Let's Get Practical

Let's Get Practical

darrelg.com
Hello… I’m Darrel Girardier and I’m the Digital Strategy Director for Brentwood Baptist Church. This podcast is about church communications from a practical standpoint. It’s about what works and what doesn’t. It’s about helping you cut through


#113 Defining Your Visual Brand
Nov 11 • 13 min
#112 Why Your Church is Running Out of Content
Nov 4 • 10 min
#111: The Four Skills You Need to Succeed as a Church Communicator
Sep 30 • 8 min
What does it take to be a church communicator? Do you need to know to code or design websites? Or should you be a master at giving presentations? What are the essential skills that you need? That’s what I’ll cover in today’s episode.Here’s pe…
#110: Why You should Create a Brand Guide
Sep 23 • 7 min
One of the my favorite things about church communications is that you get see everything that’s going on inside your church. You’re like an air traffic controller. You see when everything is taking off and landing. However, with that view you often …
#109: How to Deal with Sub-brands
Sep 16 • 10 min
Every ministry wants their own logo. So how do you with all of these ministries wanting to create their own brand? If you’re not careful of all these logos can your brand seem like the ads on the outside of a nascar. I believe there’s a way around t…
#108: How to Convince Your Boss to Give You Money
Sep 9 • 9 min
One of the ugly truths of church communications is that money is required to do the job. However, most of us don’t have massive budgets and we’re barely scraping by with what we’ve got. So how do you get more money and freedom to do what you need to…
#107: Three Easy Steps to Assess Your Church’s Communication Strategy
Sep 2 • 7 min
Every once in a while you need to take step from all the craziness that is church communications. You need to time to think through what you’re doing and if it’s actually working. So how do you do this? That’s what I’ll cover in today’s episode….
#106: Three Rules before Spending Your Church’s Money
Aug 26 • 9 min
We all we want to be good stewards of our church’s money. Want to make sure that we spend it in such away that we invest in things that will last, but we don’t want to be left behind by not investing in the latest gear and software. Here…
#105: The Next Big Area of Growth for Your Church’s Digital Strategy
Aug 19 • 9 min
I’ve been thinking about what’s next for our church’s digital strategy. What’s comes after social media and a website? Where’s the next big area of growth for a church’s digital strategy? That’s what I’ll cover in today’s episode.Here’s peak …
#104: Four Things You Need to Know about Text Message Marketing
Aug 12 • 10 min
Recently, I’ve started to focus on text messaging as a way to communicate with our church’s congregation. Why? Well for starters, text mes…
#103: Choosing a Church Website Host
Aug 5 • 12 min
Looking to create a website for your church? Or maybe move your church’s website to a new host? Well, as you probably know, there are a ton of options out there. So in this episode, I’ll walk you through how to navigate all of the options and find o…
#102: Dealing with High-Pressure Salespeople
Jul 29 • 10 min
Here’s peak inside this episode:What communication channels to use when communicating with salespeople.Best practices when communicating with salespeopleWhat to look for in contracts before you sign them.When t…
#101: Should Churches Use Mobile Giving?
Jul 22 • 10 min
One of the features that you’ll find universal amongst online giving providers is mobile giving. The problem is that everyone defines it differently. So in this episode I’ll walk you three different features of mobile giving and which one you should…
#100: What to Look for in a Church Online Giving Platform
Jul 15 • 16 min
Today, I’m going to show you a framework that you can use to evaluate these companies and determine which online giving company is right for you. Here’s peek inside this episode:There are a plethora of online giving options …
#99: Why I Left Social Media
May 13 • 14 min
In this episode, I’m going to give some personal thoughts on social media and my decision to pull back and re-evaluate its value in my life.
#98: Has Worship Become a Commodity?
May 6 • 11 min
Today we’re going to talk through the increasing commoditization of worship. Specifically, the creative aspects of worship and how we, as church communicators contribute to worship through our creative efforts.
#97: The Truth about Hiring Someone to Build Your Church’s Website
Mar 11 • 12 min
In this episode, I’m going to walk you through what you need to think through before you hire someone to build your church’s website.
#96: Things Church Social Media Volunteers Must Do
Mar 4 • 9 min
In this episode I’m going to walk through the four things that I tell social media volunteers when they come to work with our church.
#95: Using Uber to do Market Research
Feb 25 • 7 min
In this episode, we’re going to talk through how you can use Uber to do market research for you church.
#94: A Quick Guide on How to Write for the Web
Feb 20 • 12 min
In this episode, we talk through how to write for the web. I’ll give you a quick formula that will guide through the entire process.
#93: Why it’s Time to Rethink the Church Website
Feb 10 • 12 min
In this episode, I’m going to walk through my team’s current process of reimagining our church’s website. Our last redesign was almost five years ago, so it’s time for an overhaul.
How to Build a Sustainable Social Media Plan
Feb 3 • 11 min
In this episode, we talk through a strategy that will help you create social media in a way that’s sustainable. This is not a quick fix, but rather a different way of thinking about your content.
How Far Out Should You Plan Your Church’s Marketing?
Jan 26 • 12 min
I love to plan ahead and get a good idea of what the future looks like. However, when you work at a church there are so many moving parts, that it’s difficult to plan anything of substance. In this episode, I’m going to walk you through what a reasonable…
Three Questions to Ask Before You Spend Your Church’s Money
Jan 19 • 12 min
Today we’re talking about what you need to think about before you spend the church’s money on communications resources. If you’re like most people who work or volunteer at a church, you can get a large number of emails and ads promising you amazing…
Five Communication Trends for 2019
Jan 13 • 13 min
2019 is here, so it’s time to make some predictions about what we’re going to see in the coming year. In this episode, I walk through five communication trends that I believe will have an impact in 2019.
The One Big Problem with Facebook Groups
Jan 6 • 12 min
We’ve spent the last few episodes talking about the value of Facebook Groups. However, today we’re talking about one of the biggest issues with Facebook Groups and how you can avoid it.
4 Reasons to Move from Facebook Pages to Facebook Groups
Nov 2, 2018 • 13 min
A lot of us know that we need to switch our ministries from Facebook Pages to Groups, but a lot of us aren’t sure how to tell our ministries why they need to make that change. Today, I’m going to give you four reasons to make the switch from Facebook…
What We’ve Learned from Growing a Massive Facebook Group
Oct 24, 2018 • 13 min
Facebook groups are all becoming a popular alternative to Facebook pages, and it’s about time that church invested in Facebook Groups as well. In this episode, I walk through some of the key things we’ve learned as we’ve grown a massive Facebook Community.
Why You Should Learn to Be a Copywriter
Oct 17, 2018 • 9 min
What is copywriting and why should you learn how to do it? On this episode, we’re talking about the importance of copywriting and how it can help you excel at your job.
5 Surprising Stats about Online Evangelism
Oct 10, 2018 • 15 min
Online evangelism? Is it for real? On this episode, we’re going to take a look some research from Barna that sheds some light on the subject.
15 Christmas Ideas for Your Church’s Social Media
Oct 3, 2018 • 13 min
Christmas is almost here! In this episode, we talk through 15 Christmas ideas for your church’s social media.
Stop Outsourcing Your Social Media
Sep 26, 2018 • 11 min
In this episode, we talk through the dangers of outsourcing your social media. Why it’s easy to do, but we also must force ourselves to do better work for our audiences.
Goals vs Habits
Jan 1, 2018 • 10 min
CHECK US OUT ONLINE: Facebook: [https://www.facebook.com/churchcomm/](https://www.facebook.com/churchcomm/) Twitter: [https://twitter.com/thechurchcomms](https://twitter.com/thechurchcomms) Instagram:…
What We’ve Learned from Growing a Facebook Group by 10,000 Members in One Year
Dec 19, 2017 • 12 min
CHECK US OUT ONLINE: Facebook: [https://www.facebook.com/churchcomm/](https://www.facebook.com/churchcomm/) Twitter: [https://twitter.com/thechurchcomms](https://twitter.com/thechurchcomms) Instagram:…
How to Deal with Shifting Leader Syndrome
Dec 11, 2017 • 9 min
CHECK US OUT ONLINE: Facebook: [https://www.facebook.com/churchcomm/](https://www.facebook.com/churchcomm/) Twitter: [https://twitter.com/thechurchcomms](https://twitter.com/thechurchcomms) Instagram:…
5 Problems to Avoid When Executing Creative Ideas
Dec 4, 2017 • 11 min
CHECK US OUT ONLINE: Facebook: [https://www.facebook.com/churchcomm/](https://www.facebook.com/churchcomm/) Twitter: [https://twitter.com/thechurchcomms](https://twitter.com/thechurchcomms) Instagram:…
10 Things I Wish I Knew Before I Started Pt 2
Nov 27, 2017 • 9 min
CHECK US OUT ONLINE: Facebook: [https://www.facebook.com/churchcomm/](https://www.facebook.com/churchcomm/) Twitter: [https://twitter.com/thechurchcomms](https://twitter.com/thechurchcomms) Instagram:…
10 Things I Wish I Knew Before I Started Pt 1
Nov 20, 2017 • 10 min
CHECK US OUT ONLINE: Facebook: [https://www.facebook.com/churchcomm/](https://www.facebook.com/churchcomm/) Twitter: [https://twitter.com/thechurchcomms](https://twitter.com/thechurchcomms) Instagram:…
The Future of Church Bulletins and Announcements
Oct 30, 2017 • 11 min
CHECK US OUT ONLINE: Facebook: [https://www.facebook.com/churchcomm/](https://www.facebook.com/churchcomm/) Twitter: [https://twitter.com/thechurchcomms](https://twitter.com/thechurchcomms) Instagram:…
Five Ways to Master Facebook Live
Oct 23, 2017 • 10 min
CHECK US OUT ONLINE: Facebook: [https://www.facebook.com/churchcomm/](https://www.facebook.com/churchcomm/) Twitter: [https://twitter.com/thechurchcomms](https://twitter.com/thechurchcomms) Instagram:…
Five Mistakes to Avoid When Designing Your Church’s Website
Oct 16, 2017 • 11 min
CHECK US OUT ONLINE: Facebook: [https://www.facebook.com/churchcomm/](https://www.facebook.com/churchcomm/) Twitter: [https://twitter.com/thechurchcomms](https://twitter.com/thechurchcomms) Instagram:…
5 Alternatives to Hootsuite
Oct 9, 2017 • 11 min
SHOWNOTES: [Social Pilot](https://socialpilot.co) [SM Hack](https://smhack.io) [Kuku](https://kuku.io) [Post Planner](https://www.postplanner.com/) [Buffer](https://buffer.com) CHECK US OUT ONLINE: Facebook:…
0071: Why Your Social Media Falls Through the Cracks
Oct 2, 2017 • 10 min
CHECK US OUT ONLINE: Facebook: [https://www.facebook.com/churchcomm/](https://www.facebook.com/churchcomm/) Twitter: [https://twitter.com/thechurchcomms](https://twitter.com/thechurchcomms) Instagram:…
0070: House of Brands or Branded House?
Sep 25, 2017 • 10 min
CHECK US OUT ONLINE: Facebook: [https://www.facebook.com/churchcomm/](https://www.facebook.com/churchcomm/) Twitter: [https://twitter.com/thechurchcomms](https://twitter.com/thechurchcomms) Instagram:…
0069: How to Never Run Out of Social Media Content
Nov 14, 2016 • 9 min
Welcome to Episode 69 of the _[Ask Darrel](http://darrelgirardier.com/askdarrel/ “The Ask Darrel Podcast”)_ podcast. On this episode we’re going to talk about how to never run out of social media content. At some point you might run out of social media…
0068: Reaching Generation Z
Nov 7, 2016 • 15 min
Welcome to Episode 68 of the _[Ask Darrel](http://darrelgirardier.com/askdarrel/ “The Ask Darrel Podcast”)_ podcast. On this episode we’re going to talk about reaching Generation Z. Now let’s be clear Generation Z is different than Generation Y, and we…
0067: Four Lessons from Vine’s Collapse
Oct 31, 2016 • 9 min
Welcome to Episode 67 of the _[Ask Darrel](http://darrelgirardier.com/askdarrel/ “The Ask Darrel Podcast”)_ podcast. On this episode we’re going to talk about demise of the social network Vine. While Vine was popular at it’s peak, it couldn’t keep it up…
0066: The Communicator’s Fall Reading List
Aug 24, 2016 • 13 min
Welcome to Episode 66 of the _[Ask Darrel](http://darrelgirardier.com/askdarrel/ “The Ask Darrel Podcast”)_ podcast. On this episode I’m giving you my fall reading list of books you should check out. I know not everyone loves to read, but you can’t grow…
0065: Design Tools for the Cash Strapped
Aug 16, 2016 • 14 min
Welcome to Episode 65 of the _[Ask Darrel](http://darrelgirardier.com/askdarrel/ “The Ask Darrel Podcast”)_ podcast. On this episode we’re going to talk about design tools for those of us on a budget. Adobe Creative Suite is the standard when it comes to…
0064: How to Use Facebook Live for Your Church
Jul 26, 2016 • 11 min
Hello… I’m Darrel Girardier and I’m the Digital Strategy Director for Brentwood Baptist Church. This podcast is about church communications from a practical standpoint. It’s about what works and what doesn’t. It’s about helping you cut through all of the…
0063: How to Handle Multi-Campus Communications
Jul 11, 2016 • 12 min
Check out the [Simply Communicate Conference](http://www.simplycommunicate.co). I’ll be there with some of my internet friends (i.e. [Katie Allred](http://www.katieallred.com)).
0062: Best Practices for Hiring a Freelancer
Jun 27, 2016 • 13 min
Hello… I’m Darrel Girardier and I’m the Digital Strategy Director for Brentwood Baptist Church. This podcast is about church communications from a practical standpoint. It’s about what works and what doesn’t. It’s about helping you cut through all of the…
0061: Securing Your System
Jun 20, 2016 • 10 min
Hello… I’m Darrel Girardier and I’m the Digital Strategy Director for Brentwood Baptist Church. This podcast is about church communications from a practical standpoint. It’s about what works and what doesn’t. It’s about helping you cut through all of the…
0060: Dealing with Being Overwhelmed
Jun 13, 2016 • 17 min
Hello… I’m Darrel Girardier and I’m the Digital Strategy Director for Brentwood Baptist Church. This podcast is about church communications from a practical standpoint. It’s about what works and what doesn’t. It’s about helping you cut through all of the…
0059: How to Rebrand an Exisiting Ministry
May 31, 2016 • 13 min
Hello… I’m Darrel Girardier and I’m the Digital Strategy Director for Brentwood Baptist Church. This podcast is about church communications from a practical standpoint. It’s about what works and what doesn’t. It’s about helping you cut through all of the…
0058: My First 3 Years on Church Staff
May 23, 2016 • 13 min
Hello… I’m Darrel Girardier and I’m the Digital Strategy Director for Brentwood Baptist Church. This podcast is about church communications from a practical standpoint. It’s about what works and what doesn’t. It’s about helping you cut through all of the…
0057: Politics and Your Church
May 10, 2016 • 10 min
Hello… I’m Darrel Girardier and I’m the Digital Strategy Director for Brentwood Baptist Church. This podcast is about church communications from a practical standpoint. It’s about what works and what doesn’t. It’s about helping you cut through all of the…
0056: How to Get a Job in Social Media
May 2, 2016 • 13 min
Hello… I’m Darrel Girardier and I’m the Digital Strategy Director for Brentwood Baptist Church. This podcast is about church communications from a practical standpoint. It’s about what works and what doesn’t. It’s about helping you cut through all of the…
0055: Why We Don’t Have a Mobile App
Apr 17, 2016 • 8 min
Hello… I’m Darrel Girardier and I’m the Digital Strategy Director for Brentwood Baptist Church. This podcast is about church communications from a practical standpoint. It’s about what works and what doesn’t. It’s about helping you cut through all of the…
0054: How to Spot Bad Advice on Social Media
Apr 11, 2016 • 8 min
On this episode we’re talking about how to spot bad advice on social media. Sign up today my weekly newsletter! [Click here](http://eepurl.com/6m9v9) to join. We’re now on iTunes! [Click…
0053: Building Consistency on Social Media
Apr 4, 2016 • 15 min
On this episode we’re talking about how to maintain consistency across all ministries when it comes to social media. Sign up today my weekly newsletter! [Click here](http://eepurl.com/6m9v9) to join. We’re now on iTunes! [Click…
0052: How to Pitch a Design
Mar 28, 2016 • 14 min
On this episode we’re talking about how to pitch a design to a ministry or a minister. Join The Church Communications Facebook Group! [Click here](https://www.facebook.com/groups/churchcomm/) to join. We’re now on iTunes! [Click…
0051: Live from NRB
Mar 21, 2016 • 47 min
This episode is a live recording from NRB. We’re talking about the disruption of communications through social media channels. Note, if you want to skip past all the ads, head to about the 11 minute marker. Join The Church Communications Facebook Group!…
0050: A Conversation with Katie Allred
Mar 14, 2016 • 37 min
On this episode, we’re talking to the one and only Katie Allred! Join The Church Communications Facebook Group! [Click here](https://www.facebook.com/groups/churchcomm/) to join. We’re now on iTunes! [Click…
0049: Building a Digital Content Strategy
Mar 7, 2016 • 17 min
On this episode we’re talking about how to build a digital content strategy for your church. [Click here for the show notes.](https://www.darrelgirardier.com/building-a-digital-content-strategy) Join The Church Communications Facebook Group! [Click…
0048: Facebook’s New Emojis
Feb 29, 2016 • 7 min
On this episode we’re talking about Facebook’s new emojis and what they mean for you and your church! Join The Church Communications Facebook Group! [Click here](https://www.facebook.com/groups/churchcomm/) to join. We’re now on iTunes! [Click…
0047: Where to Find Inspiration
Feb 22, 2016 • 11 min
On this episode I walk you through where I get inspiration for my daily work in design, video and copywriting. Resources Mentioned: Design: [Dribbble](https://www.dribbble.com/) [Behance](https://www.behance.net) [For Print…
0046: How to Manage Multiple Instagram Accounts
Feb 15, 2016 • 8 min
On this episode I walk you through how to handle multiple Instagram accounts and how to automate your workflow so that you don’t have to duplicate work. Join The Church Communications Facebook Group! [Click…
0045: How to Brand a Ministry
Feb 8, 2016 • 12 min
On this episode we talk about the process of branding a ministry. I’ll walk you through the key questions you need ask and why branding is more than just a logo. Join The Church Communications Facebook Group! [Click…
0044: The Future of Social Media and the Church
Feb 1, 2016 • 12 min
On this episode I get a little bit philosophical about the future of social media the church. What is the future online campuses? How can we prepare for the future? We cover this and more on episode #44. Join The Church Communications Facebook Group!…
0043: Hootsuite vs Sprout Social
Jan 25, 2016 • 9 min
Previously, I [did an episode on my thoughts on Hootsuite vs Buffer.](http://darrelgirardier.com/episode-9-hootesuite-vs-buffer-which-one-should-you-use/). Today, I’ve been asked about my thoughts between Hootsuite and Sprout Social. Both tools are great,…
0042: Rethinking Snapchat
Jan 18, 2016 • 9 min
Previously, I d[id an episode on my thoughts on Snapchat](http://darrelgirardier.com/episode-22-should-my-church-use-snapchat/). At first, I was not impressed. However, after spending more time with Snapchat, I’m starting to see the value for churches.…
0041: Building a Communications Workflow
Jan 11, 2016 • 13 min
Today on the podcast, I’m going to walk you how to create a communications workflow for your church. This is a two part process that can help reduce stress and clarify expectations. Also it is great way to determine where your team is spending their time.…
0040: Productivity Secrets of Social Media Managers
Jan 4, 2016 • 8 min
Today on the podcast, we’re going to talk what it takes to stay productive while running social media. It’s easy to get overwhelmed with social media especially if you have other responsibilities in your job description. However, there are some things you…
0039: Dealing with Failure on Social Media
Dec 28, 2015 • 7 min
Today on the podcast, we’re dealing with failure. Yes, there are moments when things don’t go right, plans don’t work out and everything doesn’t go your way. Those moments can be tough and can wear you down if you don’t have the right mindset. So let’s…
0038: My Top Five Tools for Social Media
Dec 21, 2015 • 11 min
What tools do you need to succeed at social media on daily basis? Today, on the podcast we talk about the five tools I use on a daily basis to get things done on social media. Join The Church Communications Facebook Group! [Click…
0037: The Best Host for Your Church Website
Dec 14, 2015 • 13 min
Setting up a church website can be a daunting task. There are a lot of options out there and if you don’t have the technical chops you can easily get lost. Today on the podcast, we’re going to talk about some of the different options you have to host your…
0036: Are Facebook Ads a Good Idea?
Dec 7, 2015 • 12 min
Should your church pay for advertising? Well, I think it depends on your goals and how well you can measure success. That’s why I like Facebook Ads. It’s easy to define your goals (Facebook’s process helps you determine that) and you can also measure…
0035: What to Do When Your Social Media Account Is Hacked
Nov 30, 2015 • 13 min
Getting your social media accounts hacked can be a nightmare. However, there are few things you can do to prevent getting hacked. Today, we talk about how to protect yourself and what to do when you’ve been hacked. Join The Church Communications Facebook…
0034: How Do I Say to No to a Communications Request?
Nov 23, 2015 • 12 min
Saying “no” is not easy, but it’s necessary in order to survive when you running communications for your church. If you don’t say no, you end up committing to too many messages and you can flood your congregation with too much information. Today we’re…
0033: How to Create an Awesome Email Strategy
Nov 16, 2015 • 13 min
Okay, so I know email is not the latest craze. However, email is an extremely effective tool for communicating to your congregation. If you can create the right strategy, an email campaign can be more effective than a social media campaign.. One of the…
0032: How to Supercharge Your Christmas Social Media
Nov 9, 2015 • 11 min
Christmas is on the way! So it’s time we sat down and talked about how to make your social media the best it can be during the Christmas season. I believe Christmas presents a unique opportunity on social media. Not only is it a season that revolves…
0031: Choosing a Texting Service for Your Church
Nov 2, 2015 • 12 min
Today’s topic is something that I had to address recently with my church: _How do you choose a testing service for your church? Why would you need to use one?_ Texting. It’s not exactly as exciting as Snapchat or Periscope, but it’s an extremely effective…
0030: Best Practices for Instagram Photos
Oct 26, 2015 • 11 min
Today’s question comes from listener Tom Lelyo: _Given instagram’s new image formats, what are the best practices?_ Horizontal images! It’s funny how something so simple can cause an uproar. However, I’m glad that we now have a few more options for video…
0029: How to Take a Digital Sabbatical
Oct 19, 2015 • 10 min
If you’re running social media or communications for your church, it’s easy get caught up in emails, notifications, and the constant stream of social media updates. However for a lot of us, we never take the time to slow down and ask the hard question…
0028: How to Run Social Media on a Part-Time Basis
Oct 12, 2015 • 13 min
Today’s question is something that a number of us deal with: _How do you run social media for your church when it’s not your full-time job?_ Majority of us who run social media for our church are either volunteers or it’s just one of the many…
0027: How to Run an Effective Social Media Planning Session
Oct 5, 2015 • 11 min
Today’s question comes from listener Carrie Evans: _You mentioned in a post about social media that you have monthly content meetings. What does a typical meeting look like?_ Meetings. I can’t stand them but they’re necessary because you can’t do…
0026: Should You Follow Everyone Back on Social Media?
Sep 30, 2015 • 11 min
Today’s question is one of the top three questions I get when I’m coaching a church or a pastor starting out on social media: _Should I Follow everyone back on social media?_ For some people, this is a hot topic. There are people who are adamant that you…
0025: How to Build an Online Community
Sep 21, 2015 • 11 min
Today’s question comes from Josh Pidgley: _Should I ever delete peoples comments/posts on our pages?_ Today, we’re going to talk about how to build an online community. Why? Well, if you can build an online community then you can reap some pretty awesome…
0024: How to Deal with Trolls and Negative Comments
Sep 14, 2015 • 11 min
Today’s question comes from Ben Borman: _How do you handle negative comments on church social media? Not inflammatory, but voicing opinions in a negative way._ It’s time we talked about internet trolls and negative comments. Since the internet allows…
0023: How to Bring Your Church into the Digital World
Aug 31, 2015 • 14 min
Today’s question comes from listener Tobey: _I pastor a great small rural church which is an older congregation (but getting younger as God brings new faces). I have done my best to take all that we do to our website, email, Facebook, etc. Well it is not…
0022: Should My Church Use Snapchat?
Aug 24, 2015 • 11 min
Today’s question comes from a conference I spoke at earlier this year: _Should my church use Snapchat?_ Snapchat… I’ve made it pretty clear that I’m not a big fan of this social media network. However, I know that Snapchat continues to grow at pretty…
0021: YouTube vs Vimeo Which One Should You Use?
Aug 17, 2015 • 11 min
Today’s question comes from listener Jordan White: _YouTube… should videos be posted under a user and “user/churchname”? Or a channel linked to a business page?_ Of course this question spawned a whole different set of questions. This led me to answering…
0020: 13 Ways to Rock Instagram like a Pro
Aug 10, 2015 • 16 min
Today’s question comes from my mid-year evaluation. When looking through my content for 2015, it seems that Instagram is by far the most popular topic. So, I think it’s time we had a talk about how to get the most out of Instagram. So today’s question is……
0019: Copyrights for Photos and Videos
Aug 3, 2015 • 11 min
Today’s episode is composed of two questions from multiple listeners : _1. Can I take photos of our church’s kids and post them on Facebook?_ _1. Can I download videos from sites like YouTube and upload them to our Facebook page?_ DISCLAIMER: The…
0018: Should Your Church Have Multiple Facebook Pages?
Jul 27, 2015 • 11 min
Today’s question comes from listener Kristy Henry: _How do you handle multiple Facebook pages for your church? Do you allow each ministry to have their own page?_ This is a tough question. It’s tough because you want your ministries to engage on social…
0017: How to Get Your Pastor on Social Media
Jul 20, 2015 • 17 min
Today we’re talking about of the top questions that I get asked. _How do I get my pastor involved on social media?_ This episode is part my story of how I got started as a digital strategist and part how we work with our pastor on social media. If you’re…
0016: How to Use Facebook Events
Jul 13, 2015 • 11 min
Today’s question comes from listener Andrew: _Hey Darrel! I run social media at my church and was just wondering your thoughts on good event advertising for Facebook. We’ve been creating image posts to promote events, then boosting them for greater…
0015: How to Write for the Internet
Jul 6, 2015 • 9 min
Writing for the web isn’t flashy, but it’s a fundamental skill that everyone needs to develop. Writing for the web is different than writing a college paper or any other piece of academic work. However, many of have been trained on how to write for an…
0014: What Should Your Church Be Paying for Graphic Design?
Jun 29, 2015 • 9 min
Today’s question comes from listener Kevin Rutledge: _How much should my church be paying for graphic design?_ This is a great question! While there’s no standard fee chart for graphic design, there are some things to think through when paying for graphic…
0013: When Is the Best Time to Post on Social Media?
Jun 22, 2015 • 11 min
Today’s question comes from a conference I recently spoke at: _When is the best time to post on social media?_ While there’s no perfect time to post on social media, there are some things that you need to consider when posting on social media. In this…
0012: How to Run Social Media on a Tight Budget
Jun 14, 2015 • 14 min
Today’s question comes from multiple people: _How can I run social media on a tight budget?_ If you’re like most churches, you’ve got a really small communications budget and your social media budget is probably even smaller. However, there are some…
0011: Designing Graphics for Social Media
Jun 7, 2015 • 10 min
Today’s question comes from [Amy Smith](http://twitter.com/runlikeagirl): _Are people more impressed and more likely to engage in a creative graphic or a more clean, branded look to the graphic? My goal is to create an attention grabber infused with our…
0010: How Do You Get Senior Adults Involved in Social Media?
Jun 1, 2015 • 8 min
Today’s question comes from Blake Norris Battin: What is the best way to introduce and use Facebook in an Episcopal parish with demographics skewed older? Getting senior adults to join Facebook or any other social network is not a simple task. In this…
0009: Hootsuite vs. Buffer Which One Should You Use?
May 24, 2015 • 12 min
Today’s question comes from Andy Hammond: I’m currently using Buffer for my church, should I look at using Hootesuite? In this episode, we cover the difference between Hootesuite and Buffer and which one might be best for your church. We’re now on iTunes!…
0008: How Does a Small Pastor Use Social Media to Disciple His Church?
May 17, 2015 • 8 min
Today’s question comes from John Finkelde: How does a small church pastor use social media to disciple church? In this episode, we cover the Taught vs Caught framework for discipling people online. We’re now on iTunes! [Click…
0007: How Can Churches Stay Relevant Online During National Events?
May 10, 2015 • 11 min
Today’s question comes from Zaryland Ervin: How can churches stay relevant online during national events? In this episode, we cover six things churches must do to stay relevant during national events. We’re now on iTunes! [Click…
0006: What to Look for in a Volunteer When They Don’t Have Experience
May 3, 2015 • 10 min
Today’s question comes from Nathan Holder: What to look for in volunteer when they don’t have experience. In this episode, we cover three essential elements to needed in a great communications volunteer. We’re now on iTunes! [Click…
0005: What Problems Do You Most Frequently See Churches Trying to Solve?
Apr 26, 2015 • 9 min
Today’s question comes from Stephen Morrissey: What Problems Do You Most Frequently See Churches Trying to Solve? In this episode, we cover four key areas online that churches struggle with trying to solve? We’re now on iTunes! [Click…
0004: How Do You Develop Your Church’s Social Media Strategy?
Apr 19, 2015 • 10 min
Today’s question comes from John Amos: How Do You Develop Your Church’s Social Media Strategy? In this episode, we cover four essential elements to creating your church’s social media strategy. We’re now on iTunes! [Click…
0003: How Do I Create a Social Media Package for a Sermon Series? Pt. 2
Apr 13, 2015 • 9 min
Today’s question comes from Amanda Akey: How Do I Create a Social Media Package for a Sermon Series? In part two, we cover a content calendar and a content calendar meeting.
0002: How Do I Create a Social Media Package for a Sermon Series? Pt. 1
Apr 6, 2015 • 11 min
Today’s question comes from Amanda Akey: How Do I Create a Social Media Package for a Sermon Series? In part one, we’ll cover how to set up the design process and how to make sure you get right dimensions for each social media network.
#1 How to Help Your Church Leadership Change Strategy
Mar 27, 2015 • 11 min
Welcome to Episode 1 of the Ask Darrel podcast. In this first episode, we talk about to help your church leadership change strategy. [Click here to get the show…