Make Money Online

Make Money Online
A very small podcast about reckless, unfettered business domination..

[116] Business Puberty
Apr 2, 2018 • 16 min
[115] Market Research: How do you identify a company’s expensive problem(s)?
Mar 26, 2018 • 13 min
[114] General Counseling
Mar 19, 2018 • 16 min
[113] I Will Solve Your Problem, and You Will Pay Me
Mar 12, 2018 • 23 min
[112] How to Optimize Products
Mar 5, 2018 • 18 min
[111] Audio Recording Tips
Feb 26, 2018 • 16 min
[110] Why You Shouldn’t Be On Call 24/7
Feb 19, 2018 • 14 min
[109] Productized Consulting for Drinking in Meatspace
Feb 12, 2018 • 22 min
[108] The Importance of Sleep
Jan 29, 2018 • 15 min
[107] Project Scheduling, a How To
Jan 22, 2018 • 11 min
How should you effectively schedule projects? (ex: no deadlines on a Monday) How do you best estimate a project length? How do you schedule work around a break (sabbatical, etc.) How do you ensure that client’s respect deadlines? How do you ‘reset’…
[106] “Writing Time is Sacred Time”
Jan 15, 2018 • 22 min
What do our writing practices look like? How did we get started writing? How should listeners work on building their ‘writing muscle’? Is it necessarily to write daily? Should you just write? Write and publish?
[105] How to Take a Sabbatical
Jan 8, 2018 • 10 min
[104] How to Say “No” to Clients
Jan 1, 2018 • 13 min
When should you say no to clients? What’s the best way to give a no? How should you politely turn down small projects? How do you avoid making compromises in scope? How do you fire bad clients?
[103] How to Have a Good Phone Call
Dec 25, 2017 • 18 min
How do you have a good phone call with a prospect? How do you prepare enough? How long should the call be? Should you leave a buffer after the call? Should you prepare an agenda? How do you determine who is leading the call? How do you end the call?
[102] Reading, Writing, Doing
Dec 18, 2017 • 25 min
What’s a good balance between educational content consumption and doing the work? Time management Reading may just happen. Optionally: intentionally schedule time around it Implementation: when you finish a book, how do you decide what to read next? —…
[101] Speaking at Local Meetups
Dec 11, 2017 • 19 min
Subject of meetup People at the meetup Go to one before speaking If you don’t have a good meetup, start one, but don’t be the first to speak Good places to host a meetup Good places to announce a meetup Scaling/growing your meetup (as you grow, make sure…
[100] Finally, a Legitimate Podcast
Dec 4, 2017 • 43 min
[99] The Actual Doing of the Thing
Nov 27, 2017 • 15 min
How do you transition from being an “overthinker” to a “doer”?
[98] Books We’ve Read Recently
Nov 20, 2017 • 20 min
[97] Positioning: How Specialized Should You Be?
Nov 13, 2017 • 15 min
“Obviously there’s a diminishing return if you hit specialization of ‘There’s one business in my region I can market to’ — how do you know when you’ve specialized enough” Know your target market, like Ecommerce Know niches within your target market, like…
[96] Positioning: How Specialized Should You Be?
Nov 6, 2017 • 14 min
“Obviously there’s a diminishing return if you hit specialization of ‘There’s one business in my region I can market to’ — how do you know when you’ve specialized enough” Know your target market, like Ecommerce Know niches within your target market, like…
[95] 💰⚓ How To Use Price Anchoring As A Consultant
Oct 30, 2017 • 8 min
[94] How to follow up with clients after a project
Oct 23, 2017 • 12 min
Why follow-up What outcomes are you looking for What makes good follow-up What resources do we recommend How often should you follow up What should you say in your follow-up Who should you be following up with? What’s your next step
[93] Webinar Quickstart Guide
Oct 16, 2017 • 18 min
Why run a webinar What outcomes should you look for What tool(s) should you use How do you prepare? How do you prepare your content/presentation What’s the format to follow (20/30/10 — 20 on presentation, 30 on questions, 10 on pitch) What do you do with…
[92] Referrals From Past Clients And Teams
Oct 9, 2017 • 21 min
You work with a client. They have a great team. You part ways. Their team members eventually part ways, too. Then they reach back out.
[91] Welcome Packet Overview
Oct 2, 2017 • 17 min
Why use a welcome packet What’s included in a welcome packet When do you send a prospect a welcome packet How do you update your welcome packet When shouldn’t you use a welcome packet How do you get started? What tools do you use to create a welcome…
[90] A Single Shot of Bourbon
Sep 25, 2017 • 21 min
What do we do when we lose deals?
[89] Closed Doors
Sep 18, 2017 • 24 min
Why is it important to close enrollment in courses, and what’s the strategy and thinking around opening enrollment?
[88] Speaking from the Right Dictionary
Sep 11, 2017 • 21 min
What do you need to do when you want to get more specific and double down on an industry?
[87] Please Don’t Buy a Prada Shirt
Sep 5, 2017 • 8 min
[86] When Should You Offer a Money-Back Guarantee?
Aug 28, 2017 • 19 min
Money-back guarantees are helpful in some situations, and really harmful in others. When should you offer a money-back guarantee, and what should the conditions be around it?
[85] The Dreaded Price Hike
Aug 21, 2017 • 13 min
How do you know when to raise your prices? Quantitatively and qualitatively, what signs should you look for?
[84] Educational Products: Creating Your First
Aug 14, 2017 • 26 min
What defines success for the product? (Increasing rates, early rung of product ladder, general + focused w/in your positioning, etc.) What type of info product makes sense What’s high impact / low risk How do you figure out what to make? How to promote it…
[83] Podcast Equipment: The Travel Rig
Aug 7, 2017 • 17 min
In this episode, we dive into The Travel Rig that Nick bought for recording interviews and group panels at conferences or events. If you want to learn more about on-the-road podcasting hardware, listen to this one. (A ‘nuts and bolts’ episode)
[82] Why Aren’t We Making More Money?
Jul 31, 2017 • 32 min
Description: In this episode, we answer listener Max’s question from Twitter: “Why aren’t the two of you making more money?”. We go inside our own businesses to examine what we’re working on. We discuss when you can say “I have enough” as a business owner…
[81] Should You Offer a Free Call?
Jul 24, 2017 • 21 min
In this episode, Nick and Kai discuss if you should offer a free strategy call as a consultant and where an intake call should fall in your client intake process.
[80] Self-Care
Jul 17, 2017 • 17 min
In this episode, Nick and Kai discuss how to care for yourself when you’re running a business.
[79] Recurring Revenue
Jul 10, 2017 • 13 min
In this episode, Nick and Kai discuss recurring revenue for freelancers and consultants: What are the different options for recurring revenue in your business? Taylor Swift is mentioned exactly once.
[78] Whale Clients
Jul 3, 2017 • 14 min
In this episode, Nick and Kai discuss how to manage your business when you have a whale client. What should you do? How do you future proof your business?
[77] Information Products and Product Ladders
Jun 26, 2017 • 18 min
In this episode, Nick and Kai discuss how to get started making infoproducts as a consultant and how they fit into your product/service ladder.
[76] The One About Coffee (& Tea)
Jun 19, 2017 • 31 min
In this episode, Nick and Kai have a deep discussion on coffee and tea. Come for the nuanced opinions, stay for the recommendations.
[75] Writing, Publishing, and Daily Emails
Jun 12, 2017 • 21 min
How frequently should you publish? It’s probably more often than you’re currently publishing.
[74] De-Risking the Cthulhu
Jun 5, 2017 • 30 min
Have either of you ever attempted to make the leap from consulting to running a SAAS business or other type of online/tech company?
[73] Best Buyers
May 29, 2017 • 22 min
How do you identify and work with your best customers?
[72] Skip Steps 1 & 3
May 22, 2017 • 32 min
What are our quarterly goals? Why are goals important? What shape should they take?
[71] How do you write more as a freelancer or consultant?
May 15, 2017 • 24 min
In this episode, Kai and Nick discuss how you can write more as a consultant and revisit the importance of reusing your existing writing as ‘grist for the mill’ (repurposing it for other uses). This is a good one!
[70] What do you do if a prospect stops responding after you send a proposal?
May 8, 2017 • 24 min
In this episode, Kai and Nick discuss what to do if a prospect, lead, or client stops responding after you send a proposal and different systems and strategies to use to overcome this obstacle.
[69] Dear Savvy Entrepreneur
May 1, 2017 • 52 min
Episode 69: Nick and Kai do a deep dive on important business strategies that you need to know about. Also, if this is your first episode of Make Money Online, we’re so sorry.
[68] The First Thing Bought
Apr 24, 2017 • 19 min
In this episode, Nick and Kai discuss the importance of the ‘first thing’ that a customer or clients buys from you (be it a product or a service) and how that transaction sets expectations for the duration of the relationship. Nick and Kai also briefly…
[67] Making Retainers Work
Apr 17, 2017 • 25 min
Cramming Your Work in a Retainer Hole In this episode, Nick and Kai talk about how retainers function for freelancers and consultants and the benefits of costs of offering retainer based offerings. Nick and Kai also discuss alternative to retainer based…
[66] Travel Time is Sacred Time
Apr 10, 2017 • 39 min
This is another in our series on how to travel well as a freelancer or consultant. In this episode, we talk about treating your vacation as sacred time, what (and how) to pack, how to deal with airlines, and how to vet restaurants.
[65] How to Fill Your Client Pipeline (and What to Focus on This Month)
Apr 3, 2017 • 23 min
In this episode, we answer a listener question: If you woke up and had 0 clients and wanted to start filling your pipeline, what do you do?
[64] How Do You Work with Large Internal Teams?
Mar 27, 2017 • 15 min
[63] How Do You Move from 90% Client Work to 100% Products?
Mar 20, 2017 • 27 min
[62] Pruning a Very Old Bonsai Tree
Mar 13, 2017 • 25 min
[61] Why It Is the Way It Is
Mar 6, 2017 • 30 min
Responding to a listener question (write in, listeners!) Nick and Kai discuss what you need to know about UI (User Interaction) and UX (User Experience), the 80/20 when getting started, and recommended books to build your library on the (very important)…
[60] Copy Everything Kai Does
Feb 27, 2017 • 14 min
[59] Pig 5 Syndrome
Feb 20, 2017 • 28 min
[58] Parting Ways With Clients
Feb 13, 2017 • 25 min
[57] Intro to Productized Consulting
Feb 6, 2017 • 30 min
[56] Make Money Online Mailbag: This Is Your Fault
Jan 30, 2017 • 41 min
[55] Customer Service as a Consultant
Jan 23, 2017 • 15 min
[54] Nü-Positioning
Jan 16, 2017 • 12 min
[53] Conversion Rate Optimizing the Conversion Rate Optimizer
Jan 9, 2017 • 34 min
[52] One Year of Making At Least, Like, Twelve Bucks Online
Jan 2, 2017 • 43 min
You’ve been listening to this podcast for a year now — Thank you; we’re so sorry — so we’ve provided a retrospective episode to look at the highs and lows of Make Money Online. Enjoy.
[51] How Do You Develop a Voice
Dec 26, 2016 • 34 min
[50] Dirk’s Friday Fresh Fish Flash
Dec 19, 2016 • 15 min
[49] How You Track down Your Number 1 Skill to Start off Your Consultant Business
Dec 12, 2016 • 26 min
What do you do? Wait — before that — how do you figure out what exactly it is that you do?
[48] Getting Unstuck When You Feel Stuck
Dec 5, 2016 • 13 min
You are staring at a computer screen for too long. Stop that. Get off the internet. Pause this podcast if you have to. Leave your phone and smartwatch at home. Go to a park. Sit on a bench. Stare at a pond. There are ducks in the pond. Ducks are kind of…
[47] How To Deal With Constraints When Consulting
Nov 28, 2016 • 18 min
[46] It’s The Economy, Stupid
Nov 21, 2016 • 27 min
[45] Kai Buys a Tent
Nov 14, 2016 • 27 min
[44] Risky Business
Nov 7, 2016 • 25 min
[43] nickd Buys a Dog
Oct 31, 2016 • 29 min
Who is Basil, the world’s greatest organism, and why is he so wonderful?
[42] The Problem, She Is Forever Expensive
Oct 24, 2016 • 30 min
How do you research expensive problems and craft offerings to solve them?
[41] This Episode Will Be Delivered in March 2017
Oct 17, 2016 • 25 min
We’re working to provide the maximal amount of value from this episode, and we’ll be delivering it then – at which point we’ll be permanently raising the price to $1,000. We’re terribly sorry for the inconvenience.
[40] Don’t Be the Bottom
Oct 10, 2016 • 27 min
Why don’t we work with recruiters or any other third parties?
[39] Thoughts on Products
Oct 3, 2016 • 26 min
Are products a way to replace services, or do they help augment your services?
[38] Pricing Your Services
Sep 26, 2016 • 26 min
How do you price yourself as a consultant? What’s the difference between pricing as a consultant and a contractor? What’s the difference between pricing on time versus on outcome?
[37] The A/B Testing Manual
Sep 19, 2016 • 26 min
We discuss Nick’s new book, The A/B Testing Manual. That’s it. That’s all we do today.
[36] How You Signify To People What You Do
Sep 12, 2016 • 21 min
How do we present ourselves to different groups of people? Folks who have no idea what we do, folks who know too well what we do, ultra-nerds, etc.
[35] Kai’s non-planning v. Nickd’s overplanning
Sep 5, 2016 • 27 min
You have $38 and need to get to Hong Kong in 18 hours. How you respond determines what kind of business you get to run.
[34] Impostor Syndrome
Aug 29, 2016 • 26 min
You’re incompetent and don’t deserve to be a consultant. Except you’re great. How do you resolve that?
[33] Setting Healthy Boundaries
Aug 22, 2016 • 27 min
As a consultant, setting boundaries in work and life is absolutely critical to running a successful business – and not letting it take over. You never learn this in school. There is no Boundaries 101. How do you start? What do you do?
[32] Three Rotting Rutabagas
Aug 15, 2016 • 30 min
What do restaurants have to do with independent consulting businesses? We try, and partly succeed, at answering this question.
[31] What Nick Does
Aug 8, 2016 • 24 min
Kai interviews Nick about what he does, what A/B testing is, how he started draft, the type of projects he’s worked on in the past, and the types of projects he wants to work on in the future.
[30] What Kai Does
Aug 1, 2016 • 31 min
Nick interviews Kai about what he does, what outreach / digital public relations is, how he started his business, the type of projects he’s worked on in the past, and the types of projects he wants to work on in the future.
[29] How To Prep Your Clients For Your Travel
Jul 25, 2016 • 15 min
It’s one thing to be totally awesome at traveling. It’s another thing to travel a lot. But how do you preserve your client relationships while traveling?
[28] How To Travel Practically Anywhere As A Consultant
Jul 18, 2016 • 42 min
How do you get in a sky tube in a way that does not cause you to hate Earth? We spend a lot of time figuring this out.
[27] The Pepsi Gravitational Field: Make Money Offline
Jul 11, 2016 • 59 min
In this special episode of Make Money Online, we talk about automating systems for client intake and email management with our friend Kurt Elster. This was recorded in front of a live audience at Double Your Freelancing Conference in Stockholm, Sweden.
[26] Marketing and Sales Pages: Artisanal, Hand Crafted, Locally Sourced, Farm to Browser
Jul 4, 2016 • 31 min
[25] Freebie Offerings: There Ain’t No Such Thing As A Free Lunch
Jun 27, 2016 • 32 min
In this episode we talk about the advantages and what goes in to free offering in a consulting business
[24] Passive Income: Fallacies and Truths
Jun 20, 2016 • 40 min
[23] Incorporation! Taxes! Insurance! These are the three demons you must slay if you wish to succeed in business.
Jun 13, 2016 • 45 min
Kai and Nick discuss incorporation, taxes, and insurance and give you, dear listener, a bit of advice on the steps you should take to secure yourself in these three areas. Needless to say, neither Kai nor Nick are lawyers, accountants, or insurance…
[22] Masterminds: A book club for the eldritch horrors of running a business
Jun 6, 2016 • 37 min
What are masterminds? Why should independent business owners join one? What do you need to watch out for? How do you grow one? How do you grow the group as business owners? What if your mastermind starts to suck?
[21] nickd Buys A House
May 30, 2016 • 36 min
Yes, the system is fundamentally stacked against you and there is nothing you can do about it. Yes, you are abetting a series of societal problems that are probably larger than you – and which you are probably too busy in your own life to address. No,…
[20] Periodically Yelling for Profit
May 23, 2016 • 27 min
[19] Grist for the Mill
May 16, 2016 • 29 min
Kai and Nick discuss the important of repurposing your content as a consultant, ‘using your sawdust,’ so to speak. You can turn one piece of content (like a podcast interview) into a series of articles, a webinar, or additional pieces of content that are…
[18] What’s Your Favorite Positioning?
May 9, 2016 • 30 min
Positioning 101: Why positioning is important? The mental aspects of it? Refining your positioning: deleting 2/3rds of your website Plug for
[17] Swimming Up the Entropy Chute
May 2, 2016 • 32 min
What would your job look like if you didn’t have computers?
[16] Choose Your Own (Negotiation) Adventure
Apr 25, 2016 • 26 min
What is negotiation? How much money do you leave on the table by not negotiating properly? How do you negotiate as an employee vs. as a consultant?
[15] Working With Experts
Apr 18, 2016 • 36 min
Mailbag! It sounds like you both have expertise in the products you’re selling, but feel like any expertise you have in the business side is learned via trial and error. Is that so? If so, why not consult yourselves with a business expert? Entirely so. We…
[14] MMO Mailbag 3: Nick on Out-Pricing the Competition
Apr 15, 2016 • 5 min
In this third and final mailbag installment, Nick answers the question “how does he counter the many low-cost, ‘stack em high sell em cheap’ so-called Designers online currently bidding in 99Designs?”
[14] MMO Mailbag 2 Establishing Prerequisites
Apr 13, 2016 • 10 min
In this second part of a 3 part mailbag episode, we talk about our prerequisites in working with somebody who we think we can get the best results for.
[14] MMO Mailbag 1 Kai on Podcast Outreach
Apr 11, 2016 • 11 min
In this first of a three part mailbag episode, Kai talks about podcast outreach.
[13] Your Incremental Steaming Abomination
Apr 4, 2016 • 45 min
Discussing product ladders today. What is a product ladder? Why is it important? How does it connect with your positioning? How do you upsell people effectively? When do you know to create a second ladder? What does a second ladder look like?
[12] Hiring and Working with an Assistant
Mar 28, 2016 • 32 min
In this episode we talk through the ups, downs, and considerations of hiring an assistant for your business.
[11] Go Back “Draft Evidence” On Kickstarter Right Now
Mar 21, 2016 • 34 min
Today we’re revisiting Nick’s Kickstarter campaign – and reviewing what we learned from it.
[10] The Importance of Research
Mar 14, 2016 • 40 min
Good research is essential to anyone wanting to excel in any business, and in particular any online business. We break down how and why we do all of our research for our projects.
[9] A Week in the Job
Mar 7, 2016 • 32 min
We often reflect about what A Week In the Job of an online entrepreneur looks like. Today we dig into it, with all its glory.
[8] Getting the Heck Out of Dodge
Feb 29, 2016 • 26 min
Nick went on vacation. What happens before you go on vacation? What happens after you return? How do you manage client expectations? What happens if a client oversteps their boundaries?
[7] Are You Pineapple-worthy?
Feb 22, 2016 • 32 min
Today we’re digging into onboarding clients, students, and customers. Why? How? What does this mean?
[6] On Writing a Book: Why Write a Book?
Feb 15, 2016 • 33 min
Writing a book is high on most content creators list. But why? What is the allure of writing a book for makers?
[5] Non-Horrible Business Right-Sizing
Feb 8, 2016 • 38 min
How do you scale your business without sacrificing the quality of work your customers have come to expect?
[4] Kai Buys a Pen
Feb 1, 2016 • 30 min
In which our hero learns about the Supercomplication and other sundries.
[3] How We Got Started
Jan 28, 2016 • 31 min
How did we begin our businesses? Where did we come from? And because scale is the only thing that matters, how do we do so?
[2] Make Money Online
Jan 25, 2016 • 34 min
Now that we are talking to one another, how can we make money online? Methods are discussed; sacred cows are thrown into volcanoes.
[1] Click Here to Download Your Free Chapter
Jan 25, 2016 • 22 min
Who are we? What is this? What gives us the right to run a podcast? This is horrifying.