SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing

SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing
How To Create A Successful Long-Term Business With Online Courses & Membership Sites Using Recurring Subscriptions

Part 3: Greatest Free and Freemium Tools - LastPass - Ep 95
Jan 30 • 14 min
This episode is Part 3 of the series: “The Greatest Free and Freemium Tools I Can’t - and Won’t - Live Without” - LastPass Edition See full list at Listen to the show for the rest at Or search for…
Part 2: Greatest Free and Freemium Tools - Ep 94
Jan 21 • 18 min
This episode is Part 2 of the series: “The Greatest Free and Freemium Tools I Can’t - and Won’t - Live Without”. Part 1 is Episode 93: See the entire list of the greatest Free & Freemium Tools at…
The Greatest Free and Freemium Tools I Can’t (and Won’t) Live Without - Part 1 - Ep 93
Jan 11 • 24 min
I’ve been selling online since 1998. And in all of those years, I’ve tried and tested an insane number of tools - desktop software, online services, and mobile apps. And I started making a list of all the free stuff I’m using almost every day, and the…
Kindle Book-Writing Tips From a 6-Time Author - Part 2 - Ep 92
Dec 31, 2019 • 30 min
Critical things you should know as an author before you write your first (or next) book. Tip #1: If you write a Kindle book solely for the purpose of making money, then you’re going to be terribly disappointed, because a Kindle book will not make much…
Don’t Write a Best-Selling Book (Do This Instead) - 91
Dec 1, 2019 • 24 min
When I say “Don’t Write a Best-Selling Book (Do This Instead)”, I’m not ACTUALLY telling you to intentionally NOT write a great book or I’m not telling you that you should write a below-average, low quality book. The main point I’m trying to make is,…
1000 True Fans and Why You May Be Building An Audience The Wrong Way - 90
Oct 15, 2019 • 20 min
Kevin Kelly wrote, “To be a successful creator… you don’t need millions of dollars or millions of customers, millions of clients or millions of fans… You need only thousands of true fans.” But how do you attract your 1000 true fans? And to listen to the…
Forget the “Leavers”. Create for the “Believers” - 89
Oct 5, 2019 • 14 min
I just finished a 3-day launch of my new course at I had over 150 people unsubscribe from my various lists these past couple of days because I sent them an email about the course. So I figured, I would share how I felt about that on…
Part 3: Podcast Paywall: Premium-Only Podcast or Free Episodes Too? - 88
Aug 26, 2019 • 22 min
I would like to start monetizing my podcast by creating a membership club for new episodes. Do I put all the available episodes in the club and make them pay to listen, or leave a certain amount as free to continue attracting new customers. My answer: No,…
Part 2: Generating Leads with a Podcast - Why It’s Not The Best Platform For That - 87
Jul 30, 2019 • 20 min
What if you weren’t married to any specific platform to build your audience? What if your product was platform-agnostic? As it should be, right? You don’t create a course only for your Facebook followers. You want your entire audience on ALL platforms to…
How to Monetize a Podcast, Build an Audience and Sell Premium Content - 86
Jul 12, 2019 • 24 min
Podcast Monetization, Direction, Strategy. First episode of an AMA (Ask Me Anything). So a little while ago, on my birthday, I was feeling extremely grateful and thankful to my customers, my audience, my followers and friends. So I asked my audience, via…
True Streaming, Adaptive Streaming and Progressive Downloads - 85
Jun 15, 2019 • 24 min
So what does it really mean to stream Audio or Video? Is downloading a file the same as streaming? Does every video you watch online a streaming video? I’m going to boil it down to some simple concepts and examples so you can make an informed decision…
Go Deep, Then Wide - the Biggest Secret to Success I Learned From Google, My Father and Miley Cyrus - 84
May 23, 2019 • 26 min
Go Deep, Then Wide: One day I woke up and figured out, that I have to do what my late father R.N. Jayagopal DID, not what he SAID. But in my father’s case, he obviously wasn’t trying to mess with me or trying to mislead me. It’s just that he himself…
A Programmer and a Marketer Walk into a Bar - 83
Apr 18, 2019 • 14 min
This is the true story behind one of the biggest lessons I learned as an Easily one of THE most fascinating stories of my life. So enjoy the story, with the audio taken from a Facebook live video. If you are an Entrepreneur, then one of the most…
YouTube Sucks If You’re Doing This - 82
Apr 9, 2019 • 10 min
I recently created a video where I talked about why YouTube may no longer be a good idea for storing yours sales videos and promotional videos. I created that video purposefully, planning ahead, knowing that I’ll be able to use the content for this…
Lessons Learned from my DOPE Launch - Ep #81
Feb 24, 2019 • 19 min
DOPE stands for Do Once, Publish Everywhere. I recently launched a new online course, and I wanted to share with you some of the lessons learned, as well as thoughts and comments from my launch. I talk about 3 things: 1) Perceived Value 2) Turning 1 media…
19 Thoughts for 2019 to Help You Take Things to the Next Level - Ep #80
Jan 9, 2019 • 20 min
I wanted to share these 19 thoughts with you, about doing business online, and I hope they help you focus, or re-focus, in 2019 and beyond. I talk about everything from focusing on Making Offers (MOMMY, my new acronym), to creating an Epic Lead Magnet, to…
The Dreaded Unsubscribe. And Selling is not Evil - Ep #79
Dec 13, 2018 • 19 min
If you get to the root cause of the fear of making offers, that in turn comes from the fear of people unsubscribing. A lot of us are scared to sell stuff, make offers, because we think if we sell stuff, people will unsubscribe, they will mark our emails…
Slack vs. Forum for Your 1000 True Fans and How I’m using Scarcity, Exclusivity and Urgency to Build My Online Community - Ep #78
Nov 28, 2018 • 20 min
Since Episode #69, I’ve continued to wind-down my Facebook group. I still post there occasionally, but everyone knows I’ve moved the community to my own website and most have followed me over. Check out my new community at . On this…
“Donations” Is Not A Business Model - Part 3 - Ep #77
Nov 6, 2018 • 20 min
One of the common myths that a lot of content creators have, in this day and age of crowdfunding, is that if you have a large enough audience, then you can earn a decent income using donations from your listeners. 90% of creators, will not be able to make…
Ad Blockers, DVRs, Fast-Forward, Double-Tap, My Facebook Ad Survey - Part 2 - Ep #76
Oct 22, 2018 • 23 min
Let me start with a confession: I don’t care for ads. At all. It doesn’t matter if the ad is like a pre-recorded ad from a third-party, or a show-halting, host-read ad. And it gets more interesting when you throw in affiliate products. And the creative…
Ad Revenue Model Is Dead, Sponsors Are Unreliable, “Donations” Is Not A Business Model - Ep #75
Oct 8, 2018 • 17 min
Exhibit #1: At one point, it was getting between 3K- 5K visitors per DAY. My AdSense earnings were averaging about $1000. But I never averaged more than that through AdSense ads - despite being #1 on Google, getting tons of traffic,…
Subscription Overload, Loss Leader Overload & Lifestyle Aggregators - Ep #74
Sep 11, 2018 • 25 min
3 bold predictions for the next 5 years: Subscription Overload, Loss Leader Overload and Lifestyle Aggregators. By the year 2023, everything we use today in day-to-day life, will become subscription based. And because of that, there will be what I’m…
Audio and Voice Are The Future, All-In On Audio - Ep #73
Aug 26, 2018 • 21 min
After I got back from speaking at Podcast Movement 2018, I was thinking about all of the positive things that have happened for me in the last 2 or so years. I’ve been getting a lot of traction with my efforts in the podcasting space. Which is why I’m…
Reverse-Spiderman: To Have Great Power, Use WordPress - Ep #72
Aug 2, 2018 • 21 min
“To Have Great Power, You Need to Take On Great Responsibility” I actually came up with the idea for this as I was preparing for a presentation at Podcast Movement 2018, Philadelphia. I have a section where I talk about building your own platform, owning…
Part 2: Product First? Or Audience First? - Ep #71
Jun 5, 2018 • 35 min
Part 2: Product First? Or Audience First? I talk about Strategy #2: Building an Audience First and THEN creating a product (ideally, productS) for that audience. And I’m also going to let you in on a little secret: Strategy #1 (Product First, Audience…
Product First? Or Audience First? - Ep #70
May 6, 2018 • 26 min
Product First or Audience First? There is no simple one-size-fits-all answer here, so I’ll try to break it down as best as I can, given my own experience selling a number of products online since 1998, and my experience coaching and consulting with…
Facebook Group or Forum? How to Create an Online Community That Will Be Around For The Next 5-, 15- or maybe even 50 years - Ep #69
Mar 15, 2018 • 34 min
Facebook Group? Or Online Forum on your own site? This episode is for you if you have a Facebook group that doesn’t have many members, or not enough engagement, or if you’re torn between a Facebook group and your own Forum. And even if you have a…
Put Your Money Where Your Mouth Is And Pay to Play - Ep #68
Feb 10, 2018 • 28 min
What Shark Tank has taught us about getting some skin in the game, why you must “Pay to Play” in order to get the best and fastest results, and how you can come up with the money to pay for promoting just about anything! You’ve probably heard the saying…
13 Critical Things You MUST Do in 2018 To Improve Your Online Business - Ep #67
Jan 7, 2018 • 27 min
Do you want to take your online business to the next level in 2018? Then here are 13 things that will help you reset, refocus and reprioritize by revisiting everything - starting with your goals, your priorities, your web site, sales offer, content…
Why (Most) Webinars and Live Videos Suck (and What You Can Do About It) - Ep #66
Dec 13, 2017 • 26 min
Do you remember the last time you signed up for a webinar, showed up at the pre-scheduled time, then watched it start-to-finish? If you have, then congratulations - you’re among the minority. Most webinars are nothing but a pre-recorded video, with a…
Podcast Discoverability Issue and Apple’s Apathy Towards Podcasting - Ep #65
Nov 29, 2017 • 24 min
Is there a “Discoverability Problem” in Podcasting? Yes, absolutely! Unless you’re Tom Hanks’ character in the movie Castaway, and you’re the only podcaster on the island and you have a completely attentive audience, like Wilson, the volleyball, then…
My “Brilliant-5, Blah-95” Rule For Making or Marketing Anything - Ep #64
Nov 9, 2017 • 19 min
My “Brilliant-5, Blah-95” Rule For Making or Marketing Anything, Hobbyist vs Entrepreneur, Death (of your business) by a 1000 cuts, my Guinness World Record, the Worst Title Ever for a free report or Facebook post or just about any type of list post, and…
Behind The Scenes of My Online Course - Ep #63
Oct 10, 2017 • 23 min
I’m currently working on “SubscribeMe Academy” - my Online Hub of Courses, Coaching & Community - that I’ll be launching shortly. I have completed just over 160 hours of work on it so far - mostly with the video creation for my first major course, called…
Start with the Pricing Table - Ep #62
Sep 16, 2017 • 20 min
“Start with the last thing first.” You may have have heard of variations of that. Like start with the end in mind. The pricing table is the LAST thing most people would think about when it comes to creating their membership site. People worry about the…
$99 One-time Better Than $9/mo Recurring? - Ep #61
Sep 2, 2017 • 36 min
I’m going to share a very stark and dark truth: That when you’re first getting started, selling a one-time product for 99 dollars is Better Than selling a Recurring Subscription for 9 dollars a month. You should plan big, but start small. You should plan…
Podcasting is So Dang Hard, So Start One Today - Ep #60
Aug 9, 2017 • 40 min
I’m going to give you a few reasons for both why you SHOULD and why you should NOT start a podcast. We’re going to compare creating audio - or a series of audio files - as in, a podcast - we’re going to compare creating a podcast all the mostly…
How Long Should Videos In Your Online Course Be? - Ep #59
Jul 17, 2017 • 17 min
Asking how long your videos in your online course should be, is very similar to asking… How long should your sales page be? How long should your podcast be? How long should your blog post be? How long should a movie be? I just have one simple answer to…
The Art of Viral Marketing - Ep #58
Jun 21, 2017 • 47 min
On today’s episode, I interview Brian Swichkow from, a brilliant marketer who has some refreshing ideas about creating content that goes viral. Brian has done some really cool stuff in the past.. like, he once pulled of a massive prank…
Content Marketing is Dead. Long Live Native Marketing - Ep #57
Jun 6, 2017 • 30 min
Welcome to the crazy new world of content marketing in 2017. Your web site, can no longer be the focus of your marketing efforts. The old model of content marketing was, to publish something on your own web site - whether it is a blog post, or a video, or…
Cross-Posting vs. Repurposing - Part 3 - Ep #56
May 23, 2017 • 24 min
Cross-Posting is NOT the same as Repurposing. Repurposing lets you take the content you create in one medium, say you start with a written blog post, and then later on, over time, whether that is a few days or few weeks or even over a few months, reformat…
The Gift of IFTTT and Cross-Posting from Instagram - Part 2 - Ep #55
May 11, 2017 • 20 min
“Better to do something imperfectly than to do nothing perfectly”, said Robert H. Schuller. I recommend cross-posting content, because this is not about “perfection”, not about meticulously formatting content and making it perfectly native to each…
Message, Photo, CTA: My Content Cross-Posting Funnel - Ep #54
Apr 24, 2017 • 20 min
Content “Cross-Posting” is not about spamming your social network. It is about leveraging time and technology to get more done. Today’s episode is about productivity. About leveraging your time. Your team’s time. It’s like setting off a mini social media…
How Your Online Course Can Be Better Than Disneyland - Ep #53
Apr 11, 2017 • 23 min
To be opportunistic is not a bad thing. Your customers want you to do more for them.
7 Member Retention Strategies - Chris Farrell - Ep #52
Mar 29, 2017 • 39 min
Getting new members is a lot harder than keeping existing members
Instant Affiliate Commissions: A Terrible Idea - Part 5 - Ep #51
Mar 10, 2017 • 16 min
Here’s why paying instant affiliate commissions is a terrible idea.
State of the Internet Address - with Zombies and Heroes - Ep #50
Feb 18, 2017 • 35 min
I talk about all of my favorite (and best) tools and services that I use in my online business.
Why Webinars Work and Webinars vs. Video Squeeze Pages - Jon Schumacher - Ep #49
Feb 1, 2017 • 31 min
Do Webinars Still Work? Why Not Just Do A Video Squeeze Page and Let People Watch It Now Rather Than Later?
MMA: Money Making Activities: Creation vs. Promotion - Ep #48
Jan 17, 2017 • 18 min
MMA is my acronym for Money Making Activities. Are you doing enough of those? Or are you just spinning your wheels on “engaging” your audience?
SEO Benefits from Affiliate Links, Refunds & Clawbacks - Part 4 - Ep #47
Dec 28, 2016 • 14 min
The number of incoming links to your web site is an essential part of SEO. And incoming affiliate links with your domain name in them will greatly help.
How Much & How Often To Pay Your Affiliates - Part 3 - Ep #46
Dec 7, 2016 • 19 min
So How Much Should you Pay Your Affiliates? One-time or Recurring Commissions? Lifetime Affiliation?
Create “Instant Affiliates”, Protect Your Affiliates - Part 2 - Ep #45
Nov 10, 2016 • 14 min
Make it easy for your affiliates to join and promote your products. Don’t make them jump through hoops
Why You Should Start an Affiliate Program and Recruit Your Own Affiliates to Promote Your Products and Services - Ep #44
Oct 21, 2016 • 14 min
Affiliates are the unsung heroes of an online business. Which is why an affiliate program needs to be baked right into your online business
Part 2: Seth Godin Ruined The Internet - Ep #43
Oct 6, 2016 • 20 min
Authority Ascension: Scaling the ladder of Authority from your Audience’s Perspective
5 Lessons Learned From 1 Year of Podcasting - Ep #42
Sep 26, 2016 • 30 min
It’s the 1st anniversary of this podcast, at And I talk about the lessons I learned From my 1st Year of Podcasting
Seth Godin Ruined the Internet & How To Become an Expert and Build Authority & Influence - Ep #41
Sep 14, 2016 • 20 min
No, everyone is NOT an expert. But listen to this episode to learn how YOU can become one, at just about anything.
HBO, Netflix, Stranger Things in Content Licensing Ep #40
Aug 31, 2016 • 23 min
Licensing More Than Just Content, Publisher or Marketplace Model
Licensing Content For Your Membership Site or Online Course - Part 6, Ep #39
Aug 23, 2016 • 23 min
Licensing. Bartering, Cash & Royalties - Sourcing Content from third-parties
Psychology of a Rabid Fan - Ep #38
Aug 14, 2016 • 25 min
Ventriloquism and the Psychology of a Rabid Fan
The Power of User-Generated Content - Part 5, Ep #37
Aug 6, 2016 • 21 min
User-Generated Content a.k.a UGC - #5 of the 6 Ways To Create Content for Your Membership Site
The Oprah Model of Generating Content - Part 4, Ep #36
Jul 13, 2016 • 18 min
The Oprah method of creating content for your blog, your online course or your podcast and even your webinars and seminars.
How To Screw Your Customers - And How Not To - Part 3, Ep #35
Jul 1, 2016 • 18 min
Don’t prevent your members from downloading the content they’ve paid for
Repurposing Content - Part 2 - Ep #34
Jun 25, 2016 • 27 min
Repurposing Content, the Gary Vee Conundrum, and how much content is too much content
6 Ways To Create Content for Your Membership Site - Part 1 - Ep #33
Jun 16, 2016 • 24 min
Membership Sites need content - And here are 6 different Ways to Create Content for Your Online Course & Membership Site - Part 1
8 Life-Changing Gifts To Buy Yourself - For My Birthday - Ep #32
May 25, 2016 • 26 min
Life-Hacking, Life-Changing Gifts That You Should Buy Yourself
How To Get Audio & Video Feedback and Testimonials from your Audience - Ep #31
May 17, 2016 • 19 min
The Best WordPress Plugin To Get Audio & Video Feedback and Testimonials from your Audience
3 Must-Have Tools for WordPress & Online Security - Ep #30
May 9, 2016 • 23 min
3 Tools that can help you secure your WordPress site and your Online Passwords
Coaching Portal, Credit Store, Offline product - Membership Models Part 4 - Ep #29
May 2, 2016 • 14 min
Final part of Membership Models series: Coaching Portal, Credit Store, Offline product
Magazine Subscription Model - Membership Models Part 3 - - Ep #28
Apr 25, 2016 • 14 min
Membership Model #5: Magazine Model
Automated Lifetime Recurring Subscriptions - Membership Models Part 2 - Ep #27
Apr 18, 2016 • 15 min
Membership Model #4: Recurring Subscriptions with Automated Lifetime Recurring
Membership Models - Part 1 - Ep #26
Apr 4, 2016 • 15 min
3 (of 9) different types of membership models available that you can employ in your membership site.
“Dream Book” TOC Content Marketing - Ep #25
Mar 24, 2016 • 20 min
How to write a book, publish a podcast, churn out blog posts and social posts at will and enter any group or community and add value right away, without being spammy.
Content Creation & Repurposing - TOC Technique - Ep #24
Mar 17, 2016 • 20 min
TOC Technique will help you become a master at creating content for your membership site, for your online course, youtube marketing videos, writing sales copy, writing books, creating a product, writing Facebook posts and Tweets
Video Hosting For Your Membership Site - Ep #23
Mar 10, 2016 • 17 min
Where to host your web site Videos that are part of your membership site or online course
Audio, PDF & Media Hosting For Your Membership Site - Ep #22
Mar 4, 2016 • 14 min
Where to host your Audio, PDF & other media that you want to protect as part of your membership site or online course
3 Biggest Podcasting Myths Busted - Ep #21
Feb 26, 2016 • 28 min
I bust the 3 Biggest Podcasting Myths and Why you need 2-Click Play
Binge-Marketing & D-List Superstars: How to find marketing partners & affiliates - Ep #20
Feb 19, 2016 • 19 min
How to stop going after just the A-listers - there are thousands of others waiting to partner with you. And here’s how to find them and connect with them.
Why Most Entrepreneurs Will Fail - And How To Get The Most Out Of A Conference - Ep #19
Feb 12, 2016 • 23 min
What you should - and should not - be doing at a Conference. And how the tool or the platform is not the end game.
Don’t Go For The Blonde & The Art of Finding a JV Partner - Ep #18
Feb 4, 2016 • 15 min
Don’t Waste Time Going After Just The Big-Name Marketers In Your Niche - They’re Not Going To Be Able To Help You
Why you should NOT use a 3rd-party marketplace to host your online course - Part 2 - Ep #17
Jan 28, 2016 • 22 min
Use 3rd Party Marketplaces as just a Marketing Tool - To get new leads and customers - not to build your long-term business
Digital Sharecropping, 3rd-Party Marketplaces like - Ep #16
Jan 20, 2016 • 17 min
Hosting your membership site on a third-party marketplace - like and When and Why you should - and should not.
Udemy vs. Self-Hosted WordPress Site vs. 3rd-Party Hosted Membership Site - Ep #15
Jan 8, 2016 • 18 min
Should you host your membership site on your own self-hosted WordPress site, a fully-hosted 3rd party web site, or on a 3rd party marketplace like
Launch One-Time Product First or a Recurring Subscription? - Ep #14
Dec 30, 2015 • 17 min
Which One Should You launch First: A One-Time Product or A Recurring Subscription?
Why You Should NOT Drip Content In Your Membership Site Or Online Course - Ep #13
Dec 25, 2015 • 16 min
When should you NOT Drip Content? When is Content Dripping not right for your members?
To Drip or Not To Drip Content: That Is The Question - Ep #12
Dec 20, 2015 • 20 min
What is Content Dripping? Why do you even need to drip content? To drip or not to drip.
WordPress Pages, Posts or Categories? Why and When to Use Each One - Ep #11
Dec 11, 2015 • 16 min
WordPress Pages or Posts For Member Content? Pages vs Posts vs Categories, Blog vs Member’s Area
My Deepest, Darkest Secrets And A Large Dose Of Creativity - Ep #10
Dec 3, 2015 • 15 min
My Favorite Fiverr Freelancers Who Have Done Amazing Work For Me
Outsourcing Tricks, Whacky Projects & Fiverr Fever - Part 2 - Ep #9
Nov 20, 2015 • 13 min
All about Outsourcing - Fiverr, Upwork, 99Designs
My Top 20 Favorite Tools I Can’t (and Won’t) Live Without - Ep #8
Nov 13, 2015 • 17 min
Free and Paid Tools that I use in my business every day. These Are A Few Of My Favorite Things.
6 Reasons Why You Should NOT Deliver Member Content Via Email - Ep #7
Nov 3, 2015 • 19 min
Why not simply use email to deliver content? Why bother with a membership site, membership software and all the setup & maintenance headaches?
Ravi is interviewed by Steve Kidd from - Subscribe Me - Ep #6
Oct 28, 2015 • 46 min
Ravi Jayagopal is a guest on Steve Kidd’s show at Thriving Entrepreneur Radio Show
Interview with Ryan Lee, veteran Online Marketer, Lifestyle Business and Membership Site Expert - Ep #5
Oct 23, 2015 • 39 min
Veteran Online Marketer Ryan Lee of shares his membership site creation expertise
Too Much Content. Too Little Revenue. Making Content Without Monetizing Doesn’t Go Very Far. - Q&A - Ep #4
Oct 17, 2015 • 26 min
Learn From Podcast Listener Michael Britt’s Mistakes, Find Out How You Can Avoid Making The Same Mistakes, And See How It Can Be Fixed.
$1.5 Billion for a Membership Site? Membership Site Dream Team: WordPress, Theme, (DAP) Membership Platform, Media Hosting & Payment Processor - Ep #3
Oct 10, 2015 • 23 min
Dream Team of 5 Tools You Need To Create A Membership Site
Apple’s New Membership Model, Ripped To Shreds On SharkTank & Trolling My Own Indian Accent - Ep #2
Oct 3, 2015 • 25 min
Even Apple, worth $700 Billion, Needs A Subscription Program
Making, Marketing & Monetizing Digital Content w/ Membership Sites & Online Courses - Ep #1
Sep 25, 2015 • 32 min
How To Create A Successful Long-Term Business With Online Courses & Membership Sites Using Recurring Subscriptions