The Man Who Invented Facebook Ad Tracking Is Not Sorry
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After building the social network’s ad system, Antonio García Martínez tried to set his career on fire with a tell-all. An inside view on Face-versaries, terrifying emails from Zuck, and the cult of changing the world. Turns out, it takes a lot to get shunned in the Valley. Especially when you write a bestseller. The author of Chaos Monkeys, on the fallout from his attempt to commit career suicide. Support Note to Self by becoming a member today at