The PPC Show Podcast

The PPC Show Podcast

anchor.fm/the-ppc-show-podcast
Each week The PPC Show covers all the headlines in marketing and paid advertising. We cover Google, Facebook, Instagram, Twitter, Quora, LinkedIn, Snap, TikTok and more! We also occasionally bring you interviews with the movers and shakers in paid marketing. Listen today!


This Week in Marketing News (May 8th, 2020)
May 15 • 36 min
This week we dive into all the marketing headlines you care about. A new better, faster, stronger Facebook desktop experience is rolling out. Dark Mode is here (Do you really care? Does anyone use dark mode?) on Quora and Facebook. Pinterest and Shopify…
This Week in Marketing News (May 1st, 2020)
May 8 • 39 min
Special guest alert! Joe Martinez from Clix Marketing joins us to talk about the Etsy boom, Amazon’s copy cat business, Facebook placement tactics, and he successfully sneaks in a plug for his YouTube channel. Best of all, I mistakenly say “YouTube”…
This Week in Marketing News (April 27th, 2020)
Apr 28 • 35 min
What’s going on this week? Atlas Shrugged book reviews meets Google Ads advertiser disclosures as Paul Wicker of TapClicks (you read that right) and JD Prater of Quora discuss the latest headlines in marketing. CVS launches a new ad network, NBC hopes to…
This Week in Marketing News (April 17th, 2020)
Apr 20 • 28 min
This week Paul Wicker of AdStage and JD Prater of Quora discuss the brand new, very new, totally redesigned, and absolutely new, Quora SuperNew Ads UI. (You’ll have to listen to get the joke) Reddit introduces new political ad regulations, Google and…
This Week in Marketing News (April 3rd, 2020)
Apr 17 • 40 min
A week late but still just as exciting! Listen in as JD of Quora and Paul of AdStage talk about work-from-home, #passiveincome strategies, and all the latest headlines from Facebook, Google, Quora and more. Listen now! —- Send in a voice message:…
This Week in Marketing News (Mar 27th, 2020)
Mar 31 • 31 min
Is there anything to talk about other than COVID-19!? Listen as Paul Wicker (@wickerpedia) and JD Prater (@JDPrater) share their views on the marketing and economic impact of the pandemic. Our hosts also dig up the few non-COVID-19 marketing headlines…
Between Two Marketers: Big Agency Life with Keith Stoeckeler from MKTG
Mar 26 • 38 min
They met on Twitter a mere week ago and now these two marketing pros sit down in their home offices to talk WFH tips (or lack thereof), coffee, gin, and what exactly “strategy” people do at big agencies. Fun fact, Keith has worked at four of the five…
This Week in Marketing News (Mar 20th, 2020)
Mar 23 • 34 min
Etsy adds mandatory advertising fee for sellers, LinkedIn goes live with Conversation Ads, eMarketer drops the advertising forecast due to COVID19, and more! Most importantly Baby Jude makes his first #ppcshow appearance. 👶Listen now! —- Send in a voice…
Between Two Marketers: Performance Marketing for Software with Garrett Mehrguth
Mar 18 • 40 min
In today’s interview Paul sits down with Garrett Mehrguth from Directive. They discuss how to get quickly get educated on SEO, reasons to reallocate midfunnel spend to top/bottom funnel, and how Garrett approaches client reporting. In a turn of events…
This Week in Marketing News (Mar 13th, 2020)
Mar 13 • 28 min
Happy Friday the 13th! Live from their respective home offices, Paul Wicker of AdStage and JD Prater of Quora discuss the latest headlines in AdTech while comparing WFH tips. Reddit launches a new promoted trends ad unit, Google introduces some next level…
This Week in Marketing News (Mar 6th, 2020)
Mar 9 • 39 min
Cornonavirus impacts everything! Tech events get canceled, travel budgets cut, and everyone in silicon valley has been told to WFH. In other news, Twitter launches their version of stories called “Fleets” and the Twitter CEO, Jack Dorsey, may get the…
Between Two Marketers: Deep Funnel Conversion Optimization with Harry Hawk
Mar 6 • 47 min
In the first of our “Between Two Marketers” interview series, Paul sits down with Harry Hawk from Birdeye. Harry explains how he improved revenue by 4x by switching Facebook and Google AI to run off of Salesforce deep funnel conversions. Harry gets into…
This Week in Marketing News (Feb 28th, 2020)
Feb 28 • 38 min
Join us for episode 200 🔥 and listen in as Paul Wicker of AdStage and JD Prater of Quora dig into issues affecting marketers. From canceled conferences due to the Cornona virus to Tik Toks latest growth numbers we cover all things marketing! —- Send in a…
This Week in Marketing News (Feb 21st, 2020)
Feb 21 • 43 min
Google is changing up their agency partner program, Amazon Ads and Amazon Twitch are booming, Bloomberg spends more on marketing than all other candidate combined, TikTik adds a watch warning, Shopify joins Libra, Twitter acquires a stories company, and…
This Week in Marketing News (Feb 13th, 2020)
Feb 13 • 38 min
Happy Valentine’s Day marketing lovers! This week we cover the new social video platform, Byte. What’s App breaks 2 billion users. LinkedIn shuts down part of their product. Amazon sues the Pentagon and more! Join Paul Wicker of AdStage and JD Prater of…
This Week in Marketing News (Feb 7th, 2020)
Feb 7 • 27 min
Ad Tech Revenue Roundup Part 2! Twitter, Snap, and Pinterest all released earnings. The Linkedin CEO is gone. Facebook is getting out of parts of their audience network and more! Join Paul Wicker of AdStage and JD Prater of Quora as we dig into the…
This Week in Marketing News (Jan 35th?, 2020)
Jan 31 • 37 min
Revenue Roundup Part 1! Apple, Microsoft, Amazon and Facebook release their quarterly numbers and Paul Wicker of AdStage and JD Prater of Quora dig in. Also, welcome to the #postfacts world we live in where I can invent January 35th. —- Send in a voice…
This Week in Marketing News (Jan 27, 2020)
Jan 27 • 35 min
This week Paul Wicker of AdStage and JD Prater of Quora talk about influencer marketing, chocolate rain, Google’s search results’ backpedal, Pinterest, Etsy and more. Listen now! —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
This Week in Marketing News (Jan 17, 2020)
Jan 17 • 40 min
This week Paul Wicker of AdStage and JD Prater of Quora breakdown the top headlines in marketing. TikTok ad revenues are through the roof, Facebook backpedals from placing ads on WhatsApp, Chrome hops on the cookie blocking bandwagon, Instagram brings DMs…
This Week in Marketing News (Jan 10, 2020)
Jan 10 • 26 min
Listen in as JD Prater of Quora and Paul Wicker of AdStage cover the latest headlines in paid marketing. Apologies in advance… JD was onsite in our AdStage “studio” but it STILL took us 10 minutes to get the audio figured out…hang in there! We talk about…
This Week in Marketing News (Dec 1, 2019 - Jan 3, 2020)
Jan 3 • 57 min
Welcome to the New Year and the exciting marketing headlines it will bring! Will TikTok be a real thing? Will the Google and Facebook monopolies get broken up? Can I finally get a VR headset that doesn’t suck?! We’ll find out in 2020 but for now, listen…
The PPC Show: Wins and Fails of 2019
Dec 17, 2019 • 37 min
Why, hello there stranger! JD Prater of Quora and Paul Wicker of AdStage are back with the marketing wins and fails of 2019. Find out if JD ever learned to surf, if Paul got a haircut, and what big paid marketing trends of 2019 were winners and losers.…
The PPCShow Special Edition: Quora and Paid Reporting AMA
Oct 16, 2019 • 49 min
This episode JD Prater of Quora and Paul Wicker of AdStage answer listener questions about the world of Reporting on Paid Ads and Quora Ads. —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
This Week in Marketing News (Sep 7 - Sep 20, 2019)
Sep 23, 2019 • 36 min
This week Paul Wicker of AdStage and JD Prater of Quora cover surfing, birthdays, and oh yeah… some marketing headlines. The Facebook conversion pixel was down, Instagram restricts diet ads, more targeting options from Microsoft, YouTube adds Masthead ads…
This Week in Marketing News (Aug 31 - Sep 6, 2019)
Sep 10, 2019 • 22 min
This week Paul Wicker of AdStage and JD Prater of Quora talk about all the headlines in marketing that you need to know! Twitter explodes as the brand keyword debate takes center stage. Facebook gets into dating. Browser changes that impact your ad…
This Week in Marketing News (Aug 24 - Aug 30, 2019)
Aug 30, 2019 • 42 min
This week Paul Wicker of AdStage and JD Prater of Quora cover the 🔥 marketing headlines. Instagram kills the Discover tab and tests a new messenger app. YouTube fined up to $200M despite launch of YouTube Kids. Twitter ads large images to the carousel…
This Week in Marketing News (Aug 17 - Aug 23, 2019)
Aug 27, 2019 • 46 min
This week Paul Wicker of AdStage and special guest Emma Franks of Hanapin Marketing cover the headlines. Twitter introduces more video bidding options while Google removes some. The browser privacy wars continue and Facebook releases redacted emails about…
This Week in Marketing News (Aug 10 - Aug 16, 2019)
Aug 19, 2019 • 35 min
This week Paul Wicker of AdStage and JD Prater of Quora cover the latest marketing headlines. Tumblr got sold to Wordpress, Snap tries Spectacles once again, Facebook launches some new ad units for movies, Google ad fraud strikes again and more! —- Send…
This Week in Marketing News (Aug 3 - Aug 9, 2019)
Aug 12, 2019 • 28 min
This week Paul Wicker of AdStage and JD Prater of Quora talk about Whiskey, changes to Google match types, Facebook/Twitter privacy issues and more! We even finally do Wins and Fails inspired by the podcast, Pivot. 😍 —- Send in a voice message:…
This Week in Marketing News (July 27 - Aug 2, 2019)
Aug 5, 2019 • 33 min
Paul from AdStage and JD from Quora are reunited for this week’s marketing headlines. Spotify adds more targeting options, sex tech CEOs revolt, Facebook shuts down old interest targets, Hearst launches their own ad network and more! Also listen to the…
This Week in Marketing News (July 13 - July 26, 2019)
Jul 25, 2019 • 15 min
The show must go on. This week Paul Wicker from AdStage flies solo while JD commutes home. Contained within are all the headlines you need to know from Google, Facebook, Snap and Twitter crammed into 15 minutes or less. If you love the banter, you’ll hate…
This Week in Marketing News (June 29 - July 12, 2019)
Jul 12, 2019 • 30 min
Happy 4th everyone! Big news following the break… Paul from AdStage and JD from Quora made it official. ❤️AdStage and Quora are now integrated! Official launch to follow. Tweet at @wickerpedia if you want early access. But there’s more! LinkedIn launched…
This Week in Marketing News (June 22 - June 28, 2019)
Jun 28, 2019 • 33 min
This week we catch up with JD of Quora and Paul Wicker of AdStage to talk about home ownership, the presidential debates and, oh yeah, even some marketing headlines. The two talk about new Google features, Black Friday, more ads on Instagram, and the rise…
This Week in Marketing News (June 15 - June 21, 2019)
Jun 21, 2019 • 30 min
This week we catch up with JD of Quora and Paul Wicker of AdStage while he’s at a B2B marketing conference. The two talk about UI redesigns, the latest Amazon acquisition, Facebooks new training courses, and the wild world of podcast measurement. Listen…
This Week in Marketing News (June 8 - June 14, 2019)
Jun 17, 2019 • 35 min
This week Paul Wicker of AdStage and JD Prater of Quora talk about the latest headlines in marketing. Mary Meeker dropped her massive tome of tech trends, Snapchat Baby and Gender Swap Lenses lead to massive Snapchat user growth, and Search budgets moving…
This Week in Marketing News (June 1 - June 7, 2019)
Jun 10, 2019 • 33 min
This week Paul Wicker of AdStage and JD Prater of Quora talk about the antitrust news, updates to IG and Snap, the Google acquisition of Looker, equal pay for influencers, and a whole lot more! —- Send in a voice message:…
This Week in Marketing News (May 25 - May 31, 2019)
May 31, 2019 • 33 min
This week Paul Wicker from AdStage talks headlines and haircuts with the 4th most influential PPC expert in 2019, JD Prater from Quora. Google removes bidding options and tweaks targeting, Facebook usage is down as they continue to get slammed for the…
This Week in Marketing News (May 11 - May 24, 2019)
May 24, 2019 • 42 min
We had a week off since SOMEONE had a daycare interview but we’re back with tons of news! Privacy updates, Facebook chucks out 150M fake accounts, Quora is worth $2B, Twitter increasing ad load, and browsers out to limit click attribution. Listen now! —-…
This Week in Marketing News (May 4 - May 10, 2019)
May 11, 2019 • 31 min
This week Paul from AdStage and JD from Quora shamelessly ask for podcast ratings and reviews (Do it! Give us all the stars!). They then cover the latest marketing numbers (there were A LOT of stats and studies this week) and the latest marketing…
This Week in Marketing News (Apr 26 - May 3, 2019)
May 3, 2019 • 27 min
Facebook announces a handful of new features at their F8 conference. Bing Ads becomes Microsoft advertising (again). Verizon wants to dump Tumblr and Pornhub is buying. Google has bad data for May 1st. All these headlines and more this week on the…
This Week in Marketing News (Apr 20 - April 26, 2019)
Apr 27, 2019 • 33 min
This week we dive into the revenue and growth numbers from all the ad tech companies that just released their financials. Also, JD has returned from his big keynote presentation with a trophy for best presentation! 👏 —- Send in a voice message:…
This Week in Marketing News (Apr 13 - April 19, 2019)
Apr 19, 2019 • 34 min
Marketing conference season is in full force and JD Prater of Quora and Paul Wicker of AdStage talk about the latest marketing conferences, tech headlines and product launches! Listen in! You can find all the headlines and more on our blog:…
This Week in Marketing News (Apr 6 - April 12, 2019)
Apr 15, 2019 • 41 min
This week we’re joined by a duo of agency founders, Duane Brown and AJ Wilcox as JD and I discuss the latest news from Google, Snap, Facebook, and more. If you want early access to our Google Sheets Add-on, DM me on Twitter…
This Week in Marketing News (Apr 1 - April 5, 2019)
Apr 5, 2019 • 21 min
This week we talk about a whole string of Facebook fails, the Snapchat stock bump, Amazon’s exit from their private label business, and Twitter’s Promote Mode. —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
This Week in Marketing News (Mar 23 - Apr 1, 2019)
Apr 2, 2019 • 35 min
OMG did you hear the news about SNAP?! We cover this bombshell of a story along with the latest news about Facebook’s new Ad Gallery, Apple’s new News product, Pinterest going public and more! —- Send in a voice message:…
This Week in Marketing News (Mar 9 - Mar 22, 2019)
Mar 22, 2019 • 34 min
This week we cover a TON of stories. Snap’s new lens, LinkedIn Lookalikes, the Facebook outage, and Amazon banning C.R.A.P. products. Listen now! —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
This Week in Marketing News (Mar 2 - Mar 8, 2019)
Mar 8, 2019 • 39 min
This week Paul and JD record from PubCon and bring along marketing gurus, Emma Franks from Hanapin and AJ Wilcox from B2Linked. Sure we did the headlines but we also laughed a lot! Google average position is going away, AdX auction is changing, Facebook…
This Week in Marketing News (Feb 16 - Feb 22, 2019)
Feb 22, 2019 • 26 min
We are 🔥! All our comments from last week turned into headlines! We mocked AT&T for putting their ads back on YouTube and thinking they wouldn’t have brand issues. This week, they had brand issues and pulled their ads. We spoke about making a paid ad-free…
This Week in Marketing News (Feb 9 - Feb 15, 2019)
Feb 15, 2019 • 24 min
Hope you had a lovely Valentines Day! This week Paul Wicker of AdStage and JD Prater of Quora get WAY too philosophical about the role of Social Media in determining what is truth and what is fake news. (Blame the anti-vax headlines this week for all the…
This Week in Marketing News (Feb 2 - Feb 8, 2019)
Feb 10, 2019 • 33 min
Germany declares Facebook illegal! (kind of) This week we take a look at earnings reports from Google, Snap, Twitter, and LinkedIn and all the headlines in marketing from this past week. —- Send in a voice message:…
This Week in Marketing News (Jan 26 - Feb 1, 2019)
Feb 3, 2019 • 38 min
Happy Super Bowl Sunday! This week Paul Wicker of AdStage and JD Prater of Quora talk Google Tag Manager, Reddit PPC ads, Quora Impression Share and get into politics WAY TOO too much. —- Send in a voice message:…
This Week in Marketing News (Jan 19 - Jan 25, 2019)
Jan 28, 2019 • 11 min
This week Paul Wicker of AdStage is rocking it solo! New metrics from Amazon Ads, Facebook announces they are combining What’s App and Instagram(kind of), and LinkedIn launches interested-based targeting. Listen now! —- Send in a voice message:…
This Week in Marketing News (Jan 12 - Jan 18, 2019)
Jan 19, 2019 • 31 min
This week Paul Wicker of AdStage and JD Prater of Quora continue to pick on Snapchat relentlessly. The Yahoo brand value plummets and we review some great research on social media marketing trends. Most importantly, do you have your chatbot strategy done…
This Week in AdTech (Jan 5 - Jan 11, 2019)
Jan 11, 2019 • 36 min
This week Paul Wicker of AdStage and JD Prater of Quora discuss latest headlines in ad tech. Er…wait or is it martech? You’ll have to listen to understand that joke. ;) —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
This Week in AdTech: 2019 Trends in PPC
Jan 4, 2019 • 34 min
Grab your popcorn and settle in as Paul Wicker of AdStage and JD Prater of Quora discuss their 2019 predictions in Tech, Advertising, and Marketing! Also, hello to the Prof Alley’s Digital Marketing Class from Brigham Young! Find the secret codeword in…
This Week in AdTech (Dec 8 - Dec 14, 2018)
Dec 14, 2018 • 37 min
This week Paul Wicker of AdStage and JD Prater of Quora discuss the tech highlights of 2018, results from a Google Responsive Ad test run by from Clix, YouTube updates, AppNexus going transparent with fees and a whole lot more. Listen to the end and…
This Week in AdTech (Dec 1 - Dec 7, 2018)
Dec 7, 2018 • 28 min
Come listen in while Paul Wicker of AdStage and JD Prater of Quora discuss the latest happenings in marketing and ad tech. This week they discuss marketing predictions for 2020, the Quora hack, the New Google Responsive Ad features, ads.txt now for mobile…
This Week in AdTech (Nov 24 - Nov 30, 2018)
Dec 3, 2018 • 28 min
This week in AdTech - Facebook is making political ads more transparent; media measurement is getting serious with Facebook providing data for 3rd party verification; Quora gets promoted answers; Google Ads adds more conversion tracking features to calls;…
This Week In AdTech (Nov 19 - Nov 23, 2018)
Nov 26, 2018 • 12 min
This week in AdTech - Digital ad spends hit record highs; 2018 paid search trends to watch; and tips on LinkedIn ads. —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
This Week In AdTech (Nov 12 - Nov 16, 2018)
Nov 19, 2018 • 24 min
This week in AdTech - Stay Ahead of the Pack With the Bing Competition Tab; Instagram Unveils 3 New Shopping Features Ahead of Holidays; Must read: LUMA State of Digital Marketing 2018; and Introducing the New LinkedIn Pages. —- Send in a voice message:…
This Week in AdTech (Nov 5-Nov 9, 2018)
Nov 12, 2018 • 23 min
WhatsApp Found a Place to Show Your Ads; Instagram’s Next Cash Cow: Instant Promote Ads for Stories; Pinterest Gets Its Advertising House in Order, Carousel Ads Are Up Next —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
This Week in AdTech (Oct 29-Nov 2, 2018)
Nov 3, 2018 • 29 min
Facebook Launches a New API for Marketers; CPM Bidding Now Available on the Quora Ads; Google Ads Announces New Click-to-Message Ad Features —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
This Week in AdTech (Oct 22-26, 2018)
Oct 26, 2018 • 24 min
This week in AdTech: Facebook Attribution helps you measure the impact of your ads across the Facebook family of apps; Apple App Store search ads are expected to drive $500 million in revenue this year; and Twitch’s influencers are helping market products…
This Week in AdTech (Oct 15-19, 2018)
Oct 22, 2018 • 25 min
This week in AdTech: YouTube now counts “engagement” as 10 seconds; best practices for LInkedIn Sponsored InMail campaigns; and Pinterest unveils updates to self-server ads manager. —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
This Week in Ad Tech (October 1-5, 2018)
Oct 5, 2018 • 22 min
Facebook adding more choices for video ad buyers; unlocking global revenue through In-Stream video ads; and Google announces custom metrics, Unique Reach, and Brand Lift capabilities. —- Send in a voice message:…
This Week in Ad Tech (September 24 - 28, 2018)
Sep 28, 2018 • 17 min
How to untangle your B2B attribution, Amazon and Snapchat form a powerful partnership, and Facebook stories ads now available to all advertisers. Tune in to this week’s top headlines with AdStage’s Paul and Josh. —- Send in a voice message:…
This Week In Ad Tech (September 17 - 21, 2018)
Sep 21, 2018 • 19 min
Amazon forecast to be No. 3 digital advertising player in 2018, vertical ads are coming to YouTube, and Spotify can tell if you’re sad. Tune in to this week’s top headlines with AdStage’s Anya and Josh. —- Send in a voice message:…
This Week in Ad Tech (September 10-14, 2018)
Sep 14, 2018 • 15 min
This week, Facebook opened up more data on ad placements, Dynamic Ads got a pre-holiday touch-up, and NASA looked into alternative monetization options. —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
How to Navigate the Change from Google AdWords to Google Ads
Sep 13, 2018 • 31 min
With more powerful targeting options on Google properties including GDN and YouTube and more sophisticated algorithms for automated bidding, PPC is very different from what it used to be just a few years ago. In this episode of the PPC Show, Anya will…
This Week in Ad Tech (September 3-7, 2018)
Sep 7, 2018 • 20 min
This week in ad tech, Instagram is building a new shopping app, Facebook users are changing their social habits, and Amazon is testing a new attribution tool. Tune in to hear the latest news and tips in advertising from AdStage’s Anya and Josh. —- Send in…
This Week in Ad Tech (August 27-31, 2018)
Aug 31, 2018 • 18 min
This week in ad tech: You can now apply to get verified on Instagram, Snapchat can track people’s emotions, and Pandora launches shorter, more personalized ads. Tune in to hear the latest stories in digital advertising from AdStage’s Anya Pratskevich and…
This Week in Ad Tech (August 20-24, 2018)
Aug 27, 2018 • 13 min
Last week, Facebook removed 5,000 targeting options, Google shared tips on food advertising, Instagram Sponsored Content became the new summer job for Generation Z, and Paul Wicker finally made a comeback on the PPC Show. —- Send in a voice message:…
This Week in Ad Tech (August 13-17, 2018)
Aug 17, 2018 • 11 min
This week in ad tech: Amazon is testing video ads in search, Google Analytics to launch cross-device reporting, and Facebook now requires all Pages with large audiences in the U.S. to go through additional authorization. —- Send in a voice message:…
This Week in Ad Tech (August 6-10, 2018)
Aug 14, 2018 • 10 min
Facebook has asked large banks to share data on card transactions; a new ad format for app marketers; why Snapchat DAUs dropped 2% QoQ. Listen to this week’s top headlines in ad tech. Hosted by Anya Pratskevich and Josh Rodriguez. —- Send in a voice…
This Week in Ad Tech (July 30 - August 3, 2018)
Aug 3, 2018 • 19 min
Facebook updates video metrics; WhatsApp launches ads; LinkedIn overhauls Campaign Manager, and other top headlines in advertising, by Paul Wicker and Anya Pratskevich. —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Episode #093 - Joe Martinez - How to Create Non-Boring Google Text Ads
Jul 31, 2018 • 34 min
Welcome to episode #93of The PPC Show. This week we’re joined by Joe Martinez, Director of Paid Media and Community at Granular, to discuss how to create non-boring text ads with ad customizers and business data feeds. —- Send in a voice message:…
This Week in Ad Tech (July 23-27, 2018)
Jul 27, 2018 • 21 min
This Week in Ad Tech (July 23-27, 2018) by AdStage —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Episode #092 - James Tabor - How Blockchain Technology is Changing the Future of Advertising
Jul 24, 2018 • 35 min
Welcome to episode #92 of The PPC Show. This week we’re joined by James Tabor, CEO of MEDIA Protocol to talk about about blockchain technology, data, ad fraud, and developing better relationships between consumers, advertisers, and publishers. Tune in to…
Episode #091 - Louis Belpaire - Facebook Political Ads: How We Got a Mayor Elected
Jul 17, 2018 • 27 min
Welcome to episode #91 of The PPC Show. This week we’re joined by Louis Belpaire, Director of Paid Media and Analytics at Silverback Strategies, to talk about running Facebook political ads and the success he had with them. Tune in to learn: - The details…
The Week In Ad Tech Headlines (July 9th - July 13th)
Jul 16, 2018 • 26 min
Hey everyone, I’m Paul Wicker and I’m JD Prater. Today is July 16th 2018 and these are your top 7 PPC Headlines from this week. Google Marketing Live: Here Come Fully Automated Ads During the keynote at Google Marketing Live in San Jose, California, on…
Episode #090 - Cory Henke - YouTube Ads: Where Branding & Direct Response Collide
Jul 10, 2018 • 39 min
This week we’re joined by Cory Henke, the Founder and CEO of Variable Media, to discuss the benefits of YouTube advertising for branding and direct response marketers. You’ll learn: - How Cory got into video marketing - What’s the best way to start with…
The Week In Ad Tech Headlines (July 2nd - July 6th)
Jul 6, 2018 • 17 min
Instagram Testing Open-Ended Questions in Stories Instagram is testing open-ended questions within Stories to make the content more interactive. Currently, the app only lets users post polls with multiple-choice answer. European Advertisers Have Limited…
Episode #089 - Ben Childs - The Latest B2B SaaS Demand Gen Trends in 2018
Jul 3, 2018 • 36 min
Welcome to episode #89 of The PPC Show where we interview the best and brightest in paid marketing. This week we’re joined by Ben Childs, President of Digital Reach agency, to get a better understanding of what it’s like running a B2B SaaS demand gen…
The Week In Ad Tech Headlines (June 25th - 29nd)
Jun 29, 2018 • 19 min
Hey everyone, I’m Paul Wicker and I’m JD Prater. Today is June 29nd 2018 and these are your top 6 PPC Headlines from this week. Goodbye, dark posts: How Facebook’s and Twitter’s ad-transparency tools work On June 28, Facebook and Twitter both launched…
This Week In Ad Tech Headlines (June 18th - 22nd)
Jun 22, 2018 • 17 min
Instagram hits 1 billion monthly users, up from 800M in September Instagram’s meteoric rise continues, dwarfing the stagnant growth rates of Snapchat and Facebook. Today Instagram announced that it has reached 1 billion monthly active users, after passing…
Episode #088 - Chadd Powell - Understanding Facebook Analytics: Breaking Down the Core Features
Jun 19, 2018 • 37 min
Welcome to episode #88 of The PPC Show where we interview the best and brightest in paid marketing. This week we’re joined by Chadd Powell, Sr. Social Analyst at Hanapin Marketing, to dive into Facebook Analytics and show you how to find insights, along…
The Week In Ad Tech Headlines (June 11 - 15th)
Jun 15, 2018 • 12 min
Hey everyone, I’m Paul Wicker and I’m JD Prater. Today is June 15th 2018 and these are your top 7 PPC Headlines from this week. 1) Facebook Adds New Requirements for Custom Audience Targeting 2) Google Announces New Features for Retail Advertisers 3)…
Episode #087 - Emma Franks - Why PPC People Need Google Tag Manager
Jun 12, 2018 • 32 min
Welcome back to another episode of the PPC Show brought to you by AdStage. I’m your host JD Prater, Director of Growth Marketing at AdStage. This week we’re joined by Emma Franks, Account Manager at Hanapin Marketing to discuss Why PPC folks need GTM (or…
The Week In Ad Tech Headlines (June 4th - June 8th)
Jun 8, 2018 • 18 min
Hey everyone, I’m Paul Wicker and I’m JD Prater. Today is June 8th 2018 and these are your top 7 PPC Headlines from this week. - Facebook Expands Marketplace Ads - Instagram Might Soon Let You Post Videos Up To An Hour Long - Facebook Audience Network…
Episode #086 - Puja Ramani - Quora Ads Celebrates 1 Year Anniversary
Jun 5, 2018 • 35 min
This week we’re joined by Puja Ramani, Head of Business Marketing at Quora to discuss and celebrate their ads platform one year anniversary. Stay tuned as we walk through - All the products they launched over the last year - Their latest betas - Scaling…
Episode #085 - Candace Kim - The Best Tips for Using LinkedIn Sponsored InMail for Lead Gen
May 29, 2018 • 24 min
Welcome to episode #85 of The PPC Show where we interview the best and brightest in paid marketing. This week we’re joined by Candace Kim, Product Marketing Manager at LinkedIn to discuss Sponsored InMail ads for lead gen. Stay tuned as we continue to…
Episode #084 - Merry Morud - Trusting the Facebook Algorithm To Deliver Results (part 2)
May 22, 2018 • 37 min
Welcome to episode #84 of The PPC Show. This is second half of our interview with Merry Morud, Associate Creative Director at Aimclear, to discuss the recent Facebook changes in light of Cambridge Analytica and the impact advertisers can expect and get…
The Week In Ad Tech Headlines (May 14th - May 18th)
May 18, 2018 • 22 min
Q1 2018 Paid Media Benchmark Report: https://www.adstage.io/resources/q1-2018-ppc-benchmark-report/ Facebook Suspends Some 200 Apps in Data-Abuse Investigation Following the Cambridge Analytica scandal, Facebook has suspended some 200 apps for suspected…
Episode #083 - Merry Morud - Recent Facebook Changes and the Impact on Advertisers (part 1)
May 15, 2018 • 35 min
Welcome to episode #83 of The PPC Show, where we interview the best and brightest in paid marketing. Over the next two weeks we’ll be joined by Merry Morud, Associate Creative Director at Aimclear to discuss the recent FB changes in light of Cambridge…
Episode #082 - Closed Loop - The Evolution of Digital Advertising Agency
May 9, 2018 • 30 min
Welcome to episode #82 of The PPC Show, where we interview the best and brightest in paid marketing. This week we’re joined by Lance Loveday and Amanda Evans from Closed Loop agency. We’re going to be discussing the Evolution of the Digital Advertising…
The Week In Ad Tech Headlines (April 30 - May 4th)
May 4, 2018 • 16 min
Today is May 4th 2018 (may the fourth be with you & happy Cinco de Mayo) and these are your top 7 PPC Headlines from this week. —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Episode #081 - Nate Velazquez - The Explosive Growth of AdWords Shopping Campaigns
May 1, 2018 • 30 min
Welcome to episode #81 of The PPC Show, where we interview the best and brightest in paid marketing. This week we’re joined by Nate Velazquez, PPC Account Manager at Seer Interactive, to talk about how to take advantage of the explosive growth of AdWords…
Episode #080 - Heather Cooan - Unlocking PPC Revenue Growth with CRM Data
Apr 9, 2018 • 36 min
Welcome to episode #80 of The PPC Show, where we interview the best and brightest in paid marketing. This week we’re joined by Heather Cooan, Founder and Principal Growth Strategist at HDC Digital. Heather is laser focused on revenue growth for clients…
Episode #079 - Vernon Johnson - The Pinterest Ads Playbook for Social Marketers
Apr 3, 2018 • 33 min
Welcome to episode #79 of The PPC Show, where we interview the best and brightest in paid marketing. This week we’re joined by Vernon Johnson, Social Account Manager at 3Q Digital. Search is all about intent-based people searching for specific products,…
Episode #078 - The Big YouTube Problem with John Belcher
Mar 19, 2018 • 35 min
Welcome to the PPC Show where we interview the best and brightest in paid marketing. I’m your host JD Prater, Director of Growth Marketing at AdStage. Most advertisers are getting maxed out and priced out on Facebook and are trying to scale their efforts…
Episode #077 - The Price of AdWords Branded Traffic Increased & How to Combat It
Mar 14, 2018 • 26 min
Welcome to episode #77 of The PPC Show, where we interview the best and brightest in paid marketing. This week we’re joined by Andy Taylor, Associate Director of Research at Merkle. Brands may be at Google’s mercy when it comes to the price of branded…
The Week In Ad Tech Headlines (Mar 5 - 9th)
Mar 9, 2018 • 15 min
Today is Mar 9th 2018 and these are your top 6 PPC Headlines from this week. 1) Facebook Unveils Trip Consideration For Travel Advertisers 2)Study Shows That Every $1 Spent on Radio Ads Returns $12 In Purchase Activity 3)Twitter Tests Integration With…
Episode #076 - What is ROI and How to Calculate It?
Mar 5, 2018 • 31 min
Welcome to episode #76 of The PPC Show, where we interview the best and brightest in paid marketing. This week we’re joined by Andrew Breen, the President at Outshine. In this episode, Andrew discusses what ROI means, how to calculate it, and how to focus…
The Week In Ad Tech Headlines (Feb 26 - Mar 2nd)
Mar 2, 2018 • 22 min
Hey everyone, I’m Paul Wicker and I’m JD Prater. Today is Mar 2nd 2018 and these are your top 9 PPC Headlines from this week. 1) Google’s App Ads Chief On Why Less Is More When It Comes To App Campaigns 2)News Feed FYI: Ending the Explore Feed Test…
Episode #075 - The Importance of Ad Copy and Content in Online Advertising
Feb 26, 2018 • 38 min
Welcome to episode #75 of The PPC Show, where we interview the best and brightest in paid marketing. This week we’re joined by Ferdinand Götzen, the Head of Growth at Recruitee. In this episode, Ferdinand talks about the importance of ad copy and content…
Episode #074 - What Makes a Great Facebook Video Ad
Feb 19, 2018 • 29 min
Welcome to episode #74 of The PPC Show, where we interview the best and brightest in paid marketing. This week we’re joined by Akvile DeFazio, President of AKvertise Inc. In this episode, Akvile talks about what makes a good video for Facebook Ads and…
The Week In Ad Tech Headlines (Feb 12 - 16th)
Feb 16, 2018 • 16 min
This week on The PPC Show, Paul Wicker and JD Prater break down the top nine headlines in ad tech and digital advertising for the week of Feb 12-16th. Tune in as they cover the latest on Chrome ad filtering, Google AMP for email, and Facebook downvote…
Episode #073 - Making the Move from Freelancer to Running a Small Agency
Feb 12, 2018 • 37 min
Welcome to episode #73 of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week we’re joined by Jon Quinton, founder of Overdrive Digital. In this episode, Jon talks about making the move the…
Episode #072 - The Rise of the Technical Paid Marketer
Feb 5, 2018 • 41 min
Welcome to episode #72 of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week we’re joined by Gianluca Binelli, founder of Booster Box Digital. In this episode, Gianluca joins us to talk about the…
The Week In Ad Tech Headlines (Jan 29 - Feb 2th)
Feb 2, 2018 • 19 min
This week on The PPC Show, Paul Wicker and JD Prater break down the top nine headlines in ad tech and digital advertising for the week of Jan 29 - Feb 2th. Tune in as they cover the latest on Facebook’s News Feed, Google AdWords muting remarketing ads,…
Episode #71 - Janes of Digital: The Importance of Diversity & Inclusion in Digital Marketing
Jan 29, 2018 • 37 min
Welcome to episode #71 of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week we’re joined by Frances Donegan-Ryan, Bing Ads Global Community Engagement. In this episode, Frances joins us to talk…
The Week In Ad Tech Headlines (Jan 22 - Jan 26th)
Jan 26, 2018 • 28 min
Hey everyone, I’m Paul Wicker and I’m JD Prater. Today is Jan 26th 2018 and these are your top 9 PPC Headlines from this week. —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Episode #070 - The 9 Biggest Facebook Changes from 2017
Jan 22, 2018 • 37 min
Welcome to the #70 episode of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week we’re joined by Tim Halloran, Head of Social Advertising at Zato Marketing. In this episode, Tim reflects on the…
Episode #069 - 4 Predictions for PPC in 2018 with Matt Macchia
Jan 15, 2018 • 28 min
Welcome to the #69 episode of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week we’re kicking off 2018 with our guest Matt Macchia, CEO at AdFury. In this episode, Matt breaks down the latest…
The Week In Ad Tech Headlines (Jan 8 - Jan 12th)
Jan 12, 2018 • 25 min
Hey everyone, I’m Paul Wicker and I’m JD Prater. Today is Jan 12th 2018 and these are your top 9 PPC Headlines from this week. —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Episode #068 - Setting Up Advanced Event Tracking and A/B Testing with Google Optimize
Dec 18, 2017 • 34 min
Welcome to episode #68 of the PPC Show where we interview the best and brightest paid search and paid social marketers. I’m your host JD Prater. This week I’m joined by Brandon Green, Director of Digital Acquisition at Telegraph Creative to discuss the…
Episode #067 - Experimenting with Facebook Campaign Budget Optimizer
Dec 11, 2017 • 41 min
Welcome to episode #67 of the PPC Show, where we interview the best and brightest in paid search and paid social advertising. This week I’m joined by Nash Haywood, Senior Paid Media Manager at Element Three. In this episode, Nash outlines some tips for…
The Week In Ad Tech Headlines (Dec 4th - Dec 8th)
Dec 8, 2017 • 15 min
This week on The PPC Show, Paul Wicker and JD Prater break down the top seven headlines in ad tech and digital advertising for the week of Dec 4th - Dec 8th. —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Episode #066 - Expanded Test Ads: The Latest Research & Optimization Tips - Mark Irvine
Dec 4, 2017 • 52 min
Welcome to the #66 episode of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week I’m joined by Mark Irvine, Senior Data Scientist at Wordstream. In this episode, discover what Mark and his team…
Episode #065 - How to Build Advanced Google Analytics Audiences - Sayf Sharif
Nov 27, 2017 • 41 min
Welcome back another episode of the PPC Show where we interview the best and brightest in pid search and social media advertising. This week I’m joined by Sayf Sharif, Director of Analytics at Seer Interactive. I attended his session at Hero Conf London…
The Week In Ad Tech Headlines (Nov 13th - Nov 17th)
Nov 17, 2017 • 22 min
This week on The PPC Show, Paul Wicker and JD Prater break down the top eight headlines in ad tech and digital advertising for the week of Nov 13 - Nov 17th. Tune in as they cover the latest on Facebook Stories for Groups and Events, LinkedIn Lead Gen…
Episode #064 - How to Revive a Failing Facebook Campaign - Matt Mason
Nov 13, 2017 • 50 min
It’s Monday morning. I just sat down with my favorite cup of coffee and opened up my computer. I’m about to dive into my weekly reports, ready to count the pennies I’ve gained over the past week from my Facebook campaigns. I notice that seemingly…
This Week in Ad Tech Headlines (Oct 30th-Nov 3rd)
Nov 2, 2017 • 21 min
This week on The PPC Show, Paul Wicker and JD Prater break down the top eight headlines in ad tech and digital advertising for the week of October 30-Nov 3rd. Tune in as they cover the latest on Facebook’s “Q3 earnings, Snap Pixel, Facebook creative…
This Week In Ad Tech Headlines (Oct 23 - 27)
Oct 26, 2017 • 21 min
This week on the PPC Show, Paul and Mike break down the top nine headlines in ad tech and digital marketing for the week of October 23-27th. Show Notes Facebook Tests Removing Organic Page Posts Facebook has caused a huge drop in referral traffic in a…
Episode #063 - How I Got 14,000 Customers Using the Google Display Network - Justin Brooke
Oct 24, 2017 • 33 min
This week on The PPC Show podcast, JD is joined by Justin Brooke, Founder of AdSkills, to discuss his tactics for scaling Google Display Network campaigns that eventually got 14,000 customers. Tune in to the podcast as we dive into: - Justin’s story of…
The Week In Ad Tech Headlines (Oct 16-20th)
Oct 19, 2017 • 25 min
This week on The PPC Show, Paul and JD break down the top nine headlines and trends in ad tech and digital marketing for the week of October 16-20th. Facebook Adds New Custom Audience Options to Improve Ad Targeting Facebook is adding two new Custom…
Episode #062 - Running a Remote PPC Agency - Josh Bretag
Oct 16, 2017 • 17 min
Welcome to episode #62 of the PPC Show. I’m your host JD Prater. This week I’m joined by Josh Bretag,Founder of Blue Print Solutions Group, to talk about running a remote PPC agency. —- Send in a voice message:…
The Week In Ad Tech Headlines (Oct 9-12th)
Oct 12, 2017 • 25 min
This week on The PPC Show, Paul and JD break down the top nine headlines and trends in ad tech and digital marketing for the week of October 9-12th. AdWords rolls out new interface to all advertisers Paul finally gets the AdWords UI! Snapchat Adds Context…
The Week In Ad Tech Headlines (Oct 2-6th)
Oct 6, 2017 • 22 min
Google Doubles AdWords Budgets and Advertisers are Unhappy Google has made a significant change to the way AdWords budgets can be used, and the advertising community is not the least bit happy. Campaigns are now able to spend up to twice their average…
Episode #061 - Marketing & Sales at a PPC Agency - Kayla Kurtz
Oct 2, 2017 • 37 min
This week on The PPC Show, we’re joined by Kalya Kurtz, Associate Director of Sales at Hanapin Marketing to talk about sales and marketing at a PPC agency. She brings an unique perspective to the PPC conversation having been an account manager before…
The Week In Ad Tech Headlines (Sept 25-29)
Sep 28, 2017 • 19 min
Twitter Doubles Character Limit to 280 We understand since many of you have been Tweeting for years, there may be an emotional attachment to 140 characters – we felt it, too. But we tried this, saw the power of what it will do, and fell in love with this…
Episode #060 - Mike McEuen - Facebook, LinkedIn, and Twitter Trends Report (Q1 & Q2)
Sep 25, 2017 • 27 min
This week on The PPC Show, Mike McEuen and I walk-through AdStage’s latest ad network trends reports for Facebook, LinkedIn, and Twitter. Tune in as we discuss and analyze: 1) Facebook’s CPMs increasing 171% with budgets rising by 122%. 2) LinkedIn’s CPMs…
The Week In Ad Tech Headlines (Sept 18-22)
Sep 21, 2017 • 22 min
This week on The PPC Show, Paul and JD break down the top 9 headlines and trends in ad tech and digital marketing for the week of September 18-22nd. 1) Facebook Removes 4 Ad Targeting Options of Profile Details To help ensure that targeting is not used…
Episode #059 - PPC Automation and The Great Attribution Myth with Julie Friedman Bacchini
Sep 18, 2017 • 33 min
This week on The PPC Show, Julie Friedman Bacchini, President at Neptune Moon, shares her dinosaur perspective on the future of PPC automation in paid search and the great attribution myth. Julie’s been in marketing for over 18 years so tune in to hear:…
The Week In Ad Tech Headlines (Sept 11-15)
Sep 14, 2017 • 20 min
Show Notes 1) Facebook Announces Major Updates to Ads Manager The updated Ads Manager interface is designed to feel familiar without sacrificing any capabilities advertisers enjoyed from the old Power Editor or Ads Manager. “By focusing our efforts on…
Episode #058 - Purna Virji - Conversions in a Landing Page-Less World
Sep 11, 2017 • 50 min
This week on The PPC Show, Purna Virji, Senior Training Manager at Microsoft, shares how advertisers can capture conversions in a landing page-less world. Three big highlights from this week’s show. Tune in to hear how: 1) Chatbots are becoming the new…
The Week In Ad Tech Headlines (Sept 5-8)
Sep 7, 2017 • 24 min
This week on The PPC Show, Paul and JD break down the top 8 headlines and trends in ad tech and digital marketing. 1) LinkedIn Launches Audience Network To Serve Sponsored Content 2) New AdWords Metric Shows How Often Your Shopping Ad Is In The Top Spot…
The Week In Ad Tech Headlines (Aug 28- Sept 1)
Aug 31, 2017 • 19 min
This week on The PPC Show, Margo and JD break down the top six headlines and trends in ad tech and digital marketing. 1) Facebook Blocking Ads from Pages that Repeatedly Share False News 2) AdWords Announces Major Update to Ad Rotation Settings 3) Amazon…
Episode #057 - Quora’s Laser Focus on Advertiser ROI with Sarah Smith
Aug 28, 2017 • 39 min
This week on The PPC Show we’re joined by Sarah Smith, VP of Sales and Operations at Quora. Fun Fact: She’s the 45th user on Quora and a former music teacher from Wisconsin. Four big highlights from this week’s show. 1) The benefits of investing in Quora.…
The Week In Ad Tech Headlines (Aug 21-25)
Aug 24, 2017 • 33 min
This week on The PPC Show, Paul and JD break down the top 9 headlines and trends in ad tech and digital marketing. Enjoy! 1) Facebook News Feed Update: Taking Action Against Video Click-Bait 2) Teens Favoring Snapchat and Instagram Over Facebook 3) Bing’s…
Episode #056 - Breaking Down the B2B Funnel with Garrett Mehrguth, CEO of Directive Consulting
Aug 21, 2017 • 35 min
This week on The PPC Show we’re joined by Garrett Mehrguth, CEO of Directive Consulting, to break down the B2B marketing funnel. My top three takeaways from this show: 1) Everyone says they value top of funnel, but lie in the way they allocate budget. 2)…
Episode #055 - Data Driven Design with Oli Gardner, Co-founder of Unbounce
Aug 14, 2017 • 36 min
This week on The PPC Show we’re joined by Oil Gardner, Co-founder of Unbounce to discuss data-drive design. Follow him on Twitter. And don’t forget to register for PPC WEEK sponsored by Unbounce! Fun fact: Oli has seen more landing pages than anyone on…
The Week In Ad Tech Headlines (August 7-11th)
Aug 10, 2017 • 24 min
This week on The PPC Show, Paul and JD break down the top news and trends in ad tech and digital marketing. 1) More informative sitelinks, callouts and snippets 2) Google Settles case 3) Facebook cloaking punishment 4)Updates to Clicks and Impression…
Episode #054 -Demystifying Power BI with John Lee of Bing Ads
Aug 7, 2017 • 38 min
This week we’re joined by John Lee, Senior Manager Client Training and Development - Bing Ads to demystify Power BI. This episode is just a teaser to his detailed session next week at PPC Week. My top 3 takeaways: - Ins and outs of this dynamic reporting…
Episode #053 - Susan Wenograd - Facebook Audits and Lookalike Audiences
Jul 31, 2017 • 32 min
On episode #53 of the The PPC Show, we’re joined by Susan Wenograd, Partner at Fivemill, to all things Facebook ads. Connect with Susan on Twitter @SusanEDub Top 3 Takeaways 1) Her career path as a people manager vs individual contributor and which one…
The Week In Ad Tech Headlines (July 24-28)
Jul 27, 2017 • 24 min
1) Facebook Q2 2017 Numbers – Users Up Again 2)Twitter’s user growth goes nowhere and the stock is collapsing 3)New Features to the Instagram Platform API 4)Ramp up your calls with call bid adjustments 5)Nielsen Adds Hulu and YouTube to TV Ratings 6)Why…
The Week In Ad Tech Headlines (July 17-21)
Jul 21, 2017 • 21 min
This week on The PPC Show, Mike and JD break down the top news and trends in ad tech and digital marketing. In this episode we breakdown LinkedIn Adds New Data Tools, Google Analytics natural language processing, PPC Week, Amazon Spark, Snap Inc. Launches…
Episode #052 - Gil Hong - When It Comes To Shopping Ads, How Well Do You Know Your Products?
Jul 19, 2017 • 42 min
On episode #52, we’re joined by Gil Hong, PPC Account Manager at Seer Interactive to discuss “When It Comes To Shopping Ads, How Well Do You Know Your Products?” On this episode of The PPC Show we learn about: 1) Remember the hidden costs of your product…
The Week In Ad Tech Headlines (July 10 -14)
Jul 14, 2017 • 20 min
This week on The PPC Show, Paul and JD break down the top news and trends in ad tech and digital marketing. 1) YouTube remarketing lists 2) AdWords new UI 3)Verizon’s Oath Breaks 1st Campaign Post-AOL/Yahoo 4)Pandora Is Teaming With Foursquare to Show Its…
The Week In Ad Tech Headlines (July 3-7)
Jul 7, 2017 • 24 min
Today is July 7th 2017 and these are your PPC Headlines from this week. Here are the 10 articles we’re covering this week! 1) Twitter can now quantify the impact of Promoted Tweets on sales 2)Facebook Adds More Visibility On Ad Interactions 3)Updated…
Episode #051 - Michelle Morgan - Negative Audience Targeting and Audience Shaping
Jul 3, 2017 • 42 min
All about being purposeful with your negative audiences and how that’s almost just as important as your positive audiences. On episode #51, we’re joined by Michelle Morgan, Director of Client Services at Clix Marketing. On this episode of The PPC Show we…
This Week In Ad Tech Headlines (June 26-30)
Jun 30, 2017 • 19 min
This week on The PPC Show, Paul and JD break down the top news and trends in ad tech and digital marketing. In this episode we breakdown: - Facebook’s new landing page view optimization, - 2 billion active users mark, - Facebook drone ship, - how the $2.7…
Episode #050 - Matt Umbro - AdWords Updates and Ad Customizers
Jun 26, 2017 • 45 min
Episode #50 is here and we’re joined by Matt Umbro, Associate Director of Services at Hanapin Marketing. On this episode of The PPC Show we discuss the history of #PPCChat, hiring best practices, audience targeting, and cool ways to use Ad Customizers. —-…
The Week In Ad Tech Headlines (June 19 - 23)
Jun 22, 2017 • 20 min
This week on The PPC Show, Paul and JD break down the top news and trends in ad tech and digital marketing. In this episode we breakdown Facebook’s new Group tools, Creative Hub updates, Periscope Adds ‘Super Hearts’, new look for Pinterest Lens,…
Episode #049 - Duane Brown - Starting a PPC Agency
Jun 20, 2017 • 61 min
On this episode Duane Brown, Founder at Take Some Risk, joins The PPC Show. A global citizen with 11+ years experience working across digital marketing and branding for clients including ASOS, Mopp, Telstra, Jack Wills, Cineplex, Grant Thornton and BBDO.…
The Week In Ad Tech Headlines (June 12-16th)
Jun 16, 2017 • 20 min
This week on The PPC Show, Paul and JD break down the top news and trends in ad tech and digital marketing. In this episode we breakdown Facebook’s new value-based lookalike audiences, Bing’s new n-Market and Custom Audiences Targeting features, Amazon’s…
Episode #048 - Jason WU - Machine Learning and The Future of Advertising
Jun 12, 2017 • 42 min
On this episode Jason Wu, CTO and Co-Founder at AdStage, joins The PPC Show. Besides leading the engineering effort there, he also loves running and is constantly learning about new tech topics ranging from security to AI. Listen to the full episode of…
This Week In Ad Tech News and Headlines (June 6-9th)
Jun 6, 2017 • 21 min
This week on The PPC Show, Paul and JD break down the top news and trends in ad tech and digital marketing. In this episode we breakdown Safari’s blocking third-party ad trackers, Facebook’s Related Articles ads on Instant Articles, Full-screen Canvas…
Episode #047 - Aaron Levy - Growing an Agency PPC Team
Jun 5, 2017 • 50 min
On this episode Aaron Levy, Sr. Team Lead at Elite SEM, joins The PPC Show. Aaron’s a frequent speaker at conferences worldwide, usually around one a month. He tries to be selective as he greatly prefers speaking to students & career changers. He loves…
This Week in Ad Tech Headlines - May 29-June 2nd
Jun 1, 2017 • 30 min
This week on The PPC Show, JD is joined by a special guest AJ Wilcox who is a ‎LinkedIn Advertising Consultant/Evangelist/Speaker at ‎B2Linked. We’re breaking down the latest news and trends in ad tech and digital marketing. In this episode we discuss the…
Episode #046 - Joe Martinez - Youtube Shopping Campaigns
May 29, 2017 • 42 min
Have you ever run Youtube TrueView shopping campaigns? Do you even know what they are? On this episode Joe Martinez, Senior Manager of Paid Media and Community for Granular Marketing, joins The PPC Show to discuss Youtube shopping campaigns, being a radio…
This Week In Ad Tech News and Headlines (May 22-26th)
May 25, 2017 • 30 min
This week on The PPC Show, Paul and JD break down the top news and trends in ad tech and digital marketing. In this episode we dissect Google’s new attribution tool, Pinterest Autoplay videos, AdWords ECPC announcement, Bing Standard Text Ads going away,…
This Week In Ad Tech News and Headlines (May 15-19th)
May 18, 2017 • 29 min
This week on The PPC Show, Paul and JD break down the top news and trends in ad tech and digital marketing. Show Notes. GOOGLE Google advertisers can now see historical Quality Score data in AdWords Plus, no more hovering over individual keywords to see…
Episode #045 - Irina Skripnik - LinkedIn Matched Audiences
May 15, 2017 • 34 min
Are you wondering how to get started with LinkedIn’s new Match Audiences? Or if LinkedIn is a good platform to reach your target audience? On this episode Irina Skripnik, Senior Product Marketing Manager at LinkedIn, joins The PPC Show to discuss the…
Special Edition - This Week in Ad Tech Headlines for May 9th
May 7, 2017 • 29 min
This week Paul Wicker is joined by JD Prater as they break down the latest news and trends in ad tech and digital marketing. Article Links: Facebook Offline Conversions…
Episode #044 - Peter Green - Managing In-House/Agency Relations
May 2, 2017 • 44 min
Peter Green joins The PPC Show to discuss Managing In-House/Agency Relations. —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Episode #043 - Will Larcom of Hanapin Marketing talks Leveraging Analytics for Remarketing
Apr 25, 2017 • 63 min
Leveraging Analytics for Remarketing - Picking the Ripest Fruit —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Episode #042 - Samantha Kerr - CRO & Tailor-made Landing Pages to Custom Fit Your Audience
Apr 25, 2017 • 42 min
This week Samantha Kerr, CRO Manager at Hanapin Marketing joins us to discuss conversion rate optimization and creating landing pages that convert. —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Episode #041 - PPC: When not to test - with Caitlin Halpert of 3Q Digital
Apr 4, 2017 • 60 min
Caitlin Halpert, Senior Director of Client Services at 3Q Digital, joins us in this episode of The PPC Show to give us a preview of her talk at Hero Conf LA. http://www.heroconf.com/los-angeles/schedule/ —- Send in a voice message:…
Episode #040 - Jay Stampfl - Hidden Costs in Your Facebook Bid Strategy
Mar 28, 2017 • 59 min
Jay Stampfl, founder of BlackBird PPC, stopped by AdStage HQ to talk PPC strategy and how hidden costs can affect your bottom line. —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Episode #039 - Programmatic for PPC Managers with Bryan Gaynor
Mar 15, 2017 • 46 min
In this episode of The PPC Show we talk with Bryan Gaynor from Hanapin Marketing about programmatic PPC. —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Episode #038 - Is PPC the Smartest Way to Sell Your Agency’s Services?
Feb 20, 2017 • 47 min
In this episode of The PPC Show we talk with Peter Levitan about advertising agencies, strategies that work, and what it takes to make a brand. —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Episode #037 - Chris Goward, CEO of Wider Funnel
Dec 5, 2016 • 46 min
This Week on The PPC Show: Chris Goward, author of The Zen Marketer’s Guide to Growth: Balancing Data And Intuition and CEO of Wider Funnel speaks with us on the psychology of marketing and customer behavior. —- Send in a voice message:…
Episode #036 - Luke Alley, Director of PPC at Avalaunch Media
Nov 22, 2016 • 53 min
Luke Alley, Director of PPC at Avalaunch Media talks with us about lead gen, tracking, and optimizing for quality leads. —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Episode #035 - David Szetela, speaker and author of Pay-Per-Click Search Engine Marketing
Nov 6, 2016 • 51 min
This week on The PPC Show David Szetela, speaker and author of “Pay-Per-Click Search Engine Marketing: An Hour a Day” shares his top tips for optimizing AdWords campaigns. —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Episode #034 - The PPC Show with guest Khalid Saleh, CEO of Invesp
Oct 31, 2016 • 44 min
In this episode, we chat with Khalid Saleh, CEO of Invesp and best-selling author, about A/B testing, CRO practices, and recent ad tech news rocking the industry. —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Episode #033 - This Week We Chat with Andrew Goodman, Founder of Page Zero
Oct 24, 2016 • 53 min
This week we chat with Andrew Goodman, Founder and President of Page Zero Media. Andrew wrote one of the very first e-books on AdWords. In this episode, we talked about Adwords bid adjustments, expanded text ads, the new Facebook for business teams, and…
Episode #032 - David Jaeger, CEO and Founder of Global SEM Partners
Oct 13, 2016 • 55 min
This week we talk with David Jaeger, CEO and Founder of Global SEM Partners about Ad Tech, PPC, Agencies, and The Revenue Quadrant. Revenue Quadrant PDF: https://1drv.ms/b/s!AuVsv9Zxdw-DpX1lL5yjXONt2VDh —- Send in a voice message:…
Episode #031 - Let’s Chat Marketing & Ad Tech Startups with Growth Pilots CEO Soso Sazesh
Sep 30, 2016 • 52 min
Let’s chat Ad Tech Startups and PPC Agencies with Growth Pilots founder & CEO Soso Sazesh —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Episode #030 - How to Crush Shopping Campaigns with Ty Martin, Founder of Ad Bacon
Aug 4, 2016 • 43 min
This week on The PPC Show Ty Martin shares his strategies to research and crush your shopping campaigns. —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Episode #029 -The Future of MarTech w/ Author of “Hacking Marketing” Scott Brinker
Jul 1, 2016 • 64 min
This week on The PPC Show we chat with Scott Brinker on the Future of Marketing Technology. —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Episode #028 - PPC Domination with Maddie Cary @maddiemarketer
Jun 15, 2016 • 58 min
Maddie Cary, Director of Paid Search @Point_It Digital joins us to talk about international paid search campaigns. —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Episode #027 - Using Insights to Improve Landing Pages with Majux founder Adam Lundquist
Jun 7, 2016 • 55 min
This on The PPC Show week we spoke with Adam Lundquist, Founder of Nerds Do It Better and now at Majux Marketing. Adam discusses balancing lead quantity versus lead quality and how to use insight data to improve landing pages. —- Send in a voice message:…
Episode #026 - Target Your Facebook Ads Like a Pro with PaidInsights
May 27, 2016 • 53 min
This week on The PPC Show Ross Kaplin-Winn of PaidInsights chats with us about Facebook targeting. —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Episode #025 - Excel Nerds Rejoice, Excel Hacks for PPC from Rachael Law of Hanapin Marketing
May 26, 2016 • 43 min
This week we chat with Rachael Law, Account Analyst at Hanapin Marketing. Rachael started at Hanapin Marketing as an Account Manager, but quickly discovered her love for data and is now an Account Analyst. She shares her strategies and PPC insights for…
Episode #024 - Learn Social Ads with Marketing Guru Charles Kirkland
Apr 26, 2016 • 54 min
This week we chatted with Charles Kirkland, founder of Media Buyer Association. Charles got his start selling barn blueprints online. It was this business where he learned the importance of identifying the traffic first and positioning the product to fit…
Episode #023 - Expanding Campaigns Using 1st Party Data with Joe Kerschbaum
Apr 5, 2016 • 58 min
This week on The PPC Show Joe Kerschbaum of 3Q Digital joins us this week. Joe shared his knowledge about email lists to create audiences for paid targeting campaigns, along with many other great PPC tips. —- Send in a voice message:…
Episode #022 - Learn From Your Favorite Canadian Marketing Coach Fleur Ottaway
Mar 22, 2016 • 45 min
Fleur spends a LOT of time coaching small businesses on how to advertise on all your favorite social networks: Facebook, Twitter, Instagram, Snapchat and Pinterest. Join us as we talk about the ins and outs of social ads. —- Send in a voice message:…
Episode #021 - PPC News and Hiring Tips with The PPC Dictator™ Bryant Garvin
Mar 8, 2016 • 55 min
This week on The PPC Show we chat with Bryant Garvin on how to hire the right people for your advertising team. —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Episode #020 - Across the Table with Craig Rosenberg
Mar 3, 2016 • 43 min
I was lucky enough to sneak in some time in with Craig Rosenberg, Co-founder and Chief Analyst at TOPO. Craig works with some of the fastest growing B2B companies in the Valley, and has consistently been voted one of the top Sales and Marketing…
Episode #019 - Learn “PPC Rules You Must Use” from Stephanie of Hanapin
Mar 3, 2016 • 48 min
This week we spoke to Stephanie White from one of my favorite agencies, Hanapin. She started her career selling jewelry online and next thing you know she had a career in PPC. Enjoy the episode! Links we covered:…
Episode #018 - Small Business eCommerce with Agency Founder Kirk Williams
Feb 25, 2016 • 57 min
This week we spoke to Small Business PPC wizard Kirk Williams. He’s a prolific speaker and columnist on the PPC circuit and his fans, the #PPCchat crowd, showed up in force to have some fun with him during the live recording. Enjoy the episode! Links we…
Episode #017 - Let’s Chat B2B Tactics with Melissa Mackey
Feb 19, 2016 • 55 min
This week we chat with #PPCChat legend Melissa Mackey about PPC tactics for B2B —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Episode #016 - Learn How to Pummel the Competition w/ Matthew Read from Jellyfish coNNect
Feb 10, 2016 • 52 min
This week on The PPC Show we chat with Matthew Read from Jellyfish coNNect. —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Episode #015 - Musings on the Future of Ad Platforms with Brian Quinn at Kenshoo
Feb 4, 2016 • 45 min
This week on The PPC Show we chat with Brian Quinn about the future of ad platforms. —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Episode #014 - Let’s Chat AdWords Bidding Tips with HouseTrip’s Rumyana
Jan 29, 2016 • 47 min
This week on The PPC Podcast we chat with Rumyana Miteva about AdWords Bidding. —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Episode #013 - Let’s chat AdWords Affinity Segments with Laura Collins
Jan 12, 2016 • 55 min
This week we chat with Laura Collins and Scott Reynolds about AdWords Affinity Segments. —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
HERO CONF: PPC Strategy for Start-ups Presentation by Sahil Jain & Esther Hwang
Jan 8, 2016 • 46 min
Sahil Jain (CEO, AdStage) & Esther Hwang (Acquisition Marketing Manager, Dollar Shave Club) talk about PPC strategy for fast growing startups. —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Episode #012 - Let’s Talk Bing Ads with Amandine Carrey
Jan 6, 2016 • 52 min
This week we chat with Amandine about Bing Ads and learn what you need to know to run successful campaigns. —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Episode #011 - Let’s Talk Account Restructure with Megan Ginecki
Dec 14, 2015 • 59 min
This week on The PPC Show: We chat with Megan Ginecki on tackling that giant account restructure. —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Episode #010 - Let’s Talk Simplifying Attribution with Dave from Bizible
Nov 20, 2015 • 58 min
This week on The PPC Show: We chat with Dave Rigotti and Eva Scharf on Simplifying Attribution. —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Episode #009 - Let’s talk Quality Score with Former Googler Frederick Vallaeys
Nov 11, 2015 • 64 min
This week on The PPC Show: We chat with Frederick Vallaeys on the secrets of AdWords Quality Score. —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Episode #008 - Let’s talk AdWords RLSA Best Practices with Gil Hong
Nov 9, 2015 • 64 min
This week on The PPC Show: We chat with Gil Hong, Seer Interactive, on best practices for remarketing with AdWords RLSA. —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Episode #007 - Let’s Talk the State of Marketing with Ginny Marvin
Oct 30, 2015 • 58 min
This week on The PPC Show: We chat with Marketing Land author Ginny Marvin on the State of Marketing —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Epside #006 - Let’s Talk Twitter & Instagram Ads with JD Prater
Oct 21, 2015 • 66 min
This week on The PPC Show: We chat with JD Prater on getting the most out of your Twitter and Instagram Ads —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Episode #005 - Let’s Talk Bing Ads with Scott Finholm from Microsoft
Oct 21, 2015 • 56 min
This week on The PPC Show: We chat about Bing Ads with Microsoft insider Scott Finholm. —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Episode #004 - Let’s Talk Google Shopping with David Rothwell
Sep 25, 2015 • 60 min
This week on The PPC Show: We chat Google Shopping, with David Rothwell, author of, “The AdWords Bible of eCommerce”. View the live show recording on Blab - https://blab.im/tedqcw —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Episode #003 - Let’s Talk Video Ads & Product Development with Scott Reynolds
Sep 25, 2015 • 67 min
This week on The PPC Show: We chat about video ads and product dev, with Scott Reynolds, Director of Product at PointRoll. View the live show recording on Blab - https://blab.im/paul-wicker-ppcpodcast-let-s-talk-video-ads-and-ppc-with-scott-reynolds —-…
Episode #002 - Let’s Talk LinkedIn Ads with AJ Wilcox
Sep 25, 2015 • 53 min
This week on The PPC Show: We chat LinkedIn Ads, with AJ Wilcox, founder of B2Linked and LinkedIn Ads Evangelist. View the live show recording on Blab - https://blab.im/d2nrqq —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Episode #001 - LinkedIn Expert Viveka von Rosen
Sep 15, 2015 • 50 min
CEO Sahil Jain of AdStage, chats with LinkedIn Expert, Viveka von Rosen, author of “LinkedIn Marketing: An Hour a Day”. —- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message