BuzzFeed’s video boss Ze Frank on going viral at scale
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BuzzFeed Entertainment Group president Ze Frank talks with Recode’s Peter Kafka about how his newly re-organized video team is developing shows for YouTube, Facebook and Snapchat — and also TVs and movie theaters. Frank says online videos are crossing borders and boundaries that text and still images couldn’t penetrate, but he acknowledges that some bits of culture may be lost as entertainment goes global. He also shares the behind-the-scenes story of Tasty, BuzzFeed Food’s viral video juggernaut, which has attracted more likes on Facebook than Beyoncé.