How To Create A Massive Podcast Without Creating Your Own Content - Justin Malik & Lee Rankinen
Lee Rankinen and Justin Malik wanted to make a business out of their love for optimal and minimalist living. So they asked their favorite writers for permission to make a daily, highly polished podcast from their work. That podcast was such a hit they started 4 more. Now The Optimal Living Daily podcast network is often ranked #1 on iTunes for Health, with over 77 million downloads and counting.