The Internet of Taste, Streaming Content to Culture
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February 18, 2018
Once upon a time it was inconceivable that a company in Silicon Valley could make content that was any good; the running joke, shares Marc Andreessen, “was like, what are we gonna do — we’re gonna film a router instruction manual? It was just an absurd idea!” It was also inconceivable at one point (before downloading, let alone before streaming), that an internet company could really do video on the internet. “But Reed talked about it to me like he was telling me the sky is blue,” reflects Netflix chief content officer Ted Sarandos, “and it stuck with me because nobody ever changed the world without telling someone they were gonna do it first, and I bet it sounded crazy.” Now, with over 117 million subscribers in 190 countries and investments over $7B in original content, Netflix is arguably catalyzing the most dramatic period of change in the television and video industry since the arrival of color TV (and maybe even before that). But how did the company know where to go next, and when, and how? How did…