 5 min
Synopsis On the surface, the Acknowledgements Page might seem to be an insignificant part of the book. But the competition for authors to gain new readers is very intense. Because of this, we must view every section of the book as an opportunity to reach…
10 Common Mistakes To Avoid When Self-Publishing Your Non-Fiction Book
Jun 20, 2016 • 7 min
Synopsis If you have any hope of your book becoming popular and selling, it must look and read like a professionally designed and edited book. This will immediately show your audience that you have respect for yourself, your readers, and your subject…
Jump-Start Your Self-Publishing Business In 10 Steps
Jun 16, 2016 • 7 min
10 Steps To Self-Publishing Your First Book Synopsis These ten steps will help you painlessly jump-start your new self-publishing business. Although most of these steps are not difficult to accomplish, I believe that they will help you quickly lay the…
The 5 Essential Parts Of A Powerful Book Introduction
Jun 13, 2016 • 6 min
Synopsis Buyers of your book don’t care why you wrote your book. They just want to know how your book can help them improve their life. Your book’s Introduction gives you an opportunity to convince the buyers that your book is the best one out there that…
9 Powerful No-Cost Ways To Help Boost Book Sales
Jun 9, 2016 • 6 min
Synopsis Here is a quick discussion of some very powerful no-cost “passive marketing” ideas that will help you achieve never-ending books sales. What You Will Learn In This Post 1. You will learn how and why passive marketing is so powerful and important…
Writing A One-Page Business Plan: 5 Questions A Self-Publisher Must Ask
Jun 6, 2016 • 9 min
Click here to download a free PDF of this questionnaire. Synopsis Whether you are about to self-publish your first book, or start a micro-niche publishing company, you need to have a business plan in place. A business plan will give you a basic roadmap…
The Book Buyer’s Decision-Making Process
Jun 2, 2016 • 6 min
Synopsis What must your book do to convince your audience to ignore the other books and buy your book? I have outlined some crucial questions that you must deal with as a self-publisher if you want the buyer to choose your book over another. By dealing…
5 Sell Sheet Design Secrets For Self-Publishers
May 30, 2016 • 5 min
Synopsis Just as you would make your book’s cover as attractive as possible, your sell sheet must also leave readers with a favorable first impression of you and your new book. Therefore, you must make sure that you have created an attractive,…
Top 10 Book Cover Design Tips For Self-Publishers
May 26, 2016 • 6 min
Synopsis You must first realize that a book’s cover is the equivalent of a product’s packaging. You must figure out what needs to be on that cover in order for a buyer to choose your book over the many others that cover the same topic. By utilizing these…
6 Things Readers Expect From Your Blog
May 23, 2016 • 7 min
Synopsis If you do not include all the basic information that your readers are looking for when they visit your blog, they will leave your site feeling disappointed, and without making an emotional connection to you, your products, or services. By making…
7 Tips To Working With Your Spouse As A Business Partner
May 19, 2016 • 7 min
Synopsis Here is a list that my wife Michele and I have created to share with other married business partner couples. We have been learning and practicing how to be good marriage partners, business partners, and writing partners, for the last 31+ years –…
The Foreword, Preface, And Introduction As Powerful Marketing Tools
May 16, 2016 • 5 min
Synopsis Do not underestimate the power of the foreword, preface, and introduction to help make your book get noticed, purchased, and read. Making money from selling books is a simple numbers game. Sell more books, make more money. Therefore, a lot of…
The 10 Reasons That Convinced Me To Become A Self-Publisher
May 12, 2016 • 8 min
Synopsis Here I share with you my favorite reasons for becoming a self-publisher. As I see it, self-publishing can be a great way to enhance your current career and business, but it can, with a lot of work and fortitude, potentially be a career all by…
37 Tips For Writing A Book’s Foreword
May 9, 2016 • 6 min
Click here to download a free PDF of the 37 tips plus the infographic. Synopsis Here is a list of 37 tips to help the person that is going to be writing the foreword for a book. This list is written simply as a way to help the author of the foreword, and…
The 10 Commandments To Becoming A Financially Successful Self-Publisher
May 5, 2016 • 7 min
Click here to download a free PDF of these commandments. Synopsis Creating your first book might seem like a daunting task at first glance. But by devoting some time and effort to it, you should be able to fearlessly create a quality book that can provide…
10 Small-Business Start-Up Mistakes To Avoid
May 2, 2016 • 8 min
Synopsis What are some of the common mistakes small-businesses make when starting out? Here is a list of what I believe are some very common mistakes that should be avoided in order to help ensure a small-business’s long-term success. Introduction What…
Endorsement Vs. Testimonial: A Guide For Self-Publishers
Apr 28, 2016 • 5 min
Synopsis It is essential for a self-publisher to understand the differences between an endorsement and a testimonial – sometimes lumped together as “blurbs”. Each plays a vital role in the financial success of your book. Therefore, I have laid out some…
How To Write A Book Foreword: Step by Step
Apr 25, 2016 • 8 min
Synopsis: How to create and write a powerful book foreword that will help build your credibility and status, AND help the book’s author sell more books. The process of writing the book foreword is reduced down to four easy steps. What You Will Learn In…
5 Ways To Use Your Job To Prepare For Your Own Business
Apr 21, 2016 • 6 min
Synopsis How you can use your time, experiences, and connections on your current job to greatly improve your chances of success as a new business owner and as a self-published author. Introduction In an ideal world, you would have at least a year’s salary…
3 Common Myths About Book-Buyer Retention
Apr 18, 2016 • 6 min
Synopsis Understanding who your readers are, and what they need, and how to hold onto them, is essential for your financial success. Here are three common myths surrounding book-buyer retention that might have been preventing you from implementing a plan…
Foreword Vs. Preface Vs. Introduction: A Guide For Self-Publishers
Apr 14, 2016 • 5 min
Synopsis: A foreword, preface, and introduction can each play a pivotal role in a book’s marketing plan. Understanding the differences, and how to use each to your advantage, can help propel your book to critical and financial success. What You Will Learn…
Start A Self-Publishing Business While You Maintain Your Regular Job
Apr 11, 2016 • 6 min
“Self-Publish, But Keep Your Day Job” Synopsis The reality of self-publishing is that most authors make little or no money from self-publishing. You must understand that it is going to take a lot of time and effort on your part to get your publications to…
What Is Passion?
Apr 7, 2016 • 4 min
Synopsis When you are trying to figure out what your life’s passion is, there will be no guarantees that it will be easy to figure out. The process of searching for your passion is part of the process of life – that’s just how it is. Accept that fact and…
Create A Great Book Dedication In 4 Easy Steps
Apr 4, 2016 • 8 min
Synopsis This snappy, clever, pithy, succinct, and concise little guide will help you quickly create a great book dedication in four easy steps. The book dedication, if written properly, can, in its own subtle and understated way, help you cleverly make…
5 Steps To Getting A “Big Name” To Write Your Book’s Foreword
Mar 31, 2016 • 6 min
Synopsis Asking someone to write your foreword is generally a simple process. The difficult part is finding the best person for the job, and then convincing them to write it for you. Here are the basic steps to finding the right person to write your…
10 Signs That You Are NOT Ready To Self-Publish
Mar 28, 2016 • 8 min
Synopsis Are you really ready – not just your manuscript, but you – to self-publish? Here is a list of the ten most important things you must consider before getting into self-publishing. Introduction Are you really ready – not just your manuscript, but…