308: Why Is Daniel Weeping?
Manton and Daniel celebrate the launch of MarsEdit 4. Daniel shares the unlikely experience of literally weeping at his keyboard as he released it. They take stock of the challenges of getting 4.0 done, and talk about planning for a more predictable update schedule for MarsEdit 5. They wrap up the show answering listener questions about PR strategy for new updates, establishing rapport with press and bloggers, and the importance of projecting authenticity when marketing.