E-commerce, Payments, & More in India’s Evolving Retail Landscape
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So many modern e-commerce sites and marketplaces are really digital forms of their physical counterparts, which makes it easier to figure out how to present and sell products online. But in India, where many small towns do not have “organized” retail — and have fewer big (let alone well-known) brands — mobile and web retail is essentially “leapfrogging” over the physical department store phase to online. So how do these new companies connect people to products when the logistics infrastructure hasn’t been built out yet? (Imagine if instead of just partnering with carriers, Amazon had had to build not just its services, but delivery, from scratch in the United States!) Similarly, how do payments happen in an ecosystem that still relies more on cash than more “frictionless” credit cards? And how do you solve problems like discovery; design (different web/app versions depending on connectivity); the balance between notifications/ messaging/ and conversational commerce; and controlling vs. owning inventory and…