What Works

What Works

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Candid Conversations About Running & Growing A Small Business


EP 255: Taking Stock & Setting New Intentions With Podcasting Advocate Elsie Escobar
Dec 12 • 44 min
The Nitty-Gritty: * Why podcast advocate Elsie Escobar created a personal process for looking back over the year and setting her intentions for the year to come* How setting clear boundaries helps her to stay on top of her commitments and execution* The…
EP 254: Transforming Your Business Model With Growth & Impact Strategist Toi Smith
Dec 10 • 45 min
The Nitty-Gritty: * Why Toi Smith made the shift from virtual assistant to online business manager to growth & impact strategist* How she reassessed the true value behind what she was offering her clients so she could rework her business model* What…
EP 253: Discovering The Joy of Missing Out With Inkwell Press Founder Tonya Dalton
Dec 3 • 46 min
The Nitty-Gritty: * How The Joy Of Missing Out author Tonya Dalton discovered the stories and self-talk that were keeping her from really enjoying life and celebrating her success* Why identifying the litmus tests she put herself through helped her…
EP 252: Making New Clients Feel At Home With SmartStart Founder Linda Lopeke
Nov 26 • 47 min
The Nitty-Gritty: * Why SmartStart founder Linda Lopeke has every potential client complete a rigorous application* How she sets expectations clearly from the get-go so that every client has the best chance of getting results* What inspired her approach…
EP 251: Teaching Customers How To Use Your Product One At A Time With Tyme Iron Creator Jacynda Smith
Nov 21 • 35 min
The Nitty-Gritty: * How Tyme founder Jacynda Smith manages 100-200 individual consultations with new customers each week* Why these personalized consultations help Tyme delight 90% of frustrated customers* How virtual styling sessions create a feedback…
EP 250: Creating Wildly Fun Client Experiences With Allie LeFevere
Nov 19 • 42 min
The Nitty-Gritty: * Why Obedient Agency co-founder Allie LeFevere believes so strongly in the power of humor to build a brand and market a product* How the agency incorporates humor into every touchpoint of their client experiences* The brainstorming…
EP 249: Standing Out With Exceptional Customer Experiences With Project Army Founder Viktor Nagornyy
Nov 12 • 44 min
The Nitty-Gritty: * How Project Army founder Viktor Nagornyy discovered his opportunity in the website support & hosting market* The reason he decided to do the opposite of industry standards when it comes to key customer policies* How he landed on…
EP 248: What’s Working In Setting Boundaries While Delighting Customers With Coach Nicole Lewis-Keeber
Nov 7 • 38 min
The Nitty-Gritty: * What business therapist & mindset coach Nicole Lewis-Keeber does to help her clients identify boundary issues in their businesses* Why clear communication is key to have a great relationship with your business and your customers* How…
EP 247: Managing Exceptional Client Experiences In Less Time With Coach Ashley Gartland
Nov 5 • 37 min
The Nitty-Gritty: * How Ashley Gartland works with her business coaching clients to help them streamline their own work and reduce their sense of overwhelm* What goes in her welcome email to keep new clients from feeling overwhelmed as they’re getting…
EP 246: Learning From Your Mistakes With Leadership Developer & LMFT Rebecca Ching
Oct 29 • 50 min
The Nitty-Gritty: * How Potentia Therapy founder Rebecca Ching learned from key mistakes she made bringing her vision to life* What she does differently today when she’s finding the right people for her team* Why learning to lead has made her less lonely…
EP 245: Coaching Yourself To Stick With It With Original Impulse Founder Cynthia Morris
Oct 22 • 43 min
The Nitty-Gritty: * How coach & author Cynthia Morris has coached herself through 20 years of growth as an entrepreneur* How she battles the “octopus of lots of different offers & ideas” that sneaks up on you when you’ve been in business that long* Why a…
EP 244: Managing Anxiety As An Entrepreneur With Supernova Collective Creator Jo Casey
Oct 17 • 45 min
The Nitty-Gritty: * How coach and business strategist Jo Casey manages her anxiety as an entrepreneur* The situation that revealed just how big an impact anxiety had on how she ran her business* How setting clearer boundaries and doubling her rates helped…
EP 243: Living Up To Your Own Expectations With ClickMinded Founder Tommy Griffith
Oct 15 • 37 min
The Nitty-Gritty: * Why Tommy Griffith left a job he loved at AirBnB to pursue growing his side hustle, a digital marketing education company called ClickMinded* How his expectations of life as an entrepreneur collided with the reality of executing his…
EP 242: Embracing Uncertainty To Grow Your Business With Co-Creating Inclusion Founder Alethea Fitzpatrick
Oct 8 • 43 min
The Nitty-Gritty: * How Co-Creating Inclusion founder Alethea Fitzpatrick took a long & winding road to creating her new company* Why embracing uncertainty has helped her stay flexible while building her business* The many pivots she’s made from…
EP 241: Finishing What You Start With Start Finishing Author Charlie Gilkey
Oct 3 • 50 min
The Nitty-Gritty: * Start Finishing author Charlie Gilkey explains the relationship between resilience and finishing the projects and plans we start* Why tensions like mastery versus growth, structure versus novelty, and serving ourselves versus serving…
EP 240: Leveraging Commitment To Find What Works With Tara McMullin And Big Dreams Bold Moves Host Malia Russell
Oct 1 • 67 min
The Nitty-Gritty: * How What Works founder Tara McMullin realized that business had gone off track* Why she chose to pivot to a building community-oriented business support network instead of offering coaching or online courses* What mistakes she made…
EP 239: Expanding Your Capacity Beyond The Classroom With Design Dance Founder Debra Giunta
Sep 26 • 40 min
The Nitty-Gritty: * How Debra Giunta’s vision for Design Dance led her to make specific hiring decisions as the company grew in scale* Why she waited 6 years to hire herself on full-time* How her dance program and curriculum adapts depending on the school…
EP 238: Scaling Up With A Certification Program With The Ops Authority Founder Natalie Gingrich
Sep 24 • 40 min
The Nitty-Gritty: * Why The Ops Authority founder Natalie Gingrich opted for scale using a certification program instead of building out an agency* What she created first on the way to developing her certification program* How she determined what the…
EP 237: Discovering What Scales With Writer & Maximum Impact Founder Katey Schultz
Sep 19 • 45 min
The Nitty-Gritty * How writing mentor Katey Schultz knew she wanted to scale up her Monthly Mentorship program* What she did first to scale… and why it wasn’t enough to meet her goals or her personal needs* Why some big mindset shifts were key to seeing…
EP 236: Leveraging Your Special Sauce With Speaking Your Brand Founder Carol Cox
Sep 17 • 42 min
The Nitty-Gritty: * How Speaking Your Brand founder Carol Cox realized she was at capacity and hungry for more* Why she chose to hire & train another speech coach instead of moving into online courses* The mindset work she needed to do to prepare herself…
EP 235: What’s Working To Scale With Software With Scale Spark Founder Susan Boles
Sep 12 • 47 min
The Nitty-Gritty: * How ScaleSpark founder Susan Boles uses software to solve capacity problems for her clients and help them scale up* Why she starts with a software audit before making any changes—and how you can too* What she looks for when considering…
EP 234: Choosing Not To Scale With Oki Doki Co-Founder Marie Poulin
Sep 10 • 36 min
The Nitty-Gritty: * Why a cocktail party conversation prompted Marie Poulin to confront the assumption that scaling your business is the ultimate goal* How Oki Doki’s hybrid business model works—and why it’s the perfect approach for Marie and her partner,…
EP 233: Creating Scale With A Single Offer With Membership Guys Co-Founder Callie Willows
Sep 5 • 37 min
The Nitty-Gritty: * Why Callie Willows and her partner decided to go “all in” on a membership site as their only offer* How she stays on up to date with the content and conversation inside the community* Why member experience is their top priority and…
EP 232: Scaling From The Start With Yellow House Media Co-Founders Sean & Tara McMullin
Sep 3 • 51 min
The Nitty-Gritty: * Why Sean & Tara McMullin are starting a second company, Yellow House Media, and keeping scale in mind from the get-go* How they’ve prioritized doing every task like they’ll have to do it again tomorrow* Why they’re keeping future hires…
EP 231: Taking Risks And Experimenting With Confidence With Author & Online Business Manager Victoria Klein
Aug 29 • 41 min
The Nitty-Gritty: * How Victoria Klein questioned her choices and assumptions to try some decidedly unexpected things in her business and life* Why she decided to go back to school to study Japanese and how the decision gave her a fresh perspective on her…
EP 230: Finding The Confidence To Come Back After Major Loss With Book Coach Jodi Brandon
Aug 27 • 40 min
The Nitty-Gritty: * Jodi Brandon took nearly 2 years away from full-time work on her small business to care for her dying mother* When and how she made the decision to step back from her business and step up for her mom* How she kept things going…
EP 229: Leveling Up Your Confidence With Lawyer Victoria R. Clark
Aug 22 • 35 min
The Nitty-Gritty: * Why attorney Victoria R. Clark decided to leap into her own solo law practice just 5 years out from law school* How she’s focused on working through her weaknesses and supporting her business with each new challenge* What happened when…
EP 228: Trusting Yourself & Your Decisions With Coach Katie Linder
Aug 20 • 39 min
The Nitty-Gritty: * How podcaster & coach Katie Linder uses her Radical Self-Trust framework to ensure her life and goals support her confidence* Why she finds confidence in sharing the work she’s most passionate about as she’s creating it* The 6…
EP 227: Raising Your Prices With Confidence With Content Marketing Strategist Abby Herman
Aug 15 • 35 min
The Nitty-Gritty: * Why Abby Herman, founder of Write Solutions, set her prices so low to begin with* How she realized she needed to raise her prices and how long it took to make it happen* What happened when she realized that her prices were only part of…
EP 226: Showing Up With Confidence With Tell Me A Story Founder Hillary Rea
Aug 13 • 42 min
The Nitty-Gritty: * How Hillary Rea, founder of Tell Me A Story, discovered her love of rich and nuanced storytelling* What she does to help new storytellers find more confidence in themselves and their ability to perform* What triggered a recent crisis…
EP 225: Finding The Confidence To Close Big Deals With Edios Media Co-Founder Michael Karsh
Aug 8 • 41 min
The Nitty-Gritty: * How Edios Media‘s target clients have evolved over their 3 years in business* What happened with co-founder Michael Karsh and Elizabeth Madariaga got the chance to pitch a project for Google* Where Michael sources his confidence while…
EP 224: Building Confidence Through Consistent Action With Shatterboxx Design Founder Jamie Varon
Aug 6 • 58 min
The Nitty-Gritty: * How Jamie Varon decided to embrace an “effortful” attitude and put more intention into her work* Why living and working from France reset her satisfaction meter and helped her find a new level of confidence* Her weekly writing practice…
EP 223: Confusing Confidence and Status With What Works Founder Tara McMullin
Aug 1 • 12 min
I opened my email and saw the message that brightens the spirit of any cross-country traveler: my upgrade was confirmed. Even better, this upgrade included my daughter. Lola has always loved flying but this was her first First Class flight. Of course, she…
ANNOUNCING: The Candid Confidence Project
Jul 30 • 4 min
It doesn’t matter how long you’ve been in business… Any entrepreneur can suffer a crisis of confidence. Late last year, I felt woefully unprepared and underskilled for the task I had in front of me. I felt like I had been faced with setback after setback,…
EP 222: Planning & Hosting Events All Over The World With Brazenist Founder Brooke Roberts
Jul 23 • 59 min
The Nitty-Gritty: * How Brazenist founder Brooke Roberts left rural Kansas for a life and business in global travel* What Brooke learned about planning and hosting events from her career and businesses* The exact process she uses to plan events for her…
EP 221: Fitting Business Into A Full-Time Travel Lifestyle With Amy Scott
Jul 16 • 42 min
The Nitty-Gritty: * Why Amy Scott, founder of Nomad Editorial and Nomadtopia, quit her office job and started traveling full-time back in 2004* How she ramped up from freelancing to running her own businesses* How the technology she uses has changed over…
EP 220: Managing A Team From The Road With Kinetics Consulting Co-Founder Kate Leese
Jul 9 • 44 min
The Nitty-Gritty: * Why Kate Leese and her husband decided to travel full-time in an Airstream while building Kinetics Consulting* How the logistics of running a business from the road have impacted their approach and operations* The tools and method she…
Ep 219: Prioritizing Time Off With Calibrate Your Year Creator Kelly Higdon
Jul 2 • 30 min
The Nitty-Gritty: * The day Kelly Higdon realized she couldn’t keep working at the pace she was working at* How she plans her year to prioritize her life—and then fits her business in the space left over* What she’s changed to allow for taking 3 months…
Ep 218: How I Build Flexibility Into My Business With Tara McMullin
Jun 27 • 11 min
As you’re listening to this, I’m somewhere between the White Mountains of New Hampshire and Acadia National Park in Maine. Sean and I are celebrating our 1st wedding anniversary in the only way we how: in a National Park! That’s right, I’m on vacation—but…
Ep 217: Finding A Niche Audience With Bawdy Bookworms Founder Thien-Kim Lam
Jun 25 • 30 min
The Nitty-Gritty: * What inspired Thien-Kim Lam to develop a subscription box and virtual book club for a niche audience* How she channeled her love of romance books and her experience selling adult toys into the subscription she would have loved to buy…
Ep 216: There’s No “Right” Way To Grow Your Audience
Jun 20 • 30 min
All this month, we’ve been talking about building an audience here on the podcast—and we’ve been asking members of The What Works Network, well, what’s working for them when it comes to audience-building and marketing their businesses. Some people have…
EP 215: Growing An Audience Together With Community Builder Eli Trier
Jun 18 • 42 min
The Nitty-Gritty: * Why Eli Trier embarked on her first community project—and the results she experienced from that first project* How facilitating community projects help her reach important business goals and build her audience* The exact process Eli…
EP 214: Creating Content That Stands Out with Awkward Marketing Creator Rachael Kay Albers
Jun 11 • 41 min
The Nitty-Gritty: * How Rachael Kay Albers got the idea to create a “business comedy show“* Why Awkward Marketing really stands out—even when plenty of other marketers are using video to promote their businesses* How the show supports her web design &…
EP 213: What’s Working In Finding New Fans With SEO Coach Kim Herrington
Jun 6 • 43 min
The Nitty-Gritty: * Why Kim Herrington believes start content creation is the key to building your audience and getting off the social media treadmill* How she used 20 targeted articles to boost a website’s traffic by 1000%* The tools she uses to discover…
EP 212: Building Your Audience Behind The Scenes With Social Media Strategist Andrea Jones
Jun 4 • 41 min
The Nitty-Gritty: * Why social media marketing agency founder Andréa Jones doesn’t try to game the social media algorithms to build her audience and, instead, spends a lot more time behind the scenes* How she finds people to connect with, how she starts…
EP 211: Building An Audience With Tara McMullin
May 30 • 17 min
A year ago this week, I deleted about 12,000 people off my email list. That meant that my audience shrank by about 80% with the push of a button. GDPR was going into effect and, while I wasn’t caught up in the mass hysteria happening in the digital…
EP 210: Doing Less To Achieve Your Goals With Do Less Author Kate Northrup
May 28 • 45 min
The Nitty-Gritty: * How Kate Northrup started doing less by accident—and why she decided to move forward doing less on purpose* The exercise Kate used to determine the 2 activities that have led to her biggest business wins* How the way Kate asks for and…
EP 209: 7 Surprising Things Small Business Owners Learned When They Ran The Numbers
May 23 • 42 min
Imagine the open rate on the last email you sent to your subscribers. Think about the net profit your business has generated already this year. Consider how many people viewed your last video, clicked on your blog post, or listened to your last podcast…
EP 208: Pricing By The Numbers With Systems Saved Me Founder Jordan Gill
May 21 • 47 min
The Nitty-Gritty: * How Jordan Gill used data and experience to set competitive prices for her business operations firm* Why she focused on serving seasonal service-based businesses and how that impacts the way she delivers her service* The stat she used…
EP 207: What’s Working In Tracking Your Business Finances With Kaitlyn Louvier From Bench
May 16 • 28 min
I know plenty of small business owners who struggle with how to price their products or how much to invest in advertising. I see people question whether they can hire someone to help or whether that conference is in their budget. And at the heart of all…
EP 206: Choosing Between Two Businesses With Grace & Vine Founder Madison Wetherill
May 14 • 38 min
The Nitty-Gritty: * Why Madison Wetherill found herself the owner of two small businesses—and how she knew something had to change about the way she was managing them* How Madison came to think of herself as a “busy person” and why that impacted the way…
EP 205: What’s Working In Traffic & Analytics With Rita Barry
May 9 • 41 min
The Nitty-Gritty: * Why Rita Barry chose to focus on helping clients understand the numbers when it comes to their website traffic* The mistakes small business owners make that prevent them from taking advantage of the information they have* The first…
EP 204: Creating Value After Going Viral With Jennifer Johansson
May 7 • 34 min
The Nitty-Gritty * How Jennifer Johansson started promoting her art on Pinterest* What happened when one of her pins was repinned over 50,000 times—and why it created a spike in traffic but not in sales* How she regrouped and made a decision to create a…
EP 203: Running Your Business By The Numbers With Tara McMullin
May 2 • 7 min
When I signed off on my taxes last month, it was the first time in 10 years that I didn’t owe any money to the IRS. In fact, I got a refund. Now, I’d love to tell you that’s because I was much more diligent with my financial planning. And, that is…
EP 202: Rebuilding Your Business After A Break With Ad Strategist Claire Pelletreau
Apr 30 • 45 min
The Nitty-Gritty: * What happened when Facebook ad strategist Claire Pelletreau returned to her business after an unexpectedly long maternity leave* Why she took a gig subcontracting from another ad strategist* How she found her confidence as a…
EP 201: Turning A Side Project Into Your Main Gig With Work Brighter Founder Brittany Berger
Apr 25 • 41 min
The Nitty-Gritty: * How Brittany Berger came up with the idea for the Work Brighter newsletter* How Work Brighter evolved as she continued to work her day job—and then as she struck out on her own* What her current vision for Work Brighter is and how it…
EP 200: Weathering The Ups & Downs Of Entrepreneurship Over The Long Haul
Apr 23 • 67 min
Even for successful entrepreneurs and small businesses, sometimes things don’t go to plan. The longer you’re in business, the more times you’ll deal with projects that don’t work out, offers that don’t sell, or strategies that take you down the wrong…
EP 199: Leveling Up Using A Simple One-Day Event With The CEO Retreat Creator Racheal Cook
Apr 16 • 44 min
The Nitty-Gritty: * How Racheal Cook scratched her own itch and created a 1-day event without a “grand plan”* Why the CEO Retreat helped her overcome a persistent challenge for her clients* How the event evolved to become a key part of how her business…
EP 198: Finding A New Opportunity To Serve With Abundance Practice Building Founder Allison Puryear
Apr 11 • 35 min
The Nitty-Gritty: * How a conversation at a networking event planted a seed for Abundance Practice Building founder Allison Puryear* What the first business coaching program Allison led looked like* Why she knew this opportunity was the right thing to…
EP 197: Growing A Sold-Out Program From The Seed Of An Idea With Fix My Churn Founder Val Geisler
Apr 9 • 51 min
The Nitty-Gritty * Why Val Geisler, email marketing specialist and founder of Fix My Churn, used a 2-hour workshop as a test run for a bigger program* How she sold the workshop to her email list and followers* What she did after the workshop to flesh out…
EP 196: Building An Empire One Piece of Content At A Time With Bonnie Gillespie
Apr 2 • 47 min
The Nitty-Gritty: * How Bonnie Gillespie started building her content empire before she even started a business* Why a 3-ring binder was all the evidence she needed to know it was time to write her first book* How she used an automated Twitter account to…
EP 195: How Small Ideas Lead To Big Success With Tara McMullin
Mar 28 • 9 min
The Nitty-Gritty * Tara shares the story of how the seeds she panted at the beginning of her business journey have grown into The What Works Network* How a small action now can turn into big success for your small business down the line * Why your next…
EP 194: Finding A Niche In A Crowded Market With Photographer Janeris Marte
Mar 26 • 29 min
The Nitty-Gritty * How Janeris Marte transformed her photography business when she went from a jack of all trades to specializing in adoptive families* The simple strategy Janeris uses to connect with prospects* How she designed photography packages that…
EP 193: Doing More With Less: How Small Business Owners Take A Minimalist Approach
Mar 21 • 24 min
Imagine you want to get stronger. What do you do? If you’re like me, you’d head to the gym, grab some dumbbells, and start squatting, pressing, and curling as many times as you could until your legs and arms felt like they wanted to fall off. It turns…
EP 192: Creating What You Love Using Patreon With Real Talk Radio Host Nicole Antoinette
Mar 19 • 56 min
The Nitty-Gritty: * How Nicole Antoinette pivoted her business to focus solely on her podcast, Real Talk Radio* The question she asked herself to ensure the longevity of the podcast once she started it* Why she chose a community-funded business model…
EP 191: Your Business Is A Mess–And That’s Okay With Tara McMullin
Mar 14 • 9 min
The Nitty-Gritty: * Tara shares why it’s important to clean things up–but not get caught up in making things perfect* Why the mess exists–and how that’s a feature, not a bug* How to use hypotheses instead of discrete goals to learn more about what works…
EP 190: Getting It Done In Just 3 Days Per Week With Oasis Center For Craniosacral Therapy Founder Mindy Totten
Mar 12 • 34 min
The Nitty-Gritty: * Why bodywork practitioner Mindy Totten decided to take her 6.5-day per week business and turn it into a 3-day per week business* How specializing on a single modality helped her earn more while working less* The internal shift Mindy…
EP 189: What’s Working In Community Building With Mighty Networks’ Senior Community Strategist Audra Lindsey
Mar 7 • 49 min
The Nitty-Gritty * What makes for a vibrant and engaged online community or group* The workflows that Audra Lindsey has used to save time and streamline how she manages large communities* The importance of getting members to talk to each other* How doing…
EP 188: Streamlining Your Business Model To Just One Offer With Services That Sell Creator Jereshia Hawk
Mar 5 • 39 min
The Nitty Gritty On Streamlining Your Business Model: * Why Jereshia Hawk quit trying to build a suite of products and streamlined her business model to just one offer* The mindset challenge she had to overcome to make the decision to retire her old…
EP 187: Spring Cleaning Your Small Business
Feb 28 • 14 min
The Nitty Gritty: * Why taking the time to tidy up your business is so important * The 3 ways Tara has cleaned up her business over the last few years* Information on The What Works Network Spring Cleaning Virtual Conference* Plus, a sneak peek of…
EP 186: Finding Clients On LinkedIn With Career Stories Founder Kerri Twigg
Feb 26 • 39 min
The Nitty-Gritty on Finding Clients on LinkedIn: * How career coach Kerri Twigg is using LinkedIn to find clients and generate more than 30 requests for services per day* The process she uses to vet new connections and establish a relationship with the…
EP 185: Finding Your Personal Networking Style
Feb 21 • 22 min
You might think of me as a fairly gregarious entrepreneur who delights in inviting strangers on to this very podcast for conversations about life and business. But… In many ways, I’m a walking, talking introvert meme. I’m a bit of a loner. I would much…
EP 184: Taking Your Small Business Seriously With Lauren Caselli Events Founder Lauren Caselli
Feb 19 • 37 min
The Nitty-Gritty: * The moment Lauren Caselli knew her event planning business (and her life) needed a fresh approach* Why she chose “seen” as her word for 2018 and how that philosophy helped her make significant changes to the way she does business* Why…
EP 183: What’s Working In Professional Networking With Rebelle Con Founder Shannon Siriano Greenwood
Feb 14 • 29 min
The Nitty-Gritty: * Why Shannon Siriano Greenwood decided to explore lifestyle design by bringing people together at Rebelle Con* How she is currently expanding her professional network and meeting new people to support her* The #1 mistake Shannon sees…
EP 182: Launching A Brand On A Mission With Fear Her Fight Athletics Founder Maria Rodriguez
Feb 12 • 42 min
The Nitty-Gritty: * Why Maria Rodriguez started Fear Her Fight Athletics–and the surprising results of her initial product launch* How Maria centers her mission to empower people of all shapes, sizes, and identities in the gym* The key question Maria asks…
EP 181: How Tara McMullin’s Brand Has Evolved Over The Last 10 Years
Feb 7 • 55 min
The Nitty-Gritty * The many ways Tara McMullin’s business and brand has changed over the years* Why she finally feels able to be 100% honest with her brand and content* How to nurture community culture that affirms the contribution of every member* Why…
EP 180: Selling & Hosting Retreats With Writer Jennifer Louden
Feb 5 • 41 min
The Nitty Gritty: * What Jennifer Louden has learned about hosting & selling retreats in the 20 years she’s been running them* How far in advance Jen starts planning for a retreat–and how far in advance she starts marketing a retreat* The core role…
EP 179: Reimagining The Coaching Business Model With Business Strategist Kyla Roma
Jan 29 • 42 min
The Nitty-Gritty on Kyla’s Coaching Business Model: * How business strategist Kyla Roma created a new coaching business model that combines both her needs and her clients’ needs* Why Kyla decided to change things up and what constraints inspired her to…
EP 178: The Most Productive Habits Of Thriving Small Business Owners
Jan 24 • 24 min
Well, we’ve nearly made it to the end of another January. As of today, I’m 24 days into my first Whole30. I’m 4 weeks into a new training program. I’m 14 posts into committing to writing and sharing more often on Instagram and LinkedIn. I’m 4 weeks into…
EP 177: Evolving Your Entrepreneurial Mindset With Life, Listened Co-Founder Meagan Francis
Jan 22 • 41 min
Meagan Francis, founder of Life, Listened, discovered a whole new entrepreneurial mindset as she made the transition from the owner of a content marketing business to the employee of a marketing & communications firm to the head of her own podcasting…
EP 176: Shaping Your Message While Sharing It With The World With Scholar Shape Founder Margy Thomas
Jan 15 • 41 min
The Nitty Gritty * Margy Thomas, Ph.D. and founder of ScholarShape, supports academics and researchers in telling their stories through what she calls the Story-Argument concept. This tool or strategy, applied to her clients’ work, turns their text into…
EP 175: What’s Working (And What’s Not) In Facebook Ads With The Ad Strategist Founder Amanda Bond
Jan 10 • 53 min
The Nitty Gritty: * Why Facebook ad costs have risen so dramatically and what we’ve been doing that contributes to the problem* The metric that Amanda Bond encourages her clients and students to prioritize instead of Cost Per Lead* How skewed expectations…
EP 174: Creating Real Value On Social Media With Creative Genius Law Founder, Patrice Perkins
Jan 8 • 33 min
After over 10 years in this business, I’ve seen a lot when it comes to social media. I’ve been around for Blogspotting and LiveJournaling. I’ve seen the rise and fall of the Twitter empire. I remember when organic reach on Facebook was a given and I…
EP 173: Investing In Physical Products With Inkwell Press Founder Tonya Dalton
Jan 3 • 40 min
A few weeks ago, Derek Halpern—who has made millions of dollars selling online courses—announced that he was quitting information marketing. He said he was burnt out. He’d lost track of why he was in the business in the first place. His information…
EP 172: Reapproaching High-Touch Services With Perfect Planning Events Founder, Tara Melvin
Dec 27, 2018 • 39 min
Imagine making money in your sleep. When I first started selling ebooks and courses that’s all anyone could talk about, and I’ll admit that the first time I woke up to money having been deposited in my PayPal account over night, I was pretty damn excited.…
EP 171: Focusing On Real Relationships With The Jordan Harbinger Show Host Jordan Harbinger
Dec 25, 2018 • 45 min
It’s tempting to think that all the time you spend on social media, writing articles, creating podcast episodes, or recording videos is time spent building relationships. Heck, I’m doing it right now. Every podcast episode I create is an effort to create…
EP 170: 5 Trends Shaping Small Business In 2019: Prioritizing Sustainability With The When I Grow Up Coach Michelle Ward
Dec 20, 2018 • 43 min
This January, I’m celebrating 10 years as a small business owner. To say that a lot has changed since I started my very first website while breastfeeding my infant daughter is an extreme understatement. It’s not just the marketing tactics we rely on or…
EP 169: Leveraging The Wing Woman Effect With Build Yourself Workshop Founder Mia Scharphie
Dec 18, 2018 • 44 min
The Nitty Gritty * The origin story of the “wing woman effect” * How Mia Scharphie, founder of Build Yourself Workshop, uses what she calls a Virtuous Circle to connect with other business owners and grow her company (and how it differs from a mastermind)…
EP 168: Shifting Your Mindset To See Yourself And Your Small Business Differently
Dec 13, 2018 • 30 min
Both as humans and as business owners, we tell ourselves stories. I might tell myself that no one will pay what I need to charge for my work. You might tell yourself that you can’t hire anyone who will do the work the way you want it to be done. Someone…
EP 167: Focusing On Bigger, Longer, and Local With Scoop Studios Founder Maggie Patterson
Dec 11, 2018 • 29 min
The Nitty Gritty * Why Maggie of Scoop Studios pivoted from working with online entrepreneurs to local, in-person clients — and how tapping into her existing network made all the difference in finding leads * How Maggie’s role within the agency shifted to…
EP 166: What’s Working In Live Video Broadcasting With Crowdcast Founder & CEO Sai Hossain
Dec 6, 2018 • 32 min
The Nitty Gritty * The live video broadcasting opportunity Sai Hossain saw for creators and entrepreneurs that inspired him to create Crowdcast * How small business owners are generating leads with live video and 2 key ways they are using live video to…
EP 165: Tracking Goals While Managing The Day To Day With Serial Entrepreneur Jessica Fialkovich
Dec 4, 2018 • 32 min
The Nitty Gritty * What Jessica Fialkovich’s daily life looks like as President and Cofounder of Transworld Business Advisors—Rocky Mountain, investor, and nonprofit board of director * How Jessica uses the bottom up approach for setting company goals *…
EP 164: From Special Snowflake To Special Sauce–An Excerpt From Subtle
Nov 29, 2018 • 13 min
I avoided confronting my mindset as a business owner for years. I figured that, if I got the numbers and the strategy right, I could grow my business without worrying about my own personal development or leadership. But the more I looked around, the more…
EP 163: Profiting From Partnerships With Branding Outside The Box Founder Dana Kaye
Nov 27, 2018 • 42 min
The Nitty Gritty * Why speaker, author, and publicist Dana Kaye prefers intentional slow growth in business — and how she manages her company’s growth today * How growing too fast can negatively impact you, your clients, and your business — and, on the…
EP 162: Owning A Business Instead Of A Job With The Freedom Plan Author Natalie Sisson
Nov 20, 2018 • 37 min
The Nitty Gritty * Why Natalie decided to pursue a personal brand under her name — and why she decided to keep The Suitcase Entrepreneur, too. * What Natalie’s personal brand looks like from the inside out — and why she’s considering a done-for-you…
EP 161: Gratitude Is The Whole Customer Experience
Nov 15, 2018 • 33 min
What would 11-star service look like? That’s the question that Brian Chesky asked himself to figure out how he and his team at Airbnb needed support hosts to help everyone involved have an exceptional experience. I first heard this idea of 11-star service…
EP 160: Finding New Customers Without Marketing Your Life Away with Lagom Body Co Founder Kristen Runvik
Nov 13, 2018 • 39 min
The Nitty Gritty * How Kristen Runvik is scheduling her life, job, and business to make sure she’s spending her time the way she wants to * How she divides her time to find balance between her side hustle with her day job * What she does to get the most…
EP 159: What’s Working In Email Marketing With ConvertKit’s Isa Adney
Nov 8, 2018 • 30 min
The Nitty Gritty * Who is succeeding with email marketing today–and how they think about their email lists differently * How ConvertKit makes it easy to test ideas and create a new product * Why simplicity is winning when it comes to email–and how that…
EP 158: Building A New Business From His “Unique Genius” With Strategist Jason Van Orden
Nov 6, 2018 • 44 min
The Nitty Gritty * Why Jason Van Orden ultimately left the business he ran for ten years and how taking a sabbatical helped him get to the heart of why he felt so discontent and uninspired * The identity crisis Jason experienced as he shifted from being…
EP 157: Planning For Parental Leave With StoryMine Co-Founders Catherine Orr & Elena Rue
Oct 30, 2018 • 39 min
The Nitty Gritty * Why Elena and Catherine approached their second pregnancies different from their first — and how that impacts their work at StoryMine * How the cofounders approached their dual pregnancies as an opportunity to implement systems and…
EP 156: Teaching Live Courses For Maximum Results with Yes and Yes’s Sarah Von Bargen
Oct 23, 2018 • 33 min
The Nitty Gritty * Why Sarah decided to offer her online course Bank Boost in a live setting using weekly emails and live Q and A sessions * The values and psychology behind her product pricing and how she markets the live courses in a low-key way without…
EP 155: Small Business Owners Get Honest About Fear
Oct 17, 2018 • 56 min
Underneath their ambitious and confident facades, small business owners experience quite a bit of fear. Since our goal is to bring you honest conversations about what it really takes to run a small business, we thought it was high time to talk about the…
EP 154: Exiting One Business And Starting Another With Jadah Sellner
Oct 16, 2018 • 37 min
The Nitty Gritty * The strategies that led to Simple Green Smoothies’ explosive success: from adopting Instagram early to focusing on the community from day one to zeroing in on a single topic to grow the brand * The pivotal moment when Jadah Sellner knew…
EP 153: More Leading, Less Managing with Wanderwell Founder Kate Strathmann
Oct 9, 2018 • 40 min
The Nitty Gritty * Why making decisions as a collective aligns with Kate Strathmann’s business vision instead of the “this way or the highway” mentality * How Kate pushed past her introvert tendencies to show up for team members and clients and the…
EP 152: Reinventing Your Product–Twice–with Freshbooks Co-Founder Mike McDerment
Oct 2, 2018 • 33 min
The Nitty Gritty * How Mike transitioned from growing his design and marketing firm to creating FreshBooks, an invoicing software tool for small business owners * How a strong value of honesty seeps through the company and results in an open and…
EP 151: Doing More With Less With SystemsRock Founder Natasha Vorompiova
Sep 25, 2018 • 43 min
The Nitty Gritty * Why Natasha sold her digital offerings business arm to focus solely on 1:1 work — and how she gained two clients through sending out an email * How she found ways to bring more of herself into her business * Why Natasha uses…
EP 150: Juggling A Jeweler’s Business Model with Designer Christy Natsumi
Sep 18, 2018 • 40 min
The Nitty Gritty * How Christy’s sustainability values inform her minimalist and unique jewelry designs — and where she sources diamonds and gemstones from * What her weekly schedule looks like — from meeting with clients, working in the studio,…
EP 149: Combining Creativity and Productivity To Do Great Work With Unmistakable Creative Host & Author Srinivas Rao
Sep 11, 2018 • 48 min
The Nitty Gritty * Take a look at Srini Rao’s daily writing routine — from the apps to the systems — that enable him to write 1,000 words a day, every day * How creating for one — rather than many — invokes higher quality work * Why looking at the…
EP 148: Building For Business & Life With Your Spouse with Productive Flourishing’s Charlie Gilkey & Angela Wheeler
Sep 4, 2018 • 48 min
The Nitty Gritty * What boundaries Charlie Gilkey and Angela Wheeler, founders of Productive Flourishing, set to coexist between business and life in a healthy way — plus, some of the rules they follow, like no screens in the bedroom (or in the hot tub!)…
EP 147: Scaling Mental Health Services With Move Forward Counseling Founder Alison Pidgeon
Aug 28, 2018 • 32 min
The Nitty Gritty * Why Alison Pidgeon left her Director role at two outpatient clinics to start Move Forward Counseling, a group mental health practice based in Pennsylvania * The reasoning behind Alison’s choice to stop taking new clients — plus, how she…
EP 146: Wellness Hacking For Time Management Success With Business Strategist Michelle Warner
Aug 21, 2018 • 30 min
The Nitty Gritty * From the ideal diet to meditation to work style, learn how Michelle embraces her Ayurvedic dosha type * How Michelle’s rebel brain held her back in traditional work environments — and how she unleashed it so she could do her best work *…
EP 145: Developing, Manufacturing, & Marketing An Innovative Product With Têra Kaia Co-Founder Bridget Kilgallon
Aug 14, 2018 • 43 min
The Nitty Gritty * How Bridget’s struggle finding tops that fit her body type encouraged her to make her own — and how that pursuit turned into Têra Kaia’s first top, TOURA * The six words the Têra Kaia (formerly Aret Basewear) team uses to influence…
EP 144: Centering Women Of Color In The Outdoors with Color Outside Founder Nailah Blades Wylie
Aug 7, 2018 • 37 min
The Nitty Gritty * Why moving to Salt Lake City from San Diego inspired Nailah to start Color Outside — and how the free meetup transformed into the company it is today * How Nailah budgets, markets, and plans retreats — and why she hosts them in places…
EP 143: Licensing Your Signature Work With Momtography® Creator Beryl Ayn Young
Jul 31, 2018 • 35 min
The Nitty Gritty * How Beryl runs the Momtography® training program, how she landed on the price point, and how she promotes her teachers once they’ve successfully completed the initial training program * Why Beryl’s first step to licensing her work…
EP 142: Growing Organically Through Unconventional Channels with CozyCal Co-Founders Chris Tan & Kat Lu
Jul 24, 2018 • 32 min
The Nitty Gritty * What inspired Chris to start building CozyCal, a simple and easy-to-use online scheduling tool for small business owners and solopreneurs * Why Kat Lu decided to leave her healthcare consulting career to work on product development and…
EP 141: Making Clients Comfortable With Uncomfortable Subjects With Financial Behaviorist Jacquette Timmons
Jul 17, 2018 • 39 min
The Nitty Gritty * How Jacquette uses different themes every month to inform the activities and questions she poses during her monthly dinner series, The Comfort Circle™ * Why Jacquette increased the event pricing from $75 to $150 per person and what went…
EP 140: Paying Attention To The Red Flags With Don’t Panic Management Founder Jess Ostroff
Jul 10, 2018 • 52 min
The Nitty Gritty * The red-yellow-green system Jess Ostroff and the Don’t Panic Management team apply to every potential new client relationship and new hire to help them take the emotion out of it, particularly when it’s not the right fit * What Jess…
SPECIAL: Changing Your Name After 10 Years of Building A Personal Brand With What Works Host Tara McMullin
Jul 3, 2018 • 5 min
When I got married 11 years ago, I was depressed, ashamed, and feeling like I had no opportunities left — in the way only a 25-year-old can feel. I had always planned to keep my maiden name, which was Seefeldt, but I also planned to be a successful…
EP 139: Getting The Best From The People Who Work For You With Eventual Millionaire Founder Jaime Masters
Jun 26, 2018 • 45 min
The Nitty Gritty * Jaime’s lessons from hiring virtual assistants in the Philippines — and why she eventually hired an employee local to her * How Jaime and her team use Asana to manage projects and assign tasks * What books and tools Jaime uses to track…
EP 138: Establishing Authority With Standout Content On Instagram With Achieve Fitness Founders Lauren & Jason Pak
Jun 19, 2018 • 36 min
The Nitty Gritty * How Lauren and Jason Pak, cofounders of Achieve Fitness, use their Instagram to educate and inspire their audience — and why they chose Instagram as Achieve Fitness’ main marketing platform * What their weekly social media schedule…
EP 137: Transitioning Into Intrapreneurship While Maintaining Your Mission With &yet Chief Of Strategy Sarah Bray
Jun 12, 2018 • 40 min
The Nitty Gritty * How Sarah Bray, entrepreneur, author, and digital strategist, transitioned from working exclusively for herself to joining the smart and passionate team at &yet, a design and development consultancy * What it means to be an intrapreneur…
EP 136: Playing Big With A Boutique Music Licensing Company with Catch The Moon Music Founder Cathy Heller
Jun 5, 2018 • 44 min
The Nitty Gritty * How Cathy and her songwriting agency, Catch the Moon Music, manage music inquiries and how they close deals * Hear all the details on Mochas and Music, Cathy’s unique way of putting her music in the hands of music supervisors (hint: it…
EP 135: Growing A Truly Sustainable Business With Art & Eden Founder Susan Correa
May 29, 2018 • 26 min
The Nitty Gritty * The story behind Susan’s personal breakthrough that prompted her to leave a two decade fashion career to launch Art & Eden, a sustainable clothing line for kids * How Susan transformed her approach to business from fast to slow * What…
EP 134: Realizing Your Idea Is So Much Bigger Than You Imagined With Startup Pregnant Founder Sarah K Peck
May 22, 2018 • 41 min
The Nitty Gritty * What inspired Sarah to launch Startup Pregnant (and how that concept pivoted from book to podcast) * Sarah’s strategy for securing sponsors before launching a podcast (hint: it’s all about knowing your target audience and what their…
EP 133: Building A Business In The Feminine Economy With Sister Founder & Director Jennifer Armbrust
May 15, 2018 • 43 min
The Nitty Gritty * How Jennifer’s creative entrepreneurial journey influenced the creation of Sister and Feminine Business School * What led Jennifer to transition from solopreneurship to a brand that’s bigger than her — and how collaboration sets the…
EP 132: Choosing The B Corp Life with Buzz Food Truck Founder Michael Sirianni
May 8, 2018 • 42 min
The Nitty Gritty * Why Michael created Buzz, a rock-and-roll infused sandwich shop on wheels * How he infused his personal values into Buzz — and how those values extend into the culture of the company * Everything Michael learned from taking the B Impact…
EP 131: Optimizing What Works For Your Small Business With Oki Doki Co-Founder Marie Poulin
May 3, 2018 • 48 min
The Nitty Gritty: * Marie shares the role customer interviews have played in the evolution of her online learning software product, Doki * How automation plays an important role in how Marie and her partner manage their workload without assistants or…
EP 130: Crafting Communities–And Happier Businesses–Both Online And Offline With Happy Startup School Co-founder Carlos Saba
May 1, 2018 • 51 min
The Nitty Gritty * What prompted Carlos to shut down a thriving digital agency to start The Happy Startup School * What happiness as a business model looks like — and how Carlos teaches that model to others * Why Carlos includes an application process for…
EP 129: Building a Client Pipeline With Communication Rebel Founder Dr. Michelle Mazur
Apr 25, 2018 • 49 min
The Nitty Gritty: * How Michelle created the “3 Word Rebellion” framework that brings her new client leads * Why Michelle uses a free consultation to book new clients * The importance of Being Boss’s Chalkboard Method for knowing how many clients she…
EP 128: Melding Disparate Passions with Herbalist & Spaceship Builder Lisa Akers
Apr 23, 2018 • 39 min
The Nitty Gritty * The breaking point in Lisa’s life that inspired her to turn to herbalism for answers — and why she decided to study herbalism deeper * How Lisa manages her job as a spaceship builder and her herbalism clients * What specific strategies…
EP 127: Getting Lean For More Meaningful Growth With Textile Design Lab Founder Michelle Fifis
Apr 19, 2018 • 31 min
The Nitty Gritty * Why Michelle Fifis consolidated her offers into her membership program, the Textile Design Lab * The steps Michelle took to achieve greater profitability focusing on doing less and more meaningful growth * What parameters Michelle uses…
EP 126: Navigating The Process Of Rebranding & Repositioning with Truce With Food Creator Ali Shapiro
Apr 17, 2018 • 42 min
The Nitty Gritty * Why Ali’s new brand message is all about shifting the way her clients see themselves * How she draws a connection between health and politics — and positions her opinion in a way that her ideal customers breathe out: “finally, someone…
EP 125: Writing Content For Results with Content Direction Agency Founder Lacy Boggs
Apr 11, 2018 • 44 min
The Nitty Gritty: * Why Lacy is producing fewer “how to” articles and, instead, focusing on “riffing” on the leading edge of content marketing thought leadership * How she’s developing a process for asking for referrals after realizing her top clients…
EP 124: Co-Writing A Book To Grow Your Brand With Being Boss Author Emily Thompson
Apr 9, 2018 • 39 min
The Nitty Gritty * The four reasons why Emily and Kathleen, co-hosts of the Being Boss podcast, chose to traditionally publish their first book, Being Boss, instead of self-publishing (and how they weighed the pros and cons of each) * What the…
Profit. Power. Pursuit. Is Now What Works
Apr 5, 2018 • 3 min
I’ve got a question for you: Could you keep running your business like this for the next 15 years? If you’re like most small business owners I know, the answer is simply: no. Maybe you feel like you’re constantly reinventing the wheel to get ahead. Maybe…
Episode 123 – Crafting An Ultra Informative Social Media Strategy with Creative Genius Law Founder Patrice Perkins
Mar 13, 2018
In this week’s episode, Tara chats with Patrice Perkins, the principle attorney of Creative Genius Law and an American Bar Association recognized legal rebel. Patrice founded […]
Episode 122 – Building An Unpredictable Business with Woke Up Knowing Experience Creator Dyana Valentine
Mar 6, 2018
The guest on this week’s episode is Dyana Valentine, the oracle behind the Woke Up Knowing Experience. Dyana helps her clients go beyond purely intellectual approaches […]
Episode 121 – Offering A Service At “Pay For Results” Pricing with Lisa Robbin Young
Feb 27, 2018
In today’s episode Tara chats with Lisa Robbin Young, the founder of Arch Entertainment Media and author of ‘Creative Freedom: How to Own Your Dreams Without […]
Episode 120 – Developing a Runaway Bestselling Product with Self Journal Co-Creator Cathryn Lavery
Feb 20, 2018
In today’s episode Tara chats with Bestself.co co-founder, Cathryn Lavery. Cathryn and her co-founder Alan developed and crafted 13 products that empower people to crush inspiring goals, […]
Episode 119 – Creating Leveraged Income As An Attorney With The Contract Shop Founder Christina Scalera
Feb 13, 2018
In this week’s episode, Tara chats with the attorney and founder behind ‘The Contract Shop’, Christina Scalera. The Contract Shop offers contract templates for creative entrepreneurs, […]
Episode 118 – Low-Key Launching With The Persuasion Method creator Bushra Azhar
Feb 6, 2018
This week Tara is joined by the international, best-selling author and founder of ‘The Persuasion Revolution’, Bushra Azhar. As a persuasion strategist, Bushra helps small businesses […]
Episode 117 – Andrea Owen – Growing A Coaching Business Using Books with Your Kickass Life Founder Andrea Owen
Jan 30, 2018
Tara’s guest this week is ‘Your Kick Ass Life’ founder Andrea Owen. Andrea is an author, mentor and certified life coach who helps high-achieving women let go […]
Episode 116 – Breana Patel – Serving & Selling To Bigger Businesses with Bonova Advisory Founder Breana Patel
Jan 23, 2018
This week’s guest is the founder of Bonova Advisory, Breana Patel. Bonova is a minority-woman owned consulting firm providing risk and compliance services to clients […]
Episode 115 – Growing a Business For Good with SheNative founder Devon Fidler
Jan 16, 2018
Tara’s guest this week is Devon Fidler, a Cree Woman from the Waterhen Lake First Nation in Saskatchewan. Devon is a social entrepreneur, and the […]
Episode 114 – Scaling a High-Touch Service-Based Business with Author Accelerator Founder Jennie Nash
Jan 9, 2018
This week, Tara’s guest is Jennie Nash, the founder and Chief Creative Officer of Author Accelerator, a book coaching program that provides feedback, accountability, and […]
Episode 113 – 10 Digital Small Business Trends for 2018
Jan 2, 2018
This special episode of Profit Power Pursuit is focused on the trends that Tara sees coming for 2018 and how your business can adapt sooner […]
Episode 110 – Top Entrepreneurs Get Real About What’s Working Now
Dec 5, 2017
As 2017 comes to a close, Tara gives a quick hit of reflection on what’s working from a bunch of former Profit Power Pursuit guests. […]
Episode 109 – The Surprising Things Top Entrepreneurs Have Learned
Nov 28, 2017
As we start to look toward the end 2017, Tara talks to some former guests about the one thing they thought they knew about their […]
Episode 108 – Taking Your Message to A Bigger Stage with Tanya Geisler
Nov 21, 2017
Tara’s guest this week is her friend and TEDx Women speaker, writer, and leadership coach for extraordinary women, Tanya Geisler. She teaches women how to […]
Episode 107 – Hiring Best Practices with Patrice Perkins
Nov 14, 2017
For this week’s special episode, we’re sharing a clip from Tara’s latest class on CreativeLive, “Create a Hiring Plan & Grow Your Standout Business”. In […]
Episode 106 – Navigating the Growing Gig Economy with Marion McGovern
Nov 7, 2017
Tara’s guest this week is Marion McGovern, founder of M Squared Consulting, one of the first gig economy companies in 1988. She’s also the author […]
Episode 105 – Building a Business on the Side of a Job You Love with Laptop Lifestyle Creator Alexis Teichmiller
Oct 31, 2017
This week, Tara’s guest is Alexis Teichmiller, host of the Laptop Lifestyle podcast and a content creator for hospitality brands. She’s also the full-time affiliate […]
Episode 104 – Selling One Customer at a Time with Showcase Workshop Founder Millie Blackwell
Oct 24, 2017
This week, Tara’s guest is Millie Blackwell, CEO & co-founder of Showcase Workshop, the sales content management system for large business who sell face to […]
Episode 103 – What the Heck Is dropshipping? with Portlight & Freeeup founder Nathan Hirsch
Oct 17, 2017
This week, Tara’s guest is the founder of Freeup, Nathan Hirsch. Nathan is a serial entrepreneur and expert in remote hiring who got his start […]
Episode 102 – Creating a Personal Filter for Honest Social Media Marketing with Wild Soul Movement founder Elizabeth DiAlto
Oct 10, 2017
This week, Tara’s guest is Elizabeth DiAlto, the practical Mystic, author, podcast host, speaker, coach, and CEO behind Wild Soul Movement. Elizabeth works with women […]
Episode 101 – Starting a New Business with a Bang–and Clear Priorities–with Edios Media Founders Elizabeth Madariaga & Michael Karsh
Oct 3, 2017
For our 101st episode, we’ve got something pretty special. This week, Tara talks with two former producers of this podcast, who are now former CreativeLive […]
Episode 100 – Chase Jarvis
Sep 26, 2017
This episode marks our 100th original episode of Profit, Power, Pursuit! To celebrate this incredible 100 episode milestone we decided to go back to the […]
Special Episode with Content Marketing Strategist Lacy Boggs
Sep 21, 2017
In this special episode bonus episode of Profit, Power, Pursuit, we’re sharing an interview Tara did with Content Marketing Strategist Lacy Boggs during her last […]
Episode 99 – The Power of a Profitable Niche with Content Copywriter Jessica Mehring
Sep 19, 2017
This week, Tara’s guest is Jessica Mehring, CEO of Horizon Peak Consulting. She combines sales-focused copywriting with content marketing to help IT software, and tech […]
Episode 98 – The Art of Management–For One Or Many–with Productive Flourishing Founder Charlie Gilkey
Sep 12, 2017
This week, Tara’s guest is Productive Flourishing founder, Charlie Gilkey. Charlie is a best-selling author, speaker, blogger, podcaster, and business strategist. His website has been […]
Episode 97 – The Secret to Small Business Longevity with Career Coach Michelle Ward
Sep 5, 2017
This week, Tara’s guest is Michelle Ward the “When I Grow Up Coach”. Michelle has been offering dream business guidance for creative women since 2008. […]
Episode 96 – Fueling Your Business with Live Events with Tradeshow Bootcamp Founder Katie Hunt
Aug 29, 2017
This week, Tara’s guest is Katie Hunt. Katie is the founder of Tradeshow Bootcamp, host of the Proof to Product podcast and a business strategist […]
Episode 95 – Creating Systems for Efficiency & Productivity with Indie Shopography founder Emily Thompson
Aug 22, 2017
This week, Tara is joined by Emily Thompson. Emily is the founder of Indie Shopography and co-host of “Being Boss” a podcast for creative entrepreneurs […]
Episode 94 – Why Marketing Campaigns Fail with CoCommercial Founder Tara Gentile and Media Strategist Brigitte Lyons
Jul 25, 2017
This week, Tara is joined by CoCommercial’s own marketing director and the founder of B, the forward-thinking PR agency, Brigitte Lyons. Brigitte and Tara have […]
Episode 93 – Disrupting a Very Old Market with Cora Founder Molly Hayward
Jul 18, 2017
Tara’ guest this week is Molly Hayward, the founder of Cora, a lifestyle brand giving women a modern method for managing their periods. Cora is […]
Episode 92 – Creating Luxury Brands With an Emphasis on Impact With Alicia Johnson
Jul 11, 2017
This week, Tara speaks with veteran brand strategist and Creative Director Alicia Johnson. Alicia has been leading iconic brand turnarounds for over twenty years with […]
Episode 91 – Making Your Business A Force For Good with The FruitGuys Founder Chris Mittelstaedt
Jul 5, 2017
This week Tara speaks with Chris Mittelstaedt the founder and CEO of The FruitGuys, a business that serves farm-fresh fruit to offices across the United […]
Episode 90 – Pursuing An Adventurous Life with Uncaged Life founder Rebecca Tracey
Jun 27, 2017
This week, Tara talks to Rebecca Tracey, the head and only honcho at the Uncaged Life. Rebecca works with coaches of all kinds from all […]
Episode 89 – The Ins & Outs of Authentic Networking with Art of Charm Co-founder Jordan Harbinger
Jun 20, 2017
In this episode, Tara talks to Jordan Harbinger. Jordan is a Wall Street lawyer turned talk show host, social dynamics expert, and entrepreneur. He’s the […]
Episode 88 – Cultivating A Confident Personal Brand with Bestselling Author Gabby Bernstein
Jun 13, 2017
This week, Tara’s guest is Gabby Bernstein. Gabby is the #1 New York Times best-selling author of The Universe Has Your Back as well as […]
Episode 87 – Finding a Niche That Leads to Success with Photographer Galicia Virgen
Jun 6, 2017
This week, Tara’s guest is award-winning senior portrait photographer turned educator, Galicia Virgen. Through her courses, coaching, and online groups at the 12th year, Galicia […]
Episode 86 – Building a Business While Growing a Family with Rustic Wedding Chic founder Maggie Lord
May 30, 2017
Tara’s guest this week is Maggie Lord. Maggie is the founder of the popular websites Rustic Wedding Chic, Rustic Wedding Guide, & Rustic Baby Chic […]
Episode 85 – Putting the P in Profit: Money Lessons From the New Economy
May 23, 2017
Growing a business in the New Economy means dealing with your “money stuff.” Tara highlights 6 money lessons she’s learned by building her business–and by […]
Episode 84 – Growing a Hands-On, High-Touch Business with Perfect Planning founder Tara Melvin
May 16, 2017
This week, Tara’s guest is Tara Melvin. Tara is the founder of Perfect Planning Events and Signature Concepts, an event planning and management company that […]
Episode 83 – Why Physical Goods are the New Services with Inkwell Press founder Tonya Dalton
May 9, 2017
This week, Tara’s guest is Tonya Dalton. Tonya is the founder of inkWELL Press, a collection of planners and productivity tools for women looking for […]
Episode 82 – From Wholesale to Brick & Mortar with Girls Can Tell Creator Sara Villari
May 2, 2017
In this episode, Tara speaks with her longtime friend Sara Villari. Sara is the founder and designer behind Girls Can Tell gift company and the […]
Episode 81 – Growing a Million Dollar Online Course Institution with School of Motion founder Joey Korenman
Apr 25, 2017
This week, Tara talks with Joey Korenman. Joey is the founder and Head Instructor of School of Motion, a company dedicated to providing the best […]
Episode 80 – Lessons from Pre-$1 Million Businesses with MNIB Consulting Founder Breanne Dyck
Apr 18, 2017
This week, Tara talks with her friend Breanne Dyck, founder of MNIB Consulting. She helps online training businesses scale their impact, their team, and their […]
Episode 79 – Self-Publishing, Distribution, and Writing for Wealth with Author Joanna Penn
Apr 11, 2017
In this episode, Tara speaks with Joanna Penn, a New York Times and US Today best-selling author of thrillers as J.F. Penn. She also writes […]
Episode 78 – The Power of Dedicated Social Networks with Mighty Networks Founder Gina Bianchini
Apr 4, 2017
In this episode, Tara speaks with Gina Bianchini. Gina is the founder and CEO of Mighty Networks, a software platform for people and companies to […]
Episode 77 – Giving Yourself Space to Explore with Monica Lee
Mar 28, 2017
In this episode, Tara speaks with Monica Lee. Monica is an artist, illustrator, and coach inspired by the mystery, strength, and sensuality of women. She […]
Episode 76 – Navigating a Slow & Steady Business Brand Transition with Racheal Cook
Mar 21, 2017
Racheal Cook is the author of “Your Business SweetSpot” and creator of the SweetSpot Method. Racheal launched online with TheYogipreneur.com in 2008 and since then, […]
Episode 75 – Fixing What’s Broken to Develop New Products with Nathalie Lussier
Mar 14, 2017
In this episode, Tara speaks with Nathalie Lussier. Natalie is the founder of AmbitionAlly which creates intuitive small business marketing software for WordPress. She has […]
Episode 74 – The Evolution of a Person & a Business with Beryl Ayn Young
Mar 7, 2017
In this episode, Tara speaks with Beryl Young the founder of Recapture Self, a community for moms who are ready to reclaim their identity beyond […]
Episode 73 – Discovering a Need And Filling–Twice–with Digital Strategy School & Doki Creator Marie Poulin
Feb 28, 2017
In this episode, Tara speaks with Marie Poulin. Marie is a designer and digital strategist. She’s also the creator of Digital Strategy School and the […]
Episode 72 – Creating Systems to Grow Your Business with 1-800-GOT-JUNK founder Brian Scudamore
Feb 21, 2017
This week, Tara talks to Brian Scudamore who pioneered the professional junk hauling industry with 1-800-GOT-JUNK which he started in Vancouver, BC in 1989. He’s […]
Episode 71 – Rethinking the Fashion e-commerce Industry with Brass Clothing co-founders Jay Adams & Katie Doyle
Feb 14, 2017
This week, Tara talks to Jay Adams & Katie Doyle the co-founders of Brass, an online women’s clothing brand. Launched in September 2014, Brass is […]
Episode 70 – Setting Business & Personal Financial Goals with Worth It Author Amanda Steinberg
Feb 7, 2017
This week Tara talks to her friend and the founder of Daily Worth and WorthFM, Amanda Steinberg. Amanda launched DailyWorth in 2009 to bring a […]
Episode 69 – Turning Customer Research Into a New Product with Copy Hackers and Airstory co-founder Joanna Wiebe
Jan 31, 2017
This week Tara talks to the copywriter she does to when she is ready to hone her skills, Joanna Wiebe. Joanna is the original conversion […]
Episode 68 – Using a Video Series to Scratch Your Creative Itch with Jennifer Dopazo
Jan 24, 2017
In this episode Tara sits down with Jennifer Dopazo. Jennifer is the design demystifier and brand builder behind Candalita her design and digital strategy agency. […]
Episode 67 – Growing an Audience with Unexpected Marketing Tactics with Chatbooks co-founder Nate Quigley
Jan 17, 2017
In today’s episode Tara sits down with Nate Quigley. Nate is the co-founder and CEO of Chatbooks which helps busy people get their Instagram and […]
Episode 66 – Behind the Scenes of Explosive Growth with Emily McDowell
Jan 10, 2017
Today Tara talks with Emily McDowell, the founder of Emily McDowell Studio and the creator of the wildly popular greeting card collection Empathy Cards. Her […]
Episode 65 – Positioning a Small Business in a Big Market with Attorney Autumn Witt Boyd
Jan 3, 2017
This week Tara sits down with Autumn Witt Boyd a lawyer who works with creative entrepreneurs with big dreams like online business owners, bloggers, web […]
Episode 64 – Creating a Licensing & Certification Program with Curvy Yoga founder Anna Guest-Jelley
Dec 28, 2016
Today Tara sits down with Anna Guest-Jelly. Anna is the founder of Curvy Yoga, a training and inspiration portal for students and teachers of all […]
Episode 63 – Building Relationships & Communities to Fuel Your Business with Justin Shiels
Dec 20, 2016
This week’s guest is Justin Shiels the founder of This Creative Lab and Curious Tribe. Justin has over 9 years experience in communications, marketing, and […]
Episode 62 – Behind the Scenes: One Year in Podcasting
Dec 14, 2016
This week we are finishing up a series of special episodes inspired by you, our listeners. It has been just over a year since Profit. […]
Episode 61 – The Fastest, Simplest Way to Reach Your Goal
Dec 7, 2016
Todays’ episode is a little different as we continue a short series of episodes inspired by you, our listeners. Over the course of this year […]
Episode 60 – 5 Ways to Improve Your New Year Business Plans
Nov 29, 2016
This week we’ve got something a little different for you. Tara Gentile has used your questions to create our very first listener inspired episode. It’s […]
Episode 59 – Running a Business From the Open Road with Kathy & Peter Holcombe
Nov 22, 2016
Today Tara jams with Kathy and Peter Holcombe from Holcombe Photography. They traded in their comfortable suburban life in Boulder, Colorado for a full time […]
Episode 58 – Creating a Fresh Business Model with Yoga Instructor Jill Knouse
Nov 15, 2016
In today’s episode Tara sits down with Jill Knouse who gave up a lucrative career in the financial field to become a certified yoga instructor […]
Episode 57.5 – BONUS: Ecommerce Tips from Aeolidia’s Arianne Foulks
Nov 10, 2016
Today we release our very first ever BONUS EPISODE. Today Tara is joined again by Arianne Foulks but this time they are talking about how […]
Episode 57 – Growing an Agency with Aeolidia Founder Arianne Foulks
Nov 8, 2016
Today Tara connects with Arianne Foulks the Captain and Founder of Aeolidia a web and graphic design studio that has been working with creative, design-oriented […]
Episode 56 – Hosting a Conference with Craftcation Founder Nicole Stevenson
Nov 1, 2016
Have you ever wondered what it takes to launch a conference? Today Tara sits down with Nicole Stevenson, the cofounder of the popular craft and […]
Episode 55 – Analyzing Business Financials with Evolved Finance Founders Corey Whitaker and Parker Stevenson
Oct 25, 2016
Today Tara talks with Corey Whitaker and Parker Stevenson from Evolved Finance. Evolved Finance is a bookkeeping and small business consultancy that specializes in online […]
Episode 54 – Podcasting to Grow Your Brand with Design Matters Host Debbie Millman
Oct 18, 2016
Today Tara connects with Debbie Millman host of the first and longest running podcast about design, Design Matters. Debbie is also an author, educator, and […]
Episode 53 – Using Public Speaking to Grow Your Business with Rebel Speaker Host Michelle Mazur
Oct 11, 2016
Today Tara sits down with Dr. Michelle Mazur. Michelle is the founder of Communication Rebel and a coach for entrepreneurs, speakers, authors, and thought leaders […]
Episode 52 – Navigating Social Media with Joel Comm
Oct 4, 2016
On today’s episode Tara sits down with Joel Comm who has been building businesses online for more than twenty years. He is the New York […]
Episode 51 – Engineering Happiness for Yourself & Your Team with Science of People Founder Vanessa Van Edwards
Sep 27, 2016
This week we are bringing back one of our listener’s favorite, Tara’s personal friend, and friend of CreativeLive Vanessa Van Edwards. Vanessa is a behavioral […]
Episode 50 – Collaborating to Create Amazing Customer Experiences with Andrea Owen
Sep 20, 2016
On today’s episode Tara sits down with Andrea Owen an author, mentor, and certified Life Coach who helps women get what they want by letting […]
Episode 049 – Structuring Life & Business for Success with Melanie Duncan
Sep 13, 2016
Tara jams this week with Melanie Duncan, a serial entrepreneur with a variety of businesses from apparel to customized home decor. Melanie now runs a […]
Episode 048 – Using Comedy to Communicate with David Nihill
Sep 6, 2016
In today’s episode Tara laughs it up with David Nihill. David is the founder of FunnyBizz, a community, writer platform, and conference series helping content […]
Episode 047 – Lead Yourself Backwards: Tara’s Keynote from the Quiet Power Strategy® Summit
Aug 30, 2016
Most small business owners move struggle with moving beyond the endless hustle and experimentation of the startup phase. You’re tired of trying to keep up […]
Episode 046 – Standing Out in a Crowded Industry with Carly Romeo
Aug 23, 2016
Tara sits down with Carly Romeo. Carly is passionate about feminism, photography, fairness, and riding her bike. She is the founder of Carly Romeo & […]
Episode 045 – Finding Momentum and Engineering Productivity with Jason and Jodi Womack
Aug 16, 2016
In today’s episode Tara sits down with Jason and Jodi Womack. Jason Womack is the CEO of The Womack Company, an international training firm and […]
Episode 044 – Building Brands & Closing Deals with Monaica Ledell
Aug 9, 2016
In today’s episode Tara talks with copywriter and digital strategist Monaica Ledell. Monaica is the Chief Visionary and President of TruthHacking an unconventional branding and […]
Episode 043 – Time Management & Connecting with Big Brands with Erin Dollar
Aug 2, 2016
In today’s episode Tara talks to Erin Dollar, artist, textile designer, and founder of the home decor brand Cotton and Flax. Her striking hand drawn […]
Episode 042 – Pivoting Your Creative Business with Jasmine Star
Jul 26, 2016
Today’s guest is Jasmine Star, a world-famous photographer, educator, and law school dropout. Jasmine is now building resources for other creative entrepreneurs on personal branding, […]
Episode 041 – The Right Brain Business Plan with Jennifer Lee
Jul 19, 2016
On today’s episode Tara talks to Jennifer Lee, author of The Right Brain Business plan and Building Your Business the Right-Brain way. She helps creative […]
Episode 040 – Direct Response Marketing with Lori Allen
Jul 12, 2016
Lori Allen is the Director of Great Escape Publishing, which publishes nearly thirty home-study programs, including The Ultimate Travel Writer’s Program for retirees who want […]
Episode 038 – Building a Subscription Business with Andy Hayes
Jun 28, 2016
Today Tara talks to her friend Andy Hayes, founder of Plum Deluxe, a subscription tea service that helps people create moments that matter. They spoke […]
Episode 037 – Uncovering Your Brand with Kathleen Shannon
Jun 21, 2016
Today’s episode features Kathleen Shannon, cofounder of Braid Creative, and co-host of the popular Being Boss podcast. Kathleen transitioned her career from graphic design and […]
Episode – 036 – Tara Gentile on the Power of Self-Publishing
Jun 14, 2016
In today’s episode Tara turns the microphone around and becomes the interviewee. Michael Karsh, the Executive Producer of Content at CreativeLive talks to Tara about […]
Episode 035 – Growing Your Audience The Easy Way with Tim Paige
Jun 7, 2016
Today’s guest is Tim Paige, the Senior Conversion Educator at LeadPages, a company that creates simple software and web apps that help you grow large […]
Episode 034 – Managing a Fully Booked Schedule with Theresa Reed
May 31, 2016
Theresa Reed, known as The Tarot Lady, is a professional tarot card reader, astrology enthusiast, and metaphysical business consultant. She helps people from all walks […]
Episode 033 – Self-Education and Entrepreneurship with Josh Kaufman
May 24, 2016
Josh Kaufman is the author of two international bestsellers, The Personal MBA: Master the Art of Business and The First 20 Hours: How to Learn […]
Episode 032 – Hiring Your First Team Member with April Bowles-Olin
May 17, 2016
Today’s guest is April Bowles-Olin, a writer, creative business consultant, marketing strategist, and photography dabbler. She has worked with hundreds of creatives via one-on-one consulting, […]
Episode 031 – Bring a New Product to Market with Christopher Hawker
May 10, 2016
Christopher Hawker is the founder and president of Trident Design, LLC. He started his career as an inventor while still in high school and considers […]
Episode 028 – Micro-planning for Success with Natalie MacNeil
Apr 19, 2016
Today we’re pleased to welcome Natalie MacNeil to Profit Power Pursuit. Natalie is an Emmy Award-winning media entrepreneur, author of She Takes on the World […]
Episode 021 – Nir Eyal
Mar 1, 2016
Nir Eyal is a teacher and author of the best-selling book Hooked: How to build Habit-forming Products. He’s founded and sold two technology companies since […]
Episode 020 – Brian Clark
Feb 23, 2016
On today’s episode Tara Gentile talks with Brian Clark, founder and CEO of Rainmaker Digital, the company behind Copyblogger, StudioPress, Rainmaker FM, Digital Commerce Institute, […]
Episode 019 – Carrie Revelle-Love
Feb 16, 2016
Today Tara Gentile sits down with researcher Carrie Revell-Love. Carrie is currently completing her doctorate of Business Administration from Argosy University in Phoenix. Her research […]
Episode 018 – Grace Bonney
Feb 9, 2016
Today Tara Gentile talks to Grace Bonney, founder of the popular blog Design*Sponge. Launched in August of 2004, the site was declared a “Martha Stewart […]
Episode 017 – Vanessa Van Edwards
Feb 2, 2016
Today’s guest is Tara Gentile’s friend and mastermind buddy Vanessa Van Edwards, an author and behavioral investigator and self-proclaimed recovering awkward person. She is a […]
Episode 016 – Amanda Steinberg
Jan 26, 2016
Amanda Steinberg is the Founder and CEO of Daily Worth and Worth FM. Daily Worth is the leading financial media company for women, and Amanda […]
Episode 015 – Danielle Laporte
Jan 19, 2016
Danielle Laporte is the creator of The Desire Map and author of The Fire Starter Sessions and the wildly popular #Truthbomb series. Danielle has developed […]
Episode 014 – Laura Roeder
Jan 12, 2016
Laura Roeder is the founder of Edgar, a social media scheduling app. At 22 years old, she quit her first and last job as a […]
Episode 012 – Susan Stripling
Dec 29, 2015
Brooklyn-based Wedding Photographer Susan Stripling is known for her documentary style approach to photographing weddings, implementing her background in theater to help her identify and […]
Episode 011 – Michael Port
Dec 22, 2015
Michael Port is the author of the best-selling Book Yourself Solid and Steal the Show. Michael is also an incredibly powerful speaker, using his background […]
Episode 010 – Ram Castillo
Dec 15, 2015
Ram Castillo is an award winning Senior Designer, Art Director, Blogger and Author of the internationally acclaimed book ‘How to Get A Job as A […]
Episode 007 – Julia Kelleher
Nov 17, 2015
Julia Kelleher is the founder of Jewel Images and a designated Master Photographic Craftsman by Professional Photographers of America. She is also a renowned educator, […]
Episode 006 – Graham Cochrane
Nov 10, 2015
Graham Cochrane is an audio engineer and the founder of The Recording Revolution. We talk about problem-solving as business inspiration, and personal finance as a […]
Profit. Power. Pursuit. Podcast – Episode 0 – Chase Jarvis & Craig Swanson
Oct 29, 2015
Entrepreneurs approach their paths to profit, power, and the pursuit of what’s important to them in different ways. In this kick off episode, Tara shares […]
Episode 004 – Listening to Your Audience with James Victore
Oct 28, 2015
Listen to your audience—but don’t let them dictate what you create. That is messaging coming loud & clear from rockstar designer James Victore. James also […]
Episode 002 – Banking on the Power of Community with Srini Rao
Oct 28, 2015
Srini Rao is the host of the popular Unmistakable Creative podcast. He’s gone from getting fired from corporate jobs to amassing a following of passionate […]