320: Go Past The Cows
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Manton and Daniel talk about Daniel’s plans to speak at Swift by Northwest in October, and weighing the appropriateness of speaking at one type of conference or other. They explore the idea of buying ads or sponsorships for their own apps, and consider the relatively lower risk of sponsoring smaller podcasts/blogs/conferences. They stumble on some clarity of inspiration in appreciating two aspects of marketing a product: making the product great, and getting the attention of pertinent customers. Finally, they talk about the merits of investing in support infrastructure so that customers who do find your product feel welcomed and comfortable when using it.