S02E04-Ruben Gamez How to build a service from the ground up
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Ruben Gamez, founder of Bidsketch, has built a business around strategic content marketing and he’s doing it again with DocSketch. Wondering what the ROI of content marketing is? Then this episode will show you how to maximize your efforts and increase the chances for your service to get the most ROI. Ruben saw a gap in the market when trying to help someone. He filled that gap through particular content around an ideal client to see if it’s something viable. Almost a decade later, Bidsketch is a multi-million dollar company. Putting a time and cost investment into testing and building content has proven what works and doesn’t work when it comes to converting leads into customers. Most people want it done for them, rather than do it themselves As a result of their testing, Ruben found how educated leads were more likely to convert from trial to customer than if he offered the trial right up front. So they went against the grain of conversion optimization and put a layer of friction in. In this episode Ruben…