The Successful Micropreneur

The Successful Micropreneur

thesuccessfulmicropreneur.com
Mary McCarthy guides small businesses to success
How To Overcome The Fear Of Selling
Dec 10
Sales is one of the most daunting aspects of entrepreneurship. It’s also one of the most important for your business. Host Mary McCarthy talks to guest Amy Franko about how to overcome the fear of selling. Amy Franko is a speaker, corporate trainer, and…
Productive Conflict In The Workplace
Dec 3
Conflict at work may be unavoidable, but a leader can change the way he or she resolves the situation. In this 15-minute episode, Co-Host Sharon DeLay of GO-HR takes the mic to lead the discussion about productive conflict in the workplace. She’s joined…
Why Sleep Is Important To Business Success
Oct 22
How much sleep do you get at night? Have you noticed how it affects you in your business? Small business owners literally can’t afford to have an “off” day. If you are in a larger corporation and there are days where you don’t sleep as well, other people…
Brag About Your Business The Right Way
Oct 15
Are you incredible? If you are good at what you do, why don’t you tell people about it? “We have this bias that we shouldn’t: A) Be proud of ourselves and B) We shouldn’t talk about it. So, it makes me very sad.” ~ Peggy Klaus Host Mary McCarthy talks to…
How Tender Greens Is Disrupting The Restaurant Business
Oct 8
Imagine eating at a quick-service restaurant chain that treats its chefs like entrepreneurs: Giving each chef control of the restaurant menu, operations, and culture. That’s what you’ll find at Tender Greens, a restaurant chain that is disrupting the food…
How To Ensure You Have A Successful Mentorship
Oct 1
It’s hard to admit that you don’t always have the answers. But should you really know everything in your business? This week, Host and Microbusiness Consultant Mary McCarthy and Co-Host Sharon DeLay discuss how entrepreneurs can benefit from finding and…
Using Innovation And Incubation In Your Business
Sep 24
How often do you step out of the day-to-day of your small business and take a deeper look at the challenges you are facing? Join us as host Mary McCarthy talks to Christian Billman, Senior Incubation Manager for Business Strategy with Alliance Data about…
Choosing A Successful Career
Sep 17
Chances are, you’ve noticed that higher education isn’t as “simple” as it used to be. Tuition costs have skyrocketed, and it’s no longer a “guarantee” that students will graduate in four years, or that they’ll actually get a job with the degree they…
Purchasing A Franchise
Sep 10
Are you working in a corporate career, but dreaming about owning your own business? Purchasing a franchise may be the right option for you. This week, Host Mary McCarthy talks to Leslie Kuban, an Atlanta-area franchise consultant with FranNet. Leslie…
Top 5 Dirty Words For Microbusiness Owners
Sep 4
Are these dirty words holding you back in your business? This week, Host and Microbusiness Consultant Mary McCarthy and Co-Host Sharon DeLay of GO-HR talk about the Top 5 Dirty Words for Microbusiness Owners: Profit Sales Brag Credit Debt The word Mary…
Sam’s Tailor: A Simple Plan For Success And Building A Global Brand
Aug 27
Sam’s Tailor is a small, family-owned tailoring business in Hong Kong that has built itself into a global brand known for the amazing quality of its 24-hour bespoke suits. Sam’s Tailor has created suits for royalty, celebrities, world politicians like…
How Emotion Recognition Tech Will Improve Your Business
Aug 20
How much would your small business grow if you could better understand what your customers wanted from you? What if you could read their emotions through something that everyone does, and never realize they are doing? “And that’s exactly the information…
Is Your Microbusiness Ready For A Government Contract?
Aug 13
Have you thought about what a big government contract could do for your microbusiness? The benefits are HUGE. The federal government spends more than $450 billion in business opportunities a year. But it can be difficult to understand a way through the…
Are You Charging Enough In Your Business?
Aug 6
Have you wondered if you are pricing the right amount for what you offer in your business? Are you letting fear of what competitors are doing, or what customers might say if you raised your prices, stop you from charging what you should? Chances are, you…
How this Entrepreneur Went From 50k In Debt To Multimillionaire
Jul 30
When you are tens of thousands of dollars in debt you can give up, or choose to do what this entrepreneur did to turn his business around. Host Mary McCarthy talks to Tommy Mello, an entrepreneur who went from $50,000 in debt seven years ago, on course to…
How To Use Strategy In Your Microbusiness
Jul 16
Are you so busy that you’re just checking things off your list, instead of planning and achieving the vision for your business? It’s easy to lose sight of what you’re really trying to accomplish, when you are stuck in the day-to-day. That’s why having a…
What You Need To Know To Be Successful In The Food Business
Jul 3
Just because you can cook, doesn’t mean you can run a food business! They are some of the hardest small businesses to launch and run successfully, so you are going to need to master a lot of skills to make it work. Host Mary McCarthy talks to Dr. Iris…
How To Create A Successful Online Marketing Strategy
Jun 25
Your goal is probably pretty simple: You want to drive traffic to your website, find new customers, and get new business. But where do you start? Kim McCumber is the Founder and CEO of Floodlight Training & Consulting in Myrtle Beach, South Carolina.…
Becoming A Positive Leader In Life And Business
Jun 20
It’s no secret that there’s an overwhelming feeling of negativity in just about everything right now. But that doesn’t mean we should choose to join in. This week, host Mary McCarthy and co-host Sharon DeLay are talking about the benefits of positive…
Reputation Management And Marketing For Your Microbusiness
Jun 11
Marketing doesn’t have to feel overwhelming. That’s the message from Shanna Chamberlain, the Founder and Creative Director of HinterBrands, a digital marketing and advertising agency. Shanna spoke with host Mary McCarthy of YMT Consultants, an…
The Basics Of Developing And Launching A Successful App
Jun 4
Have you ever had an idea for an app, but didn’t know how to turn it into a reality? Erik Slangerup is a father, author, and illustrator who saw the need for a story app for parents on-the-go, who want to read to their kids when there are no books…
Here’s How Credit Unions Can Help Small Businesses
May 29
Funding and undercapitalization are major challenges for microbusinesses, a small business with 20 or fewer employees. Credit unions have become a major alternative for small business financing, offering more opportunities to talk and ask questions to the…
Questioning Yourself As An Entrepreneur
May 15
When you are always on the go in your small business, it can be hard to find the time to take a step back and question why you are doing it, and how you got there. But it’s important if you want to improve upon your business or yourself as an…
Two Words That Can Make You A Better Entrepreneur
May 8
Keep experimenting. Question why you are doing something, and ask yourself if there is a better way. That’s the message from Entrepreneur Magazine editor-in-chief Jason Feifer. “I think the most successful entrepreneurs are the ones that just constantly…
The Keys To Running A Healthy Business
Apr 30
A healthy business is profitable, generating sufficient cash flow from its core operations. It has a solid financial foundation to support the business. If it doesn’t, it could be making sales, but isn’t really making money. Many times, business owners do…
Are Chronically Late Entrepreneurs More Successful?
Apr 23
Could the traits that make someone chronically late also make them a more successful entrepreneur? If you find yourself constantly running behind, there could be evidence that you’re destined for success. Fortune 500 consultant and Author ofNever Be Late…
What It Means To Be An Inspirational Leader
Apr 16
What makes employees confidently follow a leader in business? How does a company give their customers an amazing experience that is truly a reflection of their core values and what their business is all about? It comes down to Inspirational Leadership.…
Here’s Why You Should Try Podcasting (And How To Do It!)
Apr 9
It’s no surprise that podcast listenership and the number of podcasts is growing every year. You share your knowledge with others, market yourself as an expert, build your personal brand, and connect with potential clients, customers, and people who share…
How To Gain Control And Save Time By Outsourcing Payroll
Apr 2
Small business owners struggle with outsourcing. We worry that letting go of certain responsibilities means losing control. But, the opposite is often true. Delegating tasks that require expert knowledge or big chunks of time can be a relief and good for…
Top 5 Advantages of Working with a Community Bank
Mar 25
Did you know community banks issue more than 60% of all loans given to small businesses? They are an important resource for microbusinesses who are looking to make a connection and get personalized attention, even if they might not have a lot of money in…
6 Ways To Improve Your Small Business SEO
Mar 20
Are you a microbusiness owner or entrepreneur who wants to get started improving your website’s SEO? This podcast has several simple steps you can take to demystify Search Engine Optimization. Your goal is to generate traffic and optimize your website so…
3 Keys To Creating A Successful Event For Your Business
Mar 5
A great event can launch or grow your business, but small businesses and non-profit organizations don’t always have a lot of money to spend when holding one. That means everything that goes into making an event successful must be worth the expense. Host…
How to Choose the Perfect Business Event Venue
Feb 26
Whether it’s a business meeting, conference, private party or fundraiser, finding the right venue is an important part of your event’s success. This week, we’re talking about the points to consider and the questions to ask when selecting the right venue…
10 of the Best Free Resources for Microbusiness Owners
Feb 19
Microbusiness owners can’t do it alone, and they don’t have to. This week, podcast host Mary McCarthy of YMT Consultants talks to Deputy Director Scot W. Hardin with the Columbus District Office of the U.S. Small Business Administration (SBA), about ten…
Is CEO Activism Right For Your Microbusiness?
Feb 12
The rise of CEO Activism is a popular trend in business right now: CEOs taking a stand publicly on a political or social issue that is not related to the company they are leading. Co-Host Sharon DeLay of Go-HR, a human resource consulting business talks…
How to Create a Successful Brand Identity
Feb 6
A strong brand identity tells a customer everything they need to know about a small business: It’s personality, the quality of a service or product, and how the customer should expect to be treated. Do it wrong and you could lose a customer forever, AND…
How To Identify And Overcome Your Unconscious Bias
Jan 30
You can learn a lot about unconscious bias when you live in a small town. Natalie Siston is the Founder of Small Town Leadership where she shares stories and lessons learned from her childhood growing up in Republic, Ohio (population 600). Natalie talks…
Benefits Millennials Really Want (and you need to offer!)
Jan 22
“It’s time to get creative and think about what works for us and the people who are working for us. Ignore everybody else!” Co-Host Sharon DeLay of Go-HR, a human resource consulting business, sits down with Host Mary McCarthy to deliver the pep talk and…
This Is How Sexual Harassment Can Destroy Your Business
Jan 15
Your business can do everything right. Terrific work environment, clear communication and expectations with employees, but you can still get sued for sexual harassment. Win or lose, the impact on your small business can be huge. It could cost your company…
Get Creative with Benefits to Hire Top Talent
Jan 8
Small business owners and entrepreneurs know how hard it is to compete with larger companies to get the employees they want. Offering benefits potential employees want, but aren’t usually part of a standard contract can be a way to stand out from the…
How A New Proposal Could Change Worker Training – And Your Next Haircut
Jan 1
A new proposal could shift a lot of the burden for training workers in one field from the educational system to employers. “I think it is absolutely horrid and shameful.” That is what an Ohio cosmetology school expert thinks of a proposed bill to cut…
Searching For The Right Career
Dec 18, 2017
We all know the traditional path to a career: You go to college, choose a major without really knowing what it is, get your education and a degree, and then feel compelled to work in that industry, whether it’s right for you or not. But one entrepreneur…
How to Overcome Imposter Syndrome
Dec 12, 2017
We have all felt it at one time or another: We are not good enough. Everyone else has it all figured out. Here’s the key to remember: Everyone else only “looks” like they’ve got it figured out. Don’t let self-doubt cloud your confidence and stop you from…
Protecting Your Small Business from a Disaster
Dec 5, 2017
Do you have a plan in place if a disaster strikes your small business? Hurricanes Harvey, Irma, and Maria, as well as the California wildfires, are reminders of the catastrophic damage that can occur at any time. There are resources available to help get…
What the heck is a TPA?
Nov 28, 2017
You’ve heard of Workers’ Compensation, and if you are a small business owner in Ohio, you know the rules are different here than in most other states. But did you know there are experts ready to help you get the best rates, find discounts, and understand…
How To Know If Social Enterprise Is Right For Your Business
Oct 31, 2017
Could your small business make a difference in someone’s life? Should it? Maybe you’ve decided you are ready to add a new focus, other than just profit. Social Enterprise may be right for you. This podcast will give you a better understanding of social…
This Is Why You Need To Know About Workers’ Comp
Oct 24, 2017
If you are a small business with even just one employee, you must have Workers’ Compensation. It’s a topic most entrepreneurs really don’t like to think about. And it can be a stumbling block for solopreneurs (the fastest growing segment of…
Business And The Happiness Trap
Oct 10, 2017
Is it a choice to be happy? Starting a small business is a labor of love. But what do you do when your work leaves you feeling miserable and unhappy? We see it all the time. Entrepreneurs and microbusiness owners falling into happiness traps: Destructive…
The 5 Levers To Control And Grow Your Business
Oct 3, 2017
Sound familiar? You are busy working (too much) in your microbusiness, pulled in all directions, trying to do too many things, because you are so passionate about what you do. You’re getting frazzled, but you don’t know how to stop and invest your time…
Cyber Security: Protecting Yourself and Your Business
Sep 26, 2017
How do you protect yourself and your microbusiness when so much of what you do and who you are is available online? 143 million American consumers had personal information exposed in a massive data breach at Equifax, one of the nation’s three major credit…
Stop Mentoring and Start Sponsoring
Sep 19, 2017
Connecting is a key part of business, and something microbusiness owners and entrepreneurs need to survive. But it’s not always easy to know what kind of connection to look for, or what to do when you find someone. Host Mary McCarthy of YMT Consultants…
Happiness at Home and Work: What Dogs Would Tell Us
Sep 12, 2017
It’s a Dog’s life, and Man’s Best Friend has a lot to teach you about being happy at home and your small business. A place where you and employees look forward to going and meeting new customers and clients. Host Mary McCarthy and Co-Host Sharon DeLay…
Fitness and its Impact on your Microbusiness
Sep 5, 2017
Entrepreneurs and small business owners are notoriously bad at taking care of their health. You work long hours, and often don’t leave yourself much time to eat right and exercise. In this podcast, we look at simple solutions to get healthier, and what…
Inspiring Young Entrepreneurs
Aug 29, 2017
Kids have limitless imagination and believe what they can dream, they can create. Many haven’t considered the possibility they can fail. Wouldn’t it be great if all entrepreneurs could be so free? Host Mary McCarthy and Mike Davis, President of Junior…
Goal Setting for Success
Aug 15, 2017
Goal setting and achievement can be critical for the success and growth of a microbusiness. So why are so many goals forgotten, abandoned, or never reached? And how do you know you are setting the right goals for your small business? This podcast will…
The Whys and Hows of Certification
Aug 8, 2017
If you don’t think it’s worth getting your microbusiness certified, listen to this podcast because it may change your mind. It’s not just about qualifying to work with the government or national corporations, but it’s also about working with other…
Selecting the Right Digital Partner for Website Design and Development
Aug 1, 2017
One of the most important parts of the digital strategy for your microbusiness is your website. It must appeal to your customers and be an effective way to connect your product or service to them. And it has to work properly! However, website design and…
Improving the Bottom Line Through Negotiation
Jul 25, 2017
“When I negotiate, I already know what I want. The end result… We have to really think through the outcome. Then we have to set the stage to achieve the outcome.” ~ Mary McCarthy Host Mary McCarthy and Co-Host Sharon DeLay tackle the tricky topic of…
Diversity and Inclusion and its Impact on Microbusiness
Jul 18, 2017
As microbusiness owners, we’re used to doing it all. But sometimes that means we’re missing opportunities because we just don’t have time to think about what they could mean to our business. Have you considered getting a business certification? It could…
Growing your Business through Digital Marketing
Jul 11, 2017
Do you have a solid plan to grow your small business through digital marketing? If you don’t, you are probably wasting valuable time and money, and that can be a costly mistake for an entrepreneur. In this podcast, host Mary McCarthy discusses the…
Girls and Technology: How to Increase Interest in Pursuing STEM Careers
Jun 27, 2017
Everyone seems to agree there is a critical need for more girls and young women to pursue careers in STEM: Science, Technology, Engineering, and Mathematics. But how do we encourage girls to take an interest in these predominantly male fields? Facebook…
Biggest Challenges Facing Microbusiness
Jun 13, 2017
How can a small business change its messaging and the way it operates to better tackle changing technology and customers’ needs? What can a small business do to attract job candidates and better train the incoming workforce of new and potentially…
Highs and Lows of Starting a Business
Jun 6, 2017
Starting a business is an exciting time for an entrepreneur, and it can be tempting to skip a few steps before jumping in head first. This podcast looks at the preparations entrepreneurs should take BEFORE launching a new business. Host Mary McCarthy…
How to Achieve your Dreams with a Life Coach
May 30, 2017
Stuck doing what you SHOULD do, instead of what you WANT? It’s a common problem. People go through life thinking they know what will make them happy, get a degree, work for years in their field, and realize it’s not what they want at all. But what can…
Medical Marijuana & its Impact on Microbusiness
May 23, 2017
Is your microbusiness prepared to handle medical marijuana in the workplace? A poll found 42% of small businesses surveyed had no written marijuana policy and 74% did not require drug testing. Is your small business one of them? If it is, you risk…
EMyth: Manager, Technician, or Entrepreneur?
May 16, 2017
Are you the Manager, Technician, or Entrepreneur in your small business? The answer is important to know your strengths as the leader of your company. The challenge is that you don’t typically have strength in all three. Host Mary McCarthy talks to…
EQ & Steps to Feel Smarter With Your Business
May 9, 2017
Is your success in business dictated by how intelligent you are, or how smart you appear to be? Some people say Emotional Intelligence (EQ) can make all the difference for how successful someone will be in work and life. This week, host Mary McCarthy and…
Marketing is a Game Changer for Your Business
May 2, 2017
Making a great product and providing an incredible service does not guarantee success. A real game changer for most businesses is their marketing. To achieve the success you want, you may need to think less about your own motivations, and more about what…
Diversity: Does Entrepreneurship Level the Playing Field?
Apr 25, 2017
“We have to deal with our biases so that we can interact with others who are different than us.” Dyann McDowell, President of Training Marbles , Inc. speaks with host Mary McCarthy about diversity and subconscious biases in the workplace. Training Marbles…
Changing Your Mindset
Apr 18, 2017
Think about where you are in your business right now, and where you want it to go. Changing your Mindset is a crucial step to taking it there. Think of it this way: You are moving into the role of CEO of your organization. You are not the person who…
What Mentally Strong Entrepreneurs Avoid
Apr 11, 2017
The habits of highly successful people are a topic that fascinate us. How are some entrepreneurs able to create a wildly successful business, but others with equally good ideas cannot. It may come down to mental strength. Host Mary McCarthy and Co-host…
The Gig Economy
Apr 4, 2017
“It is a lot of jumping around, but they love it. Because they are creating their own career out of it.” Catherine Lang-Cline talks to host Mary McCarthy about The Gig Economy, and how it’s changing the workplace. A gig is a job of a short duration, or a…
Quotes to Inspire You Every Day
Mar 28, 2017
Ever wonder what motivates and inspires business leaders? This week, we look at inspirational quotes that motivate guest Nichole Dunn, the President and CEO of The Women’s Fund of Central Ohio, and host Mary McCarthy. Mary is the President and Co-Founder…
Determining the Value of Your Time
Mar 21, 2017
You charge money for your services, but do you really know the value of your time? It can be one of the hardest things for an entrepreneur to understand. “As a microbusiness owner, we tend to not really think about what the value is of our time. We…
How to Balance Being a Friend and a Boss
Mar 14, 2017
Navigating the line between friend and boss can be a tricky one, especially for a microbusiness owner. When you have 20 or fewer employees, you work closely and rely on them all. You want to create a working environment they want to come back to everyday,…
Fun in the Workplace
Mar 7, 2017
Work. Results. Fun? Do you think of your small business as fun? For Joelle Brock of Leading EDJE, a full service IT consulting firm, that means monthly social events with employees, a kegerator at work, bowling, and so much more! This week, host Mary…
Favorite Business Quotes for Entrepreneurs
Feb 28, 2017
What motivates you? Being an entrepreneur, solopreneur, or small business owner can be a lonely, tiring job. Often we need something to help us push forward. Host Mary McCarthy and her guest, Jenefeness Houston, share the quotes that have become an…
Who is in Charge? Taking over a Family Business
Feb 21, 2017
Are you thinking about taking a role in running an existing family business, or starting a business with your family? Host Mary McCarthy talks to two women in different situations in their family businesses. Catherine Zupan is the Director of Operations…
Taking the Pain out of Workers’ Comp
Feb 14, 2017
You probably hear the words “workers’ compensation” and want to run in the other direction. It hasn’t always been easy to understand for small businesses and entrepreneurs. But a lot has changed with Ohio’s Bureau of Workers’ Compensation, and this…
Finding your Passion in your Second Career
Feb 7, 2017
“It was an unexpected end to my career in TV news. And instead of ending it with a period, I was ending it with a question mark.” Former TV news anchor Mikaela Hunt recounts the sudden end of her on-air career, and reveals how it helped her discover her…
SBA Emerging Leaders Initiative
Jan 31, 2017
Looking for an opportunity to grow your small business and succeed in your field? The U.S. Small Business Association is looking for candidates in February for it’s SBA Emerging Leaders Initiative. It’s a 15 session federal training initiative available…
Understanding Kiva Loans
Jan 24, 2017
Kiva is a non-profit microlender looking to “create the greatest impact possible with the small business community and entrepreneurs around the country.” Our host Mary McCarthy spoke with Justin Renfro of Kiva a few months ago, about how the organization…
Preparing your company to do business with the government
Jan 17, 2017
Acquiring a federal government contract can be a lengthy and overwhelming process. Small businesses interested in these lucrative, multi-year contracts, oftentimes do not know where to begin to get noticed for one. The government sets aside a percentage…
Traction & How Entrepreneurs can take control
Jan 10, 2017
Does your small business’ operating system need an update or a reboot? It may need an EOS – Entrepreneurial Operating System. Alex Freytag of ProfitWorksLLC walks host Mary McCarthy through what EOS can do for entrepreneurs, and how it can improve their…
The Benefits of Microbusiness
Jan 3, 2017
3/1 UPDATE: Ohio House Bill 5 which adds and defines the term “microbusiness” unanimously passed the House, and moves on to the Ohio Senate. You can track the bill’s progress here. In our first podcast of 2017, we update the status of microbusinesses in…
Using Informational Interviews to Grow Your Business
Dec 27, 2016
Trying to grow your business or sell a product or service? Informational interviews may be a step you want to consider. They are a non-threatening way to get advice and leads on a product or service you want to provide, or currently provide. You are…
The Right Mindset to Succeed
Dec 20, 2016
Mindset is the establishment of a set of attitudes held by someone. “It means getting your head in the right place.” Catherine Lang-Cline is the President and Co-founder of Portfolio Creative, a microbusiness that connects clients to marketing, design,…
Do I really need to understand financials?
Dec 15, 2016
Do you understand your small business’ financials? The answer seems obvious, yet it’s a question that makes some business owners very nervous. And a surprising number of small business owners really do not understand how much revenue they are making, and…
Reinventing Yourself
Dec 13, 2016
What do you do when you’re faced with the question, “Now what do I do with myself?” Host Mary McCarthy talks to Paula Harer, a woman who decided to reinvent her life at 60 years old. Paula sold two restaurant franchises, but knew she still wanted to work;…
Core Values
Dec 8, 2016
“Culture and Core Values. They aren’t something that you create once and let them be on a wall or in a book. They need to be lived out by your team.” ~ Melanie Guzzo Host Mary McCarthy discusses the importance of core values with Melanie Guzzo. Guzzo is…
Marketing Strategies Kept Simple
Dec 6, 2016
A marketing strategy or strategic plan is important because it will save money, and get your business focused on what you want to do, and the steps to take to do it. Host Mary McCarthy discusses how to take a simple and more effective approach to…
Customer Service vs. Customer Experience
Nov 27, 2016
Customer Service is providing a specific service/action to a customer. It can be quick, and often doesn’t require much from the employee or company. Customer Experience is your microbusinesses’ relationship with the customer. It is the overall connection…
Dare to Reinvent the Wheel
Sep 26, 2016
As dynamic business owners we constantly ask ourselves, “how can this be done better?” Existing systems are great as a fundamental framework, but at times, reaching the next level calls for creative, unconventional solutions. Host Mary McCarthy talks with…
Millennials vs. Boomers: Overcoming Communication Differences
Sep 20, 2016
They think differently and want different things. How do you navigate communication between the two groups? Host Mary McCarthy talks with returning guest Susan Fortner, Bowers PR about bridging the gap between millennials and boomers. Susan Fortner Bowers…
Becoming a High-Performing Leader
Sep 12, 2016
Does your company want to do social good, have social outcomes, and make a positive impact? Host Mary McCarthy talks with Sheri Chaney Jones, Measurement Resources Company on how being intentional about successes can lead to a high-performing company…
Should YOU Franchise?
Sep 6, 2016
Should YOU start a franchise? “A business in a box.” Opening a franchise may be something you’ve dreamed about, but how do you know if it would be a right fit? How do you choose from the […]
Location, Location, Location!
Aug 29, 2016
Location, location, location: You’ve heard it before. But just how important is location for your microbusiness? Host Mary McCarthy talks with Toyia Devine of SVN Wilson Commercial Group about how to find the right location for your business, so it can…
Help! I HATE to Sell!
Aug 22, 2016
You don’t have to be a natural salesperson to be a successful salesperson. Host Mary McCarthy speaks with Gretchen Gordon of Braveheart Sales Performance, to discuss the realities of making the sale as a microbusiness owner and entrepreneur. If the…
Juicing: Is it a lifestyle or another diet fad?
Aug 15, 2016
Host Mary McCarthy discusses the fresh juice trend and the benefits of a plant-based diet with Kitt Doss, owner of sambaFRESH. What You Will Learn: – The difference between fresh-pressed juice and juices on grocery store shelves. – How to start juicing…
Getting out of the vicious cycle of, “So what do you do?”
Jul 20, 2016
The Successful Micropreneur host, Mary McCarthy, talks with networking guru René Delane on what it means to network with intent, and show up to move up. “I’m a recovering perfectionist. Letting go of the perfection part has been huge for me. Realizing…
Becoming a Business Owner and Launching an Integrative Medical Practice
Jun 29, 2016
Dr. Elizabeth Tuttle opened Columbus Wellness Medicine, an integrative medical practice, after she left the medical field. She quickly discovered the challenges of starting your own business. “In the beginning… I literally went around in circles for…
Creating a Purposeful Culture
Jun 16, 2016
The Successful Micropreneur Podcast Host Mary McCarthy speaks with Sharon DeLay, owner of BoldlyGO Career and Human Resource Management, and Amanda Sage, owner of Gong Gong Communications. “People as business owners need to set up and understand their…
Could You Use A Mentor?
Jun 4, 2016
Host Mary McCarthy talks with Amanda Sage owner of Gong Gong Communications, a holistic marketing firm. As a microbusiness owner, could working with a mentor help you get out of your head and think strategically for growth? Amanda Sage Gong Gong…
Amazing in the Workplace
May 23, 2016
Host Mary McCarthy talks to Jan Rodenfels, a Certified Holistic Health Counselor and author of “AMAZING in the second half” about how to make healthy changes that will have a positive effect on our work performance. “We should embrace our age. We should…
Handling Unhappy Customers that Post Online Reviews
May 9, 2016
The growth of online reviews has created a platform for customers to share their experiences, good and bad, with the world. As a retail business owner, Linda Kick of Our CupCakery shares with host Mary McCarthy some of the challenges of dealing with…
Dressing for Intent as a Microbusiness owner
May 3, 2016
We only have a few seconds to make a positive first impression. This week Mary interviews Sue Kantor, personal wardrobe stylist, to discuss how you present yourself, body language, dress and accessories impact how people respond. It is not about age, body…
Planning for Retirement as a Microbusiness owner
Apr 25, 2016
As a microbusiness owner we often believe our retirement will come from the sale of our business. This mindset could leave us vulnerable. Host Mary McCarthy talks with Helen Colón with The Seeley Group on ways for microbusiness owners to afford and plan…
Independent Contractor or Employee: Am I breaking the law?
Apr 18, 2016
Today’s guest is Caroline Worley of Worley Law. As a solopreneur grows their business and begins thinking about bringing on their first helper it is not uncommon to use independent contractors instead of hiring an employee. But, is the person categorized…
What to know before you buy an existing business
Apr 6, 2016
Purchasing an existing business is a lot more complicated that one might think. Finding the right business, negotiating with the microbusiness owner, and securing funding are aspects of purchasing an existing small business. Host Mary McCarthy talks…
The Credit Game, how to win and increase your credit score
Mar 31, 2016
Credit, a word that makes us cringe and hide. It defines our effectiveness with money, impacts our ability to secure funding, and is used to judge us. Mary McCarthy, the host of The Successful Micropreneur, talks with Benjamin Klekotka of Barrett Mortgage…
The Ups and Downs of Winning a Reality TV Show
Mar 31, 2016
Sadaya Lewis owner of Modern Southern Table shares her story of winning a realtiy TV show with host Mary McCarthy. When FoodNetwork calls should you take the chance to appear on the show? What are the true benefits to your business? Sadaya Lewis Modern…
Kasich combines common sense and government
Mar 31, 2016
Combining common sense with the government does not always seem realistic. Mary McCarthy host of the Successful Micropreneur interviews Todd Colquitt with the Ohio Lt. Governor’s office on the impact of the Common Sense Initiative developed by Governor…
Women businesses are leaving $9 Trillion dollars on the table
Mar 31, 2016
Mary McCarthy host of the Successful Micropreneur and Sharon DeLay owner of BoldlyGo Career and Human Resource Management, a woman business owner, review the U.S. Women’s Chamber reports findings stating women are losing money due to missed opportunities.…
Marketing, one of the great unknowns for many small business owners
Mar 31, 2016
Mary McCarthy host of the Successful Micropreneur interviews Susan Fortner, owner of Bowers PR. This week’s conversation centers on how to successfully market your business. Can we take the mystery out of marketing? [/audio Susan Fortner Bowers PR 8000…
The In’s and Out’s of Funding for Small Business
Mar 31, 2016
Why is securing funding such a challenge for small business owners? What can we do to position ourselves to receive a yes instead of a no to our funding request? Host Mary McCarthy talks with Jerome Jones with the Small Business Development Center (SDBC)…
Hiring talent is all about thinking outside the box
Mar 23, 2016
Mary McCarthy host of The Successful Micropreneur Podcast talks with Sharon DeLay, owner of BoldlyGo Career and Human Resource Management and Caitlin Shaw with Nationwide Employee Benefits. Could using ancillary benefits as a recruitment tool help us…
Changing the way we think about small biz by adding the definition of microbusiness
Feb 22, 2016
Currently the Small Business Administration (SBA) defines small business as 500 employees or less. However, 90% of small businesses are actually micro-businesses, businesses with 20 employees or less. Host Mary McCarthy talks with a microbusiness owner…
Why Women Should Pursue Sitting on Corporate Boards
Feb 20, 2016
Have you ever considered joining a corporate board, or are you waiting for someone to ask you? The truth is, women are incredibly underrepresented. According to a report from Deloitte Global, women make up just 15% of corporate boards worldwide. That’s up…
Will getting certified really help your microbusiness grow?
Feb 16, 2016
Mary McCarthy host of The Successful Micropreneur Podcast is joined by Shanda Harris with the State of Ohio and Jill Nagy-Reynolds with the Small Business Administration to talk certifications. Should we get certified? Shanda Harris The State of Ohio…