Business For Superheroes

Business For Superheroes
In a world of limitless marketing BS, corporate jargon, and shiny-suited liars — who can you count on for the simple stuff you need to grow your business? If you’re a freelancer or small business owner, check in with Vicky from for Stuff You Need To Know.
Ep168: Asking The Right Questions with Hannah Shamji
Apr 12 • 31 min
Vicky makes a new friend! In this episode, Vicky sidelines Joe in favour of expert brain-burrower Hannah Shamji. Hannah is a copywriter/counsellor who teaches business owners how to interview their clients. Why is this important? Tune in and find out!…
Ep167: How Long Should It Be?
Apr 5 • 29 min
Joe and Vicky talk giant table penises, enormous birthday cakes, and magnificent bruises before getting into the real nitty-gritty: how long should it be? They mean your book, of course. In this episode, you’ll discover why worrying about length causes…
Ep166: You Ask, We Answer Part III
Mar 29 • 28 min
Vicky and Joe suit up to answer more of your questions about writing and publishing books. Tune in to find out what drives Vicky to do what she does, what to do if you think you’re not expert enough, how to unwaffle your writing, how to juggle your time…
Ep165: Titling
Mar 22 • 26 min
Vicky and Joe talk about misery tea, tit-lice, and how the effing hell you can possibly come up with a good title for your book (or course or product or anything). They promise you 10 top tips, but only deliver 5 because–somewhat predictably–they ran out…
Ep164: You Ask, We Answer Part II
Mar 15 • 26 min
This week’s podcast is brought to you by cartoon TinySheep, misery tea, and a LOT of interruptions. Vicky and Joe answer more of your questions, hindered by the cats. Want to know if there’s any point trying to get traditionally published? How to get your…
Ep163: We Like Big Books And We Cannot Lie with Dominic Hodgson
Mar 8 • 26 min
Vicky drags her good buddy Dominic Hodgson (the UK’s leading Pet Biz Wiz) onto the podcast and grills him about books. Because they like big books and they cannot lie. Dom talks about his big pile of tomes, how he wrote them, why he bothers, and explains…
Ep162: You Ask, We Answer Part I
Mar 1 • 29 min
This week, Vicky and Joe answer YOUR questions. Vicky’s been asking her email subscribers if they have any questions for her about writing and publishing books, and boy do you have questions! Great questions. The BEST questions. And Vicky and Joe drink…
Ep161: Will Writing A Business Book Make You Rich?
Feb 22 • 25 min
Vicky and Joe answer every budding author’s burning question: if I write a book, will I be in line for a £34 million J K Rowling payday? Answer: probably not. But that doesn’t mean your book won’t pay you handsomely. Just not in the way you might think.…
Ep160: Climbing Out Of The Boozy Wardrobe
Feb 15 • 31 min
Vicky and Joe drink herbal tea flavoured with steeped socks and swerve wildly away from the topic they’d planned to talk about. Instead, they clamber gracelessly out of the boozy wardrobe and go on a verbal safari about The Alcohol Experiment, journaling,…
Ep159: Living Under An Assumed Name with Drayton Bird
Feb 8 • 31 min
Vicky sits down with the UK’s answer to Don Draper – direct marketing expert Drayton Bird, described by David Ogilvy as the man who “knows more about direct marketing than anyone in the world”. And described by Vicky as a “cheeky bugger with the best tall…
Ep158: Just Say NO!
Feb 1 • 26 min
Drugs, kids: just say NO! Also say “NO” to things that make you feel small, things that make you feel clammy, and things that you just plain don’t want to do. Join Vicky and Joe as Vicky explains how saying “NO” made her taller, and Joe dispenses the best…
Ep157: Gamification & Zombies with Panjango
Jan 25 • 30 min
Do you have a Zombie Plan? You’d better. And not just because it’s a fun game to play. Find out how putting together a Zombie Plan gets you using your noggin for creative problem solving – and find out what Jon Maiden’s Top Secret survival plan is. This…
Ep156: Do You Have A Not-A-Plan?
Jan 18 • 32 min
Have you ever seen tiny sheep doing agility courses? Well, hold onto your hats, because this episode contains sheep agility. Also Dingle renovations – all because Vicky and Joe abandoned their Not-A-Plan in favour of a Plan, which is much more useful.…
Ep155: Media Mind Control [7 Quirks]
Jan 11 • 28 min
Blogging, Brexit, Rupert Murdoch, and the future of video: this podcast has it all. Joe and Vicky are back in the saddle with the final installment of the 7 Quirks of Successful Business Owners series they started approximately 4,873 years ago. Tune in…
Ep154: Your Smallest Viable Product with Pond. Jill Pond
Jan 4 • 29 min
The name’s Pond. Jill Pond. (Like a small body of water, rather than a hot male spy.) This week, I abandon Joe and instead talk to Jill about boobs, pubes, and your smallest viable product. Jill’s on the show because her pitch made me snort tea out of my…
Ep153: How A Dead Italian Dude Can Make You Rich(er)
Dec 21, 2018 • 27 min
Want to make more money fast? Of course, you do. So this week, Vicky dragged Neil O’Brien and a dead Italian dude onto the podcast to show you how. Okay, there are no zombies, but Neil shares the secret of how he’s taken the 80/20 principle and used it to…
Ep152: Wanna Be In My Gang?
Dec 14, 2018 • 33 min
Joe is back–hurrah! Just in time to talk about feet in buckets of porridge and goats on a string. Yep–we’re on about the Freemasons, and why you oughta get your own set of rituals in place. Starting a club is a profitable gig, you know–and not just for…
Ep151: Four Go Bananas on Lanzarote [Author Special]
Dec 7, 2018 • 24 min
Last time Vicky went away to write a book, she managed the grand total of 2,803 words in a week. That’s not a book. It’s barely a boo. So this time, she kidnapped three fellow writers and whisked them away to Lanzarote for a week of sunshine, beer, and…
Ep150: Reading Minds with Rob & Kennedy
Nov 30, 2018 • 36 min
Vicky’s replaced Joe with TWO MEN. And not just any men at that; they’re circus freaks just like her. Rob and Kennedy are a brace of mind readers and stage hypnotists, and they use their powers to help the likes of you and me sell more. Vicky got them…
Ep149: Build A Weirdo Fort
Nov 23, 2018 • 29 min
Are you weird? Do you know how to find fellow weirdos and drag them into your blanket fort? No? Well, tune into this week’s Business For Superheroes Show and find out how (in a non-creepy way). If you want to grow your business and work with people who…
Ep148: Write Ripples In The World
Nov 16, 2018 • 23 min
Who knew palm trees were so frickin’ HUGE? Not Vicky and Joe, that’s for sure – but now, recording this episode under a giant specimen, they’re feeling dwarfed. This episode is coming at you from the California desert, where our intrepid travellers are…
Ep147: Live From San Diego, California!
Nov 9, 2018 • 23 min
Live-ish from the Whale’s Vagina, tune in and listen to five supercool business owners who travelled all the way to California to change the course of history. Joe is busy being Pit Crew, so Vicky drafted in Misty to co-present this podcast. The two…
Ep146: Dare To Bare [7 Quirks]
Nov 2, 2018 • 27 min
It’s rock and roll at The Dingle tonight as Vicky and Joe are drinking peppermint tea. The Dingle features heavily at the start of this episode, but the new staircase is totally relevant to your business. As is storytelling. Yep: we’re on the storytelling…
Ep145: Esperanto for Beginners [7 Quirks]
Oct 26, 2018 • 25 min
eat gin? Again? Yep. And also interesting history lessons. Although it sounds like Vicky swallowed a Wikipedia page, she didn’t. She’s just a language nerd who goes off on Esperanto Safari – stay with us, because it’s all relevant to how you can grow a…
Ep144: The Niche-O-Matic
Oct 19, 2018 • 26 min
Vicky couldn’t be bothered to open tonic, so she and Joe are drinking neat gin and failing to come up with good episode names for this podcast mini-series. That’s right: this is the start of a podcast mini-series! All about the 7 Quirks of…
Ep143: Why You Can’t Get Started
Oct 12, 2018 • 30 min
Vicky and Joe have been beaten into submission by their livers, so this post-holiday podcast is powered by peppermint tea. In it, they throw around accidental innuendos (in YOUR endo) and explain in painful detail why you can’t get started. Writing your…
Ep142: Yes, You Bloody Can Write A Book!
Oct 5, 2018 • 25 min
Vicky and Joe are in a tent. In France. And they’re worried they may have become lost in the zombie apocalypse… but they still want you to write your bloody book. Yes, even if you’re a mechanic. In fact, ESPECIALLY if you’re a mechanic. Listen up and…
Ep141: Why Masterminds Are Worth Their Weight With Misty
Sep 28, 2018 • 23 min
Two girls, one mastermind: find out why Vicky and Misty are turning business get-togethers upside down – and why they’re making travelling and masterminding affordable for EVERYONE. It’s all very well saying you’ll make a bazillion dollars from attending…
Ep140: How To Make A Grand A Month With Kindle Books
Sep 21, 2018 • 23 min
Vicky’s in Cork (not court) without Joe, so she replaced him with a jetlagged Posh Punk: Julian Northbrook, aka Blossom. Julian teaches English as a second language, and has built a VERY successful business you can model – if you dare. Find out how he’s…
Ep139: Welcome To The Dingle
Sep 14, 2018 • 31 min
This week, Vicky and Joe load up on damson gin and hurtle off in a totally different direction. Tune in for an aural tour of The Dingle, find out why Vicky is running this business of hers, and what she does when she’s not podcasting or writing.
Ep138: It’s The Roolz
Sep 7, 2018 • 34 min
Vicky and Joe are out of tonic, so they’re on the white wine – and ranting about rules. Specifically, why we’re all overgrown toddlers who crave rules and boundaries.
Ep137: Rolling Around In Filthy Lucre
Aug 31, 2018 • 34 min
Joe is back, and Vicky gets all mushy about the podcast lovin’ she’s been getting. Gin is back on the menu too, so excuse the slurping. Scrooge McDuck makes an appearance, and Joe schools Vicky on McDuck’s shameless behaviour with the filthy lucre.
Ep136: How To Be A TechnoWizard with Kyle Heath
Aug 24, 2018 • 34 min
Vicky is joined by a real-life TechnoWizard, who walks her through how to use technology without having it explode. (Seriously, a projector started smoking while she was using it once.) Kyle Heath talks about how business owners can use technology to save…
Ep135: Escaping the Sucking Black Hole of Burnout
Aug 17, 2018 • 33 min
Get ready for a depressing woe-filled dirge as Vicky and Joe discuss the bane of business owners: burnout. Just kidding: it’s not a woe-filled dirge – but be warned.
Ep134: How Positive Thinking Is Bad for You
Aug 10, 2018 • 34 min
Yep: it’s true. All those woo-woo pollyannas out there can do one. Positive thinking is BAD FOR YOU. Okay, not all of it, but there’s something much better out there that’ll help you build a fabulous life and business, and Vicky and Joe are here to share…
Ep133: Confidence, Ignorance, & Stripping
Aug 3, 2018 • 33 min
Vicky chokes on her beer (yes, BEER – because they failed to keep enough tonic water in stock). Joe bleeds everywhere. Mark Twain’s real name makes an appearance, and Oprah Winfrey pops in (again not really, just her wisdom).
Ep132: Get Out Of Your Own Way!
Jul 27, 2018 • 31 min
Vicky started on the gin slightly early, and burbles. Also, some sentences get together in a big cosy cuddle when they should be segregated. Joe questions who Ryan Reynolds is, and why Vicky loves him so (he looks a bit like Joe, is one reason).
Ep131: It’s Not The Taking Part That Counts
Jul 20, 2018 • 28 min
Vicky finally learns to do her own makeup, so subjects Joe to a video podcast (check out YouTube). They talk about how it’s definitely the winning that counts – despite the kind words of lots of people.
Ep130: Get Over It!
Jul 13, 2018 • 33 min
Why are you STILL doing that? Even though it’s not working? Honestly, get over it. In this episode, we wrestle with a raspberry seed stuck in Vix’s teeth, a tragic lack of gin (due to illness), and why human brains are wired to screw us over.
Ep129: How Facebook Knows You’re Pregnant with Connor Benham
Jun 29, 2018 • 36 min
Leverage Facebook ads and put your products and services more on the map.
Ep128: 11-ish Ways To Deal With Difficult People
Jun 22, 2018 • 33 min
Vicky and Joe discuss ways you can tactfully remove difficult people out of your life, or at the very least deal with them in such a way that it causes you little to no stress. Dealing with difficult people is unavoidable, even when you work alone! Here…
Ep127: Haters Gonna Hate
Jun 15, 2018 • 34 min
Vicky has had her share of haters and shares some wisdom today with Joe and you on how you can tactfully and gracefully handle those kinds of people. Don’t let one piece of hate mail ruin your day, because there are tons and tons of people who love you,…
Ep126: The Rolling Quads
Jun 8, 2018 • 26 min
Vicky and Joe discuss ways to stop putting the blame on someone else and to take responsibility for your actions.
Ep125: Awkward Eye Contact
Jun 1, 2018 • 29 min
Vicky and Joe continue their discussion on how to build trust with others. Vicky shares that a limp handshake, an overuse of a name, and staring into someone’s eyes for too long are all great ways to break trust and rapport with someone.
Ep124: The Flamingo Accountancy with Lucy Cohen
May 25, 2018 • 31 min
Vicky interviews Lucy Cohen on today’s episode to get inside her brain and to find out what makes her tick! Lucy has taken a unique approach to her accounting business, and is the perfect example of how you can stand out from the crowd in a very…
Ep123: Put Some Bass In Your Walk
May 11, 2018 • 26 min
Vicky has 12 tips to help you appear more confident on today’s show! However, due to exciting lamb-adopting shenanigans happening at the cottage, you’ll have to tune in next week to get the other 7 tips. Part one of this episode dives into how you can use…
Ep122: GDPR: The Marketing Armageddon with Kenda Macdonald
May 4, 2018 • 23 min
On the show, Kenda shares tips on how you can be GDPR compliant (and what it is) and how you can structure your website so that it makes sense to your target user.
Ep121: Let Your Whole Body Talk
Apr 27, 2018 • 31 min
Body language!!! That’s the topic of today’s show. Vicky hates talking on the phone for this very reason—she can’t see you. So much gets lost in translation when you’re unable to see people’s faces and bodies.
Ep120: Charisma, Uniqueness, Nerve, and Talent
Apr 13, 2018 • 33 min
On today’s episode, Vicky and Joe share their thoughts on what makes a person charismatic. If you’re not charismatic at all, don’t worry! Charisma can be learned!
Ep119: Wired for Story
Apr 6, 2018 • 24 min
Vicky and Joe discuss some of their favourite stories on this week’s podcast. Why are stories so important? Well, because we are wired for them.
Ep118: Crawl Around Inside Their Brains
Mar 30, 2018 • 32 min
Vicky and Joe continue their discussion about how to discover your ideal customer demographic through the use of….empathy! It is not enough to know their age, job title, and marital status. No, you need to dig deeper.
Ep117: How To Find Your Starving Crowd
Mar 23, 2018 • 27 min
Do you feel like you’re shooting in the dark when it comes to your marketing? Targeting everyone and their dog probably isn’t the best idea. It’s expensive and it can discourage you when you see a fleeting ROI.
Ep116: Writing Smut with Misty
Mar 16, 2018 • 39 min
Teresa Misty Mozejko is an entrepreneur and the owner of Whitby Fit Body Bootcamp and 10,000 Strong. She started her career as a brick and mortar operator, but has transitioned into copywriting. She also hosts the Breaking Bread Mastermind event. Today’s…
Ep115: Do You Have An Opinion?
Mar 9, 2018 • 31 min
Dear listener, do you have an opinion? Vicky hopes you do! People do not change the way they speak or interact with someone the moment they get into the office, so why should you suppress or hide your opinions when you’re an expert in your field? Having…
Ep114: Who Are You?
Mar 2, 2018 • 26 min
Vicky lists a couple of objections she commonly hears among business owners who are afraid to showcase their personality in their business. Are you worried that you might come off as unprofessional or too forward-facing in the business? Vicky offers…
Ep113: Going Offline with Oli Luke
Feb 23, 2018 • 22 min
This is Oli’s second guest appearance! Online marketing today is so saturated, so what can you do to stand out and reach your audience without being lost in the noise? By going offline!
Ep112: What Makes You So Special?
Feb 16, 2018 • 28 min
There are thousands, millions, of copywriters, marketers, builders, you name it, but what makes you unique? What makes you so special?
Ep111: 5 Ways Your Faulty Thinking Is Nobbling You
Feb 9, 2018 • 31 min
Vicky and Joe discuss five ways your faulty thinking is completely sabotaging you on this week’s show. We all have negative thoughts from time to time, but if you’re using it as a crutch and playing the victim all the time, well, why would you want to be…
Ep110: Why You’re A Scaredy Cat
Feb 2, 2018 • 32 min
We are wired to be social beings. We need a tribe to help us survive and thrive, which means we need to fit in as much as we can. However, in business, it’s almost exactly the opposite. We need to stand out and be different, but throughout the years, and…
Ep109: Why You Need A Show with Mark Kaye
Jan 26, 2018 • 35 min
Everybody wants to be entertained, not just be informed.
Ep108: Is My Cunning Plan Cunning Enough?
Jan 12, 2018 • 26 min
On last week’s podcast, Vicky discussed how you can get your goals done and stop slacking off. Well, taking her own advice, she implemented what she said she would do, and she’s very happy with her progress so far.
EP107: A Punched-in-the-Face-Proof Plan
Jan 5, 2018 • 29 min
Welcome to 2018 everyone! On this week’s show, Vicky and Joe discuss their plans for the new year and why some people constantly struggle with achieving their big plans year over year.
EP106: Tip Top Tim’s Networking Secrets
Dec 22, 2017 • 32 min
Tim Fitch is the Owner and Director of Invennt, a business development company that works with construction companies to improve their objectives and goals.
EP105: Tiny Beetle Steps
Dec 15, 2017 • 25 min
Vicky recently attended a handstand workshop and her teacher’s dedication to his craft is one of the perfect examples as to why there’s no such thing as an overnight success.
EP104: Focus Like A Laser Beam
Dec 8, 2017 • 25 min
Do you struggle with keeping focused? You’re not alone. Vicky also struggles because she gets excited about doing ‘all the things’.
EP103: You Can’t Do All Of The Things - Repost
Dec 1, 2017 • 30 min
Vicky recently got back from her trip to Turkey and she has found herself trying to do ‘all of the things’. She unfortunately couldn’t record a new episode this week with Joe, so she has decided to replay episode 25 discussing, you guessed it, why you…
EP102: How to Look Good in Photos
Nov 24, 2017 • 31 min
What are some benefits of having a professional photo taken of you?
EP101: A Life Story In Dresses
Nov 17, 2017 • 34 min
Your own personal life story is actually quite interesting!
EP100: There’s No Business Like Show Business
Nov 10, 2017 • 31 min
Are you ready to be entertained?
EP099: How to Be the Steve McQueen of Your Industry
Nov 3, 2017 • 25 min
Steve McQueen was bit of an ass and also a diva, so how did he get away with it?
EP098: How To Seduce A Journalist with Jamie Veitch
Oct 27, 2017 • 32 min
Here’s how you can get featured in the media without begging for it!
EP097: How to Never Run out of Things to Say
Oct 20, 2017 • 32 min
Do you feel like you keep repeating yourself? Here’s how to stop that.
EP096: Why You Can’t Get Started
Oct 13, 2017 • 27 min
Procrastination gets the best of us. Here’s what you can do to stop it!
EP095: Look at the Toilet Rolls!
Oct 6, 2017 • 32 min
900 children a day die from diarrhea-related diseases due to lack of toilets.
EP094: Tips and Tricks for Growing an Online Business with Daisy Luther
Sep 29, 2017 • 29 min
Consistency is key if you wish to make money remotely.
EP093: Rerun of EP08: Why You Need to Change Your Perspective on Time
Sep 22, 2017 • 30 min
Don’t have time? That is a flat out lie.
EP092: Go All In Or Go Home
Sep 15, 2017 • 28 min
Stop dabbling in your business.
EP091: How to ‘DO’ Social Media without Being Obnoxious
Sep 8, 2017 • 31 min
Have a need to show off? Well, it’s probably not helping with your presence online.
EP090: Go Deep And Stay Longer
Sep 1, 2017 • 33 min
Distractions can ruin your productivity. Vicky struggles with this herself, but these tips have helped her!
EP089: What You Need to Know about Writing Headlines with Mark Silva
Aug 25, 2017 • 30 min
Good headlines do not need to be funny or witty; they just need to make sense.
EP088: One Day Will Never, Ever Come
Aug 18, 2017 • 32 min
Do you struggle with work-life balance? So does Vicky!
EP087: Lost in the Sales Process
Aug 11, 2017 • 29 min
How many times have you bought something and you don’t really know what’s going to happen next?
EP086: Why Is Nobody Clicking Your Buttons?
Aug 4, 2017 • 25 min
Ever wonder why you’re not getting website sales?
EP085: Burrowing into Business Brains with Stefanie Arroyo
Jul 28, 2017 • 25 min
How important is it to understand your personality type?
EP084: 13 Bits of Shitty Advice You Should Ignore
Jul 21, 2017 • 32 min
Don’t be a sucker to these bullshit myths and phrases.
EP083: Resistance is Futile: Be More Borg
Jul 14, 2017 • 32 min
What’s holding you back from achieving your goals?
EP082: Marketing Should Be FUN!
Jul 7, 2017 • 30 min
How can you be professional, but also not incredibly dull and boring?
EP081: Money Talks So LISTEN! with Kevin Whitehouse
Jun 30, 2017 • 36 min
Most business owners don’t know their own numbers at all!
EP080: Progress, Not Perfection
Jun 23, 2017 • 28 min
Are you okay, hun?
EP079: How Motivational Doo Doo Is Keeping You Stuck
Jun 16, 2017 • 30 min
Avoid motivational and inspirational memes at all costs!
EP078: Slaying The Pricing Monster
Jun 9, 2017 • 29 min
Are you trying to get the competitive edge? Well, you should never slash prices in order to get there.
EP077: The Self-Love Podcast with Danielle Sax
Jun 2, 2017 • 29 min
Overcome imposter syndrome and be less stressed.
EP076: Are You Living By Accident?
May 26, 2017 • 29 min
You can’t control everything in your life, but you can control how you react to it.
EP075: Patience, Grasshopper
May 19, 2017 • 33 min
Our world is moving quickly, which is why you need patience more than ever.
EP074: How To Be A Supervillain with Ben Settle
May 12, 2017 • 36 min
Go against the norm and be a supervillain!
EP073: 10 Ways to Claw Back Time
May 5, 2017 • 33 min
Are you poor at managing your time correctly? Then you have to listen to this week’s show!
EP072: How To Stake Time Vampires
Apr 28, 2017 • 32 min
Vicky discusses how you can get rid of the sucky time vampires in your life.
EP071: Losing Limbs in the Scarcity Trap
Apr 21, 2017 • 33 min
Scarcity can be an excellent short term solution, but its long term effects are horrible on your mental health.
EP070: Celebrity Marketing Secrets For Normals
Apr 14, 2017 • 31 min
Make yourself famous in your niche.
EP069: James Daniel’s Mysterious Package
Apr 7, 2017 • 34 min
Writing in corporate speak just doesn’t work!
EP068: Squeeze My Stress Balls
Mar 31, 2017 • 28 min
Stress ain’t a joke! Stress kills.
EP067: Sleep Deprived and Making Cash
Mar 24, 2017 • 25 min
Want to talk to Dan Kennedy? Fax him.
EP066: Free is for Fools
Mar 17, 2017 • 28 min
You can always make more money, but you can never make more time.
EP065: Vomiting Rainbows: A Field Guide to Introverts
Mar 10, 2017 • 30 min
Psychologists believe introverts only make up 30% of the population.
EP064: Secrets of an A-List Copywriter with Kim Krause Schwalm
Mar 3, 2017 • 32 min
You have to take risks if you’re ever going to learn anything.
EP063: That’s Not How This Works…
Feb 24, 2017 • 31 min
Is money the root of all evil, really?
Marketing Warm & Fuzzies For Small Businesses
Feb 23, 2017 • 25 min
Episode 57
EP062: Losing a Million and Making a Million with Peter Thomson
Feb 17, 2017 • 26 min
Pro tip #1: Write everything down on your to-do list.
EP0061: The Procrastination Station
Feb 10, 2017 • 28 min
Procrastination, it’s so inconvenient, so why do we do it?
EP060: SW3: It’s Okay To Piss People Off
Feb 3, 2017 • 25 min
Not everybody is going to like you.
EP059: There’s No Such Thing As “Creative People”
Jan 27, 2017 • 32 min
Running out of ideas for your business? Nonsense!
EP058: Email Marketing is Dead!
Jan 20, 2017 • 29 min
Summary: Don’t be an idiot.
EP057: Marketing Warm & Fuzzies for Small Businesses
Jan 13, 2017 • 29 min
Here’s an example of how you can combine your business with a cause you care about.
EP056: You’re Basically A Big Pile Of Habits
Jan 6, 2017 • 32 min
Stop writing down value resolutions!
EP055: 5 Things You Can Do Right Now to Grow Your Business in 2017
Dec 30, 2016 • 27 min
Get off on the right foot for this upcoming new year.
EP054: Why New Year’s Resolutions SUCK
Dec 23, 2016 • 32 min
Vicky has 7 steps that will help you follow through on the goals you’ve set!
EP053: Now Is Not The Time For Slacking Off!
Dec 16, 2016 • 30 min
You can get a lot of things done during the last two weeks of Christmas!
EP052: Exploiting Christmas For Fun & Profits
Dec 9, 2016 • 26 min
Vicky shares creative ways you can reward your clients.
EP051: Untangling CRM Systems with Rob Drummond
Dec 2, 2016 • 31 min
CRM Systems can get very, very messy if you’re not careful.
EP050: Shock & Awe!
Nov 25, 2016 • 27 min
You want a direct-mail marketing campaign that shocks and & awes!
EP049: Come Out With Your Hands Up
Nov 18, 2016 • 25 min
Vicky and Joe finalize their hostage negotiation series.
EP048: FBI Hostage Negotiation – How Influential Are You?
Nov 11, 2016 • 24 min
Vicky and Joe dive into step 4 and discuss the topic of influence.
EP047: Trust Me, I’m A Rapport-Builder
Nov 4, 2016 • 24 min
Vicky and Joe expand upon step three of how to be a successful hostage negotiator.
EP046: Walk a Mile in My Shoes
Oct 28, 2016 • 25 min
How to turn your active listening skills into empathy.
EP045: LISTEN TO ME! (More Hostage Negotiation)
Oct 21, 2016 • 26 min
Someone is holding your chickens hostage, what do you do?
EP044: Psychedelics and Hostage Negotiation Techniques
Oct 14, 2016 • 29 min
What do MDMA and persuasion techniques have in common?
EP043: Premium Pricing with Jon McCulloch
Oct 7, 2016 • 26 min
You can increase your prices by offering a premium experience.
EP042: The Ethics of Writing Stuff
Sep 30, 2016 • 28 min
Plagiarism is a big no-no in the writing industry, yet for some ‘writers’ it’s a way of life.
EP041: Yammas from Kalymnos!
Sep 23, 2016 • 18 min
Get prepared for an unprepared show.
EP040: How To Really Enjoy Your Business
Sep 16, 2016 • 41 min
Do you know where your tuna sandwich is?
EP039: How Humans Forget Everything
Sep 9, 2016 • 30 min
There are three major reason why knowledge doesn’t stick.
EP038: Why Your USP Isn’t Your USP
Sep 2, 2016 • 28 min
You need to be able to market your one USP to your fullest in order to attract great customers.
EP037: When Someone Offers You Exposure, Moon Them
Aug 26, 2016 • 31 min
Should you work for free?
EP036: Business Banter with Dom Hodgson
Aug 19, 2016 • 26 min
Hire someone who’s smarter than you, who has been there before, for business advice.
EP035: What I Really Mean By JFDI
Aug 12, 2016 • 28 min
Perfectionism only hurts you. There is no such thing as perfect!
EP034: Not Everybody Has Big Goals (And That’s Okay)
Aug 5, 2016 • 25 min
Do you need to have huge goals in order to be successful? Of course not!
EP033: How To Be An Entrepreneur With Mega-Skillz
Jul 29, 2016 • 31 min
Stop sitting on the couch eating crisps and put yourself out there.
EP032: Offshore or DIE!
Jul 22, 2016 • 25 min
Why should you outsource some of your work?
EP031: How To Get High-Paying Clients
Jul 15, 2016 • 29 min
Vicky shares ways you can boost your services to get those big bucks!
EP030: In Which Vicky Goes Networking (No, Really)
Jul 8, 2016 • 27 min
Vicky shares her thoughts on the networking event that she attended.
EP029: Auntie AIDA Strikes Back
Jul 1, 2016 • 29 min
Vicky and Joe continue their talk on the AIDCA acronym.
EP028: Find Your Customers’ Dog Poo
Jun 24, 2016 • 27 min
Vicky and Joe explain what the AIDCA acronym stands for.
EP027: You Don’t Need Ninja Tricks To Sell Stuff
Jun 17, 2016 • 27 min
Vicky is not a fan of certain type of internet marketers that try to sell you ‘ninja marketing tricks’.
EP026: Screw Professionalism
Jun 10, 2016 • 30 min
Get out of an abusive work relationship now, especially if they’re not paying you!
EP025: You Can’t Do All Of The Things
Jun 3, 2016 • 28 min
Vicky and Joe speak on feeling overwhelmed by trying ‘all of the things’. Take a step back and breathe!
EP024: Ask Me Anything!
May 27, 2016 • 29 min
Adam is a newbie copywriter and has some questions for Vicky on how he can get properly started.
EP023: A Mixed Bag of Rambling
May 20, 2016 • 23 min
Self-confidence issues are a real thing for many women business owners.
EP022: The Fine Art of Sticking Pins in Your Eyes
May 13, 2016 • 24 min
Vicky would rather stick pins in her eyes than go out to network. Why? Find out in today’s episode.
EP021: Why You Should Listen To Donald Trump
May 6, 2016 • 28 min
Trump is one of the few presidential candidates who doesn’t get criticized for ‘being like everybody else’.
EP020: What Does Wealth Mean To You?
Apr 29, 2016 • 29 min
There’s a new definition of what rich means – the freedom to do whatever you want.
EP019: Stop Wasting Your Time On Facebook!
Apr 22, 2016 • 28 min
Don’t get sucked into this nonsense that spending time on Facebook is productive time.
EP018: Until They Buy, Die, or Tell You to Stop
Apr 15, 2016 • 26 min
You can give away the ‘what’ and ‘why’, but save the ‘how’ for paying customers.
EP017: Saying Nice Things About Your Business
Apr 8, 2016 • 25 min
Let’s discuss why you should promote your testimonials.
EP016: How to Charge Your Clients More
Apr 1, 2016 • 30 min
Vicky and Joe discuss some of the best ways to charge more and find better clients.
EP015: Better Call Saul – Legal Advice for Criminals
Mar 25, 2016 • 27 min
Did you know Breaking Bad has some key business lessons that any entrepreneur can walk away with?
EP014: Are You Up Poo Creek?
Mar 18, 2016 • 26 min
Who are your top 100 dream clients? Find them and send them a creative mailing campaign!
EP013: The Loooonnnnnggg Yes
Mar 11, 2016 • 31 min
The money is located in the long-term relationships with your clients
EP012: Do You Have a Growth Mindset or a Fixed Mindset?
Mar 4, 2016 • 24 min
Vicky and Joe discuss the importance of having a good mindset.
EP011: Let’s Talk About Anti-language and Secret Language
Feb 26, 2016 • 28 min
How do people use language and why should you care?
EP010: Quick Strategies to Increase Your Sales with Oli Luke
Feb 19, 2016 • 21 min
It’s important to test and track each strategy to determine what works for your business.
EP009: The Universe Doesn’t Care About You!
Feb 12, 2016 • 25 min
Vicky and her Husband Joe discuss big corporations and the independent business-owner.
EP008: Why You Need to Change Your Perspective on Time
Feb 5, 2016 • 28 min
Don’t have time? That is a flat out lie.
EP007: The Awesome Power of Email Marketing
Jan 29, 2016 • 25 min
Debunking the myths on email marketing.
EP006: The Power of Habit
Jan 22, 2016 • 26 min
Getting into the habit loop because success has much to do with consistency
EP005: Storyselling
Jan 15, 2016 • 26 min
Why are stories so powerful?
EP004: Telling Stories that Stick – With SUCCESS
Jan 8, 2016 • 28 min
The Key to Making Sticky Stories: Simple – Unexpected – Concrete – Credible – Emotional – Storytelling
EP003: Why You Need to Find Your Niche
Dec 23, 2015 • 24 min
Take the sniper approach to finding a niche.
EP002: Discounts can kill your business with Vicky and Joe Fraser
Dec 11, 2015 • 21 min
Adding value instead of reducing price!
001: Marketing is about Finding out what People’s Problems are and Solving Them
Dec 2, 2015 • 22 min
Direct response marketing and the importance of measuring the effectiveness of what you are doing