How will Sonos compete against Apple’s HomePod?
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Sonos CEO Patrick Spence talks with Kara Swisher and Lauren Goode about the evolving home speaker market, and how Sonos is contending with its new competitors: Amazon, Google and Apple. Spence says that unlike its rival’s speakers, Sonos’ newer hardware will be able to support multiple virtual assistants, such as Alexa and Google Assistant. He discusses why that versatility is needed in the home but not on mobile phones, and how he expects the value of a speaker system will change once Apple releases its new wireless audio software, AirPlay 2.