The Marketing Cloudcast

The Marketing Cloudcast

Rebroadcast: The Science Behind Customer Loyalty and How to Start Increasing It Now

Jul 5 • 16 min

Noah Fleming, bestselling author and consultant, joins the show to talk about his new book “The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions.” Noah says marketers are too focused on customer acquisition…

Salesforce Connections 2018: Day 3

Jun 14 • 8 min

What you need to know about Day 3 of Salesforce Connections - Thursday June 14th. Learn more at salesforce.com/connections

Salesforce Connections 2018: Day 2

Jun 13 • 9 min

What you need to know about Day 2 of Salesforce Connections - Wednesday June 13th. Learn more at salesforce.com/connections

Salesforce Connections 2018: Day 1

Jun 12 • 6 min

What you need to know about Day 1 of Salesforce Connections - Tuesday June 12th. Learn more at salesforce.com/connections

Salesforce Connections 2018: Top 5 Reasons to Attend

May 30 • 15 min

Connections is Salesforce’s digital marketing, commerce and customer service event of the year. Marketers from all over the world will be joining us June 12-14 in Chicago to blaze their trail to better, smarter customer engagement. Whether you are…

Google and Salesforce Define the Future of Marketing

May 17 • 13 min

We’re talking about the future of marketing and how Google and Salesforce are coming together to empower marketers with cross-channel insights. Guests Stefano Menti, Product Lead for Google Analytics 360; Armita Peymandoust, VP of Product at…

Life Lessons from the C Suite

May 3 • 20 min

Learn how meaningful relationships and purpose-driven marketing can lead to a successful career. Join us for an inspiring episode filled with life lessons from the C suite. We spent time with Spencer Rice former CMO of SoulCycle and current CEO of…

Building a Brand with Creative Copywriting

Mar 28 • 23 min

This week, we talk to our lead copywriters at Salesforce, Pres Maxson and Ryan Felton, to learn how copywriting can influence a brand with its ability to add the human elements of passion and creativity. Tweet @CollinsMeMegan, @crozul, or…

Product Marketing Demystified

Feb 1 • 14 min

This week on the latest Marketing Cloudcast episode we dive into the world of Product Marketing. We talk with Eric Stahl, Product Marketing veteran and Salesforce Marketing Cloud’s Senior Vice President of Product Marketing. We’ll learn how Product…

The Anatomy of Medical Marketing

Jan 15 • 20 min

While we often look to industry leaders to see where marketing is going, the truth is that customers take their expectations with them. The medical industry still relies heavily on old-school tactics like referrals and TV advertising. We talk to Alex…

Email Deliverability: Tips to Stay Off the Email Naughty List

Dec 21, 2017 • 19 min

In this episode of the Marketing Cloudcast we speak with email deliverability experts from Return Path, Julia Petre, Director of Partner Services, and Tyler Maschger, US Sales Manager, as well as our very own Alex Soto, Director of Deliverability and…

How Holiday Cyber Week Trends will Shape Your Entire Year

Dec 6, 2017 • 25 min

We all took part in, or at least witnessed, Cyber Week in some way, shape or form. But according to Rick Kenney, head of consumer insights for Salesforce Commerce Cloud, he’s “never seen a holiday season grow this dramatically.” The growth from…

The Day-to-Day Life of a Social Media Consultant

Nov 29, 2017 • 21 min

What do the Pope, rainbow bagels, and Shih-Tzu puppies have in common? Tune in to find out. During this week’s Marketing Cloudcast episode, you’ll learn from Meg Connolly, who is blazing trails when it comes to social media marketing. She has…

Inside the Life of a Marketer at Dreamforce

Nov 22, 2017 • 15 min

Trailblazers from across the globe come together each year for a little event called Dreamforce - where Disneyland meets Techland. It’s actually the world’s largest tech event, where the most innovative brands, companies and minds gather for an…

What I’ve Learned from Interviewing 100+ Marketers

Nov 15, 2017 • 19 min

After hosting more than 100 Marketing Cloudcast episodes, Heike Young reflects on what she’s learned from talking with all those marketing leaders. You’ll hear tales about the quirks of technology, challenges we all face in the marketing industry,…

Why You Should Pursue Resonance, Not Reach, and Intimacy at Scale

Nov 1, 2017 • 18 min

Master podcaster Jay Acunzo explains why podcasting is the art of intimacy at scale — and what LeBron James shoes and green smoothies have to do with it. Want to learn how to sell the idea of a podcast to your boss, craft an unforgettable hook, or…

Should You Create a Podcast for Your Marketing Strategy?

Oct 18, 2017 • 20 min

Podcasting is dramatically on the rise. You know this; you’re listening to a podcast right now. But across all Americans, nearly one in four have listened to a podcast in the past month — which presents an incredible opportunity for marketers…

How to Get Your Marketing Ready for the Holidays on Every Channel

Oct 3, 2017 • 22 min

Believe it or not, Black Friday will be here next month! In this episode, Salesforce Sr. Director of Product Marketing Ron Pereira shares the hottest marketing trends leading into the 2017 holiday season, new data on shopper behavior, and…

Joe Pulizzi on Killing Your Marketing, Monetizing Your Content, and Growing Your Career

Sep 20, 2017 • 23 min

Joe Pulizzi, founder of the Content Marketing Institute and the veritable godfather of content marketing, is this week’s guest. Joe and Robert Rose have just released their new book “Killing Marketing,” and the concepts are a breath of fresh air for…

Salesforce’s CMO on Making a Creative Idea Happen in a Business

Sep 6, 2017 • 18 min

Have you seen mountains, waterfalls, and a National Parks look in Salesforce’s new branding and wondered how all of it came to be? We interviewed Simon Mulcahy, Chief Marketing Officer at Salesforce, and Colin Fleming, our Chief Creative Officer, on…

A Quick End-of-Summer Update

Aug 30, 2017 • 3 min

Heike shares a quick update about the next several Marketing Cloudcast episodes, along with a preview of next week’s interview with Simon Mulcahy, Salesforce’s Chief Marketing Officer. Have 60 seconds to give the Marketing Cloudcast a review on…

How to Make More Data-Driven Decisions as a Marketer

Aug 23, 2017 • 21 min

Reviewing data and numbers is a key part of almost every marketing job today. Yet many of us went into marketing because we like to be creative — not knee-deep in spreadsheets. Listen as two data-loving marketers discuss how they make data-driven…

How to Switch to Marketing from Another Career

Aug 16, 2017 • 19 min

A career in marketing can be fun, creative, rewarding, and smart for the long-term — businesses will always need to market their products, no matter what else changes. In this episode, hear advice from two real-life marketers who made a…

Content Marketing in 2018: The Trends, Jobs, and Metrics You’ll Need to Know

Aug 9, 2017 • 18 min

Content marketing has evolved significantly from the days when companies thought, “We’ll hire an out-of-work journalist to write blog posts, and bingo — we’ll have content marketing.” Today, content is all about new contexts (like smart speakers),…

6 Ways to Recycle Content in Email Marketing — and Save Tons of Time

Aug 2, 2017 • 22 min

Email marketing is only as good as your content. Unfortunately, building emails has become extremely cumbersome, with a single email requiring upwards of eight hours of work. David DeVore, founder and CEO of StoryPorts and renowned email expert, shares…

Influencer Marketing: From the Influencer’s and the Marketer’s Perspective

Jul 26, 2017 • 19 min

Have we reached peak influencer? People are now quitting their jobs to become full-time Instagram influencers, and self-made YouTube stars are the new Hollywood A-list. All entertainment aside, these influencers present an incredible business…

How to Use Customer Reviews and Testimonials to Make Your Marketing More Believable

Jul 19, 2017 • 18 min

You know Yelp, TripAdvisor, Amazon, Google, and other reviews are a huge part of buying journeys. But how can you use existing customer reviews in your marketing content to make the things your company says more believable? And what if…

This Is How You Make a Marketing Movement: Jay Baer and Sangram Vajre’s Behind-the-Scenes Stories

Jul 12, 2017 • 18 min

Sometimes a message, campaign, or product takes on a life of its own and becomes a legitimate movement. It seems like magic, but what really happened? Listen as Jay Baer explains what fueled the crazy success of his NYT-bestselling book…

The Science of What Makes People Share Your Content Online

Jul 5, 2017 • 21 min

Seth Godin says we’re living in an age where people just ignore stuff — and only the remarkable stuff will spread. If you can get your audience to share your content online, it truly can spread like wildfire. So how can we as marketers…

How to Interview for Your Next Marketing Job

Jun 28, 2017 • 20 min

If you want to grow your career as a marketer, you’re going to have to pass the not-so-enjoyable hurdle of job interviews. According to guest Katie Smith, CEO of career development firm Careerable, people rank job interviews…

Joel’s Retiring — and Sharing Wisdom from 40 Years of Marketing With You

Jun 21, 2017 • 47 min

Joel Book is riding off into the glorious sunset of retirement, and we’re dedicating this episode of the Marketing Cloudcast entirely to him! What does Joel want you to know from his 40-year career as a marketer? What are his top tips for work/life…

Hey, Siri! A CMO’s Hot Marketing Trends for the Rest of the Year

Jun 14, 2017 • 35 min

Jeffrey K. Rohrs, CMO of Yext and author of the esteemed book Audience: Marketing in the Age of Subscribers, Fans, and Followers” joins Heike and Joel on the Cloudcast. Listen as Jeff shares his top marketing trends for the rest of 2017, including…

Practical, Actually Doable Tips for Search Engine Marketing in the Modern Age

Jun 7, 2017 • 29 min

Garrett Mehrguth, CEO of Directive Consulting, joins Heike and Joel on the Marketing Cloudcast. According to Garrett, in 2017, “great SEO is just great audience research.” Gone are the days of keyword stuffing, oversimplified keyword lists,…

90% of Start-Ups Fail. Here’s How to Market Your Way Through the Hard Times.

May 31, 2017 • 22 min

Tom Hogan joins the Cloudcast. Tom is co-author of “The Ultimate Start-Up Guide” and co-founder of Crowded Ocean, one of Silicon Valley’s leading marketing firms for startups. In this episode, Tom gets real about the failure rate for start-ups —…

How to Use Data and Research in Your Content Marketing

May 24, 2017 • 30 min

Scott Wentworth, founder of Wentworth Financial Communications, joins the Cloudcast. At this point, you’re probably sold on the benefits and necessity of content marketing. And you probably know that data and research can throw you a big assist in…

The Hero’s Journey: How to Market Your Small Biz from Launching to Leading

May 17, 2017 • 30 min

Ken Rutsky, B2B marketing consultant and author of Launching to Leading, joins the Marketing Cloudcast. In your marketing, who’s the hero: your company or your customer? Listen as Ken explains how to craft a viewpoint that positions your customers…

It’s 2017. Are You Still Making These Email Marketing Mistakes?

May 10, 2017 • 34 min

Heike and Joel talk with Chad White, Research Director at Litmus and author of “Email Marketing Rules.” Email has been around for a while. But Chad still sees plenty of common email marketing mistakes when he looks inside today’s inboxes. Listen in…

Re-Energize Your Email Marketing with Warner Music Group’s Tips

May 3, 2017 • 29 min

Itay Rahat, Senior Director for CRM and Fan Engagement Platforms at Warner Music Group, joins the Cloudcast. Is your email marketing strategy in need of a refresh? Listen as Itay explains some of the creative ways that he and his team target millions…

Global Content Marketing: How to Localize and Scale

Apr 26, 2017 • 34 min

Pam Didner, author of the book “Global Content Marketing,” joins the Cloudcast. Is your content neglecting a huge audience — of the millions of people who live outside your home country? Pam talks with Heike and Joel about how to practice…

VR Storytelling: A Guide for Marketers

Apr 19, 2017 • 30 min

Sarah Hill, CEO and Chief Storyteller at StoryUP, joins Heike and Joel. Virtual reality (VR) and augmented reality (AR) have huge possibilities for reaching consumers. But many marketers still aren’t sure of the best use cases for these tools…

Data Beats Opinions: New Report on Shopping Behavior

Apr 12, 2017 • 32 min

Rick Kenney, Head of Consumer Insights at Commerce Cloud, is our guest. When it comes to marketing, data beats opinions, right? We’re fortunate as modern marketers to have access to trillions of data points, so we might as well see what the numbers…

Spring-Clean Your Email Marketing with An Expert’s Sage Advice

Apr 5, 2017 • 30 min

David DeVore, founder and CEO of StoryPorts, joins Heike and Joel on the Cloudcast. Does your email marketing strategy need some polish? Listen as David — an adviser on email to some of the world’s largest companies — explains his personal tips…

The Employee Experience Advantage: Adding Company Culture to Your Marketing

Mar 29, 2017 • 29 min

Jacob Morgan, author of “The Employee Experience Advantage,” joins the show. Employee experience is more than an HR responsibility. It’s now a heavy-hitting marketing differentiator. Listen as Jacob explains the research behind his latest book…

How to Use Customer Feedback to Improve Your Marketing and Make People Happy

Mar 22, 2017 • 30 min

Kraig Swensrud, founder and CMO of GetFeedback, joins the podcast. Customer surveys can seem a little antiquated in an age where every click tells us about customers’ behavior and intent. But many marketers fail to ask customers real-time questions…

You Know You Should Read More Books. Here’s How.

Mar 15, 2017 • 34 min

Douglas Burdett, host of the Marketing Book Podcast, joins the show. We all know, deep down inside, that we’ve gotta start reading more. But it’s hard to fit into our schedules, or to even know what to read once we make the time. Douglas reads a…

How to Deal with the Disruptions in Retail: New Research

Mar 8, 2017 • 29 min

Rob Garf, Vice President of Industry Strategy and Insights for Salesforce Commerce Cloud, joins the show. Insanely disruptive forces like Amazon, mobile payments, and price transparency are changing the way consumers purchase and retailers make their…

When to Pass on Best Practices and Use Your Creative Intuition

Mar 1, 2017 • 35 min

Jay Acunzo, keynote speaker and host of the Unthinkable podcast, joins Heike and Joel. In your daily job as a marketer, how often do you get to use your creative intuition? Jay says if you want to to differentiate yourself — and your marketing…

Agile Marketing: The New Approach You Need to Be a Well-Rounded Marketer

Feb 22, 2017 • 32 min

Jeff Julian, author of “Agile Marketing: Building Endurance for Your Content Team,” joins the Cloudcast. Are your marketing efforts feeling a little stagnant or less-than-successful? Agile marketing may be just the approach you need. Listen as Jeff…

How to Successfully Market an Event and Maintain Your Sanity

Feb 15, 2017 • 41 min

Marissa Kraines, Senior Manager of Strategic Events at Salesforce, joins Heike and Joel to discuss event marketing. Events can be a game changer for your marketing because they bring your customer experience to life. In this episode, listen…

Digital-First Marketing for Old-School Companies

Feb 8, 2017 • 29 min

Lisa Nicholas, Senior Vice President and Chief Digital Officer at Amplify Credit Union, joins the show. In this episode, Heike and Joel talk with Lisa about the real challenges and successes her team faced while moving away from traditional marketing…

The Marketer’s Guide to Website Design, Copy, and Conversion

Feb 1, 2017 • 28 min

Andy Crestodina, co-founder and strategic director of Orbit Media and all-around website expert, joins the Cloudcast. In this episode, Andy talks about the importance of your company’s website — it’s the one piece of digital real estate you…

Employer Branding, Meet Content Marketing

Jan 18, 2017 • 26 min

Alicia Garibaldi, Associate Director of B2B Marketing at Glassdoor, joins the show. Heike and Joel ask Alicia about her experience at the intersection of employer branding and content marketing to help you make the most of your content — and attract…

The Science Behind Customer Loyalty and How to Start Increasing It Now

Jan 11, 2017 • 38 min

Noah Fleming, bestselling author and consultant, joins us to talk about his new book “The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions.” Noah says marketers are too focused on customer acquisition…

New Data: The Connected Customer’s Wants and Needs in 2017

Jan 4, 2017 • 37 min

Vala Afshar, Chief Digital Evangelist at Salesforce and author of “The Pursuit of Social Business Excellence,” joins the Marketing Cloudcast. Vala shares statistics and data from the State of the Connected Customer research to help you better…

Social Media Is Growing Up. What Does That Mean for Your Marketing?

Dec 28, 2016 • 30 min

Luke Ball, Senior Director of Product Management at Salesforce, joins Joel and Heike on the Cloudcast. Luke knows social tools better than anyone else. He says we’ve reached a new stage in the evolution of social media — where social has evolved…

What You Can Learn About Social From a B2B Software Company

Dec 21, 2016 • 34 min

The Marketing Cloudcast talks with Caitlin Angeloff, Head of Global Social Strategy and Operations at DocuSign. Whether you’re marketing a B2B product like DocuSign or a hair product, your customers are people — and social media channels are…

Marketing for Higher Ed: How to Graduate Your Social Media Strategy

Dec 14, 2016 • 40 min

Karen Lee, Associate Director of Digital and Social at Stanford Graduate School of Business, joins the show. Marketing an educational institution brings unique challenges: fragmented audiences, a lengthy customer lifecycle, and the need to serve a…

How to Be a Nonprofit Marketing Hero, Despite Small Teams and Budgets

Dec 7, 2016 • 31 min

Josh Driver, founder and president of the nonprofit group Open for Service, joins the Marketing Cloudcast. Looking for tips to spread your nonprofit’s message despite limited resources of budget and headcount? Listen as Josh explains this…

New Research: Content Marketing in 2017

Nov 30, 2016 • 31 min

Michele Linn, VP of Content at Content Marketing Institute, joins the podcast. CMI recently released its seventh annual B2B content marketing report. Michele shares critical data from that report to guide B2B marketers in their content strategies…

Growth Hacking Strategies Your Marketing Can Steal from Startups

Nov 23, 2016 • 31 min

Ryan Holiday, bestselling author of Growth Hacker Marketing, joins the show. Why have innovative companies like Facebook foregone a traditional marketing department in favor of a growth department? Listen as Ryan — who’s also former director…

B2B Content Marketing: Tactics and Examples to Get More From Your Investment

Nov 16, 2016 • 29 min

Shana Pearlman, Content Marketing Manager at Mulesoft, joins the show. If you’re in B2B, you know that content marketing for this audience presents unique challenges. Listen as Shana, veteran content expert and B2B marketer, explains her best…

What’s Up with SMS Marketing? A Guide to Get Started

Nov 9, 2016 • 34 min

Greg Murphy, Salesforce Product Manager, Mobile, joins the Marketing Cloudcast. You probably already focus on making all your marketing more mobile — but are you leveraging SMS or text campaigns yet? In this episode, Greg shares advice for getting…

Mastering Your Career Path as a Digital Marketer

Nov 2, 2016 • 39 min

Jesse Noyes, Senior Director of Marketing at Upserve, shares his career advice for marketers at every stage of their careers. Thinking about pursuing a new job or settling into a brand-new one — or somewhere in between? Listen as Jesse explains…

The State of Influencer Marketing: What You Need to Know for 2017

Oct 26, 2016 • 33 min

Brian Solis is Principal Analyst at Altimeter Group and the award-winning author of books like “X: The Experience When Business Meets Design.” In this episode, Brian joins the Cloudcast to share Altimeter’s latest research on the state of…

Ann Handley’s Top Writing Tips for Marketers

Oct 19, 2016 • 38 min

Chief Content Officer of MarketingProfs and best-selling author Ann Handley joins the Cloudcast. In this episode, Ann shares her top writing tips to help marketers sharpen their skills, whether they work in content marketing, social media, email, or…

The Snapchat for Marketing Episode

Oct 12, 2016 • 27 min

Author and marketing consultant Kate Talbot joins the Cloudcast to talk her latest book, “Oh Snap! You Can Use Snapchat for Business.” Ready or not, here Snapchat comes — and it now boasts more monthly active users than Twitter. It’s time to…

The Psychology of Social Influence: How to Add More Word of Mouth to Your Marketing

Sep 28, 2016 • 30 min

NYT-bestselling author Jonah Berger joins the Cloudcast to talk about his latest book, Invisible Influence: The Hidden Forces that Shape Behavior. Like it or not, all of us are influenced by the words and actions of others — and that’s especially…

Qualities of the Best Marketing Leaders and How to Be More Like Them

Sep 21, 2016 • 34 min

Tim Kopp, Venture Partner at Hyde Park Venture Partners, former CMO of ExactTarget, and all-around marketing visionary joins the Marketing Cloudcast for a very special 50th episode. What skills do today’s best marketers possess? What sets their…

Deep Work: How to Be a Focused Marketer in a Distracted World

Sep 14, 2016 • 35 min

Cal Newport, author of ”Deep Work,” an instant WSJ bestseller and Amazon’s Best Business Book for January 2016, joins the podcast. Does it feel harder than ever to stay on top of your job responsibilities as a marketer? Cal says most…

The Owned Media Win You Might Be Forgetting: Email Signatures

Sep 7, 2016 • 30 min

Dan Hanrahan, Founder and CEO at Sigstr, joins the show. Dan explains how to start benefiting from an underappreciated — but highly profitable — marketing channel: the employee email signature. The average employee sends 10K emails in a year. Is…

The Content Code: Igniting Your Content, Your Marketing, and Your Business

Aug 31, 2016 • 33 min

Mark Schaefer, author of “The Content Code,” marketing consultant, and speaker joins the Cloudcast. Mark shares practical strategies for getting more results from your content marketing investments. He also explains why he believes sharing…

What Digital Marketers Can Learn from the Music Industry

Aug 24, 2016 • 30 min

Universal Music Group’s Vice President of Consumer Relationship Marketing, Angela Sanchez, joins the podcast. Angela manages consumer marketing for some of the world’s biggest music artists. She shares her perspective on reaching people on…

Just the Facts: Pearls of Marketing Wisdom Based on Data

Aug 17, 2016 • 32 min

Todd Lebo, Chief Marketing Officer at Ascend2, joins the podcast. Ascend2 publishes research reports on digital marketing tactics and channels. Listen as Todd shares his company’s latest data on content strategies, what’s helping the most…

Beyond Mobile: Emerging Tech’s Impact on Marketing and Life

Aug 10, 2016 • 34 min

Shel Israel is author of the forthcoming “Beyond Mobile: Life After Smartphones” and an expert in emerging technology’s impact on business and life. If it feels harder to keep up with the pace of tech innovation, you’re not alone. Peer product…

Creating and Sharing Content on LinkedIn: The B2B Marketer’s Guide

Aug 3, 2016 • 34 min

LinkedIn’s Global Content Marketing Leader, Jason Miller, joins the Cloudcast. The biggest LinkedIn mistake marketers can make is assuming LinkedIn is just for jobs. From his unique vantage point, Jason shares crucial and clever advice about…

Email Design Trends and Inspiration to Reenergize Your Marketing

Jul 27, 2016 • 33 min

Lindsay Siovaila, Lead Solutions Developer at Salesforce, joins the show. Lindsay is Salesforce’s resident expert in designing emails and landing pages. In this episode of the Cloudcast, she takes us through top email design trends for 2016, a…

Refocusing Your Social Media Strategy Around Humans — And Their Stories

Jul 20, 2016 • 33 min

Brad Haller, social media specialist at Mercy, is our guest. Mercy is a health system that’s completely refocused its social media strategy around patients. Brad takes us through Mercy’s approach to sharing real human stories that elicit…

Crash Course in Improving Your Content Marketing Strategy

Jul 13, 2016 • 31 min

Rebecca Lieb — marketing analyst, author, and advisor — dives into current research on industry-leading content strategy and connected experiences. Seems like everyone’s doing content marketing nowadays, so what are marketers still…

PR in 2016: What’s Changed for Messaging and Marketing

Jul 6, 2016 • 34 min

Joe Ciarallo, Senior Director of PR at Salesforce, joins the Marketing Cloudcast. What’s the state of public relations in an influencer-saturated, content marketing world? Listen as Joe explains the state of PR in 2016 and what digital marketers…

Marketing Lessons from a Vegan Meat Company

Jun 29, 2016 • 35 min

Beyond Meat’s Director of Marketing, Will Schafer, joins the Marketing Cloudcast. So, what can you learn about marketing from a vegan meat company? Listen as Will explains how Beyond Meat has turned customer-generated visual content, social media…

Are Phone Calls Missing From Your Customer Journey?

Jun 15, 2016 • 27 min

Kyle Christensen, VP of Marketing at Invoca, joins the Marketing Cloudcast. Increasingly, marketers recognize that mobile devices are the central point in the customer journey. But what about phone calls on those mobile devices? Are customers telling…

Boosting Email and Content ROI with Personalization

Jun 8, 2016 • 31 min

Chris Howard, VP of Digital Strategy and Design at Calamos Investments, joins the Marketing Cloudcast. Calamos is a global investment management firm that has seen incredible success from personalizing content for its audience: financial advisers….

How Multinational Transportation Company Bombardier Rocks B2B Social

Jun 1, 2016 • 34 min

Ken Knitter, Social Media Director of Bombardier, joins the Marketing Cloudcast. Bombardier is a multinational aerospace and transportation company. So how does it rock B2B social media marketing? In this episode, hear Ken explain how his team tackles…

Why All Marketers Should Be Thinking About Virtual Reality (VR)

May 25, 2016 • 28 min

James Dearsley, founder of the Digital Marketing Bureau and expert in virtual reality (VR), shares what digital marketers need to know about VR — as well as real-life examples of brands who have used it. We also ask: What’s the difference…

How to Capitalize on the Print and Direct Mail Renaissance

May 18, 2016 • 36 min

Yeva Roberts, Director, Salesforce Solutions Alliances, PrintingForLess, joins the Marketing Cloudcast. In this episode, learn what’s driving the print and direct mail renaissance from a print marketing expert. Listen as Yeva shares practical…

A Close Look at Disney’s Customer Journey and How Your Lifecycle Marketing Can Be Better

May 4, 2016 • 40 min

The Marketing Cloudcast talks with Catherine Wood. Catherine hasmade her career in retail and lifestyle marketing, working asdirector of relationship marketing for NordstromRack.com andHauteLook, and senior marketing manager for Disney Media…

The Pitfalls of Email Marketing Metrics

Apr 27, 2016 • 29 min

Holly Wright, Email Marketing Manager at Phoenix Direct, joins the Marketing Cloudcast. If you’re in digital marketing, you know measurement and data reign supreme. In this episode, Holly takes us through the pitfalls of email marketing…

Influencer Marketing: The What, Why, How, and ROI

Apr 20, 2016 • 37 min

Todd Cameron, head of content and strategy at TapInfluence and co-host of Influence Pros Podcast, joins the Marketing Cloudcast. If you’ve been hearing more about influencer marketing, you’re not alone — it’s a tactic of major…

Jay Baer on Why Service Is the New Marketing and What It Means For You

Apr 13, 2016 • 42 min

Jay Baer, author of the bestselling book “Youtility” and the most retweeted person in the world among digital marketers, joins the Marketing Cloudcast. Jay explains the disruption behind his new book “Hug Your Haters” and explains why marketers…

The 2016 State of Marketing Episode

Apr 6, 2016 • 43 min

Mathew Sweezey, Principal of Marketing Insights at Salesforce, joins us to talk about the 2016 State of Marketing Report (salesforce.com/stateofmarketing). This report surveyed 4,000 marketers worldwide about their top priorities, challenges, and…

Customer Loyalty Tactics and Examples for Marketers

Mar 30, 2016 • 38 min

The Marketing Cloudcast talks with Noah Fleming, author of the #1 Amazon bestseller “Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving.” Loyal customers are the heart of every business. So why do marketers…

Behind the Scenes of Priceline’s Social Media Strategy

Mar 23, 2016 • 34 min

Karianne Stinson, Priceline’s social media manager, joins the Marketing Cloudcast to explain how Priceline uses social media to entertain and engage customers, going beyond just promoting deals. Karianne shares details of how her team organized…

Understanding Cause Marketing and How Any Marketer Can Get Started

Mar 16, 2016 • 31 min

Joe Waters, co-author of “Cause Marketing for Dummies,” co-host of Cause Talk Radio podcast, and founder of selfishgiving.com joins the Marketing Cloudcast to educate us on cause marketing — and how all marketers can use it. What…

Our CEO on the Future of Marketing

Mar 9, 2016 • 40 min

Scott McCorkle, CEO, Salesforce Marketing Cloud joins us for a special episode. We talk to Scott about the marketing trends and challenges he expects in 2016. We also ask Scott: What are the unique career skills today’s marketers…

How to Be the Most Data-Driven Marketer You Know

Mar 2, 2016 • 32 min

Damon Waldron, Director of Demand Gen at BrightFunnel, joins the Marketing Cloudcast. Damon is an expert in data-driven marketing. In this Cloudcast episode, he talks us through actionable steps marketers can take to make better decisions and become…

How to Use Psychology to Improve Your Marketing Messages

Feb 24, 2016 • 45 min

Susan Weinschenk, highly regarded behavioral scientist and author of “How to Get People to Do Stuff,” joins the Marketing Cloudcast to explain how marketers can use psychology to improve their marketing messages. How does social media tap into…

The Email Deliverability Episode

Feb 17, 2016 • 38 min

Andrew Barrett, director of deliverability & ISP relations at Salesforce Marketing Cloud, joins the Marketing Cloudcast to answer email marketers’ most frequently asked questions about email deliverability. What’s the current…

Get Scrappy: How Marketers Can Do More With Less

Feb 10, 2016 • 32 min

Nick Westergaard, author of Get Scrappy, a digital marketing book for small and big business and chief brand strategist at Brand-Driven Digital joins the Marketing Cloudcast. Nick share some scrappy and smart marketing hacks that companies of all…

Online Ratings and Reviews: What’s a Marketer to Do?

Jan 27, 2016 • 35 min

Daniel Lemin authored the new book Manipurated: How Business Owners Can Fight Fraudulent Online Ratings and Reviews. He’s also senior strategist at Convince & Convert and founder of One Good Brand. Daniel joins the Marketing Cloudcast to educate…

The Growing Significance of Imagery in Digital Marketing

Jan 14, 2016 • 37 min

Sarah Lochting, Vice President of Communications at Getty Images, joins the Marketing Cloudcast to discuss the significance of imagery in digital marketing. What types of photography and video trends are on the horizon for 2016? How is social…