Business of Story

Business of Story

#167: For Want of a Story, the Democrats Kingdom will be Lost

Oct 22 • 66 min

As the Kavanaugh hearing underscored, the Democrats still lack a focused, cohesive narrative on which to build their platform. Dr. Randy Olson, who appeared on this show the day after Trump’s election to the White House, reveals how Donald Trump and…

#166: How Truth Is Your Most Powerful Storytelling Element

Oct 15 • 59 min

“One of the most important commodities in our industry is truth.” In a world where almost everyone’s personal struggle revolves around the approval from others, it’s always been easier to say what we think people want to hear…

#165: Business Storytelling Tips From Six STORYco Leaders

Oct 8 • 46 min

Brand and business storytelling is all of the rage today. And for good reason. It works. But while most storytelling experts tell you to tell stories, these six content marketing and communications leaders will show you how. This week’s show previews…

#164: Rare Story Sighting: Bigfoot in Brilliant Political Ad

Sep 28 • 31 min

The primaries are approaching and we’re inundated with the typical screeching political attack ads. But a surprising thing happens when you replace vitriol with ingenious storytelling. People take notice. And in this rare case, laugh. Patrick Hunt,…

#163 How to Create Memorable Moments that Spark Brand Stories

Sep 24 • 48 min

40 years back, Forever Living was a scrappy startup operating from a garage. Today, it is a multi-billion dollar organization with a presence in 150 plus countries. Their success can be attributed, in no small way to their genius brand story telling…

#162 How to Engage Your Narrative Mind

Sep 17 • 57 min

Whether you are a multi-billion dollar business or a brave little startup, the struggle to connect with your audience is a difficult and often, unsuccessful one. Presenting your brand story through a narrative lens will help facilitate effective…

#161: How to Bring Clarity and Energy to Your Personal Brand Story

Sep 10 • 50 min

As I’ve learned from my associates at Anecdote, character trumps credentials every time when you are trying to connect with people. But when looking for a job or reinventing a career, we often make the mistake of leading with our resumes rather than…

#160: How a Purpose-Driven Brand Story Will Increase the Health of Your Organization

Sep 3 • 65 min

Avein Saaty-Tafoya, CEO of Adelante Sustainable Healthcare in Phoenix, Arizona, describes how crafting the not-for-profit’s brand story helped the community health center achieve 300% growth in just five years.

#159: How to Share Your Brand Story Through Talk Triggers

Aug 27 • 48 min

Word of Mouth Marketing gurus Jay Baer and Daniel Lemin teach you how to get your customers sharing your stories through word of mouth marketing by designing and activating talk triggers in your customer engagement.

#158: Why Story Listening is More Powerful Than Storytelling

Aug 20 • 59 min

Murray Nossel Ph.D., author of Powered by Storytelling: Excavate, Craft, and Present Stories to Transform Business Communication, shows you how to gain your audience’s full attention and how you too can be a better story listener to expand your influenc

#157: Using Journey Maps to Tell Customer and Employee Stories

Aug 13 • 58 min

How does a customer experience your brand? Do they leave an interaction feeling enlightened and empowered? Or do they leave feeling disconnected and disenfranchised? Understanding consumers’ personas and journeys is critical because at the end…

#156: How the Purpose-Driven Brand Story Will Propel You and Your Business

Aug 6 • 54 min

On today’s episode of Business of Story, John shares with us how he built his company from the ground up and made it into the purpose-driven, sustainable brand that it is today.

#155: How to Use the Secret Language of Your Customer in Your Brand Storytelling

Jul 30 • 63 min

Jeffrey Shaw, author of LINGO: Discover Your Customer’s Secret Language and Make Your Business Irresistible, shares how to get into the head and heart of your audience by understanding how they tell themselves their stories.

#154: How to Leverage the Natural Forces in Your Business Storytelling

Jul 23 • 58 min

Paul Skah, author of Narratology, reveals the essential elements that energize brand stories to get customers to buy.

#153: How to Evolve as a Brand Storyteller

Jul 16 • 46 min

Jason Ensler, Hollywood producer and director, shares his evolution as a film and TV storyteller and what you can learn from his experiences as you grow as a brand and business storyteller.

#152: How to Make Your First TEDx Talk a Hit

Jul 9 • 64 min

Jen Dille, producer off TEDxGilbert, discusses what went into producing her first event this past April, and I share what went into delivering my first TEDx Talk and all of the trials and tribulations of making both of them a hit.

#151: How to Use the Story Cycle™ to Become an Activist Brand

Jul 2 • 67 min

Luis Miguel, founder of the international translation firm Avantpage, is joined by Sabra Rubenstein, Director of Marketing, to share how they are differentiating their 20-year-old professional services firm in a crowded market by using the Story Cycle Sys

#150: What You Can Learn From Red Bull’s Virtual Reality Storytelling

Jun 25 • 68 min

Parker Howell, award-winning virtual reality filmmaker and director of Red Bull’s first stereoscopic first-person V.R. music video, shares his experience in virtual reality storytelling and how to push the envelope with your brand storytelling….

#149: How to Make Long-Form Story-Based Ads Work for You with Kylie Slavik

Jun 18 • 53 min

Kylie Slavik, former slam poet gone “accidental digital marketer,” shows you how long-form storytelling can generate millions of dollars for your clients in the fleeting online world.

#148: How to Find the Energy and Entertainment in Your Business Stories

Jun 11 • 69 min

You grow up in school writing stories paying attention to the structure of the stories you’re telling. But when it comes to business, you may need to be doing just the opposite. Have you ever sat through a presentation that is packed full of…

#147 How to Use Your Brand Story to Stand Out in a Crowded, Distracted World

Jun 4 • 52 min

Nick Westergaard, author of Brand Now: How to Stand Out in a Crowded, Distracted World, describes how to craft a brand story that will help you rise above the noise using seven brand storytelling dynamics.

#146: How Krispy Kreme Delights its Fans Through Digital Storytelling

May 28 • 51 min

Kelley O’Brien, former Director of Social Media at Krispy Kreme, shows you how the doughnuts giant uses entertaining digital storytelling to connect with 11 million people through branded social media channels to live out the brand’s mission of bringi

#145: Learn From the Pitch Queen How To Craft and Tell Your Compelling Brand Story That Sells

May 21 • 52 min

Michelle Weinstein, Shark Tank survivor, helps you close any deal that comes your way, sell more products or services, value your worth, overcome any objection, and turn a NO into “YES” so you can serve more people and make a bigger difference in the

#144: How to Use Inspiration, Relatability and Suspense in Your Brand Storytelling

May 14 • 58 min

Michael Backes, screenwriter, Hollywood digital pioneer, special effects artist and author of Cannabis Pharmacy: The Practical Guide to Medical Marijuana, explores his eclectic background in storytelling and what it takes to truly connect with audience an

#143: How Logic and Magic in Your Purpose-Driven Brand Storytelling can Change the World

May 7 • 54 min

Freya Williams, author of Green Giants: How Smart Companies Turn Sustainability Into Billion-Dollar Businesses and CEO, North America at Futerra, explains how the combination of logic and magic in your brand storytelling can literally change the world.

#142: How to Develop Your Business Strategy Story to Grow Your Brand and Your People

Apr 30 • 48 min

Shawn Callahan, co-creator of the Storytelling for Leaders and Storytelling for Sales deliberate practice programs, shares how to create a courageous and captivating business strategy story to move your organization and people in new and exciting directio

#141: How to Use Small-Batch Brand Storytelling to Connect People with Place

Apr 23 • 59 min

Kris Herbert, New Zealand journalist, social media content marketer and the Gandalf of storytellers Down Under shares her magic on how to connect people with place through small-batch storytelling.

#140: Legendary NPR Host of All Things Considered, Robert Siegel, Reveals how he Crafts his Stories

Apr 16 • 38 min

The most iconic voice on National Public Radio for over 30 years, Robert Siegel, appears on Business of Story to explore the differences in journalism and storytelling and how the two can work together to educate and entertain an audience.

#139: How to Balance Storytelling and SEO to Engage Your Biggest Content Marketing Audience

Apr 6 • 56 min

Arnie Kuenn, co-author of Content Marketing Works: 8 Steps to Transform Your Business, and founder of Vertical Measures helps you find the right balance between the emotion of your brand storytelling and the intellect of search engine optimization to attr

#138: How to Use StorySpotting™ to Create Irresistible Brand Stories

Mar 31 • 68 min

Chris Nolan, Emmy Award-winning film director and brand strategists shares his technique ofStorySpotting™ to help you delight your audiences in a noisy world.

#137: How to Use Your Personal Stories to Become a Super Connector in Business

Mar 25 • 58 min

Scott Gerber, author of Super Connector: Stop Networking and Start Building Business Relationships that Matter, shares ways to tell your personal and professional brand stories to build endearing and lasting customer relationships.

#136: What You Can Learn From a Brand Storyteller Who Broke His Brain With Drugs

Mar 18 • 58 min

Tom Matte, a 30-year advertising veteran, takes you on his psychotic ride fueled by drug addiction and what he learned on his journey about the fictitious stories our minds make up turning our reality into a nightmare

#135: How to Connect Using Comedic Stories in Corporate Communications

Mar 11 • 58 min

Tim Washer appeared on Saturday Night Live, Conan O’Brien and HBO’s Last Week Tonight with John Oliver, and is the former creative director forCisco System, explores how you can use laughter to connect with human emotion in your corporate communicatio

#134: How To Make Your Story Heard on Capitol Hill

Mar 4 • 64 min

Richard Lang, successful technology inventor, entrepreneur and civic collaborationist, shares the story behind the new NationalTownSquare.us platform to give every voter a voice on issues that impact our country and world.

#133: How to Simplify Your Brand Story With the 3-1-3 Method

Feb 25 • 68 min

Ryan Foland, recognized by Inc. and Entrepreneur magazines as one of the nation’s top youth marketers and branders, shares his 3-1-3 method to simplify your brand story.

#132: How a Virtual Assistant Can Make Your Business Panic Proof

Feb 18 • 73 min

Jess Ostroff, founder of Don’t Panic Management and author of Panic Proof: How the Right Virtual Assistant Can Save Your Sanity and Grow Your Business, shares stories on how you can benefit from a virtual assistant.

#131: How to Make Your Brand and Business Stories Retellable

Feb 11 • 62 min

Jay Golden, author and storytelling coach at Retellable, teaches you how to use the Journey Curve to make your stories memorable and shareable to grow your influence and your business.

#130: How to Find the Value in Your Purpose-Driven Brand Story

Feb 4 • 68 min

George Grombacher, Phoenix entrepreneur, gets his start-up brand story straight on this special edition that allows you to follow along to clarify your story and amplify the impact of you purpose-driven brand.

#129: How to Grow Your Brand and Business Through Your Life Story

Jan 28 • 70 min

Sheila Carroll, a 30-year veteran of professional business storytelling, teaches you how to own your life story first, then shows you how to powerfully and intentionally use your story to grow your brand and business.

#128: The Four Pillars of Story for Microsoft’s Brand Storytelling

Jan 21 • 52 min

Miri Rodriguez, Storyteller at Microsoft, shares the four pillars of story that the software giant focuses on to humanize its brand and how you can use them in your business storytelling.

#127: The Business Case for Purposeful Brand Storytelling

Jan 14 • 69 min

Mark Schenk, co-creator of the Storytelling for Leaders and Sales deliberate practice programs, explores how brand leaders around the world are investing in their business storytelling talents to grow their organizations and people.

#126: How to Tell Your Brand Story on Purpose With Social Media

Jan 7 • 61 min

Erik Deckers, co-author of Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself, shows you how to get your brand story right before you find the right channels to connect to the right people.

#125: How to Find Your Story to Create a New Beginning in 2018

Dec 31, 2017 • 57 min

Charlotte Vitak, founder of MyStoryCommunity.com, from her work helping college freshman get their personal stories straight for success, helps you find and own your true story to live into and prosper from in the new year.

#124: How to Turn Your Stories of Loss Into an Empowering Legacy

Dec 24, 2017 • 59 min

Sandra Younger, author of the Fire Outside My Window and creator of The ComeBACK Formula shares five powerful practices proven to transform your story of crisis into possibility.

#123: How to Tell Brand Stories on Purpose that Resonate with Your Audiences

Dec 17, 2017 • 52 min

Cassie Roma shows you her approach to omni-channel brand storytelling to drive deep customer engagement, advocacy, brand equity, and increased revenue for clients.

#122: How A Hollywood Veteran Saved a Symphony With A Purpose-Driven Brand Story

Dec 10, 2017 • 44 min

Jim Ward, CEO of the Phoenix Symphony, describes how he brought this iconic Arizona cultural institution back from the brink of bankruptcy by playing into a more powerful purpose-driven story.

#121: How Blueriver Interactive Found the Flow in Their Brand Story

Dec 3, 2017 • 57 min

Sean Schroeder, principle at Blueriver Interactive, creator of the Mura experience platform, shares how the Sacramento-based digital design firm carved out its market niche in the commoditized world of content management software to create peak experience

#120: The Magic Words That Make Your Business Storytelling More Persuasive

Nov 26, 2017 • 58 min

Phil Jones, author of Exactly What to Say: The Magic Words for Influence and Impact, helps you learn tactics to get more of what you want by mastering the simple persuasion triggers of language.

#119: How REI’s #OptOutside Campaign Reflects a Powerful Brand Purpose

Nov 19, 2017 • 44 min

Lee Einhorn, Associate Partner, Creative Director for Venables Bell & Partners, creator of REI’s inspired #OptOutside Black Friday campaign, details how this brand story changed the world because it was told from the heart.

#118: How to Become a Storytelling Warrior

Nov 12, 2017 • 62 min

Gideon For-mukwai, founder of Story Warrior Associates shares what he learned from his elders growing up in Central Africa on how to use storytelling to protect and propel your brand.

#117: How to Balance Your Family and Business Stories to Create Healthy Growth

Nov 5, 2017 • 55 min

Jay Feitlinger, author of Family 2.0, got a wakeup call to harmonize his family and company journeys, and now his agency, String Can Interactive, is experiencing hyper-focused explosive growth.

#116: How To Use Business Storytelling To Move You From Heretic To Hero

Oct 29, 2017 • 51 min

Cort Dial helps business leaders save lives and dollars by helping the capture the hearts and minds of their people with a better story they can all live into and prosper from.

#115: How to Speak More Creativity in Your Business Storytelling

Oct 22, 2017 • 63 min

Larry Robertson, award-winning author and entrepreneur, explores what is creativity, who is creative, and how you can create anything, anytime, anywhere.

#114: Sonic Storytelling: How to Create A Legendary Brand With The Power of Sound

Oct 15, 2017 • 51 min

Connor Moore, an international composer and sound designer, explores how sonic branding and logo audio cues are shaping brand stories through our most important sense: hearing.

#113: The Secrets to Creating Successful and Profitable Online Courses

Oct 8, 2017 • 63 min

Greg Smith, the founder of Thinkific, offers a revealing look at why some online courses educate thousands and make their creators big bucks, while others flame out, and how you can use storytelling to entertain, educate and engage.

#112: How to Sell Without Feeling Salesy with Your Brand Stories

Oct 1, 2017 • 49 min

Dustin Mathews, creator of the Irresistible Offer Architecture, helps you design sales pitches in your story marketing to sell anything without coming off salesy.

#111: How to Tell Your Story with Immersive Virtual Reality

Sep 24, 2017 • 49 min

Bryn Mooser, founder of RYOT Media Company pioneered Narrative Virtual Reality Storytelling. He talks about how to convey your story better and the resilience of the human spirit.

#110: Movie Storytelling Secrets To Make Your Business Presentations Epic

Sep 17, 2017 • 63 min

Ted Frank, author of Get to the Heart: How Movie Storytelling Secrets Can Make Your Presentation Clear, Compelling, and Earn You a Seat at the Table, shows you how to get relatable and real with your business storytelling in your presentations.

#109: How Open Are You To The Impact Your Brand Story Can Make In the World?

Sep 10, 2017 • 48 min

Paul Blavin moved from Wall Street financier to Hollywood filmmaker creating stories with international impact for good. He talks about the importance of being open to where your personal story will take you if you let it.

#108: How To Use Story To Connect With The Kid In All Of Us

Sep 3, 2017 • 45 min

Lucas Keijning, exhibition developer at the world-renowned Nemo Science Museum in Amsterdam shares how to connect your business stories with the kid in your customers.

#107: Using Story To Evolve a Dream Job Into Your Dream Life

Aug 27, 2017 • 52 min

Annie Franceschi traded her dream job in Hollywood marketing movies for her Durham, NC-based branding agency where she now helps small businesses develop epic stories to grow their companies.

#106: How You Can Achieve Hyper Growth With a Simpler Business Story

Aug 20, 2017 • 40 min

Cameron Herold, CEO Whisperer, reveals ways to simplify your business through the culture you build and the stories you live into.

#105: How to Connect With Gen. Z’s With Your Story Marketing

Aug 13, 2017 • 49 min

Jesse Kay is one of New Jersey ‘s most precocious high school students who has a popular podcast, 20 Under 20, and is becoming on expert on how to connect with Generation Z with your brand storytelling.

#104: How to Produce Irresistible Explainer Videos In Your Story Marketing

Aug 6, 2017 • 48 min

Eric Hinson, founder of Explainify, explains explainer videos and how, when produced right, they become irresistible movie trailers for your brand story.

#103: Owning Your Origin Story to Make a Personal Impact On the World

Jul 30, 2017 • 42 min

Paola Baldion, Columbian Academy Award-Winning Best Actress, discusses the importance of truly knowing yourself to make your story and impact as epic as possible.

#102: Using the Story Cycle to Tell Your Story on Purpose

Jul 23, 2017 • 61 min

Temitayo Osinubi uncovers his brand purpose using the Story Cycle and how you can, too, during this episode.

#101: How to Tell Stories on Purpose to Grow Revenue and Amplify Your Impact

Jul 16, 2017 • 46 min

Park Howell, founder of the Business of Story, does his first solo show focused on helping leaders of purpose driven organizations clarify their story to grow revenue and amplify impact.

#100: How to Step Up Your Leadership Game With Storytelling

Jul 9, 2017 • 64 min

Dr, Joshua Spodek, author of Leadership Step by Step, reveals proven exercises on how to use your storytelling skills to lead yourself first, and then your followers.

#99: Embracing a Survival Mindset in Your Brand Storytelling

Jul 2, 2017 • 66 min

Jonathan David Lewis of McKee Wallwork + Company instructs how to create a new story for your stalled, stuck or stale brand.”

#98: How A Focused Brand Story Will Help You Standout from the Crowd

Jun 25, 2017 • 66 min

Jonathan Barney is led through the Story Cycle system with Park Howell to clarify his story and amplify his impact.

#97: How to Play Bigger and Dominate a Category

Jun 18, 2017 • 60 min

Christopher Lockhead, Hi-Tech marketer and author, shows you how to create and dominate a market segment like the category kings do.

#96: Story Tell Like a Boss with Your Vlog

Jun 11, 2017 • 50 min

Amy Schmittauer and Vincenzo Landino share tips on how to captive your audiences through authentic storytelling with your video blog.

#95: The Power of the Parable for Your Business

Jun 4, 2017 • 49 min

Best selling author, Bob Burg, shares the 5 rules to stratospheric success in how you live out your business story.

#94: How Stories Truly Connect Humans In Today’s World of False Connectedness

May 28, 2017 • 59 min

For story strategist Jordan Bower, change is best navigated through the use of stories that inspire people to live into a new future you are helping them to achieve.

#93: Life and Death Leadership Storytelling From A Polar Explorer

May 21, 2017 • 66 min

Robert Swan, the first man to journey across both the North and South Poles unaided joins us on this episode of Business of Story

#92: How to Use Story Marketing to Make Movements Happen

May 14, 2017 • 50 min

Brand relationship expert, Kimberley Manno Reott explores the 3 elements and 6 critical roles to every successful movement.

#91: How To Define Your Most Fascinating Story

May 7, 2017 • 55 min

Author, advertiser, branding expert, media marketer and mother of eight, Sally Hogshead joins us to share her story and what led her to the creation of her Fascination Personality Test.

#90: How Stories Drive Epic Performance

Apr 30, 2017 • 53 min

Mark of a Leader founder, Doug Keeley, explores how storytelling shapes the behaviors that create the culture that drives epic performance: Story = Performance.

#89: Why You Must Move from Adverbs to Adventures in Your Story Marketing

Apr 22, 2017 • 67 min

Content marketing strategist, Robert Rose, explores why brands must transform their marketing departments into storytelling institutes

#88: How 3 Social Media Storytellers Use Video, Visuals, and Vitality in Story Marketing

Apr 16, 2017 • 62 min

Ian Cleary of RazorSocial, Peg Fitzpatrick, author of The Art of Social Media, and Brian Fanzo of iSocialFanz and cohost of the SmackTalk podcast join us this week from the halls of Social Media Marketing World 2016.

#87: How a Christmas tree provides the framework for great story marketing

Apr 9, 2017 • 58 min

Democratic strategist and direct mail wizard, Dave Gold, explores how to keep data-driven campaigns from destroying your movement by using business storytelling to connect with audiences and move them to action.

#86: How to Use Story Marketing to Sell a Ton of Socks

Apr 2, 2017 • 46 min

Sock Club co-founder, Noah Lee, and Creative Brand Manager, Melissa Huisman, show you how to elevate the perception of your offering in the hearts and minds of your audiences through story marketing.

#85: How to Use Business Storytelling to Fill Your Sales Funnel

Mar 26, 2017 • 50 min

Content marketing guru, Joe Capperella, shares his storytelling techniques to fill your sales funnel with true prospects, not lookie lous.

#84: Finding Common Ground With Your Audiences

Mar 19, 2017 • 54 min

Award-winning documentary filmmaker, Peter Byck, explains why we must find common ground with our audiences to ensure our story marketing resonates from their point-of-view.

#83: How to Give Your Audiences a Story They Can’t Resist

Mar 12, 2017 • 50 min

James Popsys, visual storyteller and award-winning Photoshop artist, details how to use irony and juxtaposition in your story marketing to captivate your customers.

#82: How to Focus Your Story to Grow Your Brand

Mar 5, 2017 • 54 min

Greg Head, Technology marketing veteran who helped grow Infusionsoft to $100 million talks about the importance of focusing your brand story to appeal to your most profitable audience.

#81: Get Vulnerable in Your Stories to Set Your Presentations on Fire

Feb 26, 2017 • 49 min

Michael Davis, Founder of Speaking CPR, will teach you to connect with your audience and move them to action.

#80: How to Call Your Audience to Action Through Storytelling

Feb 20, 2017 • 53 min

Joel Bach, Co-Creator and Executive Producer of Years Living Dangerously, joins the Business of Story Podcast to talk about documentary filmmaking, great characters, and how to call audiences to action through compelling stories. The Business of Story…

#79: How to Plan Your Presentations for Effective Results

Feb 13, 2017 • 50 min

Janine Kurnoff, Founder of The Presentation Company, joins the Business of Story Podcast to discuss how to build your storytelling muscle, four primary story elements to add to every presentation, and a step-by-step process to engage your audience….

#78: How to Bring Adventure To Your Brand Through Storytelling

Feb 6, 2017 • 50 min

Nick Gray, Founder of Museum Hack, joins the Business of Story Podcast to discuss the three ‘G’s he uses to measure success, how to connect with millennials, and how to use story to brighten your customer’s experience. The Business of Story is…

#77: How to Create Stories to Engage Millennials With Your Brand

Jan 30, 2017 • 52 min

Gabriella Mirabelli, Founder of Anatomy Media, joins the Business of Story Podcast to talk about media trends today, the shift in younger generations, and why story always matters. The Business of Story is sponsored by Emma, Convince & Convert,…

#76: How to Make Amazing Videos to Tell Your Brand Story

Jan 23, 2017 • 56 min

Julian Mather, Founder of Tailor Made Career, joins the Business of Story Podcast to discuss three-act structure, how he went from sniper to filmmaker, and shares tips on how to get great video with your smartphone. The Business of Story is…

#75: Survival of Fittest: Why Darwinism in Storytelling Matters

Jan 16, 2017 • 55 min

Jayde Lovell, Founder and CEO at ReAgency, joins the Business of Story Podcast to talk about her personal journey through science and marketing, the number one emotion needed to make your story go viral, and the evolution of social media storytelling….

#74: How to Wake Up Your Inner Entrepreneur

Jan 9, 2017 • 55 min

Michael Gerber, Founder and Author at Michael E. Gerber Companies, joins the Business of Story Podcast to discuss how to reignite the entrepreneur inside yourself, four archetypes needed to create an impactful business, and the great story waiting for…

#73: How Rewriting Your Inner Story Can Change the World

Jan 2, 2017 • 51 min

Samantha Bennett, Founder of The Organized Artist Company, joins the Business of Story Podcast to discuss setting goals, how to follow through, and how to discover your own way to find the best story for yourself and your brand. The Business of…

#72: Differentiate Your Brand Story by Cultivating Some ‘Wow’

Dec 26, 2016 • 57 min

JD Dwyer, Founder of the Institute of Wow, joins the Business of Story Podcast to discuss his five steps to building a ‘wow’ factor into your advertising, customer loyalty, and three things that you need to do right now to grow your influence and…

#71: How Popular Culture Affects the Way We Tell Stories

Dec 19, 2016 • 69 min

LeRoy Ashby, Professor and Author, joins the Business of Story Podcast to talk about the shifting reality of the news, the similarities between P.T. Barnum and Trump, and how popular culture is an inherent part of our storytelling. The Business of…

#70: How to Rewire Your Mental Patterns to Rewrite a More Powerful Personal Story

Dec 12, 2016 • 61 min

Melanie Benson, Professional Trainer and Coach, joins the Business of Story Podcast to discuss why you must shift your mindset to change your habits, the power of your inner story, and her three success barriers to avoid. The Business of Story is…

#69: Unleash Your Story Creativity With the Power of Improv

Dec 5, 2016 • 54 min

Brian Palermo, Actor and Author, joins the Business of Story Podcast to talk about the core principles of improv, relaxing into your creativity, and finding a true connection with your audience. The Business of Story is sponsored by Emma, Convince…

#68: 3 Big Things You Can Do Right Now to Jumpstart Your Business

Nov 28, 2016 • 45 min

John Jantsch, Founder and President of Duct Tape Marketing, joins the Business of Story Podcast to discuss strategies behind getting your story heard, finding your brand’s uniqueness, and marrying social advertising with great content. The Business…

#67: How to Use Economic Storytelling to Make Your Marketing More Audacious

Nov 21, 2016 • 58 min

Stu Heinecke, President and Founder of Cartoon Inc., joins the Business of Story Podcast to talk about how to tell stories economically, the importance of practice, and the benefits of contact marketing. The Business of Story is sponsored by Emma,…

#66: Brander in Chief: Dr. Randy Olson Explains the Power of Trump’s Narrative Intuition

Nov 14, 2016 • 52 min

Randy Olson, Author and Independent Filmmaker, joins a special Business of Story Podcast to talk about how Trump intuitively utilized a surprisingly simple story template for creating compelling narratives to win the election. The Business of Story is…

#65: Why Conflict Resolution is at the Center of Compelling Brand Storytelling

Nov 7, 2016 • 65 min

Buddy Scalera, Senior Director Content Strategy at The Medicines Company, joins the Business of Story Podcast to discuss visual storytelling, understanding your audience, and why conflict resolution is at the heart of any great story. The Business of…

#64: Now is the Time to Dive Into Live Video Streaming for Brand Storytelling

Oct 31, 2016 • 58 min

Kate Volman, Digital Marketing Strategist, joins the Business of Story Podcast to talk about everything you need to know about live video streaming for your brand including: how to start, essential equipment list, and how to plan and promote your…

#63: Three Story Crafting Tips to Build Enterprises and Grow Bigger Businesses

Oct 24, 2016 • 45 min

Brian Scudamore, Founder and CEO of 1-800-Got-Junk, joins the Business of Story Podcast to discuss the power of a painted vision, finding the right employees, and his three primary story tips to build an enterprise. The Business of Story is sponsored…

#62: 6 Attributes of Compelling Stories that Sell

Oct 17, 2016 • 53 min

Paul Smith, Author, Speaker, and Consultant, joins the Business of Story Podcast to talk about our need for narrative, why stories are more compelling when they convey lessons, and the six attributes of a story that differentiates it from other forms….

#61: The Four C’s to Building Employee Advocacy Through Storytelling

Oct 10, 2016 • 61 min

Shane McLaughlin, Senior Manager of Content and Social Strategy at Walmart, joins the Business of Story Podcast to delve deep into the four main kinds of story content he uses to foster employee engagement. The Business of Story is sponsored by Emma,…

#60: How to Use Brand Story for Crisis Management

Oct 3, 2016 • 59 min

Melissa Agnes, Crisis Management Strategist at Agnes + Day Inc., joins the Business of Story Podcast to talk all about crisis management and how owning your brand story is a powerful way to prevent and mitigate any type of corporate crisis. The…

#59: How to Make Your Brand Story Your Customers’ Story

Sep 26, 2016 • 61 min

Mike Martin, Vice President of Operations at Brokk Inc., joins the Business of Story Podcast to discuss controlling your story, knowing your customers, and how to use stories to close that deal. The Business of Story is sponsored by Emma, Convince…

#58: How Finding Your Story Can Set You Free

Sep 19, 2016 • 53 min

Jennifer Keitt, Host of The Jennifer Keitt Show, joins the Business of Story Podcast to discuss owning your own story, the importance of fighting complacency, and how to follow your bliss to success. The Business of Story is sponsored by Emma,…

#57: How to Inspire Customers to Tell Your Brand Story

Sep 12, 2016 • 47 min

Michael Stelzner, Founder and CEO of Social Media Examiner, joins the Business of Story Podcast to talk about why creating fantastic events builds your brand’s story, the future of algorithms, and the importance of having your own digital home…

#56: How 16 Characteristics of Greatness Apply to Storytelling

Sep 5, 2016 • 61 min

Don Yaeger, Author and Speaker, joins the Business of Story Podcast to discuss how empathy is the core of compelling storytelling, why questions are key, and the 16 characteristics of greatness.The Business of Story is sponsored by Emma, Convince…

#55: How to Build a More Human Brand Story

Aug 29, 2016 • 66 min

Bryan Kramer, Author and CEO at PureMatter, joins the Business of Story Podcast to discuss the consistency of change in marketing, the importance of humanizing your digital strategy, and the six categories of influencers you need to know. The Business…

#54: How to Harness the Visceral Power of Visual Storytelling

Aug 22, 2016 • 66 min

Taj Forer, Co-founder and CEO at Fabl, joins the Business of Story Podcast to reveal how the growing accessibility of visual production has changed marketing and how brands can use customer produced content. The Business of Story is sponsored by Emma,…

#53: How to Use Archetypes to Create Deeper Customer Connections

Aug 15, 2016 • 58 min

Margaret Mark and Carol Pearson, Marketing Archetype Experts, join the Business of Story Podcast to talk about what archetypes are, why we all resonate so deeply with them, and how organizations can use them to add meaning to their brand stories. The…

#52: How to Combine the Science of Data with the Art of Storytelling to Create Meaningful Customer Experiences

Aug 8, 2016 • 67 min

Greg Chapman, Co-founder and CMO at The Pocket Suite, joins the Business of Story Podcast to talk about creating meaningful surveys to understand your customer, determining your brand’s unique value, and most importantly, that people are really…

#51: How to Create Stories That Resonate

Aug 1, 2016 • 44 min

Joe Pulizzi, Founder of the Content Marketing Institute, joins the Business of Story Podcast to share how to write for your audience, the importance of giving yourself time, and why less is often more. The Business of Story is sponsored by Emma,…

#50: The Secret to Developing a Thriving Business

Jul 25, 2016 • 46 min

Jenny Beres, Freelance Copywriter and Coach, joins the Business of Story Podcast to reveal that being yourself lets your business thrive, it’s bold to relax, and the importance of putting connections first. The Business of Story is sponsored by…

#49: Big Insights from a Tiny House: Risk, Time, and Listening in Great Business Writing

Jul 18, 2016 • 42 min

Ann Handley, Chief Content Officer at MarketingProfs, joins the Business of Story Podcast to share her long writing process, the rewards of taking risks, and why one should always put the audience first. The Business of Story is sponsored by Emma,…

#48: Top Tips from a Humor Columnist on How to Tell Better Brand Stories

Jul 11, 2016 • 48 min

Erik Deckers, author and humor columnist, joins the Business of Story Podcast to discuss how to improve your writing skills by adding humor, understanding three-act structure, and staying simple. The Business of Story is sponsored by Emma, Convince…

47: How to Turn Your Side Hustle Into a Fulfilling Career

Jul 4, 2016 • 65 min

Pamela Slim, author and speaker, joins the Business of Story Podcast to go deeply into finding freedom in your work, detecting your roots and natural motivations, and discovering the joy of connectivity. The Business of Story is sponsored by Emma,…

#46: How Following Your Bliss Can Lead to Better Business

Jun 27, 2016 • 45 min

Pat Solomon, filmmaker and director, joins the Business of Story Podcast to shine a light on how story is inherent in all humanity, the high purpose of the journey, and the storyteller that is inside all of us. The Business of Story is sponsored by…

#45: How to Use Story to Create Your Most Successful Self

Jun 20, 2016 • 52 min

Michael Hyatt, Author and Founder of Michael Hyatt & Company, joins Business of Story Podcast this week to discuss making big changes late in the game, the importance of finding a mentor, and how to craft a bigger story for a better you. The…

#44: How to Capitalize on Authentic Storytelling

Jun 13, 2016 • 54 min

Christoph Trappe, career storyteller, author, and keynote speaker, joins the Business of Story Podcast to identify your differentiated position in the marketplace and maximize your authentic stories’ potential to measure success. The Business of Story…

#43: Funny Business: Storytelling for the ‘Theatre of the Mind’

Jun 6, 2016 • 62 min

Dick Orkin, award winning voice actor, radio producer, and creator of “The Chicken Man” joins the Business of Story Podcast with his daughter, Lisa Orkin to help you illuminate your business stories with a dash of humor. The Business of Story is…

#42: Storytelling at Face Value: Visual Stories at Work

May 30, 2016 • 47 min

Doug Drexler, an Emmy, Oscar, and Academy Award-winning makeup artist and special effects designer, joins the Business of Story Podcast to share Hollywood’s top tools to sculpt your visual storytelling. The Business of Story is sponsored by Emma,…

#41: Your Limitless Storytelling Potential

May 23, 2016 • 59 min

Shawn Callahan, Founder of Anecdote and author of, “Putting Stories to Work,” joins the Business of Story Podcast to help listeners excavate, manifest, and revitalize their finest stories yet. The Business of Story is sponsored by Emma, Convince &…

#40: How to Craft Inspirational Stories

May 16, 2016 • 59 min

Tamsen Webster, Executive Producer of TEDx Cambridge and Senior VP of Oratium, joins the Business of Story podcast to help brands “develop, refine, and deliver” powerful stories. The Business of Story is sponsored by Emma, Convince & Convert,…

#39: The Power of Stories, Ceremonies, and Symbols in Your Business

May 9, 2016 • 54 min

Nancy Duarte, the Principal of Duarte Inc., and Patti Sanchez, her Chief Strategy Officer, join the Business of Story Podcast to share the tactics behind their masterfully persuasive presentations. The Business of Story is sponsored by Emma, Convince…

#38: How to Create Unbeatable DIY Stories

May 2, 2016 • 50 min

Geeta Nadkarni, President and creator of Baby Got Booked! joins the Business of Story Podcast to reveal how you can win media coverage and develop unstoppable PR without ever hiring an agency again. The Business of Story is sponsored by Emma, Convince…

#37: Steal the Show With Your Business Stories

Apr 25, 2016 • 68 min

Michael Port, speaker, coach, and best-selling author, joins the Business of Story Podcast to reveal actionable strategies to master your public speaking techniques. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle…

#36: How to Define Your Brand Position Through Story

Apr 18, 2016 • 54 min

Michael Gass, a leading advertising consultant, joins the Business of Story Podcast to share the power of clarifying your “rifle-shot story positioning” to stand out in a crowded marketplace. The Business of Story is sponsored by Emma, Convince &…

#35: How to Become a Master Business Storyteller

Apr 11, 2016 • 59 min

Michael Hauge, a top Hollywood Story Consultant, joins the Business of Story Podcast to reveal the crucial and powerful elements in every successful screenplay, novel, or business story. The Business of Story is sponsored by ACT!, Convince &…

#34: Business Storytelling From a Hollywood Screenwriting Coach

Apr 4, 2016 • 68 min

Robert McKee, Story Mentor and creator of the famous Storynomics and STORY Seminars, rejoins the Business of Story Podcast for a follow up episode bridging the worlds of Hollywood and business. The Business of Story is sponsored by ACT!,…

#33: A Practical Guide to the Story Cycle and Transformational Business Languages

Mar 28, 2016 • 64 min

Sam Knowles, Founder and Managing Director of Insight Agents, joins the Business of Story Podcast to take us on a step-by-step adventure through the story cycle, and to share the dynamics of combining psychology and business languages. The Business of…

#32: How to Humanize World-Changing Ideas

Mar 21, 2016 • 62 min

Michael Margolis, CEO of Get Storied, joins the Business of Story Podcast to communicate story’s power of disruptive innovation and how it can connect people to the opportunities of the present. The Business of Story is sponsored by ACT!, Convince…

#31: How to Map Your Business Goals to Story Strategy

Mar 14, 2016 • 46 min

Chris Moody, Director of Content and Social Marketing at Oracle Marketing Cloud, and Randy Frisch, Co-Founder and COO of Uberflip, join the Business of Story Podcast to reveal the strategy to fully engage your customers and map your story. The…

#30: The Brain Science Behind Business Storytelling

Mar 7, 2016 • 59 min

Kendall Haven, story consultant and pioneer in the neural and cognitive science of story, joins the Business of Story Podcast to share the latest discoveries in the field and to illustrate how to merge themes and messages into powerful story…

#29: How to Use Story to Positively Position Your Professional Services Firm

Feb 29, 2016 • 58 min

Nick Westergaard, Chief Brand Strategist at Brand Driven Digital, joins the Business of Story Podcast to reveal how brands can produce content that empowers their customers through dynamic positioning online. The Business of Story is sponsored by…

#28: Why Your Business Stories Are a Joke (or Should Be)

Feb 22, 2016 • 54 min

Eric Munn, Social Media Lead at the satirical news outlet The Onion, joins the Business of Story Podcast to shed light on when and how businesses can embrace the comedy in their own stories. The Business of Story is sponsored by ACT!, Convince &…

#27: How to Create Business Stories People Actually Care About

Feb 17, 2016 • 51 min

John Yorke, Managing Director at Angel Station and founder of the BBC’s Writer’s Academy, joins the Business of Story Podcast to share a unique perspective on the dynamic power of stories in the B2B world. The Business of Story is sponsored by…

#26: Create Magnetic Demand With Character Archetypes

Feb 10, 2016 • 58 min

Margaret Hartwell is the author and co-producer of “Archetypes in Branding: A Toolkit for Creatives and Strategists.” She joins the Business of Story Podcast to reveal how implementing character archetypes will humanize brands. The Business of Story…

#25: How to Create Customer Personas for Your B2B Marketing

Feb 3, 2016 • 55 min

Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions, joins the Business of Story Podcast to discuss the importance of knowing your customers in a godlike way and the shift brands need to make to become relevant to their audiences….

#24: The Hero’s Journey: Finding Inspiration to Author Brand Stories

Jan 27, 2016 • 38 min

Matthew Winkler, educator and originator of the TED-Ed Talk “What makes a hero?” joins the Business of Story Podcast to crack open the Hero’s Journey and illuminate the process of applying story to your brand. The Business of Story is sponsored by…

#23: How to Apply Neuroscience to Business, Teaching, and Storytelling

Jan 20, 2016 • 46 min

Margie Meacham is a learning expert who uses neuroscience to ignite innate genius. She joins the Business of Story Podcast to teach CEOs and storytellers to be more impactful and enthusiastic leaders. The Business of Story is sponsored by…

#22: Telling and Selling Your Business Story

Jan 13, 2016 • 46 min

Jen Grisanti is an author, network TV story consultant, independent producer, writing instructor for NBC’s Writers on the Verge, and featured blogger for the Huffington Post. She joins the Business of Story Podcast to explore how to draw from our…

#21: How to Use Story and Humor to Rise Above Business Jargon

Jan 6, 2016 • 52 min

Kathy Klotz-Guest, Chief Storyteller at Keeping It Human, joins the Business of Story Podcast to share how loosening up through comedy can enable business storytellers to address human need. The Business of Story is sponsored by ACT!, Sigstr, and…

#20: Creating an Authentic Brand Story at Swiftpage

Dec 16, 2015 • 51 min

H. John Oechsle, President and CEO of Swiftpage, joins the Business of Story Podcast to share his expertise on creating team mentality and living your brand story. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps…

#19: How to Engage Listeners With Experiential Storytelling With Megan Finnerty

Dec 9, 2015 • 61 min

Megan Finnerty is the creator of the Arizona Storytelling Project, and in this charismatic episode of the Business of Story Podcast, she reveals how her brand of experiential storytelling is sweeping the nation. The Business of Story is sponsored by…

#18: How to Find the Courage to Tell Your Story With Bryan Adams

Dec 2, 2015 • 46 min

Bryan Adams, best-selling author of “Getting Goosebumps,” joins the Business of Story Podcast for our first ever simulcast which will be aired both on the Business of Story and on Bryan’s podcast, Getting Goosebumps. The Business of Story is sponsored…

#17: How to Capitalize on Niche Story Markets With Justin Trevor Winters

Nov 25, 2015 • 54 min

Justin Trevor Winters, screenwriter of the upcoming movie “Killing Winston Jones,” joins the Business of Story Podcast to explore the intersection of Hollywood storytelling with commerce content marketing. The Business of Story is sponsored by ACT!,…

#16: How Empathy Fits Into a Recreated Story Structure With Ron Ploof

Nov 18, 2015 • 44 min

Ron Ploof, creator of the StoryHow™ PitchDeck and author of “Read This First: The Executive’s Guide to New Media,” joins The Business of Story Podcast to discuss the importance of empathy in your story narrative to develop a successful…

#15: Rules for Great Storytelling With Margot Leitman

Nov 11, 2015 • 42 min

Margot Leitman, writer, storyteller, teacher, and author of “Long Story Short: The Only Storytelling Guide You’ll Ever Need,” joins the Business of Story Podcast to discuss her latest book, successful storytelling tips, and discovering authentic…

#14: Six Essential Story Tools With Annette Simmons

Nov 4, 2015 • 46 min

Annette Simmons, author of “The Story Factor,” joins The Business of Story to reveal the risks and rewards involved in good storytelling and to share the six stories that everyone needs to be able to tell. The Business of Story is sponsored…

#13: Powering Sustainability Through Story with Bruno Sarda

Oct 28, 2015 • 47 min

Bruno Sarda, Director of Social Responsibility at Dell, joins the Business of Story podcast to shed light on how to combine story with sustainability initiatives. The Business of Story is sponsored by ACT! , Zignal Labs, and Sigstr ACT! helps…

#12: How Data Works to Back Powerful Stories with Keith Quesenberry

Oct 21, 2015 • 38 min

Keith Quesenberry, author, researcher, and professor of Social Media Marketing joins the podcast to share his groundbreaking research on the science that backs the power of story.

#11: How To Monitor Your Public Story In Real Time with Josh Ginsberg

Oct 14, 2015 • 39 min

Josh Ginsberg knows all about identifying and controlling story. As the co-founder and CEO of Zignal Labs, that’s his main mission. Josh joins The Business of Story this week to talk about the creation of Zignal Labs and the ability to implement it into

#10: How to Find Your Secret Story Superpower with Lisa Cron

Oct 7, 2015 • 47 min

Lisa Cron is an author, story consultant, and instructor at UCLA’s Extension Writing Program. Her book, Wired for Story has also been featured in video tutorials on writing fundamentals, and shares its title with a fascinating TEDx talk of the same name

#9: Why Storytelling Is Essential to Science with Randy Olson

Sep 30, 2015 • 39 min

From oceanographer to documentarian to training author-scientists around the world on how to communicate through story, Randy Olson joins us today to share his methods for crafting exceptional business and science narratives.

#8: How to Create An Epic Business Narrative with Lee Gutkind

Sep 16, 2015 • 34 min

Lee Gutkind, “the godfather behind creative nonfiction”, joins The Business of Story to share his expert advice on turning your business’s nonfiction into a dynamic and engaging epic.

#7: Storynomics: How to Create a Story That Inspires with Robert McKee

Sep 2, 2015 • 46 min

Robert McKee, the Hollywood “Story Doctor”, joins Park to discuss the societal and business implications of changing narrative into story.

#6: Why is Storytelling Biologically Important for Survival? With Paul Zak

Aug 19, 2015 • 45 min

Dr. Paul Zak of the Center for Neuroeconomics Studies joins The Business of Story this week to discuss the implications of the scientific proof that we are biologically wired for story.

#5: Why We’re Storytelling Animals with Jonathan Gottschall

Aug 5, 2015 • 33 min

Learn how the mind yields helplessly to the suction of story from New York Times Best Selling Author Jonathan Gottschall.

#4: How To Create Brand Rituals Through Story with Zain Raj

Jul 22, 2015 • 48 min

Park interviews the CEO of Shapiro+Raj, Zain Raj, to discuss the creation of brand rituals and how to form a lasting bond with a customer.

#3: How to Be a Story Activist with Vincent Stanley

Jul 8, 2015 • 36 min

Vincent Stanley, the Director of Philosophy for Patagonia, joins Park for a discussion of story activism.

#2: Creating Positive Story Loops with Kevin Richardson

Jul 1, 2015 • 38 min

Kevin Richardson, the winner of Volkswagen’s 2010 Fun Theory competition and an expert at turning negative story loops into positive ones, joins Park this week on the Business of Story.

#1: Winning the Story Wars with Jonah Sachs

Jun 24, 2015 • 37 min

Jonah Sachs, Co-Founder and Chief Storytelling Officer of Free Range Studio, author of Winning the Story Wars, and creator of viral videos like The Story of Stuff series and The Meatrix joins The Business of Story.

#0: Why Story, Why Now? with Jay Baer

Jun 17, 2015 • 24 min

Park Howell, the founder of ad agency Park & Co. and author and entrepreneur, is joined by guest and long time friend Jay Baer, of Convince & Convert, to launch the new Business of Story podcast. This inaugural episode helps listeners discover the backsto