Building a StoryBrand with Donald Miller

Building a StoryBrand with Donald Miller

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#209: Adrienne Bankert—Your Secret Weapon to Becoming Unbeatable at Work
Jul 13 • 26 min
Succeeding at work takes a high level of competency. But today’s podcast guest believes you have an even greater superpower — kindness. Adrienne Bankert, ABC News national correspondent and Emmy-award winning journalist, is sharing the philosophy…
#208: Stephen M. R. Covey—The Key to Creating Great Workplace Culture
Jul 6 • 45 min
Trust is the foundation for any great relationship. But have you ever thought about what role trust plays at work? Work environments without trust are both exhausting and demoralizing. And most of the time, you don’t notice how much you need trust…
#207: Bob Goff—Why You Shouldn’t Be Afraid to Dream Big
Jun 29 • 42 min
We all set goals in life. But for many of us — the road stops there. We make plans to buy a bigger house or take the next step in our career without ever stopping to ask what bigger dreams we might be leaving behind. Today’s guest, Bob Goff, is an…
#206: How to Stop Losing Deals — for Good
Jun 22 • 26 min
If you’re like most businesses, you’ve probably lost more deals this year than you’d like to admit. And if you’re being honest, you actually don’t understand why that is. You’ve got a great product, clear messaging, a smooth sales process…
#205: John Ruhlin—How Giving Gifts Can Grow Your Business
Jun 15 • 45 min
Giving gifts is an essential part of building relationships in business. But most business leaders only think about gifts when it’s somebody’s birthday or they’re closing a deal. And even then, they usually end up sending baskets of stale…
#204: Curt Richardson—Secrets to Building a $10M Business
Jun 8 • 45 min
Growing your business to $10M can be hard work — but it doesn’t have to be. On this week’s episode, we’re talking with Curt Richardson, founder of Otterbox, about what it’s like to scale a business. He’s sharing practical tips about how he…
#203: Dave Hollis—Stop Believing These 7 Lies About Leadership
Jun 1 • 47 min
It’s not often that an author chooses to be vulnerable in a business book. But that’s exactly what co-founder of The Hollis Co., Dave Hollis decided to do. In his new book, Get Out of Your Own Way, Dave unpacks 7 lies he used to believe about…
#202: Chris Guillebeau—How to Plant a Money Tree and Make an Extra $1k THIS Week
May 25 • 42 min
If you’re like most people — the economy might be keeping you up at night. But what if you were able to use this season as a chance to change your mindset AND make more money? Chris Guillebeau, author of The Money Tree, is explaining how to view…
#201: James Clear—The Secret to a Successful Product Launch
May 18 • 29 min
What would it be like to release a product without any platform, customer base, or name recognition? That’s exactly where James Clear found himself when he released his book, Atomic Habits. Now, Atomic Habits is a staple on bestsellers lists with…
#200: Mike Michalowicz—The Step-By-Step Plan for Fixing Your Business
May 11 • 28 min
Right now, most business leaders finally have time to work on the things that have always bothered them about their business. But improving a business is like opening a junk drawer — things can get overwhelming fast. Mike Michalowicz, author of Fix…
#199: Michael Hyatt—How to Become a Vision-Driven Leader
May 4 • 31 min
Most people believe they fall into one of two categories when it comes to their leadership style: those who cast a vision for the company and those who get stuff done. The problem is — a really good leader needs to do both. Bestselling author and…
#198: Michael Brody-Waite—What Drug Addicts and Great Leaders Have in Common
Apr 27 • 35 min
What if the best leaders actually have more in common with drug addicts than anyone else? That’s exactly what Michael Brody-Waite, author of Great Leaders Live Like Drug Addicts, shares in his conversation with Don. The truth is — drug addicts and…
#197: Joel Peterson—How to Rebuild Your Business After a Crisis
Apr 20 • 35 min
After any crisis, there comes a time to rebuild. But it can be hard to know where to begin. On this episode, Joel Peterson is sharing foundational strategies for building a healthy business. He used these strategies to grow JetBlue Airways, and now…
#196—Your Checklist for Getting Through a Crisis
Apr 13 • 43 min
When the team at StoryBrand HQ realized everything was about to change, we jumped right into a plan that would help us survive these uncertain times. Now, we’re sharing that plan with you. Join Don in his conversation with Doug Keim, the President…
#195: Stephen Mansfield—Nine Secrets to Leading During a Crisis
Apr 6 • 38 min
Winston Churchill was no stranger to leading during a crisis. He led his country through World War I, World War II, an economic crisis, and much more. And he has 9 things that made him an effective leader during those times. On this week’s episode,…
#194—Three Keys to Managing Stress Through COVID-19
Mar 30 • 17 min
Don and J.J. give you three strategies to manage anxiety through the COVID-19 crisis. It’s possible for your business to survive, and even thrive, after the dust settles — but you have to know how to manage stress in the meantime. This week’s…
#193: Jon Gordon—How to Keep Moving Forward in Times of Stress
Mar 23 • 34 min
The coronavirus is disrupting careers, lifestyles, and peoples’ overall sense of calm. These are inevitably difficult times, and most business leaders are overwhelmed trying to decide what to do next. So we invited bestselling author and speaker,…
#192: Howard Partridge—The One Thing Every Successful Leader Has in Common
Mar 16 • 39 min
Most business leaders have a surplus of great ideas, but get stuck at one crucial step — implementation. When businesses don’t implement their ideas, growth becomes impossible. In today’s episode, Howard Partridge outlines ten proven principles…
#191: Bruce Deel—Find Your Purpose by Taking More Risks
Mar 9 • 49 min
As a business leader, you have to take risks. But for most people, taking even the smallest risk can feel terrifying. This week’s guest, Bruce Deel, has a different perspective altogether. He founded the incredible community service organization,…
#190: Dr. Jennifer Goldman-Wetzler—Could conflict at work actually be a good thing?
Mar 2 • 29 min
Workplace drama is why so many employees dread Monday mornings and struggle to work as a team. And unfortunately, nobody is immune to it. But what if conflict didn’t have to be so stressful? What if it could actually lead to best-case-scenarios for…
#189: Jeremy Vallerand—Three Ways to Grow Your Nonprofit With Storytelling
Feb 24 • 37 min
If you run a nonprofit, you’ve probably wondered whether the StoryBrand Framework will work for you. Here’s a secret — it totally will! But don’t just take our word for it. We’ve invited Jeremy Vallerand to the podcast to share how…
#188: Doug Keim— Why You Need a Coach Instead of a Cheerleader
Feb 17 • 44 min
Good business coaches can make a big difference in the success of your company. But if your “coach” just roots for you from the sidelines, they might actually be more of a cheerleader than a coach. Our Executive Vice President, Doug Keim, acts as…
#187: Ben Weprin—How to Create A Magical Brand
Feb 10 • 52 min
As a StoryBrand podcast listener, you know all about creating great marketing. But do you know how to create a great brand? Crafting a brand that gets people excited is no small task. That’s why we invited Ben Weprin, mastermind behind Soho House…
#186: Dr. Wayne Baker—Unlock the Power of Asking for Help
Feb 3 • 22 min
People can’t help you if they don’t know what you need. But it’s hard to ask for help — so you usually wind up just doing the job yourself. Dr. Wayne Baker, author of All You Have to Do Is Ask, has harnessed the power of asking for help. This…
#185: Shelle Rose Charvet—How to Learn What Your Customers Want (And Make More Money)
Jan 27 • 40 min
Have you ever wished you could just read your customers’ minds and know exactly how to sell them your product? Spoiler alert: telepathy is impossible, but today’s guest has a formula that can get you pretty close. Shelle Rose Charvet is the author…
#184: Allan Langer—Five Secrets to Pricing Your Product
Jan 20 • 26 min
Could your price actually become a selling point for your product? On today’s podcast, author and speaker Allan Langer shares his secret to pricing products in a way that makes them sell. It isn’t about cutting costs and running sales — it’s…
#183: Michele Cushatt—How to be Vulnerable Without Risking Control
Jan 13 • 26 min
We don’t have very many emotionally healthy leaders anymore, and the ones who are don’t get the microphone. We often feel like we’re being led by a bunch of adult children. Emotionally healthy leaders are an imperative in our culture, and on today’s…
#182: Jeff Henderson—Build Your Business by Taking a Stand
Jan 6 • 37 min
In today’s culture, standing for something important and sticking to it takes guts, but it’s also one of the fastest ways to grow your business or nonprofit. On today’s podcast, Jeff Henderson, entrepreneur, speaker, pastor and author of the…
#181: The Best of 2019—Our Biggest Takeaways for Business Leaders
Dec 30, 2019 • 57 min
As you kick off the new decade (!), take a moment to reflect on how you’re growing as a business leader. This episode can help. We’ve compiled the best and brightest insights from 2019’s episodes, from guests like Michael Hyatt, Rebekah Lyons, and…
#180: How to Create a Personal Life Plan Before 2020
Dec 23, 2019 • 35 min
So many people have everything they need to succeed but get in their own way. A lack of confidence often keeps people from achieving their potential. Sound familiar? Life doesn’t have to be that way. The start of a new year (and decade) is the…
#179: Chanda Bell—Believing in the Magic of Your Mission
Dec 16, 2019 • 42 min
When Chanda Bell’s family sold 5,000 units of the “Elf on the Shelf” book and doll in its first season in 2005, they knew they were onto something. With 11 million elves now in homes around the world, they were right. But that success didn’t…
#178: How You and Your Family Can Live a Richer Story in 2020
Dec 9, 2019 • 37 min
Many individuals and families are living in a “narrative void.” Without a sense of purpose, mission or agency, we drift through life feeling unfulfilled and sometimes even depressed. In this special edition of the podcast, Don and JJ talk about the…
#177: Jon Gordon—How to Create a Positive Team Culture
Dec 2, 2019 • 36 min
No one creates success alone. And the most successful teams are positive ones that are continuously strive to get better. But how do you create a positive culture of growth when we’re hard-wired for negativity and competition? On today’s podcast,…
#176: Proof that Narrative-Based Marketing Will Work For You
Nov 25, 2019 • 36 min
In this episode, Koula Callahan interviews our own Dr. J.J. Peterson about his doctoral dissertation on StoryBrand Narrative Marketing. Don’t just tell your customers a story, invite them into it. Don’t miss this detailed, StoryBrand-focused…
#175: James Clear—How to Hack Your Habits to Achieve Lasting Change
Nov 18, 2019 • 43 min
If you approach creating a habit with drudgery, you won’t stick with it. The key is to create pleasure around healthy habits so they’re more likely to stick. Today on the podcast, Atomic Habits author James Clear gives us an entirely fresh…
#174: Dr. Kelly Goldsmith—Can Scarcity Make Your Marketing More Generous?
Nov 11, 2019 • 38 min
What will your customers lose if they don’t make a timely decision to buy your product or service? That’s the power of scarcity, and it’s one of the oldest tools in the marketer’s box. But how has this seminal marketing principle evolved now…
#173: Ian Morgan Cron—Thriving in Relationships with Every Enneagram Type [Part 2]
Nov 4, 2019 • 35 min
Ian Morgan Cron, who teaches our all-new Enneagram Made Simple course at Business Made Simple University, is back with Part 2 of our two-part Enneagram series. He and Don dive deep into what winning in relationships and business looks like when our…
#172: Ian Morgan Cron—Thriving in Relationships with Every Enneagram Type [Part 1]
Oct 28, 2019 • 40 min
Life and business revolve around relationships. That means things can get messy fast. Our unconscious motivations can sometimes derail communications, creating obstacles and inefficiencies. Ian Morgan Cron, who teaches our all-new Enneagram Made…
#171: Megan Hyatt Miller—How to Focus Your Life and Business
Oct 21, 2019 • 32 min
Most of us are good at setting goals. But accomplishing them? That’s another story. Today’s digitally native world constantly vies for our attention and energy, threatening to derail the best-laid plans. This is especially true within…
#170: Pat Flynn—Practical Tips that Will Help You Grow a List of Super Fans
Oct 14, 2019 • 36 min
What can you do in your business to turn casual customers into super fans? On this episode of the podcast, Donald Miller talks with online marketing expert Pat Flynn about how to interrupt customers’ routines, delight them with exclusive…
#169: Rebekah Lyons—The Magic of “Less” to Manage Stress
Oct 7, 2019 • 53 min
You may not even realize it, but you’re stressed out. Today’s modern world is undermining all our efforts to live a full and productive life. In this episode, Rebekah Lyons will help you identify and manage anxiety so you can prevent burnout and…
#168: Claire Díaz-Ortiz—5 Ways to Become a Social Media Master
Sep 30, 2019 • 40 min
If you lead a business, you’re in the public eye. That means people are talking about you and your brand on social media – even if you don’t realize it. Today’s guest, former Twitter executive Claire Díaz-Ortiz, shares a model for how to…
#167: Nancy Duarte—How to Craft a More Powerful Story Using Data
Sep 23, 2019 • 25 min
Our cups overfloweth with data. But creating a story with data can feel like drinking from a firehose. These days, powerful presentations are less about stand-and-deliver presenting. It’s more about crafting an explanation that can spread online….
#166: Ambassador John Cotton Richmond—How to Frame a Mission to Get Maximum Buy-In
Sep 16, 2019 • 41 min
How do you frame a mission, get buy-in for it, and then make it work? That’s what we’re discussing in this episode with U.S. Ambassador-at-Large for Trafficking in Persons John Cotton Richmond. When we need to make sure wrong things are being made…
#165: Gary Haugen—What Can Business Leaders Do About Human Trafficking?
Sep 9, 2019 • 32 min
It’s time for corporations, businesses, and consumers to wise up about how supply chains play a role in human trafficking around the world. While there are more slaves today than ever, Gary Haugen, CEO and founder of International Justice Mission,…
#164: Brooke Allison—Practical Tips That Will Help You Play the Guide
Sep 2, 2019 • 40 min
Local businesses are the heartbeat of a local economy. But to succeed, they have to play the guide. In this episode, our own Koula Callahan interviews Brooke Allison, co-owner of Scout’s Barbershop, about the grassroots strategies they’ve employed…
#163: Marissa Orr—Rethinking Power in the Workplace
Aug 26, 2019 • 39 min
Marissa Orr, a former executive at Google and Facebook, is a self-proclaimed Corporate Rebel, and in her new book, Lean Out, she challenges the notion that women have to change in order to succeed in corporate business. In this episode of the podcast,…
#162: Scott Miller—A Crash Course on Management
Aug 19, 2019 • 43 min
Leaders are the lynchpin in company culture. So how do you identify and develop great ones within your business? Today on the podcast, we talk to management expert Scott Miller, an Executive VP at FranklinCovey, on why management takes a complete…
#161: Lindsey Pollak—How to Create a Thriving Workplace Culture
Aug 12, 2019 • 40 min
Millennials want to work from home or a totally open office space – and have unlimited time off – right? Wrong. On today’s podcast, Lindsey Pollak, a leading expert on Millennials and author of the book The Remix: How to Lead and Succeed in the…
#160: Cal Newport—How to Digitally Declutter Your Life
Aug 5, 2019 • 36 min
Most of us have a love-hate relationship with our smartphones and digital media. The technology is here to stay, so how can we keep social media and apps like Slack from killing our productivity? Marie Kondo may have helped us declutter our homes, but…
#159: Keith Cunningham—5 Simple Ideas That Will Help You Avoid Dumb Business Mistakes
Jul 29, 2019 • 42 min
Captain Obvious here: Successful businesses don’t do stupid stuff. Of course we all know that, but running a business is hard! And that means we all make dumb (and costly) mistakes along the way. Today’s guest, Keith Cunningham, teaches 5…
#158: Adam Savage—7 Eye-Opening Ways To Be More Creative
Jul 22, 2019 • 37 min
“Well, I’m not really a creative type.” Today on the podcast, Adam Savage (host of the popular show Mythbusters) is going to bust THAT myth for us. We’re all creative — whether we build model cars or entire organizations. But we…
#157: Dr. John Townsend—Energize Your Life With These 7 Key Relationships
Jul 15, 2019 • 33 min
If you’re a leader, you need energy. But if you don’t have the right people in your life, you’ll always feel drained. On today’s podcast, Dr. John Townsend shares the 7 types of relationships — which ones we need, which ones we don’t, and…
#156: Craig Detweiler—3 Practical Ways to Tell a Compelling Brand Story on Social Media
Jul 8, 2019 • 26 min
We all know we’re supposed to be using social media to build our brands. But how can we do it in a way that truly serves our customers, too? Craig Detweiler is a film and media commentator, and he joins our own Dr. J.J. Peterson to show us how. If…
#155: David Epstein—Why You Don’t Need to Specialize in Order to Succeed
Jul 1, 2019 • 41 min
If you manage a team, you may think you need a collection of top-notch specialists. But you’ll second-guess that strategy after you listen to today’s podcast. David Epstein joins us to show the power of having range — broad, generalized knowledge…
#154: Alden Mills—4 Leadership Lessons from a Navy SEAL Commander
Jun 24, 2019 • 45 min
Leadership is tough enough from your comfy cubicle. Now, imagine doing it on the front lines as a Navy SEAL. That’s exactly what today’s podcast guest has done. Former Navy SEAL Commander Alden Mills joins us to share four powerful (and…
#153: Ken Coleman—The 5 Types of People Who Can Skyrocket Your Success
Jun 17, 2019 • 41 min
What’s the biggest factor in our success? It’s not what we do. It’s who we’re in proximity to. Today on the podcast, Ken Coleman tells us how to surround ourselves with influential people and put ourselves in intentional places. Listen now,…
#152: Dr. Wanda Wallace—Do You Have to “Know It All” to Be a Good Leader?
Jun 10, 2019 • 34 min
If you’re a leader, you probably got your role by being an expert in your field. So what happens when you need to broaden your leadership role and oversee people whose field you aren’t an expert in? Today’s guest, Dr. Wanda Wallace, shows us…
#151: Kevin Kruse—7 Old-School Leadership Principles You Need to Ditch ASAP
Jun 3, 2019 • 44 min
You may not even realize it, but a lot of our “traditional” principles of leadership don’t fit today’s modern world. In this episode, Kevin Kruse will help you ditch outdated leadership ideas so you can strengthen your team and improve your…
#150: Les McKeown—5 Practical Ways to Scale Your Business for Maximum Profit
May 27, 2019 • 50 min
If you’re a visionary leader, you know how to inspire your company with big ideas. But you may not know how to scale your company with the right processes and hires — and over time, your bottom line will suffer. Listen to today’s episode with Les…
#149: Mike Michalowicz—7 Steps to Follow So Your Business Runs Itself
May 20, 2019 • 53 min
Could you take a month-long vacation from your business without things falling apart? One of our favorite guests, Mike Michalowicz, returns with seven steps you can follow to build a more efficient organization that runs on its own, without relying on…
#148: Joshua DuBois—Here’s Why Genuine Empathy is a Game Changer for Your Business
May 13, 2019 • 38 min
Great leadership starts with understanding your customers and your staff. But it doesn’t end there. To truly succeed, you need to be able to make genuine human connections with those around you. Today on the podcast, Donald Miller welcomes Joshua…
#147: Susan David—How to Harness Your Emotions to Make Wiser Business Decisions
May 6, 2019 • 43 min
Do you want a team that’s collaborative and innovative? That means you’ll also have conflict and failure — and all the messy emotions that come with them. On today’s podcast, Dr. Susan David shares how we can welcome emotions at work while also…
#146: Josh Robbins—Is the Financial System Ripping You Off?
Apr 29, 2019 • 59 min
How much do financial markets actually impact your small business? More than you probably realize. And in this case, what you don’t know really can hurt you — and your employees. Today on the podcast, fiduciary analyst Josh Robbins will arm you…
#145: How to “Recession Proof” Your Business
Apr 22, 2019 • 33 min
Nobody wants to talk about it, but a potential recession is looming. And that’s a scary thought for most business leaders. But what if it was possible to make a a few changes in your business now so that you would be ready to survive a recession? Or…
#144: Willie Robertson—The Inspiring Story of Entrepreneurship Behind “Duck Dynasty”
Apr 15, 2019 • 62 min
Behind Willie Robertson’s success in the reality show “Duck Dynasty” is a powerful story of American entrepreneurship. Today on the podcast, he and Don share an honest (and hilarious) conversation about Willie’s journey as an unlikely CEO. How…
#143: Michael Hyatt—How to Stop Hustling So You Can Achieve What Really Matters
Apr 8, 2019 • 52 min
So much productivity “advice” these days will help you cut down your workload. That’s great! But if you fill that time back up again with more work, that’s a surefire way to burn out and compromise the relationships in your life that really…
#142: Shannon Sedgwick Davis—The Power of Using Your Business to Champion a Social Cause
Apr 1, 2019 • 42 min
Shannon Sedgwick Davis is the CEO of Bridgeway Foundation, the foundation arm of a capitol management firm that gives half of its profits away, and with that money, she fought a Ugandan warlord. Yes, really! She’s on the podcast today to share the…
#141: Sean Webb—How to Hack Your Emotions
Mar 25, 2019 • 47 min
Running a business can (and will) mess with your emotions. And when our emotions take over, the rational part of our brain shuts down. Not a good thing when you’re making high-stakes business decisions. Sean Webb show you how to “hack” your…
#140: Mark Miller—The 5 Character Traits You Need to Become a Strong Leader
Mar 18, 2019 • 51 min
You may have the finely honed skills of a leader, but people won’t follow you unless you have the heart of a leader. And that’s what we’re talking about today with Mark Miller. He’s the VP of High Performance Teams at Chick-fil-A, and he…
#139: Kirsten Powers—Behind the Scenes of the 24-Hour News Cycle
Mar 11, 2019 • 34 min
As a business leader, you’ve got to pay attention to what’s going on in the world. But with 24-hour news cycles, constant outrage, and endless “hot takes,” it can feel impossible to truly understand the issues. To help us make sense of it, Don…
#138: Chris Voss—3 Science-Backed Tactics That Will Make You a Master Negotiator
Mar 4, 2019 • 40 min
If you lead a business, you’re constantly negotiating — even if you don’t realize it. Make sure no one’s taking advantage of you, with help from today’s guest. Chris Voss is a former FBI hostage negotiator, and he understands the neuroscience…
#137: Governor Bill Haslam—Leadership Lessons Straight from the Governor’s Office
Feb 25, 2019 • 28 min
As the Governor of Tennessee for the last eight years — and a successful business leader before that — Bill Haslam knows a lot about leadership. In this special episode of the Building a StoryBrand podcast, he joins Don for an earnest and inspiring…
#136: David Pursell—What If You Sold Your Product in a Crazy, Unexpected Way?
Feb 18, 2019 • 39 min
How did one family-owned business crank out a 90% conversion rate (!!!!) for their golf course fertilizer — even when their product cost more than their competitors’? They showed their prospects how great life could be once they buy — and they did…
#135: Mathew Ford—How to Create “FOMO” and Make Your Marketing More Powerful
Feb 11, 2019 • 35 min
What will your customer miss out on if they don’t buy your product or service? That’s the power of “FOMO” - or “Fear of Missing Out.” And as marketers, it’s critical that we create it — without resorting to cheap fear tactics. That’s…
#134: How To Motivate Your Customers To Take Action—with Tyler Ginn
Feb 4, 2019 • 39 min
It’s no secret that a strong call to action is key for creating great marketing material. But what does it look like to actually craft a call to action that people respond to? To help answer that question we invited our Director of Marketing, Tyler…
#133: Horst Schulze—How to Lead With Vision So Your Brand Stands Out
Jan 28, 2019 • 37 min
The Ritz-Carlton is one of the most iconic brands in the world. And on this episode of the podcast, we welcome the visionary who built it, Horst Schulze. He shares the practical strategies he used to do it. How to craft a compelling vision. How to…
#132: Dean Nelson—Practical Tips That Will Help You Conduct More Meaningful Interviews
Jan 21, 2019 • 43 min
We all need to know how to conduct great interviews. Whether you’re hiring, networking, doing customer discovery, or even dating, you need to be able to ask questions that solicit meaningful answers. On this episode of the podcast, Donald Miller…
#131: Mike McHargue—The Science of Why Your Brand Needs a Villain
Jan 14, 2019 • 40 min
Want to make your brand’s messaging exponentially more powerful? Learn how to define a villain for your customers. That’s because our brains are hard-wired to pay attention to negative things — threats, villains, potential losses. On today’s…
#130: Aaron James—How to Define What Your Customer Really Wants
Jan 7, 2019 • 52 min
What are you selling? Your quick answer may be “real estate” or “jewelry” — but to really connect with customers, you need to understand the deeper value you offer them. You don’t sell real estate, you sell peace of mind. You don’t sell…
#129: The Best of 2018—Our Biggest Takeaways for Business Leaders
Dec 31, 2018 • 77 min
As we close out the year and look ahead to 2019, take a moment to reflect on how you’re growing as a business leader. This podcast is a great place to start. We’ve compiled the best and brightest insights from this year’s episodes, from…
#128: Jay Baer—Why You Need a Word-of-Mouth Marketing Strategy ASAP
Dec 24, 2018 • 39 min
Word of mouth plays a role in 50-90% of all buying decisions. But most of us have never actually sat down to outline a strategy that would get more customers talking about our brand. If that’s you, it won’t be after you listen to this episode. Jay…
#127: Blake Mycoskie—Should Your Company Take a Stand on a Social Issue?
Dec 17, 2018 • 32 min
Should your company take a stand on a social issue? There’s no better person to ask than TOMS founder Blake Mycoskie. He and his team have built a thriving footwear brand on the One for One model of giving a pair of shoes to a child in need for…
#126: Tina Sharkey—How to Build a Strong Brand Around Your Core Values
Dec 10, 2018 • 33 min
We business leaders like to talk about our “core values,” but all too often, those values don’t actually show up in our products, services, and business practices. That’s not the case at Brandless, an online retailer with a wholly different approach…
#125: Ian Cron—How the Enneagram Can Make You a More Effective Leader
Dec 3, 2018 • 28 min
The Enneagram is a personality typing system that teaches there are nine basic personality styles in the world. These styles, or “Types,” deeply influence how we think and act. But what does that mean for us as leaders? Enneagram teacher Ian Cron…
#124: Ian Cron—The Do’s and Don’ts of Leading Each Enneagram Type
Nov 26, 2018 • 59 min
The Enneagram is a personality typing system that teaches there are nine basic personality styles in the world. These styles, or “types,” deeply influence how we think and act. Today on the podcast, we welcome Ian Cron, an Enneagram teacher, to…
#123: Donald Miller and Andy Stanley—How Story Can Make You a Better Leader
Nov 19, 2018 • 42 min
By now you know the framework of story can transform your marketing. But how can story make you a better leader? Today on the StoryBrand podcast, the tables turn as Andy Stanley interviews Donald Miller about how to invite those you lead into a bigger…
#122: Andy Stanley—5 Questions That Will Make Any Talk Clear and Memorable
Nov 12, 2018 • 33 min
Got something you need to communicate to a crowd? You KNOW it needs to be clear and memorable. But that’s easier said than done. Today on the podcast, we welcome one of the finest communicators we know, Andy Stanley. As a pastor and bestselling…
#121: Jesse Cole—11 Surefire Ways to Delight Your Customers
Nov 5, 2018 • 32 min
How on earth does a summer league baseball team in Savannah, Georgia sell out every game? Well, it has nothing to do with the baseball — and everything to do with the team’s philosophy of putting fans first. In this episode, we sit down with…
#120: 4 Simple Marketing Tasks That Will Turbocharge Your 4th Quarter
Oct 29, 2018 • 50 min
We’re gearing up for a strong economy this holiday season. Is your marketing ready? If you’re not sure, listen to this episode. Don and JJ talk through the four simple tasks you need to create in order to have a great fourth quarter (and beyond!)….
#119: Ben Malcolmson—Leadership Lessons from the NFL Sidelines
Oct 22, 2018 • 36 min
Leadership, character, performance, and competition. All part of our lives as business leaders — and also the driving forces for sports teams. So this week, as the NFL season heats up, we’re honored to have Ben Malcolmson, the assistant to Seattle…
#118: Jason Russell—The Power of Resilience When You Face Adversity
Oct 15, 2018 • 73 min
It’s not a question of whether or not we’ll face adversity. It’s a question of how we’ll respond when we do. So today on the Building a StoryBrand podcast, we’re featuring interviews with two incredibly resilient people. First, Donald Miller…
#117: Michael Bungay Stanier—Coach Your Team to Success By Asking These 7 Questions
Oct 8, 2018 • 51 min
If you manage a team, it’s way too easy to just give advice and demand action. But if you want to get the best from your team so your business can grow, you’ve got to coach your people, not manage them. In this episode of the Building a StoryBrand…
#116: Mike Michalowicz—How to Structure Your Business Finances to Maximize Profit
Oct 1, 2018 • 55 min
Sales minus expenses equals profit, right? Not exactly, according to Mike Michalowicz, our guest on today’s episode. A lot of business leaders aren’t maximizing their profits because they’re thinking about them as what’s “left over.” He…
#115: Gina Bianchini—How to Build an Online Community for Your Customers
Sep 24, 2018 • 48 min
If you lead a business, you’ve got a huge opportunity to add value to your product or service. Trouble is, most everybody overlooks it. On today’s episode of the Building a StoryBrand podcast, guest correspondent Allison Trowbridge talks with Gina…
#114: Dr. Arthur Laffer—How Taxes and Economic Policy Affect Your Business
Sep 17, 2018 • 67 min
If you’re a business owner, then you know how to pay your taxes. But do you understand the basic economic principles of how those taxes work? Or how economic policy affects your business’s growth? Today on the Building a StoryBrand podcast,…
#113: Duchess of York, Sarah Ferguson—Philanthropy, Parenthood, and What It’s Like to Be the Duchess
Sep 10, 2018 • 33 min
Her Royal Highness the Duchess of York is on the podcast! Sarah Ferguson sat down with our correspondent, Allison Trowbridge, for an inspiring conversation about how we can all bring an entrepreneurial spirit to improve the lives of those around us….
#112: Snoop Dogg’s Manager and Ben Rector Take Us Behind the Scenes of the Music Industry
Sep 3, 2018 • 47 min
In this episode, we’re taking a closer look at how music artists and managers develop their brands in a rapidly changing landscape. In part one, guest correspondent Allison Trowbridge interviews Russell Redeaux, the manager for Snoop Dogg and many…
#111: Go Behind the Scenes of the Songwriting Business—with Tom Douglas (legendary songwriter) and Troy Tomlinson (CEO of Sony/ATV Music Publishing)
Aug 27, 2018 • 60 min
Ever wondered how songs get written, pitched, and cut? How songwriters and publishers work together? How the creative process unfolds? The role publishers play in getting a song out there? To answer all these questions, we sat down with legendary…
#110: Joey Coleman—How to Stop Losing Customers
Aug 20, 2018 • 47 min
Your customers are leaving in droves. Today’s guest, Joey Coleman, has the research to back it up. So if you want to keep your customers and grow your business, don’t miss this episode. In it, Joey highlights the 8 phases of customer experience so…
#109: Rachel Botsman—How Trust Works in the Business World
Aug 13, 2018 • 38 min
We talk a lot about “trust” in our businesses. But a lot of us are getting it wrong. On this episode, Oxford lecturer and bestselling author Rachel Botsman joins us for a fascinating look at how trust works in the business world, how it’s…
#108: Daniel Coyle—3 Magic Ingredients That Every Strong Company Culture Has
Aug 6, 2018 • 37 min
A vibrant company culture is a silver bullet for success. But how does culture work? What makes it gel? On this episode, we talk with NYT bestselling author Daniel Coyle, who unpacks 3 traits of great cultures and how we can develop them in our…
#107: Marc Ventresca—3 Myths About Entrepreneurship That May Be Holding You Back
Jul 30, 2018 • 29 min
What is the “ideal” entrepreneur like? The answer may surprise you. Why? Because our assumptions about what it takes to run a business don’t really line up with what successful leaders actually do. Today on the Building a StoryBrand podcast,…
#106: Jenn Lim—How to Build a Positive Company Culture
Jul 23, 2018 • 39 min
There’s more to business than just making money. We want to make the world better, both for our customers and our employees. To do that, we need to create a company culture that’s built around happiness. Today on the Building a StoryBrand podcast,…
#105: Go Behind the Scenes of the Art World
Jul 16, 2018 • 61 min
Art helps us see the world in a new way. But the art world itself can feel pretty intimidating. Today on the Building a StoryBrand podcast, we talk with three art world insiders — an artist, a curator, and a patron — so we can understand how it…
#104: Armando Lopez—6 Failproof Tips for Hiring Amazing People
Jul 9, 2018 • 51 min
Hiring the right person can transform your business. Bring on the wrong person, and you can substantially set it back. So if you’re growing your team, don’t miss this episode with Armando Lopez, the Executive Director of HR for Dave Ramsey’s…
#103: What Works Better: A Physical Office or a Virtual One?
Jul 2, 2018 • 57 min
Do you really need a physical office space? Remote collaboration is easier than ever, and digital workplaces are on the rise. But how does each setup impact how we work? Which kind of office will help your team members achieve their best? Today on the…
#102: Dr. Lee Norton—Why You Need to Pay Attention to Mental Health at Work
Jun 25, 2018 • 49 min
If you read the headlines, you know our mental health is precious. But you also know it’s in jeopardy. As business leaders, what can we do? Plenty. Today on the podcast, we welcome Dr. Lee Norton, a clinical social worker and trauma expert. She…
#101: Peter Smith—What in the World is Cryptocurrency?
Jun 18, 2018 • 66 min
We hear words like “cryptocurrency” and “blockchain” and “Bitcoin” and we know they’re supposedly the Next Big Thing. But what do they really mean? How are they relevant to us as business leaders? Today’s guest, Peter Smith, the CEO…
#100: Bonnie St. John—How to Stop Mental Exhaustion So You Can Work Smarter
Jun 11, 2018 • 46 min
Why are we always mentally worn out? As business leaders, we ask a lot of our brains every day. Decisions, creativity, strategy, and more. And if we don’t protect our mental energy, it will show up in our bottom line. Today on the Building a…
#99: Business of Film—Go Behind the Scenes of the Cutthroat Movie Industry
Jun 4, 2018 • 63 min
Ever wonder what it’s like in the film industry? What it’s really like? Today on the Building a StoryBrand podcast, we’re taking an insider tour of the movie business. Our guest correspondent Allison Trowbridge sat down with actor Kellan Lutz…
#98: Branden Harvey—How to Use Social Media in a Dynamic, Irresistible Way
May 28, 2018 • 43 min
If you want to build a strong social media following without resorting to negativity, you’ll love today’s episode of the Building a StoryBrand podcast. Branden Harvey of Good, Good, Good joins Donald Miller for a conversation about how we can…
#97: Too Faced Founders—How to Build an Authentic and Inviting (Billion Dollar) Brand
May 21, 2018 • 37 min
Growing a business is tough and risky. And as pressures rise and competition emerges, we’re tempted to make compromises with our brand in order to win the day. But if you want to be successful in the long run, you’ve got to know what your brand…
#96: Vanessa Van Edwards—How to Become the Most Captivating Person in the Room
May 14, 2018 • 51 min
The awkward stops here, folks. If you want to be more memorable and captivating when you talk to other people, then you need to listen to this episode. Donald Miller talks with Vanessa Van Edwards, a human behavioral expert, about the art and science…
#95: How 3 Successful Companies Hire Smart, Quality People
May 7, 2018 • 43 min
Making a smart hiring decision can make you a ton of money. But the wrong choice can set your business back dramatically. So how can you make sure you’re hiring the right person for the role? Today, we’re going to hear from three big brands…
#94: Shark Tank’s Daymond John—How to Grind Out Success on Your Own Terms
Apr 30, 2018 • 40 min
On the podcast today, we welcome Daymond John. He founded the iconic fashion brand FUBU. He kills it every week on Shark Tank. He is, without a doubt, successful. But the story behind his success — and how he pursues it now — is what truly makes…
#93: Steve Cockram—How to Lead Your Team So Everyone Brings Their Best
Apr 23, 2018 • 67 min
If you want to build a team where everyone feels supported, heard, and ready to tackle big challenges, then you want to listen to this episode of the Building a StoryBrand podcast. In it, we welcome our correspondent Allison Trowbridge as she talks…
#92: Bob Goff—Leading Without Fear and Loving Without Limits
Apr 16, 2018 • 45 min
Hustle and grind. Plan out everything. Protect your availability. That’s the typical advice business leaders get to “maximize our efficiency.” But there’s more to life than efficiency. And no one models this better than Bob Goff, the…
#91: Shannon Miles—9 Ways to Create a Life Where Both Work and Family Can Thrive
Apr 9, 2018 • 46 min
You’re driven to lead your business well. But you want quality time with your family, too. It’s a constant balancing act, and for women especially, it can seem like you have to choose one or the other. But Shannon Miles, today’s guest on the…
#90: Michael Hyatt—Redefining Productivity to Focus on What Actually Matters
Apr 2, 2018 • 40 min
If you’re reading this, you’re probably a productivity junkie. You love getting stuff done and being successful. You write down stuff you’ve already done just so you can check it off! But when constantly being in “beast mode” leaves us…
#89: Ron Clark—10 Practical Ways to Build a Positive, Productive Team
Mar 26, 2018 • 44 min
If building a positive team at your organization feels like a uphill battle, this week’s podcast is for you. Ron Clark joins Donald Miller to share ten practical habits that will help both leaders and employees contribute to their teams in…
#88: Ryan Holiday—The Crazy Story of a Narrative War and the Conspiracy That Won It
Mar 19, 2018 • 41 min
The world around us is pretty bonkers. Fortunately, that’s good for us as business leaders. Behind every headline, there are so many lessons that can make our business stronger. Today on the Building a StoryBrand podcast, we hear the crazy story…
#87: Carey Lohrenz—Three Characteristics You Need to Be a Bold Leader
Mar 12, 2018 • 45 min
Why do organizations fail? For countless reasons, of course, but at the root of every business failure you’ll find a leader who never gave their team a clear vision. It sounds so simple, but in practice, only the boldest leaders have the courage to…
#86: Todd Herman—Why You’re Setting Goals Wrong (and How to Fix It)
Mar 5, 2018 • 28 min
90 days from now. It’s not that far away, is it? That’s all the time you need to accomplish a major goal, according to Todd Herman, a performance coach for athletes and business owners. He’s our guest today on the Building a StoryBrand podcast….
#85: Tim Arnold—How to Embrace Tension to Be a Stronger Leader
Feb 26, 2018 • 54 min
Left or right. Justice or mercy. Traditional or innovative. Logic or gut instinct. We tend to be binary thinkers. We assume things have to be one way or the other. But this is dangerous, according to Tim Arnold, today’s guest on the Building a…
#84: Patrick Lencioni—3 Fundamentals You Need to Build a Strong Company Culture
Feb 19, 2018 • 36 min
It’s easy to spot weak company culture, isn’t it? We’ve all witnessed the politics, egos, and backstabbing. That kind of toxic environment makes it hard to do good work and retain good people. But it’s not so easy to pinpoint what makes a…
#83: Rachel Hollis—5 Practical Ways to Strengthen Your Business With Social Media
Feb 12, 2018 • 40 min
So, at this point, you know you need a strong social media strategy to grow your business. But it seems like the best practices are always changing. It takes a ton of time. You’re constantly updating all the things. And at the end of the day, you…
#82: Scott Hamilton—How to Live More Like a Champion
Feb 5, 2018 • 43 min
When the Winter Olympics start this week, we’re going to be captivated by winners. We’ll get inspired by seeing years of hard work all come down to one moment of glory. You may not be fine-tuning your luge run. But as business leaders, we still…
#81: Ron Carson—Insider Economic Advice to Help Business Leaders Win Big
Jan 29, 2018 • 53 min
These days, our economy shifts and evolves at light speed. It can be overwhelming and intimidating just to follow along with the news. But if you lead a business, you need to understand how these big-level marketplace changes affect your company. When…
#80: Bryan Miles—5 Surprising Ways a Smart Assistant Will Simplify Your Life
Jan 22, 2018 • 41 min
For your business to truly thrive, you’ve got to be good at delegation. You know this. But it’s so hard to relinquish control of your email, your calendar, and your travel. You’ve bought into the myth that only you can do it all, and it’s…
#79: Dan Heath—How to Create Powerful Moments for the People You Serve
Jan 15, 2018 • 48 min
Have you ever felt like something is missing from your customers’ experience? Or that you and your team are just “going through the motions?” Sure, you’re delivering a great product, but it’s just a business transaction. Worse, you…
#78: Daniel Pink—How to Stop Wasting Time and Start Wielding It
Jan 8, 2018 • 37 min
Do you always feel like you’re short on time? Most days, it seems like there just aren’t enough hours in the day to accomplish everything that matters to us. But what if the problem isn’t how many hours we have — but how we’re using them?…
#77: Miles Adcox—How to Make Fear Work for You in 2018
Jan 1, 2018 • 44 min
We may hide it well, but the truth is most of us business leaders and executives suffer from the same fears that plagued us in middle school — appearing incompetent, vulnerable, and foolish. These fears get in the way of our goals and mess up our…
#76: The Best of 2017, Part 2
Dec 25, 2017 • 35 min
Since it’s Christmas, we decided to wrap up all the practical advice from 2017 and give it to you in a single episode. Tune in to Blake Mycoskie, Chief Shoe-Giver and founder of TOMS, for the first three hires you should make as you scale up your…
#75: The Best of 2017, Part 1
Dec 18, 2017 • 29 min
Get our most helpful advice from some of our favorite interviews in a single episode! As we close out the year, we’ve selected five big ideas from our conversations that zero in on building your business. You get to hear from Seth Godin, marketing…
#74: Jerry Linenger—How to Accomplish Your Mission Under Extreme Pressure
Dec 11, 2017 • 52 min
You don’t get to meet an astronaut everyday. They’re really special people who beat terrific odds (less than 1%) to get where they are. So what an honor it is to have Astronaut Jerry Linenger on the podcast. He was sent on some of the most…
#73: Whitney Johnson—How to Protect Your Company in a World of Disruption
Dec 4, 2017 • 35 min
As consumers, we admire disruptors like Netflix, Uber, and Apple. But as a business leader, disruption can cause you to lose sleep at night. You’ve got to stay ahead of the competition or you might get left behind. In this episode of the Building a…
#72: Todd Duncan—5 Rules That Will Help You Attract Loyal Customers
Nov 27, 2017 • 42 min
How much can poor customer service cost you? The answer is more than you think. Donald Miller sits down with Todd Duncan, author of The $6,000 Egg. A best-selling author and thought-leader in the sales industry, Todd outlines five scenarios that…
#71: Tricia Rose Burt—How to Reach Your Customers with These 3 Storytelling Principles
Nov 20, 2017 • 57 min
How can a professional storyteller help you grow your business? Simple. Business is about persuading people to buy your products or services. And, psychologists tell us that storytelling is the most effective method of persuasion. So, you’re going…
#70: Dorie Clark—How to Start a Business That Will Make You Money
Nov 13, 2017 • 35 min
If you’ve ever seriously thought about starting a business of your own, you’ve probably discovered how difficult it is to get good advice on how to do it. What you need is a map, a blueprint, of how to get from your cubicle to doing what you love….
#69: Chris Hogan—4 Obstacles to a Happy Retirement and How to Overcome Them
Nov 6, 2017 • 56 min
You’re going to retire someday. And we’re not talking about just a few years of your life. People are living longer. More people will live to 100 than ever. So you might be in financial stress for a good 20 to 25 years of your life if you don’t…
#68: Charles Duhigg—Increase Your Productivity and Reclaim Your Life
Oct 30, 2017 • 38 min
Do you feel like no matter how hard you work, you’re always behind? The worst part is you know of highly productive people who have time for everything important — family, health, friends and business. Nothing has to be sacrificed upon the altar…
#67: Chris McChesney—The 4 Disciplines That Will Make You Win In Business
Oct 23, 2017 • 47 min
Does running your business feel like you’re caught in a whirlwind? That ringing phone, the unexpected appointment, the stuff piling up from last week? Urgent matters keep popping up. All the while, more important things like growing your company…
#66: Nancy Duarte—How to Crush that Upcoming Presentation
Oct 16, 2017 • 49 min
If you have an important, high-stakes presentation that needs to move people en masse in a given direction, Nancy Duarte is the person you’d call. She’s written, visualized, and helped people deliver some of the world’s greatest talks. Her Guide…
#65: Donald Miller—The Framework That Makes Marketing Easy
Oct 9, 2017 • 43 min
This week my new book Building a StoryBrand is out! If you’ve been wanting to clarify your message pick it up today at Amazon or Barnes and Noble! That said, if you don’t want to order it because reading hurts your brain, there’s a distant,…
#64: Al Andrews—10 Things Powerful People Can Do to Not Screw Up Their Lives
Oct 2, 2017 • 44 min
Being successful isn’t always what it’s cracked up to be. I mean, look at the headlines. We can all name a few celebrities who crumbled under the pressure of fame and fortune. While well-known artists may deal with the problems of success on an…
#63: Ray Edwards—8 Magic Phrases That Will Make You Money
Sep 25, 2017 • 47 min
If you’ve ever tried to write sales copy for your product, then you’ve probably felt the intimidation of the blank page. Worse, when you’ve finally beat the blank page blues, your copy doesn’t deliver the results you wanted. Your words fail to…
#62: Chris Guillebeau—How to Launch a Side Hustle That Will Make You a Profit in a Month
Sep 18, 2017 • 40 min
Ever thought about quitting your job to start a business of your own? Not everyone is ready to risk a secure job to launch a new enterprise. Some people really like their day job. And for many, a regular paycheck is a blessing. That’s why I’m…
#61: Blake Mycoskie—The 3 Most Important Hires You Need to Make to Grow Your Business
Sep 11, 2017 • 42 min
If you had a chance to sit down with a world-renowned businessman, what would you ask? As an entrepreneur, you’d likely want him to go back to the point where you are and find out what crucial decisions he made to help his business go big. Blake…
#60: Chase Reeves—4 Steps That Will Make You a Successful Entrepreneur
Sep 4, 2017 • 53 min
Do you feel like your job isn’t what you should be doing? Perhaps you have a side hustle that you wish could be your main hustle? Or you have an entrepreneurial itch that just won’t go away? If so, you’d probably like some help in making your…
#59: Robert Sutton—How To Deal With People Who Treat You Like Dirt
Aug 28, 2017 • 52 min
Many of our favorite movies and TV shows portray jerks at work. From droning Lumbergh in Office Space, clueless Michael in The Office, to sleazy Mr. Hart in 9 to 5, we find these characters so funny because they’re true. It isn’t funny, however,…
#58: Craig Ross—Teams That Do Big Things Take These 7 Steps
Aug 21, 2017 • 38 min
Do you and your team members suffer from DSD — Distracted, Stressed, and Disconnected? Sure, you believe in what your team is doing. And you believe in the people on your team. But it feels like no matter how hard you all work, the results…
#57: Anthony Iannarino—Energize Your Sales Abilities With These 7 Expert Tips
Aug 14, 2017 • 34 min
Are you in a sales slump? What if I told you the reason for your lagging sales isn’t the fluctuating market. Neither is it your product or company. It’s not even the competition. Top sellers across various industries and companies prove…
#56: David Covey and Stephan Mardyks—7 Traps That Can Tank Your Success (And How to Avoid Them)
Aug 7, 2017 • 49 min
Running a company can sometimes feel like a treacherous journey. A bad financial decision will cost you a ton of money. If you don’t give enough attention to your relationships, you might lose your family. And a lack of focus sucks away precious…
#55: Seth Godin—5 Huge Paradigm Shifts that Will Change the Way You Do Marketing
Jul 31, 2017 • 45 min
This week, we’re honored to welcome Seth Godin to the Building a StoryBrand podcast. Unless you’ve been living in a cave for the last fifteen years, you recognize Seth Godin as a preeminent influencer in the marketing world. And in an…
#54: The Best of 2017 (So Far), Part 2
Jul 24, 2017 • 44 min
If you want to grow your business, of course you’ve got to get the everyday stuff right: product quality, customer satisfaction, marketing, personnel, logistics, etc. But there’s more to success than those elements. To see the right kind of growth…
#53: The Best of 2017 (So Far), Part 1
Jul 17, 2017 • 41 min
For these next two episodes, we’ve selected several excellent clips for you to revisit or catch up on what you may have missed. Summer is a time for recreation, rest and reflection. Because we’ve covered so much great content, we wanted to take…
#52: David Horsager—The 8 Pillars of Trust that Will Make or Break Your Business
Jul 10, 2017 • 43 min
Why does trust matter so much in business? In this episode of the Building a StoryBrand podcast, we’re going to show you how to build trust in your company. Donald Miller interviews David Horsager, leadership speaker and author of The Trust Edge….
#51: Molly Fletcher—6 Strategies that Will Help You Run Your Business Fearlessly
Jul 3, 2017 • 46 min
What do elite athletes have that business leaders need? A fearless mindset. In this episode of the Building a StoryBrand podcast, Donald Miller sits down with Molly Fletcher, a former sports agent who has taken what she’s learned from leaders in the…
#50: Ken Blanchard and Claire Diaz-Ortiz—How to Create a Mutually Beneficial Mentoring Relationship
Jun 26, 2017 • 49 min
How did you get to where you are now in your business? I’m sure you could list a lot of factors. But every successful business leader will always point to specific people in their lives who mentored them along the way. Books and classes are…
#49: Francis Jones—Are You Making These 8 Beginner Email Marketing Mistakes?
Jun 19, 2017 • 41 min
If you haven’t gotten serious about email marketing, it’s time. In this episode of the Building a StoryBrand podcast, we’re going to take away the confusion behind getting started with email marketing. Donald Miller sits down with Francis Jones…
#48: Caitlin Crosby—3 Powerful Lessons for Aspiring Social Entrepreneurs
Jun 12, 2017 • 41 min
Imagine you see a homeless couple on the side of the road holding a sign that says “Ugly, Broke, and Hungry.” You stop to hear their story and take them out to dinner. And before the last course is served, you’ve invited them to be your business…
#47: Chris Anderson—6 Ways To Make Your Next Speech Absolutely Unforgettable
Jun 5, 2017 • 33 min
Go on, admit it. If you’re a business leader, you’ve stayed up late binge-watching — no, not Game of Thrones — but TED talks. And it’s totally understandable. TED talks take complex topics and present them in a way that everybody understands….
#46: Luke Laird—An Inspiring Look at a Hit Songwriter’s Creative Process
May 29, 2017 • 47 min
Can you be both a disciplined, focused business leader and a deeply creative person? For us here at StoryBrand, the answer is a resounding yes. In fact, the worlds of creatives and business leaders overlap more than we might assume. If you’re…
#45: Auntie Anne Beiler—4 Ingredients You Need to Grow a Successful, Purpose-Filled Business
May 22, 2017 • 41 min
If you’ve ever smelled that warm and buttery smell in the mall, and minutes later, had an Auntie Anne’s pretzel in your hand, you’re not alone. Auntie Anne’s has 2,000 locations in 26 countries. They’ve made 1.8 billion pretzels — enough to…
#44: Ernie Johnson—3 Life Lessons That Will Inspire You to Slow Down and Live Differently
May 15, 2017 • 42 min
Is it possible to live a life of service and sacrifice even while pursuing a career that matters deeply? When you look at the life of sportscasting legend Ernie Johnson, Jr., you can’t help but say yes. On this episode of the Building a StoryBrand…
#43: David McKeown—How to Predict Whether or Not Your Business Will Succeed
May 8, 2017 • 53 min
What if there were a roadmap that showed you all the major milestones your business was going to hit as it grows? Wouldn’t it be great to know what’s coming next and how to navigate well? That framework exists, and we’re going to explore it in…
#42: Ian Cron—Can the Enneagram Make You a More Effective Leader?
May 1, 2017 • 50 min
The better we understand people, the better leaders we’ll be. And one of the best tools for understanding yourself and those around you is the Enneagram. If you haven’t encountered it before, the Enneagram is simply an ancient personality…
#41: Allan Heinberg—3 Powerful Takeaways Marketers Can Learn from a Master Storyteller
Apr 24, 2017 • 60 min
What’s the most powerful tool in the world for captivating the human brain? It’s storytelling. As business leaders, sometimes we struggle to keep our audience’s attention for a few seconds. But storytellers have figured out how to keep an…
#40: Juliet Funt—The Brutal Cost of Overload and How to Reclaim the Rest You Need
Apr 17, 2017 • 46 min
Most of us business leaders are glued to our phones. Work can feel all-consuming. We end each day fatigued and overloaded, and everything suffers as a result. But life isn’t supposed to look like this. We need what Juliet Funt calls “white space”…
#39: Chris Zook—How to Turbocharge Your Company’s Growth with “The Founder’s Mentality”
Apr 10, 2017 • 41 min
Why do some companies stay young, agile, and competitive, while others get bogged down and decline? That’s the big question that this week’s guest, Chris Zook, set out to answer. After years of research, he and his team at Bain Insights found…
#38: Lee Cockerell—5 Lessons from a Disney Exec to Help You Develop Amazing People Skills
Apr 3, 2017 • 48 min
Why do leaders fail? It’s not because they don’t know what they’re doing. It’s usually because they’ve failed to listen to and develop their staff. They’ve failed to respect and communicate well with them. Basically, they’ve failed at…
#37: Mel Robbins—Hack Your Motivation and Accomplish More With This Surprisingly Simple Strategy
Mar 27, 2017 • 36 min
Motivation is overrated. If you want to accomplish the things that will grow your life and your business, you can’t rely on it. And today’s guest on the Building a Story Brand podcast, Mel Robbins, is with me on this notion that motivation isn’t…
#36: Daniel Tardy—Nine Strategies That Will Make Your Meetings More Productive
Mar 20, 2017 • 37 min
Why are most meetings so awful? A lot of us leave every meeting feeling like we’ve wasted our time and gotten nowhere on a problem — only to get back to our desks farther behind on our “real jobs.” But with a little intention, we can make…
#35: Elon Musk’s Biographer, Ashlee Vance—What Can Everyday Entrepreneurs Learn from the Life of Elon Musk?
Mar 13, 2017 • 42 min
There’s nobody like Elon Musk. As the founder and CEO of both SpaceX and Tesla (among other ventures), he is arguably the world’s most visionary entrepreneur. And on the podcast this week, Donald Miller interviews Ashlee Vance, the man who wrote…
#34: Stephen Mansfield—10 Warning Signs of a Leadership Crash (and How to Fix Them)
Mar 6, 2017 • 51 min
Why do leaders crash and burn, taking their companies and families down with them? Is it the inevitable result of pressure or a character flaw? Or can it all be prevented? In this episode of the Building a Story Brand podcast, Donald Miller sits down…
#33: Carrie Green—6 Steps That Will Make You a Better Entrepreneur
Feb 27, 2017 • 40 min
If you’re trying to start and grow a business, you know it’s not an easy road. Rewarding, yes. Eventful, yes. But easy? Not at all. But like any journey, you’re better off if you’ve equipped yourself properly for it. And that’s why I am so…
#32: Greg McKeown—How to Live and Work with Radical Clarity
Feb 20, 2017 • 50 min
According to Greg McKeown, the author of Essentialism, most of us have been living under the assumption that we can have it all — we just have to cram it all into our lives. As a result, we end up busy (not necessarily productive) and stretched too…
#31: Mike Pacchione—8 Expert Tips That Will Make Your Next Speech Unforgettable
Feb 13, 2017 • 34 min
For business leaders, public speaking skills are critical. Whether you’re delivering a major keynote or simply leading a staff meeting, you’ve got to be able to engage your audience and communicate powerfully. That’s why public speaking expert…
#30: Lee LeFever—Why You’re Confusing Your Customers and How to Fix It
Feb 6, 2017 • 29 min
As business leaders, we often get so focused on the details of our company that we forget to step back and understand things from our customers’ perspective. As a result, we talk over our potential customers’ heads in our communication and…
#29: Chalene Johnson—How to Effectively Scale Your Business Without Losing Your Mind
Jan 30, 2017 • 43 min
We’re passionate about growing our businesses, aren’t we? But that doesn’t mean it’s easy. In fact, the path of scaling a company is lined with landmines and pitfalls, both personal and professional. This week on the Building a Story Brand…
#28: Rachel Cruze—7 Smart Habits That Will Transform Your Personal Finances
Jan 23, 2017 • 37 min
As a business leader, you’d never start a year without a working budget or a sense of your profit margin, would you? But most of us don’t have the same kind of awareness and discipline when it comes to our personal finances. That’s why we’ve…
#27: Don Schneider—How to Create a Big Brand (Even On a Small Budget)
Jan 16, 2017 • 52 min
If you’re good at marketing, you know how to make people understand what you offer. But if you’re good at branding, you know how to make people feel a certain way about it. When you master this, you can create exponential value for your business….
#26: John Lowry—5 Strategies That Will Make You a Strong Negotiator
Jan 9, 2017 • 62 min
A lot of us believe that killer negotiators are born, not made. But that’s not true. When you know a few key strategies, you can become a great negotiator and land great outcomes for your business. Best of all, you can do it while treating others…
#25: StoryBrand Productivity Schedule
Jan 2, 2017 • 37 min
Welcome to 2017! If you’re wondering how to make this year more productive and meaningful, try the 30-day process we walk you through in this week’s episode. This system won’t take you more than a few minutes each day, but it will unlock new…
#24: The Best of 2016
Dec 26, 2016 • 70 min
Get our best wisdom from 2016, compressed into a single episode! As we close out the year, we’ve selected clips from 10 conversations we’ve had on the podcast and highlighted our biggest takeaways from them. If you’re traveling over the…
#23: David Kinnaman—10 Expert Tips to Strengthen Your Business with Surveys
Dec 19, 2016 • 49 min
As good as your gut may be about your customers, there are some aspects of your business that are too important to guess at. That’s why I’m thrilled to have David Kinnaman joining us on this episode of the Building a Story Brand podcast. He’s…
#22: Nigel Green—3 Reasons Why You Should Fire Yourself This Week (Really)
Dec 12, 2016 • 23 min
2017 is right around the corner. How can you set yourself up for a great year in your job? What if I said you should fire yourself? It sounds crazy, but it’s exactly what our CEO, Nigel Green, does every year. It gives him the perspective and energy…
#21: Amy Porterfield—4 Foolproof Ways to Improve Your Digital Marketing
Dec 5, 2016 • 46 min
If you’re trying to run and grow a business, you know you’re going to need smart marketing tactics to get you to the next level of success. The trouble is, there is SO MUCH information out there. And not all of it can be trusted to actually work…
#20: Miles Adcox—6 Characteristics that Will Make You an Emotionally Strong Leader
Nov 28, 2016 • 61 min
Can we be real with each other? Leading a business packs a big emotional punch. The stress of the day-to-day. The immense pressure to succeed. The isolation at the top. The strangeness of managing an image. It’s a heavy burden to carry around — and…
#19: Nicole Walters—4 Surprising Ways Entrepreneurs Can Get Better at Selling
Nov 21, 2016 • 47 min
Entrepreneurs, listen up. If you want to bust through that revenue plateau, you’ve got to get good at selling — even if you don’t think of yourself as a salesperson. We’re pleased to have Nicole Walters of The Monetized Life joining us on this…
#18: Jon Gordon—4 Inspiring Principles to Develop More Grit
Nov 14, 2016 • 38 min
As business leaders, we throw the word “grit” around a lot. It’s hard work, resilience, and toughness all rolled into one. But where does grit come from? And how can we tap into it to improve our companies and our lives? In this episode of the…
#17: Ryan Deiss—4 Simple Ways to Make Your Marketing More Persuasive
Nov 7, 2016 • 48 min
What do you offer your customers? Sure, you’ve got a product or service. But really, you offer your customers some kind of transformation. And when you fully understand this “before” and “after” journey of your customers, you can reach them…
#16: Rory Vaden—5 Revolutionary Strategies That Will Maximize Your Time
Oct 31, 2016 • 47 min
Did you wake up this morning and ask, “What am I going to get done today?” Or did you say, “How can I use my time today in a way that makes tomorrow better?” If we really want to accomplish our big goals while keeping our priorities straight, we…
#15: Christy Wright—5 Ways Entrepreneurial Women Can Thrive and Win Big
Oct 24, 2016 • 37 min
Starting a business comes with plenty of challenges. And women face a unique set of them as they become entrepreneurs. To help, Donald Miller sat down with Christy Wright, founder of Business Boutique. And we’re kicking off the third season of the…
#14: Jeff Walker—Secrets of a Successful Product Launch
Aug 22, 2016 • 48 min
You can launch a product online with hope. Or you can launch it with a plan. In the Season 2 finale of the Building a Story Brand podcast, Donald Miller talks with Jeff Walker, digital marketing pioneer and creator of the wildly successful Product…
#13: Brian Clark—How to Win Big With Content Marketing
Aug 15, 2016 • 46 min
Would you propose on a first date? Of course not, but that’s how many businesses approach marketing. You get a lead and immediately start asking for the sale. In this episode of Building a Story Brand, Donald Miller talks with Brian…
#12: Ben Crane—5 Habits of People Who Win Big (Even Under Pressure)
Aug 8, 2016 • 46 min
If we approached our jobs the way professional golfers approach theirs, we’d all be millionaires. Meet Ben Crane, a PGA Tour golf pro consistently ranked among the world’s best. Behind every stroke, he’s packed countless hours of discipline,…
#11: Ken Blanchard—How to Cast a Vision So People Listen
Aug 1, 2016 • 40 min
We have mantra at StoryBrand: ​if you confuse, you’ll lose.​ We say it in reference to customers, but it’s also true for your team. Businesses don’t just falter because they lack a vision. They falter because the employees don’t truly…
#10: Toi Sweeney—Is Your Professional Wardrobe Hurting Your Business?
Jul 25, 2016 • 42 min
Like it or not, we all judge each other by our appearances. What you wear makes an instant impression on your customers. It’s up to you to define what that impression is. In this episode of Building a Story Brand, Donald Miller sits down with…
#9: David Salyers—3 Ways to Deliver Value and Delight Your Customers
Jul 18, 2016 • 37 min
Ever struggled to keep your customers coming back? Donald Miller talks with Chick-fil-A’s VP of Brand Activation, David Salyers, to discuss how the beloved fast-food chain has built a multi-billion-dollar business by dazzling its customers. In…
#8: Canlis—Secrets of Insanely Good Customer Service
Jul 11, 2016 • 35 min
Customer service matters more than ever in our super-connected world. One customer experience for your business — good or bad — may end up influencing thousands of people. In the Season 2 opener of Building a Story Brand, Donald Miller sits…
#7: Scott Hamilton—​How to Show Up, Hit Your Goals, and Win Big
Apr 24, 2016 • 44 min
What really drives true success — whether it’s on the ice or in the office? In this episode, Donald Miller talks with Scott Hamilton, Olympic gold medal-winning figure skater and humanitarian. They dig into what it takes to accomplish your biggest…
#6: Ray Edwards—Why Your Sales Copy Stinks (and How to Fix It)
Apr 18, 2016 • 33 min
Feel like your sales copy falls flat? Join Donald Miller for a conversation with world-renowned copywriting and marketing pro Ray Edwards. You’ll discover Ray’s six-part formula for writing persuasive sales copy, including one critical element…
#5: Jonathan Davis—How to Make Your Call to Action Irresistible
Apr 11, 2016 • 27 min
As anyone who’s ever bought a set of kitchen knives at 2 a.m. will tell you, infomercials are selling machines. And in this podcast, you’ll discover exactly how and why they work so well. Donald Miller talks with infomercial producer Jonathan Davis to…
#4: Claire Diaz-Ortiz—6 Steps to Accomplish More in Less Time
Apr 4, 2016 • 33 min
Feel overwhelmed and overworked? Don’t miss this game-changing conversation with Donald Miller and Twitter pioneer Claire Diaz-Ortiz. In this episode, you’ll discover six steps you can take to achieve more by doing less — starting today. This…
#3: Dave Ramsey—How to Be the Guide and Attract More Customers
Mar 28, 2016 • 34 min
Donald Miller talks with personal finance legend Dave Ramsey about how to position your business as a guide and focus on your customers’ successes. Dave intuitively understands this marketing strategy, and it’s a huge reason why his products…
#2: Mike McHargue—Why People Buy: The Powerful Science of Selling
Mar 18, 2016 • 29 min
Donald Miller sits down with Mike McHargue, aka “Science Mike,” to discuss what’s really going on in your customers’ brains when they come to your website. It’s a fun and accessible look at the neuroscience of sales and marketing. When you understand…
#1: Michael Hyatt—How to Know What Your Customers Are Thinking
Mar 11, 2016 • 32 min
Donald Miller talks with special guest Michael Hyatt, the seven-figure leadership blogger and New York Times best-selling author. Hyatt shares his process for understanding his readers at a high level and serving them well. In this conversation,…