A Taste of General Mills

A Taste of General Mills

blog.generalmills.com
The podcast about the people, projects and brands of General Mills.


51: Shipping products to stores … Cereal mural … Box Tops changes
Aug 19 • 28 min
Thanks for listening! Here are our show notes for this episode: Back-to-school must-haves for the whole day
50: Our new products … Puppy Fest … And a “blenderless” smoothie
Jul 15 • 26 min
Thanks for listening! Here are our show notes for this episode: Our new products for summer 2019
49: Prizes in cereal boxes … A farm making news for its cows and climate change
Jun 18 • 23 min
Thanks for listening! Here are our show notes for this episode:White Oak Pastures beef reduces atmospheric c…
48: How Betty Crocker got her name … Gifting Buzzcoin to Feeding America
May 7 • 17 min
Thanks for listening! Here are our show notes for this episode:Feeding Better Futures (Vote until May 13!)Leadership spotlight: We spoke with Chairman and CEO
47 – Deeply Rooted For Good
May 1 • 34 min
Listen to a panel discussion, “The Future of Food and Farming is Kernza,” at an event hosted by Cascadian Farm on April 10, 2019. Tied to the launch of the brand’s limited edition Honey Toasted Kernza cereal, the discussion features: Robyn O’Brien, …
46 - What is Kernza?
Apr 10 • 43 min
“This is literally what the future tastes like.” Those are the words of our first guest in this episode, Fred Iutzi, president of The Land Institute (1:20). He joined us to provide you with some background on Kernza, being developed as a grain crop …
45 - Food entrepreneurs
Mar 21 • 16 min
We talked with several partners of our 301 INC unit, at Natural Products Expo West, who provide lessons about failure and success. Plus, they offer advice for other startups looking to grow their business. For more information, visit us at
44 - Serious about cereal
Mar 7 • 6 min
For National Cereal Day 2019, this episode features a conversation with three people who help lead the cereal brands at General Mills. Hear their thoughts on cereal taste, innovation and trends. For more information, visit us at
43 - Breakfast in school
Mar 4 • 15 min
School breakfast is changing - for the better - to close the hunger gap for kids. In this episode we talk about the state of school breakfast today to understand why it’s important for kids, what’s trending in K-12 and what efforts are being done to…
42 - Animating Lucky
Feb 28 • 29 min
We talked with Sean Henry and Wayne Brejcha of Calabash, a production studio that has worked on many animation projects for General Mills brands over the years - including the most recent spots featuring Lucky the Leprechaun and our Magical Unicorns…
41 - Go-GURT
Feb 5 • 13 min
An inside look at the creation of Go-GURT, which made its debut 20 years ago. Find out how we came up with our yogurt in a tube concept - and what it actually started as. Also, what Go-GURT offers today as an anytime snack and school lunch favorite….
40 - Our soil scientist
Dec 4, 2018 • 13 min
Steve Rosenzweig has a unique job in the food industry. He’s a soil scientist, working to help farmers in the General Mills supply chain improve the health of the soil on their land. In this episode, he talks about his career, his mission and the im…
39 – Holiday cookie hacks
Nov 28, 2018 • 16 min
Holiday cookie baking season is officially here. From intricate to easy, there is a recipe just right for home cooks of all kinds. In this episode, we talked to Cathy Swanson Wheaton, the executive editor behind many of your favorite Pillsbury and B…
38 - Styling our Monsters
Oct 24, 2018 • 20 min
Manny Galán and Pat Giles talk with us about their time working on designs, and a style guide, for our Monster Cereals: Boo Berry, Count Chocula, Franken Berry, Fruity Yummy Mummy and Frute Brute. For more information, visit us at blog.generalmills….
37 - Internships
Aug 15, 2018 • 32 min
Internships at General Mills are an opportunity for college and graduate students to display their skills and capabilities. They also help the company evaluate interns as a prospective full-time hire. In this episode, we talked with six of our interns …
36 - Future Farmers of America
Jul 18, 2018 • 31 min
Did you know the National FFA Organization is one of the largest youth leadership organizations in the world? It’s not just about creating “future farmers.” We talked with two of the group’s national officers, during their visit to General Mills. For m…
35 - Being a beekeeper
Jun 18, 2018 • 24 min
Tara Chapman, founder of Two Hives Honey in Austin, Texas, talks about the importance of bees to the food system, the beekeeping industry and also clears up some misconceptions about the hive. For more information, visit us at blog.generalmills.com.
34 - Feeding Better Futures
May 1, 2018 • 23 min
Hear from the five finalists in the inaugural General Mills Feeding Better Futures Scholars Program, an initiative aimed at solving food accessibility problems by highlighting young people doing big things in their communities to tackle hunger relief a…
33 - Rube Goldberg Machine Contest
Apr 26, 2018 • 27 min
Sure, there are much simpler ways to pour a bowl of cereal. But they’re not nearly as fun and creative as the methods that we saw at the 2018 Rube Goldberg Machine Contest in Chicago, Illinois, on April 21-22, 2018. In this episode, you’ll learn more a…
32 - No Kid Hungry
Mar 5, 2018 • 7 min
No Kid Hungry is a campaign of national anti-hunger organization Share Our Strength. It helps schools across the U.S. serve breakfast to their students - not just in the cafeteria, but in the classroom. Hear from the principal and a teacher at an eleme…
31 - 48th Pillsbury Bake-Off Contest
Feb 24, 2018 • 12 min
A “bejeweled” recipe won the 48th Pillsbury Bake-Off Contest. Hear from grand prize winner Amy Nelson, of Zionville, North Carolina, as she talks about the inspiration for her recipe and how she learned she had won on Food Network’s “The Kitchen.” For …
30 - Taste of the NFL
Feb 4, 2018 • 7 min
The premiere party in the state that hosts “The Big Game” each year is Taste of the NFL, which donates a portion of its proceeds to food banks and hunger relief organizations in each of the 32 pro football cities. It started in 1992 when Minneapolis wa…
29 - The Mill City Museum
Jan 23, 2018 • 13 min
On the site where General Mills got its start, on the banks of the Mississippi River, the Mill City Museum tells the story of the city of Minneapolis. Dave Stevens, the interim manager of the museum, joined us for this episode to talk about the city’s …
28 - Soil health
Dec 5, 2017 • 20 min
General Mills is focused on how farmers think about the ground they use to grow their crops. As we mark World Soil Day (Dec. 5), we consider what’s being done on the farm to improve soil health. Hear from Jerry Lynch, our chief sustainability officer, …
27 - Whole grain
Nov 13, 2017 • 10 min
How much is enough whole grain in your diet? A study from Cereal Partners Worldwide says consumers around the world know that whole grain is important, but most aren’t sure which foods contain it. For more information, visit us at blog.generalmills.com.
26 - Partners in Food Solutions
Oct 16, 2017 • 27 min
Africa’s food companies and entrepreneurs are getting a boost from Partners in Food Solutions, an organization that is working across the continent to strengthen food security, improve nutrition and increase economic development. For more information, …
25 - Made at home
Sep 26, 2017 • 20 min
Pillsbury’s new marketing campaign focuses on families and the moments in homes that are centered around food. Hear what led to “Made at home” and from one of the families featured in the commercials. For more information, visit us at blog.generalmills…
24 - Rescuing food
Aug 2, 2017 • 17 min
As a global food company, General Mills is deeply committed to ensuring that food systems are sustainable. So with billions of pounds of food wasted every year around the world, we partner with organizations who are working to rescue food from being wa…
23 - The first team on a Wheaties box
Jul 19, 2017 • 49 min
General Mills honored its hometown Minnesota Twins with a historic first in October 1987, after they defeated the St. Louis Cardinals in the World Series. The decision to put a team on the Wheaties box broke the brand’s tradition of only celebrating th…
22 - Protecting pollinators
Jun 19, 2017 • 12 min
The Xerces Society is on the forefront of protecting pollinators in the U.S. and we’re proud to partner with them. In this episode, you’ll hear about their mission from Eric Lee-Mäder, who co-directs the Xerces Society’s pollinator conservation program…
21 - Our food truck
May 17, 2017 • 21 min
Food trucks are everywhere. So it makes sense that we now have one too. But we use ours - named Crosby & Cad’s - a bit different than your favorite food truck. Find out how it’s helping us make food that you’ll love. For more information, visit us at b…
20 - Oat power
Apr 18, 2017 • 16 min
The oats that we make Cheerios with have some other uses you might not be aware of, beyond your breakfast bowl. They also power one of our plants, an energy provider serving thousands of homes and the growth of several other crops on farm fields nearby…
19 - Let’s celebrate cereal!
Mar 6, 2017 • 27 min
Another National Cereal Day is here, so it’s a perfect time to dedicate an episode of our show to one of the world’s favorite foods. Meet Adam Naide, who says he typically has at least 35 cereal boxes in his kitchen (:00). Cereal also can be a great ba…
18 – DC Comics cereal boxes
Feb 27, 2017 • 24 min
We’re bringing the Justice League to the cereal aisle in a whole new way. Six Big G Cereals are getting a superhero makeover with DC Comics on the front, back and inside of specially-marked boxes. In this episode, you’ll hear from Tony Bedard, who wrot…
17 - Amanda Freitag
Jan 5, 2017 • 24 min
Amanda Freitag, celebrity chef and food television personality, talks to us about her career, the restaurant industry and her role in the 2017 Neighborhood to Nation Recipe Contest.
16 - Homemaker of Tomorrow
Dec 14, 2016 • 47 min
Chances are you know someone who took the test in The Betty Crocker Search for the American Homemaker of Tomorrow. In this episode, we tell you all about the program and its impact. We talked about it with the corporate archivist at General Mills, as w…
15 - Friendsgiving
Nov 9, 2016 • 27 min
From traditional to takeout, the rules for the unofficial food-filled holiday of Friendsgiving are whatever you make them. In this episode, we talk to Food Network chef and cookbook author Justin Warner, as well as two of our employees who host Friends…
14 - Gaming and food
Oct 27, 2016 • 5 min
Millions of Americans play some type of video game every day, on a variety of devices. In this episode, we take you to an event hosted by a team at General Mills that helps make the connection between gamers and our food. For more information, visit us…
13 - Multisensory science
Sep 29, 2016 • 26 min
Our experience with food goes well beyond how it tastes. Our brain puts all of our senses to work as we consider the look, feel, smell and sound too. In this episode, you’ll hear from Oxford researcher Charles Spence about the factors that affect our e…
12 - Convenience store trends
Aug 31, 2016 • 12 min
The convenience store looks a lot different today. While fuel and tobacco remain the big revenue drivers, food also now figures into customer satisfaction and c-store growth. In this episode, you’ll hear the perspective of a store and an industry obser…
11 - A Wall Street morning
Jul 14, 2016 • 15 min
History is alive, both inside and out, at the New York Stock Exchange. On July 13, 2016, we celebrated our 150th anniversary with our latest Investor Day on Wall Street. In this episode, you’ll hear from the corporate archivist at the NYSE. Plus, as pa…
10 - Our 150th birthday party
Jun 20, 2016 • 18 min
We just threw our biggest 150th birthday party, as thousands of our employees brought their families to the Minneapolis riverfront - the company’s birthplace. We take you to the event in this episode, where we interviewed employees and two great-grands…
9 - Andrew Zimmern
May 23, 2016 • 24 min
A conversation between Andrew Zimmern (“Bizarre Foods”) and John Haugen, vice president and general manager of 301 INC. They discuss how General Mills is responding to changes in consumer preferences, food culture insights from Zimmern’s travels and mo…
8 - The Helper Mixtape
Apr 1, 2016 • 25 min
When marketers for Helper decided to have some fun and create hip hop music for the brand’s newest promotional campaign, they turned to some up-and-coming, talented college students. In this episode, you’ll hear from them and the music they created, …
7 - Expo West 2016
Mar 15, 2016 • 24 min
There’s more interest than ever in natural and organic products. That was evident at Natural Products Expo West, which just wrapped up its latest show in Anaheim, California. In this episode, we take you to Expo West for interviews with the organizer, …
6 - Big Game commercials
Feb 1, 2016 • 29 min
The commercials in the Big Game (aka Super Bowl) are always worth watching. But only a few might still be talked about years from now. Still, we all gather in front of the TV to see what companies and creative agencies come up with. What goes into maki…
5 - The Washburn legacy
Jan 12, 2016 • 35 min
To kick off our 150th anniversary, we focus this episode of the show on Cadwallader Washburn and the early years of flour milling in Minneapolis. Washburn is considered the founder of the company that eventually would become General Mills. We talked wi…
4 - Food fails
Dec 15, 2015 • 23 min
The rise of social media has led many people to share their “fails” in the kitchen. When recipes don’t quite work out, we all get to see it. So in this episode, we talk with two women who posted their food fails recently, a woman who started a website …
3 - The Pillsbury Doughboy
Nov 5, 2015 • 41 min
Rudy Perz had a great idea back in 1965 for a character that would pop out of a can of Pillsbury refrigerated dough - the Pillsbury Doughboy, now 50 years old! Perz died earlier this year, but in this episode we play back portions of a 2004 interview w…
2 - The Monster Cereals
Oct 21, 2015 • 36 min
We devote this show to your favorite Monsters - Boo Berry, Count Chocula, Franken Berry, Frute Brute and Fruity Yummy Mummy! We cover the history, and hear from fans just like you (plus one extreme fan!), the cereal box designers and the voice of Count…
1 - An unlikely commercial star
Sep 23, 2015 • 24 min
Phil Zietlow capped his 50+ year career with General Mills with the project of a lifetime - the creation of gluten-free Cheerios. So it’s fitting that he’s featured in the commercials promoting the news. Hear from Phil, the Cheerios marketing team and …