Below the Fold

Below the Fold

anchor.fm/belowthefold
Below The Fold is the most honest and raw digital marketing podcast around. Digital marketers sitting around a table, talking about what they do best.


The Secret to Getting Customer Reviews - Episode 612
Jul 1 • 46 min
As promised, this episode is full of great suggestions on how to solicit reviews and what to do once you have them. Listen up!
Yelp is the worst platform. EVER. PERIOD. - Episode 611
Jul 1 • 31 min
In this episode the guys discuss reputation management. What exactly it is, who it’s for, and how to go about it. If you’ve dealt at all with building up positive reviews for your company, this podcast may just be for you.
Go Get Your Moles Checked! - Episode 610
Jun 16 • 34 min
Where do you get your digital marketing news? How do you stay up-to-date on all there is to know about digital? We spend the first little bit talking about that. Somehow we transition over to personality tests like Strengths Finder, Insights, and Myers…
The Marketer’s Moral Dilemma - Episode 609
Jun 11 • 43 min
You have two choices, make your website the way your customer wants/needs or make the website in a way that makes your business more money. Which do you choose? In some cases, the two align, but in others you may be left with a decision that may or may…
Can you say that again?…I’m tone deaf - Episode 608
Jun 3 • 45 min
Sometimes brands inadvertently misunderstand current social contexts and are seen as insensitive or even offensive. We dive into that a little. Listen up.
TikTok: Psychological Manipulation or Dark Patterns? - Episode 607
May 28 • 42 min
TikTok isn’t the only platform that is designed to keep you engaged (read addicted). Who has the responsibility in making sure that we are using our time wisely? To some it seems obvious that we make our own choices. Should platforms do their part in…
We Talked Karen Into Getting a TikTok - Episode 606
May 28 • 23 min
Okay Boomer! We’re talking TikTok, so maybe all you old people should keep on scrolling (JK). Listen up!
It’s a Loosey Goosey World - Episode 605
May 22 • 38 min
Two episodes in one week? Yup. We mostly talk about Twitter in this episode. Listen up.
2020 is Cancelled - Episode 604
May 21 • 35 min
We’re back at it…doing remote recordings. This will be an interesting adjustment. We’re having fun talking marketing. Where have we been, what are we doing, and what does Covid have in store for us next? Listen up.
Frankenstein’s Monster - Episode 603
Mar 3 • 55 min
Sometimes we create beautiful things, with the best of intentions. Sometimes those creations grow legs of their own and we lose control of them and they murder our friends and families…(Victor Frankenstein knows what I’m talking about). In this week’s…
Digital Marketing Roulette - Episode 602
Feb 23 • 50 min
The roulette table is back! Chris Dayley sits in for Paxton in this episode. We talk through 3 things: Time travel, open offices, and A/B testing morality. Listen up!
Do Superbowl Commercials Pay Off? - Episode 601
Feb 10 • 42 min
We’re a little late to the party, but whatever. We talk through the ROI of superbowl ads. Listen up!
Paxton Gray, EVP at 97th Floor - Episode 522
Jul 29, 2019 • 65 min
Final episode of the season. This is a marketing free-for-all. We’ve got Paxton back on. We’re trying to convince him to come back on the podcast. We may have succeeded, you’ll find out when Season 6 begins in a few months. Listen up!
Rick Galan, Head of Digital Marketing at Qualtrics - Episode 521
Jun 30, 2019 • 62 min
Rick Galan - Take Two!! 2 and a half years since the first time we had him on, Rick is back with more awesome insights into digital marketing. This time our focus is mainly on B2C vs B2B marketing, but there are a few other nuggets in there for anyone who…
Paige Watts, Not an “Influencer” - Episode 520
Jun 24, 2019 • 68 min
Paige is dope. She creates content on Instagram and has amassed a pretty big following (72.5k at the time of this posting). She is known for her sleek photography and her witty captions. Wanna be Instagram famous? Listen up! #TossItLikePaige
Scott Paul, Founder and CEO of Wooly - Episode 519
Jun 17, 2019 • 63 min
Scott is an OG in the Influencer Marketing space. He started Instafluence back in 2013 before selling to Disney in 2015. He spent time at Disney as a VP of Technology & Product before moving to Utah to start Wooly, which is a platform that helps brands…
AJ Wilcox, Founder and CEO of B2Linked - Episode 518
May 14, 2019 • 59 min
This is AJ’s 3rd time on the show. He is one of our favorite guests. This episode is full of knowledge bombs (I think that’s what he called them). Listen up!
Mikel Chertudi, Founder and CEO at Strala - Episode 517
May 6, 2019 • 59 min
Turns out, attribution modelling is crazy complicated. You’ve got first touch, last touch, linear, time decay, U shaped, W shaped, and many more. Several algorithms could go into each one, like gradient boosting, FTRL, neural networks, game theory and…
John Ivie, Founder of Ivie League - Episode 516
Apr 29, 2019 • 60 min
John is a CRO for hire (Chief Revenue Officer). He specializes in making sure that your sales funnel is up to snuff. Listen up!
Renya Nelson, CEO of Brand Aid - Episode 515
Apr 22, 2019 • 72 min
What happens when you print your logo onto a low quality piece of swag? It goes straight into the garbage. Do you know what that means? That means that your brand is literally going into the garbage…that is bad. Fortunately, Renya is here to help you…
Chris Dayley, VP of Testing and Site Optimization - Episode 514
Apr 8, 2019 • 66 min
Chris Dayley first came on the show a little over 3 years ago. In this episode, we talk through a lot of the changes in CRO that have happened over the last few years. Super interesting! Listen up!
Clay Olsen, Co-Founder of Fight the New Drug - Episode 513
Mar 31, 2019 • 61 min
Clay Olsen has helped change the way people talk about porn. At Fight the New Drug, they have found a way to get very passionate supporters. How? Well, that is what we talk about. We talk through a lot of different tactics they use to build a loyal…
Jordan Barker, CMO at Relic Agency - Episode 512
Mar 24, 2019 • 63 min
Do you know what a predictable marketing engine is? We didn’t either. This is actually a pretty fun episode where we learn more about ourselves than we do about marketing…;p Listen up!
Joe Robledo, SEO Department Head at 97th Floor - Episode 511
Mar 17, 2019 • 66 min
Wendy Piersall is quoted as saying, “Google only loves you when everyone else loves you first.” But how do you get everyone else to love you first? That’s exactly what we are talking about!! This episode is about SEO. Listen up!
Gabe Ray, COO at Evolved Commerce - Episode 510
Mar 10, 2019 • 68 min
Do you sell a product? According to Gabe, if you sell a product, it should be on Amazon. This episode focuses on what it takes to get your products sold on Amazon. Seriously, this is a really good episode. Listen up!
Ryan and Stetson, Owners of Dyno Analytics - Episode 509
Feb 25, 2019 • 57 min
Does your business have a phone number? Do you know where your inbound leads are coming from? Stop living in the past. We can track that stuff now. Ryan and Stetson specialize in call tracking and analytics. Listen up!
Kenny Payne, CRO at Agility Media - Episode 508
Feb 10, 2019 • 54 min
For the first time in the podcasts history, we’re talking about programmatic advertising. You know those times when you get creeped out by the ads that seem to follow you around…yup, that’s programmatic advertising. Listen up!
Nina Bullock, Sales Manager at RSL - Episode 507
Jan 28, 2019 • 66 min
Bob Burg says the single greatest “people skill” is a highly developed & authentic interest in the *other* person. Yup. Our guest this week is Nina Bullock. She LOVES networking…a lot. Like, it’s her “people skill.” You’ll quickly figure out that she has…
Steve Pearson, CEO at Friendemic - Episode 506
Jan 14, 2019 • 64 min
Steve Pearson walks through best practices when managing your online reviews. We also discuss the best ways of responding to customers, whether that is through those same reviews or through social media.
Cahlan Sharp, Head of Product at Mainframe - Episode 505
Jan 14, 2019 • 65 min
Words used in this episode include: blockchain, cryptocurrency, decentralized messaging system, and many other commonly used English words. If that sounds interesting to you, I invite you to listen. Our guest is Cahlan Sharp. He is known for starting…
Chad Ingram, CEO at Jump - Episode 504
Jan 14, 2019 • 64 min
Jump is blowing up. In just 2 years, they are successfully competing with companies like Podium, Hootsuite, and Moz. That’s no easy feat. Chad Ingram, Jump CEO, comes prepared with actionable best practices for each of their 3 main business pillars;…
Greg Judd, COO at Zigglio - Episode 503
Jan 14, 2019 • 59 min
If you’re spending any time doing paid advertising, you’ll want to listen to this episode. Zigglio is a behavioral retargeting ad company that gives you access to more accurate audience data. With their Facebook’s Accelerator award in their back pocket,…
Cole Rieben, Director of Digital Marketing at Aptive - Episode 502
Jan 14, 2019 • 66 min
Aptive is a huge company that just recently started doing digital marketing. What’s it like building out a new team in a company worth hundred’s of millions? That’s what we wanted to know.
Podcast Reunion - Episode 501
Jan 14, 2019 • 69 min
The summer break is over, Season 5 is in full swing! We decided to start the season off with a reunion show. We brought back the original cast to talk through the days when we first started. Welcome back Nate and Paxton! The episode goes back to the…
IHOB - Episode 424
Jun 17, 2018 • 49 min
IHOB? Is this for real?
Google IO Follow-up, GDPR, and Crappy Marketing - Episode 423
May 28, 2018 • 63 min
Bots are people, too!
Google IO and Dark Patterns - Episode 422
May 13, 2018 • 51 min
Google IO and Dark Patterns, one is good and one is bad…which is which?
Team Building (but not like that) - Episode 421
Apr 30, 2018 • 59 min
What is the ideal team structure?
Kickstarter - Episode 420
Apr 15, 2018 • 66 min
Kickstarter is fun…
Digital Marketing Hot Seat - Episode 419
Apr 8, 2018 • 60 min
Brandon and Jon are in the hot seat as they try and fill 30 seconds of unprepared value on a given topic of Jacob’s choice.
Comparison Shopping Hacks? - Episode 418
Apr 1, 2018 • 59 min
Comparison shopping is huge. Listen up for some killer hacks.
Your Mom Goes to College - Episode 417
Mar 25, 2018 • 58 min
Sometimes you have to remember where you came from.
Would you Rather 2.0 - Episode 416
Mar 18, 2018 • 61 min
Would you Rather listen to this episode now or listen to two episodes next week?
2018 Digital Marketing Trends - Episode 415
Mar 11, 2018 • 60 min
2018, the year of voice, chatbots, and influencers.
Gated vs Un-Gated - Episode 414
Mar 4, 2018 • 61 min
To Gate or not to Gate, that is certainly one way to ask the question.
Digital Marketing Roulette 3.0 - Episode 413
Feb 25, 2018 • 62 min
Digital Marketing Roulette…take 3!
Ethics in Digital Marketing 2.0 - Episode 412
Feb 18, 2018 • 63 min
We talk ethics, a philosophical debate
The Small Business 411 - Episode 411
Feb 12, 2018 • 58 min
Small business owners aren’t using digital marketing like they should…let’s change that.
The Hiatus is Over - Episode 410
Feb 6, 2018 • 62 min
After 3 months…we’re officially back!
Marketing Survey Results - Episode 409
Oct 30, 2017 • 59 min
Amazon wants to do what? BK is back in the news…and more.
Who Wants To Be A Millionaire? - Episode 408
Oct 23, 2017 • 61 min
Contact us if you want to play Who Wants To Be A Millionaire!
Would you Rather, Digital Marketing Style - Episode 407
Oct 9, 2017 • 60 min
Would you Rather listen to this episode or fall 12 feet into a big field of cacti?
Digital Marketing Roulette - Episode 406
Oct 4, 2017 • 59 min
Remember digital marketing roulette from a few months ago? We do it again!
Company Culture Disrupted - Episode 405
Sep 25, 2017 • 55 min
Company culture from the experts
Have you seen Denny’s new mascot? It’s crap. - Episode 404
Sep 18, 2017 • 70 min
Along with Denny’s new mascot, we talk a lot about Apple’s new conference from last week. iOS 11 has a lot of new features that digital marketers need to prepare for. Join us every Thursday evening at 5:00 PM MT to watch live, just follow our Facebook…
Sometimes You Just Make Stuff Up - Episode 403
Sep 11, 2017 • 53 min
There are some really popular YouTubers who are broke. It’s true, we’re talking about the ones that have millions and millions of views, but don’t have money to pay rent. What are they doing wrong. We talk about it. Join us every Thursday evening at 5:00…
Company Culture, Taylor Swift, and Getting Sacked - Episode 402
Sep 4, 2017 • 46 min
What is company culture? We talk about that. Why is Taylor Swift such a genius marketer? We talk about that too! Lastly, have you ever been fired from a job? There may be an upside. Join us every Thursday evening at 5:00 PM MT to watch live, just follow…
Kids Say the Darndest Things - Episode 401
Aug 21, 2017 • 46 min
For this season opener, we interview our families to find out how much they know about what we do for a living (including a 4 year old). Big shout out to Shaun South for writing and producing our new intro and outro. FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes:…
Where is Paxton Now? - Episode 323
Aug 14, 2017 • 36 min
SEASON FINALE!! Paxton comes back to help close out the season…maybe one day he’ll come back indefinitely. We talk through some big (or lame…depending on who you are) current events about Dunkin’ Donuts, LinkedIn, and Hubspot. Get in touch…we’d love to…
Scorched Earth Marketing - Episode 322
Aug 7, 2017 • 54 min
We are now on the Google Play Store! Just search for Below the Fold. In this episode, we talk about scorched earth marketing. The second half is dedicated to breaking down a huge case study featuring Gillette, the biggest name in razors. They keep goofing…
Episode 321 - We’re Back!!
Jul 30, 2017 • 50 min
Hey everyone. We have missed you!! We are back after 3 months of being away. In this episode, we introduce the big changes coming in season 4. The main topic in this episode is on optimizing your content! We go live every Thursday at 5:00PM MT on…
Director Of Operations At Frontier Secure, Sterling Turley - Episode 320
May 7, 2017 • 52 min
In our season finale, we talk with Sterling Turley. With his experience in event marketing, we learned how to best promote an event in order to get the most people to come. There are definitely some gems in this episode. We’re back in two weeks for the…
Digital Marketing Roulette - Episode 319
Apr 30, 2017 • 57 min
This is a special episode. Brandon and Jacob are running the show all by themselves…so they invented a game called Digital Marketing Roulette. ————————- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter:…
Sr. Vice President Of Marketing At Zions Bank, Brad Herbert - Episode 318
Apr 23, 2017 • 64 min
Have you forgotten who keeps Zions Bank in business?…they haven’t. On todays episode, we talk with a guy who actually does help keep Zions Bank in business. Brad Herbert runs the marketing team that heads up their social media, SEO, email, and more. Are…
Growth Marketing Manager At Vivint Smart Home, Derrick Turley - Episode 317
Apr 15, 2017 • 54 min
We recently got a new co-host. His name is Derrick and he is a genius. We spend this entire episode getting to know him and why he is qualified to share his opinion on this show. As always, please connect with us! ————————- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes:…
Co - Founders Of Blue Helm, Chad Mustard And Emory Cook - Episode 316
Apr 10, 2017 • 48 min
The human voice has long been used to generate percussion effects in many cultures, including North American scat singing, Celtic lilting and diddling, and Chinese kouji performances, but on this weeks episode, we get to hear Chad Mustard do some…
Co - Founder At Bottega School Of Technology, Scott Schwab - Episode 315
Apr 1, 2017 • 54 min
Coding bootcamps have been around for a few years now. Bottega School of Technology isn’t like all the other bootcamps out there, they have what most bootcamps don’t have…they have Scott Schwab. Scott joins the show to talk about what it takes to run a…
Mayor Of Provo, John Curtis - Episode 314
Mar 19, 2017 • 36 min
Do you know who your Mayor is? Brandon shows us that most people don’t…but people know the Mayor of Provo. John Curtis joins the show this week to talk through the state of tech in Utah county. Known as being super savvy with social media, using platforms…
VP Of Paid Social At Disruptive Advertising, Saunder Schroeder - Episode 313
Mar 12, 2017 • 62 min
We have a lot to catch up on. Tragedy has struck and we are left without one of our hosts. However, fear not…we have found a replacement. Besides that, Saunder Schroeder sits in the hot seat as this weeks guest. We talk about social advertising and…
Assistant Professor of Marketing At The University Of Utah, Paul Dowling - Episode 312
Feb 12, 2017 • 58 min
A recurring topic of the show is on how education plays a role in your success as a digital marketer. Paul Dowling has been teaching at the University of Utah for 15 years. At work he teaches Marketing as well as International Business, but in this weeks…
Executive Director & Editor-In-Chief At Silicon Slopes & Beehive Startups, Clint Betts - Episode 311
Feb 5, 2017 • 49 min
Clint Betts started Beehive Startups and then almost immediately saved a kids beehive startup (listen to the episode to know what that’s about). Beyond that, he has had several other successful ventures, not the least of which is sitting on the executive…
CMO Of Purple, Alex McArthur - Episode 310
Jan 29, 2017 • 50 min
The CMO of Purple (Mattress) joins the show to talk about the wonderful world of comfort. Purple is best known for their fun videos featuring Goldilocks, Sumo Wrestlers, Sasquatch, and more. Alex McArthur pulls back the sheets and reveals what digital…
Director of Digital Marketing At Qualtrics, Rick Galan - Episode 309
Jan 21, 2017 • 52 min
Rick Galan, Director of Digital Marketing at Qualtics joins the show this week. If there is one take away from this episode, it’s that if you want to get anywhere in life, you’ll need some experience marketing gift cards…seriously. ————————- FOLLOW US!…
President Of Dallas Media, Brigham Dallas - Episode 308
Jan 15, 2017 • 42 min
President and owner of Dallas Media, CEO and founder of Sugar Me Wax, and Founder of Fat Boys, Brigham Dallas is a real life entrepreneur with a ton of experience in running successful businesses. This episode is literally chalk full of actionable…
COO Of 97th Floor, Wayne Sleight - Episode 307
Jan 8, 2017 • 55 min
97th Floor is a full service digital marketing agency. Everyone on the show at one point or another has worked there. Their COO, Wayne Sleight comes joins us this week to discuss how to grow an agency, improve employee morale, and the right way to use…
President Of Utuber Nation, Anthony Ambriz - Episode 306
Dec 17, 2016 • 53 min
Anthony Ambriz joins to show this week to talk through some YouTube best practices. Are you thinking about starting up YouTube channel? Do you already have one that isn’t doing anything for you? Listen to this episode…there might be at least one good…
Founder Of B2Linked, AJ Wilcox - Episode 305
Dec 11, 2016 • 52 min
AJ Wilcox joins to show to discuss his own startup, B2Linked. We talk about the success he has found and his plans to expand (or not expand) and why. Super good episode. ————————- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes:…
Founder Of Fit Con Utah, Dallin Rogers - Episode 304
Dec 4, 2016 • 43 min
Dallin Rogers, of Fit Con Utah, joins the show to talk about the wild success they have been having as the #1 local fitness conference in Utah. ————————- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter:…
President Of SLCSEM, David Malmborg - Episode 303
Nov 20, 2016 • 52 min
10 years ago David Malmborg and Paxton Gray worked together at CompUSA. David was a hot shot salesman and Paxton was famous for catching a couple of hard drive thieves. Believe it or not, it’s only gone uphill from there. You’ll want to listen to this…
CEO Of GiveIt, MacKay Crookston - Episode 302
Nov 12, 2016 • 47 min
Have a bag of clothes that you are planning on donating? What about some old toys or knick knacks? Don’t waste your time packing it up in your car and taking it to your local donation center, let GiveIt do the heavy lifting. MacKay Crookston, CEO of…
DevMountain CMO, Tyler Richards - Episode 301
Nov 5, 2016 • 52 min
3rd season premier! CMO of DevMountain, Tyler Richards joins the show to talk about how to successfully sell a company for $20M in just 3 years! ————————- FOLLOW US! ————————- iTunes: https://itunes.apple.com/us/podcast/below-the-fold/id1059107933?mt=2…
Hail To The Chief - Episode 226
Sep 30, 2016 • 43 min
It’s been one week since the first presidential debates. This episode focuses on the digital marketing perspective. How can brands leverage events like this for their business? We tackle that question. We also surveyed 100 people around the United States…
Like Anxiety, Content Fails, And More - Episode 225
Sep 24, 2016 • 35 min
Have you ever experienced “like anxiety”? What about “FOMO anxiety”? We discuss both. What about content…have you ever created an amazing piece of content, thinking it was totally going viral and then it sucked? We talk about that too. Let us know your…
Conf Talk - Episode 224
Sep 17, 2016 • 50 min
Have you ever been to a digital marketing conference? Which ones? Did you like it? What about it did you like? Are you a good networker? ————————- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter:…
Computer Vs Computer - Episode 223
Sep 10, 2016 • 49 min
3 main topics in this episode. First, we talk through voice overs. Is it better to hire a professional, or would it be as effective if you do it yourself. Is it better to use a male or female voice? Second, Paxton introduces us to oap.ninja, an SEO…
Location, Location, Location - Episode 222
Sep 4, 2016 • 38 min
Would you be more respected if you worked in a big city like New York or Los Angeles? Would your business be more successful if it was based in San Francisco? In this episode, we talk through whether location matters…all this sans Paxton. :( ————————-…
Stranger Things? - Episode 221
Aug 28, 2016 • 45 min
To be quite honest, I don’t really remember what we talked about on this episode. There was trivia at one point. Oh, we also had a conversation about Stranger Things. If you want us to stay on topic with digital marketing related conversations, shoot over…
Everything Is Dead - Episode 220
Aug 20, 2016 • 53 min
Big news in the digital marketing community lately! Lots of things are giving up the ghost. We talk through Google Hangouts, Moz, Followerwonk, Blab, Tso, and more. Submit topic ideas, ask questions, or send hate mail. We don’t care… ————————- FOLLOW US!…
Why Instagram And Snapchat Are A *Blankety-Blank* - Episode 219
Aug 12, 2016 • 49 min
Instagram came out with their new Stories feature. Some say it is going to be a Snapchat killer. What do you think? ————————- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us:…
What The *Beep* Is Growth Hacking? - Episode 218
Aug 6, 2016 • 47 min
Vincent Dignan recently came to Utah and presented on Growth Hacking. It isn’t obvious to everyone what growth hacking is, so we talked through it, as well as his presentation. Beyond that, you will hear other wild and crazy digital marketing tips,…
Smorgasbord Of Digital Marketing Goodness - Episode 217
Jul 30, 2016 • 47 min
In this episode, we answer questions that came straight from the listeners, talked education in digital marketing and a host of other amazing topics. ————————- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter:…
“Can We Stop Saying Things Are Dead?” - Episode 216
Jul 9, 2016 • 47 min
Are there other fields that you could become expert in that would further your talents in SEO? Should you use a platform like Medium or LinkedIn to publish original content or should it stay on the blog? We tried calling Saunder, but he didn’t answer…so…
Dark Patterns And Ghost Writing - Episode 215
Jul 3, 2016 • 41 min
What are Dark Patterns? Do you know…share with us your thoughts. Also, we are divided when it comes to the use of ghost writers…should they get credit for the work they due or is paying for their anonymity okay? ————————- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes:…
Blah blah blah, Snapchat, the fake death of on-page, and other really important stuff - Episode 214
Jun 25, 2016 • 41 min
Paxton finished his 30 day Snapchat experiment. On-page SEO is dead…oh, wait…no it’s not. Inbound.org is evolving. What’s in your feed? Do you have any Snapchat hacks you’d like to share? ————————- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes:…
BTF Classic - Content Shock
Jun 18, 2016 • 30 min
In this classic episode, the gang talks through content shock. Do you think the world is generating more content that we can possibly consume? This episode is based on an article that was written a few years ago. ————————- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes:…
“Can We Talk About Snapchat?” - Episode 213
Jun 12, 2016 • 42 min
Are you an expert at Snapchat? You could probably teach us a thing or two. Brandon schools Jacob and Paxton on how Snapchat works. What would you add? We also call Aaron Vidas, Founder of StrategyBox and Host of Inflection Point Podcast, to talk about his…
Specialize Vs Generalize - Episode 212
Jun 4, 2016 • 49 min
Is it better to be a Jack of All Trades or to specialize in one specific area? This is the main topic we explore, with others thrown in the mix. We also call Chris Dayley for his perspective. ————————- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes:…
The Future Of Digital Communication - Episode 211
May 28, 2016 • 43 min
This is a continuation of the conversion we had last week about the future of digital communication. Later in the episode, we call Chase Hooley for his take on the topic. ————————- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes:…
Commando Style - Episode 210
May 21, 2016 • 45 min
In this episode, we decided to see what it would look like to not choose a topic prior to recording. We wanted to try and make the conversation a little more organic. Let us know what you think. ————————- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes:…
I’m Converted: A CRO Conversation - A BTF Classic
May 14, 2016 • 34 min
This is a Below the Fold Classic. We got such a good response to this episode that we are posting it again. Enjoy! In this episode the crew sits down with Chris Dayley, who is the owner at Dayley Conversion, a CRO agency. They talk about big CRO…
Are We in A Social First World? - Episode 209
May 7, 2016 • 34 min
How important is social media, really? Is it important enough to make it your first priority when starting a business? How are other companies going about their social campaigns? These are just a few of the questions we talk through. ————————- FOLLOW US!…
Jacob’s Half Show - Tom Critchlow
May 2, 2016 • 27 min
Jacob sits down with Tom Critchlow, now a freelance digital marketing consultant. Previously from Distilled, Google, and Bloom Media. We talk through Tom’s creative process, whether or not to share your secret sauce, digital marketing predictions and…
Oddball Ways Of Making Money Online - Episode 208
Apr 30, 2016 • 49 min
Wanna make some extra cash on the side, but don’t want to take the conventional route? Listen up, because we share some doozies. Here’s a slight teaser, we’ll teach you how to make money by selling your “virgin hair.” You can’t say that isn’t…
Jacob’s Half Show - Agency Highlight - Elevated Third
Apr 26, 2016 • 39 min
Jacob travels to Denver, where he interviews Jeff, Harrison, Nick, and Judd from Elevated Third, a digital marketing agency. This is The Below the Fold Half Show: Agency Highlight Edition. ————————- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes:…
Digital Marketing Pet Peaves - Episode 207
Apr 23, 2016 • 48 min
With experience in the agency, freelance, and corporate worlds, we talk through the many pet peeves that come up in digital marketing. From clients trying to run the show to the never-ending use of QR codes, we cover a wide array of the things that annoy…
The Dos And Don’ts Of KPIs - Episode 206
Apr 16, 2016 • 37 min
Key Performance Indicators (KPI) can make or break your relationship with either your client or employer. What are specific things you can do to prevent these relationships from going sour? The answer, or course, is setting good KPIs. ————————- FOLLOW US!…
Productivity Hacks - Episode 205
Apr 9, 2016 • 44 min
Each member of the crew shares their very own productivity hacks. Some are a little weird while others are just a reminder of how important the little things are. What productivity hacks would you add to the list? ————————- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes:…
What Wikipedia Can’t Tell You About Paid Social - Episode 204
Apr 1, 2016 • 41 min
With special guest AJ Wilcox, we discuss the benefits of paid social. Are you in a position to start spending money in digital? You’ll have some decisions to make. Will you invest in Adwords, Facebook, LinkedIn? Listen to this episode to find out where…
Black Hat SEO - Episode 203
Mar 25, 2016 • 51 min
We talk through the ethics of black hat SEO and it’s impact on digital marketing. Are there still black hat tactics that work? Are people still doing it? These are just a few of the questions that we run through. ————————- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes:…
Personal Branding with John Doherty - Episode 202
Mar 21, 2016 • 43 min
John Doherty joins the conversation to talk about personal branding. ————————- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io
Brandons Show - Inbound Marketing Is Freaking Important
Mar 15, 2016 • 17 min
In our very first episode of “The Half Show” Brandon discusses inbound marketing and why it’s so valuable. Often companies look at inbound marketing as the “cherry on top” of their Sales and put much of their money towards building Sales teams. Brandon…
Ideal Work Environments - Episode 201
Mar 12, 2016 • 28 min
Open office vs cubicles vs office vs at-home. How do you deal with distractions (meetings, managers, co-workers, or water-cooler conversations)? How much uninterrupted time do normal workers vs managers need? Should managers be interruptible? The four of…
Creating A Team With Passion - Episode 121
Mar 5, 2016 • 30 min
This week’s episode is the season finale of Season 1! Joining the celebration is Jayme Jenkins, the Director of Digital Marketing at Allen Communication. In this episode, the crew talks about how to build a team that has the same passion as you. Whether…
Staying up-to-date on Digital Marketing - Episode 120
Feb 27, 2016 • 30 min
In this week’s episode the crew talks about the process of staying up-to-date in an industry that changes constantly. With so much “noise” on the web with thousands of marketers offering advice, how do you pick and choose which sources you will listen to?…
Defining Your Target Audience - Episode 119
Feb 20, 2016 • 25 min
In this weeks episode, we explore different methods of defining your target audience. Whether you are in a very niche space or you are targeting a wide range of demographics, we cover it all…well, at least a lot of it. There are two main underlining…
Beware of Automation? - Episode 118
Feb 12, 2016 • 24 min
This episode is based on the video “Humans Need Not Apply”. Will digital marketing ever get to the point where we get automated out of a job? This is the question that leads our conversation in this episode. This is not a new topic, humans have seen the…
Psychological Biases - Episode 117
Feb 5, 2016 • 28 min
Psychological biases that may affect your digital marketing strategies. The Halo effect - Have you considered how a customer’s or visitor’s previous experience with your brand might affect your current campaign? How can you take advantage of this bias?…
2016 Digital Marketing Predictions - Episode 116
Jan 30, 2016 • 32 min
Social is going to expand with new platforms and greater adoption of human-to-human connections. Brands are going to learn how to better connect to their audiences. Organic influencers and evangelists (as non-owners) will become a greater force for brands…
Thought Leadership; Where Does It Belong - Episode 115
Jan 23, 2016 • 23 min
Where does your thought leadership content belong? The team discusses how to expand your thought leadership without losing the strength of your authority. ————————- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter:…
Content Shock - Episode 114
Jan 16, 2016 • 30 min
Why content marketing is not a sustainable strategy…or, is it? ————————- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io
I’m Converted: A CRO Conversation - Episode 113
Jan 8, 2016 • 34 min
In this episode the crew sits down with Chris Dayley, who is the owner at Dayley Conversion, a CRO agency. They talk about big CRO misconceptions and discuss best practices when it comes to CRO. ————————- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes:…
The Decay And Fall Of Guest Blogging - Episode 112
Jan 2, 2016 • 25 min
In this episode the crew discusses the state of guest blogging. Is guest blogging for SEO really dead? Listen to the episode to see if you should be worried, and how you can “future-proof” your linking building efforts. ————————- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes:…
In-house vs agency SEO: where do you start? - Episode 111
Dec 25, 2015 • 28 min
Whether you’re a business that needs SEO work, or someone looking to start a career in SEO, this discussion is for you. ————————- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us:…
Where Should Content Ideation Begin? - Episode 110
Dec 19, 2015 • 29 min
Should you trust your content creation to the “big idea” person with their grand concepts, who might not fully understand the target audience, or should you rely more on your “behind the scenes” people who see the data behind what has been successful?…
Adblocking: Who’s got the tab? - Episode 109
Dec 11, 2015 • 31 min
Adblocking is exploding, who’s going to pick up the tab? Who are the winners and losers? Publishers? Consumers? Is it ethical? How [can everyone win]? Adblocking may force advertisers’ and publishers’ hands. ————————- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes:…
Should You Share Your Secret Sauce - Episode 108
Dec 7, 2015 • 32 min
Should you (or your agency) share your secret sauce? Is it dangerous? Will you lose your competitive advantage? Or does it benefit the whole industry and actually bring you more business and success due to your increased authority [loaded question]?…
It’s a Battle Royale: SEO vs PPC - Episode 107
Nov 29, 2015 • 37 min
We have SEO in one corner (with Jacob, Nathan, Brandon, & Paxton), and PPC in the corner-opposite (with Brigham all by his lonesome). Can PPC hold out against the 4:1 odds? In this episode, we brought a special guest (Brigham Dallas) to discuss both the…
Is a 4-year Degree Necessary in Digital Marketing? - Episode 106
Nov 27, 2015 • 35 min
The four of us have very different educational backgrounds, and yet, we’ve found success in Digital Marketing. In this episode, we discuss what we each feel about education (both formal & informal). We each discuss what we do to stay at the “top of our…
Biggest Mistakes Digital Marketers Are Making - Episode 105
Nov 22, 2015 • 32 min
The team talks about the biggest mistakes being made by digital marketers today. We talk about building for bots instead of users, not repurposing good content, putting too much focus on links, and failing to rely on all the data we have access to in…
Work-Life Balance as a Digital Marketer - Episode 104
Nov 20, 2015 • 35 min
We talk about work/life balance as a digital marketer. Each of us started our digital marketing careers at an agency, and each of our careers have quickly morphed. Paxton is the Director of Marketing Operations of an agency (also a ROWE company); Brandon…
Biggest Bang For Your Buck - Episode 103
Nov 16, 2015 • 33 min
If you had to pick two digital marketing tactics, which would they be, and why? We each discuss which two tactics would get the most “bang for your buck”. ————————- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter:…
Social Media Early Adoption - Episode 102
Nov 14, 2015 • 32 min
We discuss the early adopter advantage, and the risks vs rewards of choosing one platform over another. Time management, what things you should look out for, and other things you should stay away from. ————————- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes:…
Ethics In Digital Marketing - Episode 101
Nov 10, 2015 • 34 min
As the inaugural episode, BelowtheFold.io explores ethics in the digital marketing world. Do they exist, and if so, how are they defined? ————————- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter:…