Steven Sashen: Xero Shoes & Behind The Scenes Of Shark Tank
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Xero Shoes, the company Steven Sashen co-founded with his wife, Lena Phoenix, has created a revolution in minimalist athletic footwear that has left every major shoe company scrambling to catch up. And Steven knew from the start what his idea was worth, so much so that when he appeared on Shark Tank, he confidently turned down a $400,000 offer from Kevin O’Leary.