The Marketing Cloudcast

The Marketing Cloudcast

marketingcloudcast.libsyn.com/podcast
The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Megan Collins and Tina Rozul will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Subscribe, be inspired, and become a Trailblazer. See episode recaps and resources at salesforce.com/marketingcloudcast, and connect with us at @CollinsMeMegan and @crozul on Twitter.


Leading Through Change: Insights from 7,000 Marketers Worldwide
May 22 • 36 min
Research from the 6th Annual State of Marketing Report
Leading Through Change: Using AI as a Catalyst for Change
May 15 • 21 min
Creating a world without waste is no small task. Data scientists are now leveraging artificial intelligence to support supply chains and manufacturing companies as they adapt to the new normal. In this episode, we talk with Gail Moody-Byrd, CMO at…
Leading Through Change: Purpose Driven Marketing with Kimberly-Clark’s #ShareASquare
May 11 • 38 min
Values based marketing, cause marketing, purpose led marketing - we’re seeing these purpose driven trends arise across marketing teams but what does it really mean? What types of campaigns are run on these teams? Why is this an important…
Leading Through Change: Stories of Resilience with Mark Cuban
Apr 30 • 27 min
Today’s uncertain landscape leaves businesses looking for tools, advice, and inspiration. In this episode, we give you just that, through stories of resilience. You may know Mark Cuban as the Dallas Mavericks owner or Shark Tank judge, but the famed…
Leading Through Change: Non-Profit Brand Marketing With the Anti-Defamation League
Apr 21 • 24 min
Brand marketers have their work cut out for them. They face the challenge of managing sensitivity while ensuring their global message is maintained with the understanding that there can be nuances throughout the world. Our guest today is…
Leading Through Change: Non-Profit Communications with Common Sense Media
Apr 15 • 31 min
This week’s episode brings you a few stories from an industry where communication is crucial: the nonprofit world. These brands rely on their members to keep their business afloat. We spoke with Paul Holman-Kursky, Director of Membership at Common…
Leading Through Change: Reimagine Events into Digital Experiences
Apr 7 • 23 min
In this time of tremendous global challenge and continued business transformation, marketers are forced to evolve how they create customer experiences, programs, and drive growth. In this episode we discuss how our Salesforce team in Australia, had to…
Leading Through Change: Pivoting with Empathy
Mar 31 • 25 min
Empathy is top of mind for people around the world right now. After all, we’ve never dealt with a crisis of this magnitude. It’s essential that marketers are mindful of the challenge at hand and show compassion for their customers. But that can be…
How Fanatics Scores the Perfect Play for Hyper Personalization
Mar 12 • 29 min
Imagine yourself at the NCAA championship game…if it were still going on… the atmosphere is on fire! It’s a buzzer beater win! Now, put yourself in the shoes of a marketer at Fanatics, a global licensing brand specializing in fan apparel. Your…
How to Create The Perfect Welcome Series with BELLA+CANVAS
Feb 27 • 17 min
With such a competitive industry, BELLA+CANVAS, a premium crafted wholesale apparel company works hard to differentiate themselves. One way, they’ve discovered, is through the perfect welcome series. They’ve seen their highest engagement in the first…
Building a Coffee Brand From the Ground Up with Ben Higgins
Feb 13 • 27 min
We see social media influencers in our feeds all day, but what separates the best ones from the rest? Passion for a brand. Ben Higgins has just that. You probably know Ben from his 2016 star-turn on the Bachelor. Today Ben is also the Co-Founder of…
Congrats - You’ve Survived The Holidays! Now What?
Jan 30 • 25 min
You prepared all year, you delivered an amazing experience for your holiday shoppers, you tested the limit…. Now what? In this episode, we’ll share insights from this past holiday season from industry thought leaders and marketing experts. I had…
The Art of Translation - Are You Speaking Your Consumer’s Language?
Jan 16 • 20 min
Bonjour, Guten Tag, Hola - On this episode, we’re talking all things translation with our guest Adrian Cohn Director of Brand Strategy and Comms at Smartling, a cloud-based translation technology and services company. You’ll learn what goes into…
Communication Strategies You Need to Know
Dec 27, 2019 • 20 min
In this episode we share all the communication strategies you need to know through one of our conversations from Dreamforce with the wonderful Alicia Trost - BART’s Chief Communications Officer. Alicia shares her career journey as a Chief…
Embracing Multicultural Marketing as a Necessity
Dec 6, 2019 • 25 min
Marketing to different personas, understanding your audience and making sure they are diversely represented is crucial to every organization’s success. In this episode our guest Sydni Craig-Hart - CEO of Smart Simple Marketing, an expert in the…
The Trailblazers of Dreamforce 2019 - Teaser!
Nov 21, 2019 • 8 min
We’ve had tons of great conversations with marketers around the world here at Dreamforce in San Francisco. This episode shares a quick teaser from what we learned this week featuring two trailblazers: Roxane Chabassier, Digital Marketing Director at…
Holiday Predictions 2019
Nov 7, 2019 • 29 min
We brought in our retail industry experts to help us get a better understanding of what to expect this holiday season. Here’s a sneak peak, we expect +15% growth in global online volume leading to $768 billion dollars in sales…pause for jaw…
Get Ready for Dreamforce 2019
Oct 25, 2019 • 13 min
On November 19-22nd we’ll be taking over San Francisco to bring you the largest software conference on the planet, Dreamforce. To help us out, we brought on 9 time Dreamforce attendee Rob Begg to share his tips and tricks for Dreamforce this year….
How Caleres Makes People Feel Great, Feet First
Oct 11, 2019 • 26 min
Today’s episode features Corinna Cohen, Salesforce Marketing Cloud Platform Developer at Caleres and well known name in the Women of Email community. Her background is in engineering and has been in roles deploying emails and consulting with brands…
Marketing Advice from a Two-Time CMO
Sep 25, 2019 • 27 min
Two-Time CMO, Jenny Williams, shares her experience and learnings as a marketing leader. She unpacks what it takes to lead teams and the challenges marketers face today.
Holiday Readiness 101
Aug 29, 2019 • 46 min
We’ve pulled together experts across email, mobile, advertising and social to give you the best tips and tricks gearing up for holiday this season. For more helpful best practices, take a look at the Holiday Headquarters: . We also mention some ROI…
Cargill’s Secret Ingredient for a Successful Customer Journey
Aug 22, 2019 • 13 min
In this episode we learn the secret ingredients to running a successful marketing campaign for a consumer goods brand. At Connections we spent time with Global Program Manager Kim Gandhi and Rafael Hernandez Application Designer from Cargill. Cargill…
The “Do’s and Don’t”s of Small Business Marketing
Aug 8, 2019 • 16 min
Are you a small business looking to lead a more effective marketing strategy? You’re in luck, we have a small business expert on the show today, Ebony Vaz, Founder of Above Promotions, a digital marketing, publicity, and promotions company. She…
How Grammarly Scales Lifecycle Marketing Efforts
Jul 18, 2019 • 21 min
Have you ever wondered how a lean marketing team could deliver 1.5B emails? Us too! That’s why we have Drew Price, Head of Lifecylce Marketing at Grammarly, on the show today to share best practices on how he built his small but mighty team capable…
Connection 2019 Recap with Salesforce MVPs
Jul 4, 2019 • 17 min
In this episode we spent time with Salesforce MVPs at Connections. They shared their stories of how they became MVPs and their takeaways from Connections.
Connections 2019: Day 3
Jun 19, 2019 • 3 min
Connections 2019: Day 2
Jun 18, 2019 • 5 min
What you need to know about Day 2 of Salesforce Connections - Tuesday June 18th. Learn more at
Connections 2019: Day 1
Jun 17, 2019 • 8 min
What you need to know about Day 1 of Salesforce Connections - Monday June 17th. Learn more at
Connections 2019: What Not To Miss
Jun 6, 2019 • 20 min
Connections is Salesforce’s digital marketing, commerce and customer service event of the year. Marketers from all over the world will be joining us June 17-19 in Chicago to blaze their trail to better, smarter customer engagement. Whether you are…
The Importance of Inclusive Marketing
May 24, 2019 • 23 min
In this episode we talk about inclusive marketing, it’s importance and the six principles we can follow to create content that truly reflects diverse communities that our companies serve. On this episode we have guest Ali Siegel, Senior Manager, of…
Monetizing Repeat Client Base With RFM Segmentation
May 9, 2019 • 19 min
RFM Segmentation is designed for marketers to monetize their database and increase ROI. Caren Carrasco, Senior Partner of Benjamin David Group joins us to share her perspective on this framework and how marketers can take advantage of it. You can…
Marketing and Sales Alignment Advice from a Sales Leader
Apr 25, 2019 • 25 min
In this episode we discuss the #1 question organizations ask themselves over and over again, “How can we build a stronger partnership between sales and marketing…” to drive pipeline, increase sales and ultimately drive growth across the whole…
The Key Habits of Highly Effective Marketers Through Community and Listening
Apr 12, 2019 • 19 min
You’ve probably heard of the 7 Habits of Highly Effective People course or read the book but what does it mean for marketers? In this episode we are joined by, Rebecca Fleetwood Hession, former professional coach and trainer at FranklinCovey, teaching…
Customer Experience Demystified: The day-to-day life of a Global CX Lead
Apr 2, 2019 • 25 min
The role of a Customer Experience (CX) Lead is quickly growing to be one of the most important roles in an organization as they transform their business. This week, we talk with Rich Wilson, Global CX Lead at Kimberly-Clark Professional. He shares his…
Honoring International Women’s Month
Mar 14, 2019 • 11 min
In light of International Women’s Day happening in March, we wanted to celebrate two women who are leading the way when it comes to women in tech. Today’s guests include Tiffani Bova, a top influencer in Customer Experience, Digital…
Today’s State of Marketing: Insights From 4,000+ Marketers Featuring Salesforce CMO Stephanie Buscemi
Feb 28, 2019 • 25 min
Salesforce CMO, Stephanie Buscemi, joins us this week to help us uncover 4 key takeaways from the Fifth Annual State of Marketing Report. She shares her thoughts on what marketers should be thinking about in 2019. According to Stephanie, “to be a…
Let’s Get Innovative: How to Keep Up with Growing Expectations
Feb 7, 2019 • 22 min
The CEO and founder of Torchlite, Susan Marshall, joins us today to share her perspective on how freelancers are blazing trails when it comes to helping marketers innovate faster and meet the growing expectations consumers have. She also shares her…
Unlock Your Marketing V.O.I.C.E
Jan 24, 2019 • 19 min
In this episode, we look at how you can unlock your best marketing voice to make sure your message resonates with any audience. Our guest on this episode is Simon de Cintra, who is a speaking coach and author of the book, Unlock Your Business…
Holiday Marketing: Retail Insights to Keep Up the Momentum in the New Year
Jan 10, 2019 • 26 min
Mobile surpassed desktop in traffic over the course of the entire holiday season for the first time ever. Industry experts Rob Garf, VP Industry Strategy and Insights, and Caila Schwartz, Senior Business Intelligence Analyst, join us to share their…
Top Marketing Books To Help You Keep Up With Modern Marketing
Dec 27, 2018 • 19 min
Douglas Burdett, host of the Marketing Book podcast joins us on today’s episode. Keeping pace with the ever-changing marketing landscape can be tough, hence why we brought in Douglas to share great reads to power you through the next stages of your…
How to Be a Great Global Marketer
Dec 13, 2018 • 28 min
In this episode we discuss how to be a great global marketer. I sat down with Michael Peachey, VP for Asia Pacific Marketing at Salesforce and we discussed the importance of maintaining marketing and brand consistency across multiple markets and the…
3 Productivity Hacks For Marketers Using Direct Mail
Nov 29, 2018 • 20 min
Today we are joined by Yeva Roberts, Senior Director of Strategic Alliances at PFL. She shares with us 3 productivity hacks for marketers using direct mail. Yeva has spent her career working to bridge the gap between digital marketing and direct mail….
Ticketmaster’s Rockstar Marketing Guide to Greatness
Nov 15, 2018 • 23 min
Hear how Ticketmaster’s marketing efforts create a rockstar experience for their fans and events at scale. We spent time with Marco Rivera, Manager of Fan Marketing Operations at Ticketmaster and he shared how they’re trailblazing their way in the age…
What it Means to Be a Trailblazer
Nov 1, 2018 • 15 min
We just wrapped up Dreamforce where we connected with trailblazers from around the world, learned a lot, and got to see how organizations are transforming their businesses and everyday lives. In this episode you’ll meet Guilda Hilaire, Senior Product…
Rebroadcast: How to Use Customer Feedback to Improve Your Marketing and Make People Happy
Oct 18, 2018 • 30 min
Kraig Swensrud, founder and CMO of GetFeedback, joins the podcast. Customer surveys can seem a little antiquated in an age where every click tells us about customers’ behavior and intent. But many marketers fail to ask customers real-time questions…
Dreamforce ‘18 Day 4
Sep 28, 2018 • 2 min
What marketers need to know to make the most of Dreamforce Day 4 - Friday September 28th. You can also tune in to breakout sessions, keynotes and more at .
Dreamforce ‘18 Day 3
Sep 27, 2018 • 4 min
What marketers need to know to make the most of Dreamforce Day 3 - Thursday September 27th. You can also tune in to breakout sessions, keynotes and more at .
Dreamforce ‘18 Day 2
Sep 26, 2018 • 4 min
What marketers need to know to make the most of Dreamforce Day 2 - Wednesday September 26th. You can also tune in to breakout sessions, keynotes and more at .
Dreamforce ‘18 Day 1
Sep 25, 2018 • 8 min
What marketers need to know to make the most of Dreamforce Day 1 - Tuesday September 25th. You can also tune in to breakout sessions, keynotes and more at salesforce.com/live.
Dreamforce ‘18: What Marketers Can’t Afford To Miss
Sep 19, 2018 • 21 min
We’re taking over San Francisco with the most innovative software conference in the world. Whether you’re planning to go all-in on four whirlwind days in San Francisco or trying to keep up with the latest and greatest from home, we’ve got some…
How to Create Inspiring Presentations
Sep 6, 2018 • 26 min
As marketers, creating inspiring messaging and presentations are essential to captivating our audiences. In this episode we unveil the secret sauce behind what brings the presentations you see at our Salesforce events around the world to life.
2018 Shopper Insights: How to Meet and Exceed Growing Expectations
Aug 31, 2018 • 22 min
uncovers the new rules of retail from the eyes, voices, and actions of today’s consumers. In this episode, we speak with the man behind these new insights, Rick Kenney, Head of Consumer Insights, who shares with us key learnings from this report and…
What AI Really Means for Marketers: Beyond the Buzzword
Aug 8, 2018 • 18 min
Artificial Intelligence is a trend that is here to stay and something you’ll likely need to look out for. We all experience AI in some form or fashion every day without even knowing it. Senior Analyst at eMarketer, Mark Dolliver and VP of Product…
5 Key Traits for High Performing Marketing Organizations
Jul 23, 2018 • 16 min
The Mad Men era is over… what’s next? How can you keep up? Brand new research from nearly 8,000 marketers from around the world answers this very question. For the first time, we now know the difference between a high performer and an…
Rebroadcast: The Science Behind Customer Loyalty and How to Start Increasing It Now
Jul 5, 2018 • 16 min
Noah Fleming, bestselling author and consultant, joins the show to talk about his new book “The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions.” Noah says marketers are too focused on customer acquisition…
Salesforce Connections 2018: Day 3
Jun 14, 2018 • 8 min
What you need to know about Day 3 of Salesforce Connections - Thursday June 14th. Learn more at
Salesforce Connections 2018: Day 2
Jun 13, 2018 • 9 min
What you need to know about Day 2 of Salesforce Connections - Wednesday June 13th. Learn more at
Salesforce Connections 2018: Day 1
Jun 12, 2018 • 6 min
What you need to know about Day 1 of Salesforce Connections - Tuesday June 12th. Learn more at salesforce.com/connections
Salesforce Connections 2018: Top 5 Reasons to Attend
May 30, 2018 • 15 min
Connections is Salesforce’s digital marketing, commerce and customer service event of the year. Marketers from all over the world will be joining us June 12-14 in Chicago to blaze their trail to better, smarter customer engagement. Whether you are…
Google and Salesforce Define the Future of Marketing
May 17, 2018 • 13 min
We’re talking about the future of marketing and how Google and Salesforce are coming together to empower marketers with cross-channel insights. Guests Stefano Menti, Product Lead for Google Analytics 360; Armita Peymandoust, VP of Product at…
Life Lessons from the C Suite
May 3, 2018 • 20 min
Learn how meaningful relationships and purpose-driven marketing can lead to a successful career. Join us for an inspiring episode filled with life lessons from the C suite. We spent time with Spencer Rice former CMO of SoulCycle and current CEO of…
Building a Brand with Creative Copywriting
Mar 28, 2018 • 23 min
This week, we talk to our lead copywriters at Salesforce, Pres Maxson and Ryan Felton, to learn how copywriting can influence a brand with its ability to add the human elements of passion and creativity. Tweet @CollinsMeMegan, @crozul, or…
Product Marketing Demystified
Feb 1, 2018 • 14 min
This week on the latest Marketing Cloudcast episode we dive into the world of Product Marketing. We talk with Eric Stahl, Product Marketing veteran and Salesforce Marketing Cloud’s Senior Vice President of Product Marketing. We’ll learn how Product…
The Anatomy of Medical Marketing
Jan 15, 2018 • 20 min
While we often look to industry leaders to see where marketing is going, the truth is that customers take their expectations with them. The medical industry still relies heavily on old-school tactics like referrals and TV advertising. We talk to Alex…
Email Deliverability: Tips to Stay Off the Email Naughty List
Dec 21, 2017 • 19 min
In this episode of the Marketing Cloudcast we speak with email deliverability experts from Return Path, Julia Peavy, Director of Partner Services, and Tyler Maschger, US Sales Manager, as well as our very own Alex Soto, Director of Deliverability and…
How Holiday Cyber Week Trends will Shape Your Entire Year
Dec 6, 2017 • 25 min
We all took part in, or at least witnessed, Cyber Week in some way, shape or form. But according to Rick Kenney, head of consumer insights for Salesforce Commerce Cloud, he’s “never seen a holiday season grow this dramatically.” The growth from…
The Day-to-Day Life of a Social Media Consultant
Nov 29, 2017 • 21 min
What do the Pope, rainbow bagels, and Shih-Tzu puppies have in common? Tune in to find out. During this week’s Marketing Cloudcast episode, you’ll learn from Meg Connolly, who is blazing trails when it comes to social media marketing. She has…
Inside the Life of a Marketer at Dreamforce
Nov 22, 2017 • 15 min
Trailblazers from across the globe come together each year for a little event called Dreamforce - where Disneyland meets Techland. It’s actually the world’s largest tech event, where the most innovative brands, companies and minds gather for an…
What I’ve Learned from Interviewing 100+ Marketers
Nov 15, 2017 • 19 min
After hosting more than 100 Marketing Cloudcast episodes, Heike Young reflects on what she’s learned from talking with all those marketing leaders. You’ll hear tales about the quirks of technology, challenges we all face in the marketing industry,…
Why You Should Pursue Resonance, Not Reach, and Intimacy at Scale
Nov 1, 2017 • 18 min
Master podcaster Jay Acunzo explains why podcasting is the art of intimacy at scale — and what LeBron James shoes and green smoothies have to do with it. Want to learn how to sell the idea of a podcast to your boss, craft an unforgettable hook, or…
Should You Create a Podcast for Your Marketing Strategy?
Oct 18, 2017 • 20 min
Podcasting is dramatically on the rise. You know this; you’re listening to a podcast right now. But across all Americans, nearly one in four have listened to a podcast in the past month — which presents an incredible opportunity for marketers…
How to Get Your Marketing Ready for the Holidays on Every Channel
Oct 3, 2017 • 22 min
Believe it or not, Black Friday will be here next month! In this episode, Salesforce Sr. Director of Product Marketing Ron Pereira shares the hottest marketing trends leading into the 2017 holiday season, new data on shopper behavior, and…
Joe Pulizzi on Killing Your Marketing, Monetizing Your Content, and Growing Your Career
Sep 20, 2017 • 23 min
Joe Pulizzi, founder of the Content Marketing Institute and the veritable godfather of content marketing, is this week’s guest. Joe and Robert Rose have just released their new book “Killing Marketing,” and the concepts are a breath of fresh air for…
Salesforce’s CMO on Making a Creative Idea Happen in a Business
Sep 6, 2017 • 18 min
Have you seen mountains, waterfalls, and a National Parks look in Salesforce’s new branding and wondered how all of it came to be? We interviewed Simon Mulcahy, Chief Marketing Officer at Salesforce, and Colin Fleming, our Chief Creative Officer, on…
A Quick End-of-Summer Update
Aug 30, 2017 • 3 min
Heike shares a quick update about the next several Marketing Cloudcast episodes, along with a preview of next week’s interview with Simon Mulcahy, Salesforce’s Chief Marketing Officer. Have 60 seconds to give the Marketing Cloudcast a review on…
How to Make More Data-Driven Decisions as a Marketer
Aug 23, 2017 • 21 min
Reviewing data and numbers is a key part of almost every marketing job today. Yet many of us went into marketing because we like to be creative — not knee-deep in spreadsheets. Listen as two data-loving marketers discuss how they make data-driven…
How to Switch to Marketing from Another Career
Aug 16, 2017 • 19 min
A career in marketing can be fun, creative, rewarding, and smart for the long-term — businesses will always need to market their products, no matter what else changes. In this episode, hear advice from two real-life marketers who made a…
Content Marketing in 2018: The Trends, Jobs, and Metrics You’ll Need to Know
Aug 9, 2017 • 18 min
Content marketing has evolved significantly from the days when companies thought, “We’ll hire an out-of-work journalist to write blog posts, and bingo — we’ll have content marketing.” Today, content is all about new contexts (like smart speakers),…
6 Ways to Recycle Content in Email Marketing — and Save Tons of Time
Aug 2, 2017 • 22 min
Email marketing is only as good as your content. Unfortunately, building emails has become extremely cumbersome, with a single email requiring upwards of eight hours of work. David DeVore, founder and CEO of StoryPorts and renowned email expert, shares…
Influencer Marketing: From the Influencer’s and the Marketer’s Perspective
Jul 26, 2017 • 19 min
Have we reached peak influencer? People are now quitting their jobs to become full-time Instagram influencers, and self-made YouTube stars are the new Hollywood A-list. All entertainment aside, these influencers present an incredible business…
How to Use Customer Reviews and Testimonials to Make Your Marketing More Believable
Jul 19, 2017 • 18 min
You know Yelp, TripAdvisor, Amazon, Google, and other reviews are a huge part of buying journeys. But how can you use existing customer reviews in your marketing content to make the things your company says more believable? And what if…
This Is How You Make a Marketing Movement: Jay Baer and Sangram Vajre’s Behind-the-Scenes Stories
Jul 12, 2017 • 18 min
Sometimes a message, campaign, or product takes on a life of its own and becomes a legitimate movement. It seems like magic, but what really happened? Listen as Jay Baer explains what fueled the crazy success of his NYT-bestselling book…
The Science of What Makes People Share Your Content Online
Jul 5, 2017 • 21 min
Seth Godin says we’re living in an age where people just ignore stuff — and only the remarkable stuff will spread. If you can get your audience to share your content online, it truly can spread like wildfire. So how can we as marketers…
How to Interview for Your Next Marketing Job
Jun 28, 2017 • 20 min
If you want to grow your career as a marketer, you’re going to have to pass the not-so-enjoyable hurdle of job interviews. According to guest Katie Smith, CEO of career development firm Careerable, people rank job interviews…
Joel’s Retiring — and Sharing Wisdom from 40 Years of Marketing With You
Jun 21, 2017 • 47 min
Joel Book is riding off into the glorious sunset of retirement, and we’re dedicating this episode of the Marketing Cloudcast entirely to him! What does Joel want you to know from his 40-year career as a marketer? What are his top tips for work/life…
Hey, Siri! A CMO’s Hot Marketing Trends for the Rest of the Year
Jun 14, 2017 • 35 min
Jeffrey K. Rohrs, CMO of Yext and author of the esteemed book Audience: Marketing in the Age of Subscribers, Fans, and Followers” joins Heike and Joel on the Cloudcast. Listen as Jeff shares his top marketing trends for the rest of 2017, including…
Practical, Actually Doable Tips for Search Engine Marketing in the Modern Age
Jun 7, 2017 • 29 min
Garrett Mehrguth, CEO of Directive Consulting, joins Heike and Joel on the Marketing Cloudcast. According to Garrett, in 2017, “great SEO is just great audience research.” Gone are the days of keyword stuffing, oversimplified keyword lists,…
90% of Start-Ups Fail. Here’s How to Market Your Way Through the Hard Times.
May 31, 2017 • 22 min
Tom Hogan joins the Cloudcast. Tom is co-author of “The Ultimate Start-Up Guide” and co-founder of Crowded Ocean, one of Silicon Valley’s leading marketing firms for startups. In this episode, Tom gets real about the failure rate for start-ups —…
How to Use Data and Research in Your Content Marketing
May 24, 2017 • 30 min
Scott Wentworth, founder of Wentworth Financial Communications, joins the Cloudcast. At this point, you’re probably sold on the benefits and necessity of content marketing. And you probably know that data and research can throw you a big assist in…
The Hero’s Journey: How to Market Your Small Biz from Launching to Leading
May 17, 2017 • 30 min
Ken Rutsky, B2B marketing consultant and author of Launching to Leading, joins the Marketing Cloudcast. In your marketing, who’s the hero: your company or your customer? Listen as Ken explains how to craft a viewpoint that positions your customers…
It’s 2017. Are You Still Making These Email Marketing Mistakes?
May 10, 2017 • 34 min
Heike and Joel talk with Chad White, Research Director at Litmus and author of “Email Marketing Rules.” Email has been around for a while. But Chad still sees plenty of common email marketing mistakes when he looks inside today’s inboxes. Listen in…
Re-Energize Your Email Marketing with Warner Music Group’s Tips
May 3, 2017 • 29 min
Itay Rahat, Senior Director for CRM and Fan Engagement Platforms at Warner Music Group, joins the Cloudcast. Is your email marketing strategy in need of a refresh? Listen as Itay explains some of the creative ways that he and his team target millions…
Global Content Marketing: How to Localize and Scale
Apr 26, 2017 • 34 min
Pam Didner, author of the book “Global Content Marketing,” joins the Cloudcast. Is your content neglecting a huge audience — of the millions of people who live outside your home country? Pam talks with Heike and Joel about how to practice…
VR Storytelling: A Guide for Marketers
Apr 19, 2017 • 30 min
Sarah Hill, CEO and Chief Storyteller at StoryUP, joins Heike and Joel. Virtual reality (VR) and augmented reality (AR) have huge possibilities for reaching consumers. But many marketers still aren’t sure of the best use cases for these tools…
Data Beats Opinions: New Report on Shopping Behavior
Apr 12, 2017 • 32 min
Rick Kenney, Head of Consumer Insights at Commerce Cloud, is our guest. When it comes to marketing, data beats opinions, right? We’re fortunate as modern marketers to have access to trillions of data points, so we might as well see what the numbers…
Spring-Clean Your Email Marketing with An Expert’s Sage Advice
Apr 5, 2017 • 30 min
David DeVore, founder and CEO of StoryPorts, joins Heike and Joel on the Cloudcast. Does your email marketing strategy need some polish? Listen as David — an adviser on email to some of the world’s largest companies — explains his personal tips…
The Employee Experience Advantage: Adding Company Culture to Your Marketing
Mar 29, 2017 • 29 min
Jacob Morgan, author of “The Employee Experience Advantage,” joins the show. Employee experience is more than an HR responsibility. It’s now a heavy-hitting marketing differentiator. Listen as Jacob explains the research behind his latest book…
How to Use Customer Feedback to Improve Your Marketing and Make People Happy
Mar 22, 2017 • 30 min
Kraig Swensrud, founder and CMO of GetFeedback, joins the podcast. Customer surveys can seem a little antiquated in an age where every click tells us about customers’ behavior and intent. But many marketers fail to ask customers real-time questions…
You Know You Should Read More Books. Here’s How.
Mar 15, 2017 • 34 min
Douglas Burdett, host of the Marketing Book Podcast, joins the show. We all know, deep down inside, that we’ve gotta start reading more. But it’s hard to fit into our schedules, or to even know what to read once we make the time. Douglas reads a…
How to Deal with the Disruptions in Retail: New Research
Mar 8, 2017 • 29 min
Rob Garf, Vice President of Industry Strategy and Insights for Salesforce Commerce Cloud, joins the show. Insanely disruptive forces like Amazon, mobile payments, and price transparency are changing the way consumers purchase and retailers make their…