Unthinkable with Jay Acunzo

Unthinkable with Jay Acunzo

unthinkablemedia.com/unthinkable-podcast
Stories of work that seems crazy, until you hear their side of it. This is a show for people bothered by average work, who aspire to do something exceptional. Join host Jay Acunzo as he fights against best practices and conventional thinking and journeys to the far corners of the business world to dig up stories you’ve never heard and ideas you’ve never considered. It’s Unthinkable.
How FIRST ROUND CAPITAL Changed VC Brands Forever [“Exceptions” Ep.5]
Dec 7 • 38 min
In Episode 5 of my docuseries with brand partner Drift, I continue to explore why the world’s best B2B companies are betting big on brand, with a twist: We go outside the world of product companies and talk to one of the world’s most well-known VC…
Gravy
Nov 21 • 32 min
In the third of three Thanksgiving Week specials, we hear the incredible story of two individuals who so in-touch with WHY they do their work that they make decisions others can’t possibly stomach, and overcome challenges most of us have never faced….
In on the Secret
Nov 20 • 22 min
In the second of three Thanksgiving Week special episodes, an old classic featuring a New York artist’s odd but revealing experiment and the story of Frank Warren, creator of PostSecret. Why do we let judgment of our ideas affect our willingness to…
The Picnic Experiment
Nov 19 • 15 min
Why do we gorge ourselves on holidays? Why do we do ANYTHING that seems mindless? “Because that’s how we do things around here.” In this story, the psychological phenomenon that explains this type of decision-making … and what we need to do to break…
How Did HELP SCOUT Build Customer Support’s Most Refreshing Brand? [“Exceptions” Ep.4]
Oct 30 • 43 min
In Episode 4 of my docuseries with brand partner Drift, I continue to explore why the world’s best B2B companies are betting big on brand. Today we go inside Help Scout an talk to CEO/cofounder Nick Francis, head of support Abigail Phillips, and an…
Short Story: The Choice That Makes or Breaks Great Work (Part 2)
Oct 26 • 13 min
This is Part 2 of a story that originated in my newsletter, Damn the Best Practices. It got such a great response that I’m syndicating it here. You can subscribe at http://bit.ly/damnpractices Last time, I shared a psychological concept I uncovered…
Short Story: The Choice That Makes or Breaks Great Work (Part 1)
Oct 17 • 11 min
This story originated in my newsletter, Damn the Best Practices. It got such a great response that I’m syndicating it here. You can subscribe at http://bit.ly/damnpractices I first uncovered this psychological concept in the research for my book,…
How Does INVISION Make Big Creative Projects Look Logical? [“Exceptions” Ep.3]
Oct 8 • 33 min
In Episode 3 of my docu-series with brand partner Drift, I continue to explore why the world’s best B2B companies are betting big on brand. Today’s most exceptional companies rely on creating great experiences to stand out from the commodity noise….
Book Launch Day! Special AMA & Behind-the-Scenes Episode
Oct 1 • 56 min
Order your copy of Break the Wheel on Amazon: https://www.amazon.com/Break-Wheel-Question-Practices-Intuition-ebook/dp/B07HQF97J7 ABOUT THE BOOK: Break the Wheel: Question Best Practices, Hone Your Intuition, & Do Your Best Work Our world is…
Short Story: What We Really Mean by “Visionary”
Sep 24 • 16 min
Break the Wheel’s NEW publish date is Oct. 1, 2018! That means this is the final week to get signed copies plus bonus goodies sent to you in the pre-sale. Visit jayacunzo.com/book for that, or head over to Amazon to purchase your print, Kindle, or…
Why Is WISTIA So Creative? [“Exceptions” Ep.2]
Aug 30 • 49 min
Big News: My book, Break the Wheel, is now available for pre-orders at jayacunzo.com/book! Today, Episode 2 of my new documentary series with brand partner Drift, where I go inside some of the world’s best B2B companies to understand why and how…
Short Story: The Schreader [Plus, Signed Books for You]
Aug 27 • 16 min
Visit jayacunzo.com/book for the pre-sale in the United States. Purchase single or bulk, and get each signed. Available now through October 2018 when the book launches worldwide. Also … a story (obviously).
What Makes GUSTO Exceptional? [“Exceptions” Ep.1]
Aug 5 • 38 min
Episode 1 of my new documentary series with brand partner Drift, where I go inside some of the world’s best B2B companies to understand why and how they’re proactively building their brands. “Brand” was a dirty word in many B2B companies for awhile,…
Intuition [Re-aired]
Jul 18 • 31 min
While I work on Season 4 plus my book, Break the Wheel (Fall 2018), I wanted to share with you one of the most popular episodes from the backlogs: “Intuition.” Insight into how the world seems to define intuition and why it’s so darn broken. Then, we…
Voices [Re-aired]
Jun 28 • 25 min
As I work on Season 4 of Unthinkable, I wanted to share with you one of the most popular episodes from the backlogs: Voices. The incredible story of Lisa Schneider and her warm, witty, and wonderful team working for … the dictionary. What they did…
“Try to Be Awesome” - A Tribute to Anthony Bourdain
Jun 11 • 12 min
Anthony Bourdain inspired much of this very show. Though my style is a bit different than his, I’ve learned from his method, watched him work with my mouth hanging open and my eyes wide, and aspire to be the Anthony Bourdain of the business world. His…
The Bias to Act [Re-aired]
May 29 • 24 min
As I work on Season 4 of Unthinkable, I wanted to share with you one of the most popular episodes from the backlogs: The Bias to Act. Two incredible stories and some inspiring-yet-weird-yet-warm commentary (yanno … like every episode). Hope you…
Don’t Start with Data [Re-aired]
May 15 • 19 min
I’m hard at work making Unthinkable Season 4 AND writing my first book, Break the Wheel, due out this fall (2018). The book is inspired by and pulls from the first three seasons of Unthinkable! For now, here’s an oldie but a goodie — a sneaky-good…
Anthony Shaves the World [Re-aired]
May 1 • 22 min
As I work on Unthinkable Season 4 and the book relating to this show, called Break the Wheel (Fall 2018), I wanted to dip into the archives and resurface a sneaky-good episode. Enjoy! Subscribe to get one new story or idea for being better than best…
Introducing Unthinkable Media: More Entertaining B2B Podcasts
Feb 12 • 10 min
A welcome note to all those new to the Unthinkable Media website (launching later this week!) and community, and an explanation of why I’m starting this company in the first place. Email me anytime at jay@unthinkablemedia.com Or say hi on Twitter…
Holiday Special: Twas the Night Before Launching
Dec 21, 2017 • 3 min
A final treat and sign-off until next season. Thank you SO. FREAKING. MUCH. for supporting for my work, from speaking to podcasting and beyond! So much in store for 2018, and I’m grateful to you for your time, feedback, and love. If you haven’t yet,…
Break The Wheel [Season 3 Finale]
Dec 17, 2017 • 42 min
In the Season 3 finale of Unthinkable, it’s time for a story and a battle — a story about a runaway creative success that flies in the face of conventional thinking and a battle that all of us face whenever we aspire to be better than average in our…
Gravy [Season 3]
Dec 10, 2017 • 30 min
How does your intent for your work change your results? If your goal is to build something big, does that increase the odds? Why, then, do so many stories about huge successes start out the same way: with a shrug, and a quick, “I just wanted to…
A Monumental Shift [Season 3]
Dec 3, 2017 • 36 min
Most brand-created podcasts are — how shall I put this? — IMPRESSIVELY terrible. So, naturally, Steve Pratt finds total creative fulfillment in that industry. Obviously. See, to invent the future of an entire industry and collaborate with some of…
Something Smelly This Way Comes [Season 3]
Nov 26, 2017 • 32 min
Suzy Batiz had sworn off starting companies. NEVER AGAIN, she thought. But one sniff and one conversation later, she was obsessed. Her curiosity took over, and a decade later, she’s built a 300-million-dollar empire. And all of it started by trying to…
The Pike And The Minnow [Season 3]
Nov 19, 2017 • 39 min
Nobody actually takes risks, especially in business, so what if the key to doing better work is making unconventional paths seem SAFER than the best practice? That’s exactly what Clair Byrd, Clark Valberg, and the team behind Design Disruptors did….
Dumb Ways To Die [Season 3]
Nov 12, 2017 • 38 min
Looking for the video link? Scroll down! For now, a blurb on the episode: Unsurprisingly, one of the catchiest songs ever created topped the iTunes charts. It beat epic songs by Rhianna and Drake, and narrowly missed topping Adele and even Gangnam…
The Man Bun [Season 3]
Nov 5, 2017 • 30 min
Scott Stratten looks every part a blacksmith. He’s mastered a rare craft in our digital world today, but make no mistake — he’s a master craftsman. And while he may not work with any type of metal, he still forges his work with red hot fire. It’s…
Sound Comes First [Season 3 Premiere]
Aug 31, 2017 • 33 min
If there was a Yelp listing for every industry niche, “Headphone Brand” would appear with the most possible dollar signs. Big brands use bigger celebrities and spend some of the biggest ad budgets around to promote their products and, really, the…
First-Principle Insights [Season Finale]
Jul 30, 2017 • 17 min
We call the show “Unthinkable” because anytime someone uses their intuition, it feels like they did something crazy. Maybe they broke from conventional thinking — that alone feels pretty unthinkable in many jobs and industries. Maybe they came up…
Your Unfair Advantage [How Intuition Works #7]
Jul 23, 2017 • 21 min
What if intuition was actually the same as the kind of thinking we value in the business world, but it reaches full potential quicker? Wouldn’t that be an insanely valuable skill? If you could instantly skip ahead of your peers by…
Aspirational Anchors [How Intuition Works #6]
Jul 16, 2017 • 31 min
The information age has a downside: Advice Overload. In the face of ubiquitous experts and never-ending best practices and how-tos and secrets, what if you trusted your intuition? Well, for starters, you’d need to focus more on your own context than…
Making the Leap Pt. 2 [How Intuition Works #5]
Jul 9, 2017 • 21 min
We use our intuition every single day to make decisions. So why does it still feel like a leap to trust it when it comes to the more meaningful stuff in our work? The answer is more complicated than you think. But your response can be a lot simpler…
Making the Leap Pt. 1 [How Intuition Works #4]
Jun 25, 2017 • 25 min
Last we spoke, we wondered why we don’t trust our intuition more. I mean, it’s with us at all times, telling us things. But we often feel like it’s a LEAP to listen to our intuition. This week, we wonder: How do we cross that chasm? To help make sense…
Week Off Mailbag Special!
Jun 11, 2017 • 28 min
Technically supposed to be taking a week off but … I won’t tell if you don’t! Send your examples of conventional wisdom, pithy quotes-as-gospel, or popular best practices to jay@unthinkable.fm — we might use them in a future show! Subscribe to the…
The Leap [How Intuition Works #3]
Jun 4, 2017 • 33 min
Last week, we defined intuition once and for all. This week, we wonder: Why don’t we routinely TRUST our intuition? We came up with a practical definition, but why can’t we seem to make it practical in our daily lives? Why does it so often feel like a…
Defining Intuition [How Intuition Works #2]
May 29, 2017 • 33 min
So we aspire to do something exceptional, and we can’t stand all that average noise created by the endless “hacks” and “cheats” and “secrets” out there. So now what? If all that expertise is simply generalized advice that gets us to average, what can…
Our Journey Begins [How Intuition Works #1]
May 22, 2017 • 32 min
After a year, we finally land on the common thread that ties us all together as listeners. Then, we revisit one of our most popular stories and find out some new things we missed last time. And we begin our march forward, week by week, to solve the…
Names You Know, Stories You Don’t: Amy Schmittauer
May 15, 2017 • 31 min
Our our every-other-week series profiling names you know sharing stories you don’t concludes with Amy Schmittauer. In this brutally honest and hilarious discussion, Amy talks about her parody of the Wizard of Oz, why she loves editing more than being…
Constraints [Intuition Series #11]
May 7, 2017 • 27 min
Remarkable stories of what happens when you embrace constraints, rather than fight for “creative freedom” (and an exploration of what the heck “creative freedom” even means). Stories today from First Round Capital (one of the premier venture capital…
Names You Know, Stories You Don’t: Doug Kessler
Apr 30, 2017 • 38 min
We continue our every-other-week series profiling names you know sharing stories you don’t. This week, we get existential and emotional with one of the most creative content marketers on the planet, Doug Kessler. About the series: In an era full of…
Insides [Intuition Series #10]
Apr 23, 2017 • 21 min
When we say the word content, MOST of us refer to the container — a blog post, a video, a podcast. But the audience we aim to serve is after what’s INSIDE our content — the information, the education, the entertainment. So why the heck do brands and…
Names You Know, Stories You Don’t: Robert Rose
Apr 16, 2017 • 32 min
We continue our every-other-week series profiling names you know sharing stories you don’t. This week, we think the big thoughts and feel the big feels with Robert Rose. We talk music, on-stage interviews with celebrities, and making others FEEL…
Voices [Intuition Series #9]
Apr 9, 2017 • 25 min
We live in the era of experts. If we don’t have an idea or answer, we can find and follow everyone else’s. This creates copycat, forgettable work. Luckily, the most powerful way to differentiate from all of that is obvious and free. The only question…
Names You Know, Stories You Don’t: Tamsen Webster
Apr 2, 2017 • 25 min
We continue our every-other-week series profiling names you know sharing stories you don’t. This week, we get starry-eyed over big ideas with Tamsen Webster. Stories include Tamsen’s love affair with speeches, space bags for her brain, and her latest…
Just Ship It [Intuition Series #8]
Mar 26, 2017 • 16 min
We hear the phrase a lot, from friends, bosses, clients, peers: JUST SHIP IT! Just ship your work already. But should you? COULD you? Is this idea friend … or foe? Today we go exploring the topic of shippin’ it, and shippin’ it good. Stories about…
Names You Know, Stories You Don’t: Mitch Joel
Mar 19, 2017 • 34 min
We continue our every-other-week series profiling names you know sharing stories you don’t. This week, a frank discussion with Mitch Joel. Stories include Mitch’s first-ever keynote speech (and the celebrity that headlined the event); his obsessive…
Wizards [Intuition Series #7]
Mar 12, 2017 • 21 min
Exploring how magic-makers in marketing stand out from the noise by relying more on their personalities than any best practices or tools. Stories about Jay Baer’s barbecue adventures (and why his favorite quote involves a pigeon) and…
Travel [Intuition Series #6]
Mar 6, 2017 • 21 min
Travel and creativity seem to go hand-in-hand (and then they go skipping down the street in some foreign land). Today we go exploring the topic of exploration: Why is travel linked to inspiration? Does travel help our work, or can it derail our…
Process [Intuition Series #5]
Feb 26, 2017 • 15 min
“What is your writing process?” Like cats on catnip, us content marketers just can’t resist when someone answers that question. We positively obsess over each others’ writing process, and the more known the marketer, the more we swoon and purr. Ann…
Facing Yourself [Intuition Series #4]
Feb 19, 2017 • 9 min
Richard’s side project started with that familiar feeling when you just can’t wait to see people’s reactions. But in this case, it was his own reaction that surprised this serial side hustler. SUBSCRIBE at http://unthinkable.fm FEEDBACK ON THE…
Brilliance in Plain Sight [Intuition Series #3]
Feb 12, 2017 • 10 min
Content marketers put creativity up on a pedestal. But when you actually create for a living, you know something far simpler, and you see something hidden in plain sight: brilliance. SUBSCRIBE at http://unthinkable.fm FEEDBACK ON THE SHOW? -…
Content Creator Confessions [Intuition Series #2]
Feb 5, 2017 • 18 min
We’ve all been where Angela is at in her work right now. Today, we dive deep into this feeling and try to make sense of it. SUBSCRIBE at http://unthinkable.fm FEEDBACK ON THE SHOW? - Email jay@unthinkable.fm - Tweet http://twitter.com/jayacunzo - Snap…
That Gut Feeling [Intuition Series #1]
Jan 22, 2017 • 20 min
FEEDBACK ON THE SHOW? - Email jay@unthinkable.fm - Tweet http://twitter.com/jayacunzo - Snap http://snapchat.com/add/jayacunzo TODAY’S STORY: The role of your gut instincts in creating exceptional work. With a story about music legend Sting…
The Thoughtless Thought Leader [Creativity Series #30]
Jan 15, 2017 • 9 min
Tyler Littwin took a deep breath, walked up on stage in front of his entire company, and let them have it. And they…loved every minute of it. Today in this short story about a side project, we hear the tale of Orlando Scampington. Join the community…
Behind-the-Scenes Making the Show
Jan 9, 2017 • 45 min
This week, go behind-the-scenes with the making of Unthinkable with Jay and executive producer Andrew Davis, as the two discuss the thinking behind the show, the audience they’re out to serve, and why Jay wants to be the Anthony Bourdain of business…
Start with Data [Creativity Series #29]
Dec 26, 2016 • 22 min
In Part 2 of our “We want to know what it takes to trust your intuition and succeed so what does that mean about using data, should we start with it or with something else?” Series (final name TBD), we explore the other side of the same coin that we…
Twas the Night Before Launching [Christmas Special]
Dec 18, 2016 • 3 min
Here’s a holiday poem for creators. Regardless of your holiday or your craft, this happens to us all. From the bottom of my heart, THANK YOU for supporting my work. Have a very happy and healthy holiday season and New Year! - Jay Subscribe:…
Don’t Start with Data [Creativity Series #28]
Dec 11, 2016 • 18 min
What does it take to trust your intuition and succeed? Get a new hypothesis every Monday morning via email, packaged as an irresistible story. Text TRUST to 444999 … or subscribe at unthinkable.fm TODAY: What if something is based not on…
Slingshot: Writing Without Bullshit [Creativity Series #27]
Dec 4, 2016 • 6 min
Josh Bernoff writes a blog about writing, putting him among a TON of others that could be completely the same. So he uses a hook in order to stand out. In this short story about Josh’s side project, we dive into how that hook has built him a…
Best Practices [Creativity Series #26]
Nov 27, 2016 • 24 min
Join our Unthinkable journey — each week, a new hypothesis for what it takes to trust your intuition and suceed. Subscribe at unthinkable.fm or text TRUST to 444999. TODAY: If you want to break from convention and follow your intuition,…
Slingshot: Beer2B [Creativity Series #25]
Nov 20, 2016 • 7 min
Juliana Casale’s story is not unlike most of ours, because Juliana Casale is not unlike us — trying hard to use her creative craft to elevate her career. But unlike many of us, Juliana recognizes something about her side project that has launched her…
Think Smaller [Creativity Series #24]
Nov 13, 2016 • 20 min
Subscribe at http://unthinkable.fm to get our weekly hypothesis answering one question, explored through story: What does it take to trust your intuition? TODAY: We assume creativity has to be big. We need to tackle broad, sweeping ideals,…
Slingshot: 20 Minutes to Do the Impossible [Creativity Series #23]
Nov 6, 2016 • 7 min
Harry Stebbings managed to break into venture capital — one of the most difficult industries to work in — at the age of just 20. And he did so with a side project that took a strong stance on industry norms: The Twenty-Minute VC. In this episode, he…
Jumping the Shark [Creativity Series #22]
Oct 30, 2016 • 25 min
Subscribe at http://unthinkable.fm to get a quick note from Jay every Monday morning about trusting your intuition. TODAY: Why do some people seem totally fine using tactics that make us nauseous? If we’re going to trust our intuition, then often…
Slingshot: The Odyssey of Writing a Book [Creativity Series #21]
Oct 23, 2016 • 9 min
GET THE ENTIRE CONVERSATION from this episode — subscribe at http://unthinkable.fm before October 30, 2016. TODAY: Jonathan Fields has written several books, hosts a top podcast, and speaks all over the world. By most measures, he’s “made it.” But…
In on the Secret [Creativity Series #20]
Oct 16, 2016 • 27 min
Subscribe at unthinkable.fm to get a quick note from Jay every Monday morning about trusting your intuition. TODAY: If you’re going to reject conventional thinking and instead trust your intuition, you’ll find yourself sharing tons of ideas with…
Slingshot: Magic Markers [Creativity Series #19]
Oct 9, 2016 • 7 min
SUBSCRIBE at unthinkable.fm to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join. TODAY: Deb Aoki is like many of us craft-driven creators. She aspires to do great work, but…
Art of the Unfinished [Creativity Series #18]
Oct 2, 2016 • 25 min
FOR EXCLUSIVE BONUS CONTENT: Subscribe at http://unthinkable.fm to get a quick note from Jay every Monday morning. TODAY: Your creative intuition is a powerful guide. So why does it occasionally seem like you’re wandering in circles, unable to…
Slingshot: I’m No Spider-Man [Creativity Series #17]
Sep 25, 2016 • 9 min
SUBSCRIBE at unthinkable.fm to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join. TODAY: Tom O’Keefe is one of the most well-known people in all of Boston. But ask people…
Comfortable Being Uncomfortable [Creativity Series #16]
Sep 18, 2016 • 26 min
FOR EXCLUSIVE BONUS CONTENT + CREATIVE EXPERIMENTS: Subscribe at http://unthinkable.fm to get a quick note from Jay every Monday morning. TODAY: As humans, we’re wired to seek out experiences that make us feel comfortable. But in order to hone…
Slingshot: A Side Project Saved My Startup [Creativity Series #15]
Sep 11, 2016 • 8 min
FOR EXCLUSIVE BONUS CONTENT + CREATIVE EXPERIMENTS: Subscribe at unthinkable.fm to get a quick note from Jay every Monday morning. TODAY: Hear the story of a creative side project that saved a startup. Crew co-founder and CEO Mikael Cho talks…
The Bias to Act [Creativity Series #14]
Sep 4, 2016 • 23 min
FOR EXCLUSIVE BONUS CONTENT: Subscribe at unthinkable.fm to get a quick note from Jay every Monday morning. TODAY: Too often, creative people idolize the IDEA of being creative. But our jobs aren’t to “be creative.” Our jobs are to…
Slingshot: Scott Monty, Oxymoron [Creativity Series #13]
Aug 28, 2016 • 6 min
SUBSCRIBE: unthinkable.fm to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join. TODAY: Scott Monty is one of the world’s most forward-thinking marketing minds. He spends his time…
Zig When Others Zag [Creativity Series #12]
Aug 21, 2016 • 21 min
SUBSCRIBE AT unthinkable.fm to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join. TODAY: In a noisy world like ours, you don’t just want to be the best of the best. You want to…
On the Making of Unthinkable
Jun 27, 2016 • 55 min
While we’re on hiatus from releasing new episodes, here’s a closer look at the thinking and inspiration behind making the show. Be sure to subscribe at http://unthinkable.fm for our emails each Monday morning — we’re sharing the entire framework and…
A Message From Jay
Jun 6, 2016 • 9 min
A message from Jay about the future of Unthinkable. Be sure to subscribe at unthinkable.fm.
Slingshot: Scott Belsky & Behance [Creativity Series #11]
May 30, 2016 • 6 min
The story of how Scott Belsky created Behance, a global community of creatives focused on making ideas happen. (Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part…
Beauty in the Broken [Creativity Series #10]
May 23, 2016 • 35 min
Betting your career on your creativity means you’ll have your fair share of saving bad ideas (or “polishing turds” as you’ll hear in one of our stories). It also requires the ability to look past the obvious and see the potential for something better…
Slingshot: The Cooper Review [Creativity Series #9]
May 16, 2016 • 18 min
Slingshots are a mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects is a powerful way to slingshot our careers forward as content marketers, writers,…
2% Better [Creativity Series #8]
May 9, 2016 • 44 min
People driven by their creative craft often spend hours agonizing and obsessing over the details of a project. Why? Is that a good thing or a bad thing? How do we know when to actually ship the work? And what does it take in order to operate…
Slingshot: The Danger Booth [Creativity Series #7]
May 2, 2016 • 25 min
Slingshots are a new mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects is a powerful way to slingshot our careers forward as content marketers,…
The Muse Is An Excuse [Creativity Series #6]
Apr 24, 2016 • 35 min
For thousands of years, humans have invoked “The Muse” (or any of the nine Muses) to inspire creativity within them. But are we thinking about creative inspiration the wrong way? Also, a major announcement is made by one of our guest’s on this…
Slingshot: Wooden Nickel Shorts[Creativity Series #5]
Apr 18, 2016 • 23 min
Slingshots are a new mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects are powerful ways to slingshot our careers forward as content…
Craft-Driven [Creativity Series #4]
Apr 11, 2016 • 37 min
When you agonize over the act of creation itself — for its own sake, not for some ulterior motive or end result — good things happen. But in the business world, whether in marketing or as an entrepreneur or freelancer, that mentality is surprisingly…
Slingshot: Carving the White Whale [Creativity Series #3]
Apr 4, 2016 • 32 min
Slingshots are a new mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects are powerful ways to slingshot our careers forward as content…
Side Projects [Creativity Series #2]
Mar 28, 2016 • 39 min
Creative side projects are powerful ways to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative. In this episode, we hear the story of Neil Pasricha, creator of…
Quality vs. Quantity [Creativity Series #1]
Mar 21, 2016 • 34 min
In the official launch of Unthinkable, we’ll tackle the bizarre but huge debate of quality vs. quantity in marketing. Plus, creator & host Jay Acunzo shares the theme of the show and why it’s time to finally, mercifully, start being loud…
Unthinkable Mic Check
Mar 16, 2016 • 0 min
See you soon! Be sure to subscribe at Unthinkable.fm to get episodes as soon as they launch, plus other exclusive content, goodies, and behind-the-scenes. Twitter: @UnthinkableFM @JayAcunzo