Seeking Wisdom

Seeking Wisdom

www.drift.com/seeking-wisdom
A podcast from Drift about personal and professio…
#134: This Hiring Secret Can Help You Find Your Next VP
Oct 23 • 24 min
On today’s episode of Seeking Wisdom, DC and DG are joined by special guest and Drift co-founder and CTO, Elias Torres. Together, they talk through how to hire people who can go from individual contributor to VP. It comes down to 4 things. 1) Come…
#Exceptions 6: Data, Ego, and the Search for Truth with ProfitWell
Oct 19 • 34 min
A brand based on truth? That’s what ProfitWell co-founder & CEO Patrick Campbell has set out to achieve. But what is a brand based on truth exactly? Well, it’s about going deeper to cut through assumptions and push past egotistical decision making…
SW Classics: You Don’t Need More Ideas (You Need More Execution)
Oct 15 • 5 min
DG is traveling around Europe this week, sharing the good word on brand building. So for today’s episode of Seeking Wisdom, we’re throwing it back to one of our favorite episodes…on ideas. You don’t need more of them, you need better execution….
#Build 8: Pluralsight’s Nate Walkingshaw on Why The Secret to Hypergrowth Is Building a Product with Empathy
Oct 12 • 32 min
Pluralsight’s Nate Walkingshaw literally wrote the book on product leadership. On this episode of Build, Nate dives into the importance of empathy in product and how his own background as an EMT helped him build more empathetic, more intuitive…
#133: How to Run the Most Effective 1:1 Meetings of Your Career
Oct 8 • 16 min
Seeking Wisdom is back to discuss the importance of 1:1 meetings – what they are, why you and your team need them, the best 1:1 formats and more. Hint: As a manager, these meetings are all about listening and roadblock removal. Also in this episode,…
#Exceptions 5: Moving From Traffic to Audience to Community: Why Buffer Treats Their Customers Like Humans
Oct 3 • 40 min
On this episode of #Exceptions, we’re going inside Buffer. Buffer sells social media management tools for marketers, allowing you to schedule and analyze everything. It’s used by companies like Shopify, HelpScout, the Denver Broncos, and thousands…
#132: Beware Of Confirmation Bias
Oct 1 • 16 min
On this episode of Seeking Wisdom, DC & DG break down confirmation bias & why it’s one of the most common biases that impacts how we make decisions at work and at home (and one of the top 25 Cognitive Biases that we deal with every day;…
#Build 7: 3 Questions Every Product Team Needs to Ask w/ Sandhya Hegde
Sep 26 • 29 min
Maybe you’re in product dev, maybe you’re in marketing. Either way, you have customers, and your goal is to provide value for them, drive revenue, and surpass goals. Chances are, you’ve seen someone miss it. Maybe you’ve missed it. Sandhya’s…
#131: 3 Simple Tips To Help You Read More Books (Even If You Don’t Like Reading)
Sep 24 • 9 min
Dave Gerhardt had read maybe 10 books his whole life. Then he met DC, who told him to read like his life (or at least career) depended on it. Now at Drift, he’s read over 100 in just 2 years. Why? Because it’s the difference between mediocrity and…
#Exceptions 4: Help Scout: Defining, Defending, & Challenging an Entire Industry
Sep 19 • 43 min
Customer support professionals remove the obstacles and clear the way for your customers to appreciate your product or service. They are the front lines of your business, representing your name day in, day out. Often time, customers service pros may…
#Build 6: How to Hire Diverse Product Management Teams w/ Pratima Arora
Sep 12 • 35 min
In this one Pratima Arora, Head of Product at Confluence, discussed how she scaled two product teams - one for Salesforce and one for Atlassian, bringing genuine diversity to her teams at both companies in the process.
#130: Jocko, Casey, & More - It’s a HYPERGROWTH East Recap
Sep 10 • 27 min
On this episode of Seeking Wisdom, DC & DG recap the behind the scenes of HYPERGROWTH East, including lessons from Jocko Willink, Casey Neistat, and what happened with Grant Cardone. HYPERGROWTH West is coming to San Francisco in 2 weeks on Monday…
#Build 5: 4 Ways to Get Customer Feedback Any Time
Sep 5 • 10 min
The most important thing we can all do as product people is also something that most of us continue to fail at: talking to customers. Getting customer feedback is an example of something that’s simple, but not easy. It’s incredible that talking to…
#129: The Biggest Learning Mistake Most People Make
Sep 3 • 15 min
Do you find yourself only learning from people that you like? If the answer is yes, then your growth is in serious jeopardy. Because guess what? There are not that many people in the world who are perfect. If you choose to wait around until they are,…
#Exceptions 3: InVision
Aug 29 • 33 min
What if your brand could be the battle cry, the rallypoint, the symbolic meeting place for your customers? What if your brand could transform your audience into a community of participants? That’s exactly what InVision has remarkably accomplished….
#128: Toronto Recap, HYPERGROWTH, DC’s First Concert & More
Aug 27 • 25 min
I hope you’re ready for this. DG and DC just got back from Toronto, and they’re packed with tidbits of wisdom to download. This episode of Seeking Wisdom, DC and DG give us some straight up B2B advice. One nugget they dropped? Be yourself. Sure,…
#Marketing: Why Every Marketer Should Have a Swipe File
Aug 22 • 10 min
Keeping a swipe file has been a game-changer for DG. It helps him come up with ideas and find patterns between ideas. If you don’t have a swipe file, you should definitely consider it. DG recorded this one in his car on the last day of vacation in…
#127: DC’s Secret To Managing Your Career at a Hypergrowth Company
Aug 20 • 25 min
In this episode, DC busts out his whiteboard to talk about three different comparisons of company growth vs. individual growth. In the first, the company grows faster than the individual. In the second, the individual grows faster than the company. In…
#Build 4: Backlogs Don’t Matter
Aug 17 • 5 min
In this one, Maggie shares a recent Tweet that got her the most impressions she’s ever had—and her first internet troll. It went something like this:“Stop wasting time talking about tools and backlogs. It doesn’t matter. Go talk to your sales…
#Marketing: Coffee With a CMO w/ Jill Rowley
Aug 15 • 23 min
Jill Rowley is not a CMO, and we didn’t drink coffee during this interview. That should tell you just how much we wanted to interview her. Jill is the Chief Growth Officer at Marketo. She’s been in sales her whole life, although she has a soft…
#126: The Education of the Young Nephew (Our Favorite Books From Summer 2018)
Aug 13 • 26 min
The people want more DC on Seeking Wisdom, and nothing says DC like books. So in this one, we’re covering our favorite books that we’ve read this summer. DG runs through his four favorites, and DC mentions three—all by the same author. Check…
#Exceptions 2: Wistia
Aug 10 • 46 min
Wistia is a company that markets a mission, not just a bunch of products. A few years ago, you might have described Wistia as a SaaS company that offers video hosting and analytics. But thanks to a major product launch this year, the company is in…
#Marketing: Coffee With a CMO - Mike Volpe
Aug 8 • 26 min
Mike Volpe is now a CEO, so what’s he doing on Coffee With a CMO? Well, Mike has a long history in marketing, and at the time of this recording, he still had a few hours left as CMO before he transitioned into the big chair. So technically, we…
#125: DC Is Back From Sabbatical. Here’s What He Learned.
Aug 6 • 19 min
DC is back from sabbatical, people. This is a very important day. If you listened to the episode with ET, you know that Drift’s two co-founders put sabbaticals in place for every three years instead of the typical five. Not just one time, but every…
#Marketing: Coffee With a CMO - Brian Kardon
Aug 1 • 34 min
Brian Kardon is the CMO at Fuse and former CMO at Lattice Engines, Eloqua, and Forrester. He joined us in our Coffee With a CMO series to talk about his time at Forrester, the future of marketing, why tech isn’t as important as it used to be, what…
#Marketing: What Social Media Engagement Can Teach You About Your Marketing Strategy
Jul 31 • 6 min
Facebook. Twitter. LinkedIn. Instagram. YouTube. What makes content on those channels effective? The answer is engagement. The more engagement a post gets, the more it gets shared. Comments (i.e., conversations), therefore, are a big deal. There’s a…
#Marketing: Coffee With a CMO - Tim Kopp
Jul 25 • 29 min
In the second episode of Coffee With a CMO, DG talks to Tim Kopp. They cover what it takes to get on Tim’s CMO “coaching tree,” how to hire right early to scale your company fast, what separates would-be marketing executives, and what he learned…
#124: Reading, Leadership Principles, and Drift Sabbaticals w/ ET
Jul 24 • 31 min
ET is filling in for DC while he’s wrapping up his sabbatical. We talked about the Drift Sabbatical program, why it’s 3 years vs. 5, and how the company scales as the founders take more time off, how to set up systems to scale, and the power of…
#Marketing: Coffee With a CMO w/ Joe Chernov
Jul 18 • 26 min
We are starting a new series of video/audio episodes called “Coffee With a CMO.” The idea is to have a relaxed conversation with a CMO and let the conversation take us to the real heart of things. First up is Joe Chernov, Chief Marketing Officer…
#Exceptions 1: Gusto
Jul 16 • 37 min
In the very first episode of #Exceptions, we meet a company so excited about building a brand that it kind of feels like they name the whole company after how they feel. In this one, Jay explores Gusto, a SaaS platform that helps automate and improve…
#Exceptions: Teaser Trailer
Jul 12 • 4 min
Jay Acunzo is the host of the podcast “Unthinkable.” But now he’s the host of something else: #Exceptions, the newest original Seeking Wisdom show. Exceptions will be a show about why brand matters so much in B2B. We’ll dig up stories and ideas that…
#Marketing: A 5-Part Framework for the Perfect Presentation
Jul 10 • 9 min
DG found out a secret that has completely changed the way he does public speaking. It turns out, if you actually have a good framework, public speaking can become easy. Anytime you’re stuck, you can use these five points to get unstuck. They work…
#Build 3: Maintaining Autonomy w/ Martin Eriksson
Jul 5 • 34 min
Every employee wants to feel like they’re a part of a truly autonomous team. A team where they’re a part of the decision making process. A team where their voice matters. Where their opinions can make a difference. Maybe you’ve never been a part…
#Build 2: Failure is a Part of the Process
Jun 27 • 6 min
What do you do about failure? I’m not talking about a test that you took that failed. I’m talking about true product failures. Products that, for whatever reason, just bombed. Failures far outside the acceptable scope of “fail fast.”
#Marketing: The One Secret To Building A Brand You Need To Know For 2018
Jun 22 • 12 min
A lot of people think that it takes a 6-figure agency and a huge budget to build a brand. It’s actually a lot simpler than that. You can build your brand & your business with some time-tested advice: Be Real. Be Authentic. Be Human. In this…
#Build 1: How to Get Hired by People Who Don’t Want to Hire You
Jun 20 • 8 min
Experience and a fancy degree can only get you so far. If you’ve listened to DC, you’ve probably caught that he doesn’t exactly love hiring product managers with experience and those with their MBAs. They…
Introducing #Build: A New Seeking Wisdom Show
Jun 20 • 4 min
Seeking Wisdom is expanding, and we’re going to be adding a handful of new shows. The next one to drop is #Build, hosted by Maggie Crowley. In this episode, Maggie, DC, and DG intro the new show and let you know what you can expect from…
#marketing This Episode Will Help You Be More Creative In 30 Minutes
Jun 11 • 36 min
DG is joined by Allen Gannett who’s the CEO of Track Maven and author of the new book “How to Develop the Right Idea, at the Right Time.” They talk about Allen’s book and lessons from over 25 creative geniuses, from the Broadway team behind Dear Evan…
EMERGENCY PODCAST: We Just Dropped The Entire #HYPERGROWTH18 Lineup
Jun 4 • 5 min
Stop what you’re doing. We need 5 minutes. We just dropped the entire lineup for #HYPERGROWTH18. You can get your tickets ASAP at hypergrowth.drift. If you use the promo code SEEKINGWISDOM when you checkout, you’ll save $500 and pay just $199 for…
#123: Molly Graham (Former Exec. at Facebook, Quip) on the 9 Things She Wished People Told Her About Scaling a Company
Jun 4 • 40 min
Molly Graham knows what it takes to scale a company (@molly_g on Twitter). From Google to Facebook to Quip she’s been involved in a whole lot of growth — and a whole lot of change that comes with it. She joins DC and DG on this episode of Seeking…
#122: The 11 Books We Keep In The Drift Lobby For Everyone
Jun 1 • 26 min
Finally. The first podcast live from the new Drift office in downtown Boston. If you come by, you’ll notice there are multiple copies of 11 particular books in the lobby that anyone can take. On this episode of Seeking Wisdom, DC & DG breakdown…
#marketing Here’s The Secret To Coming Up With The Best Content Ideas Of Your Career
May 22 • 18 min
Struggling to come up with ideas for content? Thi…
#122: Comfort Is The Enemy Of Growth
May 18 • 18 min
Today on Seeking Wisdom we’re talking about the r…
#121: Play Bigger, Creating a Category, and the Bermuda Triangle
May 10 • 26 min
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#marketing The Best Performing Marketing Channel That No One Ever Talks About
May 7 • 14 min
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#120: #AskDC and Lessons from The Best in Retail (Amazon, Home Depot, Walmart)
May 3 • 22 min
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#marketing The $4.6B Lead Engagement Problem (And The 2018 Drift Lead Response Report)
May 1 • 15 min
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#marketing Podcast Gear & What We Use To Record Seeking Wisdom
Apr 23 • 13 min
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#119: Super Bowl Champion & 7-Time New England Patriots Captain Jerod Mayo
Apr 19 • 41 min
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#marketing This One Thing Can Change Your Career In Marketing
Apr 16 • 9 min
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#marketing How We Went Viral On LinkedIn and Generated 300k Views Without Spending $
Apr 6 • 31 min
On the first episode of Seeking Wisdom Marketing,…
A Very Special Message From DC & DG (We’re Bringing You More Seeking Wisdom)
Apr 6 • 5 min
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#118: The 6 Principles Of Influence (AKA The One Book Every Business Should Know Cold)
Apr 6 • 17 min
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#117: The Difference Between Pain & Discomfort with Shannon McGarity
Mar 28 • 34 min
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#116: Here’s Why You Need To Own Your Audience Online (And A Cautionary Tale From DC)
Mar 20 • 11 min
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#114: Don’t Be Scared Of A Crowded Market
Mar 6 • 12 min
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#113: The Cerebral Seller & Former Salesforce Sales Scientist, David Priemer
Feb 25 • 26 min
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SW Classics: Carry The Water
Feb 25 • 24 min
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#112: Limiting Beliefs
Feb 15 • 20 min
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#111: Why Steli Efti Thought Branding Was Bullshit
Feb 9 • 34 min
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#110: Amy Chang - The CEO Who Ran Google Analytics And Is On The Board Of Cisco And Proctor & Gamble
Feb 1 • 28 min
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#109: 5 Management Lessons From Peter Drucker
Jan 25 • 22 min
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#108: Rich Roll & Brad Stulberg On Health, Wellness, And Mental Well-Being
Jan 17 • 36 min
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#107: A Special Announcement
Jan 16 • 5 min
A quick interruption from your regular scheduled …
#106: Silicon Valley’s Mad Scientist (AKA The G)
Jan 9 • 25 min
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#105: Public Speaking, Pricing, & Changing How You Learn, with Patrick Campbell
Jan 3 • 40 min
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#104: The Shift From Supply To Demand (And How It Will Impact Your Business In 2018)
Dec 26, 2017 • 18 min
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#103: Carol Meyers Live
Dec 20, 2017 • 36 min
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#102: How To Say No To Meetings
Dec 13, 2017 • 10 min
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#101: The Lies We Tell Ourselves The Most
Dec 8, 2017 • 12 min
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#100: Greatest Hits, Vol. 1
Dec 1, 2017 • 102 min
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#99: One Secret To Our Strategy At Drift
Nov 15, 2017 • 24 min
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#98: Customer Experience Is The New Marketing
Nov 10, 2017 • 27 min
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#97: The Science Of Sales With Shopify’s Loren Padelford
Oct 31, 2017 • 34 min
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#96: The Danger Of Role Models
Oct 23, 2017 • 10 min
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#95: Peak Performance And The Formula For Growth With Brad Stulberg
Oct 17, 2017 • 46 min
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#94: Servant Leadership
Oct 10, 2017 • 16 min
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#92: You Don’t Need More Ideas (You Need More Execution)
Sep 28, 2017 • 19 min
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#84: Unconventional Things We’ve Done To Grow Drift
Aug 9, 2017 • 15 min
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#83: Lunch With The CEO
Aug 2, 2017 • 10 min
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Join Us For Seeking Wisdom LIVE!
Jul 28, 2017 • 2 min
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#82: Paul English on Hiring, People, and Time Management
Jul 28, 2017 • 43 min
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#81: The Reason We Started Seeking Wisdom
Jul 20, 2017 • 8 min
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#80: Why DC Sent His Co-Founder To Meet Jocko
Jul 19, 2017 • 39 min
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#79: 3 Lessons From Salesforce CEO Marc Benioff
Jul 12, 2017 • 22 min
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#78: Why We Decided To Launch A Conference
Jul 5, 2017 • 16 min
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#77: Does It Matter Where You Sit At Work?
Jun 29, 2017 • 12 min
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#76: Two Things That Tell You Everything During An Interview
Jun 20, 2017 • 16 min
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#75: Time Management
Jun 14, 2017 • 13 min
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#74 Finding Your Why
Jun 7, 2017 • 11 min
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#73: The Hypergrowth Curve
May 30, 2017 • 18 min
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#72: Leadership Lessons From A Navy Seal
May 23, 2017 • 14 min
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