eCommerce MasterPlan

eCommerce MasterPlan
helping you solve your eCommerce Marketing and Growth challenges

7 Principles of DTC eCommerce with BigCommerce Head of Europe Mark Adams
Nov 10 • 31 min
This November the White Label World Expo Online Retail Sourcing Show comes to London. Both myself and today’s guest are keynote speakers at the event. I got chatting to Mark at LinnAcademy and what he’ll be sharing at White Label World Expo is so…
eCommerce Marketing Tips including Google Shopping, Email Marketing, and Personalisation
Nov 3 • 26 min
We’re celebrating the publication of host Chloe Thomas’s new book ‘eCommerce Marketing: How to get Traffic that BUYS to your Website’ by bringing you marketing tips from 3 eCommerce marketing experts. Chloe’s joined on the show by Veta Armonaite from…
Putting culture and customer excitement at the heart of growth with Swanwick’s Alaina Frederick
Oct 27 • 27 min
Alaina Frederick is the Chief Sales Officer at Swanwick, a retailer of blue light blocking glasses that help customers get a better night’s sleep. They launched in 2015 and have already sold over 85,000 pairs.
Building a 7-figure eCommerce business with Sustainable Funiture’s Margaret Larson
Oct 20 • 34 min
Margaret Larson is the founder and Managing Director at Sustainable Furniture, an online furniture business based just 30min from me in Cornwall. In the past year they’ve won a plethora of awards for both the quality and eco-friendliness of their…
David Williams (Ugg & Charles Tyrwhitt) on international expansion & DTC ecommerce operations
Oct 13 • 32 min
David Williams has been in eCommerce for over 20 years, mainly focused on fashion and during that time helped build, and digitally transform, several businesses both in the UK and across the globe. Most recently he’s been the Senior Director DTC at…
Boden’s Head of Online Trade and eCommerce Nick Stragnell discusses everything eCommerce
Oct 6 • 36 min
Nick Stragnell is the Head of Online Trade and Experience at UK fashion business Boden, he owns the digital customer journey and is responsible for online annual sales revenue of £670m+ globally. We chat about how Boden strctures it’s eCommerce team, the…
Tracey Wallace (ex BigCommerce editor) tells all about launching her new startup Doris Sleep
Sep 29 • 28 min
Tracey Wallace is the founder of Doris Sleep a luxury pillow brand build on 3 generations of family expertise, that is also using recycled water bottles! The business is 6 months old and they’ve already done $10k in sales.
How to manage 4500% growth with Daniel Wellington’s IT Director Daniel Näsman
Sep 22 • 32 min
Daniel Näsman is the Global head of IT Development at Daniel Wellington, a Swedish watch and luxury brand who were the fastest growing company in Europe in 2017, and have a 3 year growth of over 4500%. Plus he shares his tips for dealing with page speed!
20-year eCommerce big business expert Jennifer DiMotta shares her 4Ps of successful growth
Sep 15 • 38 min
Jennifer DiMotta is the founder of DiMotta Consulting, and has been a guest professor at the Wharton School of Business. For the last 20 years she has been helping direct to consumer brands and retailers in the USA to successfully execute aggressive…
Dave Rotheroe is back to talk Viral Marketing, not as difficult as you might think….
Sep 8 • 30 min
Dave Rotheroe is the founder of Viral by Design, which is all about helping you leverage viral marketing to accelerate the growth of your business. It’s based on lessons Dave’s learnt growing his own eCommerce businesses – in fact he’s back on the podcast…
Taking control of your products and your brand on Amazon with Steve Honight from Pukka Teas
Sep 1 • 37 min
Steve Honight is back on the show for the 3rd time - and this time we’re getting deep into how to manage your products and brands on Amazon. Want to take control of all those confusing and duplicate listings? Don’t know what to do about your wholesale…
Doubling sales each year is all about building community with Micki Krimmel of Superfit Hero
Aug 25 • 31 min
Micki Krimmel is the founder at Superfit Hero a body positive lifestyle brand, launched with at Kickstarter at the end of 2015. The eCommerce store went live 2016, they’ve doubled sales each year so far, and this year are anticipating sales just under $1m.
“Ultimate Guide to e-Commerce Growth” author Ian Hammersley shares top KPI & optimisation tips
Aug 17 • 33 min
Ian Hammersley is the CEO at smartebusiness, a UK agency focused on eCommerce growth. Earlier this year he wrote an excellent book with his brother (and smartebusiness CMO) Mark. It’s called “Ultimate Guide to e-Commerce Growth: 7 Unexpected KPIs to Scale…
We explore private medical testing with Anthea Morris of fast-growth business Better2Know
Aug 10 • 34 min
Anthea Morris is the co-founder and Finance Director at Better2Know the world’s largest private provider of sexual health testing services. They’ve disrupted the market by providing fast and accurate STI and HIV testing to 20 countries around the world.…
Bespoke Tailor Hockerty’s Marketing Manager Salva Jovells talks Customer Journey
Aug 3 • 30 min
Salva Jovells is the marketing manager at Hockerty, looking after both acquisition and conversion rate optimisation. Hockerty is a made to measure clothing retailer – not the easiest thing to sell online! After 10 years in business they’ve racked up over…
Takeaways from MeetMagento UK inc lots of mobile and conversion rate optimisation tips
Jul 27 • 26 min
Last month I attended the brilliant MeetMagento UK (run by JH). It was a great event so I thought I’d revive the takeaways format and bring you the best lessons from the event. Including updates on what’s happening in the Magento world, and lots of great…
Sir Gordon Bennett’s Neil Elliot shares the pleasure and the pain of their first months live
Jul 20 • 30 min
Neil Elliot is the founder of Sir Gordon Bennett a retailer dedicated to helping us all buy better, and buy British. Stocking a range of gorgeous brands the business launched in November 2018, and after half a year of trading and a lot of testing and…
Christian Zeron of Theo and Harris explains how vlogging grew sales to $2.5million per year
Jul 13 • 30 min
Christian Zeron founded Theo and Harris, a vintage watch retailer, in 2015. 4 years on it is a thriving online store and vlog which now does $2.5million sales per year.
Chris Lynch author of “The Truth about SEO: How to Survive in a world of robots, and spiders”
Jul 6 • 39 min
Chris Lynch is the author of “The Truth about SEO: How to Survive Online In A World of Robots, Demons, Influencers, and Spiders”. And he’s also the CTO at Gravit-e, a website builder who specialise in bespoke builds. I’ve known Chris for about a decade…
Founder and CEO of Ettitude Phoebe Yu who’s achieving 15-20% monthly sales growth
Jun 30 • 31 min
Phoebe Yu is the Founder and CEO of Ettitude a sustainable bedding brand that’s all about helping customers get a better night’s sleep. They launched in Australia in 2014, and more recently launched in the USA in November 2017 where it has consistently…
Ex Airbnb Head of SEO Tommy Griffith shares his top SEO tips, plus the power of automation
Jun 23 • 37 min
Tommy Griffith used to run SEO for big businesses – 4 years at Airbnb, and before that 2 years at PayPal. Then in 2017 he decided to turn his training side business, Clickminded, into his main occupation. With projected 2019 revenue of $490k for 10 hours…
Latest UX tips and tricks with Matt Isherwood author of ‘Designing eCommerce Websites’
Jun 15 • 30 min
Matt Isherwood is the author of “Designing eCommerce Websites – 66 Guidelines, A UX Design handbook for Great Online Shops”. Over the years Matt’s worked at the BBC and onefinestay, and now specialises in working with growing startups. If this all sounds…
Running 5 niche DIY sector eCommerce sites with ex Phones4u Andy Lockley of LoveShoppingDirect
Jun 8 • 35 min
Andy Lockley is the Head of eCommerce at LoveShoppingDirect the group behind one of the UK’s fastest growing online electrical DIY stores. The five websites are,,,, and…
Tony Preedy shares top marketing advice from his 25+yrs experience inc Littlewoods and Lakeland
Jun 3 • 38 min
As his LinkedIn profile states – Tony Preedy has been a marketing professional in the Home Shopping sector since 1991. Yes, today’s guest has over 25 years experience of getting the British (and overseas) public to spend money from the comfort of their…
Multisite eCommerce - why should you have more than one website? With Shopit’s Adam Pritchard
May 25 • 31 min
Adam Pritchard is the founder of Shopit – the UK’s only Pay as you grow eCommerce platform. I’ve known Adam for a few years and when we caught up for coffee at IRX (internet retailing expo) this year ended up talking about all the many many reasons you…
Achieving 80% of sales via Instagram and sticking to your strengths with Ella from Fitbakes
May 18 • 34 min
In today’s episode…we’re talking baking, Instagram, influencers, outsourcing, Shopify and much much more! Ella Rauen-Prestes is the founder and CEO of Fitbakes, a low sugar high protein bakery. Ella started the business from her kitchen table in 2017, and…
Bryan Lewis of FINCH on getting to $300k subscription sales in 6 months, then starting again
May 11 • 33 min
Bryan Lewis is founder and CEO at FINCH. FINCH, is a subscription-based eco-friendly activewear brand that makes technical apparel designed for comfort, performance, and everyday use. The first business launched in early 2018 and it took them just 6…
Kate Barrett author of “E-telligence: Email marketing isn’t dead, the way you’re using it is”
May 4 • 30 min
Our guest expert is Kate Barrett, author of the new book “E-telligence: Email marketing isn’t dead, the way you’re using it is”. You may also remember her from our first Virtual Summit back in 2017. Kate’s worked in email marketing for over a decade…
The 3 Pillars of a Successful Subscription Business, top tips from our latest Virtual Summit
Apr 27 • 24 min
In this episode our host Chloe Thomas brings you some of the top takeaways from the sessions in our Subscription eCommerce Virtual Summit. Including launching a subscription business, mastering customer acquisition, and the ever tricky area of customer…
Mailchimp and Shopify no longer integrating - what you need to do about it
Apr 20 • 33 min
On May 12th the Mailchimp integration with Shopify will stop working - what does that mean for you? Do you need to leave Mailchimp? Are there other ways to link them? How should you go about deciding which email marketing platform to move to? Host Chloe…
Passion, customer service & the Oscars in subscription eCommerce Pat Callwood, True Serenity Tea
Apr 13 • 31 min
Pat Callwood is the owner of True Serenity Teas a subscription box dedicated to the tea lovers of the world. They have just been named top 10 tea subscription box for the 3rd year in a row on top 10 The business launched in 2016 and now has…
Content marketing and building a relationship with customers with Karen Martin of My Pets Ashes
Apr 6 • 29 min
Karen Martin is the owner of My Pets Ashes, an award winning store that helps pet lovers work out what to do with their pets ashes. Founded in 2016 they now turnover £350k.
Exporing the Secret Life of Search with Adrian Rowe. Find out how customers use Google
Mar 31 • 30 min
Search is a crucial traffic source for eCommerce businesses – between Keyword Ads, Shopping Ads, and SEO it is often the biggest chunk of traffic and sales. Somewhere we all spend a LOT of time – pouring over the results, writing the copy, getting the…
When wholesale becomes marketplaces and B2B eCommerce with Ken Kline of VHC Brands
Mar 23 • 33 min
Ken Kline is CEO and co-founder at VHC Brands, wholesaling premium home décor – think bedding, curtains, rugs and more. The business was founded in the 1980s and since 2015 has pivoted from using traditional sales channels into a B2B eCommerce operation…
Product Development, Branding and the power of Amazon with Monica Ferguson from The Sole Mates
Mar 16 • 27 min
Monica Ferguson is the co-founder at The Sole Mates. After inventing the The Sole Mates heel cap in 2012 (keeps your heels from sinking into the grass), they developed the first natural brand of women’s shoe and foot care. They now have wholesale…
Powerful customer experience with Michele Poynter of award winning lingerie retailer Mish
Mar 9 • 33 min
Michele Poynter is the founder of Mish, the multi-award winning lingerie boutique. It’s a bricks and clicks business founded in 2009 they are now turning over £750k per year. We talk solving customers problems, having a multi skilled team, product range…
Marketing and growing a craft supplies store with Alana Banks of Fridays Off
Mar 2 • 28 min
Alana Banks is the founder of Fridays Off Fabric Shop, an online only fabric store with a monthly subscription club. Alana launched the business in March 2013 and nearly 6 years on they’re achieving sales of over $150k per year
Google’s Comparison Shopping Service. What is it? Who should use it? And how to do it well
Feb 23 • 31 min
Our guest is Jon Lord of Connexity. As many of you know I’m a big of Google Ads fan, so at eCommerce expo last year, when Jon started to tell me about Google “Comparison Shopping Service” – or CSS for short I couldn’t believe I didn’t already know about…
Launching a watch store by focusing on brand and customers with James Reeves of Diefendorff
Feb 16 • 31 min
James Reeves is the CEO at Diefendorff, a watch company inspired by the American Revolution. James launched the brand in January 2018, and are experiencing 20-30% monthly traffic growth. We talk about his inspiration, the story behind the brand, how he…
Guerric de Ternay on content marketing and juggling eCommerce businesses in the UK and France
Feb 9 • 31 min
Guerric de Ternay is the founder of two fashion brands focused on providing sustainable products. GoudronBlanc is over 8 years old offers unique crew and V-neck T-shirts for men using organic cotton, and Blackwood launched last year, and sells accessories…
Justin King Author of “Digital Branch Secrets” B2B eCommerce for distributors and wholesalers
Feb 2 • 28 min
Today we’re diving into the world of B2B eCommerce – so selling to other businesses via eCommerce channels rather than selling to consumers. I know we have a fair few of you B2B bods out there listening – so I hope you find today’s episode useful. There’s…
eCommerce Success Goals - what are they? and how to work out yours. with Chloe Thomas
Jan 29 • 28 min
To celebrate 200 episodes, and the end of our 2019 eCommerce MasterPlan Growth Series sponsored by Omnisend Chloe takes over the show to talk about Success goals. What they are, how to identify them, and how to use them to make 2019 super-successful for…
Influencer Marketing to grow a Subscription eCommerce business to $17m - Live Glam’s Dhar Mann
Jan 26 • 36 min
Dhar Mann is the founder of LiveGlam – a beauty subscription box service. The impressive social media follower base (over 1.5m Instagram, over 100k Facebook) is testament to the power of their influencer marketing strategies. LiveGlam launched in 2015 and…
Using Product Launches to create 200% annual growth with Chris Vallely of Dixxon Flannel Co
Jan 22 • 33 min
Chris Vallely is in charge of ecommerce, product development, and supply chain at Dixxon Flannel Co. Founded in 2013 they have grown by over 200% each year aiming for sales of $9 million this year.
How to make your Facebook Ads Successful in 2019 with Amanda Perry
Jan 19 • 34 min
Amanda Perry is a Facebook Ads strategist par excellence, with recent client successes including driving over $1m in 4 months for one client and a launch worth over £200k for another! She joined me in the Virtual Summit last year to run through how to…
Richard O’Connor First Mats - using SEO to rapidly grow a new B2B eCommerce business
Jan 15 • 33 min
Richard O’Connor is the Marketing and Strategy Director at First Mats, a B2B eCommerce retailer selling industrial and commercial floor matting. They launched in Jan 2017 and are currently experiencing rapid month on month growth, with orders double last…
Rebranding your business to remove the limits on growth, with Rytis Lauris of Omnisend
Jan 12 • 35 min
We’re going SaaS – software as a service, that different stream of eCommerce I occasionally like to add to our podcast topics because it’s always good to take a look outside our own business model every now and again to find new ideas and inspiration. Our…
Turning product sell-outs to your advantage with Aaron Spivak of Hush Blankets
Jan 8 • 28 min
Aaron Spivak is the co-founder of Hush Blankets. Specially weighted blankets to reduce anxiety and improve sleep. The website went live in January 2018 – and they’ve already achieved some crazy growth numbers, including completely selling out of stock 4…
eCommerce Growth masterclass with Dave Diamond of Zumi, Colourblocker and more
Jan 5 • 36 min
I’m really excited to be chatting with Dave Diamond today – he’s the eCommerce brains behind several businesses in Australia. Originally the founder of Colourblocker a source of dropshipped products for sellers In 2014 he founded Zumi – growing it to…
What is your top marketing tip for success in 2019? Hear our experts’ answers
Jan 1 • 17 min
We’re starting 2019 with our regular round up of expert opinions. Each have been asked “What is your top marketing tip for success in 2019?”. We’re joined by Alex O’Byrne of Wemakewebsites, Salena Knight of The Bringing Business To Retail Show, Chris…
What is the most important thing we learnt in eCommerce in 2018?
Dec 29, 2018 • 20 min
We’re finishing the year with our regular round up of expert opinions. Each have been asked “What is the most important thing we learnt in eCommerce in 2018?”. We’re joined by Alex O’Byrne of Wemakewebsites, Salena Knight of The Bringing Business To…
Road ID’s Edward Wimmer: lessons from 20 years in eCommerce, all about the customer
Dec 22, 2018 • 30 min
Edward Wimmer is the co-founder and CEO of Road ID. Founded in 1999, they’ve grown from Edward and his dad in the basement to 45 staff and shipping millions of units. Listen to find out how.
Increasing profits in a declining market. Sam Taylor of Digi Quick discusses camera batteries
Dec 15, 2018 • 38 min
Sam Taylor is the co-founder of Digi Quick an online only and marketplace retailer. The business launched in 2006 and they are now the UK sector leader in camera and camcorder accessories. Ever fewer customers are using camera/camcorders that require…
How Xero Shoes have consistently grown at 80%+ for nearly 10 years. With Steven Sashen.
Dec 8, 2018 • 35 min
Steven Sashan is the co-founder and CEO of Xero Shoes. They launched in November 2009 have consistently grown at 80%+ per year and in 2017 achieved sales of over $5.5m. We discuss Woocommerce, warehouse management systems, picking and packing, SEO (an…
eCommerce Operations with Derek Richers of Spikeball - right product in the right place
Dec 1, 2018 • 27 min
Derek Riechers is the Director of Operations at Spikeball which means he’s in charge of making sure they never ever go out of stock! Spikeball are a business on a mission to turn roundnet into the next great American sport. Founded over 10 years ago,…
Frictionless eCommerce and the DTC Customer Journey Challenge Derek O’Carroll & Neil McKay
Nov 24, 2018 • 35 min
If you’re a regular listener to the show you’ll know I’m often talking about the importance of the customer experience, the importance of understanding what they want and giving it to them – in everything from the product, the service, the delivery right…
Andrew Banks serial fast growth eCommerce business manager - inc Matalan and Earth Bathrooms
Nov 17, 2018 • 28 min
Andrew Banks has a TON of eCommerce experience. In 2014 he launched Earth Bathrooms and within 3 months made it the 8th largest bathroom retailer in the UK. 18 months in, Earth Bathrooms was acquired by Matalan, which led to Andrew becoming their Head of…
Creating a business she loves, and making the customers happy with Roberta of Scrubz Body
Nov 10, 2018 • 29 min
Roberta Perry is the founder of Scrubz Body an online and physical store selling skin care products. Roberta launched the business in June 2006, and is currently on track to have her best year ever, with a turn over of $150k.
Shifting from Wholesale to D2C with Finlay London’s David Lochhead and Dane Butler
Nov 3, 2018 • 34 min
David Lochhead and Dane Butler are the co-founders at Finlay London. They were founded in 2012 and initially focused on selling via traditional wholesale channels (one to one contacts, and trade shows!) before deciding in 2017 to change their whole…
Launching eCommerce in a brand new fashion category with Aman Advani of Ministry of Supply
Oct 27, 2018 • 27 min
Aman Advani is the CEO & Co-Founder at Ministry of Supply, a fashion retailer with some very cleverly engineered products. They launched in 2012 and have now shipped 10s of 1,000s of products all over the world. We talk product, market entry, bricks and…
“100 Practical Ways to Improve Customer Experience” with Martin Newman of Practicology
Oct 20, 2018 • 37 min
Martin Newman is founder and chairman of Practicology, and is one of the worlds foremost authorities on customer experience. He’s recently distilled his wealth of knowledge into the book “100 Practical Ways to Improve Customer Experience: Achieve…
To 6-figures in year 1 Stephen Wright of Micro Bikes UK GSC, Google Ads, Remarketing, Dropship
Oct 13, 2018 • 28 min
Stephen Wright is the founder of Micro Bikes UK – the ultimate one stop shop for performance kids toys. He launched the business in mid-2017 and he is already on track for 6-figures this financial year, currently doing around £10k per month.
Influencer Marketing tips and tricks with Caroline Balinska of Winning with Shopify
Oct 6, 2018 • 27 min
Today we’re joined by Caroline Balinska I’ve known Caroline for a couple of years now, and you may remember her from the 2018 eCommerce MasterPlan Virtual Summit. Caroline really knows her eCommerce and Shopify stuff! She’s run her own sites as well as…
Growing a B2B Subscription eCommerce business to 7-figures in 1 year - Jonathan from Penji
Sep 30, 2018 • 36 min
Johnathan Grzybowski of Penji. Penji is an online graphic design service via which you can get unlimited graphic design projects done for a flat monthly fee. The business launched in Oct 2017 and is already a 7-figure business. Today we’re taking a dive…
Subscription Box Masterclass with Andy Papier of Grand Box inc how to 2x each year
Sep 22, 2018 • 33 min
Andy Papier is one of the 3 co-founders of GrandBox – the original subscription box for seniors and grandparents. It connects 1000s of families across the USA, and each box is filled with gifts, treats AND customised content – photos and letters. They’re…
25 eCommerce Marketing Tips from the eCommerce MasterPlan Virtual Summit
Sep 15, 2018 • 32 min
The eCommerce MasterPlan Virtual Summit goes live this week. Sign up now or in the future at In this episode podcast host Chloe Thomas will give us a run down of the top tip from each of the 25 sessions within the summit.
Liam Jennings from Regal Gentleman is back - Facebook Groups, Product Dev and Relaunches
Sep 8, 2018 • 26 min
We’ve got Liam Jennings from Regal Gentleman back on the show. Liam was last here over 2 years ago! Wowser time flies. Episode 56 if you want to listen to the ‘before’! Liam is a co-founder of Regal Gentleman which is an online only retailer who sell male…
Podcasting, SEO, Email, Shopify, Livechat and more - Nik Hawks of Paleo Treats
Sep 1, 2018 • 29 min
Nik Hawks is the co-owner of multi award winning Paleo Treats – the best paleo desserts in the world. They started the business from their kitchen table in 2009, and now wholesale and sell worldwide shipping over 1 million desserts since they started and…
Keen Footwear’s Kristina Smith: Adwords, Email Marketing, Partnerships and more
Aug 25, 2018 • 36 min
Kristina Smith is the Global Digital Marketing Director at Keen Footwear. Where she’s responsible for all direct-response marketing and Marketplace Marketing activity. Including the target to double the active email list in the next 2 years! Keen are a…
Influencer marketing. Alexandra Jimenez explains how to target and work with Influencers
Aug 18, 2018 • 28 min
There’s a marketing topic that I know intrigues a lot of you, but that most of you are struggling to work out where to start. And that’s influencer marketing – getting influential people to talk about your business leading to their followers buying from…
White Paper: 14 Tips to Beat Newsletter Block - email marketing
Aug 11, 2018 • 18 min
In this episode our host Chloe Thomas shares the white paper: “14 Tips to Beat Newsletter Block” that she wrote for email marketing platform dotmailer. Lots of great tips for easily improving your email marketing, and getting more creative with your…
Subscription Stationery Box. Chad Ettelbrick reveals 3 yrs of monthly growth at Scribe Delivery
Aug 4, 2018 • 29 min
Chad Ettelbrick is the founder of Scribe Delivery. They are a stationery subscription business who ship 1,000s of orders monthly and have grown every month since they launched 3 years ago. We discuss Instagram, Facebook Groups, Community, and much more
How to use Amazon to grow your sales alongside your existing eCommerce site. Inc Amazon ads
Jul 28, 2018 • 37 min
Steve Honight of Alchemy NRG is back with us again, but this time to talk about something very different. Last time Steve joined us to talk about the eCommerce business he was running – New Running Gear. (Episode 98 if you want a listen). Steve recently…
40% year on year growth by focusing on customer service with Gary Amstutz of Sticker and Label
Jul 21, 2018 • 47 min
Gary Amstutz has been running eCommerce businesses since 2005. Serving the B2B office supplies market in South Africa. For Gary it all started with, and he now also runs,, and…
White Paper: Emotional Commerce: Can create double digit eCommerce growth
Jul 14, 2018 • 19 min
In this episode our host Chloe Thomas shares the white paper: “Emotional Commerce: How and why considering the emotional impact of your eCommerce website can create double digit growth” that she wrote for the Magento agency Diligent Commerce. Including 3…
The first six months of taking over an existing business with Andy Storey of Prendas Ciclismo
Jul 7, 2018 • 33 min
Andy Storey is the owner at Prendas Ciclismo, an online business that sells cycle clothing to customers worldwide shipping up to 2,000 orders per month, with an excellent reputation in the marketplace - over 6,000 positive reviews on TrustPilot. Andy…
Create and manufacture your own products to increase margin with Nathan Resnick of Sourcify
Jun 30, 2018 • 29 min
Today we’re diving into the world of product sourcing, just how do you go about getting your products manufactured to a quality and price you’re happy with. AND then get them to you so you can sell? It’s a complex process, and yet another skill for an…
Facebook Ads, product and changing the world of audio with Davies Roberts of Flare Audio
Jun 23, 2018 • 36 min
Davies Roberts is an inventor and the founder of Flare Audio. He’s spent 5 years re-inventing the loudspeaker on a mission to minimize all types of distortion. After winning the ears of the music industry they used a kickstarter campaign to launch their…
Linear sales funnels, affiliate marketing and LOTS of top tips - chatting with Nate Lind
Jun 16, 2018 • 35 min
Nate Lind is the founder of multiple eCommerce businesses to which he’s driven $100million in sales. Mainly in the men’s and women’s beauty space. We discuss his proven model for product sourcing, sales growth, and much more.
eCommerce Delivery with Ian Kerr of The Postal Hub Podcast - inflight, PUDO, and more
Jun 9, 2018 • 39 min
Today we’re going to be exploring a very important part of the eCommerce customer service mix – the delivery. It’s essential to get your delivery strategy right if you want to get the order in the first place (returns and delivery pricing and speed remain…
Introducing the eCommerce MasterPlan Podcast
Jun 5, 2018 • 2 min
Hello, I’m Chloe Thomas, host of the eCommerce MasterPlan Podcast. I’ve been in eCommerce for over 15 years, starting off client side, working for multichannel retailer Past Times. Yes. Back in 2003 we were juggling the challenges of running high street…
Adapting to changing markets, niche sites, and drop ship with Brian O’Donnell of Map Marketing
Jun 2, 2018 • 38 min
Brian O’Donnell is the Managing Director at Map Marketing. They launched over 40 years ago, and have sold over 1 million personalised map jigsaws! For every gift eCommerce business I’ve worked for Map Marketing products have been a season after season…
Guest blogging and the solitary bee with Green & Blue’s Faye Clifton. All about passion
May 26, 2018 • 31 min
Faye Clifton is the sales and marketing manager at the multi-award winning Green and Blue, a company of designers, creators and innovators who create products to help wildlife. Selling to consumers and trade. They launched in 2005 and as well as growing…
Kathryn Moorhouse’s 3 Steps to Pinterest Success, all about the organic traffic
May 19, 2018 • 38 min
Today we’re getting deep into Pinterest with leading expert Kathryn Moorhouse. Back in 2015 Kathryn founded children’s clothing brand Zoey & Logan, whilst marketing and growing the business her love affair with Pinterest began. And in mid-2016 she…
Running a physical boutique store alongside Squarespace eCommerce and the Trouva marketplace
May 12, 2018 • 32 min
Kirsty Patrick is the owner of Home by Kirsty, a boutique bricks and clicks business in Cardiff, focused on homeware by leading British and Welsh design makers with a clean contemporary aesthetic. Kirsty launched with the physical store in 2014, and added…
Steve Simonson ( retail and eCommerce veteran shares his wisdom - must listen
May 5, 2018 • 30 min
This episode is so packed with great big advice - you need to have a listen. Steve Simonson is a 29 year retail veteran! Who’s now on a mission to share his knowledge to help others succeed. Steve has founded, bought, built and sold multiple companies –…
Subscription eCommerce - what you need to know with subscription specialist Stefan Pretty
Apr 28, 2018 • 31 min
If you’re a regular listener you’ll know I have a fascination with subscription eCommerce, and we’re going to be diving deep into this model today. Stefan Pretty is a Scottish-born, US-based entrepreneur. He has launched and run a number of businesses,…
Influencer marketing with Rob Kessler of Million Dollar Collar
Apr 21, 2018 • 29 min
Rob Kessler is the Inventor and co-founder of Million Dollar Collar. Where he creates fashion accessories for men which provide a classy polished appearance. After 3 years of R&D they launched in Jan 2016 and now have shipped 135k units to 90 different…
Christine Nicholson explains why and how she closed eCommerce subscription business Divine Legs
Apr 14, 2018 • 33 min
Occasionally I have a guest back on the show to update us on how things are going – today we have a repeat guest. Christine Nicholson of Divine Legs (Tights subscription business) was my guest back in episode 103. Back then the business was 9 months old,…
Product Packaging to get into the retail store, and bought by the customer. With Greg Corey
Apr 7, 2018 • 34 min
Greg Corey earnt his retail stripes with 10 years at Home Depot – and for the last 15 years has been running marketing agency Porchlight. Porchlight full service – so Greg gets the whole marketing mix, but today we’re going to be focusing on point of sale…
South American eCommerce Pierre Larose of Calcathai: delivery, virtual team, localisation
Mar 31, 2018 • 34 min
Pierre Larose is the founder of Calcathai who sell Thai pants in Brazil and beyond. He launched the business 3 years ago, with zero experience of fashion or retail, and has already built it to over £250k annual turnover. We discuss how and why he’s…
Capitalising on opportunity by being EVERYWHERE - Jane Mason of Natural Birthing Company
Mar 24, 2018 • 36 min
Jane Mason is the Managing Director at Natural Birthing Company. An award winning range of natural products designed by midwives to soothe the journey from bump to baby. Selling both direct to customers via their website, and to many retailers including…
Takeaways from Internet Retailing Expo 2018 Brand Alley, Vodafone, SEO, B2B eCommerce
Mar 23, 2018 • 28 min
This week our host Chloe Thomas was chairing the Internet Retailing Expo 2018. Here’s her takeaways of the key learnings for the smaller retailer.
Content marketing with Jacqueline Parisi of Hello Fresh - we dive into blogs, quizzes, & KPIs
Mar 17, 2018 • 38 min
Jacqueline Parisi is a Copywriter at the American arm of meal kit company Hello Fresh. One of her core responsibilities is to write and post 3 blogs a week – including getting them ready AND tracking the KPIs (that’s key performance indicators / results),…
Takeaways from Retail Without Borders Marketplaces, China, Japan, Porter Erisman & Alibaba
Mar 16, 2018 • 27 min
Yesterday our host Chloe Thomas attended Europe’s largest dedicated marketplaces event - Retail Without Borders. Listen for her takeaways on the future of eCommerce, emerging markets, China, Tmall, Taoboa and more.
Jacq Jones of sex toy retailer Sugar joins us to discuss integration and business mission
Mar 9, 2018 • 27 min
Jacq Jones is the owner and sex educator at Sugar - a lesbian owned, multi-gender operated, for profit, mission driven sex toy store providing education and toys. Sugar is a bricks and clicks business based in Baltimore USA; they launched in 2007 and have…
The power of Collaboration with the founder of The Bias Cut, premium fashion for the older lady
Mar 3, 2018 • 31 min
Jacynth Basset is the founder of The Bias Cut, the first online premium fashion boutique that truly celebrates style at every age. They launched the blog July 2015, and the retail side in March 2016 and now are growing at 100% year on year. We talk about…
To 1,000 orders per month in year 1; events, networking, and Instagram. Paws with Opulence
Feb 24, 2018 • 30 min
Simone Taylor is founder and CEO of Paws with Opulence, selling handmade luxury dog collars and leads – perfect for the ultra-pampered pooch. They launched in December 2016 with 200 orders in the month, and after just one year of trading have hit the…
Content marketing and Facebook Ads with influencer turned eCommerce business Sweet Hearts Hair
Feb 17, 2018 • 32 min
Alan Belshaw is the Managing Director of Sweet Hearts Hair, a hair design company who provide both tutorials and the products to create the right look. They launched in Sept 2015 and now doing £250k per year growing 86% year on year. We talk content…
Nic Haralambous - email marketing, getting focused in 2018, and when it’s good to cut back
Feb 10, 2018 • 32 min
Nic Haralmbous is the founder of South African bricks and clicks retailer and style company Nic Harry. Nic launched the business in 2012 focusing on socks, and now turnovers almost $1m per year. And have also just gone through a restructuring process to…
Achieve launch and 50% growth with product passion, Facebook and video - Bombtech Golf $7m t/o
Feb 3, 2018 • 43 min
Sully is the CEO and founder of Bombtech Golf. The business launched in 2012 and now turns over $7million a year, growing 50% year on year. We talk through how he created the product, and the business. How he does all that with just 4 team members, and…
Retail Customer Experience Guru Cliff Crosbie, ex Nike, Apple, IKEA. Online CX, & emotions
Jan 27, 2018 • 38 min
Cliff Crosbie is Co Founder and CXO at Emrays, where he works on calculating emotions… and Chief Retail Officer at Performance Solutions where he helps retailers deliver the best customer experience. I saw Cliff speak at 2017’s Internet Retailing…
Affiliate Marketing: are performance partnerships part of your plan? w/ Author Robert Glazer
Jan 23, 2018 • 34 min
Robert Glazer is the founder of Acceleration Partners, and author of “Performance partnerships: The Checkered past, Changing Present and Exciting Future of Affiliate Marketing”. Robert has been a leader in the affiliate industry for over a decade. You may…
Amazon. How do you make it successful? top 50 Global Seller Jamie Davidson AMZ Insiders
Jan 20, 2018 • 34 min
Jamie Davidson is the co-founder of AMZ Insiders, where he and his team focus on helping new sellers launch their own successful Amazon businesses. He also manages over $60million in sales on Amazon and $10m on other marketplace platforms, making Jamie a…
$1m 1-person company: author Elaine Pofeldt explains how to build a huge 1-person business
Jan 16, 2018 • 37 min
Elaine Pofeldt is a journalist who has contributed to, CNBC, INC, and Money Magazine among others and is the author of the brilliant “The Million-Dollar, One-person Business: Make Great Money, Work the way you like, have the life you want”.…
How would you recover from being liquidated by the tax man? Adam built 3 new eCommerce sites
Jan 13, 2018 • 33 min
Adam Watson joins us to discuss his 16 years of ecommerce and retail experience. Including how he’s bounced back after discovering an accounting error of epic proportions in June 2016, He took the opportunity of liquidation to build a new business that’s…
How to buy an eCommerce business with Empire Flippers’ Justin Cooke
Jan 9, 2018 • 38 min
Justin Cooke is the CMO and founder of Empire Flippers. So as well knowing a whole heap about buying and selling eCommerce businesses, he also knows a ton about sales funnels and marketing automation. Empire Flippers launched in 2012 after they’d had 2…
Subscription eCommerce: expert Jon Butt shares his experience of launching a subscription biz
Jan 6, 2018 • 42 min
Jon Butt was last on the show in episode 73, when he came on to talk about his multi-million pound B2B eCommerce business Fire Protection Online. The business Jon’s here to talk about today couldn’t be more different. It’s B2C, a much lower AOV, it’s a…
Experts View: The No.1 Thing for eCommerce Growth in 2018: emotion, customer experience
Jan 2, 2018 • 16 min
Each of our eCommerce experts makes the case for the one thing they believe will make the biggest different to the growth of your eCommerce business in 2018. There’s a big range of topics here - some you might have considered, some that might not have…
Yandy’s Thom Brodeur-Kazanjian - seize opportunities to achieve huge growth in your business
Dec 31, 2017 • 39 min
Thom Brodeur-Kazanjian is the CEO of Yandy, and former head of marketing at Godaddy. Yandy have had huge success in the last 12 months by identifying and taking advantage of some big opportunities. First the decision of competitor Victoria’s Secrets to…
Experts View: Most Interesting Thing in eCommerce in 2017: Shopify, Marketplaces, Google, Alexa
Dec 23, 2017 • 21 min
Our group of eCommerce experts outline what they each believe was the most interesting thing in eCommerce in 2017 - what do you think? do you agree? or not? either way these will spark some ideas of how to grow in 2018. We cover an (impressively) wide…
PR, Blogging, and Competitions work great for Woocommerce social enterprise Mum’s Back
Dec 16, 2017 • 30 min
Sally Bunkham is the founder of Mum’s Back, who sell gift boxes designed for new mums, full of all the yummy things they’ve not been allowed whilst pregnant. They sell via their own website and on not on the high street. They launched in early 2017 and…
Launching an eCommerce watch business with Burlingham London - design, export, PR, and Shopify
Dec 9, 2017 • 33 min
Geoff Hunt and Henry Waddilove are the co-founders behind Burlingham London Watches, a British watch company selling both men’s and ladies watches inspired by British heritage. They launched in August 2016 and have sold 100s of units in their first year.…
Launching eCommerce for an established business. Corinne Noca of Slam, and Facebook Live tips
Dec 2, 2017 • 29 min
Corinne Noca is the eCommerce Manager of Slam, an Italian sportswear brand specilising in sailing apparel and technical equipment. They launched into eCommerce in October 2017, with an agency strategy and already have big plans for 2018 including a new…
Maison Rustic’s Georgina Hustler how she’s moved from retail into eCommerce - it’s all brand
Nov 25, 2017 • 33 min
Georgina Hustler is the founder of Antique Rose and Maison Rustic. A pair of brick retail businesses in Wokingham. They sell a mix of gift, jewellery, home accessories and furniture, and Georgina is right in the middle of turning her Bricks into Clicks!…
Wines with Attitude’s Linsay Cornelissen - mobile apps, customer focus, 20% yoy growth
Nov 18, 2017 • 38 min
Lindsay Cornelissen founded Wines with Attitude in October 2014, a passion project that helped her escape the City London. It’s been a steep learning curve over the last 3 years – and there’s still a lot to learn, but the customer base is growing at a…
Goat Milk Stuff’s PJ Jonas on growing an eCommerce business to $1m and improving efficiency
Nov 11, 2017 • 30 min
PJ Jonas is the founder and CEO of Goat Milk Stuff. Yes, you guessed it they sell stuff made from Goats milk. It started with soap and has grown to all kinds of things! It’s a family business that started on the kitchen table, and now turns over in excess…
Takeaways from DCA - Email Marketing, Video, Direct Mail, and Customer Psychology
Nov 9, 2017 • 26 min
Last week our host Chloe Thomas attended the DCA’s Autumn Conference in London. A packed agenda has led to a packed collection of takeaways. Including customer psychology and segmentation tips; email marketing advice; 2 great video marketing tips AND some…
Licensing, B2B resellers, product creation, the power of outsourcing. Craig Wolfe: Celebriducks
Nov 4, 2017 • 40 min
Craig Wolfe is the President and sole employee at Celebriducks – the world’s number 1 rubber duck manufacturer! They launched in 1997 and have now sold millions and millions of ducks!. Selling via wholesale and direct to consumer on their website. We…
Takeaways from PI Live - Affiliate Marketing, Influencers, Facebook Ads, Growth Hacking
Nov 2, 2017 • 32 min
Last week I spent a fascinating couple of days at PI Live - here’s my takeaways, covering Affiliate marketing, influcencer marketing, facebook ad tips, and Growth Hacking.
Private Equity investor Murray Preistley joins us to discuss growing your eCommerce business
Oct 28, 2017 • 41 min
Murray Priestley is a partner at Global Private Partners, a private equity firm based in Hong Kong. And author of “The $1million Pay Day” – which is designed to help us understand what a Private Equity business would be looking for in our business should…
Launching an ethical business, achieving 500% YoY growth by yr3 Julie Mathers of Flora & Fauna
Oct 21, 2017 • 42 min
Julie Mathers is the founder and CEO of the multi-award winning Flora and Fauna, Flora & Fauna is Australia’s largest cruelty free & vegan shop with exclusive eco friendly products. They launched in 2014 and now do several 1,000 orders a week and are…
Cork Yogis’ Lara Sengupta Woocommerce, Pinterest Ads, YouTube Ads, getting organised and more
Oct 14, 2017 • 29 min
Lara Sengupta is the founder of Cork Yogis, selling ethical yoga products including cork yoga mats! They launched in April 2016 and just over 1 year in now turnover £3-4K per month. We discuss where marketplaces fit for her, the growing B2B opportunity,…
Takeaways from Internet Retailing Conference. Emotion in eCommerce, Clarks, Girl Meets Dress
Oct 11, 2017 • 26 min
Last week I chaired the Internet Retailing Conference in London. These are the key takeaways from the event - heavily focused on customer and emotion. We’ve got info from the likes of Clarks, Conrad Electronics, Schuh, Canon, Klarna, Diligent, and more
Ramp’s Neil Cocker-selling tshirts using B2B eCommerce. Live Chat, Trust and Funnels
Oct 7, 2017 • 36 min
Neil Cocker is co-founder of Ramp Tshirts, the world’s fastest, smartest custom tshirt ordering site for teams and events. Last year they moved from Wales to Bulgaria to drastically reduce their costs, and are a little bit obsessed with efficiency and…
Takeaways from eCommerce Expo. Magento upgrades, Subscription, GDPR, Amazon one-click
Oct 1, 2017 • 20 min
Last week I spent two days at eCommerce Expo in London, and this episode is my takeaways for you from the show. We’ve got an update from my panel session on Subscription eCommerce, a couple of awesome tools (Phrasee Pheelings Lite and Domo). Plus updates…
Harper Wilde’s Jane Fisher, 18m planning, 1m live already getting repeat customers…
Sep 30, 2017 • 38 min
Jane Fisher is a co-founder at Harper Wilde, an online retailer looking to change the way we buy bras. After 18 months of planning, they launched just one month ago and are already seeing repeat customers! We talk through the keys to their successful…
Vanacci: using Kickstarter to grow from £60k in year one to £220k in year 2 (that’s 267% up!)
Sep 23, 2017 • 32 min
James Whitfield is the one in charge at Vanacci, together with Ryan Ward the Sales Director and Shaun Sykes the Creative Director runs an online only retailer, who also do wholesale. They are bringing a fresh modern look to men’s accessories – and…
Funnel Guru Trey Lewellen how he grew to $2m turnover in 4 years & gets $10k/m repeat orders
Sep 16, 2017 • 43 min
Trey Lewellen has spent the last 4 years building an eCommerce business that sold $20million of product in 2016. That includes building an email list of over 1.1 million subscribers (inc 300,000 buyers) via which he makes $10,000 a day selling products to…
Taylor & Hart’s Nikolay Piriankov who’ve grown to £2.5m selling diamond engagement rings online
Sep 9, 2017 • 39 min
Nikolay Piriankov is the founder and CEO of Taylor & Hart an award-winning London jeweller specialising in custom engagement rings, of which they’ve delivered over 2,500 to date. They launched in 2014 as Rare Pink, rebranded in 2016 and now doing about…
Naturalicious’ Gwen Jimmere understanding your customer to grow your business, hair care market
Sep 2, 2017 • 38 min
Gwen Jimmere is the founder and CEO of Naturalicious home of the Hello Gorgeous Hair Care System which is all about helping ladies get their hair looking awesome, quicker. After launching in 2013 Naturalicious has become one of America’s fastest growing…
Homespares’ Rob Boyle talks product images, marketplaces and B2B eCommerce
Aug 26, 2017 • 33 min
Rob Boyle is the Head of Marketing at Homespares, a B2B & B2C eCommerce retailer supplying spare parts, accessories and consumables for in and around the home everything from washing machines to powerwashers. They carry over 13,000 items in stock which…
CRO expert Johann van Tonder joins us to discuss his new book “e-Commerce Website Optimisation”
Aug 19, 2017 • 38 min
Johann van Tonder is the co-author of “eCommerce Website optimisation, Why 95% of your Website visitors don’t buy, and what you can do about it”. In his day job he’s a CRO expert at AWA Digital working with clients all over the world. In this episode we…
Runway Passport’s Liz Entin - bringing high fashion to the masses with LOTS of partnerships
Aug 12, 2017 • 26 min
Liz Entin is the Founder and CEO of Runway Passport a fashion company connecting emerging designers with customers worldwide. They enable customers to buy from designers that wouldn’t otherwise be accessible; from places such as Addis Ababa in Ethiopia,…
Al Gerrie: masterclass in marketplaces, international and how to successfully manage returns
Aug 5, 2017 • 29 min
Al Gerrie is now the founder and CEO at Zigzag global a genius returns management system. In this interview though we’ll be diving into Al’s serious eCommerce pedigree – which includes a number of household names including Mountain Warehouse and Office…
Premae Skincare’s Clare Anyiam-Osigwe on passion for helping customers, and the power of PR
Jul 29, 2017 • 31 min
Dr Clare Anyiam-Osigwe is one the UK’s top 20 natural beauty experts and the founder & CEO of Premae Skincare. She’s also the recent recipient of a British Empire Medal for services to dermatology. Premae Skincare is a boutique bricks and clicks business…
Slick Chicks’ Helya Mohammadian: Customer Engagement on Social media inc Facebook and Instagram
Jul 22, 2017 • 26 min
Helya Mohammadian is the CEO and founder of Slick Chicks. Slick Chicks sell a revolutionary range of ladies underwear – it’s all about making pants (not trousers) much easier to use. They launched in summer 2016 and are growing steadily. They’ve been…
UX guru and author Matt Isherwood shares lessons from his book “Designing eCommerce Websites”
Jul 15, 2017 • 38 min
Matt Isherwood is the author of “Designing eCommerce Websites – over 50 UX Design Tips and Tricks for Great Online Shops” it’s number 1 Amazon seller, and reviews include a 15year website design veteran who says “Matt’s densely-packed ebook has been a…
HoneyTree’s Sebastian Galbraith-Helps: site migration, subscriptions, and the Foo Fighters
Jul 8, 2017 • 37 min
Sebastian Galbraith-Helps runs the online only eCommerce business, with his wife the artist Lizbeth Holstein. HoneyTree is the UK’s leading bespoke stationery boutique, where customers can pick from over 2,000 unique designs and…
Argos’ Gabrielle O’Hare- masterclass in content needed to sell online; product images; video
Jul 1, 2017 • 32 min
Gabrielle O’Hare is the Content Controller at Argos – managing the 5th biggest content production studio in Europe producing all the photography and video that’s used on Argos’s website. Argos is a UK multichannel retailer that turns over £4bn. For those…
Dan Faggella how he grew his business to $2m in 4 years - team management and dashboards!
Jun 24, 2017 • 39 min
Over the last four years Dan Faggella built his business Science of Skill to over $2m in annual sales, and sold it for over $1million. Science of Skill is an American online only retailer of self protection products and educational programmes. Today we’ll…
Takeaways: Direct Commerce Association Annual Summit - Kevin Hillstrom, partnerships and more
Jun 21, 2017 • 24 min
Last week I was back in the warm hug of the DCA world again – that’s the UK’s Direct Commerce Association. It was their Annual Summit (which usually pulls in the big guns – so great for networking with the best). The good news for all of you is that there…
sTitch Leggings’ Tom Hunt aim = grow from £5k to £100k a month selling men’s leggings
Jun 17, 2017 • 34 min
Tom Hunt is in charge of growth at sTitch Leggings – selling leggings for men. They launched in Dec 2012, and in March 2017 had their best month yet, turning over £5k. Tom has also recently launched a SaaS business called “Sneez” to publicise Sneez…
Delicious Coffee’s Simon Rigby - Startup Growth, Offline Marketing, and Customer Focus
Jun 10, 2017 • 28 min
Simon Rigby is the founder of Delicious Coffee. Simon is a coffee lover who’s turned that passion into an online only business selling delicious coffee, and everything you need to make it. He launched in early 2016 and now has over 1,000 customers.
Introversion Software’s Mark Morris selling BAFTA winning games software online! Must listen
Jun 3, 2017 • 39 min
Mark Morris is the Managing Director of Introversion Software a highly respected independent game developer and publisher. Since launching in 2001 they’ve brought 5 critically acclaimed video games to market – including the BAFTA award winning Prison…
Violent Little Machine Shop’s Yanne Root “Be unapologetically you”
May 29, 2017 • 37 min
Yanne Root is the founder of Violent Little Machine Shop. Violent Little Machine Shop is an online only & wholesale business distributing their unique and crazy tactical patches (and many other items). They launched in June 2013 and now approaching their…
Divine Leg’s Christine Nicholson 100 orders in 100 days eCommerce startup strategy
May 22, 2017 • 39 min
Christine Nicholson is the founder of Divine Legs an online only business selling tights (that’s pantyhose for our American listeners) individually and as subscriptions. Christine started Divine Legs in 5th August 2016 she hit 100 orders in the first 100…
Takeaways from Catalyst with Mary Portas, Cambridge Satchel Company, and marketplace news
May 22, 2017 • 33 min
Our host Chloe Thomas attended Channel Advisor’s Catalyst conference in Manchester last week, and has distilled the whole day down into this show of takeaways for the smaller eCommerce retailer. Packed with inspiration, thought-provoking bits, and some…
Connor Gillivan, 7-figure Amazon drop-ship seller AND author of ‘Free Up Your Business’
May 15, 2017 • 34 min
Connor Gillivan has built a 7-figure businesses trading drop-shipped items on Amazon. Connor has also founded a business called Freeeup which you can use to outsource technical yet time-consuming eCommerce tasks to their band of 400 and growing vetted…
Full Disclosure’s Shirine Modad-Neill email and customer service in luxury fashion retail
May 8, 2017 • 35 min
Shirine Modad-Neill is the founder of Full Disclosure a online fashion boutique bringing customers a curated selection of luxury lingerie, sleepwear and swimwear from established and under-the-radar designers. Launched in Aug 2014, with high price points,…
Takeaways from Direct Commerce Association Digital Marketing Day-CRO & Email Automation
May 4, 2017 • 16 min
Our host Chloe Thomas attended the DCA Digital Marketing Day last week, and now brings you her quick picks of the top takeaways from the event. Including great advice on how to get started with Optimisation and Personalisation. AND how Funky Pigeon has…
Ask Chloe! Answers to your questions, inc Email marketing, About us pages, Startups and more
May 1, 2017 • 41 min
This is our second “Ask Chloe” episode. Chloe Thomas (our host) answers 6 questions posed members of the eCommerce MasterPlan World Facebook group. Including lots of email marketing advice, product photo tips, mistakes for eCommerce startups to avoid, how…
John Warrillow author: The Automatic Customer & Built to Sell discusses Subscription eCommerce
Apr 24, 2017 • 32 min
John Warrillow runs The Value Builder System a statistically proven methodology for increasing the value of your company. We discuss the role subscription and customer life time value has in power the growth of any business.
Newton Running’s Steve Honight $1m+ t/o using licensed products for wholesale and eCommerce
Apr 17, 2017 • 37 min
Steve Honight is UK Brand Manager for Newton Running. Newton Running is an American business who design, wholesale, and retail their running shoes. The business launched in the UK on 2009, and has been managed by Steve and his team for…
Takeaways from Internet Retailing Expo inc John Lewis, Sainsburys, and Maplin.
Apr 13, 2017 • 23 min
Our host Chloe Thomas attended Internet Retailing Expo last week, and now brings you her pick of the top takeaways from the event. Very much focused on devices, development, and keeping yourself and your business on track.
So Suzy Stamps’ Suzy Moore - doubled her business with one website change; influencer marketing
Apr 10, 2017 • 28 min
Suzy Moore is the founder or So Suzy Stamps a bricks and clicks retail business that has been trading for 3 years and has over 1,900 customers. The website is on Bigcommerce and the majority of the marketing is powered by the community she’s built around…
NearSt’s Nick Brackenbury using eCommerce to help the high st 35% month on month growth
Apr 3, 2017 • 28 min
Nick Brackenbury is co-founder and CEO at NearSt. NearSt are on a mission to get all of us back into our high street shops. They believe finding and buying something from a real shop nearby should be faster and easier than ordering it online. They came…
Bisjoux Rose’s Rebecca Clements Launching, and the power of influencer marketing
Mar 27, 2017 • 35 min
Rebecca Clements was the owner and creative director of Crafty Pie an online only store selling modern wedding stationery and gifts. The business launched in 2012 and Rebecca grew it to a six-figure turnover before selling in late 2016. She’s also just…
Copper Dust’s Vanessa Agyemang - Startup, Popup shops, Wholesale Trade Shows and more
Mar 20, 2017 • 25 min
Vanessa Agyemang is the founder & designer of Copper Dust, a luxury British home décor brand specialising in handmade lampshades and limited edition illustrations. Launched in August 2014 in Autumn 2016 they get about 10 orders per month on the website.…
Versakini’s Kelsey Duffy launching a new fashion swimwear brand PR, Instagram, wholesale
Mar 13, 2017 • 34 min
Kelsey Duffy is the founder of Versakini an online only and wholesale eCommerce store. They design and sell a unique take on the bikini. Launched in Summer 2015 the 2016 collection has sold over 1,000 units. We discuss the challenges of launching a new…
LetterBox4You’s Dominic Poznanski shifting from eBay to Woocommerce with 80% yearly growth
Mar 6, 2017 • 30 min
Dominic Poznanski is the founder and director of They’re an online only primarily B2B eCommerce business selling post boxes. The business started in 2012 and they are now steadily growing at 80% per year targeting a turnover in excess…
Dotmailer’s Skip Fidura brings us an exclusive eCommerce Email Marketing masterclass
Mar 3, 2017 • 35 min
Skip Fidura is the Client Services Director at dotmailer, they’ve just released their latest “Hitting the Mark” report - packed full of email marketing ideas you can use, and reviewing the email marketing performance of the 100 biggest retailers in the…
Temples & Markets’ Judith Treanor: getting to $10k/m in year 1 w/ email marketing
Feb 27, 2017 • 33 min
Judith Treanor is the Director and Founder of Temples and Markets an online only eCommerce business who are helping to trade artisans in South East Asia into a better life, and bringing unique products to a customer who wouldn’t otherwise find them. After…
Bathing Bunnies’ Angela Taylor: product creation, selling online, and Not on the High Street
Feb 20, 2017 • 29 min
Angela Taylor is the founder of Bathing Bunnies, an online only ecommerce store which designs and manufactures luxurious towelling gifts for babies and children. Founded in 2012, started selling in 2013 and the business is now 50:50 online and wholesale,…
Michael E Gerber, author of Beyond the eMyth and small business guru talks eCommerce with Chloë
Feb 13, 2017 • 36 min
Michael E Gerber is the author of over 28 business books, including the E-Myth itself which has sold over 5 million copies, and was named (all the way back in 1995), by the Wall Street Journal as the Bestselling Business book of all time. It’s also one of…
The Leprosy Mission’s Andrew Grant eCommerce to fund charity, product ideas, email and more
Feb 6, 2017 • 31 min
Andrew Grant is our first ever Charity / Not for profit eCommerce guest (can’t believe it’s taken this long to get one on the show!). Andrew runs the eCommerce store and digital marketing for the charity, which includes the wholesale site as well. In the…
Stonemen’s Johnnie Cass building a great relationship with your biz partner, going global
Jan 30, 2017 • 33 min
Johnnie Cass is the co-founder and General Manager at Stonemen, an underwear brand who make the best underwear you can get. They sell online, and wholesale to stockists globally. They launched 6 years ago and now turnover $500,000 per year. We discuss how…
Product Startup’s Filip Valica - should you create your own product? how do you get it right?
Jan 26, 2017 • 41 min
Filip Valica is the host of The Product Startup Podcast. He is a mechanical engineer with a passion for designing, building and improving products. We discuss the pros and cons of creating your own product, how to work through the design process to create…
Love Aroma’s Lewis Love 400% growth, achieving £1m turnover in 2 years selling Yankee Candles
Jan 23, 2017 • 35 min
Lewis Love is the eCommerce Manager of Love Aroma a Bricks and Clicks retailer specialising in curating the best range of home fragrances. They launched offline in 2010, and online in 2014 and in 2016 is on track to do a £1 million turnover online, that’s…
Matt Warren on founding, growing & exiting two 7-figure turnover eCommerce businesses
Jan 19, 2017 • 40 min
Matt Warren founder of our series sponsors Veeqo – but don’t worry this isn’t a pitch episode - nope. Rather we’re going to dive into what led Matt to create Veeqo in the first place – As before Veeqo Matt was a serial eCommerce business owner and it was…
Pt B: Shop America’s Gerjo van den Berg How to systematise your business for Growth
Jan 16, 2017 • 34 min
Gerjo van den Berg is back on the show for a second time to share how he’s systematising his buisness to be able to grow to the next level. We’ve split this show into two parts, and this second part is all about how Gerjo went about changing his business…
Pt A:Shop America’s Gerjo van den Berg How to systematise your Business for growth
Jan 16, 2017 • 22 min
Gerjo van den Berg is back on the show for a second time to share how he’s systematising his buisness to be able to grow to the next level. We’ve split this into 2 shows this first part is all about how bad it got, and how he realised that things didn’t…
FE International’s Thomas Smale - Buy or Build? How should you get started in eCommerce?
Jan 12, 2017 • 34 min
Thomas Smale co-founded FE International in 2010. It is now the world’s largest website brokerage focused on eCommerce, SaaS, and content websites! Thomas is joining me today to discuss “Buy or Build” – if you’re not yet in eCommerce should you start you…
Equichoice’s Chantal Wellavize - great customer service tips and a 600% roi marketing method
Jan 9, 2017 • 34 min
Chantal Wellavize is the founder of Equichoice, a bricks and clicks store selling ‘the products your horse would choose’. The business started in 2006 as a bit of hobby and online now does 10-15 orders per day. She talks through the challenges of…
Experts View: The Marketing Method More People Should be using in 2017
Jan 5, 2017 • 25 min
Each of our eCommerce experts makes the case for a marketing method they believe more of us should be using in 2017. There’s a big range of topics here - with some great marketing ideas for all of us, whatever our business type, size, or product.
Best Self Co winning Shopify Build a Business Competition; 100,000 orders in year 1
Jan 2, 2017 • 36 min
Cathryn Lavery and Allen Brouwer are the co-founders of Best Self Co. It’s an online only eCommerce business that started by selling just one product, and is now branching out into digital content. The product is a daily planner to help you optimise your…
Experts View: The Most Interesting Thing in eCommerce in 2016
Dec 26, 2016 • 29 min
Our group of eCommerce experts outline what they each believe was the most interesting thing in eCommerce in 2016 - what do you think? do you agree? or not? either way these will spark some ideas of how to grow in 2017. We cover a (impressively) wide…
Thinkific’s Greg Smith how he’s achieved 40% monthly growth thro customer focus
Dec 19, 2016 • 31 min
Greg Smith is the co-founder and CEO of Thinkific an SaaS eCommerce business which sells a software platform for creating and selling online courses. Thinkific was founded just over 4 years ago, now they have around 20,000 websites using the system, and…
Efficiency Books for Christmas 2016 - the ones you want in your stocking
Dec 12, 2016 • 20 min
My top 5 Efficiency Books to read over Christmas 2016. Taking you through the 5 books Chloe thinks every eCommerce Business Person should consider reading to get them ready for 2017. And no I don’t think you should read all 5, you know I’m all about…
Winter National’s Tamsin Burford put the products AND customers at the heart of your business
Dec 5, 2016 • 33 min
Tamsin Burford started Winter National 10 years ago as a result of wanting to start a fashion boutique. Winter National is an online only store selling designer women’s skiwear. It’s a very niche and seasonal business. In the podcast Tamsin discusses how…
Party Packs’ Kate Turner: 30 years building a £5m turnover eCommerce business
Nov 28, 2016 • 34 min
Kate Turner started her business in 1986 selling boxes of party supplies to pubs in the UK - when the internet came along she used it to start selling to consumers as well as businesses. Launching her first website in 1996 the business is now 50:50 B2B…
The Cornish Fishmonger’s Rob Wing: selling fish online, why customer service is essential
Nov 21, 2016 • 31 min
Rob Wing is the founder of The Cornish Fishmonger. He started the B2C eCommerce site to increase the sales of his traditionally B2B wholesale business - and the eCommerce side is now driving 1,000 orders a month. Whilst the core focus remains wholesale,…
Lick My Dip’s Dave Rotheroe is back! Subscription optimisation, influencer outreach +more
Nov 14, 2016 • 34 min
It’s great to have Dave Rotheroe back on the podcast - last time we spoke to him he’d just launched 2 subscription businesses in 6 months, and now he’s back to share what he’s learnt in the last 8 months. Lots here about using your customers to grow your…
Farm Toys Online’s Julia Lowe team, product, and focus requried to turnover £500,000 a year
Nov 7, 2016 • 29 min
Julia Lowe is a serial business woman and founder of Farm Toys Online. With her permanent team of 6 she runs the online only business which does the majority of its sales in the 6 weeks to Christmas. We discuss creating points of difference, using…’s Sean Senvirtne on marketplace growth at 300% per year
Oct 31, 2016 • 32 min
Sean Senvirtne is the found of - Australia’s favourite online store that’s on track to turnover $30,000,000 in 2016. It’s a bootstrapped business (so growth is funded from the profits) and he’s achieved that growth by focusing on excellent…
Fire Protection Online’s Jon Butt how to grow to £2m turnover and work just one morning a week
Oct 24, 2016 • 32 min
Jon Butt is the accidental founder of Fire Protection Online, a business he launched in 2007. He’s build it to turnover £2,000,000 per year, and systematised the business so his team are able to run it day to day without him. (In fact he only visits on…
Takeaways from Internet Retailing and eDelivery for smaller retailer. Customer experience
Oct 17, 2016 • 22 min
Our host Chloe Thomas attended both the Internet Retailing Conference, and eDelivery Conference last week, and now brings you her pick of the top takeaways from the event. Including product, single customer view, customer experience, and lots on delivery.…
Wink Beds’ Dan Adler shares the strategy and marketing that achieved $2million in year 1
Oct 10, 2016 • 31 min
Dan Adler is co-founder of Wink Beds, they launched in March 2015 and in their first year did $2million in sales, despite having only one product. In the show Dan shares his keep-it-simple approach, and we discuss the marketing methods he used in year…
Takeaways from eCommerce Expo for the smaller retailer. Email, CRO, personalisation, Applepay
Oct 3, 2016 • 31 min
Our host Chloe Thomas attended eCommerce Expo last week, and now brings you her pick of the top takeaways from the event. Including how to get more email sign ups, improving conversions with personalisation, Apple pay for email, and Chloe’s own tips on…
Studio 15’s Jia Wertz fashion startups inc popups, social media & 10,000 customers in 12 months
Sep 26, 2016 • 32 min
After 15 years in the fashion industry Jia Wertz launched Studio 15 (her own business) on the public in 2015 and now has 10,000 customers buying her off the peg and bespoke dresses. Since launch she’s also helped 30 African women start their own business.…
Honest Brew’s Nejc Skoberne talks Customer-focused Growth Hacking and selling beer online
Sep 19, 2016 • 28 min
Nejc Skoberne is the Lead Growth Marketer at Honest Brew, who have over 20,000 customers and 3,000 active subscribers. We dive into how the business has grown over the last 2 years and where his focus as “Lead Growth Marketer” is - which isn’t what you’d…
Rock Pamper Scissors’ Mat Braddy on m-commerce, startups, and building a marketplace
Sep 12, 2016 • 39 min
Mat Braddy was the founding CMO of Just Eat, and is now building Rock Pamper Scissors to revolutionise the hairdressing world. He has a wealth of experience that we dive into in the show. Including his top advice for startups, why offline marketing is key…
Saltopia’s Kimarie Santiago on how to 2x each year, and balance online and wholesale selling
Sep 5, 2016 • 32 min
Kimarie Santiago is the creator and owner of Saltopia Salts a business that simple sells Salt. Natural sea salt infused with amazing flavours. They’re on target to hit $500,000 turnover in 2016, 50% of which will be online, the rest wholesale. Kimarie…
Snakehive’s Tim Thorp sell 7,000 mobile phone cases a month using Adwords and customer service
Aug 29, 2016 • 29 min
Tim Thorp is co-founder and head of marketing and sales at Snakehive. A UK eCommerce business with sales equally split between marketplaces and their own website. Tim discusses how they started the business, their focus on product, great customer service.…
Any Old Lights’ Nick Griffiths focusing on SEO led to 5x growth in the last 6 months
Aug 22, 2016 • 32 min
Nick Griffiths is co-owner of Any Old Lights a bricks and clicks business selling vintage lights. They’ve found a focus on SEO and great content to be the best way to grow their woocommerce site. In the bricks and mortar world they’ve followed a test and…
The Kewl Shop’s Charles Fitzgerald achieve 50,000 visits/month, content & customer service
Aug 15, 2016 • 29 min
Charles Fitzgerald founded bandage dress specialist The Kewl Shop in 2012. His team are all over the world, and his business sells in to the USA. He’s focused on great customer service, and investing in a regular high quality blog to grow to 50,000…
Janet Murray how you can do your own PR, 4 ways get great coverage for eCommerce business
Aug 8, 2016 • 40 min
Janet Murray is a journalist and author of “Your Press Release is Breaking my Heart: A Totally unconventional guide to selling your story in the media”. In this podcast she shares her 4 key ways that you can manage your own PR and get great national and…
Ultimate Bundle’s Ryan Langford Affiliate marketing is key in his alternative eCommerce business
Aug 4, 2016 • 41 min
Ryan Langford is the CEO of Ultimate Bundles. It’s a very different type of eCommerce business to those we normally feature, rather than focus on selling products day in day out, Ryan and his team put all their effort into sales events, during each of…
The Party People’s Dean Salakas using PR on TV to get to $2million turnover (inc Shark Tank)
Aug 1, 2016 • 36 min
Dean Salakas is the “Chief Party Dude” at The Party People. A bricks and clicks Australian party supplies business that started eCommerce back in 1998 with click and collect. He has a repuatation for being first - first Google Adwords customer in…
On The Tools’ Lee Wilcox masterclass in social media inc Facebook, Snapchat and Instagram
Jul 25, 2016 • 35 min
Lee Wilcox is a co-founder of On The Tools, a business that started with B2B app plans, but due to the massive response to their social media activity headed down the eCommerce route. They sell logo t shirts and hoodies to tradespeople. All based on their…
Social Jukebox’s Tim Fargo on SaaS eCommerce, and achieving 2xGrowth in 5 months
Jul 18, 2016 • 32 min
Tim Fargo is the founder of socialjukebox – yes we’re diving into the world of SaaS (that’s software as a service) today. socialjukebox is a cloud-based software system for managing your twitter activity, there is a simple free option, then a range of…
A Suit That Fits’ David Hathiramani on customer led innovation & Crowdfunding
Jul 11, 2016 • 33 min
David Hathiramani is an eCommerce veteran of over 10 years, we discuss how listening to the needs of the customer has totally changed his bespoke tailoring business over the last 10 years, and how he’s on a mission to bring bespoke tailoring to the masses.
Chloe’s Top 7 Marketing Manipulation Books to Read Over the Summer
Jul 4, 2016 • 27 min
My top 7 Marketing Manipulation Books to read over Summer 2016 (or winter if you’re in the southern hemisphere!). Taking you through the 7 best books available to help you take your business to the next level, by ethically manipulating your customers. And…
Regal Gentleman’s Liam Jennings - great startup, social media and Shopify tips
Jun 27, 2016 • 29 min
Liam Jennings and his co-founder Josh might still be holding full time jobs alongside their eCommerce business - but they’ve already learnt the lessons many of us struggle with for years! Seeing 150% year on year growth - Liam really knows his stuff when…
Tesco’s Tamara Duschl talks brand, customer, the challenges are the same for a global retailer
Jun 20, 2016 • 32 min
This week we’re excited to bring you Tamara Duschl Head of Brand for one of the world’s Top 5 retailers! Yes, we have Tesco in the interview chair today. And it’s all about brand, values, and the customer experience. Lots of tips and ideas for even the…
Garage Flex’s Alasdair Broom on using eCommerce to satisfy and recruit more customers
Jun 13, 2016 • 32 min
Alasdair Broom explains how the eCommerce arm of his business enables him to satisfy existing customer’s demands for add-ons, and has enabled him to provide two new types of products - a DIY solution, and garage flooring. All of which is increasing…
Takeaways from DCA Annual Summit 2016 inc mobile tips, webchat, B2B eCommerce and more
Jun 6, 2016 • 28 min
Our host Chloe Thomas attended the Direct Commerce Association Annual Summit last week, and now brings you her pick of the top takeaways from the day. Including great mobile commerce tips from Amy Africa, how to use Web Chat to increase your sales with…
Nineteenth Amendment’s Amanda Curtis on building a designer fashion marketplace from scratch
May 30, 2016 • 27 min
Amanda Curtis talks us through how after 18 months of building a bespoke system she and her team successfully launched Nineteenth Amendment to give brand new fashion designers a powerful and low risk route to market. We talk to Amanda 12 months into live,…
So Unusual’s Kerry Williams is a recent startup, and has LOTS of great advice for us all
May 23, 2016 • 30 min
Kerry Williams (our first Australian guest!) is 7 weeks into her new homewares business. With clear USPs and a series focus on the customer she’s clearly going to be growing fast. In this episode she shares great advice about cashflow and stock…
Ask Chloe! Answers to your questions, in honour of the launch of “Customer Manipulation”
May 16, 2016 • 35 min
This episode is our 50th! So we’re celebrating by answering your questions. The episode also goes live on the day Chloe’s new book “Customer Manipulation How to Influence your Customers to Buy More and why an Ethical Approach will Always Win” launches.…
Fresh Clean Tees’ Matthew Parvis startup subscription business and growing 200% per month
May 9, 2016 • 31 min
Matthew Parvis joins Chloe to discuss how he and his wife Melissa launched Fresh Clean Tees in November 2015, and how they’ve managed to keep growth at a steady 200% month on month. All whilst both holding down a demanding day job. If you want to know how…
Takeaways from Internet Retailing Expo - inc Feelunique, Laterooms, Eurostar, Bonmarche
May 2, 2016 • 35 min
Our host Chloe Thomas attended the Internet Retailing Expo last week, and now brings you her pick of the tips and lessons shared there. Specially distilled for the smaller eCommerce retailer. Get the tips on the future of eCommerce, UX, CX, new…
Takeaways from Catalyst Europe - including FBA, eBay, Amazon, Wholesale, Google and more
Apr 25, 2016 • 43 min
Our host Chloe Thomas attended the Catalyst Conference powered by Channel Advisor last week, and now brings you her pick of the tips and lessons shared there. Specially distilled for the smaller eCommerce retailer. Get the latest insight into what’s…
The TeaShed’s Jules Quinn the power of team-brand-product and B2B into an eCommerce business
Apr 18, 2016 • 25 min
Jules Quinn discusses the power of getting the brand right, and building that brand right to build a business which employs 16 people. The TeaShed is focused on selling tea and drink based gifts, to date most of the growth has been through wholesale, but…
AGAME Sport’s Adrian Noott growing a B2B eCommerce business to £400,000 turnover
Apr 11, 2016 • 30 min
Adrian Noott uses clever content marketing and great relationship and trust building methods to build his B2B eCommerce business. Since 2012 he’s taken the business from face to face to predominently eCommerce. Selling team sports gear in the South West…
Tanya Heath Paris’ Tanya Heath on luxury fashion, international eCommerce and Magento
Apr 4, 2016 • 33 min
Tanya Heath is the creator behind Tanya Heath Paris – a bricks and clicks business designing and selling the world’s first adjustable height shoe with removable heels. After 4 years of designing, the product went live in 2013, and they have now sold over…
Project Repat’s Nathan Rothstein - email sign ups led to $4million sales in 2015
Mar 28, 2016 • 28 min
Nathan Rothstein is one of the founders of Project Repat. It’s an American business which turns your favourite old t-shirts into quilts. You might be thinking oh, ok, so they have to convince someone to trust them with their favourite tshirt interesting.…
Benny Hsu making $100k profit selling t shirts in 5 months by focusing on the customer first
Mar 21, 2016 • 32 min
Benny Hsu wears a number of different hats he’s a blogger, and iOS app developer, and podcast host too. I met Benny when I was in the states in November, we got chatting and he’s involved in a very different sort of eCommerce. Selling TShirts via…
Classic Sailing’s Adam Purser: 20 ys in eCommerce, getting 100,000+ Facebook engagements
Mar 14, 2016 • 27 min
Adam Purser is the Managing Director at Classic Sailing who sell holidays on traditional sailing vessels all over the world. The business has been going for 20 years and has adapted really well to take advantage of the content possibilities of online…
Colin Gray on Podcasting for Retailers - run your own podcast? be a podcast guest?
Mar 7, 2016 • 30 min
Podcasting is a great way to attract customers to your business, and begin that trust-building conversation with them. Last year on the podcast Tom Schwab of Goodbye Crutches named being a podcast guest as his “number one traffic generation tip”. So in…
Bureau Direct’s Dominic Irons explains how focusing on the customer grew them to 3,500 orders/m
Feb 26, 2016 • 31 min
Dominic Irons is the co-owner of Bureau Direct a multi-award-winning mail order stationery retailer. Dominic has grown his low AOV business up to 3,500 orders per month at peak using a range of methods including a focus on design, great products, and…
Customer Attraction Tips with Shopify 3: 20 Ways to Increase your Email Signs Ups
Feb 24, 2016 • 33 min
In this podcast we’re going to talk about how to maximise the number of unknown potential customers we can turn into known potential customers – ie how to get more people to sign up to your emails. That’s the aim of everything we’ve covered in this bonus…
Deborah Lippmann’s Mark Lippmann discusses running a multimillion dollar business and Apple Pay
Feb 22, 2016 • 34 min
Mark Lippmann is the Managing Partner and Co-Founder at Deborah Lippmann. Deborah Lippmann, the eCommerce business, sells a makeup range focused on nails designed by Deborah Lippmann herself – one of the most sought-after manicurists in the world. Mark is…
Customer Attraction Tips with Shopify 2: Customer First Content Marketing
Feb 17, 2016 • 35 min
In this podcast I’m going to take you through: 1. What sort of ‘content’ we’re talking about 2. Why it’s important to create content to build the conversation with unknown potential customers 3. The content formats you could use 4. Where you should be…
William May Jewellers’ Jonny Lomax discusses doubling Christmas sales
Feb 15, 2016 • 34 min
Jonny Lomax is eCommerce and Marketing Manager at William May Jewellers. William May has been involved in the British jewellery industry for 190 years(!), they sell vintage jewellery specialising in luxury watches, and diamond engagement rings. The…
Customer Attraction Tips 1: Marketing you can use to get the Attention of Potential Customers
Feb 10, 2016 • 27 min
In this podcast I’m going to take you through: 1. Why attraction is important, and what it means 2. The importance of building trust in your conversations (what I mean by conversations!) 3. The three categories of marketing might want to consider –…
Takeaways from The Delivery Conference – including ASOS, House of Fraser, John Lewis, and M&S
Feb 8, 2016 • 54 min
Our host Chloe Thomas attended The Delivery Conference powered by MetaPack last week, and now brings you her pick of the tips and lessons shared there. Specially distilled for the smaller eCommerce retailer. Get the latest advice from the top eCommerce…
Shop America’s Gerjo van den Burg turns over €300,000 with his low AOV eCommerce business
Feb 1, 2016 • 32 min
Our first interview from the Netherlands! Gerjo van den Berg runs Shop America an online only eCommerce store supplying American products (from sweets to salad dressing) to customers in the Netherlands & beyond. He started the business back in 2011 and…
Taste Tradition Direct’s Ian Smith discusses getting to 50 orders per month in just 2 months
Jan 25, 2016 • 29 min
Ian Smith has recently partnered with the wholesale butchers Taste Tradition - to bring their outstanding products to the consumer. using a “get it wrong quickly” approach he’s made the most of Christmas to launch, test ideas, and hone his long term…
Experts View: The Key to eCommerce Success in 2016
Jan 18, 2016 • 21 min
The Expert View you’ve been waiting for - just what is going to be the key to eCommerce success in 2016? Our experts do not dissappoint! Listen to this podcast to make sure you’re set up for great success in 2016.
Experts View: The Marketing Method More People Should be using in 2016
Jan 11, 2016 • 20 min
Each of our eCommerce experts makes the case for a marketing method they believe more of us should be using in 2016. There’s a big range of topics here - with some great marketing ideas for all of us, whatever our business type, size, or product.
Experts View: The Most Interesting Thing in eCommerce in 2015
Jan 4, 2016 • 23 min
Our group of eCommerce experts outline what they each believe was the most interesting thing in eCommerce in 2015 - what do you think? do you agree? or not? either way these will spark some ideas of how to grow in 2016.
2015 Highlights Show: Content Marketing and Social Media
Dec 28, 2015 • 21 min
Chloe guides you through the best advice of our 2015 podcast guests. In this episode we look at how content marketing and social media can be used to drive sales. This episode is a mix of stories, case studies, and tips - it’s sure to give you at least a…
2015 Highlights Show: New Customer Acquisition, Repeat Customers, and Customer Service
Dec 21, 2015 • 30 min
Chloe guides you through the best advice of our 2015 podcast guests. In this episode we look at ways to acquire new customers, how increase repeat purchase rates, and the part customer service plays in driving sales. This episode is a mix of stories, case…
Goodbye Crutches’ Tom Schwab discusses how he used content to get 70k visitors a month
Dec 14, 2015 • 35 min
Tom Schwab is a master of content marketing. He’s used it to switch his eCommerce business from 3,000 paid visitors to 70,000 organic visitors per month. Listen to the podcast to find out how he uses personas to maximise the impact of his content; his…
Beard Brand’s Eric Bandholz on growing to a 7-figure turnover since 2013.
Dec 7, 2015 • 29 min
“if it’s not a core efficiency, then outsource it” - Eric chats with Chloe about how he’s grown Beard Brand into an international brand, the vision that underpins all they do, and the power of the seperate content site They also…
eCommerce Books for Christmas 2015 - Chloe selects and reviews the ones you want
Nov 30, 2015 • 26 min
My top 5 eCommerce Books to read over Christmas 2015. Taking you through the 5 books Chloe thinks every eCommerce Business Person should consider reading to get them ready for 2016. And no I don’t think you should read all 5, you know I’m all about…
Trace Meyer on Bitcoin for eCommerce - what is bitcoin? what can it do for us eCommerce people?
Nov 23, 2015 • 38 min
We’re doing something a little different. In this episode Trace Meyer will be helping us all to understand bitcoin, and what it can do for us eCommerce people. I’m going to be asking him about bit coin from the point of view of knowing next to nothing!…
Bursa de Anvelope’s Dorin Parnica on growth to EURO500,000 selling tyres in Romania
Nov 16, 2015 • 28 min
Dorin Parnica knows all about tyres, and has used that knowledge to grow his eCommerce business to 500,000 euros turnover in 3 years. Listen to learn how he motivates his team, about the upcoming new magento platform, and why getting the product…
Christmas 2015 Tips with eSeller: 3: Your Christmas 2015 Customer Journey
Nov 11, 2015 • 38 min
The third in our 3-part bonus series “Christmas 2015 Tips” presented by Chloe Thomas of in association with to help you make Christmas 2015 the best yet for your eCommerce business. Chloe discusses the Customer Journey,…
Serious Readers’ Alex Pratt on growing sales of lamps to £5 million
Nov 9, 2015 • 35 min
Alex Pratt is the founder of Serious Readers who build and supply the world’s best reading lights. The business started in 1986, and is now a mail order business with strong online sales, as well as Amazon and wholesale sales. Turnover is £5m achieved…
Christmas 2015 Tips with eSeller: 2: Why your Delivery Strategy Matters this Christmas
Nov 4, 2015 • 25 min
The second in our 3-part bonus series “Christmas 2015 Tips” presented by Chloe Thomas of in association with to help you make Christmas 2015 the best yet for your eCommerce business. Chloe discusses what a Delivery…
Lick my Dip’s Dave Rotheroe on launching 2 subscription businesses in 6 months
Nov 2, 2015 • 24 min
Dave Rotheroe has been in eCommerce for under a year, but already has two successful business launches under his belt. Lick My Dip and Cheese Posties. Both are subscription businesses. In the podcast he discusses how he used Kickstarter campaigns and…
Christmas 2015 Tips with eSeller: 1: Should you partake in Black Friday?
Oct 28, 2015 • 26 min
The first in our 3-part bonus series “Christmas 2015 Tips” presented by Chloe Thomas of in association with to help you make Christmas 2015 the best yet for your eCommerce business. Chloe discusses what Black Friday is,…
Takeaways from eDelivery Conference, TeCOMM, and DCA for the Smaller Retailer
Oct 26, 2015 • 36 min
Our host Chloe Thomas attended 3 more eCommerce conferences in the last 2 weeks, and now brings you her pick of the tips and lessons shared. Including updates from London’s Direct Commerce Association event, eDelivery Conference, and Romania’s TeCOMM…
Takeaways from the Internet Retailing Conference 2015 for the Smaller Retailer
Oct 19, 2015 • 38 min
Our host Chloe Thomas attended Internet Retailing last week, and now brings you her pick of the tips and lessons shared there. Get the latest advice from eCommerce businesses such as Marks and Spencer, Very, Littlewoods, Fortnum and Mason, Petspyjamas,…
Maxwell Scott Bags’ William Forshaw discusses international, and the power of a luxury brand
Oct 12, 2015 • 34 min
William Forshaw is the founder of Maxwell Scott Bags – a luxury English brand that is an online only retailer, with a wholesale arm. Their turnover is just over £1 million, about 500 customers per month – but much higher at Christmas. They were founded in…’s Kritika Ashok talks rebrands, switching from B2B to B2C
Oct 5, 2015 • 30 min
Kritika Ashok is our first Irish guest. She runs Ireland’s with the simple goal to offer the customer “the art you love at a price that suits you”. Selling a mixture of original pieces, copies of famous works, and paintings from the…
Wet Shave Club’s Rohan Gilkes talks subscriptions, social media turningover $350,000 in year 1
Sep 28, 2015 • 29 min
Rohan Gilkes runs which is about bringing back the manly ritual of traditional shaving. It is an online only business with a strong subscription side. They have a tribe of 20,000 and a turnover in year one of $350,000. I’m really looking…
Miso Tasty’s Bonnie Chung chats about getting to 1,000 regular customers in under 2 years
Sep 21, 2015 • 27 min
Bonnie Chung runs the Shopify site Miso Tasty alongside thriving wholesale distribution. After 3 years researching the best Miso Soup she’s now on a mission to bring Miso to the masses. Listen to hear how she’s doing just that.
HoneyTree Bespoke’s Sebastian Galbraith-Helps discusses personalised stationery business
Sep 14, 2015 • 39 min
Sebastian Galbraith-Helps runs the online only eCommerce business, with his wife the artist Lizbeth Holstein. HoneyTree is the UK’s leading bespoke stationery boutique, where customers can pick from over 2,000 unique designs and have…
Blacker Yarn’s Sue Blacker on celebrating your values and sold out limited editions
Sep 7, 2015 • 38 min
Sue Blacker runs the Online Only eCommerce business Blacker Yarns, which is the retail side of her yarn spinning mill The Natural Fibre Company. Sue balances production, wholesale and retail to grow her business to over £500,000 Turnover. This is a…
Plums Lingerie’s Katherine Salt discusses the power of luxury product, pinterest, and more
Aug 31, 2015 • 36 min
Katherine Salt runs the Boutique Bricks and Clicks eCommerce business Plums Lingerie. Selling a select luxury range of lingerie, swimwear and silk nightwear. The team of two run the shop and have built the online sales to 60 orders per month by…
Electric Tobacconist’s Pascal Culverhouse on SEO, retailing and getting to 7-figures in 2 years
Aug 24, 2015 • 43 min
Pascal Culverhouse launched Electric Tobacconist in 2013, now well into the second full year Pascal & his team are on track for a 7-figure turnover this year. The Electric Tobacconist is an Online Only eCommerce business, and the UK’s number one…
Beads Direct’s John Leach using social media to be Europe’s no1 jewellery making retailer
Aug 17, 2015 • 40 min
John Leach joins us today from Beads Direct – Europe’s no.1 online bead and jewellery making retailer. Established in 2004 Beads Direct is an Online Only business stocking over 6,000 lines and providing over 1,000 free tutorials to its loyal customer base.
Home Leisure Direct’s Andy Beresford on Amazon Product Ads and the power of a cool product
Aug 10, 2015 • 40 min
Andy Beresford is the managing director of the multi award winning games room retailer Home Leisure Direct, where last year they grew turnover by 30%. Previously he worked at Dixons and Phones 4U. That’s right – they sell Pool tables, arcade machines, air…
The Pyjama Store’s James Riggs discusses website migration, outsourcing, and brand
Aug 3, 2015 • 31 min
James Riggs is the founder of online only eCommerce business The Pyjama Store. A business which scours the globe for the best nightwear brands, hand picking those they love for their tailoring, quality, design and sumptuous fabrics. The Pyjama Store was…
Guthy Renker’s Phil Haslam on the power of TV Advertising
Jul 27, 2015 • 38 min
Phil Haslam is the Managing Director Europe at Guthy-Renker, that puts him in charge of what Guthy-Renker do in the UK, Ireland, Germany, Scandinavia and beyond. Which includes 7 different skincare brands each with their own distinct Online Only eCommerce…
Mannequin Madness’s Judi Townsend on turning a B2B eCommerce business into a retail business
Jul 20, 2015 • 29 min
Here is our first American guest! Judi Townsend started Mannequin Madness in 2001 and has built it into an award-winning family business specializing in everything related to mannequins. Selling the most extensive range of mannequins available online, as…
Lifestyle Labs’ Valerian Voegele redefining the vitamins sector customer service
Jul 13, 2015 • 28 min
Valerian Voegele is an ex Tesco entrepreneur currently working on an eCommerce start up. That start up recently celebrated its first 6 months of trading. Lifestyle Labs was born out of the desire to offer customers in the UK alternative health industry a…
Prezzybox’s Zak Edwards on how to grow in a highly competitive category
Jul 6, 2015 • 32 min
Zak Edwards is the managing director of Prezzybox. Prezzybox is a multiaward winning UK Online Only eCommerce business. Specialising in retailing gifts. is the complete online gift solution. Zak has been running the business for the last 15…
ECCO’s Hilary Fletcher on how to grow and sell a Bricks and Clicks business
Jun 29, 2015 • 32 min
Hilary Fletcher (until VERY recently) was Co-Owner of ECCO Shoes Oxford. ECCO Oxford has been a Bricks and Clicks eCommerce business selling the ECCO shoes range since 2002. Originally selling from one store in Oxford, and online via their own website,…
Muck Munchers’ Martin Harvey on how to grow fast in year one
Jun 23, 2015 • 34 min
Martin Harvey is an eCommerce stalwart (launched his first eCommerce site in 2000). A highly respected and experienced managing director and marketing director within the B2C direct marketing sector, with a proven record for defining and delivering…
Sugru’s Linda Muck on the importance of analytics and driving traffic to an online only eCommerce business
Jun 11, 2015 • 26 min
Linda Muck is the eCommerce Manager at Sugru looking after the marketing and website for the Sugru eCommerce business. Sugru is an Online Only eCommerce business with a thriving wholesale arm which sells all over the world.
Allergy Best Buy’s Andrew Wilson on buying an online only eCommerce business and content marketing
Jun 11, 2015 • 41 min
Andrew Wilson is a Mail Order Marketing genius (in fact his was the first eCommerce training workshop I ever attended, way back in the early 2000s), who works with many eCommerce businesses around the UK. But Andrew is chatting with us today because he…