The Present Beyond Measure Show: Data Visualization, Storytelling & Presentation for Digital Marketers

The Present Beyond Measure Show: Data Visualization, Storytelling & Presentation for Digital Marketers

www.leapica.com/podcast
A show on the mission to help you master the art and (data) science of data storytelling, visualization, presentation, and communication techniques.


Predictive Presentation Design Made Easy with Beautiful.ai
May 18 • 47 min
» VIEW SHOW NOTES + RESOURCES Mitch Grasso is the Founder/CEO of Beautiful.AI - predictive presentation software that will revolutionize how people build beautiful visual documents. I’ve used it personally and after being seriously impressed with its…
3 Tips to Survive Delivering Your Online Presentations
Apr 28 • 39 min
In this episode, I cover three areas of delivering online presentations that you can master and stay visible and sane in the process. It’s a sample of my flagship online course on presentation delivery. For the complete data presentation rockstar…
Why You Need to Attend the Women in Analytics Conference in 2020
Mar 4 • 69 min
Rehgan Avon is the founder and CEO of the Women in Analytics Conference, an organization and industry event that increases visibility to women making an impact in the analytics space by providing a platform to lead the conversations around the…
Narrative Arc: The Missing Tool in Your Data Stories with Brent Dykes
Jan 8 • 55 min
With over 15 years of enterprise analytics experience at monster platforms like Domo, Omniture, and Adobe, Brent Dykes knows a thing or eight about leveraging thoughtfully presented insights to effect organizational change and success. Brent stopped by…
Let’s Practice Storytelling with Data with Cole Knaflic’s Book
Dec 18, 2019 • 58 min
Today’s guest is a woman who has had a formative impact on my journey and whose latest book is my new desktop Bible for data presentation. Cole Nussbaumer Knaflic is the CEO and Founder of Storytelling with Data, a company providing workshops and…
Personal Story - On Criticism + Kindness in the Digital Industry
Nov 27, 2019 • 25 min
On the cusp of holiday turkey and tree trimming mayhem, I take a pause from Autumn Author Madness to tell a personal story of being criticised by a member of the industry and how it taught me an important lesson on response and kindness. I also express my…
Telling a “DataStory” the Way Your Stakeholders Need with Nancy Duarte
Nov 4, 2019 • 61 min
Nancy Duarte is the founder of Duarte, Inc., a global leader behind some of the most influential visual messages in business and culture. It is the largest design firm in Silicon Valley and also the fifth largest female employer in the area. Nancy is a…
The Subtle Ways Your Charts Can Lie With Alberto Cairo
Oct 10, 2019 • 77 min
Alberto Cairo is not only a highly revered mind in the data visualization world, he brings a fresh perspective on keeping your charts honest in his brand new book, How Charts Lie.. If you’re looking for a way to create and interpret charts accurately and…
Humanizing Your Audience and Customer Engagement with Carlos Gil
Sep 26, 2019 • 63 min
It’s rare when I encounter someone at a conference that not only nails the presentation, leaving me wanting more, but also drops wisdom I can easily say I will use for the rest of my speaking career. Carlos Gil is an international keynote speaker and…
Create an “Indistractable” Presentation Audience with Nir Eyal
Sep 11, 2019 • 43 min
Today’s guest, Nir Eyal, has a zone of genius in customer engagement and spends his days writing, consulting, and teaching about the intersection of psychology, technology, and business. As a matter of fact, MIT Technology Review dubbed him the “prophet…
Data Presentation + Storytelling Course Case Study with John Reinesch
Aug 20, 2019 • 38 min
The Data Presentation + Storytelling Bootcamponline course is open for enrollment! Cart closes on Aug 22nd at midnight. John is a highly experienced digital marketing strategist and consultant with special expertise in developing SEO campaigns, PPC…
Presenting Split and AB Testing Results with Valerie Kroll
Jun 12, 2019 • 55 min
Valerie Kroll is a growing powerhouse in the measure and presenting community and in this show, she brings insight from a very specific and mystical arena of digital marketing, one I have been waiting for years to tackle on this show. What is it, you…
Presenting Marketing Measurement Effectiveness with Gary Angel
May 22, 2019 • 68 min
Gary is a legend in the digital analytics space. More than a thought leader, he is also a guide for thousands of analysts in maturing their business savvy and technical acumen. He is the CEO and Founder of Digital Mortar, a company providing cutting edge…
How To Create A Killer Webinar That Closes Customers with Tim Paige
May 2, 2019 • 76 min
Tim is considered a megastar in the digital marketing and online entrepreneurial space and he has a massive knowledge set when it comes to delivering webinars, especially for the Software as a Service (Saas) industry. In his role as a certified webinar…
3 Critical Questions Analysts Aren’t Asking their Stakeholders with Aaron Maass
Feb 7, 2019 • 54 min
Aaron has nearly 20 years of online marketing industry experience, has led web analytics initiatives in senior internet marketing management roles at many big companies, and was elected to the DAA’s Board of Directors. In the nineties, he co-founded a…
6 Simple Steps for Giving Powerful Constructive Criticism
Jan 3, 2019 • 29 min
Who else shudders when their manager asks to give you some “constructive criticism” about your latest data presentation? Digital practitioners have to give and receive feedback on data presentations and other work every day. But how often do we feel like…
How to Choose Data Visualization Tools and Charts with Kristen Sosulski
Dec 11, 2018 • 58 min
Kristen Sosulski is a rare find in the data visualization world with a true blend of deep expertise, impressive teaching skills, and an amazing personality. She is an associate professor at NYU Stern School of Business where she teaches MBA students and…
How to Get Paid to Speak with Grant Baldwin of The Speaker Lab
Nov 22, 2018 • 58 min
Grant Baldwin is the founder of the Booked and Paid to Speak Training Course where he helps people start and build their own speaking practice. He has given nearly 1,000 live presentations and has spoken to over 400,000 people in 46 different states…
Presenting Your Way to Thought Leadership with Moe Kiss
Nov 14, 2018 • 62 min
Moe Kiss leads the analytics team at The Iconic where she spends her days understanding customer behavior through data and analytics. She is an active organizer in the analytics community and President of The Analytics Association in New South Wales,…
Get Stakeholder Savvy and Win at Your Data Presentations with Kevin Hillstrom
Oct 18, 2018 • 61 min
Kevin Hillstrom has nearly thirty years of hands-on analytics experience and a proven track record as an Executive at a ten billion dollar a year retailer. He is President of MineThatData, where he helps Executives at Retail and Online brands understand…
Decoding Difficult Stakeholder Speak with the 6 Human Needs Framework
Sep 20, 2018 • 31 min
Stakeholder’s driving you crazy? You might not be meeting their human needs… Stakeholders and presentation audiences say the darndest things, don’t they? You’ve poured your blood and sweat into presenting your invaluable analytical insights and ideas. But…
The Best Data Storytelling Advice I’ve Ever Gotten with Scott Berinato
Aug 8, 2018 • 62 min
Scott Berinato is the author of “Good Charts,” where he helps people turn their plain or uninspiring charts into visualizations that clearly convey ideas powerfully. This book has quickly rose the ranks of my top-recommended data storytelling and…
Deeply Connecting with your Data Presentation Audience with Allison Hartsoe
Jul 19, 2018 • 57 min
Allison Hartsoe is a celebrated speaker in the digital analytics industry, the first guest of my Women in Analytics Spotlight Series, and in this episode, she shares her unique talent for navigating the intersection between presenting data, storytelling,…
Breaking Down the Marketer - Developer Silos with Simo Ahava
May 31, 2018 • 62 min
*Note: This is episode 033 - the introduction calls this episode 034 - you did not miss an episode Simo Ahava is a recognized expert with a cult-like following on customizing web analytics and tag management solutions to improve the entire “life cycle” of…
Learning Google Adwords and Analytics Like a Boss with Benjamin Mangold
Apr 18, 2018 • 53 min
Benjamin Mangold is an author, blogger, speaker, and knowledge-sharing Google Analytics and Adwords expert. He is the Co-Founder and CEO of Loves Data, a digital analytics and online advertising agency. He is also the author of Learning Google AdWords and…
Psychology-Based Persuasive Presentation Principles with Evan LaPointe
Feb 14, 2018 • 57 min
Evan LaPointe is an industry-recognized entrepreneur, writer and speaker, and dear colleague, and is a rare mix of businessman and passionate geek. He is the inventor of Satellite, now known as Adobe DTM, a dynamic tag management system that is used on…
Ultra Baller Moves for Persuasive Presentations with Wil Reynolds
Dec 22, 2017 • 44 min
Wil Reynolds, quite simply, likes helping people and businesses grow. A former teacher with a knack for advising, he’s been helping Fortune 500 companies develop SEO strategies since 1999. Seeing the need for an agency that does good by its team, clients…
Make Your Presentation Ideas, Insights, and Products Irresistible with Dustin Mathews
Nov 17, 2017 • 49 min
Dustin Mathews is a mentor and coach to the world’s leading speakers, coaches, business owners and thought leaders such as Shark Tank star Kevin Harrington, NY Times Best Selling Author, Robert Allen, & Entrepreneur of the Year, Roxanne Emmerich. Dustin…
Audience Q&A: Stock Imagery Sources, Presentation Handouts & Cultural Challenges
Oct 12, 2017 • 28 min
As an admitted podcast junkie, one of my favorite kinds of episodes is created around the burning questions from the listener audience. To me, this is true customer-centricity! After delivering talks at close to thirty conferences and workshops, I’ve…
Learn What Moves Your Presentation Audience with Sally Koering Zimney
Apr 14, 2017 • 54 min
Sally Koering Zimney is a pro presentation coach who lives for learning about what moves people during a really impactful talk. She is a professional speaking coach and trainer, and has been speaking, performing – and coaching speakers – for nearly two…
Jon Schwabish Wants to Help YOU…Deliver “Better Presentations”
Feb 13, 2017 • 56 min
This episode’s esteemed guest is an economist by training, but over the last 5 years, he’s worked hard to communicate his research in better ways and to help others do the same. Jonathan Schwabish is the author of the popular data viz blog PolicyViz, his…
Grand Master Garr Reynolds Brings Presentation Zen to Your Boardroom
Nov 23, 2016 • 52 min
This episode’s guest is a global household name for bringing a touch of zen to your presentations. Garr Reynolds is the Elvis Presley of the presentation world, a wildly popular speaker, and the author of the award-winning and best-selling presentation…
Training Google Analytics Grasshoppers into Analyst Ninjas with Justin Cutroni
Nov 7, 2016 • 48 min
This episode’s guest is best known for equipping analysts with Google Analytics firepower. Justin Cutroni is the revered Analytics Advocate at Google and works with educational teams to drive content strategy, product teams to provide real user feedback…
Practical Data Storytelling with Cole Nussbaumer Knaflic
Sep 29, 2016 • 53 min
This episode’s guest is best known for making data storytelling more than a flashy catch phrase in organizations across the country. Cole Nussbaumer Knaflic has always had a penchant for turning data into pictures and into stories. She’s honed her data…
Becoming an Indispensable Google Analytics Rock Star with e-Nor
Aug 31, 2016 • 48 min
Feras Alhlou and Eric Fettman are the brain trust behind the company E-Nor, and one of my favorite Google Analytics blogs. They focus on providing the knowledge to train savvy audiences, educating lay audiences and the effective use of data within large…
Creating a Data-Savvy Stakeholder with Juice Analytics
Aug 4, 2016 • 53 min
This episode’s guests are on a mission to create data-savvy organizations by improving the dialogue between analyst and stakeholder. Zach and Chris Gemignani are the brain trust behind Juice Analytics, a company dedicated to helping organizations learn…
Delivering Effective Product Demonstrations with Oscar Santolalla
Jun 3, 2016 • 43 min
This episode’s guest is on a mission to turn your boring product demonstration into a unique benefits-driven selling experience for technology vendors. Oscar Santolalla of the Time to Shine Podcast is an engineer turned public speaking trainer who happens…
Inspiring Your Analytics Stakeholders to Take Action with Jeff Sauer
May 5, 2016 • 56 min
Today’s guest works harder than anyone I know to create super useful analytics content and resources for our industry. Depth of Knowledge. The Periodic Table of Google Analytics. The Jumpstart Podcast. These are all resources created by Google Analytics /…
Mind-blowing Professional Presentation Tips with Rand Fishkin
Mar 24, 2016 • 62 min
Rand Fishkin is one of the most revered, most followed, and most celebrated figures in the digital marketing world today. He’s made his astoundingly valuable and popular Whiteboard Friday video series a digital household name. He has a knack for turning…
5 Memorable Analytics Data Storytelling Strategies with Adam Greco
Mar 10, 2016 • 53 min
Adam Greco is founding partner of Analytics Demystified and author of an immensely popular blog about Adobe SiteCatalyst. He routinely dominates industry conference presentation leaderboards, offering a dynamic mix of gripping storytelling and practical…
Primp Your Slide Vol. 3: Comparing Volume, Trend, + Growth in One Visualization
Mar 7, 2016 • 30 min
Today’s Primp Your Slide submission comes courtesy of Jennifer Yacenda of Starwood. She sent in a doozy of a viz; a dual axis bar / line chart showing the revenue monthly trend, growth and projected targets for four digital marketing channels. To view the…
June Dershewitz on Analytics Analogies for Complex Concepts
Feb 11, 2016 • 26 min
June Dershewitz is a long-standing pillar of the digital analytics community whose job description regularly includes breaking down complex analytical concepts for lay audiences. Listen in for her best internal meeting and conference presentation tips for…
5 Productivity Tips for Dominating Presentation Crunch Time
Jan 28, 2016 • 21 min
Today we’re talking about a common New Year’s Resolution: increased productivity. Between taming my insane calendar, finishing my toddler’s playroom and writing my first eBook, I have several daunting goals to choose from this year. I’ve always been a bit…
Stéphane Hamel on Maximizing Your Analytics Visualization Toolbox
Jan 14, 2016 • 41 min
Stéphane Hamel is a renowned industry expert on all things analytics and the creator of the Digital Analytics Maturity Model, a framework used by many organizations to assess their analytics readiness. In This Episode, You’ll Learn: - How organizations…
A Very Present Beyond Measure Holiday Special + Exclusive Listener Gift
Dec 30, 2015 • 27 min
For this very special 12th holiday episode, we take a trip down memory lane to look at 2015 in review. This episode also features a musical highlight reel from the past twelve shows featuring Tim Wilson, Jim Sterne, Eric Feinberg, Krista Seiden, The…
Triple Your PowerPoint Productivity with Nuts & Bolts Speed Training
Nov 30, 2015 • 46 min
Today we’re taking a quick field trip outside of the analytics community to bring you two very special guests that are on a mission to help people like us conquer the crunch. Camille Holden & Taylor Croonquist of Nuts & Bolts Speed Training take us behind…
Presentation Horror Stories with the Digital Analytics Power Hour
Nov 19, 2015 • 60 min
Based upon the mounting evidence in my professional speaking career, it is my firm belief that there are wicked little gremlins screwing around with our presentations. I’ve learned a lot about the dark side of presenting in my 12+ years of presenting, but…
Krista Seiden’s Google Analytics Viz Tips & Unusual Presentation Prep
Nov 5, 2015 • 35 min
Krista Seiden is the Analytics Advocate for Google where she is responsible for educating and advocating for digital analytics and optimisation best practices as well as running the GA Premium.She also co-chairs the San Francisco chapter of the Digital…
Primp Your Slide Vol. 2: Stacked Bar Chart with Survey Data
Oct 22, 2015 • 21 min
This special video edition features my first makeover of a listener-submitted viz! If you’d like to watch the video version, go to <LeaPica.com/008>. Today’s submission comes courtesy of Donal Phipps (@DonalPhipps). He sent in a variety of different…
Eric Feinberg’s Top Secrets For Killer Conference Room Confidence
Oct 8, 2015 • 48 min
Today’s episode features a most popular and entertaining member of the analytics community. Eric Feinberg of ForeSee is an expert in voice of customer analytics, particularly in the mobile measurement space. Since joining ForeSee in 2004, he has…
Anatomy of a Meeting Invitation that Won’t Kill Your Boss’s Life
Sep 23, 2015 • 24 min
Today we’re taking a step back from the fun data viz and presentation design world. Instead, we’re going to examine an important, yet often overlooked component of the meeting process: The meeting invitation. With these tips, you’ll learn how to create…
Jim Sterne on Why Presenting Skills are Table Stakes for Digital Analysts
Sep 3, 2015 • 52 min
Today’s episode features a household name in the digital analytics community. Jim Sterne is known both for his tremendous contribution to the digital analytics community, as well as his ubiquitous presence at eMetrics, the largest global web analytics…
Primp Your Slide Vol. 1: Free Video Makeovers for Your Charts and Slides
Aug 27, 2015 • 20 min
The first of a special video podcast series that takes you through step-by-step makeovers of troublesome charts and stinky slides. I walk you through my reliable methodology for creating simple, effective and stunning data visualizations (which I…
Tim Wilson Grumps on The Biggest Presentation Mistakes Analysts Make
Aug 12, 2015 • 61 min
Tim Wilson of Analytics Demystified shares his thoughts on where digital web analysts often go wrong with presenting their insights. He also doles out strategies for avoiding those pitfalls. Follow Tim on Twitter at @tgwilson, read his blog at Analytics…
5 Crucial Ingredients for a Kick-Ass Data Presentation
Aug 12, 2015 • 29 min
My recipe for standout presentations contains 5 key ingredients. We’ll talk about a killer intro and conclusion, slide / data design, and more ways to make a killer impression on your audience. PLEASE NOTE: The show notes that accompany this episode are…
Meet Lea Pica & the Present Beyond Measure Show | Show Formalities
Aug 12, 2015 • 30 min
In this inaugural episode, you’ll hear all about my path to presentation enlightenment and what the Present Beyond Measure Mission means. I’ll also take you through show formalities and what you can expect in future episodes. Learn more about how Lea can…